Automatic door system, advertising evaluation system, sensor for automatic door, method, and program

Abstract

This technology provides the ability to understand the impact that advertising media displayed by an automatic door system has on the objects detected by the automatic door system. [Solution] The present invention provides an automatic door device for which an advertising medium is placed nearby, comprising: a door section provided in an opening; a door sensor that detects a target within a detection area; an acquisition unit 101 that acquires detection data detected by the door sensor; a drive control unit 103 that controls the opening and closing of the door section based on the detection data; and a generation unit 104 that generates behavior information indicating the behavior of the target within the detection area based on the detection data.

Description

Technical Field

[0001] The present invention relates to an automatic door device, an advertisement evaluation device, a sensor for an automatic door, a method, and a program.

Background Art

[0002] In the information distribution system described in Patent Document 1, an advertisement is transmitted from an information distribution center via communication means and displayed on the door of an automatic door installed at the entrance of a building.

Prior Art Documents

Patent Documents

[0003]

Patent Document 1

Summary of the Invention

Problems to be Solved by the Invention

[0004] The inventor of the present invention has obtained the following recognition regarding the automatic door device. [[ID=三十六]] Conventionally, there has been no means for grasping the influence exerted by the advertisement medium displayed on the automatic door device on the detection target of the automatic door device.

[0005] In view of the above, an object of the present invention is to provide an automatic door device that enables grasping of the influence exerted by the advertisement medium displayed on the automatic door device on the detection target of the automatic door device.

Means for Solving the Problems

[0006] To solve the above problems, an automatic door device according to one aspect of the present invention is an automatic door device in which an advertising medium is placed nearby, and comprises a door section provided in an opening, a door sensor that detects a target object within a detection area, an acquisition unit that acquires detection data detected by the door sensor, a drive control unit that controls the opening and closing of the door section based on the detection data, and a generation unit that generates behavior information indicating the behavior of the target object within the detection area based on the detection data.

[0007] An advertising evaluation device according to another aspect of the present invention is an advertising evaluation device using an automatic door device, comprising: an acquisition unit that acquires detection data detected by a door sensor that detects a target object within a detection area provided around the opening of an automatic door device in which an advertising medium is placed nearby; a generation unit that generates behavioral information indicating the behavior of the target object within the detection area based on the detection data; and an evaluation unit that evaluates the degree of influence that the advertising medium has on the target object based on the behavioral information.

[0008] An automatic door sensor according to yet another aspect of the present invention comprises a detection unit that detects a target object within a detection area provided around the opening of an automatic door device in which an advertising medium is placed nearby; a generation unit that generates behavioral information indicating the behavior of the target object within the detection area based on the detection data from the detection unit; and a transmission unit that transmits the behavioral information to the outside.

[0009] A method for evaluating the advertising effectiveness of an automatic door device according to yet another aspect of the present invention comprises the steps of: acquiring detection data from a door sensor that detects a target object within a detection area provided around the opening of an automatic door device in which an advertising medium is placed nearby; and generating behavioral information indicating the behavior of the detected object within the detection area based on the detection data.

[0010] An advertising effectiveness program using an automatic door device according to yet another aspect of the present invention is an advertising effectiveness evaluation program using an automatic door device that causes a computer of an automatic door device, in which an advertising medium is placed nearby, to perform the steps of: acquiring detection data from a door sensor that detects a target object within a detection area provided around the opening of the automatic door device; and generating behavioral information indicating the behavior of the detected object within the detection area based on the detection data.

[0011] Furthermore, any combination of the above, or any substitution of the components or expressions of the present invention between methods, apparatus, programs, temporary or non-temporary storage media recording programs, systems, etc., are also valid embodiments of the present invention. [Effects of the Invention]

[0012] According to the present invention, it is possible to provide an automatic door device that makes it possible to understand the impact that the advertising medium displayed by the automatic door device has on the object detected by the automatic door device. [Brief explanation of the drawing]

[0013] [Figure 1] This is a schematic plan view of an automatic door system. [Figure 2] This diagram illustrates the detection area of ​​an automatic door system. [Figure 3] This is a block diagram showing the hardware configuration of an automatic door device according to the first embodiment. [Figure 4] This is a functional block diagram of the door control device according to the first embodiment. [Figure 5] This is a flowchart showing the processing of the automatic door device according to the first embodiment. [Figure 6] This figure shows an example of how the object to be detected moves within the detection area. [Figure 7] This figure shows an example of how the object to be detected moves within the detection area. [Figure 8] This figure shows an example of how the object to be detected moves within the detection area. [Figure 9]This is a diagram showing an example of the mode in which the detection target moves within the detection area. [Figure 10] This is a diagram showing an example of the mode in which the detection target moves within the detection area. [Figure 11] This is a diagram showing an example of the mode in which the detection target moves within the detection area. [Figure 12] This is a functional block diagram of the door control device according to the second embodiment. [Figure 13] This is a flowchart showing the processing of the automatic door device according to the second embodiment. [Figure 14] This is a functional block diagram of the advertisement evaluation device according to the third embodiment. [Figure 15] This is a functional block diagram of the door sensor according to the fourth embodiment.

Mode for Carrying Out the Invention

[0014] Hereinafter, the present invention will be described with reference to each drawing based on preferred embodiments. In the embodiments and modification examples, the same or equivalent components and members are denoted by the same reference numerals, and redundant explanations are omitted as appropriate. In addition, the dimensions of the members in each drawing are appropriately enlarged or reduced for easy understanding. Also, some of the members that are not important for explaining the embodiments in each drawing are omitted.

[0015] Also, different components having common points are distinguished by attaching "First, Second", etc. at the beginning of their names, and these are omitted when collectively referred to. In addition, terms including ordinals such as "First" and "Second" are used to describe various components, but this term is used only for the purpose of distinguishing one component from another component, and the components are not limited by this term.

[0016] First Embodiment Figure 1 is a schematic plan view of the automatic door device 10. For the sake of explanation, as shown in the figure, a horizontal direction is referred to as the X direction, a horizontal direction perpendicular to the X direction is referred to as the Y direction, and a vertical direction perpendicular to both is referred to as the Z direction. The X direction may also be referred to as the left-right direction, the Y direction as the front-back direction, and the Z direction as the up-down direction. Such directional notation does not restrict the orientation of the automatic door device 10, and the automatic door device 10 can be used in any orientation.

[0017] As shown in Figure 1, an opening 1 within a facility such as a pharmacy is equipped with a double-leaf automatic door device 10 that opens and closes the opening 1. The automatic door device 10 comprises a door section 11. The door section 11 comprises a left door 12A located on the left side when viewed from the outside (outside the facility) and a right door 12B located on the right side when viewed from the outside (outside the facility). The opening 1 is opened and closed by the movement of the left door 12A and the right door 12B in opposite directions. Note that the automatic door device 10 is not limited to a double-leaf type; for example, it may be a single-leaf type, and the opening and closing method is not specified.

[0018] At both ends of the opening 1 are fixed fixtures that do not open or close, consisting of glass panels: a left outdoor fix 13A, a left indoor fix 13B, a right outdoor fix 14A, and a right indoor fix 14B. The left outdoor fix 13A and the left indoor fix 13B are installed opposite each other on the left side of the opening 1. When the left door 12A moves to the open position, the left door 12A enters between the left outdoor fix 13A and the left indoor fix 13B. The right outdoor fix 14A and the right indoor fix 14B are installed opposite each other on the right side of the opening 1. When the right door 12B moves to the open position, the right door 12B enters between the right outdoor fix 14A and the right indoor fix 14B.

[0019] On the back of the left outdoor fixed 13A, the left outdoor display 35 is installed so that the image is displayed facing outdoors. The left outdoor display 35 is installed on the first side, the outdoor side, of the left door 12A. On the back of the right outdoor fixed 14A, the right outdoor display 36 is installed so that the image is displayed facing outdoors. The right outdoor display 36 is provided on the first side, the outdoor side, of the right door 12B. On the back of the left indoor fixed 13B, the left indoor display 37 is installed so that the image is displayed facing indoors. The left indoor display 37 is provided on the second side, the indoor side, of the left door 12A. On the back of the right indoor fixed 14B, the right indoor display 38 is installed so that the image is displayed facing indoors. The right indoor display 38 is installed on the second side, the indoor side, of the right door 12B.

[0020] The upper part of the automatic door device 10 is provided with a transom (not shown) that houses a door drive device 20 for driving the left door 12A and the right door 12B. An outdoor activation sensor 41 for detecting objects such as people or objects is installed in the center of the left-right direction on the outer surface of the transom. The outdoor activation sensor 41 forms an outdoor detection area RA around the outdoor side of the left door 12A and the right door 12B (see Figure 2) and detects objects located in the outdoor detection area RA. The outdoor detection area RA is located on the outdoor side of the left door 12A and the right door 12B when they are fully closed and is a detection area with multiple detection spots. An indoor activation sensor 42 for detecting objects is installed in the center of the left-right direction on the outer surface of the indoor side of the transom. The indoor activation sensor 42 forms an indoor detection area RB around the indoor side of the left door 12A and the right door 12B (see Figure 2) and detects objects located in the indoor detection area A2. The indoor detection area RB is a detection area located on the indoor side of the left door 12A and the right door 12B when they are fully closed. The outdoor detection area RA and the indoor detection area RB together constitute the detection area R of the automatic door device 10.

[0021] The detection area R is composed of multiple detection spots r arranged in a matrix, with 14 rows in the X direction and 8 rows in the Y direction. Each detection spot r is assigned an address 1A, 1B, ..., 8M, 8N, corresponding to its position in the array. Each assigned address corresponds to the position information of each detection spot r. The shape of each detection spot r and the overall shape of the detection area R may be a polygon other than a circle, ellipse, rectangle, or rectangle. The number and size of the detection area R and detection spots r are not limited to the example in Figure 2 and may be set arbitrarily.

[0022] As shown in Figure 2, the outdoor detection area RA and indoor detection area RB in this embodiment are divided into the first to fourth outdoor detection areas RA1 to RA4 and the first to fourth indoor detection areas RB1 to RB4, respectively, in order to identify movement patterns. The number of areas divided in the outdoor detection area RA and indoor detection area RB should be two or more.

[0023] The fourth outdoor detection area RA4 consists of detection spots r with addresses 5E to 5J and is set on the front side (outdoor side) of the closed door section 11 so as to be included in the trajectory of the door section 11 in the opening 1 across the left-right direction of the detection area R. The fourth indoor detection area RB4 consists of detection spots r with addresses 4E to 4J and is set on the rear side (indoor side) of the closed door section 11 so as to be included in the trajectory of the door section 11 in the opening 1 across the left-right direction of the detection area R.

[0024] The first outdoor detection area RA1 consists of detection spots r with addresses 6E to 8J, is the middle part of detection area R in the left-right direction, and is located between the second outdoor detection area RA2 and the third outdoor detection area RA3. The first indoor detection area RB1 consists of detection spots r with addresses 5D to 6J, is the middle part of detection area R in the left-right direction, and is located between the second indoor detection area RB2 and the third indoor detection area RB3.

[0025] The second outdoor detection area RA2 consists of detection spots r with addresses 6A to 8D and is located to the left of the first outdoor detection area RA1. It can also be said that the second outdoor detection area RA2 is located directly in front of the left outdoor display 35 when viewed from the outside. The third outdoor detection area RA3 consists of detection spots r with addresses 6K to 8N and is located to the right of the first outdoor detection area RA1. It can also be said that the third outdoor detection area RA3 is located directly in front of the right outdoor display 36 when viewed from the outside.

[0026] The second indoor detection area RB2 consists of detection spots r with addresses 1A to 3D and is located to the left of the first indoor detection area RB1. It can also be said that the second indoor detection area RB2 is located directly in front of the left indoor display 37 when viewed from the inside. The third indoor detection area RB3 consists of detection spots r with addresses 1K to 3N and is located to the right of the first indoor detection area RB1. It can also be said that the third indoor detection area RB3 is located directly in front of the right indoor display 38 when viewed from the inside.

[0027] Figure 3 is a block diagram showing the hardware configuration of the automatic door device 10.

[0028] As shown in Figure 3, the automatic door device 10 includes a door drive device 20, a display device 30, a display control device 31, a door sensor 40, and a door control device 50.

[0029] The door drive unit 20 rotates a drive motor (not shown) based on the control of the door control device 50 to open and close the left door 12A and the right door 12B.

[0030] The display device 30 displays advertising media using images based on the control of the display control device 31. The display device 30 in this embodiment includes a left outdoor display 35, a right outdoor display 36, a left indoor display 37, and a right indoor display 38.

[0031] The display control device 31 controls the advertising media to be displayed on the display device 30. The display control device 31 causes the advertising media to be displayed on the left outdoor display 35, the right outdoor display 36, the left indoor display 37, and the right indoor display 38. The display control device 31 is connected to the server 90 via a network NW. The server 90 stores the advertising media to be displayed on the display device 30 and advertising identification information for identifying those advertising media. The display control device 31 has previously acquired and stored the advertising media to be displayed on the display device 30 and the advertising identification information for identifying those advertising media from the server 90.

[0032] The door sensor 40 has a detection area R and detects objects around the opening 1. The door sensor 40 comprises an outdoor activation sensor 41 and an indoor activation sensor 42. The outdoor activation sensor 41 and the indoor activation sensor 42 transmit detection data in the outdoor detection area RA and the indoor detection area RB, respectively, to the door control device 50. The outdoor activation sensor 41 and the indoor activation sensor 42 in this embodiment are infrared reflection type sensors that emit infrared light into the detection area R and receive the reflected light, and determine the presence or absence of an object to be detected within the detection area R based on the change in the amount of reflected light received. The detection data in this embodiment includes the amount of light received within the detection area R detected by the outdoor activation sensor 41 and the indoor activation sensor 42 as position information of the object to be detected, as well as the detection determination result of the presence or absence of an object to be detected within the detection area R. If an object to be detected is detected based on the amount of light received by the door sensor 40, the door control device 50 drives the door drive device 20 and opens the door section 11. Note that the door sensor 40 is not limited to an infrared reflection type sensor and may be composed of various types of sensors. Furthermore, the door sensor 40 may consist not only of an activation sensor, but also of an auxiliary photoelectric sensor, an open protection sensor, or a combination thereof. Also, the detection data does not have to include the detection judgment result of whether or not there is a detection target within the detection area R. In this case, the detection judgment unit 102 of the door control device 50, described later, can determine whether or not there is a detection target within the detection area R based on the detection data.

[0033] Figure 4 is a functional block diagram of the door control device 50 according to the first embodiment. Each functional block shown in the following figures can be realized in hardware terms by elements such as a computer processor, CPU, and memory, as well as electronic circuits and mechanical devices, and in software terms by computer programs, etc. However, here we are depicting functional blocks that are realized through the cooperation of these elements. Therefore, it will be understood by those skilled in the art that these functional blocks can be realized in various ways by combinations of hardware and software.

[0034] The door control device 50 comprises an acquisition unit 101, a detection and judgment unit 102, a drive control unit 103, a generation unit 104, an output unit 105, and a storage unit 106. The door control device 50 is connected to the server 90 via a network NW. The door control device 50 has previously acquired advertising identification information from the server 90 to identify the advertising medium to be displayed on the display device 30, and stores it in the storage unit 106.

[0035] The acquisition unit 101 acquires detection data detected by the door sensor 40. The acquisition unit 101 also acquires advertisement identification information from the server 90 via the network NW.

[0036] The detection determination unit 102 determines whether or not a detection target has been detected based on the detection data from the door sensor 40. In this embodiment, the detection determination unit 102 determines whether or not a detection target has been detected based on the detection determination result of whether or not a detection target is present within the detection area R in the detection data. However, it is not limited to this, and the detection determination unit 102 may also determine whether or not a detection target has been detected based on the position information of the detection target (amount of light received within the detection area R) in the detection data.

[0037] The drive control unit 103 controls the opening and closing of the door section 11 by driving the door drive device 20 based on the detection data from the door sensor 40. When the drive control unit 103 detects the target O in the outdoor detection area RA or the indoor detection area RB, it opens the left door 12A and the right door 12B. When the drive control unit 103 no longer detects the target O in the outdoor detection area RA or the indoor detection area RB, it closes the left door 12A and the right door 12B.

[0038] The generation unit 104 generates behavioral information indicating the actions of the detected target O within the detection area R, based on the acquired detection data. The behavioral information will be described later.

[0039] The output unit 105 outputs behavioral information, etc.

[0040] The memory unit 106 stores programs for executing various processes of the present invention, as well as detection data, advertisement identification information, and the like.

[0041] Figure 5 is a flowchart showing the process S10 of the door control device 50 of the first embodiment.

[0042] In step S11, the acquisition unit 101 acquires detection data from the door sensor 40. The acquired detection data is stored in the storage unit 106. The acquisition unit 101 supplies the acquired detection data to the detection judgment unit 102, and processing S10 proceeds to step S12.

[0043] In step S12, the detection determination unit 102 determines whether or not it has detected the target object based on the acquired detection data. If the target object is detected (Y in step S12), process S10 proceeds to step S13. If the target object is not detected (N in step S12), process S10 returns to step S11. In other words, steps S11 to S12 are repeated until the target object is detected.

[0044] In step S13, the acquisition unit 101 acquires the next detection data from the door sensor 40. The acquired next detection data is stored in the storage unit 106. The acquisition unit 101 supplies the acquired next detection data to the detection judgment unit 102, and processing S10 proceeds to step S14.

[0045] In step S14, the detection determination unit 102 determines whether the target is no longer detected based on the next acquired detection data. If the target is no longer detected (Y in step S14), the detection determination unit 102 supplies a generation instruction to the generation unit 104, and process S10 proceeds to step S15. If the target is still detected (N in step S14), process S10 returns to step S13. That is, steps S13 to S14 are repeated until the target is no longer detected.

[0046] In step S15, the generation unit 104 generates behavioral information based on the detection data. The behavioral information in this embodiment includes movement path information that shows the movement path of the detected object O within the detection area R from the time the detected object O enters the detection area R until it exits. The generation unit 104 reads the detection data from the storage unit 106 from the time the detected object O enters the detection area R until it exits, and generates movement path information based on the position information of the detected object O in the read detection data. The behavioral information and movement path information will be described later with reference to Figures 6 to 11.

[0047] In step S16, the output unit 105 outputs behavioral information. In this embodiment, the behavioral information is output to and stored on, for example, an administrator terminal (not shown) used by an administrator who manages a store where the automatic door device 10 is installed, making it viewable. The behavioral information is generated each time the detected target O enters and exits the detection area R and is stored on the administrator terminal. This makes it possible to understand, based on the behavioral information, how much interest the detected target O in the detection area R showed in the advertising media displayed on the display device 30. As a result, it becomes possible to evaluate the degree of influence (hereinafter referred to as the degree of influence) that the advertising media displayed on the display device 30 had on the detected target's purchasing intent. The behavioral information and movement path information will be explained below with reference to Figures 6 to 11.

[0048] In the example in Figure 6, the movement information in the behavioral data indicates that the detected object O entered the outdoor detection area RA and exited the outdoor detection area RA without stopping. In this way, if the movement information indicates that the detected object O entered the detection area R and exited the detection area R without stopping near any of the displays 35 to 38, it means, for example, that the detected object O has not shown interest in the advertising medium displayed on the display device 30 and the advertising medium has not led to a purchase. Therefore, based on the movement information in the behavioral data, it is possible to evaluate the degree of influence as being extremely small.

[0049] In the example in Figure 7, the movement information indicates that the detected object O entered the outdoor detection area RA, stopped near the right outdoor display 36, and then exited the outdoor detection area RA. Similarly, in the example in Figure 8, the movement information indicates that the detected object O entered the indoor detection area RB, stopped near the left indoor display 37, and then exited the outdoor detection area RA. Thus, when the movement information indicates that the detected object O entered the detection area R, stopped near one of the displays 35-38, and then exited the outdoor detection area RA, it means that the detected object O showed interest in the advertising medium displayed on the display device 30, but this did not lead to a purchase. Therefore, based on the movement information in the behavioral information, the degree of influence can be evaluated as small.

[0050] In the example shown in Figure 9, the movement information indicates that the detected subject O entered the outdoor detection area RA, stopped near the right outdoor display 36, and then exited the indoor detection area RB. When the movement information indicates that the detected subject O entered the outdoor detection area RA, stopped near the outdoor display 35 or 36, and then exited the indoor detection area RB, it suggests that the detected subject O showed interest in the advertising media displayed on the display device 30 before entering the store, which may lead to a purchase. Therefore, based on the movement information in the behavioral information, the degree of influence can be evaluated as moderate.

[0051] In the example in Figure 10, the movement information indicates that the detected subject O entered the indoor detection area RB, stopped near the left indoor display 37, and then exited the indoor detection area RB. Similarly, in the example in Figure 11, the movement information indicates that the detected subject O entered the indoor detection area RB, stopped near the right outdoor display 36, and then exited the indoor detection area RB. In this way, when the movement information indicates that the detected subject O entered the indoor detection area RB, stopped near one of the displays 35-38, and then exited the indoor detection area RB, it can be considered that the detected subject O showed interest in the advertising media displayed on the display device 30 when leaving the store, and then returned to the store. This suggests that, for example, the detected subject O was prevented from forgetting to buy an item, and is highly likely to have led to purchasing behavior. Therefore, based on the movement information in the behavioral information, it is possible to evaluate that the degree of influence is significant.

[0052] After step S16, process S10 ends.

[0053] In this embodiment, behavioral information indicating the actions of the detected object O within the detection area R is generated based on the detection data in the detection area R of the door sensor 40. As shown in the examples in Figures 6 to 11 above, the interest of the detected object O in the advertising media displayed on the automatic door device 10, once it has entered the detection area R of the automatic door device 10, is reflected in the actions of the detected object O within the detection area R of the door sensor 40. Therefore, with this configuration, it is possible to evaluate the degree of influence that the advertising media displayed on the display device 30 has on the detected object O based on the behavioral information. Furthermore, since the detection data of the door sensor 40, which is always provided in the automatic door device 10, is used, the degree of influence can be evaluated at low cost without providing special equipment in the automatic door device 10 to evaluate the influence of the advertising media.

[0054] The following describes some variations.

[0055] In this embodiment, the behavioral information includes, but is not limited to, movement path information. For example, the behavioral information may include at least one of the following: movement path information, total time information indicating the total time the target object O was detected within the detection area R, and speed information indicating the speed at which the target object O moved within the detection area R. If the target object O shows interest in the advertising medium, it is thought that, for example, the target object O will stop within the detection area R or move slowly within the detection area R while viewing the advertising medium. Therefore, if the degree of interest of the target object O to the advertising medium is relatively high, the total time the target object O was detected within the detection area R is considered to be higher than when the degree of interest is relatively low. This total time is generated, for example, by measuring the time from when the target object O enters the detection area R until when it exits, using a timer (not shown) provided in the door control device 50. Also, if the degree of interest is relatively high, the speed at which the target object O moved within the detection area R is considered to be lower than when the degree of interest is relatively low. This movement speed is generated, for example, based on the transition speed when an undetected detection spot r becomes detected, and then adjacent undetected detection spots r sequentially become detected. Therefore, it is possible to evaluate the degree of influence using total time information and speed information as well.

[0056] Furthermore, the total time information and speed information may be the total time and movement speed in a specific area near the display device 30 in the detection area R (for example, the second and third outdoor detection areas RA2 and RA3, and the second and third indoor detection areas RB2 and RB3, which are located in front of the display device 30). Here, if the detected target O shows interest in the advertising medium, it is assumed that it will view the advertising medium in a specific area near the display device 30, such as in front of the display device 30. Therefore, this configuration makes it possible to evaluate the degree of influence with greater accuracy.

[0057] The behavioral information may further include at least one of the following: entry information indicating that the detected subject O entered the facility equipped with an automatic door device 10 through the opening 1, and exit information indicating that the detected subject O exited the facility equipped with an automatic door device 10 through the opening 1. Here, if the detected subject O enters the detection area R from the outside, stops near the outdoor displays 35 and 36, and then enters the facility through the opening 1, their purchasing intent is considered to be relatively high. On the other hand, if the detected subject O enters the detection area R from the outside, stops near the outdoor displays 35 and 36, and then does not enter the facility through the opening 1, their purchasing intent is considered to be relatively low. Also, if the detected subject O enters the detection area R from the indoor side, stops near the outdoor displays 35 and 36, and then exits the facility through the opening 1, their purchasing intent is considered to be relatively low. Therefore, by considering entry information or exit information in addition to the above movement path information, it is possible to evaluate the degree of influence more accurately. For example, entry information may be generated by the generation unit 104 when the detection target O is detected in the fourth outdoor detection area RA4 and the fourth indoor detection area RB4 in that order, and exit information may be generated when the detection target O is detected in the reverse order. Alternatively, for example, entry or exit information may be generated by the generation unit 104 based on the detection order of the fourth outdoor detection area RA4 and the fourth indoor detection area RB4 when the door section 11 is opened. Furthermore, for example, if the door sensor 40 includes a closing protection sensor such as an auxiliary photoelectric sensor that monitors an area that may collide with the door section 11 during closing, entry or exit information may be generated by the generation unit 104 based on the detection order of the fourth outdoor detection area RA4 and the fourth indoor detection area RB4 when the closing protection sensor detects the detection target. In addition, entry and exit information may be generated based on a combination of the detection spot r that was first detected when the detection target O entered the detection area R and the detection spot r that was last detected when the detection target O exited the detection area R.

[0058] If the door sensor 40 includes an image sensor that captures an image of the object to be detected O within the detection area R, the behavioral information may include information indicating the orientation of the object to be detected O's face. When the object to be detected O's face is facing the display device 30, the influence of the advertising medium on the object to be detected O's purchasing intent tends to be greater, making it possible to evaluate the degree of that influence.

[0059] The acquisition unit 101 may acquire the detection time, which indicates the date and time when the door sensor 40 detected the target object, and the storage unit 106 may store the behavior information and the detection time related to that behavior information in association. With this configuration, it is possible to output the behavior information and its detection time in association, making it possible to evaluate the degree of influence of advertising media for each time period. The detection time can be generated, for example, by a timer (not shown) provided in the door sensor 40 and included in the detection data.

[0060] The acquisition unit 101 may acquire information related to the weather, and the storage unit 106 may store the behavioral information and weather information in association. This configuration makes it possible to evaluate the degree of influence of the weather.

[0061] The acquisition unit 101 may, for example, acquire advertising identification information relating to the advertising media displayed on the display device 30 from the display control device 31, and the storage unit 106 may store the behavioral information in association with the advertising identification information relating to the advertising media that was displayed when the detection data underlying the behavioral information was acquired. With this configuration, for example, when different advertising media are sequentially displayed on the display device 30, it becomes possible to accurately determine which advertising media the generated behavioral information relates to.

[0062] In this embodiment, display devices 30 such as the left outdoor display 35, right outdoor display 36, left indoor display 37, and right indoor display 38 are provided on the back of the left outdoor fix 13A, left indoor fix 13B, right outdoor fix 14A, and right indoor fix 14B, respectively, but the invention is not limited to this. For example, the display devices 30 may be provided on the door section 11, etc. Furthermore, by using an image sensor as the door sensor 40, which generally allows for a wider detection area than an infrared sensor, the display devices 30 may be provided further to the left of the left outdoor fix 13A and left indoor fix 13B, or further to the right of the right outdoor fix 14A and right indoor fix 14B. In addition, the display devices 30 may be provided separately from the automatic door device 10 (for example, the display devices 30 may be attached to the automatic door device 10 after the automatic door device 10 has been installed).

[0063] In this embodiment, an example was shown in which the display device 30 displays an advertising medium using an image, but it is not limited to this. The advertising medium may be a poster or other medium. Also, in this embodiment, the display device 30 is provided both indoors and outdoors, but it may be provided only on either the indoors or outdoors. Also, in this embodiment, the display device 30 is provided on both the left and right sides, but it may be provided on only the left or right side. The advertising medium should be placed near the automatic door device 10.

[0064] In this embodiment, the display control device 31 is provided as a separate control device independent of the door control device 50, but the invention is not limited to this, and the display control device 31 may be included within the door control device 50. Alternatively, the display control device 31 may be provided in the display device 30 by being configured to communicate with the door control device 50.

[0065] The storage unit 106 may store behavioral information for each gender and age group of the detected target by utilizing an image sensor or the like as the door sensor 40. Similarly, the generation unit 104 may generate behavioral information for each gender and age group of the detected target. Furthermore, if multiple different advertising media are stored in the storage unit 106, the storage unit 106 may store behavioral information for each advertising media.

[0066] In this embodiment, the behavioral information was output to an administrator terminal or the like, but it is not limited to this, and may also be output to the server 90.

[0067] Second Embodiment A second embodiment of the present invention will be described below. In the drawings and description of the second embodiment, the same or equivalent components and members as in the first embodiment will be denoted by the same reference numerals. Descriptions that overlap with those of the first embodiment will be omitted as appropriate, and the description will focus on the configurations that differ from those of the first embodiment. The same applies to the drawings and description of the third and fourth embodiments below.

[0068] Figure 12 is a functional block diagram of the automatic door device 10 of the second embodiment. As shown in Figure 12, the automatic door device of the second embodiment further includes an evaluation unit 107 that evaluates the degree of influence that the advertising medium has on the detected target based on behavioral information.

[0069] Figure 13 is a flowchart showing the process S20 of the automatic door device 10 of the second embodiment. Steps S21 to S25 in Figure 13 are basically the same as steps S11 to S15 in Figure 5, except for points that are not specifically mentioned, so their explanation is omitted.

[0070] After going through steps S21 to S24, in step S25 the generation unit 104 generates behavioral information, which it then supplies to the evaluation unit 107, and processing S20 proceeds to step S26. In step S26, the evaluation unit 107 evaluates the degree of influence that the advertising medium had on the detection target based on the behavioral information.

[0071] In the example shown in Figure 6, as described above, the detected object O entered the outdoor detection area RA but exited the outdoor detection area RA without stopping, indicating that the detected object O did not show interest in the advertising medium displayed on the display device 30 and that the advertising medium did not lead to a purchase. Therefore, the evaluation unit 107 evaluates the degree of influence as extremely small and determines the evaluation points for the degree of influence to be 0.

[0072] In the examples shown in Figures 7 and 8, as described above, the detected object O entered the outdoor detection area RA, stopped near the displays (right outdoor display 36, left indoor display 37), and then exited the outdoor detection area RA. The detected object O stopped and showed interest in the advertising medium displayed on the display device 30, but did not enter the indoor detection area RB, and therefore did not lead to a purchase. For this reason, the evaluation unit 107 evaluates the degree of influence as small, for example, and determines that the evaluation point for the degree of influence is 1 point.

[0073] In the example shown in Figure 9, as described above, the detected object O entered the outdoor detection area RA, stopped near the display (right outdoor display 36), and exited the indoor detection area RB. Since the detected object O stopped before entering the store, showed interest in the advertising medium displayed on the display device 30, and entered the indoor detection area RB, it is possible that this led to a purchase. For this reason, the evaluation unit 107 evaluates the degree of influence as moderate and determines the evaluation points for the degree of influence to be 5 points.

[0074] In the examples shown in Figures 10 and 11, as described above, the detected object O entered the indoor detection area RB, stopped near the displays (left indoor display 37, right outdoor display 36), and then exited the indoor detection area RB. Since the detected object O stopped when leaving the store, showed interest in the advertising medium displayed on the display device 30, and then returned to the store, it is highly likely that this led to a purchase. For this reason, the evaluation unit 107 evaluates the degree of influence as large and determines the evaluation points for the degree of influence to be 8 points.

[0075] For example, if the generation unit 104 generates total time information in addition to movement path information, the evaluation unit 107 evaluates the degree of influence the advertising medium had on the detected target based on the supplied movement path information and total time information. At this time, if the difference between the supplied total time value and a predetermined standard value is greater than or equal to a threshold, the evaluation unit 107 may determine that there was an action taken to view the advertising medium, such as stopping or moving slowly within the detection area R, and may add, for example, 5 points to the evaluation points determined by the movement path as described above, for the degree of influence based on total time. The standard value here can be determined, for example, by pre-determining the total time it takes for a detected target with little interest in the advertising medium to pass through the detection area R, and then determining the standard value based on this calculated total time.

[0076] When the evaluation result is generated in step S26, the evaluation unit 107 supplies the generated evaluation result to the output unit 105, and processing S20 proceeds to step S27. The evaluation result of the degree of influence in this embodiment includes the evaluation points determined as described above.

[0077] In step S27, the output unit 105 outputs the evaluation result from the evaluation unit 107. In this embodiment, the evaluation result from the evaluation unit 107 is output to, for example, an administrator terminal and stored on that terminal so that it can be viewed. Behavioral information is generated each time the detection target O enters and exits the detection area R and is stored on the administrator terminal. For example, the administrator terminal may display the evaluation points obtained so far in a list, or it may display them as a total. After step S27, processing S20 ends.

[0078] In the second embodiment, the evaluation unit 107 evaluates the degree of influence that the advertising medium had on the detected target based on behavioral information. With this configuration, it is possible to understand the degree of influence that the advertising medium displayed on the display device 30 had on the detected target's purchasing intent based on the evaluation results.

[0079] The following describes a modified version of the second embodiment.

[0080] The storage unit 106 may store advertising location information indicating the location where the advertising medium is displayed, and the evaluation unit 107 may further evaluate the degree of influence based on the advertising location information. For example, the evaluation unit 107 may evaluate the degree of influence to be greater when the vehicle enters a specific detection area near the location where the advertising medium is displayed (the location of the display device 30) within the detection area R. Alternatively, for example, the evaluation unit 107 may evaluate the degree of influence to be greater when the speed of movement within the specific area is less than a predetermined speed. This configuration makes it possible to evaluate the degree of influence more appropriately.

[0081] Here, for example, if the time from when the detected object O enters a specific area near the display device 30 in the detection area R identified based on the advertising location information (for example, the second and third outdoor detection areas RA2 and RA3, and the second and third indoor detection areas RB2 and RB3 located in front of the display device 30, etc.) until it leaves is longer than a predetermined time, it is considered that the object is standing still to view the advertising medium. In this case, the above evaluation points may be further increased. Also, if the time from entry to exit is relatively long, the above evaluation points may be weighted to be greater compared to when the time from entry to exit is relatively short.

[0082] The evaluation unit 107 may evaluate the degree of influence the advertising medium had on the detection target based on movement information and total time information limited to a specific area near the display device 30 in the detection area R. For example, the generation unit 104 calculates the total time the detection target O was detected in a specific area near the display device 30, measured by a timer. If multiple display devices 30 are provided, the total time for the specific area near each display device 30 is generated. The evaluation unit 107 can evaluate the degree of influence based on the total time for the specific area near each display device 30, and whether entry information or exit information was generated at the same time when the detection target O was detected. With this configuration, the degree of influence can be evaluated individually for each of the multiple display devices 30.

[0083] The display control device 31 may receive the evaluation results from the evaluation unit 107 and select the advertising media to display on the display device 30 based on those evaluation results. For example, the display control device 31 may periodically obtain the total value of evaluation points accumulated so far for each advertising media from the door control device 50, and select the advertising media with the largest total value to display on the display device 30. Alternatively, the display control device 31 may, for example, select the advertising media with the largest evaluation points for each time period and display it on the display device 30.

[0084] If an evaluation result is generated in step S26, the evaluation unit 107 may store the evaluation result in the storage unit 106. In this case, the output unit 105 may display the evaluation points from the evaluation results accumulated so far in a list format, or it may display them as a total. The output unit 105 may also output the accumulated evaluation results separated by time period. With this configuration, the most suitable advertising medium for influencing the purchase intent of the detected target can be automatically selected and displayed.

[0085] The storage unit 106 may store the evaluation results of the evaluation unit 107 for each gender and age group of the detected target by utilizing an image sensor or the like as the door sensor 40. Similarly, the evaluation unit 107 may generate evaluation results for each gender and age group of the detected target. Furthermore, if multiple different advertising media are stored in the storage unit 106, the storage unit 106 may store evaluation results for each advertising media.

[0086] Third Embodiment Figure 14 is a functional block diagram of the advertising evaluation device 200 of the third embodiment. As shown in Figure 14, the advertising evaluation device 200 includes an acquisition unit 201, a detection and judgment unit 202, a generation unit 204, an output unit 205, a storage unit 206, and an evaluation unit 207. The advertising evaluation device 200 of the third embodiment is provided outside the automatic door device 10. However, it is not limited to this, and the advertising evaluation device 200 may be provided in the automatic door device 10. In the third embodiment, the acquisition unit 201, detection and judgment unit 202, generation unit 204, output unit 205, storage unit 206, and evaluation unit 207 in the advertising evaluation device 200 have the same functions as the acquisition unit 101, detection and judgment unit 102, generation unit 104, output unit 105, storage unit 106, and evaluation unit 107 in the automatic door device 10, so their explanation is omitted.

[0087] With this configuration, by connecting the advertising evaluation device 200 to the existing automatic door device 10 in a communicative manner, it becomes possible to easily grasp the degree of influence of advertising media.

[0088] Fourth Embodiment Figure 15 is a functional block diagram of the door sensor 40 of the fourth embodiment. As shown in Figure 15, the door sensor 40 includes a detection unit 301, a detection judgment unit 302, a generation unit 304, an output unit 305, a storage unit 306, and an evaluation unit 307. The door sensor 40 of this embodiment is an example of a sensor for an automatic door. In the fourth embodiment, the detection judgment unit 302, generation unit 304, output unit 305, storage unit 306, and evaluation unit 307 in the door sensor 40 have the same functions as the detection judgment unit 102, generation unit 104, output unit 105, storage unit 106, and evaluation unit 107 in the automatic door device 10, so their explanation is omitted.

[0089] The detection unit 301 detects the object O within the detection area R and supplies the detection data to the detection judgment unit 302. The detection data in this embodiment includes the amount of light received within the detection area R detected by the outdoor activation sensor 41 and the indoor activation sensor 42 as location information of the object. The detection judgment unit 302 determines whether there is an object within the detection area R based on the location information (amount of light received) within the detection area R in the detection data and supplies the detection judgment result to the output unit 305. The output unit 305 outputs the detection judgment result to the automatic door device 10. In addition, if behavior information is generated, the output unit 305 outputs the behavior information to an administrator terminal or the like.

[0090] According to this configuration, by replacing the door sensor of the existing automatic door device 10 with the door sensor 40 of the fourth embodiment, it becomes possible to easily grasp the degree of influence on advertising media.

[0091] The door sensor 40 may include an acquisition unit that acquires the detection time when it detects an object to be detected. In this case, the storage unit 306 may store the behavior information and the detection time related to that behavior information in association.

[0092] In addition, although the door sensor 40 of the fourth embodiment has an evaluation unit 307, it does not have to have an evaluation unit 307. In this case, the output unit 305 may output behavioral information.

[0093] Any combination of the embodiments and modifications described above is also useful as an embodiment of the present invention. The new embodiments resulting from these combinations possess the combined effects of the respective embodiments and modifications. [Explanation of Symbols]

[0094] 10 Automatic door device, 11 Door unit, 20 Door drive unit, 30 Display device, 31 Display control device, 40 Door sensor, 50 Control device, 101 Acquisition unit, 102 Detection and judgment unit, 103 Drive control unit, 104 Generation unit, 105 Output unit, 106 Storage unit, 107 Evaluation unit, 200 Advertising evaluation device.

Claims

1. An automatic door system with advertising media placed nearby, A door section provided in the opening, A door sensor that detects an object within the detection area, An acquisition unit that acquires detection data detected by the door sensor, A drive control unit that controls the opening and closing of the door section based on the detection data, A generation unit generates behavioral information indicating the actions of the detected target within the detection area based on the detection data, An automatic door system equipped with the following features.

2. The behavioral information includes at least one of the following: movement path information indicating the movement path of the detected object within the detection area; total time information indicating the total time the detected object was detected within the detection area; and speed information indicating the movement speed of the detected object within the detection area. The automatic door device according to claim 1.

3. The behavioral information includes at least one of the following: entry information indicating that the detected object entered the facility where the automatic door device is installed through the opening, and exit information indicating that the detected object left the facility. The automatic door device according to claim 2.

4. The acquisition unit acquires the detection time, which indicates the date and time when the door sensor detected the object to be detected. The system includes a storage unit that stores the aforementioned behavioral information and the detection time related to that behavioral information in association with each other. The automatic door device according to any one of claims 1 to 3.

5. The acquisition unit acquires advertising identification information for identifying the advertising medium, The system includes a storage unit that stores the aforementioned behavioral information and the advertising identification information relating to the advertising medium that was displayed when the detection data on which the behavioral information is based was acquired, in association with each other. The automatic door device according to any one of claims 1 to 4.

6. The system includes an evaluation unit that evaluates the degree of influence the advertising medium had on the detected target based on the behavioral information. The automatic door device according to any one of claims 1 to 5.

7. The system includes a storage unit that stores advertising location information indicating the location where the advertising medium is displayed, The evaluation unit further evaluates the degree of the influence based on the advertising location information. The automatic door device according to claim 6.

8. The system includes a display control device that selects the advertising medium to be displayed based on the evaluation results of the evaluation unit. The automatic door device according to claim 6 or 7.

9. An acquisition unit that acquires detection data detected by a door sensor that detects a target object within a detection area provided around the opening of an automatic door device where an advertising medium is placed nearby, A generation unit generates behavioral information indicating the actions of the detected target within the detection area based on the detection data, An evaluation unit that evaluates the degree of influence the advertising medium had on the detected target based on the behavioral information, An advertising evaluation device that uses an automatic door system, equipped with the necessary features.

10. The behavioral information includes at least one of the following: movement path information indicating the movement path of the detected object within the detection area; total time information indicating the total time the detected object was detected within the detection area; and speed information indicating the movement speed of the detected object within the detection area. The advertising evaluation device according to claim 9.

11. The behavioral information includes at least one of the following: entry information indicating that the detected object entered the facility where the automatic door device is installed through the opening, and exit information indicating that the detected object left the facility. The advertising evaluation device according to claim 10.

12. The acquisition unit acquires the detection time, which indicates the date and time when the door sensor detected the object to be detected. The system includes a storage unit that stores the aforementioned behavioral information and the detection time related to that behavioral information in association with each other. The advertising evaluation device according to any one of claims 9 to 11.

13. The acquisition unit acquires advertising identification information for identifying the advertising medium, The system includes a storage unit that stores the aforementioned behavioral information and the advertising identification information relating to the advertising medium that was displayed when the detection data on which the behavioral information is based was acquired, in association with each other. An advertising evaluation device according to any one of claims 9 to 12.

14. The system includes a storage unit that stores advertising location information indicating the location where the advertising medium is displayed, The evaluation unit further evaluates the degree of the influence based on the advertising location information. An advertising evaluation device according to any one of claims 9 to 13.

15. A detection unit that detects objects within a detection area provided around the opening of an automatic door device where advertising media are placed nearby, A generation unit generates behavioral information indicating the actions of the detected target within the detection area based on the detection data of the detection unit, A transmitting unit that transmits the aforementioned behavioral information to an external source, A sensor for automatic doors that includes the following features.

16. The behavioral information includes at least one of the following: movement path information indicating the movement path of the detected object within the detection area; total time information indicating the total time the detected object was detected within the detection area; and speed information indicating the movement speed of the detected object within the detection area. The automatic door sensor according to claim 15.

17. The behavioral information includes at least one of the following: entry information indicating that the detected object entered the facility where the automatic door device is installed through the opening, and exit information indicating that the detected object left the facility. The automatic door sensor according to claim 16.

18. An acquisition unit that acquires the detection time, which indicates the date and time when the aforementioned target was detected, A storage unit that stores the aforementioned behavioral information and the aforementioned detection time related to that behavioral information in association with each other, Equipped with, An automatic door sensor according to any one of claims 15 to 17.

19. An acquisition unit that acquires advertising identification information for identifying the aforementioned advertising medium, A storage unit that stores the aforementioned behavioral information and the aforementioned advertising identification information in association, Equipped with, The automatic door sensor according to any one of claims 15 to 18.

20. The system includes an evaluation unit that evaluates the degree of influence the advertising medium had on the detected target based on the behavioral information. The automatic door sensor according to any one of claims 15 to 19.

21. The system includes a storage unit that stores advertising location information indicating the location where the advertising medium is displayed, The evaluation unit further evaluates the degree of the influence based on the advertising location information. The automatic door sensor according to claim 20.

22. The steps include acquiring detection data from a door sensor that detects a target object within a detection area provided around the opening of an automatic door device where an advertising medium is placed nearby, and The steps include generating behavioral information indicating the actions of the detected target within the detection area based on the detection data, A method for evaluating the effectiveness of advertising using an automatic door system, comprising the following features.

23. The method further comprises a step of evaluating the degree of influence that the advertising medium had on the detected target based on the behavioral information. A method for evaluating the effectiveness of advertising using the automatic door device described in claim 22.

24. In the computer of an automatic door system where advertising media are placed nearby, The steps include acquiring detection data from a door sensor that detects an object within a detection area provided around the opening of the automatic door device, The steps include generating behavioral information indicating the actions of the detected target within the detection area based on the detection data, A program to evaluate the effectiveness of advertising using an automatic door system to execute the program.

25. To the aforementioned computer, The step of further performing an evaluation of the degree of influence the advertising medium had on the detected target based on the behavioral information is then carried out. An advertising effectiveness evaluation program using the automatic door device described in claim 24.

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