A display structure for use in a retail store

By designing a multi-angle rotating display rack structure, the problem of display racks being unable to efficiently utilize mall space and display goods was solved, enabling multi-angle display of goods and efficient use of space, thus improving the display effect.

CN224522785UActive Publication Date: 2026-07-21SHANGHAI PAIWO ARCHITECTURAL DECORATION DESIGN ENG CO LTD
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Patent Information

Authority / Receiving Office
CN · China
Patent Type
Utility models(China)
Current Assignee / Owner
SHANGHAI PAIWO ARCHITECTURAL DECORATION DESIGN ENG CO LTD
Filing Date
2025-07-10
Publication Date
2026-07-21

AI Technical Summary

Technical Problem

Existing display racks cannot efficiently utilize mall space, are not convenient for displaying more products, and cannot display products from multiple angles to attract customers' attention.

Method used

A display structure including a fixed base, display rack, rotating components and adjusting wheels was designed. Through the cooperation of transmission rod and helical gear, the display rack can be rotated at multiple angles and the goods can be displayed in turn. Combined with the design of partitions and clamps, the goods can be displayed stably.

Benefits of technology

It enables multi-angle display of products, improves the utilization efficiency of shopping mall space, attracts customer attention, and enhances the display effect.

✦ Generated by Eureka AI based on patent content.

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Abstract

The utility model relates to the technical field of show stand, specifically disclose a kind of for market commodity display's display structure, comprising: fixed seat;Further include: show stand, show stand is provided with three, three show stands equidistantly are located in fixed seat inside, and show stand is used to show market commodity;Rotary unit, rotary unit is set in fixed seat inside, and rotary unit is used to rotate three show stands, multi-angle display goods in show stand inside, rotary unit includes transmission rod, the outer wall of transmission rod is fixedly connected with three first helical gears, and three first helical gears and three show stands one-to-one correspond;Four baffle divide the show goods on fixed plate into four modules, by the setting of adjusting wheel, transmission wheel interval rotation can be driven, so that show goods in four modules is left with certain display time, adjusting wheel every rotation circle, show stand can be driven to rotate ninety degrees, multi-angle show goods, in turn show goods, raise customer viewing interest.
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Description

Technical Field

[0001] This utility model relates to the field of display rack technology, specifically a display structure for displaying goods in shopping malls. Background Technology

[0002] Merchandise display plays a crucial role in commercial operations. It not only affects sales performance but also directly impacts the consumer shopping experience and brand image. Among a dazzling array of goods, an excellent display can quickly capture customers' attention and stimulate their desire to buy. Through clever layout, lighting design, and color coordination, merchandise displays can create an engaging shopping environment, encouraging customers to linger and explore the products. However, existing display racks can only simply place goods, which is not convenient for displaying more goods or for making efficient use of mall space. Therefore, we propose a display structure for displaying goods in malls. Utility Model Content

[0003] The purpose of this utility model is to provide a display structure for displaying goods in shopping malls, so as to solve the problem mentioned in the background art that existing display racks can usually only simply place goods, which is not convenient for displaying more goods and for making efficient use of shopping mall space.

[0004] To achieve the above objectives, this utility model provides the following technical solution: a display structure for displaying goods in a shopping mall, comprising: a fixed base; Also includes: The display rack consists of three racks, which are equidistantly positioned inside the fixed base. The display racks are used to display merchandise in the mall. The rotating assembly is located inside the fixed base and is used to rotate the three display racks to display the products inside the display racks from multiple angles. The rotating assembly includes a transmission rod, and three first helical gears are fixedly connected to the outer wall of the transmission rod. The three first helical gears correspond one-to-one with the three display racks, and the sides of the three first helical gears are meshed with second helical gears.

[0005] The outer wall of the display rack is fixedly connected to four partitions, which are arranged in a circular array about the central axis of the display rack. Two fixed plates are fixedly connected at equal intervals between the four partitions.

[0006] The display rack is rotatably connected to the fixed base, and the bottom end of the display rack is fixedly connected to the second helical gear.

[0007] The transmission rod has a transmission wheel fixedly connected to its top end, and the outer wall of the transmission wheel has four adjustment grooves.

[0008] The transmission wheel is equipped with an adjusting wheel on its side. The outer wall size of the adjusting wheel matches the inner size of the transmission wheel. An adjusting rod is fixedly connected to the front end of the adjusting wheel, and a motor (331) is installed at the rear end of the adjusting wheel.

[0009] The front end of the adjusting rod is rotatably connected to a rotating shaft, and the outer wall dimension of the rotating shaft matches the inner wall dimension of the adjusting groove.

[0010] Each fixed plate has two sliding grooves on its outer wall, which are symmetrically distributed about the central axis of the fixed plate. A sliding rod is fixedly connected inside each sliding groove, and a slider is slidably connected to the outer wall of the sliding rod. A spring is fixedly connected to the rear side of the slider, and a clamping plate is fixedly connected to the top of the slider. The clamping plate is shaped like an "L".

[0011] This utility model has at least the following beneficial effects: Four partitions divide the displayed goods on the fixed plate into four modules. The adjustable wheels can drive the transmission wheels to rotate at intervals, thus allowing the displayed goods in the four modules a certain display time. Each rotation of the adjustable wheel can drive the display rack to rotate 90 degrees, displaying the goods from multiple angles and rotating them to arouse the customer's viewing interest. Attached Figure Description

[0012] Figure 1 This is a front view structural diagram of the present invention; Figure 2 This is a schematic diagram of the internal structure of the fixing base of this utility model; Figure 3 This is a schematic diagram of the connection structure between the transmission wheel and the adjusting wheel of this utility model; Figure 4 This is a cross-sectional structural diagram of the fixing plate of this utility model.

[0013] In the diagram: 001, fixed base; 002, display rack; 003, rotating assembly; 210, slide rail; 220, slide rod; 230, slider; 240, spring; 250, clamping plate; 301, transmission rod; 302, first helical gear; 303, second helical gear; 211, partition plate; 212, fixed plate; 310, transmission wheel; 320, adjusting groove; 330, adjusting wheel; 340, adjusting rod; 350, rotating shaft. Detailed Implementation

[0014] The technical solutions of the present utility model will be clearly and completely described below with reference to the accompanying drawings of the embodiments. Obviously, the described embodiments are only some embodiments of the present utility model, and not all embodiments. Based on the embodiments of the present utility model, all other embodiments obtained by those of ordinary skill in the art without creative effort are within the protection scope of the present utility model. Example 1

[0015] Please see Figures 1 to 4 This utility model provides a technical solution: a display structure for displaying goods in a shopping mall, including: a fixed base 001; Also includes: Display rack 002, there are three display racks 002, the three display racks 002 are equally spaced inside the fixed base 001, and the display racks 002 are used to display mall goods; The rotating component 003 is located inside the fixed base 001. The rotating component 003 is used to rotate the three display racks 002 to display the goods inside the display racks 002 from multiple angles. The rotating component 003 includes a transmission rod 301. Three first helical gears 302 are fixedly connected to the outer wall of the transmission rod 301. The three first helical gears 302 correspond one-to-one with the three display racks 002. The sides of the three first helical gears 302 are meshed with second helical gears 303.

[0016] An adjusting wheel 330 is provided on the side of the transmission wheel 310. The outer wall size of the adjusting wheel 330 matches the inner size of the transmission wheel 310. An adjusting rod 340 is fixedly connected to the front end of the adjusting wheel 330, and a motor (331) is installed at the rear end of the adjusting wheel 330.

[0017] The front end of the adjusting rod 340 is rotatably connected to a rotating shaft 350, and the outer wall dimension of the rotating shaft 350 matches the inner wall dimension of the adjusting groove 320.

[0018] When the motor 331 starts, it drives the adjusting wheel 330 to rotate. The adjusting rod 340 at the front end of the adjusting wheel 330 will first contact the adjusting groove 320, driving the transmission wheel 310 and the transmission rod 301 to rotate 90 degrees. With the cooperation of the first helical gear 302 and the second helical gear 303, the three display racks 002 rotate 90 degrees at the same time. Thus, every time the adjusting wheel 330 rotates, it can drive the display rack 002 to rotate 90 degrees, displaying the goods from multiple angles while displaying the goods in turn, arousing the customer's viewing interest.

[0019] The outer wall of the display rack 002 is fixedly connected with four partitions 211. The four partitions 211 are arranged in a circular array about the central axis of the display rack 002. Two fixing plates 212 are fixedly connected at equal intervals between the four partitions 211.

[0020] Among them, four partitions 211 separate the goods to prevent surrounding goods from disturbing the displayed goods. Through a reasonable layout of goods display, the mall space can be used more efficiently.

[0021] The display rack 002 is rotatably connected to the fixed base 001, and the bottom end of the display rack 002 is fixedly connected to the second helical gear 303.

[0022] A transmission wheel 310 is fixedly connected to the top of the transmission rod 301, and four adjustment grooves 320 are provided on the outer wall of the transmission wheel 310. Example 2

[0023] like Figure 4 In this second embodiment, the other structures remain unchanged. The difference from the first embodiment is that each fixed plate 212 has two sliding grooves 210 on its outer wall. The two sliding grooves 210 are symmetrically distributed about the central axis of the fixed plate 212. A sliding rod 220 is fixedly connected inside each of the two sliding grooves 210. A slider 230 is slidably connected to the outer wall of the sliding rod 220. A spring 240 is fixedly connected to the rear side of the slider 230. A clamping plate 250 is fixedly connected to the top of the slider 230. The shape of the clamping plate 250 is set as "L".

[0024] The staff can pull open the two clamps 250 and place the displayed goods inside. After releasing the clamps 250, the two clamps 250 move inward under the action of the springs 240 behind the slider 230, thereby automatically clamping the displayed goods between the two clamps 250, fixing the displayed goods and preventing them from falling off the display rack 002 due to centrifugal force. At the same time, the two clamps 250 are also affected by the springs 240, which can fix the displayed goods in the center of the fixing plate 212, thus facilitating the staff to sort the goods.

[0025] It should be noted that, in this document, relational terms such as "first" and "second" are used only to distinguish one entity or operation from another, and do not necessarily require or imply any such actual relationship or order between these entities or operations. Furthermore, the terms "comprising," "including," or any other variations thereof are intended to cover non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements includes not only those elements but also other elements not expressly listed, or elements inherent to such process, method, article, or apparatus.

[0026] Although embodiments of the present invention have been shown and described, it will be understood by those skilled in the art that various changes, modifications, substitutions and alterations can be made to these embodiments without departing from the principles and spirit of the present invention, the scope of which is defined by the appended claims and their equivalents.

Claims

1. A display structure for displaying goods in a shopping mall, comprising: Fixture (001); Its characteristic is that it also includes: Display rack (002), three of which are equidistantly arranged inside the fixed base (001), the display rack (002) being used to display mall merchandise; A rotating assembly (003) is disposed inside a fixed base (001). The rotating assembly (003) is used to rotate three display racks (002) to display the goods inside the display racks (002) from multiple angles. The rotating assembly (003) includes a transmission rod (301). Three first helical gears (302) are fixedly connected to the outer wall of the transmission rod (301). The three first helical gears (302) correspond one-to-one with the three display racks (002). The sides of the three first helical gears (302) are meshed with second helical gears (303). The outer wall of the display rack (002) is fixedly connected with four partitions (211). The four partitions (211) are arranged in a circular array about the central axis of the display rack (002). Two fixing plates (212) are fixedly connected at equal intervals between the four partitions (211). The display rack (002) is rotatably connected to the fixed base (001), and the bottom end of the display rack (002) is fixedly connected to the second helical gear (303); The top end of the transmission rod (301) is fixedly connected to a transmission wheel (310), and the outer wall of the transmission wheel (310) is provided with four adjustment grooves (320). An adjusting wheel (330) is provided on the side of the transmission wheel (310). The outer wall size of the adjusting wheel (330) matches the inner size of the transmission wheel (310). An adjusting rod (340) is fixedly connected to the front end of the adjusting wheel (330). A motor (331) is installed at the rear end of the adjusting wheel (330). The front end of the adjusting rod (340) is rotatably connected to a rotating shaft (350), and the outer wall dimension of the rotating shaft (350) matches the inner wall dimension of the adjusting groove (320).

2. The display structure for shopping mall merchandise display according to claim 1, characterized in that: Each of the fixed plates (212) has two sliding grooves (210) on its outer wall. The two sliding grooves (210) are symmetrically distributed about the central axis of the fixed plate (212). A sliding rod (220) is fixedly connected inside each of the two sliding grooves (210). A slider (230) is slidably connected to the outer wall of the sliding rod (220). A spring (240) is fixedly connected to the rear side of the slider (230). A clamping plate (250) is fixedly connected to the top of the slider (230). The clamping plate (250) is shaped like an "L".