Promotion support device

Abstract

The present application implements a product promotion strategy in advance in a virtual store simulating a physical store, predicts the sales condition of the physical store, and thereby realizes expansion of product sales of the physical store. A promotion support device has: a unit that implements a first promotion strategy in a virtual store; a unit that calculates the virtual store sales after implementation of the first promotion strategy in the virtual store; a unit that determines whether the virtual store sales after implementation of the first promotion strategy is greater than a virtual store target value; a unit that implements the first promotion strategy in a physical store if it is determined to be greater; a unit that calculates the physical store sales after implementation of the first promotion strategy; a unit that determines whether the physical store sales after implementation of the first promotion strategy is greater than a physical store target value; and a unit that implements a second promotion strategy in the virtual store if it is determined to be less.

Description

Technical Field

[0001] This invention relates to a technology for promoting the sale of goods and services. Background Technology

[0002] Digital twins utilize the following mechanism: by leveraging IoT (Internet of Things) and sensing technologies to acquire the state and behavior of physical objects in the real world, and then reproducing their physical models in the virtual world in real time. Besides applications in CAE (Computer-Aided Engineering) design and development, and industrial robot motion simulation, digital twin technology is also used in sports broadcasting to reproduce athletes' movements on computers.

[0003] Against this backdrop, for example, Patent Document 1 proposes a digital twin management device that uses digital twins to appropriately represent objects existing in physical space in virtual space.

[0004] Existing technical documents Patent documents Patent Document 1: Japanese Patent Application Publication No. 2024-100552 Summary of the Invention

[0005] The technical problem that the invention aims to solve However, in the retail industry, the continuous expansion of sales volume and sales revenue is an important issue, and the existing technologies mentioned above have the following problems: they cannot apply hard-won innovative technologies to the promotion of the retail industry.

[0006] Therefore, in view of the above problems, the present invention aims to provide a promotional support device that pre-implements product promotion strategies in a virtual store simulating a physical store, predicts the sales situation of the physical store, and thereby expands the sales of products in the physical store.

[0007] Technical solutions to solve technical problems One aspect of the promotional support device disclosed herein is characterized by comprising: a physical store information storage unit storing physical store sales related to a specified product prior to the implementation of a first promotional strategy in the physical store; a virtual store information storage unit storing virtual store sales related to the specified product prior to the implementation of the first promotional strategy in a virtual store simulating the physical store; a virtual store implementation unit providing a simulated environment in the virtual store that enables virtual customers mimicking customer behavior to purchase the specified product; a virtual store strategy execution unit implementing the first promotional strategy related to the specified product in the virtual store; a first verification value calculation unit calculating the virtual store sales related to the specified product after the implementation of the first promotional strategy in the virtual store; and a first target determination unit determining the virtual store sales related to the specified product after the implementation of the first promotional strategy. The system determines whether the store's sales revenue exceeds a virtual store target value set based on the virtual store sales revenue related to the specified products before the implementation of the first promotional strategy; a physical store strategy execution unit, which, if determined to be greater than the virtual store target value, performs processing for implementing the first promotional strategy related to the specified products in the physical store; a second verification value calculation unit, which calculates the physical store sales revenue related to the specified products after the implementation of the first promotional strategy in the physical store; and a second target determination unit, which determines whether the physical store sales revenue related to the specified products after the implementation of the first promotional strategy exceeds the physical store target value, which is set based on the assumption that the physical store sales revenue related to the specified products before the implementation of the first promotional strategy increases at the same rate as the increase in the virtual store sales revenue related to the specified products before and after the implementation of the first promotional strategy.And a virtual store strategy re-execution unit, which, when determined to be less than the physical store's target value, implements a second promotional strategy related to the specified product in the virtual store. The first and second promotional strategies are strategies to promote the sales of the specified product, including: price changes related to the specified product, packaging changes related to the specified product, sending coupon information, promotional information, and activity information to the application, utilizing the application's digital stamps, utilizing a points system based on in-store behavior, sending product information to the application, displaying promotional flyers in the application, classifying customers according to usage and providing corresponding levels of discounts and benefits, providing a game function to earn points or coupons, providing a product location display function in the application, providing an in-store navigation function in the application, providing a real-time notification function for the application triggered by sensors installed in the store, and providing AI (Artificial Intelligence of Things)... The app offers features such as conversational customer service (based on artificial intelligence), ad display functionality when near digital signage, detailed information related to digital signage ads within the app, app checkout functionality, sending coupons, promotions, and event information to the app, sending prescriptions, sending digital receipts, confirming app usage history, in-store live demonstrations, point-of-purchase (POP) advertising, promotional information via digital signage, promotional gifts, loyalty programs, sample distribution, tasting and sampling, store layout changes, merchandise display changes, promotional equipment setup, overhead signage and banners, and even background music changes.

[0008] Furthermore, another aspect of the promotional support device disclosed herein is characterized by comprising: a physical store information storage unit storing physical store sales volume related to a specified product prior to the implementation of a first promotional strategy in the physical store; a virtual store information storage unit storing virtual store sales volume related to the specified product prior to the implementation of the first promotional strategy in a virtual store simulating the physical store; a virtual store implementation unit providing a simulated environment in the virtual store that enables virtual customers mimicking customer behavior to purchase the specified product; a virtual store strategy execution unit implementing the first promotional strategy related to the specified product in the virtual store; a first verification value calculation unit calculating the virtual store sales volume related to the specified product after the implementation of the first promotional strategy in the virtual store; and a first target determination unit determining the sales volume related to the specified product after the implementation of the first promotional strategy. The system determines whether the virtual store sales volume exceeds a virtual store target value set based on the virtual store sales volume related to the specified product before the implementation of the first promotional strategy; a physical store strategy execution unit, which, if determined to be greater than the virtual store target value, performs processing for implementing the first promotional strategy related to the specified product in the physical store; a second verification value calculation unit, which calculates the physical store sales volume related to the specified product after the implementation of the first promotional strategy in the physical store; and a second target determination unit, which determines whether the physical store sales volume related to the specified product after the implementation of the first promotional strategy exceeds the physical store target value, which is set based on the assumption that the physical store sales volume related to the specified product before the implementation of the first promotional strategy increases at the same rate as the increase in the virtual store sales volume related to the specified product before and after the implementation of the first promotional strategy.And a virtual store strategy re-execution unit, which, when determined to be less than the physical store target value, implements a second promotional strategy related to the specified product in the virtual store. The first and second promotional strategies are strategies to promote the sales of the specified product, including: price changes related to the specified product, packaging changes related to the specified product, sending coupon information, promotional information, and activity information to the application, utilizing the application's digital stamps, utilizing a points system based on in-store behavior, sending product information to the application, displaying promotional flyers in the application, classifying customers according to usage and providing corresponding levels of discounts and benefits, providing a game function to earn points or coupons, providing a product location display function in the application, and providing in-store information in the application. The app offers navigation functionality, real-time notifications triggered by in-store sensors, AI-powered conversational customer service, app-based advertising when users are near digital signage, detailed information related to digital signage ads within the app, app-based checkout functionality, sending coupons, promotions, and event information to the app, sending prescriptions, sending digital receipts, confirming app usage history, in-store live demonstrations, point-of-purchase (POP) advertising, promotional information via digital signage, promotional gifts, a points system, sample distribution, tasting and sampling, store layout changes, merchandise display changes, promotional equipment setup, overhead signage and banners, and changing background music.

[0009] Invention Effects The promotional support device disclosed herein expands the sales of physical stores by pre-implementing product promotion strategies in a virtual store that simulates a physical store and predicting the sales situation of the physical store. Attached Figure Description

[0010] Figure 1 This is a diagram showing an overview of the promotional support device according to this embodiment.

[0011] Figure 2 This is a functional block diagram of the promotional support device in this embodiment.

[0012] Figure 3 This is a diagram illustrating an example of the hardware structure of the promotional support device according to this embodiment.

[0013] Figure 4 This is a flowchart illustrating a processing example of the promotional support device in this embodiment. Detailed Implementation

[0014] The embodiments for carrying out the present invention will be described with reference to the accompanying drawings.

[0015] (The working principle of the promotional support device in this embodiment) use Figure 1 and Figure 2 The working principle of the promotion support device (hereinafter referred to as "this device") 100 of this embodiment will be explained. Figure 1 This diagram illustrates the connection relationship between this device 100 and other devices. Figure 2 This is a functional block diagram of the device 100.

[0016] like Figure 1 As shown, this device 100 is connected to the physical store terminal 350 via a communication network 360. The communication network 360 can be either wired or wireless. The physical store terminal 350 is a device that provides feedback to this device 100 on the sales status of goods sold in the physical store 210; for example, it can be a POS (Point of Sales) system.

[0017] like Figure 2 As shown, the device 100 includes: a physical store information storage unit 110, a virtual store information storage unit 120, a virtual store implementation unit 130, a virtual store strategy execution unit 140, a first verification value calculation unit 150, a first target determination unit 160, a physical store strategy execution unit 170, a second verification value calculation unit 180, a second target determination unit 190, and a virtual store strategy re-execution unit 200.

[0018] The physical store information storage unit 110 stores the physical store sales amount 250 or physical store sales volume 260 related to the specified goods before the implementation of the first promotion strategy 230 in the physical store 210. The first promotional strategy 230, for example, is a strategy used to promote the sales of specified products, and includes: price changes related to specified products; packaging changes related to specified products; sending coupon information, promotional information, and event information to the application (short for application software); utilizing the application's digital stamp feature; utilizing a points system based on in-store behavior; sending product information to the application; displaying promotional flyers in the application; classifying customers based on usage and providing corresponding levels of discounts and benefits; providing a game function to earn points or coupons; providing a location display function for searching products in the application; providing in-store navigation functions in the application; providing real-time notification functions for the application triggered by sensors installed in the store; providing AI (Artificial Intelligence) conversational customer service functions; providing advertising display functions for the application when near digital signage; providing detailed information related to digital signage advertising in the application; providing payment functions for the application; sending coupon information, promotional information, and event information to the application; sending prescription information to the application; sending digital receipt information to the application; providing application history usage record confirmation functions; conducting in-store demonstration sales; and implementing POP advertising (Point of Purchase). Advertising (point-of-purchase advertising), providing promotional information through digital signage, offering promotional gifts, utilizing a points system, distributing samples, offering free samples and drinks, changing the store layout, changing the location of merchandise displays, setting up promotional equipment, setting up overhead signage and banners, or changing the store's background music.

[0019] The virtual store information storage unit 120 stores the virtual store sales amount 270 or virtual store sales volume 280 related to the specified products in the virtual store 220 of the simulated physical store 210 before the implementation of the first promotion strategy 230.

[0020] The virtual store implementation unit 130 provides a simulated environment within the virtual store 220 that simulates the physical store 210, enabling virtual customers, mimicking real-world customer behavior, to purchase goods. The virtual store implementation unit 130 can be implemented using so-called digital twin technology. Furthermore, the virtual customer is obtained by modeling real-world people (customers) using AI technology.

[0021] The virtual store strategy execution unit 140 implements a first promotional strategy 230 related to the specified products in the virtual store 220. The virtual store strategy execution unit 140 implements strategies to promote the sales of the specified products sold in the virtual store 220, such as implementing price changes and packaging changes related to the specified products.

[0022] Furthermore, the virtual store strategy execution unit 140 can also, for example, execute the following for designated products sold within the virtual store 220: send coupon information, promotional information, and event information to the application; utilize the application's digital stamp feature; utilize a points system based on in-store behavior; send product information to the application; display promotional flyers in the application; classify customers based on usage and provide corresponding levels of discounts and benefits; provide a game function to earn points or coupons; provide a product location display function in the application; provide in-store navigation functionality in the application; provide real-time notification functionality for the application triggered by sensors installed in the store; and provide AI-powered... Features include: interactive customer service, app-based advertising display near digital signage, detailed information related to digital signage ads within the app, app-based checkout functionality, sending coupons, promotions, and events to the app, sending prescriptions and digital receipts to the app, app-based historical usage confirmation, in-store live demonstrations, point-of-purchase (POP) advertising, providing promotional information via digital signage, offering promotional gifts, utilizing a points system, distributing samples, offering tastings and drinks, changing store layout, changing product display locations, setting up promotional equipment, setting up overhead signage and banners, or changing in-store background music.

[0023] The first verification value calculation unit 150 calculates the virtual store sales revenue 310 related to the specified products in the virtual store 220 after the implementation of the first promotion strategy 230. Alternatively, the first verification value calculation unit 150 may also calculate the virtual store sales volume 320 related to the specified products in the virtual store 220 after the implementation of the first promotion strategy 230.

[0024] The first target determination unit 160 determines whether the virtual store sales revenue 310 related to the specified products after the implementation of the first promotion strategy 230 is greater than the virtual store target value 340 set based on the virtual store sales revenue 270 related to the specified products before the implementation of the first promotion strategy 230. The virtual store target value 340 is, for example, set as 105% of the virtual store sales revenue 270 related to the specified products before the implementation of the first promotion strategy.

[0025] The first target determination unit 160 can also determine whether the virtual store sales volume 320 related to the specified products after the implementation of the first promotion strategy 230 is greater than the virtual store target value 340 set based on the virtual store sales volume 280 related to the specified products before the implementation of the first promotion strategy 230. The virtual store target value 340 is set, for example, as 105% of the virtual store sales volume 280 related to the specified products before the implementation of the first promotion strategy.

[0026] When the first target determination unit 160 determines that the value is "greater than the virtual store target value 340", the physical store strategy execution unit 170 executes the processing to implement the first promotional strategy 230 related to the specified product in the physical store 210. This is because the first promotional strategy 230 has been confirmed to have a certain effect through the prior implementation in the virtual store 220, so the first promotional strategy 230 is also implemented in the physical store 210 to increase the sales of the specified product.

[0027] The second verification value calculation unit 180 calculates the physical store sales revenue 290 related to the specified products after the implementation of the first promotional strategy 230 in the physical store 210. The second verification value calculation unit 180 may also obtain the physical store sales revenue 290 from the physical store terminal 350.

[0028] The second verification value calculation unit 180 calculates the physical store sales volume 300 related to the specified product after the implementation of the first promotional strategy 230 in the physical store 210. The second verification value calculation unit 180 may also obtain the physical store sales volume 300 from the physical store terminal 350.

[0029] The second target determination unit 190 determines whether the physical store sales revenue 290 related to the specified products after implementing the first promotional strategy 230 is greater than the physical store target value 330. The physical store target value 330 is set based on the assumption that the physical store sales revenue 250 increases at the same rate as the virtual store sales revenue related to the specified products before and after the implementation of the first promotional strategy 230. The physical store target value 330 is set, for example, as: physical store sales revenue 250 × virtual store sales revenue 310 ÷ virtual store sales revenue 270 ± α, etc. This means that the sales expansion effect brought about by the promotional strategy 230 in the virtual store 220 is included in the physical store target value 330, with ± α being an adjustment value.

[0030] The second target determination unit 190 determines whether the physical store sales volume 300 related to the specified products after the implementation of the first promotion strategy 230 is greater than the physical store target value 330. The physical store target value 330 is set based on the assumption that the physical store sales volume 260 increases at the same rate as the virtual store sales volume related to the specified products before and after the implementation of the first promotion strategy 230. The physical store target value 330 can be set, for example, as: physical store sales volume 260 × virtual store sales volume 320 ÷ virtual store sales volume 280 ± α. This means that the sales expansion effect brought about by the promotion strategy 230 in the virtual store 220 is included in the physical store target value 330, with ± α being an adjustment value.

[0031] When the second target determination unit 190 determines that the value is "less than the physical store target value 330", the virtual store strategy execution unit 200 implements the second promotional strategy 240 related to the specified product in the virtual store 220. The second promotional strategy 240 is a strategy different from the first promotional strategy 230. For example, it is a strategy to promote the sales of the specified product and includes: price changes related to the specified product, packaging changes related to the specified product, sending coupon information, promotional information, and activity information to the application, utilizing the use of digital stamps in the application, utilizing a points system based on in-store behavior, sending product information to the application, displaying promotional flyers in the application, classifying customers according to usage and providing corresponding levels of discounts and benefits, providing a game function to earn points or coupons, providing a location display function for searching products in the application, providing in-store navigation function in the application, and providing real-time application triggered by sensors installed in the store. Notification functions, providing AI-powered conversational customer service, providing app-based advertising display when near digital signage, providing detailed information related to digital signage-based advertising within the app, providing app-based checkout functionality, sending coupon information, promotional information, event information to the app, sending prescription information to the app, sending digital receipt information to the app, providing app-based historical usage record confirmation functionality, implementing in-store live sales demonstrations, implementing POP advertising, providing promotional information through digital signage, providing promotional gifts, utilizing a points system, implementing sample distribution, implementing tasting and beverage offerings, changing store layout, changing product display positions, setting up promotional equipment, setting up overhead signage and promotional flags, or changing the concept of in-store background music.

[0032] The processing of the virtual store strategy re-execution unit 200 is used to find a second promotional strategy 240 that can produce greater results when the sales growth of the first promotional strategy 230 to the physical store 210 does not meet expectations. The first promotional strategy 230 is replaced with the second promotional strategy 240, and the processes of the virtual store implementation unit 130, virtual store strategy execution unit 140, first verification value calculation unit 150, first target determination unit 160, physical store strategy execution unit 170, second verification value calculation unit 180, second target determination unit 190, and virtual store strategy re-execution unit 200 are repeatedly executed to find the first promotional strategy 230 (second promotional strategy 240) that produces greater results.

[0033] Based on the above working principle, this device 100 pre-implements product promotion strategies in the virtual store 220 that simulates the physical store 210, predicts the sales situation of the physical store 210, and thus expands the sales of products in the physical store 210.

[0034] (Hardware structure of the promotion support device in this embodiment) use Figure 3 The hardware structure of this device 100 will be described as an example. Figure 3 This diagram illustrates an example of the hardware structure of the device 100. (See diagram below.) Figure 3 As shown, the device 100 includes: a CPU (Central Processing Unit) 510, a ROM (Read-Only Memory) 520, a RAM (Random Access Memory) 530, an auxiliary storage device 540, a communication I / F 550, an input device 560, a display device 570, and a storage medium I / F 580.

[0035] CPU 510 is a device that executes the program stored in ROM 520. It processes the data loaded into RAM 530 according to program instructions and controls the entire device 100. ROM 520 stores the program and data executed by CPU 510. When CPU 510 executes the program stored in ROM 520, RAM 530 loads the executed program and data and temporarily stores the processed data during the operation.

[0036] The auxiliary storage device 540 is a device that stores the OS (Operating System), which is the basic software, the application program of this embodiment, and related data together. The auxiliary storage device 540 may be, for example, an HDD (Hard Disk Drive), flash memory, etc., and includes a physical store information storage unit 110 and a virtual store information storage unit 120.

[0037] The Communication I / F550 is an interface for connecting to wired / wireless LAN (Local Area Network), Internet and other communication networks 310, and for transmitting and receiving data with other devices (POS systems, etc.) 350 that provide communication functions.

[0038] Input device 560 is a device such as a keyboard used to input data into device 100. Display device (output device) 570 is a device composed of an LCD (Liquid Crystal Display) or the like, and functions as a user interface when the user uses the functions of device 100 or performs various settings. Storage medium I / F 580 is an interface for transmitting and receiving data with storage media 590 such as CD-ROM, DVD-ROM, and USB memory.

[0039] Each unit of the device 100 can also be implemented by the CPU 510 executing the program corresponding to each unit stored in the ROM 520 or the auxiliary storage device 540. Alternatively, each unit of the device 100 can be implemented as hardware to perform the processing associated with that unit. Furthermore, the device 100 can execute the program by reading it from an external server device via communication I / F 550, or by reading it from storage medium 590 via storage medium I / F 580.

[0040] (A processing example of the promotion support device in this embodiment) use Figure 4 The processing example of this device 100 will be described. Figure 4 This is a flowchart illustrating the processing example of this device 100.

[0041] In S10, the virtual store implementation unit 130 provides a simulated environment in the virtual store 220 that simulates the physical store 210, enabling virtual customers who mimic real-world customer behavior to purchase goods. The virtual store implementation unit 130 can also be implemented using so-called digital twin technology.

[0042] Furthermore, in S10, the virtual store strategy execution unit 140 implements a first promotional strategy 230 related to the specified products in the virtual store 220. The virtual store strategy execution unit 140 implements strategies to promote the sales of the specified products sold in the virtual store 220, such as changing the price or packaging of the specified products. Additionally, the virtual store strategy execution unit 140 may also perform the following actions related to the specified products sold in the virtual store 220: sending coupon information, promotional information, and event information to the application; utilizing the application's digital stamp feature; utilizing a points system based on in-store behavior; sending product information to the application; displaying promotional flyers in the application; classifying customers based on usage and providing corresponding levels of discounts and benefits; providing a game function to earn points or coupons; providing a product location display function in the application; providing in-store navigation functionality in the application; providing real-time notification functionality for the application triggered by sensors installed in the store; and providing AI-powered conversational features. Customer functions include: providing advertising display functionality for the application when near digital signage; providing detailed information related to digital signage advertising within the application; providing payment functionality for the application; sending coupon information, promotional information, and event information to the application; sending prescription information to the application; sending digital receipt information to the application; providing historical usage record confirmation functionality for the application; implementing in-store live sales demonstrations; implementing POP advertising; providing promotional information through digital signage; providing promotional gifts; utilizing a points system; implementing sample distribution; implementing tasting and beverage offerings; changing the store layout; changing the product display location; setting up promotional equipment; setting up overhead signage and promotional flags; or changing the way background music is played in the store.

[0043] In S20, the first verification value calculation unit 150 calculates the virtual store sales revenue 310 related to the specified product in the virtual store 220 after the implementation of the first promotion strategy 230. Alternatively, the first verification value calculation unit 150 may also calculate the virtual store sales volume 320 related to the specified product in the virtual store 220 after the implementation of the first promotion strategy 230.

[0044] In S20, the first target determination unit 160 determines whether the virtual store sales revenue 310 related to the specified product after implementing the first promotion strategy 230 is greater than the virtual store target value 340 set based on the virtual store sales revenue 270 related to the specified product before implementing the first promotion strategy 230. The virtual store target value 340 is set, for example, as 105% of the virtual store sales revenue 270 related to the specified product before implementing the first promotion strategy 230.

[0045] The first target determination unit 160 can also determine whether the virtual store sales volume 320 related to the specified products after the implementation of the first promotion strategy 230 is greater than the virtual store target value 340 set based on the virtual store sales volume 280 related to the specified products before the implementation of the first promotion strategy 230. The virtual store target value 340 can be set, for example, as 105% of the virtual store sales volume 280 related to the specified products before the implementation of the first promotion strategy 230.

[0046] In S30, if the first target determination unit 160 determines that the virtual store sales amount 310 is greater than the virtual store target value 340 (S30 is yes), then the process is transferred to S40. Alternatively, in S30, if the first target determination unit 160 determines that the virtual store sales volume 320 is greater than the virtual store target value 340 (S30 is yes), then the process is transferred to S40.

[0047] In S40, the physical store strategy execution unit 170 performs processing to implement a first promotional strategy 230 related to the specified product in the physical store 210. This is because the first promotional strategy 230 has been confirmed to be effective to a certain extent by being implemented in the virtual store 220 beforehand, so it is also implemented in the physical store 210 to increase the sales of the specified product.

[0048] In S50, the second verification value calculation unit 180 calculates the physical store sales revenue 290 related to the specified product after the implementation of the first promotional strategy 230 in the physical store 210. Alternatively, in S50, the second verification value calculation unit 180 calculates the physical store sales volume 300 related to the specified product after the implementation of the first promotional strategy 230 in the physical store 210. The second verification value calculation unit 180 may also obtain the physical store sales revenue 290 or the physical store sales volume 300 from the physical store terminal 350.

[0049] In S50, the second target determination unit 190 determines whether the physical store sales revenue 290 related to the specified product after implementing the first promotion strategy 230 is greater than the physical store target value 330. The physical store target value 330 is set based on the assumption that the physical store sales revenue 250 increases at the same rate as the virtual store sales revenue related to the specified product before and after the implementation of the first promotion strategy 230. The physical store target value 330 can be set, for example, as: physical store sales revenue 250 × virtual store sales revenue 310 ÷ virtual store sales revenue 270 ± α, etc. This means that the sales expansion effect brought about by the promotion strategy 230 in the virtual store 220 is included in the physical store target value 330, where ± α is an adjustment value.

[0050] Alternatively, in S50, the second target determination unit 190 can also determine whether the physical store sales volume 300 related to the specified product after implementing the first promotion strategy 230 is greater than the physical store target value 330, which is set based on the assumption that the physical store sales volume 260 increases at the same rate as the virtual store sales volume related to the specified product before and after the implementation of the first promotion strategy 230. The physical store target value 330 can be set, for example, as: physical store sales volume 260 × virtual store sales volume 320 ÷ virtual store sales volume 280 ± α, etc. This means that the sales expansion effect of the promotion strategy 230 of the virtual store 220 is included in the physical store target value 330, where ± α is an adjustment value.

[0051] In S60, when the second target determination unit 190 determines that the physical store sales revenue 290 is less than the physical store target value 330 (S60 is no), the process is transferred to S70. Alternatively, in S60, when the second target determination unit 190 determines that the physical store sales volume 310 is less than the physical store target value 330 (S60 is no), the process is transferred to S70.

[0052] In S70, the virtual store strategy re-execution unit 200 implements a second promotional strategy 240 related to the specified products in the virtual store 220. The second promotional strategy 240 differs from the first promotional strategy 230. For example, it is a strategy to promote the sales of the specified products and includes: price changes related to the specified products; packaging changes related to the specified products; sending coupon information, promotional information, and event information to the application; utilizing the application's digital stamp feature; utilizing a points system based on in-store behavior; sending product information to the application; displaying promotional flyers in the application; classifying customers based on usage and providing corresponding levels of discounts and benefits; providing a game function to earn points or coupons; providing a product location display function in the application; providing in-store navigation functionality in the application; and providing real-time notification functionality for the application triggered by sensors installed in the store. It can provide AI-powered conversational customer service, advertising display functionality for the app when near digital signage, detailed information related to digital signage advertising within the app, app checkout functionality, sending coupons, promotional information, and event information to the app, sending prescription information to the app, sending digital receipts to the app, providing app usage history confirmation functionality, implementing in-store live sales demonstrations, implementing POP advertising, providing promotional information through digital signage, providing promotional gifts, utilizing a points system, implementing sample distribution, implementing tasting and sampling, changing store layout, changing product display positions, setting up promotional equipment, setting up overhead signage and promotional flags, or changing the concept of in-store background music.

[0053] The processing of the virtual store strategy re-execution unit 200 is used to find a second promotional strategy 240 that can produce greater results when the first promotional strategy 230 fails to promote the sales growth of the physical store 210 as expected. Then, by replacing the first promotional strategy 230 with the second promotional strategy 240, and repeating the processing of the virtual store implementation unit 130, the virtual store strategy execution unit 140, the first verification value calculation unit 150, the first target determination unit 160, the physical store strategy execution unit 170, the second verification value calculation unit 180, the second target determination unit 190, and the virtual store strategy re-execution unit 200, it is possible to find the first promotional strategy 230 (second promotional strategy 240) that can produce greater results.

[0054] Through the above processing, the device 100 can predict the sales situation of the physical store 210 by implementing product promotion strategies in advance in the virtual store 220 of the simulated physical store 210, thereby expanding the sales of products in the physical store 210.

[0055] The embodiments of the present invention have been described in detail above, but the present invention is not limited to the specific embodiments described. Various modifications and alterations can be made within the scope of the spirit of the present invention as set forth in the claims.

[0056] Explanation of reference numerals in the attached figures 100 Promotional Support Device 110 Physical Store Information Storage Unit 120 Virtual Store Information Storage Units 130 Virtual Store Implementation Units 140 Virtual Store Strategy Execution Unit 150 First Verification Value Calculation Unit 160 First Target Determination Unit 170 Physical Store Strategy Implementation Unit 180 Second Verification Value Calculation Unit 190 Second Target Determination Unit 200 Virtual Store Strategy Re-execution Units 210 physical stores 220 Virtual Shops 230 First Promotional Strategy 240 Second Promotional Strategy 250. Physical store sales related to the specified products prior to implementing the first promotional strategy. 260. Physical store sales volume related to the specified products prior to implementing the first promotional strategy. 270. Virtual store sales related to the specified products prior to the implementation of the first promotional strategy. 280. Virtual store sales volume related to the specified products prior to implementing the first promotional strategy. 290. Physical store sales related to the specified products after implementing the first promotional strategy. 300. Physical store sales volume related to the specified products after implementing the first promotional strategy. 310. Virtual store sales related to the specified products after implementing the first promotional strategy. 320. Virtual store sales volume related to the specified products after implementing the first promotional strategy. 330 physical store target value 340 Virtual Store Target Value 350 physical store terminals (POS (Point of Sales) systems) 360 Communication Network 510 CPU 520 ROM 530 RAM 540 Auxiliary storage device 550 communication interface 560 Input Device 570 Output Device 580 Storage Media Interface 590 Storage Media

Claims

1. A promotional support device, characterized in that, have: A physical store information storage unit that stores the physical store sales figures related to specified products prior to the implementation of the first promotional strategy. A virtual store information storage unit stores virtual store sales figures related to the specified products in a virtual store that simulates the physical store before the implementation of the first promotional strategy; A virtual store implementation unit that provides a simulated environment in the virtual store that enables virtual customers, mimicking customer behavior, to purchase the specified goods; A virtual store strategy execution unit, which implements the first promotional strategy related to the specified product in the virtual store; The first verification value calculation unit calculates the virtual store sales related to the specified products after the first promotion strategy is implemented in the virtual store; The first target determination unit determines whether the sales revenue of the virtual store related to the specified product after the implementation of the first promotion strategy is greater than the virtual store target value set based on the sales revenue of the virtual store related to the specified product before the implementation of the first promotion strategy. The physical store strategy execution unit, when it determines that the value is greater than the target value of the virtual store, performs processing for implementing the first promotional strategy related to the specified product in the physical store; The second verification value calculation unit calculates the physical store sales related to the specified products after the implementation of the first promotional strategy in the physical store; The second target determination unit determines whether the sales revenue of the physical store related to the specified product after the implementation of the first promotion strategy is greater than the physical store target value. The physical store target value is set based on the following assumption: the sales revenue of the physical store related to the specified product before the implementation of the first promotion strategy increases at the same rate as the increase in the sales revenue of the virtual store related to the specified product before and after the implementation of the first promotion strategy. as well as The virtual store strategy re-execution unit, when determining that the value is less than the target value of the physical store, implements the second promotional strategy related to the specified product in the virtual store. The first and second promotional strategies are strategies for promoting the sales of the specified products, including: price changes related to the specified products, packaging changes related to the specified products, sending coupon information, promotional information, and activity information to the application, utilizing the application's digital stamp feature, utilizing a points system based on in-store behavior, sending product information to the application, displaying promotional flyers in the application, classifying customers based on usage and providing corresponding levels of discounts and benefits, providing a game function to earn points or coupons, providing a product location display function in the application, providing an in-store navigation function in the application, providing a real-time notification function for the application triggered by sensors installed in the store, and providing A I refers to AI-powered conversational customer service functions, providing app advertising display functions when near digital signage, providing detailed information related to digital signage advertising within the app, providing app checkout functions, sending coupon information, promotional information, event information to the app, sending prescription information to the app, sending digital receipt information to the app, providing app usage history confirmation functions, implementing in-store sales, implementing POP advertising (point-of-purchase advertising), providing promotional information through digital signage, providing promotional gifts, utilizing a points system, implementing sample distribution, implementing tasting and sampling, changing store layout, changing product display positions, setting up promotional tools, setting up overhead signage and promotional flags, or changing the store's BGM (background music).

2. A promotional support device, characterized in that, have: A physical store information storage unit stores the physical store sales volume of specified products prior to the implementation of the first promotional strategy. A virtual store information storage unit stores virtual store sales volume related to the specified products in the virtual store of the physical store before the implementation of the first promotional strategy; A virtual store implementation unit that provides a simulated environment in the virtual store that enables virtual customers, mimicking customer behavior, to purchase the specified goods; A virtual store strategy execution unit, which implements the first promotional strategy related to the specified product in the virtual store; The first verification value calculation unit calculates the virtual store sales volume related to the specified product after the first promotion strategy is implemented in the virtual store; The first target determination unit determines whether the sales volume of the virtual store related to the specified product after the implementation of the first promotion strategy is greater than the virtual store target value set based on the sales volume of the virtual store related to the specified product before the implementation of the first promotion strategy. The physical store strategy execution unit, when it determines that the value is greater than the target value of the virtual store, performs processing for implementing the first promotional strategy related to the specified product in the physical store; The second verification value calculation unit calculates the physical store sales volume related to the specified product after the implementation of the first promotional strategy in the physical store; The second target determination unit determines whether the sales volume of physical stores related to the specified products after the implementation of the first promotion strategy is greater than the physical store target value. The physical store target value is set based on the following assumption: the sales volume of physical stores related to the specified products before the implementation of the first promotion strategy increases at the same rate as the increase in the sales volume of virtual stores related to the specified products before and after the implementation of the first promotion strategy. as well as The virtual store strategy re-execution unit, when determining that the value is less than the target value of the physical store, implements the second promotional strategy related to the specified product in the virtual store. The first and second promotional strategies are strategies for promoting the sales of the specified products, including: price changes related to the specified products, packaging changes related to the specified products, sending coupon information, promotional information, and event information to the application, utilizing the application's digital stamp feature, utilizing a points system based on in-store behavior, sending product information to the application, displaying promotional flyers in the application, classifying customers according to usage and providing corresponding levels of discounts and benefits, providing a game function to earn points or coupons, providing a product location display function in the application, providing an in-store navigation function in the application, and providing real-time communication of the application triggered by sensors installed in the store. Features include: AI-powered conversational customer service; app-based advertising display when near digital signage; detailed information related to digital signage ads within the app; app-based checkout functionality; sending coupons, promotions, and events to the app; sending prescriptions and digital receipts to the app; app-based historical usage confirmation; in-store live demonstrations; point-of-purchase (POP) advertising; promotional information via digital signage; promotional gifts; points system; sample distribution; tasting and sampling; store layout changes; product display changes; promotional equipment setup; overhead signage and banners; and changing background music.

3. A promotional support method, executed on a computer having a physical store information storage unit and a virtual store information storage unit, wherein the physical store information storage unit stores physical store sales related to specified products prior to the implementation of a first promotional strategy in the physical store, and the virtual store information storage unit stores virtual store sales related to the specified products prior to the implementation of the first promotional strategy in a virtual store simulating the physical store. The promotional support method is characterized by including: The virtual store implementation unit provides a step in the virtual store to create a simulated environment that enables virtual customers, mimicking customer behavior, to purchase the specified goods. The virtual store strategy execution unit implements the first promotional strategy related to the specified product in the virtual store; The first verification value calculation unit calculates the virtual store sales related to the specified products after the first promotion strategy is implemented in the virtual store; The first target determination unit determines whether the sales revenue of the virtual store related to the specified product after implementing the first promotion strategy is greater than the virtual store target value set based on the sales revenue of the virtual store related to the specified product before implementing the first promotion strategy. If the physical store strategy execution unit determines that the value is greater than the target value of the virtual store, it executes a step of processing to implement the first promotional strategy related to the specified product in the physical store; The second verification value calculation unit calculates the sales revenue of the physical store related to the specified products after the implementation of the first promotional strategy in the physical store; The second target determination unit determines whether the sales revenue of the physical store related to the specified product after implementing the first promotional strategy exceeds the physical store target value, wherein the physical store target value is set based on the following assumption: the sales revenue of the physical store related to the specified product before implementing the first promotional strategy increases at the same rate as the increase in the sales revenue of the virtual store related to the specified product before and after implementing the first promotional strategy; and The virtual store strategy re-execution unit, upon determining that the value is less than the target value of the physical store, implements the second promotional strategy related to the specified product in the virtual store. The first and second promotional strategies are strategies for promoting the sales of the specified products, including: price changes related to the specified products, packaging changes related to the specified products, sending coupon information, promotional information, and event information to the application, utilizing the application's digital stamp feature, utilizing a points system based on in-store behavior, sending product information to the application, displaying promotional flyers in the application, classifying customers according to usage and providing corresponding levels of discounts and benefits, providing a game function to earn points or coupons, providing a product location display function in the application, providing an in-store navigation function in the application, and providing real-time communication of the application triggered by sensors installed in the store. Features include: AI-powered conversational customer service; app-based advertising display when near digital signage; detailed information related to digital signage ads within the app; app-based checkout functionality; sending coupons, promotions, and events to the app; sending prescriptions and digital receipts to the app; app-based historical usage confirmation; in-store live demonstrations; point-of-purchase (POP) advertising; promotional information via digital signage; promotional gifts; points system; sample distribution; tasting and sampling; store layout changes; product display changes; promotional equipment setup; overhead signage and banners; and changing background music.

4. A promotional support method executed on a computer having a physical store information storage unit and a virtual store information storage unit, wherein the physical store information storage unit stores physical store sales volume related to a specified product prior to the implementation of a first promotional strategy in the physical store, and the virtual store information storage unit stores virtual store sales volume related to the specified product prior to the implementation of the first promotional strategy in a virtual store simulating the physical store. The promotional support method is characterized by including: The virtual store implementation unit provides a step in the virtual store to create a simulated environment that enables virtual customers, mimicking customer behavior, to purchase the specified goods. The virtual store strategy execution unit implements the first promotional strategy related to the specified product in the virtual store; The first verification value calculation unit calculates the virtual store sales volume related to the specified product after the first promotion strategy is implemented in the virtual store; The first target determination unit determines whether the sales volume of the virtual store related to the specified product after the implementation of the first promotion strategy is greater than the virtual store target value set based on the sales volume of the virtual store related to the specified product before the implementation of the first promotion strategy. If the physical store strategy execution unit determines that the value is greater than the target value of the virtual store, it executes a step of processing to implement the first promotional strategy related to the specified product in the physical store; The second verification value calculation unit calculates the sales volume of the physical store related to the specified product after the implementation of the first promotional strategy in the physical store; The second target determination unit determines whether the sales volume of the specified product-related physical stores after implementing the first promotional strategy exceeds the physical store target value, wherein the physical store target value is set based on the following assumption: the sales volume of the specified product-related physical stores before implementing the first promotional strategy increased at the same rate as the increase in the sales volume of the specified product-related virtual stores before and after implementing the first promotional strategy; and The virtual store strategy re-execution unit, upon determining that the value is less than the target value of the physical store, implements the second promotional strategy related to the specified product in the virtual store. The first and second promotional strategies are strategies for promoting the sales of the specified products, including: price changes related to the specified products, packaging changes related to the specified products, sending coupon information, promotional information, and event information to the application, utilizing the application's digital stamp feature, utilizing a points system based on in-store behavior, sending product information to the application, displaying promotional flyers in the application, classifying customers according to usage and providing corresponding levels of discounts and benefits, providing a game function to earn points or coupons, providing a product location display function in the application, providing an in-store navigation function in the application, and providing real-time communication of the application triggered by sensors installed in the store. Features include: AI-powered conversational customer service; app-based advertising display when near digital signage; detailed information related to digital signage ads within the app; app-based checkout functionality; sending coupons, promotions, and events to the app; sending prescriptions and digital receipts to the app; app-based historical usage confirmation; in-store live demonstrations; point-of-purchase (POP) advertising; promotional information via digital signage; promotional gifts; points system; sample distribution; tasting and sampling; store layout changes; product display changes; promotional equipment setup; overhead signage and banners; and changing background music.

5. A promotional support program, characterized in that, Used to enable a computer to perform the promotional support method as described in claim 3 or claim 4.

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