Exchange point date dream savings

Abstract

To provide a paid point sales system which sets up sales events / prize events, instill users with a sense of investing in the events, and emphasize the idea of receiving prize points instead of prize money.SOLUTION: A paid point sales system is configured to set up sales events / prize events to differentiate points from existing electronic money, instill users with a sense of investing in the events, and emphasize the idea of receiving prize points instead of prize money.SELECTED DRAWING: Figure 1

Description

[Technical Field]

[0001] The aim is to build a fully automated system that covers the entire process of points, from the cradle to the grave, starting with card payments by point users and ending with actual compensation to affiliated stores, which are the final destination of point sales. [Background technology]

[0002] It is no exaggeration to say that this represents the full mobilization of cutting-edge IT technology. [Prior art documents] [Patent documents]

[0003] Patent application number 2020-170259 Summary of the Invention [Problem to be solved by the invention]

[0004] In the conventional system, points are considered coupons. They are considered discount vouchers that are given out at a rate of 1 point per 100 yen. These points are then given out on specific days of the week or at specific times, leading to the emergence of 5x days and 10x days. If the number of points that fit into a unit area doubles, their value naturally halves. So if points that were given out at a rate of 1 point per 100 yen are increased to 10 times the current value, their value drops to 1 / 10th of the previous value, dropping from 1 sen to 1 rin. To collect points, each worth 1 / 1,000 of 1 yen, and exchange them for a 1,000 yen product, you would need 1 million points. This is not something that just started happening, but the fact that it is possible to do this with 1,000 points has created a limit to the number of points that can be used. To compensate for 1,000 points at a rate of 1 yen = 1 point, it costs 1,000 yen. If a merchant sells a 1,000 yen item for 1,000 points, the points company will be obligated to compensate them for 1,000 yen. According to the contract between Rakuten and the merchant, on a 10x points day, the burden ratio is 9:1, meaning that Rakuten will be responsible for 90% of the cost, or 900 yen. Rakuten, which has been in the 20th year since introducing its points system since last year, has issued a total of 3 trillion points to date. 90% of that, or 2.7 trillion yen, has been spent as Rakuten's expenses. Rakuten has suffered the misfortune of falling into the red for five consecutive periods, and it has been revealed that its final profit and loss in the consolidated financial statements for the fiscal year ending December 2023 will amount to 339.4 billion yen. This is not just speculation, but a case comparable to the Reiwa era's donation ban, and we are all waiting to see the effects of this. Means to solve the problem

[0005] First and foremost, it was necessary to build a paid sales system for points. However, the existence of electronic money made it difficult to build a system that differentiated from it. There was an urgent need to build a completely different method of obtaining points from electronic money, which can be recharged at a rate of 1 point = 1 yen. In other words, it was necessary to set up sales events / prize events, instill in users a sense of investing in these, and impress upon them that the points would be paid in place of prize money. [Effects of the Invention]

[0006] Rakuten Points, which began in 2002, reached a total of 3 trillion points issued in 2015, marking its 20th anniversary. Converting this to a point unit price of 1 yen, a cost of 3 trillion yen was transformed into point revenue overnight. Applying a 9:1 ratio of point compensation costs between Rakuten and affiliated stores on Points 10x Day, Rakuten's compensation costs, or 90% of the 3 trillion yen, or 2.7 trillion yen, will be spent as expenses, while 300 billion yen will be recorded as point sales profits over 20 years. This translates into a net point profit of 15 billion yen per year. [Brief explanation of the drawings]

[0007] [Figure 1] The origin of Date Yume Cho was the 10% off sale [Figure 2]Date Yume Cho, which allows you to purchase with a 10% discount [Figure 3] Rakuten points total exceeds 3 trillion points Mode for carrying out the invention

[0008] First of all, Rakuten's 90% compensation is the flip side of a 10% discount sale at affiliated stores. Let's take the example of a 10% discount sale on a 100 yen can of coffee. With the traditional Rakuten points system, 1 point is awarded for every 100 yen of the sales price. If you buy 10 cans, you will earn 10 points, and that day will be the day of the point. If you win on a 10x day, your points will increase to 100. You can use these to get your 11th can of coffee for free. Traditionally, 90 yen, or 90% of the cost, would be added to Rakuten's expenses. On the other hand, if you use 100 points, which are the equivalent of 10 points each, to buy 10 cans of coffee for 10 yen during a 10% off sale, you still get the same service for one can, but you will be credited with a 10 yen point profit for the 90 yen compensation from Rakuten.

[0009] Next, let's look at the prize event. Patent Application No. 2020-170259 claims to be a triple lottery on a sales site. First, the first stage is a card lottery that uses the card's registration number when making a card payment as the lottery number. The second stage uses the combination of the date and time of the card payment as the lottery number, while the third stage uses the invoice number when the purchased product is delivered as the lottery number. The brand lottery in this case is equivalent to the first stage, a brand lottery that uses a card lottery. For example, consider Hagino Tsuki, a Sendai specialty confectionery boasting daily sales of 100,000 tickets. If a set of 10 lottery tickets were sold and a 200 yen lottery ticket were parasitized, daily lottery revenue would be 2 million yen (200 yen x (100,000 tickets / 10 tickets)) and monthly revenue would be 60 million yen. According to the Act on Unjustifiable Premiums and Misleading Representations, the bible for private lotteries, 2% of the 60 million yen must be allocated to prizes. In other words, at least 90%, or 54 million yen, could be effectively utilized as local government revenue. Meanwhile, points awarded to winners are exempt from prize regulations because they are intended to reduce the amount of prize money paid. The upper limit of 1.2 million points, or 2% of 60 million yen, could be further increased based on whether it constitutes an economically reasonable distribution of profits in light of sound business practices. The formula for brand lotteries is TX, where T is the lottery fee. X is substituted with the sales record of a famous brand, and the sales record substituted for X is not limited to a single manufacturer.

Claims

1. A method for producing paid points in a 10% discount sale that assumes lottery ticket payment

2. How to produce paid points for a 10% discount sale on products available from vending machines

Images