Advertising media effectiveness visualization system

Abstract

We provide an advertising media effectiveness visualization system that visualizes the number of people who showed interest in the products advertised on the flyers, as well as the number of people who showed intent to purchase them, for each area where the flyers were distributed. [Solution] The advertising media effectiveness visualization system 1 includes a receiving unit that receives an identification information code reading position signal and an identification information code reading date and time signal transmitted from an information terminal when an identification information code printed on an advertising medium is read by the information terminal, a storage unit that stores the identification information code reading date and time information and the identification information code reading position information in association with an access ID, a transmitting unit that transmits specific store coupon information to the information terminal in association with an access ID, an information reading total calculation unit that calculates the total number of identification information codes read and the total number of specific store coupon information reads, and a regional area reading total display unit that displays the total number of identification information codes read and the total number of specific store coupon information reads for each regional area.

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