Marketing system

Abstract

We provide a system that allows for detailed tracking of customer behavior, delivery of personalized marketing content at the optimal time, and implementation of marketing activities optimized for each customer's behavioral patterns. [Solution] The marketing system 10 includes a database 20, an identification code generation means 30 that generates a unique identification code 30a for each customer based on customer data 20a stored in the database 20, a media generation means 40 that generates an information transmission medium 40a containing the identification code 30a, a tracking means 50 that acquires customer access data 50a via the identification code 30a, a recording means 60 that records the access data 50a in association with the customer data 20a, and a marketing execution means 70 that generates and automatically transmits personalized marketing content 70a for each customer based on the access data 50a.

Description

Technical Field

[0001] The present invention relates to a marketing system.

Background Art

[0002] Conventionally, in marketing activities using direct mail, as disclosed in Patent Document 1 below, a direct mail operation system using a promotional postcard having a promotional advertisement information printing space section, a destination identification information holding section, a promotional advertisement identification information holding section, and a contact specification information holding section is known. In this system, there is a destination information storage unit that associates and stores the destination identification information and promotional advertisement identification information held in the promotional postcard, the inquiry information received using the contact specification information, and the send stop information based on the inquiry information. This enables appropriate and prompt responses to requests for sending stops from customers.

Prior Art Documents

Patent Documents

[0003]

Patent Document 1

Summary of the Invention

Problems to be Solved by the Invention

[0004] However, in the above prior art, although it is possible to respond to requests for sending stops from customers, tracking the customer's behavior pattern in detail and providing marketing content at the optimal timing based on that behavior has not been considered. Also, there was no mechanism to automatically optimize marketing activities according to the behavior pattern of each customer.

[0005] Therefore, the present invention aims to provide a system that can track customer behavior in detail, provide personalized marketing content at the optimal timing, and enable continuous marketing activities optimized for each customer's behavioral patterns without human intervention. [Means for solving the problem]

[0006] (1) The marketing system of the present invention is characterized by comprising: a database for storing a plurality of customer data; an identification code generation means for generating a unique identification code for each customer based on the customer data stored in the database; a media generation means for generating an information transmission medium including the identification code; a tracking means for acquiring access data relating to customer access via the identification code; a recording means for recording the access data in association with the customer data; and a marketing execution means for generating personalized marketing content for each customer based on the access data and automatically transmitting it to the customer.

[0007] As the marketing system of the present invention is configured as described in (1) above, it can track customer behavior in detail and provide personalized marketing content at the optimal time. Furthermore, it can realize continuous marketing activities optimized for each customer's behavioral patterns without human intervention.

[0008] (2) The marketing system of the present invention described above preferably includes a tracking notification function that automatically sends multiple tracking notifications at predetermined time intervals when the marketing execution means detects the customer's access, and a notification function that immediately notifies the company representative of the customer's access.

[0009] Because the marketing system of the present invention is configured as described in (2) above, it can achieve effective follow-up. In addition, company representatives can respond quickly to customer feedback.

[0010] (3) The marketing system of the present invention described above may include access time, device information used, and destination information in the access data.

[0011] As the marketing system of the present invention is configured as described in (3) above, it is possible to analyze customer behavior patterns in more detail. Furthermore, it becomes possible to provide optimized content for each device.

[0012] (4) The marketing system of the present invention described above may include an A / B testing function which aggregates customer access behavior by the tracking means and tests multiple marketing contents in order to optimize the customer response rate formed by the distribution of multiple information transmission media.

[0013] Since the marketing system of the present invention is configured as described in (4) above, it is possible to quantitatively measure the effectiveness of marketing content and make continuous improvements.

[0014] (5) The marketing system of the present invention described above may be provided such that the information transmission medium is mail, email, or advertisement on a digital platform, and the identification code consists of a two-dimensional code, a hyperlink, or other machine-readable code.

[0015] As the marketing system of the present invention is configured as described in (5) above, it is possible to approach customers through various media. Furthermore, it is possible to provide identification codes tailored to the convenience of the customer.

[0016] (6) The marketing system of the present invention described above may be configured such that the identification code can provide access to multiple types of content and guides customers to different web pages depending on their interests.

[0017] As the marketing system of the present invention is configured as described in (6) above, it is possible to provide flexible content in accordance with customer interests, thereby achieving higher customer satisfaction.

[0018] (7) The marketing system of the present invention described above is preferably configured such that the marketing execution means analyzes the customer's behavior history and each tracking notification includes different marketing content based on the customer's behavior history and interests.

[0019] As the marketing system of the present invention is configured as described in (7) above, it can provide optimal content based on the customer's past behavior and achieve a higher response rate.

[0020] (8) The marketing system of the present invention described above may record the device characteristics, network environment, and geographical location at the time of access when the tracking means collects access data, and based on the recorded information, predict customer interests and dynamically adjust marketing content.

[0021] As the marketing system of the present invention is configured as described in (8) above, it is possible to provide optimal content according to the customer's usage environment, thereby realizing more effective marketing activities.

[0022] (9) The marketing system of the present invention described above uses a two-dimensional code attached to a mailed item as the information transmission medium, and the two-dimensional code is linked to customer-specific information, and when the customer accesses a web page, the marketing execution means immediately provides the customer with special offer information.

[0023] As the marketing system of the present invention is configured as described in (9) above, it enables a smooth transition from offline to online and allows for the immediate provision of incentives to customers.

[0024] (10) The above-mentioned marketing system of the present invention is preferably configured such that the marketing execution means aggregates customer access data obtained via the identification code assigned to the information transmission medium and optimizes the benefits and advertisement content of products based on the customer's behavior pattern.

[0025] Since the marketing system of the present invention is configured as described in (10) above, it is possible to provide optimal benefits and advertisements based on the customer's behavior pattern, and to realize more effective sales promotion activities.

[0026] (11) The above-mentioned marketing system of the present invention is preferably configured such that the marketing execution means automatically selects marketing content optimized for each customer segment based on the results of the A / B test and applies it to subsequent tracking notifications or advertisements

[0027] Since the marketing system of the present invention is configured as described in (11) above, it is possible to automatically select effective content for each customer segment and to realize a continuous improvement cycle.

[0028] (12) The above-mentioned marketing system of the present invention is preferably configured such that the information transmission medium includes benefit information provided to customers, and the marketing execution means assigns time-limited or quantity-limited conditions to the benefit information.

[0029] Since the marketing system of the present invention is configured as described in (12) above, it is possible to increase the customer's purchasing desire and to prompt a quick decision-making.

[0030] (13) The above-mentioned marketing system of the present invention is preferably configured such that the tracking means has a reminder function for transmitting a reminder notification to the customer when no access by the customer is detected within a predetermined period.

[0031] As the marketing system of the present invention is configured as described in (13) above, it is possible to follow up with unresponsive customers at the appropriate time and improve the response rate.

[0032] (14) The marketing system of the present invention described above is preferably configured such that the marketing execution means analyzes data from multiple accesses by a customer, identifies an optimal delivery time for each individual customer, and delivers marketing content based on the identified time.

[0033] As the marketing system of the present invention is configured as described in (14) above, it is possible to deliver content at the optimal timing for each customer, thereby achieving higher open rates and response rates.

[0034] (15) The marketing system of the present invention described above may be such that the identification code is classified according to a plurality of marketing purposes, and the marketing execution means guides customers to different marketing scenarios based on the classification.

[0035] As the marketing system of the present invention is configured as described in (15) above, it enables effective customer attraction according to marketing objectives and realizes optimal marketing activities according to those objectives.

[0036] The above configurations can be combined in any way. In particular, combining the tracking notification function of (2), the A / B testing function of (4), and the recording function for device characteristics, etc. of (8) can enable more effective marketing activities. [Effects of the Invention]

[0037] According to the present invention, it is possible to provide a system that can track customer behavior in detail, deliver personalized marketing content at the optimal timing, and enable continuous marketing activities optimized for each customer's behavioral patterns without human intervention. [Brief explanation of the drawing]

[0038] [Figure 1] This is a block diagram of a marketing system relating to one embodiment of the present invention. [Figure 2] This is a sequence diagram showing the processing flow of a marketing system according to one embodiment of the present invention. [Modes for carrying out the invention]

[0039] The following describes in detail a marketing system 10 according to one embodiment of the present invention, with reference to the drawings.

[0040] As shown in Figures 1 and 2, the marketing system 10 includes a database 20 for storing multiple customer data, an identification code generation means 30 for generating a unique identification code for each customer, a media generation means 40 for generating an information transmission medium containing the identification code, a tracking means 50 for acquiring access data related to customer access via the identification code, a recording means 60 for recording the access data in association with customer data, a marketing execution means 70 for generating personalized marketing content based on the access data and automatically sending it to the customer, and a form optimization means 80 for optimizing the input form.

[0041] Database 20 consists of a server device that stores customer data 20a, such as customer name, address, email address, number of purchases, last purchase date, and purchase amount. Database 20 is built on a server. Database 20 can manage corporate customer data and individual customer data separately. This configuration enables compliance-conscious operation, such as sending only publicly available information to corporate customers and sending information only to customers who have given their consent.

[0042] The identification code generation means 30 generates a unique identification code 30a for each customer based on customer data 20a stored in the database 20. The identification code 30a consists of a string of characters randomly combined from multiple digits of letters, numbers, and symbols. The identification code 30a has security features, including anti-decryption and anti-misuse functions. The identification code 30a has a multi-content function that allows access to multiple types of content, and can guide customers to different web pages depending on their interests.

[0043] The media generation means 40 generates an information transmission medium 40a containing an identification code 30a. The information transmission medium 40a is provided as mailings such as printed materials like envelopes, packages (boxes), and flyers, as emails, embedded in web pages, or as advertisements on digital platforms. The information transmission medium 40a includes a two-dimensional code (QR code®), a hyperlink, or other machine-readable code. The information transmission medium 40a may include special offer information, which may include information such as time-limited offers or limited-quantity offers 40. By imposing such time or quantitative constraints, it is possible to facilitate customers' quick decision-making.

[0044] The tracking means 50 acquires access data 50a related to customer access via the identification code 30a. The access data 50a includes the access time, device information used, and access destination information. The access data 50a also includes information on device characteristics, network environment, and geographical location. The tracking means 50 has a reminder function and can send reminder notifications to customers who have not accessed the system within a predetermined period. The tracking means 50 has an aggregation and analysis function and can perform daily and 30-day aggregations. The aggregation period can be flexibly set according to the customer's wishes.

[0045] The recording means 60 records the access data 50a acquired by the tracking means 50, associating it with the corresponding customer data 20a in the database 20. The recording means 60 has an information management function on the server 20 and is equipped with a personal information leakage prevention function. The personal information leakage prevention function has a function to notify only the customer number and a function to select not to upload personal information to the server. This makes it possible to achieve efficient marketing activities while ensuring the security of customer information.

[0046] The marketing execution means 70 generates personalized marketing content 70a for each customer based on recorded access data 50a and automatically sends it. The marketing execution means 70 is equipped with a tracking notification function and, through a delivery timing control function, can be linked with email and at least one of other social networking services to deliver content at the customer's desired frequency and time. For example, the marketing execution means 70 can send tracking notifications at predetermined intervals after access (e.g., 1 hour, 23 hours, 3 days, 7 days, 14 days, and 21 days). The tracking notification function can generate emails with different content based on the customer's behavior history. It also has a multi-sending function that allows setting up to 3 email recipients, and the user's own company can be registered as a backup recipient.

[0047] The marketing execution device 70 is equipped with a notification function that can immediately notify company representatives of customer access. It also has an A / B testing function that allows for testing multiple marketing content to optimize customer response rates. Furthermore, its optimal delivery function can identify the optimal delivery time for each customer and deliver content based on that time slot.

[0048] The form optimization means 80 has an input field minimization function, enabling application completion with a single click or requiring only the input of postal code and name. This reduces the form abandonment rate. It also has a form text optimization function, allowing for A / B testing of five text sections using the microcopy method.

[0049] The present invention further includes a customer-specific display function, which automatically generates a "Customer-Specific" page and allows for display customization based on customer information.

[0050] According to the marketing system 10 of this embodiment, customer behavior can be tracked in detail, and personalized marketing content can be provided at the optimal time. Furthermore, advanced security features enable both the protection of customer information and effective marketing. In addition, automated tracking notification functions reduce the workload of marketing personnel while achieving a high response rate.

[0051] Next, the processing flow in the marketing system 10 of this embodiment will be explained with reference to Figure 2. First, the marketing system 10 generates a unique identification code 30a for each customer using the identification code generation means 30, based on the customer data 20a stored in the database 20. The identification code 30a is a random combination of multiple digits of letters, numbers, and symbols to prevent unauthorized decryption.

[0052] The media generation means 40 converts the generated identification code 30a into a two-dimensional code, hyperlink, or other machine-readable code and incorporates it into the information transmission medium 40a. The information transmission medium 40a contains special offer information, including time-limited or limited-quantity information. When the information transmission medium 40a is provided as mail, corporate customer data and individual customer data are handled differently. Corporate customers receive it as public information, while individual customers receive it only if they have given their consent.

[0053] When a customer reads a two-dimensional code contained in the information transmission medium 40a, the tracking means 50 immediately detects this and begins acquiring access data 50a. The tracking means 50 acquires access data 50a that includes the access time, device information used, access destination information, as well as device characteristics, network environment, and geographical location.

[0054] The recording means 60 associates the acquired access data 50a with the corresponding customer data 20a in the database 20 using the information management function on the server 20. At this time, the personal information leakage prevention function can be used to either notify only the customer number or to select a function that does not upload personal information to the server.

[0055] Simultaneously with detecting access, the marketing execution means 70 notifies the company representative of the access via its notification function. Furthermore, the tracking notification function is activated, and the delivery timing control function sets up step email delivery in multiple stages (six stages in this embodiment) at predetermined timings (for example, 1 hour, 23 hours, 3 days, 7 days, 14 days, and 21 days later). The multi-sending function allows tracking notifications to be sent to up to three recipients.

[0056] The webpage accessed by the customer via the QR code displays an input form optimized by the form optimization means 80. The input field minimization function enables one-click application completion or requires only the input of postal code and name. Furthermore, the form text optimization function displays text in five locations using the microcopy technique. The customer-specific display function displays a "For Mr. / Ms. XX" page, and the display is customized based on the customer's information.

[0057] The marketing execution method 70 continuously measures the effectiveness of the wording optimized by the form wording optimization function using the A / B testing function. The optimal delivery function analyzes the accumulated access data 50a and identifies the optimal delivery time for each customer based on their behavior history.

[0058] For customers who do not access the system within a specified period, the reminder function of the tracking device 50 is activated, and a reminder notification is sent. In addition, the aggregation and analysis function performs aggregation for periods set according to the customer's wishes (for example, daily aggregation and 30-day aggregation), and effectiveness is measured.

[0059] Through this series of controls, the marketing system 10 of this embodiment enables continuous marketing activities optimized for each customer's behavioral patterns without human intervention.

[0060] Each process in Marketing System 10 allows for the selection of the optimal control pattern for various purposes, such as preventing abandonment from order forms, attracting attendees to seminars and trade shows, supporting the sale of high-priced products, and preventing shopping cart abandonment on e-commerce sites. Compliance features enable operation in accordance with Privacy Mark standards, and information management levels can be set according to company size.

[0061] <Effects> The marketing system 10 described above has the following characteristic configurations (a) to (o). Therefore, the marketing system 10 of this embodiment can achieve the following unique effects that cannot be achieved with prior art.

[0062] (a) The marketing system 10 of this embodiment includes a database 20, an identification code generation means 30 that generates a unique identification code 30a for each customer based on customer data 20a stored in the database 20, a media generation means 40 that generates an information transmission medium 40a including the identification code 30a, a tracking means 50 that acquires access data 50a related to customer access via the identification code 30a, a recording means 60 that records the access data 50a in association with the customer data 20a, and a marketing execution means 70 that generates personalized marketing content 70a for each customer based on the access data 50a and automatically transmits it to the customer.

[0063] Since the marketing system 10 of this embodiment is configured as described in (a) above, it can track customer behavior in detail and provide personalized marketing content 70a at the optimal timing. Furthermore, it can realize continuous marketing activities optimized for each customer's behavioral pattern without human intervention.

[0064] (b) The marketing system 10 of this embodiment has a tracking notification function that automatically sends multiple tracking notifications at predetermined time intervals when the marketing execution means 70 detects customer access, and a notification function that immediately notifies the company representative of customer access.

[0065] Since the marketing system 10 of this embodiment is configured as described in (b) above, it can achieve effective follow-up. In addition, company representatives can respond quickly to customer feedback.

[0066] The marketing system 10 of this embodiment has the configuration described in (b) above, but the present invention is not limited thereto. The marketing system 10 may also have a notification function via social media instead of a tracking notification function, or it may omit the notification function altogether.

[0067] (c) In this embodiment, the marketing system 10 includes access data 50a such that the access data includes the access time, the device used, and the destination information.

[0068] Since the marketing system 10 of this embodiment is configured as described in (c) above, it is possible to analyze customer behavior patterns in more detail. Furthermore, it becomes possible to provide optimized content for each device.

[0069] The marketing system 10 of this embodiment has the configuration described in (c) above, but the present invention is not limited thereto. The marketing system 10 can also acquire, for example, only access time, or acquire other types of access data.

[0070] (d) The marketing system 10 of this embodiment includes a marketing execution means 70 that aggregates customer access behavior by tracking means 50 and has an A / B testing function that tries out multiple marketing contents in order to optimize the customer response rate formed by the distribution of multiple information transmission media 40a.

[0071] Since the marketing system 10 of this embodiment is configured as described in (d) above, it is possible to quantitatively measure the effectiveness of marketing content and make continuous improvements.

[0072] The marketing system 10 of this embodiment has the configuration described in (d) above, but the present invention is not limited thereto. The marketing system 10 may also be configured without the A / B testing function.

[0073] (e) The marketing system 10 of this embodiment is provided with an information transmission medium 40a as mail, email, or advertisement on a digital platform, and the identification code 30a consists of a two-dimensional code, a hyperlink, or other machine-readable code.

[0074] Since the marketing system 10 of this embodiment is configured as described in (e) above, it can approach customers through a variety of media. Furthermore, it can provide identification codes tailored to the convenience of the customer.

[0075] Although the marketing system 10 of this embodiment has the configuration described in (e) above, the present invention is not limited thereto. The marketing system 10 may also use, for example, only postal mail or other types of information transmission media.

[0076] (f) The marketing system 10 of this embodiment is configured such that the identification code 30a can provide access to multiple types of content and guides customers to different web pages depending on their interests.

[0077] Since the marketing system 10 of this embodiment is configured as described in (f) above, it is possible to provide flexible content in accordance with customer interests, thereby achieving higher customer satisfaction.

[0078] The marketing system 10 of this embodiment has the configuration described in (f) above, but the present invention is not limited thereto. The marketing system 10 can also, for example, direct users to a single web page.

[0079] (g) The marketing system 10 of this embodiment is configured such that the marketing execution means 70 analyzes the customer's behavior history and each tracking notification includes different marketing content 70a based on the customer's behavior history and interests.

[0080] Since the marketing system 10 of this embodiment is configured as described in (g) above, it can provide optimal content based on the customer's past behavior and achieve a higher response rate.

[0081] The marketing system 10 of this embodiment has the configuration described in (g) above, but the present invention is not limited thereto. The marketing system 10 can also, for example, deliver the same content to all customers.

[0082] (h) In this embodiment, the marketing system 10 has a tracking means 50 that records device characteristics, network environment, and geographical location when collecting access data 50a, and predicts customer interests and dynamically adjusts marketing content 70a based on the recorded information.

[0083] Since the marketing system 10 of this embodiment is configured as described in (h) above, it is possible to provide optimal content according to the customer's usage environment, thereby realizing more effective marketing activities.

[0084] The marketing system 10 of this embodiment has the configuration described in (h) above, but the present invention is not limited thereto. The marketing system 10 can also record only device characteristics, or it can be configured without dynamic adjustment.

[0085] (i) In this embodiment, the marketing system 10 uses a two-dimensional code attached to a mailed item as the information transmission medium 40a, and the two-dimensional code is linked to customer-specific information. When a customer accesses a web page, the marketing execution means 70 immediately provides the customer with special offer information.

[0086] Since the marketing system 10 of this embodiment is configured as described in (i) above, it enables a smooth transition from offline to online and allows for the immediate provision of incentives to customers.

[0087] The marketing system 10 of this embodiment has the configuration described in (i) above, but the present invention is not limited thereto. The marketing system 10 can also, for example, send special offer information at a later date.

[0088] (j) The marketing system 10 of this embodiment is configured such that the marketing execution means 70 aggregates customer access data 50a obtained via an identification code 30a assigned to the information transmission medium 40a, and optimizes the product benefits and advertising content based on the customer's behavior patterns.

[0089] Since the marketing system 10 of this embodiment is configured as described in (j) above, it can provide optimal benefits and advertisements based on customer behavior patterns, thereby enabling more effective sales promotion activities.

[0090] The marketing system 10 of this embodiment has the configuration described in (j) above, but the present invention is not limited thereto. The marketing system 10 can also, for example, provide fixed benefits.

[0091] (k) In this embodiment, the marketing system 10 has a marketing execution means 70 that automatically selects marketing content 70a optimized for each customer segment based on the results of the A / B testing function and applies it to subsequent tracking notifications or advertisements.

[0092] Since the marketing system 10 of this embodiment is configured as described in (k) above, it can automatically select effective content for each customer segment and realize a continuous improvement cycle.

[0093] The marketing system 10 of this embodiment has the configuration described in (k) above, but the present invention is not limited thereto. The marketing system 10 can also be configured to allow for manual content selection, for example.

[0094] (l) The marketing system 10 of this embodiment is configured such that the information transmission medium 40a includes special offer information, and the marketing execution means 70 is configured to add time-limited information or limited-quantity information to the special offer information.

[0095] Since the marketing system 10 of this embodiment is configured as described in (l) above, it can increase customers' purchasing intent and encourage quick decision-making.

[0096] The marketing system 10 of this embodiment has the configuration described in (l) above, but the present invention is not limited thereto. The marketing system 10 can also provide benefits without restrictions on time or quantity, for example.

[0097] (m) The marketing system 10 of this embodiment includes a reminder function in which the tracking means 50 sends a reminder notification to the customer if no customer access is detected within a predetermined period.

[0098] Since the marketing system 10 of this embodiment is configured as described in (m) above, it is possible to follow up with unresponsive customers at an appropriate time and improve the response rate.

[0099] The marketing system 10 of this embodiment has the configuration described in (m) above, but the present invention is not limited thereto. The marketing system 10 may also be configured to omit, for example, the reminder function.

[0100] (n) The marketing system 10 of this embodiment is configured such that the marketing execution means 70 analyzes multiple access data 50a from a customer, identifies the optimal delivery time for each individual customer, and delivers marketing content 70a based on the identified time.

[0101] Since the marketing system 10 of this embodiment is configured as described in (n) above, it is possible to deliver content at the optimal timing for each customer, thereby achieving higher open rates and response rates.

[0102] The marketing system 10 of this embodiment has the configuration described in (n) above, but the present invention is not limited thereto. The marketing system 10 can also be configured to deliver information in bulk during a fixed time period, for example.

[0103] (o) In this embodiment, the marketing system 10 is configured such that the identification code 30a is classified according to a plurality of marketing objectives, and the marketing execution means 70 guides the customer to different marketing scenarios based on the classification.

[0104] Since the marketing system 10 of this embodiment is configured as described in (o) above, it is possible to effectively guide customers according to the marketing objectives and realize optimal marketing activities according to those objectives.

[0105] The marketing system 10 of this embodiment has the configuration described in (o) above, but the present invention is not limited thereto. The marketing system 10 can also be operated, for example, with a single marketing scenario.

[0106] The configurations described in (a) to (o) above can be adopted individually or in any combination. In particular, combining the tracking notification function of (b), the A / B testing function of (d), and the recording function for device characteristics, etc. of (h) can enable more effective marketing activities.

[0107] The present invention is not limited to the embodiments and modifications described above, and other embodiments may exist in the spirit and teachings thereof, without departing from the scope of the claims. The components of the embodiments described above may be arbitrarily selected and combined. Furthermore, any component of the embodiments may be arbitrarily combined with any component described in the means for solving the invention, or any component that embodies any component described in the means for solving the invention. We intend to obtain rights for these as well in amendments or divisional applications of this application. [Industrial applicability]

[0108] The present invention can be suitably used in marketing systems in general. [Explanation of symbols]

[0109] 10: Marketing System 20: Database 20a: Customer data 30: Identification code generation means 30a: Identification code 40: Media generation means 40a: Information transmission medium 50: Tracking methods 50a: Access data 60: Recording means 70: Marketing Implementation Methods 70a: Marketing Content

Claims

1. A database that stores multiple customer data, An identification code generation means that generates a unique identification code for each customer based on customer data stored in the aforementioned database, A medium generation means for generating an information transmission medium including the aforementioned identification code, Tracking means for acquiring access data related to customer access via the aforementioned identification code, A recording means for recording the access data in association with the customer data, A marketing execution means that generates personalized marketing content for each customer based on the aforementioned access data and automatically sends it to the customer, A marketing system characterized by having the following features.

2. The aforementioned marketing execution means is A tracking notification function that automatically sends multiple tracking notifications at pre-set time intervals when it detects the aforementioned customer's access, A notification function that immediately notifies the company representative of the aforementioned customer's access, The marketing system according to claim 1, characterized by having the following features.

3. The marketing system according to claim 1 or 2, characterized in that the access data includes access time, device information used, and access destination information.

4. The marketing execution means aggregates customer access behavior by the tracking means and optimizes the customer response rate formed by the distribution of multiple information transmission media, The marketing system according to claim 1 or 2, characterized by having an A / B testing function for testing multiple marketing content.

5. The aforementioned information transmission medium is provided as mail, email, or advertisement on a digital platform. The marketing system according to claim 1 or 2, characterized in that the identification code consists of a two-dimensional code, a hyperlink, or other machine-readable code.

6. The marketing system according to claim 1 or 2, characterized in that the identification code is capable of providing access to multiple types of content and is configured to guide customers to web pages with different content depending on their interests.

7. The marketing system according to claim 2, characterized in that the marketing execution means analyzes the customer's behavior history and each tracking notification is configured to include different marketing content based on the customer's behavior history and interests.

8. When the tracking means collects access data, it records the device characteristics, network environment, and geographical location at the time of access. The marketing system according to claim 1 or 2, characterized in that it predicts customer interests based on the recorded information and dynamically adjusts marketing content.

9. The aforementioned information transmission medium uses a two-dimensional code attached to the mailed item, and the two-dimensional code is linked to customer-specific information. The marketing system according to claim 1 or 2, characterized in that when the customer accesses the web page, the marketing execution means immediately provides the customer with special offer information.

10. The marketing execution means aggregates customer access data obtained via the identification code assigned to the information transmission medium, The marketing system according to claim 11 or 2, characterized in that it is configured to optimize the content of product benefits and advertisements based on the aforementioned customer behavior patterns.

11. The marketing system according to claim 4, characterized in that the marketing execution means automatically selects marketing content optimized for each customer segment based on the results of the A / B test and applies it to subsequent tracking notifications or advertisements.

12. The aforementioned information transmission medium includes information about benefits provided to customers, The marketing system according to claim 1 or 2, characterized in that the marketing execution means attaches conditions such as a limited time or limited quantity to the special offer information.

13. The marketing system according to claim 1 or 2, characterized in that the tracking means includes a reminder function that sends a reminder notification to the customer if no customer access is detected within a predetermined period.

14. The aforementioned marketing execution means analyzes data from multiple customer accesses and identifies the optimal delivery time for each individual customer. The marketing system according to claim 1 or 2, characterized in that it is configured to deliver marketing content based on the specified time period.

15. The aforementioned identification code is classified according to multiple marketing purposes, The marketing system according to claim 1 or 2, characterized in that the marketing execution means guides customers to different marketing scenarios based on the classification.

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