Clothing trademark anti-counterfeiting structure

Abstract

The utility model relates to clothing trademark technical field, concretely is a kind of clothing trademark anti-fake structure, including base layer trademark carrier, still including trademark sticker, anti-fake unit one, anti-fake unit two and anti-fake unit three, trademark sticker is covered and is pressed in the surface of base layer trademark carrier, anti-fake unit one is installed in the upper surface of base layer trademark carrier, anti-fake unit one includes temperature change anti-fake layer and anti-fake code, and the higher security of anti-fake, greatly promote fake threshold, multiple verification superposition, avoid single link fake, break through traditional two-dimensional code or laser label single anti-fake mode, through temperature change characteristic verification plus unique code query and sawtooth texture comparison, strong light excitation dark code plus double code cross comparison, NFC chip traceability plus whole life cycle information verification three progressive verifications, any link verification fails and is judged as fake, effectively avoid the problem that imposter passes through the way such as single code theft, imitates surface pattern to pass the problem.

Description

Technical Field

[0001] This utility model relates to the field of clothing trademark technology, specifically to an anti-counterfeiting structure for clothing trademarks. Background Technology

[0002] With the branding development of the apparel industry, counterfeit and substandard clothing products have entered the market by imitating brand trademarks and stealing information from genuine products. This not only seriously infringes on the legitimate rights and interests of consumers, such as paying the price of genuine products to buy counterfeit goods and being unable to enjoy the brand's after-sales service, but also has a huge impact on the market reputation and economic benefits of the brand. Against this background, the anti-counterfeiting function of clothing trademarks has become a core link in brand protection and consumer rights protection.

[0003] The existing anti-counterfeiting structures for clothing labels have the following shortcomings: 1. The anti-counterfeiting methods are too simple, the threshold for counterfeiting is low, and they are easy to break through. At present, most clothing trademarks use simple anti-counterfeiting modes such as QR code scanning and laser holographic labels. The core anti-counterfeiting information of these structures is easy to be replicated by technology. Counterfeiters can obtain the coding information by taking a picture and scanning the QR code of the genuine product, and then print it on the counterfeit trademarks in batches. The surface pattern of the laser label can also be imitated by simple plate making process, resulting in the weak protection capability of the single anti-counterfeiting mode.

[0004] 2. The lack of anti-recycling and reconfiguration design poses a risk of secondary counterfeiting. The anti-counterfeiting components of traditional clothing trademarks are mostly detachable and repairable. Counterfeiters can collect trademarks from genuine clothing, disassemble the core anti-counterfeiting components, and then reassemble them onto counterfeit trademarks to achieve a counterfeit product that is indistinguishable from the real thing. This results in the reuse of the anti-counterfeiting components of genuine trademarks. Utility Model Content

[0005] The purpose of this utility model is to provide an anti-counterfeiting structure for clothing trademarks.

[0006] To achieve this objective, the present invention adopts the following technical solution: A clothing trademark anti-counterfeiting structure is provided, including a base trademark carrier, a trademark sticker, an anti-counterfeiting unit one, an anti-counterfeiting unit two, and an anti-counterfeiting unit three. The trademark sticker is pressed onto the surface of the base trademark carrier. The anti-counterfeiting unit one is installed on the upper surface of the base trademark carrier and includes a thermochromic anti-counterfeiting layer and an anti-counterfeiting code. The thermochromic anti-counterfeiting layer is embedded inside the base trademark carrier, and the anti-counterfeiting code is printed on the surface of the thermochromic anti-counterfeiting layer. The anti-counterfeiting unit two is installed on the side surface of the base trademark carrier and includes a coded verification strip. The coded verification strip is fixed in a hollowed-out coded groove on the side surface of the base trademark carrier. The anti-counterfeiting unit three is installed in the middle of the lower surface of the base trademark carrier and includes an anti-counterfeiting chip embedded inside the base trademark carrier.

[0007] Preferably, the anti-counterfeiting unit one also includes a transparent waterproof film and an anti-counterfeiting strip. The transparent waterproof film is pasted on the upper surface of the base trademark carrier and covers the surface of the temperature-sensitive anti-counterfeiting layer. The edge of the transparent waterproof film is heat-pressed to the surface of the base trademark carrier, and the anti-counterfeiting strip is pasted on both sides of the temperature-sensitive anti-counterfeiting layer.

[0008] Preferably, the anti-counterfeiting code pattern is a combination of numbers, and the numbers are a multi-digit random sequence, with each trademark having a unique code.

[0009] Preferably, the edge of the anti-counterfeiting strip is a serrated anti-counterfeiting mark with a specific number and angle of serrations, and the surface of the serrated anti-counterfeiting mark has an irregular embossed texture.

[0010] Preferably, the second anti-counterfeiting unit also includes an easy-tear strip, an easy-tear head, and an easy-tear line. The easy-tear line is located in the hollow code groove on the side surface of the base trademark carrier. The easy-tear strip is connected to the base trademark carrier through the easy-tear line, and the easy-tear head is fixed at the end of the easy-tear strip.

[0011] Preferably, the front of the coded verification strip is printed with an anti-counterfeiting number. When the easy-tear strip is torn off, the anti-counterfeiting number on the coded verification strip can be compared with the numerical code on the anti-counterfeiting code for secondary verification.

[0012] Preferably, the anti-counterfeiting number on the coded verification strip is not visible under natural light and can only be seen when it is placed close to a strong light source.

[0013] Preferably, the anti-counterfeiting unit three also includes a chip plate and a sealing wrapping layer. The chip plate is fixed to the middle area of ​​the back of the base trademark carrier, and the sealing wrapping layer is wrapped around the surface of the anti-counterfeiting chip and connected to the interior of the base trademark carrier. The anti-counterfeiting chip stores the official verification link of the clothing trademark brand, and consumers can read the information by bringing their NFC-enabled mobile phones close to the anti-counterfeiting chip.

[0014] The beneficial effects of this utility model are: 1. This utility model provides a clothing trademark anti-counterfeiting structure with higher anti-counterfeiting security, significantly raising the threshold for counterfeiting. Multiple verification layers are superimposed to avoid counterfeiting at a single stage. It breaks through the single anti-counterfeiting mode of traditional QR codes or laser labels. It uses a triple progressive verification method, which includes temperature change characteristic verification, unique code query and jagged texture comparison, strong light excitation of dark code and dual code cross comparison, and NFC chip traceability and full life cycle information verification. If any verification fails at any stage, it is judged as counterfeit. This effectively avoids the problem that counterfeiters can pass through by stealing a single code or imitating surface patterns.

[0015] 2. This utility model provides an anti-counterfeiting structure for clothing trademarks. Damage to any component is irreversible, preventing recycling and reassembly for counterfeiting. The tear strip cannot be restored after being torn. The thermochromic anti-counterfeiting layer will lose its thermochromic properties after being tampered with. Disassembling the anti-counterfeiting chip will cause damage to the sealing layer. Damage to any anti-counterfeiting component is irreparable, completely eliminating the risk of counterfeiters recycling genuine trademarks, disassembling and reassembling them for reuse, and ensuring the uniqueness and effectiveness of the anti-counterfeiting structure.

[0016] 3. The present invention provides a clothing trademark anti-counterfeiting structure in which a transparent waterproof membrane completely covers the thermochromic anti-counterfeiting layer and its edges are heat-pressed to the base trademark carrier. This effectively isolates the anti-counterfeiting layer from external environmental influences such as washing, friction, and sweat, preventing damage to the thermochromic anti-counterfeiting layer and anti-counterfeiting code. The sealing layer on the surface of the anti-counterfeiting chip is made of insulating and waterproof polyimide material, which can prevent the chip from getting damp and signal interference. This ensures that the anti-counterfeiting components can still work normally after the clothing has been washed multiple times and worn daily, solving the problem of easy wear and failure of traditional anti-counterfeiting labels.

[0017] 4. The anti-counterfeiting structure for clothing trademarks of this utility model has anti-counterfeiting units on the base trademark carrier installed on the upper surface, side, and lower surface respectively. The layout is reasonable and does not affect the comfort of wearing the clothing. The easy-tear line is a pre-set break line. When tearing the easy-tear strip, the base trademark carrier will not be damaged. This ensures convenient verification operation and avoids damage to the trademark body. Attached Figure Description

[0018] To more clearly illustrate the technical solutions of the embodiments of the present invention, the accompanying drawings of the embodiments of the present invention will be briefly described below.

[0019] Figure 1 This is a schematic diagram of the three-dimensional structure of the present invention. Figure 1 ; Figure 2 This is a schematic diagram of the three-dimensional structure of the present invention. Figure 2 ; Figure 3 This is a schematic diagram of the structure of the basic trademark carrier and anti-counterfeiting code of this utility model; Figure 4 This is a schematic diagram of the structure of the basic trademark carrier and the cryptographic verification strip of this utility model; Figure 5 This is a schematic diagram of the structure of the basic trademark carrier and anti-counterfeiting chip of this utility model; In the diagram: 1. Basic trademark carrier; 2. Trademark sticker; 3. Anti-counterfeiting unit one; 4. Transparent waterproof film; 5. Temperature-sensitive anti-counterfeiting layer; 6. Anti-counterfeiting code; 7. Anti-counterfeiting strip; 8. Anti-counterfeiting unit two; 9. Easy-tear strip; 10. Easy-tear head; 11. Easy-tear line; 12. Secret code verification strip; 13. Anti-counterfeiting unit three; 14. Chip plate; 15. Anti-counterfeiting chip; 16. Sealed wrapping layer. Detailed Implementation

[0020] The technical solution of the present invention will be further described below with reference to the accompanying drawings and specific embodiments.

[0021] The accompanying drawings are for illustrative purposes only and are schematic diagrams, not actual images. They should not be construed as limiting the scope of this patent. To better illustrate the embodiments of the present invention, some parts in the drawings may be omitted, enlarged, or reduced, and do not represent the actual dimensions of the product.

[0022] Reference Figures 1 to 5 The illustrated anti-counterfeiting structure for clothing trademarks includes a base trademark carrier 1, a trademark sticker 2, an anti-counterfeiting unit 1 3, an anti-counterfeiting unit 2 8, and an anti-counterfeiting unit 3 13. The trademark sticker 2 is pressed onto the surface of the base trademark carrier 1. The anti-counterfeiting unit 1 3 is installed on the upper surface of the base trademark carrier 1 and includes a thermochromic anti-counterfeiting layer 5 and an anti-counterfeiting code 6. The thermochromic anti-counterfeiting layer 5 is embedded inside the base trademark carrier 1, and the anti-counterfeiting code 6 is printed on the surface of the thermochromic anti-counterfeiting layer 5. The anti-counterfeiting unit 2 8 is installed on the side surface of the base trademark carrier 1 and includes a coded verification strip 12, which is fixed in a hollowed-out coded groove on the side surface of the base trademark carrier 1. The anti-counterfeiting unit 3 13 is installed in the middle of the lower surface of the base trademark carrier 1 and includes an anti-counterfeiting chip 15, which is embedded inside the base trademark carrier 1.

[0023] Preferably, the anti-counterfeiting unit 3 further includes a transparent waterproof film 4 and an anti-counterfeiting strip 7. The transparent waterproof film 4 is pasted on the upper surface of the base trademark carrier 1 and covers the surface of the thermochromic anti-counterfeiting layer 5. The edges of the transparent waterproof film 4 are heat-pressed to the surface of the base trademark carrier 1. The anti-counterfeiting strip 7 is pasted on both sides of the thermochromic anti-counterfeiting layer 5. The anti-counterfeiting unit 3, as the basic visible anti-counterfeiting module of the structure, is installed on the upper surface of the base trademark carrier 1. It achieves preliminary anti-counterfeiting verification through thermochromic characteristics and a unique code. The transparent waterproof film 4 is pasted on the upper surface of the base trademark carrier 1 and completely covers the thermochromic anti-counterfeiting layer 5. Its edges are heat-pressed to the base trademark carrier 1, which on the one hand isolates it from water washing, friction, etc. External environmental factors prevent damage to the temperature-sensitive anti-counterfeiting layer 5. On the other hand, consumers can directly observe the temperature-sensitive anti-counterfeiting layer 5 and anti-counterfeiting code 6 below through the transparent film. Initial verification can be initiated without disassembly. The temperature-sensitive anti-counterfeiting layer 5 is embedded inside the base trademark carrier 1 and uses a temperature-sensitive color-changing material (such as the 32-38℃ human body temperature trigger type). Consumers can continuously press the surface of the temperature-sensitive anti-counterfeiting layer 5 with their fingers, and the temperature will be conducted through the transparent waterproof film 4, or briefly contact with warm water. The temperature-sensitive anti-counterfeiting layer 5 will change from the initial colorless or light-colored state to the brand's exclusive color. If the temperature disappears, it will return to the initial state. If there is no color change after pressing, or the color cannot be restored after changing, it is determined to be a counterfeit product.

[0024] Preferably, the pattern of anti-counterfeiting code 6 is a combination of numbers, and the numbers are a multi-digit random sequence. Each trademark has a unique code. Anti-counterfeiting code 6 is printed on the surface of thermochromic anti-counterfeiting layer 5, using a multi-digit random number sequence (such as a 16-digit code). Each trademark has a unique code. After observing the normal color change of thermochromic anti-counterfeiting layer 5, consumers can record the number sequence of anti-counterfeiting code 6 and enter the code through the anti-counterfeiting query portal of the brand's official APP or website. The system will compare the code information stored in the database in real time. If the code is displayed as valid, it is a genuine brand product, and the next step of verification will be performed. If the code is displayed as not existing or has been queried multiple times, it will be directly determined as counterfeit.

[0025] Preferably, the edge of the anti-counterfeiting strip 7 is a serrated anti-counterfeiting mark with a specific number and angle of serrations. The surface of the serrated anti-counterfeiting mark has an irregular embossed texture. The anti-counterfeiting strip 7 is pasted on both sides of the thermochromic anti-counterfeiting layer 5. Its edge has a specific number (e.g., 8 serrated anti-counterfeiting marks on each side, alternating with specific angles such as 30° and 45°), and the surface of the serrations is printed with an irregular embossed texture that is difficult to distinguish with the naked eye. When consumers check the anti-counterfeiting code 6, they can observe the number of serrations, angles, and surface texture of the anti-counterfeiting strip 7 and compare it with the standard anti-counterfeiting strip 7 features officially published by the brand. If the features are completely consistent, the credibility of the genuine product is enhanced. If the number of serrations is inconsistent, the angle is deviated, or the texture is blurry, it is determined to be counterfeit.

[0026] Preferably, the second anti-counterfeiting unit 8 further includes an easy-tear strip 9, an easy-tear head 10, and an easy-tear line 11. The easy-tear line 11 is located in the perforated code groove on the side surface of the base trademark carrier 1. The easy-tear strip 9 is connected to the base trademark carrier 1 through the easy-tear line 11. The easy-tear head 10 is fixed to the end of the easy-tear strip 9. The second anti-counterfeiting unit 8, as a hidden secondary verification module, is installed on the side surface of the base trademark carrier 1. Hidden information verification is achieved by triggering enhanced light excitation through easy tearing. The code verification strip 12 is fixed to the perforated code groove on the side surface of the base trademark carrier 1. Inside the hidden code slot, and completely covered by the easy-tear strip 9, the easy-tear strip 9 is connected to the base trademark carrier 1 via the easy-tear line 11. The easy-tear head 10 protrudes from the side of the base trademark carrier 1, making it easy for consumers to grab. After completing the initial verification of the anti-counterfeiting unit 3, consumers can pinch the easy-tear head 10 and tear the easy-tear strip 9 along the easy-tear line 11. Since the easy-tear line 11 is a preset break line, the base trademark carrier 1 and the hidden code verification strip 12 will not be damaged during the tearing process. Finally, after the easy-tear strip 9 is completely detached, the hidden code verification strip 12 is exposed, unlocking the hidden anti-counterfeiting information.

[0027] Preferably, the front of the coded verification strip 12 is printed with an anti-counterfeiting number. When the easy-tear strip 9 is torn off, the anti-counterfeiting number on the coded verification strip 12 can be compared with the numerical code on the anti-counterfeiting code 6 for secondary verification. After reading the code after the coded verification strip 12 is developed, the consumer compares it digit by digit with the numerical sequence of the anti-counterfeiting code 6 recorded in the anti-counterfeiting unit 3. If the two sets of codes are completely consistent and the official query of the anti-counterfeiting code 6 was previously valid, the product is further confirmed to be genuine. If the two sets of codes are different (such as a certain digit being different), even if the query of the anti-counterfeiting code 6 is valid, it is still judged to be counterfeit, to prevent counterfeiters from stealing the genuine product code and printing it on counterfeit trademarks.

[0028] Preferably, the anti-counterfeiting number on the code verification strip 12 is invisible under natural light and can only be seen when it is held close to a strong light source. The anti-counterfeiting number printed on the front of the code verification strip 12 uses ultraviolet light-sensitive ink, which is colorless and transparent under natural light and cannot be directly observed. Consumers need to use a strong light source (such as a mobile phone flashlight or an ultraviolet pen) to hold the code verification strip 12 close to the surface. At this time, the ink absorbs light energy and develops, showing a digital sequence (such as the same 16-bit code) corresponding to the anti-counterfeiting code 6 in anti-counterfeiting unit 3. If no code develops after strong light exposure, or the developed code is blurry, it is judged to be counterfeit.

[0029] Preferably, the anti-counterfeiting unit 3 13 also includes a chip plate 14 and a sealing layer 16. The chip plate 14 is fixed to the middle area of ​​the back of the base trademark carrier 1. The sealing layer 16 wraps around the surface of the anti-counterfeiting chip 15 and is connected to the interior of the base trademark carrier 1. The anti-counterfeiting chip 15 stores the official verification link of the clothing trademark brand. Consumers can read the information by bringing their NFC-enabled mobile phones close to the anti-counterfeiting chip 15. The anti-counterfeiting unit 3 13, as the structural information traceability final verification module, is installed in the middle of the lower surface of the base trademark carrier 1. It realizes the verification of the entire product life cycle information through NFC chip reading and official link jump. The chip plate 14 is fixed to the back of the base trademark carrier 1. In the central area, the anti-counterfeiting chip 15 is stably supported. The anti-counterfeiting chip 15 is embedded inside the base trademark carrier 1, and its surface is covered with a sealing layer 16. The sealing layer 16 is made of insulating and waterproof polyimide material, which not only prevents the anti-counterfeiting chip 15 from being washed by water and sweat, but also avoids interference with the chip signal. After the consumer completes the dual verification of anti-counterfeiting unit 1 3 and anti-counterfeiting unit 2 8, he turns on the NFC function of his mobile phone and places the back of the mobile phone close to the corresponding area of ​​the anti-counterfeiting chip 15 on the lower surface of the base trademark carrier 1. After the mobile phone NFC module establishes wireless communication with the anti-counterfeiting chip 15, it will automatically read the information stored in the chip. The core information is the brand's official verification link, and the mobile phone will automatically jump to the link.

[0030] The brand's official verification link page will display the product's full lifecycle information associated with the anti-counterfeiting chip 15, including: product production information, distribution information, and anti-counterfeiting verification records. Consumers can compare this information with the production information on the clothing tag. If the information matches perfectly and shows that it is the first query with no abnormal records, the product is confirmed to be genuine. If the information does not match or shows that the chip has been queried multiple times, it is determined to be counterfeit.

[0031] Consumers must first complete the temperature change, coding, and texture verification of anti-counterfeiting unit 1 (3), then pass the easy-tear, strong light, and dual-code comparison verification of anti-counterfeiting unit 2 (8), and finally pass the NFC information traceability verification of anti-counterfeiting unit 3 (13). If any step fails, the verification will terminate directly to prevent counterfeiters from passing through a single step. The anti-counterfeiting code 6 of anti-counterfeiting unit 1 (3) and the code of the hidden code verification strip 12 of anti-counterfeiting unit 2 (8) must be completely consistent. The product production information of anti-counterfeiting unit 3 (13) must be consistent with the information on the clothing hangtag. Through the cross-referencing of multi-dimensional information, the difficulty of counterfeiting is greatly increased. The easy-tear strip 9 cannot be restored after being torn. If the temperature-changing anti-counterfeiting layer 5 is tampered with, it will lose its temperature-changing characteristics. If the anti-counterfeiting chip 15 is disassembled, the sealing packaging layer 16 will be damaged. Damage to all anti-counterfeiting components is irreversible to prevent counterfeiters from recycling genuine trademarks, disassembling them, and reassembling them to create counterfeits.

[0032] The temperature-change verification of anti-counterfeiting unit 1 (3) only requires pressing with a finger or contact with warm water. The cryptic code activation of anti-counterfeiting unit 2 (8) can be performed using common strong light sources such as mobile phone flashlights. The NFC verification of anti-counterfeiting unit 3 (13) can be completed with ordinary mobile phones with NFC function, without requiring consumers to purchase additional professional tools such as magnifying glasses or UV pens, which conforms to the daily usage habits of the general public.

Claims

1. A garment trademark anti-counterfeiting structure comprising a base trademark carrier (1), characterized in that: It also includes a trademark sticker (2), anti-counterfeiting unit one (3), anti-counterfeiting unit two (8) and anti-counterfeiting unit three (13). The trademark sticker (2) is pressed onto the surface of the base trademark carrier (1). The anti-counterfeiting unit one (3) is installed on the upper surface of the base trademark carrier (1). The anti-counterfeiting unit one (3) includes a thermochromic anti-counterfeiting layer (5) and an anti-counterfeiting code (6). The thermochromic anti-counterfeiting layer (5) is embedded in the interior of the base trademark carrier (1). The anti-counterfeiting code (6) is printed on the surface of the thermochromic anti-counterfeiting layer (5). The anti-counterfeiting unit two (8) is installed on the side surface of the base trademark carrier (1). The anti-counterfeiting unit two (8) includes a coded verification strip (12). The coded verification strip (12) is fixed in the hollow coded groove opened on the side surface of the base trademark carrier (1). The anti-counterfeiting unit three (13) is installed in the middle of the lower surface of the base trademark carrier (1). The anti-counterfeiting unit three (13) includes an anti-counterfeiting chip (15). The anti-counterfeiting chip (15) is embedded in the interior of the base trademark carrier (1).

2. The anti-counterfeit structure of a garment trademark according to claim 1, wherein: The anti-counterfeiting unit 1 (3) also includes a transparent waterproof film (4) and an anti-counterfeiting strip (7). The transparent waterproof film (4) is pasted on the upper surface of the base trademark carrier (1). The transparent waterproof film (4) covers the surface of the temperature-sensitive anti-counterfeiting layer (5). The edge of the transparent waterproof film (4) is heat-pressed to the surface of the base trademark carrier (1). The anti-counterfeiting strip (7) is pasted on both sides of the temperature-sensitive anti-counterfeiting layer (5).

3. The anti-counterfeit structure of a garment trademark according to claim 1, wherein: The pattern of the anti-counterfeiting code (6) is a combination of digital codes. The digital codes are multi-digit random sequences, and each trademark has a unique code.

4. The anti-counterfeit structure of a garment trademark according to claim 2, wherein: The edge of the anti-counterfeiting strip (7) is a serrated anti-counterfeiting mark with a specific number and angle of serrations, and the surface of the serrated anti-counterfeiting mark has an irregular texture.

5. The anti-counterfeit structure of a garment trademark according to claim 1, wherein: The second anti-counterfeiting unit (8) also includes an easy-tear strip (9), an easy-tear head (10), and an easy-tear line (11). The easy-tear line (11) is located in the hollow code groove on the side surface of the base trademark carrier (1). The easy-tear strip (9) is connected to the base trademark carrier (1) through the easy-tear line (11). The easy-tear head (10) is fixed at the end of the easy-tear strip (9).

6. The garment tag anti-counterfeiting structure of claim 5, wherein: The front of the coded verification strip (12) is printed with an anti-counterfeiting number. When the easy-tear strip (9) is torn off, the anti-counterfeiting number on the coded verification strip (12) can be compared with the digital code on the anti-counterfeiting code (6) for secondary verification.

7. The garment tag anti-counterfeiting structure of claim 5, wherein: The anti-counterfeiting number on the coded verification strip (12) is not visible under natural light and can only be seen when it is placed close to a strong light source.

8. The garment tag anti-counterfeiting structure of claim 1, wherein: The third anti-counterfeiting unit (13) also includes a chip plate (14) and a sealing wrapping layer (16). The chip plate (14) is fixed to the middle area of ​​the back of the base trademark carrier (1). The sealing wrapping layer (16) is wrapped around the surface of the anti-counterfeiting chip (15) and connected to the interior of the base trademark carrier (1). The anti-counterfeiting chip (15) stores the official verification link of the clothing trademark brand. Consumers can read the information by bringing their mobile phones with NFC function close to the anti-counterfeiting chip (15).

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