Method, system, storage medium and program product for generating a multimedia file

Abstract

The application provides a multimedia file generation method, system, storage medium and program product. The multimedia file generation method comprises the following steps: obtaining historical information of an enterprise and a plurality of daily operation requirements for product promotion; extracting a plurality of first prompt words in the historical information to form a first prompt word group; selecting a plurality of second prompt words corresponding to each daily operation requirement from the first prompt word group according to the daily operation requirement, and generating a daily operation script according to the second prompt words; and generating a multimedia file for product promotion according to the daily operation script. The application can structure historical promotion information into a plurality of dimensional prompt word groups according to the promotion requirements of the enterprise, and generate a daily operation script according to the prompt word groups, so as to generate a multimedia file for product promotion, and standardize the script generation process, thereby balancing the generation efficiency and generation quality of the multimedia file for enterprise promotion.

Description

Technical Field

[0001] This invention relates to the field of computer technology, and in particular to a method for generating multimedia files, a system for generating multimedia files, a computer-readable storage medium, and a computer program product. Background Technology

[0002] With the development of social media matrix operations, companies need to generate multimedia files (such as short videos and text / images) in batches for product promotion to maintain content updates. However, the process of converting corporate marketing information into social media scripts mainly relies on manual experience. Operations personnel need to manually extract selling points, organize copy, and design scripts based on marketing information. The quality of the content is highly dependent on individual experience, resulting in scripts with varying styles and quality from different personnel. Furthermore, this process lacks standardization and automation; the mapping relationship between marketing information and scripts cannot be distilled into reusable rules or features. Each script must be created from scratch, making large-scale production difficult. As the number of corporate social media matrix accounts increases and the posting frequency rises, the aforementioned manual creation method struggles to meet the demands of batch content production in terms of efficiency, cost, and quality consistency.

[0003] In order to overcome the above-mentioned defects in the existing technology, there is an urgent need in the field for an improved method for generating multimedia files to standardize the script generation process, thereby taking into account both the generation efficiency and quality of multimedia files used for corporate promotion. Summary of the Invention

[0004] The following provides a brief overview of one or more aspects to offer a basic understanding of them. This overview is not an exhaustive summary of all conceived aspects, nor is it intended to identify key or decisive elements of all aspects, nor to define the scope of any or all aspects. Its sole purpose is to present some concepts of one or more aspects in a simplified form as a prelude to the more detailed descriptions that follow.

[0005] To overcome the aforementioned deficiencies in the existing technology, this invention provides a method for generating multimedia files, a system for generating multimedia files, a computer-readable storage medium, and a computer program product. This method can structure historical promotional information into multi-dimensional prompt phrases to meet the promotional needs of enterprises, and generate daily operation scripts accordingly to produce multimedia files for product promotion. This standardizes the script generation process, thereby balancing the efficiency and quality of generating multimedia files for enterprise promotion.

[0006] Specifically, the method for generating the multimedia file according to the first aspect of the present invention includes the following steps: obtaining historical information of an enterprise and multiple daily operational needs for product promotion; extracting multiple first prompt words from the historical information to form a first prompt word group; according to each of the daily operational needs, selecting multiple second prompt words corresponding to the daily operational needs from the first prompt word group, and generating a daily operational script accordingly; and generating a multimedia file for product promotion according to the daily operational script.

[0007] Furthermore, in some embodiments of the present invention, the dimensions of the first prompt word and the second prompt word include at least the audience, scenario, emotional word, and pain point.

[0008] Furthermore, in some embodiments of the present invention, the step of selecting a plurality of second prompt words corresponding to each daily operational need from the first prompt word group and generating a daily operational script accordingly includes: collecting traffic data of the published content corresponding to each first prompt word; calculating the relative quality utility value of each first prompt word based on the weight coefficient corresponding to each first prompt word and the traffic data. The weight coefficient decreases as the publication duration of the published content increases; and determining the plurality of second prompt words based on the relative quality utility value of each first prompt word and a preset quality utility threshold.

[0009] Furthermore, in some embodiments of the present invention, the generation method further includes the following steps: collecting traffic data after the multimedia file is published; recalculating the relative quality utility value of each of the first prompt words based on the traffic data; and determining the plurality of second prompt words based on the relative quality utility value of each of the first prompt words and the quality utility threshold.

[0010] Furthermore, in some embodiments of the present invention, the step of selecting a plurality of second prompt words corresponding to each daily operational need from the first prompt word group and generating a daily operational script accordingly further includes: obtaining the updated information of the enterprise to extract a plurality of third prompt words from the updated information. The dimensions of the third prompt words include at least audience, scenario, emotional words, and pain points; calculating the basic expected benefit of each third prompt word based on a first weight preset in the audience dimension, a second weight preset in the scenario dimension, a third weight preset in the emotional word dimension, and a fourth weight preset in the pain point dimension; determining the relative quality utility value of each third prompt word based on the relative quality utility value of each first prompt word and the basic expected benefit of each third prompt word; and determining the plurality of second prompt words based on the relative quality utility value of each third prompt word and the quality utility threshold.

[0011] Furthermore, in some embodiments of the present invention, the generation method further includes the following steps: according to another daily operational requirement, statistically analyzing the historical call frequency of each first prompt word; calculating the exploration compensation value of each first prompt word based on the historical call frequency of each first prompt word; calculating the sampling priority score of each first prompt word based on the relative quality utility value of each first prompt word, the exploration compensation value, and the random perturbation factor; and determining the plurality of second prompt words based on the sampling priority score.

[0012] Furthermore, in some embodiments of the present invention, the step of filtering a plurality of second prompt words corresponding to each daily operational need from the first prompt word group and generating a daily operational script accordingly includes: obtaining a plurality of fourth prompt words input by the user for the current daily operational need; and generating the daily operational script based on the plurality of second prompt words and the fourth prompt words.

[0013] Furthermore, in some embodiments of the present invention, the multimedia file is a video file. The step of generating a multimedia file for product promotion based on the daily operation script includes: converting the daily operation script into structured parameter instructions. The structured parameter instructions include at least shot number, composition, shooting technique, reference frame, and frame content; and generating a multimedia file for product promotion based on the structured parameter instructions.

[0014] Furthermore, in some embodiments of the present invention, the step of generating a multimedia file for product promotion according to the structured parameter instructions includes: generating a shooting task list according to the structured parameter instructions; retrieving materials from a pre-built material library according to the shooting task list; and splicing and / or editing the materials according to the structured parameter instructions to generate the multimedia file.

[0015] Furthermore, in some embodiments of the present invention, the generation method further includes the following steps: obtaining multiple corporate publicity needs of the enterprise for corporate publicity; extracting multiple fifth prompt words from the historical information; generating a corporate publicity script based on the multiple corporate publicity needs and the multiple fifth prompt words; and generating a multimedia file for corporate publicity based on the corporate publicity script.

[0016] Furthermore, the multimedia file generation system provided according to the second aspect of the present invention includes a memory and a processor. The memory stores computer instructions. The processor is connected to the memory and configured to execute the computer instructions stored in the memory to implement the multimedia file generation method as provided in the first aspect of the present invention.

[0017] Furthermore, in some embodiments of the present invention, the processor further includes a planning and generation module and an execution module. The planning and generation module is used to generate daily operation scripts based on the enterprise's historical information and multiple daily operational needs for product promotion. The execution module is used to generate multimedia files for product promotion based on the daily operation scripts.

[0018] Furthermore, in some embodiments of the present invention, the processor further includes a data closed-loop module for collecting traffic data after the multimedia file is published, in order to update the daily operation script.

[0019] Furthermore, the computer-readable storage medium provided according to the third aspect of the present invention stores computer instructions thereon. When the computer instructions are executed by a processor, a method for generating a multimedia file as provided in the first aspect of the present invention is implemented.

[0020] Furthermore, the computer program product provided according to the fourth aspect of the present invention includes computer instructions. When the computer instructions are executed by a processor, they implement the multimedia file generation method provided in the first aspect of the present invention. Attached Figure Description

[0021] The above-described features and advantages of the present invention will be better understood after reading the following detailed description of embodiments of the present disclosure in conjunction with the accompanying drawings. In the drawings, components are not necessarily drawn to scale, and components having similar related characteristics or features may have the same or similar reference numerals.

[0022] Figure 1 A flowchart illustrating a method for generating multimedia files according to some embodiments of the present invention is shown.

[0023] Figure 2 A flowchart illustrating a method for generating multimedia files according to some embodiments of the present invention is shown.

[0024] Figure 3 A flowchart illustrating a method for generating multimedia files according to some embodiments of the present invention is shown. Detailed Implementation

[0025] The following specific embodiments illustrate the implementation of the present invention. Those skilled in the art can easily understand other advantages and effects of the present invention from the content disclosed in this specification. Although the description of the present invention is presented in conjunction with preferred embodiments, this does not mean that the features of the invention are limited to these embodiments. On the contrary, the purpose of describing the invention in conjunction with embodiments is to cover other options or modifications that may be derived based on the claims of the present invention. To provide a thorough understanding of the invention, many specific details will be included in the following description. The invention may also be implemented without using these details. Furthermore, to avoid confusion or obscuring the focus of the invention, some specific details will be omitted in the description.

[0026] In the description of this invention, it should be noted that, unless otherwise explicitly specified and limited, the terms "installation," "connection," and "linking" should be interpreted broadly. For example, they can refer to a fixed connection, a detachable connection, or an integral connection; they can refer to a mechanical connection or an electrical connection; they can refer to a direct connection or an indirect connection through an intermediate medium; and they can refer to the internal connection of two components. Those skilled in the art can understand the specific meaning of the above terms in this invention based on the specific circumstances.

[0027] Furthermore, the terms "upper," "lower," "left," "right," "top," "bottom," "horizontal," and "vertical" used in the following description should be understood as the orientations shown in the relevant paragraphs and accompanying drawings. These relative terms are for illustrative purposes only and do not imply that the described apparatus must be manufactured or operated in a specific orientation, and therefore should not be construed as limiting the invention.

[0028] It is understood that although terms such as "first," "second," and "third" may be used herein to describe various components, regions, layers, and / or parts, these components, regions, layers, and / or parts should not be limited by these terms, and these terms are only used to distinguish different components, regions, layers, and / or parts. Therefore, the first components, regions, layers, and / or parts discussed below may be referred to as second components, regions, layers, and / or parts without departing from some embodiments of the present invention.

[0029] As mentioned above, with the development of social media matrix operations, companies need to generate multimedia files (e.g., short videos, text and images) in batches for product promotion to maintain content updates. However, the process of converting corporate marketing information into social media scripts mainly relies on manual experience. Operations personnel need to manually extract selling points, organize copy, and design scripts based on marketing information. The quality of the content is highly dependent on individual experience, resulting in scripts with varying styles and quality from different personnel. Furthermore, this process lacks standardization and automation; the mapping relationship between marketing information and scripts cannot be distilled into reusable rules or features. Each script must be created from scratch, making large-scale production difficult. As the number of corporate social media matrix accounts increases and the posting frequency rises, the aforementioned manual creation method struggles to meet the demands of batch content production in terms of efficiency, cost, and quality consistency.

[0030] To overcome the aforementioned deficiencies in the existing technology, this invention provides a method for generating multimedia files, a system for generating multimedia files, a computer-readable storage medium, and a computer program product. This method can structure historical promotional information into multi-dimensional prompt phrases to meet the promotional needs of enterprises, and generate daily operation scripts accordingly to produce multimedia files for product promotion. This standardizes the script generation process, thereby balancing the efficiency and quality of generating multimedia files for enterprise promotion.

[0031] In some non-limiting embodiments, the multimedia file generation system provided in the second aspect of the present invention can be implemented based on the multimedia file generation method provided in the first aspect of the present invention.

[0032] Specifically, the multimedia file generation system provided in the second aspect of the present invention includes a memory and a controller. Here, the memory includes, but is not limited to, the computer-readable storage medium provided in the third aspect, on which computer instructions are stored. The controller is connected to the memory and configured to execute the computer instructions stored in the memory to implement the multimedia file generation method as provided in the first aspect of the present invention.

[0033] Furthermore, in some embodiments, the processor includes a planning and generation module and an execution module. Here, the planning and generation module generates daily operation scripts based on the company's historical information and multiple daily operational needs for product promotion. The execution module generates multimedia files for product promotion based on the daily operation scripts.

[0034] In addition, the processor may optionally include a data closed-loop module for collecting traffic data after multimedia files are published, in order to update daily operation scripts.

[0035] Furthermore, in some non-limiting embodiments, the computer program product provided in the fourth aspect of the present invention includes computer instructions. When these computer instructions are executed by a processor, they implement the method for generating multimedia files as provided in the first aspect of the present invention.

[0036] The working principle of the multimedia file generation system described below will be described with reference to embodiments of some multimedia file generation methods. Those skilled in the art will understand that these embodiments of multimedia file generation methods are merely non-limiting implementations provided by the present invention, intended to clearly demonstrate the main concepts of the invention and provide specific solutions convenient for public implementation, rather than limiting all functions or working methods of the multimedia file generation system. Similarly, the multimedia file generation system is also only a non-limiting implementation provided by the present invention, and does not limit the executing entity and execution order of the steps in these multimedia file generation methods.

[0037] Please refer to Figure 1 . Figure 1 A flowchart illustrating a method for generating multimedia files according to some embodiments of the present invention is shown.

[0038] like Figure 1 As shown, the processor can first obtain the company's historical information, as well as various daily operational needs for product promotion. This historical information includes the company profile, brand manuals, product data, historical promotional materials, and published social media content.

[0039] After that, as Figure 1 As shown, the processor can deconstruct historical information using a pre-defined text generation model, extracting multiple primary prompt words according to four dimensions: audience, scenario, emotional words, and pain points, to form primary prompt word groups. Here, the dimensions of primary prompt words at least include audience, scenario, emotional words, and pain points.

[0040] For example, the extracted first prompt words can include audience-level terms like "small and medium-sized business owners" and "marketing operations personnel," scenario-level terms like "traffic growth bottleneck" and "social media matrix building," emotion-level terms like "anxiety" and "breakthrough," and pain point-level terms like "high customer acquisition cost" and "low conversion efficiency." The first prompt word group is generated only once, and after being reviewed and approved by the management backend, it is saved for reuse in subsequent script generation rounds.

[0041] After that, such as Figure 1 As shown, the processor can, through the planning and generation module, select multiple second prompt words corresponding to each daily operational need from the first prompt word group, and generate a daily operational script accordingly. Here, the dimensions of the second prompt words include at least the audience, scenario, emotional words, and pain points.

[0042] Specifically, in some embodiments, the processor can collect traffic data of the published content corresponding to each first prompt word. Here, traffic data includes, for example, one or more of the following: play count, like count, comment count, share count, and favorite count.

[0043] The processor then calculates the relative quality utility value for each first suggestion keyword based on its corresponding weight coefficient and traffic data. Here, the weight coefficient decreases as the duration of the published content increases. The relative quality utility value ranges from 0 to 1.

[0044] For example, for content that has been published for only a few hours and content that has been published for several days, the system uses a weighting coefficient to apply time decay weighting to the traffic data of the two, eliminating the data comparison bias caused by the different publication time, so that content at different life cycles can be compared horizontally on the same scale, and finally obtains a relative quality utility value with a value range of 0 to 1.

[0045] Then, the processor can determine multiple second prompts based on the relative quality utility values ​​of each first prompt and a preset quality utility threshold.

[0046] For example, the processor selected the keyword combination "SME owners (audience) - traffic bottleneck (scenario) - breakthrough (emotional words) - high customer acquisition cost (pain point)" and generated the corresponding daily operation script based on it.

[0047] Thus, the multimedia file generation method, system, storage medium, and program product provided by this invention can smooth out the difference between early burst traffic and long tail traffic in the time dimension, and finally output a relative quality utility value mapped to a specified range (e.g., 0~1). This processing method overcomes the technical bias that videos of different release durations cannot be compared horizontally in terms of features.

[0048] Furthermore, in some embodiments, the processor can also collect traffic data after the multimedia file is published, and recalculate the relative quality utility value of each first prompt word based on the traffic data.

[0049] Then, the processor can determine multiple second prompts based on the relative quality utility value and quality utility threshold of each first prompt.

[0050] Thus, the multimedia file generation method, system, storage medium, and program products provided by the present invention can form a self-iterative closed loop, automatically eliminating inefficient ideas and accumulating efficient ideas without manual review.

[0051] Furthermore, in some embodiments, the processor can also obtain updated information from the enterprise to extract multiple third-party prompts from the updated information. Here, the dimensions of the third-party prompts include at least audience, scenario, emotional words, and pain points.

[0052] Then, the processor can calculate the basic expected revenue of each third prompt word based on the first weight preset in the audience dimension, the second weight preset in the scenario dimension, the third weight preset in the emotion word dimension, and the fourth weight preset in the pain point dimension.

[0053] Then, the processor can determine the relative quality utility value of each third prompt word based on the relative quality utility value of each first prompt word and the basic expected benefit of each third prompt word.

[0054] Furthermore, in some embodiments, the fusion ratio between the basic expected return and the utility value based on actual traffic data can be determined based on the amount of sample data accumulated for the third prompt word. The smaller the sample data volume, the greater the weight of the basic expected return. As the sample data volume continues to accumulate, the fusion ratio smoothly transitions to being based primarily on real traffic data. Thus, in the cold start phase, newly extracted third prompt words can obtain a reasonable initial utility value with the help of four-dimensional preset weights, avoiding fluctuations in screening results caused by data sparsity.

[0055] Then, the processor can determine multiple second prompts based on the relative quality utility value and quality utility threshold of each third prompt, so as to update the filtered second prompts.

[0056] Thus, during the post-update phase, when the cloud machine transmits new sampled observation data, the system adopts a confidence-based momentum update mechanism to achieve structured decomposition and fine-grained attribution of generalized content. This addresses the model oscillations caused by data sparsity during system cold starts, enabling data performance to accurately correspond to and adjust the combined weights of underlying elements.

[0057] Specifically, this mechanism dynamically calculates the fusion ratio between prior expected benefit features and the mean of posterior real-time quality utility based on the current sample size. It emphasizes prior features during the cold start phase when samples are sparse, and smoothly transitions to being driven by real feedback as the sample size accumulates, effectively avoiding parameter oscillations in the initial iterations.

[0058] In addition, in some embodiments, the processor can also count the historical call frequency of each first prompt word based on another daily operational need.

[0059] The processor can then calculate the exploration compensation value for each first prompt word based on its historical call frequency. Here, the lower the historical call frequency of a first prompt word, the higher its exploration compensation value.

[0060] Then, the processor can calculate the sampling priority score of each first prompt word based on its relative quality utility value, exploration compensation value, and random perturbation factor.

[0061] In some embodiments, the random perturbation factor can be a random number within a controlled interval, such as a random multiplier with a value between 1 and 1.1.

[0062] Then, the processor can determine multiple second prompt words based on the sampling priority score.

[0063] Thus, the multimedia file generation method, system, storage medium, and program product provided by this invention can prevent the homogenization of AI content generation for different daily operational needs by introducing exploration terms. Furthermore, by determining the second prompt word based on historical call frequency, while prioritizing the reuse of verified, highly efficient prompt word combinations, exploration opportunities are reserved for prompt word combinations with lower call frequency. This breaks the traditional algorithm's tendency to get trapped in local optima, enabling the system to achieve a dynamic balance between mining high-scoring verified combinations and exploring long-tail potential combinations, ensuring the diversity and long-term vitality of the digital asset pool.

[0064] Please refer to Figure 2 . Figure 2 A schematic flowchart of a method for generating multimedia files according to some embodiments of the present invention is shown.

[0065] like Figure 2 As shown, the processor can further acquire multiple fourth prompts input by the user, tailored to the current daily operational needs. For example, the fourth prompts could be the theme of this marketing campaign, specific selling points, or style requirements.

[0066] Afterwards, the processor can generate daily operation scripts based on multiple second and fourth prompt words.

[0067] Thus, the multimedia file generation method, system, storage medium, and program product provided by the present invention can further filter and update the second prompt words based on the multiple second prompt words obtained in the previous screening and the multiple fourth prompt words specific to this time, and finally output daily operation scripts with high conversion potential and avoid homogenization, thereby retaining the space for manual customization on the basis of standardized automatic generation.

[0068] After that, such as Figure 1 As shown, the processor can generate multimedia files for product promotion based on the daily operation scripts generated above.

[0069] Specifically, in some embodiments, the aforementioned multimedia file is a video file. During the generation of the video file, the processor can convert the daily operation script into structured parameter instructions via the execution module. Here, the structured parameter instructions include at least shot number, composition, shooting technique, reference frame, and frame content.

[0070] Afterwards, the execution module can generate multimedia files for product promotion based on structured parameter instructions.

[0071] Please refer to further information. Figure 3 . Figure 3 A flowchart illustrating a method for generating multimedia files according to some embodiments of the present invention is shown.

[0072] Furthermore, in Figure 3 In the embodiment shown, the execution module can also generate a shooting task list based on structured parameter instructions.

[0073] Afterwards, the execution module can retrieve footage from a pre-built media library based on the shooting task list.

[0074] Specifically, the execution module can send a shooting task list to the user's terminal, where it is displayed as a list of tasks to be shot. Afterward, the user can complete the shooting according to the task list, and then send the captured footage back to the system and store it in the media library.

[0075] Then, the execution module can splice and / or edit the materials according to the structured parameter instructions to generate multimedia files.

[0076] Those skilled in the art will understand that the above-described multimedia files are embodiments of video files, and are merely some non-limiting implementations provided by the present invention. They are intended to clearly demonstrate the main concept of the present invention and provide some specific solutions that are easy for the public to implement, rather than to limit the scope of protection of the present invention.

[0077] Alternatively, in other embodiments, the multimedia files described above may also be in other forms such as graphic cards, digital human composite videos, etc., and the present invention does not limit them.

[0078] Accordingly, in different application scenarios, the part of the execution module used to generate video files can be replaced by an AI automatic video editing module or an AI automatic graphic card generation module or an AI digital human-driven synthesis module. Each replacement module receives the structured parameter instructions to generate multimedia files in the corresponding form.

[0079] In addition, in some optional embodiments, before generating multimedia files, the execution module can also perform compliance and sentiment analysis on the reference screen and the screen to be output corresponding to the structured parameter instructions through the screen compliance and sentiment analysis review module, and screens with potential public relations risks can be screened out or marked and transferred to manual review.

[0080] In addition, please continue to refer to the following: Figure 2 and Figure 3 .exist Figure 2 and Figure 3 In the embodiment shown, the processor can also acquire multiple corporate promotional needs for corporate publicity and extract multiple fifth prompt words from historical information.

[0081] Afterwards, the processor can generate corporate promotional scripts based on the promotional needs of multiple companies and multiple fifth prompts.

[0082] Then, the processor can generate multimedia files for corporate promotion based on the corporate promotion script.

[0083] Thus, the multimedia file generation method, system, storage medium, and program products provided by this invention can be configured with a corporate promotion track and a daily operation track. The corporate promotion track is directly generated based on the company's overall historical information, ensuring the baseline tone of brand promotion. The daily operation track handles high-frequency automated traffic testing and strategy trial and error. By managing brand promotion content and daily trial and error content separately, while ensuring the stability of brand tone, automated traffic testing is conducted using the daily track, and the two tracks do not interfere with each other.

[0084] Furthermore, in some embodiments, after a multimedia file is published, the processor can also collect traffic data of the published content via a data closed-loop module (e.g., a cloud cluster or platform open interface), recalculate the relative quality utility value of each first prompt word according to the weighting coefficient that decreases with the increase of the publication time, and feed the updated relative quality utility value back to the next round of second prompt word selection process. Thus, the system forms a self-iterative closed loop of script generation, content publishing, data collection, and prompt word selection, automatically eliminating inefficient prompt word combinations and accumulating efficient prompt word combinations without manual review, achieving unattended continuous iteration of social media content.

[0085] In summary, the multimedia file generation method, multimedia file generation system, computer-readable storage medium, and computer program product provided by this invention can all, by addressing the promotional needs of enterprises, structure historical promotional information into multi-dimensional prompt phrases and generate daily operation scripts accordingly, thereby generating multimedia files for product promotion. This standardizes the script generation process, thus balancing the generation efficiency and quality of multimedia files used for enterprise promotion.

[0086] Although the methods described above are illustrated and depicted as a series of actions for the sake of simplicity, it should be understood and appreciated that these methods are not limited by the order of the actions, as some actions may occur in a different order and / or concurrently with other actions from the illustrations and descriptions herein or not illustrated and described herein but which may be understood by those skilled in the art, according to one or more embodiments.

[0087] Those skilled in the art will understand that information, signals, and data can be represented using any of a variety of different techniques and skills. For example, the data, instructions, commands, information, signals, bits, symbols, and chips described throughout the above description can be represented by voltage, current, electromagnetic waves, magnetic fields or magnetic particles, light fields or optical particles, or any combination thereof.

[0088] Those skilled in the art will further appreciate that the various illustrative logic blocks, modules, circuits, and algorithm steps described in conjunction with the embodiments disclosed herein can be implemented as electronic hardware, computer software, or a combination of both. To clearly illustrate this interchangeability between hardware and software, the various illustrative components, blocks, modules, circuits, and steps are described above in a generalized manner in terms of their functionality. Whether such functionality is implemented as hardware or software depends on the specific application and the design constraints imposed on the overall system. Those skilled in the art may implement the described functionality in different ways for each specific application, but such implementation decisions should not be construed as departing from the scope of the invention.

[0089] Although the controller described in the above embodiments can be implemented through a combination of software and hardware, it is understood that the controller can also be implemented in software or hardware. For hardware implementation, the controller can be implemented using one or more application-specific integrated circuits (ASICs), digital signal processors (DSPs), programmable logic devices (PLDs), field-programmable gate arrays (FPGAs), processors, controllers, microcontrollers, microprocessors, other electronic devices for performing the above functions, or a selection of combinations of the above devices. For software implementation, the controller can be implemented using independent software modules such as procedures and functions running on a general-purpose chip, each module performing one or more functions and operations described herein.

[0090] The various illustrative logic modules and circuits described in conjunction with the embodiments disclosed herein may be implemented or performed using a general-purpose processor, a digital signal processor (DSP), an application-specific integrated circuit (ASIC), a field-programmable gate array (FPGA) or other programmable logic device, discrete gate or transistor logic, discrete hardware components, or any combination thereof designed to perform the functions described herein. The general-purpose processor may be a microprocessor, but in alternatives, it may be any conventional processor, controller, microcontroller, or state machine. The processor may also be implemented as a combination of computing devices, such as a combination of a DSP and a microprocessor, multiple microprocessors, one or more microprocessors cooperating with a DSP core, or any other such configuration.

[0091] The steps of the methods or algorithms described in conjunction with the embodiments disclosed herein may be embodied directly in hardware, in a software module executed by a processor, or in a combination of both. The software module may reside in RAM memory, flash memory, ROM memory, EPROM memory, EEPROM memory, registers, hard disk, removable disk, CD-ROM, or any other form of storage medium known in the art. An exemplary storage medium is coupled to a processor such that the processor can read and write information to / from the storage medium. In an alternative, the storage medium may be integrated into the processor. The processor and storage medium may reside in an ASIC. The ASIC may reside in a user terminal. In an alternative, the processor and storage medium may reside as discrete components in the user terminal.

[0092] In one or more exemplary embodiments, the described functionality may be implemented in hardware, software, firmware, or any combination thereof. If implemented in software as a computer program product, the functionality may be stored or transmitted as one or more instructions or code on or through a computer-readable medium. A computer-readable medium includes both computer storage media and communication media, encompassing any medium that facilitates the transfer of a computer program from one location to another. A storage medium may be any available medium accessible to a computer. By way of example and not limitation, such a computer-readable medium may include RAM, ROM, EEPROM, CD-ROM or other optical disc storage, disk storage or other magnetic storage devices, or any other medium that can be used to carry or store desired program code in the form of instructions or data structures and is accessible to a computer. Any connection is also legitimately referred to as a computer-readable medium. For example, if the software is transmitted from a website, server, or other remote source using coaxial cable, fiber optic cable, twisted pair, digital subscriber line (DSL), or wireless technologies such as infrared, radio, and microwave, then the coaxial cable, fiber optic cable, twisted pair, DSL, or wireless technologies such as infrared, radio, and microwave are included in the definition of a medium. As used in this article, disk and disc include compact discs (CDs), laser discs, optical discs, digital multi-purpose discs (DVDs), floppy disks, and Blu-ray discs. Disks typically reproduce data magnetically, while discs reproduce data optically using lasers. Combinations of these should also be included within the scope of computer-readable media.

[0093] The prior description of this disclosure is provided to enable any person skilled in the art to make or use this disclosure. Various modifications to this disclosure will be apparent to those skilled in the art, and the general principles defined herein may be applied to other variations without departing from the spirit or scope of this disclosure. Therefore, this disclosure is not intended to be limited to the examples and designs described herein, but should be accorded the widest scope consistent with the principles and novel features disclosed herein.

Claims

1. A method for generating multimedia files, characterized in that, Includes the following steps: To obtain historical information about the company, as well as various daily operational needs for product promotion; Extract multiple first prompt words from the historical information to form a first prompt word group; Based on each of the daily operational needs, multiple second prompt words corresponding to the daily operational needs are selected from the first prompt word group, and a daily operational script is generated accordingly. as well as Based on the aforementioned daily operation script, generate multimedia files for product promotion.

2. The generation method as described in claim 1, characterized in that, The dimensions of the first prompt word and the second prompt word include at least the audience, scenario, emotional words, and pain points.

3. The generation method as described in claim 1, characterized in that, The step of selecting multiple second prompt words corresponding to each daily operational need from the first prompt word group and generating a daily operational script accordingly includes: Collect traffic data for the published content corresponding to each of the first prompt keywords; Based on the weight coefficients corresponding to each of the first prompt keywords and the traffic data, a relative quality utility value is calculated for each of the first prompt keywords, wherein the weight coefficients decrease as the publication duration of the published content increases; and The plurality of second prompt words are determined based on the relative quality utility value of each of the first prompt words and a preset quality utility threshold.

4. The generation method as described in claim 3, characterized in that, It also includes the following steps: Collect traffic data after the multimedia file is published; Based on the traffic data, the relative quality utility value of each of the first prompt words is recalculated; as well as The plurality of second prompt words are determined based on the relative quality utility value of each of the first prompt words and the quality utility threshold.

5. The generation method as described in claim 3, characterized in that, The step of selecting multiple second prompt words corresponding to each daily operational need from the first prompt word group and generating a daily operational script accordingly further includes: Obtain the updated information of the enterprise to extract multiple third-party prompt words from the updated information, wherein the dimensions of the third-party prompt words include at least audience, scenario, emotional words, and pain points; Based on the first weight preset in the audience dimension, the second weight preset in the scenario dimension, the third weight preset in the emotion word dimension, and the fourth weight preset in the pain point dimension, the basic expected revenue of each of the third prompt words is calculated. The relative quality utility value of each of the first prompt words is determined based on the relative quality utility value of each of the third prompt words and the basic expected benefit of each of the third prompt words; and The plurality of second prompt words are determined based on the relative quality utility value of each of the third prompt words and the quality utility threshold.

6. The generation method as described in claim 5, characterized in that, It also includes the following steps: Based on another set of daily operational needs, the historical call frequency of each of the first prompt words is statistically analyzed; Calculate the exploration compensation value for each of the first prompt words based on their historical call frequency. The sampling priority score of each first prompt word is calculated based on its relative quality utility value, the exploration compensation value, and the random perturbation factor. as well as The plurality of second prompt words are determined based on the sampling priority score.

7. The generation method as described in claim 1, characterized in that, The step of selecting multiple second prompt words corresponding to each daily operational need from the first prompt word group and generating a daily operational script accordingly includes: Obtain multiple fourth suggestion words input by the user, tailored to the current daily operational needs; and The daily operation script is generated based on the multiple second prompt words and the fourth prompt word.

8. The generation method as described in claim 1, characterized in that, The multimedia file is a video file, and the step of generating a multimedia file for product promotion based on the daily operation script includes: The daily operation script is converted into structured parameter instructions, wherein the structured parameter instructions include at least the shot number, composition, shooting technique, reference frame, and frame content; and Based on the structured parameter instructions, a multimedia file for product promotion is generated.

9. The generation method as described in claim 8, characterized in that, The step of generating a multimedia file for product promotion based on the structured parameter instructions includes: A shooting task list is generated based on the structured parameter instructions; According to the shooting task list, retrieve footage from a pre-built media library; and According to the structured parameter instructions, the materials are spliced ​​and / or edited to generate the multimedia file.

10. The generation method as described in claim 1, characterized in that, It also includes the following steps: Obtain multiple corporate promotional needs of the aforementioned enterprise for corporate publicity; Extract multiple fifth prompt words from the historical information; Generate a corporate promotion script based on the aforementioned multiple corporate promotional needs and the aforementioned multiple fifth prompt words; as well as Based on the aforementioned corporate promotional script, generate multimedia files for corporate promotion.

11. A multimedia file generation system, characterized in that, include: Memory, on which computer instructions are stored; as well as A processor, connected to the memory, and configured to execute computer instructions stored on the memory to implement the method for generating a multimedia file as described in any one of claims 1 to 10.

12. The generation system as described in claim 11, characterized in that, The processor further includes: The planning and generation module is used to generate daily operation scripts based on the company's historical information and various daily operational needs for product promotion; and The execution module is used to generate multimedia files for product promotion based on the daily operation script.

13. The generation system as described in claim 12, characterized in that, The processor also includes: The data closed-loop module is used to collect traffic data after the multimedia file is published, so as to update the daily operation script.

14. A computer-readable storage medium storing computer instructions thereon, characterized in that, When the computer instructions are executed by the processor, the method for generating multimedia files as described in any one of claims 1 to 10 is implemented.

15. A computer program product comprising computer instructions, characterized in that, When the computer instructions are executed by the processor, the method for generating multimedia files as described in any one of claims 1 to 10 is implemented.

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