Speed ​​control device, speed control method, and program

Abstract

To provide a speed control device, speed control method and program, which allow for enhancing visibility of an advertisement according to the situation.SOLUTION: A speed control device 40 according to an embodiment comprises an advertisement information reception unit 42 for acquiring advertisement information displayed on an advertisement display unit 321 provided on a mobile vehicle, and a control unit 45 for controlling speed of the mobile vehicle on the basis of the advertisement information.SELECTED DRAWING: Figure 12A

Description

[[Technical Field]]

[0001] The present invention relates to a speed control device, a speed control method, and a program. [[Background Art]]

[0002] Many devices that display advertisements, such as signage terminals, are found throughout urban areas. Various methods for displaying advertisements have been devised.

[0003] For example, in Patent Document 1, an advertisement data transmission unit wirelessly transmits digitized advertisement data to a vehicle , a receiver installed in the vehicle receives the advertisement data, and an advertisement display device installed in the vehicle describes a system that displays the received advertisement data. With this configuration, the system displays advertisements to people outside the vehicle.

[0004] Also, Patent Document 2 describes a system that displays advertisement video on a display monitor in a passageway based on information about people in the passageway, such as those in underground shopping malls or arcaded streets. Further, Patent Document 3 describes an information display device that causes display data for promotional advertisements to be displayed on a display of an automobile when the speed of the automobile is zero, and sets the display to a non-display state when the speed is not zero. [[Prior Art Documents]] [[Patent Documents]]

[0005] [[Patent Document 1]] Japanese Unexamined Patent Application Publication No. 2002-063482 [[Patent Document 2]] Japanese Unexamined Patent Application Publication No. 2007-034585 [[Patent Document 3]] Japanese Examined Patent Application Publication No. 07-080435 [[Summary of the Invention]] [[Problem to be Solved by the Invention]]

[0006] The present invention relates to a speed control device and a speed control method that can enhance the visibility of advertisements depending on the situation. The purpose is to provide laws and programs. [Means for solving the problem]

[0007] A speed control device according to one aspect of the present invention is an advertising control device that displays an advertisement on an advertising display unit provided on a moving object. An advertising information acquisition unit that acquires advertising information, and a control unit that controls the speed of the moving object based on the advertising information. It is equipped with a section.

[0008] A speed control method according to one aspect of the present invention involves displaying an advertisement on an advertising display unit provided on a moving object. The steps include obtaining advertising information and controlling the speed of a moving object based on the advertising information. A method for controlling speed.

[0009] A program according to one aspect of the present invention is an advertisement displayed on an advertising display unit provided on a mobile device. The steps include obtaining advertising information and controlling the speed of a moving object based on the advertising information. It is something that is executed by a computer. [Effects of the Invention]

[0010] The present invention provides a speed control device that can enhance the visibility of advertisements depending on the situation, and speed A control method and program can be provided. [Brief explanation of the drawing]

[0011] [Figure 1A] This is a block diagram showing an example configuration of the display system according to Embodiment 1. [Figure 1B] This is a block diagram showing an example configuration of the imaging device according to Embodiment 1. [Figure 1C]It is a block diagram showing a configuration example of the advertisement display device according to the first embodiment. [Figure 1D] It is a block diagram showing a configuration example of the control unit according to the first embodiment. [Figure 2] It is a table showing an example of advertisement information stored in the DB according to the first embodiment. [Figure 3A] It is a flowchart showing an example of processing of the display control device according to the first embodiment. [Figure 3B] It is a flowchart showing an example of processing of the display control device according to the first embodiment. [Figure 4] It is a table showing an example of target speeds corresponding to movement degrees of advertisements, which is stored in the DB according to the first embodiment. [Figure 5] It is a flowchart showing an example of processing of the display control device according to the first embodiment. [Figure 6] It is a table showing an example of target speeds corresponding to advertisement display times, which is stored in the DB according to the first embodiment. [Figure 7] It is a table showing an example of target speeds corresponding to advertisement display modes, which is stored in the DB according to the first embodiment. [Figure 8A] It is a schematic diagram showing an example of an advertisement display mode according to the first embodiment. [Figure 8B] It is a schematic diagram showing another example of an advertisement display mode according to the first embodiment. [Figure 9] It is a flowchart showing an example of processing of the display control device according to the first embodiment. [Figure 10A] It is a schematic diagram showing another example of an advertisement display mode according to the first embodiment. [Figure 10B] It is a schematic diagram showing another example of an advertisement display mode according to the first embodiment. [Figure 11] It is a flowchart showing an example of processing of the display control device according to the first embodiment. [Figure 12A] It is a block diagram showing a configuration example of the speed control system according to the second embodiment. [Figure 12B]This is a block diagram showing an example configuration of an advertising display device according to Embodiment 2. [Figure 12C] This is a block diagram showing an example of the configuration of the control unit according to Embodiment 2. [Figure 13A] This is a table showing an example of a target speed corresponding to the display time of an advertisement, stored in the DB according to Embodiment 2. [Figure 13B] This is a table showing an example of target speeds corresponding to the advertisement display format, stored in the DB according to Embodiment 2. [Figure 14] This flowchart shows an example of the processing of an advertising control device according to Embodiment 2. [Modes for carrying out the invention]

[0012] Embodiment 1 Hereinafter, Embodiment 1 of the present invention will be described with reference to the drawings. In Embodiment 1, This is an example of controlling an advertising display device mounted on the exterior of a train (for example, on the side or rear of the train body). Let me explain. When the display control method of the present invention is executed as a program, the display system The computer in the display control unit executes the program. Also, the display system... From now on, the vehicle to which the advertisement is attached (the advertising vehicle) will be referred to as "the vehicle."

[0013] Figure 1A is a block diagram showing a conceptual configuration example of the display system S1. S1 comprises an imaging device 11, an advertising display device 12, and a display control device 20. The following is a determination system. Let's describe each component of stem S1.

[0014] The imaging device 11 generates video data by photographing the outside of the vehicle using one or more cameras. It is a camera. The imaging device 11 is capable of capturing detailed information of a person viewing the advertising display device 12. It is preferable that the imaging device 11 be mounted on the vehicle body at a position and angle such that the imaging device 11 is For example, a visible light camera would also work, but this is not the only example.

[0015] Figure 1B is a block diagram showing an example configuration of the imaging device 11. As shown in Figure 1B, The imaging device 11 includes a lens unit 111, an image sensor 112, and a video transmission unit 113. The lens unit 111 is an optical element involved in shooting, and the image sensor 112 captures the image. The video signal is converted into an electrical signal. The video transmission unit 113 receives the video signal converted by the image sensor 112. The image signal is transmitted to the display control device 20. In this example, the image captured by the imaging device 11 is the video. The data is video, but still images can also be captured as video data.

[0016] The advertisement display device 12 can switch the advertisement it displays under the control of the display control device 20. This is a digital signage that can do the following: As described below, the advertising display device 12 can see the vehicle. Depending on the information of the person driving, the vehicle's location, and the vehicle's driving status, The displayed advertisements will change.

[0017] Figure 1C is a block diagram showing an example configuration of the advertising display device 12. The advertising display device 12 has a display unit 121 and an advertising receiving unit 122. The display unit 121 is The advertising receiving unit 122 is a medium that displays the received advertising data in a manner visible to a person. Here, it has a display. As described later, the display unit 121 displays video and multiple still images. An advertisement consisting of either a still image or a single still image is displayed. The advertisement receiving unit 122 is a display control device. Receive advertising data from 20.

[0018] Returning to Figure 1A, let's continue the explanation. The display control device 20 takes video data from the imaging device 11. In addition to gaining benefits, by acquiring information about the vehicle's movement (driving information), advertising display devices Select an advertisement to be displayed in 12, and output the selected advertisement data to the advertisement display device 12. The display control device 20 includes a video receiving unit 21, a driving information acquisition unit 22, a DB (Data Base) 23, and a wide It has a notification transmission unit 24 and a control unit 25. The details of each part will be described below.

[0019] The video receiving unit 21 receives the video signal transmitted from the video transmitting unit 113 of the imaging device 11. This is a hardware interface. The video receiving unit 21 receives the video signal and controls the control unit 2 Output to 5.

[0020] The driving information acquisition unit 22 acquires vehicle location information and speed information as vehicle driving information. This location information includes not only the current location but also future location information (planned route). It may also include (t). The driving information acquisition unit 22 acquires, for example, the speed of the vehicle. This driving information is obtained from sensors and the car navigation system, which provides vehicle location information. It's fine to gain something from it, and it's also fine to obtain this driving information by connecting to the internet. However, the driving information that the driving information acquisition unit 22 can acquire is not limited to these.

[0021] DB23 is a database that stores advertising data that can be displayed by the advertising display device 12. DB23 uses flash memory, memory cards, and HDDs (Hard Disk Drives). It is a recording medium such as rive. Also, DB23 can be installed outside the advertising display device 12. In this case, the advertising display device 12 is connected to DB23 via an information transmission / reception unit (not shown). Alternatively, you may retrieve the data stored in DB23. DB23 is associated with advertising data. The characteristic information of the advertisement is stored there. In this example, the characteristic information is that the advertisement is targeted and Location attributes and person attributes, degree of ad movement, ad display priority (hereinafter simply referred to as priority and This includes, but is not limited to, the characteristic information stored in DB23. I will explain that later.

[0022] Furthermore, DB23 also tells you what kind of location the vehicle is in (i.e., what kind of This example stores the map information necessary to determine whether it has a location attribute. The map information includes the type of area (office district, residential area, commercial district, educational district, etc.) and specific areas. Information indicating this is shown. Specific areas are, for example, permitted zones for all or specific advertisements. It may be a region or a restricted area. Alternatively, it may be along a specific bus or rail line or national highway. It may also be a linear region.

[0023] Furthermore, DB23 determines whether an object in the video is a person or not in the video analysis described later. The information necessary for that determination, and the information necessary for determining the person's attributes (personal attributes), It is stored as information for judgment. In this example, the person attribute is a person above a certain age (for example) Based on attributes such as whether the person is an adult, a person under a certain age (e.g., a minor), gender, occupation, etc. These are attributes. The information used for determination includes the person's gender, height, age, etc., in order to determine the person's attributes. Information used to determine a person's physical characteristics, such as their build, as well as the clothes and accessories they are wearing. This includes information for identifying decorative items, etc.

[0024] Furthermore, DB23 is controlled by the display control unit 256 to display on the advertising display device 12. The advertisement information and its display time are stored as a log. This log is controlled by the display control unit. 256 is updated each time it decides which ad data to display. Also, DB23 contains: This section stores various thresholds and other parameters used in the judgment process described later.

[0025] The advertising transmission unit 24 is a hardware interface that transmits the advertising data selected by the control unit 25. This is the face. The advertising transmission unit 24 outputs the received advertising data to the advertising display device 12.

[0026] The control unit 25 receives the video signal from the video receiving unit 21 and the driving information acquisition unit 22. Using row information, the appropriate advertisement is selected from DB23, and the advertisement data is sent to the advertisement transmission unit 24. The output is sent to the advertising display device 12 via [a specific method / device].

[0027] Figure 1D is a block diagram of the control unit 25. The control unit 25 includes memory 251 and I / O (In It has a put / Output) unit 252 and an information processing unit 253.

[0028] Memory 251 is composed of volatile memory, non-volatile memory, or a combination thereof. Memory 251 is not limited to one, but may be provided in multiple units. Note that volatile memory is For example, DRAM (Dynamic Random Access Memory), SRAM (Static Random Access Memory) It may also be RAM (Random Access Memory) such as Access Memory. Non-volatile memory For example, PROM (Programmable ROM), EPROM (Erasable Programmable ROM) (Read-only memory) or Flash memory may also be used.

[0029] Memory 251 is used to store one or more instructions. Here, one or more instructions are The software modules are stored in memory 251. The information processing unit 253 is 1 By reading and executing the above instructions from memory 251, the following processing can be performed. ru.

[0030] The I / O unit 252 is a hardware interface that performs information input and output with the outside of the control unit 25. This is the face. In this embodiment, the control unit 25 includes a video receiving unit 21, a driving information acquisition unit 22, It is connected to DB23 and the advertisement transmission unit 24, and information is transmitted to them via the I / O unit 252. Perform input and output as needed.

[0031] The information processing unit 253 includes a CPU (Central Processing Unit) and an MPU (Micro Processing Unit). g Unit), FPGA (Field-Programmable Gate Array), DSP (Digital Signal Proc. Any processor such as an essor, ASIC (Application Specific Integrated Circuit) It consists of the above. Note that the memory 251 is located outside the information processing unit 253. Furthermore, this may include those built into the information processing unit 253.

[0032] The information processing unit 253 reads software (computer programs) from memory 251. By performing the operation, the video determination unit 254, the position attribute determination unit 255, and the display control unit 25 It implements functions such as those listed in item 6. The following describes each of these functions.

[0033] The video determination unit 254 uses the determination information stored in the aforementioned DB23 to determine the video receiving unit 2 The information of the person appearing in the video captured by the imaging device 11, which was received by 1, is derived. The information about the people included is the number of people shown in the video, the location of each person, and the details of each person's background. This is information such as attributes. Details of the method for determining this person will be determined by appropriately using publicly known techniques. can.

[0034] The position attribute determination unit 255 uses the vehicle's position information acquired by the driving information acquisition unit 22 and the aforementioned D Using the map information stored in B23, the positional attributes of the vehicle's current location are derived. This identifies the vehicle's location information within the map data and determines the location attributes of that location. By identifying the location, we can derive location attribute information.

[0035] The display control unit 256 receives vehicle speed information acquired by the driving information acquisition unit 22, and the video determination unit 25 Person information in the video derived by 4, or the current position of the vehicle derived by the position attribute determination unit 255 Using at least one of the location attributes, select the appropriate ad data stored in DB23. Select the desired option and display it on the advertisement display device 12. The specific details of this process will be described later. Furthermore, the display control unit 256 determines the advertising information to be displayed on the advertising display device 12 and its The displayed time is stored as a log in DB23.

[0036] Figure 2 shows an example of advertising information in the displayable advertising data stored in DB23. This is the case. Figure 2 shows the labels for advertisements: Advertisements A1-A3, B1, C1, C2, D 1. D2 is shown, and the characteristic information includes the degree of advertising activity, the attributes of the target person, and position. The placement attributes and priority are shown. Here, advertisements A1 to A3 relate to the same office supply A. These are advertisements, and advertisement B1 is an advertisement about company B. Also, advertisements C1 and C2 are both... Also, stores located near residential area C in a specific area (for example, supermarkets, etc.) Advertisements (including at least one of the following: shopping centers, pharmacies, and restaurants) Therefore, advertisements D1 and D2 are advertisements for the same alcohol D.

[0037] Furthermore, the characteristics of each advertisement are as follows: "Advertising activity level" is the activity level of each advertisement. This indicates the duration or percentage for which still images are displayed. In Figure 2, there are three categories: "Low," "Medium," and "High." There are different levels. As you go from "Low" to "Medium" to "High," the degree of ad activity increases. This will increase. In this example, if the "ad activity level" is "low", the ad will be 1 It consists of still images, meaning there is no movement in the advertisement display. The "degree of movement in the advertisement" is "medium". If this is the case, the advertisement consists of multiple still images, and the still images are separated by a interval of 1 to several seconds. This means that it will switch to video. If the "Ad activity level" is "High", the ad will be video. It consists of elements that mean the advertisement is constantly running.

[0038] Furthermore, the "personal attributes" in the characteristic information indicate the attributes of the person targeted by the advertisement. In Figure 2, There are four types available: "For office workers," "For housewives / househusbands," and "For adults." "For" and "For housewives / househusbands" are targeted at people of a specific age group, and especially "For office workers" "Ke" refers to people wearing business or office attire such as suits. "For adults" refers to products targeted at adults and older, and aims to suppress advertising to minors. This relates to preferred goods, etc.

[0039] Furthermore, the "location attribute" in the characteristic information indicates the nature of the area targeted by the advertisement, as shown in the figure. In version 2, three types are available: "Office District," "Residential Area C," and "Commercial District." "Office district," "residential area," and "commercial district" refer to areas with office buildings, residential areas, commercial facilities, and entertainment venues, respectively. This refers to an area with many restaurants, and "Residential Area C" is, as mentioned above, a residential area in a specific region. This indicates.

[0040] Furthermore, the "priority" of the characteristic information, as described later, is determined by the fact that multiple advertisements were selected to be displayed. This setting determines which advertisements are prioritized for display in certain situations. In Figure 2, "Low," There are three levels: "Medium," "High," and "Medium." "Medium" has a higher priority than "Low." " has a higher priority than "low" and "medium".

[0041] Advertisements A1-A3 have the following characteristics: target audience is "office workers", location is "office district", priority is They all share the "medium" category. However, the "degree of movement of the advertisements" differs between advertisements A1, A2, and A3. These are labeled "low," "medium," and "high," and are all different from each other. Advertisement B1 is "Advertisement "Movement level" is "High", person attribute is "Suitable for office workers", location attribute is "Office district", priority The value is "low". Advertisements C1 and C2 have the person attribute "for housewives / househusbands" and the location attribute "home". "Residential area" and "high priority" are common. However, "advertising activity level" is different for ad C1. C2 is categorized as "low" and "medium," and they are distinct from each other.

[0042] The above characteristic information is generated by a device outside the display control device 20 and then sorted by DB23. You may submit it, or the control unit 25 may analyze the advertising data and make a determination, and then classify it in DB23. You may submit it. Below, using the example of information shown in Figure 2, the advertisement executed by the display control unit 256 will be displayed. Several examples of the selection process will be described below.

[0043] (1A) First, the display control unit 256 uses the vehicle's location information and the person's information to store in DB23. This document describes an example in which appropriate advertising data is selected from the collected advertising data and displayed on the advertising display device 12. ru.

[0044] Figures 3A and 3B are flowcharts showing an example of the process performed by the display control device 20. Next, the processing of the display control device 20 will be explained with reference to Figures 3A and 3B. First, the video receiver The signal unit 21 acquires video data from the imaging device 11, and the driving information acquisition unit 22 acquires driving information Location information is acquired as part of the process (step S11).

[0045] The video determination unit 254 uses the determination information to determine the person information (especially the person's attributes) in the video. The result is derived (step S12). The video determination unit 254 determines that there is only one person in the video. If so, the person's attributes are derived as the person's attributes in the video. Section 254, when multiple people are visible in the video, determines that there are more than a predetermined number of people among those visible. If it is determined that there are minors in the video at a certain percentage or higher, the term "minor" will be used. This is derived as a person attribute. Note that "minor" is used to derive this as a person attribute. The threshold values ​​for a predetermined number of people or a predetermined percentage are stored in DB23, and the video determination unit 2 54 performs the judgment using that threshold. In this example, the threshold is set to "1 person", and the video judgment unit 254 If it is determined that there is one or more minors among the people shown, then "minors The term "minor" is derived as a person attribute in the video. If it is not derived as an attribute, the video determination unit 254 determines the person with the most people among multiple people. Common attributes of objects are derived as human attributes in the video. In this way, video analysis is performed. Unit 254 functions as a person attribute determination unit that determines the attributes of a person.

[0046] The position attribute determination unit 255 determines the vehicle's position information acquired by the driving information acquisition unit 22, The position attribute of the vehicle's current position is derived. The display control unit 256 retrieves the advertisement stored in DB23. From the data, the position attribute that matches the position attribute derived by the position attribute determination unit 255 is selected as characteristic information. Select the information you have as potential advertisements (Step S13).

[0047] The display control unit 256 determines that among the advertisement candidates selected in step S13, the video determination unit 254 The derived person attributes correspond to the person in the video (that is, the person attributes in the ad candidate correspond to the person in the video). It is determined whether there is an item that matches the attribute (step S14). If there is an ad candidate with person attributes that match the person attributes in the video, then that ad candidate will It can be said that the most suitable region and person for display exist in this situation.

[0048] Among the selected ad candidates, those corresponding to the person attributes in the video derived by the video determination unit 254 If there is a (Yes in step S14), the display control unit 256 displays the corresponding ad candidate. The display is controlled based on the priority of (step S15). Specifically, the display system Unit 256 sends the advertising data of the advertising candidates to the advertising display device 12 via the advertising transmission unit 24. I believe it. The advertising display device 12 displays the advertising data.

[0049] The display control unit 256 displays only one corresponding ad candidate if there is only one. The display control unit 256 will determine if there are multiple corresponding ad candidates and each ad candidate has a different priority. Advertisement candidates with high priority are displayed preferentially. The display control unit 256 uses this priority table to display advertisements. For example, one of the following methods can be used to demonstrate this. • Display only the ad candidates with the highest priority. • High-priority ad candidates are given a longer duration than low-priority ad candidates within a specified period. Display the time • High-priority ad candidates are viewed more frequently than low-priority ad candidates within a specified period. Show a large number • In the display unit 121 (display), high-priority and low-priority ad candidates are displayed simultaneously. When displaying ads, the display area for high-priority ad candidates is larger than that for lower-priority ones. Kikusuru If multiple ad candidates have the same priority, the display control unit 256 will display the ad as follows: Control the display. In multiple ad candidates, target different audiences (products, services, companies, etc.). If an advertisement is included, the display control unit 256 will display the ad candidates for each target. For example, the display control unit 256 displays different target advertisement candidates within a predetermined period. You can also make them display for the same amount of time or the same number of times, or each You can also make the display area the same.

[0050] Furthermore, multiple ad candidates are advertisements about the same subject, but their "level of engagement" differs. If such an advertisement is present, the display control unit 256 will control the display frequency and display area of ​​the advertisement. The supplementary advertisements may be displayed equally. Alternatively, the display control unit 256 may select from among the advertisement candidates. Depending on the situation, you may select and display one option. This selection method will be explained later in (1B). ru.

[0051] Returning to Figure 3A, let's continue the explanation. In the determination in step S14, among the selected ad candidates... If there is no corresponding person attribute in the video derived by the video determination unit 254 (step S No. 14), the display control unit 256 performs the following process. The display control unit 256 then Not limited to selected ad candidates, the ad data stored in DB23 includes the attributes of people in the video. Whether or not there is a corresponding (i.e., whether the person's attributes in the advertisement match the person's attributes in the video) Determine (step S16). In step S16, determine the person whose attributes match those of the person in the video. If ads with object attributes are stored in DB23, it is best to display those ad candidates. It can be said that such a person exists in this situation.

[0052] Among the advertising data stored in DB23, the video determination unit 254 derived the person attributes in the video. If there is a corresponding item (Yes in step S16), the display control unit 256 will display the corresponding Control the display of ad data based on its priority (step S17). The display method based on the previous step is the same as in step S15, so the explanation is omitted. The ads displayed in S17 are not as prominent as the ads displayed in step S15, but the vehicle is positioned It can be said that this is an advertisement that is appropriate for the situation in which it is placed.

[0053] Among the advertising data stored in DB23, the video determination unit 254 derived the person attributes in the video. If there is no corresponding item (No. in step S16), the display control unit 256 will display an advertisement display. By not sending advertising data to location 12, the system controls the display of ads to stop (Station 12) (S18)

[0054] The display control unit 256 then displays the advertisement that was decided to be displayed in steps S15 and S17. The information and its display time are stored as a log in DB23. Also, in step S18 If there is a period during which ads are not displayed, that period of ad-free display should also be recorded in the log. Store in B23.

[0055] The specific examples of the processes shown in Figures 3A and 3B will be further explained using the example in Figure 2.

[0056] As a first example, the person attribute derived in step S12 is "company employee", step If the location attribute derived in S13 is "office district", the display control unit 256 performs step S In step 13, ads A1-A3 and ad B1 are selected as ad candidates. Then, the display control unit 256 In step S14, the person attributes of the selected ad candidates, ads A1-A3 and ad B1, are " The system determines that the person is an "office worker," and in step S15, it evaluates advertisements A1-A3 to advertisement B1 as superior. The display is set to a higher priority. Here, the display control unit 256 selects from advertisements A1 to A3 to display Select one or more advertisements to target, and then apply the selected advertisements related to product A to advertisement B1. This allows you to display items with higher priority.

[0057] As a second example, the person attribute derived in step S12 is "housewife / househusband", and If the location attribute derived in step S13 is "Residential area C", the display control unit 256 steps In S13, ads C1 and C2 are selected as ad candidates. Then, the display control unit 256 steps Step S14 determines that the person attribute of advertisements C1 and C2 is "housewife / househusband", and then step In S15, display at least one of the ads C1 or C2.

[0058] As a third example, the person attribute derived in step S12 is "company employee", Let's assume that the location attribute derived in S13 is "residential area". In this case, the display control unit 256 In step S13, ads C1 and C2 are selected as ad candidates. The display control unit 256 then... In S14, the person attribute of the selected ad candidates, ads C1 and C2, is not "office worker". In step S16, it is determined that among the advertising data stored in DB23, the person attributes are The display control unit 256 determines whether or not there is a person who is an "office worker". In step S16, Select ads A1-A3 and ad B1, and in step S17, apply ads A1-A3 to ad B1. This will give it higher priority and make it more visible.

[0059] As a fourth example, the person attribute derived in step S12 is "adult", and step S Let's assume that the location attribute derived in step 13 is "downtown". In this case, the display control unit 256 is Step S13 selects ads D1 and D2 as ad candidates. The display control unit 256 then... In Pro S14, the person attribute of the selected ad candidates, ads D1 and D2, is "adult". The system makes a determination, and in step S15, displays at least one of the ads D1 or D2.

[0060] In this case, the video data captured by the imaging device 11 does not show any minors. While in this state, the video data captured by the imaging device 11 will show minors. In that case, the person attribute derived in step S12 becomes "minor". Display control unit 25 Step 6 selects ads D1 and D2 as ad candidates based on location attributes in step S13. However, in step S14, the person attribute of the selected ad candidates, ads D1 and D2, is "minor". It is determined that it is not an "old person". Then, in step S16, the advertisement stored in DB23 The display control unit determines whether or not there are any individuals in the data whose attribute is "minor". 256 determines in step S16 that there is no such advertisement, and in step S18, The notice will be suspended.

[0061] In this way, the display control device 20 does not see much point in having minors as viewers. If advertisements that are inappropriate for minors are stored in DB23, minors may be subject to restrictions. It is possible to prevent such advertisements from being displayed in the location where you are. Furthermore, in DB23, Advertisement data where the person's attribute is "minor" (for example, advertisements for educational or children's products, programs, etc.) ), or advertising data that is "for the general public" (advertisements targeting all people, including minors) It may be stored. In this case, in the fourth example, if the recorded video data contains information about a minor When displayed, the display control unit 256 determines in step S16 that the person's attribute is "minor" or The system determines the existence of advertising data that is "for the general public" and displays that advertisement in step S17. It is possible.

[0062] As described above, the display control device 20 uses information about the person viewing the advertisement and the environment in which the vehicle is located. Therefore, it is possible to select and display advertisements appropriate to the situation. The display control device 20 includes information such as person attributes, location attributes, and priority. This includes the person attributes and location attributes derived from that information, as well as video data and driving information. By comparing it with gender, it becomes easier to select advertisements that are more appropriate for the situation.

[0063] The examples described above can be modified as needed. For example, in step S12... If the video determination unit 254 determines that no person is visible in the video data, then display The control unit 256 may stop displaying the advertisement if it determines that no one is viewing it. The control device 20 executes the processing from step S11 based on a predetermined timing. Once a person appears in the video data, the advertisement selection process described above is executed. It will happen.

[0064] In step S13, the display control unit 256, among the advertising data stored in DB23, From this, the video determination unit 254 selects those corresponding to the person attributes in the video as advertising candidates. You may choose. After that, in step S14, the display control unit 256 displays the selected advertisement From the candidates, the position attribute that matches the position attribute derived by the position attribute determination unit 255 is selected as characteristic information. It determines whether or not there is one that matches. If there is a match, the display control unit 256 Then, it displays matching ads based on priority. On the other hand, if there are no matches, the table The display control unit 256 displays the selected ad candidates based on their priority.

[0065] Furthermore, the display control unit 256 processes the position attributes and person attributes obtained by the processing of the control unit 25. Using only one of the pieces of information, find a location attribute or person attribute that matches that information. You can select ad data and display the selected ad data based on priority. Also, ad priority is not mandatory and does not need to be set.

[0066] (1B) Next, the display control unit 256 uses the vehicle speed information to access the advertising data stored in DB23. An example of selecting an appropriate item from the options and displaying it on the advertising display device 12 will be described.

[0067] Figure 4 shows an example of target speeds corresponding to the degree of movement of advertisements, stored in DB23. This is a table. Each target speed is determined by the speed of the vehicle at which a specific degree of movement is displayed in the advertisement. This shows whether it can be done. Figure 4 shows that when the degree of movement of the advertisement is "low", there is no restriction on the target speed and the advertisement When the degree of movement is "medium", the target speed is "less than 7 km / h", and the degree of movement of the advertisement If the value is "High," it indicates that the target speed is "less than 3 km / h."

[0068] The more dynamic the advertisement displayed on a vehicle, the more appealing it becomes and the more people's attention it attracts. It is presumed that this will make it easier to collect. However, the faster the vehicle is going, the more likely it is that people will be in the car. The time that people can view the advertisements displayed on both sides will be shorter, and in order to view the advertisements, people will need to You need to move your eyes faster. In other words, the faster the vehicle is moving, the more people need to look at the advertisement. Therefore, the faster the vehicle is moving, the more effective it becomes in improving the visibility of the advertisements displayed. Desirable. The visibility of an advertisement increases as its degree of movement decreases. Therefore, the example shown in Figure 4. Therefore, by setting a speed threshold, advertisements with a high degree of movement will appear when the vehicle is moving slowly. The system allows for the display of ads, and the faster the vehicle speed, the less dynamic the displayed ads become. It enhances visibility.

[0069] Figure 5 is a flowchart showing an example of the process performed by the display control device 20, and the following applies: Referring to Figure 5, the processing of the display control device 20 will be explained. First, the driving information acquisition unit 22, Vehicle speed information is acquired as part of the driving information (step S21).

[0070] The display control unit 256 uses the speed information acquired in step S21 and the table shown in Figure 4. Using this, select the advertisement to be displayed on the advertisement display device 12 (step S22). Then, the table The display control unit 256 processes the advertising data selected in step S22 based on the set priority. Then, display it on the advertisement display device 12 (step S23).

[0071] As an example, let's assume that the advertising data shown in Figure 2 is stored in DB23. If the vehicle speed obtained by step S21 is 5 km / h, the display control unit 256 will step In S22, you will select ads A1, A2, C1, C2, and D1.

[0072] Here, the display control unit 256 will determine whether advertisements A1 and A2, which are the same advertisement target, are You can also select and display either option. For ads C1 and C2, you can also select and display either option. That's also good. However, in both cases, from the perspective of improving the appeal of the advertisement, the movement of the advertisement is better. It is preferable to select and display advertisements with a high degree of appeal. Therefore, in this example, The control unit 256 selects advertisements A2 and C2.

[0073] In step S23, the display control unit 256 assigns advertisements A2, C2, and D1 to their respective priorities. Based on this, the advertisement is displayed on the advertisement display device 12. In this case, the display control unit 256 displays the advertisement C2 The display control unit 256 prioritizes displaying advertisements A2 and D1 over advertisements A2 and D Since the priority of 1 is the same, both will be displayed equally. For specific methods, see (1 As shown in A).

[0074] Furthermore, if the vehicle speed increases to 10 km / h from this display state, the display control unit 256 In step S22, select ads A1, C1, and D1, and in step S23, select those ads. Based on their respective priorities, they are displayed on the ad display device 12. Ad C2 will replace the highly visible Ad C1.

[0075] Furthermore, if the vehicle comes to a stop (i.e., its speed becomes 0 km / h) from this display state, the display will change. Section 256 selects all advertisements shown in Figure 2 in step S22. Then, the same advertisement For the target advertisement, we will re-select the one with the highest level of activity. Therefore, In Step S23, the most appealing ads A3, B1, C2, and D2 are given priority according to their respective criteria. Based on this, it is displayed on the advertising display device 12.

[0076] As described above, the display control device 20 displays the advertisement display device 1 based on the vehicle speed information. 2. The degree to which the image of the advertisement displayed can be changed can be modified. This allows for display control. The device 20 can enhance the visibility of advertisements depending on the situation. If the settings are changed, the displayed advertisement may be for the same target audience, or it may be different. It is also acceptable for the product to be the subject of the advertisement.

[0077] The examples described above can be modified as appropriate. For example, the speed shown in Figure 4 The threshold may be changed by the administrator. Alternatively, this threshold may be displayed on the ad display device 12. It may be changed depending on the display time or number of times for a predetermined degree of movement of the advertisement. For example, DB23 determines the display time for advertisements with a "high" level of movement during a predetermined period. A threshold is set to be 25% or more of the period. And the display control unit 256 The system refers to the logs stored in DB23 and determines that the degree of activity during a certain period is "high". It is determined that the advertisement was displayed for only 15% of the specified period. The display control unit 256 compares the display time threshold with the actual display time to determine the degree of motion. We determined that we needed to increase the display period for ads with a "high" rating, as shown in Figure 4. Raise the speed threshold for a "high" degree of motion. For example, set the target speed for a "high" degree of motion to "5 km / h". It can also be written as "less than".

[0078] Furthermore, the display control unit 256 sets a speed threshold for "high" motion to achieve the above-mentioned objective. As a result of increasing it, the speed threshold becomes the same value as the speed threshold for "medium" motion, or the difference between the two is If it falls below a predetermined threshold, the speed threshold for "medium" motion may also be increased. In this way, the display control unit 256 will set the display control unit 256 so that advertisements with a "high" level of motion are displayed for a longer period of time. Control it.

[0079] Similar processing can be performed on ads with a "medium" level of movement. This increases the appeal. Low-quality advertisements can be prevented from being displayed on the ad display device 12 for longer than necessary.

[0080] Furthermore, in the above examples, if the "degree of ad movement" is "low," the ad will be a single static image. If it is an image and the "degree of movement in the advertisement" is "medium," then the advertisement is composed of multiple still images. If the "advertising activity level" is "high," it means the advertisement is composed of video. However, the definition of "the degree of advertising activity" is not limited to this.

[0081] For example, regarding video advertisements, the number of times an advertisement or scene changes per set period of time is counted. Videos with a number below a predetermined first threshold Th1 are classified as having a "low" level of ad activity, and the number of such videos Videos with a predetermined second threshold Th2 (Th2 > Th1) or higher are classified as having a "high" level of ad movement. And, for other videos, we can define the degree of ad movement as "medium". In this case, the ad Examples of videos with a "high" degree of movement include advertisements for action movies and games. Videos with a "medium" or "low" level of animation typically include advertisements for regular products.

[0082] As another example, for a single still image advertisement, the amount of screen space per advertisement or per set period of time Videos with fewer flashes than a predetermined third threshold Th3 are classified as having a "low" level of advertising activity. Videos where the number of occurrences exceeds a predetermined fourth threshold Th4 (Th4 > Th3) are considered to have an advertising activity level that You may define "high" as the degree of movement in the advertisement, and other videos as having a "medium" degree of movement. The same settings can be applied not only to single still image ads, but also to multiple still image ads and videos.

[0083] In the examples shown above, "the degree of movement in an advertisement" refers to the movement in the video of a particular advertisement. The degree of movement is defined. However, the "degree of movement in advertisements" is defined for still image advertisements. This could also be defined as the frequency with which the ad switches to a different still image.

[0084] Figure 6 shows the target data corresponding to the display time per still image advertisement stored in DB23. This is a table showing examples of speeds. Each target speed represents the speed of a stationary vehicle. This indicates how long an image advertisement will be displayed. Figure 6 shows a display time of "9 seconds" for one static image advertisement. In this case, the target speed is "12 km / h or more," and the display time for one still image advertisement is "6 seconds." In the case of "[...], the target speed is "9 km / h or more and less than 12 km / h", and a single still image advertisement is displayed. A time of "4 seconds" indicates that the target speed is "7 km / h or more and less than 9 km / h". Oh, if the vehicle speed is less than 7 km / h, the degree of movement is "medium" or greater, as shown in Figure 4. The following advertisement will be displayed.

[0085] If the vehicle speed is 7 km / h or more, the display control unit 256 will display the advertisement stored in Figure 2. Select ads A1, C1, and D1, and then view those ads based on their respective priorities. The information is displayed on the display device 12. At this time, the display control unit 256, as shown in Figure 6, The faster the speed, the longer the display time of a single still image advertisement. In other words, the display time of a still image Reduce the frequency at which the ad switches to another still image ad. As mentioned above, the faster the vehicle is going, the more likely it is to change. Therefore, it is desirable to improve the visibility of the advertisements to be displayed. For this reason, as shown in Figure 6, speed By changing the frequency at which ads switch accordingly, we can improve ad visibility depending on the situation. It is possible.

[0086] Furthermore, the process in (1B) described above can be combined with all or any part of the process in (1A). It can be combined. For example, in step S15 in Figure 3A of (1A), the display control unit 2 If 56 selects advertisements A1-A3 and B1 in Figure 2, then step S in Figure 5 occurs. 21. The processing in S22 may be performed by the display control device 20. 56 is selected from the initially chosen advertisements A1-A3 and B1, and is appropriate according to the vehicle's speed information. It is possible to further identify relevant ads and display those identified ads. Step S17 However, the processes in steps S21 and S22 can be executed in the same way.

[0087] Furthermore, among the advertisements selected in step S15 or S17, in step S21, S If, as a result of processing 22, no advertisement corresponding to the vehicle's speed information is found, the display control unit 256 controls the display of the advertisement selected in step S15 or S17. You may do so. Alternatively, you may control the system to stop displaying ads.

[0088] Furthermore, the display control unit 256 only displays information on one of the following: location attribute or person attribute, and vehicle You may use both speed information to select which advertisements are displayed.

[0089] In the example in Figure 2, advertisements A1 to A3 are pre-generated by the advertising sponsors, etc., in the database. It is stored in 23. However, the control unit 25 is the target of advertising in the video advertisement A3. This extracts scenes from multiple thumbnails from video ad A3, and such scenes are found in ad A1, It may be stored in DB23 as A2. This extraction process can be any known technology such as machine learning. You can use it.

[0090] (1C) (1C) The display control unit 256 uses the vehicle speed information to display the advertisement display device 12 Other control examples that change the display are described below.

[0091] Figure 7 shows an example of target speeds corresponding to the advertisement display format stored in DB23. It is a bull. Each target speed is the speed of a vehicle at which the advertisement is displayed in a specific format. This shows that when the advertisement display format is "1", the speed is "3 km / h or more". When the display format is "4in1," it indicates that the target speed is "less than 3 km / h." Thus, display mode "1" indicates that one advertisement is displayed across the entire screen of the display unit 121. In the "4in1" display mode, the entire screen of the display unit 121 is divided into four sections, and each section This indicates that one advertisement will be displayed in the area.

[0092] It is believed that the more advertisements displayed on a vehicle at once, the more effective the advertisement will be. However, Furthermore, since the display unit 121 is a display, the more advertisements that are displayed, the more each advertisement will be. The display area per unit decreases. And, as mentioned above, the faster the vehicle speed, the more information is displayed. It is desirable to improve the visibility of advertisements. Therefore, in the example shown in Figure 7, a threshold is set for speed. By doing so, the number of ads displayed at once increases when the car is moving slowly, and the car's speed The faster the page loads, the fewer ads are displayed at once to improve visibility.

[0093] Figures 8A and 8B show the display formats "1" and "4in1" of the advertisement displayed on the display unit 121. These are schematic diagrams illustrating the respective situations. Figure 8A shows how advertisement E is displayed across the entire screen of the display unit 121. On the other hand, Figure 8B shows that advertisements E to H are displayed on the screen of the display unit 121, which is divided into four equal sections. This indicates that it will be displayed in each divided area.

[0094] Furthermore, advertisements E through H may, for example, be advertisements targeting different audiences. Our multiple ads may be the same ad or ads targeting the same audience. The ads displayed in E-H may all have the same degree of movement, or they may have different degrees of movement. It is acceptable to have adverbs. For example, ad E is a single still image ad about product E. Advertisement F may be a video advertisement for the same product E.

[0095] Figure 9 is a flowchart showing an example of the process performed by the display control device 20, and the following applies: Referring to Figure 9, the processing of the display control device 20 will be explained. First, the driving information acquisition unit 22, Vehicle speed information is acquired as part of the driving information (step S31).

[0096] The display control unit 256 uses the speed information acquired in step S31 and the table shown in Figure 7. Using this, the display format of the advertisement in the advertisement display device 12 is selected (step S32). Then, the display control unit 256 processes the advertising data according to the display format selected in step S32. Based on the set priority, the advertisement is displayed on the advertisement display device 12 (step S33).

[0097] As described above, the display control device 20 displays the advertisement display device 12 according to the vehicle's speed information. The number and size of the advertisements to be displayed can be changed. In other words, the display control device 20 (1B) is an alternative method to simplify the ads displayed when the speed is high, improving visibility. It can be made to happen.

[0098] Furthermore, the display format is not limited to two levels; three or more levels may be set. For example, the display of an advertisement As an intermediate display mode between display mode "1" and "4in1", one screen is divided into two, and the divided area It is also possible to set up a "2-in-1" configuration where each ad is displayed separately. Two threshold values ​​will be established.

[0099] The method of dividing the screen of the display unit 121 does not have to be equal. For example, the display control unit 256 In the example shown in Figure 2, when displaying advertisements A1, C1, and D1 on the advertisement display device 12, each You can set the divided areas (display areas) based on the priority of the advertisements.

[0100] Figure 10A is a schematic diagram showing an example of setting the divided area in the above case. Display Control Unit 2 56 is based on the fact that ad A1 has a "high" priority, and ads C1 and D1 have a "medium" priority. Next, the display unit 121 is controlled to prioritize and widely display advertisement A1. Figure 10 In A, advertisement A1 is displayed in the left half of the screen area of ​​the display unit 121, and advertisements C1 and D1 are displayed as follows: Each is displayed in a quarter of the screen area of ​​the display unit 121. If the speed exceeds a predetermined threshold and the ad display format "1" is selected in step S32 The display control unit 256, as shown in Figure 10B, selects advertisement A1, which has the highest priority, "High". Only the displayed items can be controlled to be shown on the display unit 121. In this way, the display control Section 256 displays multiple advertisements based on their priority. can.

[0101] Furthermore, the process of (1C) described above may be performed on all or any of (1A) and (1B) respectively. It can be combined with some processes. For example, in step S15 of (1A), display control When section 256 selects advertisements A1-A3 and B1 in Figure 2, the steps in Figure 9 The processes in steps S31 and S32 may be performed by the display control device 20. If "4in1" is selected as the display mode, the display control unit 256 will first select Determine if multiple ads from ads A1-A3 and B1 can be displayed simultaneously on a single screen. For example, the display control unit 256 displays one type of advertisement selected from advertisements A1 to A3, and Advertisement B1 may be displayed simultaneously on the same screen. In this case, the display area of ​​each advertisement is equal. It's fine to do that, or it can be determined based on the priority of each ad. Also, step S3 If "1" is selected in the display mode 2, the display control unit 256 will first select the wide It is determined that only one advertisement from among advertisements A1-A3 and B1 can be displayed on a single screen. In this case, the display control unit 256 selects the one with the highest priority from among the advertisements and displays it. Control the display to fit on a single screen. Note that among the initially selected ads, the priority is " If there are two or more advertisements with a "High" rating, the display control unit 256 selects any one advertisement. Display it.

[0102] Furthermore, when processes (1B) and (1C) are combined, the degree of ad movement will be changed. The threshold speed for performing the operation (for example, the thresholds shown in Figures 4 and 6) and the display format of the display unit 121 The thresholds for the speed at which changes are made (for example, the thresholds shown in Figure 7) can all be different. The thresholds may be common to all of them.

[0103] (1D) (1D) The display control unit 256 determines the attitude of the person shown in the captured video. Next, we will explain an example of control that changes the display of the advertisement display device 12.

[0104] The video determination unit 254 uses the attitude determination information stored in DB23 to determine what is shown in the video. Further assess the attitude of each individual towards the advertisement and derive it as personal information. This "attitude" This represents a person's feelings towards an advertisement. If the attitude is negative... This refers to a person's lack of interest in advertising, or negative feelings such as aversion to advertising. This refers to a person possessing a certain quality. Conversely, if the attitude is positive, it indicates the person's broad appeal. A person has a high level of interest in the advertisement, or has positive feelings such as a favorable opinion towards the advertisement. This refers to the process of determining the facial expressions and actions of a person in the video, as well as information for determining their attitude. The system compares and determines the attitude of the person. For example, the video determination unit 254 determines if the facial expression of the person in the video is If the facial expression matches a predetermined first set of facial features, the attitude is judged to be positive. Furthermore, if it matches a predetermined second facial feature, the attitude is considered negative. The video determination unit 254 further determines the gaze information of the person in the video and the data from a pre-defined database. The positional relationship between the display unit 121 stored in 23 and the imaging device 11, and the angle of the imaging device 11. Based on the information, it is determined whether the person's gaze is directed towards the advertisement displayed on the display unit 121. Determined. Based on this two-stage determination, the video determination unit 254 determines the advertisements of each person appearing in the video. It functions as an attitude determination unit that determines the attitude towards something.

[0105] Figure 11 is a flowchart showing an example of the process performed by the display control device 20. The processing of the display control device 20 will be explained below with reference to Figure 11. First, the video determination unit 254 As described above, determine each person's attitude towards the advertisement in the video data (Step S4) 1) The video analysis unit 254 indicates what attitude each person took and at what time. Generate information.

[0106] The display control unit 256 uses the information on each person's attitude obtained in step S41, The display of advertisements on the advertisement display device 12 is changed (step S42). Here the display control unit is located. 256 is the period during which the advertisement is displayed on the advertising display device 12, or the period during which the advertisement is displayed on the advertising display device Controls the size of at least one of the areas displayed in position 12. The detailed process is described below.

[0107] For example, the display control unit 256 determines whether the number of people in the video data exceeds a predetermined threshold. This assumes that a certain percentage of people have a negative attitude towards advertising. The predetermined threshold used for this determination is stored in DB23. At this time, the display control unit 2 Based on that assessment, 56 indicates that the person has a negative attitude towards the advertisement. The advertising information for the advertisements displayed on the advertising display device 12 is accessed by referring to the logs in DB23. To obtain it.

[0108] The display control unit 256, based on the acquired advertising information, determines that the person has taken a negative attitude. If it is determined that an ad is currently being displayed, the display will be immediately terminated, and the ad will be treated as an ad. The elephant may display different advertisements. Or, advertisements in which a person takes a negative attitude, The time or number of times that advertisement and the target audience are shown the same advertisement, compared to the originally intended time or number The number may be reduced. In this way, the display control unit 256 displays the advertisement on the advertisement display device. Reduce the display period in 12. Alternatively, the display control unit 256 will determine if the person is negative. Even if the size of the area where an advertisement taking such an attitude is displayed on the display unit 121 is reduced from the original size, good.

[0109] Conversely, as an example, the display control unit 256 detects a person in the video data that exceeds a predetermined threshold. If it is determined that a certain number or percentage of people have a positive attitude towards the advertisement, then it is considered a hypothetical situation. Determine. The predetermined threshold used for this determination is stored in DB23. At this time, display system Section 256, based on the judgment result, determines that the person has a positive attitude towards the advertisement. The advertising information of the advertisement displayed on the advertising display device 12 at the time is stored in the DB23 log. Obtain it by referring to this.

[0110] The display control unit 256, based on the acquired advertising information, determines that the person has taken a positive attitude. If it is determined that an ad is currently being displayed, even if the ad's duration has ended, once or again You may display the same advertisement more than this number of times. Repeated display is, for example, A certain threshold or higher number of people is determined to have a negative attitude towards the advertisement. It may be done until the person takes a positive attitude. Alternatively, the display control unit 256 may determine if the person is taking a positive attitude. The advertisement, and the time or number of times that advertisement and the target audience are displayed, are as originally intended. The duration or number of times may be increased. In this way, the display control unit 256 displays the advertisement The display period on the advertising display device 12 is increased. Alternatively, the display control unit 256 may change the display period to include the person. The size of the area in which advertisements with a negative attitude are displayed on the display unit 121 was initially set to You can make it bigger.

[0111] Furthermore, the display control unit 256 detects that a number or percentage of people exceeding a predetermined threshold have responded to the advertisement. If a certain number or percentage of people have a negative attitude towards the advertisement, and if that number exceeds a certain threshold, If it is determined that the user has a negative attitude, the display of the advertisement may be subject to any of the above conditions. You may perform processing related to the attitude. Alternatively, you may choose not to perform either of the above processing steps. .

[0112] As described above, the display control device 20 displays advertisements according to the person's attitude towards the advertisements. The period for which the advertisement is displayed on the display device 12, or the size of the area in which the advertisement is displayed on the advertisement display device 12. At least one of the following can be changed. This allows the display control device 20 to determine that the person is This makes it easier to deliver ads that feel appropriate, thus increasing the effectiveness of advertising.

[0113] The process (1D) described above may be combined with all or any part of each of (1A), (1B) and (1C). For example, when the advertisement data shown in FIG. 2 is stored in DB 23, in step S23 of (1B), it is assumed that the display control unit 256 causes the advertisement display device 12 to display advertisements A3 , B1, C2, and D2 based on their respective priorities. At this time, as a result of the processing of steps S41 and S42 in FIG. 11, the display control unit 25 6 determines that a person has a negative attitude toward advertisement A3 and a positive attitude toward advertisement B1 A case is assumed where it is determined that the person has a positive attitude. In this case, the display control unit 256 performs control to shorten the display period of advertisement A3, or control to make the display area smaller than the initial size performs at least one of the above. On the other hand, the display control unit 256 extends the display period of advertisement B1 performs at least one of control to lengthen the display period or control to make the display area larger than the initial size executes the above control. The display control unit 256 performs this control based on the priority of advertisement A3 stored in DB 23 by lowering the priority of advertisement A3 from "medium" to "low", or changing the priority of advertisement B1 from "low" to "medium" or "high ", this control may be implemented.

[0114] As another example, as a result of the process (1C), an advertisement as shown in FIG. 8B is displayed on the display unit 121 Assume a case where an advertisement is displayed here, after the processing of steps S41 and S42 in FIG. 11 is performed , the display control unit 256 detects that a person has a positive attitude toward advertisement E and determines that a person has a negative attitude toward advertisement G. At this time , the display control unit 256 performs control to lengthen the display period of advertisement E, or adjusts the display area of advertisement E Control for increasing the area from the initial size, or shortening the period during which advertisement G is displayed or decreasing the display area of the advertisement from the initial size, execute at least any one of these controls. For example, as shown in FIG. 8A, the display control unit 256 may cause only advertisement E to be displayed on the display unit 121. As another example, the display control unit 256 does not display advertisement G, and may cause advertisement E to be displayed in the left half area of the display unit 121 including the original display area of advertisement G At this time, advertisements F and H will be displayed as they are.

[0115] It should be noted that what is described in the above first embodiment is merely an example, and other variations can be applied. For example, the types of characteristic information are not limited to those shown above Also, in (1B) and (1C), the number of settings for the motion degree of an advertisement is set to 3, but the number of settings may be any number other than this.

[0116] The video determination unit 254 uses the determination information stored in the aforementioned DB 23 to determine whether, among persons appearing in a video, the number or proportion of persons of a predetermined age or older is equal to or greater than a predetermined threshold When the video determination unit 254 determines that the number or proportion of persons of a predetermined age or older in the video is equal to or greater than the predetermined threshold the display control unit 256 can perform control to improve the visibility of advertisements displayed on the advertisement display device 12.

[0117] For example, as shown in (1B), when a "degree of advertisement motion" is set for an advertisement the display control unit 256 sets the "degree of advertisement motion" to be displayed to be equal to or less than a predetermined motion degree For example, in the example of the advertisement shown in FIG. 2, when the advertisement display device 12 displays an advertisement with a "high" motion degree If Notice A3 is displayed, and the number or percentage of persons above a certain age is specified When the video determination unit 254 determines that this is the case, the display control unit 256 will display it on the advertisement display device. The advertisement to be displayed is designated as advertisement A1 or A2. In this way, the display control unit 256 determines the advertisement to be displayed. This allows you to reduce the activity level of your ads while keeping the target audience the same.

[0118] Furthermore, if the advertising display device is showing advertisement B1 with a "high" level of motion, video detection will be performed. When unit 254 makes a similar determination, the display control unit 256 determines whether the degree of movement is "medium" or "low". It is an advertisement, and it is permissible to display advertisements for other advertisers on the ad display device. The advertisements displayed will be based on location attributes, person attributes, and speed information, as shown in (1B), etc. It may be selected based on other factors, or it may be based on advertising priority. As an example, the control unit 25 selects one or more advertisements from advertisement B1 with a "high" degree of movement. The display control unit 256 extracts a number of thumbnail scenes and determines the degree of motion of such scenes. It may be displayed as a "medium" or "low" advertisement. Thresholds for age, number or proportion of people used in this, and the displayable "degree of ad activity" The upper limit of "i" is stored in DB23, and the video determination unit 254 and display control unit 256 use It is possible to be there. Also, as a measure of "the degree of movement of the advertisement," a still image advertisement can be a wide-ranging advertisement of another still image. Even when a frequency for switching to the notification is applied, the display control unit 256 can perform the same control. .

[0119] As another example, as shown in (1C), an advertisement in the "4in1" state is displayed on the ad display device 1 If displayed in 2, there are a specified number or percentage of people who are of a specified age or older. When the video determination unit 254 makes a determination on this, the display control unit 256 changes the display state to "2in1" or "1". However, the display control unit 256 may perform any other control as long as it reduces the number of advertisements displayed on one screen and increases the display area per advertisement. reduces the number of advertisements displayed on one screen and increases the display area per advertisement, any other control may be performed. In addition, which advertisement is to remain displayed on the display unit 121 may be determined based on the priority as shown in (1C). as shown in (1C), may be determined based on priority. The threshold values relating to the age, the number of people, or the ratio used for the determination are stored in the DB 23. are stored in the DB 23.

[0120] Humans tend to have difficulty seeing screens with intense movement and small objects as they age. Humans, as they age, tend to have difficulty seeing screens with intense movement and small objects. The video determination unit 254 determines from the video that there are many people aged a predetermined age or older. and based on the determination result, the display control unit 256 can improve the visibility of the displayed advertisement. Thereby, user-friendly advertisement display can be provided for people aged a predetermined age or older. for people aged a predetermined age or older.

[0121] The display control unit 256 may change the priority of an advertisement based on the display frequency (display time or number of times) of the advertisement stored in the log of the DB 23. frequency (display time or number of times) of the advertisement stored in the log of the DB 23. For example, in the example of the advertisement shown in FIG. 2, in the example of the advertisement shown in FIG. 2, the display control unit 256 may determine whether the display time or number of times of the advertisement B1 from the data stored in the log is equal to or greater than a predetermined threshold. whether the display time or number of times of the advertisement B1 is equal to or greater than a predetermined threshold. When the display time or number of times is less than the predetermined threshold, when the display time or number of times is less than the predetermined threshold, the display control unit 256 can raise the priority of the advertisement B1 from "low" to "medium" or "high" to increase the display time thereof. raise the priority of the advertisement B1 from "low" to "medium" or "high" to increase the display time thereof. Next, when the display control unit 256 makes the same determination, when the display control unit 256 makes the same determination, if the display time or number of times of the advertisement B1 becomes equal to or greater than the predetermined threshold, the priority of the advertisement B1 can be returned to "low". can be returned to "low".

[0122] Embodiment 2 Embodiment 2 of the present invention will be described below with reference to the drawings. In Embodiment 2, the vehicle This example illustrates how to control a vehicle's speed based on the content of advertisements displayed on the exterior of both vehicles.

[0123] Figure 12A is a block diagram showing a conceptual configuration example of the display system S2. The S2 system comprises an imaging device 11, an image determination device 31, an advertising display device 32, and a speed control device 40. The following describes each component of the determination system S2. However, the imaging device 11 This is the same as in Embodiment 1, so the explanation will be omitted.

[0124] The video determination device 31 has the same functions as the video determination unit 254 according to Embodiment 1, and is shown in the figure. Using the determination information stored in the memory unit, the imaging device 11 determines the video data captured by the imaging device 11. Person information is derived. Details of the derived person information are as described in Embodiment 1. ru.

[0125] The advertising display device 32 is capable of switching the advertisements it displays under its own control. It is digital signage. For example, it displays information related to vehicles, such as people's information and vehicle location information. The displayed advertisements will change depending on the situation.

[0126] Figure 12B is a block diagram showing an example configuration of the advertising display device 32. As such, the advertising display device 32 includes a display unit 321, a display control unit 322, an advertising DB 323 and advertising It has a notification transmission unit 324. The individual parts will be described below.

[0127] The display unit 321 displays the advertising data selected by the display control unit 322 in a way that is visible to a person. It is a display medium and, like the display unit 121, has a display.

[0128] The display control unit 322 selects appropriate advertising data from the advertising DB 323. The information is displayed on the advertising display device 12. The display control unit 322 controls the person information in the video and the current status of the vehicle. At least one of the parameters such as location attributes, vehicle speed information, and advertising priority. Using this method, select an advertisement to display on the display unit 321, and display that advertisement on the display unit 321. For further details, see (1A) to (1D) of Embodiment 1. The explanation will be omitted. In addition, the display control unit 322 will display on the display unit 321. The advertisement information and its display time are stored as a log in the advertisement DB323.

[0129] The advertising database 323 is a database that stores advertising data that can be displayed by the advertising display device 32. Specifically, the advertising DB323 is flash memory, memory card, HDD (Hard It is a recording medium such as a disk drive. Also, the advertising DB323 is an advertising display device 3 It may be located outside of 2, in which case the advertising display device 32 is transmitted via an information transmission / reception unit (not shown). Alternatively, you can connect to the ad database 323 and retrieve the data stored in it. DB323 stores characteristic information about advertisements, associated with the advertisement data. This specific example is as described in Embodiment 1. Furthermore, the advertising DB323 contains display control Information on advertising information and the time of its display controlled by unit 322 to be displayed on the advertising display device 32. The information is stored as a log.

[0130] The advertisement transmission unit 324 is hardware that transmits advertisement information for the advertisement selected by the display control unit 322. This is a user interface. The advertising information indicates the advertisement being displayed by the advertising display device 32. This refers to characteristic information of the bell and the advertisement, and a specific example is described in Embodiment 1. Advertisement The advertising information transmitted by the transmission unit 324 is output to the speed control device 40.

[0131] Returning to Figure 12A, let's continue the explanation. The speed control device 40 controls the automatic driving of the vehicle. Therefore, by acquiring information about the person, driving information, and information about the displayed advertisements, the vehicle It controls either speed or direction. The speed control device 40 is a person information receiving unit 4 1. It has an advertising information receiving unit 42, a driving information acquisition unit 43, a DB 44, and a control unit 45. Next, we will explain the details of each part.

[0132] The person information receiving unit 41 is hardware that receives person information transmitted from the video determination device 31. It is a user interface. The person information receiving unit 41 outputs the received person information to the control unit 45. To exert force.

[0133] The advertising information receiving unit 42 receives advertising information transmitted from the advertising transmission unit 324 of the advertising display device 32. This is a hardware interface for receiving advertising information. The advertising information receiving unit 42 receives the advertising information. The report is output to the control unit 45.

[0134] The driving information acquisition unit 43, similar to the driving information acquisition unit 22 in Embodiment 1, acquires the driving information of the vehicle. The system acquires vehicle location and speed information as part of its report. Note that vehicle driving information includes vehicle circumference data. Detailed information on the road configuration of the edges (for example, roads around the vehicle that the vehicle can travel on, and roads around the vehicle that the vehicle can travel on) It may also include information about areas where parking is possible.

[0135] DB44 is necessary to determine the location attributes of the vehicle's current position. It stores diagram information and vehicle travel route information. Specifically, DB44 is flat Recording media such as memory cards, HDDs (Hard Disk Drives) It is a body. Also, DB44 may be installed outside the speed control device 40, in which case the speed control Device 40 is connected to DB44 via an information transmission / reception unit (not shown), and the data stored in DB44 You may retrieve the data. DB44 also contains data on the degree of ad movement or display format. A table showing the relationship with elephant speed is stored. DB44 also contains various decision-making processes. Various thresholds and other parameters used in the calculations are stored here.

[0136] The control unit 45 controls the advertising information, person information, and driving information acquired by the speed control device 40. Either of these is used to set at least one of the vehicle's speed or direction. The direction of the vehicle's engine and tires is adjusted so that the vehicle drives according to the set speed and path. Control.

[0137] Figure 12C is a block diagram of the control unit 45. The control unit 45 includes the memory 451 and the I / O unit. It has a memory 451 and an information processing unit 453. The memory 451 and I / O unit 452 are, in this embodiment Since it is the same as memory 251 and I / O unit 252 related to 1, the explanation is omitted.

[0138] The information processing unit 453, like the information processing unit 253 in Embodiment 1, can use any processor It consists of the following. The information processing unit 453 receives software (computer program) from the memory 451. By reading and executing the program, functions such as the speed and route control unit 454 are realized. The functions of the speed and route control unit 454 will be described below.

[0139] The speed and route control unit 454 uses the driving information and the vehicle's driving path stored in DB44 to determine the speed and route. Then, the vehicle's speed and course are determined. However, the speed / course control unit 454 is wide The advertising information receiving unit 42 further uses the received advertising information to determine the vehicle's speed and course. It is possible.

[0140] For example, DB44 shows the relationship between the degree of movement of the advertisement and the target speed, as shown in Figure 4. A table may be stored. The speed / course control unit 454, based on the advertising information, Determine whether the activity level of the currently displayed advertisement is "low," "medium," or "high." If the degree of movement of the advertisement is "low", there is no speed limit, so the speed / direction control unit 4 54 determines the vehicle's speed and course based on the driving information and the driving route. However, If the degree of movement of the advertisement is "medium" or "high," then, as shown in Figure 4, "less than 7 km / h" There is a speed limit of "or less than 3 km / h". In that case, the speed / course control unit 45 4 sets the speed based on the driving information and route to meet the conditions of this speed limit. do.

[0141] Figure 13A shows another example of a table stored in DB44, per still image advertisement. This indicates the target speed corresponding to the display time. The speed / route control unit 454 controls the advertising information Based on the report, the display time per image of the currently displayed still image advertisement is "4 seconds". Determine whether the display time is "6 seconds" or "9 seconds". If the display time is "9 seconds", then speed... The route control unit 454 determines the vehicle's speed and route based on the driving information and the driving path. However, if the display time is "4 seconds" or "6 seconds", the speed / route control unit 454 will To ensure that the speed limit of "less than 8 km / h" or "less than 4 km / h" is met, driving information and The vehicle's speed and path are determined based on the travel route.

[0142] Figure 13B shows another example of a table stored in DB44, corresponding to the advertisement display format. This indicates the target speed. The speed / route control unit 454 displays the current speed based on the advertising information. Determine whether the displayed advertisement is in "1" or "4-in-1" format. If the displayed time is "1", the speed / route control unit 454 will, based on the driving information and the driving path, Determines the vehicle's speed and course. However, if the display time is "4in1", the speed The route control unit 454 adjusts the driving information to ensure that the speed limit of "less than 3 km / h" is met. The vehicle's speed and path are determined based on the travel route.

[0143] Furthermore, the speed and route control unit 454 uses the person information to determine the vehicle's speed and route. It may be set. For example, the speed / course control unit 454 receives the person information output by the video determination device 31. Based on the report, it is determined whether there are many people in a location more than a certain distance away from the vehicle. That's fine too. "There are many people" can also mean, for example, that there are more than a certain number of people. Furthermore, the number of people is greater than the number of people who are within a certain distance from the vehicle. You may do so. The thresholds or rules for determination shown above are stored in DB44.

[0144] In the above example, the speed and route control unit 454 satisfies the speed limit conditions. Furthermore, the course may also be set. For example, the speed / course control unit 454 includes the driving information. Based on information about the area where the vehicle can stop, the vehicle will be stopped in that area, speed And you may reset your course.

[0145] If there are many people located more than a predetermined distance away from the vehicle, the speed and route control unit 454 Based on the information about roads in the vicinity of the vehicle that the vehicle can travel on, which is included in the driving information, currently Based on the vehicle's position, it is determined whether it is possible to approach that distant location further. Where possible, the speed and course control unit 454 controls the vehicle's speed and course to approach that location. The vehicle's course is determined. The speed and course control unit 454 determines the course based on information about the area in which the vehicle can stop. If it is determined that there is a suitable area for stopping in the vicinity of that distant location, the vehicle will stop in that area. The vehicle's speed and course may be determined to cause this. Furthermore, the speed / course control unit 454, The vehicle is oriented so that a person in an approaching location can see the display unit 321. The speed and course of both vehicles may be determined. However, if approaching is not possible, the speed and course control may be applied. The vehicle 454 should not stray from areas with many people, and should stay at or near the vehicle's current location. The vehicle may be controlled to stop within a certain area where stopping is possible.

[0146] As another example, the speed / route control unit 454 controls the people in the advertisements displayed on the advertisement display device 32. Object attributes are acquired as advertising information. Then, based on the person information output by the video judgment device 31 Next, the area around the vehicle is divided into multiple sections, and the personal attributes of the people present in each section are referenced. You could also determine the region where the highest number of people have the same attributes as those in the advertisement. The speed and course control unit 454 then determines that the area with the most people is within a predetermined distance from the vehicle. The system determines whether the vehicle is far away or not, and if it is far away, it determines whether it is possible to approach it as described above. The system performs detection and other processes to approach the area with the most people and ensure that the advertisement is displayed. Control it.

[0147] As yet another example, the speed and route control unit 454 displays an advertisement on the advertisement display device 32. If the advertisement is advertisement D1 shown in Figure 2 (i.e., an advertisement for "adults"), then the video determination device 3 Based on the person information output by 1, it may be determined whether or not there are minors in the video. If there is even one minor present, the speed / course control unit 454 will move away from that minor. Alternatively, the vehicle may be oriented such that the display unit 321 is in a blind spot for the minor. It is possible to determine the speed and course of the object.

[0148] Furthermore, the speed / course control unit 454 processes the person information derived by the video determination device 31. The vehicle's speed and course may be determined based on information about the person's attitude. The answer is as shown in (1D).

[0149] For example, the speed and course control unit 454, based on the person information, determines that the video contains a value exceeding a predetermined threshold. Even if you determine whether a certain number or percentage of people have a negative attitude towards advertising, Good. It was determined that a certain number or percentage of people, above a specified threshold, held negative attitudes. In such cases, the speed / course control unit 454 will move away from the person with a negative attitude, or The vehicle's speed and the vehicle's orientation are set so that the display unit 321 is in a blind spot from the person's perspective. You can decide your future path.

[0150] Conversely, the speed and course control unit 454, based on the person information, determines that there are people in the video that exceed a predetermined threshold. It is also possible to determine whether a certain number or percentage of people have a positive attitude towards the advertisement. i. When it is determined that a number or percentage of people exceeding a predetermined threshold have a positive attitude. In that case, the speed and route control unit 454 performs the following processes to determine whether or not approach is possible, as described above. ...to get as close to such individuals as possible and control their viewing to ensure they see the advertisement. Further details... As stated above.

[0151] Furthermore, various variations described in Embodiment 1 are described in Embodiment 2 above. It can be applied to the process that was performed.

[0152] Figure 14 is a flowchart showing an example of the process performed by the speed control device 40. The processing of the speed control device 40 will be explained below with reference to Figure 14. First, the advertising information receiving unit 42 The system receives advertising information from the advertising display device 32 (step S51). It also receives person information. Unit 41 and the driving information acquisition unit 43 acquire person information and driving information, respectively (step S52).

[0153] Then, the speed and route control unit 454 uses the various information obtained in steps S51 and S52 Then, the vehicle's speed and direction are controlled (step S53). Details are as described above. ru.

[0154] As described above, the speed control device 40 detects when the degree of movement of the displayed advertisement is high, or when the number of displayed advertisements Because there are many ads, if the display area per ad is small, the vehicle speed may be reduced or stopped. It is possible to control the speed depending on the advertising display situation. This makes it possible to increase the visibility of advertisements.

[0155] Furthermore, the speed control device 40 is based on information about people around the vehicle (for example, information about people's attitudes) And, to individuals who are interested in the advertisement, or who possess the characteristics of the person targeted by the advertisement, we will provide them with a vehicle. It can be controlled to bring them closer. On the other hand, they have a negative attitude towards advertising. To move the vehicle away from people, or to control the vehicle's movement so that it does not show advertisements. This is possible. In this way, the speed control device 40 can effectively display advertisements. Alternatively, it can help prevent the advertisement from creating a negative impression.

[0156] The present invention is not limited to the embodiments described above, and may be adapted as appropriate without departing from the spirit of the invention. It is possible to change it. For example, in Embodiment 1, various All or any part of the information may be stored in the cloud rather than within DB23. The display control unit 256 may access DB23 via the network as needed. Then, the desired information can be obtained. For example, if advertising data is stored in the cloud, the table The control unit 256 accesses DB23 via the network and then receives driving information, video data, etc. Based on the attributes of the person captured in the video and information about the surrounding environment of the vehicle, the process described in Embodiment 1 is carried out. Similarly, the ad display device 12 selects appropriate ad data from DB23 for display. Select. Then, retrieve the selected advertising data from DB23 and output it to the advertising display device 12. Display it.

[0157] Furthermore, in Embodiment 2, the advertising DB 323 is not provided within the advertising display device 32. It may be stored in the cloud. The ad transmission unit 324 receives data from DB23 to the ad display device 32 The advertising information acquired for display is transmitted to the speed control device 40. Based on that advertising information, the process described in Embodiment 2 is executed.

[0158] The display unit of the advertising display device uses an electronic billboard with light-emitting elements, rather than a display screen. It's okay if they stay there. In that case, the speed at which the text or images of the advertisements on the electronic billboard change, and the electronic billboard itself... The degree to which the letters or images on the sign flash corresponds to the degree to which the images in the advertisement change. The speed at which the text or images in the advertisements on the electronic billboard change from one still image to another. It can be expressed as the time it takes to transition, or as the speed at which text or images scroll. It is permissible to do so. For example, when a vehicle is stopped, the text of the advertisement on the electronic display board is displayed in high quality. While it scrolls quickly, the electronic display board is not displayed when the vehicle is traveling above a certain speed. The text in the same ad above scrolls slowly, or is displayed in a way that prevents it from scrolling. You can.

[0159] Another example of a display unit for an advertising display device is projection mapping, such as projection onto a wall. A projection unit that projects advertisements onto the area using light may be used. If possible, the vehicle's imaging device will be positioned and angled to capture a person viewing the projection area. It is preferable that it be attached to the vehicle. In addition, the vehicle may have advertising displays for advertising purposes. In addition to the main unit, an audio output unit that outputs advertising-related audio, such as from a speaker, may also be provided.

[0160] The imaging device 11 described in this embodiment does not necessarily have to be mounted on a vehicle. For example, Using video data captured by cameras that photograph the area around the vehicle's current location or destination. The advertising display device or speed control device may then perform the above-mentioned control. The camera may, for example, This could be a fixed surveillance camera, or a mobile camera mounted on a drone, etc. That's fine too.

[0161] Furthermore, the display control device 20 and speed control device 40 described in the embodiment are not installed in the vehicle. They may also be located on the outside of the vehicle. The display control device 20 and the speed control device 40 are wired. It is not limited to telephony; it can also communicate with other devices in the system via wireless communication.

[0162] The advertisements covered by this invention are not limited to advertisements for private goods, services, or companies, but also include public service announcements. This naturally includes advertisements provided by government agencies.

[0163] The advertising display device of the present invention is not limited to automobiles, but is also installed under its own power or under external force. This could apply to any mobile object that is capable of moving. For example, a mobile object could be a car. Other vehicles, such as railway cars, aircraft, and drones, may also be used. Furthermore, the mobile entity may be manned or unmanned. Either person is fine.

[0164] As described above, the display control device, advertising display device, and speed control in the above-described embodiment The one or more processors in your device, etc., are the algorithms described with reference to the drawings. Execute one or more programs that contain a set of instructions for causing a computer to perform a task. The processing described in the embodiment can be achieved through this process.

[0165] The program is available in various types of non-transitory computer-readable media. It can be stored using a player-readable medium and supplied to a computer. Temporary computer-readable media are various types of tangible storage media. This includes (ge medium). An example of a non-temporary computer-readable medium is a magnetic recording medium (e.g., ge medium). (Disk drive), CD-ROM (Read Only Memory), CD-R, CD-R / W , semiconductor memory (e.g., mask ROM, PROM, EPROM, flash ROM, R Includes AM). Also, the program uses various types of temporary computer-readable media (tr It may be supplied to the computer by an ansitory computer-readable medium. Examples of typical computer-readable media include electrical signals, optical signals, and electromagnetic waves. Computer-readable media can be transmitted via wired communication channels such as electric wires and optical fibers, or wireless communication channels. It can supply programs to computers.

[0166] Although the present invention has been described above with reference to embodiments, the present invention is not limited thereto. This is not the case. The configuration of the present invention includes and is understood to be substantially the same as that which a person skilled in the art could conceive. You can make various changes.

[0167] Some or all of the above embodiments may also be described as follows, but are not limited to the following. I can't.

[0168] (Note 1) A speed information acquisition unit that acquires speed information of a moving object equipped with an advertising display unit, Based on the speed information, the degree of change in the image of the advertisement displayed on the advertisement display unit is changed. It comprises a display control unit that performs the following process, Display control device.

[0169] (Note 2) The display control unit causes a still image advertisement to be displayed as an advertisement on the advertisement display unit. Yes, and based on the speed information, the period for which the advertisement for the still image is displayed is changed. The display control device described in Appendix 1.

[0170] (Note 3) A person attribute determination unit that determines the attributes of a person appearing in video data captured around the aforementioned moving object. Furthermore, The display control unit displays the speed information and the person's attributes on the advertisement display unit. This process changes the degree to which the displayed advertisement image changes. The display control device described in Appendix 1 or 2.

[0171] (Note 4) An advertising information acquisition unit that acquires advertising information to be displayed on an advertising display unit installed on a mobile device, The system includes a speed control unit that controls the speed of the moving object based on the advertising information. Speed ​​control device.

[0172] (Note 5) A speed information acquisition step that acquires speed information of a moving object equipped with an advertising display unit, Based on the speed information, the degree of change in the image of the advertisement displayed on the advertisement display unit is changed. A display control step that executes the process, A display control method including the following.

[0173] (Note 6) A person appearing in the video data of the area around the aforementioned moving object is an advertisement displayed by the advertising display unit. It further includes an attitude determination unit that determines the attitude to show toward The display control unit causes the advertisement to be displayed on the advertisement display unit based on the attitude information. Change the period. A display control device as described in any one of the items 1 to 3 of the appendix.

[0174] (Note 7) The speed control unit processes the advertising information and the people visible in the video data of the area around the moving object. Based on information about the object, control at least one of the speed or trajectory of the moving object. The speed control device described in Appendix 4.

[0175] (Note 8) The information of the person is that the person appearing in the video data is related to the advertisement displayed by the advertisement display unit. Includes information about the attitudes shown, The speed control device described in Appendix 7.

[0176] (Note 9) A speed information acquisition step that acquires speed information of a moving object equipped with an advertising display unit, Based on the speed information, the degree of change in the image of the advertisement displayed on the advertisement display unit is changed. A display control step that executes the process, A program that causes a computer to execute something.

[0177] (Note 10) Ad information acquisition step: Acquires advertising information to be displayed on an advertising display unit installed on a mobile device. and, A speed control step that controls the speed of the moving object based on the advertising information, A speed control method including the following.

[0178] (Note 11) Ad information acquisition step: Acquires advertising information to be displayed on an advertising display unit installed on a mobile device. and, A speed control step that controls the speed of the moving object based on the advertising information, A program that causes a computer to execute something.

[0179] Although the present invention has been described above with reference to embodiments, the present invention is not limited thereto. This is not the case. The structure and details of this invention include various aspects that can be understood by those skilled in the art within the scope of this invention. You can make changes. [Explanation of Symbols]

[0180] S1 Display System S2 Speed ​​Control System 11 Imaging device 111 Lens section 112 Image sensor 113 Video transmission unit 12 Advertising Display Devices 121 Display unit 122 Advertisement receiving unit 20 Display control device 21 Video receiving unit 22 Driving information acquisition unit 23 DB 24 Advertisement Transmission Section 25 Control Unit 251 Memory 252 I / O Unit 253 Information Processing Unit 254 Video Judgment Unit 255 Position attribute determination unit 256 Display control unit 31. Video Judgment Device 32 Advertising display devices 321 Display unit 322 Display control unit 323 Ad Database 324 Ad Transmission Unit 40 Speed ​​control device 41 Person information receiving unit 42 Advertising information receiving unit 43 Driving information acquisition part 44 DB 45 Control Unit 451 Memory 452 I / O Unit 453 Information Processing Unit 454 Speed ​​and Track Control Unit

Claims

1. The system includes a control unit that determines the level of movement of an advertisement displayed on an advertising display unit installed on a moving object, and controls the speed of the moving object so that the speed of the moving object is below a limit value determined for each level. Speed ​​control device.

2. The control unit determines the level of motion of the advertisement based on at least one of the period or proportion for which a still image in the advertisement is displayed, or the number of scene changes per predetermined time. The speed control device according to claim 1.

3. When the area for displaying an advertisement on an advertising display unit provided on a mobile body is an area obtained by dividing the advertising display unit, the mobile body is provided with a control unit that controls the speed of the mobile body so that the speed of the mobile body is less than a predetermined limit value. Speed ​​control device.

4. The process includes a control step that determines the level of movement of an advertisement displayed on an advertising display unit on a moving object, and controls the speed of the moving object so that the speed of the moving object is less than a limit value determined for each level. Speed ​​control method.

5. The system determines the level of movement of an advertisement displayed on an advertising display unit on a moving object, and instructs a computer to execute a control step that controls the speed of the moving object so that the speed of the moving object is below a limit value determined for each level. program.

Images