An advertising method

Abstract

The application belongs to the technical field of advertisement propaganda, and specifically discloses an advertisement propaganda method. Nowadays, TikTok, Kuaishou and WeChat have become important propaganda positions, and most users mainly use TikTok or Kuaishou. General propaganda can only be directed at one of TikTok and Kuaishou, and if a user does not pay attention, it is difficult to see our advertisement works. The application uses WeChat applets that are used by everyone, has a wide audience and high safety, and in WeChat, users of TikTok pay attention to TikTok numbers, users of Kuaishou pay attention to Kuaishou numbers, and users can make WeChat friends, pay attention to WeChat video numbers, WeChat public numbers, and use both TikTok and Kuaishou. Users who do not pay attention to one of them can also pay attention to the other. Even if a user does not pay attention, he or she can see our works that we want to propagate more times. The application connects the current mainstream propaganda positions, and helps users improve propaganda efficiency.

Description

Technical Field

[0001] This invention relates to the field of advertising technology, and specifically discloses an advertising method. Background Technology

[0002] In today's era, Douyin, Kuaishou, and WeChat have become important advertising platforms. Most users who use Douyin rarely use Kuaishou, and vice versa. General advertising can only target its respective user base. For the vast majority of users, they don't know how Douyin accounts, Kuaishou accounts, WeChat accounts, WeChat video accounts, and WeChat official accounts communicate with each other. Furthermore, if users don't follow, they are unlikely to see our advertising content, resulting in low advertising efficiency. With the rise of online shopping, many merchants offer products and services with similar quality, leading to fierce market competition and making it difficult for brick-and-mortar stores to survive. Summary of the Invention

[0003] In view of the problems in the background art, the purpose of this invention is to provide an advertising method to solve the problems in the background art.

[0004] To address the problems in the background, the present invention provides the following technical solution: An advertising method in which users can follow at least one of three types of accounts—Kuaishou, Douyin, and WeChat Video—by clicking on a WeChat mini-program or WeChat official account.

[0005] In WeChat mini programs or WeChat official accounts, you can follow at least one of the three types of accounts—Kuaishou, Douyin, and WeChat Video Account—by clicking on them, and you can also add them as WeChat friends.

[0006] You can follow at least one of the following four types of accounts: Douyin, Kuaishou, WeChat Video, and WeChat Official Account.

[0007] You can follow at least one of the following four types of accounts (excluding your own) among your Douyin (TikTok) content, Kuaishou content, WeChat video account content, and WeChat official account content, and you can also add them as WeChat friends.

[0008] You can add WeChat friends or access WeChat mini programs through one of the three types of videos: Douyin, Kuaishou, or WeChat Video Channel.

[0009] You can add WeChat friends through one of the three types of videos: Douyin, Kuaishou, or WeChat Video Channel. You can also enter a WeChat Mini Program. After entering the WeChat Mini Program, you can follow at least one of the four types of WeChat Video Channel, Douyin, Kuaishou, or WeChat Official Account by clicking on them.

[0010] Compared with the prior art, the beneficial effects of the present invention are: This invention uses WeChat Mini Programs as a platform. Compared to other platforms, WeChat Mini Programs are more trusted for their security, and almost all users use them, resulting in a wider audience. Within WeChat Mini Programs, users can follow Douyin accounts, Kuaishou accounts, and WeChat Video Channels according to their usage habits, and this is a much better user experience than long-pressing to scan a QR code. Furthermore, while watching Douyin, Kuaishou, or WeChat Video Channels, interested users can click on links on the page to add each other as WeChat friends or enter the WeChat Mini Program. Even if users don't follow the Mini Program after logging in, they will still see our advertisements more frequently when watching Douyin and Kuaishou. After entering the WeChat Mini Program, users can also follow Douyin accounts, Kuaishou accounts, WeChat Official Accounts, and WeChat Video Channels by clicking. This allows Douyin accounts, Kuaishou accounts, WeChat Video Channels, WeChat Official Accounts, and WeChat accounts to be interconnected, effectively improving advertising efficiency. Ordinary promotional methods are accessible to everyone. Many businesses offer products or services of similar quality to their competitors, yet market competition is fierce. A more efficient advertising method than the competition can be crucial to a store's survival in a new market environment. Our methods can help business owners improve advertising efficiency and achieve better business results. Detailed Implementation

[0011] To make the objectives, technical solutions, and advantages of this invention clearer, the invention will be further described in detail below with reference to specific implementation examples. It should be understood that the specific implementation examples described herein are merely for explaining the invention and are not intended to limit the invention.

[0012] In Douyin, using the "Massive Star Map" feature, a link is embedded in the selected influencer's video. When a user sees the influencer's video and is interested, they can click the link. This leads to an introduction page where users can add the influencer as a WeChat friend by clicking the "Custom Name" button. Clicking the "Custom Name" button will then display a WeChat QR code image. Users can long-press to scan the QR code and add the influencer as a WeChat friend. The added friend uses WeChat Work, employing the "Department Head Welcome Message" feature. The added person is first set as a department head, and then the automatic message sent when someone adds them as a friend is configured. This message can include links to WeChat mini-programs, Douyin accounts, Kuaishou accounts, WeChat official accounts, and WeChat video accounts.

[0013] On Kuaishou, using the "Magnetic Link" feature, a link is attached to selected influencer videos. When users see an influencer's video and are interested, they can click the link on the video. This leads to an introduction page where users can add the influencer as a WeChat friend by clicking the "Custom Name" button. Clicking the "Custom Name" button will then display a WeChat QR code image. Users can long-press to scan the QR code and add the influencer as a WeChat friend. The added friend uses WeChat Work, employing the "Department Head Welcome Message" feature. The added person is first set as a department head, and then the automatic message sent when someone adds them as a friend is configured. This message can include links to WeChat mini-programs, official accounts, Kuaishou accounts, WeChat official accounts, or WeChat video accounts.

[0014] Within the WeChat mini-program, a button with a custom name is provided. The text instructs users to click this button to follow our Kuaishou, Douyin, WeChat Official Account, or WeChat Video Account. This utilizes the welcome message feature of WeChat Work's online customer service. Clicking this custom button actually leads to the WeChat Work online customer service page. This feature allows you to set up automatic message messages to be sent when someone enters the online customer service page. These messages can include links to follow our Kuaishou, Douyin, WeChat Official Account, or WeChat Video Account, as well as a WeChat QR code to add us as a friend. Upon first login, the mini-program can ask users whether they wish to have their profile picture, nickname, and phone number linked. Linking a phone number unlocks all features. The user agreement for the mini-program will be prominently displayed within the mini-program. This agreement will inform users that 10 days after logging in, the phone number they authorized and bound during login will be recorded in the customer service phone's contacts to provide more personalized service. If users disagree, they can inform us within 10 days and leave their contact information. For users who have agreed to the binding and have not raised any objections, their phone numbers will be recorded in the customer service phone's contacts after 10 days. The customer service phone's Douyin and Kuaishou accounts will be set to sync with contacts. When we send advertising content to Douyin and Kuaishou, the platforms will automatically push some of our advertising content to certain contacts in the customer service phone's contacts. [Users who do not allow this will not have their content stored in the customer service phone's contacts].

[0015] Within WeChat's video channel, a link is embedded. Interested users can click this link to access an introductory page with a QR code. Long-press to scan the QR code and add the user as a friend. After adding the friend, the added WeChat account will send links in the chat to follow WeChat mini-programs, Douyin accounts, Kuaishou accounts, WeChat official accounts, and WeChat video channels. The added WeChat account is set to WeChat Work, and the user is designated as a department head. The welcome message for the added WeChat Work member is set to include the desired content, utilizing WeChat Work's department head welcome message feature.

[0016] In a WeChat Official Account, you can click on the main menu to jump to the WeChat Mini Program mentioned in Article 14 of the aforementioned instructions.

[0017] In this invention, all sent mini-programs can be opened to ask first-time users whether they are allowed to log in by binding their mobile phone number.

[0018] You can follow the WeChat Video Channel link. First, register a WeChat Official Account (service account type), pay the authentication fee, edit the content you want to publish in the Official Account, insert the WeChat Video Channel when editing and publishing the content, and after publishing, a link will be generated. Users who click on this link will see the Video Channel, and interested users can click to follow.

[0019] You can follow the link of a WeChat official account. First, register a WeChat official account (service account type), pay the authentication fee, edit the content you want to publish in the official account, insert the WeChat official account when editing and publishing the content, and after publishing, a link will be generated. Users who click on this link will see the official account, and interested users can click to follow.

[0020] You can follow a Douyin account by clicking the link. Open the video of the Douyin account you want to follow in the Douyin app, copy the link (e.g., "6.41 Copy and open Douyin to see the work of [Yimuzhiyuan Home Customization] The exquisite design of the mortise and tenon structure not only showcases the wisdom of traditional craftsmanship, but also..."). Select the field "xxxxxxxxxxxxxxxxxxxxxxxxxxxxx" and set this field in the welcome message for WeChat members or the welcome message for online customer service in the mini-program. Note that WeChat is quite strict about Douyin access; clicking this link will only allow you to view the video. To follow the Douyin account, click the three dots in the upper right corner of the opened page, select "Open in Browser," then select Douyin Browser. After this, you can follow the Douyin account.

[0021] You can follow a Kuaishou account by clicking the link. Open the Kuaishou app, find the video of the account you want to follow, and copy its link. For example, if the link is "xxxxxxxxxxxxxxxxxxxxxxxxxxx This is the ideal rural self-built house for Chinese people, villa design, blueprint design, building plans. This video has been viewed 1.218 million times on Kuaishou. Click the link to open Kuaishou and watch it directly!", select the field "xxxxxxxxxxxxxxxxxxxxxxxxx" and set it in your WeChat group's welcome message or the online customer service message in your mini-program. Interested users can then click the link to follow the Kuaishou account.

[0022] The Douyin (TikTok) mentioned in this invention includes its Lite and Volcano versions, and the Kuaishou (Kuaishou) mentioned in this invention includes its Lite version. To attract more followers or encourage entry into the WeChat mini-program, gifts or promotional activities can be offered, including points, balances, coupons, physical gifts, and various other rewards. These gift-giving activities include lotteries, liking posts, sharing on Moments, posting Douyin videos, and various other activities. Gifts can be offered within the mini-program or via links. For welcoming messages from enterprise WeChat department heads or online customer service, if you are unsure how to set them up, you can download the official enterprise WeChat app, find the official customer service within the app, and directly consult with official customer service. The method of this invention can also be converted into a corresponding advertising system; claims regarding related systems are reserved in the claims section.

Claims

1. An advertising method, characterized in that, [the method is implemented in] WeChat mini-programs or WeChat official accounts, By clicking, you can follow at least one of the following three platforms: WeChat Video Channel, Kuaishou Channel, and Douyin Channel.

2. The advertising method according to claim 1, characterized in that, You can also add them as WeChat friends.

3. Among one of the four types of works—WeChat Video Channel, WeChat Official Account, Kuaishou, and Douyin—the characteristic is that... You can follow at least one of the other three types of accounts besides your own by clicking on them.

4. The advertising method according to claim 3, characterized in that, You can also add them as WeChat friends.

5. In one of the three types of videos—WeChat Video Channel, Kuaishou Channel, or Douyin Channel—it is possible to add WeChat friends. Its characteristic is that… You can also access it through a WeChat mini-program.

6. The advertising method according to claim 5, characterized in that, After entering the WeChat mini program, you can follow at least one of the following four types of accounts: WeChat Video Channel, Kuaishou Channel, Douyin Channel, and WeChat Official Account.