A product brochure

The innovative connection design between the cover and the display body solves the problem of incomplete static display of the brochure, and realizes the complete unfolding and stable display of the content, which is suitable for product display.

CN224581945UActive Publication Date: 2026-07-31WUHAN NANYANG DAHUA COMMERCE & TRADE CENT
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Patent Information

Authority / Receiving Office
CN · China
Patent Type
Utility models(China)
Current Assignee / Owner
WUHAN NANYANG DAHUA COMMERCE & TRADE CENT
Filing Date
2025-09-19
Publication Date
2026-07-31

AI Technical Summary

Technical Problem

The existing brochure does not display complete content when statically displayed; users need to manually turn the pages to view other pages.

Method used

Design a product display booklet that uses a cover and display body structure. It can be unfolded in a ring by folding and connecting strips and openings. Combined with reinforcing iron plates and magnetic plates, it can ensure the stability and integrity of the display body.

Benefits of technology

It achieves the integrity and stability of the displayed content when statically presented, eliminating the need for manual page turning, and is easy to transport and save.

✦ Generated by Eureka AI based on patent content.

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Abstract

This utility model relates to the field of display book technology, and more particularly to a product display book. It includes a cover and a display body. The cover includes a cover page, a spine page, a back cover page, a first connecting page, and a second connecting page. The first connecting page has a first insert, and the second connecting page has a second insert. The display body includes a first insert page, several content pages, and a second insert page. A first opening is provided between the first insert page and an adjacent content page for inserting the first and second inserts, and a second opening is provided between the second insert page and an adjacent content page for inserting the first and second inserts. When statically displayed, the content pages of this display book can be unfolded into a ring structure to achieve a complete display of the content pages; the cover can connect and support the ring structure, ensuring display stability.
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Description

Technical Field

[0001] This utility model relates to the field of display book technology, and in particular to a product display book. Background Technology

[0002] A brochure (also known as a sample book or product manual) is a marketing tool that systematically showcases a company's products, services, or design capabilities through text and images. Some brochures may also include samples for a more intuitive product demonstration. Brochures are typically used in business communication, client negotiations, and trade show promotions. They convey brand image and product value through visual design, helping clients quickly understand core strengths and facilitating cooperation decisions.

[0003] Patent document CN2813309Y discloses a display booklet comprising a cover, spine, and back cover, all integrated into a single structure. A binder is fixed to the upper left side of the back cover, with two binder clips. Multiple loose-leaf pages are threaded through the clips, each containing a transparent pouch for medicine supplies, an elastic band for securing medicine supplies, and instructions for medicine supplies. This display booklet can only show a maximum of two pages at a time, requiring manual page turning to reveal the remaining content, resulting in incomplete content display during static presentation. Utility Model Content

[0004] This invention aims to solve the above problems by providing a product catalog that displays complete content in a static display and does not require manual page turning.

[0005] The technical solution to this problem is to provide a product display booklet, including a cover body and a display body. The cover body includes a cover page, a spine page, and a back cover page. The cover body also includes a first connecting page and a second connecting page. One side edge of the first connecting page is foldably connected to the cover page via a crease, and the other side edge is provided with a first insert. One side edge of the second connecting page is foldably connected to the back cover page via a crease, and the other side edge is provided with a second insert. The display body includes a first insert page, several content pages, and a second insert page that are sequentially foldably connected via creases. A first opening is provided between the first insert page and the adjacent content page for the insertion of the first insert and the second insert. A second opening is provided between the second insert page and the adjacent content page for the insertion of the first insert and the second insert.

[0006] As a preferred embodiment of the present invention, both the first insert and the second insert include a connecting portion and at least one unfolding portion. The connecting portion includes a connecting side edge and an unfolding side edge that is not parallel to the connecting side edge. The connecting side edge is connected to the first connecting page or the second connecting page. The unfolding side edge and the unfolding portion are foldably connected by a crease.

[0007] As a preferred embodiment of this invention, it includes at least six content pages, and the number of content pages is even.

[0008] As a preferred embodiment of this invention, every two content pages form a set of folded structures, and extension pages are provided between adjacent folded structures, between the folded structure and the first inserted page, and between the folded structure and the second inserted page.

[0009] As a preferred embodiment of this invention, the total width of the plurality of extended pages is the same as the width of the spine page.

[0010] As a preferred embodiment of this invention, the content page is provided with an insertion port for fixing the product.

[0011] As a preferred embodiment of this utility model, both the bottom of the first insert page and the second insert page are provided with a first reinforcing iron plate.

[0012] As a preferred embodiment of this utility model, a first magnetic piece is provided foldably between the cover page and the spine page, and between the back cover page and the spine page, respectively, so as to magnetically connect with the first reinforcing iron sheet.

[0013] As a preferred embodiment of this utility model, the bottom of the content page is provided with a second magnetic piece that can be magnetically connected to the first reinforcing iron piece.

[0014] As a preferred embodiment of this utility model, the spine cover is provided with a second reinforcing iron sheet that can be magnetically connected to the first magnetic sheet or the second magnetic sheet.

[0015] The beneficial effects of this utility model are: 1. In this application, the cover and display body are detachably connected, a first connecting page and a second connecting page are added to the cover body, a first insert page and a second insert page are set on the display body, and inserts and openings are set at corresponding positions. This allows the content pages of the display body to unfold into a ring structure when the booklet is statically displayed, thus achieving a complete display of the content pages. The inserts of the cover body can connect and fix this ring structure to ensure its formation. At the same time, the cover page, the first connecting page of the cover body and the second insert page of the display body form a triangular structure, and the back cover page, the second connecting page and the first insert page of the display body form a triangular structure. The two triangular structures internally support the ring structure, ensuring the stability of the ring structure when unfolded. Ultimately, a complete and stable display of several content pages is achieved.

[0016] 2. In this application, by inserting the first insert page of the display body between the cover page and the first connecting page of the cover body, and inserting the first insert strip into the first opening, inserting the second insert page of the display body between the back cover page and the second connecting page of the cover body, and inserting the second insert strip into the second opening, while folding the display body, the cover body can also be used to wrap and store the display body, so as to facilitate the transportation and storage of the display booklet.

[0017] 3. In some implementations, various reinforcing iron plates and magnetic plates are provided to assist in the formation of the triangular structure, the support of the triangular structure for the ring structure, and the folding and storage of the display body. Attached Figure Description

[0018] Figure 1 This is a structural diagram of the cover of a product brochure. Figure 2 This is a structural diagram of a display element in a product brochure; Figure 3 This is a diagram illustrating the organization of a product display booklet; Figure 4 It is a static top view of a product brochure; In the diagram: First connecting page 11, first insert 111, cover page 12, first magnetic clasp 12b, spine page 13, second reinforcing iron plate 13a, back cover page 14, second connecting page 15, second insert 151, first insert page 21, first reinforcing iron plate 21a, first opening 211, content page 22, second magnetic clasp 22b, slot 22a, second insert page 23, second opening 231, extension page 24. Detailed Implementation

[0019] The following are specific embodiments of the present invention, and the technical solution of the present invention will be further described in conjunction with the accompanying drawings. However, the present invention is not limited to these embodiments.

[0020] A product brochure, such as Figures 1-4 As shown, it includes a cover and a display body, and can be used for introducing, displaying, and storing tea bag samples, cigarette samples, etc. In this embodiment, for ease of explanation, it is arranged according to... Figures 1-3 The vertical direction is the height of the brochure, and the horizontal direction is the width of the brochure.

[0021] Cover font Figure 1As shown, the brochure includes a first connecting page 11, a cover page 12, a spine page 13, a back cover page 14, and a second connecting page 15, which are foldable and connected sequentially via creases. Foldable connection via creases means that the structural units on both sides of the crease, such as the first connecting page 11 and the cover page 12, can be folded or unfolded along a preset crease path. The cover can be printed with brief product information; for example, the cover page 12 can be printed with the cover image of the brochure, the first connecting page 11 can be printed with a summary of the brochure's contents or an appendix, the spine page 13 can be printed with the product name, the second connecting page 15 can be printed with a summary of the brochure's contents, and the back cover page 14 can be printed with the back cover image of the brochure.

[0022] Display body such as Figure 2 As shown, the device includes a first insert page 21, several content pages 22, and a second insert page 23 that can be folded and connected sequentially via creases. The first insert page 21 and the second insert page 23 are used to connect with the cover and can be blank pages without any content.

[0023] Since the content page 22 needs to be expanded into a ring shape for static display in this application, the number of content pages 22 should not be too small, such as... Figure 2 As shown, the preferred format is six pages, labeled 22(1), 22(2), 22(3), 22(4), 22(5), and 22(6) respectively, following the direction from the first inserted page 21 to the second inserted page 23. If there are many types of product samples to be displayed, multiple display books can be used. The number of content pages 22 is preferably even, such as... Figure 3 As shown, each pair of content pages 22 forms a fold structure to avoid redundant content pages 22 affecting the fit between the first inserted page 21 or the second inserted page 23 and the cover. That is, content pages 22(1) and 22(2) form a fold structure, 22(3) and 22(4) form a fold structure, and 22(5) and 22(6) form a fold structure. The two content pages in the fold structure can be folded and connected directly through the crease.

[0024] Content pages 22 are printed with detailed product information, such as descriptions of different types of tea bags. In some embodiments, content pages 22 are provided with slots 22a for securing the product, such as... Figure 2As shown, inclined slots 22a are provided at the upper left and lower right corners of the content page 22. Inserting the upper left and lower right corners of the product into the slots 22a respectively completes the product's fixation. Since some products have a certain thickness, to avoid the product's thickness affecting the folding of the display body, in some embodiments, extension pages 24 are provided between adjacent folding structures, between the folding structure and the first insertion page 21, and between the folding structure and the second insertion page 23. That is, extension pages 24 are provided between the first insertion page 21 and the content page 22(1), between content pages 22(2) and 22(3), between content pages 22(4) and 22(5), and between content page 22(6) and the second insertion page 23. For example... Figure 3 As shown, when folded, the extension page 24 prevents adjacent folding structures from overlapping tightly, and prevents the folding structure from overlapping with the first insert page 21 or the second insert page 23. This provides accommodating space between adjacent folding structures and between the folding structure and the first insert page 21 or the second insert page 23 for the product to be accommodated, preventing the product from being flattened and affecting the subsequent display effect. Since only one sample needs to be accommodated between the folding structure and the first insert page 21 or the second insert page 23, while two samples need to be accommodated between adjacent folding structures, the width of the extension page 24 between content pages 22(2) and 22(3), and between content pages 22(4) and 22(5) is greater than the width of the extension page 24 between the first insert page 21 and content page 22(1), and between content page 22(6) and the second insert page 23. In addition, correspondingly, the total width of the extension pages 24 is the same as the width of the spine page 13 of the cover body.

[0025] In order to achieve a detachable connection between the cover and the display body in both the storage state and the static display state, the first connecting page 11 and the second connecting page 15 of the cover body are respectively provided with a first insert 111 and a second insert 151 on the free end side edge. Correspondingly, the first insert page 31 of the display body is provided with a first opening 211 between it and the adjacent content page 22 (1), and the second insert page 23 is provided with a second opening 231 between it and the adjacent content page 22 (6).

[0026] In some embodiments, the first insert 111 and the second insert 151 may each only include a connecting portion. The length of the connecting portion in the height direction is less than the length of the display booklet in the height direction. The shape of the connecting portion is not limited, such as it can be rectangular or triangular. The opening lengths of the first opening 211 and the second opening 231 in the height direction are substantially the same as the lengths of the connecting portions. The connecting portion completes the connection between the cover and the display booklet by inserting into the first opening 211 and / or the second opening 231. However, in this case, the connecting portion can easily detach from the first opening 211 and / or the second opening 231, resulting in an unstable connection between the cover and the display booklet.

[0027] Therefore, in other implementations, such as Figure 1 As shown, the first insert 111 and the second insert 151, in addition to the connecting portion, also include at least one unfolding portion. The connecting portion includes a connecting side edge and an unfolding side edge that is not parallel to the connecting side edge. The connecting side edge is connected to the first connecting page 11 or the second connecting page 15. The unfolding side edge and the unfolding portion are foldably connected by a crease. For example, Figure 1 As shown, the connecting portion of the first insert 111 is rectangular, with its left edge serving as the connecting edge and connecting to the first connecting page 11. Its upper and lower edges are unfolding edges, each connected to an unfolding portion. The connecting portion of the second insert 151 is also rectangular, with its right edge serving as the connecting edge and connecting to the second connecting page 15. Its upper and lower edges are unfolding edges, each connected to an unfolding portion. The opening lengths of the first opening 211 and the second opening 231 in the height direction are still approximately the same as the length of the connecting portion. In use, the unfolding portion is folded onto the connecting portion to reduce the length of the first insert 111 or the second insert 151 in the height direction. This folded structure is then inserted into the first opening 211 or / and the second opening 231. Finally, the unfolding portion is unfolded until it is parallel to the connecting portion. At this point, the unfolding portion prevents the connecting portion from dislodging from the first opening 211 or / and the second opening 231.

[0028] Based on the above structure, when storing the display booklet of this application, as follows: Figure 3 As shown ( Figure 3 To facilitate differentiation, the display body is represented by a dotted line and the cover body by a solid line (the dotted line has no other meaning). The first insert page 21 of the display body is inserted between the cover page 12 and the first connecting page 11 of the cover body. At this time, the first insert strip 111 of the cover body is exactly located at the first opening 211. The first insert strip 111 is folded and inserted into the first opening 211 and then unfolded. At the same time, the second insert page 23 of the display body is inserted between the back cover page 14 and the second connecting page 15 of the cover body. At this time, the second insert strip 151 of the cover body is exactly located at the second opening 231. The second insert strip 151 is folded and inserted into the second opening 231 and then unfolded. Meanwhile, the content pages 22 are folded in sequence. Finally, the cover page 12 and the back cover page 14 are closed, and the content pages 22 and the samples stored on them can be stored in this book-like structure.

[0029] When the brochure of this application is displayed statically, such as Figure 4 As shown ( Figure 4To facilitate differentiation, the display body is represented by a dashed line and the cover body by a solid line (the dashed line has no other meaning). First, separate the cover body and the display body: fold the first insert 111 and pull it out from the first opening 211, and fold the second insert 151 and pull it out from the second opening 231. Then unfold the display body into a ring: abut the side edge of the content page 22(1) closest to the first insert page 21 and the side edge of the content page 22(6) closest to the second insert page 23, so that the six content pages 22 can form a ring structure, with the side of all content pages 22 having content and / or the side with the fixed sample facing outwards from the ring; at the same time, fold the first insert page 21 and the second insert page 23 inwards from the ring so that they are located inside the ring structure. Then fix this ring structure: when the side edge of the content page 22(1) and the side edge of the content page 22(6) abut together, the first opening 211 and the second opening 231 are also exactly opposite. Using this point, place the cover body inside the ring structure so that the first insert 111 is folded and passes through the second opening 231 and the first opening 211 in sequence and then unfolds. The second insert 151 is folded and passes through the first opening 211 and the second opening 231 in one go and then unfolds. This can initially fix the ring structure. Furthermore, in order to expand the ring structure, the free edge of the second insert page 23 is abutted against the connection between the cover page 12 and the spine page 13, so that the second insert page 23, the cover page 12 and the first connecting page 11 form a triangular structure. The free edge of the first insert page 21 is abutted against the connection between the back cover page 14 and the spine page 13, so that the first insert page 21, the back cover page 14 and the second connecting page 15 form a triangular structure. The corners of the triangular structure abut against the side of the content page 22 facing the inside of the ring structure. The two triangular structures support the ring structure inside the ring structure to ensure the display effect.

[0030] In some implementations, to improve the stability of the triangular structure, such as Figure 2 As shown, both the first inserted page 21 and the second inserted page 23 have a first reinforcing iron plate 21a at their bottom. On the one hand, the increased bottom mass improves the stability of the ring structure. On the other hand, as... Figure 1 As shown, a first magnetic piece 12b, which can be magnetically connected to the first reinforcing iron piece 21a, is provided between the cover page 12 and the spine page 13, and between the back cover page 14 and the spine page 13, respectively. Figure 4 As shown, when the triangular structure is formed, the first magnetic clasp 12b between the cover page 12 and the spine page 13 is magnetically connected to the first reinforcing iron piece 21a of the second insert page 23, and the first magnetic clasp 12b between the back cover page 14 and the spine page 13 is magnetically connected to the first reinforcing iron piece 21a of the first insert page 21.

[0031] Furthermore, when stored, the first magnetic piece 12b between the cover page 12 and the spine page 13 can also be magnetically connected to the first reinforcing iron piece 21a of the first insert page 21, and the first magnetic piece 12b between the back cover page 14 and the spine page 13 can be magnetically connected to the first reinforcing iron piece 21a of the second insert page 23, thereby improving the connection stability between the cover body and the display body when stored.

[0032] In some embodiments, a second magnetic clasp 22b can be added to the bottom of the content page 22, especially the bottom of the content page 22(3) and the content page 22(4). When stored, the second magnetic clasp 22b can be indirectly magnetically connected to the first reinforcing iron sheet 21a. The middle content page 22 is generally made of paper material and is a thin non-magnetic material, which will not affect the magnetic connection effect between the two. In this case, the display booklet is not easily opened by external force, which improves the storage and protection effect of the product samples inside.

[0033] In some implementations, such as Figure 1 As shown, the spine cover 13 is provided with a second reinforcing iron sheet 13a that can be magnetically connected to the first magnetic piece 12b or the second magnetic piece 22b. When statically displayed, as... Figure 4 As shown, the second magnetic clasp 22b on the content pages 22(3) and 22(4) can be magnetically connected to the second reinforcing iron sheet 13a on the spine page 13, thereby improving the support effect of the double triangular structure of the cover body on the ring structure of the display body and ensuring the static display stability of the display body.

[0034] The specific embodiments described herein are merely illustrative examples illustrating the spirit of this utility model. Those skilled in the art to which this utility model pertains may make various modifications or additions to the described specific embodiments or use similar methods to substitute them, without departing from the spirit of this utility model or exceeding the scope defined by the appended claims.

Claims

1. A product brochure, comprising a cover and a display body, wherein the cover includes a cover page (12), a spine page (13), and a back cover page (14); characterized in that: The cover also includes a first connecting page (11) and a second connecting page (15). The first connecting page (11) has one side edge that can be folded and connected to the cover page (12) through a crease, and the other side edge is provided with a first insert (111). The second connecting page (15) has one side edge that can be folded and connected to the back cover page (14) through a crease, and the other side edge is provided with a second insert (151). The display body includes a first insert page (21), several content pages (22), and a second insert page (23) that can be folded and connected sequentially by creases; the first insert page (21) and the adjacent content page (22) are provided with a first opening (211) for inserting the first insert (111) and the second insert (151), and the second insert page (23) and the adjacent content page (22) are provided with a second opening (231) for inserting the first insert (111) and the second insert (151).

2. A product brochure according to claim 1, wherein: The first insert (111) and the second insert (151) both include a connecting portion and at least one unfolding portion. The connecting portion includes a connecting side edge and an unfolding side edge that is not parallel to the connecting side edge. The connecting side edge is connected to the first connecting page (11) or the second connecting page (15). The unfolding side edge and the unfolding portion are foldably connected by a crease.

3. A product brochure according to claim 1, wherein: It includes at least six of the content pages (22), and the number of the content pages (22) is even.

4. A product brochure according to claim 3, wherein: Each pair of content pages (22) forms a set of folded structures, and extension pages (24) are provided between adjacent folded structures, between the folded structure and the first inserted page (21), and between the folded structure and the second inserted page (23).

5. A product brochure according to claim 4, wherein: The total width of several of the extended pages (24) is the same as the width of the spine page (13).

6. A product brochure according to claim 1, wherein: The content page (22) is provided with a socket (22a) for fixing the product.

7. A product brochure according to claim 1, wherein: The bottom of both the first inserted page (21) and the second inserted page (23) is provided with a first reinforcing iron plate (21a).

8. A product brochure according to claim 7, wherein: The cover page (12) and the spine page (13), and the back cover page (14) and the spine page (13) are respectively provided with a first magnetic piece (12b) that can be magnetically connected to the first reinforcing iron piece (21a).

9. A product brochure according to claim 8, wherein: The bottom of the content page (22) is provided with a second magnetic piece (22b) that can be magnetically connected to the first reinforcing iron piece (21a).

10. A product brochure according to claim 9, wherein: The spine cover (13) is provided with a second reinforcing iron sheet (13a) that can be magnetically connected to the first magnetic sheet (12b) or the second magnetic sheet (22b).