Display device, display method, and display program

Abstract

This invention provides a display device, a display method, and a display program that enable the display of various types of information on a user terminal in a display format that reads a two-dimensional code and displays the information on the user terminal. [Solution] The display device 1 displays a two-dimensional code image on the user terminal 4 in response to a reading operation by the user terminal 4, based on the distribution information distributed from the distribution server 2. The display device 1 includes a generation processing unit 113 that generates a two-dimensional code image based on predetermined information corresponding to the display device 1 and the distribution information distributed from the distribution server 2, and a display processing unit 111 that displays the two-dimensional code image generated by the generation processing unit 113 on the display device 1.

Description

Technical Field

[0001] The present disclosure relates to a technique for causing a user terminal to display information using a two-dimensional code.

Background Art

[0002] Conventionally, there is known a technique in which when a user terminal (mobile terminal) reads a two-dimensional code, predetermined information is displayed on the user terminal. For example, there is known a technique in which when a mobile terminal reads a two-dimensional code installed at a specific location, map information including the location is displayed on the mobile terminal (see, for example, Patent Document 1).

Prior Art Documents

Patent Documents

[0003]

Patent Document 1

Summary of the Invention

Problems to be Solved by the Invention

[0004] However, in the conventional technique, it is necessary to generate in advance before installing the two-dimensional code, and since the generated two-dimensional code is fixed information that cannot be changed, only limited information can be provided to the mobile terminal, or there are problems such as having to regenerate the two-dimensional code to change the information provided to the mobile terminal.

[0005] An object of the present disclosure is to provide a display device, a display method, and a display program capable of displaying various information on a user terminal in a display form in which information is read from a two-dimensional code and displayed on the user terminal.

Means for Solving the Problems

[0006] <A display device according to one aspect of the present disclosure includes a display unit that displays a read image for displaying display information on a user terminal in response to a read operation by the user terminal, based on distribution information distributed from a distribution server. The display device includes a generation processing unit that generates the read image based on predetermined information corresponding to the display device and the distribution information distributed from the distribution server, and a display processing unit that causes the read image generated by the generation processing unit to be displayed on the display unit.

[0007] Another aspect of the present disclosure relates to a display method that causes a user terminal to read an image based on distribution information distributed from a distribution server in a display device equipped with a display unit. In this display method, one or more processors perform the following actions: generate a read image based on predetermined information corresponding to the display device and the distribution information distributed from the distribution server, for displaying display information on the user terminal in response to the read operation by the user terminal, and display the generated read image on the display unit.

[0008] A display program according to another aspect of this disclosure is a display program that causes a user terminal to display a read image based on distribution information distributed from a distribution server in a display device equipped with a display unit. The display program causes one or more processors to execute the following: generating a read image for displaying display information on the user terminal in response to the read operation by the user terminal, based on predetermined information corresponding to the display device and the distribution information distributed from the distribution server, and displaying the generated read image on the display unit. [Effects of the Invention]

[0009] According to this disclosure, it is possible to provide a display device, a display method, and a display program that can display various types of information on a user terminal in a display format that reads a two-dimensional code and displays the information on the user terminal. [Brief explanation of the drawing]

[0010] [Figure 1] Figure 1 is a schematic diagram showing the general configuration of a display system according to the present disclosure. [Figure 2] Figure 2 is a functional block diagram showing the configuration of a display system according to an embodiment of this disclosure. [Figure 3] Figure 3 shows a specific example of a display method according to the embodiment of this disclosure. [Figure 4] Figure 4 is a flowchart showing an example of the steps of the display processing performed in the display system according to the embodiment of this disclosure. [Figure 5] Figure 5 shows a specific example of a display method according to the embodiment of this disclosure. [Modes for carrying out the invention]

[0011] The embodiments of this disclosure will be described below with reference to the attached drawings. Note that the following embodiments are merely examples of the embodiments of this disclosure and do not limit the technical scope of this disclosure.

[0012] The display system relating to this disclosure is a system for displaying content on a display device. Specifically, the display system is a system that plays predetermined distributed content on a digital signage display (display device) according to a predetermined playback schedule (playlist), and displays specific information (display information) on a user terminal when a two-dimensional code displayed on the digital signage display is read by the user terminal.

[0013] The aforementioned digital signage display displays (plays) content consisting of video and audio, such as advertisements, in various locations such as public squares, train stations, streets, offices, and shops.

[0014] Figure 1 is a schematic diagram showing the general configuration of the display system 10 according to this embodiment. The display system 10 includes a display device 1 corresponding to a digital signage display, a distribution server 2 that distributes content to the display device 1, a user terminal 4 owned by a user who views the digital signage display, and a web server 3 that displays predetermined information (such as a web page) on the user terminal 4. The distribution server 2, the display device 1, and the web server 3 are each connected to communicate via networks N1 and N2, respectively, and the web server 3 and the user terminal 4 are connected to communicate via network N3. Networks N1 to N3 are, for example, wireless communication networks such as the Internet.

[0015] The display system 10 may include multiple display devices 1 and multiple user terminals 4.

[0016] [Display device 1] As shown in Figure 2, the display device 1 is a display device (digital signage display) that includes a control unit 11, a storage unit 12, an operation display unit 13, and a communication unit 14.

[0017] The communication unit 14 is a communication interface for connecting the display device 1 to the network N1 by wire or wireless connection and for performing data communication with the distribution server 2 via the network N1 in accordance with a predetermined communication protocol.

[0018] The operation display unit 13 is a user interface comprising a display unit such as a liquid crystal display or an organic EL display that displays various types of information, and an operation unit such as a mouse, keyboard, or touch panel that accepts input.

[0019] The storage unit 12 is a non-volatile storage unit such as a HDD (Hard Disk Drive), SSD (Solid State Drive), or flash memory that stores various types of information. In the storage unit 12, control programs such as a display program for causing the control unit 11 to execute the display process (see FIG. 4) described later are stored. For example, the display program is non-temporarily recorded on a computer-readable recording medium such as a CD or DVD, and is read by a reading device (not shown) such as a CD drive or DVD drive provided in the display device 1 and stored in the storage unit 12. Note that the display program may be distributed from a cloud server and stored in the storage unit 12.

[0020] Also, in the storage unit 12, content data of the content distributed from the distribution server 2, various types of information regarding the content, etc. are stored. Specifically, in the storage unit 12, data such as content data, a playlist regarding the playback schedule of the content, setting information of various items regarding the playback of the content, etc. are stored.

[0021] [ Also, in the storage unit 12, identification information (device ID) of the display device 1, location information of the display device 1, various sensor information, etc. are stored. The device ID is a device number unique to the display device 1, an IP address, etc. The location information is information on the location where the display device 1 is installed, and may be location information registered by the user or GPS location information. The sensor information is environmental information around the display device 1 such as temperature, humidity, weather, etc., and may be information detected by a sensor (not shown) provided in the display device 1 or information acquired from an external sensor.

[0022] The control unit 11 includes control devices such as a CPU, ROM, and RAM. The CPU is a processor that performs various arithmetic operations. The ROM is a non-volatile memory unit in which control programs such as a BIOS and OS are pre-stored to cause the CPU to perform various operations. The RAM is a volatile or non-volatile memory unit that stores various information and is used as a temporary memory (work area) for the various operations performed by the CPU. The control unit 11 controls the display device 1 by executing various control programs pre-stored in the ROM or memory unit 12 using the CPU.

[0023] Specifically, the control unit 11 includes various processing units such as a display processing unit 111, an acquisition processing unit 112, and a generation processing unit 113. The control unit 11 functions as these various processing units by executing various processes according to the display program. Some or all of the processing units included in the control unit 11 may be composed of electronic circuits. The display program may be a program that causes multiple processors to function as these various processing units.

[0024] The display processing unit 111 causes the operation display unit 13 to display content. For example, the display processing unit 111 displays content on the operation display unit 13 according to a pre-set playback schedule and playlist based on the distribution information distributed from the distribution server 2. The distribution information includes, for example, content data, a playlist related to the content playback schedule, and setting information for various items related to content playback.

[0025] The acquisition processing unit 112 acquires predetermined information, which includes at least one of the following: identification information (device ID) of the display device 1, location information of the display device 1, and environmental information surrounding the display device 1. The acquisition processing unit 112 may acquire the predetermined information in response to a user registration operation, acquire the predetermined information from a sensor provided on the display device 1, or acquire the predetermined information transmitted from an external source.

[0026] The generation processing unit 113 generates a readable image that can be read by the user terminal 4. Specifically, the generation processing unit 113 generates a readable image for displaying information on the user terminal 4 in response to a read operation by the user terminal 4, based on the distribution information distributed from the distribution server 2. The generation processing unit 113 also generates the readable image based on the predetermined information and distribution information acquired by the acquisition processing unit 112. More specifically, the generation processing unit 113 generates the readable image which includes access information for accessing the Web server 3 that distributes display information corresponding to the predetermined information and distribution information acquired by the acquisition processing unit 112. The readable image is, for example, a two-dimensional code image. Note that the readable image is not limited to a two-dimensional code image, but may be images of various identification codes, identification markers, etc. The generation processing unit 113 embeds information (access information, URL, etc.) for displaying display information related to the content to be displayed on the user terminal 4 into the two-dimensional code.

[0027] The display processing unit 111 displays the two-dimensional code image generated by the generation processing unit 113 on the operation display unit 13. Specifically, the display processing unit 111 displays the two-dimensional code image together with the content on the operation display unit 13. The display processing unit 111 may overlay the two-dimensional code image on top of the content on the operation display unit 13, or it may display the two-dimensional code image in a position that does not overlap with the content. Furthermore, the display processing unit 111 may always display the two-dimensional code image when displaying content, or it may display the two-dimensional code image at a predetermined timing while displaying content. For example, the display processing unit 111 may display the two-dimensional code image when it detects a person (user) in front of the display device 1 while displaying content. An example of displaying the two-dimensional code image will be described later.

[0028] [User terminal 4] As shown in Figure 2, the user terminal 4 includes a control unit 41, a storage unit 42, an operation display unit 43, a camera 44, and a communication unit 45, etc. The user terminal 4 is an information processing device such as a mobile phone, smartphone, tablet terminal, or personal computer.

[0029] The communication unit 45 is a communication interface for connecting the user terminal 4 to the network N3 by wire or wireless connection and for performing data communication with the Web server 3 via the network N3 in accordance with a predetermined communication protocol.

[0030] Camera 44 is a digital camera that captures an image of the two-dimensional code, which is the subject, and outputs it as digital image data. The image data captured by camera 44 is transmitted to control unit 41. For example, the user reads the two-dimensional code image displayed on the display device 1 with camera 44 (see Figure 3). The control unit 41 obtains access information (URL) for the Web server 3 from the image data.

[0031] The operation display unit 43 is a user interface comprising a display unit such as a liquid crystal display or an organic EL display that displays information such as various web pages, and an operation unit such as a mouse, keyboard, or touch panel that accepts input.

[0032] The storage unit 42 is a non-volatile storage unit such as an HDD, SSD, or flash memory that stores various types of information. For example, the storage unit 42 stores a control program such as a browser program. Specifically, the browser program is a control program that causes the control unit 41 to execute communication processing with an external device such as a Web server 3 in accordance with a communication protocol such as HTTP (Hypertext Transfer Protocol). Alternatively, the browser program may be a dedicated application for executing communication processing with the Web server 3 in accordance with a predetermined communication protocol.

[0033] The control unit 41 includes control devices such as a CPU, ROM, and RAM. The CPU is a processor that performs various arithmetic operations. The ROM is a non-volatile memory unit that stores control programs such as a BIOS and OS in advance to allow the CPU to perform various operations. The RAM is a volatile or non-volatile memory unit that stores various information and is used as a temporary memory (work area) for the various operations performed by the CPU. The control unit 41 controls the user terminal 4 by executing various control programs that are pre-stored in the ROM or memory unit 42 using the CPU.

[0034] Specifically, the control unit 41 functions as a browser processing unit 411 by executing various processes according to the browser program stored in the storage unit 42. The browser processing unit 411 can display a web page provided by the web server 3 via the network N3 on the operation display unit 43 and perform browser processing to input operations on the operation display unit 43 to the web server 3. In other words, the user terminal 4 can function as an operation terminal for the web server 3 by the execution of the browser program by the control unit 41. Note that some or all of the processing units included in the control unit 41 may be composed of electronic circuits.

[0035] For example, the control unit 41 obtains data for a web page (display information) from the web server 3 and displays the web page on the operation display unit 43. Furthermore, if a dedicated application corresponding to the web server 3 is installed on the user terminal 4, the user of the user terminal 4 can launch the dedicated application, which will then display the web page on the operation display unit 43.

[0036] For example, when a user reads a two-dimensional code image displayed on the display device 1 using the camera 44 (see Figure 3), the control unit 41 accesses the URL (Web server 3) obtained from the two-dimensional code image and displays the web page (display information) on the operation display unit 43. Specific examples of the display information displayed on the display device 1 will be described later.

[0037] [Display Processing] The following describes specific examples of the display processing procedures performed by the display system 10, with reference to Figures 3 and 4.

[0038] This disclosure can be understood as an invention of a display method that performs one or more steps included in the display process. Furthermore, one or more steps included in the display process described herein may be omitted as appropriate. In addition, the execution order of each step in the display process may differ to the extent that similar effects are produced. In the following description, the case in which the control unit 11 of the display device 1 and the control unit 41 of the user terminal 4 perform each step in the display process will be used as an example, but in other embodiments, multiple processors may distribute and execute each step in the display process.

[0039] Here, we will explain using an example where, as shown in Figure 3, the display device 1 displays an advertisement (content) for a predetermined store (store A), and the user terminal 4 displays route guidance information (web page) to store A.

[0040] <Step S1> In step S1, the distribution server 2 distributes content to the display device 1. Specifically, the distribution server 2 distributes distribution information to the display device 1, which includes content data, a playlist related to the content playback schedule, and setting information for various items related to content playback.

[0041] For example, distribution server 2 distributes content related to advertisements for store A. Distribution server 2 also distributes content that contains command information for generating a two-dimensional code image. The command information includes, for example, a setting command for setting the location information of display device 1 and location information indicating the location of store A, which is the target of the advertisement.

[0042] <Step S2> In step S2, the control unit 11 of the display device 1 displays the content on the operation display unit 13. Specifically, the control unit 11 plays the content distributed from the distribution server 2 according to the playlist.

[0043] Here, the control unit 11 displays an advertisement for store A (see Figure 3). The control unit 11 may choose not to display the advertisement when there is no person in front of the display device 1, and to display the advertisement only when there is a person in front of the display device 1.

[0044] <Step S3> In step S3, the control unit 11 of the display device 1 acquires predetermined information including at least one of the following: the identification information (device ID) of the display device 1, the location information of the display device 1, and the surrounding environment information of the display device 1. Here, the control unit 11 acquires the location information of the display device 1.

[0045] <Step S4> In step S4, the control unit 11 of the display device 1 generates a two-dimensional code image for displaying display information on the user terminal 4 in response to a reading operation by the user terminal 4, based on the distribution information distributed from the distribution server 2 and the predetermined information. Specifically, the control unit 11 generates a two-dimensional code image that includes the predetermined information and access information (URL) for accessing the Web server 3 that distributes display information corresponding to the distribution information related to the content displayed by the display device 1. Here, the control unit 11 generates a two-dimensional code image based on the command information and the location information of the display device 1. For example, the control unit 11 sets the location information of the display device 1 in the command setting command of the command information and generates a two-dimensional code that includes a URL for displaying map information (route guidance information) from the location of the display device 1 to the location of store A, which is the target of the advertisement (content) being played by the display device 1.

[0046] In this manner, the control unit 11 generates a two-dimensional code image that sets the position information of the display device 1 to which the two-dimensional code image is to be displayed, in accordance with the command information. The control unit 11 also dynamically generates a two-dimensional code for accessing display information related to the content that the display device 1 plays, according to the position of the display device 1.

[0047] <Step S5> In step S5, the control unit 11 of the display device 1 displays the two-dimensional code image on the operation display unit 13. For example, the control unit 11 overlays the two-dimensional code image on top of the advertisement for store A. In another embodiment, the control unit 11 may alternately switch between displaying the advertisement for store A and the two-dimensional code image at a predetermined interval. The control unit 11 may also display the two-dimensional code image when the user selects (touches the screen) the advertisement for store A. Furthermore, if the advertisement includes multiple stores, the control unit 11 may generate a two-dimensional code image for each store and overlay each two-dimensional code image on top of the advertisement for each store.

[0048] <Step S6> In step S6, the control unit 41 of the user terminal 4 reads the two-dimensional code using the camera 44. For example, when the user captures a two-dimensional code image with the camera 44 of the user terminal 4, the control unit 41 reads the two-dimensional code image. The control unit 41 also obtains the URL from the two-dimensional code.

[0049] <Step S7> In step S7, the control unit 41 of the user terminal 4 accesses the URL corresponding to the display information. Specifically, the control unit 41 sends an access request to the Web server 3 for the display information (Web page).

[0050] Here, the control unit 11 sends a request to access a web page containing map information (route guidance information) from the location of the display device 1 to the location of store A. If the control unit 41 can obtain the location information of the user terminal 4 (i.e., GPS is enabled), it may also send a request to access a web page containing map information (route guidance information) from the location of the user terminal 4 (current location) to the location of store A.

[0051] <Step S8> In step S8, when the Web server 3 receives an access request for display information (Web page) from the user terminal 4, it sends the Web page to the user terminal 4. Here, the Web server 3 sends a Web page containing map information (route guidance information) from the location of the display device 1 (or user terminal 4) to the location of store A.

[0052] <Step S9> In step S9, the control unit 41 of the user terminal 4 displays information (Web page) on the operation display unit 43. Here, the control unit 41 displays map information (route guidance information) from the location of the display device 1 (or user terminal 4) to the location of store A (see Figure 3).

[0053] As described above, the display system 10 executes the display process. The display system 10 also executes the above process each time the two-dimensional code image displayed on the display device 1 is read by the user terminal 4. In the display system 10, the distribution server 2 distributes distribution information to each of the multiple display devices 1, and each display device 1 generates and displays a two-dimensional code image with its own location information set. When the user terminal 4 reads the two-dimensional code image on the display device 1, the web server 3 displays a web page on the user terminal 4 that corresponds to the location information of the display device 1 contained in the two-dimensional code image.

[0054] As described above, the display device 1 includes a display unit (operation display unit 13) that displays a read image (two-dimensional code image) for displaying information on the user terminal 4 in response to a read operation by the user terminal 4, based on the distribution information distributed from the distribution server 2. The display device 1 also has a configuration that generates a read image based on predetermined information corresponding to the display device 1 (device ID, location information of the display device 1, various sensor information) and the distribution information distributed from the distribution server 2, and displays the generated read image on the display unit. For example, the display device 1 generates and displays the read image which includes access information for accessing the Web server 3 that distributes display information corresponding to the predetermined information and the distribution information.

[0055] According to the above configuration, a two-dimensional code corresponding to the position of each display device 1 is generated and displayed for each display device 1. When a user terminal 4 reads the two-dimensional code, information corresponding to the display device 1 can be displayed on the user terminal 4. In other words, the display device 1 can dynamically generate a two-dimensional code that the user terminal 4 can read and display it together with the content. Therefore, in a display mode in which information is displayed on the user terminal 4 after reading a two-dimensional code, it becomes possible to display various kinds of information on the user terminal 4.

[0056] [Other embodiments] In another embodiment of this disclosure, the control unit 11 (generation processing unit 113) of the display device 1 may determine the user's attributes based on an image captured by an imaging unit (camera) connected to the display device 1, which captures the user holding the user terminal 4, and generate a two-dimensional code image containing attribute information indicating the user's attributes. For example, the control unit 11 may determine the user's age and gender based on the image captured by the camera, and generate and display a two-dimensional code image containing the attribute information of the determination result. As shown in Figure 5, when the user terminal 4 reads the two-dimensional code image, it sends an access request to the Web server 3 including the device ID and attribute information. When the Web server 3 receives an access request to display information from the user terminal 4, it sends a Web page corresponding to the attribute information to the user terminal 4. For example, if the user is a male in his 30s, the Web server 3 sends a Web page with information for men in their 30s to the user terminal 4. This allows the user to view information of interest on the user terminal 4.

[0057] Furthermore, as shown in Figure 5, the Web server 3 may transmit the attribute information obtained from the user terminal 4 to the display device 1 corresponding to the device ID. When the display device 1 obtains the attribute information from the Web server 3, it may display content corresponding to the attribute information. For example, the display device 1 may replace the content currently being played with content corresponding to the attribute information and play it. This allows the user to view information of interest on the display device 1 as well. In addition, the distribution server 2 can evaluate the distributed content or select content to be distributed by analyzing the attribute information. In this way, the distribution server 2 can utilize the attribute information as marketing information.

[0058] In another embodiment, the control unit 11 may generate and display a two-dimensional code image that includes the device ID and maintenance information such as the continuous operating time, internal temperature, and remaining charge of the display device 1. For example, when a user reads the two-dimensional code image with their user terminal 4, the web server 3 obtains the device ID and the maintenance information from the user terminal 4. Based on the device ID, the web server 3 displays a web page (e.g., information related to the content, directions to store A, etc.) on the user terminal 4 and transmits the maintenance information to the maintenance personnel's terminal. This allows the maintenance personnel to understand the current status of the display device 1, such as its continuous operating time, internal temperature, and remaining charge, without having to visit the installation location.

[0059] The control unit 11 controls the entire display device 1. The control unit 11 realizes various functions by reading and executing various programs stored in the storage unit 12 (for example, storage or ROM). The control unit 11 may be realized by one or more control devices / arithmetic units (CPU (Central Processing Unit), SoC (System on a Chip)). The control unit 11 may also be composed of one or more control circuits (electronic circuits).

[0060] [Note on disclosure] The following is an overview of the disclosures extracted from each of the embodiments described above. Note that the configurations and processing functions described below can be selected and combined as desired.

[0061] <Note 1> A display device comprising a display unit that displays a read image for displaying information on a user terminal in response to a read operation by the user terminal, based on distribution information distributed from a distribution server, A generation processing unit that generates the read image based on predetermined information corresponding to the display device and the distribution information distributed from the distribution server, A display processing unit that causes the read image generated by the generation processing unit to be displayed on the display unit, A display device equipped with the following features.

[0062] <Note 2> The system includes an acquisition processing unit that acquires predetermined information, which includes at least one of the following: identification information of the display device, location information of the display device, and environmental information surrounding the display device. The generation processing unit generates the read image based on the predetermined information and the distribution information acquired by the acquisition processing unit. The display device described in Appendix 1.

[0063] <Note 3> The generation processing unit generates the read image, which includes access information for accessing a display information distribution server that distributes the display information corresponding to the predetermined information and distribution information acquired by the acquisition processing unit. The display device described in Appendix 2.

[0064] <Note 4> The aforementioned distribution information includes content information, The display processing unit causes the read image and the content to be displayed on the display unit. The display device described in Appendix 2 or 3.

[0065] <Note 5> The generation processing unit generates the read image, which includes access information for accessing a display information distribution server that distributes the display information corresponding to the predetermined information acquired by the acquisition processing unit and the distribution information related to the content of the content. The display device described in Appendix 4.

[0066] <Note 6> The generation processing unit determines the user's attributes based on the captured image taken by the imaging unit connected to the display device, which captures the user holding the user terminal, and generates the read image which includes attribute information indicating the user's attributes. A display device as described in any of the appendices 1 to 5.

[0067] <Note 7> The image to be read is a two-dimensional code image. A display device as described in any of the appendices 1 to 6.

[0068] <Note 8> A display method for a display device equipped with a display unit, which displays a read image on a user terminal based on distribution information distributed from a distribution server, Based on predetermined information corresponding to the display device and the distribution information distributed from the distribution server, the system generates a read image for displaying the display information on the user terminal in response to the read operation by the user terminal. The generated read image is displayed on the display unit, A display method executed by one or more processors.

[0069] <Note 9> A display program for a display device equipped with a display unit, which displays a read image on a user terminal based on distribution information distributed from a distribution server, Based on predetermined information corresponding to the display device and the distribution information distributed from the distribution server, the system generates a read image for displaying the display information on the user terminal in response to the read operation by the user terminal. The generated read image is displayed on the display unit, A display program for causing one or more processors to execute, or a non-temporary computer-readable recording medium on which the display program is recorded. [Explanation of Symbols]

[0070] 1:Display device 2: Distribution Server 3: Web server 4: User terminal 10: Display System 11: Control Unit 12: Storage section 13: Operation display section 14: Communications Department 41: Control Unit 42: Storage section 43:Operation display section 44: Camera 45: Communications Department 111: Display Processing Unit 112: Acquisition Processing Unit 113: Generation Processing Unit 411: Browser Processing Unit

Claims

1. A display device comprising a display unit that displays a read image for displaying information on a user terminal in response to a read operation by the user terminal, based on distribution information distributed from a distribution server, A generation processing unit that generates the read image based on predetermined information corresponding to the display device and the distribution information distributed from the distribution server, A display processing unit that causes the read image generated by the generation processing unit to be displayed on the display unit, A display device equipped with the following features.

2. The system includes an acquisition processing unit that acquires predetermined information, which includes at least one of the following: identification information of the display device, location information of the display device, and environmental information surrounding the display device. The generation processing unit generates the read image based on the predetermined information and the distribution information acquired by the acquisition processing unit. The display device according to claim 1.

3. The generation processing unit generates the read image, which includes access information for accessing a display information distribution server that distributes the display information corresponding to the predetermined information and distribution information acquired by the acquisition processing unit. The display device according to claim 2.

4. The aforementioned distribution information includes content information, The display processing unit causes the read image and the content to be displayed on the display unit. The display device according to claim 2.

5. The generation processing unit generates the read image, which includes access information for accessing a display information distribution server that distributes the display information corresponding to the predetermined information acquired by the acquisition processing unit and the distribution information related to the content of the content. The display device according to claim 4.

6. The generation processing unit determines the user's attributes based on the captured image taken by the imaging unit connected to the display device, which captures the user holding the user terminal, and generates the read image which includes attribute information indicating the user's attributes. The display device according to claim 1.

7. The image to be read is a two-dimensional code image. The display device according to any one of claims 1 to 6.

8. A display method for a display device equipped with a display unit, which displays a read image on a user terminal based on distribution information distributed from a distribution server, Based on predetermined information corresponding to the display device and the distribution information distributed from the distribution server, the system generates a read image for displaying the display information on the user terminal in response to the read operation by the user terminal. The generated read image is displayed on the display unit, A display method executed by one or more processors.

9. A display program for a display device equipped with a display unit, which displays a read image on a user terminal based on distribution information distributed from a distribution server, Based on predetermined information corresponding to the display device and the distribution information distributed from the distribution server, the system generates a read image for displaying the display information on the user terminal in response to the read operation by the user terminal. The generated read image is displayed on the display unit, A display program that is executed on one or more processors.

Images