Interactive method, device and equipment for multimedia resources and readable storage medium

Abstract

The application discloses an interactive method, device and equipment of multimedia resources and a readable storage medium, and belongs to the technical field of multimedia resources. The method comprises the following steps: displaying multimedia resources, the multimedia resources comprising at least two relatively independent resource objects, and the multimedia resources being used for promoting target items; and in response to an interactive operation on at least one resource object, displaying at least two resource objects performing interactive actions to present dynamic display information related to the target items. The method makes the display mode of the multimedia resources more vivid, makes the interactivity of the multimedia resources higher, and thus can improve the delivery effect of the multimedia resources, so as to improve the conversion rate of the multimedia resources.

Description

Technical Field

[0001] This application relates to the field of multimedia resource technology, and in particular to an interactive method, apparatus, device, and readable storage medium for multimedia resources. Background Technology

[0002] With the continuous development of internet technology, social applications are becoming increasingly prevalent. Due to their massive user base and high-frequency user interaction, users are placing greater emphasis on distributing multimedia resources within social applications. For example, users promote a specific item by distributing multimedia resources related to that item within a social application. Summary of the Invention

[0003] This application provides an interactive method, apparatus, device, and readable storage medium for multimedia resources. The technical solution is as follows:

[0004] On one hand, embodiments of this application provide an interactive method for multimedia resources, the method comprising:

[0005] Display multimedia resources, which include at least two relatively independent resource objects, and the multimedia resources are used to promote target items;

[0006] In response to an interactive operation on at least one of the resource objects, the at least two resource objects are displayed to perform interactive actions to present dynamic display information related to the target item.

[0007] On the other hand, embodiments of this application provide an interactive device for multimedia resources, the device comprising:

[0008] A display module is used to display multimedia resources, which include at least two relatively independent resource objects and are used to promote target items.

[0009] The display module is also configured to, in response to an interactive operation on at least one of the resource objects, display that the at least two resource objects perform interactive actions to present dynamic display information related to the target item.

[0010] In one possible implementation, the display module is further configured to display a first interactive control in response to an interactive operation on at least one of the resource objects; display a reference resource object in response to a trigger operation on the first interactive control, the reference resource object being different from the at least two relatively independent resource objects; and display first item information of the target item, the first item information being used to describe the target item, if the reference resource object satisfies a first display requirement.

[0011] In one possible implementation, the display module is further configured to display a second interactive control when the reference resource object meets the first display requirement; and to display at least one interactive option in response to a trigger operation on the second interactive control, wherein each interactive option corresponds to an interactive mode.

[0012] The device further includes:

[0013] An interaction module is configured to respond to a trigger operation on a reference interaction option among the at least one interaction options, and to interact according to the interaction method corresponding to the reference interaction option.

[0014] In one possible implementation, the display module is further configured to display second item information of the target item in response to a trigger operation on the second interactive control, the second item information describing the target item, and the level of detail of the second item information being greater than that of the first item information.

[0015] In one possible implementation, the reference interactive options include question-answering interactive options;

[0016] The interactive module is configured to respond to a trigger operation on the question-answering interactive option by displaying a reference question related to the target item; obtaining the answer to the reference question; and, if the answer to the reference question is correct, obtaining the virtual resource corresponding to the question-answering interactive option.

[0017] In one possible implementation, the reference interaction options include game interaction options;

[0018] The interactive module is used to display a game interface in response to a trigger operation on the game interactive option, the game interface being used to play the game; and to obtain virtual resources corresponding to the game interactive option when playing the game.

[0019] In one possible implementation, the reference interaction options include resource extraction options;

[0020] The interactive module is configured to, in response to a trigger operation for the resource extraction option, display at least one resource information and an extraction control; and, in response to a trigger operation for the extraction control, obtain the virtual resource corresponding to the extracted resource information from the at least one resource information.

[0021] In one possible implementation, the display module is further configured to display a virtual space corresponding to the target item, and the virtual space corresponding to the target item is used to acquire the target item.

[0022] In one possible implementation, the display module is further configured to display a live streaming interface of the object providing the target item when the object providing the target item is in a live streaming state, wherein the live streaming interface displays the item information of the target item.

[0023] The display module is used to display the virtual space corresponding to the target item in response to a trigger operation on the item information of the target item.

[0024] In one possible implementation, the display module is further configured to display interactive effects corresponding to the first interactive control in response to a trigger operation on the first interactive control.

[0025] In one possible implementation, the reference resource object satisfies the first display requirement if the display duration of the reference resource object is not less than a first duration threshold; or, the reference resource object satisfies the first display requirement if the reference resource object is triggered.

[0026] In one possible implementation, the target item is displayed floating above the at least two relatively independent resource objects.

[0027] In one possible implementation, the device further includes:

[0028] The acquisition module is used to acquire the browsing history of the browsing object, which includes item information of the items browsed by the browsing object; and to acquire the multimedia resources based on the item information of the items browsed by the browsing object.

[0029] In one possible implementation, the display module is further configured to, in the case that a graphic code is included in any of the at least two relatively independent resource objects, display a graphic code scanning control in response to a reference triggering operation for at least one of the resource objects; and display a product model of the target item in response to a triggering operation for the graphic code scanning control.

[0030] In one possible implementation, the display module is further configured to display that at least two resource objects have performed interactive actions to present dynamic display information related to the target item if no interactive operation is received for at least one of the resource objects within a reference time period and the display device of the multimedia resource is detected to be tilted.

[0031] In one possible implementation, the display module is further configured to display that at least two resource objects have performed interactive actions to present dynamic display information related to the target item when no interactive operation for at least one of the resource objects is received within a reference time period and the position of the display device of the multimedia resource is detected to have changed.

[0032] On the other hand, embodiments of this application provide a computer device, the computer device including a processor and a memory, the memory storing at least one piece of program code, the at least one piece of program code being loaded and executed by the processor to enable the computer device to implement any of the multimedia resource interaction methods described above.

[0033] On the other hand, a computer-readable storage medium is also provided, wherein at least one piece of program code is stored therein, the at least one piece of program code being loaded and executed by a processor to enable a computer to implement the interactive method of any of the multimedia resources described above.

[0034] On the other hand, a computer program or computer program product is also provided, wherein the computer program or computer program product stores at least one computer instruction, which is loaded and executed by a processor to enable the computer to implement any of the above-mentioned interactive methods of multimedia resources.

[0035] The technical solution provided in this application has at least the following beneficial effects:

[0036] The technical solution provided in this application, after displaying multimedia resources, does not directly display the landing page of the target item promoted by the multimedia resources when the browsing object triggers the multimedia resources. Instead, it displays at least two relatively independent resource objects included in the multimedia resources, which perform interactive actions to present dynamic display information related to the target item, making the display of multimedia resources more vivid. Since it does not directly jump to the landing page of the target item, it increases the probability of the browsing object triggering the multimedia resources, resulting in higher interactivity and better user engagement. This, in turn, improves the effectiveness of multimedia resource delivery and increases the conversion rate of multimedia resources. Attached Figure Description

[0037] To more clearly illustrate the technical solutions in the embodiments of this application, the accompanying drawings used in the description of the embodiments will be briefly introduced below. Obviously, the accompanying drawings described below are only some embodiments of this application. For those skilled in the art, other drawings can be obtained based on these drawings without creative effort.

[0038] Figure 1This is a schematic diagram of a computer system provided in an embodiment of this application;

[0039] Figure 2 This is a flowchart of a multimedia resource interaction method provided in an embodiment of this application;

[0040] Figure 3 This is a schematic diagram showing the virtual space corresponding to a client provided in an embodiment of this application;

[0041] Figure 4 This is a flowchart illustrating how to like multimedia resources according to an embodiment of this application;

[0042] Figure 5 This is a flowchart illustrating the commenting of multimedia resources provided in an embodiment of this application;

[0043] Figure 6 This is a flowchart illustrating a method for sharing multimedia resources, as provided in an embodiment of this application.

[0044] Figure 7 This is a schematic diagram illustrating the display of first item information provided in an embodiment of this application;

[0045] Figure 8 This is a schematic diagram showing at least one interactive option provided in an embodiment of this application;

[0046] Figure 9 This is a schematic diagram showing at least one other interactive option provided in an embodiment of this application;

[0047] Figure 10 This is a schematic diagram illustrating how to obtain an answer to a reference question, as provided in an embodiment of this application.

[0048] Figure 11 This is a schematic diagram illustrating another way of obtaining the answer to the reference question provided in an embodiment of this application;

[0049] Figure 12 This is a schematic diagram illustrating another method of obtaining an answer to a reference question, provided in an embodiment of this application.

[0050] Figure 13 This is a schematic diagram illustrating a resource extraction method provided in an embodiment of this application;

[0051] Figure 14 This is a flowchart illustrating a product model of a target item provided in an embodiment of this application;

[0052] Figure 15 This is a schematic diagram illustrating the display of content retrieved based on search terms, provided in an embodiment of this application.

[0053] Figure 16This is a schematic diagram of the structure of an interactive device for multimedia resources provided in an embodiment of this application;

[0054] Figure 17 This is a schematic diagram of the structure of a terminal device provided in an embodiment of this application;

[0055] Figure 18 This is a schematic diagram of the structure of a server provided in an embodiment of this application. Detailed Implementation

[0056] To make the objectives, technical solutions, and advantages of this application clearer, the embodiments of this application will be described in further detail below with reference to the accompanying drawings.

[0057] It should be noted that the terms "first," "second," etc., used in this application are used to distinguish similar objects and are not necessarily used to describe a specific order or sequence. It should be understood that such terms can be used interchangeably where appropriate so that the embodiments of this application described herein can be implemented in orders other than those illustrated or described herein. The embodiments described in the following exemplary embodiments do not represent all embodiments consistent with this application. Rather, they are merely examples of apparatuses and methods consistent with some aspects of this application as detailed in the appended claims.

[0058] Figure 1 This is a schematic diagram of a computer system provided in an embodiment of this application, such as... Figure 1 As shown, the computer system includes a terminal device 101 and a server 102. The terminal device 101 runs a client capable of displaying multimedia resources, and is used to execute the multimedia resource interaction method provided in this embodiment.

[0059] For example, the client may include, but is not limited to, social networking clients, video clients, shopping clients, news clients, and game clients. This application does not limit the type of client; for example, the client may be an application that requires downloading and installation, a mini-program that does not require downloading, a web application, etc.

[0060] Server 102 provides background services for the client installed on terminal device 101. In one possible implementation, server 102 undertakes the main computing work, and terminal device 101 undertakes the secondary computing work. Alternatively, server 102 undertakes the secondary computing work, and terminal device 101 undertakes the main computing work. Or, terminal device 101 and server 102 collaborate on computing using a distributed computing architecture.

[0061] Optionally, the terminal device 101 can be any electronic device product capable of human-computer interaction with the user through one or more methods such as a keyboard, touchpad, remote control, voice interaction, or handwriting device. For example, the terminal device 101 can be a smartphone, tablet computer, laptop computer, desktop computer, smart speaker, smartwatch, PC (Personal Computer), mobile phone, PDA (Personal Digital Assistant), wearable device, PPC (Pocket PC), smart car system, smart TV, etc.

[0062] Terminal device 101 can refer to one of a plurality of terminal devices. This embodiment uses terminal device 101 as an example. Those skilled in the art will know that the number of terminal devices 101 can be more or less. For example, there may be only one terminal device 101, or there may be dozens or hundreds of terminal devices 101, or more. This application embodiment does not limit the number or type of terminal devices 101.

[0063] Server 102 can be a single server, a server cluster consisting of multiple servers, or any of the following: a cloud computing platform or a virtualization center. This embodiment of the application does not limit this. Server 102 communicates directly or indirectly with terminal device 101 via wired or wireless communication. Server 102 has data receiving, data processing, and data sending functions. Of course, server 102 may also have other functions, which are not limited in this embodiment of the application.

[0064] In an exemplary embodiment of this application, terminal device 101 displays multimedia resource 103, which includes relatively independent resource objects 104 and 105. Multimedia resource 103 is used to promote a target item. In response to an interactive operation on at least one resource object, resource objects 104 and 105 are displayed to perform interactive actions to present dynamic display information related to the target item, and a first interactive control 106 is displayed. In response to a trigger operation on the first interactive control 106, a reference resource object 107 is displayed, which is different from resource objects 104 and 105. In response to a trigger operation on the reference resource object 107, or if the display duration of the reference resource object 107 is not less than a first duration threshold, first item information 108 and a second interactive control 109 of the target item are displayed. The first item information 108 is used to describe the target item. In response to a trigger operation on the second interactive control 109, second item information 110 and at least one interactive option for the target item are displayed. The second item information 110 describes the target item and is more detailed than the first item information 108. Each interactive option corresponds to an interaction method, and different interactive options correspond to different interaction methods. In response to a trigger operation on a reference interactive option among the at least one interactive options, the interaction is performed according to the interaction method corresponding to the reference interactive option.

[0065] After interacting according to the interaction method corresponding to the reference interaction option, if the object providing the target item is in a live broadcast state, the live broadcast interface of the object providing the target item can also be displayed, and the live broadcast interface displays the item information of the target item; in response to the trigger operation of the item information of the target item, the virtual space corresponding to the target item is displayed, and the virtual space corresponding to the target item is used to obtain the target item.

[0066] Those skilled in the art should understand that the terminal device 101 and server 102 described above are merely illustrative examples. Other existing or future terminal devices or servers that are applicable to this application should also be included within the scope of protection of this application, and are hereby incorporated by reference.

[0067] This application provides an interactive method for multimedia resources, which can be applied to the above-mentioned... Figure 1 The implementation environment shown is as follows: Figure 2 The flowchart shown in this embodiment of the application illustrates an interactive method for multimedia resources. This method can be implemented by... Figure 1 The method can be executed by terminal device 101, or it can be executed interactively by terminal device 101 and server 102. Taking the execution of this method by terminal device 101 as an example, such as... Figure 2 As shown, the method includes the following steps 201 to 202.

[0068] In step 201, multimedia resources are displayed. The multimedia resources include at least two relatively independent resource objects and are used to promote the target item.

[0069] In an exemplary embodiment of this application, a client capable of displaying multimedia resources runs on a terminal device. The terminal device's display interface shows information about the client, which may be the client's icon, name, or any other information that represents the client. This embodiment does not limit the client's information. In response to a trigger operation on the client's information, the client's homepage is displayed. The client's homepage displays a control for the virtual space corresponding to the client, used to display the client's virtual space. In response to a trigger operation on the control for the client's virtual space, the client's virtual space is displayed. The client's virtual space displays multimedia resources, including at least two relatively independent resource objects. The multimedia resources are used to promote a target item, and each resource object is a resource object corresponding to the target item. The at least two relatively independent resource objects may be the same or different; this embodiment does not limit this. The at least two relatively independent resource objects may be images or videos corresponding to the target item; this embodiment does not limit the form of the resource objects.

[0070] like Figure 3 This is a schematic diagram showing a virtual space corresponding to a client according to an embodiment of this application. Multimedia resources 301 are displayed. Multimedia resources 301 include relatively independent resource object 1 and resource object 2. Resource object 1 and resource object 2 are images corresponding to the target item (ring).

[0071] In one possible implementation, the target item is displayed floating above at least two relatively independent resource objects. For example... Figure 3 The number 3 indicates a target item that is displayed floating above at least two relatively independent resource objects.

[0072] In this implementation, the target item is displayed by floating above at least two relatively independent resource objects, so that the browsing object can see the target item and the target item is not obscured by at least two relatively independent resource objects, resulting in a better display effect of the target item.

[0073] In one possible implementation, the object information of the publishing object of the multimedia resource can also be displayed. This object information includes, but is not limited to, the publishing object's nickname and avatar. For example... Figure 3In this context, 302 represents the avatar of the multimedia resource publisher, and 303 represents the nickname of the multimedia resource publisher.

[0074] In one possible implementation, the publication time of the multimedia resource can also be displayed. For example... Figure 3 The "5 minutes ago" in the text refers to the publication time of the multimedia resource. The current time is 9:41, and the multimedia resource was published 5 minutes ago, meaning its publication time is 9:36.

[0075] Optionally, the object information of the object that has liked the multimedia resource can also be displayed, including the object's nickname. For example... Figure 3 In this context, "AA, BB, CC, DD" are the nicknames of the objects that have liked the multimedia resources.

[0076] Optionally, comment information for the multimedia resource can also be displayed. This comment information includes the content of the comment and object information of the person who posted the comment. For example... Figure 3 The 304 errors in the table represent comment information for multimedia resources. Specifically, object AA posted a comment saying "Thank you for being here"; object EE posted a comment saying "Here it comes"; and object FF posted a comment saying "Who would you like to send this to?"

[0077] In one possible implementation, more controls are also displayed, such as Figure 3 305 in the code represents "More Controls". When a user wants to like or comment on a multimedia resource, they select "More Controls" to display the like and comment controls. In response to a trigger on the like control, the user's object information is displayed in the object information of the object that has liked the multimedia resource, indicating that the user has liked it. In response to a trigger on the comment control, a virtual keyboard is displayed. In response to input on the virtual keyboard, the user's comment on the multimedia resource is retrieved. A send control is also displayed on the virtual keyboard. In response to a trigger on the send control, the user's comment on the multimedia resource and the user's object information are displayed.

[0078] like Figure 4 This is a flowchart of a multimedia resource for liking, provided in an embodiment of this application. Figure 4 (1) shows that more controls 401 are displayed. In response to a trigger operation on more controls 401, the following is displayed: Figure 4 (2) shows the like control 402. In response to a triggered action on the like control 402, the following is displayed: Figure 4 In (3), the object information of the viewed object is displayed in the object information of the object that has liked the multimedia resource.

[0079] like Figure 5 This is a flowchart illustrating the commenting of multimedia resources provided in an embodiment of this application. Figure 5 (1) shows that more controls 501 are displayed. In response to a trigger operation on more controls 501, the following is displayed: Figure 5 (2) shows a comment control 502. In response to a trigger action on the comment control 502, the following is displayed: Figure 5 (3) shows a virtual keyboard 503, in which a comment box 504 and a send control 505 are displayed. In response to an input operation on the virtual keyboard 503, the input content is retrieved and displayed in the comment box 504. In response to a trigger operation on the send control 505, the following is displayed: Figure 5 (4) in the middle displays the browsing object's comment on the multimedia resource, "Good-looking", and the browsing object's object information, "XX".

[0080] In one possible implementation, the browsing object can also share multimedia resources. This application embodiment does not limit the method by which the browsing object shares multimedia resources. Optionally, the process of the browsing object sharing multimedia resources includes: displaying a comment control in response to a trigger operation for more controls; displaying a virtual keyboard in response to a trigger operation for the comment control, the virtual keyboard displaying a symbol control, a comment box, and a send control; displaying an identifier corresponding to the share control in response to a trigger operation for the symbol control; displaying the identifier corresponding to the share control in the comment box in response to a trigger operation for the identifier corresponding to the share control, and then inputting the object information of the object to be shared in the comment box; and displaying the object information of the object to be shared and the object information of the browsing object in response to a trigger operation for the send control, thereby enabling the browsing object to share multimedia resources with the object to be shared.

[0081] like Figure 6 This is a flowchart illustrating a method for sharing multimedia resources, as provided in an embodiment of this application. Figure 6 (1) shows that more controls 601 are displayed. In response to a trigger operation on more controls 601, the following is displayed: Figure 6 (2) shows a comment control 602. In response to a trigger action on the comment control 602, the following is displayed: Figure 6 (3) shows a virtual keyboard 603, which displays a comment box 604, a send control 605, and a symbol control 606. In response to a trigger operation on the symbol control 606, the following is displayed: Figure 6 (4) shows the identifier 607 corresponding to the share control. In response to a trigger operation targeting identifier 607 corresponding to the share control, the following is displayed: Figure 6In (5), the identifier 607 corresponding to the sharing control is displayed in the comment box. In response to input operations on the virtual keyboard, the object information (CCC) of the shared object is displayed in the comment box. In response to a trigger operation on the send control 605, the following is displayed: Figure 6 In (6), the object information of the shared object (CCC) and the object information of the browsing object (XX) are displayed, that is, the browsing object XX shared multimedia resources with the shared object CCC.

[0082] In one possible implementation, promotional information for the target item can also be displayed. Figure 3 (Not shown in the image), promotional information for the target item is displayed above the multimedia resource to allow viewers to learn more about the target item. The promotional information for the target item can be any information, and this embodiment does not limit its scope.

[0083] In one possible implementation, multimedia resources need to be acquired before displaying them. This application embodiment does not limit the method of acquiring multimedia resources. Optionally, the terminal device acquires the browsing history of the browsing object, which includes item information of items viewed by the browsing object; based on the item information of the viewed items, multimedia resources are acquired and then displayed.

[0084] Optionally, the process of obtaining multimedia resources based on the item information of the items viewed by the browsing object includes: determining the feature vector corresponding to the browsing object based on the item information of the items viewed by the browsing object, wherein the feature vector corresponding to the browsing object is used to represent the browsing object's preference information; determining the feature vector of each candidate resource deployed in the virtual space corresponding to the client, wherein the feature vector of any candidate resource is used to represent any candidate resource; determining the matching degree between the browsing object and each candidate resource based on the feature vector corresponding to the browsing object and the feature vectors of each candidate resource; and selecting the candidate resources whose matching degree with the browsing object meets the matching requirements as multimedia resources.

[0085] The candidate resources that meet the matching requirements can be the candidate resources with the highest matching degree, or a reference number of candidate resources with relatively high matching degrees. This embodiment of the application does not limit this. The reference number is set based on experience, or can be flexibly adjusted according to the implementation scenario. This embodiment of the application does not limit this. For example, the reference number is 3.

[0086] The process of obtaining the feature vector corresponding to the browsed object is similar to the process of obtaining the feature vectors of each candidate resource. This embodiment only uses the process of obtaining the feature vector corresponding to the browsed object as an example. For example, the item information of the items browsed by the browsed object is input into the feature vector acquisition model to obtain the feature vector corresponding to the browsed object. The feature vector acquisition model can be any model capable of acquiring feature vectors; this embodiment does not limit its use. For example, the feature vector acquisition model is a Convolutional Neural Network (CNN) model.

[0087] The process of determining the matching degree between the browsing object and each candidate resource, based on the feature vector corresponding to the browsing object and the feature vectors of each candidate resource, includes: for any candidate resource, determining the dot product between the feature vector corresponding to the browsing object and the feature vector of any candidate resource as the matching degree between the browsing object and any candidate resource. Alternatively, determining the Euclidean distance between the feature vector corresponding to the browsing object and the feature vector of any candidate resource as the matching degree between the browsing object and any candidate resource.

[0088] For example, if the feature vector corresponding to the browsing object is (1, 2, 3) and the feature vector of any candidate resource is (2, 3, 4), and the dot product between the feature vector corresponding to the browsing object and the feature vector of any candidate resource is 1*2+2*3+3*4=20, then the matching degree between the browsing object and any candidate resource is 20.

[0089] For example, if the feature vector corresponding to the browsed object is (1, 2, 3), and the feature vector of any candidate resource is (2, 3, 4), then the Euclidean distance between the feature vector corresponding to the browsed object and the feature vector of any candidate resource is: The matching degree between the browsed object and any candidate resource is:

[0090] In another possible implementation, the process of obtaining multimedia resources based on the item information of the items viewed by the browsing object includes: sending the item information of the items viewed by the browsing object to the server, the server determining the multimedia resources based on the item information of the items viewed by the browsing object, and the server sending the multimedia resources to the terminal device so that the terminal device can obtain the multimedia resources.

[0091] The process by which the server determines multimedia resources based on the item information of the items viewed by the browsing object is similar to the process by which the terminal device determines multimedia resources based on the item information of the items viewed by the browsing object, and will not be described again in this embodiment.

[0092] In another possible implementation, the process of obtaining multimedia resources based on the item information of the items viewed by the browsing object includes: determining the feature vector corresponding to the browsing object based on the item information of the items viewed by the browsing object; sending the feature vector corresponding to the browsing object to the server, and the server obtaining the multimedia resources based on the feature vector corresponding to the browsing object, and then sending the multimedia resources to the terminal device so that the terminal device can obtain the multimedia resources.

[0093] The process by which the server determines multimedia resources based on the feature vector corresponding to the browsing object is similar to the process by which the terminal device determines multimedia resources based on the feature vector corresponding to the browsing object, and will not be described again in this embodiment.

[0094] In this implementation, multimedia resources are determined based on the browsing history of the browsing object, and then displayed. This ensures that the displayed multimedia resources are relevant to the browsing object, allowing the browsing object to access content of interest without spending a lot of time. This results in better promotion of the target items promoted by the multimedia resources, and consequently, a higher conversion rate for the multimedia resources.

[0095] Multimedia resources are created, edited, and managed by the target audience through a multimedia resource management system. Each multimedia resource must include at least two relatively independent resource objects to ensure good visual quality when displayed on the screen. When displayed in the client's corresponding virtual space, multimedia resources can be embedded as cards. Split-screen technology is used to display at least two relatively independent resource objects in different locations, ensuring that these objects can interact with each other.

[0096] In step 202, in response to an interactive operation on at least one resource object, at least two resource objects are displayed to perform interactive actions to present dynamic display information related to the target item.

[0097] In one possible implementation, the interaction operation for at least one resource object can be a trigger operation for at least one resource object, or it can be a trigger operation for a target item that is floating above at least two relatively independent resource objects. This application embodiment does not limit this.

[0098] Optionally, the interactive operation for at least one resource object includes at least one of the following: touch operation for at least one resource object, controller trigger operation for at least one resource object, voice command trigger operation for at least one resource object, or gesture trigger operation for at least one resource object. This application embodiment does not limit the interactive operation for at least one resource object.

[0099] In this embodiment, the triggering operation for other content and the interaction operation for at least one resource object are similar. In subsequent triggering operations for other content, this embodiment will not be described again.

[0100] In one possible implementation, in response to an interactive operation on at least one resource object, at least two resource objects are displayed performing interactive actions to present dynamic display information related to the target item. Optionally, the interactive action can be any type of interactive action, and this application embodiment does not limit this. For example, at least two resource objects performing an interactive action can be at least two resource objects performing a rotation action. Alternatively, at least two resource objects performing an interactive action can be at least two resource objects performing a translation action to eliminate gaps between any two of the at least two resource objects. Alternatively, at least two resource objects performing an interactive action can be at least two resource objects performing a translation action to overlap the at least two resource objects. Of course, the interactive action performed by at least two resource objects can also be other actions, and this application embodiment does not limit this.

[0101] In this implementation, by triggering multimedia resources, at least two resource objects are displayed to perform interactive actions to present dynamic display information related to the target item. This makes the display process of multimedia resources more vivid, improves the display effect of multimedia resources, and thus improves the conversion rate of multimedia resources.

[0102] In one possible implementation, in response to an interactive operation on at least one resource object, a first interactive control may be displayed; in response to a triggering operation on the first interactive control, a reference resource object is displayed, which is different from at least two relatively independent resource objects; if the reference resource object meets a first display requirement, first item information of the target item is displayed, which describes the target item. For example, the first item information of the target item includes, but is not limited to, the target item's description, usage instructions, and promotional information.

[0103] In this implementation, a reference resource object is displayed by showing and triggering a first interactive control, thereby displaying the first item information of the target item so that the browsing object can understand the target item.

[0104] Optionally, the reference resource object can be an image or a video corresponding to the target item; this application embodiment does not limit this. The size of the reference resource object is larger than the size of at least two relatively independent resource objects, and the reference resource object is displayed superimposed on top of at least two relatively independent resource objects.

[0105] Optionally, in response to a trigger operation on the first interactive control, the corresponding interactive effect of the first interactive control can also be displayed.

[0106] In this implementation, when the first interactive control is triggered, the corresponding interactive effect of the first interactive control can also be displayed, which can attract the browsing object to trigger the first interactive control and improve the interactivity of multimedia resources.

[0107] The special effect corresponding to the first interactive control can be any kind of special effect, and this application embodiment does not limit it. For example, the special effect corresponding to the first interactive control is a heart-shaped effect. As another example, the special effect corresponding to the first interactive control is a star-shaped effect.

[0108] In one possible implementation, the reference resource object satisfies the first display requirement if its display duration is not less than a first duration threshold. Alternatively, the reference resource object satisfies the first display requirement in response to a triggering operation on the reference resource object. The first duration threshold is set based on experience, or it can be flexibly adjusted according to the implementation environment; this embodiment does not limit this. For example, the first duration threshold is 3 seconds.

[0109] In this implementation, the first item information of the target item is displayed only after the display duration of the reference resource object is not less than a first duration threshold. This ensures that the browsing object fully receives the information conveyed by the reference resource object, avoiding incomplete information transmission. Displaying the first item information of the target item only when the browsing object triggers the reference resource object grants the browsing object autonomy. If the browsing object is interested, the first item information of the target item is displayed, improving the browsing experience, reducing the aversion caused by forced display, and enhancing interactivity. Combining these two methods ensures effective information delivery while respecting the browsing object's wishes, increasing the browsing object's participation and positive experience.

[0110] like Figure 7 This is a schematic diagram illustrating the display of first item information provided in an embodiment of this application. Figure 7 (1) shows a multimedia resource 701, which includes relatively independent resource objects 702 and 703. In response to an interactive operation on at least one resource object, the following is displayed: Figure 7 (2) shows resource objects 702 and 703 performing interactive actions and a first interactive control 704. In response to a trigger operation on the first interactive control 704, the following is displayed: Figure 7 (3) in the middle displays the interactive effect 705 corresponding to the first interactive control. Then it displays... Figure 7(4) shows a reference resource object 706. In response to a trigger operation on the reference resource object 706, or if the display duration of the reference resource object 706 is not less than a first duration threshold, the following is displayed: Figure 7 (5) in which the first item information 707 of the target item is displayed.

[0111] In one possible implementation, if the reference resource object meets the first display requirements, a second interactive control can also be displayed, such as... Figure 7 In (5), 708 is a second interactive control; in response to a trigger operation on the second interactive control, at least one interactive option is displayed, each interactive option corresponds to an interactive mode, and different interactive options correspond to different interactive modes. In response to a trigger operation on a reference interactive option among the at least one interactive options, the interaction is performed according to the interactive mode corresponding to the reference interactive option.

[0112] In this implementation, a second interactive control can also be displayed, allowing the browsing object to select a reference interactive option by triggering the second interactive control, and then interact according to the selected reference interactive option. This can further improve the participation of the browsing object, making the delivery effect of multimedia resources better, and thus improving the conversion rate of multimedia resources.

[0113] In one possible implementation, in response to a trigger operation on the second interactive control, second item information of the target item can also be displayed. This second item information describes the target item, and its level of detail is greater than that of the first item information. This second item information includes, but is not limited to, the target item's introduction, usage instructions, promotional information, a video demonstrating the target item's effectiveness, and user reviews.

[0114] In one possible implementation, in response to a triggering action on a second interactive control, second item information and at least one interactive option for the target item are displayed.

[0115] like Figure 8 This is a schematic diagram showing at least one interactive option provided in an embodiment of this application. Figure 8 (1) shows a second interactive control 801. In response to a trigger operation on the second interactive control 801, the following is displayed: Figure 8 (2) in which the second item information 802 of the target item is displayed and three interactive options 803, 804 and 805 are displayed.

[0116] In another possible implementation, in response to a trigger operation on the second interactive control, second item information of the target item is displayed; if the second item information meets the second display requirements, at least one interactive option is displayed. Specifically, the second item information meets the second display requirements if the display duration of the second item information is not less than a second duration threshold. Alternatively, the second item information meets the second display requirements in response to a trigger operation on the second item information.

[0117] In this implementation, at least one interactive option is displayed only after the display duration of the second item information of the target item is no less than a second duration threshold. This ensures that the browsing user fully receives the second item information of the target item, avoiding incomplete information delivery. Displaying at least one interactive option only after the browsing user triggers the display of the second item information of the target item grants the browsing user autonomy. If the browsing user is interested, at least one interactive option is displayed, improving the browsing experience, reducing the aversion caused by forced display, and enhancing interactivity. Combining these two methods ensures effective information delivery while respecting the browsing user's wishes, increasing user participation and positive feelings.

[0118] like Figure 9 This is a schematic diagram showing at least one other interactive option provided in an embodiment of this application. Figure 9 (1) shows a second interactive control 901. In response to a trigger operation on the second interactive control 901, the following is displayed: Figure 9 In (2), the second item information 902 of the target item is displayed. In response to a trigger operation on the second item information 902 of the target item, or if the display duration of the second item information of the target item is not less than a second duration threshold, the following is displayed: Figure 9 (3) shows three interactive options: 903, 904, and 905.

[0119] In one possible implementation, after at least one interactive option is displayed in the above process, when the browsing object wants to interact, the browsing object can trigger a reference interactive option among the at least one interactive options, and in response to the triggering operation for the reference interactive option, interact according to the interaction method corresponding to the reference interactive option.

[0120] Optionally, if the reference interaction option is a question-and-answer interaction option, in response to the triggering operation for the question-and-answer interaction option, a reference question is displayed, which is related to the target item; the answer to the reference question is obtained; if the answer to the reference question is correct, the virtual resource corresponding to the question-and-answer interaction option is obtained.

[0121] In this implementation, when the reference interactive option is a question-and-answer interactive option, the browsing user can obtain the virtual resources corresponding to the question-and-answer interactive option by answering questions. Because this method allows the browsing user to obtain virtual resources, it promotes interaction between the browsing user and the multimedia resources, thereby improving the interactivity of the multimedia resources. After obtaining the virtual resources, the browsing user will use the virtual resources to acquire target items, which can also improve the conversion rate of the multimedia resources to some extent.

[0122] If the reference question is a multiple-choice question, at least two answer options are also displayed; in response to a triggering action on any of the at least two answer options, the triggered answer option is used as the answer to the reference question.

[0123] like Figure 10 This is a schematic diagram illustrating how to obtain an answer to a reference question, as provided in an embodiment of this application. Figure 10 The system displays a reference question 1001 and three answer options 1002, 1003, and 1004. In response to a trigger action on answer option 1002, answer option 1002 is used as the answer to the reference question.

[0124] When the reference question is a true / false question, both a "correct" control and an "incorrect" control are displayed. In response to a trigger action on the "correct" control, the information corresponding to the "correct" control is determined to be the answer to the reference question; similarly, in response to a trigger action on the "incorrect" control, the information corresponding to the "incorrect" control is determined to be the answer to the reference question. Specifically, the information corresponding to the "correct" control is "correct," and the information corresponding to the "incorrect" control is "incorrect."

[0125] like Figure 11 This is a schematic diagram illustrating another method for obtaining an answer to a reference question, as provided in an embodiment of this application. Figure 11 The system displays a reference question 1101, a correct control 1102, and an incorrect control 1103. In response to a trigger action on the correct control 1102, the information corresponding to the correct control 1102 is used as the answer to the reference question.

[0126] If the reference question is a short answer question, an answer box and a confirmation control are also displayed; in response to a triggering operation on the answer box, a virtual keyboard is displayed; in response to an input operation on the virtual keyboard, the input content is displayed in the answer box; in response to a triggering operation on the confirmation control, the input content is used as the answer to the reference question.

[0127] like Figure 12 This is a schematic diagram illustrating another method for obtaining answers to reference questions, provided in an embodiment of this application. Figure 12(1) shows a reference question 1201, an answer box 1202, and a confirmation control 1203. In response to a trigger action on the answer box 1202, the following is displayed: Figure 12 (2) in which a virtual keyboard 1204 is displayed; in response to an input operation in the virtual keyboard 1204, the following is displayed: Figure 12 In (3), the input content is displayed in the answer box; in response to the trigger operation of the confirmation control 1203, the input content is used as the answer to the reference question.

[0128] In one possible implementation, after obtaining the answer to the reference question, if the answer is correct, the process of obtaining the virtual resource corresponding to the interactive question option includes: sending the answer to the reference question and the browsing object's account on the client to the server; the server determining whether the answer to the reference question is correct based on the answer and the correct answer to the reference question; if the answer is correct, transferring the virtual resource corresponding to the interactive question option to the account corresponding to the browsing object's account on the client to obtain the virtual resource corresponding to the interactive question option.

[0129] Optionally, the process of determining whether the answer to the reference question is correct, based on the content of the answer and the correct answer to the reference question, includes: if the content of the answer to the reference question is the same as the correct answer, the answer to the reference question is determined to be correct; if the content of the answer to the reference question is different from the correct answer, the answer to the reference question is determined to be incorrect.

[0130] In another possible implementation, after obtaining the answer to the reference question, and assuming the answer is correct, the process of obtaining the virtual resource corresponding to the interactive question option includes: sending a request to the server to obtain the correct answer to the reference question; determining whether the answer to the reference question is correct based on the answer and the correct answer; and, if the answer is correct, sending the client's account information to the server, with the server transferring the virtual resource corresponding to the interactive question option to the account corresponding to the client's account.

[0131] Optionally, the virtual resource corresponding to the question-answering interaction option can be a fixed virtual resource or a virtual resource corresponding to a reference question; this embodiment of the application does not limit this. For example, the virtual resource corresponding to the question-answering interaction option can be a coupon, allowing the browsing user to use the coupon when acquiring the target item, thereby reducing the amount paid to obtain the target item. As another example, the virtual resource corresponding to the question-answering interaction option can be a voucher, allowing the browsing user to use the voucher to redeem the target item, so that the browsing user can obtain the target item without paying any money.

[0132] Optionally, when the reference interaction option is a game interaction option, a game interface is displayed in response to a trigger operation on the game interaction option, and the game interface is used to play the game; when playing the game, the virtual resources corresponding to the game interaction option are obtained.

[0133] In this implementation, when the reference interactive option is a game interactive option, the browsing object can obtain the virtual resources corresponding to the game interactive option by playing the game. Because this method allows the browsing object to acquire virtual resources, it promotes interaction between the browsing object and the multimedia resources, thereby improving the interactivity of the multimedia resources. After acquiring the virtual resources, the browsing object will use the virtual resources to obtain target items, which can also improve the conversion rate of the multimedia resources to a certain extent.

[0134] In one possible implementation, the process of acquiring the virtual resources corresponding to the game interaction options through a game includes: sending the account of the browsing object in the client to the server, and then transferring the virtual resources corresponding to the game interaction options to the account corresponding to the browsing object's account in the client.

[0135] The virtual resources corresponding to the game interaction options may be the same as or different from the virtual resources corresponding to the quiz interaction options; this application does not limit this. The virtual resources corresponding to the game interaction options may be the virtual resources corresponding to the duration of the browsing object's time in the game.

[0136] Optionally, when the reference interaction option is a resource extraction option, in response to a trigger operation for the resource extraction option, at least one resource information and an extraction control are displayed; in response to a trigger operation for the extraction control, the virtual resource corresponding to the extracted resource information from at least one resource information is obtained.

[0137] In this implementation, when the reference interaction option is a resource extraction option, the browsing user can obtain the virtual resource corresponding to the resource extraction option through a lottery. Because this method allows the browsing user to acquire virtual resources, it promotes interaction between the browsing user and the multimedia resources, thereby enhancing the interactivity of the multimedia resources. After acquiring the virtual resources, the browsing user will use them to obtain target items, which can also improve the conversion rate of the multimedia resources to some extent.

[0138] In one possible implementation, the process of obtaining the virtual resource corresponding to the extracted resource information from at least one resource information in response to a trigger operation on the extraction control includes: determining the extracted resource information in response to a trigger operation on the extraction control; sending the extracted resource information and the account of the browsing object in the client to the server; and transferring the virtual resource corresponding to the extracted resource information from the server to the account corresponding to the account of the browsing object in the client.

[0139] like Figure 13 This is a schematic diagram of resource extraction provided in an embodiment of this application, showing four resource information items and extraction control 1301. The four resource information items are: 5 yuan coupon, 8 yuan coupon, 10 yuan coupon and 90% off coupon.

[0140] It should be noted that the above resource information is for illustrative purposes only and does not limit the scope of resource information.

[0141] In one possible implementation, in response to a triggering operation for a reference interactive option among at least one interactive option, after interacting according to the interactive method corresponding to the reference interactive option, the result of obtaining the virtual resource corresponding to the reference interactive option is displayed so that the browsing object knows what kind of virtual resource has been obtained.

[0142] In one possible implementation, a virtual space corresponding to the target item can also be displayed, and this virtual space is used to acquire the target item.

[0143] This implementation provides a way for users to obtain target items by displaying a virtual space corresponding to the target item. Users don't need to exit the current client and then re-enter the item acquisition client to find and obtain the item, making it more convenient and improving efficiency, thus potentially increasing conversion rates. Furthermore, since there's no need to switch between the current client and the item acquisition client, it reduces device lag and other performance issues caused by switching, improving overall device smoothness.

[0144] In one possible implementation, when the object providing the target item is in a live streaming state, the live streaming interface of the object providing the target item is displayed, and the live streaming interface displays the item information of the target item; in response to a trigger operation on the item information of the target item, the virtual space corresponding to the target item is displayed.

[0145] In this implementation, if the object providing the target item is live streaming, the live streaming interface of the object providing the target item can be displayed. In the live streaming interface, viewers can ask questions about the target item, and the object providing the target item can answer them. This enables real-time interaction, allowing viewers to gain a more comprehensive understanding of the target item. When a viewer decides to acquire the target item, the virtual space corresponding to the target item is displayed by triggering the item information of the target item, so that the viewer can acquire the target item in the corresponding virtual space.

[0146] In one possible implementation, after displaying the multimedia resources in step 201 above, if a graphic code is included in any of at least two relatively independent resource objects, an image code scanning control is displayed in response to a reference trigger operation for at least one resource object; and a product model of the target item is displayed in response to a trigger operation for the graphic code scanning control. The product model of the target item is a 3D (3D) model of the target item.

[0147] Optionally, after displaying the product model of the target item, the browsing object can view the various sides of the target item by sliding the product model, so as to make the browsing object more familiar with the target item.

[0148] In this implementation, by displaying a product model of the target item, the viewer can view the appearance of the target item from any angle and from all directions, clearly see the details of the target item, and gain an in-depth understanding of the structure of the target item. The product model can also be used to simulate the usage scenarios of the target item, intuitively feel the function of the target item, and thus more accurately judge whether the target item meets their own needs. This greatly improves the scientificity and accuracy of purchasing decisions and reduces blind consumption caused by insufficient information.

[0149] Optionally, the reference triggering operation for at least one resource object includes, but is not limited to, a long-press operation for at least one resource object. A long-press operation for at least one resource object means triggering at least one resource object for a duration exceeding a target duration. The target duration is set based on experience, or can be flexibly adjusted according to the implementation environment; this embodiment does not limit this. For example, the target duration is 2 seconds. The graphic code can be a QR code, a barcode, or other graphic codes; this embodiment does not limit this.

[0150] like Figure 14 This is a flowchart illustrating a product model of a target item, as provided in an embodiment of this application. Figure 14 Multimedia resource 1401 is displayed in (1). In response to a reference-triggered operation targeting at least one resource object, the following is displayed: Figure 14 (2) shows a graphic code scanning control 1402. In response to a trigger operation on the graphic code scanning control 1402, the following is displayed: Figure 14 (3) shows product model 1403 with the target item.

[0151] In another possible implementation, if at least two relatively independent resource objects do not contain a graphic code, a prompt message is displayed in response to a reference triggering operation targeting at least one resource object. The prompt message indicates that no graphic code was detected. This application embodiment does not limit the content of the prompt message.

[0152] In one possible implementation, when a browsing object triggers a multimedia resource, it indicates that the browsing object is interested in the target item promoted by the multimedia resource. In response to the triggering operation for the multimedia resource, a first multimedia resource can also be displayed. This first multimedia resource promotes the first item, allowing the browsing object to view it and learn more about the first item, thereby improving the conversion rate of the first item. The first item is determined based on the target item.

[0153] Optionally, the first item is an item of the same type as the target item. Alternatively, the first item is an item other than the target item provided by the object that provides the target item.

[0154] For example, if the target item is a ring from brand A, then the first item is a ring from brand B. Or, for another example, if the target item is a ring from brand A, then the first item is a bracelet from brand A.

[0155] In some embodiments, when the first item is of the same type as the target item, items of the same type as the target item are identified; the item with the highest sales volume among items of the same type as the target item is selected as the first item. Alternatively, the item with the lowest sales volume among items of the same type as the target item is selected as the first item. Alternatively, the item with the highest positive review rate among items of the same type as the target item is selected as the first item. Alternatively, the item with the lowest positive review rate among items of the same type as the target item is selected as the first item. This application does not limit the method of determining the first item among items of the same type as the target item.

[0156] In other embodiments, when the first item is an item other than the target item provided by the object providing the target item, candidate items other than the target item provided by the object providing the target item are determined; the item with the highest sales volume among the candidate items is selected as the first item. Alternatively, the item with the lowest sales volume among the candidate items is selected as the first item. Alternatively, the item with the highest positive review rate among the candidate items is selected as the first item. Alternatively, the item with the lowest positive review rate among the candidate items is selected as the first item. This application does not limit the method of determining the first item from the items other than the target item provided by the object providing the target item.

[0157] Optionally, in response to a triggering operation for a multimedia resource, the server sends item information of the target item to the server, so that the server determines the first item based on the item information of the target item, and then sends the first multimedia resource for promoting the first item to the terminal device, so that the terminal device displays the first multimedia resource for promoting the first item.

[0158] In one possible implementation, after displaying the multimedia resource, search terms related to the multimedia resource and the target items promoted by the multimedia resource can also be displayed; in response to a triggering action on the search terms, content found based on the search terms is displayed.

[0159] In this implementation, items related to the target item can also be recommended to the browsing object, thereby enhancing the richness of the browsing content.

[0160] Optionally, when a user likes a multimedia resource, search terms for the multimedia resource are displayed; or, when a user comments on a multimedia resource, search terms for the multimedia resource are displayed; or, when a user shares a multimedia resource, search terms for the multimedia resource are displayed. This application does not limit the display method of search terms for multimedia resources.

[0161] Search terms are determined based on the target item promoted through multimedia resources. Optionally, the search term is the name of the target item promoted through multimedia resources. Alternatively, the search term is the type of the target item promoted through multimedia resources. Or, the search term is the brand to which the target item belongs in the multimedia resource promotion. This application embodiment does not limit the method of determining search terms based on the target item promoted through multimedia resources.

[0162] like Figure 15 This is a schematic diagram illustrating the display of content retrieved based on search terms, provided in an embodiment of this application. Figure 15 In (1), the browsing object XX liked multimedia resources, thus displaying search term 1501. In response to the triggered action for search term 1501, the following is displayed: Figure 15 (2) shows the content 1502 found based on the search term.

[0163] In one possible implementation, the server can also count the number of times the multimedia resource is triggered, the number of times each interactive option is triggered, and the trigger time of each interactive option. Based on these data, a multimedia resource delivery performance report can be generated. This report is available for the target audience to view, allowing them to make adjustments and optimizations to improve the delivery effectiveness and conversion rate of the multimedia resource.

[0164] In one possible implementation, if no interactive operation is received for at least one resource object within a reference time period, and a tilt of the display device of the multimedia resource is detected, at least two resource objects are displayed to perform interactive actions to present dynamic display information related to the target item.

[0165] The reference duration is set based on experience or can be flexibly adjusted according to the implementation environment; this application embodiment does not limit this. For example, the reference duration is 3 seconds. The multimedia resource display device (i.e., the terminal device) includes a gravity sensor, which is used to detect whether the multimedia resource display device is tilted.

[0166] If no interaction operation is received for at least one resource object within the reference time period, and the display device of the multimedia resource is detected to be tilted, the interaction actions performed by the displayed at least two resource objects may be the same as or different from the interaction actions performed by the displayed at least two resource objects in response to the interaction operation for at least one resource object. This application embodiment does not limit this.

[0167] Optionally, in response to an interactive operation on at least one resource object, at least two resource objects are displayed performing a first interactive action; if no interactive operation on at least one resource object is received within a reference time period, and a tilt of the display device of the multimedia resource is detected, at least two resource objects are displayed performing a second interactive action. The first and second interactive actions are the same. Alternatively, the first and second interactive actions are different. For example, both the first and second interactive actions are a 30-degree clockwise rotation. Alternatively, the first interactive action is a 90-degree clockwise rotation, and the second interactive action is a 30-degree clockwise rotation.

[0168] Optionally, based on the difference between the first and second interactive actions, if no interactive operation is received for at least one resource object within a reference time period and the display device of the multimedia resource is detected to be tilted, the tilt angle of the display device of the multimedia resource is determined; based on the tilt angle, the second interactive action is determined; and then at least two resource objects are displayed to perform the second interactive action.

[0169] The process of determining the second interactive action based on the tilt angle includes: determining the interactive action corresponding to the tilt angle as the second interactive action; or, determining the angle range within which the tilt angle lies; and determining the interactive action corresponding to the angle range within which the tilt angle lies as the second interactive action.

[0170] For example, the tilt angle of the display device for the multimedia resources is 30 degrees. The angle range of 30 degrees is 10 degrees to 40 degrees. The interactive action corresponding to the angle range of 10 degrees to 40 degrees is to rotate 30 degrees clockwise. Therefore, the second interactive action is to rotate 30 degrees clockwise, which means that at least two resource objects are displayed to rotate 30 degrees clockwise.

[0171] In this implementation, at least two resource objects are triggered to perform interactive actions by detecting whether the terminal device is tilted, which increases the fun and diversity of the interaction.

[0172] In one possible implementation, if no interactive operation is received for at least one resource object within a reference time period, and a change in the position of the display device for the multimedia resource is detected, at least two resource objects are displayed to perform interactive actions to present dynamic display information related to the target item.

[0173] The display device (i.e., the terminal device) for multimedia resources includes a position sensor, which is used to detect whether the position of the display device for multimedia resources has changed.

[0174] If no interaction operation is received for at least one resource object within the reference time period, and a change in the position of the display device of the multimedia resource is detected, the interaction actions performed by the at least two displayed resource objects may be the same as or different from the interaction actions performed by the at least two displayed resource objects in response to the interaction operation for at least one resource object. This application embodiment does not limit this.

[0175] Optionally, in response to an interactive operation on at least one resource object, at least two resource objects are displayed performing a first interactive action; if no interactive operation on at least one resource object is received within a reference time period, and a change in the position of the display device for the multimedia resource is detected, at least two resource objects are displayed performing a third interactive action. The first interactive action and the third interactive action are the same. Alternatively, the first interactive action and the third interactive action are different.

[0176] Optionally, based on the difference between the first and third interactive actions, if no interactive operation is received for at least one resource object within the reference time period and a change in the position of the display device of the multimedia resource is detected, the offset distance of the display device of the multimedia resource is determined; the third interactive action is determined based on the offset distance; and then at least two resource objects are displayed to perform the third interactive action.

[0177] The offset distance of the display device for the multimedia resource is the distance between the first position and the second position. The first position is the position of the display device for the multimedia resource before the change, and the second position is the position of the display device for the multimedia resource after the change.

[0178] The process of determining the third interactive action based on the offset distance includes: determining the interactive action corresponding to the offset distance as the third interactive action; or, determining the distance range within which the offset distance lies; and determining the interactive action corresponding to the distance range within which the offset distance lies as the third interactive action.

[0179] For example, the offset distance is 1 meter, and the distance range of 1 meter is 0 meters to 5 meters. The interaction action corresponding to the distance range of 0 meters to 5 meters is to rotate counterclockwise by 10 degrees. Therefore, if the third interaction action is to rotate counterclockwise by 10 degrees, then at least two resource objects will be displayed to rotate counterclockwise by 10 degrees.

[0180] In this implementation, at least two resource objects are triggered to perform interactive actions by detecting whether the position of the terminal device has changed, which increases the fun and diversity of the interaction.

[0181] The method described above, after displaying multimedia resources, does not directly show the landing page of the target item promoted by the multimedia resources when the browsing object triggers the multimedia resources. Instead, it displays at least two relatively independent resource objects included in the multimedia resources, allowing them to perform interactive actions to present dynamic display information related to the target item. This makes the display of multimedia resources more engaging. Because it does not directly jump to the landing page of the target item, it increases the probability of the browsing object triggering the multimedia resources, resulting in higher interactivity and better user engagement. This, in turn, improves the effectiveness of multimedia resource delivery and increases the conversion rate.

[0182] Figure 16 The diagram shown is a structural schematic of an interactive device for multimedia resources provided in an embodiment of this application. Figure 16 As shown, the device includes:

[0183] Display module 1601 is used to display multimedia resources, which include at least two relatively independent resource objects and are used to promote target items.

[0184] Display module 1601 is also configured to respond to an interactive operation on at least one resource object by displaying at least two resource objects performing interactive actions to present dynamic display information related to the target item.

[0185] In one possible implementation, the display module 1601 is further configured to display a first interactive control in response to an interactive operation on at least one resource object; display a reference resource object in response to a trigger operation on the first interactive control, the reference resource object being different from at least two relatively independent resource objects; and display first item information of the target item when the reference resource object meets a first display requirement, the first item information being used to describe the target item.

[0186] In one possible implementation, the display module 1601 is further configured to display a second interactive control when the reference resource object meets the first display requirement; and to display at least one interactive option in response to a trigger operation on the second interactive control, wherein each interactive option corresponds to an interactive mode.

[0187] The device also includes:

[0188] Interaction module 1602 is used to respond to a trigger operation for a reference interaction option among at least one interaction option and to interact according to the interaction method corresponding to the reference interaction option.

[0189] In one possible implementation, the display module 1601 is further configured to display second item information of the target item in response to a trigger operation on the second interactive control. The second item information describes the target item and is more detailed than the first item information.

[0190] In one possible implementation, the interactive options include question-and-answer interactive options;

[0191] Interactive module 1602 is used to respond to the triggered operation of the question-answering interaction option, display the reference question, which is related to the target item; obtain the answer content of the reference question; and if the answer content of the reference question is correct, obtain the virtual resource corresponding to the question-answering interaction option.

[0192] In one possible implementation, the reference interaction options include game interaction options;

[0193] The interactive module 1602 is used to respond to the triggered operation of the game interactive option, display the game interface, and play the game; when playing the game, it obtains the virtual resources corresponding to the game interactive option.

[0194] In one possible implementation, the reference interaction options include resource extraction options;

[0195] Interactive module 1602 is used to display at least one resource information and an extraction control in response to a trigger operation for a resource extraction option; and to obtain the virtual resource corresponding to the extracted resource information from at least one resource information in response to a trigger operation for the extraction control.

[0196] In one possible implementation, the display module 1601 is also used to display the virtual space corresponding to the target item, and the virtual space corresponding to the target item is used to obtain the target item.

[0197] In one possible implementation, the display module 1601 is further configured to display the live streaming interface of the object providing the target item when the object providing the target item is in a live streaming state, and the live streaming interface displays item information containing the target item.

[0198] Display module 1601 is used to display the virtual space corresponding to the target item in response to a trigger operation on the item information of the target item.

[0199] In one possible implementation, the display module 1601 is further configured to display the interactive effect corresponding to the first interactive control in response to a trigger operation on the first interactive control.

[0200] In one possible implementation, the reference resource object satisfies the first display requirement if the display duration of the reference resource object is not less than a first duration threshold; or, the reference resource object satisfies the first display requirement if the reference resource object is triggered.

[0201] In one possible implementation, the target item is displayed floating above at least two relatively independent resource objects.

[0202] In one possible implementation, the device further includes:

[0203] The acquisition module is used to acquire the browsing history of the browsing object, which includes the item information of the items that the browsing object has viewed; based on the item information of the items that the browsing object has viewed, multimedia resources are acquired.

[0204] In one possible implementation, the display module 1601 is further configured to, in the case that a graphic code is included in any of at least two relatively independent resource objects, display a graphic code scanning control in response to a reference triggering operation for at least one resource object; and display a product model of the target item in response to a triggering operation for the graphic code scanning control.

[0205] In one possible implementation, the display module 1601 is further configured to display at least two resource objects performing interactive actions to present dynamic display information related to the target item when no interactive operation for at least one resource object is received within a reference time period and the display device of the multimedia resource is detected to be tilted.

[0206] In one possible implementation, the display module 1601 is further configured to display at least two resource objects performing interactive actions to present dynamic display information related to the target item when no interactive operation for at least one resource object is received within a reference time period and the position of the display device for the multimedia resource is detected to have changed.

[0207] After displaying multimedia resources, the aforementioned device, when a browsing user triggers the multimedia resources, does not directly display the landing page of the target item promoted by the multimedia resources. Instead, it displays at least two relatively independent resource objects included in the multimedia resources, allowing them to perform interactive actions to present dynamic display information related to the target item. This makes the display of multimedia resources more engaging. Because it does not directly jump to the landing page of the target item, it increases the probability of the browsing user triggering the multimedia resources, resulting in higher interactivity and better user engagement. This, in turn, improves the effectiveness of multimedia resource delivery and increases the conversion rate.

[0208] It should be understood that the above-described apparatus is only illustrated by the division of the functional modules described above when implementing its functions. In practical applications, the functions can be assigned to different functional modules as needed, that is, the internal structure of the device can be divided into different functional modules to complete all or part of the functions described above. In addition, the apparatus and method embodiments provided in the above embodiments belong to the same concept, and their specific implementation process can be found in the method embodiments, which will not be repeated here.

[0209] Figure 17 This illustration shows a structural block diagram of a terminal device 1700 provided in an exemplary embodiment of this application. The terminal device 1700 can be any electronic device product capable of human-computer interaction with a user through one or more methods such as a keyboard, touchpad, remote control, voice interaction, or handwriting device. Examples include PCs (Personal Computers), mobile phones, smartphones, PDAs (Personal Digital Assistants), wearable devices, PPCs (Pocket PCs), tablet computers, smart car systems, smart TVs, smart speakers, and smartwatches.

[0210] Typically, terminal device 1700 includes a processor 1701 and a memory 1702.

[0211] Processor 1701 may include one or more processing cores, such as a quad-core processor, an octa-core processor, etc. Processor 1701 may be implemented using at least one hardware form selected from DSP (Digital Signal Processing), FPGA (Field-Programmable Gate Array), and PLA (Programmable Logic Array). Processor 1701 may also include a main processor and a coprocessor. The main processor, also known as a CPU (Central Processing Unit), is used to process data in the wake-up state; the coprocessor is a low-power processor used to process data in the standby state. In some embodiments, processor 1701 may integrate a GPU (Graphics Processing Unit), which is responsible for rendering and drawing the content required to be displayed on the screen. In some embodiments, processor 1701 may also include an AI (Artificial Intelligence) processor, which is used to handle computational operations related to machine learning.

[0212] Memory 1702 may include one or more computer-readable storage media, which may be non-transitory. Memory 1702 may also include high-speed random access memory and non-volatile memory, such as one or more disk storage devices or flash memory devices. In some embodiments, the non-transitory computer-readable storage media in memory 1702 is used to store at least one instruction, which is executed by processor 1701 to implement the interactive method of multimedia resources provided in the method embodiments of this application.

[0213] In some embodiments, the terminal device 1700 may also optionally include a peripheral device interface 1703 and at least one peripheral device. The processor 1701, memory 1702, and peripheral device interface 1703 can be connected via a bus or signal line. Each peripheral device can be connected to the peripheral device interface 1703 via a bus, signal line, or circuit board. Specifically, the peripheral device includes at least one of the following: radio frequency circuitry 1704, display screen 1705, camera assembly 1706, audio circuitry 1707, and power supply 1708.

[0214] Peripheral interface 1703 can be used to connect at least one I / O (Input / Output) related peripheral device to processor 1701 and memory 1702. In some embodiments, processor 1701, memory 1702 and peripheral interface 1703 are integrated on the same chip or circuit board; in some other embodiments, any one or two of processor 1701, memory 1702 and peripheral interface 1703 can be implemented on separate chips or circuit boards, which is not limited in this embodiment.

[0215] The radio frequency (RF) circuit 1704 is used to receive and transmit RF (Radio Frequency) signals, also known as electromagnetic signals. The RF circuit 1704 communicates with communication networks and other communication devices via electromagnetic signals. The RF circuit 1704 converts electrical signals into electromagnetic signals for transmission, or converts received electromagnetic signals into electrical signals. Optionally, the RF circuit 1704 includes: an antenna system, an RF transceiver, one or more amplifiers, a tuner, an oscillator, a digital signal processor, a codec chipset, a user identity module card, etc. The RF circuit 1704 can communicate with other terminal devices through at least one wireless communication protocol. This wireless communication protocol includes, but is not limited to: the World Wide Web, metropolitan area networks, intranets, various generations of mobile communication networks (2G, 3G, 4G, and 5G), wireless local area networks, and / or WiFi (Wireless Fidelity) networks. In some embodiments, the RF circuit 1704 may also include circuitry related to NFC (Near Field Communication), which is not limited in this application.

[0216] Display screen 1705 is used to display a UI (User Interface). This UI may include graphics, text, icons, videos, and any combination thereof. When display screen 1705 is a touch display screen, it also has the ability to collect touch signals on or above its surface. These touch signals can be input as control signals to processor 1701 for processing. In this case, display screen 1705 can also be used to provide virtual buttons and / or a virtual keyboard, also known as soft buttons and / or a soft keyboard. In some embodiments, there may be one display screen 1705, disposed on the front panel of terminal device 1700; in other embodiments, there may be at least two display screens, disposed on different surfaces of terminal device 1700 or in a folded design; in still other embodiments, display screen 1705 may be a flexible display screen, disposed on a curved or folded surface of terminal device 1700. Furthermore, display screen 1705 may also be configured as a non-rectangular, irregular shape, i.e., a non-rectangular screen. The display screen 1705 can be made of materials such as LCD (Liquid Crystal Display) and OLED (Organic Light-Emitting Diode).

[0217] The camera assembly 1706 is used to acquire images or videos. Optionally, the camera assembly 1706 includes a front-facing camera and a rear-facing camera. Typically, the front-facing camera is located on the front panel of the terminal device 1700, and the rear-facing camera is located on the back of the terminal device 1700. In some embodiments, there are at least two rear-facing cameras, which are any one of a main camera, a depth-sensing camera, a wide-angle camera, and a telephoto camera, to achieve background blurring by fusion of the main camera and the depth-sensing camera, panoramic shooting by fusion of the main camera and the wide-angle camera, VR (Virtual Reality) shooting, or other fusion shooting functions. In some embodiments, the camera assembly 1706 may also include a flash. The flash can be a single-color temperature flash or a dual-color temperature flash. A dual-color temperature flash refers to a combination of a warm light flash and a cool light flash, which can be used for light compensation at different color temperatures.

[0218] The audio circuit 1707 may include a microphone and a speaker. The microphone is used to collect sound waves from the user and the environment, converting the sound waves into electrical signals that are input to the processor 1701 for processing, or input to the radio frequency circuit 1704 for voice communication. For stereo sound acquisition or noise reduction purposes, multiple microphones may be used, each located at a different part of the terminal device 1700. The microphone may also be an array microphone or an omnidirectional microphone. The speaker is used to convert electrical signals from the processor 1701 or the radio frequency circuit 1704 into sound waves. The speaker may be a conventional diaphragm speaker or a piezoelectric ceramic speaker. When the speaker is a piezoelectric ceramic speaker, it can convert electrical signals not only into audible sound waves but also into inaudible sound waves for purposes such as distance measurement. In some embodiments, the audio circuit 1707 may also include a headphone jack.

[0219] Power supply 1708 is used to power the various components in terminal device 1700. Power supply 1708 can be AC ​​power, DC power, a disposable battery, or a rechargeable battery. When power supply 1708 includes a rechargeable battery, the rechargeable battery can be a wired rechargeable battery or a wireless rechargeable battery. A wired rechargeable battery is a battery that is charged via a wired line, and a wireless rechargeable battery is a battery that is charged via a wireless coil. The rechargeable battery can also be used to support fast charging technology.

[0220] In some embodiments, the terminal device 1700 further includes one or more sensors 1709. The one or more sensors 1709 include, but are not limited to: an accelerometer 1710, a gyroscope 1711, a pressure sensor 1712, an optical sensor 1713, and a proximity sensor 1714.

[0221] Accelerometer 1710 can detect the magnitude of acceleration along the three coordinate axes of a coordinate system established by terminal device 1700. For example, accelerometer 1710 can be used to detect the components of gravitational acceleration along the three coordinate axes. Processor 1701 can control display screen 1705 to display the user interface in either a landscape or portrait view based on the gravitational acceleration signal acquired by accelerometer 1710. Accelerometer 1710 can also be used for games or for acquiring user motion data.

[0222] The gyroscope sensor 1711 can detect the orientation and rotation angle of the terminal device 1700. The gyroscope sensor 1711 can work in conjunction with the accelerometer sensor 1710 to acquire the user's 3D movements on the terminal device 1700. Based on the data acquired by the gyroscope sensor 1711, the processor 1701 can perform the following functions: motion sensing (e.g., changing the UI based on the user's tilt), image stabilization during shooting, game control, and inertial navigation.

[0223] The pressure sensor 1712 can be disposed on the side bezel of the terminal device 1700 and / or on the lower layer of the display screen 1705. When the pressure sensor 1712 is disposed on the side bezel of the terminal device 1700, it can detect the user's grip signal on the terminal device 1700, and the processor 1701 can perform left / right hand recognition or quick operation based on the grip signal collected by the pressure sensor 1712. When the pressure sensor 1712 is disposed on the lower layer of the display screen 1705, the processor 1701 can control the operable controls on the UI interface based on the user's pressure operation on the display screen 1705. The operable controls include at least one of button controls, scroll bar controls, icon controls, and menu controls.

[0224] Optical sensor 1713 is used to collect ambient light intensity. In one embodiment, processor 1701 can control the display brightness of display screen 1705 based on the ambient light intensity collected by optical sensor 1713. Specifically, when the ambient light intensity is high, the display brightness of display screen 1705 is increased; when the ambient light intensity is low, the display brightness of display screen 1705 is decreased. In another embodiment, processor 1701 can also dynamically adjust the shooting parameters of camera assembly 1706 based on the ambient light intensity collected by optical sensor 1713.

[0225] The proximity sensor 1714, also known as a distance sensor, is typically located on the front panel of the terminal device 1700. The proximity sensor 1714 is used to detect the distance between the user and the front of the terminal device 1700. In one embodiment, when the proximity sensor 1714 detects that the distance between the user and the front of the terminal device 1700 is gradually decreasing, the processor 1701 controls the display screen 1705 to switch from a screen-on state to a screen-off state; when the proximity sensor 1714 detects that the distance between the user and the front of the terminal device 1700 is gradually increasing, the processor 1701 controls the display screen 1705 to switch from a screen-off state to a screen-on state.

[0226] Those skilled in the art will understand that Figure 17 The structure shown does not constitute a limitation on the terminal device 1700, and may include more or fewer components than shown, or combine certain components, or use different component arrangements.

[0227] Figure 18 This is a schematic diagram of the server structure provided in the embodiments of this application. The server 1800 can vary considerably due to different configurations or performance. It may include one or more Central Processing Units (CPUs) 1801 and one or more memories 1802. The one or more memories 1802 store at least one line of program code, which is loaded and executed by the one or more processors 1801 to implement the interactive methods of multimedia resources provided in the various method embodiments described above. Of course, the server 1800 may also have wired or wireless network interfaces, a keyboard, and input / output interfaces for input and output. The server 1800 may also include other components for implementing device functions, which will not be elaborated here.

[0228] In an exemplary embodiment, a computer-readable storage medium is also provided, storing a computer program that, when executed by a processor, implements the aforementioned interactive method for multimedia resources. Optionally, the computer-readable storage medium may include ROM (Read-Only Memory), RAM (Random Access Memory), SSD (Solid State Drives), or optical disc, etc. The random access memory may include ReRAM (Resistance Random Access Memory) and DRAM (Dynamic Random Access Memory).

[0229] In an exemplary embodiment, a computer program product is also provided, comprising a computer program stored in a computer-readable storage medium. The processor of a terminal device reads the computer program from the computer-readable storage medium and executes the computer program, causing the terminal device to perform the aforementioned interactive method for multimedia resources.

[0230] It should be noted that the collection and processing of relevant data (such as the browsing history of the browsing object) in this application should strictly comply with the requirements of relevant national laws and regulations, obtain the informed consent or separate consent of the personal information subject, and carry out subsequent data use and processing within the scope of laws and regulations and the authorization of the personal information subject.

[0231] It should be understood that "multiple" as used herein refers to two or more. "And / or" describes the relationship between related objects, indicating that three relationships can exist. For example, A and / or B can represent: A alone, A and B simultaneously, or B alone. The character " / " generally indicates that the preceding and following related objects are in an "or" relationship. Furthermore, the step numbers described herein are merely illustrative of one possible execution order. In some other embodiments, the steps may not be executed in numerical order, such as two steps with different numbers being executed simultaneously, or two steps with different numbers being executed in the reverse order of the illustration. This application does not limit this.

[0232] The above description is merely an exemplary embodiment of this application and is not intended to limit this application. Any modifications, equivalent substitutions, improvements, etc., made within the spirit and principles of this application should be included within the protection scope of this application.

Claims

1. A method for interactive use of multimedia resources, characterized in that, The method includes: Display multimedia resources, which include at least two relatively independent resource objects, and the multimedia resources are used to promote target items; In response to an interactive operation on at least one of the resource objects, the at least two resource objects are displayed to perform interactive actions to present dynamic display information related to the target item.

2. The method according to claim 1, characterized in that, The method further includes: In response to an interactive operation on at least one of the resource objects, a first interactive control is displayed; In response to a trigger operation on the first interactive control, a reference resource object is displayed, which is different from the at least two relatively independent resource objects; If the reference resource object meets the first display requirement, the first item information of the target item is displayed, and the first item information is used to describe the target item.

3. The method according to claim 2, characterized in that, The method further includes: If the reference resource object meets the first display requirement, the second interactive control is displayed; In response to a trigger operation on the second interactive control, at least one interactive option is displayed, each interactive option corresponding to an interactive mode; In response to a trigger operation on a reference interaction option among the at least one interaction option, the interaction is performed according to the interaction method corresponding to the reference interaction option.

4. The method according to claim 3, characterized in that, The method further includes: In response to a trigger operation on the second interactive control, second item information of the target item is displayed. The second item information describes the target item and is more detailed than the first item information.

5. The method according to claim 3, characterized in that, The reference interactive options include question-and-answer interactive options; The response to a triggering operation for a reference interactive option among the at least one interactive options, and the interaction performed according to the interaction method corresponding to the reference interactive option, includes: In response to a triggering action on the question-answering interaction option, a reference question is displayed, which is related to the target item; Obtain the answer to the reference question; If the answer to the reference question is correct, the virtual resource corresponding to the question-answering interaction option is obtained.

6. The method according to claim 3, characterized in that, The reference interactive options include game interactive options; The response to a triggering operation for a reference interactive option among the at least one interactive options, and the interaction performed according to the interaction method corresponding to the reference interactive option, includes: In response to a triggered operation on the game interaction option, a game interface is displayed, the game interface being used to play the game; When playing the game, obtain the virtual resources corresponding to the game interaction options.

7. The method according to claim 3, characterized in that, The reference interaction options include resource extraction options; The response to a triggering operation for a reference interactive option among the at least one interactive options, and the interaction performed according to the interaction method corresponding to the reference interactive option, includes: In response to a triggered operation for the resource extraction option, at least one resource information and extraction control are displayed; In response to a trigger operation on the extraction control, the virtual resource corresponding to the extracted resource information from the at least one resource information is obtained.

8. The method according to claim 3, characterized in that, After responding to a trigger operation for a reference interaction option among the at least one interaction option and interacting according to the interaction method corresponding to the reference interaction option, the method further includes: The virtual space corresponding to the target item is displayed, and the virtual space corresponding to the target item is used to obtain the target item.

9. The method according to claim 8, characterized in that, The method further includes: If the object providing the target item is in a live streaming state, the live streaming interface of the object providing the target item is displayed, and the live streaming interface displays the item information of the target item. The virtual space displaying the target item includes: In response to a trigger operation on the item information of the target item, the virtual space corresponding to the target item is displayed.

10. The method according to claim 2, characterized in that, The method further includes: In response to a trigger operation on the first interactive control, the interactive effect corresponding to the first interactive control is displayed.

11. The method according to claim 2, characterized in that, If the display duration of the reference resource object is not less than a first duration threshold, the reference resource object meets the first display requirement; or, When the reference resource object is triggered, the reference resource object satisfies the first display requirement.

12. The method according to any one of claims 1 to 11, characterized in that, The target item is displayed floating above at least two relatively independent resource objects.

13. The method according to any one of claims 1 to 11, characterized in that, Before displaying the multimedia resources, the method further includes: Obtain the browsing history of the browsing object, wherein the browsing history of the browsing object includes item information of the items that the browsing object has browsed; The multimedia resources are obtained based on the item information of the items viewed by the browsing object.

14. The method according to any one of claims 1 to 11, characterized in that, After displaying the multimedia resources, the method further includes: If a graphic code is included in any of the at least two relatively independent resource objects, a graphic code scanning control is displayed in response to a reference triggering operation for at least one of the resource objects. In response to a trigger operation on the graphic code scanning control, a product model of the target item is displayed.

15. The method according to any one of claims 1 to 11, characterized in that, The method further includes: If no interactive operation is received for at least one of the resource objects within the reference time period, and if the display device of the multimedia resource is detected to be tilted, the at least two resource objects are displayed to perform interactive actions to present dynamic display information related to the target item.

16. The method according to any one of claims 1 to 11, characterized in that, The method further includes: If no interactive operation is received for at least one of the resource objects within the reference time period, and a change in the position of the display device of the multimedia resource is detected, the at least two resource objects are displayed to perform interactive actions to present dynamic display information related to the target item.

17. An interactive device for multimedia resources, characterized in that, The device includes: A display module is used to display multimedia resources, which include at least two relatively independent resource objects and are used to promote target items. The display module is also configured to, in response to an interactive operation on at least one of the resource objects, display that the at least two resource objects perform interactive actions to present dynamic display information related to the target item.

18. A computer device, characterized in that, The computer device includes a processor and a memory, the memory storing at least one piece of program code, the at least one piece of program code being loaded and executed by the processor to enable the computer device to implement the interactive method of multimedia resources as described in any one of claims 1 to 16.

19. A computer-readable storage medium, characterized in that, The computer-readable storage medium stores at least one piece of program code, which is loaded and executed by a processor to enable the computer to implement the interactive method of multimedia resources as described in any one of claims 1 to 16.

20. A computer program product, characterized in that, The computer program product stores at least one computer instruction, which is loaded and executed by a processor to enable the computer to implement the interactive method of multimedia resources as described in any one of claims 1 to 16.

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