Methods and systems for cross-social media live streaming

Abstract

The purpose of this disclosure is to provide a cross-social media live streaming method and system that can mitigate at least one drawback of the prior art. [Solution] The cross-social media live streaming method includes the steps of logging in to a server 6 and multiple social media platforms 4; obtaining an image dataset for generating a product image and a URL for purchasing the product, and displaying the product image and URL through a control interface 8; obtaining an audio-video dataset and displaying the video through the control interface 8; sending the image dataset, URL and audio-video dataset to the server 6 to live stream media on multiple social media platforms 4; and receiving a communication dataset obtained by the server 6 for generating viewer comments and displaying the viewer comments through the control interface 8.

Description

Technical Field

[0005] , , , , ,

[0004]

[0001] Cross - reference to related applications This application claims the priority of Chinese Patent Application No. 202510068299.2 filed on January 16, 2025, and the entire disclosure thereof is incorporated herein by reference.

[0002] The present disclosure relates to a method and system for live streaming, particularly to a method and system for cross - social media live streaming.

Background Art

[0003] With the development of live streaming technology, live streaming has created a new trend worldwide. According to data, the conversion rate of live - streaming e - commerce transactions is more than 10 times that of traditional e - commerce. Therefore, many well - known social media platforms such as YouTube (registered trademark) Live, Facebook, X (formerly Twitter), Instagram, TikTok, etc. are actively participating in the field of live - streaming e - commerce.

[0004] Despite most people being proficient in live streaming, live - stream hosts are still restricted by the services provided by social media, the huge number of social media platforms, insufficient live - streaming equipment, and limited human resources, which brings inconvenience to live - stream hosts.

[0005] For example, Taiwan Patent No. I674801B, referring to Figure 1, provides a conventional live streaming method in which a user-side device 11 (e.g., smartphone, laptop, desktop computer) belonging to a live streaming host and logged into a server-side device 2 of a social media platform (e.g., Facebook) is primarily used to acquire live video with audio and send it to the server-side device 2. The server-side device 2 can then live stream the live video to multiple member devices 3 (e.g., smartphones) belonging to multiple viewers via the social media platform. During the live stream, viewer comments can be sent to the server-side device 2 through the member devices 3. Another user-side device 12 can be used by the live streaming host to respond to viewer comments and interact with viewers.

[0006] Because viewers and live stream hosts can only interact through viewer comments, the following problems may arise if a viewer wants to purchase items being sold during a live stream:

[0007] 1. Viewers must leave a comment specifying the product they wish to purchase (e.g., by leaving a private message on a social media platform). After the live stream ends, the live stream host or their assistant must contact the viewer personally to obtain information to complete the product purchase transaction. This process is not only laborious and time-consuming but also uneconomical.

[0008] 2. In the example of server-side device 2 providing Facebook's social networking service, a streaming key must be obtained from Facebook in order to live stream live video on Facebook. Therefore, the live streaming host must log in to Facebook using user-side device 11 and live stream the live video through Facebook, or enter the obtained streaming key into a computer with Open Broadcaster Software (OBS) installed and then live stream the live video through Facebook. Because it is restricted by the streaming key, only users on Facebook can view the live video, and the live streaming host can only interact with users on Facebook, which creates a technical barrier to increasing the number of viewers.

[0009] Referring to Figures 1 and 2, in order to mitigate the aforementioned technical barriers to increasing the number of viewers, during a live stream, multiple user-side devices 11 logged into different social media platforms can be used to record the live stream host, simultaneously acquire multiple live videos, and stream them live on multiple social media platforms, while multiple user-side devices 12 can be used to respond to viewer comments. In this way, the number of viewers can be increased.

[0010] However, due to the multiple user-side devices 11 used for live streaming and the multiple user-side devices 12 used to respond to viewer comments, the number of devices that the live streaming host needs to operate can quickly become enormous. In the example of live streaming live video on three different social media platforms, the live streaming host needs to prepare six user-side devices 11 and 12, with three user-side devices 11 used to acquire live video and another three user-side devices 12 used to view and respond to viewer comments. If live streaming live video on six different social media platforms, the live streaming host needs to prepare twelve user-side devices 11 and 12. Thus, not only is the cost of the equipment high, but it can also be difficult for the live streaming host to operate. Because viewer comments are displayed on various social media platforms, problems can arise such as missing viewer comments or not having enough time to respond to them. [Overview of the project] [Problems that the invention aims to solve]

[0011] The purpose of this disclosure is to provide a cross-social media live streaming method and system that can mitigate at least one drawback of the prior art. [Means for solving the problem]

[0012] According to one aspect of this disclosure, the cross-social media live streaming method is performed by a live streaming device that communicates with a server and is operated by a live streaming host.

[0013] The method is, Identifying the live streaming host, logging into the server and multiple social media platforms, and obtaining permission to access the server and multiple social media platforms. The system obtains an image dataset for generating product images of products being sold, and a uniform resource locator (URL) for a web page to purchase the product, and displays the product image and URL through a control interface, wherein the image dataset and URL are configured to represent streaming media. An audio-video dataset is acquired to be used to generate a video with audio, and the video is displayed through the control interface, and the audio-video dataset is configured to represent the streaming media. The server transmits the image dataset, the URL, and the audio-video dataset to the server in order to live stream the streaming media on the multiple social media platforms, so that multiple electronic devices can view the streaming media through the multiple social media platforms. The system includes receiving a communication dataset acquired by the server and used to generate viewer comments, and displaying the viewer comments through the control interface, wherein the communication dataset is transmitted to the server by one of the multiple electronic devices through one of the multiple social media platforms, and the viewer comments include text, one or more symbols, one or more links, one or more graphics, or a combination thereof.

[0014] According to other aspects of this disclosure, the cross-social media live streaming system is suitable for use in live streaming media across multiple social media platforms.

[0015] The system includes a server and a live streaming device.

[0016] The server is used to live stream the media on the multiple social media platforms.

[0017] The live streaming device is configured to communicate with the server and be operated by a live streaming host, and implements the above method.

Brief Description of the Drawings

[0018] Other features and advantages of the present disclosure will become apparent from the following detailed description of the embodiments with reference to the accompanying drawings. Note that various features may not be drawn to actual scale. [Figure 1] It is a schematic diagram showing a conventional architecture of live streaming. [Figure 2] It is a schematic diagram showing another conventional architecture of live streaming. [Figure 3] It is a schematic diagram showing a cross - social media live streaming system according to an embodiment of the present disclosure. [Figure 4] It is a block diagram showing a cross - social media live streaming system according to an embodiment of the present disclosure. [Figure 5] In an embodiment of the present disclosure, it is a schematic diagram showing streaming media for live streaming on a plurality of social media platforms through a proxy key and a proxy address. [Figure 6] It is a schematic diagram showing a control interface according to an embodiment of the present disclosure. [Figure 7] It is a schematic diagram showing a transaction web page according to an embodiment of the present disclosure. [Figure 8] In an embodiment of the present disclosure, it is a schematic diagram showing that a control interface displays a video traffic report and a sales report. [Figure 9] It is a flowchart showing a cross - social media live streaming method according to an embodiment of the present disclosure. [Figure 10] In an embodiment of the present disclosure, it is a schematic diagram showing a control interface and a plurality of electronic devices for simultaneously live - streaming streaming media. [Figure 11]In an embodiment of the present disclosure, it is a flowchart showing the step of transmitting data representing streaming media to a server. [Figure 12] In an embodiment of the present disclosure, it is a schematic diagram showing that a selected live broadcast host comment is live broadcast to one or more selected social media platforms. [Figure 13] It is a schematic diagram showing a cross - social media live broadcast system of another embodiment of the present disclosure. [Figure 14] In an embodiment of the present disclosure, it is a schematic diagram showing a first video and a second video superimposed on the first video in one electronic device. [Figure 15] In an embodiment of the present disclosure, it is a schematic diagram showing that a product image, viewer comments, live broadcast host comments, and transaction codes are superimposed on a first video in one electronic device. [Figure 16] It is a schematic diagram showing a cross - social media live broadcast system of another embodiment of the present disclosure.

Embodiments for Carrying Out the Invention

[0019] Before explaining the present invention in more detail, it should be noted that, if considered appropriate, reference numerals or the end portions of reference numerals are repeated between figures to indicate corresponding or similar elements, and these can optionally have similar characteristics.

[0020] <0000​​​​For example, social media platform 4 includes, but is not limited to, YouTube, Facebook, X (formerly Twitter), Instagram, or TikTok. Each social media platform 4 returns data to the live streaming push end (for example, a smartphone operated by the live streaming host) in response to a request from the live streaming push end, such as a platform address (VID) and a distribution key (Tkey). The platform address (VID) is for live streaming media, and the distribution key (Tkey) allows the live streaming push end to obtain permission to send streaming media to the platform address (VID).

[0022] Each electronic device 5 represents a live streaming pull end and belongs to the audience of the streaming media (S). Each electronic device 5 is configured for use in inputting and outputting data and information and can be implemented as a smartphone, portable computer, desktop computer or other device capable of inputting and outputting data and information. Each electronic device 5 is further configured to establish a connection with one of the multiple social media platforms 4 and pull social media (S) to receive data and represent social media (S).

[0023] Referring to Figures 4-7, each electronic device 5 is further configured to transmit a communication dataset (D1) to one of the multiple social media platforms 4 to which the electronic device 5 is connected, for generating one or more viewer comments (M1), one or more transaction codes (M2), or a combination thereof. Each viewer comment (M1) includes, but is not limited to, text, one or more symbols, one or more links, or one or more graphics. Each transaction code (M2) includes a first character (M21) corresponding to a product for sale (not shown) and a second character (M22) corresponding to the purchase quantity. In this embodiment, the first character (M21) is implemented as an English letter that can represent order, and the second character (M22) is implemented as a number. The first character (M21) can be configured to come before the second character (M22), for example, “A1”, or it can be configured to come after the second character (M22), for example, “2A”. The second character (M22) can also be constructed to be separated from the first character (M21) by several pre-defined characters (e.g., one or more whitespace characters, one or more plus signs, etc.), such as "2 A", "A 1", "A+3", etc.

[0024] Server 6 is configured to connect to the internet and communicate with other devices, and to have relatively high computing power and a relatively large amount of memory space compared to the live streaming device 7. Server 6 is not limited to a specific number of machines, but rather refers to equipment that can complete a large amount of work in a short time and provide services to a large number of users. Therefore, Server 6 can be a general term for such equipment.

[0025] In one embodiment, Server 6 communicates with multiple social media platforms 4 via wireless communication technology to obtain and exchange communication datasets (D1), build a shopping website, create a proxy address (FID), and generate a proxy key (Fkey) based on the proxy address (FID). The shopping website includes multiple transaction web pages 9 (one transaction web page 9 is shown as an example in Figure 7). The location of each transaction web page 9 is identified by a uniform resource locator (URL) 91. Each transaction web page 9 displays a set of product images 92 and product information 93 for a product. The set of product information 93 includes, but is not limited to, details such as the product name and price. The set of product information 93 and the product images 92 for a product are generated using an image dataset (D2). The proxy key (Fkey) is used to obtain permission to send data representing streaming media (S) to the proxy address (FID).

[0026] Referring to Figures 4, 6, and 8, Server 6 is configured to generate a video traffic report (M3) showing the number of people watching streaming media (S) through the social media platform 4. The video traffic report (M3) can be displayed in the form of a pie chart or a line graph. Furthermore, Server 6 is further configured to generate a sales report (M4) showing the total number of products sold (i.e., the total number of products sold) and the total sales amount (i.e., the total sales price of the products sold) based on the communication dataset (D1). For example, Server 6 is configured to run an artificial intelligence model to generate the video traffic report (M3) and the sales report (M4). Server 6 is further configured to output the report dataset (D4) for generating the video traffic report (M3) and the sales report (M4) to the live streaming device 7.

[0027] Furthermore, the image dataset (D2) and URL91 are configured by server 6 to represent streaming media (S). In addition, the shopping website is built on server 6, but is not limited thereto. In some embodiments, the shopping website may be built on other servers (not shown) that communicate with server 6. Furthermore, in this embodiment, the sales report (M4) is generated by server 6 by identifying the number of times the first character (M21) of the transaction code (M2) appears and the purchase quantity corresponding to the second character (M22) following the first character (M21), thereby predicting the total sales volume and total sales value of the product.

[0028] Referring to Figures 4, 5, and 6, the live streaming device 7 is configured for use in inputting and outputting data and information, and can be implemented as a smartphone, portable computer, desktop computer, or other device capable of inputting and outputting data and information. In this embodiment, the live streaming device 7 functions as a live streaming push end, and is configured to acquire a first video with audio (P1), output an audio-video dataset (D3) for generating the first video (P1), generate one or more live streaming host comments (M5) based on a feedback dataset (D5), and generate a video traffic report (M3) and a sales report (M4) based on a report dataset (D4). The live streaming host comments (M5) include, but are not limited to, text, one or more symbols, one or more links, or one or more graphics.

[0029] Streaming media, push / up delivery, and pull / down delivery are not the primary technical features of this disclosure, and their details can be developed by those skilled in the art based on the above description; therefore, further details are omitted herein.

[0030] The live streaming device 7 includes a communication unit 71, a touchscreen 72 for displaying a control interface 8 and inputting information, a front camera 73 for acquiring a first video (P1), and a processing unit 74 electrically connected to the communication unit 71, the touchscreen 72, and the front camera 73. In this embodiment, the communication unit 71 communicates with the server 6 via wireless communication technology. The processing unit 74 functions as a computing and control core, performing information processing and program execution. For example, the communication unit 71 may include one or more radio frequency integrated circuits (RFICs), a short-range wireless communication module that supports short-range wireless communication networks using wireless technologies such as Bluetooth® and / or Wi-Fi, and a mobile communication module that supports long-range communication using wireless mobile long-range communication technologies such as Long-Term Evolution (LTE), 3G, 4G, or 5G. The processing unit 74 includes, but is not limited to, one or more of the following: a single-core processor, a multi-core processor, a dual-core mobile processor, a microprocessor, a microcontroller, a digital signal processor (DSP), a field-programmable gate array (FPGA), an application-specific integrated circuit (ASIC), a radio frequency integrated circuit (RFIC), or a system-on-a-chip (SoC).

[0031] The audio-video dataset (D3) and the feedback dataset (D5) are configured by server 6 to represent streaming media (S).

[0032] The live streaming device 7 is further configured to transmit feedback data set (D5) input by the live streaming host via the touchscreen 72 to the server 6 via the communication unit 71.

[0033] Furthermore, the feedback dataset (D5) is not limited to being input via the touchscreen 72. In other embodiments, the feedback dataset (D5) can be input via a keyboard or smartphone that communicates with the live streaming device 7.

[0034] The control interface 8 includes a video display area 81, a product preview area 82, and an information area 83. The video display area 81 is for playing video or audio. The product preview area 82 is for displaying a set of product images 92 and product information 93. The information area 83 is for displaying information, such as viewer comments (M1), transaction codes (M2), video traffic reports (M3), sales reports (M4), and live stream host comments (M5).

[0035] Referring to Figures 4, 5, 6, and 9, the cross-social media live streaming system of the embodiment of the present disclosure for establishing live streaming is started by a live streaming host using a live streaming device 7, and the processing unit 74 executes an application (Open Broadcaster Software) that performs a cross-social media live streaming method including the following steps.

[0036] In step S01, the live streaming device 7 logs into the server 6 through authentication, enabling the live streaming device 7 to communicate with the server 6 and obtain permission for the live streaming device 7 to access the server 6. Specifically, the live streaming host logs into the server 6 by entering a user account and password using the live streaming device 7. When the server 6 authenticates the user account and password and verifies that they are correct, the live streaming device 7 is permitted to log into the server 6. In response to the live streaming device 7 logging into the server 6, the server 6 is triggered to create a proxy address (FID) corresponding to the live streaming host (i.e., corresponding to the user account), generate a proxy key (Fkey) based on the proxy address (FID), and send the proxy address (FID) and proxy key (Fkey) to the live streaming device 7. The proxy key (Fkey) allows the server 6 to receive data (e.g., image dataset (D2), URL91, audio-video dataset (D3), and feedback dataset (D5)) at the proxy address. For example, the live streaming device 7 encrypts the data it sends to the proxy address (FID) using a proxy key (Fkey), and the server 6 verifies the data from the live streaming device 7 using the proxy key (Fkey) corresponding to the user account. The server 6 only accepts the data from the live streaming device 7 if it confirms that the data is encrypted with the proxy key (Fkey), and can discard the data otherwise.

[0037] In step S02, the live streaming device 7 logs in to multiple social media platforms 4 through authentication, thereby automatically requesting the server 6 to obtain multiple distribution keys (Tkeys) and multiple platform addresses (VIDs) from each of the multiple social media platforms 4, and establishing a correspondence between the distribution keys (Tkeys), platform addresses (VIDs), proxy addresses (FIDs), and proxy keys (Fkeys). As a result, the live streaming device 7 can communicate with the multiple social media platforms 4 through the server 6 and obtain permission to access the multiple social media platforms 4. Specifically, for each social media platform 4, the distribution key (Tkey) obtained from the social media platform 4 is used to authorize the server 6 to distribute streaming media (S) on the social media platform 4 based on the platform address (VID) obtained from the social media platform 4.

[0038] In this embodiment, authentication is performed by entering a user account and password via the touchscreen 72. However, authentication is not limited to using a user account and password. In the authentication of this embodiment, authentication can also be performed through credential authentication, biometric authentication, one-time password (OTP) authentication, voice authentication, etc.

[0039] In step S03, the live streaming device 7 obtains an image dataset (D2) and a URL 91 of the transaction webpage 9 for generating a set of product images 92 and product information 93 for the product, and displays the set of product images 92 and product information 93 in the product preview area 82. As shown in Figure 6, sets of numerous product images 92 for different products and sets of numerous product information 93 corresponding to each different product are displayed in the product preview area 82.

[0040] In this embodiment, the image dataset (D2) is acquired by the server 6 from the shopping website through an application programming interface (API) defined by a set of specifications (protocols), and then transmitted to the live streaming device 7.

[0041] In step S04, the live streaming device 7 acquires an audio-video dataset (D3) for generating a first video (P1) with audio, and displays the first video (P1) in the video display area 81 of the control interface 8.

[0042] In step S05, the live streaming device 7 uses a proxy key (Fkey) to send data representing the streaming media (S) (i.e., an image dataset (D2), a URL 91, an audio-video dataset (D3), etc.) to the server 6, which then integrates the data representing the streaming media (S) and sends the integrated data to multiple social media platforms 4 to live stream the streaming media (S) to the electronic devices 5 on the multiple social media platforms 4. Each electronic device 5 plays the video and / or audio (i.e., the streaming media (S)) by executing the integrated data. In this embodiment, the server 6 is configured to generate a video traffic report (M3) based on the number of times the audio-video dataset (D3) is executed.

[0043] In this embodiment, the data representing the streaming media (S) includes an image dataset (D2), a URL91, an audio-video dataset (D3), a feedback dataset (D5), or a combination thereof.

[0044] When the server 6 obtains distribution keys (Tkey) from multiple social media platforms 4, the streaming media (S) is also distributed to the multiple social media platforms 4 when the live streaming device 7 displays the first video (P1) in the video display area. In this way, when viewers from all over the world log in to the social media platforms 4 through their respective electronic devices 5, they can view streaming media (S) with substantially the same content, as shown in Figure 10.

[0045] In step S06, depending on one of the product images 92 selected by the live streaming host in the product preview area 82, a set of selected product images 92 and product information 93 corresponding to the product of the selected product image 92 is displayed in the information area 83. Furthermore, a first character (M21) representing the selection order in which the selected product images 92 are selected is annotated to the product images 92 selected by the live streaming device 7 and server 6 based on the selection order. Then, as shown in step S05, server 6 integrates the audio video dataset (D3) and image dataset (D2) into the streaming media (S).

[0046] For example, the product preview area 82 displays product images 92 for shampoo and body wash. When the live streaming host first selects the shampoo product image 92, the set of shampoo product image 92 and shampoo product information 93 is displayed in the information area 83 so that the first letter "A" (M21) is annotated to the shampoo product image 92. At the same time, when the electronic device 5 is live streaming media (S), viewers can view the set of the first video (P1), the shampoo product image 92 annotated with "A", and the shampoo product information 93 on their electronic device 5. Using an example where the social media platform is Facebook and one of the electronic devices 5 belongs to a viewer on Facebook, the electronic device 5 plays the first video (P1) through a media player embedded in the webpage and displays the product image 92 annotated with "A" in the comment area. Then, when product image 92 of the body wash is selected by the live stream host, the first letter "B" (M21) is annotated to product image 92 of the body wash.

[0047] In step S07, a feedback dataset (D5) for generating live streaming host comments (M5) is input by the live streaming host, and the live streaming host comments (M5) are displayed in the information area 83 of the control interface 8. Then, in step S05, the server 6 integrates the audio video dataset (D3), image dataset (D2), and feedback dataset (D5) into the streaming media (S).

[0048] In step S08, the live streaming device 7 receives the communication data (D1) generated and transmitted by the server 6 and displays viewer comments (M1) and transaction codes (M2) in the information area 83. In this way, the live streaming host can view viewer comments (M1) and transaction codes (M2) from different social media platforms 4 in the information area 83.

[0049] At the same time, when a viewer wants to purchase a product currently on sale (for example, shampoo), they can directly click on URL 91 through their electronic device 5 to jump to the corresponding transaction webpage 9 and purchase the product. In addition, even if the electronic device 5 does not jump to the transaction webpage 9, the server 6 can automatically update the shopping cart list on the transaction webpage 9 based on the transaction code (M2). The shopping cart list includes the product name, the purchase quantity corresponding to the second character (M22), and the unit price of the product. To avoid interfering with the live distribution of streaming media (S) on the electronic device 5, after the live distribution of streaming media (S) has ended, the transaction can be completed directly on the transaction webpage 9 without having to re-select the product and enter the purchase quantity.

[0050] Furthermore, the automatic update of the shopping cart list by server 6, as mentioned above, is performed on the premise that server 6 has permission to access the shopping website.

[0051] In step S09, the live streaming device 7 receives the report dataset (D4) and displays a report in the information area 83 that is one of several reports, including the video traffic report (M3), the sales report (M4), and a combined report of the video traffic report (M3) and the sales report (M4).

[0052] In this way, through the report, live streaming hosts can immediately see the popularity of their live streams on streaming media (S), the total sales volume of their products, and the total sales value of their products.

[0053] Referring to Figures 4, 10, 11, and 12, step S05 further includes the following substeps.

[0054] In substep S51, the live streaming device 7 determines whether one or more social media platforms 4 (also referred to as “(multiple) social media platforms 4”) have been selected by the live streaming host. In this embodiment, the (multiple) social media platforms 4 can be selected via the touchscreen 72. If the determination is positive, the process proceeds to substep S52; otherwise, the process proceeds to substep S53.

[0055] In substep S52, based on the selected (multiple) social media platforms 4, the live streaming device 7 marks the feedback dataset (D5) as one that should only be sent to the selected (multiple) social media platforms 4. Then, substep S54 is performed.

[0056] For example, a live stream host logs into social media platforms 4, including YouTube, Facebook, X (formerly Twitter), and Instagram. When the live stream host selects only YouTube and Facebook social media platforms 4, only viewers watching streaming media (S) on YouTube and Facebook via the corresponding electronic device 5 can see the live stream host comments (M5). Viewers watching streaming media (S) on X and Instagram via the respective electronic device 5 cannot see the live stream host comments (M5).

[0057] In substep S53, the live streaming device 7 marks the feedback dataset (D5) as one that needs to be sent to all social media platforms. Then, substep S54 is performed.

[0058] In substep S54, the live streaming device 7 transmits data representing the streaming media (S) to the server 6.

[0059] As a result, server 6 sends the audio-video dataset (D3) to all social media platforms 4 and the feedback dataset (D5) to only selected (multiple) social media platforms 4, based on how the feedback dataset (D5) was marked by the live streaming device 7.

[0060] Furthermore, this disclosure is not limited to acquiring the first video (P1) using the front camera 73 of the live streaming device 7. In some embodiments, as shown in Figure 13, the first video (P1) may also be acquired using a smartphone or video camera communicating with the live streaming device 7.

[0061] Furthermore, this disclosure is not limited to acquiring only a first video (P1). In some embodiments, as shown in Figure 14, a second audio-video dataset (not shown) for generating a second video (P2) with audio can also be received via a communication unit 71. The second video (P2) may be a video of a viewer watching streaming media (S). The number of second audio-video datasets is not limited to one, but may be two or three. Since both the first video (P1) and the second video (P2) consist of multiple image frames, the server 6 further integrates the audio-video dataset (D3) and the second audio-video dataset by superimposing layers of two consecutive image frames from the first video (P1) and the second video (P2) onto a single layer of consecutive image frames, and then transmits the single layer of consecutive image frames to a corresponding social media platform 4.

[0062] Similarly, as shown in Figures 4 and 15, Server 6 can further integrate the audio-video dataset (D3), image dataset (D2), communication dataset (D1), and feedback dataset (D5) by superimposing the first video (P1), product image 92, set of product information 93, and URL 91 into a single layer of consecutive image frames, and then transmit the consecutive layer of consecutive image frames to a corresponding social media platform 4. Server 6 also superimposes the product image 92, set of product information 93, URL 91, all viewer comments (M1), all transaction codes (M2), all live stream host comments (M5), or a combination thereof into a single layer of consecutive image frames, and transmits the single layer of consecutive image frames to a corresponding social media platform 4. The streaming media (S) can then be played through a single media player on the social media platform 4's embedded website.

[0063] Furthermore, as shown in Figures 4 and 16, according to other embodiments of the present disclosure, the cross-social media live streaming system may include multiple servers 6. In this embodiment, each server 6 communicates with the live streaming device 7 and one of the respective social media platforms 4, thereby providing a more dedicated communication route. For example, one server 6 communicates only with Facebook, one of the social media platforms 4, and another server 6 communicates only with YouTube, another of the social media platforms 4. Thus, each server 6 can log in to each of the social media platforms 4 through its respective social media user account and respective social media password, and can automatically request and obtain a streaming key (Tkey) to live stream streaming media (S) from each of the social media platforms 4. Furthermore, each server 6 can also receive a communication dataset (D1) transmitted by one of the respective social media platforms 4.

[0064] In summary, the advantages of the above embodiment are as follows:

[0065] When a live streaming host attempts to live stream streaming media (S) to multiple social media platforms 4, all that is required for the live streaming host to live stream the streaming media (S) to multiple social media platforms 4 and view viewer comments (M1) received from the multiple social media platforms 4 is either a single live streaming device 7, or a combination of at most one live streaming device 7 and one imaging device. This not only significantly increases the number of viewers, but also effectively simplifies the equipment, saves time, and reduces equipment costs.

[0066] Since all datasets, including the communication dataset (D1), image dataset (D2), audio-video dataset (D3), report dataset (D4), and feedback dataset (D5), are displayed on the live streaming device 7, the live streaming host only needs to operate one live streaming device 7. In this way, the live streaming host can not only see all viewer comments (M1) from different social media platforms 4 without missing any, but viewers on different social media platforms 4 can also see the live streaming host's comments (M5), greatly improving communication efficiency.

[0067] Because social media platform 4 requires a large amount of bandwidth, when streaming media (S) is directly live-streamed on multiple social media platforms 4 using the live streaming device 7, the bandwidth is insufficient to handle several times the traffic compared to live-streaming the streaming media (S) on only one social media platform, affecting the smoothness of live streaming and viewing. According to this disclosure, server 6 can be used as a relay station that can transmit data from live streaming device 7 on a one-to-one basis. With server 6 having a much larger bandwidth than live streaming device 7, streaming media (S) can be live-streamed on social media platforms 4 on a one-to-many basis. In this way, not only is the smoothness of live streaming and viewing of streaming media (S) greatly improved, but the equipment costs of the live streaming host can also be reduced.

[0068] In the above, many specific details have been provided to facilitate a complete understanding of the embodiments for illustrative purposes. However, it will be apparent to those skilled in the art that one or more other embodiments can be implemented without specific details. Furthermore, in descriptions of "one embodiment" or "one example" in this specification, it should be understood that all descriptions accompanied by ordinal numbers or other designations may be included in specific implementations of the present invention having a particular aspect, structure, or feature. Moreover, in this description, multiple variations are sometimes incorporated into a single embodiment, drawing, or description thereof, for the purpose of streamlining this description and to illustrate the multifaceted nature of the present invention. Additionally, one or more features or specific examples in one embodiment may, where appropriate, be implemented in conjunction with one or more features or specific examples in other embodiments of this disclosure.

[0069] While this disclosure is described in relation to exemplary embodiments, it should be understood that this disclosure is not limited to the disclosed embodiments and is intended to encompass a wide range of configurations that fall within the spirit and scope of the broadest interpretation, and to include all such modifications and equivalent configurations. [Explanation of Symbols]

[0070] 4. Social media platforms 5 Electronic equipment 6 servers 7 Distribution device 71 Communication Unit 72 Touchscreen 73 Front Camera 74 processing units 8 Control Interfaces 81 Video display area 82 Product Preview Area 83 Information Area 9. Transaction webpage 91 URL 92 Product Images 93 Product Information M1 Viewer Comments M2 Transaction Code M21 First Letter M22 Second Letter M3 Video Traffic Report M4 Sales Report M5 Live Stream Host Comments D1 Communication Dataset D2 Image Dataset D3 Audio Video Dataset D4 Report Dataset D5 Feedback Dataset S Streaming Media VID Platform Address Tkey distribution key FID proxy address Fkey proxy key P1 First video P2 Second video S01 Step S02 Step S03 Step S04 Step S05 Step S06 Step S07 Step S08 Step S09 Step S51 Substep S52 Substep S53 Substep S54 Substep

Claims

1. This is a cross-social media live streaming method that is executed by a live streaming device that communicates with a server and is operated by a live streaming host. The method is, Identifying the live streaming host, logging into the server and multiple social media platforms, and obtaining permission to access the server and multiple social media platforms. An image dataset used to generate product images of products being sold, and a uniform resource locator (URL) for a webpage to purchase the product are obtained, and the product images and URLs are displayed through a control interface, and the image dataset and URLs are configured to represent streaming media. An audio-video dataset is acquired to be used to generate a video with audio, and the video is displayed through the control interface, and the audio-video dataset is configured to represent the streaming media. To enable multiple electronic devices to view the streaming media through the multiple social media platforms, the server transmits the image dataset, the URL, and the audio-video dataset to the server for live streaming of the streaming media on the multiple social media platforms, and A cross-social media live streaming method comprising: receiving a communication dataset acquired by the server and used to generate viewer comments; displaying the viewer comments through the control interface; transmitting the communication dataset to the server by one of the multiple electronic devices through one of the multiple social media platforms; and the viewer comments including text, one or more symbols, one or more links, one or more graphics, or a combination thereof.

2. The control interface includes a video display area for displaying the video, a product preview area for previewing the product image, and an information area for displaying viewer comments. The method according to claim 1, wherein displaying the product image includes displaying the product image in the product preview area, and in response to the live streaming host selecting the product image in the product preview area, the information area further displays the product image and a first character annotated to the product image and representing the selection order in which the product image was selected.

3. After transmitting the image dataset, the URL, and the audio / video data to the server, Based on a feedback dataset input by the live streaming host, a live streaming host comment is generated, and the live streaming host comment is displayed in the information area. The feedback dataset is configured to represent the streaming media, and the live streaming host comment includes text, one or more symbols, one or more links, one or more graphics, or a combination thereof. The method according to claim 2, further comprising the server further transmitting the feedback dataset to the server in order for the server to live-stream the streaming media in real time on the plurality of social media platforms.

4. The method according to claim 3, further comprising the server transmitting the feedback dataset to one or more of the social media platforms.

5. The method according to claim 3, further comprising the server integrating the audio-video dataset with one of the image dataset, the communication dataset, and the feedback dataset to overlay one of the product image, the viewer comments, and the live stream host comments onto the video.

6. After acquiring the aforementioned audio-video dataset and displaying the video through the control interface, The method according to claim 2, further comprising displaying the URL in the information area according to the selected product image in the product preview area.

7. The method according to claim 6, further comprising generating a transaction code for use in purchasing a product based on the communication dataset and displaying it on the control interface, wherein the transaction code includes a first character corresponding to the product and a second character corresponding to the quantity to be purchased.

8. The method according to claim 7, wherein the first character is an English letter, the second character is a number, the transaction code is one of a first string consisting of the first character preceding the second character, and a second string consisting of the first character following the second character, and in the transaction code, the second character is spaced a predetermined number of predefined characters apart from the first character.

9. The method according to claim 8, further comprising the following: based on the transaction code, the server automatically updates the shopping cart list on the transaction webpage, wherein the shopping cart list includes the product name of the product, the purchase quantity corresponding to the second character, and the unit price of the product.

10. After receiving the aforementioned communication dataset and displaying the viewer comments through the control interface, The system further includes receiving a report dataset used to generate one of the following: a video traffic report, a sales report, and a combined report of the video traffic report and the sales report; and displaying one of the following in the information area: The video traffic report is generated by the server calculating the number of views of the audio-video dataset and indicates the number of people who viewed the streaming media through each of the multiple social media platforms based on the number of views. The method according to claim 8, wherein the sales report is generated by the server identifying the number of times the first character of the transaction code appears and the purchase quantity corresponding to the second character, and the total sales volume and total sales value of the product are predicted.

11. Acquiring the aforementioned audio-video dataset and displaying the video through the aforementioned control interface is: Obtain a first audio-video dataset to be used to generate a first video with audio, and display the first video through the control interface, The method according to claim 1, comprising obtaining a second audio-video dataset to be used to generate a second video with audio, wherein the first audio-video dataset and the second audio-video dataset are configured to represent streaming media.

12. Logging in to the aforementioned server and the aforementioned multiple social media platforms is, By logging into the server, the server is caused to create a proxy address and generate a proxy key based on the proxy address, and the proxy key permits the server to receive the image dataset, the URL, and the audio / video data at the proxy address, and By logging into the aforementioned multiple social media platforms, the server automatically obtains multiple distribution keys and multiple platform addresses from each of the aforementioned multiple social media platforms, and establishes correspondences between the multiple distribution keys, the multiple platform addresses, the proxy address, and the proxy key, wherein, for each of the aforementioned multiple social media platforms, the distribution key obtained from the social media platform is used to allow the server to live stream the streaming media on the social media platform based on the platform address obtained from the social media platform. The method according to claim 1, wherein, in the case where the server transmits the image dataset, the URL, and the audio-video data to the server for live distribution of the streaming media on the plurality of social media platforms, the image dataset, the URL, and the audio-video data representing the streaming media are transmitted to the proxy address and then transmitted through the server to the plurality of platform addresses based on the plurality of distribution keys corresponding to the proxy key.

13. This is a cross-social media live streaming system suitable for use in live streaming media across multiple social media platforms. The system is A server for live streaming the aforementioned media on the aforementioned multiple social media platforms, A cross-social media live streaming system comprising a live streaming device configured to communicate with the aforementioned server and be operated by a live streaming host, and which implements the method described in any one of claims 1 to 12.

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