Information processing system, computer program, and information processing method

Abstract

This technology provides a way to suppress bias in the content and quality of sales information when creating sales information for various types of advertising slots. [Solution] The information processing system disclosed herein creates sales information for advertising space in advertising media. The information processing system comprises an instruction issuing unit, a conversation unit, and a media attribute determination unit. The instruction issuing unit gives information creation instructions to artificial intelligence to cause the artificial intelligence to perform information creation processing. The conversation unit performs information transmission between the user and the artificial intelligence. The media attribute determination unit determines the attributes of the advertising media based on user identification information for identifying the user. The information creation process is the process of creating sales information based on the attributes of the advertising media and information obtained from the user via the conversation unit.

Description

Technical Field

[0001] The present disclosure relates to a technique for creating sales information of an advertising space in an advertising medium.

Background Art

[0002] In the advertising industry, operators of advertising media create sales information that summarizes the characteristics and advantages of an advertising space to promote the sales of the advertising space. In relation to this, an information processing system is known, in which, for an advertising space using digital signage, medium information regarding attributes of the advertising space is input by a medium owner, and the medium information is used for advertising transactions (see, for example, Patent Document 1). The medium information includes, for example, the address, building, and customer characteristics of the digital signage as an advertising space.

[0003] The medium information input by the medium owner in this manner can be used, for example, for creating sales information of an advertising space.

Prior Art Literature

Patent Literature

[0004]

Patent Document 1

Summary of the Invention

Problem to be Solved by the Invention

[0005] However, when sales information is created using medium information input based on the experience and knowledge of the medium owner, there is a problem that variations occur in the content and quality of the sales information due to differences in the amount of experience and knowledge of the medium owner.

[0006] Furthermore, since the content of sales information varies depending on the type of advertising space, comprehensive media information corresponding to each type of advertising space is necessary to create sales information suitable for each of the diverse types of advertising spaces. In a system where media owners determine the information they should input themselves, the items and accuracy of the media information entered will differ from one media owner to another, making it easy for comprehensive media information to be lacking. As a result, it becomes difficult to standardize the content and quality of sales information when creating sales information for diverse types of advertising spaces.

[0007] Therefore, this disclosure aims to provide a technology that can suppress bias in the content and quality of sales information when creating sales information for various types of advertising slots. [Means for solving the problem]

[0008] In one aspect of this disclosure, an information processing system is provided. The information processing system generates sales information for advertising space in advertising media. The information processing system comprises an instruction issuing unit, a conversation unit, and a media attribute determination unit.

[0009] The instruction-giving unit provides information creation instructions to the artificial intelligence. These information creation instructions are commands that cause the artificial intelligence to perform information creation processing. The conversational unit receives input from users of the information processing system and transmits it to the artificial intelligence. The conversational unit receives input from the artificial intelligence and transmits it to the user. The conversational unit performs information exchange between the user and the artificial intelligence.

[0010] The media attribute determination unit determines the attributes of the advertising medium based on user identification information. User identification information is information used to identify a user. The information creation process is the process of creating sales information based on the attributes of the advertising medium and information obtained from users through the conversation section.

[0011] This information processing system creates sales information using information obtained from the user during information exchange between the user and artificial intelligence via a conversational interface. In this process, the information obtained from the user includes information extracted by the artificial intelligence through mutual information exchange between the user and the AI, making it less susceptible to information bias compared to information provided solely based on the user's own knowledge.

[0012] Furthermore, artificial intelligence has a larger amount of accumulated information (in other words, knowledge) compared to humans, and can extract comprehensive media information from users regarding items corresponding to various types of advertising slots. Therefore, the information obtained through mutual information exchange between users and artificial intelligence can correspond to a wide variety of advertising slots.

[0013] Therefore, this information processing system can suppress bias in the content and quality of sales information when creating sales information for various types of advertising slots. Examples of advertising media include television, the web (including internet media, websites, social networking services, web apps, etc.), radio, OTT (Over-The-Top), magazines, newspapers, and ODM (Outdoor Media, such as train station and outdoor transportation advertising and digital signage).

[0014] The media attribute determination unit may also use a user database, which stores the attributes of advertising media related to the user, as user identification information to identify the user, in order to determine the attributes of the advertising media. The user database may be stored in advance in a storage unit (memory, HDD, SSD, etc.) provided in the information processing system, and the artificial intelligence may refer to the user database from the storage unit as needed.

[0015] Furthermore, the media attribute determination unit may use the user registration information of the user who logged into the information processing system as user identification information to identify the user, and determine the attributes of the advertising medium. This makes it possible to determine the attributes of the advertising medium without conducting a conversation between the user and the artificial intelligence.

[0016] In one aspect of this disclosure, the instruction issuing unit may include a first instruction issuing unit, a second instruction issuing unit, and a third instruction issuing unit. The first instruction issuing unit gives the first instruction to the artificial intelligence. The first instruction is an instruction to cause the artificial intelligence to perform the first process. The first process is the process of identifying the type of advertising space based on the attributes of the advertising medium and the input information entered by the user.

[0017] The second instruction-giving unit gives a second instruction to the artificial intelligence. The second instruction is an instruction to cause the artificial intelligence to execute a second process. The second process is the process of obtaining basic information that can be used to create sales information from the user through conversation with the user. The basic information that can be used to create sales information is the basic information that can be used to create sales information for the type of advertising space identified in the first process.

[0018] The third instruction unit gives the third instruction to the artificial intelligence. The third instruction is an instruction to cause the artificial intelligence to execute the third process. The third process is the process of creating sales information that includes the basic information obtained in the second process.

[0019] This information processing system first identifies the type of advertising space for which sales information is to be created in its first processing step. Then, in its second processing step, it interactively obtains "basic information" that matches the identified type.

[0020] This makes it possible for artificial intelligence to present appropriate questions to a user in accordance with detailed ad slot types that cannot be determined solely based on the attributes of the advertising medium (for example, even within the same category of transit advertising, whether the ad slot is digital signage inside a vehicle or a billboard inside a station). As a result, necessary and sufficient information for creating sales information for the ad slot can be obtained without relying on the user's experience.

[0021] Then, in the third process, by reflecting the basic information obtained through stepwise accuracy improvement in this manner, high-quality sales information that correctly expresses the characteristics of the target ad slot can be created.

[0022] Note that examples of ad slot types when the advertising medium is television include spot commercials and time commercials. In one aspect of the present disclosure, the first process may include a process of asking a question to the user via a conversation unit so that information about the type of ad slot is input by the user. According to this configuration, artificial intelligence proactively asks questions in the first process, allowing the user to easily specify the type of ad slot through passive responses.

[0023] In one aspect of the present disclosure, the second process may include a process of asking a question to the user via the conversation unit so that a plurality of pieces of candidate information corresponding to the type of ad slot specified in the first process is input by the user based on a candidate information database. The candidate information database is a database that stores a plurality of pieces of candidate information that can serve as basic information for each type of ad slot.

[0024] According to this configuration, in accordance with the specified type of ad slot, "items necessary for sales specific to that type" are automatically selected from the candidate information database and presented as questions. This reduces the need for the user to independently judge and consider what kind of information should be input for the type of ad slot.

[0025] Therefore, this information processing system can improve the comprehensiveness of the information used to create sales information while reducing the burden of information input work for users. In one aspect of this disclosure, the second process may include a process that terminates the acquisition of basic information from the user when predetermined information creation conditions are met. The information creation conditions are met when predetermined minimum necessary basic information is acquired or when the user inputs instructions for the creation of sales information.

[0026] This configuration allows for the cessation of information acquisition from users once either the objective condition of "acquiring the minimum necessary information" or the subjective condition of "instructions from the user to create sales information" is met. This makes it possible to achieve both comprehensive information coverage and a rapid creation process.

[0027] Therefore, this information processing system makes it possible to quickly and efficiently create high-quality sales information that meets practical needs, even when handling diverse types of advertising space, while suppressing excessive dialogue.

[0028] In one aspect of this disclosure, the third process may include a process for creating sales information that includes, in addition to the basic information obtained in the second process, information contained in the conversation with the user. This configuration allows sales information to reflect not only data extracted as standardized specification items (basic information), but also a wide range of information such as context, supplementary explanations, and user intent obtained from the entire process of interaction between the user and the artificial intelligence. As a result, it becomes possible to make more in-depth and realistic appeals compared to materials that only fill in predefined items.

[0029] In one aspect of this disclosure, the third process may further include the process of creating sales information that includes sales words indicating the selling points of the advertising space. The sales words may be generated by artificial intelligence using basic information obtained in the second process and information related to the basic information.

[0030] This configuration allows artificial intelligence to combine information related to basic information with specific advertising space information obtained through dialogue. This basic information may include, for example, non-public information held by the user or objective data (public information) obtainable from external sources. This makes it possible to automatically extract and generate "sales words" that highlight the potential strengths of advertising space that the user themselves had not been able to articulate.

[0031] Therefore, this information processing system allows for the creation of highly persuasive sales information that reflects market trends and media characteristics, regardless of the user's level of expertise, and effectively suppresses bias in content and quality.

[0032] In one aspect of this disclosure, the instruction-issuing unit may further comprise a fourth instruction-issuing unit. The fourth instruction-issuing unit gives a fourth instruction to the artificial intelligence. The fourth instruction is an instruction to cause the artificial intelligence to perform a fourth process, which outputs the sales information created in the third process in a format that can be viewed by the user.

[0033] With this configuration, sales information generated by artificial intelligence is immediately presented in a format that users can review (e.g., a preview screen or a document format that can be used directly in proposals). This allows users to quickly determine the appropriateness of the generated information and engage in further discussion or make revisions as needed. Therefore, this information processing system can contribute to speeding up the user's work.

[0034] In one aspect of this disclosure, the system may include an information storage unit that stores sales information created by artificial intelligence. In this case, the instruction issuing unit may further include a fifth instruction issuing unit. The fifth instruction issuing unit gives a fifth instruction to the artificial intelligence. The fifth instruction is an instruction to cause the artificial intelligence to perform a fifth process, which involves storing the sales information created in the third process in the information storage unit.

[0035] This configuration allows high-quality sales information to be accumulated within the system. This makes it possible to reuse previously created sales information and share it with other users. As a result, the sharing of sales information knowledge across the entire organization will be promoted, further facilitating the standardization of sales activities across diverse advertising slots.

[0036] In another aspect of this disclosure, a computer program is provided for causing a computer to function as an instruction-giving unit, a conversation unit, and a media attribute determination unit in the aforementioned information processing system.

[0037] Another aspect of this disclosure provides an information processing method, which is performed by a computer to create sales information for advertising space in an advertising medium. This method comprises giving information creation instructions to artificial intelligence, receiving input from a user and transmitting it to the artificial intelligence, receiving input from the artificial intelligence and transmitting it to the user to perform information transmission, and determining the attributes of the advertising medium based on user identification information.

[0038] These configurations make it possible to flexibly realize the excellent effects of the aforementioned information processing system as a service (such as a cloud service) via general-purpose computer equipment and networks. [Brief explanation of the drawing]

[0039] [Figure 1] This diagram illustrates the configuration of a user support system equipped with an information processing system. [Figure 2] This is a functional block diagram of an information processing system. [Figure 3] This diagram schematically represents the state in which information creation instructions are given to artificial intelligence. [Figure 4] This diagram shows an example of a login screen for a user support system. [Figure 5] This is a flowchart illustrating the user support processes performed by the user support system. [Figure 6]This figure shows an example of a conversation screen displaying a conversation between a user and artificial intelligence. [Figure 7] This is a schematic diagram illustrating the data structure of a media database. [Figure 8] This is a schematic diagram illustrating the data structure of media A within the media database. [Figure 9] This diagram illustrates an example of sales information for a single ad slot. [Figure 10] This diagram illustrates an example of sales information displayed in text format for basic information in multiple ad slots. [Modes for carrying out the invention]

[0040] Hereinafter, exemplary embodiments of the present disclosure will be described with reference to the drawings. [1. First Embodiment] [1-1. Structure] The user support system 1 will be explained with reference to Figures 1 to 10.

[0041] User support system 1 comprises an information processing system 10, an AI server 50, and an information terminal 70. The AI ​​server 50 is equipped with artificial intelligence (AI) 51. The information terminal 70 is equipped with a user interface 71.

[0042] The information processing system 10 is configured to create sales information for advertising space in advertising media using artificial intelligence 51. The information processing system 10 is configured to extract information to be used in creating sales information from a user (hereinafter also referred to as "user") through conversation with the user using artificial intelligence 51.

[0043] As shown in Figure 1, the information processing system 10 is configured to communicate with the AI ​​server 50. The information processing system 10 is also configured to communicate with the user's information terminal 70. The information terminal 70 is configured, for example, to include a personal computer. The information processing system 10 is configured to communicate with multiple information terminals 70 that support multiple users. In Figure 1, only one information terminal 70 is shown as a simplified representation.

[0044] The information processing system 10 comprises a processor 11, memory 13, storage 15, and a communication interface 19. The communication interface 19 is configured to communicate with the AI ​​server 50 and the information terminal 70 via a communication network.

[0045] The processor 11 is configured to execute processing according to a computer program. The memory 13 functions as working memory when the processor 11 is executing processing. The memory 13 may be configured as RAM, for example.

[0046] The storage 15 stores computer programs as well as various data used for processing performed by the processor 11. The storage 15 is configured, for example, with a solid-state drive (SSD). The storage 15 may also be configured with a hard disk drive (HDD).

[0047] Storage 15 stores the user database DB1. The user database DB1 contains information about users registered to use the information processing system 10. User information includes at least a user ID, password, and user identification information (hereinafter also referred to as user identification information). Examples of users include companies that own media, their employees, businesses commissioned by media owners, and their employees. User identification information includes the user's name and the type of media associated with the user.

[0048] The user's name may be the company name if the media owner company is the user, or it may be both the company name and the employee name if the user is an employee of the media owner company. Furthermore, the user's name may be the name of the business operator if the user is a business operator commissioned by the media owner, or it may be both the business operator name and the employee name if the user is an employee of the business operator commissioned by the media owner.

[0049] The types of media relevant to users include, for example, television, the web, radio, OTT, magazines, newspapers, and ODM (Outdoor Media). ODM refers to all media that consumers interact with outside their homes, and includes digital signage installed in indoor and outdoor facilities (e.g., transportation and commercial facilities), as well as analog media such as posters. ODM is also called OOH (Out Of Home) media.

[0050] Storage 15 stores the media database DB2. The media database DB2 contains at least the media type (advertising medium), menu type (ad slot), and items (basic information).

[0051] A media type corresponds to an advertising medium. Media types are further classified into multiple categories based on the attributes of the advertising medium. Specific examples of media types include television, web, radio, OTT, magazines, newspapers, and ODM.

[0052] A menu type corresponds to an advertising slot. One media type can include multiple menu types. For example, television menu types (in other words, advertising slots) include TV spot commercials, TV time commercials, and TV events. Web menu types include reservation-based menus and operational menus. Radio menu types include live radio commercials and radio events. OTT menu types include reservation-based menus and operational menus. Magazine menu types include analog magazines, digital magazines, and magazine events. Newspaper menu types include newspapers, analog newspapers, digital newspapers, and newspaper events. ODM menu types include flyers, free papers, analog transportation, digital transportation, analog outdoor advertising, and digital outdoor advertising (e.g., digital signage).

[0053] Each item corresponds to basic information. One menu type includes multiple items (in other words, basic information). For example, the TV event item includes the venue, date, and number of attendees. The radio live commercial item includes the broadcast day, start time, end time, and length of the commercial. The analog magazine item includes the release date, binding style, and size. The digital newspaper item includes the media URL, monthly page views, and publication period. The digital transportation item includes the media type (digital signage), area, and size. The outdoor digital item includes the media type (digital signage), area, and size.

[0054] Storage 15 stores the advertising space sales information database DB3. The advertising space sales information database DB3 contains at least sales information created in the past. The advertising space sales information database DB3 may also store the users who requested the creation of the sales information, associated with the sales information.

[0055] [1-2. Information Processing Systems] The information processing system 10 is configured such that the processor 11 works in cooperation with the memory 13, storage 15, and communication interface 19 to execute processing according to a computer program. As shown in Figure 2, the processor 11 functions as a conversation unit 101, an instruction issuing unit 103, a media attribute determination unit 105, and an information storage unit 107 by executing processing according to the computer program.

[0056] The conversation unit 101 is configured to receive user sentences, which are conversational sentences input by the user through the user interface 71 of the information terminal 70, and transfer them to the artificial intelligence 51, thereby causing the artificial intelligence 51 to generate a response sentence corresponding to the user sentence, and to retrieve the response sentence from the artificial intelligence 51. The user interface 71 includes a display for displaying information to the user and an input device for receiving input from the user. The form of information input / output in the conversation unit 101 is not limited to the form using text characters, but may also be in the form using voice.

[0057] The conversation unit 101 is configured to output the response sentence generated by the artificial intelligence 51 to the information terminal 70, thereby outputting the response sentence to the user through the user interface 71. In other words, the conversation unit 101 receives user text from the information terminal 70 and sends back a response sentence generated using the artificial intelligence 51 to the information terminal 70, thereby realizing a conversation between the artificial intelligence 51 and the user. To put it another way, the conversation unit 101 is configured to perform information exchange between the user and the artificial intelligence 51 by receiving input from the user and transmitting it to the artificial intelligence 51, and receiving input from the artificial intelligence 51 and transmitting it to the user.

[0058] The conversation unit 101 is configured to transmit information between various parts of the information processing system 10 (such as the instruction issuing unit 103, the media attribute determination unit 105, and the information storage unit 107) and external devices (information terminal 70 and AI server 50).

[0059] The instruction issuing unit 103 is configured to provide the artificial intelligence 51 with an information creation instruction PRA. The information creation instruction PRA is an instruction to cause the artificial intelligence 51 to perform an information creation process. As shown in Figure 3, the information creation instruction PRA includes the first instruction PR1, the second instruction PR2, the third instruction PR3, the fourth instruction PR4, and the fifth instruction PR5. Details of each instruction will be described later. Functionally, the instruction issuing unit 103 is configured to include the first instruction issuing unit, the second instruction issuing unit, the third instruction issuing unit, the fourth instruction issuing unit, and the fifth instruction issuing unit (none of which are shown).

[0060] The artificial intelligence 51 is configured to perform processing in accordance with predetermined instructions. The instructions given to the artificial intelligence 51 from the information processing system 10 may be given to the artificial intelligence 51 in the form of a prompt or a system prompt.

[0061] The artificial intelligence 51, upon receiving an information creation instruction PRA from the information processing system 10, executes information creation processing in accordance with the information creation instruction PRA. The information creation processing is the process of creating sales information based on the attributes of the advertising medium and information obtained from the user. The information creation processing includes the process of obtaining information used to create sales information for advertising space from the user through conversation with the user. Details of the information creation processing will be described later.

[0062] The media attribute determination unit 105 is configured to determine the attributes of the advertising media related to the sales information to be created, based on the user identification information of the user logged into the information processing system 10. The media attribute determination unit 105 identifies the user ID of the logged-in user and reads the user identification information for that user ID from the user database DB1. The media attribute determination unit 105 determines that the "type of media associated with the user" included in the user identification information is an attribute of the advertising media related to the sales information to be created.

[0063] The information storage unit 107 is configured to store sales information created by the artificial intelligence 51. When sales information is created by the information creation process of the artificial intelligence 51 and the sales information is transmitted from the AI ​​server 50 to the information processing system 10, the information storage unit 107 is configured to store the sales information in the advertising space sales information database DB3.

[0064] [1-3. User support processing] The user can access the information processing system 10 by operating the information terminal 70 in order to create sales information using the user support system 1.

[0065] The information processing system 10 executes a process to display the service usage screen G0 on the display unit (not shown) of the information terminal 70 in response to user access. At this time, the information processing system 10 displays a login screen as shown in Figure 4 on the service usage screen G0 as the initial screen. The information processing system 10 performs user authentication based on the user ID and password entered by the user, and if it determines that the user is legitimate, it permits the user to use the sales information creation service.

[0066] The information processing system 10, in response to granting permission to the user, makes the service usage screen G0 function as a graphical user interface (GUI) for accepting various operations from the user. Furthermore, the information processing system 10, together with the AI ​​server 50 and the information terminal 70, starts the user support processing shown in Figure 5. In the information processing system 10, the processor 11 works in cooperation with the memory 13, storage 15, and communication interface 19 to execute the user support processing. Of the user support processing, the processing executed by the artificial intelligence 51 of the AI ​​server 50 corresponds to the information creation processing.

[0067] When user assistance processing begins, first, in S110 (where S represents a step), the processor 11 executes an instruction assignment process. By executing the instruction assignment process, the processor 11 functions as an instruction assignment unit 103 and provides the information creation instruction PRA to the artificial intelligence 51. The information creation instruction PRA includes the first instruction PR1, the second instruction PR2, the third instruction PR3, the fourth instruction PR4, and the fifth instruction PR5. In other words, the processor 11 functions as an instruction assignment unit 103 and provides the first instruction PR1, the second instruction PR2, the third instruction PR3, the fourth instruction PR4, and the fifth instruction PR5 to the artificial intelligence 51.

[0068] The first instruction PR1 is an instruction to the artificial intelligence 51 to perform a first process to identify the type of advertising space based on the attributes of the advertising medium and the input information from the user. The attributes of the advertising medium here are the attributes of the advertising medium determined by the media attribute determination unit 105. The input information from the user is the information input by the user to the artificial intelligence 51 in a conversation exchanged between the user and the artificial intelligence 51 via the conversation unit 101. The first process is, for example, if the determined attribute of the advertising medium is "television" and the input information from the user includes "exhibition," then the process identifies the type of advertising space as "event."

[0069] Furthermore, the first process may include a process of asking the user questions via the conversation unit 101 so that the user inputs information regarding the type of advertising space. The second instruction, PR2, is a directive to the artificial intelligence 51 to perform a second process in which it obtains basic information that can be used to create sales information from the user through conversation with the user. The basic information here is information that can be used to create sales information for the type of advertising space identified in the first process. For example, if the type of advertising space identified in the first process is "event," the basic information would include "event venue, event date, event area, number of years the event has been held, and number of attendees." In this case, the second process is to perform a conversation with the user in order to obtain each item of the basic information from the conversation with the user.

[0070] The second process may include a process that prompts the user via the conversation unit 101 to input multiple pieces of basic information corresponding to the type of advertising space identified in the first process, based on the media database DB2. The multiple pieces of basic information corresponding to the type of advertising space identified in the first process correspond to the candidate information in this disclosure.

[0071] Furthermore, the second process may include a process that terminates the acquisition of basic information from the user when predetermined information creation conditions are met. The information creation conditions may be met when predetermined minimum necessary basic information is acquired, or when the user inputs instructions for creating sales information.

[0072] Third instruction PR3 is an instruction to the artificial intelligence 51 to execute a third process, which creates sales information that includes the basic information obtained in the second process. For example, if the basic information obtained in the second process is "Yoyogi Park, Shibuya Ward (event venue), March 14th-15th, 2026 (event dates), Central Plaza (event area), 3 years (number of years the event has been held), 3000 people (number of attendees at the event)", the third process is to create sales information that lists this information in text format.

[0073] The fourth instruction PR4 is an instruction to the artificial intelligence 51 to execute a fourth process, which outputs the sales information created in the third process in a format that can be viewed by the user. The fourth process is, for example, the process of displaying the "sales information listed in text format" created in the third process on the display unit (not shown) of the information terminal 70. Alternatively, the fourth process may be, for example, the process of printing the "sales information listed in text format" created in the third process using a printer.

[0074] The fifth instruction PR5 is an instruction to the artificial intelligence 51 to execute the fifth process, which involves storing the sales information created in the third process in the information storage unit 107. The fifth process is, for example, the process of storing the "sales information listed in text format" created in the third process in the advertising space sales information database DB3.

[0075] In this way, when the information processing system 10 assigns an information creation instruction PRA to the artificial intelligence 51, the artificial intelligence 51 is configured to execute processing according to each of the instructions: the first instruction PR1, the second instruction PR2, the third instruction PR3, the fourth instruction PR4, and the fifth instruction PR5.

[0076] In S120, the processor 11 performs media attribute determination processing. By performing media attribute determination processing, the processor 11 functions as a media attribute determination unit 105 and determines the attributes of the advertising media related to the sales information to be created based on the user identification information of the logged-in user. The processor 11 transmits the attributes of the advertising media as a result of the determination to the artificial intelligence 51.

[0077] As mentioned above, user identification information includes the types of media associated with the user, such as television, web, radio, OTT, magazines, newspapers, and ODM. The types of media associated with the user correspond to the attributes of the advertising media related to the sales information being created. For example, if "television" is included in the user identification information, the attribute of the advertising media is determined to be "television." Alternatively, if "ODM" is included in the user identification information, the attribute of the advertising media is determined to be "ODM."

[0078] The media attribute determination process may be configured to be performed by the artificial intelligence 51 instead of the processor 11. For example, the processor 11 may first instruct the artificial intelligence 51 to perform the media attribute determination process. Subsequently, the artificial intelligence 51 may receive user identification information of the logged-in user from the information processing system 10 and determine the attributes of the advertising media related to the sales information to be created based on that user identification information.

[0079] In S130, the processor 11 executes the conversation screen display process. The conversation screen display process is the process of displaying the conversation screen (in other words, the chat screen) on the display unit (not shown) of the information terminal 70. Specifically, the processor 11 first instructs the artificial intelligence 51 to start a conversation inquiring with the user. Then, the processor 11 obtains an initial message from the artificial intelligence 51 and displays it on the information terminal 70 via the conversation screen. An example of an initial message for asking a question to the user is the first conversation C01 shown in Figure 6. At this stage, the conversation screen displays only the first conversation C01 from the conversation shown in Figure 6.

[0080] In S140, the processor 11 performs conversation input processing. Conversation input processing is the process of transmitting conversation input from the user via the information terminal 70 to the artificial intelligence 51. An example of conversation input from the user is the second conversation C02 shown in Figure 6.

[0081] In S150, the artificial intelligence 51 performs a first process based on the first instruction PR1 given in S110. That is, the artificial intelligence 51 performs a process to identify the type of advertising space based on the attributes of the advertising medium determined in S120 and the conversation (in other words, input information) entered by the user via the information processing system 10. For example, if the attribute of the identified advertising medium is "ODM" and the input information from the user includes "digital signage", the type of advertising space is identified as "outdoor digital".

[0082] In S160, the artificial intelligence 51 determines whether it was able to identify the type of advertising space. If it was able to identify the type of advertising space (positive determination), it proceeds to S180. If it was not able to identify the type of advertising space (negative determination), it proceeds back to S170.

[0083] In S170, the artificial intelligence 51 performs a conversation output process that outputs a conversation in which it asks questions to the user. Specifically, the artificial intelligence 51 transmits a conversation in which it asks questions to the user so that the user can input information about the type of advertising space. The information processing system 10 displays the received conversation as a conversation output by the artificial intelligence 51 on the conversation screen of the information terminal 70. At this time, a concrete example of a conversation in which it asks questions to the user is the third conversation C03 shown in Figure 6. In other words, by presenting the user with a message asking about the type of advertising space, the system guides the user to input information about the type of advertising space.

[0084] When S170 ends, the process returns to S140, and the processor 11 transmits the conversation input from the user via the information terminal 70 to the artificial intelligence 51. An example of the conversation input from the user at this time is the fourth conversation C04 shown in Figure 6.

[0085] In this way, the artificial intelligence 51 repeatedly executes the processes from S140 to S170 until it has identified the type of advertising space, and then proceeds to S180 once it has identified the type of advertising space.

[0086] In S180, the artificial intelligence 51 performs a process to identify multiple candidate pieces of information corresponding to the identified type of advertising space. Specifically, the artificial intelligence 51 extracts multiple pieces of basic information from the media database DB2 based on the attributes of the advertising media determined in S120 and the type of advertising space identified in S150. The artificial intelligence 51 identifies the extracted pieces of basic information as multiple candidate pieces of information. For example, if the type of advertising space identified in S150 is "outdoor digital signage," and the basic information corresponding to "outdoor digital signage" in the media database DB2 is "signage installation area, sales period, signage display size, number of signage units installed, and advertising display time (in other words, advertising display time in seconds)," then all of this basic information is identified as multiple candidate pieces of information.

[0087] Here, we will explain the media database DB2. The media database DB2 contains media information classified into multiple media types according to the attributes of the advertising medium. For example, as shown in Figure 7, the media database DB2 is composed of data in a format classified into multiple media types (media A, media B, ..., media Z).

[0088] A single media type has menu type information that is categorized into multiple menu types (in other words, multiple types of advertising slots). For example, as shown in Figure 8, the information for media A in the media database DB2 has menu type information in a data format that is categorized into multiple menu types (menu A1, menu A2, menu A3, ..., menu An).

[0089] Although not shown in the diagram, information for media types other than media A (such as media B and C) also similarly includes menu type information in a data format classified into multiple menu types.

[0090] A single menu type contains basic item information categorized into multiple basic items. For example, as shown in Figure 8, the information for menu A1 in the media database DB2 contains basic item information in a data format categorized into multiple basic items (item A1-1, item A1-2, ..., item A1-5). Similarly, the information for menu types other than menu A1 (menu A2, A3, menu An) also contains basic item information in a data format categorized into multiple basic items.

[0091] Although not shown in the diagram, information for media types other than media A (such as media B and C) also similarly includes basic item information in a data format classified into multiple basic items.

[0092] In S190, the artificial intelligence 51 performs a conversation output process that outputs a conversation in which it asks questions to the user. Specifically, the artificial intelligence 51 transmits a conversation in which it asks questions to the user to the information processing system 10 so that the specific content of the multiple candidate information identified in S180 is input from the user. The information processing system 10 displays the received conversation as a conversation output by the artificial intelligence 51 on the conversation screen of the information terminal 70.

[0093] In other words, in S190, the artificial intelligence 51 executes a process of presenting questions to the user in order to obtain basic information that can be used to create sales information from the user through conversation. Examples of questions to the user include questions that inquire about information corresponding to one of several candidate pieces of information from the basic information of the target advertising space. In this case, an example of a question to the user is the fifth conversation C05 shown in Figure 6. In other words, by presenting the user with a message that asks for the specific content of the basic information, the user is guided to input the basic information of the advertising space. Other specific examples of questions include questions such as, "Please tell me the signage installation area," and "Please tell me the signage display size."

[0094] Furthermore, the questions posed to users are not limited to asking about the specific details of multiple candidate information. Even if the information is not included in the multiple candidate information, if it can be used as sales information for the ad space, the questions may request such information. For example, the questions may ask users what target audience the ad space is most likely to reach (target information). Alternatively, the questions may ask users which types of advertisers the ad space and the types of ad spaces that place it are most compatible with (information on advertising industries). Alternatively, the questions may ask users what types of KPIs (Key Performance Indicators) the ad space is likely to contribute to in terms of expected advertising effectiveness (KPI information). Alternatively, the questions may request information that the user intends to include in the sales information (essential information).

[0095] In S200, the processor 11 performs conversation input processing. Conversation input processing is the process of transmitting conversation input from the user via the information terminal 70 to the artificial intelligence 51. An example of conversation input from the user is the sixth conversation C06 shown in Figure 6.

[0096] In S210, the artificial intelligence 51 determines whether the predetermined information creation conditions have been met. If the conditions have been met (positive determination), the process proceeds to S220; otherwise, it proceeds back to S190. The information creation conditions are pre-set to be met either by acquiring the minimum necessary basic information or by receiving instructions from the user to create sales information.

[0097] The minimum required basic information may be all of the multiple candidate information identified in S180, or it may be only some of the multiple candidate information identified in S180. When setting some of the multiple candidate information identified in S180 as the minimum required basic information, it is desirable to set the minimum required basic information so that it includes the items that are essential for promoting the target ad space. Note that the minimum required basic information may differ depending on the type of ad space.

[0098] Even if the minimum necessary basic information has not been obtained from the user, if the user enters an instruction to create sales information, the information creation condition will be determined to be met. An instruction to create sales information might be, for example, "Please create sales information using the information I have entered so far." Setting such a condition can prevent the user from being asked questions repeatedly for a long time, which would excessively increase the user's burden.

[0099] In S220, the artificial intelligence 51 creates sales information based on information obtained from the user. For example, when creating sales information for advertising slots for the "Spring New Life Support Campaign," it may create sales information as shown in Figure 9.

[0100] The information contained in sales information is basically composed of information obtained from users. However, the information contained in sales information is not limited to the exact wording of the information obtained from users, but may also include sales words generated based on the information obtained from users. In other words, sales words may be generated using the information obtained from users, and sales information may be created using the information obtained from users and the generated sales words.

[0101] For example, if the information obtained from a user includes the term "Shibuya Station," then publicly available information about "Shibuya Station" can be searched on the internet and other sources to collect "publicly available information about Shibuya Station." Then, sales keywords can be generated using the "publicly available information about Shibuya Station" obtained as a search result. Specifically, if the publicly available information about Shibuya Station includes the following, then sales information can be created using the information contained in this publicly available information: "Shibuya Station has an image of being 'for young people' and 'lively.' The average daily number of users of JR East's Shibuya Station is 248,505, and it ranks 5th in JR East's user rankings. The largest proportion of users are men in their 40s. The average daily number of users of Tokyo Metro's Shibuya Station is 134,314, and the largest proportion of users are women under 20."

[0102] Furthermore, the information used to generate sales words is not limited to publicly known information; it may also include privately known information. This privately known information may include, for example, knowledge or internal company information stored in an internal database. In other words, sales words may be generated using either publicly known or privately known information, or both.

[0103] The sales words generated in this way can be used to create sales information along with information obtained from users. Note that the sales words may also be phrases that highlight the selling points of the advertising space.

[0104] The sales information shown in Figure 9 represents sales information for a single advertising slot and is an example of sales information created using a pre-prepared template (format). The sales information created by the information processing system 10 is not limited to this format and can take any format. For example, sales information consisting only of text information may be created.

[0105] In S230, the artificial intelligence 51 executes a process to display a message asking whether or not the created sales information needs to be reviewed. Specifically, the artificial intelligence 51 transmits the 21st conversation C21 shown in Figure 6 to the information processing system 10. The information processing system 10 displays the received 21st conversation C21 as a conversation output by the artificial intelligence 51 on the conversation screen of the information terminal 70.

[0106] In S240, the artificial intelligence 51 determines whether the user has requested confirmation of sales information. If there is a request for confirmation (positive determination), it proceeds to S250; if there is no request for confirmation (negative determination), it proceeds to S260. For example, if the user inputs the 22nd conversation C22 shown in Figure 6, it is determined that there is a request for confirmation from the user. Alternatively, if the user inputs the message, "I do not need to see sales information," it is determined that there is no request for confirmation from the user.

[0107] In S250, the artificial intelligence 51 performs a process to transmit the created sales information to the information processing system 10. The information processing system 10 performs a process to display the received sales information on the display unit of the information terminal 70. The information processing system 10 may, for example, display the sales information in a display area of ​​the information terminal 70 that is separate from the display area of ​​the conversation screen. Alternatively, the information processing system 10 may temporarily suspend the display of the conversation screen on the display unit of the information terminal 70 and display the sales information instead of the conversation screen.

[0108] In S260, the artificial intelligence 51 executes a process to display a message asking whether or not to save the created sales information to the advertising space sales information database DB3. Specifically, the artificial intelligence 51 transmits the 23rd conversation C23 shown in Figure 6 to the information processing system 10. The information processing system 10 displays the received 23rd conversation C23 as a conversation output by the artificial intelligence 51 on the conversation screen of the information terminal 70.

[0109] In S270, the artificial intelligence 51 determines whether the user has requested to save sales information. If there is a request to save (positive determination), it proceeds to S280. If there is no request for confirmation (negative determination), it terminates the user support process. For example, if the 24th conversation C24 shown in Figure 6 is entered by the user, it is determined that there is a request for saving from the user. Alternatively, if the message "Saving sales information is not necessary" is entered by the user, it is determined that there is no request for saving from the user.

[0110] In S280, the artificial intelligence 51 performs a process to transmit the created sales information to the information processing system 10. The information processing system 10 then performs a process to store the received sales information in the advertising space sales information database DB3. As a result, the created sales information is stored in the advertising space sales information database DB3 in the storage 15.

[0111] The information processing system 10 can, in response to a user's request, read sales information stored in the advertising space sales information database DB3 and display it on the display unit of the information terminal 70.

[0112] Furthermore, the information processing system 10 may also execute a process to output sales information in PowerPoint format in response to a user's request. In other words, when the 24th conversation C24 shown in Figure 6 is input by the user, the process of storing the sales information in the advertising space sales information database DB3 and the process of outputting the sales information in PowerPoint format may be executed in parallel.

[0113] [1-4. Effects] According to the embodiments described in detail above, the following effects can be obtained. (1a) The information processing system 10 in the user support system 1 is configured such that the media attribute determination unit 105 automatically determines the attributes of the advertising medium based on user identification information, and further acquires information through dialogue with artificial intelligence 51 via the conversation unit 101.

[0114] As a result, the information processing system 10 can extract information from users based on the vast knowledge and objective perspective of the artificial intelligence 51, compared to when users provide information solely based on their own knowledge. Consequently, the information processing system 10 can suppress biases in the content and quality of sales information caused by differences in users' experience and knowledge levels, and create uniform and high-quality sales information. In other words, the information processing system 10 achieves the effect of "uniformity of quality and suppression of bias" when creating sales information.

[0115] (1b) The information processing system 10 is configured to select and present questions corresponding to the identified type of advertising space from the candidate information database (in other words, the media database DB2) in the stepwise processing (first to third processing) by the instruction issuing unit 103. This reduces the need for the user to consider and decide for themselves what items should be promoted in that type of advertising space. By using such an information processing system 10, the user can provide comprehensive media information to the information processing system 10 through passive responses.

[0116] Therefore, when the information processing system 10 acquires information from users to be used in creating service information, it can suppress the loss of information and reduce the psychological and time burden on users during the input process. In other words, when the information processing system 10 creates sales information, it achieves the effect of "comprehensive information coverage and reduced input burden."

[0117] (1c) The information processing system 10 uses an information creation condition that terminates the acquisition of information from the user when either the objective condition of "acquisition of the minimum necessary information" or the subjective condition of "creation instruction from the user" is met.

[0118] As a result, the information processing system 10 can ensure comprehensive information coverage while suppressing excessive dialogue and quickly generating sales information without compromising practical speed. In other words, the information processing system 10 achieves both speed and flexibility when generating sales information.

[0119] (1d) The information processing system 10 is configured such that the artificial intelligence 51 generates "sales words" by combining contextual information (information contained in the conversation) obtained from the entire process of the dialogue between the user and the artificial intelligence 51 with publicly known external information.

[0120] As a result, the information processing system 10 can create sales information that goes beyond a mere list of specifications, incorporating market trends and media characteristics to create highly persuasive appeals. In particular, it can present potential strengths that users themselves have not been able to articulate, based on objective insights.

[0121] Therefore, according to the information processing system 10, it is possible to create sales information that maximizes the value of the advertising space. In other words, the information processing system 10 has the effect of "improving appeal and complementing expertise" when creating sales information.

[0122] (1e) The information processing system 10 is configured to output sales information created by the artificial intelligence 51 in a format that can be viewed by users, and to store and accumulate it in the information storage unit 107. This enables the information processing system 10 to quickly verify the created sales information and to share and reuse high-quality sales information knowledge throughout the organization. Therefore, the information processing system 10 can contribute to the standardization and efficiency of the entire advertising sales activity.

[0123] [1-5. Correspondence of Terms] In this embodiment, the media database DB2 corresponds to an example of a candidate information database in this disclosure.

[0124] [2. Other Embodiments] While embodiments of this disclosure have been described above, it goes without saying that this disclosure is not limited to the embodiments described above and can take various forms.

[0125] (2a) In the above embodiment, the sales information shown in Figure 9 is an example of sales information created by the information processing system of the present disclosure, but the format of the generated sales information is not limited to this. For example, the sales information may include images, audio, video, etc., in addition to text information.

[0126] Furthermore, the information processing system may include a search function that searches for sales information that meets predetermined search criteria from among multiple sales information (in other words, multiple sales information created in the past) stored in the advertising space sales information database DB3. For example, the information processing system may present the information processing system administrator with sales information as shown in Figure 10 as a result of the search function. This sales information is presented in text format, showing the basic information for each of the multiple advertising spaces, and can assist the information processing system administrator in the comparative review process.

[0127] (2b) In the above embodiment, as an example of a conversation between a user and artificial intelligence, the case where the input information from the user is text information (see Figure 6) was described, but the input information from the user is not limited to text information. For example, the information processing system may obtain images, audio, videos, etc., from the user as input information in addition to text information. Also, when the artificial intelligence outputs input information to the conversation unit, it is not limited to text information. For example, in addition to text information, it may output audio.

[0128] (2c) In the above embodiments, television, web, radio, OTT, magazines, newspapers, and ODM were listed as examples of advertising media attributes, but the attributes of advertising media are not limited to these. In other words, even if the attributes of advertising media are other than the examples above, if there is a need to create sales information for advertising space on the advertising media, sales information can be created using the information processing system of this disclosure.

[0129] (2d) In the above embodiments, the users of the information processing system of the Disclosure were listed as a company as a media owner, its employees, a business operator commissioned by a media owner, and the employees of that business operator, but the users are not limited to these. For example, an individual who owns advertising media may be a user of the information processing system of the Disclosure.

[0130] (2e) In the above embodiments, the present disclosure has been described in a form in which it is implemented as an information processing system 10, but the present disclosure is not limited to such a form. The present disclosure may be implemented, for example, in the form of an information processing method that has the same effects as the information processing system 10.

[0131] Alternatively, this disclosure may be implemented in the form of a computer program that causes a computer to function as an instruction issuing unit, a conversation unit, and a media attribute determination unit in the information processing system 10.

[0132] (2f) The functions of one component in the above embodiment may be distributed among multiple components, or the functions of multiple components may be integrated into one component. Also, some of the configurations of the above embodiment may be omitted. Also, at least some of the configurations of the above embodiment may be added to, replaced with, or otherwise adapted to the configurations of other above embodiments. [Explanation of symbols]

[0133] 1...User support system, 10...Information processing system, 11...Processor, 13...Memory, 15...Storage, 19...Communication interface, 50...Server, 51...Artificial intelligence, 70...Information terminal, 71...User interface, 101...Conversation unit, 103...Instruction issuing unit, 105...Media attribute determination unit, 107...Information storage unit.

Claims

1. An information processing system that creates sales information for advertising space in advertising media, An instruction issuing unit that gives information creation instructions to the artificial intelligence to cause the artificial intelligence to perform information creation processing, A conversation unit that receives input from the user of the information processing system and transmits it to the artificial intelligence, and receives input from the artificial intelligence and transmits it to the user, thereby performing information transmission between the user and the artificial intelligence, A media attribute determination unit reads user identification information of logged-in users based on a user database containing information of users registered to use the aforementioned information processing system, and determines the type of media associated with the user included in the user identification information as an attribute of the advertising media. Equipped with, The instruction issuing unit, A first instruction issuing unit gives the artificial intelligence a first instruction to perform a first process to identify the type of advertising space based on the attributes of the advertising medium and the input information entered by the user via the conversation unit, A second instruction unit gives the artificial intelligence a second instruction to perform a second process in which the artificial intelligence performs a second process in which it obtains basic information from the user through conversation with the user that can be used to create sales information for the type of advertising space identified in the first process, A third instruction issuing unit gives the artificial intelligence a third instruction to cause the artificial intelligence to perform a third process to create the sales information that includes the basic information obtained in the second process, Equipped with, Information processing system.

2. The information processing system according to claim 1, The first process includes a process of asking the user via the conversation unit questions so that information regarding the type of advertising space is input from the user. Information processing system.

3. An information processing system according to claim 1 or claim 2, The second process includes a process of asking the user via the conversation unit questions the user so that the user inputs the multiple candidate pieces of information that can serve as basic information for each type of advertising space, based on a candidate information database in which multiple candidate pieces of information that can serve as basic information are stored for each type of advertising space. Information processing system.

4. The information processing system according to claim 3, The second process includes a process to terminate the acquisition of the basic information from the user when predetermined information creation conditions are met. The conditions for creating the aforementioned information are met when the minimum necessary basic information is obtained in advance, or when the user inputs instructions for creating the aforementioned sales information. Information processing system.

5. An information processing system according to claim 1 or claim 2, The third process includes a process for creating the sales information, which includes, in addition to the basic information obtained in the second process, information contained in the conversation with the user. Information processing system.

6. The information processing system according to claim 5, The third process includes generating sales words that indicate the selling points of the advertising space using the basic information obtained in the second process and information related to the basic information, and creating sales information that includes the sales words. Information processing system.

7. An information processing system according to claim 5, The instruction issuing unit further, A fourth instruction unit gives a fourth instruction to the artificial intelligence to cause it to perform a fourth process, which outputs the sales information created in the third process in a format that can be viewed by the user. Equipped with, Information processing system.

8. The information processing system according to claim 5, The system includes an information storage unit that stores the sales information created by the artificial intelligence, The instruction issuing unit further, A fifth instruction unit gives the artificial intelligence a fifth instruction to perform a fifth process in which the sales information created in the third process is stored in the information storage unit. Equipped with, Information processing system.

9. A computer program for causing a computer to function as the instruction issuing unit, the conversation unit, and the media attribute determination unit in the information processing system described in Claim 1.

10. An information processing method, which is performed by a computer to create sales information for advertising space in an advertising medium, This involves giving the artificial intelligence information creation instructions to perform information creation processing, The information processing method receives input from the user and transmits it to the artificial intelligence, and receives input from the artificial intelligence and transmits it to the user, thereby performing information transmission between the user and the artificial intelligence. Based on a user database containing information of users registered to use the aforementioned information processing method, the user identification information of the logged-in user is read, and the type of media associated with the user included in the user identification information is determined as an attribute of the advertising media. Equipped with, Giving the aforementioned information creation instructions to the artificial intelligence means A first instruction is given to the artificial intelligence to perform a first process of identifying the type of advertising space based on the attributes of the advertising medium and the input information entered by the user, The second instruction is given to the artificial intelligence to perform a second process in which basic information that can be used to create sales information for the type of advertising space identified in the first process is obtained from the user through a conversation with the user, and the artificial intelligence is instructed to perform this second process. A third instruction is given to the artificial intelligence to cause it to perform a third process that creates the sales information including the basic information obtained in the second process, Equipped with, Information processing methods.

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