Environmental advertisement management system and management method

Abstract

To provide means capable of contributing to improvement in environmental problems by managing an environmental advertisement relating to the improvement in the environmental problems such as an advertisement posted on implementation means of environmental technology.SOLUTION: An environmental advertisement management system S includes: a request reception part 111 capable of receiving an improvement request of environmental problems; an estimation part 112 capable of providing an estimation relating to realization of the improvement request including implementation means 2 of environmental technology required for the realization, a cost required for the realization, and an advertisement income in the realization; and an advertisement management part 116 capable of managing an advertisement (group) corresponding to the advertisement income including at least the advertisement A to be posted on the implementation means 2.SELECTED DRAWING: Figure 1

Description

Technical Field

[0001] The present invention relates to an environmental advertisement management system and management method.

Background Art

[0002] Social interest in environmental issues is increasing. Regarding social interest in environmental issues, in the "Sustainable Development Goals (SDGs)", goals related to environmental issues such as "Goal 14: Conserve and sustainably use the oceans, seas and marine resources" are listed.

[0003] Along with the increasing social interest in environmental issues, the desire to improve environmental issues is further increasing. As a result, the demand for environmental technologies to improve environmental issues is also increasing.

[0004] Regarding improving environmental issues using environmental technologies, there are issues related to burdens such as costs. Regarding such issues, the government and / or local governments, etc. bear the costs, etc. required to improve environmental issues.

[0005] However, such a burden can be an obstacle to improving environmental issues. Therefore, if such a burden can be reduced, further improvement of environmental issues may be possible. As a means of reducing the burden of costs, etc., effective implementation of advertisements related to improving environmental issues is available. By effectively implementing advertisements related to improving environmental issues, advertising expenses of companies, etc. can be used to reduce the burden of costs, etc. related to improving environmental issues.

[0006] Regarding effective implementation of advertisements, Patent Document 1 discloses a mobile terminal distribution system for mobile advertisements, which acquires route information related to a mobile body from a route information providing device based on the position information of a user sent from a mobile terminal possessed by the user who uses the mobile body, identifies the mobile body, acquires individual advertisement information for each user from an advertisement information providing device based on the route information of the mobile body, and presents it to the mobile terminal.

[0007] According to the invention of Patent Document 1, a mobile operator can easily solicit advertisers by proposing advertising methods that are more tailored to individual users and more effective than conventional mass advertising targeting an unspecified large number of people, from advertising providers along the mobile vehicle's route. [Prior art documents] [Patent Documents]

[0008] [Patent Document 1] Japanese Patent Publication No. 2005-250081 [Overview of the Initiative] [Problems that the invention aims to solve]

[0009] Incidentally, improving environmental problems, for which the government and / or local authorities bear at least part of the costs, has a public nature. Advertising aimed at reducing the cost burden of improving environmental problems may require not only effective advertising but also management to contribute to improving environmental problems.

[0010] However, the technology described in Patent Document 1 only allows operators of mobile vehicles to easily solicit advertisements. Therefore, the technology described in Patent Document 1 has room for further improvement in terms of managing advertisements that reduce the cost burden related to improving environmental issues.

[0011] The present invention was made to solve the problems of the prior art described above, and aims to provide a means to manage environmental advertisements related to the improvement of environmental problems, such as advertisements posted on means of implementing environmental technology, so as to contribute to the improvement of environmental problems. [Means for solving the problem]

[0012] The inventors of this invention, after diligently studying to solve the above problems, have found that the above problems can be solved by making an estimate for the realization of requests for improvement of environmental problems, and by managing the advertising revenue from the advertising revenue of the advertising revenue displayed on the means of implementing environmental technologies required for the improvement of environmental problems, and by managing the advertising(s) corresponding to the advertising revenue of the advertising revenue of the advertising revenue of the advertising revenue displayed on the advertising revenue of the means of implementing environmental technologies required for the improvement of environmental problems, the inventors have completed the present invention. Specifically, the present invention provides the following.

[0013] The invention relating to the first feature provides an environmental advertising management system comprising: a request receiving unit capable of receiving requests for improvement of environmental problems; an estimation unit capable of providing an estimate for realizing the improvement requests, which includes means for implementing environmental technologies required for the realization, the costs required for the realization, and advertising revenue in the realization; and an advertising management unit capable of managing advertisements (groups) corresponding to the advertising revenue, which include at least advertisements displayed on the means for implementing the technologies.

[0014] According to the invention relating to the first feature, the management system can obtain an estimate for the implementation of environmental improvement requests received by the request reception department, in the estimation department of the management system.

[0015] Incidentally, improving environmental problems may require the implementation of environmental technologies and the burden of costs related to these implementations. According to the invention relating to the first feature, the burden of costs related to improving environmental problems can be reduced by further including advertising revenue in addition to the implementations and costs.

[0016] The realization of requests for improvement in environmental issues may include the means of implementing environmental technologies. By placing advertisements on such means of implementation, advertisers can create a positive impression that they have a strong interest in improving environmental issues and are working hard to achieve that improvement.

[0017] In areas with a high level of concern for environmental issues, advertisers can expect a greater advertising effect. Therefore, in such areas, they can expect to earn more advertising revenue by displaying advertisements on the means of implementation.

[0018] According to the invention relating to the first feature, the advertising management unit can manage advertisements(s) corresponding to advertising revenue, and these advertisements(s) include advertisements posted on the implement. As a result, the management system can manage the advertisements posted on the implement and reduce the aforementioned costs by obtaining advertising revenue from these advertisements.

[0019] Regions where there are requests for improvements to environmental issues and where these requests are implemented are likely to have a higher level of concern for environmental issues than regions without such requests. Therefore, by managing advertisements displayed on the means of implementing environmental technologies related to the realization of requests for improvements to environmental issues, the management system can expect to generate more advertising revenue and reduce the cost burden related to improving environmental issues.

[0020] Therefore, according to the invention relating to the first feature, the management system can manage environmental advertisements related to the improvement of environmental problems in a way that contributes to the improvement of environmental problems, such as by reducing the cost burden related to the means of implementing environmental technologies through advertising revenue from environmental advertisements.

[0021] Therefore, according to the invention relating to the first feature, it is possible to provide a means for managing environmental advertisements related to the improvement of environmental problems, such as advertisements posted on means of implementing environmental technology, in a manner that contributes to the improvement of environmental problems.

[0022] The invention relating to the second feature is the invention relating to the first feature, further comprising an operating status acquisition unit capable of acquiring the operating status of the implementation means, and the advertising management unit capable of managing the advertisements using the operating status, thereby providing a management system.

[0023] Regarding advertising on environmental technology implementations, placing ads on implementations with high utilization rates may give a more favorable impression that the advertiser is making a greater effort to improve environmental issues than placing ads on implementations with low utilization rates.

[0024] According to the invention related to the second feature, the management system can manage advertisements using the operating status of the acquired implementation means. Therefore, the management system can perform management such as posting advertisements on implementation means with an operating status that contributes even more to the improvement of environmental problems.

[0025] Also, according to the invention related to the second feature, the management system can perform management such as posting advertisements with a notice regarding the operating status. Thereby, the management system can enhance the effect of the advertisement.

[0026] Therefore, according to the invention related to the second feature, it is possible to provide a means capable of managing environmental advertisements related to the improvement of environmental problems, such as advertisements posted on implementation means of environmental technology, so as to contribute to the improvement of environmental problems.

[0027] The invention related to the third feature is the invention related to the first or second feature, further comprising an analysis result acquisition unit capable of acquiring an analysis result obtained by quantitatively analyzing the improvement of the environmental problem by the implementation means, and the advertisement management unit can manage the advertisement using the operating status and the analysis result, and provides a management system.

[0028] Regarding posting advertisements on implementation means of environmental technology, posting advertisements on implementation means shown to have a higher improvement effect by quantitative analysis is more likely to give the impression that the advertiser is making even more efforts to improve environmental problems than posting advertisements on implementation means for which quantitative analysis has not been performed and the specific improvement effect is unknown.

[0029] Also, regarding posting advertisements on implementation means of environmental technology, posting advertisements on implementation means shown to have a higher improvement effect by quantitative analysis is more likely to give the impression that the advertiser is making even more efforts to improve environmental problems.

[0030] According to the invention relating to the third feature, the management system can acquire analysis results that quantitatively analyze the improvement of environmental problems by the implementation means, and can manage advertisements using the acquired analysis results. Therefore, the management system can perform management such as placing advertisements on implementation means that contribute even more to the improvement of environmental problems based on the analysis results.

[0031] Furthermore, according to the invention relating to the third feature, the management system can perform management such as posting advertisements accompanied by notices regarding the analysis results. This allows the management system to enhance the effectiveness of the advertisements.

[0032] In implementing environmental technologies, the improvement effect on operational conditions is also important. Implementation methods that can improve environmental problems with lower operating rates and / or operating volumes can improve environmental problems with lower energy consumption and / or material consumption. Therefore, such implementation methods can be said to be superior to implementation methods that consume more energy and / or materials in improving environmental problems.

[0033] Therefore, placing advertisements on implementation methods that have been shown to have a high improvement effect on operational performance may give a more favorable impression that the advertiser is making a greater effort to improve environmental issues than placing advertisements on implementation methods that have not been shown to have a high improvement effect.

[0034] According to the invention relating to the third feature, the management system can manage advertisements using the results of an analysis of the operating status. Therefore, the management system can manage, for example, placing advertisements on means of implementing the analysis results that contribute more to improving environmental problems.

[0035] Furthermore, according to the invention relating to the third feature, the management system can perform management such as posting advertisements accompanied by notices regarding the analysis results of the operating status. This allows the management system to further enhance the effectiveness of the advertisements. Such advertisements can also be expected to have further effects, such as encouraging the introduction of specific environmental technologies based on verification of the effects brought about by the implementation means using the analysis results of the operating status.

[0036] Therefore, according to the invention relating to the third feature, it is possible to provide a means for managing environmental advertisements related to the improvement of environmental problems, such as advertisements posted on means of implementing environmental technology, in a manner that contributes to the improvement of environmental problems.

[0037] The invention relating to the fourth feature is an invention relating to any of the first to third features, further comprising an effect estimation unit capable of estimating the advertising effect of the advertisement according to the means for displaying the advertisement, and the advertisement management unit capable of managing the advertisement based on the estimation, thereby providing a management system.

[0038] The effectiveness of an advertisement varies depending on the method of display. If an advertisement can be managed based on its effectiveness according to the method of display, the management system can further enhance the effectiveness of the advertisement.

[0039] According to the invention relating to the fourth feature, the management system can estimate the advertising effect according to the means of displaying the advertisement by including an effect estimation unit. The advertising management unit can then manage the advertisement based on this estimation. Therefore, according to the invention relating to the fourth feature, the management system can further enhance the effectiveness of the advertisement.

[0040] Therefore, according to the invention relating to the fourth feature, it is possible to provide a means for managing environmental advertisements related to the improvement of environmental problems, such as advertisements posted on means of implementing environmental technology, in a manner that contributes to the improvement of environmental problems.

[0041] The invention relating to the fifth feature is a different category of the invention relating to the first feature. [Effects of the Invention]

[0042] According to the present invention, it is possible to provide a means for managing environmental advertisements related to the improvement of environmental problems, such as advertisements posted on means of implementing environmental technologies, in a manner that contributes to the improvement of environmental problems. [Brief explanation of the drawing]

[0043] [Figure 1]Figure 1 is a block diagram showing the hardware and software configurations of the management system S of this embodiment. [Figure 2] Figure 2 shows an example of the request list 121. [Figure 3] Figure 3 shows an example of the implementation means list 122. [Figure 4] Figure 4 shows an example of an advertising list 123. [Figure 5] Figure 5 is a main flowchart showing an example of a preferred flow of management processing performed by the management device 1. [Figure 6] Figure 6 is a flowchart following Figure 5. [Figure 7] Figure 7 is a flowchart of the estimation process performed in step S2 of Figure 5. [Modes for carrying out the invention]

[0044] Embodiments of the present invention will be described in detail below with reference to the drawings.

[0045] <Management System S> Figure 1 is a block diagram showing the hardware and software configurations of the management system S of this embodiment. Hereinafter, an example of a preferred configuration of the management system S of this embodiment will be described using Figure 1.

[0046] The environmental advertising management system S comprises at least an environmental advertising management device 1 and an implementation means 2 capable of displaying environmental advertisements.

[0047] Although not mandatory, the management system S may include a terminal T that can communicate with the management device 1 via a network N. This allows a quotation to be sent to the terminal T used by the person who made the request for improvement of environmental issues.

[0048] [Management device 1] The management device 1 comprises at least a control unit 11 and a storage unit 12. The management device 1 is not particularly limited and may be, for example, various server devices, a cloud server configured using multiple computers that can communicate with each other, a terminal used by an administrator who manages environmental advertisements, etc.

[0049] Preferably, the management device 1 further includes a communication unit 13 that enables communication with terminals T etc. via the network N. By further including the communication unit 13, the management device 1 can receive requests for improvement of environmental issues, send estimates, etc., with terminals T connected via the network N. Furthermore, by further including the communication unit 13, the management device 1 can manage environmental advertisements using terminals T connected via the network N.

[0050] The management device 1 may include a display unit (not shown) and an input unit (not shown). In particular, it is preferable that the management device 1 includes a display unit and an input unit when it does not include a communication unit 13. This allows the management device 1 to obtain requests for improvement of environmental issues, display estimates, etc., without using a terminal T connected via the network N.

[0051] [Control Unit 11] The control unit 11 includes a CPU (Central Processing Unit), RAM (Random Access Memory), and ROM (Read Only Memory), among other components.

[0052] The control unit 11 can, as needed, cooperate with the storage unit 12 and / or the communication unit 13, etc., to implement the software components of the management device 1, such as the request reception unit 111, the quotation unit 112, the operation status acquisition unit 113, the analysis result acquisition unit 114, the effect estimation unit 115, the advertising management unit 116, etc. The functions provided by each software component of the management device 1 will be shown in the description of the preferred flow of management processing described later.

[0053] [Storage section 12] The storage unit 12 is a device on which data and / or files are stored, and includes a data storage unit consisting of a hard disk, semiconductor memory, recording medium, and memory card, etc.

[0054] The storage unit 12 may have a mechanism that enables connection to storage devices or storage systems such as NAS (Network Attached Storage), SAN (Storage Area Network), cloud storage, file servers, and / or distributed file systems via the network N.

[0055] The memory unit 12 stores control programs executed by the microcomputer, a request list 121, a list of implementation methods 122, an advertisement list 123, and the like.

[0056] (Request List 121) Request list 121 stores requests for improvement of environmental issues. This allows the management device 1 to store the requests for improvement of environmental issues received by the request reception unit 111, and to make them available to the estimation unit 112, the advertising management unit 116, and other departments.

[0057] Preferably, the request list 121 can store estimates related to requests in association with those requests. This allows the management device 1 to store estimates related to requests estimated in the estimation unit 112 in association with the requests and transmit them to terminals T, etc., as needed. Furthermore, the management device 1 can use the stored estimates in the advertising management unit 116, etc.

[0058] Requests are not limited to requests for improvement of environmental problems, and may include one or more of the following: type of environmental problem, location related to the environmental problem, current state of the environmental problem, goals for improvement of the environmental problem, and cost requirements.

[0059] The requests should preferably include the type of environmental problem. This will allow for an estimate of the implementation measures 2 according to the type of environmental problem.

[0060] The request should preferably include a location related to environmental issues. This will allow for an estimate that takes into account travel to the location, transportation of the means of implementation 2 to the location, the advertising effect at the location, etc. The location is not particularly limited and may be a location in Japan or overseas.

[0061] The requests should preferably include the current state of environmental issues and improvement targets. This will enable the estimation of improvements from the current situation to the improvement targets.

[0062] The requirements should preferably include cost requirements. This will allow for an estimate of improvements that meet those cost requirements.

[0063] It is preferable that requests are stored in association with a request ID that can identify the request. This allows the management device 1 to store and retrieve requests using the request ID.

[0064] Figure 2 shows an example of request list 121. Request list 121 shown in Figure 2 includes the following requests associated with request ID "R0001": The request includes the location of "○○ Bay," the type of environmental problem "water quality improvement," and the improvement target of "BOD below ○ in one year," and Regarding the implementation of the said request, The implementation method for ID "M0001", type "Water purification device", model "○○", will be "2 units" and "loaned" for "1 year". The cost is "XXX million yen", Advertising revenue is expected to be "X yen / month", Estimate including this.

[0065] As the request list 121 shown in Figure 2 includes the requests mentioned above, the management device 1 can store the received requests in association with the estimates related to those requests. This allows the management device 1 to transmit the requests and / or estimates to terminals T, etc., as needed, or to use them in the advertising management unit 116, etc.

[0066] (List of implementation methods 122) The implementation means list 122 stores information regarding the implementation means 2 of the environmental technology. This allows the management device 1 to perform estimations using the stored information in the estimation unit 112. The information regarding the implementation means 2 is not particularly limited.

[0067] The information regarding the implementation means 2 preferably includes information that can be used to identify the implementation means body 21, such as the name and image of the implementation means body 21. This allows the estimation unit 112 to identify the implementation means body 21 using this information and perform an estimate.

[0068] The information regarding the implementation means 2 preferably includes information on the performance specifications of the implementation means body 21. This allows the estimation unit 112 to perform an estimate based on the performance specifications of the implementation means body 21.

[0069] The information regarding the implementation means 2 preferably includes information on the cost of the implementation means body 21. This allows the estimation unit 112 to perform an estimate based on the cost of the implementation means body 21.

[0070] The information regarding the implementation means 2 preferably includes information on the operating status of the implementation means main body 21. This allows the estimation unit 112 to make an estimate based on the operating status of the implementation means main body 21. In addition, the advertising management unit 116 can perform advertising management based on the operating status of the implementation means main body 21.

[0071] The information regarding the implementation means 2 preferably includes information on the analysis results regarding the capabilities of the implementation means body 21. This allows the estimation unit 112 to make an estimate based on the analysis results regarding the capabilities of the implementation means body 21. In addition, the advertising management unit 116 can perform advertising management based on the information on the analysis results regarding the capabilities of the implementation means body 21.

[0072] It is preferable that information regarding the implementation means 2 is stored in association with an implementation means ID that can identify the information. This allows the management device 1 to store and retrieve information regarding the implementation means 2 using the implementation means ID.

[0073] Figure 3 shows an example of the implementation method list 122. The implementation method list 122 shown in Figure 3 includes the following information regarding the implementation method associated with implementation method ID "M0001": The name of the implementation method is "Water purification device '...'" and the model number is "○○". Image of an implementation having a box-like exterior with a door. Performance specifications such as "power consumption ○.○kW", "processing capacity ○0,000 tons / month", "dimensions..." The costs include an initial setup fee of "XXX million yen" and an operating fee of "XX million yen / year," and, The analysis of its capabilities showed that "with an operating time of XX hours, the BOD of a swamp with a water volume of XX was improved from XX to XX..."

[0074] As the implementation means list 122 shown in Figure 3 includes the above-mentioned information, the management device 1 can perform an estimate using this information in the estimation unit 112, etc., and transmit it to the terminal T, etc. Furthermore, the management device 1 can update the cost in accordance with cost revisions, etc. In addition, the management device 1 can store and update the analysis results of capacity in accordance with capacity measurements, etc.

[0075] Although not a mandatory feature, it is preferable that the list of implementation means 122 may include information on non-technical means that can realize the request for improvement of environmental problems. This information is not particularly limited and may include, for example, information on foundations working on environmental problems, improvement of environmental problems overseas, means of organizational management, means of fundraising, means of personnel mobilization, etc.

[0076] (Advertisement List 123) The ad list 123 stores information about ads corresponding to the advertising revenue included in the estimate provided by the estimation unit 112. This allows the ad management unit 116 to manage the ads corresponding to the advertising revenue. The ad information is not particularly limited.

[0077] The information in the advertisement preferably includes the content of the advertisement, such as the text and design of the advertisement and the period during which it will be displayed. This allows the advertisement management unit 116 to manage the content of advertisements such as advertisement A to be displayed on the advertisement display unit 22. Advertisement A preferably includes an advertisement concerning the improvement of environmental problems by the implementation means 2. This allows the management device 1 to advertise that the environment will be cleaned up by the implementation means 2.

[0078] The information in the advertisement preferably includes means for displaying the advertisement. This allows the advertisement management unit 116 to manage means for displaying advertisements (groups of advertisements), such as means for displaying advertisements on a specific advertisement display unit 22 among a plurality of advertisement display units 22, and means for displaying advertisements on a website.

[0079] The advertising information preferably includes advertising revenue. This allows the advertising management unit 116 to manage the advertising revenue of the advertisement(s).

[0080] The advertising information preferably includes information about advertising effectiveness, such as expected advertising effectiveness and actual advertising effectiveness. This allows the advertising management unit 116 to manage the advertisement(s) based on advertising effectiveness.

[0081] It is preferable that the advertising information is stored in association with an advertising ID that can identify the information. This allows the management device 1 to store and retrieve advertising information using the advertising ID.

[0082] Figure 4 shows an example of ad list 123. Ad list 123 shown in Figure 4 includes the following information about the ad associated with ad ID "A0001": The advertisement will display the "○○ Company logo" for the period from "○ / ○ / ○ to ○ / ○ / ○". The means of displaying an advertisement is to display an advertisement in the "side advertising space of the (implementation) means M0001 installed for request R0001". Advertising revenue of "X yen / month", This includes advertising effectiveness results such as "being interviewed by XX Newspaper on a similar case" and "improving corporate image by XX points."

[0083] As the advertising list 123 shown in Figure 4 includes the above-mentioned information, the advertising management unit 116 can manage to place the XX company logo in the side advertising space of the implementation means M0001, which was set up for request R0001, for a period from year X month to year X month, and generate advertising revenue of XX yen per month.

[0084] Furthermore, the advertising management department 116 can manage the advertising by reporting to the advertiser that the advertisement has achieved results, including "receiving coverage from XX Newspaper for a similar case" and "improving corporate image by XX points."

[0085] [Communications Section 13] The communication unit 13 is not particularly limited as long as it connects the management device 1 to the network N and enables communication with terminals T, etc. Examples include a wireless device compatible with a mobile phone network, a Wi-Fi (Wireless Fidelity) compatible device compliant with IEEE 802.11, a short-range wireless device compatible with the Bluetooth® standard, and a network card compatible with the Ethernet standard.

[0086] [Implementation Method 2] Implementation means 2 is not particularly limited as long as it is a means of implementing any of the various environmental technologies required to realize a specific improvement request in response to various improvement requests for various environmental problems. Implementation means 2 includes at least an implementation means body 21 and an advertising display unit 22.

[0087] [Implementation mechanism 21] The implementation means body 21 is the main body of the means for implementing one of the various environmental technologies required to realize a specific improvement request. By including the implementation means body 21, the implementation means 2 can implement environmental technologies to realize the improvement request for environmental problems.

[0088] The implementation means body 21 is not particularly limited. The implementation means body 21 includes, for example, one or more water purification devices that realize the desire to improve water pollution through water purification technology, air purification devices that realize the desire to improve air pollution through air purification technology, soil purification devices that realize the desire to improve soil pollution through soil purification technology, and so on.

[0089] The implementation body 21 preferably includes a water purification device. Clean water obtained from the environment, such as rivers, is an essential resource for life. Regarding water in the environment, a water cycle is known in which water evaporated from bodies of water such as the sea forms clouds, these clouds fall as rain in mountainous areas, and the fallen rain returns to bodies of water such as the sea via rivers. Water can be purified by river microorganisms as it passes through rivers in the water cycle, becoming clean water.

[0090] However, due to various factors such as wastewater from daily life and industry, and river debris, water may not be sufficiently purified as it passes through rivers, potentially leading to water pollution and environmental problems. Alternatively, if a river is polluted by the aforementioned factors, water may become even more polluted as it passes through, potentially causing water pollution and environmental problems.

[0091] Because the implementation body 21 includes a water purification device, environmental problems related to water pollution can be improved even when water purification in the water cycle is insufficient. Therefore, requests for improvement of environmental problems related to water pollution can be fulfilled through water purification technology.

[0092] The water purification device is not particularly limited. Preferably, the water purification device includes a device that incorporates oxygen from the air into the water to be purified via ultrafine bubbles (nanobubbles) to increase the oxygen concentration in the water. This is expected to activate microorganisms originally present in the water to be purified, and the activated microorganisms will improve and purify the water quality. By increasing the oxygen concentration in the water via ultrafine bubbles, it is expected that a high oxygen concentration state can be maintained for a long period of time, thereby enhancing the water quality improvement effect.

[0093] [Advertisement display section 22] The advertising display unit 22 is provided on and / or around the main body of the implementing means 21 and is capable of displaying advertisement A. By providing the advertising display unit 22 in the implementing means 2, the management system S can manage the advertisement A displayed on the advertising display unit 22 of the implementing means 2 and reduce the costs of installation, operation, etc., of the implementing means 2 by obtaining advertising revenue from this advertisement A.

[0094] The advertising display section 22 is not particularly limited as long as it is capable of displaying advertisement A. The advertising display section 22 may be one or more of the following: all or part of the surface of the implementing body 21, as exemplified by the front, side, back, top, bottom, etc. of the implementing body 21; the interior of the implementing body 21 that is visible from the outside; or a display means such as a sign provided around the implementing body 21.

[0095] Preferably, the advertising display section 22 includes all or part of the surface of the main body of the implementing device 21. This clearly shows the relationship between the implementing device 2 and the advertisement A compared to when the advertisement A is displayed in a location separate from the main body of the implementing device 21. Therefore, the effectiveness of the advertisement A may be further enhanced. In addition, by displaying the advertisement A on the surface of the main body of the implementing device 21, when the main body of the implementing device 21 is moved, the location where the advertisement A is displayed can be moved without expending the effort of separately moving the advertising display section 22.

[0096] The advertising display section 22 preferably includes an interior that is visible from the outside of the main body of the implementing device 21. This clearly shows the relationship between the implementing device 2 and the advertisement A. Therefore, the effectiveness of the advertisement A may be further enhanced. In addition, when moving the main body of the implementing device 21, the location where the advertisement A is displayed can be moved without expending the effort of separately moving the advertising display section 22.

[0097] The type of advertising display unit 22 is not particularly limited. Examples of the type of advertising display unit 22 include a component that can display signs, posters, films, etc., digital signage, a speaker capable of playing audio advertisements, etc.

[0098] (Advertisement A) Advertisement A is not limited to any particular type of advertisement. Advertisement A includes advertisements based on advertisement requests received in the management process described later.

[0099] Advertisement A preferably includes the trademark of the company or organization requesting the advertisement. This allows the company or organization to associate and enhance the image of its trademark with its efforts to improve environmental issues.

[0100] Advertisement A preferably includes a notice reflecting the operating status acquired by the operating status transmission unit 23, which will be described later. This allows the management system S to indicate that the implementation means 2 is operating in a way that contributes even more to improving environmental problems. This can enhance the effectiveness of advertisement A.

[0101] Furthermore, it is preferable that advertisement A includes a notice regarding the analysis results of quantitative measurements taken by the quantitative measurement unit 24, which will be described later. This allows the management system S to indicate that the implementation means 2 has been shown to have a higher improvement effect through quantitative analysis. This can enhance the effectiveness of advertisement A.

[0102] Advertisement A preferably includes an opinion advertisement intended to raise environmental awareness. This allows the management system S to manage environmental advertisements in a way that contributes to improving environmental problems by using opinion advertisements to raise environmental awareness.

[0103] [Operating status transmission unit 23] Preferably, the implementation means 2 further includes an operating status transmission unit 23 capable of transmitting the operating status of the implementation means 2 to the management device 1 via communication over the network N. This allows the management device 1 to manage advertisement A using the transmitted operating status of the implementation means 2.

[0104] Regarding the placement of advertisement A in environmental technology implementation method 2, placing advertisement A in implementation method 2 with a high utilization rate may give a more favorable impression that the advertiser is making greater efforts to improve environmental issues than placing advertisement A in implementation method 2 with a low utilization rate.

[0105] By further including an operational status transmission unit 23 in the implementation means 2, the management system S can manage advertisement A using the transmitted operational status of the implementation means 2. Therefore, the management system S can perform management such as placing advertisement A on implementation means 2 with operational status that contributes even more to improving environmental issues.

[0106] Furthermore, the management system S can manage the posting of advertisement A along with notices regarding its operational status. This allows the management system S to enhance the effectiveness of advertisement A.

[0107] The operating status transmitted by the operating status transmission unit 23 is not particularly limited. The operating status may include, for example, one or more of the following: operating time of the implementing body 21, operating rate, amount of gas, liquid, solid, etc. processed by the implementing body 21, power consumption of the implementing body 21, number of failures of the implementing body 21, failure rate of the implementing body 21, etc.

[0108] [Quantitative measurement section 24] The implementation means 2 preferably further comprises a quantitative measurement unit 24 capable of quantitatively measuring the improvement of environmental problems by the implementation means 2 and transmitting the measurement results to the management device 1 via communication over the network N.

[0109] Regarding the placement of advertisements in environmental technology implementation method 2, placing advertisement A in implementation method 2, which has been shown to have a high improvement effect through quantitative analysis, may give a more favorable impression that the advertiser is making a greater effort to improve environmental problems than placing advertisement A in implementation method 2, for which no quantitative analysis has been conducted and the specific improvement effect is unknown.

[0110] Furthermore, regarding the placement of Advertisement A in Implementation Method 2 of the environmental technology, placing Advertisement A in Implementation Method 2, which has been shown through quantitative analysis to have a higher improvement effect, may give the impression that the advertiser is making even greater efforts to improve environmental issues.

[0111] By further including a quantitative measurement unit 24 in the implementation means 2, the management system S can manage advertisement A using the analysis results that quantitatively analyze the improvement of environmental problems by the implementation means 2 transmitted to it. Therefore, the management system S can manage advertisement A, such as by placing it on the implementation means 2 that has analysis results that contribute even more to the improvement of environmental problems.

[0112] The analysis results transmitted by the quantitative measurement unit 24 are not particularly limited. The analysis results may be one or more of the following: for example, the biochemical oxygen demand (BOD), chemical oxygen demand (COD), transparency, total nitrogen, total phosphorus of water; concentrations of particulate matter, ozone, nitrogen dioxide, sulfur dioxide, carbon monoxide, photochemical oxidants, non-methane hydrocarbons, benzene, trichloroethylene, tetrachloroethylene, dichloromethane, asbestos, etc., in the atmosphere; air quality index (AQI); pH of precipitation; noise and vibration intensity; presence, amount, and concentration of specific hazardous substances detected in the soil; and the amount of beached debris, floating debris, seabed debris, etc.

[0113] If the implementation means body 21 includes a water purification device, it is preferable that the analysis results transmitted by the quantitative measurement unit 24 include one or more analysis results of various quantitative measurements related to water quality, exemplified by the biochemical oxygen demand (BOD), chemical oxygen demand (COD), transparency, total nitrogen, and total phosphorus of water. This allows the management system S to determine, in response to requests for improvement of environmental problems related to water pollution, the degree to which those requests have been fulfilled by the water purification device, based on the analysis results of quantitative measurements related to water quality.

[0114] Preferably, the analysis results transmitted by the quantitative measurement unit 24 are capable of discriminating over time the changes in the analysis results. This allows the management system S to determine, from the transmitted analysis results, the changes in the analysis results of the quantitative measurement of the environmental problem by the implementation means 2, i.e., the improvement status of the environmental problem over time.

[0115] [Network N] The type of network N is not particularly limited as long as it enables communication between the terminal T, the operational status transmission unit 23, and / or the quantitative measurement unit 24 and the management device 1. Examples include personal area networks, local area networks, intranets, extranets, the Internet, Wi-Fi networks, mobile phone networks, mobile communication networks, or networks that combine multiple such networks.

[0116] [Terminal T] Terminal T is not particularly limited as long as it is capable of inputting and sending requests for improvement of environmental issues, receiving and displaying information soliciting advertisements, and / or inputting and sending advertisement requests. For example, it may be any type of terminal exemplified by mobile terminals such as smartphones and tablet terminals, or stationary terminals such as personal computers.

[0117] [Flowchart of management processes performed by management device 1] Figure 5 is a main flowchart showing an example of a preferred flow of management processing performed by the management device 1. Figure 6 is a flowchart following Figure 5. Below, an example of a preferred flow of environmental advertising management processing (environmental advertising management method) performed by the management device 1 will be explained using Figures 5 and 6.

[0118] [Step S1: Determine if a request for improvement regarding environmental issues has been received] The control unit 11, in cooperation with the storage unit 12 and the communication unit 13, executes the request reception unit 111 and performs a process to determine whether a request for improvement of environmental issues has been received (step S1, request reception step). If it is determined that the request has been received, the control unit 11 stores the received improvement request in the request list 121 and moves the process to step S2. If it is determined that the request has not been received, the control unit 11 moves the process to step S3.

[0119] The improvement requests accepted in the request submission step are not particularly limited and can be the same as those described in the explanation of Request List 121.

[0120] [Step S2: Estimation Processing] The control unit 11, in cooperation with the storage unit 12 and the communication unit 13, executes the estimation unit 112 and performs estimation processing to provide an estimate for realizing the improvement request received in step S1 (step S2, estimation step). The control unit 11 then moves the process to step S3.

[0121] The estimate provided in the estimation step includes at least the means of implementing the environmental technology required for implementation, the costs required for implementation, and the advertising revenue generated in this implementation. The estimation step will be explained in more detail later with reference to Figure 7.

[0122] Next, the management device 1 performs an advertising management step (from step S3 to step S8) to manage the advertisements(s) corresponding to the advertising revenue estimated in the estimation step. This allows the advertising management unit 116 to manage environmental advertisements related to improving environmental problems in a way that contributes to improving environmental problems.

[0123] The management device 1 performs the advertising solicitation process from step S3 to step S4. As a result, the advertising management unit 116 can manage the advertisements (groups) to solicit advertisements in order to obtain the advertising revenue (advertising revenue estimate) included in the above estimate.

[0124] [Step S3: Determine whether to solicit advertisements] The control unit 11, in cooperation with the storage unit 12 and the communication unit 13, executes the advertising management unit 116 and performs a process to determine whether to solicit advertisements related to the advertising revenue included in the estimate provided in step S2 (step S3, solicitation determination step). If it is determined that solicitation is to be made, the control unit 11 moves the process to step S4. If it is determined that solicitation is not to be made, the control unit 11 moves the process to step S5.

[0125] The process for determining whether to solicit advertisements is not particularly limited. For example, the process may be to determine whether to solicit advertisements if the estimated advertising revenue is greater than the advertising revenue (actual advertising revenue) from the requested advertisement; to determine whether to solicit advertisements if the time remaining until the end of the posting period for the requested advertisement falls within a predetermined range; to determine whether to solicit advertisements if the number of advertising posting units 22 capable of displaying advertisements falls within a specific range; or to determine whether to solicit advertisements if a command regarding the solicitation of advertisements is issued.

[0126] [Step S4: Submit advertising recruitment information] The control unit 11, in cooperation with the storage unit 12 and the communication unit 13, executes the advertising management unit 116 and performs the process of transmitting advertising recruitment information for the advertisements that were determined to be solicited in step S3 (step S4, recruitment transmission step). The control unit 11 then moves the process to step S5.

[0127] The advertisement recruitment information includes means for displaying advertisements. These means are selected from one or more options, including means for displaying advertisements on the advertisement display unit 22 provided by the implementation means 2. This is expected to attract applications from advertisers who have a strong interest in improving environmental issues and wish to project a positive image of being committed to improvement.

[0128] In areas with a high level of concern for environmental issues, advertisers may expect a greater advertising effect and be willing to pay a higher advertising fee for displaying Advertisement A in Implementation Method 2.

[0129] Therefore, the management system S can expect to earn even more advertising revenue and reduce the cost burden related to improving environmental problems by soliciting advertisements A to be posted on the means of implementing environmental technologies related to the realization of requests for improvement of environmental problems.

[0130] If the posting means includes posting means for posting on the advertising posting section 22, it is preferable that the advertising recruitment information includes the operating status of the implementation means 2. Placing an advertisement on an implementation means 2 with a high operating rate may give a more favorable impression that the advertiser is making greater efforts to improve environmental issues than placing an advertisement on an implementation means 2 with a low operating rate. By including the operating status of the implementation means 2 in the recruitment for advertisement A, advertisers can apply for the recruitment based on the operating status. This may lead to a larger number of applications.

[0131] If the posting means includes posting means for posting on the advertising posting section 22, it is preferable that the advertising recruitment information includes the results of a quantitative analysis of the implementation means 2. Placing an advertisement on an implementation means 2 that has shown a high improvement effect through quantitative analysis may give a more favorable impression that the advertiser is making a greater effort to improve environmental issues than placing an advertisement on an implementation means 2 that has not shown a high improvement effect. By including the analysis results of the implementation means 2 in the recruitment for advertisement A, advertisers can apply for the recruitment based on the analysis results. This may lead to a larger number of applications.

[0132] If the posting means includes posting means for posting on the advertising posting section 22, it is preferable that the advertising recruitment information includes both the operational status and analysis results described above. Placing an advertisement on an implementation means 2 that has shown a higher improvement effect on the operational status may give a more favorable impression that the advertiser is making a greater effort to improve environmental issues than placing an advertisement on an implementation means 2 that has not shown a high improvement effect on the operational status. By including both the operational status and analysis results described above in the recruitment for advertisement A, advertisers can apply for the recruitment based on the improvement effect on the operational status. This may lead to a larger number of applications.

[0133] Advertisement recruitment information should preferably include the advertising effectiveness of the advertisement according to the advertising method. This allows advertisers to apply for the recruitment based on the advertising effectiveness, which may lead to a larger number of applications.

[0134] The management device 1 performs the processing related to the start of posting advertisements from step S5 to step S6. This allows the advertisement management unit 116 to manage the advertisements (groups) to post advertisements that correspond to the advertisement solicitation.

[0135] [Step S5: Determine if an advertising request has been received] The control unit 11, in cooperation with the storage unit 12 and the communication unit 13, executes the advertising management unit 116 and performs a process to determine whether it has received an advertising request related to the advertising recruitment information transmitted in step S4 (step S5, request reception determination step). If it determines that it has been received, the control unit 11 stores information based on the received advertising request and the advertising recruitment information related to the advertising request in the advertising list 123 and moves the process to step S6. If it does not determine that it has been received, the control unit 11 moves the process to step S7.

[0136] [Step S6: Send the command to start posting] The control unit 11, in cooperation with the storage unit 12 and the communication unit 13, executes the advertising management unit 116 and performs the process of sending a posting start command to instruct the start of posting of the advertisement corresponding to the advertisement request received in step S5 (step S6, posting start step). The control unit 11 then moves the process to step S7.

[0137] The posting commencement command includes the posting means included in the recruitment information in step S4 and information regarding the advertisement that was requested to be posted in the advertisement request received in step S5.

[0138] If the posting start command includes posting means for posting on the advertising posting unit 22, and the advertising posting unit 22 includes digital signage, it is preferable that the posting start command instructs the digital signage included in the advertising posting unit 22 to start displaying the advertisement via the network N. This allows the advertisement to be posted quickly without the effort and / or time spent going to each location where the implementation means 2 is installed to post the advertisement.

[0139] The management device 1 performs the processing related to the termination of advertisement posting in steps S7 and S8. As a result, the advertisement management unit 116 can manage the advertisement(s) to terminate the posting of the advertisements and solicit new advertisements that use the posting means of the advertisements that have been posted.

[0140] [Step S7: Determine whether to end the posting] The control unit 11, in cooperation with the storage unit 12 and the communication unit 13, executes the advertisement management unit 116 and performs a process to determine whether to terminate the posting of the advertisement that was commanded to start posting in step S6 (step S7, termination determination step). If it is determined that the posting should be terminated, the control unit 11 moves the process to step S8. If it is not determined that the posting should be terminated, the control unit 11 moves the process to step S1 and repeats the process from step S1 to step S8.

[0141] The process for determining whether to end the posting is not particularly limited. For example, this process may be a process for determining whether to end the posting when the posting period for the requested advertisement has expired, or a process for determining whether to end the posting when an instruction to end the posting has been issued, etc.

[0142] [Step S8: Send the command to end posting] The control unit 11, in cooperation with the storage unit 12 and the communication unit 13, executes the advertising management unit 116 and performs the process of sending a posting termination command to terminate the posting of advertisements that were determined to have their posting terminated in step S7 (step S8, posting termination step). The control unit 11 then moves the process to step S1 and repeats the process from step S1 to step S8.

[0143] If the advertisement to be terminated is displayed on a display means that displays it on the advertisement display unit 22, and the advertisement display unit 22 includes digital signage, it is preferable that the termination command is sent via the network N to the digital signage included in the advertisement display unit 22 to terminate the display of the advertisement. This allows for the termination of the advertisement display to be carried out quickly without the effort and / or time spent going to each location where the implementation means 2 is installed to terminate the advertisement display.

[0144] [Effects of management processing] By performing the management process described above, the management system S can perform estimations regarding the implementation of environmental improvement requests received by the request reception unit 111 in the estimation unit 112 of the management system S.

[0145] Incidentally, improving environmental problems may require the implementation of environmental technologies 2 and the burden of costs related to these implementations 2. In the management process described above, the burden of costs related to improving environmental problems can be reduced by including advertising revenue in addition to the implementations 2 and costs in the estimate.

[0146] The fulfillment of requests for improvement of environmental issues may include environmental technology implementation method 2. By displaying advertisement A in such implementation method 2, the advertiser can create a favorable impression that they have a strong interest in improving environmental issues and are working hard to achieve that improvement.

[0147] In areas with a high level of concern for environmental issues, advertisers can expect a greater advertising effect. Therefore, in such areas, displaying advertisement A in implementation method 2 can be expected to generate even greater advertising revenue.

[0148] By performing the management process described above, the advertising management unit 116 can manage the advertisement(s) corresponding to advertising revenue, and this advertisement(s) includes advertisement A displayed on the implementation means 2. As a result, the management system S can manage advertisement A displayed on the implementation means 2 and reduce the above-mentioned costs by obtaining advertising revenue from advertisement A.

[0149] Regions where there are requests for improvements to environmental issues and where these requests are implemented are likely to have a higher level of concern for environmental issues than regions without such requests. Therefore, by managing the advertisements A posted on the means of implementing environmental technologies related to the realization of requests for improvements to environmental issues, the management system S can expect to generate more advertising revenue and reduce the cost burden related to improving environmental issues.

[0150] Therefore, the management system S can manage environmental advertisements related to the improvement of environmental problems in a way that contributes to the improvement of environmental problems, such as by reducing the costs related to the means of implementing environmental technologies 2 through advertising revenue from environmental advertisements.

[0151] Therefore, by performing the management process described above, the management device 1 of this embodiment can provide a means to manage environmental advertisements related to the improvement of environmental problems, such as advertisement A displayed on the environmental technology implementation means 2, in a manner that contributes to the improvement of environmental problems.

[0152] [Step to obtain operating status] If the implementation means 2 includes an operational status transmission unit 23, the management process preferably includes an operational status acquisition step (not shown). This allows the management system S to manage advertisement A using the acquired operational status of the implementation means 2. Therefore, the management system S can perform management such as placing advertisement A on the implementation means 2 with operational status that contributes even more to improving environmental issues.

[0153] In the operational status acquisition step, the control unit 11, in cooperation with the storage unit 12 and the communication unit 13, executes the operational status acquisition unit 113, acquires the operational status of the implementing means 2 transmitted by the operational status transmission unit 23, and stores it in the implementing means list 122.

[0154] [Steps to obtain analysis results] If the implementation means 2 includes a quantitative measurement unit 24, the management process preferably includes an analysis result acquisition step (not shown). This allows the management system S to acquire analysis results that quantitatively analyze the improvement of environmental problems by the implementation means 2, and to manage advertisement A using the acquired analysis results. Therefore, the management system S can perform management such as placing advertisements on the implementation means 2 that have analysis results that contribute even more to the improvement of environmental problems.

[0155] If the management process includes both an operational status acquisition step and an analysis result acquisition step, the management system S can manage advertisement A using the analysis results on the operational status. Therefore, the management system S can perform management such as placing advertisements on implementation means 2 of the operational status analysis results that contribute more to improving environmental issues.

[0156] In the analysis result acquisition step, the control unit 11, in cooperation with the storage unit 12 and the communication unit 13, executes the analysis result acquisition unit 114 to acquire the analysis results that quantitatively analyze the improvements made by the implementation means 2, which have been transmitted by the quantitative measurement unit 24, and stores them in the implementation means list 122.

[0157] [Reporting Steps] Although not mandatory, the management process preferably includes a reporting step that generates and provides advertising reports to advertisers. This allows the management system S to reduce the cost of creating reports for advertisers at advertising agencies, even when advertising is solicited through them.

[0158] [Technology Development Steps] Although not a mandatory feature, the management process preferably includes a technology development step that manages research and / or development related to environmental technologies. This allows the management system S to further develop existing environmental technologies through research and / or development, thereby contributing more to the improvement of environmental problems.

[0159] [Flowchart for Quotation Processing] Figure 7 is a flowchart of the estimation process performed in step S2 of Figure 5. Below, we will use Figure 7 to explain an example of a preferred flow of the estimation process.

[0160] The estimation process includes a series of processes performed in steps S11, S12, S14, and S15 to store and provide estimates of the environmental technology implementation means 2, costs, and advertising revenue.

[0161] [Step S11: Store estimates for the means of implementing environmental technology] The control unit 11, in cooperation with the storage unit 12, executes the estimation unit 112 and, based on the implementation means list 122, etc., stores the estimate of the implementation means 2 of the environmental technology related to the realization of the improvement request received in step S1 into the request list 121 (step S11, implementation means estimation step). The control unit 11 then moves the process to step S12.

[0162] The implementation means estimation step preferably includes a procedure for estimating the implementation means 2 of environmental technology related to realizing the improvement request, based on the information stored in the implementation means list 122. This allows the management device 1 to estimate the appropriate implementation means 2 for realizing the improvement request received in step S1, based on the information of the implementation means 2 stored in the implementation means list 122.

[0163] The procedure is not particularly limited and may include, for example, a means of estimating based on the correspondence between the information stored in the implementation means list 122 and the improvement request, a means of transmitting some or all of the information stored in the implementation means list 122 to an external party and requesting the submission of an estimate, a means of performing an estimate using machine learning, and so on.

[0164] The procedure preferably includes a method for estimating the implementation means 2 based on the performance specifications stored in the implementation means list 122. By including a method for estimating the implementation means 2 based on the performance specifications, the estimation unit 112 can estimate the means that can realize the improvement request based on the performance specifications.

[0165] The procedure preferably includes a method for estimating implementation means 2 based on the costs stored in the implementation means list 122. By including a method for estimating implementation means 2 based on costs, the estimation unit 112 can estimate means that can realize the cost requirements included in the improvement request.

[0166] The procedure preferably includes a method for estimating the implementation means 2 based on the analysis results stored in the implementation means list 122. By including a method for estimating the implementation means 2 based on the analysis results, the estimation unit 112 can estimate the means that can realize the improvement request based on the analysis results, i.e., actual results.

[0167] [Step S12: Store cost estimate] The control unit 11, in cooperation with the storage unit 12, executes the estimation unit 112 and stores the estimated cost for realizing the improvement request received in step S1 into the request list 121, based on the implementation means 2 and implementation means list 122 estimated in step S11 (step S12, cost estimation step). The control unit 11 then moves the process to step S13.

[0168] The procedure preferably includes a method for estimating costs based on the costs stored in the implementation means list 122. This reduces the effort required by the estimation unit 112 to estimate each cost stored in the implementation means list 122 individually.

[0169] The estimation process preferably includes the advertising effectiveness estimation step in step S13. This allows the management system S to estimate the advertising effectiveness according to the means by which the advertisement is displayed. The advertising management unit 116 can then manage the advertisement based on this estimation. Therefore, by including the advertising effectiveness estimation step in step S15 in the estimation process, the management system S can further enhance the effectiveness of advertisement A.

[0170] [Step S13: Estimate the advertising effect] The control unit 11, in cooperation with the storage unit 12 and the communication unit 13, executes the effect estimation unit 115 and performs processing to estimate the advertising effect of the advertisement according to the means of displaying the advertisement (step S13, effect estimation step). The control unit 11 then moves the processing to step S14.

[0171] The procedure preferably includes a method for estimating advertising effectiveness based on information regarding the performance of advertisements stored in the advertising list 123. This allows the effectiveness estimation unit 115 to provide a reliable estimation based on performance.

[0172] [Step S14: Store the advertising revenue estimate] The control unit 11, in cooperation with the storage unit 12, executes the estimation unit 112 and stores the estimated advertising revenue for the improvement requests received in step S1 into the request list 121 (step S14, advertising revenue estimation step). The control unit 11 then moves the process to step S15.

[0173] The procedure preferably includes a method for estimating advertising revenue based on information regarding the performance of advertisements stored in the advertisement list 123. This allows the estimation unit 112 to provide a reliable estimate based on actual performance.

[0174] [Step S15: Provide a quote] The control unit 11, in cooperation with the storage unit 12 and the communication unit 13, executes the estimation unit 112 and performs the process of providing the estimates stored in the request list 121 in steps S11, S12, and S14 to an external party such as a terminal T (step S15, estimate provision step). The control unit 11 then moves the process to step S3.

[0175] <Example of using Management System S> [Request for improvement of environmental issues submitted] A client who wishes to improve environmental issues using the management system S submits the improvement request to the management device 1 by transmitting the request to the management system S. The management device 1 receives the improvement request in the request receiving unit 111 and stores it in the request list 121.

[0176] [Review and assess improvement requests] The estimation department 112 examines and assesses the requests for improvement of environmental problems stored in the request list 121. Specifically, the estimation department 112 evaluates the means of implementing the environmental technology 2 that can realize the improvement request and its costs, and estimates the advertising revenue related to the realization of the improvement request.

[0177] [Evaluating the means and costs of implementing environmental technologies] The estimation unit 112 estimates the implementation means 2 of the environmental technology by referring to the information on the implementation means 2 stored in the implementation means list 122, etc. Estimating the implementation means 2 includes, for example, verifying the environmental technology that can realize the improvement request, confirming the environmental technology, etc.

[0178] Furthermore, the estimation unit 112 estimates the cost of realizing the improvement request by referring to the information on the implementation means 2 stored in the implementation means list 122, etc. The cost estimation includes, for example, an assessment of the amount required for the procurement, installation, and operation of the implementation means 2.

[0179] [Estimate advertising revenue] The estimation unit 112 estimates the advertising revenue related to the realization of the improvement request by referring to past advertising performance stored in the advertising list 123, etc. The estimation of advertising revenue includes, for example, the estimation of advertising revenue when the realization of the improvement request (environmental project) is made into an advertising slot by posting advertisement A on the advertising display unit 22 of the implementation means 2 described above.

[0180] [Implementation of environmental technology methods commenced] The client and / or the contractor entrusted by the client with the environmental project will commence the operation of Implementation Measure 2 based on the above estimate. This will facilitate the realization of requests for improvement of environmental issues. The operation of Implementation Measure 2 includes, for example, procurement of Implementation Measure 2, transportation of Implementation Measure 2, installation of Implementation Measure 2, maintenance of Implementation Measure 2, management of Implementation Measure 2, etc.

[0181] [Acquire information on the operational status of environmental technology implementation methods] The operational status acquisition unit 113 acquires the operational status of the implementation means 2 and stores it in the implementation means list 122. This allows the advertising management unit 116 to manage advertisements based on the operational status.

[0182] [Obtained the results of the quantitative analysis of environmental issues] The analysis result acquisition unit 114 acquires the analysis results of the quantitative analysis of environmental cases by the implementation means 2 and stores them in the implementation means list 122. This allows the advertising management unit 116 to manage advertisements based on the analysis results. Furthermore, this allows the advertising management unit 116 to manage advertisements based on the analysis results regarding operational status.

[0183] [We are seeking advertisements to be displayed on the implementation methods, etc.] The advertising management department 116 solicits advertisements to be displayed in the advertising display section 22 of the implementation means 2. Through this solicitation, for example, advertising slots for displaying advertisements in the advertising display section 22 are solicited through advertising agencies. Based on the above-mentioned operational status, analysis results, etc., the advertising management department 116 can solicit advertisements to be displayed in the advertising display section 22 of the implementation means 2.

[0184] [Submit an advertisement in response to the job posting] Advertisers, such as companies, who wish to improve their image through addressing environmental issues, refer to the operational status and analysis results described above as needed and apply to advertise in response to the recruitment. Advertisers who apply send an advertising request, including the content of the advertisement, the posting period, and the advertising fee, to the management device 1. The management device 1 receives the advertising request and stores it in the advertising list 123.

[0185] [Posting of submitted advertisements begins] The advertising management unit 116 starts displaying advertisements on the advertising display unit 22, etc. If the advertising display unit 22 includes digital signage, the advertising management unit 116 can instruct the start of displaying advertisements on the digital signage via communication over the network N.

[0186] [Posting of submitted advertisements has ended] In response to the end of the posting period or other circumstances, the advertising management unit 116 terminates the posting of the advertisement on the advertising display unit 22, etc. If the advertising display unit 22 includes digital signage, the advertising management unit 116 can issue a command to terminate the posting of the advertisement on the digital signage via communication over the network N.

[0187] Governments and / or local authorities are responsible for bearing the costs and other expenses required to improve environmental problems. However, the budgets available to these governments and / or local authorities are sometimes insufficient.

[0188] As shown in the example of use described above, the management system S manages environmental advertisements related to improving environmental problems, thereby enabling the use of advertising fees paid from a company's advertising budget for the purpose of improving environmental problems. This makes it possible to improve environmental problems even when the aforementioned budget is insufficient. Therefore, the management system S of this embodiment can manage environmental advertisements related to improving environmental problems in a way that contributes to improving environmental problems.

[0189] Furthermore, within the scope of the concept of the present invention, those skilled in the art can conceive of various modifications and alterations, and it is understood that such modifications and alterations also fall within the scope of the present invention. For example, any addition, deletion, or design change of components, or addition, omission, or modification of processes, made by a person skilled in the art to the above-described embodiments, is also included within the scope of the present invention, as long as it retains the gist of the present invention. [Explanation of symbols]

[0190] S Management System 1 Management device 11 Control Unit 111 Request Reception Department 112 Estimation Department 113 Operation Status Acquisition Unit 114 Analysis result acquisition section 115 Effect Estimation Unit 116 Advertising Management Department 12 Storage section 121 Request List 122 List of Implementation Methods 123 Ad List 13 Communications Department 2. Means of Implementation 21 Implementation Method Main Body 22 Advertising Display Section Advertisement A 23 Operation Status Transmission Unit 24 Quantitative measurement section N Network T terminal

Claims

1. a request receiving unit capable of receiving requests for improvement of environmental issues; A storage unit in which requests for improvement of environmental issues, information for identifying the implementation means itself, which is information regarding the implementation means of environmental technology, and the cost of the implementation means itself are stored; an estimation unit that performs an estimate using information for identifying the main body of the implementation means obtained from the storage unit and a cost of the main body of the implementation means; having The storage unit stores information on advertisements corresponding to the advertising revenue included in the estimate provided by the estimation unit, The estimation unit acquires advertising revenue corresponding to the estimate from the storage unit, an analysis result acquisition unit that acquires an analysis result obtained by quantitatively analyzing the improvement of the environmental problem by the implementation means; an advertisement management unit capable of managing advertisements corresponding to the advertising revenue using the analysis results, the advertisements including at least the advertisements displayed on the implementation means; Equipped with Environmental advertising management system.

2. An effect estimation unit capable of estimating an advertising effect of the advertisement according to a display means of the advertisement, The advertisement management unit manages the advertisement based on the estimation. The management system according to claim 1 .

3. A request receiving step of receiving a request for improvement of an environmental problem; an estimation step in which an estimation unit acquires an improvement request for an environmental problem stored in a storage unit, information for identifying an implementation means body, which is information related to an implementation means of an environmental technology, and a cost of the implementation means body, and performs an estimate using the acquired information for identifying the implementation means body and the cost of the implementation means body; having The storage unit stores information on advertisements corresponding to the advertising revenue included in the estimate provided by the estimate unit, an advertising revenue acquisition step in which the estimation unit acquires advertising revenue corresponding to the estimate from the storage unit; an analysis result acquisition step in which an analysis result acquisition unit acquires an analysis result obtained by quantitatively analyzing the improvement of the environmental problem by the implementation means; a management step in which an advertisement management unit manages advertisements corresponding to the advertising revenue using the analysis result, the advertisements including at least the advertisements posted on the implementation means; Equipped with How to control environmental advertising.

Images