Advertising information processing device, advertising information processing method, and program

Abstract

This makes it easier to evaluate whether it is appropriate to display the advertisement in a virtual space, from the perspective of the load it places on communication equipment. [Solution] The advertising information processing device comprises an advertising information acquisition unit, a capability information acquisition unit, a load information generation unit, and an appropriateness information generation unit. The advertising information acquisition unit acquires target advertising information that can identify the magnitude of the load on a communication device that displays an image based on a virtual space on a display, and which can identify the magnitude of the load when the target advertising is included in the image. The capability information acquisition unit acquires necessary capability information that indicates the capabilities required of the communication device, which is information related to the virtual space. The load information generation unit generates load information that indicates the magnitude of the load when the target advertising is included in the image, using the target advertising information. The appropriateness information generation unit generates appropriateness information that indicates the appropriateness of displaying the target advertising in the virtual space, using the load information and the necessary capability information.

Description

Technical Field

[0001] The present invention relates to an advertisement information processing apparatus, an advertisement information processing method, and a program.

Background Art

[0002] In recent years, the use of virtual spaces has been progressing. There are cases where advertisements are displayed in virtual spaces. Patent Document 1 describes an apparatus for improving the efficiency of the examination work for advertisement materials. This apparatus includes an information acquisition unit that acquires information included in an advertisement material, a determination unit that determines the appropriateness of the information for an examination item using a plurality of learning models respectively corresponding to a plurality of examination items for examining whether the advertisement material is appropriate as an advertisement, and an output unit that outputs the determination result determined by the determination unit. Each learning model has learned the determination results of a plurality of information in each examination item as learning data, and the output unit outputs the determination result for each examination item.

Prior Art Documents

Patent Documents

[0003]

Patent Document 1

Summary of the Invention

Problems to be Solved by the Invention

[0004] When an advertisement is displayed in a virtual space, the load on a communication device that displays an image based on the virtual space may increase. If this load is too large, there is a possibility that the communication device may not be able to perform appropriate processing. Therefore, from the perspective of the load imposed on the communication device, it is desirable to evaluate whether it is appropriate to display the advertisement in the virtual space.

Means for Solving the Problems

[0005] An advertisement information processing apparatus according to one aspect of the present disclosure is Information for determining the magnitude of the load on a communication device that displays images based on a virtual space on a display, comprising: an advertising information acquisition means for acquiring target advertising information capable of determining the magnitude of the load when the target advertising is included in the image; A capability information acquisition means that acquires necessary capability information indicating the capabilities required of the communication device, relating to the virtual space, Load information generation means that generates load information indicating the magnitude of the load when the target advertisement is included in the image using the target advertisement information, Appropriateness information generation means that generates appropriateness information indicating the appropriateness of displaying the target advertisement in the virtual space using the load information and the required capacity information, It is equipped with.

[0006] One aspect of this disclosure is the advertising information processing method, Computers Information for identifying the magnitude of the load on a communication device that displays images based on a virtual space on a display, wherein target advertisement information is obtained that can identify the magnitude of the load when the target advertisement is included in the image, Information relating to the virtual space, including necessary capability information indicating the capabilities required of the communication device, Using the aforementioned target advertisement information, load information indicating the magnitude of the load when the aforementioned target advertisement is included in the image is generated. Using the load information and the required capacity information, appropriateness information is generated to indicate the appropriateness of displaying the target advertisement in the virtual space.

[0007] One aspect of this disclosure is that the program is On the computer, Information for determining the magnitude of the load on a communication device that displays images based on a virtual space on a display, comprising: an advertising information acquisition means for acquiring target advertising information capable of determining the magnitude of the load when the target advertising is included in the image; A capability information acquisition means that acquires necessary capability information indicating the capabilities required of the communication device, relating to the virtual space, Load information generation means that generates load information indicating the magnitude of the load when the target advertisement is included in the image using the target advertisement information, Appropriateness information generation means that generates appropriateness information indicating the appropriateness of displaying the target advertisement in the virtual space using the load information and the required capacity information, Implement it. [Effects of the Invention]

[0008] According to one example of this disclosure, it becomes easier to evaluate whether it is appropriate to display the advertisement in a virtual space from the perspective of the load placed on the communication equipment. [Brief explanation of the drawing]

[0009] [Figure 1] This figure shows an example of the operating environment for an advertising information processing device. [Figure 2] This figure shows an example of the operating environment for an advertising information processing device. [Figure 3] This figure shows an example of the functional configuration of an advertising information processing device. [Figure 4] This figure shows an example of the hardware configuration of an advertising information processing device. [Figure 5] This flowchart shows an example of the processing performed by an advertising information processing device. [Figure 6] This flowchart shows an example of the processing performed by an advertising information processing device. [Modes for carrying out the invention]

[0010] In this disclosure, the drawings are associated with one or more embodiments. In all drawings, similar components are denoted by the same reference numerals, and their descriptions are omitted where appropriate.

[0011] Advertising information processing device 10 is used together with, for example, a providing device 20 and a communication device 30 as shown in FIG. 1. The providing device 20 is a device for providing a service using a virtual space to a user. The communication device 30 is a device operated by the user and has a display 310. The communication device 30 is, for example, a smartphone, a tablet-type terminal, a desktop personal computer, or a notebook personal computer. The communication device 30 may have a head-mounted display-type device as the display 310.

[0012] In the virtual space provided by the providing device 20, there is a user's avatar. The providing device 20 generates a screen for showing to the user using at least the position of this avatar in the virtual space. This screen corresponds to the scenery of the virtual space obtained based on the current position of the avatar, for example, the scenery of the virtual space seen from the avatar, and is also displayed on the display 310 of the communication device 30. When generating this screen, the providing device 20 may further use at least one of the orientation of the avatar's body or face and the line of sight. Note that at least a part of this processing may be performed by the communication device 30.

[0013] The user operates the communication device 30 to input for changing the position of the avatar. Then, the providing device 20 changes the position of the avatar according to this input, and along with this change in position, changes the screen to be displayed on the display 310. Note that at least a part of this processing may be performed by the communication device 30.

[0014] An advertisement may be displayed in the virtual space provided by the providing device 20. This advertisement is, for example, displayed at a specific position in the virtual space. However, the advertisement may be moving. For example, the advertisement may be a non-player character. Also, this advertisement may be generated using a generation AI (Artificial Intelligence).

[0015] When an advertisement is included in the image displayed on the display 310, there is a possibility that the load on the communication device 30 may increase due to this advertisement. If this load is too large, there is a possibility that the communication device may not be able to perform appropriate processing. Therefore, the advertisement information processing device 10 performs an evaluation on the advertisement based on this load, and generates appropriateness information indicating the appropriateness of displaying the advertisement in the virtual space.

[0016] Note that the load on the communication device 30 is evaluated, for example, by the peak value of the amount of calculation per unit time performed by the communication device 30, but may also be evaluated by other indicators, such as the usage rate of calculation processing devices such as the CPU and GPU, or the frame rate of the image.

[0017] As shown in FIG. 2, the advertisement information processing device 10 may also serve as the providing device 20.

[0018] And the advertisement information processing device 10 includes, for example, as shown in FIG. 3, an advertisement information acquisition unit 110, a capability information acquisition unit 120, a load information generation unit 130, and an appropriateness information generation unit 140, and can use the information stored in the storage unit 150. The storage unit 150 may be a part of the advertisement information processing device 10, may be a part of the providing device 20, or may be a device different from these.

[0019] The advertisement information acquisition unit 110 acquires target advertisement information. The target advertisement information is information for specifying the magnitude of the load generated on the communication device that displays an image based on the virtual space on the display, and is information that can specify the magnitude of the load when the target advertisement is included in the above image. The advertisement information acquisition unit 110 acquires the target advertisement information from, for example, the storage unit 150.

[0020] The capability information acquisition unit 120 acquires required capability information. The required capability information is information regarding the virtual space and indicates the capabilities required for the communication device 30. It can be said that the required capability information indicates the minimum value of the capabilities of the communication device 30 used by the user in the virtual space. The capability information acquisition unit 120 acquires the required capability information from, for example, the storage unit 150.

[0021] The load information generation unit 130 generates load information using the target advertisement information. The load information indicates the magnitude of the load when the target advertisement is included in the image.

[0022] The appropriateness information generation unit 140 generates appropriateness information using load information and required capacity information. The appropriateness information indicates the appropriateness of displaying the target advertisement in the virtual space. For example, if the load indicated by the load information is too large for the capacity indicated by the required capacity information, the appropriateness information indicates that it is inappropriate to display the target advertisement in the virtual space. On the other hand, in other cases, the appropriateness information indicates that there will be no problem even if the target advertisement is displayed in the virtual space.

[0023] In this way, the advertising information processing device 10 generates appropriateness information using the target advertising information and required capability information. Therefore, by using the advertising information processing device 10, for example, the administrator of the providing device 20 can easily evaluate whether it is appropriate to display the target advertisement in the virtual space from the perspective of the load placed on the communication device 30.

[0024] The advertising information processing device 10 will be described in detail below.

[0025] The advertising information acquisition unit 110 acquires target advertising information. The target advertising information is information for determining the load on the communication device 30 when the target advertisement is included in the image displayed on the display 310. The target advertising information includes, for example, at least one of the following: • At least part of the code indicating the target advertisement • Information indicating whether the target advertisement is a video. • Information indicating whether the target advertisement is 2D or 3D in shape. • Whether the advertisement in question is delivered by a non-player character (hereinafter referred to as NPC)

[0026] Furthermore, when a target advertisement is provided by an NPC, it means that the NPC provides information about the goods or services to be advertised. The methods of providing this information include, for example, the NPC outputting the information through speech, an image or video being displayed as an advertisement in the vicinity of the NPC, and the NPC indicating the information through its actions. The target advertisement information includes information that can identify at least one of the following: speech by the NPC, an image or video being displayed as an advertisement in the vicinity of the NPC, and the NPC's actions. This information is included, for example, in the code that identifies the target advertisement.

[0027] The capability information acquisition unit 120 acquires the necessary capability information. The necessary capability information is information relating to the virtual space and indicates the capabilities required of the communication device 30. Here, the capabilities include, for example, information indicating the hardware specifications of the communication device 30 and at least one of the types of communication device 30.

[0028] The information indicating the specifications includes at least one of the following: • At least one of the types and capabilities of the CPU (Central Processing Unit) • Memory capacity • At least one of the types and capabilities of the GPU (Graphics Processing Unit) • At least one of the type and capabilities of the graphics card

[0029] The types of communication devices 30 include, for example, smartphones, VR (Virtual Reality) goggles, AR (Augmented Reality) glasses, tablet devices, desktop or notebook personal computers, or notebook personal computers.

[0030] The capability information acquisition unit 120 defines, for example, criteria for the capabilities necessary to display an image based on a virtual space on the display 310. These criteria are set, for example, as criteria for logging into a virtual space and are stored in the storage unit 150. If the providing device 20 can provide multiple virtual spaces, the required capability information may be information that can identify the capabilities required of the communication device 30 for each of these multiple virtual spaces. Also, if the advertising information processing device 10 corresponds to multiple providing devices 20, and these multiple providing devices 20 provide different virtual sections, the required capability information may be information that can identify the capabilities required of the communication device 30 for each of these multiple virtual spaces. For example, the required capability information may indicate the above-described criteria for each of the multiple virtual spaces.

[0031] The load information generation unit 130 generates load information using the target advertisement information. The load information indicates the magnitude of the load when the target advertisement is included in the image.

[0032] For example, the load information generation unit 130 generates a numerical value indicating the magnitude of the load using at least a portion of the code that indicates the target advertisement. For example, the load information generation unit 130 uses this code to execute a process to display the target advertisement, and the numerical value indicating the magnitude of the load generated during this execution is used as load information.

[0033] Furthermore, the load information generation unit 130 increases the load indicated by the load information when the target advertisement is a video compared to when the target advertisement is a still image. Also, the load information generation unit 130 increases the load indicated by the load information when the shape of the target advertisement is three-dimensional compared to when it is two-dimensional.

[0034] Furthermore, the load information generation unit 130 increases the load indicated by the load information when the target advertisement is provided with the description "NPC" compared to other cases.

[0035] The appropriateness information generation unit 140 generates appropriateness information using load information and required capacity information. The appropriateness information indicates the appropriateness of displaying the target advertisement in the virtual space. For example, the appropriateness information generation unit 140 may generate appropriateness information by processing load information and required capacity information according to predetermined rules. Alternatively, the appropriateness information generation unit 140 may generate appropriateness information by inputting load information and required capacity information into a model generated by machine learning and obtaining the output from that model.

[0036] As described above, if the load information indicates that the load is too large for the capacity information indicated by the required capacity information, the appropriateness information may indicate that it is inappropriate to display the target advertisement in the virtual space. On the other hand, in other cases, the appropriateness information may indicate that there will be no problem in displaying the target advertisement in the virtual space. Furthermore, the appropriateness information may indicate the appropriateness of displaying the target advertisement in the virtual space on a scale of 3 or more.

[0037] The appropriateness information may also include a score indicating the appropriateness of displaying the target advertisement in the virtual space. In this case, for example, a higher score would indicate a lower likelihood of problems occurring when the target advertisement is displayed in the virtual space.

[0038] If there are multiple virtual spaces corresponding to the advertising information processing device 10, as described above, the required capability information may be such that it is possible to identify the capabilities required of the communication device 30 for each of the multiple virtual spaces. In this case, the appropriateness information generation unit 140 generates appropriateness information for each of the multiple virtual spaces. For example, the appropriateness information generation unit 140 uses the required capability information to identify the capabilities required of the communication device 30 for each virtual space. Then, the appropriateness information generation unit 140 uses the load information and these capabilities identified for each virtual space to generate appropriateness information for each of the multiple virtual spaces. Here, the load information may be used as information common to the multiple virtual spaces.

[0039] The advertising information acquisition unit 110 may further acquire condition information indicating conditions regarding the display manner of the target advertisement when the target advertisement is included in the image. In this case, the appropriateness information generation unit 140 further generates appropriateness information using this condition information.

[0040] The conditional information includes, for example, at least one of the following: • If the advertisement includes a character, at least one of the resolution and frame rate required to display that character as an image. • The types of colors to be used when displaying advertisements as images. For example, whether monochrome is acceptable, and if color is used, at least one of the minimum types and number of colors that should be used. • If the advertisement includes a character, what is permitted regarding the character's statements, actions, and poses? • If the advertisement includes a character, there are prohibited actions, statements, and poses associated with that character.

[0041] The appropriateness information generation unit 140 then performs the following processing, for example. First, the appropriateness information generation unit 140 uses the code included in the target advertisement information to determine whether the target advertisement satisfies the condition information. For example, the appropriateness information generation unit 140 displays the target advertisement in a virtual space and determines whether the display result satisfies the condition information. If the target advertisement does not satisfy the condition information, the appropriateness information generation unit 140 includes information indicating this in the appropriateness information. In this case, the appropriateness information will include information indicating whether the target advertisement satisfies the condition information and information based on the load generated on the communication device 30.

[0042] The condition information may also be shown in, for example, a usage guidelines document for using the character. In this case, the appropriateness information generation unit 140 may, for example, input the text contained in the usage guidelines document and an image representing the target advertisement into a Large Language Model (LLM), and use the information output from this Large Language Model to determine whether or not the target advertisement satisfies the condition information. The image input into the Large Language Model may be multiple frame images that make up a video.

[0043] The appropriateness information generation unit 140 may generate appropriateness information using only condition information. In this case, the appropriateness information will include information indicating whether or not the target advertisement satisfies the condition information, but will not include information based on the load generated on the communication device 30.

[0044] The advertising information acquisition unit 110 may further acquire target information indicating the attributes of a person who is intended to be the target of the advertisement. The advertisement is included in the image displayed on the display 310 only if the attributes of the user operating the communication device 30 meet the target information. In this case, the appropriateness information generation unit 140 further generates appropriateness information using the target information. The attributes indicated by the target information are, for example, age, gender, and at least one of hobbies.

[0045] The specifications of the communication device 30 tend to follow certain trends depending on the attributes of the person using the communication device 30. For example, the specifications of the communication device 30 used by younger people tend to be higher. Also, the specifications of the communication device 30 used by people who enjoy gaming tend to be higher. Furthermore, the specifications of the communication device 30 used by men tend to be higher. Therefore, the appropriateness information generation unit 140 may, for example, use the attributes indicated by the target information to modify part of the process for generating appropriateness information, thereby substantially changing the criteria for determining whether it is appropriate to display the target advertisement in the virtual space.

[0046] For example, if the target advertisement is aimed at people in a predetermined age group, and this age group falls within a predetermined range, the appropriateness information generation unit 140 may multiply the ability indicated by the required ability information by a coefficient greater than 1, or the load information by a coefficient less than 1. Here, the predetermined range is, for example, 20 years old and above, and 40 years old and below, but is not limited to this. Furthermore, if the appropriateness information includes a score, that is, if the score indicates whether or not it is appropriate to display the target advertisement in the virtual space, the appropriateness information generation unit 140 may multiply this score by a coefficient greater than 1 instead of multiplying the required ability information or load information by a coefficient.

[0047] Furthermore, if the target advertisement is aimed at people who enjoy gaming as a hobby, the appropriateness information generation unit 140 may multiply the ability indicated by the required ability information by a coefficient greater than 1, or the load information by a coefficient less than 1. Also, if the appropriateness information includes a score, the appropriateness information generation unit 140 may multiply this score by a coefficient greater than 1 instead of multiplying the required ability information or load information by a coefficient.

[0048] When the target advertisement is provided by an NPC, it is preferable that the target advertisement information includes information that can identify at least one of the NPC's actions and statements. An example of this information is at least a part of the target advertisement's code. Hereinafter, this information will be referred to as action information. In this case, it is preferable that the appropriateness information generation unit 140 further generates appropriateness information using the action information.

[0049] For example, the appropriateness information generation unit 140 includes warning information in the appropriateness information if at least one of the NPC's actions and statements includes an item predetermined as a prohibited item. The information indicating the prohibited items is stored, for example, in the storage unit 150. The appropriateness information generation unit 140 then retrieves this information from the storage unit 150.

[0050] The information indicated by the prohibited actions includes, for example, at least one of the following: • Specific poses • Specific movements • Specific words

[0051] The appropriateness information generation unit 140 then, for example, actually operates the NPC and determines whether or not prohibited items are included in the images and sounds that demonstrate this operation. The appropriateness information generation unit 140 then generates warning information if prohibited items are included. The images used here may be either video or still images. The appropriateness information generation unit 140 may also generate multiple images of the NPC viewed from different directions and perform the above determination for each of these multiple images. The appropriateness information generation unit 140 then generates warning information if prohibited items are included in at least one of the images.

[0052] The prohibited actions described above may be defined on a regional basis. In this case, the memory unit 150 stores information indicating the prohibited actions for each region. The appropriateness information generation unit 140 may then generate warning information for each region. Here, one region may be a single country, or a collection of multiple countries such as North America, South America, and Europe.

[0053] Furthermore, if there are multiple virtual spaces corresponding to the advertising information processing device 10, the above-mentioned prohibited items may be defined separately for each virtual space. In this case, the storage unit 150 stores information indicating the prohibited items for each virtual space. The appropriateness information generation unit 140 may then generate warning information for each virtual space. For example, this may be the case if the virtual space corresponds to a specific culture or country.

[0054] The appropriateness information generation unit 140 may generate appropriateness information using only information indicating prohibited items. In this case, the appropriateness information will include information indicating whether or not the actions of the NPCs included in the target advertisement contain prohibited items, but will not include information based on the load generated on the communication device 30.

[0055] Furthermore, the appropriateness information generation unit 140 may check whether the target advertisement contains content that the user finds offensive and generate information indicating this check result. Whether or not the user finds the content offensive is determined, for example, by the words and sentences contained in the advertisement and the movements of the characters contained in the advertisement. The appropriateness information generation unit 140 may generate the information indicating the above check result using, for example, a model generated by machine learning. In this case, the model is generated by learning, for example, the advertisement information of advertisements that contained content that the user found offensive and information indicating the cause of the user's offensiveness. The appropriateness information generation unit 140 then inputs the advertisement information of the target advertisement into this model and obtains the output from this model. The appropriateness information generation unit 140 then uses this output as at least part of the information indicating the check result.

[0056] The advertising information processing device 10 has a hardware configuration that includes, for example, a bus 1010, a processor 1020, a memory 1030, a storage device 1040, an input / output interface 1050, and a network interface 1060, as shown in Figure 4.

[0057] Bus 1010 is a data transmission path for the processor 1020, memory 1030, storage device 1040, input / output interface 1050, and network interface 1060 to send and receive data to and from each other. However, the method of connecting the processor 1020 and the other components to each other is not limited to bus connection.

[0058] The 1020 processor is a processor implemented in components such as the CPU (Central Processing Unit) and GPU (Graphics Processing Unit).

[0059] Memory 1030 is a main memory device implemented using RAM (Random Access Memory), etc.

[0060] The storage device 1040 is an auxiliary storage device implemented as a removable media such as an HDD (Hard Disk Drive), SSD (Solid State Drive), or memory card, or as a FROM (Flash Read Only Memory), and has a recording medium. The recording medium of the storage device 1040 stores program modules that realize each function of the advertising information processing device 10 (for example, the advertising information acquisition unit 110, the capability information acquisition unit 120, the load information generation unit 130, and the appropriateness information generation unit 140). The processor 1020 reads each of these program modules into the memory 1030 and executes them, thereby realizing each function corresponding to that program module. The storage device 1040 may also function as a storage unit 150.

[0061] The input / output interface 1050 is an interface for connecting the advertising information processing device 10 with various input / output devices. For example, the advertising information processing device 10 may communicate with the storage unit 150 via the input / output interface 1050.

[0062] The network interface 1060 is an interface for connecting the advertising information processing device 10 to a network. This network may be, for example, a LAN (Local Area Network) or a WAN (Wide Area Network). The method by which the network interface 1060 connects to the network may be wireless or wired. The advertising information processing device 10 may communicate with the providing device 20, the communication device 30, and the storage unit 150 via the network interface 1060.

[0063] The advertising information processing device 10 performs processing according to the flowchart shown in Figure 5, for example. This processing may be performed, for example, each time a new advertisement is provided to the virtual space, or it may be performed in a batch format.

[0064] First, the advertising information acquisition unit 110 identifies the target advertisement and acquires the target advertisement information for that advertisement (step S10). Next, the capability information acquisition unit 120 acquires the necessary capability information (step S20). Then, the load information generation unit 130 generates load information using the target advertisement information (step S30). Finally, the appropriateness information generation unit 140 generates appropriateness information using the load information and the necessary capability information (step S40).

[0065] The appropriateness information generation unit 140 stores appropriateness information in the storage unit 150, for example, linked to the target advertisement. The administrator of the virtual space then refers to the appropriateness information to determine whether or not the target advertisement should be displayed in that virtual space.

[0066] Thus, by using the advertising information processing device 10, the administrator of the virtual space can easily evaluate whether it is appropriate to display the target advertisement in the virtual space from the perspective of the load placed on the communication device 30.

[0067] Furthermore, the advertising information processing device 10 may operate to output correction information, as shown in Figure 6.

[0068] In this example, after generating appropriateness information (step S40), the appropriateness information generation unit 140 generates correction information (step S60) if the appropriateness does not meet the criteria (step S50: No). The appropriateness information generation unit 140 stores the correction information in the storage unit 150, for example, linked to the target advertisement. The administrator of the virtual space then provides the correction information to the advertiser. In this way, the advertiser can recognize that the target advertisement needs to be corrected.

[0069] The correction information may include, for example, text indicating that the ad in question needs to be corrected, and may also include information indicating what should be corrected in the ad. This information may include, but is not limited to, at least one of the following: reducing the resolution of the ad in question, reducing the frame rate of the video included in the ad in question, and reducing the number of colors used when displaying the ad as an image.

[0070] Furthermore, the appropriateness information generation unit 140 may generate correction information using a model generated by machine learning. In this example, the model is generated by training it with information that can identify the content of the correction (for example, images of the advertisement before and after the correction) when the advertisement is corrected to reduce the load on the communication device 30. As an example, this model outputs reducing the number of hairs and movement of the character featured in the advertisement as at least part of the correction information.

[0071] Although the present disclosure has been described above with reference to embodiments, the present disclosure is not limited to the embodiments described above. Various modifications to the structure and details of the present disclosure can be made as can be understood by those skilled in the art within the scope of the present disclosure. Furthermore, each embodiment can be combined with other embodiments as appropriate.

[0072] Furthermore, while the flowcharts used in the above description show multiple steps (processes) in sequence, the execution order of the steps performed in each embodiment is not limited to the order in which they are described. In each embodiment, the order of the illustrated steps can be changed to the extent that it does not impair the content.

[0073] Some or all of the above embodiments may also be described as follows, but are not limited to the following: 1. Information for identifying the magnitude of the load on a communication device that displays an image based on a virtual space on a display, comprising an advertising information acquisition means for acquiring target advertising information that can identify the magnitude of the load when the target advertising is included in the image, A capability information acquisition means that acquires necessary capability information indicating the capabilities required of the communication device, relating to the virtual space, Load information generation means that generates load information indicating the magnitude of the load when the target advertisement is included in the image using the target advertisement information, Appropriateness information generation means that generates appropriateness information indicating the appropriateness of displaying the target advertisement in the virtual space using the load information and the required capacity information, An advertising information processing device equipped with the following features. 2. In the advertising information processing device described in item 1 above, There are multiple virtual spaces, The aforementioned required capability information allows for the identification of the capability for each of the multiple virtual spaces. The appropriateness information generation means generates the appropriateness information for each of the plurality of virtual spaces. Advertising information processing device. 3. In the advertising information processing device described in 1 or 2 above, The advertising information acquisition means further acquires condition information indicating conditions relating to the display manner of the target advertisement when the target advertisement is included in the image, The appropriateness information generation means is an advertising information processing device that further generates the appropriateness information using the condition information. 4. In the advertising information processing device described in any one of items 1 to 3 above, The advertising information acquisition means further acquires target information indicating the attributes of the person assumed to be the target of the target advertisement, The aforementioned target advertisement is displayed on the display when the attributes of the user operating the communication device meet the target information. The appropriateness information generation means further generates the appropriateness information using the target information, and is an advertising information processing device. 5. In the advertising information processing device described in any one of items 1 to 4 above, The appropriateness information generation means is an advertising information processing device that generates correction information, which is information to prompt correction of the target advertisement, if the appropriateness does not meet the criteria. 6. In the advertising information processing device described in item 5 above, The aforementioned correction information includes information indicating what needs to be corrected in the target advertisement, which is an advertising information processing device. 7. In the advertising information processing device described in any one of items 1 to 6 above, The aforementioned advertisement is provided by a non-player character. The aforementioned target advertisement information includes action information that can identify at least one of the actions and statements of the non-player character, The appropriateness information generation means further generates the appropriateness information using the operation information, which is an advertising information processing device. 8. In the advertising information processing device described in item 7 above, The appropriateness information generating means further includes, in the appropriateness information, warning information indicating that if at least one of the actions and statements of the non-player character includes an item predetermined as a prohibited item, the appropriateness information processing device. 9. In the advertising information processing device described in item 8 above, The aforementioned prohibited actions are determined by region, The appropriateness information generation means is an advertising information processing device that generates the warning information for each region. 10. In the advertising information processing device described in 8 or 9 above, There are multiple virtual spaces, The aforementioned prohibited actions are defined for each virtual space, The appropriateness information generation means is an advertising information processing device that generates the warning information for each virtual space. 11. In the advertising information processing device described in any one of items 8 to 10 above, The appropriateness information generation means generates a plurality of images of the non-player character viewed from different directions, and generates the warning information using the plurality of images, which is an advertising information processing device. 12. Computers, Information for identifying the magnitude of the load on a communication device that displays images based on a virtual space on a display, wherein target advertisement information is obtained that can identify the magnitude of the load when the target advertisement is included in the image, Information relating to the virtual space, including necessary capability information indicating the capabilities required of the communication device, Using the aforementioned target advertisement information, load information indicating the magnitude of the load when the aforementioned target advertisement is included in the image is generated. An advertising information processing method that generates appropriateness information indicating the appropriateness of displaying the target advertisement in the virtual space, using the load information and the required capacity information. 13. To the computer, Information for determining the magnitude of the load on a communication device that displays images based on a virtual space on a display, comprising: an advertising information acquisition means for acquiring target advertising information capable of determining the magnitude of the load when the target advertising is included in the image; A capability information acquisition means that acquires necessary capability information indicating the capabilities required of the communication device, relating to the virtual space, Load information generation means that generates load information indicating the magnitude of the load when the target advertisement is included in the image using the target advertisement information, Appropriateness information generation means that generates appropriateness information indicating the appropriateness of displaying the target advertisement in the virtual space using the load information and the required capacity information, A program to implement it. 14. A recording medium on which the program described in item 13 above is recorded.

[0074] Furthermore, some or all of the configurations described in Appendices 2 to 11, which are subordinate to Appendice 1 above, may also be subordinate to each of Appendices 12 to 14 in the same way as Appendices 2 to 11. Moreover, not limited to Appendice 1 and Appendices 12 to 14, some or all of the configurations described as appendices may also be subordinate to various hardware, software, various recording means for recording software, or systems, without departing from the embodiments described above. [Explanation of Symbols]

[0075] 10 Advertising Information Processing Device 20 Providing device 110 Advertising Information Acquisition Department 120 Ability Information Acquisition Department 130 Load information generation section 140 Appropriateness Information Generation Unit 150 Storage section 310 displays

Claims

1. Information for determining the magnitude of the load on a communication device that displays images based on a virtual space on a display, comprising: an advertising information acquisition means for acquiring target advertising information capable of determining the magnitude of the load when the target advertising is included in the image; A capability information acquisition means that acquires necessary capability information indicating the capabilities required of the communication device, relating to the virtual space, Load information generation means that generates load information indicating the magnitude of the load when the target advertisement is included in the image using the target advertisement information, Appropriateness information generation means that generates appropriateness information indicating the appropriateness of displaying the target advertisement in the virtual space using the load information and the required capacity information, An advertising information processing device equipped with the following features.

2. In the advertising information processing device according to claim 1, There are multiple virtual spaces, The aforementioned required capability information allows for the identification of the capability for each of the multiple virtual spaces. The appropriateness information generation means generates the appropriateness information for each of the plurality of virtual spaces. Advertising information processing device.

3. In the advertising information processing device according to claim 1 or 2, The advertising information acquisition means further acquires condition information indicating conditions relating to the display manner of the target advertisement when the target advertisement is included in the image, The appropriateness information generation means is an advertising information processing device that further generates the appropriateness information using the condition information.

4. In the advertising information processing device according to claim 1 or 2, The advertising information acquisition means further acquires target information indicating the attributes of the person assumed to be the target of the target advertisement, The aforementioned target advertisement is displayed on the display when the attributes of the user operating the communication device meet the target information. The appropriateness information generation means further generates the appropriateness information using the target information, and is an advertising information processing device.

5. In the advertising information processing device according to claim 1 or 2, The appropriateness information generation means is an advertising information processing device that generates correction information, which is information to prompt correction of the target advertisement, if the appropriateness does not meet the criteria.

6. In the advertising information processing device according to claim 5, The aforementioned correction information includes information indicating what needs to be corrected in the target advertisement, which is an advertising information processing device.

7. In the advertising information processing device according to claim 1 or 2, The aforementioned advertisement is provided by a non-player character. The aforementioned target advertisement information includes action information that can identify at least one of the actions and statements of the non-player character, The appropriateness information generation means further generates the appropriateness information using the operation information, which is an advertising information processing device.

8. In the advertising information processing device according to claim 7, The appropriateness information generating means further includes, in the appropriateness information, warning information indicating that if at least one of the actions and statements of the non-player character includes an item predetermined as a prohibited item, the appropriateness information processing device.

9. Computers Information for identifying the magnitude of the load on a communication device that displays images based on a virtual space on a display, wherein target advertisement information is obtained that can identify the magnitude of the load when the target advertisement is included in the image, Information relating to the virtual space, including necessary capability information indicating the capabilities required of the communication device, Using the aforementioned target advertisement information, load information indicating the magnitude of the load when the aforementioned target advertisement is included in the image is generated. An advertising information processing method that generates appropriateness information indicating the appropriateness of displaying the target advertisement in the virtual space, using the load information and the required capacity information.

10. On the computer, Information for determining the magnitude of the load on a communication device that displays images based on a virtual space on a display, comprising: an advertising information acquisition means for acquiring target advertising information capable of determining the magnitude of the load when the target advertising is included in the image; A capability information acquisition means that acquires necessary capability information indicating the capabilities required of the communication device, relating to the virtual space, Load information generation means that generates load information indicating the magnitude of the load when the target advertisement is included in the image using the target advertisement information, Appropriateness information generation means that generates appropriateness information indicating the appropriateness of displaying the target advertisement in the virtual space using the load information and the required capacity information, A program to implement it.

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