Electronic shelf label management system, electronic shelf label management method, and program

Abstract

This invention provides an electronic shelf label management system, an electronic shelf label management method, and a program that enable easy modification of the display of electronic shelf labels to suit the specific circumstances of each product, thereby improving the appeal of the products. [Solution] An electronic shelf label management system comprising: an analysis unit that analyzes measures in relation to input conditions based on the relationship between past measures implemented for the promotion of product sales and factors influencing the formulation of such measures; a display generation unit that generates electronic shelf label display information suitable for implementing the measures indicated by the analysis results under the input conditions, based on product information relating to the product, past results relating to electronic shelf label display information displayed on electronic shelf labels as a result of the implementation of such measures and factors influencing the generation of such electronic shelf label display information; and an output control unit that displays the electronic shelf label display information on the electronic shelf label.

Description

Technical Field

[0006] , ,

[0005] , ,

[0001] The present invention relates to an electronic shelf label management system, an electronic shelf label management method, and a program.

Background Art

[0002] In recent years, in stores that sell products, the number of stores using electronic shelf labels (ESL: Electric Shelf Label) to display product information for each product has been increasing. The layout when installing electronic shelf labels in a store, the display content and display method of the electronic shelf labels, etc. are created according to a format.

[0003] For example, Patent Document 1 below discloses a technique for displaying information on an electronic shelf label according to a prepared format.

Prior Art Documents

Patent Documents

[0004]

Patent Document 1

Summary of the Invention

Problems to be Solved by the Invention

[0005] However, using a prepared format for the display of electronic shelf labels makes the display of electronic shelf labels uniform. While a uniform display makes it easier for consumers to understand the display content, when consumers are accustomed to the display, the appeal power of the product due to the display method is reduced. Therefore, it is desired that the display of the electronic shelf label can be appropriately changed according to the situation for each product, but it has been difficult to consider appropriate display content for each product.

[0006] In view of the above problems, an object of the present invention is to provide an electronic shelf label management system, an electronic shelf label management method, and a program that can easily change the display of an electronic shelf label to an appropriate display according to the situation of each product and improve the appeal power of the product. [Means for solving the problem]

[0007] To solve the above-mentioned problems, an electronic shelf label management system according to one aspect of the present invention comprises: an analysis unit that analyzes measures in relation to input conditions based on the relationship between the results of measures previously implemented for the promotion of product sales and factors that influence the formulation of such measures; a display generation unit that generates electronic shelf label display information suitable for implementing the measures indicated by the analysis results under the input conditions, based on product information relating to the product, the results of electronic shelf label display information displayed on the electronic shelf label as a result of the implementation of the measures and factors that influence the generation of the electronic shelf label display information; and an output control unit that displays the electronic shelf label display information on the electronic shelf label.

[0008] An electronic shelf label management method according to one aspect of the present invention is an electronic shelf label management method performed by a computer, which includes: an analysis process that analyzes measures in relation to input conditions based on the relationship between the results of measures previously implemented for the promotion of product sales and factors that influence the formulation of such measures; a display generation process that generates electronic shelf label display information suitable for implementing the measures indicated by the analysis results under the input conditions, based on the relationship between product information relating to the product, the results of electronic shelf label display information displayed on the electronic shelf label as a result of the implementation of the measures and factors that influence the generation of the electronic shelf label display information; and an output control process that displays the electronic shelf label display information on the electronic shelf label.

[0009] A program according to one aspect of the present invention is a program for causing a computer to function as: an analysis means for analyzing measures in response to input conditions based on the relationship between past performance of measures implemented for the promotion of product sales and factors influencing the formulation of such measures; a display generation means for generating electronic shelf label display information suitable for implementing the measures indicated by the analysis results under the input conditions, based on product information relating to the product, past performance of electronic shelf label display information displayed on electronic shelf labels as a result of the implementation of the measures and factors influencing the generation of the electronic shelf label display information; and an output control means for displaying the electronic shelf label display information on the electronic shelf label. [Effects of the Invention]

[0010] According to the present invention, the display on electronic shelf labels can be easily changed to an appropriate display according to the situation of each product, thereby improving the appeal of the products. [Brief explanation of the drawing]

[0011] [Figure 1] This figure shows an example of the configuration of the electronic shelf label management system according to this embodiment. [Figure 2] This block diagram shows an example of the functional configuration of the analytical learning device according to this embodiment. [Figure 3] This block diagram shows an example of the functional configuration of the display learning device according to this embodiment. [Figure 4] This is a block diagram showing an example of the functional configuration of the electronic shelf label management device according to this embodiment. [Figure 5] This is a block diagram showing an example of the functional configuration of an electronic shelf label according to this embodiment. [Figure 6] This figure shows an example of the electronic shelf label display information shown on the electronic shelf label according to this embodiment. [Figure 7] This figure shows an example of the electronic shelf label display information shown on the electronic shelf label according to this embodiment. [Figure 8] This figure shows an example of the electronic shelf label display information shown on the electronic shelf label according to this embodiment. [Figure 9]It is a sequence diagram showing an example of the flow of the analysis learning process according to this embodiment. [Figure 10] It is a sequence diagram showing an example of the flow of the display learning process according to this embodiment. [Figure 11] It is a sequence diagram showing an example of the flow of the electronic shelf label display control process according to this embodiment. [Figure 12] It is a flowchart showing an example of the flow of the analysis process according to this embodiment. [Figure 13] It is a flowchart showing an example of the flow of the display generation process according to this embodiment. [Figure 14] It is a sequence diagram showing an example of the flow of the electronic shelf label display control process in a modified example according to this embodiment.

Mode for Carrying Out the Invention

[0012] Hereinafter, embodiments of the present invention will be described in detail with reference to the drawings.

[0013] <1. Configuration of the Electronic Shelf Label Management System> Referring to FIG. 1, the configuration of the electronic shelf label management system according to this embodiment will be described. FIG. 1 is a diagram showing an example of the configuration of the electronic shelf label management system according to this embodiment.

[0014] The electronic shelf label management system 1 shown in FIG. 1 is a system for managing information related to electronic shelf labels and controlling the display of electronic shelf labels based on such information. The electronic shelf label management system 1 is used, for example, in areas where products of retail distribution companies are sold. Areas where products of retail distribution companies are sold are, for example, permanent stores, temporary sales areas, etc. Permanent stores are, for example, stores (retail stores) such as supermarkets, convenience stores, drugstores, home appliance量贩 stores, etc. Temporary sales areas are sales areas used, for example, in event venues, pop-up stores, mobile sales, etc., and are not limited to stores. Note that the location where the electronic shelf label management system 1 is used is not limited to such examples. Also, the area where products are sold and the location where the electronic shelf label management system 1 is used may be either indoors or outdoors.

[0015] Information related to the product that is the installation target of the electronic shelf label is displayed on the electronic shelf label. The information displayed on the electronic shelf label (hereinafter also referred to as "electronic shelf label display information") is generated based on information related to the sale of the product (hereinafter also referred to as "product sales information"). Product sales information is, for example, product information, sales promotion information, etc. Product information is information related to the product and is information corresponding to the product master. Product information is, for example, information including product name, product code, classification, manufacturer name, price (cost price, selling price, etc.), product specifications, JAN (Japanese Article Number) code, etc. The JAN code is an example of product identification information and is unique information for each product. Sales promotion information is information related to the promotion of product sales (for example, sales, point awarding, etc.). Sales promotion information is, for example, information including discounted price, awarded points, sales promotion period (start date and time and end date and time), etc.

[0016] Electronic shelf label information is generated as an image (hereinafter also referred to as "electronic shelf label image") that displays product information and promotional information, based on product sales information. The electronic shelf label image displays product information such as product name, manufacturer name, specifications, and price (base price and tax-inclusive price) as part of the product sales information. If it is within a promotion period, the electronic shelf label image displayed on the electronic shelf label of a product that is part of the promotion will also display promotional information as part of the product sales information. Promotional information includes information such as whether the product is part of a promotion and the number of points awarded for purchase.

[0017] Furthermore, the electronic shelf label display image may also display a product code symbol. The code symbol is generated, for example, based on the product's JAN code. The code symbol may be either a one-dimensional symbol (one-dimensional code) or a two-dimensional symbol (two-dimensional code).

[0018] The electronic shelf label management system 1 controls the display of electronic shelf labels using, for example, AI (Artificial Intelligence). Based on performance information and factor information, the electronic shelf label management system 1 trains the AI ​​on the relationship between each piece of information and the measures taken, and the relationship between each piece of information and the display of electronic shelf labels. Using the trained AI, the electronic shelf label management system 1 analyzes the measures taken in response to the input conditions, generates electronic shelf label display information according to the analysis results, and controls the display of electronic shelf labels. Performance information refers to information that shows the actual sales performance of a product, such as information on the effectiveness of a campaign, sales promotion, output performance, and sales performance. Factor information refers to information that shows the factors that influence the sales of a product, such as internal factors and external factors. Analysis results refer to results of trend analysis based on data from a database that has been collected and stored, such as purchase history; results of analysis based on market trends from marketing and SNS (Social Networking Service); results calculated based on customer trend forecasts taking into account the current economic situation and forecasts; results of analysis on inventory levels (e.g., whether there is a lot or not); results of analysis on expiration dates (e.g., whether it is near or not); and results of analysis on seasonal products.

[0019] The policy performance information is information that shows policies implemented in the past. Examples of policies include implementing promotions tailored to the customer base, changing product shelf layouts (placement, number of facings, etc.), changing the display of electronic shelf labels, and changing the size of electronic shelf labels.

[0020] Sales promotion performance information is information that shows the sales promotion results achieved by implementing measures. Sales promotion performance information includes, for example, sales information, customer attribute information, and inventory information. Sales information shows the sales results achieved by implementing measures. Customer attribute information shows the attributes of customers who visited the store as a result of implementing measures. Inventory information shows the changes in inventory as a result of implementing measures.

[0021] The output history information is information that shows the past output content of the product's electronic shelf label 80. The output content includes, for example, elements related to the display of the electronic shelf label 80, such as the layout of the display, font type, font size, presence or absence of a mark, type of mark, presence or absence of POP (Point of Purchase advertising), and display color, as well as elements related to the light-emitting element, such as the light emission pattern of the LED (Light-Emitting Diode).

[0022] Sales performance information indicates the sales status of products when electronic shelf labels 80 are installed. This information includes sales environment information, sales performance information, and other relevant data.

[0023] Sales environment information refers to information about the sales environment of a product. This includes, for example, information such as electronic shelf label information and shelf allocation information.

[0024] Electronic shelf label information refers to information about electronic shelf labels 80 installed in stores that display product information. Electronic shelf label information includes, for example, identification information of the electronic shelf label 80, information about the installation of the electronic shelf label 80, and information about the display of the electronic shelf label 80.

[0025] Shelf allocation information refers to information about how products are displayed on shelves. This information includes, for example, the location of shelves in the store, the shelf on which each product is placed, the product's position on the shelf, and the number of product faces. Note that shelf allocation information may vary from store to store.

[0026] Sales performance information is information that shows the sales performance of products on which electronic shelf labels 80 are installed. Sales performance information includes, for example, sales information, customer attribute information, and inventory information.

[0027] Internal factor information refers to factors that influence product sales in stores, specifically those caused by events within the store. Examples of internal factor information include year-on-year sales comparisons, in-store promotion plans, inventory levels, and sales trends. This type of internal factor information is typically held by businesses such as retail and distribution companies. Furthermore, internal factor information is also used in policy formulation. In other words, internal factor information is information that indicates the factors that influence policy formulation.

[0028] External factors refer to information that influences product sales in stores, specifically those caused by events outside the store. Examples of external factors include social media information, manufacturer promotions, seasonal and weather conditions, and regional characteristics. This external factors information is held by organizations such as social media providers, manufacturers, and the Japan Meteorological Agency. Social media information can be obtained, for example, from posts on social media. Information on manufacturer promotions can be obtained from manufacturers' websites. Information on seasonal and weather conditions can be obtained, for example, from the Japan Meteorological Agency's website. Furthermore, external factor information is also used in generating electronic shelf label information. In other words, external factor information is information that indicates factors that influence the generation of electronic shelf label information.

[0029] As shown in Figure 1, the electronic shelf label management system 1 comprises a management terminal 10, a user terminal 20, an internal management system 30, an external factors system 40, an analysis and learning device 50, a display and learning device 60, an electronic shelf label management device 70, and electronic shelf labels 80. Networks (NW) can include various configurations for exchanging information, such as LANs (Local Area Networks), WANs (Wide Area Networks), telephone networks (mobile phone networks, fixed-line telephone networks, etc.), regional IP (Internet Protocol) networks, and the Internet.

[0030] (1) Management terminal 10 The management terminal 10 is a terminal operated by a user (e.g., an administrator) to manage information about products. The management terminal 10 can be, for example, a smartphone, a tablet, a PC (Personal Computer), or a dedicated handheld terminal (e.g., a PDA: Personal Digital Assistant). The management terminal 10 is communicated via a network NW to the internal management system 30, the external factors system 40, the analysis and learning device 50, the display and learning device 60, and the electronic shelf label management device 70.

[0031] In communication with the internal management system 30, the management terminal 10 sends a request for the linking of learning data. The administrator operates the management terminal 10 to select information to be used as learning data from the information managed by the internal management system 30. After selection, the administrator operates the management terminal 10 to send a linking request to the internal management system 30 to link the selected information as learning data to the analysis learning device 50 and the display learning device 60.

[0032] In communication with the external factor system 40, the management terminal 10 sends a request for the linking of learning data. The administrator operates the management terminal 10 to select information to be used as learning data from the information managed by the external factor system 40. After selection, the administrator operates the management terminal 10 to send a linking request to the external factor system 40 to link the selected information as learning data to the analysis learning device 50 and the display learning device 60.

[0033] In communication with the analysis and learning device 50, the management terminal 10 transmits requests related to the generation (training) of an analysis model. The administrator operates the management terminal 10 to send requests to the analysis and learning device 50, such as requests for the creation of training data, requests for analysis training, and requests for linking analysis models.

[0034] In communication with the display learning device 60, the management terminal 10 transmits requests related to the generation (learning) of the display generation model. The administrator operates the management terminal 10 to send requests to the display learning device 60, such as requests for the creation of learning data, requests for learning display generation, and requests for linking display generation models.

[0035] In communication with the electronic shelf label management device 70, the management terminal 10 sends a request for the linking of learning data. The administrator operates the management terminal 10 to select information to be used as learning data from the information managed by the electronic shelf label management device 70. After selection, the administrator operates the management terminal 10 to send a linking request to the electronic shelf label management device 70 to link the selected information as learning data to the analysis learning device 50 and the display learning device 60. Furthermore, in communication with the electronic shelf label management device 70, the management terminal 10 transmits product sales information such as product information and promotional information. The management terminal 10 transmits product sales information entered by the administrator, for example, to the electronic shelf label management device 70 for registration.

[0036] The management terminal 10 displays various UIs (User Interfaces) through an application (hereinafter also referred to as the "management app") that allows the administrator to manage the electronic shelf label management system 1. The administrator can manage the electronic shelf label management system 1 by operating the UI displayed on the management terminal 10 via the management app. The functionality of the management application may be provided by installing the management application on the management terminal 10 (i.e., a native application), or by a web system (i.e., a web application). In the case of a web application, the management application is managed on a server, and its functionality is provided via a web browser.

[0037] (2) User terminal 20 The user terminal 20 is a terminal operated by the user to perform tasks related to the electronic shelf labels 80. The user terminal 20 may be, for example, a dedicated handheld terminal (e.g., a PDA), a smartphone, a tablet, or a wearable device. The user terminal 20 is connected to the electronic shelf label management device 70 via a network NW in a communicative manner.

[0038] In communication with the electronic shelf label management device 70, the user terminal 20 transmits display requests, target information, display change requests, etc., and receives electronic shelf label display information. A display request is a request to display electronic shelf label display information on the electronic shelf label 80. The target information is information that indicates the electronic shelf label 80 or product to be changed. The target information is, for example, the electronic shelf label ID or product ID. A display change request is a request to change the display on the electronic shelf label 80 from the currently displayed electronic shelf label display information to newly generated electronic shelf label display information.

[0039] The user terminal 20 displays various UI elements through an application (hereinafter also referred to as the "user app") that allows the user to use the electronic shelf label management system 1. The user can use the electronic shelf label management system 1 by operating the UI displayed on the user terminal 20 through the user app. The functionality of the user application may be provided by installing the user application on the user terminal 20 (i.e., a native application), or by a web system (i.e., a web application). In the case of a web application, the user application is managed on a server, and its functionality is provided via a web browser.

[0040] (3) Internal control system 30 The internal management system 30 is a system for managing internal factor information and performance information. The internal management system 30 is composed of, for example, one or more PCs or server devices (for example, a cloud server). The internal management system 30 may be one or more systems depending on the type of internal factor information and performance information. The internal management system 30 is communicated via a network NW to a management terminal 10, an analysis and learning device 50, a display and learning device 60, and an electronic shelf label management device 70.

[0041] In communication with the management terminal 10, the internal management system 30 receives a request for the sharing of learning data. In communication with the analysis learning device 50 and the display learning device 60, the internal management system 30 transmits internal factor information and performance information as learning data. In communication with the electronic shelf label management device 70, the internal management system 30 transmits internal factor information as input data for analysis.

[0042] (4) External Factor System 40 The external factors system 40 is a system for managing external factors information. The external factors system 40 is composed of, for example, one or more PCs or server devices (e.g., a cloud server). The external factors system 40 may be one or more systems depending on the type of external factors information. The external factors system 40 is communicated via a network NW to a management terminal 10, an analysis and learning device 50, a display and learning device 60, and an electronic shelf label management device 70.

[0043] In communication with the management terminal 10, the external factor system 40 receives a request for the sharing of learning data. In communication with the analysis learning device 50 and the display learning device 60, the external factor system 40 transmits external factor information as learning data. In communication with the electronic shelf label management device 70, the external factor system 40 transmits external factor information as input data for display generation.

[0044] (5) Analysis and learning device 50 The analytical learning device 50 is a device that generates analytical models. The analytical learning device 50 is composed of, for example, one or more PCs or server devices (for example, a cloud server). The analytical learning device 50 is communicated via a network NW to the management terminal 10, the internal management system 30, the external factor system 40, and the electronic shelf label management device 70.

[0045] In communication with the management terminal 10, the analysis and learning device 50 receives a request regarding the generation (learning) of an analysis model. In communication with the internal management system 30, the analytical learning device 50 receives internal factor information and performance information as learning data. In communication with the external factor system 40, the analysis and learning device 50 receives external factor information as learning data. In communication with the electronic shelf label management device 70, the analysis and learning device 50 receives product sales information such as product information and promotional information as learning data and transmits an analysis model.

[0046] (6) Display learning device 60 The display learning device 60 is a device that generates a display generation model. The display learning device 60 is composed of, for example, one or more PCs or server devices (for example, a cloud server). The display learning device 60 is communicated via a network NW to the management terminal 10, the internal management system 30, the external factor system 40, and the electronic shelf label management device 70.

[0047] In communication with the management terminal 10, the display learning device 60 receives a request regarding the generation (learning) of a display generation model. In communication with the internal management system 30, the display learning device 60 receives internal factor information and performance information as learning data. In communication with the external factor system 40, the display learning device 60 receives external factor information as learning data. In communication with the electronic shelf label management device 70, the display learning device 60 receives product sales information such as product information and promotional information as learning data and transmits a display generation model.

[0048] (7) Electronic shelf label management device 70 The electronic shelf label management device 70 is a device that manages information related to the electronic shelf labels 80 and controls the display of the electronic shelf labels 80. The information managed by the electronic shelf label management device 70 includes, for example, product sales information such as product information and promotional information, and electronic shelf label display information. The electronic shelf label management device 70 is composed of, for example, one or more PCs or server devices (for example, a cloud server). The electronic shelf label management device 70 is communicated via a network NW to a management terminal 10, a user terminal 20, an internal management system 30, an external factor system 40, an analysis and learning device 50, a display learning device 60, and the electronic shelf labels 80.

[0049] In communication with the management terminal 10, the electronic shelf label management device 70 receives requests for linking learning data, product sales information such as product information to be registered and promotional information. In communication with the user terminal 20, the electronic shelf label management device 70 receives display requests, target information, display change requests, etc., and transmits electronic shelf label display information. In communication with the internal management system 30, the electronic shelf label management device 70 receives internal factor information as input data for analysis. In communication with the external factor system 40, the electronic shelf label management device 70 receives external factor information as input data for display generation. In communication with the analysis and learning device 50, the electronic shelf label management device 70 transmits product sales information such as product information and promotional information as learning data and receives an analysis model. In communication with the display learning device 60, the electronic shelf label management device 70 transmits product sales information such as product information and promotional information as learning data and receives a display generation model. In communication with the electronic shelf label 80, the electronic shelf label management device 70 transmits the electronic shelf label display information.

[0050] (8)Electronic shelf label 80 The electronic shelf label 80 is a terminal device that displays electronic shelf label information. The electronic shelf label 80 is associated with a product and displays the product sales information of the associated product as electronic shelf label information. The electronic shelf label 80 is communicated with the electronic shelf label management device 70. In communication with the electronic shelf label management device 70, the electronic shelf label 80 receives electronic shelf label display information.

[0051] The electronic shelf label 80 may be equipped with a light-emitting element such as an LED, or it may be a terminal device capable of communication via short-range wireless communication. Examples of short-range wireless communication include Bluetooth® and NFC (Near Field Communication).

[0052] <2. Functional Configuration of the Analytical Learning Device> The configuration of the electronic shelf label management system 1 according to this embodiment has been described above. Next, the functional configuration of the analysis and learning device 50 according to this embodiment will be described with reference to Figure 2. Figure 2 is a block diagram showing an example of the functional configuration of the analysis and learning device 50 according to this embodiment. As shown in Figure 2, the analysis and learning device 50 comprises a communication unit 510, a storage unit 520, and a control unit 530.

[0053] (1) Communications Section 510 The communication unit 510 has the function of sending and receiving various types of information. The communication unit 510 is connected to the management terminal 10, the internal management system 30, the external factor system 40, and the electronic shelf label management device 70 via the network NW, and sends and receives various types of information.

[0054] (2) Storage section 520 The memory unit 520 has the function of storing various types of information. The memory unit 520 is composed of storage media provided as hardware by the analysis and learning device 50, such as an HDD (Hard Disk Drive), SSD (Solid State Drive), flash memory, EEPROM (Electrically Erasable Programmable Read Only Memory), RAM (Random Access read / write Memory), ROM (Read Only Memory), or any combination of these storage media. As shown in Figure 2, the storage unit 520 stores the training dataset DS1 created by the data processing unit 532 (described later), the analysis model MD1 generated by the learning unit 533 (described later), and so on.

[0055] (3) Control unit 530 The control unit 530 has the function of controlling the overall operation of the analysis and learning device 50. The control unit 530 is implemented, for example, by causing the CPU (Central Processing Unit) or GPU (Graphics Processing Unit) provided as hardware in the analysis and learning device 50 to execute a program. As shown in Figure 2, the control unit 530 includes a data acquisition unit 531, a data processing unit 532, a learning unit 533, and an output processing unit 534.

[0056] (3-1) Data acquisition unit 531 The data acquisition unit 531 has the function of acquiring various types of data. For example, the data acquisition unit 531 acquires learning data that the communication unit 510 receives from the internal management system 30, the external factor system 40, and the electronic shelf label management device 70.

[0057] (3-2) Data processing unit 532 The data processing unit 532 has functions for performing various data processing tasks. For example, the data processing unit 532 creates a training dataset DS1 based on the training data acquired by the data acquisition unit 531.

[0058] (3-3) Learning Department 533 The learning unit 533 has the function of generating a trained model by machine learning. For example, the learning unit 533 uses the training dataset DS1 created by the data processing unit 532 to learn about the relationships between multiple pieces of information that affect product sales. In learning these relationships, the learning unit 533 learns the correspondence between past measures (measure performance information) shown in the training dataset DS1, information indicating factors that influence the formulation of measures (factor information), and sales promotion results from the implementation of measures (sales promotion performance information).

[0059] The learning unit 533 can learn, through training using the training dataset DS1, what factors influence the implementation of various measures and what kind of sales promotion results can be obtained. For example, the learning unit 533 analyzes the factors that caused sales to increase or decrease as a result of a measure. Based on this analysis, the learning unit 533 can propose measures that increase sales and avoid proposing measures that decrease sales. As a result of the learning process, the learning unit 533 generates an analysis model MD1 (trained model) that can analyze and output measures for the input conditions. The conditions input to the analysis model MD1 are, for example, internal factor information.

[0060] (3-4) Output processing unit 534 The output processing unit 534 has the function of processing various types of information for output. For example, the output processing unit 534 transmits the analysis model MD1 generated by the learning unit 533 from the communication unit 510 to the electronic shelf label management device 70.

[0061] <3. Functional Configuration of the Display Learning Device> The functional configuration of the analysis learning device 50 according to this embodiment has been described above. Next, the functional configuration of the display learning device 60 according to this embodiment will be described with reference to Figure 3. Figure 3 is a block diagram showing an example of the functional configuration of the display learning device 60 according to this embodiment. As shown in Figure 3, the display learning device 60 comprises a communication unit 610, a storage unit 620, and a control unit 630.

[0062] (1) Communications Section 610 The communication unit 610 has the function of sending and receiving various types of information. The communication unit 610 is connected to the management terminal 10, the internal management system 30, the external factor system 40, and the electronic shelf label management device 70 via the network NW, and sends and receives various types of information.

[0063] (2) Storage section 620 The storage unit 620 has the function of storing various types of information. The storage unit 620 is composed of storage media provided as hardware by the display learning device 60, such as an HDD, SSD, flash memory, EEPROM, RAM, ROM, or any combination of these storage media. As shown in Figure 3, the storage unit 620 stores the learning dataset DS2 created by the data processing unit 632 (described later), the display generation model MD2 generated by the learning unit 633 (described later), and the like.

[0064] (3) Control unit 630 The control unit 630 has the function of controlling the overall operation of the display learning device 60. The control unit 630 is implemented, for example, by causing the CPU or GPU provided as hardware in the display learning device 60 to execute a program. As shown in Figure 3, the control unit 630 includes a data acquisition unit 631, a data processing unit 632, a learning unit 633, and an output processing unit 634.

[0065] (3-1) Data acquisition unit 631 The data acquisition unit 631 has the function of acquiring various types of data. For example, the data acquisition unit 631 acquires learning data received by the communication unit 610 from the internal management system 30, the external factor system 40, and the electronic shelf label management device 70.

[0066] (3-2) Data processing unit 632 The data processing unit 632 has functions for performing various data processing tasks. For example, the data processing unit 632 creates a training dataset DS2 based on the training data acquired by the data acquisition unit 631.

[0067] (3-3) Learning Department 633 The learning unit 633 has the function of generating a trained model by machine learning. For example, the learning unit 633 uses the training dataset DS2 created by the data processing unit 632 to learn about the relationships between multiple pieces of information that influence the display decision. In learning these relationships, the learning unit 633 learns the correspondence between information about the product (product information), electronic shelf label display information displayed on the electronic shelf label 80 as a result of the implementation of the measure (measure performance information), information indicating factors that influence the generation of the electronic shelf label display information (external factor information), and the sales status of the product while the electronic shelf label 80 displaying the electronic shelf label display information is installed (sales performance information).

[0068] The learning unit 633 can learn, through learning using the learning dataset DS2, what kind of sales results were obtained when electronic shelf label display information generated based on what measures were used for what products was displayed on the electronic shelf label 80 under what external factors. For example, the learning unit 633 analyzes the factors that caused sales to increase or decrease due to the display of electronic shelf labels 80 based on the measures during learning. Based on this analysis, the learning unit 633 can propose electronic shelf label displays 80 that increase sales in accordance with the measures, or refrain from proposing electronic shelf label displays 80 that decrease sales in accordance with the measures. As a result of the learning process, the learning unit 633 generates a display generation model MD2 (trained model) capable of generating a display for the input conditions. The conditions input to the display generation model MD2 are, for example, the results of the policy analysis by the analysis model MD1 and information on external factors.

[0069] (3-4) Output processing unit 634 The output processing unit 634 has the function of processing various types of information for output. For example, the output processing unit 634 transmits the display generation model MD2 generated by the learning unit 633 from the communication unit 610 to the electronic shelf label management device 70.

[0070] <4. Functional Configuration of the Electronic Shelf Label Management System> The functional configuration of the display learning device 60 according to this embodiment has been described above. Next, the functional configuration of the electronic shelf label management device 70 according to this embodiment will be described with reference to Figure 4. Figure 4 is a block diagram showing an example of the functional configuration of the electronic shelf label management device 70 according to this embodiment. As shown in Figure 4, the electronic shelf label management device 70 comprises a communication unit 710, a storage unit 720, and a control unit 730.

[0071] (1) Communications Section 710 The communication unit 710 has the function of sending and receiving various types of information. The communication unit 610 is connected via the network NW to the management terminal 10, the user terminal 20, the internal management system 30, the external factor system 40, the analysis and learning device 50, the display and learning device 60, and the electronic shelf label 80, and sends and receives various types of information.

[0072] (2) Storage section 720 The storage unit 720 has the function of storing various types of information. The storage unit 720 is composed of storage media provided as hardware by the electronic shelf label management device 70, such as HDD, SSD, flash memory, EEPROM, RAM, ROM, or any combination of these storage media. As shown in Figure 4, the memory unit 720 stores the analysis model MD1 generated by the analysis learning device 50, the display generation model MD2 generated by the display learning device 60, and so on.

[0073] (3) Control unit 730 The control unit 730 has the function of controlling the overall operation of the electronic shelf label management device 70. The control unit 730 is implemented, for example, by causing the CPU or GPU provided as hardware in the electronic shelf label management device 70 to execute a program. As shown in Figure 4, the control unit 730 comprises an acquisition unit 731, an analysis unit 732, a display generation unit 733, and an output control unit 734.

[0074] (3-1) Acquisition part 731 The acquisition unit 731 has the function of performing various acquisitions. For example, the acquisition unit 731 acquires product sales information received by the communication unit 710 from the management terminal 10 and stores it in the storage unit 720. The acquisition unit 731 also acquires the analysis model MD1 received by the communication unit 710 from the analysis learning device 50 and stores it in the storage unit 720. The acquisition unit 731 also acquires the display generation model MD2 received by the communication unit 710 from the display learning device 60 and stores it in the storage unit 720.

[0075] The acquisition unit 731 acquires information that will be used as input for the analysis process described later (analysis input information). For example, the acquisition unit 731 acquires target information received by the communication unit 710 from the user terminal 20. The acquisition unit 731 also acquires performance information and internal factor information from the internal management system 30 via the communication unit 710.

[0076] The acquisition unit 731 acquires information that will be used as input for the display generation process described later (display generation input information). For example, the acquisition unit 731 acquires the analysis results generated by the analysis unit 732 in the analysis process. The acquisition unit 731 also acquires external factor information from the external factor system 40 via the communication unit 710.

[0077] (3-2)Analysis Department 732 The analysis unit 732 has the function of analyzing measures. The analysis unit 732 analyzes measures for input conditions based on the relationship between the results of measures implemented in the past for the promotion of product sales and the factors that influence the formulation of measures. The results of measures implemented in the past for the promotion of product sales include measure performance information and sales promotion performance information included in the performance information acquired by the acquisition unit 731. The factors that influence the formulation of measures include information such as year-on-year sales comparison, improvisation plan, inventory status, and sales trends included in the internal factor information acquired by the acquisition unit 731. The relationships between each piece of information have been learned by the analysis model MD1.

[0078] The analysis unit 732 analyzes the measures for products associated with the electronic shelf labels 80 that display electronic shelf label information and that have been selected as targets for display change. The analysis unit 732 inputs the analysis input information acquired by the acquisition unit 731 regarding the targets for display change indicated by the target information into the analysis model MD1 stored in the storage unit 720. The analysis unit 732 acquires the analysis output information output from the analysis model MD1 by inputting the analysis input information. Based on this analysis output information, the analysis unit 732 generates the analysis results for the measures.

[0079] The measures analyzed by the analysis unit 732 include, for example, measures related to the display of electronic shelf labels 80. Examples of measures related to the display of electronic shelf labels 80 include changing the marks that indicate whether an item is on sale or the number of points awarded, and changing the size of the marks.

[0080] Furthermore, the analysis model MD1 learns using external factor information as one of the factor information. Therefore, the analysis unit 732 can analyze measures that take external factors into account by inputting external factor information as input information to the analysis model MD1. For example, if there is a product that has become a hot topic on social media, the analysis unit 732 will analyze measures such as displaying information indicating that it is a hot topic on social media.

[0081] (3-3) Display generation unit 733 The display generation unit 733 has the function of generating electronic shelf label display information. Based on the relationship between product information about the product, the actual results regarding the electronic shelf label display information displayed on the electronic shelf label 80 as a result of the implementation of the measures, and the factors that influence the generation of the electronic shelf label display information, the display generation unit 733 generates electronic shelf label display information suitable for implementing the measures indicated by the analysis results under the input conditions. The actual results regarding the electronic shelf label display information displayed on the electronic shelf label 80 as a result of the implementation of the measures include measure performance information and sales performance information included in the performance information acquired by the acquisition unit 731. The factors that influence the generation of electronic shelf label display information include SNS information, manufacturer promotions, seasonal / weather and regional characteristics included in the external factor information acquired by the acquisition unit 731. The display generation model MD2 has already learned the relationships between each piece of information.

[0082] The display generation unit 733 generates electronic shelf label display information for display changes based on the analysis results from the analysis unit 732. The display generation unit 733 inputs the display generation input information acquired by the acquisition unit 731 regarding the display change target indicated by the target information, and the analysis results generated by the analysis unit 732, into the display generation model MD2 stored in the storage unit 720. The display generation unit 733 acquires the display generation output information output from the display generation model MD2 by inputting the display generation input information and the analysis results. The display generation unit 733 generates electronic shelf label display information based on the said display generation output information.

[0083] The display generation unit 733 generates electronic shelf label display information that changes the elements related to the display of the electronic shelf label 80 so as to produce an output that has a sales promotion effect, according to the content of the analysis results and external factor information used as input information. For example, the display generation unit 733 generates electronic shelf label display information that responds to real-time changes in the situation indicated by the external factor information. One example is changes in trends on social media or changes in weather. Changes in the display elements of the electronic shelf label 80 include changes in layout, font type, font size, presence or absence of marks, type of marks, presence or absence of POP, and display color. As an example, the display generation unit 733 displays marks that have a sales promotion effect according to the measures indicated by the analysis results as an output with a sales promotion effect. Examples of marks include marks indicating that the product is on sale on rainy days, marks indicating that the product is a recommended product of our store, marks indicating that the product is a new release, marks indicating that the product is the No. 1 best-selling product, marks indicating that the product is featured in a flyer, and marks indicating that the product is trending on social media.

[0084] (3-4) Output control unit 734 The output control unit 734 has a function to control various outputs. For example, the output control unit 734 displays electronic shelf label information on the electronic shelf label 80. When a user requests the display of electronic shelf label information, the output control unit 734 displays the electronic shelf label information that is available at that time on the electronic shelf label 80. When a user requests a change in the display of electronic shelf label information, the output control unit 734 changes the display of the electronic shelf label 80 to the newly generated electronic shelf label information by the display generation unit 733, from the currently displayed electronic shelf label information.

[0085] The output control unit 734 may change the output of the electronic shelf label 80 depending on whether the measure is derived by AI or not. If the measure is derived by AI, the output control unit 734 displays electronic shelf label display information on the electronic shelf label 80 indicating that it is derived by AI. The electronic shelf label display information indicating that it is derived by AI may be, for example, text or marks (images) indicating "AI's pick" or "AI's recommendation". Also, if the measure is derived by AI, the output control unit 734 may make the light-emitting element of the electronic shelf label 80 emit light in a light emission pattern that is performed only when the measure is derived by AI.

[0086] On the other hand, if the measure is not derived by AI, the output control unit 734 may display information on the electronic shelf label 80 indicating that it is not derived by AI. This information may include text or marks (images) indicating that the measure is not derived by AI, such as "Manager's Recommendation" or "Manager's Choice." Furthermore, if the measure is not derived by AI, the output control unit 734 may illuminate the light-emitting element on the electronic shelf label 80 using a light-emitting pattern that is only implemented when the measure is not derived by AI.

[0087] In this way, by changing the output of the electronic shelf label 80 depending on whether or not the policy was derived by AI, it is possible to directly make it clear whether or not it is an AI-powered system. Furthermore, it can be expected that the system will have a unique appeal that only an AI-powered system can provide.

[0088] <5. Functional configuration of electronic shelf labels> The functional configuration of the electronic shelf label management device 70 according to this embodiment has been described above. Next, the functional configuration of the electronic shelf label 80 according to this embodiment will be described with reference to Figures 5 to 8. Figure 5 is a block diagram showing an example of the functional configuration of the electronic shelf label 80 according to this embodiment. As shown in Figure 5, the electronic shelf label 80 includes a communication unit 810, a storage unit 820, a control unit 830, and an output unit 840.

[0089] (1) Communications Unit 810 The communication unit 810 has the function of sending and receiving various types of information. For example, the communication unit 810 is connected to the electronic shelf label management device 70 via a network NW and sends and receives various types of information.

[0090] (2) Storage section 820 The storage unit 820 has the function of storing various types of information. The storage unit 820 is composed of a storage medium provided as hardware by the electronic shelf label 80, such as flash memory, EEPROM, RAM, ROM, or any combination of these storage media. The memory unit 820 stores, for example, electronic shelf label display information.

[0091] (3) Control unit 830 The control unit 830 has the function of controlling the overall operation of the electronic shelf label 80. For example, the control unit 830 is realized by causing the CPU, which is provided as hardware in the electronic shelf label 80, to execute a program. As shown in Figure 5, the control unit 830 includes an output processing unit 831.

[0092] (3-1) Output processing unit 831 The output processing unit 831 has the function of controlling the output of the electronic shelf label 80. For example, the output processing unit 831 displays the electronic shelf label display information to the output unit 840. The output processing unit 831 also controls the illumination (on, blinking, etc.) of light-emitting elements such as LEDs.

[0093] (4) Output section 840 The output unit 840 has the function of performing various outputs. For example, the output unit 840 displays electronic shelf label display information that is input based on the control of the output processing unit 831. The output unit 840 is implemented, for example, by a display provided as hardware by the electronic shelf label 80. This display is, for example, electronic paper.

[0094] Here, with reference to Figures 6 to 8, the electronic shelf label display information shown on the output unit 840 (display) of the electronic shelf label 80 will be explained. Figures 6 to 8 show examples of electronic shelf label display information shown on the electronic shelf label 80 according to this embodiment.

[0095] In the electronic shelf label 80 shown in Figure 6, the output unit 840 displays the electronic shelf label information for when the product is "canned mackerel". The output unit 840 also displays a mark MK1 indicating that the product is on sale during the rainy day sale. In the electronic shelf label 80 shown in Figure 7, the output unit 840 displays the electronic shelf label information for when the product is "canned mackerel". The output unit 840 also displays a mark MK2 indicating that it is a product advertised in a flyer. In the electronic shelf label 80 shown in Figure 8, the output unit 840 displays the electronic shelf label information for when the product is "canned mackerel". The output unit 840 also displays a mark MK3 indicating that the product is on sale during the rainy day sale. Furthermore, the output unit 840 also displays information in a speech bubble FD indicating that it is an AI recommendation. The information displayed in the speech bubble FD is, in other words, the electronic shelf label information indicating that it is a measure derived by AI. As shown in Figures 6 to 8, the product is "canned mackerel" in all cases, but the type of mark differs between Figures 6 and 7, and the overall layout differs between Figures 6 and 8. This is because the display generation unit 733 of the electronic shelf label management device 70 is estimated to produce different outputs that have a sales promotion effect depending on the situation at the time.

[0096] <6. Processing Flow> The functional configuration of the electronic shelf label 80 according to this embodiment has been described above. Next, the processing flow according to this embodiment will be described with reference to Figures 9 to 13.

[0097] (1) Flow of the analytical learning process The flow of the analytical learning process according to this embodiment will be explained with reference to Figure 9. Figure 9 is a sequence diagram showing an example of the flow of the analytical learning process according to this embodiment.

[0098] As shown in Figure 9, first, the internal management system 30 transmits (sends) learning data to the analysis and learning device 50 (step S101). When the internal management system 30 receives a transmission request from the management terminal 10, it transmits learning data such as policy performance information, sales promotion performance information, sales environment information, and internal factor information to the analysis and learning device 50.

[0099] Next, the external factor system 40 transmits (sends) learning data to the analysis and learning device 50 (step S102). When the external factor system 40 receives a transmission request from the management terminal 10, it transmits, for example, external factor information as learning data to the analysis and learning device 50.

[0100] Next, the electronic shelf label management device 70 transmits (sends) learning data to the analysis and learning device 50 (step S103). When the electronic shelf label management device 70 receives a transmission request from the management terminal 10, it transmits, for example, product information as learning data to the analysis and learning device 50.

[0101] Note that the processing order from step S101 to step S103 is not limited to the order shown in Figure 9, but may be any order.

[0102] The data acquisition unit 531 of the analysis learning device 50 acquires learning data (step S104). The data acquisition unit 531 acquires information such as policy performance information, sales promotion performance information, internal factor information, external factor information, product information, and sales environment information, which have been linked in steps S101 to S103, as learning data. Next, the data processing unit 532 of the analysis and learning device 50 creates a training dataset DS1 based on the training data acquired by the data acquisition unit 531 (step S105). Next, the learning unit 533 of the analysis learning device 50 learns about the analysis of policies based on the learning dataset DS1 created by the data processing unit 532 (step S106). Next, the learning unit 533 generates the analysis model MD1 based on the learning results (step S107). Next, the learning unit 533 stores the generated analysis model MD1 in the storage unit 520 (step S108).

[0103] Next, the output processing unit 534 of the analysis learning device 50 transmits (sends) the analysis model MD1 to the electronic shelf label management device 70 (step S109). When the communication unit 510 receives a transmission request from the management terminal 10, the output processing unit 534 transmits the analysis model MD1 stored in the storage unit 520 to the electronic shelf label management device 70. The electronic shelf label management device 70 stores the analysis model MD1 received by the communication unit 710 from the analysis learning device 50 in the storage unit 720 (step S110).

[0104] (2) Flow of the display learning process Referring to Figure 10, the flow of the display learning process according to this embodiment will be described. Figure 10 is a sequence diagram showing an example of the flow of the display learning process according to this embodiment.

[0105] As shown in Figure 10, first, the internal management system 30 transmits (sends) learning data to the display learning device 60 (step S201). When the internal management system 30 receives a transmission request from the management terminal 10, it transmits learning data such as output performance information, sales performance information, and sales environment information to the display learning device 60.

[0106] Next, the external factor system 40 transmits (sends) learning data to the display learning device 60 (step S202). When the external factor system 40 receives a transmission request from the management terminal 10, it transmits, for example, external factor information as learning data to the display learning device 60.

[0107] Next, the electronic shelf label management device 70 transmits (sends) learning data to the display learning device 60 (step S203). When the electronic shelf label management device 70 receives a transmission request from the management terminal 10, it transmits, for example, product information as learning data to the display learning device 60.

[0108] Note that the processing order from step S201 to step S203 is not limited to the order shown in Figure 10, but may be any order.

[0109] The data acquisition unit 631 of the display learning device 60 acquires learning data (step S204). The data acquisition unit 631 acquires the output performance information, sales performance information, sales environment information, external factor information, product information, etc., which have been linked in steps S201 to S203, as learning data. Next, the data processing unit 632 of the display learning device 60 creates a learning dataset DS2 based on the learning data acquired by the data acquisition unit 631 (step S205). Next, the learning unit 633 of the display learning device 60 learns about the generation of electronic shelf label display information based on the learning dataset DS2 created by the data processing unit 632 (step S206). Next, the learning unit 633 generates a display generation model MD2 based on the learning results (step S207). Next, the learning unit 633 stores the generated display generation model MD2 in the storage unit 620 (step S208).

[0110] Next, the output processing unit 634 of the display learning device 60 transmits (sends) the display generation model MD2 to the electronic shelf label management device 70 (step S209). When the communication unit 610 receives a transmission request from the management terminal 10, the output processing unit 634 transmits the display generation model MD2 stored in the storage unit 620 to the electronic shelf label management device 70. The electronic shelf label management device 70 stores the display generation model MD2 received by the communication unit 710 from the display learning device 60 in the storage unit 720 (step S210).

[0111] (3) Flow of electronic shelf label display control processing Referring to Figure 11, the flow of the electronic shelf label display control process according to this embodiment will be described. Figure 11 is a sequence diagram showing an example of the flow of the electronic shelf label display control process according to this embodiment.

[0112] As shown in Figure 11, first, the user performs a display operation on the user terminal 20 (step S301). In the display operation, the user performs tasks such as selecting the electronic shelf label 80 to be displayed and selecting the products to be displayed on the electronic shelf label 80. When the user terminal 20 receives a display operation from the user, it sends a display request to the electronic shelf label management device 70 (step S302). When sending the display request, the user terminal 20 also sends to the electronic shelf label management device 70 information indicating the electronic shelf label 80 to be displayed (e.g., electronic shelf label ID) and information indicating the product (e.g., product ID). The output control unit 734 of the electronic shelf label management device 70 transmits the electronic shelf label display information to the electronic shelf label 80 via the communication unit 710, causing it to be displayed (step S303). The electronic shelf label 80 displays the electronic shelf label display information received from the electronic shelf label management device 70 (step S304).

[0113] Next, the user performs an operation to select the item to be displayed on the user terminal 20 (step S305). The user terminal 20 transmits target information indicating the items to be changed, entered by the user, to the electronic shelf label management device 70 (step S306).

[0114] The analysis unit 732 of the electronic shelf label management device 70 performs analysis (step S307). Details of the analysis process will be described later with reference to Figure 12. After the analysis process, the display generation unit 733 of the electronic shelf label management device 70 performs the display generation process (step S308). Details of the display generation process will be described later with reference to Figure 13. After the display generation process, the output control unit 734 of the electronic shelf label management device 70 transmits the generated electronic shelf label display information to the user terminal 20 via the communication unit 710 (step S309).

[0115] The user terminal 20 displays the electronic shelf label display information received from the electronic shelf label management device 70 (step S310). The user confirms the electronic shelf label information displayed on the user terminal 20 (step S311). If the user finds no problem with the content of the electronic shelf label information displayed on the user terminal 20, the user decides to change the display of the electronic shelf label 80 in the electronic shelf label information (step S312). When the user terminal 20 decides to change the display, it sends a display change request to the electronic shelf label management device 70 so that the display on the electronic shelf label 80 is changed (step S313).

[0116] When the communication unit 710 of the electronic shelf label management device 70 receives a display change request from the user terminal 20, the output control unit 734 of the electronic shelf label management device 70 transmits the newly generated electronic shelf label display information from the display generation process to the electronic shelf label 80 (step S314). When the communication unit 810 receives electronic shelf label display information from the electronic shelf label management device 70, the output processing unit 831 of the electronic shelf label 80 changes the display of the output unit 840 to the received electronic shelf label display information (step S315).

[0117] (4) Flow of analysis processing Referring to Figure 12, the flow of the analysis process according to this embodiment will be described. Figure 12 is a flowchart of an example of the flow of the analysis process according to this embodiment. The flowchart shown in Figure 12 shows the detailed flow of the analysis process performed in step S307 shown in the sequence diagram of Figure 11.

[0118] As shown in Figure 12, first, the acquisition unit 731 of the electronic shelf label management device 70 acquires the target information received by the communication unit 710 from the user terminal 20 (step S401). Next, the acquisition unit 731 acquires internal factor information regarding the display change target indicated by the target information from the internal management system 30 via the communication unit 710 (step S402). Next, the analysis unit 732 of the electronic shelf label management device 70 analyzes the measures using the analysis model MD1 stored in the storage unit 720, based on the internal factor information acquired by the acquisition unit 731 (step S403). The analysis unit 732 generates analysis results based on the output from the analysis model MD1 (step S404).

[0119] (5) Flow of the display generation process Referring to Figure 13, the flow of the display generation process according to this embodiment will be described. Figure 13 is a flowchart showing an example of the flow of the display generation process according to this embodiment. The flowchart shown in Figure 13 shows the detailed flow of the display generation process executed in step S308 shown in the sequence diagram of Figure 11.

[0120] As shown in Figure 13, first, the acquisition unit 731 of the electronic shelf label management device 70 acquires the analysis results in the analysis process (step S501). Next, the acquisition unit 731 acquires external factor information related to the display change target indicated by the target information from the external factor system 40 via the communication unit 710 (step S502). Next, the display generation unit 733 of the electronic shelf label management device 70 generates a display using the display generation model MD2 stored in the storage unit 720, based on the analysis results and external factor information acquired by the acquisition unit 731 (step S503). The display generation unit 733 generates electronic shelf label display information based on the output from the display generation model MD2 (step S504).

[0121] The processing flow according to this embodiment has been described above. As described above, the electronic shelf label management system 1 according to this embodiment includes: an analysis unit 732 that analyzes measures for input conditions based on the relationship between the results of measures previously implemented for the promotion of product sales and the factors that influence the formulation of measures; a display generation unit 733 that generates electronic shelf label display information suitable for implementing the measures indicated by the analysis results under the input conditions, based on the relationship between product information about the product, the results of electronic shelf label display information displayed on the electronic shelf label 80 as a result of the implementation of measures and the factors that influence the generation of electronic shelf label display information; and an output control unit 734 that displays the electronic shelf label display information on the electronic shelf label 80.

[0122] With this configuration, for each product, appropriate electronic shelf label display information is automatically generated based on the measures analyzed based on the conditions entered for analysis and the conditions entered for generation, and is displayed on the electronic shelf label 80. Therefore, the electronic shelf label management system 1 according to this embodiment makes it possible to easily change the display of electronic shelf labels to an appropriate display according to the situation of each product, thereby improving the appeal of the products.

[0123] <7. Variation> The embodiments have been described above. Next, modifications of the embodiments described above will be explained. The modifications described below may be applied to the embodiments individually or in combination. Furthermore, the modifications may be applied in place of the configuration described in the embodiments, or they may be applied in addition to the configuration described in the embodiments.

[0124] In the embodiments described above, an example was given in which a user selects an electronic shelf label 80 or product to be changed, but the invention is not limited to such an example. The items to be changed may also be selected by the analysis unit 732 of the electronic shelf label management device 70 based on the analysis results. In this case, the analysis unit 732, based on the analysis results of measures for the input conditions, selects the electronic shelf labels (or products) that require a change in their display information from among the electronic shelf labels 80 that display electronic shelf label information. The display generation unit 733 generates electronic shelf label information for the display change based on the analysis results for the display change targets selected by the analysis unit 732. The output control unit 734 changes the display of the electronic shelf labels 80 that are the display change targets selected by the analysis unit 732 from the currently displayed electronic shelf label information to the newly generated electronic shelf label information. This eliminates the need for users to manually check each of the 80 electronic shelf labels installed in stores to see if the information displayed on them needs to be changed. As a result, the workload on users is reduced, and operational efficiency can be improved.

[0125] Now, with reference to Figure 14, the flow of the electronic shelf label display control process in a modified example will be described. Figure 14 is a sequence diagram showing an example of the flow of the electronic shelf label display control process in a modified example according to this embodiment.

[0126] The processes from steps S601 to S604 shown in Figure 14 are the same as the processes from steps S301 to S304 shown in Figure 11, so their explanation will be omitted.

[0127] After step S604, the analysis unit 732 of the electronic shelf label management device 70 performs analysis (step S605). The details of the analysis process are the same as those described with reference to Figure 12, so the explanation is omitted.

[0128] After the analysis process, the analysis unit 732 selects items to be changed based on the analysis results (step S606). The analysis unit 732 obtains target information (e.g., product ID or electronic shelf label ID) indicating the selected items to be changed. After selecting the items to be changed, the display generation unit 733 performs a display generation process for the selected items (step S607). The details of the display generation process are the same as those described with reference to Figure 13, so the explanation is omitted here. Furthermore, the processing from steps S608 to S614 after the display generation process is the same as the processing from steps S309 to S315 shown in Figure 11, so its explanation will be omitted.

[0129] Furthermore, although the above-described embodiment explains an example in which the electronic shelf label management system 1 controls the display of the electronic shelf labels 80 based on analysis results using AI, the system is not limited to this example. For example, the electronic shelf label management system 1 may control the display of the electronic shelf labels 80 based on analysis results derived from a specific logic. In this case, the analysis unit 732 of the electronic shelf label management device 70 uses a specific logic instead of the analysis model MD1 to perform the analysis of the measures.

[0130] The above describes some modified examples of the embodiments. Furthermore, some or all of the electronic shelf label management system 1, management terminal 10, user terminal 20, internal management system 30, external factor system 40, analysis learning device 50, display learning device 60, electronic shelf label management device 70, and electronic shelf labels 80 in the above-described embodiment may be implemented using a computer. In that case, the program for implementing this function may be recorded on a computer-readable recording medium, and the program recorded on this recording medium may be loaded into a computer system and executed. The term "computer system" as used herein includes hardware such as an operating system and peripheral devices. Furthermore, "computer-readable recording media" refers to portable media such as flexible disks, magneto-optical disks, ROMs, and CD-ROMs, as well as storage devices such as hard disks built into computer systems. In addition, "computer-readable recording media" may also include those that dynamically hold programs for a short period of time, such as communication lines used when transmitting programs over networks such as the Internet or communication lines such as telephone lines, and those that hold programs for a certain period of time, such as volatile memory inside computer systems that act as servers or clients in such cases. Furthermore, the above program may be for the purpose of implementing some of the functions described above, or it may be for the purpose of implementing the above functions in combination with a program already recorded in the computer system, or it may be implemented using a programmable logic device such as an FPGA (Field Programmable Gate Array).

[0131] Although embodiments of this invention have been described in detail above with reference to the drawings, the specific configuration is not limited to those described above, and various design changes can be made without departing from the spirit of this invention. [Explanation of symbols]

[0132] 1…Electronic shelf label management system, 10…Management terminal, 20…User terminal, 30…Internal management system, 40…External factor system, 50…Analysis and learning device, 60…Display and learning device, 70…Electronic shelf label management device, 80…Electronic shelf label, 510…Communication unit, 520…Storage unit, 530…Control unit, 531…Data acquisition unit, 532…Data processing unit, 533…Learning unit, 534…Output processing unit, 610…Communication unit, 620…Storage unit, 630…Control unit, 631…Data acquisition unit, 632…Data processing unit, 633…Learning unit, 634…Output processing unit, 710…Communication unit, 720…Storage unit, 730…Control unit, 731…Acquisition unit, 732…Analysis unit, 733…Display generation unit, 734…Output control unit, 810…Communication unit, 820…Storage unit, 830…Control unit, 831…Output processing unit, 840…Output unit

Claims

1. Based on the relationship between past measures implemented to promote product sales and the factors influencing the formulation of such measures, an analysis unit analyzes the measures in response to the input conditions. A display generation unit generates electronic shelf label information suitable for implementing the measures indicated by the analysis results under input conditions, based on the relationship between product information relating to the aforementioned product, the actual results regarding the electronic shelf label information displayed on the electronic shelf label as a result of the implementation of the measures, and the factors that influence the generation of the electronic shelf label information. An output control unit that displays the electronic shelf label information on the electronic shelf label, An electronic shelf label management system equipped with [specific features / features].

2. The analysis unit analyzes the measures with respect to the products associated with the electronic shelf labels that have been selected as targets for display change from among the electronic shelf labels on which the electronic shelf label display information is displayed. The display generation unit generates the electronic shelf label display information for changing the display based on the analysis results. The output control unit changes the display of the electronic shelf label that is the target of the display change from the currently displayed electronic shelf label display information to the newly generated electronic shelf label display information. The electronic shelf label management system according to claim 1.

3. Based on the analysis results of the measures in response to the input conditions, the analysis unit selects, from among the electronic shelf labels displaying the electronic shelf label information, the electronic shelf labels for which the electronic shelf label display information needs to be changed as targets for display change. The display generation unit generates the electronic shelf label display information for changing the display based on the analysis results. The output control unit changes the display of the electronic shelf label that is the target of the display change from the currently displayed electronic shelf label display information to the newly generated electronic shelf label display information. The electronic shelf label management system according to claim 1.

4. The output control unit changes the output of the electronic shelf label depending on whether the measure is a measure derived by AI. The electronic shelf label management system according to claim 1.

5. The output control unit, if the measure is a measure derived by AI, causes the electronic shelf label display information indicating that the measure was derived by AI to be displayed on the electronic shelf label. The electronic shelf label management system according to claim 4.

6. The output control unit, when the measure is a measure derived by AI, causes the light-emitting element of the electronic shelf label to emit light in a light-emitting pattern that is implemented only when the measure is a measure derived by AI. The electronic shelf label management system according to claim 4.

7. An analytical process for analyzing the measures in response to input conditions, based on the relationship between past measures implemented for product sales promotion and factors influencing the formulation of said measures, A display generation process that generates the electronic shelf label information suitable for implementing the measures indicated by the analysis results under the input conditions, based on the relationship between product information relating to the said product, the actual results relating to the electronic shelf label information displayed on the electronic shelf label as a result of the implementation of the said measures, and the factors that influence the generation of the said electronic shelf label information, An output control process for displaying the electronic shelf label information on the electronic shelf label, A computer-based electronic shelf label management method, including the following:

8. Computers, An analytical means for analyzing the measures in response to input conditions, based on the relationship between the results of measures previously implemented for the promotion of product sales and the factors influencing the formulation of said measures, A display generation means that generates electronic shelf label display information suitable for implementing the measures indicated by the analysis results under input conditions, based on the relationship between product information relating to the said product, the actual results relating to the electronic shelf label display information displayed on the electronic shelf label as a result of the implementation of the said measures, and the factors that influence the generation of the electronic shelf label display information, Output control means for displaying the electronic shelf label information on the electronic shelf label, A program designed to function as such.

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