An advertisement delivery system

Abstract

This invention relates to the field of advertising delivery technology, and in particular to an advertising delivery system, comprising: a demand receiving module for receiving advertising requests from advertisers; a strategy generation module for determining delivery strategies after content review and approval; a quotation generation module for generating quotations after strategy determination; a contract signing module for binding agreements after quotation agreement; a content creation module for customizing content based on advertisers' requests; a wireless delivery module for transmitting advertising content over a network to a display screen for display; a display screen receiving module for displaying the content transmitted by the wireless delivery module on the display screen; a sensing module for detecting the presence of people around the display screen; a visual analysis module for analyzing the viewing behavior of people in the surrounding area; a cloud statistics module for counting the number of times and duration people in the surrounding area view the advertisement; and a report generation module for advertisers to confirm and close the case.

Description

Technical Field

[0001] This invention relates to the field of advertising delivery technology, specifically to an advertising delivery system. Background Technology

[0002] Advertising placement is about placing the advertising content of products, etc. on a suitable platform to show to the target audience, so that people who need it can see and remember this information. Currently, advertising placement in elevators is basically just installing a display screen that plays in a loop, at most adding a human body sensor to start playing when someone is detected in the elevator and stop when no one is there. But this control method is actually very crude. The sensor can only determine whether there is "someone" or "no one".

[0003] However, the system can't distinguish whether a person is seriously watching the advertisement, or is looking down at their phone, chatting with someone, or having their back to the screen. As long as it senses someone, the advertisement will play without fail, and that counts as one exposure. But in reality, in many cases, although the advertisement is played, no one sees it, wasting electricity and the advertiser's money. Moreover, the existing elevator advertising systems basically lack the ability to "count heads" and "time." The operators don't know how many people watched the advertisement, or how long each person stared at the screen. The advertisers have no way of knowing either. Even if some systems have cameras, they simply take pictures to see if anyone passes by, without actually recognizing and recording the act of "watching" itself. Summary of the Invention

[0004] In view of the above-mentioned problems in the prior art, the present invention is proposed.

[0005] Therefore, the object of this invention is to provide an advertising delivery system, including,

[0006] Demand receiving module: Used to receive advertising requests from advertisers;

[0007] Content moderation module: Used to review advertisers' placement requests;

[0008] Strategy generation module: Used to determine the delivery strategy after content review and approval;

[0009] Quotation generation module: Used to generate quotations after the strategy is determined;

[0010] Contract signing module: Used to bind contracts after a price has been agreed upon;

[0011] Content creation module: Used to customize content based on advertisers' requests;

[0012] Wireless delivery module: Used to deliver advertising content over the network to the display screen for display;

[0013] Display receiver module: Used to display the content sent by the wireless transmission module on the display screen;

[0014] Sensor module: Used to detect whether there are people around the display screen;

[0015] Visual analysis module: used to analyze the viewing behavior of people in the surrounding area;

[0016] Cloud-based statistics module: used to track the number of times and duration that people in the vicinity view advertisements;

[0017] Report generation module: Used as the basis for advertisers to confirm and close cases.

[0018] As a preferred embodiment of the advertising delivery system of the present invention, the demand receiving module includes a network communication interface for receiving delivery demands submitted by advertisers from remote terminals via the Internet. The remote terminals include computers, smartphones, or tablets, and the delivery demands are submitted through at least one method such as web pages, mobile applications, or WeChat mini programs.

[0019] As a preferred embodiment of the advertising delivery system of the present invention, the wireless delivery module supports 4G, 5G, Wi-Fi or IoT dedicated networks, and securely transmits advertising content to the display screen receiving module through an encrypted channel.

[0020] As a preferred embodiment of the advertising delivery system of the present invention, the sensing module includes a human infrared sensing submodule and a distance detection submodule;

[0021] The human infrared sensing submodule is used to detect whether there are people within a preset range in front of the display screen, and the distance detection submodule is used to detect the straight-line distance between the person and the display screen.

[0022] As a preferred embodiment of the advertising delivery system of the present invention, the visual analysis module includes a people counting submodule, a dwell timer submodule, and a feature output interface;

[0023] The output terminals of the personnel counting submodule and the dwell time timing submodule are respectively connected to the input terminals of the cloud-based statistical output interface.

[0024] As a preferred embodiment of the advertising delivery system of the present invention, the cloud statistics module includes a data collection interface, an accumulation storage unit, and a cloud transmission unit;

[0025] The input end of the data aggregation interface is connected to the feature output interface of the visual analysis module, the output end of the data aggregation interface is connected to the input end of the cumulative storage unit, and the output end of the cumulative storage unit is connected to the input end of the cloud transmission unit.

[0026] As a preferred embodiment of the advertising delivery system of the present invention, the report generation module includes a data processing unit, a attention analysis unit, a report generation unit, and a report output interface;

[0027] The input end of the data processing unit is connected to the cloud transmission unit of the cloud statistics module, the output end of the data processing unit is connected to the input end of the attention analysis unit, the output end of the attention analysis unit is connected to the input end of the report generation unit, and the output end of the report generation unit is connected to the report output interface.

[0028] The beneficial effects of this invention are as follows: from demand reception, content review, strategy generation, quotation signing, content production, secondary review, wireless distribution, to playback control, data statistics, report generation and advertiser confirmation and closure, the various modules work together to build a closed-loop management system for the entire life cycle of advertising placement, which significantly improves the intelligence level and operational efficiency of elevator advertising placement.

[0029] By using the sensing module to detect people in front of the display screen in real time, and through the coordinated operation of the people counting submodule and the dwell timer submodule in the visual analysis module, the actual number of viewers and the duration of each viewing can be accurately identified and recorded. The cloud statistics module accumulates, stores, and summarizes the aforementioned viewing data, and the report generation module generates an analysis report containing attention indicators based on the summarized data for advertisers to confirm. This changes the basis for advertising fee settlement from the traditional "number of plays" to the more objective "actual viewing effect," enabling advertisers to clearly understand the true level of attention their products receive at different times and in different elevators.

[0030] When the sensing module detects no one, it controls the display screen to enter standby or pause state. When it detects someone, it generates a wake-up signal to resume playback from the pause point. At the same time, the visual analysis module pauses playback when it determines that no one is watching and continues playback when it determines that someone is watching. Through the multi-level linkage control mechanism of "no one in standby, someone wakes up, no one watching pauses, and watching plays", the standby power consumption of the display screen is effectively reduced and the service life of the equipment is extended.

[0031] The cloud-based statistics module feeds back the actual viewing data for each time period to the strategy generation module, enabling the system to dynamically adjust the frequency and timing of subsequent ad placements based on the historical viewing rates of different elevators and time periods, thereby optimizing the allocation of advertising resources.

[0032] Therefore, this invention effectively solves the technical problems in existing elevator advertising systems, such as advertisers being unable to know the actual viewing effect, lack of intelligent energy-saving control for advertising playback, lack of real-time data support for the placement strategy, and loose management of the entire process. It has outstanding substantive features and significant progress. Attached Figure Description

[0033] To more clearly illustrate the technical solutions of the embodiments of the present invention, the drawings used in the following description of the embodiments will be briefly introduced. Obviously, the drawings described below are only some embodiments of the present invention. For those skilled in the art, other drawings can be obtained based on these drawings without creative effort.

[0034] Figure 1 This is a flowchart illustrating the process of ad delivery in an advertising system.

[0035] Figure 2 This is a schematic diagram of the playback control and data statistics structure of an advertising delivery system. Detailed Implementation

[0036] To make the above-mentioned objects, features and advantages of the present invention more apparent and understandable, the specific embodiments of the present invention will be described in detail below with reference to the accompanying drawings.

[0037] Many specific details are set forth in the following description in order to provide a full understanding of the invention. However, the invention may also be practiced in other ways different from those described herein, and those skilled in the art can make similar extensions without departing from the spirit of the invention. Therefore, the invention is not limited to the specific embodiments disclosed below.

[0038] Secondly, the term "one embodiment" or "embodiment" as used herein refers to a specific feature, structure, or characteristic that may be included in at least one implementation of the present invention. The phrase "in one embodiment" appearing in different places in this specification does not necessarily refer to the same embodiment, nor is it a single or selective embodiment that is mutually exclusive with other embodiments.

[0039] Example 1, referring to Figure 1 This is the first embodiment of the present invention, which provides an advertising delivery system capable of determining and distributing advertisements in the early stages, including:

[0040] Demand receiving module: Used to receive advertising requests from advertisers;

[0041] Content moderation module: Used to review advertisers' placement requests;

[0042] Strategy generation module: Used to determine the delivery strategy after content review and approval;

[0043] Quotation generation module: Used to generate quotations after the strategy is determined;

[0044] Contract signing module: Used to bind contracts after a price has been agreed upon;

[0045] Content creation module: Used to customize content based on advertisers' requests;

[0046] Wireless delivery module: Used to deliver advertising content over the network to the display screen for display;

[0047] Specifically, the demand receiving module includes a network communication interface for receiving advertising demands submitted by advertisers from remote terminals via the Internet. The remote terminals include computers, smartphones, or tablets, and the advertising demands are submitted through at least one method such as web pages, mobile applications, or WeChat mini programs.

[0048] Specifically, the wireless delivery module supports 4G, 5G, Wi-Fi, or dedicated IoT networks, and securely transmits advertising content to the display screen receiving module via an encrypted channel.

[0049] S101: First, advertisers submit their placement requests to the system via remote terminals such as computers, smartphones, or tablets, through web pages, apps, or mini-programs. The placement requests include the advertising content file, the target placement area, and can be set by specifying the elevators inside office buildings or residential areas, as well as the desired placement time period, such as morning peak hours, evening peak hours, or all day. This allows the system to receive the advertiser's request.

[0050] S102: After the demand receiving module receives the demand, the merchant reviews the demand submitted by the advertiser. This includes compliance review, checking whether the advertising content violates the Advertising Law and related regulations, and sensitivity review, filtering the text and images submitted by the advertiser for sensitive words and images, and detecting whether it contains violence, pornography, false advertising, or other illegal content. After the review is completed, it is determined whether the request passes. If the review fails, the system provides the advertiser with specific review comments (such as the second of the sensitive word or exaggerated advertising design), and allows the advertiser to modify and resubmit, or allows the advertiser to discuss and modify the request themselves. If the review passes, the process proceeds to the next step.

[0051] S103: After content review, the time period requested by the advertiser is analyzed, and the expected viewing rate based on the previous campaign strategy is evaluated. In addition, a list of display screens that meet the conditions is filtered out in combination with the area requested by the advertiser. Therefore, the merchant combines the advertiser's needs and past experience to formulate specific playback time periods and specific display screens, thus completing the content review.

[0052] S104: After the strategy is generated, it is analyzed based on the strategy and the previous pedestrian flow data of this location. A dynamic pricing algorithm based on pedestrian density is used to calculate the price of the advertising campaign. After the price is generated, it is given to the advertiser. The price can be fed back to the advertiser through the demand receiving module, or the advertiser can be contacted according to the contact information left.

[0053] S105: After receiving the quote, the advertiser has the right to agree to or disagree with the quote. If the advertiser disagrees with the quote, the merchant and the advertiser will negotiate to adjust the campaign duration, frequency, and area. If the advertiser agrees to the adjustment, a contract will be signed. If the advertiser does not agree to the negotiation or does not agree after the adjustment, the contract will be terminated. If the advertiser agrees to the quote, the next step will be taken.

[0054] S106: After the advertiser agrees to the price, a contract is signed and the process is initiated. The contract can be electronic or paper. The content, time period, frequency, display screen, and amount of the campaign are signed in the internal security section of the contract. After signing the contract, the documents are encrypted and archived before proceeding to the next step.

[0055] S107: After the contract is signed, the content creation module is started. Content creation includes graphic design, video design, animation design, etc. After the advertiser selects a template, the custom editing allows the advertiser to replace and edit the text, images, videos and other elements in the template to generate customized advertising content.

[0056] S108: After the content is completed, it will be reviewed a second time through system review and manual review to determine whether it meets the requirements for placement. If there are any problems, adjustments will be made until the requirements for placement are met.

[0057] S109: After the second review, once the placement requirements are met, the advertising content is delivered to the target elevator's display screen via the wireless delivery module. The wireless delivery uses 4G, 5G, Wi-Fi, or a dedicated IoT network. During the delivery process, the advertising content is securely transmitted through an encrypted channel to ensure the confidentiality and integrity of the data during transmission.

[0058] Example 2, refer to Figure 1 This is the second embodiment of the present invention. Unlike the previous embodiment, it solves the problem of advertising delivery effectiveness. The display screen receiving module is used to display the content sent by the wireless sending module through the display screen.

[0059] Sensor module: Used to detect whether there are people around the display screen;

[0060] Visual analysis module: used to analyze the viewing behavior of people in the surrounding area;

[0061] Cloud-based statistics module: used to track the number of times and duration that people in the vicinity view advertisements;

[0062] Report generation module: Used as the basis for advertiser confirmation and case closure;

[0063] The sensing module includes a human infrared sensing submodule and a distance detection submodule;

[0064] Specifically, the human infrared sensing submodule is used to detect whether there are people within a preset range in front of the display screen, and the distance detection submodule is used to detect the straight-line distance between the person and the display screen.

[0065] Specifically, the visual analysis module includes a people counting submodule, a dwell time timing submodule, and a feature output interface;

[0066] The output terminals of the personnel counting submodule and the dwell time timing submodule are respectively connected to the input terminals of the cloud-based statistical output interface.

[0067] Specifically, the cloud-based statistics module includes a data aggregation interface, an accumulation storage unit, and a cloud transmission unit;

[0068] The input end of the data aggregation interface is connected to the feature output interface of the visual analysis module, the output end of the data aggregation interface is connected to the input end of the cumulative storage unit, and the output end of the cumulative storage unit is connected to the input end of the cloud transmission unit.

[0069] Specifically, the report generation module includes a data processing unit, a attention analysis unit, a report generation unit, and a report output interface;

[0070] The input end of the data processing unit is connected to the cloud transmission unit of the cloud statistics module, the output end of the data processing unit is connected to the input end of the attention analysis unit, the output end of the attention analysis unit is connected to the input end of the report generation unit, and the output end of the report generation unit is connected to the report output interface.

[0071] S201: After receiving the advertising content sent by the wireless transmission module, the display receiving module stores the advertising content in the local memory and starts playing according to the playback strategy determined by the strategy generation module. By installing the display screen inside the elevator car, usually on the side wall of the car or directly opposite the car door, it is convenient for passengers to watch while riding the elevator.

[0072] S202: The sensing module determines whether there is someone in front of the display screen based on the detection results;

[0073] If the detection result is no one, that is, there are no people within the preset range in front of the display screen (such as the elevator being idle or there are no passengers in the car), the system controls the display screen to enter standby or pause playback state, and the advertisement pauses to save power and extend the life of the display screen. At the same time, the visual analysis module is in sleep state and does not perform image acquisition and analysis, while the sensing module continues to detect. The system will be reactivated after people are detected.

[0074] If the detection result indicates that someone is present, i.e., there is a person within the preset range in front of the display screen (such as a passenger entering an elevator car), the sensing module generates a wake-up signal and sends it to the display screen receiving module, causing the display screen to switch from standby mode to working mode. After receiving the wake-up signal, the display screen receiving module automatically resumes the advertisement content from the most recent pause time. At the same time, the sensing module activates the visual analysis module.

[0075] S203: After the visual analysis module is activated, it collects and analyzes images of people in front of the display screen through the camera. The visual analysis module includes a people counting submodule and a dwell timer submodule. The people counting submodule collects real-time images inside the elevator car through the camera, uses a face detection algorithm to identify the number of faces in the image, and counts the number of people facing the display screen. The dwell timer submodule starts timing from when a person enters the camera's field of view and records the duration of each person's dwell time in front of the display screen. Based on the results of face detection and gaze analysis, the visual analysis module determines whether a person is watching an advertisement. When a person's face is facing the display screen and their gaze is directed towards the display screen area, it is determined to be in a "watching" state. When a person's face is not facing the display screen or their gaze is deviating from the display screen, it is determined to be in a "not watching" state.

[0076] The visual analysis module continuously collects viewing data during the ad playback process, including the number of viewers recorded by the people counting submodule, which shows how many people watched each ad; and the viewing duration recorded by the dwell time submodule, which shows how long each person watched. The above viewing data is transmitted to the cloud statistics module in real time through the feature output interface of the visual analysis module.

[0077] S203: The cloud statistics module includes a data collection interface, an accumulation storage unit, and a cloud transmission unit. The input end of the data collection interface is connected to the feature output interface of the visual analysis module, and receives the viewing data uploaded by the visual analysis module in real time. The accumulation storage unit accumulates and summarizes the received data. Whenever the visual analysis module determines a "viewing" event, the accumulation storage unit increments the number of views of the advertisement by 1, and adds the duration of the view to the total viewing duration of the advertisement. The cloud transmission unit uploads the statistical data in the accumulation storage unit to the cloud database for persistent storage in real time.

[0078] S205: The report generation module connects to the cloud statistics module, organizes the data collected in the cloud, and generates reports. The report generation module includes a data organization unit, an attention analysis unit, a report generation unit, and a report output interface. The input end of the data organization unit connects to the cloud transmission unit of the cloud statistics module, receives the raw statistical data uploaded by the cloud statistics module, and classifies and organizes the data according to a preset format, such as by advertisement dimension, by time period dimension, by elevator location dimension, etc. The attention analysis unit performs in-depth analysis on the organized data and generates various indicators reflecting the attention of advertisements, including the total number of views for each advertisement, the average viewing time per view, the distribution of viewers at different times, the comparison of viewing effects at different elevator locations, and the time trend of viewers. Through the above analysis, advertisers can clearly understand the attention their products receive at different times and locations.

[0079] It should be noted that the above embodiments are only used to illustrate the technical solutions of the present invention and are not intended to limit it. Although the present invention has been described in detail with reference to preferred embodiments, those skilled in the art should understand that modifications or equivalent substitutions can be made to the technical solutions of the present invention without departing from the spirit and scope of the technical solutions of the present invention, and all such modifications or substitutions should be covered within the scope of the claims of the present invention.

Claims

1. An advertising delivery system, characterized in that: Including, Demand receiving module: Used to receive advertising requests from advertisers; Content moderation module: Used to review advertisers' placement requests; Strategy generation module: Used to determine the delivery strategy after content review and approval; Quotation generation module: Used to generate quotations after the strategy is determined; Contract signing module: Used to bind contracts after a price has been agreed upon; Content creation module: Used to customize content based on advertisers' requests; Wireless delivery module: Used to deliver advertising content over the network to the display screen for display; Display receiver module: Used to display the content sent by the wireless transmission module on the display screen; Sensor module: Used to detect whether there are people around the display screen; Visual analysis module: used to analyze the viewing behavior of people in the surrounding area; Cloud-based statistics module: used to track the number of times and duration that people in the vicinity view advertisements; Report generation module: Used as the basis for advertisers to confirm and close cases.

2. The advertising delivery system as described in claim 1, characterized in that: The demand receiving module includes a network communication interface for receiving advertising demands submitted by advertisers from remote terminals via the Internet. The remote terminals include computers, smartphones, or tablets, and the advertising demands are submitted through at least one method such as web pages, mobile applications, or WeChat mini programs.

3. The advertising delivery system as described in claim 2, characterized in that: The wireless delivery module supports 4G, 5G, Wi-Fi, or dedicated IoT networks, and securely transmits advertising content to the display screen receiving module through an encrypted channel.

4. The advertising delivery system as described in claim 3, characterized in that: The sensing module includes a human infrared sensing submodule and a distance detection submodule; The human infrared sensing submodule is used to detect whether there are people within a preset range in front of the display screen, and the distance detection submodule is used to detect the straight-line distance between the person and the display screen.

5. The advertising delivery system as described in claim 4, characterized in that: The visual analysis module includes a people counting submodule, a dwell time timing submodule, and a feature output interface; The output terminals of the personnel counting submodule and the dwell time timing submodule are respectively connected to the input terminals of the cloud-based statistical output interface.

6. The advertising delivery system as described in claim 5, characterized in that: The cloud-based statistics module includes a data aggregation interface, an accumulation storage unit, and a cloud transmission unit; The input end of the data aggregation interface is connected to the feature output interface of the visual analysis module, the output end of the data aggregation interface is connected to the input end of the cumulative storage unit, and the output end of the cumulative storage unit is connected to the input end of the cloud transmission unit.

7. The advertising delivery system as described in claim 6, characterized in that: The report generation module includes a data processing unit, a public attention analysis unit, a report generation unit, and a report output interface; The input end of the data processing unit is connected to the cloud transmission unit of the cloud statistics module, the output end of the data processing unit is connected to the input end of the attention analysis unit, the output end of the attention analysis unit is connected to the input end of the report generation unit, and the output end of the report generation unit is connected to the report output interface.

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