A culture spreading advertisement display stand
Patent Information
- Application Number
- CN202521357089.7
- Authority / Receiving Office
- CN · China
- Patent Type
- Utility models(China)
- Current Assignee / Owner
- Filing Date
- 2025-06-30
- Publication Date
- 2026-09-22
- Estimated Expiration
- 2035-06-30
AI Technical Summary
[0003]文化传播的途径多种多样,其中使用广告展架进行海报等的展示就是文化传播的一种方式,现有的广告展架体积庞大,大多是挂在墙上或竖立在路边进行展示,不便于对其进行移动,且展示的广告尺寸规格是固定的,无法适用于不同尺寸的广告展示,使用起来具有一定的局限性
本文化传播广告展架能够根据广告布的尺寸调节两根安装杆的间距,以适用安装不同尺寸的广告布,以提高本文化传播广告展架的适用性;在无需使用时,相对移动靠近两根安装杆,使两根连接杆以中心处的铰接点为圆心摆动闭合,直至两根安装杆贴合在一起,而两根连接杆则会储存收纳在储存槽内,后利用绑带对贴合后的两根安装杆进行捆绑固定,通过折叠收缩本文化传播广告展架整体体积,便于工作人员对其进行移动和携带,且减少本文化传播广告展架储存和携带时占用的空间。
Smart Images

Figure CN224789342U_ABST
Abstract
Description
Technical Field
[0001] This utility model belongs to the field of cultural communication, and in particular relates to a cultural communication advertising display stand. Background Technology
[0002] Cultural communication is the process of transmitting cultural content such as knowledge, values, and customs through various media and forms, aiming to promote understanding and integration among groups. Its main actors include individuals, businesses, and institutions, utilizing traditional media or digital technologies to achieve cultural sharing and innovation. This process is dynamic and selective, preserving the essence of traditional culture while promoting cross-cultural interaction and globalization.
[0003] There are many ways to spread culture, and one of them is to use advertising display stands to display posters and other materials. However, existing advertising display stands are bulky and are mostly hung on walls or erected on the roadside, making them inconvenient to move. In addition, the size of the displayed advertisements is fixed and cannot be used for advertisements of different sizes, which limits their use. Utility Model Content
[0004] The purpose of this utility model is to provide a cultural communication advertising display stand that is easy to move and store, and is suitable for advertising displays of different sizes.
[0005] The aforementioned cultural communication advertising display stand includes two vertically arranged and aligned horizontally. Storage slots are formed on the inner walls of the two mounting rods. Two connecting rods, arranged in a crisscross pattern, are positioned between the two mounting rods and hinged together at their midpoint. One end of each connecting rod is hinged into one of the two storage slots, and the other end slides vertically against the wall of the corresponding storage slot. Support rods are hinged to the outer walls of the two mounting rods, and positioning rods for locating the swing angle of the support rods are fixed to the outer walls of the two mounting rods. Fixing components for securing the advertising cloth are also provided on the two mounting rods.
[0006] Furthermore, the fixing assembly includes a clamp plate hinged to the front side wall of the mounting rod, a torsion spring is provided between the clamp plate and the mounting rod, the two ends of the torsion spring are respectively fixed to the mounting rod and the clamp plate, and a pull handle is fixed on the clamp plate.
[0007] Furthermore, several protruding strips are fixed on the front side wall of the mounting rod, and several grooves for engaging the protruding strips are provided on the side wall of the clamp plate that is in contact with the front side wall of the mounting rod after the clamp plate swings and closes.
[0008] Furthermore, a groove is provided on one side of each storage tank wall, and a slider is installed in the groove to slide up and down along its interior. The unhinged ends of the two connecting rods are respectively hinged to the corresponding sliders, and each slider is fitted with a fixing screw.
[0009] Furthermore, each mounting rod has a buckle fixed on its outer side wall to secure the swing end of the support rod.
[0010] Furthermore, one of the mounting rods is fixed with straps for binding the two mounting rods together.
[0011] Furthermore, each support rod has an anti-slip pad fixed to the side wall where it contacts the ground after swinging.
[0012] Compared with the prior art, the present invention has the following beneficial effects: This cultural communication advertising display stand allows for adjustment of the distance between the two mounting rods according to the size of the advertising cloth, accommodating different sizes of advertising cloth and improving its versatility. When not in use, the two mounting rods can be moved closer together, causing them to swing and close around the central hinge point until they are pressed together. The two connecting rods are then stored in the storage slot and secured with straps. By folding and shrinking the overall size of the cultural communication advertising display stand, it is easy for staff to move and carry, reducing the space occupied during storage and transport. Attached Figure Description
[0013] Figure 1 This is a schematic diagram of the structure of this utility model; Figure 2 for Figure 1 Sectional view at point AA; Figure 3 for Figure 2 Enlarged view of region a in the middle; Figure 4 This is a perspective view of the present utility model; Figure 5 This is an exploded view of the present invention; Figure 6 This is a diagram showing the usage state of this utility model after it has been folded and stored. The components in the diagram are named as follows: 1. Mounting rod; 2. Slider; 3. Connecting rod; 4. Fixing screw; 5. Strap; 6. Buckle; 7. Support rod; 8. Positioning rod; 9. Clamping plate; 10. Protruding strip; 11. Pull handle. Detailed Implementation
[0014] The present invention will be further described below with reference to the accompanying drawings and specific embodiments, but this is not intended to limit the present invention. Any modifications, equivalent substitutions, improvements, etc., made within the spirit and principles of the present invention should be included within the protection scope of the present invention.
[0015] Example This embodiment describes a cultural communication advertising display stand, such as... Figure 1 , Figure 4 and Figure 5 As shown, it includes two vertically arranged and aligned left and right, and storage slots are provided on the inner sidewalls of the two mounting rods 1. The storage slots are located on the sidewalls of the two mounting rods 1 facing each other. After the two mounting rods 1 move closer to each other and fit together, the storage slots on them are mainly used to store and store the connecting rod 3. Two connecting rods 3 are provided between the two mounting rods 1 in a crisscross pattern, and the two connecting rods 3 are hinged together at the middle; for example Figure 1 As shown, the two mounting rods 1 are arranged in an X shape, and the two connecting rods 3 are hinged together at the middle by a pivot. The pivot is fixed horizontally at the middle of one of the connecting rods 3, and the middle of the other connecting rod 3 has a mounting hole for the pivot to be inserted, so that the two connecting rods 3 are combined into a scissor structure (such as scissors or pliers), so that the two connecting rods 3 can be opened or closed with the hinge point at the center as the center. One end of each of the two connecting rods 3 is hinged to one of the two storage slots, such as... Figure 1 and Figure 2 As shown, one end of each of the two connecting rods 3 is hinged to the lower end of the walls of the two storage tanks via a pivot, so that the two connecting rods 3 can swing freely around the hinge point as the center, while the position of that end of the two connecting rods 3 is fixed. The other ends of the two connecting rods 3 are in a sliding fit with the wall of the corresponding storage tank. A groove is provided on one side of each storage tank wall, and a slider 2 is installed inside the groove, sliding up and down along its interior. Figure 1 and Figure 5 As shown, a chute is formed at the upper end of the storage tank wall, and the slider 2 matches the chute, allowing the slider 2 to slide up and down along the inside of the chute; the unhinged ends of the two connecting rods 3 are respectively hinged to the corresponding sliders 2; as shown Figure 1 and Figure 5 As shown, the slider 2 and the connecting rod 3 are hinged together by a pivot. A hinge seat is fixed on the slider 2, and the pivot is horizontally fixed on the hinge seat. The connecting rod 3 has a through hole for the pivot to be inserted, so that the connecting rod 3 can swing freely around the hinge point. Each slider 2 is fitted with a fixing screw 4; the slider 2 has a threaded hole that engages with the fixing screw 4, and the fixing screw 4 is inserted into the threaded hole; in use, when unfolding this cultural communication advertising display stand, the two mounting rods 1 are moved horizontally to the left and right respectively, so that the two connecting rods 3 swing and unfold around the central hinge point, thereby changing the tilt angle of the two connecting rods 3. At the same time, the slider 2 moves downward along the slide groove under the drive of the connecting rods 3 until the two mounting rods 1 are unfolded to a suitable distance. Then, the fixing screw 4 is rotated so that the fixing screw 4 presses against the slide groove wall, locking the slider 2 after sliding, thereby locking the tilt angle of the connecting rods 3, so that the two mounting rods 1 can maintain the selected distance and keep the two mounting rods 1 in an unfolded state; Figure 6 As shown, when it is necessary to fold and retract this cultural communication advertising display stand, move it close to the two mounting rods 1, so that the two connecting rods 3 swing and close around the hinge point at the center until the two mounting rods 1 are attached together, and the two connecting rods 3 will be stored in the storage slot. One of the mounting rods 1 is fixed with a strap 5 for binding the two mounting rods 1 together, such as... Figure 1 , Figure 4 and Figure 6 As shown, when the advertising display stand of Benben Culture Communication is retracted and the two mounting rods 1 are attached together, the straps 5 are wrapped and tied around the two mounting rods 1 to fix the two mounting rods 1 after they are attached, so as to prevent the advertising display stand of Benben Culture Communication from unfolding on its own. Support rods 7 are hinged to the outer walls of the two mounting rods 1, such as... Figure 2 , Figure 4 and Figure 5 As shown, one end of each of the two support rods 7 is hinged to the side wall facing away from each other by a pivot, and the support rod 7 is located at the lower end of the side wall; the pivot is horizontally fixed to the side wall of the mounting rod 1, and a through hole for inserting the pivot is provided on one end of the support rod 7, so that the support rod 7 can swing around the pivot by an angle. Positioning rods 8, used to position the swing angle of support rod 7, are fixed on the outer walls of the two mounting rods 1; for example... Figure 2 , Figure 4 and Figure 5 As shown, when it is necessary to support the mounting rod 1, swing the support rod 7 forward until the swing end of the support rod 7 faces backward and contacts the positioning rod 8, so that the mounting rod 1 and the support rod 7 form a V-shaped structure. In use, the support rod 7 is in contact with the ground, and the positioning rod 8 positions the swing angle of the support rod 7, so that the swinging support rod 7 supports the mounting rod 1. Each mounting rod 1 has a clip 6 fixed on its outer side wall for securing the swing end of the support rod 7; such as Figure 1 , Figure 4 and Figure 5As shown, the buckle 6 has an L-shaped structure. One end of the buckle 6 is fixed to the outer wall of the mounting rod 1. When the cultural communication advertising display stand is folded up, the support rod 7 swings forward and engages the swing end of the support rod 7 in the buckle 6. The inner wall of the buckle 6 and the swing end of the support rod 7 are in an interference fit, so that the buckle 6 can fix the swing end of the support rod 7 and prevent the support rod 7 from falling off and swinging on its own. Each support rod 7 has an anti-slip pad fixed on the side wall that contacts the ground after swinging. The anti-slip pad is made of materials such as rubber and silicone. The anti-slip pad made of these materials can reduce the friction between the support rod 7 and the ground, preventing the cultural communication advertising display stand from easily moving during use. To elaborate further, such as Figure 5 and Figure 6 As shown, this embodiment preferably includes a clamping plate 9, which is hinged to the front side wall of the mounting rod 1. The clamping plate 9 is pivotally hinged to the front side wall of the mounting rod 1. Two hinge seats are fixed on the mounting rod 1. An opening for engaging the hinge seats is provided on one side wall of the clamping plate 9. The pivot is fixed to the hinge seats. A mounting hole for inserting the pivot is provided on the side wall of the opening, allowing the clamping plate 9 to swing open and close around the hinge point. A torsion spring is provided between the clamping plate 9 and the mounting rod 1, with both ends of the torsion spring fixed to the mounting rod 1 and the clamping plate 9, respectively. Figure 5 As shown, in this embodiment, the torsion spring is mounted on a pivot for installation and positioning. In its initial state, the torsion spring's elastic clamp 9 is in close contact with the front sidewall of the mounting rod 1. A handle 11 is fixed to the clamp 9. Figure 3 , Figure 4 and Figure 5 As shown, the handle 11 is fixed to the swing end of the clamping plate 9, allowing the operator to easily pull the clamping plate 9 to swing and unfold. Several protruding strips 10 are fixed to the front side wall of the mounting rod 1. After the clamping plate 9 swings closed, several grooves are provided on the side wall that fits against the front side wall of the mounting rod 1 to engage the protruding strips 10. Figure 3As shown, in this embodiment, the cross-section of the protrusion 10 is semi-circular, and the groove is an arc-shaped groove matching the protrusion 10. All protrusions 10 are vertically arranged and evenly distributed. When the advertising cloth is placed between the clamping plate 9 and the front side wall of the mounting rod 1, the advertising cloth is clamped by the clamping plate 9 and the mounting rod 1, while the protrusion 10 will squeeze part of the advertising part into the groove to increase the bending point of the advertising part, thereby increasing the friction of the clamping on the advertising cloth and improving the fixing effect of the advertising cloth. In use, the operator pulls the handle 11 by hand to make the clamping plate 9 swing open, and then places one end of the advertising cloth between the clamping plate 9 and the front side wall of the mounting rod 1. Rod 1 clamps the advertising cloth, while the protruding strip 10 squeezes part of the advertising section into the groove. After clamping and fixing both ends of the advertising cloth to the two mounting rods 1, the advertising cloth will be stretched out after the cultural communication advertising display stand is unfolded, so that people can view the content of the advertisement. The whole solution constitutes a fixing component for fixing the advertising cloth. Of course, the fixing component can also use several hooks. Several hooks are fixed on the front side wall of each mounting rod 1. The end of the hook is tapered and sharp. The advertising section is pierced by the end of the hook, so that the advertising tube is installed on the hook. Then, the two ends of the advertising cloth are fixed to the two mounting rods 1 by the hooks.
[0016] In actual use, when the advertising cloth needs to be installed, the two mounting rods 1 are moved horizontally to the left and right respectively, so that the two connecting rods 3 swing and unfold around the central hinge point to change the tilt angle of the two connecting rods 3. At the same time, the slider 2 moves downward along the groove under the drive of the connecting rods 3 until the two mounting rods 1 are unfolded to a degree suitable for fixing the advertising cloth. Then, the slider 2 is locked after sliding by the fixing screw 4, thereby locking the tilt angle of the connecting rods 3, so that the two mounting rods 1 can maintain the predetermined distance and keep the two mounting rods 1 in an unfolded state. Then, the two support rods 7 are swung forward until the mounting rod 1 and the support rod 7 form a V shape, and the positioning rod 8 blocks and positions the support rod 7. At this time, the support rod 7 is in contact with the ground, so that the swinging and unfolded support rod 7 supports the mounting rod 1. Then, the handle 11 is pulled to make the clamp 9 swing open, and one end of the advertising cloth is placed on the clamp 9 and the front side wall of the mounting rod 1. Between the two mounting rods 1 and the clamping plate 9, the advertising cloth is held in place. The protruding strip 10 will squeeze part of the advertising section into the groove. After the two ends of the advertising cloth are clamped and fixed to the two mounting rods 1 respectively, the advertising cloth will be stretched out after the cultural communication advertising display stand is unfolded, so that people can view the content of the advertisement. The distance between the two mounting rods 1 can be adjusted according to the size of the advertising cloth to accommodate different sizes of advertising cloth. When the cultural communication advertising display stand is not in use, it can be moved closer to the two mounting rods 1, so that the two connecting rods 3 swing and close around the central hinge point until the two mounting rods 1 are attached together. The two connecting rods 3 will then be stored in the storage slot. The two attached mounting rods 1 are then tied and fixed with the straps 5. By folding and shrinking the overall volume of the cultural communication advertising display stand, it is easy for staff to move and carry it, and reduces the space occupied by the cultural communication advertising display stand when stored and carried.
Claims
1. A cultural communication advertising display stand, comprising two vertically arranged and aligned left and right, characterized in that: Storage slots are provided on the inner sidewalls of the two mounting rods (1). Two connecting rods (3) are arranged in a cross pattern between the two mounting rods (1). The two connecting rods (3) are hinged to each other at the middle. One end of the two connecting rods (3) is respectively hinged in the two storage slots. The other end of the two connecting rods (3) is in a sliding fit with the wall of the corresponding storage slot. Support rods (7) are hinged on the outer sidewalls of the two mounting rods (1). Positioning rods (8) for positioning the swing angle of the support rods (7) are fixed on the outer sidewalls of the two mounting rods (1). Fixing components for fixing the advertising cloth are provided on the two mounting rods (1).
2. The cultural communication advertising display stand according to claim 1, characterized in that: The fixing assembly includes a clamp (9), which is hinged to the front side wall of the mounting rod (1). A torsion spring is provided between the clamp (9) and the mounting rod (1). The two ends of the torsion spring are fixed to the mounting rod (1) and the clamp (9) respectively. A handle (11) is fixed on the clamp (9).
3. The cultural communication advertising display stand according to claim 2, characterized in that: Several protrusions (10) are fixed on the front side wall of the mounting rod (1). After the clamp (9) swings and closes, several grooves for engaging the protrusions (10) are provided on the side wall that is in contact with the front side wall of the mounting rod (1).
4. The cultural communication advertising display stand according to claim 1, characterized in that: A groove is provided on one side of each storage tank, and a slider (2) is installed in the groove and slides up and down along its interior. The unhinged ends of the two connecting rods (3) are respectively hinged to the corresponding slider (2), and each slider (2) is fitted with a fixing screw (4).
5. The cultural communication advertising display stand according to claim 1, characterized in that: Each mounting rod (1) has a buckle (6) fixed on its outer side wall for fixing the swing end of the support rod (7).
6. The cultural communication advertising display stand according to claim 1, characterized in that: One of the mounting rods (1) is fixed with a strap (5) for binding the two mounting rods (1).
7. The cultural communication advertising display stand according to claim 1, characterized in that: Each support rod (7) has an anti-slip pad fixed on the side wall that is in contact with the ground after swinging.