An adjustable device for advertising display
Patent Information
- Application Number
- CN202522293766.X
- Authority / Receiving Office
- CN · China
- Patent Type
- Utility models(China)
- Current Assignee / Owner
- Filing Date
- 2025-10-30
- Publication Date
- 2026-09-22
- Estimated Expiration
- 2035-10-30
AI Technical Summary
[0006]本申请提供一种用于广告展示的可调节装置，旨在解决背景技术中提出的现有的广告板支架角度固定、无法根据实际使用需求进行调节，进而导致广告展示效果不佳、难以适配不同场景下的观测需求等问题
[0013]本申请通过调节机构的设计，可灵活调节广告板的倾斜角度，适配不同场景下的光线条件（如避免正午强光反射、改善傍晚逆光阴影问题）和目标观看人群的视线高度（如户外街道平行视线、商场二楼俯视视线），有效提升广告内容的清晰辨识度与信息触达率，解决现有固定角度支架展示效果不佳的问题，同时结构简单，调节操作便捷。
Smart Images
Figure CN224789345U_ABST
Abstract
Description
Technical Field
[0001] This application relates to the field of advertising display equipment technology, specifically an adjustable device for advertising display. Background Technology
[0002] In the field of commercial advertising, billboards, as a core medium for conveying product information and brand image, are widely used in various scenarios such as outdoor streets, shopping mall entrances, and exhibition halls. To ensure that billboards can be stably displayed and face the target audience, they usually need to be installed and fixed with brackets. The structural design of the brackets directly affects the display stability and information transmission efficiency of the billboard.
[0003] Currently, most mainstream advertising board supports on the market adopt an integrated fixed structure design. The connection angle between the support and the advertising board is preset during the manufacturing stage. Once the support is installed, the display angle of the advertising board cannot be adjusted according to actual usage needs. For example, some outdoor advertising supports can only maintain the advertising board in a fixed state perpendicular to the ground, while small advertising supports in shopping malls are mostly fixed at a single tilt angle, which cannot adapt to the observation needs of different scenarios.
[0004] This fixed-angle bracket design is susceptible to changes in ambient light during actual use. For example, under direct midday sunlight, the fixed-angle advertising board is prone to strong glare, making it difficult for pedestrians to clearly see the advertising content. In backlit evening scenes, the advertising board will be in shadow due to the angle, resulting in blurred information display. The eye level and viewing angle of the target audience vary significantly across different application scenarios. For instance, pedestrians on outdoor streets generally have their line of sight parallel to the ground, while viewers on a second-floor platform in a shopping mall need to look down. The fixed-angle bracket cannot flexibly adapt to diverse viewing needs, leading to a significant reduction in the effective reach of advertising information and hindering the full realization of the advertising's promotional effect.
[0005] Therefore, this application provides an adjustable device for advertising display to solve the above-mentioned problems. Utility Model Content
[0006] This application provides an adjustable device for advertising display, aiming to solve the problems mentioned in the background art, such as the fixed angle of existing advertising board supports, which cannot be adjusted according to actual usage needs, resulting in poor advertising display effects and difficulty in adapting to observation needs in different scenarios.
[0007] To achieve the above objectives, this application provides the following technical solution: an adjustable device for advertising display, comprising a base, a support frame vertically mounted on the base, and a clamping mechanism for clamping and fixing an advertising board; further comprising an adjustment mechanism mounted on the support frame for adjusting the tilt angle of the advertising board, the adjustment mechanism comprising a support plate mounted on the front side of the support frame, a hinge plate hinged to the bottom of the support plate, and a locking member mounted on the bottom of the hinge plate for locking the relative position of the hinge plate and the support frame, the top of the support plate being hinged to the support frame, and the clamping mechanism being mounted on the support plate. When adjusting the tilt angle of the advertising board, first release the locking mechanism to lock the relative position of the hinge plate and the support frame. Then, move the bottom of the hinge plate up or down. The top of the hinge plate will push or pull the support plate to rotate around its hinge point with the support frame. At this time, a triangular structure is formed between the support plate, the hinge plate, and the support frame. By changing the size of the interior angle of this triangle, the tilt angle of the support plate changes, which in turn changes the tilt angle of the advertising board. After the angle is adjusted to the correct position, lock the relative position of the hinge plate and the support frame with the locking mechanism to fix the angle of the advertising board.
[0008] Preferably, the locking component includes a lifting plate hinged to the bottom of the hinge plate for adaptation to the inner side of the support frame, a fixed plate fixed to the rear side of the support frame, a strip groove formed on the fixed plate, a knurled bolt slidably inserted into the strip groove, and a nut threaded onto the knurled bolt and fixed to the lifting plate. This design stably locks the relative position of the hinge plate and the support frame, ensuring that the tilt angle of the adjusted advertising board remains fixed and preventing angle shift due to external forces (such as wind or minor impacts), thus guaranteeing the stability of the advertising display. Simultaneously, the combination of the strip groove and the knurled bolt allows for adaptation to different movement positions of the bottom of the hinge plate, meeting multi-angle locking requirements. Furthermore, the knurled bolt is easy to operate, requiring no additional tools for locking and unlocking, improving the ease of use of the device.
[0009] Preferably, to prevent slippage on the side of the nut that contacts the fixing plate, the side of the nut that contacts the fixing plate is a rough surface. This effectively prevents slippage when the nut contacts the fixing plate, ensuring that the knurled bolt and nut remain stably clamped after the locking component is locked. This avoids loosening of the nut due to prolonged use or slight vibration, thereby preventing the advertising board from tilting at an angle and improving the reliability of the locking component and the overall display stability of the device.
[0010] Preferably, to ensure device stability: the lifting plate is U-shaped, with its two outer walls fitting snugly against the inner wall of the support frame, and both are smooth. The U-shaped structure, by fitting the outer walls of the lifting plate against the inner wall of the support frame, restricts the horizontal displacement of the lifting plate, ensuring that the lifting plate moves only vertically along the inner wall of the support frame, thus improving the stability of the lifting plate's movement and ensuring the accuracy of the hinge plate adjustment; the smooth contact surface reduces the frictional resistance between the lifting plate and the inner wall of the support frame, making the lifting plate move more smoothly up and down, avoiding jamming, and improving the convenience of adjustment operations.
[0011] Preferably, to ensure the stability of the lifting plate's vertical movement: vertical grooves are provided on both side walls of the support frame, and guide rods adapted to the vertical grooves are fixed to both ends of the lifting plate. This further ensures the stability and straightness of the lifting plate's vertical movement, preventing tilting, jamming, or offset during movement, ensuring the continuity and accuracy of the hinge plate adjustment, thereby improving the overall reliability of the adjustment mechanism and ensuring smooth and accurate angle adjustment of the advertising board.
[0012] Preferably, the clamping mechanism includes a fixed clamping plate fixed to the top front side of the support plate, a movable clamping plate movably disposed below the support plate, an adjusting plate slidably inserted into the bottom of the support plate and fixedly connected to the movable clamping plate, and a locking bolt threaded through the adjusting plate and abutting against the rear of the support plate. Through the design of the clamping mechanism, it is possible to firmly clamp and fix advertising boards of different heights, adapting to the installation needs of various sizes of advertising boards, eliminating the need to replace the clamping structure with a special one for different height advertising boards, and greatly improving the versatility and practicality of the device.
[0013] This application, through the design of an adjustment mechanism, allows for flexible adjustment of the tilt angle of the advertising board, adapting to different lighting conditions in various scenarios (such as avoiding strong midday light reflection and improving the problem of backlighting and shadows in the evening) and the eye level of the target audience (such as parallel line of sight on outdoor streets and downward line of sight from the second floor of a shopping mall). This effectively improves the clarity and recognizability of advertising content and the information reach rate, solves the problem of poor display effect of existing fixed-angle brackets, and features a simple structure and convenient adjustment operation.
[0014] This application, through the design of a clamping mechanism, can securely clamp and fix advertising boards of different heights, adapting to the installation needs of various sizes of advertising boards. It eliminates the need to replace the clamping structure with a special one for different height advertising boards, greatly improving the versatility and practicality of the device. At the same time, the clamping operation is simple and convenient. The installation and removal of advertising boards can be quickly achieved through adjustment, and the advertising board is firmly fixed after locking, preventing loosening or displacement during the display process and ensuring the stability of the advertising display. Attached Figure Description
[0015] Figure 1This is a schematic diagram of an adjustable device for advertising display. Figure 2 for Figure 1 A schematic diagram of the rear side of the structure in the middle; Figure 3 This is a schematic diagram of the adjustment mechanism; Figure 4 This is a schematic diagram of the clamping mechanism.
[0016] In the picture: 1. Base; 2. Support frame; 21. Vertical groove; 3. Clamping mechanism; 31. Fixed clamping plate; 32. Movable clamping plate; 33. Adjusting plate; 34. Locking bolt; 4. Adjusting mechanism; 41. Support plate; 42. Hinge plate; 43. Locking component; 431. Lifting plate; 4311. Guide rod; 432. Fixed plate; 433. Strip groove; 434. Knurled bolt; 435. Nut. Detailed Implementation
[0017] The technical solutions of the embodiments of this application will be clearly and completely described below with reference to the accompanying drawings. Obviously, the described embodiments are only a part of the embodiments of this application, and not all of the embodiments. Based on the embodiments of this application, all other embodiments obtained by those of ordinary skill in the art without creative effort are within the scope of protection of this application.
[0018] Example 1 This embodiment provides an adjustable device for advertising display, such as... Figure 1-4As shown, the adjustment device includes a base 1, a support frame 2 vertically mounted on the base 1, and a clamping mechanism 3 for clamping and fixing the advertising board. It also includes an adjustment mechanism 4 mounted on the support frame 2 for adjusting the tilt angle of the advertising board. The adjustment mechanism 4 includes a support plate 41 mounted on the front side of the support frame 2, a hinge plate 42 hinged to the bottom of the support plate 41, and a locking member 43 mounted on the bottom of the hinge plate 42 for locking the relative position of the hinge plate 42 and the support frame 2. The top of the support plate 41 is hinged to the support frame 2, and the clamping mechanism 3 is mounted on the support plate 41. Through the design of the adjustment mechanism 4, the tilt angle of the advertising board can be flexibly adjusted to adapt to different lighting conditions (such as avoiding strong midday light reflection and improving evening backlighting and shadow problems) and the eye level of the target audience (such as parallel line of sight on outdoor streets and downward line of sight from the second floor of a shopping mall). This effectively improves the clarity and visibility of the advertising content and the information reach rate, solving the problem of poor display effect of existing fixed-angle brackets. At the same time, the structure is simple and the adjustment operation is convenient. When it is necessary to adjust the tilt angle of the advertising board, first release the locking member 43 from locking the relative position of the hinge plate 42 and the support frame 2. Then, move the bottom of the hinge plate 42 up or down. The top of the hinge plate 42 will push or pull the support plate 41 to rotate around its hinge point with the support frame 2. At this time, a triangular structure is formed between the support plate 41, the hinge plate 42 and the support frame 2. By changing the size of the interior angle of the triangle, the tilt angle of the support plate 41 changes, thereby changing the tilt angle of the advertising board. After the angle is adjusted to the correct position, lock the relative position of the hinge plate 42 and the support frame 2 with the locking member 43 to complete the fixation of the advertising board angle.
[0019] The locking component 43 includes a lifting plate 431 hinged to the bottom of the hinge plate 42 for fitting with the inner side of the support frame 2, a fixing plate 432 fixed to the rear side of the support frame 2, a strip groove 433 formed on the fixing plate 432, a knurled bolt 434 slidably inserted into the strip groove 433, and a nut 435 threaded onto the knurled bolt 434 and fixed to the lifting plate 431. It can stably lock the relative position of the hinge plate 42 and the support frame 2, ensuring that the tilt angle of the adjusted advertising board remains fixed, preventing angle deviation due to external forces (such as wind or minor collisions), and ensuring the stability of the advertising display. Simultaneously, through the cooperation of the strip groove 433 and the knurled bolt 434, it can adapt to different moving positions of the bottom of the hinge plate 42, meeting multi-angle locking requirements. Furthermore, the knurled bolt 434 is easy to operate, requiring no additional tools to lock and unlock, improving the ease of use of the device. When the bottom position of the hinge plate 42 is adjusted, the lifting plate 431 moves synchronously with the hinge plate 42, causing the nut 435 and the knurled bolt 434 to slide along the length of the strip groove 433. When the angle of the advertising board is adjusted to the correct position, the knurled bolt 434 is turned clockwise. The knurled bolt 434 and the nut 435 work together to generate a clamping force, making the lifting plate 431 and the fixed plate 432 fit tightly together, thereby locking the relative position of the lifting plate 431 (i.e., the hinge plate 42) and the support frame 2. To unlock, the clamping force can be released by turning the knurled bolt 434 counterclockwise.
[0020] To prevent slippage between the nut 435 and the fixing plate 432, the contact surface between them is roughened. This effectively prevents slippage when the nut 435 contacts the fixing plate 432, ensuring a stable clamping state between the knurled bolt 434 and the nut 435 after the locking component 43 is locked. This prevents the nut 435 from loosening due to prolonged use or slight vibration, thus preventing the advertising board from tilting and improving the reliability of the locking component 43 and the overall display stability of the device. The roughened surface of the nut 435 increases the friction when they contact each other. When the locking element 43 is locked, the knurled bolt 434 and the nut 435 cooperate to press the nut 435 tightly onto the fixed plate 432. The friction between the rough surfaces is much greater than that between the smooth surfaces, which can resist external forces that may cause the nut 435 to slide relative to the fixed plate 432 (such as the lateral force generated by vibration or the pulling force of slight shaking of the device), thereby preventing the nut 435 from shifting and maintaining the clamped and locked state.
[0021] To ensure device stability, the lifting plate 431 is U-shaped, with its two outer walls fitting smoothly against the inner wall of the support frame 2. This U-shaped structure, by fitting the outer walls of the lifting plate 431 against the inner wall of the support frame 2, restricts the horizontal displacement of the lifting plate 431, ensuring that it moves only vertically along the inner wall of the support frame 2. This improves the stability of the lifting plate 431's movement and, consequently, guarantees the accuracy of the hinge plate 42 during adjustment. The smooth contact surface reduces frictional resistance between the lifting plate 431 and the inner wall of the support frame 2, allowing for smoother vertical movement of the lifting plate 431, preventing jamming, and enhancing the ease of adjustment. The lifting plate 431 is designed in a U-shape, with its two outer walls respectively fitting against the two inner walls of the support frame 2. This structure can constrain the horizontal freedom of the lifting plate 431, preventing it from shifting to the left or right during vertical movement. At the same time, both the outer walls and the inner walls of the support frame 2 are smooth. The smooth surface can reduce the coefficient of friction between them. When the lifting plate 431 moves up and down with the bottom of the hinge plate 42, the smooth surface reduces the resistance to relative sliding, allowing the lifting plate 431 to move vertically smoothly and steadily along the inner wall of the support frame 2, providing stable support for the angle adjustment of the hinge plate 42.
[0022] To ensure the stability of the lifting plate 431's vertical movement, vertical grooves 21 are provided on both sides of the support frame 2, and guide rods 4311 for matching the vertical grooves 21 are fixed to both ends of the lifting plate 431. This further ensures the stability and straightness of the lifting plate 431's vertical movement, preventing tilting, jamming, or offset during movement, ensuring the continuity and accuracy of the hinge plate 42's adjustment, and thus improving the overall adjustment reliability of the adjustment mechanism 4, ensuring smooth and accurate angle adjustment of the advertising board. When the lifting plate 431 moves up and down, the guide rods 4311 at both ends of the lifting plate 431 will simultaneously embed into the vertical grooves 21 on both sides of the support frame 2 and slide along the length of the vertical grooves 21. The vertical groove 21 guides and limits the movement trajectory of the guide rod 4311, restricting the guide rod 4311 to move only in the vertical direction, thereby driving the lifting plate 431 to always maintain a straight vertical movement, preventing the lifting plate 431 from tilting or deviating from the vertical direction, and ensuring the stable movement of the lifting plate 431.
[0023] The clamping mechanism 3 includes a fixed clamping plate 31 fixedly connected to the top front side of the support plate 41, a movable clamping plate 32 movably disposed below the support plate 41, an adjusting plate 33 slidably inserted into the bottom of the support plate 41 and fixedly connected to the movable clamping plate 32, and a locking bolt 34 threadedly connected to the adjusting plate 33 and abutting against the rear of the support plate 41. Through the design of the clamping mechanism 3, it can firmly clamp and fix advertising boards of different heights, adapting to the installation needs of various sizes of advertising boards without requiring the replacement of special clamping structures for different height advertising boards, greatly improving the versatility and practicality of the device; at the same time, the clamping operation is simple and convenient, and the installation and removal of advertising boards can be quickly achieved through adjustment. After locking, the advertising board is firmly fixed, preventing loosening or displacement during display and ensuring the stability of the advertising display. When installing the advertising board, first turn the locking bolt 34 counterclockwise to release it from locking the adjusting plate 33. Then slide the adjusting plate 33 along the bottom of the support plate 41. The adjusting plate 33 drives the movable clamping plate 32 to move up and down, adjusting the distance between the movable clamping plate 32 and the fixed clamping plate 31 to match the height of the advertising board. After placing the advertising board between the fixed clamping plate 31 and the movable clamping plate 32, turn the locking bolt 34 clockwise. The end of the locking bolt 34 comes into close contact with the back of the support plate 41, and the resulting friction locks the position of the adjusting plate 33. This allows the movable clamping plate 32 and the fixed clamping plate 31 to cooperate in clamping the advertising board, thus completing the fixing.
[0024] It should be noted that many of the standard parts used in this application are available on the market, while non-standard parts can be specially customized. The connection method used in this application is also a very common method in the mechanical field, and will not be described in detail here.
[0025] The above description is merely a preferred embodiment of this application, but the scope of protection of this application is not limited thereto. Any equivalent substitutions or modifications made by those skilled in the art within the scope of the technology disclosed in this application, based on the technical solution and concept of this application, should be included within the scope of protection of this application.
Claims
1. An adjustable device for advertising display, characterized in that: It includes a base (1), a support frame (2) vertically mounted on the base (1), and a clamping mechanism (3) for clamping and fixing the advertising board; It also includes an adjustment mechanism (4) set on the support frame (2) for adjusting the tilt angle of the advertising board. The adjustment mechanism (4) includes a support plate (41) set on the front side of the support frame (2), a hinge plate (42) hinged to the bottom of the support plate (41), and a locking member (43) set on the bottom of the hinge plate (42) for locking the relative position of the hinge plate (42) and the support frame (2). The top of the support plate (41) is hinged to the support frame (2), and the clamping mechanism (3) is installed on the support plate (41).
2. The adjustable device for advertising display according to claim 1, characterized in that: The locking component (43) includes a lifting plate (431) hinged to the bottom of the hinge plate (42) for fitting with the inner side of the support frame (2), a fixing plate (432) fixed to the rear side of the support frame (2), a strip groove (433) opened on the fixing plate (432), a knurled bolt (434) slidably inserted into the strip groove (433), and a nut (435) threaded onto the knurled bolt (434) and fixed to the lifting plate (431).
3. The adjustable device for advertising display according to claim 2, characterized in that: The side of the nut (435) that contacts the fixing plate (432) is a rough surface.
4. The adjustable device for advertising display according to claim 2, characterized in that: The lifting plate (431) is U-shaped, and its two outer walls are in contact with the inner wall of the support frame (2), and both are smooth.
5. The adjustable device for advertising display according to claim 2, characterized in that: The support frame (2) has vertical grooves (21) on both sides, and the lifting plate (431) has guide rods (4311) fixed at both ends to adapt to the vertical grooves (21).
6. The adjustable device for advertising display according to claim 1, characterized in that: The clamping mechanism (3) includes a fixed clamping plate (31) fixed to the top front side of the support plate (41), a movable clamping plate (32) movably disposed below the support plate (41), an adjusting plate (33) slidably inserted into the bottom of the support plate (41) and fixedly connected to the movable clamping plate (32), and a locking bolt (34) threadedly connected to the adjusting plate (33) and abutting against the back of the support plate (41).