3D representation

Abstract

Printed product with uniquely identifiable elements for providing supplementary information, wherein files with supplementary information are stored in a database, wherein the printed product is captured by means of a phototechnical process and at least partially digitized, wherein the digitized information is analyzed by means of a computer unit for recognizing the uniquely identifiable elements and, on the basis of the recognized elements, the printed product is assigned to the files, wherein the content of the files with the supplementary information is provided on the basis of the assignment.

Description

[0001] The present invention relates to a printed product for the automatic provision of information.

[0002] It is generally known that the digital capture of signals, especially on printed materials, provides additional information, retrieves it from databases, and, if necessary, processes it. For example, it has become commonplace for automated checkouts, for example, to simply photographically capture, digitize, analyze, and finally process barcodes or corresponding identifying signals. This processing includes, for example, obtaining prices from central computer systems and / or reading logistical data or entering it into databases.

[0003] Such processes generally run in the background. Since the widespread use of smartphones, it has also become common practice to scan codes, identify them, and process them using so-called apps to obtain additional information. For example, QR codes can be scanned, identified, and analyzed using a smartphone with suitable apps. Scanning essentially means capturing the image using photographic techniques, such as using the smartphone's digital camera. The respective app is designed to interpret and analyze the QR code and evaluate it in relation to specific information sources. These information sources can then be used to obtain addresses, product information, and the like.

[0004] Meanwhile, more and more attempts are being made to present specific information in the form of additional media using the same method. There are various limitations in this regard with regard to the equipment of the average viewer of printed matter. Printed matter within the meaning of the present invention includes conventional printed matter such as posters, flyers, posters, books, and the like, but also their respective digital representations, i.e., text files, image files, and the like.

[0005] In the latter case, the phototechnical processes and the associated digitization would be replaced by a simple digital file analysis, which is also within the scope of the invention.

[0006] There is extensive experimentation in the field of virtual reality and augmented reality, i.e. presentations for viewers from the field of so-called virtual and / or augmented reality.

[0007] The present invention relates to a symbiosis or combination of different methods utilizing current technical possibilities to create a new information medium in the form of a printed product.

[0008] The starting point is printed matter within the meaning of the present invention that relates to real estate. These include large billboards, posters, flyers, but also digital files including animations, for example of planned projects. What all these sources referred to as printed matter have in common is that they contain uniquely identifiable elements. These can include conventional barcodes, QR codes, but also completely newly designed symbols and elements. What is essential here is that, whether after photographic capture and digitization, which incidentally occurs in the same process step when using a digital camera, the digital analysis enables the unique identification of the elements. If the uniquely identifiable element is known, a connection to a corresponding information source can be automatically established.

[0009] According to the invention, the information source, i.e. a database, contains files which are suitable for the inventive representation of information.

[0010] All communication takes place based on the existing state of the art. This includes all connection types such as radio, Bluetooth, Wi-Fi, LAN, and the like. The recording device, for example a smartphone, captures a printed product of any kind and recognizes the identifiable elements. It then connects to a local or any server, a cloud, or other information source. Based on the transmitted identifiable elements, the information source delivers corresponding files that can be displayed or played back on a device available to the viewer. This device can be the same recording device, for example the same smartphone, but it can also be an additional device, a monitor, a computer, or another display-capable device.

[0011] According to the invention, the viewer will also use additional devices according to the respective state of the art, for example 3D glasses, glasses for the presentation of virtual or augmented reality or other aids.

[0012] According to the invention, the viewer is now presented with a multidimensional, preferably three-dimensional, representation of the property represented on the printed product, or parts thereof. For example, they can view an apartment advertised on the printed product in three dimensions, walk through it depending on the information medium, etc. In the case of project planning, for example, technical details can be represented three-dimensionally, such as the routing of pipes, cables, reinforcements, and the like.

[0013] The invention opens up a wide range of new possibilities. These relate, on the one hand, to pure construction technology, where in-depth, specific information can be viewed starting from an overview presentation. Starting, for example, from the existing representation of a house, any technical details can be added virtually and / or augmented for the viewer based on a simple capture.

[0014] Within the scope of the invention, it can also be provided that even the three-dimensional additions have clearly identifiable elements which can lead the viewer to further levels of depth, for example by actively referring to concrete identifiable elements leading to a repetition of the process and making even more in-depth details visible to the viewer.

[0015] To continue the example, a poster could depict a construction project, such as a residential building. Additionally, clearly identifiable elements are positioned on the image. If the viewer then scans the poster, for example with their smartphone using a provided app or other software, the clearly identifiable elements are recognized and made available for forwarding to a specified address. If the forwarding occurs automatically or based on a command specified by the viewer, the receiving location selects files based on the clearly identifiable elements and transfers them to the viewer's device or makes them available for download, for example. The viewer then has the option of displaying and viewing the content of these additional files.These can be detailed drawings, additional images, videos, audio files or any other file types that he can view with or without additional tools.

[0016] For example, the viewer can now examine a specific apartment in the residential building depicted on the print medium in detail, for example by walking through a 3D animation of the apartment.

[0017] An example is given using the Fig.1. This shows a smartphone 1, with which a photograph (indicated by arrow 3) of a construction poster is taken. The construction poster has a uniquely identifiable element 2. As soon as the photograph is taken and analyzed in the smartphone, a floor plan representation is displayed on the smartphone 1, as shown in the lower image plane. This is done based on the analysis of the uniquely identifiable element and the corresponding assignment to centrally stored files. Instead of floor plans, 3D representations of the rooms and the like can also be displayed according to the invention.

[0018] The example is for illustrative purposes only and is not limiting.

Claims

[1] Printed product with clearly identifiable elements for providing supplementary information, wherein files with supplementary information are stored in a database, wherein the printed product is captured by means of a phototechnical process and at least partially digitized, wherein the digitized information is analyzed by means of a computer unit for recognizing the clearly identifiable elements and, on the basis of the recognized elements, the printed product is assigned to the files, wherein the content of the files with the supplementary information is provided on the basis of the assignment. [2] Printed product according to claim 1, characterized by that the files containing the supplementary information are video files. [3] Printed product according to one of the preceding claims, characterized by that the files containing the supplementary information are 3-dimensional images. [4] Printed product according to one of the preceding claims, characterized by that the identifiable elements are codes. [5] Printed product according to one of the preceding claims, characterized by that the identifiable elements are image elements positioned on the printed product. [6] Printed product according to one of the preceding claims, characterized by that the photo-technical recording unit and the computer unit are implemented by a smartphone. [7] Printed product according to one of the preceding claims, characterized by that software in the form of an app is used for analysis. [8] Printed product according to one of the preceding claims, characterized by that the supplementary information is developed as information from the field of augmented reality. [9] Printed product according to one of the preceding claims, characterized bythat the printed materials relate to real estate and that 3-dimensional detailed views of the property are transmitted as additional information after photo-technical recording, digitization and analysis. [10] System with a printed product for providing supplementary information to printed products relating to real estate, which printed products have clearly identifiable elements, wherein files with supplementary information are stored in a database, wherein the printed product is captured by means of a photo-technical printed product and at least partially digitized, wherein the digitized information is analyzed by means of a computer unit for recognizing the clearly identifiable elements and, on the basis of the recognized elements, an assignment of the printed product to the files is carried out, wherein, on the basis of the assignment, the content of the files with the supplementary information is provided, wherein the use comprises the presentation of 3-dimensional representations of real estate and parts thereof.

Images