Information interaction method and device, electronic equipment, storage medium and program product

Abstract

The present disclosure relates to an information interaction method and device, electronic equipment, storage medium and program product. The method comprises: displaying a preset page, wherein the preset page displays recommended interaction entrance information of a recommended application software; in response to triggering of the recommended interaction entrance information by a target account, displaying an application interaction interface of the recommended application software, and displaying application play interaction information associated with the recommended application software and matched with the target account in the application interaction interface. The technical solution provided by the present disclosure enables the target account to experience the play interaction before downloading the recommended application software, pre-feel the play characteristics of the recommended application software, and present the individualized play of the recommended application software based on different accounts to improve the interest preference of the target account for the recommended application software, improve the interaction participation of the target account for the recommended application software, and increase the download conversion rate of the recommended application software.

Description

Technical Field

[0001] This disclosure relates to the field of data processing technology, and in particular to an information interaction method, apparatus, electronic device, storage medium, and program product. Background Technology

[0002] With the widespread use of online interaction, more and more information is being promoted during online interactions. For example, applications (APPs) are pushed to online interactive pages to guide users browsing the page to download the pushed application. In related technologies, the application that triggers the push will display an interactive intermediate page. This intermediate page typically displays basic information about the application in a static, tiled format. Users can only understand relevant information about the application through images or text. This results in a relatively fixed and monotonous information display and interaction for the pushed application, leading to low user engagement with the pushed application and poor push performance. Summary of the Invention

[0003] This disclosure provides an information interaction method, apparatus, electronic device, storage medium, and program product to at least solve problems in related technologies such as low user engagement in interaction with push application software and poor push performance of application software. The technical solution of this disclosure is as follows.

[0004] According to a first aspect of the present disclosure, an information interaction method is provided, comprising: Display a preset page, which shows recommended interactive entry information for recommended application software; In response to the target account's triggering of the recommended interaction entry information, the application interaction interface of the recommended application software is displayed, and application gameplay interaction information that matches the target account and is associated with the recommended application software is displayed in the application interaction interface.

[0005] In one possible implementation, the application interface further displays a preset download control for the recommended application software; the application gameplay interaction information is used to present recommended application gameplay, which matches the target account and is associated with the recommended application software; the method further includes: When the target account triggers interaction with the recommended application based on the application's gameplay interaction information, the gameplay interaction result information of the recommended application and the incremental download control of the recommended application software are displayed.

[0006] In one possible implementation, the application gameplay interaction information is used to present recommended application gameplay; the recommended application gameplay includes at least one of the following: application gameplay that matches the target account from among the various application gameplays configured in the recommended application software; or, using AI technology to dynamically generate matching application gameplay for the target account based on application elements associated with the recommended application software.

[0007] In one possible implementation, displaying application gameplay interaction information that matches the target account and is associated with the recommended application software in the application interface includes: When the gameplay interaction mode matched with the target account is the dialogue interaction mode, the application gameplay interaction information is presented in the dialogue interaction mode. Alternatively, if the gameplay interaction mode matched with the target account is a non-dialogue interaction mode, the application gameplay interaction information shall be presented in the non-dialogue interaction mode.

[0008] In one possible implementation, the recommended application software is an application software that interacts in a dialogue interaction mode; the application gameplay interaction information includes a dialogue message interaction area; when the gameplay interaction mode matched with the target account is a dialogue interaction mode, presenting the application gameplay interaction information in the dialogue interaction mode includes: When the gameplay interaction mode matched with the target account is the dialogue interaction mode, a dialogue message interaction area is displayed on the application interaction interface, and the target message sent by the target account is displayed in the dialogue message interaction area.

[0009] In one possible implementation, the target message sent by the target account includes at least one of the following: a message entered by the target account based on a message input control; or a message generated based on the interaction statistics of the target account in the current application software, wherein the current application software refers to the application software to which the preset page belongs.

[0010] In one possible implementation, the gameplay interaction result information includes the reply message from the recommended application software to the target message; the step of displaying the gameplay interaction result information of the recommended application and the incremental download control of the recommended application software when the target account triggers interaction with the recommended application gameplay based on the application gameplay interaction information includes: When the target account triggers an interaction with the recommended application based on the dialogue message interaction area, the recommended application software's reply message to the target message is displayed in the dialogue message interaction area, along with the incremental download control of the recommended application software.

[0011] In one possible implementation, the method further includes: Display at least one recommended dialogue role option in the dialogue message interaction area; When the target account triggers an interaction with the recommended application's gameplay based on the dialogue message interaction area, displaying the recommended application's reply message to the target message in the dialogue message interaction area includes: When the target account selects the target dialogue role option from the at least one dialogue role options, the recommended application software's reply message to the target message in the dialogue message interaction area is displayed, with the target dialogue role being the dialogue role; the target dialogue role refers to the dialogue role corresponding to the target dialogue role option.

[0012] In one possible implementation, the recommended application is an application that interacts in a non-dialogue interaction mode; the application gameplay interaction information includes the interaction guidance information of the recommended application; and when the gameplay interaction mode matched with the target account is a dialogue interaction mode, presenting the application gameplay interaction information in the dialogue interaction mode includes: When the gameplay interaction mode matched with the target account is a non-dialogue interaction mode, interactive guidance information of the recommended application software is displayed. The interactive guidance information includes question information and at least one quick reply tag for replying to the question information.

[0013] In one possible implementation, the gameplay interaction result information includes quick reply information; when the target account triggers interaction with the recommended application gameplay based on the application gameplay interaction information, displaying the gameplay interaction result information of the recommended application gameplay and the incremental download control of the recommended application software includes: When the target account triggers the target quick reply tag among the at least one quick reply tags, the quick reply information corresponding to the target quick reply tag is displayed, and the incremental download control of the recommended application software is displayed.

[0014] In one possible implementation, when the gameplay interaction mode matched with the target account is a non-dialogue interaction mode, presenting the application gameplay interaction information in the non-dialogue interaction mode includes: When the gameplay interaction mode matched with the target account is a non-dialogue interaction mode, the application elements and interactive guidance controls associated with the recommended application software are displayed on the application interaction interface. Alternatively, if the gameplay interaction mode matched with the target account is a non-dialogue interaction mode, the application interaction interface displays a linkage animation effect containing the application element and the account element of the target account, as well as an animation interaction control for the linkage animation effect.

[0015] In one possible implementation, the application elements associated with the recommended application software include at least one of the following: application elements randomly selected from a variety of application elements associated with the recommended application software; or application elements that reach an interaction popularity threshold from the variety of application elements associated with the recommended application software; or application elements that match the element preferences of the target account from the variety of application elements associated with the recommended application software.

[0016] According to a second aspect of the present disclosure, an information interaction device is provided, comprising: The page display module is configured to display a preset page, which displays recommended interactive entry information for recommended application software; The application gameplay interaction module is configured to respond to the target account's triggering of the recommended interaction entry information, display the application interaction interface of the recommended application software, and display application gameplay interaction information that matches the target account and is associated with the recommended application software in the application interaction interface.

[0017] In one possible implementation, the application interface further displays a preset download control for the recommended application software; the application gameplay interaction information is used to present recommended application gameplay, which matches the target account and is associated with the recommended application software; the device further includes: The application gameplay interaction information triggering module is configured to, when the target account interacts with the recommended application gameplay based on the application gameplay interaction information, display the gameplay interaction result information of the recommended application gameplay and the incremental download control of the recommended application software.

[0018] In one possible implementation, the application gameplay interaction information is used to present recommended application gameplay; the recommended application gameplay includes at least one of the following: application gameplay that matches the target account from among the various application gameplays configured in the recommended application software; or, using AI technology to dynamically generate matching application gameplay for the target account based on application elements associated with the recommended application software.

[0019] In one possible implementation, the application gameplay interaction module includes: The first application gameplay interaction information display unit is configured to present the application gameplay interaction information in the dialogue interaction mode when the gameplay interaction mode matched by the target account is the dialogue interaction mode. Alternatively, the second application gameplay interaction information display unit is configured to present the application gameplay interaction information in the non-dialogue interaction mode when the gameplay interaction mode matched by the target account is a non-dialogue interaction mode.

[0020] In one possible implementation, the recommended application software is an application software that interacts in a dialogue interaction mode; the application gameplay interaction information includes a dialogue message interaction area; the first application gameplay interaction information display unit includes: The first application gameplay interaction subunit is configured to, when the gameplay interaction mode matched by the target account is a dialogue interaction mode, display a dialogue message interaction area on the application interaction interface and display the target message sent by the target account in the dialogue message interaction area.

[0021] In one possible implementation, the target message sent by the target account includes at least one of the following: a message entered by the target account based on a message input control; or a message generated based on the interaction statistics of the target account in the current application software, wherein the current application software refers to the application software to which the preset page belongs.

[0022] In one possible implementation, the gameplay interaction result information includes the response message from the recommending application software to the target message; the application gameplay interaction information triggering module includes: The first application gameplay triggering unit is configured to, when the target account triggers an interaction with the recommended application gameplay based on the dialogue message interaction area, display the reply message of the recommended application software to the target message in the dialogue message interaction area, and display the incremental download control of the recommended application software.

[0023] In one possible implementation, the device further includes: The dialogue role option display module is configured to display at least one recommended dialogue role option in the dialogue message interaction area; The first application gameplay triggering unit includes: The application gameplay trigger subunit is configured to, when the target account selects the target dialogue role option among the at least one dialogue role options, display the recommended application software's reply message to the target message in the dialogue message interaction area, with the target dialogue role being the dialogue role corresponding to the target dialogue role option; the target dialogue role refers to the dialogue role corresponding to the target dialogue role option.

[0024] In one possible implementation, the recommended application software is an application software that interacts in a non-dialogue interaction mode; the application gameplay interaction information includes the interaction guidance information of the recommended application software; the first application gameplay interaction information display unit includes: The second application gameplay interaction subunit is configured to display interactive guidance information of the recommended application software when the gameplay interaction mode matched with the target account is a non-dialogue interaction mode. The interactive guidance information includes question information and at least one quick reply tag for replying to the question information.

[0025] In one possible implementation, the gameplay interaction result information includes quick reply information; the application gameplay interaction information triggering module includes: The second application gameplay triggering unit is configured to, when the target account triggers the target quick reply tag among the at least one quick reply tags, display the quick reply information corresponding to the target quick reply tag, and display the incremental download control of the recommended application software.

[0026] In one possible implementation, the second application gameplay interactive information display unit includes: The first display subunit is configured to display application elements and interactive guidance controls associated with the recommended application software on the application interface when the gameplay interaction mode matched with the target account is a non-dialogue interaction mode. Alternatively, the second display subunit is configured to, when the gameplay interaction mode matched with the target account is a non-dialogue interaction mode, display a linkage animation effect containing the application element and the account element of the target account, as well as an animation effect interaction control for the linkage animation effect, on the application interaction interface.

[0027] In one possible implementation, the application elements associated with the recommended application software include at least one of the following: application elements randomly selected from a variety of application elements associated with the recommended application software; or application elements that reach an interaction popularity threshold from the variety of application elements associated with the recommended application software; or application elements that match the element preferences of the target account from the variety of application elements associated with the recommended application software.

[0028] According to a third aspect of the present disclosure, an electronic device is provided, comprising: a processor; and a memory for storing processor-executable instructions; wherein the processor is configured to execute the instructions to implement the method as described in any one of the first aspects above.

[0029] According to a fourth aspect of the present disclosure, a computer-readable storage medium is provided such that, when instructions in the computer-readable storage medium are executed by a processor of an electronic device, the electronic device is enabled to perform any of the methods described in the first aspect of the present disclosure. According to a fifth aspect of the present disclosure, a computer program product is provided, including computer instructions that, when executed by a processor, cause a computer to perform the method described in any one of the first aspects of the present disclosure.

[0030] The technical solutions provided by the embodiments of this disclosure have at least the following beneficial effects: By displaying the recommended application's interactive entry point information on a preset page, and responding to the target account's triggering of this entry point, the application's interactive interface is displayed. This interface includes application gameplay interaction information that matches the target account and is associated with the recommended application. This integrates the interactive gameplay associated with the recommended application into the application's interactive interface (e.g., an interactive intermediate page for downloading the recommended application), transforming the target account from a passive recipient of information into an active participant. Before downloading the recommended application, the target account can experience its gameplay features through light interactive gameplay, thereby increasing the target account's engagement and leading to a higher download rate and better application recommendation performance. Furthermore, by matching application gameplay interaction information with the target account, personalized gameplay presentations can be provided based on different accounts, effectively increasing the target account's interest and preference for the recommended application, further enhancing engagement, download conversion, and overall application recommendation performance.

[0031] It should be understood that the above general description and the following detailed description are exemplary and explanatory only, and are not intended to limit this disclosure. Attached Figure Description

[0032] The accompanying drawings, which are incorporated in and form part of this specification, illustrate embodiments consistent with this disclosure and, together with the description, serve to explain the principles of this disclosure, and are not intended to unduly limit this disclosure.

[0033] Figure 1 This is a schematic diagram illustrating an application environment according to an exemplary embodiment.

[0034] Figure 2 This is a flowchart illustrating an information interaction method according to an exemplary embodiment.

[0035] Figure 3This is a schematic diagram illustrating a preset page displaying recommended application software's interactive entry information according to an exemplary embodiment.

[0036] Figure 4a This is an exemplary embodiment illustrating the display and interaction of interactive information between the application gameplay that matches the target account among various application gameplays configured in the recommended application software.

[0037] Figure 4b This is an exemplary embodiment illustrating the display and interaction of AI technology to dynamically generate matching application gameplay and corresponding application gameplay interaction information for a target account based on application elements associated with recommended application software.

[0038] Figure 4c This is an exemplary embodiment illustrating how a recommended application, specifically an e-commerce application, presents application gameplay and interactive information in a non-dialogue interaction mode based on target account matching.

[0039] Figure 5 This example illustrates a recommended application software that uses a conversational interaction mode. It presents application gameplay information and interactive illustrations in a conversational interaction mode that matches the target account. Figure 1 .

[0040] Figure 6 This example illustrates a recommended application software that uses a conversational interaction mode. It presents application gameplay information and interactive illustrations in a conversational interaction mode that matches the target account. Figure 2 .

[0041] Figure 7 This embodiment illustrates a method for recommending application software that interacts in a non-dialogue interaction mode, presenting application gameplay information and interaction diagrams in a dialogue interaction mode matched with the target account. Figure 1 .

[0042] Figure 8 This embodiment illustrates a method for recommending application software that interacts in a non-dialogue interaction mode, presenting application gameplay information and interaction diagrams in a dialogue interaction mode matched with the target account. Figure 2 .

[0043] Figure 9 This embodiment illustrates a method for recommending application software that interacts in a non-dialogue interaction mode, presenting application gameplay information and interaction diagrams in a dialogue interaction mode matched with the target account. Figure 3 .

[0044] Figure 10 This is a block diagram illustrating an information interaction device according to an exemplary embodiment.

[0045] Figure 11 This is a block diagram illustrating an electronic device for information interaction according to an exemplary embodiment.

[0046] Figure 12 This is a block diagram illustrating an electronic device for information interaction based on an exemplary embodiment. Detailed Implementation

[0047] To enable those skilled in the art to better understand the technical solutions of this disclosure, the technical solutions in the embodiments of this disclosure will be clearly and completely described below with reference to the accompanying drawings.

[0048] It should be noted that the terms "first," "second," etc., used in the specification, claims, and accompanying drawings of this disclosure are used to distinguish similar objects and are not necessarily used to describe a specific order or sequence. It should be understood that such data can be interchanged where appropriate so that the embodiments of this disclosure described herein can be implemented in orders other than those illustrated or described herein. The embodiments described in the following exemplary embodiments do not represent all embodiments consistent with this disclosure. Rather, they are merely examples of apparatuses and methods consistent with some aspects of this disclosure as detailed in the appended claims.

[0049] It should be noted that the user information (including but not limited to user device information, user personal information, etc.) and data (including but not limited to data used for display, data used for analysis, etc.) involved in this disclosure are all information and data authorized by the user or fully authorized by all parties. Furthermore, in the specific embodiments of this disclosure, when user-related data is involved, user permission or consent is required when the following embodiments of this disclosure are applied to specific products or technologies, and the collection, use, and processing of related data must comply with the relevant laws, regulations, and standards of the relevant countries and regions.

[0050] Artificial intelligence (AI) is the theory, methods, technology, and application systems that use digital computers or machines controlled by digital computers to simulate, extend, and expand human intelligence, perceive the environment, acquire knowledge, and use that knowledge to achieve optimal results. AI software technologies mainly include computer vision, speech processing, natural language processing, content understanding, and information generation.

[0051] In recent years, with the research and progress of artificial intelligence technology, artificial intelligence technology has been widely used in many fields. The solutions provided in this application involve technologies such as content understanding and information generation, which are specifically illustrated through the following embodiments.

[0052] Please see Figure 1 , Figure 1 This is a schematic diagram illustrating an application environment according to an exemplary embodiment, such as... Figure 1 As shown, the application environment may include server 01 and terminal 02.

[0053] In an optional embodiment, terminal 02 can provide information interaction and other services to any user. Specifically, terminal 02 can be, but is not limited to, electronic devices such as smartphones, desktop computers, tablets, laptops, smart speakers, digital assistants, augmented reality (AR) / virtual reality (VR) devices, and smart wearable devices. Optionally, the operating system running on the electronic device can be, but is not limited to, Android, iOS, Linux, and Windows.

[0054] In an optional embodiment, server 01 can provide background services for terminal 02. Specifically, server 01 can be an independent physical server, a server cluster or distributed system composed of multiple physical servers, or a cloud server that provides basic cloud computing services such as cloud services, cloud databases, cloud computing, cloud functions, cloud storage, network services, cloud communication, middleware services, domain name services, security services, CDN (Content Delivery Network), and big data and artificial intelligence platforms.

[0055] In addition, it should be noted that, Figure 1 The example shown is merely one application environment of the information interaction method provided in this disclosure.

[0056] In the embodiments described in this specification, the server 01 and the terminal 02 can be directly or indirectly connected through wired or wireless communication, and this application does not impose any restrictions on this.

[0057] Figure 2 This is a flowchart illustrating an information interaction method according to an exemplary embodiment, which can be applied to a terminal targeting a specific account. For example... Figure 2 As shown, the method may include the following steps.

[0058] In step S201, a preset page is displayed, which shows the recommended interactive entry information of the recommended application software.

[0059] In one specific embodiment, the preset page can refer to a page within the current application software (or the target application software). For example, the application software currently logged into and browsed by the target account can be considered the current application software. When the target account triggers access to the preset page within this current application software, the preset page can be displayed. Figure 3 As shown in the left-hand diagram or Figure 3 As shown in the diagram on the right, this disclosure does not limit it.

[0060] For example, application software may include content interaction application software, instant messaging application software, AI-based intelligent assistant application software, etc., and this disclosure does not limit it.

[0061] For example, the preset page can be a page pre-set for the current application software, such as all or some pages in the current application software, and this disclosure does not limit this. Optionally, the preset page can be specified by the business promoter recommending the application software. For example, if the business promoter recommends or promotes the business promoter's application software during the interaction of the current application software, it can specify which pages (i.e., preset pages) in the current application software to display the recommended application software.

[0062] In one example, the preset page can be the information feed page of the current application software. The information feed page refers to a page that displays media content dynamically and continuously. The displayed media content can include multimedia content or single media content. For example, multimedia content can include, but is not limited to, text, images, and videos. The video can include short videos, and this disclosure does not limit this. For example, the media content displayed on the information feed page can be arranged vertically, and users can infinitely load new content by swiping, such as a single-column short video feed page, for example... Figure 3 As shown in the left figure, this disclosure does not limit it.

[0063] In another example, the default page could be the live streaming page within the current application software. The live streaming page could refer to the page used to display the live content in the live streaming room, for example... Figure 3 As shown in the diagram on the right.

[0064] In one specific embodiment, the recommended application software can refer to the application software recommended on a preset page, that is, the application software selected by the aforementioned business advertiser for advertising or promotion based on the current application software. Optionally, in practical applications, the type of the recommended application software can be the same as or different from the type of the current application software.

[0065] In one specific embodiment, the recommended interaction entry information can be used to provide an entry point for the target account to interact with the recommended application software, for example... Figure 3 As shown in 31, or Figure 3 As shown in 32, the recommended interaction entry information can be a component that can trigger the interaction, which may include software description information of the recommended application software (such as software name, main functions, etc.), interaction guidance text, etc., which are not limited in this disclosure.

[0066] In one example, the recommended interaction entry information may include download interaction entry information for the recommended application, providing an entry point for downloading the recommended application, for example... Figure 3 As shown in 31, or Figure 3 As shown in 32, this disclosure does not limit it.

[0067] In an optional embodiment, the timing of displaying the recommended interactive entry information of the recommended application software on the preset page may include, but is not limited to: when the target account enters the preset page, or when the target account stays on the preset page for a preset duration, or when the target account matches the application software displayed on the preset page. This disclosure does not limit this.

[0068] In step S203, in response to the target account's triggering of the aforementioned recommended interaction entry information, the application interaction interface of the recommended application software is displayed, and application gameplay interaction information that matches the target account and is associated with the recommended application software is displayed in the application interaction interface.

[0069] In one specific embodiment, the target account can refer to the account that triggers the display of the preset page, and the target account can be any account in the current application software.

[0070] In a specific embodiment, triggering the above-mentioned recommended interactive entry information may include any of the following operations: single click, double click, long press, etc.

[0071] In a specific embodiment, the application interaction interface of the recommending application software can refer to the interface used to interact with the recommending application software. For example, the application interaction interface can be an independent page, a portion of a page (such as a portion of a preset page), or a pop-up window. For instance, taking a pop-up window within a preset page as an example, the application interaction interface can be, for example... Figure 4a As shown in 41, or for example Figure 5 As shown in 51, or for example Figure 7 As shown in 71, this disclosure does not impose any limitations on this. Optionally, when the recommended interaction entry information is the download interaction entry information for recommended application software, the corresponding application interaction interface can be a download interaction page.

[0072] In one specific embodiment, application gameplay interaction information can be used to present recommended application gameplay, which can be matched with a target account and associated with the recommended application software. That is, the application gameplay interaction information is the specific presentation information of the recommended application gameplay, for example... Figure 4a As shown in 46, it may include application elements associated with the recommended application software (e.g., Figure 4a (as shown in 42) and interactive guidance controls (e.g.) Figure 4a (As shown in 43). Alternatively, the application's gameplay interaction information can be as follows: Figure 4c As shown in 412. Alternatively, the application's gameplay interaction information can be as follows: Figure 5 As shown in 56, it can be a dialog window used for the target account and the recommended application software, that is, the dialog message interaction area.

[0073] For example, the recommended app gameplay can be a lightweight gameplay that allows the target account to experience the gameplay of the recommended app in advance, while avoiding cumbersome and complicated gameplay interactions that would lead to a long gameplay interaction chain and affect the download conversion of the recommended app.

[0074] In one example, matching application gameplay interaction information with a target account can refer to matching the recommended application gameplay presented in the application gameplay interaction information with the target account, such as matching the target account's preferred gameplay. The target account's preferred gameplay can be obtained based on statistical data of the target account's interaction within the current application software. For example, it can be obtained based on statistical analysis of the mapping relationship between interaction data and preferred gameplay, or it can be obtained based on a gameplay preference statistical model. This model can be pre-trained on a preset neural network model based on interaction data from a large number of accounts. For example, it can be obtained by labeling each interaction data with gameplay preference tags and then performing supervised training on the preset neural network model. This disclosure does not limit this approach.

[0075] For example, if the target account's interaction data indicates that the target account prefers dialogue-based gameplay, then the recommended application gameplay can be determined to be dialogue-based. Or, if the target account's interaction data indicates that the target account prefers control-based interaction, then the recommended application gameplay can be determined to be control-based. Or, if the target account's interaction data indicates that the target account prefers viewing special effects, then the recommended application gameplay can be determined to be special effects viewing and interaction. Or, if the recommended application is an e-commerce application and the target account's interaction data indicates that the target account prefers shopping, then the recommended application gameplay can be determined to be item recommendation. This disclosure does not limit this.

[0076] In one example, the association between app gameplay interaction information and recommended app software can mean that the recommended app gameplay presented in the app gameplay interaction information is an app gameplay configured in the recommended app software, or it can mean that the app gameplay interaction information contains app elements associated with the recommended app software. For example, app elements associated with the recommended app software can refer to elements within the recommended app software, such as the app software's icon, items, etc. This disclosure does not limit this, as long as it can represent or indicate the recommended app software.

[0077] In one specific embodiment, the aforementioned application gameplay interaction information is used to present recommended application gameplay; the recommended application gameplay may include at least one of the following: application gameplay that matches the target account from among the various application gameplays configured in the recommended application software; or, using AI technology to dynamically generate matching application gameplay for the target account based on application elements associated with the recommended application software.

[0078] In one example, the multiple app features configured in the recommended app can refer to the multiple app features that come pre-installed in the recommended app.

[0079] In one example, AI's understanding capabilities can be used to obtain application elements associated with the recommended application and the target account's preferred gameplay. Based on AI, recommended application gameplay that matches the target account's preferences can be constructed using these associated application elements. Furthermore, AI-generated interactive information for this dynamically constructed recommended application gameplay can be generated and displayed. Optionally, the invoked AI technology can be an AI agent, either the current application's AI agent or the AI ​​agent that invokes the recommended application. This allows the recommended application's intelligent processing to participate in the application recommendation stage upfront, reducing the current application's computational power and ensuring smooth interaction of the recommended application gameplay.

[0080] By recommending app gameplays that match the target account from among the various app gameplays configured in the recommended app software, or by using AI technology to dynamically generate matching app gameplays for the target account based on app elements associated with the recommended app software, the interactive features of the recommended app gameplays become more flexible and richer, enhancing the level of engagement.

[0081] Optionally, refer to Figure 4a The two pictures on the left, Figure 4b The left and middle images Figure 4c The left side of the image Figure 5 The left and middle images Figure 7-9As shown in the left and middle diagrams, the application interface can also display application software association description information, such as including but not limited to the icon and name of the recommended application software, the host's recommendation of the recommended application software, and the development description information of the recommended application software, etc., which are not limited in this disclosure. For example, this application software association description information can be static information, and can be in text form or multimodal information form, which are not limited in this disclosure either.

[0082] For example, information in an application's user interface can be displayed by swiping up and down to show more information, such as in... Figure 5 Swipe up on the left-hand image to see more information below, such as... Figure 5 The application gameplay and interactive information shown in section 56 can be fully displayed, for example... Figure 5 The middle diagram is shown. Other diagrams are similar and will not be described in detail here.

[0083] By displaying the recommended application's interactive entry point information on a preset page, and responding to the target account's triggering of this entry point, the application's interactive interface is displayed. This interface includes application gameplay interaction information that matches the target account and is associated with the recommended application. This integrates the interactive gameplay associated with the recommended application into the application's interactive interface (e.g., an interactive intermediate page for downloading the recommended application), transforming the target account from a passive recipient of information into an active participant. Before downloading the recommended application, the target account can experience its gameplay features through light interactive gameplay, thereby increasing the target account's engagement and leading to a higher download rate and better application recommendation performance. Furthermore, by matching application gameplay interaction information with the target account, personalized gameplay presentations can be provided based on different accounts, effectively increasing the target account's interest and preference for the recommended application, further enhancing engagement, download conversion, and overall application recommendation performance.

[0084] Reference Figures 4a-4c as well as Figures 5-10 In one possible implementation, the application interface also displays preset download controls for recommended applications, such as... Figure 4aAs shown in 45, this could be a pre-defined control for downloading recommended applications. The aforementioned application gameplay interaction information can be used to present recommended application gameplay, which is matched with the target account and associated with the recommended application software; details can be found in the above description and will not be repeated here. Accordingly, the above method may also include: when the target account triggers interaction with the recommended application gameplay based on the application gameplay interaction information, displaying the gameplay interaction result information of the recommended application gameplay and an incremental download control for the recommended application software.

[0085] In one specific embodiment, the target account triggers and recommends application gameplay interaction based on application gameplay interaction information, which may include the target account triggering application gameplay interaction information, and this disclosure does not limit this.

[0086] For example, the information on the results of gameplay interactions can be as follows: Figure 4a As shown in 47, or Figure 4b As shown in 410, or Figure 4c As shown in 414, or Figure 5 As shown in 54, or Figure 6 As shown in 62 of 7, or as shown in 74 of 7, or Figure 8 As shown in 83, or Figure 9 As shown in 93.

[0087] For example, an incremental download control can refer to a newly added control displayed in the application's interactive interface for downloading recommended application software. That is, it is not initially displayed in the application's interactive interface, but is added and displayed after the application's gameplay interaction information is triggered, for example... Figure 4a As shown in 44, or Figure 4b As shown in 411, or Figure 4c As shown in 413, or Figure 5 As shown in 55, or as shown in 73, or Figure 8 As shown in 82, or Figure 9 As shown in 92.

[0088] By triggering interactive information based on application gameplay and interacting with recommended application gameplay, the results of the interactive gameplay of recommended application gameplay and incremental download controls for recommended application software can be displayed. This not only responds to the interactive gameplay of recommended application software, but also adds an interactive operation path for downloading recommended application software, enhances download guidance, and effectively improves the convenience and participation of downloading recommended application software.

[0089] Reference Figures 4a-4b as well as Figures 5-10 In one possible implementation, the aforementioned application gameplay interaction information displayed in the application interface that matches the target account and is associated with the recommended application software may include: When the gameplay interaction mode matched with the target account is the dialogue interaction mode, the application gameplay interaction information is presented in the dialogue interaction mode. Alternatively, if the gameplay interaction mode matched with the target account is a non-dialogue interaction mode, the application gameplay interaction information can be presented in a non-dialogue interaction mode.

[0090] For example, recommended applications may include: applications that interact in a conversational mode, such as AI-based smart assistants; or applications that interact in a non-conversational mode, such as games, e-commerce applications, etc. This disclosure does not limit the scope of the application.

[0091] In one specific embodiment, the dialogue interaction mode refers to a mode of interaction conducted through dialogue, while the non-dialogue interaction mode refers to a mode of interaction conducted through other means besides dialogue. In the dialogue interaction mode, the recommending application can act as one party to the dialogue, and the target account can act as the other party, enabling a two-way chat dialogue between the recommending application and the target account. Other methods besides dialogue may include interaction methods primarily involving the display of interactive controls that can be triggered, and this disclosure does not limit this approach.

[0092] In one specific embodiment, the gameplay interaction mode matched for the target account can be determined based on the target account's interaction data in the current application software. For example, the frequency of the target account launching the chat assistant or participating in private chats and group chats during page browsing can be counted. If the frequency reaches a frequency threshold, it can be determined that the target account prefers a dialogue interaction mode, that is, the gameplay interaction mode matched for the target account is determined to be a dialogue interaction mode. If the frequency does not reach the frequency threshold, it can be determined that the target account prefers a non-dialogue interaction mode, that is, the gameplay interaction mode matched for the target account is determined to be a non-dialogue interaction mode.

[0093] By setting the presentation of recommended app gameplay into either a dialogue-based or non-dialogue-based interactive mode, it is possible to effectively match the interaction habits of the target account, thereby increasing the target account's engagement with the recommended app. Reference Figures 4a-4c In one possible implementation, when the gameplay interaction mode for matching the target account is a non-dialogue interaction mode, presenting the application gameplay interaction information in a non-dialogue interaction mode may include: When the interaction mode for matching the target account is a non-dialogue interaction mode, the application interface displays application elements related to the recommended application and interactive guidance controls. For example, application elements can be as follows: Figure 4a As shown in 42, the interactive guide control can be as follows: Figure 4a As shown in 43. Alternatively, the applied element can be as follows: Figure 4bAs shown in 48, the interactive guide control can be as follows: Figure 4b As shown in 49. Alternatively, the applied element can be as follows: Figure 4c The recommended products shown in section 412 can have interactive guidance controls as follows: Figure 4c The recommended product shown can be viewed with "View Details".

[0094] Alternatively, if the gameplay interaction mode for matching the target account is a non-dialogue interaction mode, the application's interactive interface displays a linked animation effect containing application elements and account elements of the target account, as well as an interactive animation control for the linked animation effect. For example, the interactive animation control may include at least one of the following: a playback interactive control for the linked animation effect, a first selection control for selecting an application element, or a second selection control for selecting an account element.

[0095] Optionally, when the target account triggers interaction with the recommended app based on the app's gameplay interaction information, the above-mentioned interaction result information of the recommended app's gameplay and the incremental download control of the recommended app software are displayed, such as when the target account clicks... Figure 4a 43 in the middle can be displayed Figure 4a The gameplay interaction results shown in section 47 and Figure 4a The incremental download control shown in Figure 48 may optionally also display information about the gameplay interaction results during the waiting process, such as... Figure 4a The third image from left to right in the middle. Or, for example, the target account clicks. Figure 4b 49 in the middle can be displayed Figure 4b The interactive gameplay results shown in section 410 (e.g., the fusion of application elements and account elements, such as a school cap on an account avatar) and Figure 4b The incremental download control shown in section 411. Or, for example, the target account clicks... Figure 4c The "View Details" option for the recommended products shown can display... Figure 4c The interactive gameplay results shown in section 414 (details of recommended products, such as more pictures of recommended products) and Figure 4c The incremental download control shown in Figure 413.

[0096] By presenting application gameplay and interactive information in a non-dialogue interactive mode, the application elements of the recommended software can be revealed, and the target account can interact with the application elements, thereby increasing the target account's engagement with the recommended software.

[0097] In one possible implementation, the application elements associated with the recommended application software may include at least one of the following: application elements randomly selected from a variety of application elements associated with the recommended application software; or application elements that reach an interaction popularity threshold from a variety of application elements associated with the recommended application software; or application elements that match the element preferences of the target account from a variety of application elements associated with the recommended application software. For example, the interaction popularity threshold may include an interaction frequency threshold, thereby allowing for the statistical analysis of the interaction frequency of a variety of application elements associated with the recommended application software within a preset time period. The interaction frequency is then compared with the interaction frequency threshold to obtain the application elements that reach the interaction popularity threshold from the variety of application elements associated with the recommended application software. The preset time period may be a period up to the current time, which is more time-sensitive, and this disclosure does not limit this. By setting a rich variety of application elements associated with the recommended application software, information about the recommended application software can be revealed, and application elements that reach the interaction popularity threshold can increase the target account's download and interaction conversion rate for the recommended application software.

[0098] Reference Figure 5 In one possible implementation, the aforementioned recommended application software is an application software that interacts in a dialogue interaction mode; the application gameplay interaction information includes a dialogue message interaction area, for example... Figure 5 As shown in 56. Accordingly, when the gameplay interaction mode matched with the target account is a dialogue interaction mode, presenting the application gameplay interaction information in dialogue interaction mode can include: when the gameplay interaction mode matched with the target account is a dialogue interaction mode, displaying a dialogue message interaction area on the application interaction interface, and displaying the target message sent by the target account in the dialogue message interaction area. This target message can be as follows: Figure 5 As shown in 52.

[0099] In one specific embodiment, the target message sent by the target account may include at least one of the following: a message input by the target account based on a message input control, such as invoking a virtual keyboard to input and send a message in the application's interactive interface; this disclosure does not limit the interaction process of invoking the virtual keyboard; or a message generated based on the target account's interaction statistics in the current application software, where the current application software refers to the application software to which the preset page belongs. For example, the interaction statistics may include statistics on the content of the interaction, such as the content browsed or searched in the current application software. Corresponding messages can be generated based on these interaction statistics. For instance, the content understanding capabilities of AI technology can be used to identify the emotions or states represented by the content browsed or searched by the target account in the interaction statistics, thereby generating a message matching that emotion or state. This allows the target message to accurately express the target account's emotions or state, resonating with the target account. By setting the target account to input the target message autonomously or having the currently recommended application generate a matching target message based on the target account's interaction statistics, the interaction flexibility of the dialogue interaction mode can be improved. Furthermore, resonance with the target account can be achieved through the dialogue, encouraging the target account to participate in the dialogue. This can increase the target account's participation in downloading recommended applications for further chat dialogue.

[0100] By setting up a dialogue-based interactive mode to present the gameplay of recommended applications, and considering that the recommended applications themselves are interactive applications, this approach can not only meet the target account's personalized preferences for gameplay modes, but also fully showcase the interactive features of the recommended applications. This can effectively encourage the target account to download the recommended applications for further interaction.

[0101] Reference Figure 5 In one possible implementation, the aforementioned gameplay interaction result information includes the reply message of the recommended application software to the target message; when the target account triggers interaction with the recommended application gameplay based on the application gameplay interaction information, displaying the gameplay interaction result information of the recommended application gameplay and the incremental download control of the recommended application software may include: when the target account triggers interaction with the recommended application gameplay based on the dialogue message interaction area, displaying the reply message of the recommended application software to the target message in the dialogue message interaction area, and displaying the incremental download control of the recommended application software.

[0102] In one specific embodiment, a message reply command can be triggered based on the dialogue message interaction area to trigger interaction with recommended application gameplay. For example, it can be... Figure 5The message reply control is displayed in the dialogue message interaction area shown in 56. The target account can click the message reply control to trigger the generation of the above message reply instruction; or, the target account can trigger the message reply instruction through preset gestures or voice, which is not limited in this disclosure.

[0103] In one specific embodiment, the recommended application software's response to the target message can be achieved by invoking the recommendation application software's dialogue function, such as intelligent dialogue, within the current application software to process the response to the target message, generate, and display the response message. Figure 5 As shown in 54, it can also incrementally display an incremental download control for downloading recommended applications, such as... Figure 5 As shown in 55.

[0104] By displaying the recommended app's response to the target account's message in the dialogue message interaction area when the target account interacts with the recommended app's gameplay, and also displaying the recommended app's incremental download control, it is possible to both respond to the target account and enhance the download guidance of the recommended app.

[0105] In one possible implementation, the method may further include displaying at least one recommended dialogue role option in the dialogue message interaction area. Each dialogue option may correspond to a dialogue role, which can be used to instruct the recommending application to engage in a conversational chat, thereby enabling chat based on the dialogue style of that role. For example, at least one of the above-mentioned dialogue role options may be recommended based on the role preferences of the target account, such as... Figure 5 As shown in 53, or as Figure 6 As shown in 61, the recommended dialogue character options differ depending on the character preference.

[0106] Accordingly, when the target account triggers interaction with the recommended application's gameplay based on the dialogue message interaction area, displaying the recommended application's reply message to the target message in the dialogue message interaction area may include: when the target account selects a target dialogue role option from at least one dialogue role option, displaying the recommended application's reply message to the target message in the dialogue message interaction area in the form of the target dialogue role; the target dialogue role refers to the dialogue role corresponding to the target dialogue role option.

[0107] Reference Figure 5 For example, one can choose Figure 5 The target dialogue role option shown in 53 is "Angry Coach," allowing you to reply to the target message as the target dialogue role of "Angry Coach." The target reply message can be as follows: Figure 5As shown in 54, optionally, the reply message may also include the icon of the recommended application software, the target dialogue character, etc., so that the target account can know the other party's information in the chat. This disclosure does not limit this.

[0108] Reference Figure 6 For example, one can choose Figure 6 The target dialogue character option, "Tsundere Cat Girl," is shown in 61 of the diagram. This allows the user to reply to the target message as the target dialogue character, as indicated by "Tsundere Cat Girl." The target reply message can be as follows: Figure 6 As shown in 62, optionally, the reply message may also include the icon of the recommended application software, the target dialogue character, etc., so that the target account can know the other party's information in the chat. This disclosure does not limit this.

[0109] By displaying at least one recommended chat role option in the dialogue message interaction area, the system recommends chat roles in the dialogue interaction mode, allowing the target account to flexibly set the other party's chat role. This makes the dialogue interaction in the application interface more interesting and also reveals more functions of the recommended application software.

[0110] Reference Figures 7-9 In one possible implementation, the recommended application software is an application software that interacts in a non-dialogue interaction mode; the application gameplay interaction information includes the interaction guidance information of the recommended application software; when the gameplay interaction mode matched by the target account is a dialogue interaction mode, presenting the application gameplay interaction information in a dialogue interaction mode may include: when the gameplay interaction mode matched by the target account is a non-dialogue interaction mode, displaying the interaction guidance information of the recommended application software, the interaction guidance information including question information and at least one quick reply tag for replying to the question information.

[0111] In one example, when the recommended application is an application that interacts in a non-dialogue interaction mode, question information associated with the recommended application and at least one quick reply tag for replying to the question information can be dynamically constructed. This will combine the question information associated with the recommended application and at least one quick reply tag for replying to the question information into interactive guidance information for a dialogue interaction mode, which will not only meet the interaction habits of the target account, but also reveal information associated with the recommended application.

[0112] Reference Figure 7 In one example, interactive guidance information can be as follows: Figure 7 As shown in 72, the problem information can be as follows: Figure 7 As shown in 721, at least one quick reply label for replying to question information can be as follows: Figure 7 As shown in 722.

[0113] Reference Figure 8 In one example, interactive guidance information can be as follows: Figure 8 As shown in 81, the problem information can be as follows: Figure 8 As shown in 812, at least one quick reply label for replying to question information can be as follows: Figure 8 As shown in 811.

[0114] Reference Figure 9 In one example, interactive guidance information can be as follows: Figure 9 As shown in 91, the problem information can be as follows: Figure 9 As shown in 912, at least one quick reply label for replying to question information can be as follows: Figure 9 As shown in 911.

[0115] When recommending applications that interact in a non-dialogue mode, interactive guidance information is constructed that includes question information and at least one quick reply tag for replying to questions. This presents application gameplay interaction information in a dialogue mode, which can both meet the interaction habits of the target account and reveal information related to the recommended application.

[0116] In one possible implementation, the aforementioned gameplay interaction result information includes quick reply information; the step of displaying the gameplay interaction result information of the recommended application and the incremental download control of the recommended application software when the target account triggers interaction with the recommended application gameplay based on the application gameplay interaction information may include: when the target account triggers at least one target quick reply tag, displaying the quick reply information corresponding to the target quick reply tag and displaying the incremental download control of the recommended application software.

[0117] For example, the quick reply information corresponding to the target quick reply tag can be as follows: Figure 7 As shown in 74, or as Figure 8 As shown in 83, or as Figure 9 As shown in 93.

[0118] For example, the incremental download control of the recommended application software can be as follows: Figure 7 As shown in 73, or as Figure 8 As shown in 82, or as Figure 9 As shown in 92.

[0119] By triggering at least one target quick reply tag, the quick reply information corresponding to the target quick reply tag and the incremental download control of the recommended application software are displayed. This enables the recommended application software, which interacts in a non-dialogue interaction mode, to have efficient and convenient quick dialogue and enhances the download path of the recommended application software.

[0120] Figure 10 This is a block diagram illustrating an information interaction device according to an exemplary embodiment. (Refer to...) Figure 10 The device may include: The page display module 1001 is configured to display a preset page, which displays recommended interactive entry information for recommended application software. The application gameplay interaction module 1003 is configured to respond to the target account's triggering of the recommended interaction entry information, display the application interaction interface of the recommended application software, and display application gameplay interaction information that matches the target account and is associated with the recommended application software in the application interaction interface.

[0121] By displaying the recommended application's interactive entry point information on a preset page, and responding to the target account's triggering of this entry point, the application's interactive interface is displayed. This interface includes application gameplay interaction information that matches the target account and is associated with the recommended application. This integrates the interactive gameplay associated with the recommended application into the application's interactive interface (e.g., an interactive intermediate page for downloading the recommended application), transforming the target account from a passive recipient of information into an active participant. Before downloading the recommended application, the target account can experience its gameplay features through light interactive gameplay, thereby increasing the target account's engagement and leading to a higher download rate and better application recommendation performance. Furthermore, by matching application gameplay interaction information with the target account, personalized gameplay presentations can be provided based on different accounts, effectively increasing the target account's interest and preference for the recommended application, further enhancing engagement, download conversion, and overall application recommendation performance.

[0122] In one possible implementation, the application interface further displays a preset download control for the recommended application software; the application gameplay interaction information is used to present the recommended application gameplay, which matches the target account and is associated with the recommended application software; the device may further include: The application gameplay interaction information triggering module is configured to, when the target account interacts with the recommended application gameplay based on the application gameplay interaction information, display the gameplay interaction result information of the recommended application gameplay and the incremental download control of the recommended application software.

[0123] In one possible implementation, the application gameplay interaction information is used to present recommended application gameplay; the recommended application gameplay includes at least one of the following: application gameplay that matches the target account from among the various application gameplays configured in the recommended application software; or, using AI technology to dynamically generate matching application gameplay for the target account based on application elements associated with the recommended application software.

[0124] In one possible implementation, the application gameplay interaction module 1003 may include: The first application gameplay interaction information display unit is configured to present the application gameplay interaction information in the dialogue interaction mode when the gameplay interaction mode matched by the target account is the dialogue interaction mode. Alternatively, the second application gameplay interaction information display unit is configured to present the application gameplay interaction information in the non-dialogue interaction mode when the gameplay interaction mode matched by the target account is a non-dialogue interaction mode.

[0125] In one possible implementation, the recommended application software is an application software that interacts in a dialogue interaction mode; the application gameplay interaction information includes a dialogue message interaction area; the first application gameplay interaction information display unit may include: The first application gameplay interaction subunit is configured to, when the gameplay interaction mode matched by the target account is a dialogue interaction mode, display a dialogue message interaction area on the application interaction interface and display the target message sent by the target account in the dialogue message interaction area.

[0126] In one possible implementation, the target message sent by the target account includes at least one of the following: a message entered by the target account based on a message input control; or a message generated based on the interaction statistics of the target account in the current application software, wherein the current application software refers to the application software to which the preset page belongs.

[0127] In one possible implementation, the gameplay interaction result information includes the response message from the recommending application software to the target message; the application gameplay interaction information triggering module may include: The first application gameplay triggering unit is configured to, when the target account triggers an interaction with the recommended application gameplay based on the dialogue message interaction area, display the reply message of the recommended application software to the target message in the dialogue message interaction area, and display the incremental download control of the recommended application software.

[0128] In one possible implementation, the device may further include: The dialogue role option display module is configured to display at least one recommended dialogue role option in the dialogue message interaction area; The first application gameplay triggering unit may include: The application gameplay trigger subunit is configured to, when the target account selects the target dialogue role option among the at least one dialogue role options, display the recommended application software's reply message to the target message in the dialogue message interaction area, with the target dialogue role being the dialogue role corresponding to the target dialogue role option; the target dialogue role refers to the dialogue role corresponding to the target dialogue role option.

[0129] In one possible implementation, the recommended application software is an application software that interacts in a non-dialogue interaction mode; the application gameplay interaction information includes the interaction guidance information of the recommended application software; the first application gameplay interaction information display unit includes: The second application gameplay interaction subunit is configured to display interactive guidance information of the recommended application software when the gameplay interaction mode matched with the target account is a non-dialogue interaction mode. The interactive guidance information includes question information and at least one quick reply tag for replying to the question information.

[0130] In one possible implementation, the gameplay interaction result information includes quick reply information; the application gameplay interaction information triggering module may include: The second application gameplay triggering unit is configured to, when the target account triggers the target quick reply tag among the at least one quick reply tags, display the quick reply information corresponding to the target quick reply tag, and display the incremental download control of the recommended application software.

[0131] In one possible implementation, the second application gameplay interactive information display unit may include: The first display subunit is configured to display application elements and interactive guidance controls associated with the recommended application software on the application interface when the gameplay interaction mode matched with the target account is a non-dialogue interaction mode. Alternatively, the second display subunit is configured to, when the gameplay interaction mode matched with the target account is a non-dialogue interaction mode, display a linkage animation effect containing the application element and the account element of the target account, as well as an animation effect interaction control for the linkage animation effect, on the application interaction interface.

[0132] In one possible implementation, the application elements associated with the recommended application software include at least one of the following: application elements randomly selected from a variety of application elements associated with the recommended application software; or application elements that reach an interaction popularity threshold from the variety of application elements associated with the recommended application software; or application elements that match the element preferences of the target account from the variety of application elements associated with the recommended application software.

[0133] Regarding the apparatus in the above embodiments, the specific manner in which each module performs its operation has been described in detail in the embodiments related to the method, and will not be elaborated upon here.

[0134] Figure 11 This is a block diagram illustrating an electronic device for information interaction according to an exemplary embodiment. The electronic device may be a terminal, and its internal structure diagram may be as follows: Figure 11 As shown, the device may include an RF (Radio Frequency) circuit 1110, a memory 1120 including one or more computer-readable storage media, an input unit 1130, a display unit 1140, a sensor 1150, an audio circuit 1160, a WiFi (Wireless Fidelity) module 1170, a processor 1180 including one or more processing cores, and a power supply 1190, among other components. Those skilled in the art will understand that... Figure 11 The terminal structure shown does not constitute a limitation on the terminal and may include more or fewer components than shown, or combine certain components, or have different component arrangements. Wherein: RF circuit 1110 can be used for receiving and transmitting signals during information transmission or calls. Specifically, it receives downlink information from the base station and hands it over to one or more processors 1180 for processing; additionally, it transmits uplink data to the base station. Typically, RF circuit 1110 includes, but is not limited to, an antenna, at least one amplifier, a tuner, one or more oscillators, a Subscriber Identity Module (SIM) card, a transceiver, a coupler, an LNA (Low Noise Amplifier), a duplexer, etc. Furthermore, RF circuit 1110 can also communicate wirelessly with networks and other terminals. Wireless communication can use any communication standard or protocol, including but not limited to GSM (Global System for Mobile communication), GPRS (General Packet Radio Service), CDMA (Code Division Multiple Access), WCDMA (Wideband Code Division Multiple Access), LTE (Long Term Evolution), email, SMS (Short Messaging Service), etc.

[0135] The memory 1120 can be used to store software programs and modules. The processor 1180 executes various functional applications and data processing by running the software programs and modules stored in the memory 1120. The memory 1120 may mainly include a program storage area and a data storage area. The program storage area may store the operating system, application software required for functions, etc.; the data storage area may store data created based on the use of the terminal, etc. In addition, the memory 1120 may include high-speed random access memory, and may also include non-volatile memory, such as at least one disk storage device, flash memory device, or other volatile solid-state storage device. Accordingly, the memory 1120 may also include a memory controller to provide access to the memory 1120 by the processor 1180 and the input unit 1130.

[0136] Input unit 1130 can be used to receive input digital or character information, and generate keyboard, mouse, joystick, optical, or trackball signal inputs related to user settings and function control. Specifically, input unit 1130 may include touch-sensitive surface 1131 and other input devices 1132. Touch-sensitive surface 1131, also known as a touch display screen or touchpad, can collect touch operations on or near the user (such as operations performed by the user using a finger, stylus, or any suitable object or accessory on or near the touch-sensitive surface 1131), and drive corresponding connection devices according to a pre-set program. Optionally, touch-sensitive surface 1131 may include two parts: a touch detection device and a touch controller. The touch detection device detects the user's touch position and the signal generated by the touch operation, and transmits the signal to the touch controller; the touch controller receives touch information from the touch detection device, converts it into touch point coordinates, sends it to processor 1180, and can receive and execute commands from processor 1180. In addition, the touch-sensitive surface 1131 can be implemented using various types such as resistive, capacitive, infrared, and surface acoustic wave. Besides the touch-sensitive surface 1131, the input unit 1130 may also include other input devices 1132. Specifically, other input devices 1132 may include, but are not limited to, one or more of the following: a physical keyboard, function keys (such as volume control buttons, power buttons, etc.), a trackball, a mouse, and a joystick. Display unit 1140 can be used to display information input by the user or information provided to the user, as well as various graphical user interfaces of the terminal. These graphical user interfaces can be composed of graphics, text, icons, video, and any combination thereof. Display unit 1140 may include display panel 1141, which may optionally be configured as an LCD (Liquid Crystal Display), OLED (Organic Light-Emitting Diode), or similar display panel. Further, touch-sensitive surface 1131 may cover display panel 1141. When touch-sensitive surface 1131 detects a touch operation on or near it, it transmits the information to processor 1180 to determine the type of touch event. Subsequently, processor 1180 provides corresponding visual output on display panel 1141 according to the type of touch event. Touch-sensitive surface 1131 and display panel 1141 can be two independent components to implement input and output functions. However, in some embodiments, touch-sensitive surface 1131 and display panel 1141 can be integrated to achieve input and output functions.

[0137] The terminal may also include at least one sensor 1150, such as a light sensor, a motion sensor, and other sensors. Specifically, the light sensor may include an ambient light sensor and a proximity sensor. The ambient light sensor can adjust the brightness of the display panel 1141 according to the ambient light level, and the proximity sensor can turn off the display panel 1141 and / or the backlight when the terminal is moved to the ear. As a type of motion sensor, a gravity acceleration sensor can detect the magnitude of acceleration in various directions (generally three axes). When stationary, it can detect the magnitude and direction of gravity and can be used for applications that identify the terminal's posture (such as landscape / portrait switching, related games, magnetometer posture calibration), vibration recognition-related functions (such as pedometer, tapping), etc. Other sensors that may be configured on the terminal, such as gyroscopes, barometers, hygrometers, thermometers, and infrared sensors, will not be described in detail here.

[0138] Audio circuitry 1160, speaker 1161, and microphone 1162 provide an audio interface between the user and the terminal. Audio circuitry 1160 converts received audio data into electrical signals, which are then transmitted to speaker 1161, where they are converted into sound signals for output. Conversely, microphone 1162 converts collected sound signals into electrical signals, which are received by audio circuitry 1160, converted back into audio data, and then processed by processor 1180 before being transmitted via RF circuitry 1110 to, for example, another terminal, or output to memory 1120 for further processing. Audio circuitry 1160 may also include an earphone jack to facilitate communication between a peripheral headset and the terminal.

[0139] WiFi is a short-range wireless transmission technology. This terminal, through the WiFi module 1170, can help users send and receive emails, browse web pages, and access streaming media, providing users with wireless broadband internet access. Although Figure 11 WiFi module 1170 is shown, but it is understood that it is not an essential component of the terminal and can be omitted as needed without changing the nature of the invention.

[0140] The processor 1180 is the control center of the terminal, connecting various parts of the terminal via various interfaces and lines. It executes software programs and / or modules stored in the memory 1120, and calls data stored in the memory 1120 to perform various functions and process data, thereby enabling overall monitoring of the terminal. Optionally, the processor 1180 may include one or more processing cores; preferably, the processor 1180 may integrate an application processor and a modem processor, wherein the application processor mainly handles the operating system, user interaction area, and application software, while the modem processor mainly handles wireless communication. It is understood that the modem processor may not be integrated into the processor 1180.

[0141] The terminal also includes a power supply 1190 (such as a battery) to power various components. Preferably, the power supply can be logically connected to the processor 1180 through a power management system, thereby enabling functions such as charging, discharging, and power consumption management through the power management system. The power supply 1190 may also include one or more DC or AC power supplies, a recharging system, a power fault detection circuit, a power converter or inverter, a power status indicator, and other arbitrary components.

[0142] Although not shown, the terminal may also include a camera, Bluetooth module, etc., which will not be described in detail here. Specifically, in this embodiment, the display unit of the terminal is a touch screen display, and the terminal also includes a memory and one or more programs, wherein one or more programs are stored in the memory and configured to be executed by one or more processors of the instructions in the method embodiment of the present invention.

[0143] Figure 12 This is a block diagram illustrating an electronic device for information interaction based on an exemplary embodiment. The electronic device may be a server, and its internal structure diagram may be as follows: Figure 12 As shown, this electronic device includes a processor, memory, and a network interface connected via a system bus. The processor provides computing and control capabilities. The memory includes a non-volatile storage medium and internal memory. The non-volatile storage medium stores the operating system and computer programs. The internal memory provides an environment for the operation of the operating system and computer programs stored in the non-volatile storage medium. The network interface is used to communicate with external terminals via a network connection. When the computer program is executed by the processor, it implements a method of information interaction. Those skilled in the art will understand that Figure 12The structure shown is merely a block diagram of a portion of the structure related to the present disclosure and does not constitute a limitation on the electronic device to which the present disclosure is applied. A specific electronic device may include more or fewer components than those shown in the figure, or combine certain components, or have different component arrangements. In an exemplary embodiment, an electronic device is also provided, including: a processor; and a memory for storing processor-executable instructions; wherein the processor is configured to execute the instructions to implement an information interaction method as described in the embodiments of this disclosure.

[0144] In an exemplary embodiment, a computer-readable storage medium is also provided, which, when executed by a processor of an electronic device, enables the electronic device to perform the information interaction method of the present disclosure embodiments. The computer-readable storage medium may be a ROM, random access memory (RAM), CD-ROM, magnetic tape, floppy disk, or optical data storage device, etc.

[0145] In an exemplary embodiment, a computer program product containing instructions is also provided, which, when run on a computer, causes the computer to perform the information interaction method of the embodiments of this disclosure.

[0146] Those skilled in the art will understand that all or part of the processes in the methods of the above embodiments can be implemented by a computer program instructing related hardware. This computer program can be stored in a non-volatile computer-readable storage medium. When executed, the computer program can include the processes of the embodiments of the above methods. Any references to memory, storage, databases, or other media used in the embodiments provided in this application can include non-volatile and / or volatile memory. Non-volatile memory can include read-only memory (ROM), programmable ROM (PROM), electrically programmable ROM (EPROM), electrically erasable programmable ROM (EEPROM), or flash memory. Volatile memory can include random access memory (RAM) or external cache memory. By way of illustration and not limitation, RAM is available in various forms, such as static RAM (SRAM), dynamic RAM (DRAM), synchronous DRAM (SDRAM), dual data rate SDRAM (DDRSDRAM), enhanced SDRAM (ESDRAM), synchronous link DRAM (SLDRAM), RAMbus direct RAM (RDRAM), direct memory bus dynamic RAM (DRDRAM), and RAMbus dynamic RAM (RDRAM), etc.

[0147] Other embodiments of this disclosure will readily occur to those skilled in the art upon consideration of the specification and practice of the invention disclosed herein. This application is intended to cover any variations, uses, or adaptations of this disclosure that follow the general principles of this disclosure and include common knowledge or customary techniques in the art not disclosed herein. The specification and examples are to be considered exemplary only, and the true scope and spirit of this disclosure are indicated by the following claims.

[0148] It should be understood that this disclosure is not limited to the precise structures described above and shown in the accompanying drawings, and various modifications and changes can be made without departing from its scope. The scope of this disclosure is limited only by the appended claims.

Claims

1. An information interaction method, characterized in that, include: Display a preset page, which shows recommended interactive entry information for recommended application software; In response to the target account's triggering of the recommended interaction entry information, the application interaction interface of the recommended application software is displayed, and application gameplay interaction information that matches the target account and is associated with the recommended application software is displayed in the application interaction interface.

2. The method according to claim 1, characterized in that, The application interface also displays a preset download control for the recommended application software; the application gameplay interaction information is used to present the recommended application gameplay, which is matched with the target account and associated with the recommended application software. The method further includes: When the target account triggers interaction with the recommended application based on the application's gameplay interaction information, the gameplay interaction result information of the recommended application and the incremental download control of the recommended application software are displayed.

3. The method according to claim 1 or 2, characterized in that, The application gameplay interaction information is used to present recommended application gameplay; the recommended application gameplay includes at least one of the following: application gameplay that matches the target account from among the various application gameplays configured in the recommended application software; or, using AI technology to dynamically generate matching application gameplay for the target account based on application elements associated with the recommended application software.

4. The method according to claim 1 or 2, characterized in that, The step of displaying application gameplay interaction information that matches the target account and is associated with the recommended application software in the application interaction interface includes: When the gameplay interaction mode matched with the target account is the dialogue interaction mode, the application gameplay interaction information is presented in the dialogue interaction mode. Alternatively, if the gameplay interaction mode matched with the target account is a non-dialogue interaction mode, the application gameplay interaction information shall be presented in the non-dialogue interaction mode.

5. The method according to claim 4, characterized in that, The recommended application software is an application software that interacts in a dialogue interaction mode; the application gameplay interaction information includes a dialogue message interaction area; When the gameplay interaction mode matched with the target account is a dialogue interaction mode, the application gameplay interaction information is presented in the dialogue interaction mode, including: When the gameplay interaction mode matched with the target account is the dialogue interaction mode, a dialogue message interaction area is displayed on the application interaction interface, and the target message sent by the target account is displayed in the dialogue message interaction area.

6. The method according to claim 5, characterized in that, The target message sent by the target account includes at least one of the following: a message entered by the target account based on a message input control; or a message generated based on the interaction statistics of the target account in the current application software, wherein the current application software refers to the application software to which the preset page belongs.

7. The method according to claim 5 or 6, characterized in that, The gameplay interaction result information includes the reply message from the recommended application software to the target message; the step of displaying the gameplay interaction result information of the recommended application software and the incremental download control of the recommended application software when the target account triggers interaction with the recommended application gameplay based on the application gameplay interaction information includes: When the target account triggers an interaction with the recommended application based on the dialogue message interaction area, the recommended application software's reply message to the target message is displayed in the dialogue message interaction area, along with the incremental download control of the recommended application software.

8. The method according to claim 7, characterized in that, The method further includes: Display at least one recommended dialogue role option in the dialogue message interaction area; When the target account triggers an interaction with the recommended application's gameplay based on the dialogue message interaction area, displaying the recommended application's reply message to the target message in the dialogue message interaction area includes: When the target account selects the target dialogue role option from the at least one dialogue role options, the recommended application software's reply message to the target message in the dialogue message interaction area is displayed, with the target dialogue role being the dialogue role; the target dialogue role refers to the dialogue role corresponding to the target dialogue role option.

9. The method according to claim 4, characterized in that, The recommended application software is an application software that interacts in a non-dialogue interaction mode; the application gameplay interaction information includes the interaction guidance information of the recommended application software; When the gameplay interaction mode matched with the target account is a dialogue interaction mode, the application gameplay interaction information is presented in the dialogue interaction mode, including: When the gameplay interaction mode matched with the target account is a non-dialogue interaction mode, interactive guidance information of the recommended application software is displayed. The interactive guidance information includes question information and at least one quick reply tag for replying to the question information.

10. The method according to claim 9, characterized in that, The gameplay interaction result information includes quick reply information; when the target account triggers interaction with the recommended application gameplay based on the application gameplay interaction information, displaying the gameplay interaction result information of the recommended application gameplay and the incremental download control of the recommended application software includes: When the target account triggers the target quick reply tag among the at least one quick reply tags, the quick reply information corresponding to the target quick reply tag is displayed, and the incremental download control of the recommended application software is displayed.

11. The method according to claim 4, characterized in that, When the gameplay interaction mode matched with the target account is a non-dialogue interaction mode, the application gameplay interaction information is presented in the non-dialogue interaction mode, including: When the gameplay interaction mode matched with the target account is a non-dialogue interaction mode, the application elements and interactive guidance controls associated with the recommended application software are displayed on the application interaction interface. Alternatively, if the gameplay interaction mode matched with the target account is a non-dialogue interaction mode, the application interaction interface displays a linkage animation effect containing the application element and the account element of the target account, as well as an animation interaction control for the linkage animation effect.

12. The method according to claim 3 or 11, characterized in that, The application elements associated with the recommended application software include at least one of the following: application elements randomly selected from a variety of application elements associated with the recommended application software; or, application elements that reach the interaction popularity threshold from a variety of application elements associated with the recommended application software; or, application elements that match the element preferences of the target account from a variety of application elements associated with the recommended application software.

13. An information interaction device, characterized in that, include: The page display module is configured to display a preset page, which displays recommended interactive entry information for recommended application software; The application gameplay interaction module is configured to respond to the target account's triggering of the recommended interaction entry information, display the application interaction interface of the recommended application software, and display application gameplay interaction information that matches the target account and is associated with the recommended application software in the application interaction interface.

14. An electronic device, characterized in that, include: processor; Memory used to store the processor's executable instructions; The processor is configured to execute the instructions to implement the information interaction method as described in any one of claims 1 to 12.

15. A computer-readable storage medium, characterized in that, When the instructions in the computer-readable storage medium are executed by the processor of the electronic device, the electronic device is enabled to perform the information interaction method as described in any one of claims 1 to 12.

16. A computer program product, characterized in that, It includes computer instructions, which, when executed by a processor, cause the computer to perform the information interaction method as described in any one of claims 1 to 12.

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