Exhibition display creative personalized recommendation method based on customer demand portrait

Abstract

The application discloses an exhibition display creative individualized recommendation method based on customer demand portrait and relates to the technical field of intelligent recommendation, which comprises the following steps: obtaining customer demand information of a current customer, generating a surface demand portrait and an exhibition purpose description; searching for a candidate historical scheme according to the surface demand portrait and extracting a main display anchor point, a conversion node and an audience dynamic line; generating a purpose-oriented structure according to the exhibition purpose description, comparing the candidate scheme structure with the purpose-oriented structure, and identifying the misplacement of the main display anchor point and the conversion node; screening or reconstructing the candidate historical scheme according to the misplacement identification result, generating an individualized creative recommendation scheme, and updating the purpose-oriented structure according to customer feedback. The application can improve the matching degree of the recommendation scheme and the customer's exhibition purpose, display focus and conversion target.

Description

Technical Field

[0001] This invention relates to the field of intelligent recommendation technology, and in particular to a method for personalized recommendation of exhibition and display ideas based on customer demand profiles. Background Technology

[0002] With the digital development of the exhibition and display industry, corporate clients are placing higher demands on the personalization, differentiation, and business conversion capabilities of booth creative solutions. Exhibition and display creative solutions typically need to reflect not only the client's industry, brand positioning, budget range, booth size, and style preferences, but also the client's exhibition objectives, requiring a comprehensive design of the display content, spatial layout, visitor flow, interactive methods, and negotiation and consolidation pathways. Traditional exhibition and display creative design mainly relies on the designer's experience, with designers manually selecting and adjusting similar solutions based on client requirement sheets, communication records, and past cases. While this method can meet routine design needs to some extent, it is prone to problems such as low creative response efficiency, homogenized solutions, and insufficient capture of potential client demands when client needs are not fully expressed, exhibition objectives are diverse, and project delivery cycles are short.

[0003] Some existing exhibition and display creative recommendation methods begin to match customer needs profiles with historical creative databases. This typically involves quantifying or tagging information such as the customer's industry, budget range, booth size, venue type, and style preferences, and then recommending historical creative solutions based on similarity calculations, collaborative filtering, or case retrieval. These methods can improve solution retrieval efficiency to some extent, allowing the system to quickly find superficially similar historical cases. However, exhibition and display creative solutions are not simply a matter of style matching or industry case reuse. Even clients in the same industry may have similar budgets, booth sizes, and visual styles, but their exhibition objectives may differ significantly. For example, they might be launching new products, showcasing their brands, attracting investment and cooperation, acquiring customers, demonstrating technical capabilities, or presenting projects. Different exhibition objectives correspond to different main display content, audience dwell paths, and subsequent conversion points.

[0004] In the current process of recommending exhibition and display ideas based on customer needs profiles, there is a tendency to mistakenly assume similar superficial needs profiles as similar exhibition objectives. The system might directly recommend product launch stands, main visual screens, or experience zones from past proposals suitable for new product launches to current clients seeking business partnerships, or recommend brand display proposals to clients aiming for sales and customer acquisition. This results in recommended proposals that appear visually appealing to the client, but with a misalignment between the core display anchor and the conversion nodes responsible for consultation, lead generation, negotiation, or cooperation explanation. This misalignment means that while viewers may be attracted by the content, they are unlikely to be effectively guided to the conversion nodes truly needed for the current project. Consequently, the display focus, visitor flow, interaction, and commercial conversion goals do not match the client's actual intentions for participating in the exhibition, impacting the effectiveness of the creative recommendations and the efficiency of subsequent exhibition and display project implementation. Summary of the Invention

[0005] The purpose of this invention is to address the shortcomings of existing technologies that, when recommending exhibition and display ideas based on customer needs profiles, easily misjudge superficial similarities as similar exhibition purposes, leading to misalignment between the main display anchor and conversion nodes, and consequently, a mismatch between the recommended solutions and the customer's true intentions for participating in the exhibition. Therefore, this invention proposes a personalized recommendation method for exhibition and display ideas based on customer needs profiles.

[0006] To address the problems existing in the prior art, the present invention adopts the following technical solution: Personalized recommendation methods for exhibition and display ideas based on customer needs profiles include: S1. Obtain the current customer's customer needs information and generate a surface-level needs profile and a description of the purpose of participating in the exhibition; S2. Based on the surface demand profile, retrieve candidate historical solutions and extract the structure of the candidate solutions. The structure of the candidate solutions includes the main display anchor point that plays a core display role, the conversion node that plays a role in receiving audience behavior, and the audience movement line. S3. Generate a purpose-oriented structure based on the description of the exhibition purpose. The purpose-oriented structure includes the main display anchor points, conversion nodes, and audience guidance relationships required for the current project. S4. Compare the candidate scheme structure with the goal-oriented structure to generate misalignment identification results; S5. Based on the misalignment identification results, the candidate historical solutions are screened or reconstructed to generate personalized creative recommendation solutions. S6. Update the goal-oriented structure based on customer feedback and generate a revised personalized creative recommendation solution.

[0007] Preferably, the customer demand information includes basic project information, historical communication information, and information about this exhibition; the basic project information includes the customer's industry, brand positioning, budget range, booth area, venue type, and style preference; the historical communication information includes at least one of written communication content, speech transcription content, meeting minutes, and proposal annotations; and the information about this exhibition includes a target description, target audience type, key exhibits, and expected audience behavior.

[0008] Preferably, a surface-level demand profile and a description of the purpose of participation are generated, including: Standardize the client's industry, brand positioning, budget range, booth area, venue type, and style preference in the basic project information to generate a surface-level demand profile; Semantically summarize the target description, target audience type, key display objects, and expected audience behavior in the exhibition information to generate a description of the purpose of participating in the exhibition.

[0009] Preferably, retrieving candidate historical solutions based on the surface-level demand profile includes: In the historical creative database, the current client's surface-level needs profile is matched with the client's industry, budget range, booth area, and style preferences corresponding to the historical creative solutions to obtain candidate historical solutions; The historical creative solutions include basic customer information, exhibition purpose, booth layout, main visual content, display area, interactive area, negotiation area, spatial style, visitor flow, and feedback on solution implementation.

[0010] Preferably, the candidate scheme structure is extracted, including: Extract the display units that play a core role in attracting or expressing the core from the candidate historical schemes, and use them as the main display anchor points; Extract spatial or interactive nodes from candidate historical schemes that play a role in consultation, lead generation, negotiation, scheduling of demonstrations, cooperation explanation, or transaction promotion, and use them as conversion nodes; Extract the path of the audience from the booth entrance, through the main display anchor point, and to the conversion node from the candidate historical schemes, as the audience movement route.

[0011] Preferably, a purpose-oriented structure is generated based on the description of the purpose of participation, including: Based on the description of the exhibition's purpose, determine the core display tasks and core conversion tasks for the current project; Determine the main display anchor points required for the current project based on the core display tasks; Determine the required conversion nodes for the current project based on the core conversion tasks; Based on the location of the booth entrance, the direction of the booth opening, the booth area, and the natural walking path of the audience, determine the audience guidance relationship between the main display anchor point and the conversion node; The goal-oriented structure is generated from the main display anchor points, conversion nodes, and audience guidance relationships required by the current project.

[0012] Preferably, the candidate scheme structure is compared with the goal-oriented structure to generate a misalignment identification result, including: When the main display anchor point in the candidate scheme structure is not guided to the conversion node in the destination guidance structure by the audience's movement, a misalignment result with strong display and weak conversion is generated. When a conversion node exists in the candidate solution structure, but the display content or display task of the main display anchor point in the candidate solution structure is inconsistent with the main display anchor point in the goal-oriented structure, an isolated misalignment result of the conversion node is generated. When the exhibition purpose of the candidate historical solution is inconsistent with the exhibition purpose description of the current project, and the main display anchor point and transformation node in the candidate solution structure serve the exhibition purpose of the candidate historical solution, a purpose migration misalignment result is generated.

[0013] Preferably, the candidate historical schemes are screened or reconstructed based on the misalignment identification results, including: When the misalignment identification result indicates that there is no misalignment between the main display anchor point and the conversion node in the candidate historical solution, the candidate historical solution is retained as the recommended basic solution. When the misalignment identification result indicates that there is a misalignment between the main display anchor point and the conversion node in the candidate historical scheme, the visual style, material expression, color tendency, spatial scale or display form that are consistent with the surface demand profile of the candidate historical scheme are retained, and the main display anchor point, conversion node and audience guidance relationship are reconfigured according to the purpose-oriented structure.

[0014] Preferably, the personalized creative recommendation scheme includes a scheme theme, main display anchor point, conversion node, audience flow, visual style, main display elements, and recommendation reasons; wherein, the recommendation reasons include matching content of the surface demand profile, matching content of the description of the purpose of participation, and filtering or reconstruction content corresponding to the misalignment identification results.

[0015] Preferably, updating the goal-oriented structure based on customer feedback includes: Obtain written, voice-transcribed, or annotated feedback from clients regarding personalized creative recommendations; When customer feedback points to the content, position, or prominence of the main display anchor point, the customer feedback will be categorized as an adjustment to the main display anchor point. When customer feedback points to inquiries, lead generation, negotiations, appointments for demonstrations, or cooperation explanations, the customer feedback will be categorized as a conversion node for adjustment. When customer feedback points to the tour route, interactive elements, or continued guidance after a stop, the customer feedback will be categorized under audience guidance relationship adjustment. The goal-oriented structure is updated based on the classification results, and a revised personalized creative recommendation scheme is generated based on the updated goal-oriented structure.

[0016] Compared with the prior art, the beneficial effects of the present invention are: 1. This invention obtains current customer needs information, generates a surface-level needs profile and a description of the exhibition purpose, and retrieves candidate historical solutions based on the surface-level needs profile. This allows the system to quickly find referenceable historical creative solutions based on explicit dimensions such as the customer's industry, budget range, booth area, and style preferences. Furthermore, this invention extracts the main display anchor point, conversion node, and audience flow from the candidate historical solutions and generates a purpose-oriented structure based on the current customer's exhibition purpose description. This eliminates reliance solely on the similarity between historical solutions and the customer's surface-level profile for recommendations. It avoids the problem in existing technologies where similarity in surface-level profiles is mistakenly equated with similar exhibition purposes, enabling the exhibition creative recommendation process to simultaneously consider both the customer's explicit preferences and the actual display purpose of this exhibition, thus improving the matching degree between creative solutions and the customer's actual needs.

[0017] 2. This invention identifies misalignments such as strong presentation, weak conversion, isolated conversion nodes, and purpose migration by comparing candidate solution structures with goal-oriented structures. Based on the misalignment identification results, it filters or reconstructs historical candidate solutions, ensuring that the main presentation anchor in the recommended solution serves the core presentation task of the current project, and that conversion nodes can handle audience behaviors such as consultation, lead generation, negotiation, scheduled demonstrations, or cooperation explanations required by the current project. Furthermore, this invention updates the goal-oriented structure based on customer text feedback, voice transcription feedback, or solution annotation feedback, generating revised personalized creative recommendation solutions. This allows for continuous refinement across multiple recommendation rounds, focusing on the main presentation anchor, conversion nodes, and audience guidance relationships, rather than simply mechanically adjusting style tags or case similarity. This reduces situations where visual styles appear matching but the presentation focus, audience flow, interaction, and commercial conversion goals deviate from the client's true intentions for participating in the exhibition, improving the accuracy of exhibition design recommendations, customer communication efficiency, and subsequent implementation efficiency. Attached Figure Description

[0018] The accompanying drawings, which are included to provide a further understanding of the invention and form part of this application, illustrate exemplary embodiments of the invention and, together with their description, serve to explain the invention and do not constitute an undue limitation thereof. In the drawings: Figure 1 This is a flowchart illustrating a method for personalized recommendation of exhibition and display ideas based on customer needs profiles, provided in an embodiment of the present invention. Detailed Implementation

[0019] The technical solutions of the present invention will be clearly and completely described below with reference to the accompanying drawings of the embodiments of the present invention. Obviously, the described embodiments are only some embodiments of the present invention, and not all embodiments.

[0020] Examples, such as Figure 1 As shown, this embodiment provides a personalized recommendation method for exhibition and display creative ideas based on customer demand profiles. This method is applied to an exhibition and display creative solution recommendation system, which includes a customer demand information acquisition unit, a customer demand profile generation unit, a historical creative database, a candidate solution structure extraction unit, a purpose-oriented structure generation unit, a misalignment identification unit, a personalized creative recommendation unit, and a customer feedback update unit. The customer demand information acquisition unit is used to acquire the current customer's customer demand information; the customer demand profile generation unit is used to generate a surface demand profile and a description of the exhibition purpose based on the customer demand information; the historical creative database is used to store historical creative solutions; the candidate solution structure extraction unit is used to retrieve candidate historical solutions based on the surface demand profile and extract the candidate solution structure from the candidate historical solutions; the purpose-oriented structure generation unit is used to generate a purpose-oriented structure based on the description of the exhibition purpose; the misalignment identification unit is used to compare the candidate solution structure with the purpose-oriented structure and generate misalignment identification results; the personalized creative recommendation unit is used to filter or reconstruct candidate historical solutions based on the misalignment identification results and generate personalized creative recommendation solutions; the customer feedback update unit is used to update the purpose-oriented structure based on customer feedback and generate the corrected personalized creative recommendation solutions.

[0021] The historical creative database stores past creative proposals. Each proposal includes at least the client's basic information, exhibition purpose, booth layout, main visual content, display area, interactive area, negotiation area, spatial style, visitor flow, and feedback on implementation. Client basic information includes the client's industry, brand positioning, budget range, booth area, venue type, and style preference. The exhibition purpose represents the main exhibition objective of the project corresponding to the historical creative proposal. The booth layout indicates the booth entrance, opening direction, main display area, interactive area, negotiation area, and passageway location. The main visual content represents the key elements of the historical creative proposal that attract visual attention and serve as the main... The content to be expressed; the display area is used to indicate the spatial location of product display, brand display, technology display, case display, or solution display; the interactive area is used to indicate the spatial location of experience, demonstration, explanation, or multimedia interaction; the negotiation area is used to indicate the spatial location of customer consultation, business communication, and cooperation negotiation; the spatial style is used to indicate the visual style, color tendency, material expression, and overall spatial atmosphere of the historical creative solution; the audience flow is used to indicate the path of the audience from the booth entrance through the main display anchor point to the conversion node; the solution implementation feedback is used to indicate the customer feedback, on-site feedback, or business feedback generated after the historical creative solution was implemented.

[0022] In this embodiment, the main display anchor point refers to the display unit that plays a core display role in the exhibition display scheme. The core display role includes attracting the audience's attention, expressing the theme of the booth, highlighting the key display objects, or forming visual memory. The main display anchor point includes at least one of the following: main visual wall, product launch platform, core prototype display area, immersive experience area, technology demonstration area, brand image area, cooperation value display area, and success case display area. In this embodiment, a conversion node refers to a spatial or interactive node in the exhibition scheme that serves as a means of receiving audience behavior. The means of receiving audience behavior include consultation, information collection, negotiation, appointment for demonstration, cooperation explanation, or transaction promotion. A conversion node includes at least one of the following: consultation desk, QR code information collection point, appointment for demonstration entrance, business negotiation area, cooperation policy explanation area, sales consultant reception point, and information collection point. In this embodiment, the surface demand profile describes the explicit needs of the current client in terms of industry, brand positioning, budget range, booth area, venue type, and style preference; the exhibition purpose description describes the main goals that the current client hopes to achieve in this exhibition; the purpose-oriented structure describes the main display anchors, conversion nodes, and audience guidance relationships between the main display anchors and conversion nodes required for the current project; the candidate solution structure describes the existing main display anchors, conversion nodes, and audience flow in the candidate historical solutions; and the misalignment identification result indicates whether there is a misalignment between the main display anchors and conversion nodes between the candidate solution structure and the purpose-oriented structure, and the type of misalignment.

[0023] The method in this embodiment includes the following steps; S1. Obtain the current customer's customer needs information and generate a surface-level needs profile and a description of the purpose of participating in the exhibition; The customer demand information acquisition unit acquires the current customer's customer demand information; the customer demand information includes basic project information, historical communication information, and information on this exhibition. Basic project information includes the client's industry, brand positioning, budget range, booth area, venue type, and style preference; the client's industry refers to the current industry the client belongs to, such as new energy, intelligent manufacturing, medical devices, digital technology, food and beverage, or cultural tourism services; brand positioning refers to the brand level and brand image the client wants to project in the exhibition, such as a high-end brand, an innovative brand, a professional service brand, or an industry solution brand; budget range refers to the amount of money the client can invest in the exhibition project; booth area refers to the area of ​​the client's booth for this exhibition; venue type refers to the type of venue where the exhibition is held or the type of area where the booth is located; style preference refers to the client's preference for the overall visual and spatial expression of the booth, such as a technological feel, a business feel, a minimalist style, an immersive style, an open style, or a high-end style; Historical communication information includes at least one of the following: written communication content, speech-to-text content, meeting minutes, and solution annotations; written communication content refers to the requirements expressed by the client through a requirement form, online communication record, or email text; speech-to-text content refers to the text content generated after the client's voice communication is recognized; meeting minutes are the meeting records generated during the project communication process; and solution annotations are the client's suggestions for modification to existing creative solutions. This exhibition information includes a description of the objectives, target audience types, key exhibits, and expected audience behavior. The objective description is a written statement from the client outlining the purpose of their participation. The target audience type refers to the types of viewers the client hopes to attract, such as purchasing clients, distributors, investors, government agencies, industry experts, media personnel, or general consumers. Key exhibits are the items the client wants to highlight at the exhibition, such as new products, core equipment, technical solutions, brand image, cooperation policies, success stories, or service systems. Expected audience behavior refers to the actions the client hopes visitors will take after visiting the exhibition, such as learning about product highlights, scanning QR codes to leave contact information, scheduling demonstrations, entering the negotiation area, receiving cooperation materials, inquiring about pricing, or expressing interest in cooperation. The customer needs profile generation unit standardizes basic project information to generate a surface-level needs profile. Specifically, the unit standardizes the basic project information according to a pre-existing field dictionary in the historical creative database. This field dictionary includes an industry field dictionary, a brand positioning field dictionary, a budget range field dictionary, a booth area field dictionary, a venue type field dictionary, and a style preference field dictionary. The industry field dictionary maps the industry name, business description, or product category provided by the customer to the customer industry field in the historical creative database. The brand positioning field dictionary maps the brand image description provided by the customer to the brand positioning field in the historical creative database. The budget range field dictionary maps the project budget information provided by the customer to the budget range field in the historical creative database. The booth area field dictionary maps the booth area value or description provided by the customer to the booth area field in the historical creative database. The venue type field dictionary maps the exhibition venue, exhibition area location, or booth type to the venue type field in the historical creative database. The style preference field dictionary maps descriptions such as "tech-savvy," "business-like," "minimalist," "high-end," "immersive," or "open" to the style preference field in the historical creative database. When multiple candidate field values ​​appear in the same basic project information, the customer requirement profile generation unit determines the field values ​​according to the order of the customer-confirmed requirement form, the most recent meeting minutes, the most recent proposal annotations, and other historical communication information. When the customer-confirmed requirement form has clearly recorded the field value, the customer-confirmed requirement form shall prevail. When the customer-confirmed requirement form does not record the corresponding field value, the content recorded in the most recent meeting minutes or the most recent proposal annotations shall prevail. Through the above methods, the customer's industry, brand positioning, budget range, booth area, venue type, and style preference are uniformly converted into surface requirement profile fields that can be retrieved from the historical creative database.

[0024] The surface demand profile generated in this step includes at least the customer's industry, brand positioning, budget range, booth area, venue type, and style preference. This surface demand profile serves as input for retrieving candidate historical solutions in subsequent steps to ensure that the candidate historical solutions are comparable to the current customer in terms of industry, budget range, booth area, and style preference. The customer needs profile generation unit also performs semantic summarization on the exhibition information to generate a description of the exhibition's purpose. Specifically, the customer needs profile generation unit determines the exhibition's purpose description based on the target description, target audience type, key display objects, and expected audience behavior. The target description is used to determine the category of the current customer's purpose for participating in this exhibition; the target audience type is used to limit the main audience targeted by the current project; the key display objects are used to determine the core display tasks that the current project needs to highlight; and the expected audience behavior is used to determine the core conversion tasks that the current project needs to undertake. When the objective description points to a new product launch, the main focus is on showcasing new products or features, and expected audience behavior includes experiencing new products, scheduling demonstrations, or media outreach, the exhibition objective should be defined as a new product launch. When the objective description points to showcasing the company's image, the main focus is on showcasing the brand image or company strength, and expected audience behavior includes creating brand recall, taking photos and sharing them, or following the brand's information portal, the exhibition objective should be defined as a brand showcase. When the objective description points to finding partners, expanding channels, or regional cooperation, and the target audience includes distributors, agents, partners, or purchasing customers, the main focus should be on showcasing cooperation models, success stories, cooperation policies, or implementation details. For the benefit of exhibitors, if the expected audience behavior includes receiving cooperation materials, understanding cooperation policies, or entering the business negotiation area, the purpose of exhibiting should be described as investment promotion and cooperation; if the goal is to obtain sales leads or promote order conversion, and the expected audience behavior includes scanning QR codes to leave contact information, inquiring about quotations, contacting sales consultants, or scheduling follow-up communication, the purpose of exhibiting should be described as sales and customer acquisition; if the goal is to showcase R&D capabilities, technical capabilities, or equipment capabilities, with a focus on showcasing technical principles, core equipment, solutions, or application scenarios, and the expected audience behavior includes professional consultation, scheduling technical demonstrations, or entering the expert explanation area, the purpose of exhibiting should be described as showcasing technical strength. When the exhibition information simultaneously meets the conditions for determining multiple exhibition objectives, the customer demand profile generation unit determines the primary exhibition objective based on the expected audience behavior, and uses the remaining objectives as auxiliary exhibition objectives. The primary exhibition objective is used to subsequently determine the core display tasks and core conversion tasks in the objective-oriented structure, while the auxiliary exhibition objectives are used to supplement the display content or auxiliary conversion content in the objective-oriented structure. In this way, the description of the exhibition objective is not an abstract summary of the customer's intention, but a structured description jointly determined by the target description, target audience type, key display objects, and expected audience behavior. For example, when the objective description includes launching a new product, focusing on showcasing the new product, and expecting audience behavior to be experiencing the new product or media communication, the exhibition objective description represents a new product launch; when the objective description includes finding partners, targeting channel partners or collaborators, focusing on showcasing cooperation models or success stories, and expecting audience behavior to receive cooperation materials or enter the business negotiation area, the exhibition objective description represents investment promotion and cooperation; when the objective description includes showcasing technological strength, targeting industry experts or purchasing clients, focusing on showcasing core technologies, technical principles or equipment capabilities, and expecting audience behavior to schedule demonstrations or professional consultations, the exhibition objective description represents a demonstration of technological strength.

[0025] S2. Retrieve candidate historical solutions based on the surface-level demand profile and extract the structure of the candidate solutions; The candidate solution structure extraction unit retrieves candidate historical solutions from the historical creative database based on the surface demand profile. Specifically, it matches the current customer's surface demand profile with the customer's industry, budget range, booth area, and style preferences corresponding to the historical creative solutions to obtain candidate historical solutions. During the matching process, historical creative solutions with the same or similar industries as the client are retrieved first. Then, historical creative solutions with budget range, booth area, and style preferences that match the current client's surface-level needs profile are selected from the historical creative solutions with the same or similar industries. This results in candidate historical solutions. There can be one or more candidate historical solutions. When there are multiple candidate historical solutions, candidate solution structure extraction is performed on each candidate historical solution. The candidate scheme structure extraction unit extracts the candidate scheme structure from the candidate historical schemes; the candidate scheme structure includes the main display anchor point that plays a core display role, the transformation node that plays a role in receiving audience behavior, and the audience movement line; Specifically, the candidate scheme structure extraction unit extracts the candidate scheme structure based on the booth layout, main visual content, display area naming, interactive area naming, negotiation area naming, functional area labeling, visitor flow and scheme implementation feedback that have been recorded in the candidate historical schemes. For the main display anchor point, the candidate solution structure extraction unit extracts it from the main visual content, display area naming, key display object labeling, and booth layout of the candidate historical solutions. When a display unit is labeled as a main visual area, brand image area, product launch area, core prototype display area, technology demonstration area, cooperation value display area, success case display area, or other display area that undertakes the task of expressing the theme in the candidate historical solutions, the display unit is determined as the main display anchor point. When the candidate historical solutions do not directly label the main display anchor point, the candidate solution structure extraction unit determines whether the display unit is the main display anchor point based on whether the display unit is located in the visible area of ​​the entrance, whether it carries the theme of the solution, whether it carries the key display object, and whether it connects to the subsequent interactive area or conversion node. For conversion nodes, the candidate solution structure extraction unit extracts data from the naming of negotiation areas, consultation areas, interactive area functions, lead generation entry points, appointment entry points, document collection points, and sales reception areas in the candidate historical solutions. When a spatial node or interactive node is labeled as a consultation desk, QR code lead generation point, appointment demonstration entry point, business negotiation area, cooperation policy explanation area, sales consultant reception point, document collection point, or sales promotion area, that spatial node or interactive node is identified as a conversion node. When there are no direct conversion nodes in the candidate historical solutions, the candidate solution structure extraction unit determines whether it is a conversion node based on whether the spatial node or interactive node plays a role in consultation, lead generation, negotiation, appointment demonstration, cooperation explanation, or sales promotion. For audience movement, the candidate scheme structure extraction unit extracts information based on the booth entrance location, booth opening direction, passageway location, functional area connection relationship, and existing audience movement field from the candidate historical schemes. The audience movement represents the path taken by the audience from the booth entrance through the main display anchor point to the conversion node. When a clear audience movement field exists in the candidate historical scheme, it is used first. When no clear audience movement field exists in the candidate historical scheme, the path taken by the audience from the entrance to the main display anchor point and then to the conversion node is determined based on the booth entrance location, booth opening direction, passageway location, and the spatial connection relationship between the main display anchor point, interactive area, and conversion node, and is used as the audience movement. In this way, the main display anchor points, conversion nodes, and audience flow in the candidate scheme structure are all derived from the existing structured fields, area names, function labels, or booth layout information in the candidate historical schemes, rather than being determined solely based on subjective evaluation.

[0026] S3. Generate a purpose-oriented structure based on the description of the purpose of participation; The purpose-oriented structure generation unit determines the core display tasks and core conversion tasks of the current project based on the description of the exhibition purpose; The core display task refers to the content of the current project that the audience most needs to perceive, understand, or remember first. The core display task is determined based on the description of the exhibition's purpose. For example, if the exhibition purpose describes a new product launch, the core display task is to highlight the new product's appearance, functional highlights, and the sense of ceremony surrounding the launch; if the exhibition purpose describes a brand showcase, the core display task is to highlight the brand image, corporate strength, and brand memorability; if the exhibition purpose describes investment and cooperation, the core display task is to highlight the cooperation model, market benefits, successful implementation cases, and cooperation value; if the exhibition purpose describes sales and customer acquisition, the core display task is to highlight product benefits, application effects, and the ability to solve customer pain points; if the exhibition purpose describes a demonstration of technological strength, the core display task is to highlight the technical principles, R&D capabilities, core equipment, and application scenarios. The core conversion task refers to the behavior that the current project hopes visitors will complete during their visit. The core conversion task is determined based on the description of the exhibition's purpose, the type of target audience, and the expected audience behavior. For example, if the exhibition's purpose describes a new product launch, the core conversion task is to guide visitors to experience the new product, schedule a demonstration, or access the inquiry portal. If the exhibition's purpose describes investment and cooperation, the core conversion task is to guide visitors to collect cooperation materials, understand cooperation policies, and enter the business negotiation area. If the exhibition's purpose describes sales and customer acquisition, the core conversion task is to guide visitors to scan a QR code to leave their contact information, inquire about pricing, or contact a sales consultant. If the exhibition's purpose describes a demonstration of technological strength, the core conversion task is to guide visitors to the technical explanation area, schedule a technical demonstration, or conduct professional negotiations.

[0027] The objective-oriented structure generation unit determines the main display anchor points required for the current project based on the core display task. If the core display task is to highlight the appearance and functional highlights of the new product, the main display anchor points required for the current project can be determined as the new product display stand, the main visual release area, and the product experience area. If the core display task is to highlight the cooperation model and success cases, the main display anchor points required for the current project can be determined as the cooperation value display area, the success case display area, and the brand image display area. If the core display task is to highlight the technical principles and application scenarios, the main display anchor points required for the current project can be determined as the technical principle display area, the core equipment display area, and the application scenario display area. The goal-oriented structure generation unit determines the conversion nodes required for the current project based on the core conversion task. If the core conversion task is to schedule a demonstration, the conversion nodes required for the current project can be the demonstration appointment entrance and the consultation desk. If the core conversion task is to form an intention to invest and cooperate, the conversion nodes required for the current project can be the cooperation policy explanation area and the business negotiation area. If the core conversion task is to sell and acquire customers, the conversion nodes required for the current project can be the QR code lead generation point, the quotation consultation area, and the sales consultant reception point. The purpose-oriented structure generation unit determines the visitor guidance relationship between the main display anchor point and the conversion node based on the booth entrance location, booth opening direction, booth area, and the natural walking path of the visitors. Specifically, the natural walking path of the visitors is determined based on the booth entrance location, booth opening direction, main aisle direction, booth area, booth layout, and the connection relationships between various functional areas. The booth entrance location determines the starting point for visitors entering the booth; the booth opening direction determines the direction the booth is open to the main or secondary aisles; the main aisle direction determines the main walking direction of visitors at the exhibition; the booth area limits the spatial configuration range of the main display anchor point, conversion node, and intermediate display area; the booth layout determines the relative positions of each display area, interactive area, and negotiation area; and the connection relationships between various functional areas determine the accessible path for visitors to move from one area to the next. When determining audience guidance relationships, the purpose-oriented structure generation unit not only identifies the main display anchors and conversion nodes required for the current project, but also the sequence of connection between the main display anchors and conversion nodes. This sequence includes at least the main display anchors that the audience first encounters, the display or interactive areas that follow the main display anchors, and the final conversion node reached. If the current project is for investment cooperation, the audience guidance relationship can be determined as follows: from the brand image display area to the cooperation value display area, then to the success case display area, and finally to the cooperation policy explanation area and business negotiation area. If the current project is for new product launch, the audience guidance relationship can be determined as follows: from the main visual launch area to the product experience area, then to the appointment demonstration entrance or intention consultation entrance. If the current project is for showcasing technical strength, the audience guidance relationship can be determined as follows: from the technical principle display area to the core equipment display area, then to the application scenario display area and professional negotiation area. Audience guidance relationships are used to indicate how the main display anchor points required for the current project guide the audience to the conversion node through spatial location, information hierarchy, visual guidance, interactive engagement, or personnel reception. For example, in a business cooperation project, the audience guidance relationship could be: the brand image display area at the booth entrance guides the audience to the success case display area, the success case display area guides the audience to the cooperation policy explanation area, and the cooperation policy explanation area guides the audience to the business negotiation area. In a new product launch project, the audience guidance relationship could be: the main visual release area guides the audience to the product experience area, and the product experience area guides the audience to the appointment demonstration entrance or the intention consultation entrance. In a technology strength display project, the audience guidance relationship could be: the technology principle display area guides the audience to the core equipment display area, the core equipment display area guides the audience to the application scenario display area, and the application scenario display area guides the audience to the professional negotiation area. Through the above methods, the audience guidance relationship in the purpose-oriented structure has a clear spatial source and path basis. Its generation process depends on the location of the booth entrance, the direction of the booth opening, the direction of the main passage, the booth area, the booth layout, and the connection relationship of functional areas, rather than being determined solely based on the abstract exhibition purpose.

[0028] S4. Compare the candidate scheme structure with the goal-oriented structure to generate misalignment identification results; The misalignment identification unit compares the candidate scheme structure corresponding to each candidate historical scheme with the goal-oriented structure of the current project to generate misalignment identification results; Specifically, the misalignment detection unit compares the main display anchor point, the conversion node, and the audience movement path. When comparing the main display anchor point, it compares whether the display content and tasks carried by the main display anchor point in the candidate scheme structure are consistent with the display content and tasks required to be carried by the main display anchor point in the goal-oriented structure. When comparing the conversion node, it compares whether the audience behavior carried by the conversion node in the candidate scheme structure is consistent with the audience behavior required to be carried by the conversion node in the goal-oriented structure. When comparing the audience movement path, it compares whether the audience movement path in the candidate scheme structure can enable the audience to reach the conversion node in the goal-oriented structure from the main display anchor point in the candidate scheme structure. The content to be displayed includes new products, brand image, cooperation value, success stories, technical principles, core equipment or application scenarios; the display tasks include new product launches, brand display, investment cooperation, sales and customer acquisition, technical strength demonstration, channel recruitment or project reporting; audience behaviors include inquiries, leaving contact information, negotiations, scheduling demonstrations, cooperation explanations, receiving materials or promoting transactions; through the above comparison, the misalignment identification unit generates misalignment results of strong display, weak conversion, isolated conversion node, purpose migration, or no misalignment between the main display anchor point and the conversion node.

[0029] Furthermore, the misalignment detection unit compares the main display anchor point in the candidate solution structure with the main display anchor point in the purpose-oriented structure to determine whether the display content and display task of the main display anchor point in the candidate solution structure are consistent with those of the main display anchor point in the purpose-oriented structure. The display content refers to the specific object expressed by the main display anchor point, such as new products, brand image, cooperation value, success cases, technical principles, or core equipment. The display task refers to the purpose undertaken by the main display anchor point in the exhibition display solution, such as attracting attention, highlighting new products, explaining cooperation value, demonstrating technical strength, or establishing brand memory. The misalignment detection unit also compares the conversion nodes in the candidate solution structure with the conversion nodes in the goal-oriented structure to determine whether the conversion nodes in the candidate solution structure can undertake the core conversion tasks in the goal-oriented structure. If the core conversion task of the current project is business cooperation, but the candidate solution structure only sets up media shooting points and consultation desks after product experience, then the conversion nodes in the candidate solution structure cannot fully undertake the cooperation explanation and business negotiation tasks required for business cooperation. If the core conversion task of the current project is new product experience appointment, but the conversion nodes in the candidate solution structure are mainly cooperation negotiation areas, then the conversion nodes in the candidate solution structure cannot fully undertake the experience appointment tasks required for new product launch. The misalignment detection unit also compares the audience movement in the candidate scheme structure with the audience guidance relationship in the destination guidance structure to determine whether the audience movement in the candidate scheme structure can guide the audience from the main display anchor point to the conversion node in the destination guidance structure. If the audience passes the main display anchor point in the candidate scheme structure and the movement directly guides the audience away from the exhibition stage or into an area unrelated to the core conversion task of the current project, then the audience movement in the candidate scheme structure cannot satisfy the audience guidance relationship in the destination guidance structure. When the main display anchor point in the candidate scheme structure is not guided to the conversion node in the destination guidance structure by the audience movement, the misalignment identification unit generates a misalignment result with strong display and weak conversion. This misalignment result indicates that the candidate historical scheme has strong visual appeal or display expression ability, but cannot effectively meet the audience behavior required by the current project. When a conversion node exists in the candidate solution structure, but the content or task of the main display anchor point in the candidate solution structure is inconsistent with the main display anchor point in the goal-oriented structure, the misalignment identification unit generates an isolated misalignment result for the conversion node. This misalignment result indicates that although the candidate historical solution has consultation, lead generation, negotiation or appointment demonstration areas, the audience has not formed a sufficient understanding or accumulated interest through the main display anchor point suitable for the current project before reaching the conversion node. When the exhibition purpose of a candidate historical solution is inconsistent with the exhibition purpose description of the current project, and the main display anchor point and conversion node in the candidate solution structure serve the exhibition purpose of the candidate historical solution, the misalignment identification unit generates a purpose migration type misalignment result; this misalignment result indicates that the spatial structure and conversion path of the candidate historical solution are applicable to the historical project, but not applicable to the current customer's exhibition purpose. When the main display anchor point in the candidate scheme structure corresponds to the main display anchor point in the destination guidance structure, the conversion node in the candidate scheme structure corresponds to the conversion node in the destination guidance structure, and the audience movement in the candidate scheme structure can form an audience guidance relationship from the main display anchor point to the conversion node, the misalignment recognition unit generates a recognition result that there is no misalignment between the main display anchor point and the conversion node.

[0030] S5. Based on the misalignment identification results, the candidate historical solutions are screened or reconstructed to generate personalized creative recommendation solutions. The personalized creative recommendation unit filters or reconstructs candidate historical solutions based on the misalignment identification results to generate personalized creative recommendation solutions. When the misalignment identification result indicates that there is no misalignment between the main display anchor point and the conversion node in the candidate historical solution, the personalized creative recommendation unit retains the candidate historical solution as the basic recommendation solution and makes adaptive adjustments to the basic recommendation solution based on the current customer's brand positioning, budget range, booth area and style preferences. The adaptive adjustments include adjusting the solution theme, visual style, main display elements, material expression, color tendency and spatial scale to make it consistent with the current customer's surface needs profile. When the misalignment identification result indicates that there is a misalignment between the main display anchor point and the conversion node in the candidate historical solution, the personalized creative recommendation unit will not recommend the candidate historical solution as a complete solution directly. Instead, it will retain the visual style, material expression, color tendency, spatial scale or display form of the candidate historical solution that is consistent with the surface demand profile, and reconfigure the main display anchor point, conversion node and audience guidance relationship according to the purpose-oriented structure. Specifically, when the misalignment identification result is a strong display but weak conversion misalignment result, the personalized creative recommendation unit retains the visual style and spatial expression methods that can attract the audience's attention in the candidate historical solutions, and supplements or adjusts the conversion nodes according to the purpose-oriented structure, so that the audience can enter the conversion node required by the current project after passing the main display anchor point; for example, in investment cooperation projects, the consultation desk originally used for new product experience is adjusted to a cooperation policy explanation area and a business negotiation area, and the successful case display content is set between the main display anchor point and the business negotiation area; When the misalignment identification result is an isolated misalignment result of the conversion node, the personalized creative recommendation unit retains the existing conversion node settings in the candidate historical solutions and adjusts the main display anchor point according to the purpose-oriented structure, so that the audience can access the display content that conforms to the core display task of the current project before entering the conversion node; for example, in a technical strength display project, the main visual wall originally used for brand image expression is adjusted to a technical principle display area and a core equipment display area, so that professional audiences can understand the current client's technical capabilities before entering the negotiation area; When the misalignment identification result is a purpose-transfer type misalignment result, the personalized creative recommendation unit retains the visual style, material expression, color tendency, spatial scale or display form consistent with the surface demand profile in the candidate historical solution, and reconstructs the main display anchor point, conversion node and audience guidance relationship that are consistent with the current project's exhibition purpose; for example, if the original exhibition purpose of the candidate historical solution was a new product launch, while the current project's exhibition purpose is investment cooperation, the product launch platform, media shooting point and new product experience path in the candidate historical solution will not be directly adopted. Instead, based on the purpose-oriented structure of the current project, a continuous guidance path will be constructed between the cooperation value display area, the success case display area, the cooperation policy explanation area and the business negotiation area. The personalized creative recommendation unit generates personalized creative recommendation schemes including scheme theme, main display anchor point, conversion node, audience flow, visual style, main display elements, and recommendation reasons. The scheme theme summarizes the creative direction of the recommended scheme; the main display anchor point indicates the display unit that plays a core display role in the recommended scheme; the conversion node indicates the spatial node or interactive node that plays a role in connecting audience behavior in the recommended scheme; the audience flow indicates the path that the audience takes from the booth entrance, through the main display anchor point, to the conversion node; the visual style indicates the color, material, light and shadow, shape, and spatial atmosphere of the recommended scheme; the main display elements indicate the main visual content, display installations, interactive content, text content, and auxiliary display content that need to be set in the recommended scheme; the recommendation reasons include matching content of the surface demand profile, matching content of the description of the purpose of participation, and the filtering or reconstruction content corresponding to the misalignment identification results.

[0031] S6. Update the goal-oriented structure based on customer feedback and generate a revised personalized creative recommendation solution; The customer feedback update unit obtains customer feedback on personalized creative recommendation solutions; customer feedback includes text feedback, voice transcription feedback, or solution annotation feedback. The customer feedback update unit identifies the target of customer feedback and categorizes it into main display anchor point adjustment, conversion node adjustment, or audience guidance relationship adjustment. Specifically, the customer feedback update unit determines the attribution of customer feedback based on object words, behavior words, and path words in the customer feedback; the object words are used to represent the display objects that the customer feedback focuses on, the behavior words are used to represent the audience behaviors that the customer feedback focuses on, and the path words are used to represent the visitor paths or spatial connections that the customer feedback focuses on. When customer feedback contains at least one of the following keywords: product, brand, technology, case studies, cooperation value, cooperation benefits, main visual, display content, display position, prominence, or core highlights, the customer feedback update unit will categorize the customer feedback under main display anchor adjustment. Main display anchor adjustment is used to update the main display anchor in the purpose-oriented structure so that the display content, display position, or prominence of the main display anchor is consistent with the customer feedback. For example, if the customer feedback is that the product is not prominent enough, the cooperation value is not obvious, the technical strength is not strongly expressed, or the main visual does not reflect the brand positioning, the customer feedback will be categorized under main display anchor adjustment.

[0032] When customer feedback contains at least one behavioral word from the categories of consultation, lead generation, negotiation, appointment, cooperation explanation, document collection, quotation, reception, and cooperation policy, the customer feedback update unit will classify the customer feedback as a conversion node adjustment. Conversion node adjustment is used to update the conversion nodes in the goal-oriented structure so that the spatial location, functional content, or interaction entry of the conversion nodes are consistent with the customer feedback. For example, if the customer feedback is that the negotiation area is not obvious, the location for consultation is unclear, the location for collecting cooperation materials is unclear, or the appointment demonstration entry is not natural enough, the customer feedback will be classified as a conversion node adjustment. When customer feedback contains at least one of the following path words: path, movement, connection, next step, guidance, detour, after viewing, after interaction, after staying, the customer feedback update unit will classify the customer feedback into audience guidance relationship adjustment. Audience guidance relationship adjustment is used to update the path connection relationship between the main display anchor point and the conversion node in the goal-oriented structure. For example, when the customer feedback is that the visitor detours after viewing the display and does not know where to go next, there is no connection to the consultation area after the interactive experience, or there is no further guidance after the customer stays, the customer feedback will be classified into audience guidance relationship adjustment. When the same customer feedback contains multiple categories of words, including object words, behavior words, and path words, the customer feedback update unit generates corresponding feedback attribution results and updates the main display anchor, conversion node, or audience guidance relationship in the purpose-oriented structure accordingly. For example, when the customer feedback is that the benefits of cooperation are not clear enough and the customer does not know how to negotiate after reading it, the unclear benefits of cooperation are classified as main display anchor adjustment, and the lack of understanding of how to negotiate are classified as conversion node adjustment and audience guidance relationship adjustment. Through the above method, customer feedback can be clearly classified into specific adjustment objects in the purpose-oriented structure and used to generate a revised personalized creative recommendation solution.

[0033] The customer feedback update unit updates the goal-oriented structure based on the categorization results. When customer feedback is categorized into main display anchor point adjustments, the main display anchor point in the goal-oriented structure is updated to ensure its content, location, or prominence aligns with the customer feedback. When customer feedback is categorized into conversion node adjustments, the conversion node in the goal-oriented structure is updated to ensure its spatial location, functional content, or interactive entry point aligns with the customer feedback. When customer feedback is categorized into audience guidance relationship adjustments, the audience guidance relationship in the goal-oriented structure is updated to make the path from the main display anchor point to the conversion node clearer. The customer feedback update unit sends the updated purpose-oriented structure to the misalignment identification unit and the personalized creative recommendation unit; the misalignment identification unit re-compares the candidate solution structures based on the updated purpose-oriented structure and generates an updated misalignment identification result; the personalized creative recommendation unit adjusts the personalized creative recommendation solution based on the updated misalignment identification result and generates a corrected personalized creative recommendation solution.

[0034] The following example, using a creative exhibition recommendation from a new energy industry client at an industry exhibition, illustrates the implementation process of this invention. The current client is in the new energy industry and plans to participate in a comprehensive industry exhibition. Basic client information includes: the client's industry is new energy; the brand positioning is a high-end technology company; the budget is medium to high; the booth area is 300 square meters; the venue type is the main hall of a comprehensive industry exhibition; and the style preference is technological, minimalist, and high-end. Historical communication information includes client requirement forms, project meeting minutes, and solution annotations. The client requested a booth that showcase technological sophistication and collaborative value in the requirement form. The project meeting minutes indicate the client's focus on attracting channel partners and collaborators. The solution annotations indicate the client felt the previous case studies were effective, but the cooperation path was unclear. This exhibition information includes a target description, target audience type, key exhibitors, and expected audience behavior. The target description is to find regional partners and showcase existing successful cases at the exhibition. The target audience type includes channel partners, purchasing clients, and partners. The key exhibitors are cooperation models, success stories, and core solutions. Expected audience behavior includes understanding cooperation policies, receiving cooperation materials, and entering the business negotiation area. In step S1, the customer demand profile generation unit generates a surface demand profile and a description of the purpose of participating in the exhibition based on the aforementioned customer demand information. The customer demand profile generation unit maps new energy to the customer's industry field based on the industry field dictionary; maps high-end technology companies to brand positioning fields based on the brand positioning field dictionary; maps medium-to-high budgets to budget range fields based on the budget range field dictionary; maps 300 square meters to the booth area field based on the booth area field dictionary; maps the main hall of a comprehensive industry exhibition to the venue type field based on the venue type field dictionary; and maps a sense of technology, simplicity, and high-end style to style preference fields based on the style preference field dictionary. The resulting surface demand profile represents the current customer as being in the new energy industry, a high-end technology company, with a medium-to-high budget, a 300-square-meter booth, in the main hall of a comprehensive industry exhibition, and with a preference for a sense of technology, simplicity, and high-end style. The customer needs profile generation unit further generates a description of the purpose of the exhibition based on the target description, target audience type, key display objects, and expected audience behavior. Since the target description is aimed at finding regional partners, the target audience type includes channel partners, purchasing customers, and partners, the key display objects include cooperation models, success stories, and core solutions, and the expected audience behavior includes understanding cooperation policies, receiving cooperation materials, and entering the business negotiation area, the purpose of the exhibition is determined to be investment promotion and cooperation, and the display of technical strength is used as a supplementary purpose of the exhibition.

[0035] In step S2, the candidate solution structure extraction unit retrieves three candidate historical solutions from the historical creative database based on the surface demand profile. The first candidate historical solution is a new product launch solution for a new energy company, with a client in the new energy industry, a mid-to-high budget, a booth area of ​​320 square meters, and a style preference of technological and high-end. The second candidate historical solution is a brand display solution for a new energy company, with a client in the new energy industry, a mid-to-high budget, a booth area of ​​280 square meters, and a style preference of simplicity and business. The third candidate historical solution is a business cooperation solution for a new energy company, with a client in the new energy industry, a mid-to-high budget, a booth area of ​​300 square meters, and a style preference of technological and business. The candidate solution structure extraction unit extracted the candidate solution structures of three candidate historical solutions respectively. The booth layout of the first candidate historical solution was marked with a product launch platform, a large main visual screen, a product experience area, and an information desk. The main visual content was marked with the theme of new product launch. The audience flow field recorded that after entering from the entrance, the audience first passed the large main visual screen, then entered the product launch platform and the product experience area, and finally arrived at the information desk. Therefore, the candidate solution structure extraction unit determined the product launch platform and the large main visual screen as the main display anchor points, the information desk after the product experience as the conversion node, and the booth entrance, the large main visual screen, the product launch platform, the product experience area, and the information desk as the audience flow. The second candidate historical design's booth layout includes a brand image wall, a corporate strength display area, a materials collection point, and a reception desk. The main visual content indicates the brand display theme, and the visitor flow field records that visitors enter from the entrance, pass through the brand image wall and corporate strength display area, and then reach the materials collection point and reception desk. Therefore, the candidate design structure extraction unit identifies the brand image wall and corporate strength display area as the main display anchor points, the materials collection point and reception desk as conversion nodes, and the booth entrance, brand image wall, corporate strength display area, materials collection point, and reception desk as the visitor flow. The third candidate historical design's booth layout includes a cooperation value display area, a success story display area, a cooperation policy explanation area, and a business negotiation area. The main visual content highlights the investment and cooperation theme. The visitor flow field indicates that visitors enter from the entrance, pass through the brand image display area, the cooperation value display area, and the success story display area, and then reach the cooperation policy explanation area and the business negotiation area. Therefore, the candidate design structure extraction unit identifies the cooperation value display area and the success story display area as the main display anchor points, the cooperation policy explanation area and the business negotiation area as conversion nodes, and the booth entrance, brand image display area, cooperation value display area, success story display area, cooperation policy explanation area, and business negotiation area as the visitor flow.

[0036] In step S3, the purpose-oriented structure generation unit determines the core display task and core conversion task based on the current customer's exhibition purpose description; the current customer's core display task is to highlight the cooperation model, success stories, implementation benefits and core solutions; the current customer's core conversion task is to guide channel partners, purchasing customers or partners to understand the cooperation policy, obtain cooperation materials and enter the business negotiation area. The purpose-oriented structure generation unit determines the main display anchor points required for the current project based on the core display task: the cooperation value display area, the success case display area, and the core solution display area. Based on the core conversion task, the unit determines the conversion nodes required for the current project: the cooperation policy explanation area, the information collection point, and the business negotiation area. The unit generates visitor guidance relationships based on the booth entrance location, booth opening direction, main aisle direction, booth area, and the natural walking path of the audience. Specifically, the booth entrance is taken as the starting point for visitors entering the booth, the opening direction facing the main aisle is taken as the main direction for visitors entering the booth, and the 300-square-meter booth area is taken as the space configuration range. Based on the connection relationships between the functional areas, it is determined that after entering the booth from the entrance, visitors will first see the brand image display area, then the cooperation value display area, followed by the success case display area and the core solution display area, then the cooperation policy explanation area and the information collection point, and finally the business negotiation area. The purpose-oriented structure consists of the aforementioned main display anchor points, conversion nodes, and visitor guidance relationships.

[0037] In step S4, the misalignment identification unit compares the candidate scheme structures of the three candidate historical schemes with the goal-oriented structure of the current project. For the first candidate historical solution, the main display anchor points are the product launch platform and the large main visual screen, with the content being new products and the task being new product launches. The conversion node is the consultation desk after product experience, and the audience behavior it handles is mainly consultation after experiencing new products. The audience flow is: booth entrance, large main visual screen, product launch platform, product experience area, consultation desk. The main display anchor points required for the current project are the cooperation value display area, success case display area, and core solution display area. The required conversion nodes are the cooperation policy explanation area, information collection point, and business negotiation area. The audience behavior required for the current project is to understand the cooperation policy, collect cooperation materials, and enter the business negotiation area. Therefore, although the first candidate historical solution is similar to the current client's surface-level needs profile, its main display anchor points and conversion nodes serve the purpose of new product launches, while the current project's exhibition purpose is investment promotion and cooperation. The misalignment identification unit generates purpose migration-type misalignment results. At the same time, since the audience flow of the first candidate historical solution cannot guide the audience to the cooperation policy explanation area, information collection point, and business negotiation area, the misalignment identification unit also generates strong display and weak conversion-type misalignment results. For the second candidate historical solution, the main display anchor points are the brand image wall and the corporate strength display area, which display the brand image and corporate strength, and the display task is brand display; the conversion nodes are the information collection point and the reception desk. Although this candidate historical solution has information collection points and a reception desk, the main display anchor points mainly serve brand display and do not highlight the cooperation model, success cases, and implementation benefits. The main display anchor points required for the current project are the cooperation value display area, the success case display area, and the core solution display area. Therefore, the misalignment identification unit generates an isolated misalignment result for the conversion node. For the third candidate historical scheme, the main display anchor points are the cooperation value display area and the success case display area, the display content of which is cooperation value and success cases, and the display task is investment promotion and cooperation; the conversion nodes are the cooperation policy explanation area and the business negotiation area, and the audience behaviors they undertake are understanding cooperation policies and business negotiations; the audience flow can enable the audience to enter the cooperation value display area and the success case display area from the brand image display area, and then enter the cooperation policy explanation area and the business negotiation area; the candidate scheme structure of the third candidate historical scheme is consistent with the purpose-oriented structure of the current project, and the misalignment identification unit generates identification results where there is no misalignment between the main display anchor point and the conversion node.

[0038] In step S5, the personalized creative recommendation unit generates a personalized creative recommendation scheme based on the misalignment recognition result; For the first candidate historical scheme, the personalized creative recommendation unit does not directly adopt its product launch platform, large main visual screen, media communication points, and product experience path. Instead, it retains the technological visual style, material expression, lighting atmosphere, and spatial scale expression, and reconfigures the main display anchor point, conversion node, and audience guidance relationship according to the current project's purpose-oriented structure. The reconstructed scheme adjusts the original product launch platform into a cooperation value display area, adjusts some product experience areas into core solution display areas, adjusts the original consultation desk into a cooperation policy explanation area, and sets up a business negotiation area after the cooperation policy explanation area, so that the audience can enter the success case display from the cooperation value display, and then enter the cooperation policy explanation and business negotiation. For the second candidate historical scheme, the personalized creative recommendation unit retains its brand image wall, simplified spatial style and reception area layout, but adjusts the content of the main display anchor point, adding a cooperation value display area and a success case display area after the brand image wall, and spatially connecting the information collection point with the cooperation policy explanation area, thus reconstructing it from a brand display scheme into an investment promotion and cooperation scheme. For the third candidate historical scheme, the personalized creative recommendation unit retains it as the basic recommendation scheme and makes adaptive adjustments to the scheme theme, visual style and main display elements based on the current client's brand positioning, budget range, booth area and style preferences; The personalized creative recommendation unit ultimately generated three sets of personalized creative recommendation schemes. The first set of schemes was a technology-themed investment promotion and cooperation display scheme. The main display anchors were the cooperation value display area, the success case display area, and the core solution display area. The conversion nodes were the cooperation policy explanation area, the information collection point, and the business negotiation area. The audience flow was from the booth entrance, through the brand image display area, the cooperation value display area, the success case display area, the cooperation policy explanation area, the information collection point, and the business negotiation area. The visual style was technology-themed, simple, and high-end. The main display elements included the brand's main visual, cooperation model illustrations, implementation case displays, cooperation policy explanations, and negotiation space. The reasons for the recommendation included: the scheme matched the current client's new energy industry, medium to high budget, 300-square-meter booth, and technology-themed style preferences; the scheme matched the current client's exhibition purpose of investment promotion and cooperation; and the scheme had reconstructed the purpose-shifting misalignment and the strong display / weak conversion misalignment in the previous new product launch schemes. The second set of proposals focuses on brand endorsement and cooperation conversion. The main display anchors are the brand image display area, the company strength display area, and the success story display area. Conversion points include the information distribution point, the cooperation policy explanation area, and the business negotiation area. The visitor flow is: booth entrance, brand image display area, company strength display area, success story display area, information distribution point, cooperation policy explanation area, and business negotiation area. The reasons for recommendation include: this proposal retains the simplified spatial style of previous brand display proposals while supplementing the display of cooperation value and explanation of cooperation policies, correcting the isolated and misaligned conversion points. The third set of proposals is a cooperation value-oriented investment promotion and display plan. The main display anchors are the cooperation value display area and the success case display area. The conversion nodes are the cooperation policy explanation area and the business negotiation area. The audience flow is from the booth entrance, brand image display area, cooperation value display area, success case display area, cooperation policy explanation area, and business negotiation area. The reasons for recommendation include: This plan is consistent with the purpose-oriented structure of the current project, and there is no misalignment between the main display anchors and conversion nodes.

[0039] In step S6, the customer provides feedback on the first set of personalized creative recommendation solutions: the overall technological feel is acceptable, but the cooperation benefits and how to negotiate with the customer are not clear enough. The customer feedback update unit obtains this textual feedback and determines the category of the customer feedback according to the object words, behavioral words, and path words in the customer feedback. Among them, cooperation benefits belong to object words, negotiation belongs to behavioral words, and how to negotiate points to both conversion nodes and audience guidance relationships. Therefore, the customer feedback update unit categorizes the unclear cooperation benefits under the main display anchor point adjustment and the unclear customer negotiation methods under the conversion node adjustment and audience guidance relationship adjustment. The customer feedback update unit updates the purpose-oriented structure based on the classification results. In the updated purpose-oriented structure, the main display anchor point adds cooperation benefit display content, and the cooperation benefit display content is placed between the success case display area and the cooperation policy explanation area. In the conversion node, the entrance position of the business negotiation area is changed from the side and rear of the booth in the original plan to a visible position after the cooperation policy explanation area. The audience guidance relationship is updated to: Booth entrance, brand image display area, cooperation value display area, success case display area, cooperation benefit display content, cooperation policy explanation area, business negotiation area. The misalignment identification unit re-compares the first set of schemes with the updated purpose-oriented structure, confirming that the main display anchor point in the first set of schemes can highlight the cooperation value, success cases and cooperation benefits, the conversion node can undertake the explanation of cooperation policies and business negotiations, and the audience flow can guide the audience from the main display anchor point to the business negotiation area; the personalized creative recommendation unit generates a corrected personalized creative recommendation scheme based on the updated misalignment identification results. The revised personalized creative recommendation scheme includes the scheme theme, main display anchor points, conversion nodes, audience flow, visual style, main display elements, and reasons for recommendation. The scheme theme is a cooperative benefit-enhancing new energy investment promotion display scheme. The main display anchor points include the cooperative value display area, the success case display area, and the cooperative benefit display content. The conversion nodes include the cooperative policy explanation area and the business negotiation area. The audience flow is: booth entrance, brand image display area, cooperative value display area, success case display area, cooperative benefit display content, cooperative policy explanation area, and business negotiation area. The visual style is technological, simple, and high-end. The main display elements include the brand's main visual, cooperative value illustration, success case display, cooperative benefit explanation, cooperative policy explanation, and business negotiation space. The reasons for recommendation include: this scheme matches the current client's surface-level needs profile; this scheme matches the purpose of investment promotion and cooperation exhibition; this scheme has enhanced the cooperative benefit display content based on client feedback and adjusted the audience guidance relationship between the business negotiation area and the cooperative policy explanation area.

[0040] The above description is only a preferred embodiment of the present invention, but the scope of protection of the present invention is not limited thereto. Any equivalent substitutions or modifications made by those skilled in the art within the scope of the technology disclosed in the present invention, based on the technical solution and inventive concept of the present invention, should be covered within the scope of protection of the present invention.

Claims

1. A method for personalized recommendation of exhibition and display creative ideas based on customer needs profiles, characterized in that: Includes the following steps: S1. Obtain the current customer's customer needs information and generate a surface-level needs profile and a description of the purpose of participating in the exhibition; S2. Based on the surface demand profile, retrieve candidate historical solutions and extract the structure of the candidate solutions. The structure of the candidate solutions includes the main display anchor point that plays a core display role, the conversion node that plays a role in receiving audience behavior, and the audience movement line. S3. Generate a purpose-oriented structure based on the description of the exhibition purpose. The purpose-oriented structure includes the main display anchor points, conversion nodes, and audience guidance relationships required for the current project. S4. Compare the candidate scheme structure with the goal-oriented structure to generate misalignment identification results; S5. Based on the misalignment identification results, the candidate historical solutions are screened or reconstructed to generate personalized creative recommendation solutions. S6. Update the goal-oriented structure based on customer feedback and generate a revised personalized creative recommendation solution.

2. The method for personalized recommendation of exhibition and display ideas based on customer demand profiles according to claim 1, characterized in that, The client's needs information includes basic project information, historical communication information, and information about this exhibition. The basic project information includes the client's industry, brand positioning, budget range, booth area, venue type, and style preference. The historical communication information includes at least one of the following: written communication content, speech transcription content, meeting minutes, and proposal annotations. The information about this exhibition includes a description of the objectives, target audience types, key exhibits, and expected audience behavior.

3. The method for personalized recommendation of exhibition and display ideas based on customer demand profiles according to claim 2, characterized in that, Generate a surface-level demand profile and a description of the purpose of participation, including: Standardize the client's industry, brand positioning, budget range, booth area, venue type, and style preference in the basic project information to generate a surface-level demand profile; Semantically summarize the target description, target audience type, key display objects, and expected audience behavior in the exhibition information to generate a description of the purpose of participating in the exhibition.

4. The method for personalized recommendation of exhibition and display ideas based on customer demand profiles according to claim 1, characterized in that, Based on the surface-level demand profile, candidate historical solutions are retrieved, including: In the historical creative database, the current client's surface-level needs profile is matched with the client's industry, budget range, booth area, and style preferences corresponding to the historical creative solutions to obtain candidate historical solutions; The historical creative solutions include basic customer information, exhibition purpose, booth layout, main visual content, display area, interactive area, negotiation area, spatial style, visitor flow, and feedback on solution implementation.

5. The method for personalized recommendation of exhibition and display ideas based on customer demand profiles according to claim 1, characterized in that, Extract the candidate solution structure, including: Extract the display units that play a core role in attracting or expressing the core from the candidate historical schemes, and use them as the main display anchor points; Extract spatial or interactive nodes from candidate historical plans that play a role in consultation, lead generation, negotiation, scheduling of demonstrations, cooperation explanation, or transaction promotion, and use them as conversion nodes; Extract the path of the audience from the booth entrance, through the main display anchor point, and to the conversion node from the candidate historical schemes, as the audience movement route.

6. The method for personalized recommendation of exhibition and display ideas based on customer demand profiles according to claim 1, characterized in that, Generate a purpose-oriented structure based on the description of the purpose of participation, including: Based on the description of the exhibition's purpose, determine the core display tasks and core conversion tasks for the current project; Determine the main display anchor points required for the current project based on the core display tasks; Determine the required conversion nodes for the current project based on the core conversion tasks; Based on the location of the booth entrance, the direction of the booth opening, the booth area, and the natural walking path of the visitors, determine the visitor guidance relationship between the main display anchor point and the conversion node; The goal-oriented structure is generated from the main display anchor points, conversion nodes, and audience guidance relationships required by the current project.

7. The method for personalized recommendation of exhibition and display ideas based on customer demand profiles according to claim 1, characterized in that, The candidate solution structure is compared with the goal-oriented structure to generate misalignment identification results, including: When the main display anchor point in the candidate scheme structure is not guided to the conversion node in the destination guidance structure by the audience's movement, a misalignment result with strong display and weak conversion is generated. When a conversion node exists in the candidate solution structure, but the display content or display task of the main display anchor point in the candidate solution structure is inconsistent with the main display anchor point in the goal-oriented structure, an isolated misalignment result of the conversion node is generated. When the exhibition purpose of the candidate historical solution is inconsistent with the exhibition purpose description of the current project, and the main display anchor point and transformation node in the candidate solution structure serve the exhibition purpose of the candidate historical solution, a purpose migration misalignment result is generated.

8. The method for personalized recommendation of exhibition and display ideas based on customer demand profiles according to claim 1, characterized in that, Based on the misalignment identification results, candidate historical solutions are screened or reconstructed, including: When the misalignment identification result indicates that there is no misalignment between the main display anchor point and the conversion node in the candidate historical solution, the candidate historical solution is retained as the recommended basic solution. When the misalignment identification result indicates that there is a misalignment between the main display anchor point and the conversion node in the candidate historical solution, the visual style, material expression, color tendency, spatial scale or display form that are consistent with the surface demand profile of the candidate historical solution are retained, and the main display anchor point, conversion node and audience guidance relationship are reconfigured according to the purpose-oriented structure.

9. The method for personalized recommendation of exhibition and display ideas based on customer demand profiles according to claim 1, characterized in that, The personalized creative recommendation scheme includes the scheme theme, main display anchor point, conversion node, audience flow, visual style, main display elements and recommendation reasons; among which, the recommendation reasons include matching content of surface demand profile, matching content of exhibition purpose description and filtering or reconstruction content corresponding to misalignment recognition results.

10. The method for personalized recommendation of exhibition and display ideas based on customer demand profiles according to claim 1, characterized in that, The goal-oriented structure was updated based on customer feedback, including: Obtain written, voice-transcribed, or annotated feedback from clients regarding personalized creative recommendations; When customer feedback points to the content, position, or prominence of the main display anchor point, the customer feedback will be categorized as an adjustment to the main display anchor point. When customer feedback points to inquiries, lead generation, negotiations, appointments for demonstrations, or cooperation explanations, the customer feedback will be categorized as a conversion node for adjustment. When customer feedback points to the tour route, interactive elements, or continued guidance after a stop, the customer feedback will be categorized under audience guidance relationship adjustment. The goal-oriented structure is updated based on the classification results, and a revised personalized creative recommendation scheme is generated based on the updated goal-oriented structure.

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