An advertisement distribution control system and method
Patent Information
- Application Number
- CN202611194556.8
- Authority / Receiving Office
- CN · China
- Patent Type
- Applications(China)
- Current Assignee / Owner
- Filing Date
- 2026-08-07
- Publication Date
- 2026-10-30
AI Technical Summary
[0005]为了解决上述问题克服现有技术的不足，本发明提供一种带积分兑奖公示的广告发布控制系统及方法，解决挂机刷时长造成广告观看数据造假的问题，通过双重交互确认判定有效广告观看，同时对兑奖全流程信息公开公示，依托顶层管控中枢统一调度全部业务单元，构建可信完整的广告联动运营体系
1.本发明缓解现有音视频平台会员收费模式与广告收益之间存在的利益冲突问题，依托广告观看-积分激励的联动模式，拓宽音视频内容创作方的商业营收渠道，改善内容行业营收增长受限的现状。
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Figure CN123015094A_ABST
Abstract
Description
Technical Field
[0001] This invention relates to the field of advertising operation technology, specifically an advertising publishing control system and method. Background Technology
[0002] Current online advertising models commonly use playback duration as the criterion for determining effective ad exposure. Many users simply leave ad pages running in the background without actually viewing the ad content, yet the system still calculates ad exposure based on playback duration. This results in data provided to advertisers containing a large amount of fake traffic, severely distorting the evaluation of ad performance.
[0003] Meanwhile, existing points-based reward advertising systems mostly retain reward process data only in the backend, lacking a complete public display window for front-end users. The transparency of the prize drawing, winning, and prize distribution process is insufficient, resulting in low user trust.
[0004] The existing advertising, content, and reward redemption systems are mostly independent of each other, lacking a top-level control unit for unified scheduling. The business processes are poorly linked, making it impossible to form a complete closed-loop advertising-content-incentive operation chain. Summary of the Invention
[0005] To address the aforementioned problems and overcome the shortcomings of existing technologies, this invention provides an advertising publishing control system and method with a points-based reward redemption system. This system solves the problem of fraudulent advertising view data caused by automated viewing sessions. It uses a dual-interaction confirmation process to determine valid ad views and simultaneously publicly discloses information throughout the reward redemption process. Relying on a top-level control center to uniformly schedule all business units, it constructs a reliable and complete advertising linkage operation system. The technical solution adopted by this invention is as follows: An advertising publishing control system includes an advertising interactive interface, a multimedia interface, a prize redemption interface, and a central control hub; The advertising interactive interface is equipped with a points usage display box and a cumulative points display box, as well as a play button and a confirm button. The advertising interactive interface is linked to the multimedia interface via one-way data transmission I, and the multimedia interface is linked to the prize redemption interface via one-way data transmission II. The advertising interactive interface is connected to the advertising placement backend via a data connection line, the multimedia interface is connected to the content management backend via a data connection line, the prize redemption interface is connected to the prize redemption fulfillment backend via a data connection line, and there is a data interconnection link between the advertising placement backend and the content management backend, and between the content management backend and the prize redemption fulfillment backend. The advertising placement backend, content management backend, and prize redemption and fulfillment backend are respectively connected to the central control hub via a central control data line, and the central control hub is connected back to the central control data line via a control command line.
[0006] 2. The advertising publishing control system according to claim 1, characterized in that: the prize redemption display interface is used to visually display the awards, prizes, winning users, and regulatory filing information, and the first prize is a product of the advertising partner company, with a prize value set at ≤49,000 yuan.
[0007] 3. A control method for an advertising publishing control system as described in claim 1 or 2, comprising the following steps: S1. The user enters the advertising interaction interface and clicks the play button to start playing the advertising content; S2. Once the advertisement has finished playing, the user clicks the confirm button to generate a valid viewing record. The system will then issue points accordingly, and the points data will be updated in the cumulative points display box. Simply clicking the play button without clicking the confirm button will not be counted as a valid viewing. S3. After watching the advertisement, you will be redirected to the multimedia interface to browse audio and video content. S4. After browsing the content, the user is redirected to the prize redemption interface, where all prize redemption, winning, and regulatory filing information are displayed. S5, the advertising placement backend, content management backend, and prize redemption and fulfillment backend will collect and transmit business data to the central control hub via the central control data line; the central control hub will issue dispatch instructions to the lower levels via the control instruction line according to the business operation status, and coordinate and control the advertising placement, content push, and prize redemption and draw processes.
[0008] The beneficial effects of this invention are as follows: 1. This invention alleviates the conflict of interest between the existing membership fee model and advertising revenue of audio and video platforms. By relying on the linkage model of advertising viewing and points incentive, it broadens the commercial revenue channels of audio and video content creators and improves the current situation of limited revenue growth in the content industry.
[0009] 2. This invention establishes a fair and reliable exposure statistics mechanism from the perspective of advertising companies, and relies on a double confirmation mechanism to screen real viewers, so as to fully release the value of advertising, enhance the product promotion effect, and help improve the sales conversion revenue of enterprises.
[0010] 3. Users can gain access to audio and video content by watching advertisements. After accumulating points, they can participate in prize redemption activities, providing users with actual benefits without increasing their consumption expenditure. At the same time, the prize incentives can further enhance users' memory of the advertised products, forming a positive cycle of advertising dissemination. Attached Figure Description
[0011] Figure 1 This is a schematic diagram of the system structure according to an embodiment of the present invention.
[0012] Attached label: 1-Advertising interaction interface; 2-Multimedia interface; 3-Prize redemption interface; 4-Points usage display box; 5-Accumulated points display box; 6-One-way data transmission I; 7-One-way data transmission II; 8-Data connection line; 9-Data interconnection link; 10-Central control data line; 11-Control command line; 12-Central control hub; 13-Advertising placement backend; 14-Content management backend; 15-Prize redemption fulfillment backend. Detailed Implementation
[0013] The technical solution of the present invention will be explained in detail below with reference to the accompanying drawings. The following embodiments are illustrative; unless otherwise specifically stated, the relative arrangement and numerical expressions of components and steps described in these embodiments should not be construed as limiting the scope of this application. The following description of exemplary embodiments is merely illustrative and is not intended to limit the scope of this application or its application or use in any way. Techniques, methods, and apparatus known to those skilled in the art may not be discussed in detail here, but where applicable, such techniques, methods, and apparatus should be considered part of this specification.
[0014] It should be noted that the terminology used herein is for the purpose of describing particular embodiments only and is not intended to limit the exemplary embodiments according to this application. Unless the context clearly indicates otherwise, the singular form is also intended to include the plural form. When the terms "comprising" and / or "including" are used in this specification, they indicate the presence of features, steps, operations, devices, components, and / or combinations thereof. Unless otherwise stated, the terms "installed," "connected," "linked," etc., in this application should be interpreted broadly. For example, they can refer to a fixed connection, a detachable connection, or an integral part; they can refer to a mechanical connection or an electrical connection; they can refer to a direct connection or an indirect connection through an intermediate medium; they can refer to an internal connection between two elements or an interaction between two elements. Those skilled in the art can understand the specific meaning of the above terms in this application according to the specific circumstances.
[0015] Example 1 This embodiment is an advertising publishing control system, including an advertising interactive interface 1, a multimedia interface 2, a prize redemption interface 3, and a central control hub 12; The advertising interactive interface 1 is provided with a points usage display box 4 and a cumulative points display box 5, as well as a play button and a confirm button. The advertising interactive interface 1 is connected to the multimedia interface 2 via one-way data transmission I 6, and the multimedia interface 2 is connected to the prize redemption interface 3 via one-way data transmission II 7. The advertising interactive interface 1 is connected to the advertising placement backend 13 via data connection line 8, the multimedia interface 2 is connected to the content management backend 4 via data connection line 8, the prize redemption interface 3 is connected to the prize redemption fulfillment backend 15 via data connection line 8, and a data interconnection link 9 is provided between the advertising placement backend 13 and the content management backend 14, and a data interconnection link 9 is provided between the content management backend 14 and the prize redemption fulfillment backend 15. The advertising placement backend 13, content management backend 14, and prize redemption and fulfillment backend 15 are respectively connected to the central control hub 12 via the central control data line 10. The central control hub 12 is connected back to the central control data line 10 via the control command line 11.
[0016] The prize redemption display interface is used to visually display the awards, prizes, winning users, and regulatory filing information. The first prize is a product from the advertising partner, and the prize value is set to ≤49,000 yuan.
[0017] Example 2 An advertising delivery control method includes the following steps: S1. The user enters the advertising interaction interface 1 and clicks the play button to start playing the advertising content; S2. Once the advertisement has finished playing, the user clicks the confirm button to generate a valid viewing record. The system will then issue points accordingly, and the points data will be updated in the cumulative points display box. Simply clicking the play button without clicking the confirm button will not be counted as a valid viewing. S3. After watching the advertisement, you will be redirected to the multimedia interface 2 to browse audio and video content. The multimedia player has a long video pause and rebound function, which automatically resumes playback from 1 to 20 seconds before the pause point. S4. After browsing the content, the user is redirected to the prize redemption interface 3, which displays all prize redemption, winning and regulatory filing information. S5, the advertising placement backend 13, the content management backend 14, and the prize redemption and fulfillment backend 15 aggregate and transmit business data to the central control hub 12 via the central control data line 10. The central control hub 12, based on the business operation status, issues dispatch instructions downwards via the control instruction line 11 to coordinate and control the advertising placement, content push, and prize redemption and draw processes.
[0018] The above are merely preferred embodiments of this application. It should be noted that, for those skilled in the art, several structural changes or improvements can be made without departing from the principles of this application, and these changes or improvements should also be considered within the scope of protection of this application.
Claims
1. An advertising publishing control system, characterized in that: It includes an advertising interactive interface (1), a multimedia interface (2), a prize redemption interface (3), and a central control hub (12). The advertising interactive interface (1) is provided with a points usage display box (4) and a cumulative points display box (5), as well as a play button and a confirm button. The advertising interactive interface (1) is linked to the multimedia interface (2) via one-way data transmission I (6), and the multimedia interface (2) is linked to the prize redemption interface (3) via one-way data transmission II (7). The advertising interactive interface (1) is connected to the advertising placement backend (13) via the data connection line (8), the multimedia interface (2) is connected to the content management backend (4) via the data connection line (8), the prize redemption interface (3) is connected to the prize redemption fulfillment backend (15) via the data connection line (8), and a data communication link (9) is provided between the advertising placement backend (13) and the content management backend (14), and a data communication link (9) is provided between the content management backend (14) and the prize redemption fulfillment backend (15). The advertising placement backend (13), content management backend (14) and prize redemption and fulfillment backend (15) are respectively connected to the central control hub (12) through the central control data line (10), and the central control hub (12) is connected back to the central control data line (10) through the control instruction line (11).
2. The advertising publishing control system according to claim 1, characterized in that: The prize redemption display interface is used to visually display the awards, prizes, winning users, and regulatory filing information. The first prize is a product from the advertising partner, and the prize value is set to ≤49,000 yuan.
3. A control method for an advertising publishing control system as described in claim 1 or 2, comprising the following steps: S1. The user enters the advertising interaction interface (1) and clicks the play button to start playing the advertising content; S2. Once the advertisement has finished playing, the user clicks the confirm button to generate a valid viewing record. The system will then issue points accordingly, and the points data will be updated in the cumulative points display box. Simply clicking the play button without clicking the confirm button will not be counted as a valid viewing. S3. After watching the advertisement, you will be redirected to the multimedia interface (2) to browse audio and video content. S4. After browsing the content, the user is redirected to the prize redemption interface (3), where all prize redemption, winning and regulatory filing information is displayed. S5, the advertising placement backend (13), the content management backend (14), and the prize redemption and fulfillment backend (15) will collect and transmit business data to the central control hub (12) via the central control data line (10); the central control hub (12) will issue scheduling instructions to the lower level via the control instruction line (11) according to the business operation status, and coordinate and control the advertising placement, content push, prize redemption and lottery process.