Method and system for accessing remote resources and services from audiovisual content available on a television set

Abstract

The invention relates to a system (1) for accessing resources or services available on one or more digital servers or platforms (S) from a television set (2), comprising: - at a local site (L) hosting this television set (2), touchscreen means (20) cooperating with this television set (2), means for receiving and processing touch detection signals coming from said touchscreen means (20), means for accessing, via one or more Web communication networks (5), video streams produced by remote content platforms (P1, P2, ..., Pn), and for selecting, from these accessible video streams, a video stream to be displayed on the screen (21) of the television set (2), local means for integrating, into the selected video stream, a capsule (11) containing information and commands concerning remote products or services, cooperating with the means for receiving and processing touch detection signals, - at a remote site, an operating platform (7) cooperating with the local integration means and with one or more Web product and / or service platforms (S), said one or more product and / or service platforms (S) being designed to provide, to the operating platform, information concerning products and / or services that are intended to be included in a capsule (11) to be integrated into the selected video stream.

Description

Method and system for accessing remote resources and services from audiovisual content available on television equipment Field of invention

[0001] The invention relates to a method for accessing remote resources and services from audiovisual content available on equipment. It also relates to a system implementing this method.

[0002] The field of invention includes digital communications, digital marketing, video and e-commerce. State of the art

[0003] Technological advances in television and audiovisual equipment have transformed the way users consume multimedia content. The rise of connected TVs and streaming platforms has paved the way for richer and more interactive viewing experiences. However, despite these advances, limitations persist when it comes to direct interactivity between users and the content displayed on television screens.

[0004] Historically, purchasing products seen in TV content required redirection to external websites, interrupting the immersive experience. This interruption is a major obstacle for users who want a seamless and integrated shopping experience. Current systems, such as interactive ads or click-and-buy technologies, often remain disconnected from the content itself, requiring additional actions from the user to complete a purchase.

[0005] We are currently seeing a strong growth in audiovisual content offerings. A growing number of these audiovisual contents are associated with brands and commercial offers.

[0006] Furthermore, there are many communication media that allow consumers and users to view this content. In particular, many residential premises and living spaces are equipped with television equipment that provides access to packages of fiction, news, sports, documentaries, and entertainment programs.

[0007] To date, if a person viewing one of these audiovisual contents wishes to purchase a product or service seen in this content, they must then be redirected, via a digital communication network, to a sales site on the Web and use a payment tool. Examples include “Click and Buy” tools. » or « Google Ads ".

[0008] Current processes therefore have the disadvantage of not allowing users to access product or service purchasing services in real time.

[0009] Existing technologies for integrating product purchases into audiovisual content are often limited by several factors: the need for redirects to external websites, the lack of personalization based on user preferences, and incomplete integration with video streams. Furthermore, these technologies are often perceived as intrusive, disrupting the viewing experience rather than enriching it.

[0010] For example, patent US2014 / 215529A1 describes a method for displaying a video episode on a screen and associating a purchasable item via an interactive touch area. However, this method requires modifications to the original video and does not seamlessly integrate the shopping experience into the audiovisual content. The result is a fragmented and often ineffective user experience.

[0011] US2014 / 215529A1 discloses a computer-implemented method comprising displaying a video episode via a display screen, identifying via a processor the video episode with a unique playback identifier, tracking, via the processor, an image of a purchasable item in the displayed video, and linking a display screen coordinate location of an interactive touch area to the image of the purchasable item during the video episode. The interactive touch area is selected to indicate selection of the tracked purchasable item and the processor associates the selection with the unique playback identifier. In this method, the video episode transmitted to the customer is necessarily altered.

[0012] A main aim of the invention is to remedy this drawback by proposing an innovative method of accessing purchasing resources and services from audiovisual content accessible on the screen of television equipment, without it being necessary to be redirected to a purchasing site or a site providing additional information.

[0013] This objective is achieved with a system for accessing resources or services available on one or more servers or digital platforms, from television equipment, comprising:at a local site receiving this television equipment:touch screen means cooperating with this television equipment,local means for receiving and processing touch detection signals from said touch screen means,local means for accessing via one or more communication networks on the Web to video streams containing audio streams, produced by remote content platforms, and for selecting from these accessible video streams a video stream to be viewed on the screen of the television equipment,local means for integrating into the selected video stream a capsule containing information and orders on remote products or services,cooperating with the local means for receiving and processing touch detection signals and the local means for accessing video content streams;at a remote site:an operating platform cooperating with the local touch detection means, the local integration means and with one or more product and / or service platforms on the Web, said one or more product and / or service platforms being arranged to provide the operating platform with information on products and / or services which are intended to be included in a capsule to be integrated into the selected video stream,an operating database cooperating with the operating platform, said operating database being arranged to store, prior to viewing the video stream, said audio streams and service capsules intended to be viewed selectively at predetermined times or sequences of said audio stream,

[0014] said operating platform comprising means for comparing the audio stream currently being broadcast during a touch detection with that previously stored in the operating database and for identifying one or more service capsules intended to be integrated into the main video stream at the time of this touch detection.

[0015] Thus, with the access system according to the invention, it is possible to detect audio and offer capsules of the program for direct interaction. The method according to the invention overcomes the limitations of prior art systems by offering an integrated and interactive shopping experience directly within the audiovisual content. Thanks to a combination of audio and video capsules, an integrated touch screen, and advanced artificial intelligence, this technology allows users to interact in real time with the elements displayed on the screen, access services or purchase products, all without leaving the main content.

[0016] The local means of accessing video content streams and the local means of integrating capsules can be advantageously arranged within a dedicated electronic box.

[0017] The local means of receiving and processing touch detection signals are preferably included in the dedicated electronic box.

[0018] In a preferred version of the invention, the access system further comprises an operating database cooperating with the operating platform, said operating database being arranged to store audio streams corresponding to video streams intended to receive service capsules.

[0019] In a particular embodiment, the touch screen device is affixed to an LED screen of the television equipment.

[0020] In another embodiment, the touchscreen device is integrated into the television equipment.

[0021] The receiving and processing device may be integrated into a box including the device for accessing video streams produced by platforms, but it may be provided that it is integrated into a dedicated electronic box separate from that integrating the device for accessing video streams produced by platforms.

[0022] According to another aspect of the invention, there is provided a method for accessing resources or services available on one or more servers or digital platforms, from television equipment, implemented in the access system according to any one of the preceding claims, this method comprising:detecting a touch on a predetermined area of ​​a touch screen with which the television equipment is provided, on which a main video stream containing an audio stream is being viewed,processing, within a dedicated electronic box connected or integrated into the television equipment, a touch detection signal, to transmit it via one or more communication networks to a remote operating platform,in response to the reception by the operating platform of the detection signal thus processed,a transmission of a service capsule which is transmitted via one or more of said communication networks to be integrated locally into the main video stream being viewed, in response to a detection of a touch of said service capsule and to a reception of a processed detection signal associated with this detection by the operating platform, a transmission of service video content intended to be integrated into the main video stream,

[0023] characterized in that it further comprises:prior to viewing the main video stream: a prior compression of said audio stream content and service capsules associated with predetermined images or sequences of said main video stream,a synchronized prior recording of said audio stream and said service capsules thus compressed in an operating database associated with the operating platform,during viewing of the main video stream, an exchange between the dedicated electronic box and the operating database, so that in response to a detection of movement signals on the touch screen, the content of the audio stream being broadcast during the detection is compared to that stored in the operating database, so as to identify a corresponding audio sequence stored in compressed form,a service capsule, previously recorded in the operating database,identified as being in synchronization with said audio sequence thus identified, is transmitted from the operating platform to the dedicated electronic box to be integrated into the main video stream being viewed on the television equipment.,

[0024] The access method according to the invention does not require any specific modifications or adaptations from internet operators to operate. The technology can capture the audio stream currently broadcast on any channel or streaming platform and generate the necessary interactive capsules. This autonomy allows the access method according to the invention to be deployed globally without depending on the infrastructures or specific agreements of the operators.

[0025] By being able to work with existing streams, the access method according to the invention ensures universal compatibility with all broadcasting platforms, whether online streaming services, traditional television channels, or content broadcast via dedicated applications. This allows for rapid and hassle-free adoption by users, regardless of their internet service provider.

[0026] The lack of need for specific partnerships for the basic operation of the technology makes the access method according to the invention extremely scalable. The technology can be easily extended to new markets and new users without requiring significant structural changes, which is a significant advantage for rapid expansion.

[0027] Thus, while partnerships with internet operators can offer significant advantages in terms of promotion and distribution, the access method according to the invention is designed to operate autonomously, offering unparalleled flexibility and compatibility. This ability to generate and integrate interactive content in real time, independent of the network or underlying infrastructure, positions the access method according to the invention as a robust and ready-to-use solution for global adoption.

[0028] The step of transmitting a service video content may advantageously comprise a step for transmitting a video content presenting a set of services associated with the capsule, which is integrated into the main video stream, as well as a step for transmitting, in response to a tactile selection of a service, a video content dedicated to this service.

[0029] The window displayed in response to a detection of selection of the capsule icon may include a selection area for an additional video in relation to the selected element, and / or a selection area for an online store, and / or a selection area for a document that can be consulted in relation to the selected element, for example a press article.

[0030] The video content used by the access method according to the invention has preferably been enriched by implementing artificial intelligence techniques.

[0031] The capsules contained in the enriched video content were advantageously created from a prior selection of elements in initial video content and a search for information and / or services associated with these selected and classified elements.

[0032] Thus, with the access method according to the invention, it becomes possible to provide a new purchasing experience to people viewing audiovisual content on television equipment. Description of figures

[0033] The invention will be better understood in light of the following figures:

[0034] This is a synoptic view of a resource access system according to the invention;

[0035] Schematically illustrates enriched video content viewed with the access method according to the invention;

[0036] Figures 3 and 4 represent an example of the sequence of steps of the access method according to the invention;

[0037] Illustrates the interactions between the dedicated electronic box and the television equipment;

[0038] Illustrates the steps of processing an action on a capsule displayed on the screen of the television equipment;

[0039] Illustrates a step of processing a movement on the touch screen of the television equipment;

[0040] Represents video streams transiting from a content platform and from the operating platform;

[0041] It represents information flows between the operating platform and a vendor platform.

[0042] This is a schematic timing diagram illustrating the interactions between the different components of the access system according to the invention in a particular implementation of the invention. Definitions

[0043] API: Application Programming Interface: An application programming interface comprising a set of definitions and protocols that facilitates the creation and integration of application software.

[0044] Platform: Web service that provides a user with a set of programs allowing the dissemination and sharing of information or multimedia content, as well as third-party applications.

[0045] SAAS: Software as a Service: an application software solution hosted in the cloud and operated outside the organization or company by a third party, also called a service provider. The SaaS solution is accessible on demand via an Internet connection.

[0046] Web: Refers to the Internet and refers to the cable networks that span the world and connect computers together like a spider's web. Detailed description of an example of implementation

[0047] We will first describe, with reference to an exemplary embodiment of a system for accessing remote resources and services according to the invention. This shows an overview of the system, illustrating the connections between the television, the dedicated electronic box, the operating platform, and the content servers. It shows how signals are exchanged between the different components to provide a smooth and interactive user experience.

[0048] This system 1 comprises, in a local site L, television equipment 2 connected via an HDMI cable 22 to a dedicated electronic decoder box 3 and provided with a remote control 8, allowing access to content offered by a plurality of content platforms P1, P2 .. Pn accessible via the Internet network 5, and normally connected via a standard Wifi link 40 to a router box 4 of a provider providing access to resources on the Internet or Web network 5. The access system 1 according to the invention is also designed to cooperate with one or more electronic commerce (e-commerce) platforms S via the Web 5.

[0049] The television equipment 2 is provided with a touch screen 20 affixed to the integrated screen 21 of this equipment 2. This touch screen 20 can be of the Ir (infrared) type and be provided with a frame integrating a set of detectors and electronics processing the detection signals from these detectors. The touch screen is connected, via a USB cable 23, in “Plug & Play” mode to the dedicated electronic box 3.

[0050] The electronic box 3 is the central component of the access system according to the invention. It is designed to capture and process video streams from various content platforms. The box is connected to a TV via an HDMI cable and to a touchscreen via a USB cable. It includes a powerful processor for processing video signals, memory modules for temporary storage of streams, a Wi-Fi interface for network connectivity, as well as video output ports.

[0051] Box 3 captures incoming video streams, integrates interactive capsules generated by the operating platform, and transmits everything to the TV. Processing includes handling touch detection signals, filtering out unwanted movements to improve accuracy, and transmitting user commands to the operating platform via an Internet connection.

[0052] The dedicated electronic box 3 contains electronic components such as a processor, memory, a Wi-Fi module, a USB interface 230 for connection via the USB cable 23 to a USB interface 231 of the touch screen 20, and video output ports 220 for connection to a video input port 221 of the television equipment 2. The functionalities of the dedicated electronic box 3 include capturing video streams from the content platforms P1, P2, .., Pn, preprocessing of the touch detection signals from the touch screen 20 and transmitting user commands to an operating platform 7 of the access method according to the invention via an Internet connection.

[0053] The touchscreen 20 is another fundamental element of the access system according to the invention. It allows direct interaction with the audiovisual content broadcast on the television. The touchscreen can be integrated directly into the television or added as an external accessory via a USB connection. The touch device uses infrared (IR) sensors to detect movements and touches on the screen. This information is then transmitted to the electronic box for processing.

[0054] In some cases, the touchscreen can be replaced or supplemented by voice or gesture control devices, such as a Kinect camera integrated into the Skoleom connectivity box. The Kinect, thanks to its depth sensors and RGB cameras, can capture body movements in real time and recognize voice commands. This adds an extra dimension of interactivity, allowing users to control their audiovisual experience without physically touching the screen.

[0055] The remote operating platform 7 is responsible for managing the interactive capsules. It receives touch detection signals from the electronic box, generates the appropriate service capsules, and integrates them into the video stream in real time. This platform is also responsible for personalizing the content based on previous interactions and user preferences.

[0056] Artificial intelligence (AI) integrated into the operating platform recognizes and analyzes elements of video content, such as products, people, places, and user emotions. This analysis is used to personalize product suggestions and information provided to the user, thus optimizing the shopping experience.

[0057] The audio and video streams used in the access system according to the invention are compressed and stored in a dedicated database. This centralized database allows rapid access to interactive capsules and associated content when an interaction is detected. The capsules may contain information on products, services, or additional content that the user can explore by touching the screen or using voice commands.

[0058] Stream compression helps minimize bandwidth usage while maintaining high audiovisual quality. This feature is essential to ensure a smooth user experience, even on low-speed internet connections.

[0059] The touch detection signals can be sent to the operating platform 7 via an Internet connection. They can be pre-processed in the dedicated box to filter out unwanted movements and improve the accuracy of the touch detection. Once the touch detection signals have been processed, they are transmitted to the operating platform 7 via a standard Wi-Fi connection 41 and the router 4, to be interpreted and transformed into commands for the products and services available on the operating platform 7.

[0060] The integration of a capsule into the main video stream takes place in the dedicated electronic box 3, where the video signals are captured and processed before being transmitted to the television 2. The video signals from the content platforms P1, P2, … Pn are captured and integrated into the main video stream before being displayed on the screen 21 of the television equipment. Thus, each video has been pre-processed and the required specific products introduced.

[0061] The video streams from the content platforms P1-Pn and the operating platform 7 are captured by the dedicated electronic box 3, processed and integrated into the main video stream before being transmitted to the television 2 via the video connection. The video streams can be compressed to reduce the bandwidth required for transmission, but they must be decompressed by the dedicated electronic box 3 before being displayed on the television screen. The operating platform 7 can also transmit commands to the dedicated electronic box 3 to control the capture and transmission of the video streams.

[0062] More particularly, with reference to the, when a touch detection is performed at the electronic box dedicated to a detection instant Td, the latter transmits to the operating platform the information associated with this detection, for example the spatial location of the selected screen portion and the instant of this detection. The platform then processes this information and the audio stream in cooperation with the operating database, in order to identify the service capsule in synchronicity with the audio sequence corresponding to the touch detection instant Td. When this capsule is identified, it is then transmitted from the operating platform to the dedicated electronic box in which this service capsule 110 is integrated into the main video stream and is then displayed on the screen of the television equipment.These operations of processing and integrating service capsules are carried out in times of the order of a few milliseconds.

[0063] It should be noted that in a particular embodiment of the invention, the processing functions attached to the dedicated electronic box 3 can be integrated into a television decoder box, for example of the Apple TV type.

[0064] It is also possible to implement the access method according to the invention on television equipment originally equipped with an integrated touch screen.

[0065] The dedicated platform 7 produces enriched video content from video content from a partner producer. A schematic example of such enriched video content 10 is shown in, viewed on the screen 21 of the television equipment 2.

[0066] This illustrates an example of an enriched video stream with interactive capsules. It shows how these capsules are integrated and displayed on the screen, allowing the user to interact with them to access additional information or make purchases.

[0067] This enriched video content 10 contains for example a main video stream, video inserts 13-16 corresponding to different thematic portals, a capsule 11 generated by the access method according to the invention and a purchase video insert 12 displayed in response to the activation of the capsule 11, this video insert containing for example an image or a video stream linked to the content of the capsule 11 and purchase order information 121,121.

[0068] We will now describe, with reference to figures 3 and 4, the main steps of the method for accessing remote resources and services according to the invention, implemented in an access system as just described with reference to figures 1 and 2.

[0069] These figures 3 and 4 detail the main steps of the process for accessing services and products via the access system according to the invention. They show how a user can interact with audiovisual content to display a capsule, then navigate through the available options.

[0070] In a first step I, a user recognizes on the screen of his television equipment an element of interest 10, for example a character.

[0071] With one of his fingers, the user touches (step II) a point on the touch screen 20 corresponding to the location of the character 10. The touch screen 20 then transmits via the USB cable 23 location information of the contact point which is processed by the dedicated electronic box 3 and transmitted to the operating platform 7.

[0072] The operating platform 7 then emits in return a capsule 11 which is injected (step III) into the video stream currently received by the television equipment 2. As an example, this capsule 11 is displayed in the upper left corner of the screen of the television equipment 2.

[0073] The user, noticing the appearance of the capsule 11 on the screen, is then prompted to touch it (step IV). A signal detecting the touch of the capsule 11 is then received by the dedicated electronic box 3 which processes it to transmit it to the operating platform 7. The latter interprets this detection signal as a request to display in the video stream currently being viewed, a new third-party window 30 containing several icons or service areas, such as additional video “VIDEO”, online store “SHOP” and press articles “PRESS”.

[0074] If the user presses on the “VIDEO” zone, an associated detection signal is transmitted to the dedicated electronic box 3 to be processed there and transmitted to the operating platform 7 which in return emits (step V) an additional video stream integrated 31 into the main video stream.

[0075] If the user presses on the “Online store” or “SHOP” zone, an associated detection signal is transmitted to the dedicated electronic box 3 to be processed there and transmitted to the operating platform 7 which in return emits (step VI) a video stream 32 corresponding to an online store and integrated into the main video stream, which gives the user the possibility of participating in an act of purchase within the video content.

[0076] If the user presses on the “Press article” or “PRESS” zone, an associated detection signal is transmitted to the dedicated electronic box 3 to be processed there and transmitted to the operating platform 7 which in return emits (step VI) a video stream 33 corresponding to a press article and integrated into the main video stream.

[0077] Operating platform 7, which integrates a specific video player and implements artificial intelligence algorithms, can be made available to them in the form of a SAAS application. This platform allows you to embed brands that a creator wants to see integrated into your audiovisual content.

[0078] We will now describe, with reference to figures 5 to 9, examples of information flows between the operating platform 7, the dedicated electronic box 3, the content platforms and the television equipment 2 provided with its touch screen 20.

[0079] With reference to the, which illustrates the information flows between the dedicated box and the television equipment and shows how the touch detection signals are processed by the box and transmitted to the operating platform to generate interactive capsules, the dedicated electronic box 3 must receive a connection via the router 4 or the box providing access to the Internet network 5. A USB connection 51 is established between the dedicated electronic box 3, also called processor or "RAM", and the touch screen 20 arranged on the television equipment 2. The dedicated box 3 performs the capture 52 of a video stream and processes the incoming signal, while the touch screen 20 returns (53) the processed information to the screen.

[0080] With reference to the, which shows the process of processing the audio stream and the capsule bar and includes details on the compression of the streams, their storage in the database, and the way in which the capsules are synchronized with the displayed video content, the audio stream of a video is previously recorded (64). A capsule bar 110 has been processed to integrate products and services, in connection with the video viewed in the method according to the invention. The video is not saved. In this way, the video streams produced by the content platforms are not altered, the capsules offering the products and services being associated with the audio stream and transmitted to the dedicated electronic box 3.

[0081] The audio stream and the capsule bar 110 are compressed and stored in an operating database 70 associated with the operating platform 7. The video stream will be processed within the dedicated electronic box 3, by implementing the method according to the invention. The dedicated electronic box 3 exchanges (62, 63) with the operating database 70, receives (60) motion signals from the touch screen 20 and returns (61) processed signals to the television equipment 2. The capsule bar 110 is triggered in the touch screen 20 after the synchronicity of the projected video stream and the processed video stream.

[0082] Figures 7 and 8 illustrate the exchanges of information between the different components of the access system according to the invention, from the operating platform to the touch screen of the television. They also show how the system adapts in real time to the user's interactions. With reference to the, the dedicated electronic box 3, also called "dedicated box", communicates with the operating platform 7 on the Internet network accessed via a Wifi link 70, and it receives (71) detection signals associated with a motion detection from the touch screen 20 and emits (72) actions to the television equipment 2.

[0083] With reference to the, the dedicated electronic box 3 requests (80) information from the operating platform 7 which transmits to it (81) the compressed video stream. The dedicated electronic box 3 receives (82) from the touch screen 20 action signals on the screen and transmits in return to the television equipment 2 the compressed and processed video stream.

[0084] We will now describe, with reference to the aforementioned figures, the operation of an access system according to the invention.

[0085] The access system according to the invention is designed to capture video streams from various content platforms, process them to integrate interactive capsules, and transmit them to the television for display. The process takes place in several steps:Capture and processing of video streams: The electronic box captures the video streams from the content platforms. These streams are then analyzed by the box to identify opportune moments for the insertion of interactive capsules.Detection of user interactions: When the user interacts with the touch screen (or uses a voice or gesture command), a signal is sent to the electronic box, which then transmits it to the remote operating platform.Generation and insertion of capsules: In response to the interaction, the operating platform generates an interactive capsule, which is then integrated into the video stream in real time.This capsule can contain information about a product, service, or additional content. Display and interaction: The enhanced video stream is transmitted to the TV for display. The user can then interact with the capsule to access additional information, make a purchase, or explore additional content, all without leaving the main video stream.

[0086] One of the key features of the access method according to the invention lies in the use of advanced compression algorithms for audio and video streams. These algorithms make it possible to reduce the bandwidth required for transmitting the streams while preserving visual and sound quality. The compressed streams are stored in the database and are decompressed by the electronic box at the time of display.

[0087] This efficient compression is essential to ensure fast and smooth transmission of interactive content, even over low-speed networks. Moreover, decompression is done in real time, without compromising the user experience.

[0088] The artificial intelligence integrated into the access system according to the invention allows for advanced personalization of the user experience. This AI is capable of recognizing elements present in the video stream, such as products, places, people, and even the users' emotions. This information is then used to generate interactive capsules adapted to the user's preferences and habits.

[0089] For example, if a user shows particular interest in a certain type of product, AI can suggest similar or complementary items in interactive capsules. This personalization improves the user experience by making suggestions more relevant and increasing the likelihood of purchase.

[0090] The use of the audio stream to achieve the synchronization of the interactive capsules in the delivered video stream may for example use known technology disclosed in document US 6,990,453 B2 which describes a method of recognizing an audio sample implementing a location of an audio file which most closely corresponds to the audio sample from a database indexing a large set of original recordings.

[0091] Each indexed audio file is represented in the database index by a set of time cue points and associated fingerprints. Cue points are located at reproducible locations in the file, while fingerprints represent the signaler's characteristics near the time cue points.

[0092] To perform recognition, landmarks and fingerprints are calculated for the unknown sample and used to retrieve corresponding fingerprints from the database. For each file containing matching fingerprints, the landmarks are compared to the landmarks in the sample on which the same fingerprints were calculated. If a large number of matching landmarks are linearly related, i.e., if the equivalent fingerprints of the sample and the retrieved file have the same time evolution, then the file is identified with the sample. The method can be used for any type of sound or music, and is particularly effective for audio signals subject to linear and non-linear distortion such as background noise, compression artifacts, or transmission losses.The sample can be identified in a time proportional to the logarithm of the number of entries in the database; given sufficient computing power, recognition can be performed almost in real time while the sound is being sampled.

[0093] US 7,627,477 B2 also discloses a novel technique for quickly and accurately determining whether two audio samples match, while being insensitive to various types of transformations, such as variation in playback speed. The relationship between the two audio samples is characterized by matching certain fingerprint objects derived from the respective samples. A set of fingerprint objects, each appearing at a particular location, is generated for each audio sample. Each location is determined based on the content of the respective audio sample and each fingerprint object characterizes one or more local features at or near the respective particular location. A relative value is then determined for each pair of matched fingerprint objects. A histogram of the relative values ​​is then generated.If a statistically significant peak is found, the two audio samples can be characterized as being substantially matching. This audio sample detection technique can be implemented in the access method according to the invention.

[0094] The access method according to the invention enables a new approach in electronic commerce (e-commerce), as illustrated by the considered in combination with the. This shows how the access system according to the invention revolutionizes electronic commerce by allowing users to purchase products directly from video content, without needing to leave their favorite program.

[0095] A user U, having the dedicated electronic box 3 and access rights to the operating platform 7. The user U selects (94) products and services on the operating platform 7 which, in return, emits capsules with information on the selected products and / or services which are integrated by means of the dedicated electronic box 3 in the video stream which is viewed on the television equipment 2 provided with the touch screen 20.

[0096] The operating platform 7 transmits (90) the orders of the user customer U to an e-commerce platform operated by a seller S. This e-commerce platform integrates a sales API 9S which cooperates with an operating API 97 integrated into the operating platform 7. The operating API 97 requests information from the sales API 9S which in return sends it (92) information on the products or services which are transmitted (93) to the operating platform 7 which generates capsules integrating the information on the products or services and transmits them (95) to the dedicated electronic box 3 of the user U. When this user U has confirmed by action on the capsule his order for a product or service offered by the seller S, the latter then sends (96) his order to the user U.

[0097] The video player implemented in the access method according to the invention may have the following characteristics: product / service recognition: artificial intelligence can recognize products and services integrated in the video, person recognition: artificial intelligence can recognize all people in the video content, location recognition: artificial intelligence can recognize most of the similar locations in the video and give a precise address in the form of a geolocation (GPS), object, plant, animal recognition: artificial intelligence can recognize most of the types of objects, plants, animals in the video, date recognition: artificial intelligence can recognize a specific date (most, analysis of the clothes worn by the protagonists, types of objects etc.Food and drink recognition: Artificial intelligence can recognize a dish and its composition and extract the products that make up the dish.

[0098] In the field of e-commerce, the access method according to the invention offers a new way to integrate products into audiovisual content. Brands can leverage this technology to present their products directly in films, series, and other video content. Interactive capsules can display product information, offer special offers, or redirect users to integrated online stores, all without leaving the main video stream.

[0099] This integration allows brands to reach a wider audience and increase sales through direct exposure in popular content. Additionally, users can make impulse or planned purchases without leaving their entertainment, improving the effectiveness of marketing campaigns.

[0100] Education is another area where the disclosed access method can have a significant impact. Teachers and educational content creators can use this technology to integrate interactive capsules into instructional videos, allowing students to access additional resources, participate in real-time quizzes, or interact with the content dynamically.

[0101] For example, during a video history lesson, interactive vignettes can be used to display historical documents, maps, or supplemental videos that students can explore at their own pace. This approach creates a more engaging and interactive learning experience that can be tailored to individual student needs.

[0102] Marketers can leverage the disclosed access method to create more immersive advertising campaigns. By integrating interactive clips into promotional videos, advertisers can offer consumers an interactive experience that encourages them to learn more about a product or make an impulse purchase.

[0103] This marketing method, which combines video and direct interaction, has the potential to significantly increase the conversion rate of advertising campaigns. In addition, the personalization capabilities offered by AI allow ads to be targeted more precisely, based on user preferences and behaviors, thus optimizing campaign effectiveness.

[0104] Of course, the present invention is not limited to the example which has just been described and many other embodiments can be envisaged without departing from the scope of the invention.

[0105] The access method according to the invention is designed to be scalable, with many possibilities for improvement and the addition of new features. For example, the introduction of voice recognition would allow users to control interaction with the content simply by using their voice, which would be particularly useful for users with reduced mobility or those who prefer not to use a touch screen.

[0106] Additionally, more advanced AI algorithms could offer even more personalized product suggestions, based not only on the content viewed, but also on the user's purchasing habits and historical preferences. This development would further improve the relevance of interactive capsules and increase the likelihood of purchase.

[0107] Several additional features could be envisaged within the scope of the present invention, in particular gesture interaction: use of motion sensors to enable gesture interaction, providing an alternative to touch or voice commands. This feature could be particularly useful in environments where the user cannot touch the screen, such as in kitchens or workshops.

[0108] One could also envisage, within the framework of the present invention, dynamic capsules which adapt in real time to the user's interactions, for example by modifying the product offers based on previous choices or by reacting to specific events in the video, such as a change of scene or act in a film.

[0109] An integration of the access method according to the invention with social networks could also be planned, to allow users to share their interactions and purchases directly on these social networks, thus creating a viral effect which can increase the exposure of products and services.

Claims

System (1) for accessing resources or services available on one or more servers or digital platforms (S), from a television equipment (2), comprising:at a local site (L) receiving this television equipment (2): touch screen means (20) cooperating with this television equipment (2),local means for receiving and processing touch detection signals from said touch screen means (20),local means for accessing via one or more communication networks on the Web to video streams containing audio streams, produced by remote content platforms (P1, P2, .. Pn), and for selecting from these accessible video streams a video stream to be viewed on the screen (21) of the television equipment (2),local means for integrating into the selected video stream a capsule (11, 110) containing information and orders on remote products or services,cooperating with the local means for receiving and processing touch detection signals and the local means for accessing video content streams;at a remote site:an operating platform (7) cooperating with the local touch detection means, the local integration means and with one or more product and / or service platforms (S) on the Web (5), said one or more product and / or service platforms (S) being arranged to provide the operating platform (7) with information on products and / or services which are intended to be included in a capsule (11,110) to be integrated into the selected video stream,an operating database (70) cooperating with the operating platform (7), said operating database (70) being arranged to store, prior to viewing the video stream, said audio streams and service capsules (11,110) intended to be selectively viewed at predetermined times or sequences of said audio stream, said operating platform (7) comprising means for comparing the audio stream currently being broadcast during a tactile detection with that previously stored in the operating database and for identifying one or more service capsules intended to be integrated into the main video stream at the time of this tactile detection., Access system (1) according to the preceding claim, characterized in that the local means of access to video content streams and the local means of capsule integration are arranged within a dedicated electronic box (3). Access system (1) according to the preceding claim, characterized in that the local means for receiving and processing the touch detection signals are included in the dedicated electronic box (3). Access system according to any one of the preceding claims, characterized in that the touch screen means (20) are affixed to an LED screen of the television equipment (2). Access system according to any one of claims 1 to 3, characterized in that the touch screen means are integrated into the television equipment. Method for accessing resources or services available on one or more servers or digital platforms (S), from a television equipment (2), implemented in the access system (1) according to any one of the preceding claims, this method comprising:detecting a touch on a predetermined area of ​​a touch screen (20) with which the television equipment (2) is provided, on which a main video stream containing an audio stream is being viewed,processing, within a dedicated electronic box connected or integrated into the television equipment, a touch detection signal, to transmit it via one or more communication networks to a remote operating platform (7),in response to the reception by the operating platform (7) of the detection signal thus processed,a transmission of a service capsule (11,110) which is transmitted via one or more of said communication networks to be integrated locally into the main video stream being viewed, in response to a detection of a touch of said service capsule and to a reception of a processed detection signal associated with this detection by the operating platform, a transmission of a service video content intended to be integrated into the main video stream, characterized in that it further comprises: prior to viewing the main video stream: a prior compression of said audio stream content and service capsules associated with predetermined images or sequences of said main video stream, a prior synchronized recording of said audio stream and said service capsules thus compressed in an operating database associated with the operating platform, during viewing of the main video stream,an exchange between the dedicated electronic box and the operating database, so that in response to a detection of movement signals on the touch screen, the content of the audio stream currently being broadcast during the detection is compared to that stored in the operating database, so as to identify a corresponding audio sequence stored in compressed form, a service capsule, previously recorded in the operating database, identified as being in synchronism with said audio sequence thus identified, is transmitted from the operating platform to the dedicated electronic box to be integrated into the main video stream currently being viewed on the television equipment., Method according to the preceding claim, characterized in that the step of transmitting a service video content comprises a step for transmitting a presentation video content of a set of services associated with the capsule (11,110), which is integrated into the content video stream. Method according to the preceding claim, characterized in that it further comprises a step for transmitting, in response to a tactile selection of a service, video content dedicated to this service. Method according to any one of claims 7 or 8, characterized in that the set of services comprises an additional video service. Method according to any one of claims 7 to 9, characterized in that the set of services comprises an online store service. Method according to any one of claims 7 to 10, characterized in that the set of services comprises a video broadcasting service of a press article.

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