Information display method and device, electronic equipment, storage medium and program product

Abstract

The present disclosure relates to an information display method and device, electronic equipment, storage medium and program product. The method comprises: displaying an opening page, and displaying target media content in the opening page; the target media content is used to recommend a target object; if a preset switching instruction is not received within a preset time of displaying the opening page, display script information corresponding to the target account in the opening page. The present disclosure can display personalized script information that is adapted to the terminal of different accounts, thereby realizing a script information display effect that is different for each person, and improving the use experience of the target account in the opening stage.

Description

Technical Field

[0001] This disclosure relates to the field of computer technology, and in particular to an information display method, apparatus, electronic device, storage medium, and program product. Background Technology

[0002] With the development of internet technology, various applications have emerged. When launching an application, a splash screen is usually displayed, showing content recommended to the target audience, before the video stream page is shown.

[0003] However, the splash screen content in related technologies suffers from excessive animation interference during the startup phase, and the same text information is displayed for different terminal accounts, which reduces the user experience of terminal accounts during the splash screen phase, thereby affecting the recommendation effect of the splash screen content on the target audience and reducing the recommendation efficiency of the target audience. Summary of the Invention

[0004] This disclosure provides an information display method, apparatus, electronic device, storage medium, and program product to at least solve one of the aforementioned technical problems. The technical solution of this disclosure is as follows: According to a first aspect of the present disclosure, an information display method is provided, comprising: Display a splash screen page, and display target media content on the splash screen page; the target media content is used to recommend target objects; If no preset switching instruction is received within a preset time period of displaying the splash screen, text information corresponding to the target account is displayed on the splash screen. The text information is used to describe the feature information of the target object. The text information is obtained by text prediction processing of structured prompt information based on a large language model. The structured prompt information is generated based on search information. The search information is obtained by similarity retrieval of the account features of the target account and the object features of the target object. The target account is the account corresponding to the target terminal, and the target terminal is the terminal displaying the splash screen.

[0005] In an optional embodiment, if no preset switching instruction is received within a preset time period for displaying the splash screen, displaying text information corresponding to the target account on the splash screen includes: If no preset switching instruction is received within a preset time period of displaying the splash screen, the text information will be displayed on the splash screen in the form of a bullet screen.

[0006] In an optional embodiment, displaying the target media content on the splash screen includes: The splash screen displays target media content and guidance information; wherein, the guidance information is used to guide the target account to switch the current page to the landing page of the target object; If no preset switching instruction is received within a preset time period for displaying the splash screen, the text information is displayed on the splash screen in the form of a bullet screen, including: If no preset switching instruction is received within a preset time period of displaying the splash screen, the text information is displayed in the form of a bullet screen on the splash screen, and the guidance information is displayed in a preset display format on the splash screen.

[0007] In an optional embodiment, the preset switching instruction is an instruction to switch the current page to the landing page; the preset time includes a first preset time, a second preset time, and a third preset time; the preset display format includes a first preset display format and a second preset display format; and the splash screen is the splash screen corresponding to the target application. If no preset switching instruction is received within the preset time period for displaying the splash screen, the text information is displayed in the form of a bullet screen on the splash screen, and the guidance information is displayed in the preset display format on the splash screen, including: If no preset switching instruction is received within a first preset time period when the splash screen is displayed, the splash screen is switched to the information flow page of the target application, the target media content is continued to be displayed on the information flow page, and the guidance information is displayed in the first preset display format; If no preset switching instruction is received within a second preset time period when the information flow page is displayed, the text information is displayed in the form of a bullet screen, and the guidance information is displayed in the information flow page in the second preset display form; If no preset switching instruction is received within a third preset time period when the text information is displayed in the form of bullet comments, the text information will be displayed in a loop in the form of bullet comments, and the guidance information will continue to be displayed in the second preset form on the information flow page.

[0008] In an optional embodiment, the quantity of the text information is a first preset quantity, and the information flow page displays a second preset quantity of display positions, wherein the first preset quantity is greater than or equal to the second preset quantity. The step of displaying the text information in the form of bullet comments and displaying the guidance information in the information flow page in the second preset display format includes: The guidance information is displayed in the information flow page in the second preset display format, and in the second preset number of display positions, a second preset number of text messages are displayed in the form of bullet comments. The second preset number of text messages are selected from the first preset number of text messages.

[0009] In an optional embodiment, the step of displaying the text information in a loop in the form of bullet comments when no preset switching instruction is received within a third preset time period after the text information is displayed in the form of bullet comments includes: If no preset switching instruction is received within a third preset time period when the text information is displayed in the form of bullet comments, the first preset number of text information will be displayed in a loop in the form of bullet comments in the second preset number of display positions.

[0010] In an optional embodiment, the landing page includes a recommended store details page for the target object, and the method further includes: If a preset switching instruction triggered by the guidance information is received within a second preset time period when the information feed page is displayed, the information feed page will be switched to the store details page; The preset switching instruction triggered based on the guidance information includes any one of the following: The switching command triggered by the target account's operation of the guidance information; The switching command is triggered when the target account operates the target terminal based on the guidance information.

[0011] In an optional embodiment, after switching the information feed page to the store details page, the method further includes: In response to a return operation triggered by the store details page, an information feed page is displayed, on which the target media content continues to be displayed, the guiding information is displayed in a second preset display format, and the un-rotated text information is displayed in the form of bullet comments.

[0012] In an optional embodiment, the landing page includes a store details page recommending the target object and an object details page of the target object, and the method further includes: When the text information is displayed in the form of bullet comments within a third preset time period, or during the process of displaying the text information in the form of bullet comments in a carousel, if a preset switching instruction triggered by the guidance information is received, the information flow page is switched to the store details page; wherein, the preset switching instruction triggered by the guidance information includes any one of the following: a switching instruction triggered by the target account operating the guidance information, or a switching instruction triggered by the target account operating the target terminal based on the guidance information; When the text information is displayed in the form of bullet comments within a third preset time period, or during the process of rotating the text information in the form of bullet comments, if a preset switching instruction is received triggered by the target account's operation on the text information, the information flow page will be switched to the object details page.

[0013] In an optional embodiment, the method further includes: In response to a return operation triggered by the landing page, an information feed page is displayed, on which the target media content continues to be displayed, and the guidance information is displayed in a second preset display format.

[0014] In an optional embodiment, the information feed page displays a close control for the text information, and the method further includes: During a third preset time period when the text information is displayed in the form of bullet comments, or during the process of displaying the text information in a loop in the form of bullet comments, in response to the triggering operation of the close control, the display of the text information is canceled on the information flow page.

[0015] In an optional embodiment, displaying the target media content and guidance information on the splash screen includes: The target media content, the guidance information, and the interactive components are displayed on the splash screen. The interactive component corresponds to the identification information of the target object.

[0016] In an optional embodiment, the landing page includes a recommended store details page for the target object, and the method further includes: If a preset switching instruction triggered by the guidance information is received within a first preset time period when the splash screen is displayed, the splash screen will be switched to the store details page. The preset switching instruction triggered based on the guidance information includes any one of the following: The switching command triggered by the target account's operation of the guidance information; The switching command triggered by the target account's operation of the interactive component; The switching command is triggered when the target account operates the target terminal based on the guidance information.

[0017] In an optional embodiment, the process of generating the text information includes: Obtain the account characteristics of the target account and the object characteristics of the target object; Generate query information based on the account characteristics and the object characteristics; Based on the query information, a similarity search is performed in a preset database to obtain search information whose similarity to the query information meets a preset similarity threshold; Structured prompts are generated based on the retrieved information; The structured prompt information is input into the large language model for text prediction processing to obtain the text information corresponding to the target account.

[0018] In an optional embodiment, generating structured prompt information based on the retrieval information includes: Obtain a text generation instruction, which is used to instruct the generation of text information to be displayed in the form of bullet comments; The search information is used as context and concatenated with the text generation instruction to obtain concatenated information; Based on the identification information and display restriction information of the target object, the splicing information is adjusted to obtain the structured prompt information.

[0019] In an optional embodiment, the training method of the large language model includes: Obtain interactive data of sample text information corresponding to sample accounts; Based on the interaction data, determine the reward information corresponding to the sample text information; Based on the reward information, positive sample copy information and negative sample copy information are obtained from the sample copy information; Based on the positive sample copy information and the negative sample copy information, a copy preference information pair is generated; The copy preference information and sample structured prompt information are input into the initial copy generation model for probability prediction processing to obtain the first generation probability prediction result corresponding to the positive sample copy information and the second generation probability prediction result corresponding to the negative sample copy information; the sample structured prompt information is generated based on the sample account features and the object features of the sample account. Loss data is generated based on the difference between the first probability prediction result and the second probability prediction result; The initial copy generation model is fine-tuned based on the loss data to obtain the large language model.

[0020] According to a second aspect of the present disclosure, an information display device is provided, comprising: The first display module is configured to execute the display of a splash screen page and display target media content in the splash screen page; The second display module is configured to, if no preset switching instruction is received within a preset time period during which the splash screen is displayed, display text information corresponding to the target account on the splash screen; the text information is used to describe the feature information of the target object, the text information is obtained by text prediction processing of structured prompt information based on a large language model, the structured prompt information is generated based on search information, the search information is obtained by similarity retrieval of the account features of the target account and the object features of the target object, the target account is the account corresponding to the target terminal, and the target terminal is the terminal displaying the splash screen.

[0021] In an optional embodiment, the second display module is further configured to perform: If no preset switching instruction is received within a preset time period of displaying the splash screen, the text information will be displayed on the splash screen in the form of a bullet screen.

[0022] In an optional embodiment, the first display module is further configured to perform: The splash screen displays target media content and guidance information; wherein, the guidance information is used to guide the target account to switch the current page to the landing page of the target object; The second display module is also configured to perform: If no preset switching instruction is received within a preset time period of displaying the splash screen, the text information is displayed in the form of a bullet screen on the splash screen, and the guidance information is displayed in a preset display format on the splash screen.

[0023] In an optional embodiment, the preset switching instruction is an instruction to switch the current page to the landing page; the preset time includes a first preset time, a second preset time, and a third preset time; the preset display format includes a first preset display format and a second preset display format; and the splash screen page is the splash screen page corresponding to the target application. The second display module is further configured to execute: If no preset switching instruction is received within a first preset time period when the splash screen is displayed, the splash screen is switched to the information flow page of the target application, the target media content is continued to be displayed on the information flow page, and the guidance information is displayed in the first preset display format; If no preset switching instruction is received within a second preset time period when the information flow page is displayed, the text information is displayed in the form of a bullet screen, and the guidance information is displayed in the second preset display form on the information flow page, along with the text information. If no switching instruction is received within a third preset time period when the text information is displayed in the form of bullet comments, the text information will be displayed in a loop in the form of bullet comments, and the guidance information will continue to be displayed in the second preset form on the information flow page.

[0024] In an optional embodiment, the quantity of the text information is a first preset quantity, the information flow page displays a second preset quantity of display positions, the first preset quantity is greater than or equal to the second preset quantity, and the second display module is further configured to execute: The guidance information is displayed in the information flow page in the second preset display format, and in the second preset number of display positions, a second preset number of text messages are displayed in the form of bullet comments. The second preset number of text messages are selected from the first preset number of text messages.

[0025] In an optional embodiment, the second display module is further configured to perform: If no preset switching instruction is received within a third preset time period when the text information is displayed in the form of bullet comments, the first preset number of text information will be displayed in a loop in the form of bullet comments in the second preset number of display positions.

[0026] In an optional embodiment, the landing page includes a store details page recommending the target object, and the device further includes: The third display module is configured to switch the information flow page to the store details page when a preset switching instruction triggered by the guidance information is received within a second preset time period when the information flow page is displayed; The preset switching instruction triggered based on the guidance information includes any one of the following: The switching command triggered by the target account's operation of the guidance information; The switching command is triggered when the target account operates the target terminal based on the guidance information.

[0027] In an optional embodiment, the apparatus further includes: The fourth display module is configured to perform a return operation triggered by the store details page, display an information flow page, continue to display the target media content on the information flow page, display the guidance information in the second preset display format, and display the non-carousel text information in the form of bullet comments.

[0028] In an optional embodiment, the landing page includes a store details page recommending the target object and an object details page of the target object, and the device further includes: The fifth display module is configured to switch the information flow page to the store details page when it receives a preset switching instruction triggered by the guidance information during a third preset time period when the text information is displayed in the form of bullet comments, or during the process of rotating the text information; wherein the preset switching instruction triggered by the guidance information includes any one of the following: a switching instruction triggered by the target account operating the guidance information, or a switching instruction triggered by the target account operating the target terminal based on the guidance information; The sixth display module is configured to switch the information flow page to the object details page when a preset switching instruction triggered by the target account's operation on the text information is received during a third preset time period when the text information is displayed in the form of bullet comments, or during the process of rotating the text information in the form of bullet comments.

[0029] In an optional embodiment, the apparatus further includes: The seventh display module is configured to perform a return operation triggered by the landing page, display an information flow page, continue to display the target media content on the information flow page, and display the guidance information in a second preset display format.

[0030] In an optional embodiment, the information feed page displays a close control for the text information, and the device further includes: The eighth display module is configured to, during a third preset time period when the text information is displayed in the form of bullet comments, or during the process of displaying the text information in a carousel format, respond to a trigger operation on the close control and cancel the display of the text information on the information flow page.

[0031] In an optional embodiment, the first preset display form is a transparent and colorless operation bar display form, and the second preset display form is obtained by performing a light-changing color processing on the first preset display form.

[0032] In an optional embodiment, the first display module is configured to perform: The target media content, the guidance information, and the interactive components are displayed on the splash screen. The interactive component corresponds to the identification information of the target object.

[0033] In an optional embodiment, the landing page includes a store details page recommending the target object, and the device further includes: The ninth display module is configured to switch the splash screen to the store details page when a preset switching instruction triggered by the guidance information is received within a first preset time period of displaying the splash screen page; The preset switching instruction triggered based on the guidance information includes any one of the following: The switching command triggered by the target account's operation of the guidance information; The switching command triggered by the target account's operation of the interactive component; The switching command is triggered when the target account operates the target terminal based on the guidance information.

[0034] In an optional embodiment, the apparatus further includes: The feature acquisition module is configured to acquire the account features of the target account and the object features of the target object; The query information generation module is configured to generate query information based on the account characteristics and the object characteristics; The retrieval information generation module is configured to perform a similarity retrieval in a preset database based on the query information, and obtain retrieval information whose similarity to the query information meets a preset similarity threshold; The structured prompt information generation module is configured to generate structured prompt information based on the search information; The copywriting prediction module is configured to input the structured prompt information into a large language model for copywriting prediction processing to obtain the copywriting information corresponding to the target account.

[0035] In an optional embodiment, the structured prompt information generation module is further configured to perform: Obtain a text generation instruction, which is used to instruct the generation of text information to be displayed in the form of bullet comments; The search information is used as context and concatenated with the text generation instruction to obtain concatenated information; Based on the identification information and display restriction information of the target object, the splicing information is adjusted to obtain the structured prompt information.

[0036] In an optional embodiment, the apparatus further includes: The interactive data acquisition module is configured to perform interactive data acquisition to obtain sample text information corresponding to the sample account; The reward information generation module is configured to determine the reward information corresponding to the sample text information based on the interaction data. The positive and negative copy generation module is configured to extract positive and negative sample copy information from the sample copy information based on the reward information. The preference information pair generation module is configured to generate a pair of text preference information based on the positive sample text information and the negative sample text information; The probability prediction module is configured to perform probability prediction processing by inputting the copy preference information pair and sample structured prompt information into the initial copy generation model, and obtain a first generation probability prediction result corresponding to the positive sample copy information and a second generation probability prediction result corresponding to the negative sample copy information; the sample structured prompt information is generated based on the sample account features and the object features of the sample account. The loss data generation module is configured to generate loss data based on the difference between the first probability prediction result and the second probability prediction result. The fine-tuning module is configured to perform fine-tuning on the initial copy generation model based on the loss data to obtain the large language model.

[0037] According to a third aspect of the present disclosure, an electronic device is provided, comprising: a processor; and a memory for storing processor-executable instructions; wherein the processor is configured to execute the instructions to implement the information display method described above.

[0038] According to a fourth aspect of the present disclosure, a computer-readable storage medium is provided that, when instructions in the computer-readable storage medium are executed by a processor of an electronic device, enables the electronic device to perform the information display method as described above.

[0039] According to a fifth aspect of the present disclosure, a computer program product is provided, the computer program product including a computer program stored in a readable storage medium, wherein at least one processor of a computer device reads from the readable storage medium and executes the computer program, causing the device to perform the information display method described above.

[0040] The technical solutions provided by the embodiments of this disclosure have at least the following beneficial effects: The information display method, apparatus, electronic device, storage medium, and program product disclosed herein can display a splash screen page, and display target media content and guidance information on the splash screen page; the target media content is used to recommend target objects; when no preset switching instruction is received within a preset time period of displaying the splash screen page, text information corresponding to the target account is displayed on the splash screen page; the text information is used to describe the feature information of the target object, the text information is obtained by text prediction processing of structured prompt information based on a large language model, the structured prompt information is generated based on retrieval information, the retrieval information is obtained by similarity retrieval of the account features of the target account and the object features of the target object, the target account is the account corresponding to the target terminal, and the target terminal is the terminal displaying the splash screen page.

[0041] This disclosure avoids forcibly interrupting the process of the terminal account entering the application by displaying only the target media content for recommending the target audience on the splash screen within a preset time period, without displaying other excessive animation interference. This fully considers the initial experience of the terminal account entering the application, reduces the terminal account's resistance to the target audience, and improves the user experience of the target account during the splash screen stage.

[0042] Furthermore, if no preset switching command is received within the preset time period of displaying the splash screen, text information corresponding to the target account will be displayed on the splash screen, thereby increasing the interactivity of the page and further enhancing the user experience of the target account during the splash screen phase.

[0043] Furthermore, the text information is obtained by predicting structured prompts using a large language model. This structured prompt information is generated based on retrieval information, which is obtained by performing a similarity search on the account characteristics of the target account and the object characteristics of the target object. Therefore, this text information is generated using retrieval enhancement and prompt word optimization. Retrieval enhancement effectively retrieves features similar to the account characteristics of the target account and the object characteristics of the target object, while prompt word optimization generates highly customized structured prompt words. Thus, through retrieval enhancement and prompt word optimization, personalized text information can be displayed on different accounts' terminals, achieving a personalized text information display effect. This text information display method can effectively increase the viewing interest of the target account, further enhance the user experience of the target account during the splash screen stage, thereby promoting interaction with the target object and improving the recommendation efficiency of the target object.

[0044] It should be understood that the above general description and the following detailed description are exemplary and explanatory only, and are not intended to limit this disclosure. Attached Figure Description

[0045] The accompanying drawings, which are incorporated in and form part of this specification, illustrate embodiments consistent with this disclosure and, together with the description, serve to explain the principles of this disclosure, and are not intended to unduly limit this disclosure.

[0046] Figure 1 This is a schematic diagram illustrating an implementation environment of an application according to an exemplary embodiment of the present invention.

[0047] Figure 2 This is an exemplary embodiment of the information display method flow shown in this disclosure. Figure 1 .

[0048] Figure 3 This is a schematic diagram of a splash screen page shown in an exemplary embodiment of this disclosure. Figure 1 .

[0049] Figure 4 This is a schematic diagram illustrating an exemplary embodiment of the present disclosure of a process for displaying guidance information and text information on a splash screen.

[0050] Figure 5 This is a schematic diagram of a splash screen page shown in an exemplary embodiment of this disclosure. Figure 2 .

[0051] Figure 6 This is a schematic diagram of a splash screen page shown in an exemplary embodiment of this disclosure. Figure 3 .

[0052] Figure 7 This is a schematic diagram of a splash screen page shown in an exemplary embodiment of this disclosure. Figure 4 .

[0053] Figure 8 This is a schematic diagram of a splash screen page shown in an exemplary embodiment of this disclosure. Figure 5 .

[0054] Figure 9 This is a schematic diagram illustrating an exemplary embodiment of the present disclosure of generating textual information.

[0055] Figure 10 This is an exemplary embodiment of the information display method flow shown in this disclosure. Figure 2 .

[0056] Figure 11 This is a block diagram of an information display device illustrated in an exemplary embodiment of the present disclosure.

[0057] Figure 12 This is a block diagram illustrating an electronic device for displaying resources according to an exemplary embodiment. Detailed Implementation

[0058] To enable those skilled in the art to better understand the technical solutions of this disclosure, the technical solutions in the embodiments of this disclosure will be clearly and completely described below with reference to the accompanying drawings.

[0059] It should be noted that the terms "first," "second," etc., used in the specification, claims, and accompanying drawings of this disclosure are used to distinguish similar objects and are not necessarily used to describe a specific order or sequence. It should be understood that such data can be interchanged where appropriate so that the embodiments of this disclosure described herein can be implemented in orders other than those illustrated or described herein. The embodiments described in the following exemplary embodiments do not represent all embodiments consistent with this disclosure. Rather, they are merely examples of apparatuses and methods consistent with some aspects of this disclosure as detailed in the appended claims.

[0060] It should be noted that the user information (including but not limited to user device information, user personal information, etc.) and data (including but not limited to data used for display, data used for analysis, etc.) involved in this disclosure are all information and data authorized by the user or fully authorized by all parties.

[0061] Please see Figure 1 , Figure 1 This is a schematic diagram of an implementation environment for an application according to an exemplary embodiment of the present invention. The implementation environment may include at least one terminal 110 and a server 120, which can communicate with each other via a network.

[0062] In an optional embodiment, terminal 110 can be used to display a splash screen page, and display target media content and guidance information on the splash screen page; if no preset switching instruction is received within a preset time period of displaying the splash screen page, text information corresponding to the target account is displayed on the splash screen page. Specifically, terminal 110 can be, but is not limited to, electronic devices such as smartphones, desktop computers, tablets, laptops, smart speakers, digital assistants, augmented reality (AR) / virtual reality (VR) devices, and smart wearable devices. Terminal 110 is equipped with a resource processing platform terminal. Optionally, the operating system running on the electronic device can be, but is not limited to, Android, iOS, Linux, Windows, etc.

[0063] In an optional embodiment, server 120 can be used to provide background services to terminal 110. Exemplarily, server 120 can be a standalone physical server, a server cluster or distributed system composed of multiple physical servers, or a cloud server that provides basic cloud computing services such as cloud services, cloud databases, cloud computing, cloud functions, cloud storage, network services, cloud communication, middleware services, domain name services, security services, CDN (Content Delivery Network), and big data and artificial intelligence platforms.

[0064] In addition, it should be noted that, Figure 1 The example shown is merely one application environment of the information display method provided in this disclosure. Other application environments may exist in other scenarios, and this disclosure does not limit these.

[0065] Please refer to Figure 2 , Figure 2 This is an exemplary embodiment of the information display method flow shown in this disclosure. Figure 1 The execution subject of this method can be the aforementioned terminal. Please refer to [link / reference] for details. Figure 2 The method may include: S210. Display the splash screen and show the target media content on the splash screen; the target media content is used to recommend the target audience.

[0066] Optionally, the splash screen may be the page displayed when the application starts; the target media content may refer to content used to recommend a target object, such as advertising content for a specific target object pre-set by the developer or content for a target object recommended based on user needs. The target media content may be in the form of images, such as static or animated images, or videos, etc. The target object is the object to be recommended, for example, it may be an item (such as a virtual or non-virtual item) or real-time news, etc.

[0067] In this disclosure, the target terminal can display a splash screen, such as when launching an application, and display the target media content on the splash screen without any other excessive animation interference. This disclosure does not limit the display duration of the splash screen or the target media content; it can be set according to actual business needs.

[0068] S220. If no preset switching instruction is received within a preset time period for displaying the splash screen, text information corresponding to the target account is displayed on the splash screen; the text information is used to describe the feature information of the target object, the text information is obtained by text prediction processing of structured prompt information based on a large language model, the structured prompt information is generated based on search information, the search information is obtained by similarity retrieval of the account features of the target account and the object features of the target object, the target account is the account corresponding to the target terminal, and the target terminal is the terminal displaying the splash screen.

[0069] Optionally, the preset switching instruction refers to an instruction triggered by the splash screen to switch the current page to the landing page. Here, "switching instruction triggered by the splash screen" can refer to a switching instruction triggered by the target account's operation (e.g., clicking) on ​​the splash screen, or it can refer to a switching instruction triggered by the target account performing a preset operation on the target terminal (twisting the terminal, flipping the terminal, shaking the terminal, etc.). The landing page can include the store details page of the recommended target object and the object details page of the target object. The store details page displays all recommended objects in the store, including the target object. The object details page refers to the page that displays all information about the target object (including but not limited to: basic information, detailed information, and related information).

[0070] Optionally, the preset time can be set according to actual business needs, and there is no limitation on it. For example, the preset time is 5 seconds.

[0071] Optionally, the text information is personalized text information corresponding to the target account, thereby achieving a personalized text information display effect. This personalized text information is used to describe the characteristic information of the target object in different dimensions. These different dimensions are multifaceted, such as the parameter dimension of the target object (e.g., size, weight, configuration), performance dimension (e.g., running speed, battery life), price dimension (e.g., original price, discounted price, discount level), attribute dimension (e.g., color, material, style), functional dimension (e.g., supported technologies, capabilities), status dimension (e.g., inventory status, popularity), etc.

[0072] Taking beauty products as an example, for a target account (an account whose past purchase history mainly consists of products suitable for sensitive skin), the following personalized copywriting information can be displayed: "Safe for sensitive skin" and "No more redness and itching during seasonal changes".

[0073] In this disclosure, if the target account does not trigger a preset switching command within a preset time (e.g., within 5 seconds) during the display of the splash screen on the target terminal, the target terminal displays text information corresponding to the target account on the splash screen, thereby achieving a personalized text information display effect.

[0074] This disclosure avoids forcibly interrupting the user's entry into the application by displaying only the target media content recommended to the target audience on the splash screen within a preset time period, without displaying excessive other animations. This fully considers the initial user experience, reduces user resistance to the target content, and improves the user experience during the splash screen phase. Furthermore, if no preset switching command is received within the preset time period, text information corresponding to the target account is displayed on the splash screen, increasing the interactivity of the page and further enhancing the user experience during the splash screen phase. In addition, this text information is obtained by predicting structured prompts based on a large language model. The structured prompts are generated based on retrieval information, which is obtained by similarity retrieval of the target account's account characteristics and the target object's object characteristics. As can be seen, this text message is generated based on search enhancement and prompt word optimization. Search enhancement can effectively retrieve features similar to the account characteristics of the target account and the object characteristics of the target object, while prompt word optimization can generate highly customized structured prompt words. Therefore, through search enhancement and prompt word optimization, personalized text messages can be displayed on different accounts' terminals, achieving a personalized text message display effect. This text message display method can effectively increase the viewing interest of the target account, further enhance the user experience of the target account during the splash screen stage, thereby promoting interaction with the target object and improving the recommendation efficiency of the target object.

[0075] In some embodiments, in step S220 above, if no preset switching instruction is received within a preset time period for displaying the splash screen, displaying text information corresponding to the target account on the splash screen includes: If no preset switching instruction is received within a preset time period of displaying the splash screen, the text information will be displayed on the splash screen in the form of a bullet screen.

[0076] In this embodiment, the text information can be displayed on the splash screen in the form of a pop-up message. This disclosure does not limit the display position of the text information on the splash screen.

[0077] Displaying text information through bullet comments allows the text to scroll continuously and dynamically, effectively increasing the target account's viewing interest, reducing the number of users who skip the splash screen, improving the user experience during the splash screen phase, thereby promoting interaction with the target audience and improving the recommendation efficiency of the target audience; moreover, bullet comments can carry more information, thus reducing the display cost of text information.

[0078] In some embodiments, in step S210 above, displaying the target media content on the splash screen includes: The splash screen displays target media content and guidance information; wherein, the guidance information is used to guide the target account to switch the current page to the landing page of the target object; Accordingly, if no preset switching instruction is received within the preset time period of displaying the splash screen, the text information is displayed in the form of a bullet screen on the splash screen, including: If no preset switching instruction is received within a preset time period of displaying the splash screen, the text information is displayed in the form of a bullet screen on the splash screen, and the guidance information is displayed in a preset display format on the splash screen.

[0079] Optionally, this guidance information is used to guide the target account, switching the current page to the target's landing page through a preset operation. This disclosure does not limit the display format of the guidance information; for example, it can be displayed in the form of text, images, etc. This disclosure also does not limit the preset operation; for example, the preset operation can be twisting the terminal, flipping the terminal, shaking the terminal, etc. Taking the guidance information as text and the preset operation as "twist the terminal" as an example, the guidance information could be "Twist your phone to unlock a gift."

[0080] Optionally, the switching instruction refers to an instruction triggered based on guidance information, used to switch the current page to the landing page. Here, "switching instruction triggered based on guidance information" can refer to a switching instruction triggered by the target account's operation (e.g., clicking) of the guidance information, or it can refer to a switching instruction triggered by the target account performing a preset operation on the target terminal based on the guidance information (twisting the terminal, flipping the terminal, shaking the terminal, etc.).

[0081] Optionally, the preset display format can be set according to actual business needs, and there are no restrictions on it. For example, the preset display format can be displayed in the form of an ActionBar.

[0082] This disclosure displays only the target media content for recommending the target audience and the guidance information for guiding the target account to switch the current page to the target audience's landing page within a preset time period of the splash screen, without displaying other excessive animation interference. This avoids forcibly interrupting the process of the terminal account entering the application, fully considers the initial experience of the terminal account entering the application, reduces the terminal account's resistance to the target audience, and improves the user experience of the target account during the splash screen stage.

[0083] In an optional embodiment, displaying the target media content and guidance information on the splash screen includes: The target media content, the guidance information, and the interactive components are displayed on the splash screen. The interactive component corresponds to the identification information of the target object.

[0084] In this embodiment, within a preset time period of displaying the splash screen, such as within 5 seconds, in addition to displaying target media content and guidance information, the target terminal can also display interactive components on the splash screen in order to further enhance the viewing interest of the target account, improve the user experience of the target account during the splash screen stage, thereby promoting interactive behavior with the target object and improving the recommendation efficiency of the target object. These interactive components correspond to the identification information of the target object.

[0085] Optionally, the identification information can be brand-related information for the target object. This identification information can be presented in the form of static or dynamic text, images, etc., without specific limitations.

[0086] It should be noted that this disclosure does not limit the display format of the target media content, guidance information and interactive components on the splash screen. For example, guidance information and interactive components can be displayed on the top surface of the target media content, and interactive components can be displayed at the bottom of the guidance information.

[0087] Please see Figure 3 , Figure 3 This is a schematic diagram of a splash screen page shown in an exemplary embodiment of this disclosure. Figure 1 ,like Figure 3 As shown in 'a', taking a beauty product (skincare product) as an example, the target terminal can display recommended target media content for the skincare product on the splash screen, and display interactive components on the target media content. These interactive components can be the logo corresponding to the container holding the beauty product, which can be rotated on the splash screen. The guiding information is displayed in text form below the interactive component. For example, the guiding information could be "Twist your phone to unlock a gift."

[0088] In some embodiments, the landing page includes the store details page of the recommended target object, and the method may further include: If a preset switching command triggered by guidance information is received within the first preset time period of displaying the splash screen, the splash screen will be switched to the store details page; The preset switching command triggered by the guidance information includes any one of the following: The switching command triggered by the target account's operation on the guiding information; The switching command triggered by the target account's interaction with the interactive component; The switching command is triggered when the target account operates on the target terminal based on the boot information.

[0089] In this embodiment, within a first preset time (e.g., within 5 seconds) of the target terminal displaying the splash screen, if the target account operates on the guidance information (e.g., clicks on the guidance information), a switching instruction to switch the current page (which is currently the splash screen) to the landing page can be triggered. Alternatively, if the target account operates on the interactive component (e.g., clicks on the interactive component), the same switching instruction to switch the current page (which is currently the splash screen) to the landing page can be triggered. Or, if the target account performs a preset operation on the target terminal according to the guidance information (e.g., rotates the phone), the same switching instruction to switch the splash screen to the landing page can be triggered. When the target terminal receives the switching instruction, the splash screen can be switched to the store details page, and all recommended objects in the store, including the target object, can be displayed on the store details page.

[0090] Continue as Figure 3 As shown, if the target account is Figure 3 If user A clicks on the "Twist your phone to unlock a gift" message, or clicks on the interactive component (the icon corresponding to the container holding the beauty product), or twists their phone as instructed by the message, the splash screen will switch to the store details page, which will then be displayed on the target device. Figure 3 The store details page shown in b is an example.

[0091] Therefore, within the first preset time (e.g., within 5 seconds) of the target terminal displaying the splash screen, the splash screen can be switched to the target object's store details page based on the target account's triggering operation on any one of the guiding information, interactive components, or the target terminal, thereby promoting interactive behavior with the target object and improving the recommendation efficiency of the target object.

[0092] In some embodiments, the above method may further include: In response to a return operation on the store details page, the target application's information feed page is displayed. The target media content continues to be displayed on the information feed page, with the guiding information displayed in the second preset display format, and the un-caroused copywriting information displayed in the form of bullet comments.

[0093] In this embodiment, when the store details page is switched from the splash screen based on a switching instruction triggered by guidance information within a first preset time period of displaying the splash screen, the store details page also includes a back control. If the target account clicks the back control, that is, if a back operation is performed on the store details page before the target terminal displays the text information, the target terminal can directly display the information feed page of the target application, and continue to display the target media content on the information feed page, displaying guidance information in a second preset display format, while simultaneously displaying un-rotated text information in a bullet screen format. It should be noted that since the information feed page still displays target media content for recommending the target object, the information feed page can be the information feed page of the brand to which the target object belongs. This information feed page also displays the brand's logo information, like controls, favorite controls, share controls, and comment controls for the brand. After the target account clicks the like controls, favorite controls, share controls, or comment controls for the brand, they can interact with the brand.

[0094] Optionally, the preset display format includes a first preset display format and a second preset display format. These two preset display formats differ in that they may have different colors, display styles, or display positions. In a specific embodiment, the first preset display format is a transparent and colorless operation bar display format, and the second preset display format is obtained by applying a flowing color-changing animation effect to the first preset display format. Therefore, by first using transparent and colorless guidance information as a transition, and then using the flowing color-changing animation effect of the operation bar, the interactivity of the page can be increased, further enhancing the user experience and viewing interest of the target account during the splash screen phase, thereby promoting interaction with the target audience and ultimately improving the recommendation efficiency of the target audience.

[0095] Optionally, the non-carouseled text information may refer to the text information displayed in a fixed display position on the information flow page. The number of such text information can be a first preset number, and the information flow page can display a second preset number of display positions. If the second preset number is greater than the first preset number, the target terminal can select a second preset number of text information from the first preset number of text information and display the second preset number of text information in the second preset number of display positions.

[0096] Continue as Figure 3 As shown, when the target account clicked... Figure 3After the return control shown in b, the target terminal displays Figure 3 The information feed page shown in 'c' includes two display slots. The non-rotating text information can be "Safe for sensitive skin" and "No more redness and dryness during seasonal changes." At the same time, the guiding information is displayed in the second preset display format, namely "Twist your phone to unlock a gift".

[0097] If the target account has not yet seen the text information when the switching command triggered by the guidance information is displayed on the store details page within the first preset time of the splash screen, the target account can directly jump to the target application's information feed page by returning to the store details page. The guidance information will be displayed directly on the target application's information feed page, and the un-rotated text information will be displayed in the form of a pop-up message. This shortens the interaction steps to display the text information to the target account, improves the efficiency of displaying the text information to the target account, and thus improves the user experience of the target account during the splash screen stage.

[0098] Please see Figure 4 , Figure 4 This is a schematic diagram illustrating an exemplary embodiment of the present disclosure of a process for displaying guidance information and text information on a splash screen, such as... Figure 4 As shown, in some embodiments, the preset switching instruction is an instruction to switch the current page to the landing page. The preset time includes a first preset time, a second preset time, and a third preset time. The preset display format includes a first preset display format and a second preset display format. The splash screen page is the splash screen page corresponding to the target application. Therefore, if no preset switching instruction is received within the preset time period for displaying the splash screen page, the text information is displayed in the form of a bullet screen on the splash screen page, and the guidance information is displayed in the preset display format on the splash screen page, including: S2201. If no preset switching instruction is received within the first preset time period of displaying the splash screen, the splash screen is switched to the information flow page of the target application, the target media content is continued to be displayed in the information flow page, and the guidance information is displayed in the first preset display format.

[0099] S2202. If no preset switching instruction is received within the second preset time period of displaying the information flow page, the text information is displayed in the form of a bullet screen, and the guidance information is displayed in the information flow page in the second preset display form.

[0100] S2203. If no preset switching instruction is received within the third preset time period when the text information is displayed in the form of bullet comments, the text information is displayed in a loop in the form of bullet comments, and the guidance information continues to be displayed in the second preset form on the information flow page.

[0101] In this embodiment, regarding step S2201, if the target terminal does not receive a preset switching instruction triggered by the guidance information within a first preset time (e.g., within 5 seconds) of displaying the splash screen, the target terminal switches the splash screen to the information flow page of the target application. At this time, the current page is the information flow page, entering the information flow stage, and the target media content continues to be displayed on the information flow page of the target application. Simultaneously, the guidance information is changed to a first preset display format for transition. For example, the guidance information is first displayed using a transparent and colorless action bar. The time for displaying the guidance information using a transparent and colorless action bar can be set according to actual business needs, for example, 2 seconds.

[0102] Regarding step S2202 above, if the target terminal still does not receive a preset switching instruction triggered by the target account based on the guidance information within the second preset time period of displaying the information flow page, for example, within 2 seconds, then the guidance information displayed in the first preset display format will be adjusted to be displayed in the second preset display format, and the text information corresponding to the target account will be obtained and displayed in the information flow page as a bullet screen to attract the target account's attention to the text information. For example, the first preset display format can be adjusted to obtain the second preset display format through the color-changing animation effect of the button, and the guidance information can be displayed in the second preset display format. Because the text message is personalized and tailored to the target account, it can be displayed on different accounts' devices, achieving a unique and personalized display effect. This method of displaying text messages can generate different AI-powered intelligent text messages based on the different mental focuses of different accounts, making the splash screen content more in line with the account's expectations, effectively increasing the target account's viewing interest, further enhancing the target account's user experience during the splash screen phase, thereby promoting interaction with the target audience and ultimately improving the recommendation efficiency of the target audience.

[0103] It should be noted that this disclosure does not limit the display location or format of the text information. For example, the text information may be displayed as a bullet screen above or below the guiding information. Regarding step S2203 above, if the user still does not receive the preset switching instruction triggered by the target account based on the guidance information within the third preset time period of displaying the text information, the text information will be displayed in a carousel in the form of bullet comments, and the guidance information will continue to be displayed in the second preset form on the information flow page.

[0104] Optionally, since there may be multiple pieces of text information, if no switching instruction is received within the second preset time period of displaying the information flow page, this disclosure may select several pieces of text information from the multiple pieces of text information to display on the information flow page, and if no preset switching instruction is received within the third preset time period of displaying the text information, all the text information may be displayed in a loop in the form of bullet comments until all the text information is displayed in a loop.

[0105] Taking a beauty product as the target object, with a first preset time of 5 seconds and a second preset time of 2 seconds, the first preset display format is a transparent and colorless operation bar display, and the second preset display format is obtained by applying a light-changing color effect to the first preset display format. The following explains steps S2201-S2203: Please see Figure 5 , Figure 5 This is a schematic diagram of a splash screen page shown in an exemplary embodiment of this disclosure. Figure 2 As shown in Figure 5, if the target account does not trigger the preset switching instruction to switch the splash screen to the landing page based on the guidance information within 5 seconds of the target terminal displaying the splash screen, the target terminal will enter the information flow page of the target application, such as... Figure 5 As shown in 'a', the interactive components are disabled on this feed page, while the target media content continues to be displayed. A transparent, colorless toolbar is used to transition the onboarding information. Two seconds after displaying the feed page, if the target account has not yet triggered the command to switch the current page to the landing page based on the onboarding information, the toolbar is then displayed again with a flowing color-changing animation, along with the corresponding text information for the target account ("Safe for sensitive skin", "No more redness and dryness during seasonal changes"). Figure 5 As shown in b. If, within the third preset time period during which the text information is displayed on the target terminal in the form of bullet comments, the target account has not yet triggered an instruction to switch the current page to the landing page based on the guidance information, the target terminal will continue to display the guidance information in the second preset display format, and the text information will be displayed in a loop in the information flow page in the form of bullet comments, for example, as shown in b. Figure 5 As shown in c, change the original text "Safe for sensitive skin" and "No more redness and dryness during seasonal changes" to "XX is here for you" and "XX's same serum" until all the copywriting information is displayed.

[0106] Therefore, by displaying the content layer by layer across three preset time periods—the first, second, and third—the elements displayed on the page can be adjusted as time progresses, continuously increasing the page's interactivity and enhancing the user experience for the target account during the splash screen phase. Simultaneously, the text information is displayed first and then rotated, avoiding direct text rotation that could interfere with the target account's experience, further improving the user experience during the splash screen phase. Furthermore, this text information is personalized to the target account; therefore, it can be displayed on different accounts' devices, achieving a personalized text display effect. This text display method can generate different AI-powered intelligent text based on the different mental focuses of each account, making the splash screen content more aligned with the account's expectations, effectively increasing the target account's viewing interest, further enhancing the user experience during the splash screen phase, thereby promoting interaction with the target audience and ultimately improving the recommendation efficiency for the target audience.

[0107] In some embodiments, the quantity of the aforementioned text information is a first preset quantity, and the aforementioned information flow page displays a second preset quantity of display slots. If the first preset quantity is greater than or equal to the second preset quantity, then in step S2202, the text information is displayed in the form of bullet comments, and the guidance information is displayed on the information flow page in the second preset display format, including: The guide information is displayed in the information flow page in the second preset display format, and in the second preset number of display positions, the second preset number of text messages are displayed in the form of bullet comments. The second preset number of text messages are selected from the first preset number of text messages.

[0108] In this embodiment, the target terminal can obtain all text information corresponding to the target account. The number of all text information is a first preset number. At the same time, the information flow page in the target terminal is set with a second preset number of display positions. The first preset number is greater than or equal to the second preset number. That is, the number of display positions can be equal to or less than the number of text information.

[0109] When the target terminal switches from the splash screen to the information flow page, the target terminal can display the guidance information in the second preset display format, and analyze the similarity between the first preset number of text information and the target account. Then, select the second preset number of text information with a similarity greater than the similarity threshold from the first preset number of text information, and display the second preset number of text information in the second preset number of display positions.

[0110] Continue as Figure 5As shown in b, there can be two display positions. The target terminal can select two pieces of text information from the first preset number of text information that have a similarity greater than the similarity threshold with the target account ("Sensitive skin can also use it with peace of mind" "No more redness and dryness during seasonal changes"), and display the two pieces of text information in the two display positions.

[0111] Therefore, when displaying text information on the information feed page, not all text information is displayed at the same time. Instead, text information is selected from a first preset number of text information, with the same number of display slots, and this text information is displayed first. This not only attracts the target account's viewing interest through text information, but also avoids excessive animations interfering with the account in a short period of time, thus improving the user experience of the target account during the splash screen phase.

[0112] In some embodiments, in step S2203 above, the step of displaying the text information in a carousel format in the form of bullet comments when no preset switching instruction is received within a third preset time period during which the text information is displayed in the form of bullet comments includes: If no preset switching instruction is received within the third preset time period when the text information is displayed in the form of bullet comments, the first preset number of text information will be displayed in the form of bullet comments in the second preset number of display positions.

[0113] In this embodiment, if the target terminal does not receive a preset switching instruction triggered by the target account based on the guidance information within a third preset time period when the target terminal displays the text information in the information flow page, the first preset number of text information can be displayed in the form of bullet comments in the second preset number of display positions.

[0114] Optionally, the carousel display refers to: selecting a second preset number of text messages from a first preset number of text messages, displaying the second preset number of text messages in the second preset number of display positions; then selecting a second preset number of text messages from the remaining undisplayed text messages and displaying them in the second preset number of display positions, and so on, until all text messages have been displayed.

[0115] Continue as Figure 5As shown in b, there can be two display slots. The target terminal can select two pieces of text information from a first preset number of text information that have a similarity greater than the similarity threshold with the target account (e.g., "Safe for sensitive skin" or "No more redness and itching during seasonal changes"), and display these two pieces of text information in the two display slots. Next, the target terminal selects two pieces of text information from the remaining text information that have a similarity greater than the similarity threshold with the target account (e.g., "XX is here for you" or "XX's same essential oil"), and displays them in the two display slots. This process continues until all text information has been displayed.

[0116] Therefore, by rotating the first preset number of text messages in the second preset number of display positions, all text messages can be displayed in fixed display positions, avoiding the interference of messy text messages on the target account and further improving the user experience of the target account during the splash screen stage.

[0117] In other embodiments, the carousel display of text information may also refer to: selecting a second preset number of text information from a first preset number of text information, floating the second preset number of text information from a preset direction on the information flow page into a second preset number of display positions on the information flow page, displaying the second preset number of text information in the display positions, and then floating the displayed text information out from the other direction on the information flow page; then selecting a second preset number of text information from the remaining undisplayed text information, floating the second preset number of text information from a preset direction on the information flow page into a second preset number of display positions on the information flow page, displaying the second preset number of text information, and then floating the displayed text information out from the other direction on the information flow page, and so on, until all text information has been displayed.

[0118] In some embodiments, if the landing page includes the store details page of the recommended target object, then the method further includes: If a preset switching instruction triggered by guidance information is received within the second preset time period when the information feed page is displayed, the information feed page will be switched to the store details page.

[0119] The preset switching command triggered by the guidance information includes any one of the following: The switching command triggered by the target account's operation on the guiding information; The switching command is triggered when the target account operates on the target terminal based on the boot information.

[0120] In this embodiment, if the target account operates on the guidance information (e.g., clicks on the guidance information) within a second preset time (e.g., within 2 seconds) while the information feed page is displayed on the target terminal, a switching instruction to switch the current page to the landing page can be triggered. Alternatively, if the target account operates on the target terminal according to the guidance information (e.g., rotates the phone), a switching instruction to switch the current page to the landing page can be triggered. When the target terminal receives the switching instruction, it can switch the current page (i.e., the information feed page) to the store details page and display all the recommended objects in the store on the store details page, including the target object.

[0121] Please see Figure 6 , Figure 6 This is a schematic diagram of a splash screen page shown in an exemplary embodiment of this disclosure. Figure 3 For example, in 6, 'a' represents the information feed page. If, within a second preset time period during which the target terminal displays this information feed page, the target account clicks on the guidance information or rotates the phone according to the guidance information, a switching command is triggered, and the target terminal switches the information feed page to the one shown in the example. Figure 6 The store details page shown in b is an example.

[0122] Therefore, within a second preset time (e.g., within 2 seconds) when the information flow page is displayed on the target terminal, the information flow page can be switched to the target object's store details page based on the target account's trigger operation on either the guiding information or the target terminal, thereby promoting interaction with the target object and improving the recommendation efficiency of the target object.

[0123] In some embodiments, after switching the information feed page to the store details page, the above method further includes: In response to a return operation triggered by the store details page, the information feed page is displayed, and the target media content continues to be displayed on the information feed page. The guiding information is displayed in the second preset display format, and the un-rotated copywriting information is displayed in the form of bullet comments.

[0124] In this embodiment, when the display mode of the store details page is "when a switching instruction triggered by guidance information is received within a second preset time period of displaying the information flow page, the information flow page is switched to the store details page", the store details page includes a back control. When the target account clicks the back control, that is, when the back operation is performed on the store details page before the text information is displayed on the target terminal, the target terminal can directly display the information flow page of the target application, and the target media content continues to be displayed on the information flow page. At the same time, guidance information is displayed in the second preset display format, and un-rotated text information is displayed in the form of bullet comments.

[0125] Optionally, the non-carouseled text information may refer to the text information displayed in a fixed display position on the information flow page. The number of such text information can be a first preset number, and the information flow page can display a second preset number of display positions. If the second preset number is greater than the first preset number, the target terminal can select the second preset number of text information from the first preset number of text information and display the second preset number of text information in the second preset number of display positions.

[0126] Continue as Figure 6 As shown, when the target account clicked... Figure 6 After the return control shown by 'b', you can display... Figure 6 The information feed page shown in 'c' has two display slots. The text message that is not displayed is "Safe for sensitive skin" and "No more redness and dryness during seasonal changes".

[0127] Since the target account has not yet seen the text information when the store details page receives a preset switching instruction triggered by the guidance information within the second preset time of displaying the information flow page, the guidance information can be directly displayed in the information flow page of the target application by returning to the store details page. The un-rotated text information can be displayed in the form of a bullet screen, thereby shortening the interaction steps to display the text information to the target account, improving the efficiency of displaying the text information to the target account, and thus improving the user experience of the target account during the splash screen stage.

[0128] In some embodiments, the above method may further include: When the text information is displayed in the form of bullet comments within the third preset time period, or during the process of displaying the text information in the form of bullet comments in a carousel, if a preset switching instruction triggered by the guidance information is received, the information flow page will be switched to the store details page; wherein, the preset switching instruction triggered by the guidance information includes any one of the following: a switching instruction triggered by the target account operating the guidance information, or a switching instruction triggered by the target account operating the target terminal based on the guidance information; When the text information is displayed in the form of bullet comments within the third preset time, or during the process of the text information being displayed in a loop in the form of bullet comments, if a preset switching instruction is received triggered by the target account's operation on the text information, the information flow page will be switched to the object details page.

[0129] In one approach, if the target account interacts with the guidance information (e.g., clicks on the guidance information) within a third preset time period when the target terminal displays the copy information, a switching instruction can be triggered to switch the current page (i.e., the information feed page) to the landing page. Alternatively, if the target account interacts with the target terminal according to the guidance information (e.g., rotates the phone), a switching instruction can be triggered to switch the information feed page to the landing page. After receiving the switching instruction, the target terminal can switch the information feed page to the store details page.

[0130] In the second method, if the target account interacts with the guidance information during the carousel display of the copywriting information on the target terminal (for example, by clicking on the guidance information), a switching instruction to switch the information flow page to the landing page can be triggered. Alternatively, if the target account interacts with the target terminal according to the guidance information (for example, by turning the phone), a switching instruction to switch the information flow page to the landing page can be triggered. After the target terminal receives the switching instruction, it can also switch the information flow page to the store details page.

[0131] Please see Figure 7 , Figure 7 This is a schematic diagram of a splash screen page shown in an exemplary embodiment of this disclosure. Figure 4 , Figure 7 In this context, 'a' represents the page on the target device where the text information is displayed in the news feed. Figure 7 In this context, 'b' represents the page on the target device where the text information is displayed in a carousel within the information feed. If the target account clicks on it... Figure 7 The guiding information in 'a', or according to Figure 7 The guide information in 'a' can be redirected on the phone to trigger the switching command, changing the information feed page to... Figure 7 The store details page shown in 'c'. If the target account clicks... Figure 7 The guidance information in b, or according to Figure 7 The guide information in b in the guide can be rotated on the phone, which can also trigger the switching command.

[0132] or Figure 7 The guidance information in 'b' can trigger this switching command if the target account follows... Figure 7 a or Figure 7 The guidance information in 'b' can also trigger the switching command by rotating the phone.

[0133] In the third method, if the target account performs an operation on the text information (for example, by clicking on the text information) within the third preset time period when the target terminal displays the text information, a switching instruction can be triggered to switch the current page (i.e., the information flow page) to the object details page. After the target terminal receives the switching instruction, it can switch the information flow page to the object details page.

[0134] In the fourth method, if the target account performs an operation on the text information during the carousel display of the text information on the target terminal (for example, by clicking on the text information), a switching instruction to switch the current page (i.e., the information flow page) to the object details page can also be triggered. After the target terminal receives the switching instruction, it can switch the information flow page to the object details page.

[0135] Please see Figure 8 , Figure 8 This is a schematic diagram of a splash screen page shown in an exemplary embodiment of this disclosure. Figure 5 , Figure 8 In this context, 'a' represents the page on the target device where the text information is displayed in the news feed. Figure 8 In this context, 'b' represents the page on the target device where the text information is displayed in a carousel within the information feed. If the target account clicks on it... Figure 8 a or Figure 8 The text information in 'b' can trigger a switching command to switch the information feed page to the object details page, and finally the target terminal displays as follows: Figure 8 The object details page shown in 'c'.

[0136] Therefore, by displaying copywriting information or rotating copywriting on the information feed page, and using guided information as a basis, the information feed page can be switched to the landing page in multiple ways, improving the efficiency of the target account viewing the landing page of the target object, thereby improving the recommendation efficiency of the target object. In addition, different jump methods are set for the store details page and the object details page of the target object. If the target account clicks on the guided information or performs a preset operation on the target terminal based on the guided information, it will directly enter the store details page. If it clicks on the copywriting information, it will directly enter the object details page. Thus, different operation methods can be used to operate different display elements and enter different landing pages, further improving the user experience of the target account during the splash screen stage.

[0137] In some embodiments, the above method further includes: In response to a return operation triggered by the landing page, the information feed page is displayed, the target media content is displayed on the information feed page, and the guidance information is displayed in the second preset display format.

[0138] In this embodiment, through the above Figure 7 and Figure 8 When displaying a landing page, if the target account clicks the back control on that landing page, the target device can continue displaying the information feed page, where the target media content will continue to be displayed, along with the guiding information in a second preset display format. Since the text information has already been displayed before, the target device can stop displaying the text information, thus avoiding interference with the target account and the consumption of system resources, further improving the user experience during the splash screen phase.

[0139] For example, for Figure 7 If the target account clicks the back button on the store details page, the target terminal will display the information feed page, which will continue to display the target media content and show guiding information in a second preset display format, such as... Figure 7 As shown by d in the diagram. For Figure 8 If the target account clicks the back control on the object details page, the terminal displays the information feed page, which continues to display the target media content and shows guidance information in a second preset display format, such as... Figure 8 As shown in d.

[0140] In other embodiments, the target account clicks on the Figure 7 The guidance information in d, or based on Figure 7 If the guidance information in 'd' in the target terminal performs preset operations, the target terminal can redisplay the information. Figure 7 The store details page shown in 'c'. Click on this in the target account... Figure 8 The guidance information in d, or based on Figure 8 If the guidance information in 'd' in the target terminal performs preset operations, the target terminal can redisplay the information. Figure 8 The object details page shown in 'c'.

[0141] In some embodiments, if the above-mentioned information flow page displays a close control for the text information, then the above method further includes: During the third preset time period when the text information is displayed in the form of bullet comments, or during the process of displaying the text information in the form of bullet comments in a carousel, in response to the trigger operation of the close control, the display of the text information is canceled on the information flow page.

[0142] In this embodiment, a close control for the text information is displayed on the information feed page. This close control is used to close the text information when triggered. This disclosure does not limit the display position or display format of the close control. For example, the close control can be an "x" control, which can be displayed in the area surrounding the text information.

[0143] If the target account clicks the close control during the third preset time period when the text information is displayed on the target terminal, or during the process of the text information being displayed in a carousel, it means that the target account does not want to continue viewing the text information. The text information can then be canceled from the information feed page, so that the content display during the splash screen stage meets the needs of the target account and further improves the user experience of the target account during the splash screen stage.

[0144] Continue as Figure 7 As shown, Figure 7 In this context, 'a' represents the page on the target device where the text information is displayed in the news feed. Figure 7 In this context, 'b' represents the page on the target terminal where the text information is displayed in a carousel within the news feed. This news feed page includes a close control; after the target account clicks this close control, the text information is no longer displayed on the news feed page. At this point, the news feed page only displays the target media content and guiding information displayed in a second preset format, such as... Figure 7 As shown in d.

[0145] Continue as Figure 8 As shown, Figure 8 In this context, 'a' represents the page on the target device where the text information is displayed in the news feed. Figure 8 In this context, 'b' represents the page on the target terminal where the text information is displayed in a carousel within the news feed. This news feed page includes a close control; after the target account clicks this close control, the text information is no longer displayed on the news feed page. At this point, the news feed page only displays the target media content and guiding information displayed in a second preset format, such as... Figure 8 As shown in d.

[0146] In some embodiments, before displaying the text information corresponding to the target account on the splash screen, the above method further includes: Obtain the account characteristics of the target account and the object characteristics of the target object.

[0147] Generate query information based on account characteristics and object characteristics; Based on the query information, a similarity search is performed in a preset database to obtain search information whose similarity to the query information meets a preset similarity threshold; Structured prompts are generated based on the search information.

[0148] The structured prompt information is input into the large language model for text prediction processing to obtain the text information corresponding to the target account.

[0149] Please see Figure 9 , Figure 9This is a schematic diagram illustrating an exemplary embodiment of the present disclosure, such as... Figure 9 As shown, the target terminal can establish a knowledge vector database corresponding to the target object, and can extract the object features of the target object, as well as the account features obtained by extracting the account profile tags of the target account. The object features and account features are then used as query information. Taking a product as the target object, this knowledge vector database can be a brand knowledge vector database. Optionally, multiple keywords can be generated based on the account profile tags, and these keywords can be used as account features. Each keyword and object feature will form a query result.

[0150] The target terminal can use the above query information to perform a similarity search in the knowledge vector database, obtaining the Top-K pieces of information whose similarity to the query information meets a preset similarity threshold (e.g., greater than the preset similarity threshold). These include, but are not limited to, compliant copywriting descriptions, recommended information corresponding to the target object, and historical copywriting templates. Taking a product as an example, the compliant copywriting descriptions can be brand compliance statements, the recommended information corresponding to the target object can be product selling points, and the historical copywriting templates can be historical bullet screen templates.

[0151] The target terminal can use the retrieved Top-K information items as context information to generate structured prompts. Simultaneously, the target terminal can pre-train a large language model based on a reinforcement learning closed-loop mechanism combining interaction data metrics and direct preference optimization algorithms. For example, it can generate positive and negative sample text information based on interaction data of sample text information corresponding to sample accounts. The initial text generation model can then be fine-tuned based on this positive and negative sample text information to obtain a large language model. The target terminal inputs the structured prompts into the large language model for text prediction processing to obtain the text information corresponding to the target account.

[0152] In an optional embodiment, the generation of structured prompt information based on the search information includes: Obtain a text generation instruction, which is used to instruct the generation of text information to be displayed in the form of bullet comments.

[0153] The search information is used as context and concatenated with the text generation instruction to obtain concatenated information.

[0154] Based on the identification information and display restriction information of the target object, the splicing information is adjusted to obtain the structured prompt information.

[0155] In this embodiment, a text generation instruction can be preset. This instruction refers to the purpose of generating the text information. In this embodiment, the purpose is to generate text information in the form of bullet comments. Therefore, the text generation instruction is used to instruct the generation of text information displayed in bullet comment format. Next, the retrieved information is used as context information and structurally concatenated with the system-preset text generation instruction to obtain concatenated information. Finally, the concatenated information is adjusted using the target object's identification information and display restriction information to obtain the structured prompt information. The target object's identification information is used to identify the target object, such as including the target object's brand tag. The display restriction information restricts the display of the text information. Taking a product as an example, the target object's identification information can be a brand tone tag (such as "lively"), and the display restriction information can be "character limit," "display position limit," etc. The target terminal dynamically adjusts and optimizes the arrangement and combination of the input text based on the current brand tone tag (such as "lively") and display restriction (such as "character limit") to generate a highly customized structured prompt information.

[0156] Since the text generation command is a pre-set command that represents the purpose of text information generation, it can accurately generate text information displayed in the form of bullet comments. The target object identification information can accurately identify the target object, and the display restriction information can restrict the display of text information. Therefore, based on the target object identification information and the display restriction information, the splicing information can be adjusted to generate a highly customized structured prompt information, further achieving a personalized text information display effect.

[0157] In one specific embodiment, the training method for the large language model may include: Obtain interactive data of sample text information corresponding to sample accounts.

[0158] The reward information corresponding to the sample text information is determined based on the interactive data.

[0159] Positive and negative sample copy information is obtained from the sample copy information based on reward information; Based on positive and negative sample copywriting information, generate copywriting preference information pairs.

[0160] The copy preference information and sample structured prompts are input into the initial copy generation model for probability prediction processing to obtain the first generation probability prediction result corresponding to the positive sample copy information and the second generation probability prediction result corresponding to the negative sample copy information; the sample structured prompts are generated based on the sample account features and object features of the sample account.

[0161] Loss data is generated based on the difference between the first probability prediction result and the second probability prediction result.

[0162] The initial copy generation model was fine-tuned based on the loss data to obtain a large language model.

[0163] In this embodiment, the target terminal can extract object features of the target object and sample account profile tags of the sample account to obtain sample account features, and use the object features and sample account features as sample query vectors. Using the sample query vectors, a similarity search is performed in the knowledge vector database to obtain the Top-K sample compliance description information, sample recommendation information corresponding to the target object, and sample historical text information templates, etc., whose similarity to the sample query vectors is greater than a preset similarity threshold. The target terminal can use the aforementioned Top-K sample compliance description information, sample recommendation information corresponding to the target object, and sample historical text information templates as contextual information, and structurally concatenate this contextual information with the system's preset task instructions to obtain sample concatenation information. Based on the sample identification information and sample display restriction information of the target object, the sample concatenation information is adjusted to obtain structured sample prompt information.

[0164] Here, "sample text information corresponding to the sample account" refers to the text information recommended to the sample account in the past, targeting the target audience. "Interaction data of sample text information corresponding to the sample account" refers to the interaction data generated after the sample text information is exposed and interacts with other accounts, such as click-through rate, impressions, cost per thousand impressions, etc.

[0165] The target terminal can perform nonlinear mapping on the above interactive data based on a preset exponential activation function to exponentially amplify the reward weight of high-performing indicators and penalize low-performing indicators, ultimately generating continuous reinforcement learning reward information. Sample text information with corresponding reward information greater than a preset reward threshold is designated as positive sample text information, while sample text information with corresponding reward information less than or equal to the preset reward threshold is designated as negative sample text information. Finally, text preference information pairs are generated based on the positive and negative sample text information.

[0166] For the same user group label, such as a sample account labeled "mother and baby group", there can be multiple sample text information. High reward score combinations of bullet screen features (including text content features such as "interrogative sentence structure" and visual rendering features such as "slow pink") can be extracted from multiple sample text information as positive sample text information; low reward score combinations (such as "declarative sentence structure" + "fast rendering") can be extracted as negative sample text information, thereby constructing text preference information pairs. These text preference information pairs can be regarded as contrastive learning datasets.

[0167] The target terminal inputs the text preference information and sample structured prompts into an initial text generation model for probability prediction. The initial text generation model predicts a first probability prediction result for generating positive sample text information and a second probability prediction result for generating negative sample text information under the sample structured prompts. Then, the logarithmic difference between the first and second probability prediction results is calculated to obtain the loss data. Optionally, the calculation process for this loss data can be as follows: Loss(θ) = -logσ(β) (logπ_θ(y_w|x)-logπ_θ(y_l|x))); In this model, Loss(θ) refers to the loss data, x refers to the sample structured cue information, logπ_θ(y_w|x) refers to the first generation probability prediction result, logπ_θ(y_l|x) refers to the second generation probability prediction result, σ refers to the Sigmoid function, which maps the input to the range (0,1), and β refers to a hyperparameter that controls the degree of deviation from the baseline model. The larger the β value, the stronger the adherence to the preference data.

[0168] The target terminal triggers backpropagation based on the loss data. During backpropagation, the gradient flows through all trainable layers of the initial text generation model, including the underlying attention mechanism and the upper generation layer. The attention weights (such as the QKV weights in the Transformer) are updated, causing the initial text generation model to allocate more attention to patterns and signals related to high-reward features when encoding input x and generating output y. The weights of the generation layer are directly updated, causing a shift in the probability distribution of its output vocabulary. Specifically, the generation probability of tokens corresponding to "high-quality features" (such as the sentence-initial word representing "question" or the style control token representing "slow speed") is increased. Through this process, the initial text generation model is fine-tuned to obtain a large language model.

[0169] When given the same context, this large language model has the following capabilities: the log probability logπ_θ(y_w|x) of generating high-reward feature combinations (such as "interrogative sentence + slow pink") will increase relatively, while the log probability logπ_θ(y_l|x) of generating low-reward feature combinations (such as "declarative sentence + fast rendering") will decrease relatively.

[0170] Therefore, based on comparative data that can represent user preferences, the DPO algorithm directly adjusts the language model objective of the generative model, causing its internal probability distribution to be systematically shifted towards the text style and visual style features preferred by humans (or specific groups), so that the trained large language model can significantly improve the generation of high-quality feature tokens.

[0171] Since retrieval enhancement can fully retrieve features similar to the account characteristics of the target account and the object characteristics of the target object, and prompt word optimization can generate highly customized structured prompt information, and the log probability of generating high-reward feature combinations will increase relatively after the large language model is trained, the large language model trained by this training can perform copywriting prediction processing on the structured prompt information to generate personalized, accurate, and controllable copywriting information for the target account. This allows AI-powered copywriting to be generated based on the differences in the minds of different users, making the recommendation process of the target object more in line with the psychological expectations of the target account and improving the user experience of the target account in the splash screen stage.

[0172] The following is a general description of the process of the above information display method: Figure 10 This is an exemplary embodiment of the information display method flow shown in this disclosure. Figure 2 ,like Figure 10 As shown, the information display method may include: Step 1: Train a large language model based on a reinforcement learning closed-loop mechanism that combines interactive data metrics and direct preference optimization algorithms.

[0173] Optionally, the training process of this large language model includes: The process involves: acquiring interaction data of sample text information corresponding to sample accounts; determining reward information corresponding to sample text information based on the interaction data; extracting positive and negative sample text information from the sample text information based on the reward information; generating text preference information pairs based on the positive and negative sample text information; inputting the text preference information pairs and sample structured prompts into the initial text generation model for probability prediction processing to obtain the first generation probability prediction result corresponding to the positive sample text information and the second generation probability prediction result corresponding to the negative sample text information; generating sample structured prompts based on sample account features and object features; generating loss data based on the difference between the first and second probability prediction results; and fine-tuning the initial text generation model based on the loss data to obtain a large language model.

[0174] Step 2: The target account launches the application, and the target terminal responds to this launch operation by displaying, as shown below. Figure 10 The splash screen shown in 'a' displays target media content, guidance information, and interactive components. The target media content is used to recommend the target audience; the guidance information guides the target account to switch from the current page to the target audience's landing page; and the interactive components correspond to the target audience's identification information.

[0175] Step 3: If no preset switching instruction is received within the first preset time period of displaying the splash screen, the splash screen will be switched to the target application's feed page. The target media content will continue to be displayed on the feed page, and the guidance information will be displayed in the first preset display format, such as... Figure 10 As shown in b in the figure.

[0176] Step 4: If a preset switching command triggered by the guidance information is received within the first preset time period of displaying the splash screen, the splash screen will be switched to the store details page, such as... Figure 10 As shown in e; wherein, the preset switching instruction triggered based on the guidance information includes any one of the following: a preset switching instruction triggered by the target account operating on the guidance information; a preset switching instruction triggered by the target account operating on the interactive component; a preset switching instruction triggered by the target account operating on the target terminal based on the guidance information.

[0177] Step 5: Obtain the account features of the target account and the object features of the target object; generate query information based on the account features and object features; perform similarity retrieval in a preset database based on the query information to obtain retrieval information whose similarity to the query information meets a preset similarity threshold; generate structured prompts based on the retrieval information; input the structured prompts into a large language model for text prediction processing to obtain the text information corresponding to the target account.

[0178] Step 6: If no preset switching instruction is received within the second preset time period of the information feed page, display the guidance information in the second preset display format on the information feed page, and display the text information in the form of bullet comments, such as... Figure 10 As shown in c in the figure.

[0179] Optionally, the quantity of the aforementioned text information is a first preset quantity, and the aforementioned information flow page displays a second preset quantity of display positions. The first preset quantity is greater than or equal to the second preset quantity. The aforementioned display of guidance information and text information in the information flow page in a second preset display format includes: The guide information is displayed in the information flow page in the second preset display format, and the second preset number of text messages are displayed in the form of bullet comments in the second preset number of display positions. The second preset number of text messages are selected from the first preset number of text messages.

[0180] Step 7: In response to the return action triggered by the store details page in Step 4, display as follows Figure 10 The information feed page shown in 'c' continues to display the target media content, displays guiding information in the second preset display format, and displays unrolled text information in the form of bullet comments.

[0181] Step 8: The landing page includes the store details page of the recommended target audience. When displayed as follows... Figure 10 Within the second preset time period of the information flow page shown in b, if a preset switching instruction triggered by guidance information is received, the information flow page will be switched to the one shown in b. Figure 10 The store details page shown in 'e'.

[0182] Among them, the preset switching instructions triggered based on the guidance information include any one of the following: a switching instruction triggered by the target account operating on the guidance information; or a switching instruction triggered by the target account operating on the target terminal based on the guidance information.

[0183] Step 9: Responding to Figure 10 The return operation triggered by the store details page (e in the image) displays as follows: Figure 1 The information feed page shown in 'c' continues to display the target media content, displays guiding information in the second preset display format, and displays unrolled text information in the form of bullet comments.

[0184] Step 10: If no preset switching instruction is received within the third preset time period for displaying the copywriting information, the guide information will continue to be displayed on the information flow page in the second preset format, and the copywriting information will be displayed in a carousel format as a bullet screen, such as... Figure 10 As shown in d.

[0185] Accordingly, if no preset switching instruction is received within the third preset time period for displaying the text information, the text information will be displayed in a carousel on the information feed page, including: If no preset switching instruction is received within the third preset time period for displaying the text information, the first preset number of text information will be displayed in a scrolling manner in the second preset number of display positions in the form of bullet comments.

[0186] Step 11: When the text information is displayed for the third preset time, or during the process of displaying the text information in a scrolling format, if a preset switching instruction triggered by the guidance information is received, then... Figure 10 The information feed page displayed by d in the middle is switched to Figure 10 The landing page shown in f can be a store details page; the preset switching instruction triggered based on the guidance information includes any one of the following: a switching instruction triggered by the target account's operation on the guidance information, or a switching instruction triggered by the target account's operation on the target terminal based on the guidance information.

[0187] Step 12: When the text information is displayed in the form of bullet comments within the third preset time period, or during the process of the text information being displayed in bullet comments in a carousel format, if a switching command is received triggered by the target account's operation on the text information, then... Figure 10 The information feed page displayed by d in the middle is switched to Figure 10 The landing page indicated by 'f' in the figure can be an object details page.

[0188] Step 13: Responding to Figure 10 The return operation triggered by the landing page mentioned in f in the text is displayed. Figure 10 The information flow page shown in 'g' continues to display the target media content and displays guidance information in a second preset display format.

[0189] Step 14: Target account clicks Figure 10 The guidance information shown in 'g', or the guidance provided by this information to rotate the target terminal, will cause the target terminal to display... Figure 10 The landing page is shown as 'f' in the diagram.

[0190] Step 15: Figure 10 The c and d fields in the image contain a close control. When the target account clicks the close control, the target terminal displays... Figure 10 The page shown in g.

[0191] This disclosure can achieve the following beneficial effects: Enhancing User Experience and Interaction Richness: The initial splash screen time (e.g., 5 seconds) avoids excessive animation interference. Instead, it attracts target account interaction through brand-related guiding information and interactive components, respecting the target account's initial experience upon entering the application and reducing any resistance from the target audience. Subsequently, in the information feed, a first preset display format (e.g., a transparent, colorless action bar) is used for a second preset time (e.g., 2 seconds) as a transition. Then, a flowing color-changing button animation (in the second preset display format) is used to simultaneously display AI-powered intelligent copy, drawing users' attention to the text information. The AI-powered intelligent copy display is generated based on the different psychological focuses of different users, making the ad viewing process more in line with user expectations and improving the overall user experience during the application's splash screen phase.

[0192] Enhance the appeal and recommendation efficiency of the target audience: Through the effective design of intelligent copywriting content and animation display, the curiosity of the target account can be stimulated, the target account can be encouraged to interact, the target account can be deepened, and the recommendation efficiency of the target audience can be improved.

[0193] Figure 11 This is a block diagram of an information display device illustrating an exemplary embodiment of the present disclosure. For example... Figure 11 As shown, the information display device includes: The first display module 310 is configured to execute the display of a splash screen page and display target media content in the splash screen page; The second display module 320 is configured to display text information corresponding to the target account on the splash screen if no preset switching instruction is received within a preset time period during which the splash screen is displayed. The text information describes the feature information of the target object. The text information is obtained by performing text prediction processing on structured prompt information based on a large language model. The structured prompt information is generated based on retrieval information. The retrieval information is obtained by performing similarity retrieval on the account features of the target account and the object features of the target object. The target account is the account corresponding to the target terminal, and the target terminal is the terminal that displays the splash screen.

[0194] In an optional embodiment, the second display module is further configured to perform: If no preset switching instruction is received within a preset time period of displaying the splash screen, the text information will be displayed on the splash screen in the form of a bullet screen.

[0195] In an optional embodiment, the first display module is further configured to perform: The splash screen displays target media content and guidance information; wherein, the guidance information is used to guide the target account to switch the current page to the landing page of the target object; The second display module is also configured to perform: If no preset switching instruction is received within a preset time period of displaying the splash screen, the text information is displayed in the form of a bullet screen on the splash screen, and the guidance information is displayed in a preset display format on the splash screen.

[0196] In an optional embodiment, the preset switching instruction is an instruction to switch the current page to the landing page; the preset time includes a first preset time, a second preset time, and a third preset time; the preset display format includes a first preset display format and a second preset display format; and the splash screen page is the splash screen page corresponding to the target application. The second display module is further configured to execute: If no preset switching instruction is received within a first preset time period when the splash screen is displayed, the splash screen is switched to the information flow page of the target application, the target media content is continued to be displayed on the information flow page, and the guidance information is displayed in the first preset display format; If no preset switching instruction is received within a second preset time period when the information flow page is displayed, the text information is displayed in the form of a bullet screen, and the guidance information is displayed in the second preset display form on the information flow page, along with the text information. If no switching instruction is received within a third preset time period when the text information is displayed in the form of bullet comments, the text information will be displayed in a loop in the form of bullet comments, and the guidance information will continue to be displayed in the second preset form on the information flow page.

[0197] In an optional embodiment, the quantity of the text information is a first preset quantity, the information flow page displays a second preset quantity of display positions, the first preset quantity is greater than or equal to the second preset quantity, and the second display module is further configured to execute: The guidance information is displayed in the information flow page in the second preset display format, and in the second preset number of display positions, a second preset number of text messages are displayed in the form of bullet comments. The second preset number of text messages are selected from the first preset number of text messages.

[0198] In an optional embodiment, the second display module is further configured to perform: If no preset switching instruction is received within a third preset time period when the text information is displayed in the form of bullet comments, the first preset number of text information will be displayed in a loop in the form of bullet comments in the second preset number of display positions.

[0199] In an optional embodiment, the landing page includes a store details page recommending the target object, and the device further includes: The third display module is configured to switch the information flow page to the store details page when a preset switching instruction triggered by the guidance information is received within a second preset time period when the information flow page is displayed; The preset switching instruction triggered based on the guidance information includes any one of the following: The switching command triggered by the target account's operation of the guidance information; The switching command is triggered when the target account operates the target terminal based on the guidance information.

[0200] In an optional embodiment, the apparatus further includes: The fourth display module is configured to perform a return operation triggered by the store details page, display an information flow page, continue to display the target media content on the information flow page, display the guidance information in the second preset display format, and display the non-carousel text information in the form of bullet comments.

[0201] In an optional embodiment, the landing page includes a store details page recommending the target object and an object details page of the target object, and the device further includes: The fifth display module is configured to switch the information flow page to the store details page when it receives a preset switching instruction triggered by the guidance information during a third preset time period when the text information is displayed in the form of bullet comments, or during the process of rotating the text information; wherein the preset switching instruction triggered by the guidance information includes any one of the following: a switching instruction triggered by the target account operating the guidance information, or a switching instruction triggered by the target account operating the target terminal based on the guidance information; The sixth display module is configured to switch the information flow page to the object details page when a preset switching instruction triggered by the target account's operation on the text information is received during a third preset time period when the text information is displayed in the form of bullet comments, or during the process of rotating the text information in the form of bullet comments.

[0202] In an optional embodiment, the apparatus further includes: The seventh display module is configured to perform a return operation triggered by the landing page, display an information flow page, continue to display the target media content on the information flow page, and display the guidance information in a second preset display format.

[0203] In an optional embodiment, the information feed page displays a close control for the text information, and the device further includes: The eighth display module is configured to, during a third preset time period when the text information is displayed in the form of bullet comments, or during the process of displaying the text information in a carousel format, respond to a trigger operation on the close control and cancel the display of the text information on the information flow page.

[0204] In an optional embodiment, the first preset display form is a transparent and colorless operation bar display form, and the second preset display form is obtained by performing a light-changing color processing on the first preset display form.

[0205] In an optional embodiment, the first display module is configured to perform: The target media content, the guidance information, and the interactive components are displayed on the splash screen. The interactive component corresponds to the identification information of the target object.

[0206] In an optional embodiment, the landing page includes a store details page recommending the target object, and the device further includes: The ninth display module is configured to switch the splash screen to the store details page when a preset switching instruction triggered by the guidance information is received within a first preset time period of displaying the splash screen page; The preset switching instruction triggered based on the guidance information includes any one of the following: The switching command triggered by the target account's operation of the guidance information; The switching command triggered by the target account's operation of the interactive component; The switching command is triggered when the target account operates the target terminal based on the guidance information.

[0207] In an optional embodiment, the apparatus further includes: The feature acquisition module is configured to acquire the account features of the target account and the object features of the target object; The query information generation module is configured to generate query information based on the account characteristics and the object characteristics; The retrieval information generation module is configured to perform a similarity retrieval in a preset database based on the query information, and obtain retrieval information whose similarity to the query information meets a preset similarity threshold; The structured prompt information generation module is configured to generate structured prompt information based on the search information; The copywriting prediction module is configured to input the structured prompt information into a large language model for copywriting prediction processing to obtain the copywriting information corresponding to the target account.

[0208] In an optional embodiment, the structured prompt information generation module is further configured to perform: Obtain a text generation instruction, which is used to instruct the generation of text information to be displayed in the form of bullet comments; The search information is used as context and concatenated with the text generation instruction to obtain concatenated information; Based on the identification information and display restriction information of the target object, the splicing information is adjusted to obtain the structured prompt information.

[0209] In an optional embodiment, the apparatus further includes: The interactive data acquisition module is configured to perform interactive data acquisition to obtain sample text information corresponding to the sample account; The reward information generation module is configured to determine the reward information corresponding to the sample text information based on the interaction data. The positive and negative copy generation module is configured to extract positive and negative sample copy information from the sample copy information based on the reward information. The preference information pair generation module is configured to generate a pair of text preference information based on the positive sample text information and the negative sample text information; The probability prediction module is configured to perform probability prediction processing by inputting the copy preference information pair and sample structured prompt information into the initial copy generation model, and obtain a first generation probability prediction result corresponding to the positive sample copy information and a second generation probability prediction result corresponding to the negative sample copy information; the sample structured prompt information is generated based on the sample account features and the object features of the sample account. The loss data generation module is configured to generate loss data based on the difference between the first probability prediction result and the second probability prediction result. The fine-tuning module is configured to perform fine-tuning on the initial copy generation model based on the loss data to obtain the large language model.

[0210] Regarding the apparatus in the above embodiments, the specific manner in which each module performs its operation has been described in detail in the embodiments related to the method, and will not be elaborated upon here. In an exemplary embodiment, an electronic device for displaying information is also provided, including a processor; a memory for storing processor-executable instructions; wherein, when the processor is configured to execute the instructions stored in the memory, it implements the steps of any of the information display methods described above.

[0211] The electronic device can be a terminal, a server, or a similar computing device. Taking a server as an example... Figure 12This is a block diagram illustrating an electronic device for information display according to an exemplary embodiment. The electronic device 40 can vary significantly due to different configurations or performance characteristics. It may include one or more Central Processing Units (CPUs) 41 (CPUs 41 may include, but are not limited to, microprocessors such as MCUs or programmable logic devices such as FPGAs), a memory 43 for storing data, and one or more storage media 42 (e.g., one or more mass storage devices) for storing application programs 423 or data 422. The memory 43 and storage media 42 may be temporary or persistent storage. The program stored in the storage media 42 may include one or more modules, each module including a series of instruction operations on the electronic device. Furthermore, the CPU 41 may be configured to communicate with the storage media 42 and execute the series of instruction operations in the storage media 42 on the electronic device 40. Electronic device 40 may also include one or more power supplies 46, one or more wired or wireless network interfaces 45, one or more input / output interfaces 44, and / or one or more operating systems 421, such as Windows Server™, Mac OS X™, Unix™, Linux™, FreeBSD™, etc.

[0212] The input / output interface 44 can be used to receive or send data via a network. Specific examples of the network described above may include a wireless network provided by the communication provider of the electronic device 40. In one example, the input / output interface 44 includes a network interface controller (NIC), which can connect to other network devices via a base station to communicate with the Internet. In an exemplary embodiment, the input / output interface 44 can be a radio frequency (RF) module for wireless communication with the Internet.

[0213] Those skilled in the art will understand that Figure 12 The structure shown is for illustrative purposes only and does not limit the structure of the electronic device described above. For example, electronic device 40 may also include... Figure 12 The more or fewer components shown, or having the same Figure 12 The different configurations shown.

[0214] In an exemplary embodiment, a computer-readable storage medium is also provided, which, when the instructions in the computer-readable storage medium are executed by the processor of an electronic device, enables the electronic device to perform the steps of any of the information display methods described above.

[0215] In an exemplary embodiment, a computer program product is also provided, including a computer program that, when executed by a processor, implements the information display method provided in any of the above embodiments.

[0216] Those skilled in the art will understand that all or part of the processes in the methods of the above embodiments can be implemented by a computer program instructing related hardware. This computer program can be stored in a non-volatile computer-readable storage medium. When executed, the computer program can include the processes of the embodiments of the methods described above. Any references to memory, storage, databases, or other media used in the embodiments provided in this disclosure can include non-volatile and / or volatile memory. Non-volatile memory may include read-only memory (ROM), programmable ROM (PROM), electrically programmable ROM (EPROM), electrically erasable programmable ROM (EEPROM), or flash memory. Volatile memory may include random access memory (RAM) or external cache memory. By way of illustration and not limitation, RAM is available in a variety of forms, such as static RAM (SRAM), dynamic RAM (DRAM), synchronous DRAM (SDRAM), dual data rate SDRAM (DDRSDRAM), enhanced SDRAM (ESDRAM), synchronous link DRAM (SLDRAM), RAMbus direct RAM (RDRAM), direct memory bus dynamic RAM (DRDRAM), and memory bus dynamic RAM (RDRAM), etc.

[0217] Other embodiments of this disclosure will readily occur to those skilled in the art upon consideration of the specification and practice of the invention disclosed herein. This disclosure is intended to cover any variations, uses, or adaptations of this disclosure that follow the general principles of this disclosure and include common knowledge or customary techniques in the art not disclosed herein. The specification and examples are to be considered exemplary only, and the true scope and spirit of this disclosure are indicated by the following claims.

[0218] It should be understood that this disclosure is not limited to the precise structures described above and shown in the accompanying drawings, and various modifications and changes can be made without departing from its scope. The scope of this disclosure is limited only by the appended claims.

Claims

1. An information display method, characterized in that, The method includes: Display a splash screen page, and display target media content on the splash screen page; the target media content is used to recommend target objects; If no preset switching instruction is received within a preset time period of displaying the splash screen, text information corresponding to the target account is displayed on the splash screen. The text information is used to describe the feature information of the target object. The text information is obtained by text prediction processing of structured prompt information based on a large language model. The structured prompt information is generated based on search information. The search information is obtained by similarity retrieval of the account features of the target account and the object features of the target object. The target account is the account corresponding to the target terminal, and the target terminal is the terminal displaying the splash screen.

2. The information display method according to claim 1, characterized in that, If no preset switching instruction is received within a preset time period during which the splash screen is displayed, the text information corresponding to the target account is displayed on the splash screen, including: If no preset switching instruction is received within a preset time period of displaying the splash screen, the text information will be displayed on the splash screen in the form of a bullet screen.

3. The information display method according to claim 2, characterized in that, Displaying the target media content on the splash screen includes: The splash screen displays target media content and guidance information; wherein, the guidance information is used to guide the target account to switch the current page to the landing page of the target object; If no preset switching instruction is received within a preset time period for displaying the splash screen, the text information is displayed on the splash screen in the form of a bullet screen, including: If no preset switching instruction is received within a preset time period of displaying the splash screen, the text information is displayed in the form of a bullet screen on the splash screen, and the guidance information is displayed in a preset display format on the splash screen.

4. The information display method according to claim 3, characterized in that, The preset switching instruction is an instruction to switch the current page to the landing page. The preset time includes a first preset time, a second preset time, and a third preset time. The preset display format includes a first preset display format and a second preset display format. The splash screen page is the splash screen page corresponding to the target application. If no preset switching instruction is received within a preset time period when the splash screen is displayed, the text information is displayed on the splash screen in the form of a bullet screen, and the guidance information is displayed on the splash screen in a preset display format, including: If no preset switching instruction is received within a first preset time period when the splash screen is displayed, the splash screen is switched to the information flow page of the target application, the target media content is continued to be displayed on the information flow page, and the guidance information is displayed in the first preset display format; If no preset switching instruction is received within a second preset time period when the information flow page is displayed, the text information is displayed in the form of a bullet screen, and the guidance information is displayed in the information flow page in the second preset display form; If no preset switching instruction is received within a third preset time period when the text information is displayed in the form of bullet comments, the text information will be displayed in a loop in the form of bullet comments, and the guidance information will continue to be displayed in the second preset form on the information flow page.

5. The information display method according to claim 4, characterized in that, The quantity of the text information is a first preset quantity, and the information flow page displays a second preset quantity of display positions. The first preset quantity is greater than or equal to the second preset quantity. Displaying the text information in the form of bullet comments and displaying the guidance information in the second preset display format on the information flow page includes: The guidance information is displayed in the information flow page in the second preset display format, and in the second preset number of display positions, a second preset number of text messages are displayed in the form of bullet comments. The second preset number of text messages are selected from the first preset number of text messages.

6. The information display method according to claim 5, characterized in that, The step of displaying the text information in a bullet screen format in a carousel format when no preset switching instruction is received within a third preset time period includes: If no preset switching instruction is received within a third preset time period when the text information is displayed in the form of bullet comments, the first preset number of text information will be displayed in a loop in the form of bullet comments in the second preset number of display positions.

7. The information display method according to claim 4, characterized in that, The landing page includes a store details page recommending the target object, and the method further includes: If a preset switching instruction triggered by the guidance information is received within a second preset time period when the information feed page is displayed, the information feed page will be switched to the store details page; The preset switching instruction triggered based on the guidance information includes any one of the following: The switching command triggered by the target account's operation of the guidance information; The switching command is triggered when the target account operates the target terminal based on the guidance information.

8. The information display method according to claim 7, characterized in that, After switching the information feed page to the store details page, the method further includes: In response to a return operation triggered by the store details page, an information feed page is displayed, on which the target media content continues to be displayed, the guiding information is displayed in a second preset display format, and the un-rotated text information is displayed in the form of bullet comments.

9. The information display method according to claim 4, characterized in that, The landing page includes a store details page recommending the target object and an object details page for the target object; the method further includes: When the text information is displayed in the form of bullet comments within a third preset time period, or during the process of displaying the text information in the form of bullet comments in a carousel, if a preset switching instruction triggered by the guidance information is received, the information flow page is switched to the store details page; wherein, the preset switching instruction triggered by the guidance information includes any one of the following: a switching instruction triggered by the target account operating the guidance information, or a switching instruction triggered by the target account operating the target terminal based on the guidance information; When the text information is displayed in the form of bullet comments within a third preset time period, or during the process of rotating the text information in the form of bullet comments, if a preset switching instruction is received triggered by the target account's operation on the text information, the information flow page will be switched to the object details page.

10. The information display method according to claim 8, characterized in that, The method further includes: In response to a return operation triggered by the landing page, an information feed page is displayed, on which the target media content continues to be displayed, and the guidance information is displayed in a second preset display format.

11. The information display method according to claim 4, characterized in that, The information feed page displays a close control for the text information, and the method further includes: During a third preset time period when the text information is displayed in the form of bullet comments, or during the process of displaying the text information in a loop in the form of bullet comments, in response to the triggering operation of the close control, the display of the text information is canceled on the information flow page.

12. The information display method according to claim 4, characterized in that, The display of target media content and guidance information on the splash screen includes: The target media content, the guidance information, and the interactive components are displayed on the splash screen. The interactive component corresponds to the identification information of the target object.

13. The information display method according to claim 12, characterized in that, The landing page includes a store details page recommending the target object, and the method further includes: If a preset switching instruction triggered by the guidance information is received within a first preset time period when the splash screen is displayed, the splash screen will be switched to the store details page. The preset switching instruction triggered based on the guidance information includes any one of the following: The switching command triggered by the target account's operation of the guidance information; The switching command triggered by the target account's operation of the interactive component; The switching command is triggered when the target account operates the target terminal based on the guidance information.

14. The information display method according to any one of claims 1 to 13, characterized in that, The process of generating the text information includes: Obtain the account characteristics of the target account and the object characteristics of the target object; Generate query information based on the account characteristics and the object characteristics; Based on the query information, a similarity search is performed in a preset database to obtain search information whose similarity to the query information meets a preset similarity threshold; Structured prompts are generated based on the retrieved information; The structured prompt information is input into the large language model for text prediction processing to obtain the text information corresponding to the target account.

15. The information display method according to claim 14, characterized in that, The generation of structured prompt information based on the search information includes: Obtain a text generation instruction, which is used to instruct the generation of text information to be displayed in the form of bullet comments; The search information is used as context and concatenated with the text generation instruction to obtain concatenated information; Based on the identification information and display restriction information of the target object, the splicing information is adjusted to obtain the structured prompt information.

16. The information display method according to claim 14, characterized in that, The training methods for the large language model include: Obtain interactive data of sample text information corresponding to sample accounts; Based on the interaction data, determine the reward information corresponding to the sample text information; Based on the reward information, positive sample copy information and negative sample copy information are obtained from the sample copy information; Based on the positive sample copy information and the negative sample copy information, a copy preference information pair is generated; The copy preference information and sample structured prompt information are input into the initial copy generation model for probability prediction processing to obtain the first generation probability prediction result corresponding to the positive sample copy information and the second generation probability prediction result corresponding to the negative sample copy information; the sample structured prompt information is generated based on the sample account features and the object features of the sample account. Loss data is generated based on the difference between the first probability prediction result and the second probability prediction result; The initial copy generation model is fine-tuned based on the loss data to obtain the large language model.

17. An information display device, characterized in that, The device includes: The first display module is configured to execute the display of a splash screen page and display target media content in the splash screen page; The second display module is configured to, if no preset switching instruction is received within a preset time period during which the splash screen is displayed, display text information corresponding to the target account on the splash screen; the text information is used to describe the feature information of the target object, the text information is obtained by text prediction processing of structured prompt information based on a large language model, the structured prompt information is generated based on search information, the search information is obtained by similarity retrieval of the account features of the target account and the object features of the target object, the target account is the account corresponding to the target terminal, and the target terminal is the terminal displaying the splash screen.

18. An electronic device, characterized in that, include: processor; Memory used to store the processor's executable instructions; The processor is configured to execute the instructions to implement the information display method as described in any one of claims 1 to 16.

19. A computer-readable storage medium, characterized in that, When the instructions in the computer-readable storage medium are executed by the processor of the electronic device, the electronic device is enabled to perform the information display method as described in any one of claims 1 to 16.

20. A computer program product, characterized in that, The computer program product includes a computer program stored in a readable storage medium, wherein at least one processor of a computer device reads from the readable storage medium and executes the computer program, causing the device to perform the information display method as described in any one of claims 1 to 16.

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