A trademark with anti-counterfeiting features
Patent Information
- Application Number
- CN202521459246.5
- Authority / Receiving Office
- CN · China
- Patent Type
- Utility models(China)
- Current Assignee / Owner
- Filing Date
- 2025-07-14
- Publication Date
- 2026-09-18
- Estimated Expiration
- 2035-07-14
AI Technical Summary
上述装置虽然可通过防伪商标中光致聚合物防伪信息作为公众可获取人眼可识别的反射式全息防伪商标,而二维码防伪信息则作为隐形防伪,需要专用磁性解码器才能解码,但是在实际使用的时候,防伪商标中光致聚合物,容易随着时间的推移,其会发生氧化变色,使全息图记录的干涉结构遭到破坏,原本清晰的全息图案逐渐模糊、重影,原本动态变幻的光学效果减弱或消失,消费者难以通过人眼识别典型的全息特征,无法长期流通;同时在进行判断真伪的时候,还需要使用到磁性解码器,存在设备依赖
1.本方案通过点码孔和线码孔其数量和分布位置的组合,可代表不同的数字,以此方式,可对不同商品进行编码,通过触摸点码孔和线码孔,并依据摩尔斯电码表进行解码,来判断商标本体是否假冒伪劣,以物理孔位结构作为摩尔斯电码的载体,通过点码孔和线码孔的排列组合形成唯一编码,伪造者难以精准复刻孔位的间距、深度及排列逻辑,提升了物理层面的防伪门槛,点码孔和线码孔嵌入商标本体不易磨损,相比印刷或电子防伪更耐用,适合长期流通场景;
Smart Images

Figure CN224773517U_ABST
Abstract
Description
Technical Field
[0001] This utility model relates to the field of trademarks, specifically to a trademark with anti-counterfeiting features. Background Technology
[0002] With the advent of the information age and the rapid development of the social economy, various new technologies have advanced by leaps and bounds. However, this has also led to an increasing likelihood of counterfeit and substandard products being imitated by criminals. As a result, businesses in various countries and regions suffer huge economic losses, and consumers' legitimate rights are infringed upon by counterfeit and substandard products. Therefore, product anti-counterfeiting is extremely important. The international standard name for anti-counterfeiting trademarks is anti-counterfeiting label, which can be affixed, printed, or transferred to the surface of the product, its packaging, or its accessories to prevent counterfeiting. Currently, the main types of anti-counterfeiting trademarks on the market include... Holographic anti-counterfeiting labels (also known as laser anti-counterfeiting trademarks or holographic anti-counterfeiting trademarks), dual-card anti-counterfeiting labels, graphic output laser anti-counterfeiting labels, micro-hole anti-counterfeiting labels, printed anti-counterfeiting labels, invisible graphic return anti-counterfeiting labels, graphic revealing anti-counterfeiting labels, magnetic code anti-counterfeiting labels, overlay anti-counterfeiting labels, and mark distribution characteristic anti-counterfeiting labels, etc., have played an extremely crucial role in effectively combating counterfeit and shoddy products after years of development, especially in high-consumption industries such as tobacco and alcohol packaging, cosmetics, invoices, and securities. However, with the development of holographic anti-counterfeiting trademarks, their effectiveness and public anti-counterfeiting function will gradually decrease due to the limitations of their single structure. Regarding patents for anti-counterfeiting trademarks, a search revealed a Chinese patent with publication number CN205003955U, which discloses an anti-counterfeiting trademark containing a substrate layer, a photosensitive anti-counterfeiting layer, and a magnetically readable invisible anti-counterfeiting layer stacked sequentially. While the aforementioned device uses photopolymer anti-counterfeiting information in the anti-counterfeiting trademark as a publicly accessible and visually identifiable reflective holographic anti-counterfeiting trademark, and QR code anti-counterfeiting information as an invisible anti-counterfeiting measure requiring a dedicated magnetic decoder, in actual use, the photopolymer in the anti-counterfeiting trademark is prone to oxidation and discoloration over time. This damages the interference structure recorded in the hologram, causing the originally clear holographic pattern to gradually become blurred and ghosted, and the originally dynamic optical effects to weaken or disappear. Consumers find it difficult to identify typical holographic features with the human eye, making long-term circulation impossible. Furthermore, the use of a magnetic decoder is still required when determining authenticity, resulting in equipment dependency. Utility Model Content
[0003] The purpose of this utility model is to provide a trademark with anti-counterfeiting features to solve the defects mentioned in the background art.
[0004] To achieve the above objectives, an anti-counterfeiting trademark is provided, comprising a trademark body, a LOGO area in the middle of the trademark body, a blind piece covering the outer ring of the LOGO area, a dotted code hole and a line code hole at the bottom of the blind piece, and anti-counterfeiting sheet A and anti-counterfeiting sheet B fixedly provided on the outer side of the trademark body.
[0005] Furthermore, the trademark body is circular, the blind piece on the trademark body is annular, and the blind piece and the trademark body are concentric circles.
[0006] Furthermore, the line code holes are distributed in four groups at equal intervals, the dot code holes and the four groups of line code holes are distributed in an arc shape, and the blind patch is fixedly covered on the dot code holes and the four groups of line code holes.
[0007] Furthermore, the surface of the trademark body is fixedly covered with an acid-soluble protective film, which is a polyvinyl alcohol-borate film with a thickness between 5-150 μm.
[0008] Furthermore, both anti-counterfeiting film A and anti-counterfeiting film B are set in five groups and are equidistantly distributed, and the surfaces of both anti-counterfeiting film A and anti-counterfeiting film B are printed with an anti-counterfeiting coating.
[0009] Furthermore, the anti-counterfeiting coating on the anti-counterfeiting film A is formed by printing a mixture of phenolic resin and ink, while the anti-counterfeiting coating on the anti-counterfeiting film B is formed by printing a mixture of methyl orange and ink.
[0010] Compared with the prior art, the beneficial effects of this utility model are: 1. This solution uses the combination of the number and distribution of dotted and line-shaped perforations to represent different numbers, thus encoding different products. By touching the dotted and line-shaped perforations and decoding them according to a Morse code table, the authenticity of the trademark can be determined. The physical perforation structure serves as the carrier of the Morse code, and the arrangement and combination of dotted and line-shaped perforations form a unique code. Counterfeiters find it difficult to accurately replicate the spacing, depth, and arrangement logic of the perforations, raising the physical anti-counterfeiting threshold. The dotted and line-shaped perforations embedded in the trademark are not easily worn, making them more durable than printed or electronic anti-counterfeiting measures and suitable for long-term circulation scenarios. 2. This solution enables brands to achieve dynamic anti-counterfeiting by adjusting the layout of the holes and the corresponding rules of the electronic code. The coding logic is changed with each batch of products, increasing the cracking cost and time cost for counterfeiters. It does not rely on electronic devices or networks, and can be verified by touch and electronic code meter alone. It is suitable for anti-counterfeiting needs in offline environments without network or in remote areas, while reducing the technical threshold and equipment dependence for consumers to verify. Attached Figure Description
[0011] Figure 1 This is a three-dimensional view of the anti-counterfeiting trademark structure of this utility model; Figure 2 This is a three-dimensional image of the anti-counterfeiting trademark structure of this utility model after removing the blind film; Figure 3 This is a cross-sectional view of the anti-counterfeiting trademark structure of this utility model; Figure 4 for Figure 3 Enlarged view of point A in the image; Figure 5 This is a rear view of the anti-counterfeiting trademark structure of this utility model.
[0012] The following are the labels in the image: 1. Trademark body; 100. Acid-soluble protective film; 2. Blind film; 21. Dot code hole; 22. Line code hole; 3. Logo area; 4. Anti-counterfeiting film A; 5. Anti-counterfeiting film B. Detailed Implementation
[0013] Reference Figures 1 to 5 As shown, this utility model provides a trademark with anti-counterfeiting features, including a trademark body 1, a LOGO area 3 in the middle of the trademark body 1, a blind piece 2 covering the outer ring of the LOGO area 3, a dotted code hole 21 and a line code hole 22 at the bottom of the blind piece 2, and anti-counterfeiting pieces A4 and B5 fixed on the outer side of the trademark body 1.
[0014] Working principle: When authenticating the trademark body 1, the anti-counterfeiting coating on anti-counterfeiting film A4 is formed by printing a mixture of phenolic resin and ink, while the anti-counterfeiting coating on anti-counterfeiting film B5 is formed by printing a mixture of methyl orange and ink. When acid is dropped onto anti-counterfeiting film B5, the methyl orange changes color upon contact with the acid. Simultaneously, when alkali is dropped onto anti-counterfeiting film A4, the phenolic resin turns red upon contact with the alkali, completing the first anti-counterfeiting structure. Subsequently, after scanning the product's barcode, an anti-counterfeiting number, such as "1," appears along with the product's relevant information. By touching the product with a finger and feeling through the thin blind film 2, one can perceive the number and position distribution of the dot code holes 21 and line code holes 22. By consulting the Morse code table, one can determine the location of these dot code holes 21 and line code holes 22. The quantity represented, whether it matches the anti-counterfeiting number, constitutes the second layer of anti-counterfeiting structure. Through these two layers of anti-counterfeiting structure, it is determined whether the trademark itself is counterfeit or substandard. It has the advantages of being reliable and difficult to copy; non-professionals find it difficult to detect the coding pattern, which effectively increases the difficulty for counterfeiters to decode and copy; the coding rules are flexible and changeable, and the unique product code, namely the anti-counterfeiting number mentioned above, can be obtained by scanning the product barcode without damaging the trademark's aesthetics. The verification method is both professional and widely applicable. In addition, the Morse code coding logic is internationally universal, and can adapt to the anti-counterfeiting needs of the global market by adjusting the code combination without changing the main body of the trademark design, while giving the trademark a unique technical identity and strengthening the brand's anti-counterfeiting image.
[0015] In a preferred embodiment, the trademark body 1 is circular, and the blind piece 2 on the trademark body 1 is annular, with the blind piece 2 and the trademark body 1 having a concentric circle structure.
[0016] Four groups of line code holes 22 are equidistantly distributed, and the dot code holes 21 and the four groups of line code holes 22 are arranged in an arc shape. The blind piece 2 is fixedly covered on the dot code holes 21 and the four groups of line code holes 22.
[0017] Reference Figure 2 , Figure 3 , Figure 4 and Figure 5 As shown: A single set of dotted holes 21 and four sets of linear holes 22 are linearly distributed, representing the number "1". Different numbers can be represented by combinations of the number and distribution of the dotted holes 21 and linear holes 22. This method allows for the encoding of different products. By touching the dotted holes 21 and linear holes 22 and decoding them according to a Morse code table, the authenticity of the trademark body 1 can be determined. Using the physical hole structure as the carrier of the Morse code, the arrangement and combination of the dotted holes 21 and linear holes 22 form a unique code. Counterfeiters find it difficult to accurately replicate the spacing, depth, and arrangement logic of the holes, thus raising the physical anti-counterfeiting threshold. The touch-based verification method overcomes visual dependence; visually impaired users can perceive the hole shape through touch and decode it by referring to a Morse code table, increasing... This enhances the universality and humanistic care of anti-counterfeiting verification; the dotted code holes 21 and line code holes 22 are embedded in the trademark body and are not easily worn, making them more durable than printed or electronic anti-counterfeiting measures and suitable for long-term circulation scenarios; brands can achieve dynamic anti-counterfeiting by adjusting the hole layout and the corresponding rules of the Morse code, changing the coding logic with each product batch update, increasing the cracking cost and time cost for counterfeiters; verification can be completed by touch and Morse code meter without relying on electronic devices or networks, adapting to the anti-counterfeiting needs of offline environments without network or remote areas, while reducing the technical threshold and equipment dependence for consumer verification; the combination of hole structure and Morse code gives the trademark a unique interactive attribute, allowing consumers to perceive the brand's innovative investment in anti-counterfeiting technology during the verification process, indirectly strengthening brand trust and product recognition.
[0018] In a preferred embodiment, the surface of the trademark body 1 is fixedly covered with an acid-soluble protective film 100, which is a polyvinyl alcohol-borate film with a thickness between 5 and 150 μm.
[0019] Reference Figure 3 and Figure 4 As shown: The acid-soluble protective film 100 covers the outside of the trademark body 1, which can waterproof the trademark body 1. At the same time, after the acid-soluble protective film 100 melts when it comes into contact with acid, the authenticity of the anti-counterfeiting film A4 and anti-counterfeiting film B5 can be detected by acid and alkali solutions.
[0020] Both anti-counterfeiting film A4 and anti-counterfeiting film B5 are set in five groups and are evenly distributed. The surface of both anti-counterfeiting film A4 and anti-counterfeiting film B5 is printed with an anti-counterfeiting coating.
[0021] The anti-counterfeiting coating on anti-counterfeiting film A4 is formed by printing a mixture of phenolic resin and ink, while the anti-counterfeiting coating on anti-counterfeiting film B5 is formed by printing a mixture of methyl orange and ink.
Claims
1. A trademark with anti-counterfeiting features, comprising a trademark body (1), characterized in that: The trademark body (1) has a LOGO area (3) in the middle, and a blind piece (2) is covered on the outer ring of the LOGO area (3). The bottom of the blind piece (2) has a dotted code hole (21) and a line code hole (22). The trademark body (1) is fixed with anti-counterfeiting piece A (4) and anti-counterfeiting piece B (5).
2. A trademark with anti-counterfeiting features according to claim 1, characterized in that: The trademark body (1) is circular, and the blind piece (2) on the trademark body (1) is ring-shaped. The blind piece (2) and the trademark body (1) are concentric circles.
3. A trademark with anti-counterfeiting features according to claim 1, characterized in that: The line code holes (22) are distributed in four groups at equal intervals. The dot code holes (21) and the four groups of line code holes (22) are distributed in an arc shape. The blind piece (2) is fixedly covered on the dot code holes (21) and the four groups of line code holes (22).
4. A trademark with anti-counterfeiting features according to claim 1, characterized in that: The surface of the trademark body (1) is fixedly covered with an acid-soluble protective film (100), which is a polyvinyl alcohol-boron ester film with a thickness between 5-150 μm.
5. A trademark with anti-counterfeiting features according to claim 1, characterized in that: The anti-counterfeiting film A (4) and anti-counterfeiting film B (5) are each set into five groups and are distributed at equal intervals. The surfaces of the anti-counterfeiting film A (4) and anti-counterfeiting film B (5) are printed with anti-counterfeiting coatings.
6. A trademark with anti-counterfeiting features according to claim 5, characterized in that: The anti-counterfeiting coating on the anti-counterfeiting film A (4) is formed by printing a mixture of phenolic resin and ink, and the anti-counterfeiting coating on the anti-counterfeiting film B (5) is formed by printing a mixture of methyl orange and ink.
Citation Information
Patent Citations
False -proof brand
CN205003955U