Information processing device and information processing method

Abstract

This invention provides an information processing device and information processing method that enable effective sales promotion tailored to each user. [Solution] An information processing device 10 in one embodiment includes: an acquisition unit 12 that acquires product information relating to products for sale and user information relating to users who are the target of sales; a classification determination unit 13 that determines a classification that applies to the user from among a predetermined number of classifications based on the user information; a policy determination unit 14 that determines policy information relating to sales promotion policies suitable for the user based on the user classification; and a prompt generation unit 15 that generates a prompt P to instruct a generation AI model M to generate content C containing information relating to sales promotion of products for the user, based on the product information and policy information.

Claims

1. An acquisition unit that acquires product information about the products being sold and user information about the users to whom the products are being sold. A classification determination unit that determines the classification that applies to the user from among a predetermined number of classifications based on the user information, A policy determination unit that determines policy information regarding sales promotion policies suitable for the user based on the user classification, An information processing device comprising: a generation unit that generates instruction information for instructing a generation AI model to generate content including information regarding the promotion of sales of the sales products to the user, based on the sales product information and the policy information.

2. The information processing apparatus according to claim 1, wherein the policy determination unit selects an example sentence suitable for the user's classification from among a plurality of example sentences stored in advance in association with each of the plurality of classifications, and includes information about the selected example sentence in the policy information.

3. The information processing device according to claim 1, wherein the policy determination unit selects a salesperson suitable for the user's classification from among a plurality of salespeople whose characteristics related to sales promotion activities have been registered in advance, and includes information about the selected salesperson in the policy information.

4. The acquisition unit further acquires lecture information relating to the content of lectures given to sales users who carry out sales promotion activities for the users. The information processing apparatus according to claim 1, wherein the generation unit generates the instruction information based on the lecture information.

5. The aforementioned target users include multiple users, The acquisition unit acquires the user information of each of the plurality of users, The classification determination unit determines the classification of each of the multiple users based on the user information of each of the multiple users. The information processing apparatus according to claim 1, wherein the policy determination unit determines the policy information based on the classification of each of the plurality of users and the proportion of people in each classification.

6. Steps to obtain product information about the products being sold and user information about the target users: Based on the user information, the step of determining the classification that applies to the user from among several predetermined classifications, Based on the user classification, the step of determining policy information regarding sales promotion policies suitable for the user, An information processing method comprising the steps of generating instruction information for instructing a generating AI model to generate content including information regarding the promotion of sales of the sales products to the user, based on the sales product information and the policy information.

Images