Information processing apparatus, information processing method, and information processing program

JP2026014687APending Publication Date: 2026-01-29LY CORP
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Patent Information

Application Number
JP2024116067
Authority / Receiving Office
JP · JP
Patent Type
Applications
Current Assignee / Owner
Filing Date
2024-07-19
Publication Date
2026-01-29

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Abstract

To predict a final result obtained through an advertisement by using information related to the advertisement submitted from an advertiser.SOLUTION: An information processing apparatus includes a generation unit and a prediction unit. The generation unit generates meta information related to the advertisement by using text information related to the advertisement and image information related to the advertisement. The prediction unit predicts a conversion probability that a user who has taken a predetermined action with respect to the advertisement reaches a predetermined conversion by using the meta information generated by the generation unit.SELECTED DRAWING: Figure 7
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