Packaging

Abstract

To provide a package capable of displaying a product so that a user can easily recognize information on the desired product while standing.SOLUTION: A packaging material 12 for packaging an absorbent article 11 of a package 10 according to the present disclosure has a first side surface 12c and a second display surface located on the opposite side of the first side surface 12c. The first side surface 12c has: a first product name display part 13; a first specification display part 14; and a first characteristic display part 15. The second side surface 12d has: a second product name display part; a second specification display part; and a second characteristic display part. In a predetermined state in which the package 10 is erected so as to match a vertical direction of the display on the first side surface 12c and the second side surface 12d, the first specification display part 14 is located below the first product name display part 13, the first characteristic display part 15 is located above the first product name display part 13, and in the predetermined state, the second specification display part is located above the second product name display part, and the second characteristic display part is located below the second product name display part.SELECTED DRAWING: Figure 1

Description

Technical Field

[0001] The present disclosure relates to a package containing an absorbent article.

Background Art

[0002] In packages in which absorbent articles such as disposable diapers and light incontinence pads are packaged with a packaging material, there are generally provided a product name display for identifying a certain product group from other product groups, a function display section for explaining the features of the product, and a specification display section for explaining the specifications of the product.

[0003] For example, Patent Document 1 discloses a package in which a type reminder display, a function explanation display, an identification display, a design, and a user reminder display are arranged in a predetermined arrangement in order to facilitate the selection of a desired product from a plurality of types of products with different specifications.

[0004] Also, Patent Document 2 discloses a package for an absorbent article, which includes a character display used for the absorbent article, an information display, and a character-related display that is arranged within a predetermined range from the character display and surrounds the information display with a figure having the same outer shape as the character display, in order to improve the appeal of the display provided on the package of the absorbent article.

Prior Art Documents

Patent Documents

[0005]

Patent Document 1

Patent Document 2

Summary of the Invention

Problems to be Solved by the Invention

[0006] However, neither of the above two patent documents considers the visibility of the information displayed on the package of the product at the display position.

[0007] Generally, when displaying products on store shelves, best-selling items are often placed at a central height where they are easily visible to customers, while other products are often displayed higher or lower up on the shelves. Information displayed on the packaging of products displayed at a central height is easily visible to customers. On the other hand, information displayed on the packaging of products displayed higher or lower up on the shelves is difficult to see, so customers need to pick up the product from above or below the shelf, or bend down to see the information on the product packaging. However, in the case of products such as light incontinence products, customers are often reluctant to carefully examine the information displayed on the product packaging in the store before making a purchase.

[0008] Therefore, this disclosure aims to provide packaging that allows products to be displayed in a way that enables users to easily recognize the information of the desired products while standing. [Means for solving the problem]

[0009] To solve the above problems, a first aspect of the present invention provides a package comprising an absorbent article and a packaging material for packaging the absorbent article, wherein the packaging material has a first display surface and a second display surface located opposite to the first display surface, the first display surface having a first product name display section for displaying the product name of the absorbent article, a first specification display section for displaying the specifications of the absorbent article and a first feature display section for displaying the features of the absorbent article, and the second display surface having a second product name display section for displaying the product name of the absorbent article and the absorbent The packaging has a second specification display section for displaying the specifications of the article and a second feature display section for displaying the characteristics of the absorbent article. In a predetermined state in which the packaging is upright in line with the vertical direction of the displays on the first and second display surfaces, the first specification display section is located below the first product name display section, and the first feature display section is located above the first product name display section. In the predetermined state, the second specification display section is located above the second product name display section, and the second feature display section is located below the second product name display section.

[0010] A second aspect of the present invention is a packaging body according to the first aspect, wherein the vertical length of the first product name display section or the second product name display section in the predetermined state is set to 25% or more and 45% or less of the vertical length of the first display surface or the second display surface in the predetermined state, the vertical length of the first feature display section or the second feature display section in the predetermined state is set to 25% or more and 45% or less of the vertical length of the first display surface or the second display surface in the predetermined state, and the vertical length of the first specification display section or the second specification display section in the predetermined state is set to 10% or more and 30% or less of the vertical length of the first display surface or the second display surface in the predetermined state.

[0011] A third aspect of the present invention is a packaging body for containing an absorbent article, comprising an absorbent article and a packaging material for packaging the absorbent article, wherein the packaging material has a first display surface and a second display surface located opposite to the first display surface, the first display surface has a first product name display section for displaying the product name of the absorbent article and a first specification / feature display section for displaying the specifications and features of the absorbent article, the second display surface has a second product name display section for displaying the product name of the absorbent article and a second specification / feature display section for displaying the specifications and features of the absorbent article, and in a predetermined state in which the packaging body is upright in line with the vertical direction of the displays of the first display surface and the second display surface, the first specification / feature display section is located below the first product name display section, and in the predetermined state, the second specification / feature display section is located above the second product name display section.

[0012] A fourth aspect of the present invention is a packaging body according to the third aspect, wherein the vertical length of the first product name display section or the second product name display section in the predetermined state is set to 50% or more and 65% or less of the vertical length of the first display surface or the second display surface in the predetermined state, and the vertical length of the first specification / feature display section or the second specification / feature display section in the predetermined state is set to 35% or more and 50% or less of the vertical length of the first display surface or the second display surface in the predetermined state. [Effects of the Invention]

[0013] When products are displayed on the upper shelves, it is easier to see if the information is located on the bottom of the packaging, and when products are displayed on the lower shelves, it is easier to see if the information is located on the top of the packaging. The packaging according to this disclosure has two display surfaces with different information display positions, one at the top and one at the bottom, so that the display surface can be used depending on the display position, making it easy to recognize the product information no matter where it is placed.

[0014] According to this disclosure, products can be displayed in a way that allows users to easily recognize information about the desired products while standing. [Brief explanation of the drawing]

[0015] [Figure 1] This is a perspective view of the packaging according to the first embodiment of the present invention, taken from the first display surface side. [Figure 2] This is a perspective view of the packaging according to the first embodiment, taken from the second display side. [Figure 3] This is a perspective view from below of a package displayed on a shelf above eye level, with the first display surface facing forward. [Figure 4] This is a top-down perspective view of a package displayed on a shelf below eye level, with the second display surface facing forward. [Figure 5] This is a perspective view of the packaging body according to the second embodiment of the present invention, taken from the first display surface side. [Figure 6] This is a perspective view of the packaging from the second display side. [Figure 7] This is a perspective view from below of a package displayed on a shelf above eye level, with the first display surface facing forward. [Figure 8] This is a top-down perspective view of a package displayed on a shelf below eye level, with the second display surface facing forward. [Modes for carrying out the invention]

[0016] Hereinafter, an embodiment of the present invention will be described based on the drawings. In each figure, arrow X indicates the vertical direction, arrow Y indicates one direction that intersects (is orthogonal to) the vertical direction, and arrow Z indicates another direction that intersects (is orthogonal to) both the vertical direction and the above-mentioned one direction. Further, the vertical direction means the vertical direction in a state where a predetermined surface of the package is erected with the lower surface (predetermined state). Also, the "user" includes purchasers who come to purchase products displayed at a store or the like, regardless of whether they actually purchase or not. Also, the "product" includes products displayed at a store or the like.

[0017] [First Embodiment] FIG. 1 is a perspective view of the package according to the first embodiment of the present invention from the first display surface side. FIG. 2 is a perspective view of the package according to the first embodiment from the second display surface side.

[0018] As shown in FIGS. 1 and 2, the package 10 according to the first embodiment of the present invention includes a plurality of absorbent articles 11 and a packaging material 12 that packages the plurality of absorbent articles 11. The package 10 has a hexahedral shape with rounded corners in a state where the plurality of absorbent articles 11 are packaged by the packaging material 12. As shown in FIGS. 1 and 2, the package 10 is designed on the surface of the packaging material 12 assuming that it is erected with a predetermined surface as the lower surface 12a. In the following description, the state (predetermined state) where the above-mentioned predetermined surface is erected with the lower surface 12a may be referred to as the "erected state".

[0019] (Absorbent Article) The absorbent article 11 includes those that absorb body fluids, and examples include disposable diapers, urine pads, light incontinence pads, sanitary products, and the like. These absorbent articles 11 are stored inside the packaging material 12 in a state of being folded into a predetermined shape and a predetermined size. Note that body fluid refers to a liquid discharged from the body to the outside, such as urine, sweat, blood, and moisture in soft feces.

[0020] (Packaging Material) The packaging material 12 is a sheet-like component that packages multiple absorbent articles 11 and constitutes the surface of the packaging body 10. That is, the packaging material 12 has a hexahedral shape with rounded corners, but it may also be a rectangular parallelepiped or a cube. The packaging material 12 is formed from a soft resin material such as PE (Polyethylene), PET (Polyethylene terephthalate), PP (Polypropylene), or PS (Polystyrene).

[0021] The packaging material 12 has a lower surface 12a located below, a upper surface 12b located above, and four sides 12c to 12f.

[0022] The four sides 12c to 12f are the first side (first display surface) 12c, the second side (second display surface) 12d, the third side 12e, and the fourth side 12f. The first side 12c and the second side 12d are positioned on both sides of the aforementioned one direction (Y direction) that intersects the vertical direction (X direction). The third side 12e and the fourth side 12f are positioned on both sides of the aforementioned other direction (Z direction) that intersects the vertical direction (X direction).

[0023] (1st aspect) As shown in Figure 1, the first side surface 12c is a surface located on one side in the direction (Y direction) described above. Various information is displayed on the first side surface 12c. The first side surface 12c is divided into three areas: an upper section, a middle section, and a lower section, each containing different primary information. These three areas function as a first feature display section 15, a first product name display section 13, and a first specification display section 14, respectively, from top to bottom. In other words, the first side surface 12c has a first product name display section 13, a first specification display section 14, and a first feature display section 15.

[0024] (1st product name display area) The first product name display section 13 is an area on the first side surface 12c that primarily displays the product name of the absorbent article 11. The product name of the absorbent article 11 is a name given to the absorbent article 11 to distinguish it from other products, and may be, for example, a registered trademark. The product name of the absorbent article 11 is represented by characters (including various characters such as hiragana, katakana, alphabet, and kanji; the same applies hereinafter) and figures. The vertical orientation of the characters and figures representing the product name of the absorbent article 11 in the first product name display section 13 is such that the packaging body 10 is assumed to be in an upright position. That is, the vertical orientation of the characters and figures displaying the product name in the first product name display section 13 is in the vertical direction of the upright packaging body 10. In this embodiment, the first product name display section 13 is located in the center of the first side surface 12c in the vertical direction. In this embodiment, "ABC Skin Care Pad" is used as an example of the product name of the absorbent article 11, but the product name is not limited to this. Furthermore, the information displayed in the first product name display section 13 is not limited to the product name of the absorbent article 11. In addition to the product name of the absorbent article 11, other information (such as a catchphrase) may also be displayed in the first product name display section 13.

[0025] The vertical length L1 of the first product name display section 13 is preferably set to 25% or more and 45% or less of the vertical length L of the first side surface 12c. By setting the vertical length L1 of the first product name display section 13 within the above range, the product name of the absorbent article 11 can be made more prominent, and sufficient display space can be secured for the other display sections (first specification display section 14 and first feature display section 15).

[0026] (First specification display section) The first specification display section 14 is an area on the first side surface 12c that primarily displays the specifications of the absorbent article 11, and is located below the first product name display section 13. The specifications of the absorbent article 11 are information that an absorbent article must have and is information that users use to compare it with other products. For example, the specifications of the absorbent article 11 include at least one of the shape, size, color, absorption capacity, method of use (daytime / nighttime), and the number of absorbent articles 11 contained in the packaging 10. In this embodiment, the specifications of the absorbent article 11 are displayed in the first specification display section 14 as the number of articles (60), size (regular, 27cm), and absorption capacity (120cc). The specifications of the absorbent article 11 are represented by characters and figures. The orientation of the characters and figures representing the specifications of the absorbent article 11 in the first specification display section 14 is such that the packaging 10 is assumed to be in an upright position. In other words, the orientation of the characters and figures displaying the specifications of the absorbent article 11 in the first specification display section 14 is in the vertical direction of the upright packaging 10. In this embodiment, the first specification display section 14 is located at the bottom of the first side surface 12c. In this embodiment, the specifications of the absorbent article 11 include the number of sheets, size, and absorption capacity, but the specifications to be displayed are not limited to these. Furthermore, the information displayed in the first specification display section 14 is not limited to the specifications of the absorbent article 11; in addition to the specifications of the absorbent article 11, other information may also be displayed in the first specification display section 14.

[0027] The vertical length L2 of the first specification display section 14 is preferably set to 10% to 30% of the vertical length L of the first side surface 12c. By setting the vertical length L2 of the first specification display section 14 within the above range, the specifications of the absorbent article 11 can be displayed sufficiently to be visible, and sufficient display space can be secured for the other display sections (first product name display section 13 and first feature display section 15).

[0028] (First Feature Display Section) The first feature display section 15 is an area on the first side surface 12c that primarily displays the features of the absorbent article 11, and is located above the first product name display section 13. The features of the absorbent article 11 are information about functions that are not essential for an absorbent article but are provided to improve ease of use, etc., and may or may not be functions that other products also have. In this embodiment, the features of the absorbent article 11 are displayed in the first feature display section 15 as "instant deodorization," "antibacterial," and "weakly acidic." The features of the absorbent article 11 are represented by characters and figures. The orientation of the characters and figures representing the features of the absorbent article 11 in the first feature display section 15 is such that the packaging body 10 is assumed to be in an upright position. That is, the orientation of the characters and figures representing the features of the absorbent article 11 in the first feature display section 15 is in the upright direction of the packaging body 10 in an upright position. In this embodiment, the first feature display section 15 is located at the top of the first side surface 12c. In this embodiment, the absorbent article 11 is described as having the characteristics "instant deodorization," "antibacterial," and "weakly acidic," but the characteristics to be displayed are not limited to these. Furthermore, the information displayed in the first characteristic display unit 15 is not limited to the characteristics of the absorbent article 11; in addition to the characteristics of the absorbent article 11, other information may also be displayed in the first characteristic display unit 15.

[0029] The vertical length L3 of the first feature display section 15 is preferably set to 25% or more and 45% or less of the vertical length L of the first side surface 12c. By setting the vertical length L3 of the first feature display section 15 within the above range, the features of the absorbent article 11 can be clearly highlighted, and sufficient display space can be secured for other display sections (first product name display section 13 and first specification display section 14).

[0030] (Second side) As shown in Figure 2, the second side surface 12d is a surface located on the other side of the above-mentioned direction (Y direction). That is, the second side surface 12d is located on the opposite side of the first side surface 12c, with the absorbent article 11 (see Figure 1) in between. Various information similar to that displayed on the first side surface 12c is displayed on the second side surface 12d. The second side surface 12d is divided into three areas: an upper section, a middle section, and a lower section, each containing different primary information. These three areas function as a second specification display section 17, a second product name display section 16, and a second feature display section 18, respectively, from top to bottom. In other words, the second side surface 12d has a second product name display section 16, a second specification display section 17, and a second feature display section 18.

[0031] (Second product name display section) The second product name display section 16 is an area on the second side surface 12d that primarily displays the product name of the absorbent article 11. The orientation of the characters and figures representing the product name of the absorbent article 11 in the second product name display section 16 is such that it is oriented assuming the packaging 10 is in an upright position. That is, the orientation of the characters and figures displaying the product name in the second product name display section 16 is in the up and down direction of the upright packaging 10. In this embodiment, the second product name display section 16 is located in the center of the first side surface 12c in the vertical direction. Note that the information displayed in the second product name display section 16 is not limited to the product name of the absorbent article 11; in addition to the product name of the absorbent article 11, other information (e.g., a catchphrase) may also be displayed in the second product name display section 16.

[0032] The vertical length L4 of the second product name display section 16 is preferably set to 25% to 45% of the vertical length L of the second side surface 12d. By setting the vertical length L4 of the second product name display section 16 within the above range, the product name of the absorbent article 11 can be made more prominent, and sufficient display space can be secured for the other display sections (second specification display section 17 and second feature display section 18).

[0033] (Second specification display section) The second specification display section 17 is an area on the second side surface 12d that primarily displays the specifications of the absorbent article 11, and is located above the second product name display section 16. The orientation of the characters and figures representing the specifications of the absorbent article 11 in the second specification display section 17 is such that it is oriented assuming the packaging 10 is in an upright position. That is, the orientation of the characters and figures displaying the specifications of the absorbent article 11 in the second specification display section 17 is in the upright direction of the packaging 10 in an upright position. In this embodiment, the second specification display section 17 is located at the top of the second side surface 12d. Note that the information displayed in the second specification display section 17 is not limited to the specifications of the absorbent article 11, and other information may be displayed in the second specification display section 17 in addition to the specifications of the absorbent article 11.

[0034] The vertical length L5 of the second specification display section 17 is preferably set to 10% to 30% of the vertical length L of the second side surface 12d. By setting the vertical length L5 of the second specification display section 17 within the above range, the specifications of the absorbent article 11 can be displayed sufficiently to be visible, and sufficient display space can be secured for the other display sections (second product name display section 16 and second feature display section 18).

[0035] (Second Feature Display Section) The second feature display section 18 is an area on the second side surface 12d that primarily displays the features of the absorbent article 11, and is located below the second product name display section 16. The orientation of the characters and figures representing the features of the absorbent article 11 in the second feature display section 18 is such that it is oriented assuming the packaging 10 is in an upright position. That is, the orientation of the characters and figures representing the features of the absorbent article 11 in the second feature display section 18 is in the upright direction of the packaging 10 in an upright position. In this embodiment, the second feature display section 18 is located at the bottom of the second side surface 12d. Note that the information displayed in the second feature display section 18 is not limited to the features of the absorbent article 11, and other information may be displayed in the second feature display section 18 in addition to the features of the absorbent article 11.

[0036] The vertical length L6 of the second feature display section 18 is preferably set to 25% to 45% of the vertical length L of the second side surface 12d. By setting the vertical length L6 of the second feature display section 18 within the above range, the features of the absorbent article 11 can be clearly highlighted, and sufficient display space can be secured for the other display sections (second product name display section 16 and second specification display section 17).

[0037] (Third and fourth aspects) As shown in Figures 1 and 2, the third side 12e and the fourth side 12f are surfaces located on both sides in the other direction (Z direction) and are on opposite sides of the absorbent article 11. Various designs and information displays are provided on the third side 12e and the fourth side 12f. The information displays provided on the third side 12e and the fourth side 12f may include, for example, a detailed description of the absorbent article 11 (which may include at least one of the product name, specifications, and features of the absorbent article 11) written in letters that are too small to read without picking up the packaging 10.

[0038] (Color of the specification display section) The first specification display section 14 and the second specification display section 17 each have a colored identification section 19 (hatched area in Figures 1 and 2) that allows for the identification of differences between products with different specifications by color. The colored identification section 19 is a predetermined area of ​​the first specification display section 14 and the second specification display section 17 and has a base color (hereinafter referred to as the "specification base color") corresponding to the specifications of the absorbent article 11 contained within (the specifications of the product). It is preferable to set the specification base color of the colored identification section 19 to a different color from the product base color of other areas (areas different from the colored identification section 19) of the first side surface 12c and the second side surface 12d. For example, it is preferable to unify the product base color of identical products (including products with different specifications) with the same product name or brand name to pink, and to set a different specification base color for each product with different specifications within the same product line. In this embodiment, a part of the specifications of the absorbent article 11 is displayed in the colored identification section 19. Note that the product base color and specification base color are not limited to a single color and may consist of multiple colors. Furthermore, the specifications of the absorbent article 11 may be displayed in an area other than the colored identification section 19.

[0039] In this way, by unifying the product base color of identical products (including products with different specifications) that bear the same product name or brand name, users can quickly identify the product with the desired product name based on the product base color. Furthermore, since the first specification display section 14 and the second specification display section 17 each have a color identification section 19 that can distinguish between products with different specifications by color, users can quickly identify the product with the desired specifications from a group of products with the same product name based on the specification base color.

[0040] The area of ​​the colored identification section 19 is preferably 50% to 100% of the area of ​​the first specification display section 14 or the second specification display section 17. This makes the colored identification section 19 more noticeable, so that even if the characters for the specifications of the absorbent article 11 displayed in the first specification display section 14 and the second specification display section 17 are small, the user can more easily and quickly identify the product with the desired specifications based on the specification base color of the colored identification section 19.

[0041] Next, we will explain the case where the package 10 is displayed as a product on a shelf in a retail store. Figure 3 is a perspective view from below of the package displayed on a shelf above eye level with the first display surface facing forward. Figure 4 is a perspective view from above of the package displayed on a shelf below eye level with the second display surface facing forward.

[0042] As shown in Figure 3, when the package 10 is displayed as a product on a shelf 1H at a relatively high position in a store (for example, above the user's eye level), the first side 12c of the package material 12 is displayed facing forward (for example, towards the aisle where the user passes). When displayed with the first side 12c facing forward in this way, the first specification display section 14 is located at the very bottom of the first side 12c. In other words, when a user looks up to see the package 10 on shelf 1H, the first specification display section 14, which displays the specifications of the product that can be compared with other products, is the most easily visible to the user. Also, when a user looks up to see the package 10 on shelf 1H, the first product name display section 13, which displays the product name that serves to distinguish it from other products, is the next most easily visible to the user after the first specification display section 14.

[0043] On the other hand, as shown in Figure 4, when the package 10 is displayed as a product on a shelf 1L at a relatively low position in a store (for example, below the user's eye level), the second side 12d of the package material 12 is displayed facing forward. When displayed with the second side 12d facing forward in this way, the second specification display section 17 is located at the very top of the second side 12d. In other words, when a user looks down at the package 10 on shelf 1L, the second specification display section 17, which displays the specifications of the product that can be compared with other products, is the most eye-catching part for the user. Also, when a user looks down at the package 10 on shelf 1L, the second product name display section 16, which displays the product name that serves to distinguish it from other products, is the next most eye-catching part for the user after the second specification display section 17.

[0044] Furthermore, when the package 10 is displayed as a product on a shelf (not shown) in the middle of a store (for example, at approximately the same height as the user's eye level), the package material 12 may be displayed with its first side 12c facing forward, or with its second side 12d facing forward.

[0045] In the packaging 10 configured as described above, when standing, the first specification display section 14 on the first side surface 12c of the packaging material 12 is located below the first product name display section 13, and the first feature display section 15 is located above the first product name display section 13. Therefore, when the packaging 10 is displayed as a product on a shelf 1H at a relatively high position in a store (for example, above the user's eye level), the first specification display section 14 can be positioned at the bottom of the first side surface 12c, making it easily visible to the user, by displaying the packaging material 12 with the first side surface 12c facing forward. When displayed in this way, the first specification display section 14, which displays the specifications of the product that can be compared with other products, is in the most visible position to the user. As a result, the user can easily recognize the desired information about the product from the packaging 10 displayed on the shelf 1H while standing, without having to pick up the product from the shelf 1H.

[0046] Furthermore, in an upright position, the second specification display section 17 is located above the second product name display section 16, and the second feature display section 18 is located below the second product name display section 16. Therefore, when the package 10 is displayed as a product on a shelf 1L at a relatively low position in a store (for example, below the user's eye level), the second specification display section 17 can be positioned at the top of the second side 12d, which is easily visible to the user, by displaying the package with the second side 12d of the package material 12 facing forward. When displayed in this way, the second specification display section 17, which displays the specifications of the product that can be compared with other products, is most easily visible to the user, so the user can easily recognize the desired information about the product from the package 10 displayed on shelf 1L while standing, without having to squat down.

[0047] As described above, the packaging 10 according to this embodiment has two display surfaces (first side 12c and second side 12d) with different information display positions at the top and bottom, so that the display surface facing forward can be used depending on the height at which it is displayed. Therefore, no matter what height the packaging 10 is displayed as a product, users can easily recognize the product information (especially the specifications).

[0048] Therefore, according to this disclosure, products can be displayed in a way that allows users to easily recognize information about the desired products while standing.

[0049] Furthermore, when the package 10 is displayed on a shelf 1H at a relatively high position, the upper part of the package 10 appears smaller to the user than the lower part. For this reason, it is preferable to set the vertical length L1 of the first product name display section 13 to 25% to 45% of the vertical length L of the first side surface 12c, the vertical length L2 of the first specification display section 14 to 10% to 30% of the vertical length L of the first side surface 12c, and the vertical length L3 of the first feature display section 15 to 25% to 45% of the vertical length L of the first side surface 12c. This makes the displays of the first product name display section 13 and the first feature display section 15, which are located above the first specification display section 14, more visible when the package 10 is displayed on a shelf 1H at a relatively high position with the first side surface 12c of the packaging material 12 facing forward.

[0050] Furthermore, when the package 10 is displayed on a shelf 1L at a relatively low position, the lower part of the package 10 appears smaller to the user compared to the upper part. For this reason, it is preferable to set the vertical length L4 of the second product name display section 16 to 25% to 45% of the vertical length L of the second side surface 12d, the vertical length L5 of the second specification display section 17 to 10% to 30% of the vertical length L of the second side surface 12d, and the vertical length L6 of the second feature display section 18 to 25% to 45% of the vertical length L of the second side surface 12d. This makes the displays of the second product name display section 16 and the second feature display section 18, which are located below the second specification display section 17, more visible when the package 10 is displayed on a shelf 1L at a relatively low position with the second side surface 12d of the packaging material 12 facing forward.

[0051] [Second Embodiment] Next, a second embodiment of the present invention will be described with reference to the drawings. The packaging body 20 of this embodiment differs from that of the first embodiment in the arrangement of the information displayed on the packaging material 22.

[0052] Figure 5 is a perspective view of the packaging body according to the second embodiment of the present invention, taken from the first display side. Figure 6 is a perspective view of the packaging body taken from the second display side.

[0053] As shown in Figures 5 and 6, the packaging 20 according to the second embodiment of the present invention comprises a plurality of absorbent articles 21 and a packaging material 22 for packaging the plurality of absorbent articles 21. When the plurality of absorbent articles 21 are packaged by the packaging material 22, the packaging 20 has a hexahedral shape with rounded corners. As shown in Figures 5 and 6, the packaging 20 is designed on the surface of the packaging material 22, assuming that it will be stood upright with a predetermined surface as the bottom surface 22a. In the following description, the state in which the packaging 20 is stood upright with the predetermined surface as the bottom surface 22a (predetermined state) may be referred to as the "upright state".

[0054] (Analytical items) Since the absorbent article 21 is the same as the absorbent article 11 in the first embodiment described above, its description will be omitted.

[0055] (packaging material) The packaging material 22 is a sheet-like component that packages multiple absorbent articles 21 and constitutes the surface of the packaging body 20. That is, the packaging material 22 has a hexahedral shape with rounded corners, but it may also be a rectangular parallelepiped or a cube. The packaging material 22 is formed from a soft resin material such as PE (Polyethylene), PET (Polyethylene terephthalate), PP (Polypropylene), or PS (Polystyrene).

[0056] The packaging material 22 has a lower surface 22a located below, a upper surface 22b located above, and four sides 22c to 22f.

[0057] The four sides 22c to 22f are the first side (first display surface) 22c, the second side (second display surface) 22d, the third side 22e, and the fourth side 22f. The first side 22c and the second side 22d are positioned on both sides of the aforementioned one direction (Y direction) that intersects the vertical direction (X direction). The third side 22e and the fourth side 22f are positioned on both sides of the aforementioned other direction (Z direction) that intersects the vertical direction (X direction).

[0058] (1st aspect) As shown in Figure 5, the first side surface 22c is a surface located on one side in the aforementioned direction (Y direction). Various information is displayed on the first side surface 22c. The first side surface 22c is divided into two areas, an upper section and a lower section, each containing different primary information. These two areas function as a first product name display section 23 and a first specification / feature display section 24, respectively, from top to bottom. In other words, the first side surface 22c has a first product name display section 23 and a first specification / feature display section 24.

[0059] (1st product name display area) The first product name display section 23 is an area on the first side surface 22c that primarily displays the product name of the absorbent article 21. The orientation of the characters and figures representing the product name of the absorbent article 21 in the first product name display section 23 is such that it is oriented assuming the packaging 20 is in an upright position. That is, the orientation of the characters and figures displaying the product name in the first product name display section 23 is in the up and down direction of the upright packaging 20. In this embodiment, "ABC Skin Care Pad" is used as an example of the product name of the absorbent article 21, but the product name is not limited to this. Furthermore, the information displayed in the first product name display section 23 is not limited to the product name of the absorbent article 21; in addition to the product name of the absorbent article 21, other information (e.g., a catchphrase) may also be displayed in the first product name display section 23.

[0060] The vertical length L1 of the first product name display section 23 is preferably set to 50% or more and 65% or less of the vertical length L of the first side surface 22c. By setting the vertical length L1 of the first product name display section 23 within the above range, the product name of the absorbent article 21 can be made more prominent, and sufficient display space can be secured for other display sections (first specification / feature display section 24).

[0061] (Specification 1 - Feature Display Section) The first specification / feature display section 24 is an area on the first side surface 22c that primarily displays the specifications and features of the absorbent article 21, and is located below the first product name display section 23. In this embodiment, the first specification / feature display section 24 displays the number of sheets (60), size (regular, 27cm), and absorption capacity (120cc) as specifications of the absorbent article 21, and "instant deodorizing," "antibacterial," and "weakly acidic" as features of the absorbent article 21. The orientation of the characters and figures representing the specifications and features of the absorbent article 21 in the first specification / feature display section 24 is such that the packaging body 20 is assumed to be in an upright position. That is, the orientation of the characters and figures representing the specifications and features of the absorbent article 21 in the first specification / feature display section 24 is in the up and down direction of the packaging body 20 in an upright position. In this embodiment, the first specification / feature display section 24 is located in a position that includes the lower part of the first side surface 22c. In this embodiment, the specifications of the absorbent article 21 include the number of sheets, size, and absorption capacity, but the specifications to be displayed are not limited to these. Also, in this embodiment, the features of the absorbent article 21 include "instant deodorization," "antibacterial," and "weakly acidic," but the features to be displayed are not limited to these. Furthermore, the information displayed in the first specification / feature display section 24 is not limited to the specifications and features of the absorbent article 21; in addition to the specifications and features of the absorbent article 21, other information may also be displayed in the first specification / feature display section 24.

[0062] The vertical length L2 of the first specification / feature display section 24 is preferably set to 35% to 50% of the vertical length L of the first side surface 22c. By setting the vertical length L2 of the first specification / feature display section 24 within the above range, the specifications of the absorbent article 21 can be displayed sufficiently to be visible, and sufficient display space can be secured for other display sections (first product name display section 23).

[0063] (Second side) As shown in Figure 6, the second side surface 22d is a surface located on the other side of the above-mentioned direction (Y direction). That is, the second side surface 22d is located on the opposite side of the first side surface 22c, with the absorbent article 21 (see Figure 5) in between. Various information similar to that displayed on the first side surface 22c is displayed on the second side surface 22d. The second side surface 22d is divided into two areas, an upper and a lower section, each containing different primary information. These two areas function as a second specification / feature display section 26 and a second product name display section 25, respectively, from top to bottom. In other words, the second side surface 22d has a second product name display section 25 and a second specification / feature display section 26.

[0064] (Second product name display section) The second product name display section 25 is an area on the second side surface 22d that primarily displays the product name of the absorbent article 21. The orientation of the characters and figures representing the product name of the absorbent article 21 in the second product name display section 25 is such that it is oriented assuming the packaging 20 is in an upright position. That is, the orientation of the characters and figures displaying the product name in the second product name display section 25 is in the upright direction of the packaging 20 in an upright position. Note that the information displayed in the second product name display section 25 is not limited to the product name of the absorbent article 21; in addition to the product name of the absorbent article 21, other information (such as a catchphrase) may also be displayed in the second product name display section 25.

[0065] The vertical length L3 of the second product name display section 25 is preferably set to 50% to 65% of the vertical length L of the second side surface 22d. By setting the vertical length L3 of the second product name display section 25 within the above range, the product name of the absorbent article 21 can be made more prominent, and sufficient display space can be secured for other display sections (second specification / feature display section 26). In this embodiment, the vertical length L of the second side surface 22d is the same as the vertical length L of the first side surface 22c, but this is not limited to this, and they may be different lengths.

[0066] (Specification 2 - Feature Display Section) The second specification / feature display section 26 is an area on the second side surface 22d that primarily displays the specifications and features of the absorbent article 21, and is located above the second product name display section 25. The orientation of the characters and figures representing the specifications and features of the absorbent article 21 in the second specification / feature display section 26 is such that it is assumed that the packaging body 20 is in an upright position. That is, the orientation of the characters and figures displaying the specifications of the absorbent article 21 in the second specification / feature display section 26 is such that it is in the up and down direction of the upright packaging body 20. In this embodiment, the second specification / feature display section 26 is positioned to include the upper part of the second side surface 22d. Note that the information displayed in the second specification / feature display section 26 is not limited to the specifications and features of the absorbent article 21, but other information may also be displayed in the second specification / feature display section 26 in addition to the specifications and features of the absorbent article 11.

[0067] The vertical length L4 of the second specification / feature display section 26 is preferably set to 35% to 50% of the vertical length L of the second side surface 22d. By setting the vertical length L4 of the second specification / feature display section 26 within the above range, the specifications and features of the absorbent article 21 can be displayed sufficiently to be visible, and sufficient display space can be secured for other display sections (second product name display section 25).

[0068] (Third and fourth aspects) As shown in Figures 5 and 6, the third side 22e and the fourth side 22f are surfaces located on both sides in the other direction (Z direction) and are situated on opposite sides of the absorbent article 21. Various designs and information displays are provided on the third side 22e and the fourth side 22f. The information displays provided on the third side 22e and the fourth side 22f may include, for example, a detailed description of the absorbent article 21 (which may include at least one of the product name, specifications, and features of the absorbent article 21) written in letters that are too small to read without picking up the packaging 20.

[0069] (Color of the specifications / features display section) The first specification / feature display section 24 and the second specification / feature display section 26 each have a colored identification section 27 (hatched areas in Figures 5 and 6) that allows for the identification of differences between products with different specifications by color. The colored identification section 27 is a predetermined area of ​​the first specification / feature display section 24 and the second specification / feature display section 26, and has a specification base color corresponding to the specifications of the absorbent article 21 contained within (the specifications of the product). It is preferable to set a different color for the specification base color of the colored identification section 27 from the product base color of other areas (areas different from the colored identification section 27) of the first side surface 22c and the second side surface 22d. For example, it is preferable to unify the product base color of identical products (including products with different specifications) with the same product name or brand name to pink, and set a different specification base color for each product with different specifications within the same product. In this embodiment, a part of the specifications of the absorbent article 21 is displayed in the colored identification section 27. The specifications of the absorbent article 11 may be displayed in an area different from the colored identification section 27.

[0070] Thus, since the first specification / feature display section 24 and the second specification / feature display section 26 each have a colored identification section 27 that allows for the identification of differences between products with different specifications by color, users can quickly identify a product with the desired specifications from a group of products with the same product name based on the specification base color.

[0071] The area of ​​the colored identification section 27 is preferably 50% to 100% of the area of ​​the first specification / feature display section 24 and the second specification / feature display section 26. This makes the colored identification section 27 more noticeable, so that even if the text of the specifications of the absorbent article 21 displayed in the first specification / feature display section 24 and the second specification / feature display section 26 is small, the user can more easily and quickly identify the product with the desired specifications based on the specification base color of the colored identification section 27.

[0072] Next, we will explain the case where the package 20 is displayed as a product on shelves in a retail store. Figure 7 is a perspective view from below of the package displayed on a shelf above eye level with the first display surface facing forward. Figure 8 is a perspective view from above of the package displayed on a shelf below eye level with the second display surface facing forward.

[0073] As shown in Figure 7, when the package 20 is displayed as a product on a shelf 1H at a relatively high position in a store (for example, above the user's eye level), the first side 22c of the package material 22 is displayed facing forward (for example, towards the aisle where the user passes). When the package is displayed with the first side 22c facing forward in this way, the first specification / feature display section 24 is located at the very bottom of the first side 22c. In other words, when a user looks up to see the package 20 on shelf 1H, the first specification / feature display section 24, which displays the product's features and the specifications of products that can be compared with other products, is the most easily visible to the user. Also, when a user looks up to see the package 10 on shelf 1H, the first product name display section 23, which displays the product name that serves to distinguish it from other products, is the next most easily visible to the user after the first specification / feature display section 24.

[0074] On the other hand, as shown in Figure 8, when the package 20 is displayed as a product on a shelf 1L at a relatively low position in a store (for example, below the user's eye level), the second side 22d of the package material 22 is displayed facing forward. When displayed with the second side 22d facing forward in this way, the second specification / feature display section 26 is located at the very top of the second side 22d. In other words, when a user looks down at the package 20 on shelf 1L, the second specification / feature display section 26, which displays the product's features and the specifications of other products for comparison, is the most easily visible to the user. Also, when a user looks down at the package 20 on shelf 1L, the second product name display section 25, which displays the product name that serves to distinguish it from other products, is the next most easily visible to the user after the second specification / feature display section 26.

[0075] Furthermore, when the package 20 is displayed as a product on a shelf (not shown) in the middle of a store (for example, at approximately the same height as the user's eye level), the package material 22 may be displayed with its first side 22c facing forward, or with its second side 22d facing forward.

[0076] In the packaging 20 configured as described above, when standing, the first specification / feature display section 24 on the first side surface 22c of the packaging material 22 is located below the first product name display section 23. Therefore, when displaying the packaging 20 on a relatively high shelf 1H in a store, the first specification / feature display section 24 can be positioned at the bottom of the first side surface 22c, making it easily visible to the user, by displaying the packaging with the first side surface 22c facing forward. When displayed in this way, the first specification / feature display section 24, which displays the product's features and the specifications of products for comparison with other products, is most easily visible to the user. As a result, the user can easily recognize the desired information about the product from the packaging 20 displayed on the shelf 1H while standing, without having to pick up the product from the shelf 1H.

[0077] Furthermore, in an upright position, the second specification / feature display section 26 is located above the second product name display section 25. Therefore, when displaying the package 20 as a product on a relatively low shelf 1L in a store, the second specification / feature display section 26 can be positioned at the top of the second side 22d, making it easily visible to the user, by displaying the package with the second side 22d facing forward. When displayed in this way, the second specification / feature display section 26, which displays the product's features and the specifications of products for comparison with other products, is most easily visible to the user. As a result, the user can easily recognize the desired information about the product from the package 20 displayed on shelf 1L while standing, without having to squat down.

[0078] As described above, the packaging 20 according to this embodiment has two display surfaces (first side 22c and second side 22d) with different information display positions at the top and bottom, so that the display surface facing forward can be used depending on the height at which it is displayed. Therefore, no matter at what height the packaging 20 is displayed as a product, users can easily recognize the product information (especially the specifications).

[0079] Therefore, according to this disclosure, products can be displayed in a way that allows users to easily recognize information about the desired products while standing.

[0080] Furthermore, when the packaging 20 is displayed on a shelf 1H at a relatively high position, the top of the packaging 20 appears smaller to the user than the bottom. It is preferable to set the vertical length L1 of the first product name display section 23 to 50% to 65% of the vertical length L of the first side surface 22c, and it is preferable to set the vertical length L2 of the first specification / feature display section 24 to 35% to 50% of the vertical length L of the first side surface 22c. This makes the display of the first product name display section 23, which is located above the first specification / feature display section 24, more visible when the packaging 10 is displayed on a shelf 1H at a relatively high position with the first side surface 22c of the packaging material 22 facing forward.

[0081] Furthermore, when the packaging 20 is displayed on a shelf 1L at a relatively low position, the lower part of the packaging 20 appears smaller to the user compared to the upper part. For this reason, it is preferable to set the vertical length L3 of the second product name display section 25 to 50% to 65% of the vertical length L of the second side surface 22d, and to set the vertical length L4 of the second specification / feature display section 26 to 35% to 50% of the vertical length L of the second side surface 22d. This makes the display of the second product name display section 25, which is located below the second specification / feature display section 26, more visible when the packaging 20 is displayed on a shelf 1L at a relatively low position with the second side surface 22d of the packaging material 22 facing forward.

[0082] Although the present invention has been described above based on the above embodiments, the present invention is not limited to the contents of the above embodiments, and can naturally be modified as appropriate without departing from the present invention. In other words, all other embodiments, examples, and operational techniques made by those skilled in the art based on these embodiments are of course included in the scope of the present invention. [Explanation of Symbols]

[0083] 10,20: Packaging 11,21: Absorbent articles 12,22: Packaging material 12c, 22c: 1st side (1st display surface) 12d, 22d: Second side (second display surface) 13,23: 1st product name display section 14: First Specification Display Section 15: First Feature Display Section 16,25:Second product name display section 17: Second Specification Display Section 18: Second Feature Display Section 24: Specifications and Features Section 26: Second Specification / Feature Display Section

Claims

1. A packaging body comprising an absorbent article and a packaging material for packaging the absorbent article, The packaging material has a first display surface and a second display surface located on the opposite side of the first display surface. The first display surface includes a first product name display section for displaying the product name of the absorbent article, a first specification display section for displaying the specifications of the absorbent article, and a first feature display section for displaying the characteristics of the absorbent article. The second display surface includes a second product name display section for displaying the product name of the absorbent article, a second specification display section for displaying the specifications of the absorbent article, and a second feature display section for displaying the characteristics of the absorbent article. In a predetermined state in which the packaging is upright in line with the vertical direction of the displays on the first and second display surfaces, the first specification display section is located below the first product name display section, and the first feature display section is located above the first product name display section. In the predetermined state, the second specification display unit is located above the second product name display unit, and the second feature display unit is located below the second product name display unit. A packaging body characterized by the following features.

2. The vertical length of the first product name display section or the second product name display section in the predetermined state is set to be 25% or more and 45% or less of the vertical length of the first display surface or the second display surface in the predetermined state. The vertical length of the first feature display unit or the second feature display unit in the predetermined state is set to be 25% or more and 45% or less of the vertical length of the first display surface or the second display surface in the predetermined state. The vertical length of the first specification display unit or the second specification display unit in the predetermined state is set to be 10% or more and 30% or less of the vertical length of the first display surface or the second display surface in the predetermined state. The packaging according to feature 1.

3. A packaging body comprising an absorbent article and a packaging material for packaging the absorbent article, The packaging material has a first display surface and a second display surface located on the opposite side of the first display surface. The first display surface has a first product name display section for displaying the product name of the absorbent article, and a first specification / feature display section for displaying the specifications and features of the absorbent article. The second display surface has a second product name display section for displaying the product name of the absorbent article, and a second specification / feature display section for displaying the specifications and features of the absorbent article. In a predetermined state in which the packaging is upright, aligned with the vertical direction of the displays on the first and second display surfaces, the first specification / feature display section is located below the first product name display section. In the predetermined state, the second specification / feature display unit is positioned above the second product name display unit. A packaging body characterized by the following features.

4. The vertical length of the first product name display section or the second product name display section in the predetermined state is set to 50% or more and 65% or less of the vertical length of the first display surface or the second display surface in the predetermined state. The vertical length of the first specification / feature display section or the second specification / feature display section in the predetermined state is set to 35% or more and 50% or less of the vertical length of the first display surface or the second display surface in the predetermined state. The packaging according to feature 3.

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