Promotional image generation device, printing system, promotional image generation method, and program

Abstract

The present invention relates to a promotional image generation device, a printing system, a promotional image generation method, and a program, which generate promotional images that enhance the appeal of products. [Solution] The promotional image generation device (100) comprises a draft information acquisition unit (111, S1) that acquires draft information for promotional images (P1, P2) to be used for promoting products at stores to which the products are delivered, an image generation information acquisition unit (112, S2) that acquires image generation information including store attribute information of the stores to which the products are delivered, and an image generation unit (113, S3~S5) that generates promotional images (P1, P2) based on the draft information and the image generation information.

Description

[Technical Field]

[0001] The present invention relates to a sales promotion image generation apparatus, a printing system, a sales promotion image generation method, and a program for generating a sales promotion image used for sales promotion of a product at a product delivery store. [Background Art]

[0002] Conventionally, as a packaging box for improving the visual advertising effect on purchasers when displaying products and enhancing the appeal of products to purchasers, a design imitating a packaged object is printed on the outer surface. A packaging box has been proposed in which when a part of the packaging box is cut, a part of the remaining design left on the surface of the box and the packaged object stored in the box are visually recognized as having a schematic continuity in terms of design (see, for example, Patent Document 1). [Prior Art Literature] [Patent Literature]

[0003] [Patent Document 1] Japanese Unexamined Patent Application Publication No. 2004-231255 [Summary of the Invention] [Problems to be Solved by the Invention]

[0004] Incidentally, for a sales promotion image used for POP (Point of purchase advertising), it is not always sufficient that the image is conspicuous, for example, in a high-priced store or for elderly people. As described above, unless a sales promotion image has colors and forms that take into account store attributes such as discount stores and high-priced stores, customer groups of the store such as age group and gender, or sales targets (customer groups) of products, it cannot be said that the appeal effect to purchasers visiting the store is sufficient.

[0005] At present, sales promotion images created by manufacturers and sales promotion images whose contents are devised by each retailer are often used. However, creating sales promotion images that match each store imposes a heavy burden and is difficult.

[0006] The object of the present invention is to provide a promotional image generation device, a printing system, a promotional image generation method, and a program that can generate promotional images that enhance the appeal of products. [Means for solving the problem]

[0007] In one embodiment, the promotional image generation device comprises: a draft information acquisition unit that acquires draft information of a promotional image to be used to promote the product at the store to which the product is delivered; an image generation information acquisition unit that acquires image generation information including store attribute information of the store to which the product is delivered; and an image generation unit that generates the promotional image based on the draft information and the image generation information. [Effects of the Invention]

[0008] According to the above embodiment, it is possible to generate promotional images that enhance the appeal of the product. [Brief explanation of the drawing]

[0009] [Figure 1] A block diagram showing a printing system according to one embodiment. [Figure 2] This is an explanatory diagram illustrating the printing of promotional images on a cardboard box in one embodiment. [Figure 3] This is a process diagram illustrating a promotional image generation method according to one embodiment. [Figure 4] This figure shows an example of draft information in one embodiment. [Figure 5] This figure shows the setting table for the color palette settings in one embodiment. [Figure 6] This is an explanatory diagram illustrating the color palette settings in one embodiment. [Figure 7] This figure shows a font setting table in one embodiment. [Figure 8] This figure shows a table for setting the shape and size in one embodiment. [Figure 9]This figure shows an example of a promotional image (part 1) in one embodiment. [Figure 10] This figure shows an example of a promotional image (part 2) in one embodiment. [Modes for carrying out the invention]

[0010] Hereinafter, an embodiment of the present invention, including a promotional image generation device, a printing system, a promotional image generation method, and a program, will be described with reference to the drawings.

[0011] Figure 1 is a block diagram showing a printing system 1 according to one embodiment.

[0012] The printing system 1 shown in Figure 1 comprises a promotional image generation device 100, a database 200, an identification device 300, and a printing device 400. The printing system 1 also further comprises a conveyor 500 shown in Figure 2. As will be described in detail later, the promotional image generation device 100 generates promotional images P1 and P2 shown in Figures 9 and 10, which are used for product promotion, and the printing device 400 prints the promotional images P1 and P2 onto corrugated cardboard boxes CB (an example of packaging material) shown in Figure 2, which contain the products and are delivered to the delivery store. The delivery store that receives the corrugated cardboard box CB with the promotional image P1 printed on it either displays the products as they are contained in the corrugated cardboard box CB, or displays the products alongside the promotional image P1 printed on the corrugated cardboard box CB that has been cut out along the dotted line. The printing system 1 is located, for example, at a distribution center such as a 3PL (Third Party Logistics) for delivering the corrugated cardboard boxes CB to the delivery store.

[0013] The promotional image generation device 100 comprises a control unit 110, a storage unit 120, an input unit 130, a display unit 140, and an interface unit 150.

[0014] The control unit 110 includes, for example, one or more processors (e.g., CPU: Central Processing Unit) that function as arithmetic processing units that control the operation of each part of the promotional image generation device 100. This processor functions as a draft information acquisition unit 111, an image generation information acquisition unit 112, and an image generation unit 113 by reading and executing a predetermined program from, for example, the storage unit 120 or from a storage medium (non-transient computer-readable recording medium) that can be attached to or removed from the promotional image generation device 100. In this way, the control unit 110 (or the promotional image generation device 100) functions as an example of a computer that executes programs.

[0015] The draft information acquisition unit 111 acquires draft information for the promotional images P1 and P2 shown in Figures 9 and 10 from the database 200. This draft information includes, for example, the draft information for the promotional image P1 shown in Figure 9, such as the phrases shown in Figure 4, "Phrase 1: Your best friend in winter when dryness is a concern!" and "Phrase 2: Hyaluronic acid for bouncy skin!!", as well as information such as whether or not a frame is necessary around the outer edge of the promotional image P1. The phrases in the draft information should ideally represent the selling points of the product. For example, if the seller of the product is an agricultural cooperative, the differences due to the producer or points of differentiation from other products would be the selling points of the product. The draft information should be determined by the seller of the product (manufacturer, etc.) for the delivery destination stores and registered in the database 200 in advance before the product goes on sale.

[0016] The image generation information acquisition unit 112 acquires image generation information from the database 200. This image generation information includes, for example, store attribute information of the delivery destination store, customer attribute information of the delivery destination store, product sales target information, and the like. The store attribute information is, for example, as shown in FIG. 5, "discount store", "drug store", "supermarket", "high-price store", and the like. The customer attribute information of the delivery destination store and the product sales target information are, for example, as shown in FIG. 5, age groups such as "young", "middle-aged", "senior", genders such as "male", "female", or age ranges such as 21 to 35 years old, 36 to 55 years old, etc. It is preferable that the store attribute information and customer attribute information of the delivery destination store, which are determined by the delivery destination store, are registered in advance in the database 200 before the product is sold. Further, it is preferable that the product sales target information, which is determined by the product seller, is registered in advance in the database 200 before the product is sold.

[0017] The image generation unit 113 generates the promotional images P1 and P2 shown in FIGS. 9 and 10 based on the original document information acquired by the original document information acquisition unit 111 and the image generation information acquired by the image generation information acquisition unit 112. As will be described in detail later, the image generation unit 113, for example, based on the image generation information, selects color palettes CP1 and CP2 (an example of color information) shown in FIG. 6 that define colors used for the promotional images P1 and P2, or selects morphological information of the promotional images P1 and P2 such as the character font shown in FIG. 7 and the shape and size shown in FIG. 8, thereby generating the promotional images P1 and P2 corresponding to the original document information.

[0018] The storage unit 120 illustrated in FIG. 1 includes, for example, memories such as ROM (Read Only Memory), which is a read-only semiconductor memory in which a predetermined control program is pre-stored, and RAM (Random Access Memory), which is a randomly writable and readable semiconductor memory used as a working storage area as needed when a processor executes various control programs, and a hard disk device or the like. Note that the storage unit 120 may store at least one of manuscript information, image generation information, and a setting table instead of the database 200.

[0019] The input unit 130 includes, for example, a touch panel, operation keys, a keyboard, a mouse, or the like, and accepts input of various types of information.

[0020] The display unit 140 is a display that displays various types of information.

[0021] The interface unit 150 transmits and receives various types of information to and from external devices such as the database 200, the identification device 300, and the printing device 400. For example, the interface unit 150 is used to receive manuscript information and image generation information from the database 200, and to transmit sales promotion images P1 and P2 to the printing device 400.

[0022] The identification device 300 includes an imaging unit 310. As illustrated in FIG. 2, the imaging unit 310 is used to identify a product by imaging the product accommodated in a cardboard box CB, or is used to identify the product accommodated in the cardboard box CB or the delivery destination store of the product by imaging identification information such as a barcode or two-dimensional code attached to the cardboard box CB. Such identification of the product and the delivery destination store based on the image captured by the imaging unit 310 may be performed by the control unit 110 of the aforementioned sales promotion image generating apparatus 100, or may be performed by a control unit (not shown) of the identification device 300.

[0023] The printing device 400 includes a printing unit 410 as shown in Figure 2. This printing unit 410 prints the promotional image P1 generated by the promotional image generation device 100 onto the corrugated cardboard box CB. In addition to the promotional image P1, the printing unit 410 may also print product names, expiration dates, barcodes, 2D codes, etc., depending on the products contained in the corrugated cardboard box CB.

[0024] The printing unit 410 has, for example, six print heads 411 for each color: black, cyan, magenta, and yellow. Note that the print heads 411 are located on the back side of the printing unit 410, which is not shown in Figure 2, and are therefore shown as hidden dashed lines. For example, the six print heads 411 for each color are arranged in the height direction, with different positions in the direction of transport of the corrugated cardboard boxes CB being transported on the conveyor 500. Each of the multiple print heads 411 ejects ink horizontally, for example, to perform printing. When printing is to be performed on the top surface of the corrugated cardboard box CB, a print head 411 that ejects ink vertically downward is used. The printing unit 410 may also be a printing unit other than an inkjet type, such as a thermal printing unit. It is preferable to place a stopper plate around the printing unit 410 so that the corrugated cardboard box CB abuts against it in order to ensure a gap between the printing unit 410 and the corrugated cardboard box CB. Furthermore, since the printing unit 410 prints the promotional image P1 for each corrugated cardboard box CB, it is preferable that it prints on the packaging material in its assembled state (box-making state), but it may also print on the packaging material in its unfolded state before assembly.

[0025] Here, the promotional image generation method according to this embodiment will be explained with reference to the process diagram shown in Figure 3. Note that explanations that overlap with the above explanation will be omitted as appropriate.

[0026] The process shown in Figure 3 is performed by the control unit 110 of the promotional image generation device 100, for example, when the product and the store to which the product will be delivered are identified using the imaging unit 310 as shown in Figure 2, or when the generation of promotional images P1 and P2 is instructed. If promotional images P1 and P2 have already been generated before imaging by the imaging unit 310, the promotional images P1 and P2 corresponding to the product and the store to which the product will be delivered are read from the database 200 by the promotional image generation device 100 or the printing device 400 based on the imaging results of the imaging unit 310, and the printing device 400 prints the promotional images P1 and P2.

[0027] First, the draft information acquisition unit 111 of the control unit 110 acquires draft information from the database 200, such as the wording and whether a frame is necessary, as shown in Figure 4, corresponding to the product (step S1). Also, the image generation information acquisition unit 112 of the control unit 110 acquires image generation information from the database 200, such as store attribute information and customer attribute information corresponding to the delivery destination store, and sales target information corresponding to the product (step S2).

[0028] The image generation unit 113 of the control unit 110 refers to a setting table, for example, shown in Figure 5, which represents the correspondence between store attribute information and customer attribute information (or sales target information) and a color palette, which is an example of color information (image content), and selects one of the color palettes "A" to "E" that corresponds to the store attribute information and customer attribute information (step S3). This color palette consists of multiple colors used to generate the promotional images P1 and P2 shown in Figures 9 and 10, such as the color palettes CP1, CP1-1, CP1-2, CP1-3, CP2, CP2-1, CP2-2, and CP2-3 shown in Figure 6.

[0029] Another example of color palette selection is that the image generation unit 113, for example, by referring to a settings table (not shown) to select a color corresponding to customer attribute information (or sales target information) from a color chart (multiple colors with different lightness and hue in Figure 6), as shown in Figure 6, and provisionally determines color palettes CP1 and CP2 consisting of multiple colors including this color. It is desirable that color palettes CP1 and CP2 be automatically determined so that they include at least one color that differs from the color selected from the color chart in at least one of the following: hue, saturation, lightness, warmth, and brightness. The above-mentioned colors selected from the color chart and color palettes CP1 and CP2 should be determined to include preferred colors for each age group, such as 0-6 years old, 7-20 years old, 21-35 years old, 36-55 years old, and 56 years and older, as these preferences can be determined in advance through surveys or other means.

[0030] Then, the image generation unit 113, for example by referring to a setting table (not shown), adjusts the image corresponding to the store attribute information by increasing the saturation of the provisionally determined color palettes CP1 and CP2 (color palettes CP1-1, CP2-1), increasing the warmth of the color palettes CP1 and CP2 (color palettes CP1-2, CP2-2), or decreasing the brightness of the color palettes CP1 and CP2 (color palettes CP1-3, CP2-3). In this way, the image generation unit 113 can select color palettes CP1-1, CP1-2, CP1-3, CP2-1, CP2-2, and CP2-3.

[0031] Next, the image generation unit 113, for example as shown in Figure 7, refers to a setting table that shows the correspondence between the color palette types "A" to "E" shown in Figure 5 and fonts such as "Pop," "Gothic," and "Mincho," and determines the font (step S4). Also, the image generation unit 113, for example as shown in Figure 8, refers to a setting table that shows the correspondence between store attribute information and shapes and sizes such as "Eye-catching," "Large rounded corners," and "Small rounded corners," and determines the shape and size (step S4). It should be noted that the image generation unit 113 determines the font based on the color palette types "A" to "E," but since the color palette type is determined based on image generation information (store attribute information and customer attribute information), it can be said that the font is determined based on image generation information.

[0032] Then, the image generation unit 113 determines the color for each word and frame of the draft information using the color palettes CP1, CP1-1, CP1-2, CP1-3, CP2, CP2-1, CP2-2, and CP2-3, sets the outline of the frame to a cloud shape corresponding to "eye-catching" or a rounded rectangle corresponding to "rounded corners", and determines the size of the promotional images P1 and P2 to "large" or "small", thereby generating the promotional images P1 and P2 shown in Figures 9 and 10 (Step S5).

[0033] In the example of promotional image P1 shown in Figure 9, it is preferable that the colors selected from color palettes CP1 and CP2 for text 1 "Your best friend in dry winter!", text 2 "Supple skin with hyaluronic acid!!", and the frame are predetermined. For example, it is preferable that the colors selected from color palettes CP1 and CP2 are predetermined so that text 2 is warmer or brighter than the frame, and text 1 is warmer or brighter than text 2. Furthermore, the arrangement of the text within the frame should be predetermined for each frame.

[0034] In the flowchart shown in Figure 3 above, the image generation unit 113 uses a setting table to select color palettes CP1 and CP2 (color information) and form information such as font, shape, and size. However, it is also possible to select only one of the color information or form information, and use predetermined values ​​(color, font, shape, and size) for the other.

[0035] Furthermore, while the above explanation mentioned whether or not text and frames are necessary as draft information for promotional images P1 and P2, the draft information may also be a colored image. In this case, the image generation unit 113 should adjust the color (saturation, warmth, brightness, etc.) of the colored image based on the image generation information to generate promotional images P1 and P2.

[0036] Furthermore, while the above explanation mentions the color chart consisting of multiple colors with different brightness and hue as shown in Figure 6, and the color palettes CP1 and CP2 containing multiple colors, the colors included in these, and the colors selected from them, may be changed periodically based on seasonality, survey results by age group or store, sales performance, etc. When adjusting the saturation, brightness, warmth (warm or cool tones) of color palettes CP1 and CP2 using survey results, it is desirable not to change the hue significantly if the hue has a large influence on age-specific trends. Also, the setting table itself may be changed based on survey results, etc. Furthermore, if product sales are unfavorable, it is advisable to conduct a survey and change the colors and setting table. In addition, if promotional images P1 and P2 consist of a single color, color palettes CP1 and CP2 can be omitted, and one color can be selected from the color chart.

[0037] Furthermore, in the explanation above, while fonts (an example of morphological information) were given as examples of image content, such as Mincho typefaces, the font can also be defined by the character size.

[0038] Furthermore, in the above description, the promotional images P1 and P2 generated by the promotional image generation device 100 are printed by the printing device 400. However, the generated promotional images P1 and P2 may be shown to the delivery destination store or seller in advance, and permission or changes may be accepted. Also, the promotional images P1 and P2 may be printed on a medium (sheet) different from the cardboard box CB and placed in the cardboard box CB together with the product. In addition, the promotional images P1 and P2 may be transmitted by the promotional image generation device 100 to the delivery destination store, where printing may be performed.

[0039] Furthermore, AI (Artificial Intelligence) may be used as the image generation unit 113, and arbitrary promotional images P1 and P2 may be generated based on the original information and the image generation information.

[0040] Furthermore, while the above explanation listed store attribute information of the delivery destination store, customer attribute information of the delivery destination store, and sales target information of the product as information for image generation, it is sufficient for the information for image generation to include at least the store attribute information of the delivery destination store. In other words, promotional images P1 and P2 may be generated with a common color scheme and form regardless of customer attributes or sales target, and if customer attributes are unknown, the image generation unit 113 may determine the customer segment to be the average age group such as middle-aged.

[0041] Furthermore, the image generation information may include product attributes of the product itself, such as the product type. For example, if the product is cosmetics, the image generation unit 113 can determine that the target market for the product is women, and if the product is high-end food, the image generation unit 113 can determine that the target market for the product is adult men and women (or those aged 36 or older, or 56 or older, etc.). In the case of products with a limited customer base, it is advisable to conduct a survey on the product type and store attributes to determine which colors (hues) and shapes make a good impression on the limited customer base, and then set a color and shape setting table based on the survey results. Alternatively, if the product does not have a limited customer base, it is advisable to conduct a survey on the product type and store attributes to determine which colors and shapes make a good impression on multiple customer segments visiting the store, and then set a color and shape setting table based on the survey results. The image generation unit 113 may also generate promotional images P1 and P2 using the setting table according to the product attributes.

[0042] Furthermore, the image generation information may also include information on how the products will be displayed at the delivery destination store. For example, the position and size of promotional images P1 and P2 can be adjusted depending on whether the products are displayed as they are in the cardboard box CB, or whether they are displayed alongside a cut-out promotional image P1 printed on the cardboard box CB. The image generation information may also include at least one of the color information and form information of promotional images P1 and P2 determined by the delivery destination store or seller. In addition, the image generation information may include information on the color of the cardboard box CB (packaging material). In this case, the image generation unit 113 may adjust the color of promotional images P1 and P2 according to the color of the cardboard box CB (for example, brown or white).

[0043] In the embodiment described above, the promotional image generation device 100 comprises a draft information acquisition unit 111, an image generation information acquisition unit 112, and an image generation unit 113. The draft information acquisition unit 111 acquires draft information (for example, text and whether a frame is necessary) of promotional images P1 and P2 to be used for product promotion at the stores to which the products are delivered. The image generation information acquisition unit 112 acquires image generation information including store attribute information of the delivery stores (for example, "discount" or "high-priced store"). The image generation unit 113 generates promotional images P1 and P2 based on the draft information and the image generation information.

[0044] Furthermore, from a methodological standpoint, the promotional image generation method includes obtaining draft information for promotional images P1 and P2 to be used for product promotion at the stores to which the products are delivered (step S1 in Figure 3), obtaining image generation information including store attribute information of the delivery stores (step S2), and generating promotional images P1 and P2 based on the draft information and the image generation information (steps S3 to S5).

[0045] Furthermore, from a programming perspective, the program enables the computer to perform the following functions: acquiring draft information for promotional images P1 and P2 used to promote the product at the delivery destination stores (step S1 in Figure 3); acquiring image generation information including store attribute information of the delivery destination stores (step S2); and generating promotional images P1 and P2 based on the draft information and image generation information (steps S3 to S5).

[0046] This makes it possible to generate promotional images P1 and P2 based at least on the store attribute information of the delivery destination store (e.g., "discount store," "high-priced store"). Therefore, for example, promotional images P1 and P2 can be made to have bright colors for discount stores and subdued colors for high-priced stores, thereby creating promotional images P1 and P2 that are tailored to the delivery destination store. Thus, according to this embodiment, it is possible to generate promotional images P1 and P2 that enhance the appeal of the product.

[0047] Furthermore, in this embodiment, the image generation information further includes at least one of the customer attribute information of the delivery destination store and the sales target information of the product.

[0048] This allows for the generation of promotional images P1 and P2 tailored to the age group and gender of customers visiting the delivery destination store or the target customers for the product. Therefore, the product's appeal can be further enhanced.

[0049] In this embodiment, the image generation unit 113 refers to a setting table that represents the correspondence between image content, which includes at least one of the color information (e.g., color palettes CP1, CP2) and form information (e.g., font, shape, size) of the promotional images P1 and P2, and the image generation information, and generates the promotional images P1 and P2 so that they correspond to the image content of the image generation information.

[0050] This allows for the determination of image content, such as the color scheme and format of promotional images P1 and P2, tailored to store attributes and customer preferences. Therefore, the appeal of the product can be further enhanced. Furthermore, since image content can be determined by referring to a settings table, promotional images P1 and P2 can be easily generated.

[0051] Furthermore, in this embodiment, the printing system 1 includes a promotional image generation device 100 and a printing device 400 that prints the promotional images P1 and P2 generated by the promotional image generation device 100 onto a corrugated cardboard box CB (an example of packaging material) that contains the product.

[0052] This allows the receiving store to either display the products as they are in the cardboard box CB, or display them alongside the promotional images P1 and P2 printed on the cardboard box CB, thereby enhancing the product's appeal using the promotional images P1 and P2. Therefore, compared to the receiving store printing the promotional images P1 and P2 and placing them alongside the products, this method enhances the product's appeal without requiring extra effort from the receiving store.

[0053] It should be noted that the present invention is not limited to the embodiments described above, and the components can be modified and implemented in practice without departing from the spirit of the invention. Furthermore, various inventions can be formed by appropriately combining the multiple components disclosed in the embodiments described above. For example, all the components shown in the embodiments may be combined as appropriate. It goes without saying that various modifications and applications are possible without departing from the spirit of the invention. Some of the inventions described in the specification and drawings of this application are listed below.

[0054] [Note 1] A draft information acquisition unit acquires draft information of promotional images used for promoting the product at the store where the product is delivered, An image generation information acquisition unit acquires image generation information including store attribute information of the delivery destination store, An image generation unit generates the promotional image based on the draft information and the image generation information. A promotional image generation device characterized by comprising the following features.

[0055] [Note 2] The image generation information further includes at least one of the customer attribute information of the delivery destination store and the sales target information of the product. The promotional image generation device described in Appendix 1, characterized by the features described herein.

[0056] [Note 3] The image generation unit refers to a setting table that represents the correspondence between image content, which includes at least one of the color information and form information of the promotional image, and the image generation information, and generates the promotional image so that it corresponds to the image content of the image generation information. A promotional image generation device as described in Appendix 1 or 2, characterized by the above.

[0057] [Note 4] A promotional image generation device as described in any of Appendix 1 to 3, A printing device prints the promotional image generated by the promotional image generation device onto packaging material containing the product. A printing system characterized by comprising the following features.

[0058] [Note 5] To obtain draft information of promotional images used for promoting the said product at the store where the product is delivered, To obtain image generation information including store attribute information of the aforementioned delivery destination store, Based on the aforementioned draft information and the aforementioned image generation information, the promotional image is generated. A method for generating promotional images, characterized by including the following:

[0059] [Note 6] A function to acquire draft information of promotional images used for promoting the said product at the store where the product is delivered, A function to acquire image generation information including store attribute information of the aforementioned delivery destination store, A function to generate the promotional image based on the draft information and the image generation information. A program that enables a computer to realize this. [Explanation of symbols]

[0060] 1. Printing System 100 Promotional Image Generator 110 Control Unit 111 Draft information acquisition department 112 Image generation information acquisition unit 113 Image generation unit 120 Storage section 130 Input section 140 Display section 150 Interface section 200 databases 300 Identification device 310 Imaging Unit 400 Printing equipment 410 Printing Department 411 Printhead 500 conveyor belts CB Cardboard box (packaging material) CP1, CP1-1, CP1-2, CP1-3, CP2, CP2-1, CP2-2, CP2-3 Color Palette P1, P2 Promotional Images

Claims

1. A draft information acquisition unit acquires draft information of promotional images used for promoting the product at the store where the product is delivered, An image generation information acquisition unit acquires image generation information including store attribute information of the delivery destination store, An image generation unit generates the promotional image based on the draft information and the image generation information. A promotional image generation device characterized by comprising the following features.

2. The image generation information further includes at least one of the customer attribute information of the delivery destination store and the sales target information of the product. The promotional image generation device according to feature 1.

3. The image generation unit refers to a setting table that represents the correspondence between image content, which includes at least one of the color information and form information of the promotional image, and the image generation information, and generates the promotional image so that it corresponds to the image content of the image generation information. The promotional image generation device according to feature 1.

4. A promotional image generation device according to any one of claims 1 to 3, A printing device prints the promotional image generated by the promotional image generation device onto packaging material containing the product. A printing system characterized by comprising the following features.

5. To obtain draft information of promotional images used for promoting the said product at the store where the product is delivered, To obtain image generation information including store attribute information of the aforementioned delivery destination store, Based on the aforementioned draft information and the aforementioned image generation information, the promotional image is generated. A method for generating promotional images, characterized by including the following:

6. A function to acquire draft information of promotional images used for promoting the said product at the store where the product is delivered, A function to acquire image generation information including store attribute information of the aforementioned delivery destination store, A function to generate the promotional image based on the draft information and the image generation information. A program that enables a computer to realize this.

Images