Information display system and information display program

Abstract

This invention provides an information display system and program that can display all necessary information without excess or deficiency for product images that show multiple products. [Solution] The information display system is a system that displays product images relating to products on a user terminal, and is characterized by comprising: marker setting means for setting markers in the product image that indicate specific parts relating to the products; additional information setting means for setting additional information indicating information related to the product image in association with the markers; a database for storing the product images, the markers, and the additional information; operation detection means for detecting operations on the markers in the product image via screen operations on the user terminal; and display control means for referring to the database in response to operations detected by the operation detection means, acquiring the additional information corresponding to the markers, and displaying the acquired additional information on the product image.

Description

Technical Field

[0001] The present invention relates to an information display system for displaying a commercial material image related to a commercial material on a user terminal, and an information display program.

Background Art

[0002] Conventionally, as a system for displaying a commercial material image related to a commercial material on a user terminal, for example, an information processing system such as Patent Document 1 has been proposed.

[0003] In Patent Document 1, a method of displaying a commercial material image showing the appearance of a commercial material and basic information related to the commercial material on a display terminal is defined, and an information processing system for displaying the commercial material image on the display terminal is disclosed. The information processing system of Patent Document 1 displays a commercial material image and basic information on a display terminal, and switches the displayed commercial material image to the display of another commercial material image in response to a screen switching instruction by the user. At this time, the basic information is superimposed and displayed on the new commercial material image without switching, or the basic information is switched and superimposed and displayed on the new commercial material image. Further, when a detailed information display operation by the user is performed while the basic information is superimposed and displayed on the commercial material image, the detailed information of the commercial material is superimposed and displayed on the commercial material image.

Prior Art Documents

Patent Documents

[0004]

Patent Document 1

Summary of the Invention

Problems to be Solved by the Invention

[0005] Here, Patent Document 1 assumes that, in response to a user's switching instruction, the display will switch to a different product image relating to the same product as the currently displayed product image, while the basic information will be overlaid without switching, or that the display will switch to a product image relating to a different product than the currently displayed product image, while the basic information will be switched to the basic information relating to the new product image and then overlaid.

[0006] In other words, Patent Document 1 does not adequately display basic information, related information, and detailed information for each product when, for example, multiple products or different products are included in a single product image. If all basic information, related information, and detailed information for each product were to be displayed, there is a concern that it would result in information overload, making it difficult to convey the original image of the product in the product image. On the other hand, if only basic information, related information, and detailed information for a specific product were to be displayed, there is a concern that information about other products would be insufficient. For this reason, the technology disclosed in Patent Document 1 does not disclose a mechanism that provides users with the necessary information without excess or deficiency regarding product images displaying multiple products.

[0007] Therefore, the present invention was devised to solve the above-mentioned problems, and its objective is to provide an information display system and information display program that can display all necessary information without excess or deficiency regarding product images in which multiple products are displayed. [Means for solving the problem]

[0008] The information display system according to the first invention is an information display system that displays a product image relating to a product on a user terminal, and is characterized by comprising: marker setting means for setting a marker indicating a specific part of the product within the product image; additional information setting means for setting additional information indicating information related to the product image in association with the marker; a database for storing the product image, the marker, and the additional information; operation detection means for detecting an operation on the marker in the product image via screen operation on the user terminal; and display control means for referring to the database in response to the operation detected by the operation detection means, acquiring the additional information corresponding to the marker, and displaying the acquired additional information on the product image.

[0009] The information display system according to the second invention is characterized in that, in the first invention, the additional information setting means further comprises an array setting means for setting array information relating to a plurality of product images, the operation detection means detects a directional switching operation on the user terminal via screen operation on the user terminal, and the display control means refers to the database based on the array information set by the array setting means and the direction of the switching operation, acquires a new product image different from the product image displayed on the user terminal, and displays the newly acquired product image on the user terminal.

[0010] The information display system according to the third invention is characterized in that, in the second invention, the operation detection means acquires time information relating to screen operations on the user terminal, and the display control means, based on the acquired time information, acquires a product image different from the product image displayed on the user terminal if no operation is detected by the operation detection means for a certain period of time, and displays the acquired product image on the user terminal.

[0011] The information display system according to the fourth invention is characterized in that, in the first invention, the display control means controls the display position of the additional information on the product image based on the marker.

[0012] The information display system according to the fifth invention further comprises, in the first invention, a social media information setting means for setting social media information relating to the merchandise or the provider of the merchandise, and the display control means determines the display format of the social media information according to the content of the social media information, and displays the social media information on the user terminal based on the display format.

[0013] The information display system according to the sixth invention further comprises, in the first invention, a status information acquisition means for acquiring status information relating to the user or the provider of the merchandise, and the display control means controls the display of the merchandise image displayed on the user terminal or the additional information displayed on the merchandise image, according to the status information.

[0014] The information display system according to the seventh invention is characterized in that, in the first invention, it includes an analysis information acquisition means that acquires operation information related to an operation detected by the operation detection means and acquires analysis information analyzed based on the operation information.

[0015] The information display program according to the eighth invention is an information display program that displays a product image relating to a product on a user terminal, and is characterized by causing a computer to execute the following steps: a marker setting step of setting a marker in the product image that indicates a specific part relating to the product; an additional information setting step of setting additional information indicating information related to the product image in association with the marker; a storage step of storing the product image, the marker, and the additional information in a database; an operation detection step of detecting an operation on the marker in the product image via screen operation on the user terminal; and a display control step of referring to the database in response to the operation detected by the operation detection step, obtaining the additional information corresponding to the marker, and displaying the obtained additional information on the product image. [Effects of the Invention]

[0016] According to the first to seventh inventions, the information display system includes a marker setting means for setting markers within a product image to indicate specific locations related to the product image, and an additional information setting means for setting additional information related to the product image in association with the markers. Therefore, the display control means can acquire the additional information corresponding to the markers on the product image and display the acquired additional information on the product image. This makes it possible to display all the necessary information without excess or deficiency for a product image in which multiple products are displayed.

[0017] In particular, according to the second invention, the information display system sets arrangement information for multiple product images and detects a switching operation with direction via screen operation. Therefore, a new product image can be acquired and displayed on the user terminal based on the arrangement information and the direction of the switching operation. This makes it possible for the user to smoothly switch between product images.

[0018] According to the third invention, the information display system acquires time information related to screen operation. Therefore, if no operation is detected for a certain period of time, it can automatically acquire another product image and display it on the user terminal. This makes it possible for the information display system to smoothly switch the product images displayed on the user terminal.

[0019] In particular, according to the fourth invention, the information display system controls the display position of additional information on the product image based on markers. Therefore, the additional information corresponding to the markers can be displayed near the location where the markers are set. This makes it possible for users to obtain information about the product image in a more intuitive display format.

[0020] In particular, according to the fifth invention, the social media information setting means sets social media information regarding the merchandise or the provider of the merchandise. Therefore, the display control means can determine the display form according to the content of the social media information and display the social media information on the user terminal based on the display form. As a result, the information display system can appropriately display information regarding the merchandise or its provider based on the set social media information.

[0021] In particular, according to the sixth invention, the status information acquisition means acquires status information regarding the user or the provider of the merchandise. Therefore, the display control means can control the display of the merchandise image and additional information according to the status information. As a result, the information display system can provide an appropriate display based on the user's membership information and the sale information of the merchandise.

[0022] In particular, according to the seventh invention, the analysis information acquisition means acquires operation information and acquires analysis information analyzed based on the operation information. Therefore, the analysis information can be shared with the provider of the merchandise. As a result, the provider of the merchandise can confirm the sales effect of the merchandise image and additional information.

[0023] According to the eighth invention, the operation detection step detects an operation on a marker in the merchandise image via a screen operation on the user terminal. Therefore, the display control step can refer to the database according to the operation detected by the operation detection step, acquire additional information corresponding to the marker, and display the additional information on the merchandise image. As a result, regarding a merchandise image in which a plurality of merchandise are displayed, it is possible to display necessary information without excess or deficiency.

Brief Description of the Drawings

[0024] [Figure 1] FIG. 1 is a schematic diagram showing an example of the overall configuration of an information display system to which the present invention is applied. [Figure 2] FIG. 2 is a schematic diagram showing an example of the hardware configuration of the information display device. [Figure 3] Figure 3 is a diagram showing an example of the functional configuration of an information display system to which the present invention is applied. [Figure 4] Figure 4 is a schematic diagram showing an example of the display screen of the user terminal in the present embodiment. [Figure 5] Figure 5 is a flowchart showing an example of the steps of an information display method to which the present invention is applied in the first embodiment. [Figure 6] Figure 6 is a schematic diagram showing an example of the setting screen for additional information in the first embodiment. [Figure 7] Figure 7 is a schematic diagram showing an example of the data table stored in the database in the first embodiment. [Figure 8] Figure 8 is a schematic diagram showing an example of the display of additional information on the user terminal in the first embodiment. [Figure 9] Figure 9 is a flowchart showing an example of the steps of an information display method to which the present invention is applied in the second embodiment. [Figure 10] Figure 10 is a schematic diagram showing an example of the setting screen for arrangement information in the second embodiment. [Figure 11] Figure 11 is a schematic diagram showing an example of the switching of the commercial product image in the second embodiment.

Embodiments for Carrying Out the Invention

[0025] <00001​​​​​​Figure 1 shows an example of the overall configuration of an information display system 100 to which the present invention is applied. The information display system 100 may include an information display device 1, a user terminal 3 that communicates with the information display device 1, and a server 7. The information display device 1, the user terminal 3, and the server 7 may be connected via a network 2. The network 2 may be configured using, for example, a personal area network, a mesh network, a mobile communication network such as 3G, 4G, or 5G, the internet, a public telephone network, or a satellite communication network. The user terminal 3 includes a smartphone. The server 7 may also be a cloud server.

[0027] The processing performed by the information display device 1 may be performed partially or entirely by the server 7.

[0028] <Information display device 1> Figure 2 shows an example of the hardware configuration of the information display device 1. The information display device 1 includes, for example, a housing 111, a CPU (Central Processing Unit) 101, a ROM (Read Only Memory) 102, a RAM (Random Access Memory) 103, a storage unit 104, and I / F 105-107. The CPU 101, ROM 102, RAM 103, storage unit 104, and I / F 105-107 are connected by an internal bus 110. At least a part of the hardware configuration of the information display device 1 may be used in a similar configuration in, for example, a user terminal 3.

[0029] The CPU 101 controls the entire information display device 1. The ROM 102 stores the operating code of the CPU 101. The RAM 103 is a working area used when the CPU 101 is operating. The storage unit 104 stores various types of data. The storage unit 104 can be a data storage device such as an HDD (Hard Disk Drive), SSD (Solid State Drive), SD card, or miniSD card. For example, the information display device 1 may also have a GPU (Graphics Processing Unit), which is not shown. The I / F 105 is an interface for sending and receiving various types of data with the network 2 and the user terminal 3 via the network 2.

[0030] I / F106 is an interface for sending and receiving data with the input unit 108. For example, a keyboard is used as the input unit 108, and users of the information display device 1 input various data or control commands for the information display device 1 via the input unit 108. I / F107 is an interface for sending and receiving various data with the display unit 109. The display unit 109 outputs various data stored in the storage unit 104, or the processing status of the information display device 1. A display is used as the display unit 109, and may be a touch panel, for example.

[0031] Figure 3 shows an example of the functional configuration of the information display system 100 in this embodiment. The information display system 100 may include, for example, a marker setting unit 11, an additional information setting unit 12, a database 13, an operation detection unit 14, a display control unit 15, an array setting unit 16, a social media information setting unit 17, a status information acquisition unit 18, and an analysis information acquisition unit 19, as shown in Figure 3. Furthermore, the configuration of the array setting unit 16, the social media information setting unit 17, the status information acquisition unit 18, and the analysis information acquisition unit 19 is not mandatory.

[0032] The marker setting unit 11 is connected to the database 13. The additional information setting unit 12 is connected to the database 13. The database 13 is connected to the marker setting unit 11, the additional information setting unit 12, the display control unit 15, the array setting unit 16, and the social media information setting unit 17. The operation detection unit 14 is connected to the display control unit 15 and the analysis information acquisition unit 19. The display control unit 15 is connected to the database 13, the operation detection unit 14, the status information acquisition unit 18, and the analysis information acquisition unit 19.

[0033] <Marker setting section 11> The marker setting unit 11 sets a marker 8 within the product image 4 to indicate a specific part of the product image 4.

[0034] The marker setting unit 11 may transmit information regarding the product image 4 and the marker 8 set on the product image 4 to the database 13. Here, "product" refers to goods or services that are the subject of a transaction, such as products sold on an e-commerce site, events that are scheduled to be held, or services such as consulting. Here, product image 4 is an image displaying a specific product. Product image 4 may display multiple products. Product image 4 may be an image of a product, or an image containing information about a service.

[0035] Here, multiple markers may be set within product image 4, but for the sake of explanation in this document, one marker representing multiple markers will be referred to as marker 8. When explaining each of the multiple markers within product image 4 separately, they will be referred to as marker 81, marker 82, and so on.

[0036] <Additional Information Setting Unit 12> The additional information setting unit 12 sets additional information that indicates information related to the product image 4, corresponding to the marker 8 set within the product image 4. The additional information set in marker 8 is information related to the product image 4, and may, for example, be information about one of the products displayed in product image 4 if multiple products are shown. The additional information setting unit 12 may also transmit information about the additional information set in marker 8 to the database 13.

[0037] <Database 13> Database 13 stores product images 4, markers 8 set on product images 4, and additional information set on markers 8 in a data table, associating them with each other.

[0038] <Operation detection unit 14> The operation detection unit 14 detects user operations on markers 8 set within product images 4 via screen operations on the user terminal 3. The operation detection unit 14 may also detect operations that involve direction relative to the user terminal 3 via screen operations on the user terminal 3.

[0039] <Display Control Unit 15> The display control unit 15, in response to the operation detected by the operation detection unit 14, refers to the database 13, obtains additional information corresponding to the marker 8 on which the operation was performed, and displays the obtained additional information on the product image 4 displayed on the user terminal 3.

[0040] The display control unit 15 may display a pre-set specific product image 4 on the user terminal 3 when the information display device 1 and the user terminal 3 begin communication. Furthermore, when the product image 4 is displayed on the user terminal 3, the display control unit 15 does not need to display the markers 8 and additional information set on the product image 4 on the user terminal 3. The display control unit 15 may also display the product image 4 on the user terminal 3 when the information display device 1 receives instructions from the user terminal 3.

[0041] <Array setting section 16> The array setting unit 16 sets array information for multiple product images. The array information is used to identify the product image to be displayed on the user terminal 3 when switching from the product image displayed on the user terminal 3 to another product image.

[0042] <Social Media Information Settings Section 17> The social media information setting unit 17 sets social media information relating to the product or the provider of the product. The social media information includes information relating to reservations for the product, applications for the product, social networking services (SNS) operated by the provider of the product, and contact information of the provider of the product.

[0043] <Status Information Acquisition Unit 18> The status information acquisition unit 18 acquires status information relating to the user or the product provider. The status information includes information about the status of the user or the product provider, such as the user's membership information, whether the user is logged in or not, the user's purchase history, sales conducted by the product provider, and the remaining stock of the product.

[0044] <Analysis information acquisition section 19> The analysis information acquisition unit 19 acquires operation information related to operations detected by the operation detection unit 14 and acquires analysis information based on the operation information. The analysis information includes information such as the purchase rate for each product, the click-through rate for each marker, and the time each product image was viewed, or information showing the results of analysis performed based on this information. The analysis information is not limited to numerical information, but may also include visual information such as graphs, charts, and images.

[0045] Figure 4 shows an example of the display screen of the user terminal 3 in this embodiment. As shown in Figure 4, a product image 4 is displayed on the user terminal 3, and multiple markers are set on the product image 4. In Figure 4, a circular marker 81 and a triangular marker 82 are set.

[0046] In Figure 4, the circular icon representing marker 81 and the triangular icon representing marker 82 may be hidden on the display screen of the user terminal 3.

[0047] As shown in Figure 4, the user terminal 3 may have a social media information display area 5 configured.

[0048] (First Embodiment: Information Display Method) Next, an example of an information display method to which the present invention is applied will be described. The information display method can be realized using the information display system 100 described above.

[0049] Figure 5 is a flowchart showing an example of the steps of an information display method to which the present invention is applied in the first embodiment. The flowchart in Figure 5 includes a marker setting step 11, an additional information setting step 12, an operation detection step 13, and a display control step 14. These will be referred to as S11 to S14 below. The detailed processing in each step of Figure 5 will be described below.

[0050] <Marker setting step: S11> First, in S11, the marker setting unit 11 sets a marker 8 on the product image 4. Here, marker 8 indicates a specific location on the product image 4. Marker 8 may also be coordinate information set for the product image 4. Here, multiple markers may be set for a single product image, as shown by markers 81 and 82 in Figure 4.

[0051] Furthermore, at this time, the marker setting unit 11 may transmit information regarding the product image 4 and the marker 8 set on the product image 4 to the database 13.

[0052] <Additional information setting step: S12> Next, in S12, the additional information setting unit 12 sets additional information in association with the marker 8 set on the product image 4.

[0053] The additional information here is information related to product image 4, and may include information such as the product name, product description, price, related links related to the product displayed in product image 4, the link button color (the color of the button displayed when presenting related links), or the link text color (the color of the text displayed when presenting related links).

[0054] Here, Figure 6 shows an example of the additional information setting screen in the first embodiment. For example, as shown in Figure 6, product image 4 displays hamburgers and drinks as multiple products.

[0055] For example, as shown in Figure 6, a circular marker 81 may be set on the part of the product image 4 where the hamburger is displayed, and a triangular marker 82 may be set on the part where the drink is displayed.

[0056] For example, as shown in Figure 6, additional information including product name, product description, price, related links to the product, link button color, or link text color may be set for each of the circular marker 81 and the triangular marker 82.

[0057] In addition, in S12, the display position of the additional information on the product image 4 may be set based on the location where marker 81 or marker 82 is set.

[0058] In addition, at this time S12, the additional information set for marker 81 and marker 82, respectively, may be sent to the database 13.

[0059] Figure 7 shows an example of a data table stored in the database 13 in the first embodiment. As shown in Figure 7, the data table may store additional information, such as a product image identification number for identifying each product image, information about markers set on the product images, the product name set on each marker, a detailed description, price, related links, link button color, link text color, etc., associated with each item.

[0060] <Operation detection step: S13> Next, in S13, the operation detection unit 14 detects an operation on the marker 8 set in the product image 4 via a screen operation on the user terminal 3.

[0061] Here, an operation on marker 8 may be detected when the location on the product image 4 where marker 8 is set is operated on the user terminal 3. Alternatively, an operation on marker 8 may be detected when a tap, long press, double press, or the like is performed on the location on the product image 4 where marker 8 is set on the user terminal 3.

[0062] <Display control step: S14> Next, in S14, the display control unit 15 refers to the database 13 in response to the operation detected in S13, obtains additional information corresponding to the marker 8 on which the operation was performed, and displays the obtained additional information on the product image 4.

[0063] For example, suppose in S13, an operation on marker 8 on product image 4 is detected. In this case, the display control unit 15 retrieves additional information set in accordance with marker 8 from the database 13. The display control unit 15 may also display the retrieved additional information on product image 4 that is being displayed on the user terminal 3.

[0064] Figure 8 shows an example of the display of additional information on the user terminal 3 in the first embodiment.

[0065] In Figure 8, for example, in product image 4, a circular marker 81 is set where the hamburger is displayed, and a triangular marker 82 is set where the drink is displayed.

[0066] For example, in S13, if the user performs a long press operation on the location where the marker 81 is set on the product image 4 via the user terminal 3, the operation detection unit 14 will detect the operation on the marker 81 in response.

[0067] In this case, in S14, the display control unit 15 obtains additional information set in accordance with the marker 81 by referring to the data table in the database 13. The display control unit 15 may also display the obtained additional information on the product image 4 currently displayed on the user terminal 3.

[0068] Furthermore, the location where the additional information is displayed may correspond to the location where marker 81 is set. For example, the location where the additional information is displayed may be the location where marker 81 is set. Also, the location where the additional information is displayed may be controlled based on the location of marker 81, the amount of additional information to display, etc.

[0069] As shown in Figure 8, when the display control unit 15 displays additional information on the product image 4, an additional information display area 6 may be provided on the product image 4. Here, the additional information display area 6 is an area for displaying additional information.

[0070] For example, the additional information display area 6 may be provided with link buttons containing links to websites or URLs related to the products for which the markers are set, such as the button labeled "Purchase" in Figure 8. The color of the link buttons and the color of the text displayed on the link buttons may be set by the additional information setting unit 12 as part of the additional information corresponding to each marker.

[0071] For example, as shown in Figure 8, the display control unit 15 may display a new image related to the product in the additional information display area 6. Here, the new image related to the product may be set as part of the additional information in the additional information setting unit 12 and displayed in the additional information display area 6. Alternatively, the new image related to the product may be obtained from a link destination such as a website or URL related to the product, which has been set as additional information in the additional information setting unit 12, and displayed in the additional information display area 6.

[0072] Furthermore, in the first embodiment, the essential components are a marker setting unit 11, an additional information setting unit 12, a database 13, an operation detection unit 14, and a display control unit 15.

[0073] According to the first embodiment, the information display system 100 includes a marker setting means for setting markers 8 that indicate specific locations related to the product image 4 within the product image 4, and an additional information setting means for setting additional information that indicates information related to the product image 4 in correspondence with the markers 8. Therefore, the display control means can acquire the additional information corresponding to the markers 8 on the product image 4 and display the acquired additional information on the product image 4. This makes it possible to display all the necessary information without excess or deficiency for a product image 4 in which multiple products are displayed.

[0074] (Second embodiment: Information display method) Next, the information display method in the second embodiment will be described. The main difference between the first embodiment and the second embodiment is the use of the array setting unit 16, the social media information setting unit 17, the status information acquisition unit 18, and the analysis information acquisition unit 19. Note that the same aspects as in the first embodiment will not be explained.

[0075] Figure 9 is a flowchart showing an example of the steps of an information display method to which the present invention is applied in the second embodiment. The flowchart in Figure 9 includes an array setting step 21, a social media information setting step 22, a marker setting step 23, an additional information setting step 24, a status information acquisition step 25, an operation detection step 26, a display control step 27, and an analysis information acquisition step 28. These will be referred to as S21 to S28 below. The detailed processing in each step of Figure 9 will be described below.

[0076] <Array setup step: S21> First, in S21, the array setting unit 16 sets array information related to the product images. The array information is used to identify the product image to be displayed when switching the product image displayed on the user terminal to a different product image.

[0077] The array information may be a two-dimensional array having horizontal and vertical components, with product images assigned to each component.

[0078] The configured sequence information may be stored in database 13. Furthermore, the sequence information stored in database 13 may be stored in the data table shown in Figure 7.

[0079] In S21, the sequence setting unit 16 may acquire the user's past browsing history and preference information such as the user's registered preferences, and determine the sequence information based on the preference information.

[0080] Figure 10 shows an example of the arrangement information setting screen in the second embodiment. The arrangement setting unit 16 can set the arrangement of product images, as shown in product images 411 to 433.

[0081] In setting the array information, the array setting unit 16 may arbitrarily set the number of product images to be arranged horizontally and the number of product images to be arranged vertically. For example, in Figure 10, the number of product images to be arranged horizontally is set to 3, and the number of product images to be arranged vertically is set to 3.

[0082] <Social media information setup step: S22> Next, in S22, the social media information setting unit 17 sets social media information relating to the product or the provider of the product. The social media information includes information relating to reservations for the product, applications for the product, social networking services (SNS) operated by the provider of the product, and contact information of the provider of the product.

[0083] In S22, the configured social media information may be stored in database 13. Furthermore, the social media information stored in database 13 may be stored in the data table shown in Figure 7.

[0084] For example, as shown in Figure 4, in addition to the product image 4, a social media information display area 5 may be set on the screen of the user terminal 3. Social media information set in the social media information setting unit 17 may be displayed within the social media information display area 5. Also, as shown in Figure 4, icons corresponding to the information set as social media information may be displayed in the social media information display area 5.

[0085] Furthermore, within the social media information display area 5, links to SNS accounts operated by the product provider, or to homepages or URLs related to product reservations, may be set. When an operation is detected in a location where a link is set, the display control unit 15 may display the linked homepage or other information on the user terminal 3.

[0086] Furthermore, the display format of social media information within the social media information display area 5 may be determined according to the type and content of the social media information that has been set. For example, if five types of information are set for social media, the social media information display area 5 may be divided into five sections, as shown in Figure 4, to display the social media information and related icons. Also, if there is any unset social media information, the unset information may be hidden within the social media information display area 5. Furthermore, if there is any unset social media information, the unfilled social media information may be displayed in a grayscale format within the social media information display area 5.

[0087] <Marker setting step: S23> Next, in S23, the marker setting unit 11 sets the marker on the product image 4. The contents of the marker setting step S11 described above are the same in the marker setting step S23.

[0088] In addition, in S23, a marker may be set for each of the multiple product images 411 to 433 that were set in the array setting step S21.

[0089] <Additional information setting step: S24> Next, in S24, the additional information setting unit 12 sets additional information corresponding to each marker set on the product images 411 to 433. The contents of the additional information setting step S12 described above are the same in the additional information setting step S24.

[0090] <Status information acquisition step: S25> Next, in S25, the status information acquisition unit 18 acquires status information relating to the user or the product provider. The status information includes information about the status of the user or the product provider, such as the user's membership information, whether the user is logged in or not, the user's purchase history, sales conducted by the product provider, and the remaining stock of the product.

[0091] The display control unit 15 may control the display of the product image 4 to be displayed on the user terminal 3, or the display of additional information to be displayed on the product image 4, based on the status information.

[0092] For example, the display control unit 15 may, with respect to product images 4 that include products on sale at the product provider, display them normally on the user terminal 3 for paid members, and apply a mosaic effect to product images 4 before displaying them on the user terminal 3 for free members.

[0093] Furthermore, the display control unit 15 may change the amount of additional information displayed when an operation is performed on a location where a marker is set on the product image 4, for example, according to the user's membership rank.

[0094] <Operation detection step: S26> Next, in S26, the operation detection unit 14 detects an operation on the marker 8 set in the product image 4 via a screen operation on the user terminal 3. The content of the operation detection step S13 described above is the same in the operation detection step S26.

[0095] In S26, the operation detection unit 14 may detect a directional switching operation on the user terminal 3 via screen operation on the user terminal 3. The switching operation is an operation to switch from one product image to another product image displayed on the user terminal. A directional switching operation may be an operation to tap a button on which a switching operation is set, an operation to repeatedly tap the edge of the screen of the user terminal 3, an operation to swipe on the screen of the user terminal 3, etc.

[0096] For example, if a swipe operation is performed on the screen of the user terminal 3, the operation detection unit 14 may acquire information regarding the direction of the swipe and also detect a switching operation.

[0097] Furthermore, in S26, the operation detection unit 14 may detect an operation on the social media information display area 5 displayed on the user terminal 3. For example, if a tap operation or the like is performed within the social media information display area 5 set by the social media information setting unit 17, the unit may identify the location within the social media information display area where the operation was performed and detect that an operation was performed in the social media information display area.

[0098] In S26, the operation detection unit 14 may acquire time information related to screen operations on the user terminal 3. The time information is, for example, the elapsed time since the last screen operation was performed. By referring to the time information, the length of time during which no operation has been performed on the screen of the user terminal 3 by the user can be obtained.

[0099] <Display control step: S27> Next, in S27, the display control unit 15 controls the display on the user terminal 3 screen in accordance with the operation detected by the operation detection unit 14. The same applies to S27 as to the content described in S14 above.

[0100] In S26, if the operation detection unit 14 detects a switching operation with a direction, in S27, the display control unit 15 acquires a new product image to be displayed on the user terminal 3 from the database 13 based on the array information set by the array setting unit 16 and the direction of the detected switching operation. In this case, in S27, the display control unit 15 may switch the display of the currently displayed product image 4 and display the newly acquired product image on the user terminal 3.

[0101] Figure 11 shows an example of switching product images in the second embodiment. In Figure 11, the product image initially displayed on the user terminal 3 is product image 422.

[0102] For example, if the operation detection unit 14 detects a rightward switching operation in S26, the display control unit 15 may acquire a new product image 423 to be displayed in S27 based on the arrangement information set on the setting screen in Figure 10.

[0103] At this time, the display control unit 15 may switch the display of the currently displayed product image 422 and display the newly acquired product image 423 on the user terminal 3.

[0104] Similarly, if the direction of the switching operation detected by the operation detection unit 14 in S26 is up, left, or down, in S27 the display control unit 15 may acquire a new product image to be displayed based on the arrangement information set on the setting screen in Figure 10. In the case of Figure 11, the display control unit 15 acquires product image 412 from the database 13 if the direction of the switching operation is up, product image 421 if the direction of the switching operation is left, and product image 432 if the direction of the switching operation is down. After that, the display control unit 15 may switch the display of the currently displayed product image 422 and display the newly acquired product image on the user terminal 3.

[0105] Furthermore, in S26, the operation detection unit 14 may detect a switching operation involving a diagonal direction. For example, in the scene shown in Figure 11, if the operation detection unit 14 detects a switching operation in the upper right diagonal direction, in S27, the display control unit 15 may acquire a new product image 413 to be displayed based on the arrangement information set on the setting screen in Figure 10. In this case, in S27, the display control unit 15 may switch the display of the currently displayed product image 422 and display the newly acquired product image 413 on the user terminal 3.

[0106] The display control unit 15 obtains the length of time during which no operation has been performed on the user terminal 3 from the user, based on the time information detected by the operation detection unit 14. If the time during which no operation has been performed on the screen of the user terminal 3 exceeds a preset time, the display control unit 15 may switch the displayed product image and display a different product image on the user terminal 3.

[0107] In this case, the product image to be displayed on the user terminal 3 may be determined based on the arrangement information. For example, if product image 422 is displayed and the time during which no operation is performed on the user terminal 3 exceeds a predetermined time, product image 423, which is set to the right in the arrangement information setting in Figure 10, may be newly displayed on the user terminal 3.

[0108] If the operation detection unit 14 detects an operation within the social media information display area 5 in S26, the display control unit 15 may, in S27, display on the user terminal 3 the SNS account operated by the product provider, the homepage with links related to product reservations, etc., as set in the social media information setting unit 17.

[0109] <Analysis Information Acquisition Step: S28> Next, in S28, the analysis information acquisition unit 19 acquires operation information related to the operation detected by the operation detection unit 14 and acquires analysis information based on the operation information. The analysis information includes information such as the purchase rate of the product, the click-through rate of each marker, the time spent viewing the product images, or information resulting from an analysis based on this information. The analysis information is not limited to numerical information and may also include visual information such as graphs and charts.

[0110] The supplier of the product can access the analysis information using the analysis information acquisition unit 19.

[0111] The information display method to which the second embodiment is applied is completed by each of the steps described above.

[0112] According to the second embodiment, the information display system 100 includes a marker setting means for setting markers 8 that indicate specific locations related to the product image 4 within the product image 4, and an additional information setting means for setting additional information that indicates information related to the product image 4 in association with the markers 8. Therefore, the display control means can acquire the additional information corresponding to the markers 8 on the product image 4 and display the acquired additional information on the product image 4. This makes it possible to display all the necessary information without excess or deficiency for a product image 4 in which multiple products are displayed.

[0113] According to the second embodiment, the information display system 100 sets arrangement information for multiple product images and detects a switching operation with direction via screen operation. Therefore, a new product image can be acquired and displayed on the user terminal 3 based on the arrangement information and the direction of the switching operation. This makes it possible for the user to smoothly switch between product images.

[0114] According to the second embodiment, the information display system 100 acquires time information related to screen operation. Therefore, if no operation is detected for a certain period of time, it can automatically acquire another product image and display it on the user terminal 3. This makes it possible for the information display system 100 to smoothly switch the product images displayed on the user terminal 3.

[0115] According to the second embodiment, the information display system 100 controls the display position of the additional information on the product image 4 based on the marker 8. Therefore, the additional information corresponding to the marker 8 can be displayed near the location set by the marker 8. This makes it possible for the user to obtain information about the product image 4 in a more intuitive display format.

[0116] According to the second embodiment, the information display system 100 sets social media information relating to the product or the provider of the product. Therefore, it can determine the display format according to the content of the social media information and display it on the user terminal 3. This enables the information display system 100 to appropriately display information relating to the product or its provider based on the set social media information.

[0117] According to the second embodiment, the information display system 100 acquires status information relating to the user or the provider of the merchandise. Therefore, the display of merchandise images 4 and additional information can be controlled according to the status information. As a result, the information display system 100 can provide appropriate displays based on the user's membership information and merchandise sales information.

[0118] According to the second embodiment, the information display system 100 acquires operation information and analysis information based on the operation information. Therefore, the analysis information can be shared with the product provider. This makes it possible for the product provider to confirm the sales effectiveness of product images and additional information.

[0119] Furthermore, according to the second embodiment, the information display program that displays product images related to products on a user terminal can cause a computer to execute a marker setting step of setting markers 8 on the product image 4, an additional information setting step of setting additional information in association with the markers, an operation detection step of detecting operations on the user terminal, and a display control step of displaying the additional information on the product image.

[0120] Furthermore, according to the second embodiment, the information display program that displays product images related to products on a user terminal can cause a computer to execute the following steps: an array setting step for setting array information related to product images; a social media information setting step for setting social media information; a marker setting step for setting markers on product images; an additional information setting step for setting additional information; a status information acquisition step for acquiring status information; an operation detection step for detecting screen operations on the user terminal; a display control step for controlling the display on the user terminal screen; and an analysis information acquisition step for acquiring analysis information based on the operation information.

[0121] While embodiments of the present invention have been described, these embodiments are presented as examples only and are not intended to limit the scope of the invention. These novel embodiments can be implemented in various other forms, and various omissions, substitutions, and modifications can be made without departing from the spirit of the invention. These embodiments and their variations are included in the scope and spirit of the invention, as well as in the claims of the invention and its equivalents. [Explanation of symbols]

[0122] 1: Information display device 2: Network 3: User terminal 4: Product images 5: Social media information display area 6: Additional information display area 7: Server 8: Marker 11: Marker setting section 12: Additional Information Setting Unit 13: Database 14: Operation detection unit 15: Display Control Unit 16: Array setting section 17: Social Media Information Settings Department 18: Status Information Acquisition Unit 19:Analysis information acquisition department 81: Marker 82: Marker 100: Information display system 101: CPU 102 :ROM 103: RAM 104: Preservation Department 105 :I / F 106: I / F 107: I / F 108: Input section 109:Display section 110: Internal bus 111: Cabinet 411: Product image 412: Product image 413: Product image 421: Product image 422: Product image 423: Product image 431: Product image 432: Product image 433: Product image S11: Marker setting step S12: Additional information setting step S13: Operation detection step S14: Display control step S21: Array setting step S22: Social Media Information Setup Step S23: Marker setting step S24: Additional information setting step S25: Status information acquisition step S26: Operation detection step S27: Display control step S28: Steps for obtaining analytical information

Claims

1. An information display system that displays product images related to products on the user's terminal, A marker setting means for setting a marker within a product image to indicate a specific part of the product, An additional information setting means for setting additional information that indicates information related to the product image in correspondence with the marker, A database that stores the product image, the marker, and the additional information, An operation detection means for detecting an operation on the marker in the product image via a screen operation on the user terminal, A display control means that, in response to an operation detected by the operation detection means, refers to the database, obtains the additional information corresponding to the marker, and displays the obtained additional information on the product image. An information display system characterized by comprising the following features.

2. The additional information setting means further comprises an array setting means for setting array information relating to a plurality of product images, The operation detection means detects a directional switching operation on the user terminal via screen operation on the user terminal, The display control means, based on the array information set by the array setting means and the direction of the switching operation, refers to the database, acquires a new product image different from the product image displayed on the user terminal, and displays the newly acquired product image on the user terminal. The information display system according to claim 1, characterized by the following:

3. The operation detection means acquires time information related to screen operations on the user terminal, Based on the acquired time information, the display control means, if no operation is detected by the operation detection means for a certain period of time, acquires a product image different from the product image displayed on the user terminal and displays the acquired product image on the user terminal. The information display system according to claim 2, characterized by the following:

4. The display control means controls the display position of the additional information on the product image based on the marker. The information display system according to claim 1, characterized by the following:

5. The system further comprises social media information setting means for setting social media information relating to the aforementioned products or the providers of the aforementioned products, The display control means determines the display format of the social media information according to the content of the social media information, and displays the social media information on the user terminal based on the display format. The information display system according to claim 1, characterized by the following:

6. The system further comprises status information acquisition means for acquiring status information relating to the user or the provider of the merchandise, The display control means controls the display of the product image displayed on the user terminal, or the additional information displayed on the product image, according to the status information. The information display system according to claim 1, characterized by the following:

7. The system includes an analysis information acquisition means that acquires operation information related to an operation detected by the operation detection means and acquires analysis information analyzed based on the operation information. The information display system according to claim 1, characterized by the following:

8. An information display program that displays product images related to a product on the user's terminal, A marker setting step involves setting a marker within the product image to indicate a specific part of the product, An additional information setting step involves setting additional information that indicates information related to the product image in correspondence with the marker, A storage step of storing the aforementioned product image, the aforementioned marker, and the aforementioned additional information in a database, An operation detection step that detects an operation on the marker in the product image via a screen operation on the user terminal, A display control step which involves referring to the database in response to the operation detected in the operation detection step, obtaining the additional information corresponding to the marker, and displaying the obtained additional information on the product image. An information display program characterized by causing a computer to execute it.

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