An e-commerce live broadcast display platform

Abstract

The utility model relates to display stand technical field, concretely is a kind of e-commerce live broadcast display stand, including bottom plate, the outside fixed connection of bottom plate has support column, the outside fixed connection of support column has multiple arc rods, multiple the arc rod far from the one end of support column is all provided with same table board, the table board is round plate and is set, the outside of table board is provided with multiple shape adjusting assembly.The utility model is in, through the setting of shape adjusting assembly, realize that display stand can be freely exchanged in square table board and circular table board, realize square table board, and square desktop partition is clear, and host computer, accessory, instruction manual can be orderly placed, it is convenient for anchor demonstration operation logic, circular table board, and circular has no angle, more soft on vision, can focus the small goods of central area, avoid square table angle disperses audience's attention to "delicate sense goods", and through the setting of hidden storage component, realize the hidden storage of storing live broadcast required small article, article.

Description

Technical Field

[0001] This utility model relates to the field of display stand technology, and in particular to an e-commerce live streaming display stand. Background Technology

[0002] E-commerce live streaming is a popular sales method nowadays. It belongs to the fast-moving consumer goods (FMCG) model and uses online platforms to sell products via live streaming. In order to fully demonstrate the shape of the product, a display stand needs to be used in front of the camera equipment to display the product in the best condition. During the live stream, the product's appearance directly affects its sales. To promote the product's popularity, its advantages need to be demonstrated from multiple aspects.

[0003] An e-commerce live streaming display stand, with authorized publication number CN221785678U, is currently available. This utility model provides an e-commerce live streaming display stand that reduces the need for lighting fixtures during live streaming, saves live streaming space, and facilitates supplementary lighting for the products being displayed, thus improving the convenience of live streaming. An e-commerce live streaming display stand includes a table body, a product display component, and a live streaming supplementary lighting component. The product display component is located on the top of the table body, and the live streaming supplementary lighting component is located on the rear side of the table body. This utility model reduces the need for lighting fixtures during live streaming by placing a product display board on the table body and fixing the lighting fixtures using the board. It also allows for the movement, adjustment, and fixing of the live streaming equipment and supplementary lighting using sliding blocks. This facilitates supplementary lighting for the products being displayed, thus improving the convenience of live streaming.

[0004] Regarding the aforementioned technologies, the existing display stands have the following drawbacks: the essence of e-commerce live streaming is "visual marketing," and the shape of the table directly affects the harmony of the camera shot and the visual appeal of the products. Adjustable table stands can accurately match the camera language, but in actual operation, some comprehensive e-commerce platforms use a fixed shape when displaying electronic products and jewelry, and cannot adjust their attributes according to changes in product categories, live streaming scenarios, and operational needs. Therefore, this utility model provides an e-commerce live streaming display stand. Utility Model Content

[0005] The purpose of this application is to provide an e-commerce live streaming display platform to solve the problem mentioned in the background art that, in actual operation, some comprehensive e-commerce platforms displaying electronic products and jewelry have a fixed shape and cannot adjust their attributes according to changes in product categories, live streaming scenarios, and operational needs.

[0006] To achieve the above objectives, this application provides the following technical solution: an e-commerce live streaming display stand, including a base plate, a support column fixedly connected to the outer side of the base plate, a plurality of arc-shaped rods fixedly connected to the outer side of the support column, and a table board provided at the end of the plurality of arc-shaped rods away from the support column, the table board being circular, and a plurality of shape adjustment components provided on the outer side of the table board.

[0007] Preferably, the shape adjustment component includes an extension plate disposed on the outer side of the tabletop, a sliding block fixedly connected to the outer side of the extension plate, a sliding rod fixedly connected to the outer side of the sliding block, a groove adapted to the sliding block being formed on the outer side of the arc-shaped rod, a sliding groove adapted to the sliding rod being formed on the inner wall side of the groove, and a hidden storage component disposed on the outer side of the extension plate.

[0008] Preferably, the hidden storage component includes a groove formed on the outer side of the extension plate, a hidden box is disposed in the groove, the hidden box is connected to the inner wall side of the groove by a torsion spring, a positioning block is fixedly connected to the outer side of the hidden box, and multiple anti-slip stripes are provided on the outer side of the positioning block.

[0009] Preferably, a fixing block is fixedly connected to the outer side of the extension plate, and a bolt is provided on the outer side of the fixing block. Both the fixing block and the outer side of the arc-shaped rod are provided with threaded holes that are compatible with the bolts.

[0010] Preferably, a magnetic plate is fixedly connected to the outer side of the extension plate, and a magnetic block adapted to the magnetic plate is fixedly connected to the outer side of the support column.

[0011] Preferably, the edge of the extension plate is provided with a collision protection strip, and the top of the support column is provided with a placement groove.

[0012] In summary, the technical effects and advantages of this utility model are as follows: In this invention, the shape adjustment component allows the display stand to be freely switched between a square tabletop and a round tabletop. When using a square tabletop, the square tabletop is clearly divided, allowing for the orderly placement of the main unit, accessories, and instruction manuals, facilitating the host's demonstration of the operating logic. When using a round tabletop, the round shape has no sharp corners, resulting in a softer visual effect and allowing the focus to be placed on small items in the central area, avoiding the square table corners that might distract the audience from the "exquisite products." Furthermore, the hidden storage component allows for the concealed storage of small items and other items needed for the live broadcast. Attached Figure Description

[0013] To more clearly illustrate the technical solutions in the embodiments of this application or the prior art, the drawings used in the description of the embodiments or the prior art will be briefly introduced below. Obviously, the drawings described below are only some embodiments of this application. For those skilled in the art, other drawings can be obtained based on these drawings without creative effort.

[0014] Figure 1 This is a first-view axial side view of the structure of this utility model; Figure 2 This is a schematic diagram of the second-view axial side structure of the present invention; Figure 3 This is a schematic diagram of the sliding block and sliding rod in this utility model; Figure 4 for Figure 3 A magnified structural diagram at point A.

[0015] In the diagram: 1. Base plate; 2. Support column; 3. Magnetic block; 4. Arc rod; 5. Extension plate; 6. Hidden box; 7. Tabletop; 8. Positioning block; 9. Magnetic plate; 10. Fixing block; 11. Bolt; 12. Groove; 13. Sliding block; 14. Sliding rod; 15. Slide groove; 16. Sliding groove. Detailed Implementation

[0016] The technical solutions of the present utility model will be clearly and completely described below with reference to the accompanying drawings. Obviously, the described embodiments are only some embodiments of the present utility model, and not all embodiments. Based on the embodiments of the present utility model, all other embodiments obtained by those of ordinary skill in the art without creative effort are within the protection scope of the present utility model.

[0017] In the description of this utility model, it should be noted that, unless otherwise explicitly specified and limited, the terms "installed," "equipped with," "sleeved / connected," "connected," etc., should be interpreted broadly. For example, "connection" can be a fixed connection, a detachable connection, or an integral connection; it can be a mechanical connection or an electrical connection; it can be a direct connection or an indirect connection through an intermediate medium; it can be a connection within two components. Those skilled in the art can understand the specific meaning of the above terms in this utility model based on the specific circumstances.

[0018] Example 1: Reference Figure 1-4The e-commerce live streaming display stand shown includes a base plate 1 for supporting the overall structure and providing a stable foundation. Support columns 2 are fixedly connected to the outer side of the base plate 1, supporting a tabletop and related components to raise the overall height of the display stand to accommodate the live streaming view. Multiple arc-shaped rods 4 are fixedly connected to the outer side of the support columns 2, connecting the support columns and the tabletop, distributing the force on the tabletop, and enhancing structural stability. Each end of the multiple arc-shaped rods 4 away from the support columns 2 is equipped with a single tabletop 7 for placing live streaming products and providing a core display plane. The tabletop 7 is circular. Multiple shape-adjustable components are provided on the outer side of the tabletop 7 to expand the display area and adapt to the display needs of different quantities or sizes of products. The shape-adjustable components include an extension plate 5 on the outer side of the tabletop 7 to expand the display area and support additional products. A sliding block 13 is fixedly connected to the outer side of the extension plate 5, driving the extension plate to slide along the arc-shaped rods to achieve position adjustment. The outer side of the sliding block 13 is fixedly connected to enhance the sliding stability of the sliding block and prevent slippage. The sliding rod 14 deviates during the process. The outer side of the arc rod 4 is provided with a groove 15 that is adapted to the sliding block 13 to provide a sliding path for the sliding block and limit the sliding direction. The inner side of the groove 15 is provided with a sliding groove 16 that is adapted to the sliding rod 14 to accommodate the sliding rod and further improve the stability of the sliding structure. The outer side of the extension plate 5 is provided with a hidden storage component to store small accessories or tools and avoid clutter on the display stand. The hidden storage component includes a groove 12 on the outer side of the extension plate 5 to provide installation and storage space for the hidden box. The groove 12 is provided with a hidden box 6 to store small items needed for live streaming and to achieve hidden storage of items. The hidden box 6 is connected to the inner side of the groove 12 by a torsion spring that drives the hidden box to automatically reset and close for convenient storage operation. The outer side of the hidden box 6 is fixedly connected with a positioning block 8 to facilitate manual opening of the hidden box and provide a force application point. The outer side of the positioning block 8 is provided with multiple anti-slip stripes to increase the friction between the hand and the positioning block and prevent slippage when opening.

[0019] Example 2: Reference Figure 1-4Based on the same concept as in Embodiment 1 above, this embodiment further proposes that a fixing block 10 is fixedly connected to the outer side of the extension plate 5. The fixing block 10 can serve as a connecting carrier, providing an installation base point for the bolt 11. The bolt 11 on its outer side can fasten the fixing block 10 and the arc rod 4 by cooperating with the threaded hole, thereby achieving stable assembly of the extension plate 5 and the arc rod 4. Threaded holes adapted to the bolt 11 are opened on the outer side of both the fixing block 10 and the arc rod 4. A magnetic plate 9 is fixedly connected to the outer side of the extension plate 5, and a magnetic block 3 adapted to the magnetic plate 9 is fixedly connected to the outer side of the support column 2. The magnetic plate 9 and the magnetic block 3 can generate a pre-fixing effect through magnetic attraction, which helps to improve the positioning accuracy and initial stability when the extension plate 5 is connected to the support column 2. Anti-collision strips are provided at the edge of the extension plate 5. The anti-collision strips can buffer the impact force of the collision between the edge of the extension plate 5 and other objects, reduce edge wear, and reduce noise generated by the collision. A placement groove is opened at the top of the support column 2. The placement groove can be used to store small accessories or provide installation and placement space for related components.

[0020] The working principle of this utility is as follows: In normal use, the display stand is square. By locking the positioning block 8, the hidden box 6 can be opened for easy concealment of tools. If needed, the display stand can be adjusted to a circle by turning the bolt 11 to remove it, thereby disconnecting the connection between the fixing block 10 and the arc rod 4. By dragging the extension plate 5, the sliding block 13 and the sliding rod 14 can slide along the slide groove 15 and the slide groove 16 to disassemble the extension plate 5, so that the magnetic block 3 attracts the corresponding magnetic plate 9. While storing the extension plate 5, the stability of the extension plate 5 is maintained.

[0021] Finally, it should be noted that the above description is only a preferred embodiment of the present utility model and is not intended to limit the present utility model. Although the present utility model has been described in detail with reference to the foregoing embodiments, those skilled in the art can still modify the technical solutions described in the foregoing embodiments or make equivalent substitutions for some of the technical features. Any modifications, equivalent substitutions, improvements, etc., made within the spirit and principles of the present utility model should be included within the protection scope of the present utility model.

Claims

1. An e-commerce live streaming display stand, comprising a base plate (1), characterized in that: A support column (2) is fixedly connected to the outer side of the base plate (1), and multiple arc rods (4) are fixedly connected to the outer side of the support column (2). The ends of the multiple arc rods (4) away from the support column (2) are all provided with the same table board (7). The table board (7) is round and multiple shape adjustment components are provided on the outer side of the table board (7).

2. The e-commerce live streaming display platform according to claim 1, characterized in that: The shape adjustment component includes an extension plate (5) disposed on the outside of the tabletop (7), a sliding block (13) fixedly connected to the outside of the extension plate (5), a sliding rod (14) fixedly connected to the outside of the sliding block (13), a groove (15) adapted to the sliding block (13) on the outside of the arc rod (4), a sliding groove (16) adapted to the sliding rod (14) on the inner side of the groove (15), and a hidden storage component disposed on the outside of the extension plate (5).

3. The e-commerce live streaming display platform according to claim 2, characterized in that: The hidden storage component includes a groove (12) on the outside of the extension plate (5), a hidden box (6) is provided in the groove (12), the hidden box (6) is connected to the inner wall side of the groove (12) by a torsion spring, and a positioning block (8) is fixedly connected to the outside of the hidden box (6), and multiple anti-slip stripes are provided on the outside of the positioning block (8).

4. The e-commerce live streaming display platform according to claim 3, characterized in that: A fixing block (10) is fixedly connected to the outer side of the extension plate (5). A bolt (11) is provided on the outer side of the fixing block (10). Threaded holes that are compatible with the bolt (11) are opened on the outer side of both the fixing block (10) and the arc rod (4).

5. The e-commerce live streaming display platform according to claim 4, characterized in that: A magnetic plate (9) is fixedly connected to the outside of the extension plate (5), and a magnetic block (3) adapted to the magnetic plate (9) is fixedly connected to the outside of the support column (2).

6. The e-commerce live streaming display platform according to claim 5, characterized in that: The edge of the extension plate (5) is provided with anti-collision strips, and the top of the support column (2) is provided with a placement groove.

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