Artificial intelligence based system for on-demand personalised social styling

Abstract

An AI system 100 for on-demand personalized social styling is disclosed. The AI system 100 includes an image processing module 105 for capturing a selfie by the user and processing the same. The AI system 100 includes an AI engine 110 to determine need for styling based on context of the user, to recommend styles, to create an avatar or digital twin to try new styles, and to recommend products. The AI system 100 includes a graphical user interface (GUI) 115 for selecting a styling service and for displaying a plurality of stylists based on styling need, dynamic pricing, location, seat availability in a salon, rating of the stylists, and rating of the salons. The AI system 100 includes a social media integration module 120, wherein the user can save, display, and share one’s own selfie, icon’s images, virtual try-ons, style recommendations or any such content onto social media.

Description

FIELD OF THE INVENTION

[001] The present disclosure generally relates to artificial intelligence (AI)based systems and more particularly to an AI based system for on-demandpersonalized social styling.BACKGROUND OF THE INVENTION

[002] Personalized styling and grooming is a growing industry. There are manyapplications that provide online styling and grooming services to a user. Forexample, there are online applications where a user can try a new hair style. Further,there are online beauty-salon / beauty-service applications available to a user. Forexample, there are online beauty service providers where a user can book online fora beauty styling service to be provided at the comfort of the user's home.

[003] However, there is no system or application available for understandingthe need for styling of a user based on user's context, experimenting with real stylesand makeover on oneself, contacting a salon or stylist who will be able to fulfil thatnew style, and, getting personalized recommendations of hair, skin, and beautyproducts, all happening on-demand and in real-time. Further, there does not exist astyling focused social network where one can showcase about their new hairdo,tattoo, or lip colour.BRIEF SUMMARY OF THE INVENTION

[004] This summary is provided to introduce a selection of concepts in a simplemanner that is further described in the detailed description of the disclosure. Thissummary is not intended to identify key or essential inventive concepts of thesubject matter nor is it intended for determining the scope of the disclosure.

[005] The present disclosure discloses an AI based system for on-demandpersonalized recommendations of styling to users and then connect users tomatching salons and stylists. The users can try various hairdo, lip colours and tryout various brands. The AI based system creates a mirror image of the user, alsoreferred to as digital twin or digital avatar, and allows the user to try out variousstyles on the digital twin or avatar.

[006] An objective of the present disclosure is to provide a styling focusedsocial network where one can showcase about their new hairdo, tattoo, or lip colour.

[007] An AI system for on-demand personalized social styling is disclosed.The AI system comprises an image processing module for capturing a selfie by auser is disclosed. The AI system includes an AI engine. The AI engine is configuredto generate a digital twin of the user, create one or more avatars of the user basedon various styles, receive feedback from a plurality of entities about the created oneor more avatars, select an appropriate style for the digital twin based on one or morefeedback or inputs provided by user, and match a suitable stylist to cater to theselected style.

[008] A method for on-demand personalized social styling is disclosed. Themethod includes capturing at least one of a selfie or a video of a user, generating adigital twin of the user by the AI system, creating one or more avatars of the userbased on various styles by the AI system, receiving feedback from a plurality ofentities about the created one or more avatars, selecting an appropriate style for thedigital twin based on one or more feedback or inputs provided by user, andmatching a suitable stylist to cater to the selected style.

[009] To further clarify advantages and features of the present disclosure, amore particular description of the disclosure will be rendered by reference tospecific embodiments thereof, which is illustrated in the appended figures. It is tobe appreciated that these figures depict only typical embodiments of the disclosureand are therefore not to be considered limiting of its scope. The disclosure will bedescribed and explained with additional specificity and detail with theaccompanying figures.BRIEF DESCRIPTION OF THE FIGURES

[001] These and other features, aspects, and advantages of the exemplaryembodiments can be better understood when the following detailed description isread with reference to the accompanying drawings in which like charactersrepresent like parts throughout the drawings, wherein:

[002] FIGURE. 1 illustrates an AI system for on-demand personalized socialstyling, in accordance with an embodiment of the present disclosure;

[003] FIGURE. 2 illustrates a screenshot of on-demand personalized socialstyling carried out by AI system, in accordance with an embodiment of the presentdisclosure;

[004] FIGURE. 3 illustrates a screenshot of on-demand personalized socialstyling carried out by the AI system, in accordance with another embodiment of thepresent disclosure;

[005] FIGURE. 4 illustrates a screenshot of on-demand personalized socialstyling carried out by the AI system, in accordance with yet another embodiment ofthe present disclosure; and

[006] FIGURE. 5 illustrates a flow chart of a method for on-demandpersonalized social styling, in accordance with an embodiment of the presentdisclosure.

[007] Further, skilled artisans will appreciate that elements in the figures areillustrated for simplicity and may not have necessarily been drawn to scale.Furthermore, in terms of the construction of the AI system, one or more componentsof the system may have been represented in the figures by conventional symbols,and the figures may show only those specific details that are pertinent tounderstanding the embodiments of the present invention so as not to obscure thefigures with details that will be readily apparent to those of ordinary skill in the arthaving the benefit of the description herein.DETAILED DESCRIPTION OF THE INVENTION

[008] For promoting an understanding, the principles of the invention,reference will now be made to the embodiments illustrated in the figures andspecific language will be used to describe the same. It will nevertheless beunderstood that no limitation of the scope of the invention is thereby intended, suchalterations and further modifications in the illustrated system, and such furtherapplications of the principles of the invention as illustrated therein beingcontemplated as would normally occur to one skilled in the art to which theinvention relates.

[009] It will be understood by those skilled in the art that the foregoing generaldescription and the following detailed description are exemplary and explanatoryof the invention and are not intended to be restrictive thereof.

[0010] The terms "comprises", "comprising", or any other variations thereof, areintended to cover a non-exclusive inclusion such that a process or method thatcomprises a list of steps does not comprise only those steps but may comprise othersteps not expressly listed or inherent to such a process or a method. Similarly, oneor more devices or sub-systems or elements or structures or components proceededby "comprises... a" does not, without more constraints, preclude the existence ofother devices or other sub-systems or other elements or other structures or othercomponents or additional devices or additional sub-systems or additional elementsor additional structures or additional components. Appearances of the phrase "in anembodiment", "in another embodiment" and similar language throughout thisspecification may, but do not necessarily, all refer to the same embodiment.

[0011] Unless otherwise defined, all technical and scientific terms used hereinhave the same meaning as commonly understood by one of ordinary skill in the artto which this invention belongs. The system, methods, and examples providedherein are illustrative only and not intended to be limiting.

[0012] In addition to the illustrative aspects, exemplary embodiments, andfeatures described above, further aspects, exemplary embodiments of the presentdisclosure will become apparent by reference to the drawings and the followingdetailed description.

[0013] FIGURE. 1 illustrates an AI system 100 for on-demand personalizedsocial styling, in accordance with an embodiment of the present disclosure. The AIsystem 100 includes an image processing module 105 for capturing a selfie or avideo by the user and processing the same.

[0014] The AI system 100 includes an AI engine 110 to determine need forstyling based on captured image or video, wherein need for styling comprises oneof need for grooming or need for re-styling, wherein need for styling is determinedby comparing historical selfies / videos, captured aspirations, and user profileinformation. User's selfie is captured using a smartphone and app which is sent toits AI / ML engine either hosted within the app or hosted on a cloud server within oroutside the overall backend subsystem of the AI system.

[0015] The AI engine 110 detects and / or deduces user information byunderstanding the context of the user. The context of the user includes, but is notlimited to, location of the user, age, gender, mood, emotions, facial, hair and skinattributes. The AI engine 110 creates a metaprofile of the user using theinformation. The AI engine 110 profiles the user based on the current data collectedas well as historical data of the user. The historical data includes, but is not limitedto, interest of the user in a specific product, the frequency of visits to a particularsalon or stylist, the style interest of the user, the affordability factor of the user, andscreen time of the user.

[0016] The AI engine 110 creates an avatar or digital twin of the captured imagehaving both visual and non-visual information, using the captured metaprofile. Theuser is also provided options for alternate avatar or digital twin creation, like totoonify (face transformation) the user or letting the user provide own artwork orvisual representation. These avatars can be switched dynamically, based on mood,sense of swag, events, etc. Various avatars may mean different things for the userat different times. Avatars are how other users on the platform would usually knowthe user in context.

[0017] Further, the AI engine 110 generates various styles over a digital twin ofthe captured image, wherein generating styles is based on both image data and styleaspirations of the user.

[0018] The AI engine 110 will use the user profile, metaprofile and / or avatarinformation to suggest new styling options personalized to the user. That may bethrough a filter or an overlay on the user's 2D / 3D image or video capture. It willalso be through styles generated freshly on the user's avatar, either as atoon / character or through life-like image or video rendering of the user as illustratedin FIGURE 2. The AI engine 110 then captures information about which styles theuser tends to like, which celebrity icons the user likes and helps narrow down thechoices. Once a user shares his / her favorite icon(s), the AI engine 110 through acombination of AI / ML algorithms allows the user to overlay the icon's styling,makeup, tattoo or certain facial or skin attributes onto his / her own photo, video, oravatar.

[0019] The AI engine 110 calculates dynamic pricing of styling service basedon styling need, location of the user, seat availability in a salon, rating of the stylists,and rating of the salons. Based on a multitude of factors including, but not limitedto, user profile information, style choices, geolocation, face / hair / skin analyses anddiagnosis, connections and influence points, the AI engine 110 will match the userto the apt set of style providers - including, but not limited to - salons, stylists,products, brands, DIY solutions and tips as illustrated in FIGURE 3.

[0020] The AI engine 110 will also position the right style, products, brands,content, etc. as target advertisements. The AI engine 110 will dispatch a booking tomatched style providers based on various factors as mentioned above, withadditional information such as, but not limited to, the style chosen, time and urgencyof appointment, and dynamic pricing.

[0021] The AI system 100 includes a graphical user interface (GUI) 115 forselecting a styling service and for displaying a plurality of stylists based on stylingneed, dynamic pricing, location of the user, seat availability in a salon, rating of thestylists, and rating of the salons.

[0022] The graphical user interface (GUI) 115 displays suitable hair, skin, andbeauty products. Further, the GUI 115 displays means to purchase these productsthrough e-commerce or through offline partners. Once the product is purchased, theGUI 115 displays tools to apply and use these products, which is aimed at enhancingthe beauty of the user or repairing certain hair / skin conditions as diagnosed by theAI engine 110, or as shared by the user.

[0023] In one embodiment, the AI engine 110 understands the user requirement,and recommends relevant products. The user, then selects a suitable product,purchases the product, and gets instructions on how to apply the product, wherebythe AI system 100 allows the user to try the product in a do-it-yourself (DIY)manner. In another embodiment, when the user selects a product, the AI engine 110enables the user to engage with social media influencers who will explain how touse the product.

[0024] The AI system 100 includes a social media integration module 120.Using the social media integration module 120, the user can save, display, and shareone's own selfie, icon's images, virtual try-ons, style recommendations or any suchcontent (interchangeably referred to as wall item) on one's own Style Wall, a privateplus public repository of wall items in the AI system 100, as depicted in FIGURE4.

[0025] The user can get social feedback through likes, upvotes, comments orany means of engagement with other uses of the platform. The user can alsopromote himself / herself, and / or review / promote brands, products, or any relevantentities through styling social network in a way upholding his / her and others' rightto privacy and in a manner which is mutually beneficial to all stakeholders of thenetwork. There will be ways for content creators and influencers to monetize theircontribution into the social network.

[0026] The AI engine 110 of the present disclosure has the following features:It captures the context of the user and understands the requirement of the user. Itrecommends various styles and allows the user to try new styles by creating a digitalavatar or twin of the user. Further, it connects the user to a preferred salon or stylist.Furthermore, it recommends various products based on the requirement of the user.The AI system 100 allows the user to connect and engage with influencers and otherusers based on style interests, and also to showcase new styles in the social network.

[0027] In one embodiment, the AI system 100 for on-demand personalizedsocial styling includes an image processing module 105 for capturing a selfie by auser. The image captured can be from a selfie or a video. The AI system 100provides an on-demand styling platform. The user can avail styling services andrecommendations on demand using the captured selfie.

[0028] The AI engine 110 is configured to generate a digital twin of the userbased on the captured image. Generating digital twin includes creating ametaprofile of the user. The metaprofile comprises both visual and non-visualinformation of the user. The digital twin of the captured image is created based onthe metaprofile.

[0029] The AI engine 110 is configured to create one or more avatars of the userbased on various styles provided by the AI system 100 or a plurality of entities. Theplurality of entities include, but is not limited to friends, family members, moviestars, celebrities, popular icons, social medial users, stylists, beauty experts, andsocial media influencers. Creating the one or more avatars include determining needfor styling based on the captured image. The need for styling includes one of needfor grooming or need for re-styling, wherein need for styling is determined bycomparing historical selfies and videos, user aspirations, and user information.Further, creating one or more avatars include identifying user information bylearning context of the user. The context of the user include but is not limited tolocation of the user, age, gender, mood, emotion, occasions, events, facial, hair andskin attributes. Examples of occasion or events can be but not limited to a marriagefunction, a birthday party, or a wedding anniversary.

[0030] The AI system 100 comprises a social media integration module 120.The social media integration module 120 is configured to generate avatars fromsocial media. The AI system 100 provides the user with avatars generated fromsocial media. The social media integration module 120 enables the user to populateor share the one or more avatars created or modified by the user on to the socialmedia. The social media integration module 120 is configured to receive feedbackfrom social media users. User are provided with options to choose avatars pickedfrom social media and to populate the created or modified avatars back to socialmedia to receive feedback, thereby making the AI system 100 an interactive stylingfocused social networking platform. The styling focused social networkingplatform allows the user to showcase about their new makeover, including but notlimited to hairdo, tattoo, or lip colour. The feedback is given to the user and can beabout the avatars, or about the style, or about the stylist, the pricing etc. Feedbackcan be provided by way of text or emojis or audio or video feedback.

[0031] The AI engine 110 is configured to select an appropriate style for thedigital twin based on one or more feedback or inputs provided by user and match asuitable stylist to cater to the selected style. The AI system 100 includes a GUI 115to connect the user to at least one of a salon, a suitable stylist, a tattoo artist, and anartist rendering makeover services. The salon can be a beauty salon or tattoo salon.Artists rendering makeover services include but is not limited to beauticians, bridalmakeup artists, flower decoration artists, dress designers, jewelry, and ornamentdesigners.

[0032] The AI engine 110 calculates dynamic pricing of styling service basedon styling need, location of the user, stylist availability, seat availability in a salon,rating of the stylists, and rating of the salons. In one embodiment, the AI system100 enables the user to book stylists to render services at home based on the stylistavailability.

[0033] The AI engine 110 is also configured to provide targeted advertisementsof products and brands based on selfies, digital twins, or the selected style.

[0034] FIGURE. 5 illustrates a flow chart of a method for on-demandpersonalized social styling, in accordance with an embodiment of the presentdisclosure.

[0035] The method begins at Step 505.

[0036] At step 510, the method includes capturing at least one of a selfie or avideo of a user. Once the selfie or the video is captured an AI system extractsfeatures of the user from the image.

[0037] At step 515, the method includes generating a digital twin of the user bythe AI system. The method includes creating a metaprofile of the user. Themetaprofile comprises both visual and non-visual information of the user. Themethod includes creating the digital twin of the captured image based on themetaprofile.

[0038] At step 520, the method includes creating one or more avatars of the userbased on various styles by the AI system or a plurality of entities. The style cancome from the library in the AI system. The style can also come from social media,through a hyper influencer. The plurality of entities include, but is not limited tofriends, family members, movie stars, celebrities, popular icons, social medialusers, stylists, beauty experts, and social media influencers.

[0039] Creating the avatars include determining need for styling based oncaptured image. The need for styling includes one of need for grooming or need forre-styling, wherein need for styling is determined by comparing historical selfiesand videos, user aspirations, and the user information. Further, at step 515, themethod includes identifying user information by learning context of the user. Thecontext of the user includes at least one of location of the user, age, gender, mood,emotion, occasions, and events, facial, hair and skin attributes.

[0040] At step 525, the method includes receiving feedback from a plurality ofentities about the created one or more avatars. The plurality of entities include, butis not limited to friends, family members, movie stars, celebrities, popular icons,social medial users, stylists, beauty experts, and social media influencers.

[0041] At step 530, the method includes selecting an appropriate style for thedigital twin based on one or more feedback or inputs provided by user.

[0042] At step 535, the method includes matching a suitable stylist to cater tothe selected style. The method includes calculating dynamic pricing of stylingservice based on styling need, location of the user, stylist availability, seatavailability in a salon, rating of the stylists, and rating of the salons.

[0043] The method stops at step 540.

[0044] While specific language has been used to describe the disclosure, anylimitations arising on account of the same are not intended. As would be apparentto a person skilled in the art, various working modifications may be made to themethod in order to implement the inventive concept as taught herein.

[0045] The figures and the foregoing description give examples ofembodiments. Those skilled in the art will appreciate that one or more of thedescribed elements may well be combined into a single functional element.Alternatively, certain elements may be split into multiple functional elements.Elements from one embodiment may be added to another embodiment. Forexample, orders of processes described herein may be changed and are not limitedto the manner described herein. Moreover, the actions of any flow diagram neednot be implemented in the order shown; nor do all the acts necessarily need to beperformed. Also, those acts that are not dependent on other acts may be performedin parallel with the other acts. The scope of embodiments is by no means limited bythese specific examples. Numerous variations, whether explicitly given in thespecification or not, such as differences in structure, dimension, and use of material,are possible.

Claims

1. An AI system 100 for on-demand personalized social styling, the AI system 100 comprising: an image processing module 105 for capturing a selfie by a user; an AI engine 110 configured to: generate a digital twin of the user; create one or more avatars of the user based on various styles provided by at least one of the AI system 100 and a plurality of entities; receive feedback about the created one or more avatars from one or more of the plurality of entities; select an appropriate style for the digital twin based on one or more feedback or inputs provided by user; and match a suitable stylist to cater to the selected style.

2. The AI system 100 as claimed in claim 1, wherein generating digital twin comprises: creating a meta profile of the user, wherein the meta profile comprises both visual and non-visual information of the user; and creating the digital twin based on the meta profile.

3. The AI system 100 as claimed in claim 1, wherein creating one or more avatars comprises: determining need for styling based on captured image; and identifying user information by learning context of the user, wherein context of the user comprises at least one of location of the user, age, gender, mood, emotion, occasions, events, facial, hair and skin attributes.

4. The AI system 100 as claimed in claim 1, wherein the plurality of entities comprise friends, family members, movie stars, celebrities, popular icons, social medial users, stylists, beauty experts, and social media influencers.

5. The AI system 100 as claimed in claim 1, wherein the AI system 100 comprises a GUI 115 to connect the user to at least one of a salon, a suitable stylist, a tattoo artist, and an artist rendering makeover services.

6. The AI system 100 as claimed in claim 1, wherein the AI system 100 comprises a social media integration module 120 to: to generate avatars from social media; populate the one or more avatars on social media; and to receive feedback from social media users.

7. The AI system 100 as claimed in claim 1, wherein the AI engine 110 is configured to determine need for styling, wherein need for styling comprises one of need for grooming or need for re-styling, wherein need for styling is determined by comparing historical selfies and videos, aspirations, and the user information.

8. The AI system 100 as claimed in claim 1, wherein the AI engine 110 calculates dynamic pricing of styling service based on styling need, location of the user, seat availability in a salon, stylist availability (can bring home), rating of the stylists, and rating of the salons.

9. The AI system 100 as claimed in claim 1, wherein the AI engine 110 provides targeted advertisements of products and brands based on selfies, digital twins, and the selected style.

10. A method for on-demand personalized social styling, the method comprising: capturing at least one of a selfie or a video of a user; generating a digital twin of the user by the AI system; creating one or more avatars of the user based on various styles provided by at least one of the AI system 100 and a plurality of entities; receiving feedback about the created one or more avatars from one or more of the plurality of entities; selecting an appropriate style for the digital twin based on one or more feedback or inputs provided by user; and matching a suitable stylist to cater to the selected style.

11. The method as claimed in claim 10, wherein generating digital twin comprises: creating a meta profile of the user, wherein the meta profile comprises both visual and non-visual information of the user; and creating the digital twin based on the meta profile.

12. The method as claimed in claim 10, wherein creating one or more avatars comprises: determining need for styling based on captured image; and identifying user information by learning context of the user, wherein context of the user comprises at least one of location of the user, age, gender, mood, emotion, occasions, events, facial, hair and skin attributes.