Device, method, and program for receiving requests for flyer distribution.

Abstract

We provide technology that allows us to receive requests from users to distribute flyers. [Solution] The flyer distribution request receiving device includes an address data receiving unit 1 that receives address data of target market members from the user, an area presentation unit 5 that presents a predetermined number of areas in order of highest acquisition rate, assuming that the acquisition rate of a certain area is higher the more locations of target market members identified by address data that are included in the area, and lower the value that is greater the value related to the number of people belonging to the area, and a request receiving unit 6 that receives flyer distribution requests from the user for the presented areas, and the user can add and delete areas for which they wish to distribute flyers to the presented areas, and the request receiving unit 6 can receive flyer distribution requests from the user for areas that have been added and deleted by the user.

Description

[Technical Field]

[0001] The disclosed technology relates to a technology for accepting leaflet distribution requests. [Background Art]

[0002] As a technology for supporting more effective and efficient posting of advertising leaflets, the technology of Patent Document 1 is known (see, for example, Patent Document 1). [Prior Art Documents] [Patent Documents]

[0003] [Patent Document 1] Japanese Unexamined Patent Application Publication No. 2017-182338 [Summary of Invention] [Problem to be Solved by the Invention]

[0004] The technology of Patent Document 1 focuses on determining an optimal distribution method for advertising leaflets, and does not actually accept leaflet distribution requests from users.

[0005] An object of the disclosed technology is to provide a leaflet distribution request acceptance apparatus, method and program that accept leaflet distribution requests from users. [Means for Solving the Problem]

[0006] A flyer distribution request receiving device, which is one aspect of the disclosed technology, includes: an address data receiving unit that receives address data of target market individuals from a user; an area presentation unit that presents a predetermined number of areas in order of highest acquisition rate, based on the assumption that the acquisition rate of an area is higher the more locations of target market individuals identified by address data that are included in that area, and lower the value that is greater the more the value related to the number of people belonging to that area is large; and a request receiving unit that receives flyer distribution requests from the user for the presented areas. The user can add and delete areas to which they wish to distribute flyers from the presented areas, and the request receiving unit can receive flyer distribution requests from the user for areas that have been added and deleted by the user. . [Effects of the Invention]

[0007] According to the disclosure technology, it is possible to receive requests from users to distribute flyers. [Brief explanation of the drawing]

[0008] [Figure 1] Figure 1 shows an example of the functional configuration of a flyer distribution request receiving device. [Figure 2] Figure 2 shows an example of the processing procedure for receiving requests to distribute flyers. [Figure 3] Figure 3 shows an example of the display. [Figure 4] Figure 4 shows an example of the display. [Figure 5] Figure 5 shows an example of a computer's functional configuration. [Modes for carrying out the invention]

[0009] Embodiments of the disclosed technology will be described below with reference to the drawings. Note that components having the same function are numbered identically in the drawings, and redundant explanations are omitted.

[0010] [Device and method for receiving requests for flyer distribution] As shown in Figure 1, the flyer distribution request receiving device includes, for example, an address data receiving unit 1, a distribution target number receiving unit 2, a distance area setting unit 3, a calculation unit 4, an area display unit 5, and a request receiving unit 6. The flyer distribution request receiving device may also include a display device 100, shown by a dashed line in Figure 1. In this case, the address data receiving unit 1, the distribution target number receiving unit 2, the area display unit 5, and the request receiving unit 6 may be realized by display on the display device 100. The display device 100 is a display device such as a liquid crystal display (LCD), an LED display, a plasma (PDP) display, or electronic paper.

[0011] The method for receiving flyer distribution requests can be implemented, for example, by having each component of the flyer distribution request receiving device perform the processing shown in steps S1 to S6 in Figure 2.

[0012] Furthermore, the distribution of flyers will primarily be done through direct mail, where flyers are placed directly into the mailboxes of homes and offices.

[0013] <Address Data Reception Department 1> The address data receiving unit 1 receives address data of target market participants from the user (step S1). The address data of target market participants received from the user is output to the calculation unit 4.

[0014] The target market is, for example, the user's customers. In addition to the user's customers, the target market may also include at least one of potential customers, prospects, or consumers to be developed.

[0015] Address data does not necessarily need to include precise addresses; it can be simplified geographic information. Examples of simplified geographic information include using only postal codes, only city / ward / town names, information down to the town or block number, GPS coordinates, or regional codes. Accepting such simplified geographic information allows for information processing that takes personal information protection into consideration.

[0016] The user is a user of the flyer distribution request receiving device and method.

[0017] For example, the address data receiving unit 1 is an address data receiving area R1 displayed on the display device 100. An example of the address data receiving area R1 is shown in FIG. 3. Note that FIG. 3 was created by Nakao International Patent Office based on a blank map of the Geospatial Information Authority of Japan Map Vector. The same applies to FIG. 4.

[0018] A user selects address data of target market persons using an input means such as a touch panel, a keyboard, a mouse, or a tablet. The address data receiving unit 1 receives the address data selected by the user. In the example of FIG. 3, the user can upload address data by clicking an "UPLOAD" button included in the address data receiving area R1.

[0019] Hereinafter, input means such as a touch panel, a keyboard, a mouse, and a pen tablet are simply referred to as "input means". It is assumed that user operations such as input, selection, clicking, and checking a check box are performed using this input means, for example.

[0020] <Recommended Distribution Number Receiving Unit 2> The recommended distribution number receiving unit 2 receives a recommended number of leaflets to be distributed from a user (step S2).

[0021] The recommended number of leaflets to be distributed received from the user is output to the calculation unit 4.

[0022] For example, the recommended distribution number receiving unit 2 is a recommended distribution number receiving area R2 displayed on the display device 100. An example of the recommended distribution number receiving area R2 is shown in FIG. 4.

[0023] The user can input or select a recommended number of leaflets to be distributed using the input means. The recommended distribution number receiving unit 2 receives the recommended number of leaflets to be distributed input or selected by the user. In the example of FIG. 4, the user can input the recommended number of leaflets to be distributed into a text area under "Recommended number of copies (in units of 1,000 copies)".

[0024] Furthermore, if the user has previously used the flyer distribution request receiving device and method, and the estimated number of flyers to be distributed for previously received requests is known, the distribution estimate number receiving unit 2 may display the estimated number of flyers to be distributed for those previously received requests to the user. In this case, the user may be able to change the displayed estimated number of flyers to be distributed using the input means. Alternatively, the user may be able to select the displayed estimated number of flyers to be distributed, or a modified estimated number of flyers to be distributed, using the input means.

[0025] <Distance range setting unit 3> The distance range setting unit 3 receives the address data received by the address data receiving unit 1.

[0026] The distance zone setting unit 3 sets a distance zone within a predetermined distance from a predetermined location, in which the location of each target market identified from the address data is included in a predetermined proportion or more (step S3). Information about the set distance zone is output to the calculation unit 4.

[0027] The predetermined location is, for example, the location of the user's store. The user may be able to set the predetermined location using an input means. As shown in Figures 3 and 4, the predetermined location may be represented by a pin P. The predetermined location may also be the center of the location of the target market identified from the address data received by the address data receiving unit 1.

[0028] When setting the distance zone, it is set in increments of 1 km.

[0029] The specified percentage is a value within the range of 50% to less than 100%. The specific value of the specified percentage is 70%. Bringing the specified percentage closer to 70% often leads to more effective flyer distribution.

[0030] The user may be able to set a predetermined percentage using an input means.

[0031] Furthermore, users may be able to set the distance zone itself using an input method. For example, a user may be able to set the distance zone by changing the value in the text box below "Area Information" in Figure 4. In this case, the value entered in this text box becomes the distance zone.

[0032] The range of the distance zone is, for example, L km, where L is a predetermined positive number. For example, L may be 1 or 0.5.

[0033] The distance zone C may be displayed on a map, as shown in Figure 4. The user may be able to change whether or not the distance zone C is displayed on the ground using an input means.

[0034] <Calculation section 4> The calculation unit 4 receives the address data received by the address data reception unit 1. The calculation unit 4 may also receive the estimated number of flyers to be distributed received by the distribution target number reception unit 2 and the distance range set by the distance range setting unit 3.

[0035] The calculation unit 4 performs calculations necessary to enable at least the area presentation unit 5 to present the area (step S4). The calculation results are output to the area presentation unit 5.

[0036] An example of calculation performed by the calculation unit 4 is the area acquisition rate, which will be described later. The calculation of the area acquisition rate performed by the calculation unit 4 will be explained in the description of the area presentation unit 5.

[0037] The calculation unit 4 may perform other calculations necessary to realize the flyer distribution request receiving device and method.

[0038] <Area display section 5> The area display unit 5 receives the calculation result from the calculation unit 4.

[0039] The area presentation unit 5 displays a predetermined number of areas in order of their acquisition rate based on the calculation results of the calculation unit 4 (step S5).

[0040] In the examples in Figures 3 and 4, a predetermined number of areas with high acquisition rates are enclosed by thick lines. Hatching may also be applied to these areas.

[0041] An area is a region divided based on predetermined criteria. These predetermined criteria are, for example, designated administrative divisions such as districts, cities, towns, villages, or prefectures. An area may be a district-level area, a city-level area, or a prefecture-level area. Furthermore, an area may be a block-level area, a street-level area, or a designated regional block-level area. In some regions, there may be a defined area where each flyer distributor is permitted to distribute flyers. In this case, the area may be the area where each flyer distributor is permitted to distribute flyers. Thus, there may be multiple units for an area. In other words, there may be multiple ways of dividing an area. Processing may be carried out based on an area determined by one of these multiple division methods.

[0042] Here, the acquisition rate for a given area is higher the more locations of target market members identified by address data are included in that area, and lower the value is lower the larger the value related to the number of people belonging to that area.

[0043] If x is the number of locations of target market individuals identified by address data within a certain area, and y is a value related to the number of people belonging to that area, then the acquisition rate of that area is f(x,y). Here, f is a function that is monotonically non-decreasing with respect to x and monotonically non-increasing with respect to y. An example of f is f(x,y) = x / y.

[0044] Examples of values ​​related to the number of people belonging to an area include the number of households or population in that area. Values ​​related to the number of people belonging to an area may also include the number of households or population with specific attributes belonging to that area. Examples of attributes include male, female, age group, and household income.

[0045] The user may be able to set attributes using input means. The calculation unit 4 may also be able to estimate attributes. For example, if the attributes of target market participants can be estimated from address data, the calculation unit 4 may estimate the attributes of target market participants from address data. For example, the calculation unit 4 may use at least one attribute possessed by A% or more of the target market participants estimated from the address data as the attribute of the estimation result. A is a predetermined value that falls within the range of 50 ≤ A ≤ 100.

[0046] The "predetermined number" of areas displayed by the area display unit 5 may be a number determined according to the estimated number of flyers to be distributed received by the distribution guideline number reception unit 2.

[0047] For example, each area may be associated with a planned number of flyers to be distributed. In this case, the predetermined number may be the number of areas selected from those with higher acquisition rates, such that the sum of the planned number of flyers to be distributed associated with each area to be selected approaches the estimated number of flyers to be distributed received by the distribution target number reception unit 2. This selection is performed, for example, by the calculation unit 4.

[0048] For example, suppose there are areas A, B, C, D, and E, and the acquisition rate and planned number of items to be distributed for each area are as follows. [Table 1] Here, let's assume that the estimated number of flyers to be distributed, as received by Distribution Estimate Reception Unit 2, is 1000. In this case, the total number of flyers to be distributed in Area A, Area B, and Area C is 300 + 400 + 300 = 1000, which matches the estimated number of flyers (1000) received by Distribution Estimate Reception Unit 2. In this case, the required number is 3.

[0049] On the other hand, assume that the reference number of leaflets to be distributed accepted by the reference number of distribution accepting unit 2 is 1100. In this case, the total planned number of leaflets to be distributed in Area A, Area B, Area C and Area D is 300 + 400 + 300 + 200 = 1200, which exceeds the reference number of 1100 accepted by the reference number of distribution accepting unit 2 and is a number close to 1200. In this case, the predetermined number is 4. As in this example, the predetermined number may be the number of areas when the total of the planned distribution number of leaflets associated with each selected area first exceeds the reference number of leaflets accepted by the reference number of distribution accepting unit 2, in a case where areas are selected in descending order of acquisition rate.

[0050] Note that the predetermined number may be a predetermined natural number, for example. The predetermined number may be the number of areas whose acquisition rate is equal to or higher than a predetermined acquisition rate. The predetermined number may be the number of areas including positions of N or more market targets, where N is a predetermined positive integer.

[0051] In this example, the leaflet distribution request accepting apparatus comprises a distance zone setting unit 3. For this reason, the arithmetic unit 4 selects a predetermined number of areas from among the areas included in the distance zone set by the distance zone setting unit 3 by the method described above. Accordingly, the area presenting unit 5 presents the predetermined number of areas selected from the areas included in the distance zone set by the distance zone setting unit 3. Here, the areas included in the distance zone refer to areas in which B% or more of the area is included in the distance zone, where B is a predetermined value included in the range of 0 < B ≦ 100.

[0052] By presenting the predetermined number of areas selected from the areas included in the distance zone set by the distance zone setting unit 3, effective leaflet distribution can be achieved.

[0053] Note that, as described later, the leaflet distribution request accepting apparatus does not need to comprise the distance zone setting unit 3. In this case, the arithmetic unit 4 selects a predetermined number of areas from all the areas by the method described above.

[0054] The flyer distribution request receiving device may be able to receive distribution target information from users, which is information about the target audience for the flyers. In this case, the number of flyers to be distributed for each area may be determined according to the distribution target information received by the user.

[0055] In the example shown in Figure 4, the user can select the desired distribution target information from the box under "Distribution Method" in the distribution target number reception area R2.

[0056] For example, suppose that the distribution target information for the flyers can be selected from "Standard Distribution," "Detached Houses," "Apartment Buildings Only," and "Exclude Companies and Stores." Also, suppose that when "Standard Distribution" is accepted, the number of flyers to be distributed to each area is associated with a value based on the number of households in that area multiplied by a predetermined percentage. This predetermined percentage is a value greater than 0 and less than 1. This predetermined percentage may also be a value between 0.5 and 0.8. Here, X is an arbitrary value, and the value based on X is the value obtained by rounding, truncating, or rounding up X to a predetermined number of decimal places.

[0057] Furthermore, when a "detached house" is selected, the number of flyers to be distributed for each area is assumed to correspond to the number of detached houses in that area.

[0058] Furthermore, when a "designation of multi-unit housing" is accepted, the number of flyers to be distributed for each area will be linked to the number of multi-unit housing units belonging to that area. Examples of multi-unit housing include condominiums and apartments.

[0059] Furthermore, if the "exclusion of companies and stores" request is accepted, the number of flyers to be distributed to each area will be based on a predetermined percentage obtained by subtracting the number of companies and stores in each area from the number of households in that area.

[0060] The area display unit 5 may display each area using a different visual representation method based on the acquisition rate. For example, by applying different hatching to each area according to the acquisition rate value, a predetermined number of areas with higher acquisition rates can be visually distinguished, and the differences in acquisition rates of each area can be intuitively identified. The visual representation method is not limited to hatching; it is also possible to combine methods such as using shades of color, gradients, or pointillism.

[0061] <Request Reception Department 6> The request reception unit 6 receives requests from users to distribute flyers in the specified area (step S6).

[0062] Furthermore, users may be able to add or remove areas where they wish to distribute flyers from the provided area. In this case, the request reception unit 6 may be able to receive flyer distribution requests from users for areas that have been added or removed by the user.

[0063] In the examples in Figures 3 and 4, users can add and delete areas by clicking on them.

[0064] For example, the request reception unit 6 is the request reception area R3 displayed on the display device 100. Examples of the request reception area R3 are shown in Figures 3 and 4.

[0065] As shown in Figures 3 and 4, the area display unit 5 may present the user with the number of flyers that can be distributed, the number of flyers that have been added or deleted by the user, and an estimated price. The number of flyers that can be distributed is the total number of flyers that are planned to be distributed and associated with the area. The number of flyers that have been confirmed is a round number less than or equal to the number of flyers that can be distributed. The number of flyers that have been confirmed can be obtained, for example, by rounding down the number of flyers that can be distributed to a predetermined number of decimal places. In this example, the estimated price is calculated based on the number of flyers that have been confirmed. Calculating the price based on the number of flyers that have been confirmed eliminates unnecessary fractions and enables efficient flyer printing and distribution.

[0066] [Differentiation] The specific configuration of the embodiments of the disclosed technology is not limited to the configuration described above. The specific configuration of the embodiments of the disclosed technology can be modified as appropriate, as long as it does not deviate from the spirit of the embodiments of the disclosed technology.

[0067] The flyer distribution request receiving device does not necessarily have to include at least one of the distribution target number receiving unit 2 and the distance range setting unit 3.

[0068] There may be multiple methods of distributing flyers. One method of flyer distribution is direct mail (postering). Other methods of flyer distribution include newspaper inserts, street distribution, in-store placement and distribution, direct mail, and online distribution (digital flyers). In this case, users may be able to select their preferred method from among these multiple methods. Furthermore, only a portion of the flyers to be distributed may be distributed using the method selected by the user, rather than all of them.

[0069] Furthermore, the request reception unit 6 may also be able to receive requests from users to include flyers in mailings sent to designated apartment buildings that are located in at least one of the areas presented by the area presentation unit 5 and the areas added or deleted by the user. Designated apartment buildings are, for example, high-rise apartment buildings where flyers cannot be delivered.

[0070] "Including a flyer in the mailing" means either attaching a flyer separately from the booklet included in the mailing, or printing the flyer on the booklet included in the mailing.

[0071] In the examples shown in Figures 3 and 4, the user can make the above request by checking the checkbox for "Include in lifestyle posting magazine" located in the request reception area R3.

[0072] Furthermore, as mentioned earlier, there may be multiple ways to divide the area.

[0073] In this case, the user may be able to select one of several division methods using an input means. In this case, the flyer distribution request receiving device and method will process based on the area determined by the division method selected by the user. Furthermore, the calculation unit 4 and the area presentation unit 5 may perform calculations and presentations based on the area selected by the user. In other words, the area may be determined by the division method selected by the user from among several division methods.

[0074] In the example shown in Figure 3, the user can select the desired area unit, or in other words, the division method, from the box below "Area Unit" in the distribution target number acceptance area R2.

[0075] Furthermore, the area may be defined using a division method selected from a plurality of division methods based on at least one of the address data received from the user and a predetermined location that serves as the basis for setting the distance zone. This selection is performed, for example, by the calculation unit 4.

[0076] For example, if at least one of the address data received from the user and a predetermined location that serves as the basis for setting the distance zone is included in a predetermined area, the processing of the flyer distribution request receiving device and method may be performed based on an area determined by a division method corresponding to that predetermined area.

[0077] For example, in some regions, it may be better to process information based on the area units in which each flyer distributor is permitted to distribute flyers. Let's assume that such regions are designated as predetermined regions. And let's assume that a method for dividing the area units in which each flyer distributor is permitted to distribute flyers is associated with these predetermined regions. In this case, for example, the calculation unit 4 determines whether at least one of the address data received from the user and the predetermined location that serves as the basis for setting the distance zone is included in the predetermined region. If it is determined that the address is included in the predetermined region, the flyer distribution request receiving device and method are processed based on the area units in which each flyer distributor is permitted to distribute flyers.

[0078] As illustrated in the address data reception area R1 in Figure 3, users may be able to choose between "selecting an area that covers 70% of customers" and "automatically selecting an area based on quantity from areas with a high proportion of customers."

[0079] If the "Select an area that covers 70% of customers" option is checked, a distance zone is set that includes 70% or more of the locations of each target market identified from the address data. The number of areas within this distance zone that contain at least one target market identified from the address data is then set to the "predetermined number." In other words, the area presentation unit 5 presents the areas within this distance zone that contain at least one target market identified from the address data.

[0080] If the option "Automatically select areas by quantity from areas with a high proportion of customers" is checked, a distance zone is set that includes 70% or more of the locations of each target market identified from address data. Then, a predetermined number of areas within this distance zone are presented, starting with those that have the highest conversion rates.

[0081] The user may be able to view the location of each target market individual identified from the address data. The location of each target market individual may be indicated, for example, by a pin icon. In the example in Figure 3, the user can choose whether or not to display the location of each target market individual identified from the address data by clicking the "Show Address List" button at the bottom of the address data reception area R1. This allows the user to intuitively understand the distribution of target market individuals and optimize their flyer distribution strategy.

[0082] Users may be able to set the scheduled delivery date and the desired completion date for distribution. In the example in Figure 4, the user can select the desired date and time by clicking the calendar icon to the left of the text box below "Scheduled Delivery Date and Desired Completion Date for Distribution" in the distribution target number acceptance area R2. This allows users to manage their schedules based on their requirements, thereby improving work efficiency.

[0083] Users may be able to save quotation conditions. In the example in Figure 4, users can save quotation conditions by clicking the "Save Quotation Conditions" button at the bottom of the distribution guideline acceptance area R2. This allows users to refer to and reuse past quotation conditions.

[0084] Users may also be able to issue quotations. In the example in Figure 4, users can issue quotations by clicking the "Issue Quotation" button at the bottom of the request reception area R3. This allows users to create, print, or electronically send quotations as needed.

[0085] When the mouse pointer hovers over an area on the map in Figures 3 and 4, at least one of the following may be displayed: the name of that area and the planned number of flyers to be distributed in that area. This allows users to intuitively check the distribution plan for each area on the map and easily adjust their distribution strategy.

[0086] Each of the components that may be included in the flyer distribution request receiving device—the address data receiving unit 1, the estimated number of flyers to be distributed receiving unit 2, the distance range setting unit 3, the calculation unit 4, the area display unit 5, the request receiving unit 6, and the display device 100—may be implemented on different devices. For example, the address data receiving unit 1, the estimated number of flyers to be distributed receiving unit 2, the area display unit 5, and the request receiving unit 6, which may be included in the display device 100, may be implemented on the screen of a client terminal such as a PC, smartphone, or tablet owned by the user, while the distance range setting unit 3 and the calculation unit 4, which have other configurations, may be implemented on a server. Examples of client terminal screens include the screen of a web browser on the client terminal and the screen of an application on the client terminal. In this case, communication between the client terminal and the server is carried out, for example, via a communication network such as the internet.

[0087] The various processes described in the embodiments of the disclosed technology may be performed not only in chronological order according to the order described, but also in parallel or individually as required by the processing capacity of the device performing the processes.

[0088] For example, data exchange between components of the flyer distribution request receiving device may be performed directly, or it may be performed via a storage unit not shown in the diagram.

[0089] Furthermore, the present invention may also include a device (terminal) for using the apparatus, system, or method of the present invention via a network (telecommunication line). The "device (terminal) for use" may be equipped with functions necessary to obtain the effects of implementing the apparatus, system, or method of the present invention (for example, control functions, decoding functions, restoration functions, input / output functions, etc.).

[0090] It goes without saying that the invention may be modified as appropriate without departing from its spirit.

[0091] All documents, patent applications, and technical standards described herein are incorporated by reference to the same extent as if each individual document, patent application, and technical standard were specifically and individually described as being incorporated by reference.

[0092] [Programs, recording media] The functions realized by the components described herein may be implemented in a circuitry or processing circuitry, including general-purpose processors, application-specific processors, integrated circuits, ASICs (Application Specific Integrated Circuits), CPUs (a Central Processing Unit), conventional circuits, and / or combinations thereof, programmed to realize the functions described herein. A processor includes transistors and other circuits and is considered a circuitry or processing circuitry. A processor may be a programmed processor that executes a program stored in memory.

[0093] In this specification, circuitry, unit, and means are hardware programmed to perform or execute the functions described herein. Such hardware may be any hardware disclosed herein, or any hardware known to be programmed to perform or execute the functions described herein.

[0094] If the hardware is a processor that is considered to be a type of circuitry, then the circuitry, means, or unit is a combination of hardware and software used to constitute the hardware and / or processor.

[0095] The various processes described above can be carried out by loading a program that executes each step of the above method into the recording unit 2020 of the computer 2000 shown in Figure 5, and then causing the control unit 2010, input unit 2030, output unit 2040, display unit 2050, etc. to operate.

[0096] The program describing this process can be recorded on a computer-readable recording medium. Any computer-readable recording medium can be used, such as a magnetic recording device, optical disc, magneto-optical recording medium, or semiconductor memory.

[0097] Furthermore, this program may be distributed, for example, by selling, transferring, or lending portable recording media such as DVDs or CD-ROMs on which the program is recorded. Alternatively, the program may be stored in the storage device of a server computer and distributed by transferring the program from the server computer to other computers via a network.

[0098] A computer executing such a program may, for example, first store the program recorded on a portable storage medium or a program transferred from a server computer in its own storage device. Then, when processing is to be executed, the computer reads the program stored on its own storage medium and executes the processing according to the read program. Alternatively, the computer may directly read the program from the portable storage medium and execute the processing according to that program, or it may sequentially execute the processing according to the received program each time a program is transferred to it from a server computer. Furthermore, the processing may be executed by a so-called ASP (Application Service Provider) type service, where the processing function is realized only by execution instructions and result acquisition, without transferring the program from the server computer to this computer. Furthermore, the processing may be executed using a so-called SaaS (Software as a Service) type service, where a part of the server computer is made available to the user along with the program. In this form, the program includes information used for processing by an electronic computer that is equivalent to a program (data that is not a direct instruction to the computer but has the property of defining the computer's processing).

[0099] Furthermore, in this configuration, the device is configured by executing a predetermined program on a computer, but at least a part of these processes may be implemented in hardware.

Claims

1. The address data reception unit receives address data of target market members from users, The acquisition rate for a certain area is higher the more locations of target market persons identified by the address data that are included in the area, and lower the value that is greater the value related to the number of people belonging to the area. The area presentation unit presents a predetermined number of areas, starting with those with the highest acquisition rates. This includes a request reception department that receives requests from users to distribute flyers in the aforementioned area, Users can add and remove areas where they wish to distribute flyers from the aforementioned designated areas, and the request receiving unit can receive flyer distribution requests from users for areas that have been added or removed by the user. A device for receiving requests to distribute flyers.

2. A flyer distribution request receiving device according to claim 1, It further includes a distribution guideline reception section that receives the estimated number of flyers to be distributed from users, Each area is assigned a planned number of flyers to be distributed. The predetermined number is the number of areas selected from those with higher acquisition rates, such that the total number of flyers to be distributed for each area to be selected approaches the estimated number of flyers to be distributed for the accepted flyers. A device for receiving requests to distribute flyers.

3. A flyer distribution request receiving device according to claim 2, Information about who will receive the flyers can be submitted by users. The number of flyers to be distributed in each area will be determined according to the distribution target information mentioned above. A device for receiving requests to distribute flyers.

4. A flyer distribution request receiving device according to any one of claims 1 to 3, The system further includes a distance zone setting unit that sets a distance zone within a predetermined distance from a predetermined location, in which the location of each target market individual identified from the address data is included in a predetermined proportion or more. The area display unit displays a predetermined number of areas selected from the areas included in the set distance range. A device for receiving requests to distribute flyers.

5. A flyer distribution request receiving device according to any one of claims 1 to 3, There are multiple methods for distributing flyers, and users can select their preferred method from among these options. A device for receiving requests to distribute flyers.

6. A flyer distribution request receiving device according to any one of claims 1 to 3, The aforementioned request receiving unit can also receive requests from users to include flyers in mailings sent to designated apartment buildings where flyers cannot be delivered to at least one of the areas provided and the areas added or deleted by the user. A device for receiving requests to distribute flyers.

7. A flyer distribution request receiving device according to any one of claims 1 to 3, The area is an area determined by a division method selected by the user from among a plurality of division methods, or an area determined by a division method selected from among the plurality of division methods based on at least one of the address data and the predetermined location. A device for receiving requests to distribute flyers.

8. The address data reception unit receives address data of target market individuals from users in an address data reception step, An area presentation step in which the area presentation unit presents a predetermined number of areas in order of highest acquisition rate, assuming that the acquisition rate of a certain area is higher the more locations of market target persons identified by the address data included in the area, and lower the value the larger the value related to the number of people belonging to the area, and The process includes a request acceptance step in which the request acceptance department receives requests from users to distribute flyers in the aforementioned area, Users can add and remove areas where they wish to distribute flyers from the aforementioned designated areas, and the request receiving unit can receive flyer distribution requests from users for areas that have been added or removed by the user. How to request flyer distribution.

9. A program for causing a computer to function as each part of the flyer distribution request receiving device according to claim 1.

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