User behavior history management system based on advertisement printing

Abstract

This system aims to improve the effectiveness of printed advertisements by implementing a user behavior management system that manages user behavior history in relation to the printing of advertisements. [Solution] In the behavior history management system 1, the printer 200 prints an advertisement image in process A60. Then, in process B01, the printer 200 acquires behavior history information as a response to a questionnaire via the display unit 240 and the operation unit 250. In process B20, the advertisement provision server 100 stores the acquired user behavior history information in the behavior history DB 133, associating it with identification information 139 and user identification information.

Claims

1. A user behavior history management system corresponding to the printing of advertisements, The user information management unit manages the user information of users who use the printer using user identification information, An identification information issuing unit that issues identification information, An advertising acquisition unit acquires an original advertising image that is submitted by an advertiser and corresponds to the identification information issued by the identification information issuing unit, An advertising printing unit that prints an advertising image based on the original advertising image acquired by the advertising acquisition unit using the printer, A behavioral history acquisition unit that acquires information on the user's behavioral history of the printer used to print the aforementioned advertising image, An activity history storage unit stores the user activity history information acquired by the activity history acquisition unit in association with the identification information and user identification information that identifies the user. An activity history management system equipped with the following features.

2. In the behavioral history management system described in claim 1, The behavioral history acquisition unit acquires behavioral history information when the printer used to print the advertisement image acquires the responses to the questionnaire displayed by the printer. A comprehensive behavioral history management system characterized by the following features.

3. In the behavioral history management system described in claim 1, The behavioral history acquisition unit acquires behavioral history information when the user terminal used by the user of the printer used to print the advertising image acquires the user terminal's response to a questionnaire displayed on the terminal. A behavioral history management system characterized by the following features.

4. In the behavioral history management system described in claim 1, The behavioral history acquisition unit acquires the behavioral history information based on the image read from the questionnaire that has been printed by the printer used to print the advertisement image and into which the answers have been filled in. A behavioral history management system characterized by the following features.

5. In an action history management system according to any one of claims 1 to 4, The aforementioned ad acquisition unit acquires the original ad image and the identification information corresponding to the original ad image, which have been submitted to the ad management server by the advertiser, by winning an auction. A behavioral history management system characterized by the following features.

6. In an action history management system according to any one of claims 1 to 4, An effect display data generation unit generates effect display data using the action history information stored in the action history storage unit and the user information, Based on the effect display data generated by the aforementioned effect display data generation unit, an advertising effect display unit displays the advertising effect, An action history management system that further enhances this feature.

7. In the behavioral history management system described in claim 6, The aforementioned user information includes age information for each user. The aforementioned effect display data generation unit generates the effect display data showing the age distribution of user behavior. A behavioral history management system characterized by the following features.

8. In the behavioral history management system described in claim 6, The aforementioned behavioral history information includes information on the date and time of the behavior. The aforementioned effect display data generation unit generates the effect display data that shows the time-series distribution of user behavior. A behavioral history management system characterized by the following features.

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