Vehicle advertising device, vehicle advertising method, and computer program

Abstract

To make it possible to fairly and precisely determine an effect of a vehicle advertisement, which is an advertisement utilizing a vehicle.SOLUTION: A vehicle advertisement apparatus 10 according to the present invention has information acquiring means 30 for acquiring positional information of a vehicle 2, information acquiring means 30 for acquiring terminal information including current location information from a mobile terminal 60 of a person P existing with a predetermined range from the vehicle 2, audience information generating means 31 for, based on the positional information and the terminal information, estimating the number of persons who can recognize a vehicle advertisement to generate audience information including information on the number of the persons, and determination means 17 for determining an effect of the vehicle advertisement based on the audience information.SELECTED DRAWING: Figure 7

Description

Technical Field

[0001] The present invention relates to a vehicle advertisement device, a vehicle advertisement method, and a computer program for determining the effect of vehicle advertisement, which is an advertisement using a vehicle.

Background Art

[0002] Conventionally, vehicle advertisements, in which advertising media such as displays or stickers are attached to a vehicle body, are known.

[0003] For example, Patent Document 1 proposes an advertisement display device that acquires information on the positions and movement directions of pedestrians around a vehicle, and displays an advertisement for a store located in the movement direction of the pedestrian on the vehicle. In addition, Patent Document 2 proposes a device that extracts pedestrians from data obtained by imaging the surroundings of a vehicle, and calculates an advertisement fee based on the number of extracted pedestrians.

Prior Art Documents

Patent Documents

[0004]

Patent Document 1

Patent Document 2

Summary of the Invention

Problem to be Solved by the Invention

[0005] However, with the devices of Patent Documents 1 and 2, there is a problem that it is not possible to fairly and accurately determine the advertising effect such as how much attention and interest the vehicle advertisement attracts when the vehicle travels, or whether the vehicle advertisement has an influence on store visits or product purchases.

[0006] The present invention has been made in view of the above points, and an object of the present invention is to provide a vehicle advertisement device, a vehicle advertisement method, and a computer program capable of fairly and accurately determining the advertising effect of a vehicle advertisement. [Means for solving the problem]

[0007] (1) A vehicle advertising device for determining the effectiveness of vehicle advertising, which is advertising using a vehicle, A location information acquisition means for acquiring the location information of the aforementioned vehicle, A terminal information acquisition means that acquires terminal information, including current location information, from a terminal of a person located within a predetermined distance from the vehicle, A means for generating audience information that estimates the number of people who can recognize the vehicle advertisement based on the location information and terminal information, and generates audience information that includes information on the number of people, A vehicle advertising device characterized by comprising a determination means for determining the effectiveness of the vehicle advertisement based on the aforementioned audience information.

[0008] In invention (1), the vehicle advertising device for determining the effectiveness of vehicle advertising, which is advertising using a vehicle, comprises a means for acquiring location information, a means for acquiring terminal information, a means for generating audience information, and a determination means. The location information acquisition method acquires the location information of the vehicle. The terminal information acquisition means acquires terminal information, including current location information, from the terminals of people located within a predetermined distance from the vehicle. The audience information generation means estimates the number of people who can recognize the vehicle advertisement based on location information and terminal information, and generates audience information that includes information on the number of people. The determination method assesses the effectiveness of vehicle advertising based on audience information.

[0009] According to the invention of (1), based on the location information of a vehicle traveling on a road and the current location information of a person located within a predetermined distance from the vehicle's location, the number of people within the predetermined distance can be estimated as the number of people recognizable by the vehicle advertisement, and the effectiveness of the vehicle advertisement can be determined based on the audience information including the number of people. For example, the more people estimated to be in a location where a passing vehicle is visible, the more relatively effective the advertisement can be judged to be. Conversely, if the number of such estimated people is relatively small, the more relatively effective the advertisement can be judged to be. Therefore, the effectiveness of the advertisement is judged according to the number of people who are likely to have noticed the vehicle advertisement. Therefore, according to the present invention, the advertising effect of vehicle advertisements can be determined fairly and accurately based on the estimated number of people who recognized the vehicle advertisements.

[0010] (2) The terminal information acquisition means acquires terminal identification information for advertising along with the current location information as terminal information, The vehicle advertising apparatus according to (1), characterized in that the audience information generation means acquires advertising usage information based on the terminal identification information, and generates the audience information which is relatively highly rated when the advertising usage information includes information related to the vehicle advertisement.

[0011] In invention (2), specifically, the terminal information includes, for example, the current location information of the person (terminal) as well as advertising terminal identification information such as an advertising identifier. Based on this terminal identification information, advertising usage information is obtained, such as the location information of the store visited by the person carrying the terminal and information on the items purchased via the internet. If such advertising usage information includes information related to vehicle advertising, relatively highly rated audience information is generated, and based on this audience information, the effectiveness of the advertisement is also judged to be relatively high.

[0012] According to the invention of (2), the effectiveness of an advertisement is determined in accordance with the advertisement usage information obtained based on terminal identification information, and if the advertisement usage information includes information related to vehicle advertisements, the effectiveness of the advertisement is judged to be relatively high. Therefore, the advertising effect of vehicle advertisements can be determined fairly and accurately in accordance with the advertisement usage trends of people who recognize vehicle advertisements.

[0013] (3) The terminal information acquisition means acquires, as terminal information, the current location information along with the browsing history information related to the advertisement, The vehicle advertising apparatus according to (1) or (2), characterized in that the audience information generation means generates audience information that is relatively highly rated when the browsing history information includes information related to the vehicle advertisement.

[0014] In invention (3), specifically, the terminal information includes, for example, the current location information of the person (terminal), as well as browsing history information related to advertisements, such as having viewed websites displaying advertisements. Based on this terminal identification information, browsing history information of the person operating the terminal is obtained. If such browsing history information includes information related to vehicle advertisements, relatively highly rated audience information is generated, and based on this audience information, the effectiveness of the advertisement is also judged to be relatively high.

[0015] According to the invention of (3), the effectiveness of an advertisement is determined according to the browsing history information related to the advertisement obtained from terminal information, and if the browsing history information includes information related to the vehicle advertisement, the effectiveness of the advertisement is determined to be relatively high. Therefore, the advertising effect of the vehicle advertisement can be determined fairly and accurately according to the browsing status of the person who recognized the vehicle advertisement.

[0016] (4) A method performed by a vehicle advertising device for determining the effectiveness of vehicle advertising, which is advertising using a vehicle, The steps include: obtaining location information of the vehicle; The steps include obtaining terminal information, including current location information, from a terminal of a person located within a predetermined distance from the vehicle, The steps include: estimating the number of people who can recognize the vehicle advertisement based on the location information and terminal information, and generating audience information including the number of people; A vehicle advertising method characterized by comprising the step of determining the effectiveness of the vehicle advertising based on the aforementioned audience information.

[0017] (5) A vehicle advertising device for determining the effectiveness of vehicle advertising, which is advertising using vehicles, Location information acquisition means for acquiring location information of the vehicle, Terminal information acquisition means for acquiring terminal information, including current location information, from a terminal of a person located within a predetermined distance from the vehicle. audience information generating means for estimating the number of people who can recognize said vehicle advertisement based on said position information and said terminal information, and generating audience information including information on said number of people, determining means for determining an effect of said vehicle advertisement based on said audience information, a computer program that functions as

[0018] According to the inventions of (4) and (5), the same operational effects as those of the invention of (1) are obtained.

Effects of the Invention

[0019] According to the present invention, it is possible to provide a vehicle advertisement device, a vehicle advertisement method, and a computer program that can fairly and accurately determine the advertisement effect of a vehicle advertisement.

Brief Description of Drawings

[0020] [Figure 1] It is a diagram explaining an outline of a vehicle advertisement system according to a basic embodiment of the present invention. [Figure 2] It is a diagram showing a functional configuration of a vehicle advertisement system according to a basic embodiment of the present invention. [Figure 3] It is a diagram explaining an example of an expected value table for a vehicle according to a basic embodiment of the present invention. [Figure 4] It is a diagram explaining the concept of evaluation value determination by an evaluation value determining means of a vehicle advertisement device according to a basic embodiment of the present invention. [Figure 5] It is a diagram showing an example of a display image based on additional map information generated by a vehicle advertisement device according to a basic embodiment of the present invention. [Figure 6] It is a diagram showing a vehicle advertisement processing flow executed by a vehicle advertisement device according to a basic embodiment of the present invention. [Figure 7] It is a diagram explaining an outline of a vehicle advertisement system according to a representative embodiment of the present invention. [Figure 8] It is a diagram showing a functional configuration of a vehicle advertisement system according to a representative embodiment of the present invention. [Figure 9]This figure illustrates an example of an expected value table for a vehicle according to a typical embodiment of the present invention. [Figure 10] This figure illustrates the concept of determining evaluation values ​​by the evaluation value determination means for a vehicle advertising device according to a typical embodiment of the present invention. [Figure 11] This figure shows an example of a display image based on additional map information generated by a vehicle advertising device according to a typical embodiment of the present invention. [Figure 12] This figure shows the vehicle advertising processing flow performed by a vehicle advertising device according to a typical embodiment of the present invention. [Modes for carrying out the invention]

[0021] Hereinafter, embodiments for carrying out the present invention will be described in detail with reference to the attached drawings. In the following drawings, the same or similar elements are denoted by the same numbers or reference numerals throughout the description of the embodiments.

[0022] <Basic Implementation> [Basic concept / basic configuration] Figure 1 is a diagram illustrating an overview of a vehicle advertising system according to a basic embodiment of the present invention. The vehicle advertising system 100 includes a vehicle advertising device 1 that determines the effectiveness of vehicle advertising, which is advertising using a vehicle, and a vehicle terminal 50 (for example, a smartphone operated by the driver of the vehicle 2, or a navigation device installed in the vehicle 2) 50 that is connected to the vehicle advertising device 1 via a network and moves with the vehicle 2 when the vehicle 2 moves.

[0023] In this embodiment, vehicle advertising includes advertisements using visible advertising means installed on the exterior of a vehicle (e.g., stickers, displays, etc.) and advertisements using sound-emitting advertising means (e.g., amplifiers, speakers, etc.). Furthermore, in this embodiment, the "effect" of vehicle advertising refers to the possibility that the vehicle advertising was seen or heard by a larger number of people.

[0024] The following explanation will use a visible advertising means 3 installed on the exterior surface of vehicle 2 as an example. The vehicle advertising device 1 acquires map information showing the map M of the road that the vehicle 2 will travel on, and sets multiple areas R on the map M.

[0025] In the example shown in Figure 1, the vehicle advertising device 1 divides a predetermined area of ​​map M (the planned driving area of ​​vehicle 2 (for example, the delivery area if vehicle 2 is a delivery vehicle, or an area with a radius of 10 km centered on the storage location of vehicle 2, or an area including the operating route if it is a public transport vehicle) into a mesh shape consisting of multiple vertical and horizontal imaginary lines) to set up multiple rectangular areas R arranged vertically and horizontally. In the example shown in Figure 1, all of the multiple areas R are the same size, but this is not limited to this, and they may be different in size from one another. Furthermore, the multiple areas R are not limited to rectangular shapes, but can be any shape such as circles.

[0026] The vehicle advertising device 1 determines an evaluation value for each of the multiple regions R. In this embodiment, the vehicle advertising device 1 determines an evaluation value for each region R according to the possibility that other vehicles and / or people located around the vehicle 2 will change when the vehicle 2 equipped with the advertising means 3 passes by. For example, the vehicle advertising device 1 determines a higher evaluation value for regions R where the possibility of other vehicles and / or people changing is relatively high.

[0027] The vehicle advertising device 1 acquires location information of the vehicle 2 from the vehicle terminal 50 at predetermined intervals when the vehicle 2 is moving.

[0028] When the vehicle advertising device 1 acquires location information of vehicle 2, it generates vehicle status information indicating the state of the vehicle in the region R where vehicle 2 is located, based on that location information. In this embodiment, the vehicle status information includes region information indicating which of the multiple regions R the vehicle is located in, the date and time the location information was acquired, and the vehicle's speed. For example, the vehicle advertising device 1 generates higher vehicle status information the more times it has continuously generated region information indicating the same region R (the longer the time spent in the same region R).

[0029] The vehicle advertising device 1 then determines the effectiveness of the vehicle advertisement based on the evaluation value and the vehicle status information. For example, the vehicle advertising device 1 calculates a determination value for the effectiveness of the vehicle advertisement by multiplying the evaluation value and the vehicle status information value. In this case, the vehicle advertising device 1 calculates a higher determination value the higher the evaluation value and the higher the vehicle status information value are.

[0030] The judgment values ​​calculated in this way can be used, for example, to determine the advertising price to be charged to the advertiser of the advertisement in advertising method 3, or to determine the compensation for the operator who operated vehicle 2 (for example, the driver of vehicle 2 or the manager of vehicle 2).

[0031] With such a vehicle advertising device 1, for example, a higher evaluation value is set for an area R where a higher advertising effect is expected, and the effectiveness of the vehicle advertising is determined based on this evaluation value and vehicle status information indicating the state of vehicle 2 in that area R. As a result, if vehicle 2 passes through an area R with a higher evaluation value, it can be determined that the advertising effect is high. On the other hand, if vehicle 2 passes through an area with a lower evaluation value R, it can be determined that the advertising effect is low. Therefore, the effectiveness of the advertising can be appropriately determined according to the area R that vehicle 2 has passed through. Therefore, it is possible to provide a vehicle advertising device that can determine the effectiveness of vehicle advertising, which is advertising that utilizes vehicles.

[0032] [Functional Configuration] Figure 2 shows the functional configuration of a vehicle advertising system according to an embodiment of the present invention. The vehicle advertising system 100 comprises a vehicle advertising device 1 and a plurality of vehicle terminals 50 connected to the vehicle advertising device 1 via a network.

[0033] (Vehicle advertising device) The vehicle advertising device 1 comprises an advertising setting means 11, a map information acquisition means 12, a region setting means 13, an evaluation value determination means 14, a location information acquisition means 15, a vehicle status information generation means 16, a determination means 17, an additional map information generation means 18, a transmission means 19, and a storage means 20.

[0034] The advertising setting means 11 sets vehicle advertisements, which are advertisements using the vehicles 2, for multiple vehicles 2 (see Figure 1) and the managers of the vehicles 2 (e.g., drivers). The advertising setting means 11 reads advertising information related to advertisements requested by advertisers, which has been stored in the storage means 20 in advance, and associates the read advertising information with multiple vehicles 2 and the managers of the vehicles 2 (manager identification information that identifies the managers). In this embodiment, the advertising information includes advertising identification information that identifies the advertisement, and image information and sound information that can be used to advertise the advertisement using advertising means 3 (digital signage (electronic billboard), speakers, etc.) provided on the vehicle 2.

[0035] Furthermore, the advertising setting means 11 may associate advertising information corresponding to the area R (see Figure 1) where vehicle 2 is located with administrator identification information each time it acquires location information from the vehicle terminal 50 (vehicle 2), as described later. In this case, it is desirable that the storage means 20 stores appropriate advertising information for each area R, corresponding to the attributes of each area R (for example, the age group of passersby, the type of vehicle passing by (private car, commercial vehicle, etc.)).

[0036] Furthermore, the advertising setting means 11 is not limited to what is stored in the storage means 20; for example, advertising information related to advertisements provided from an advertiser's terminal or the like may be associated with the vehicle 2 or the vehicle 2's administrator identification information.

[0037] The map information acquisition means 12 acquires map information showing the map M (see Figure 1) of the road that the vehicle 2 will travel on. The map information acquisition means 12 reads out the map information that has been previously stored in the storage means 20. Note that the map information acquisition means 12 is not limited to the storage means 20, but may also acquire map information from, for example, an external device that provides map information.

[0038] The area setting means 13 sets multiple areas R (see Figure 1) on the map M. Specifically, the area setting means 13 places multiple virtual lines vertically and horizontally (for example, east-west direction, north-south direction) at predetermined intervals (for example, 100m to 1km intervals) on the map M (see Figure 1) acquired by the map information acquisition means 12, and sets each area enclosed by these virtual lines as one of the multiple areas R. The area setting means 13 also sets area identification information for each of the set areas R and stores it in the storage means 20.

[0039] The evaluation value determination means 14 determines the evaluation value for each region R (see Figure 1). More specifically, the evaluation value determination means 14 determines the evaluation value based on the expected value indicating the possibility of other vehicles and / or people being replaced around vehicle 2 (see Figure 1). Specifically, the evaluation value determination means 14 determines the evaluation value for each region R (see Figure 1) set in the region setting means 13, based on the map M (see Figure 1) acquired by the map information acquisition means 12 and referring to the expected value table stored in the storage means 20.

[0040] Figure 3 illustrates an example of an expected value table for a vehicle according to an embodiment of the present invention. The expected value table for vehicles primarily defines the degree of probability that other vehicles surrounding vehicle 2 (see Figure 1) will be replaced, depending on the road conditions in region R. In the example shown in Figure 3, the expected value is associated with road conditions such as the number of lanes and whether or not there is a connection to other roads. Note that the example shown in Figure 3 is just one example of an expected value table for vehicles, and the expected value can be defined based on any arbitrary criteria to define the degree of probability that other vehicles surrounding vehicle 2 will be replaced.

[0041] Here, the more lanes there are, the higher the probability that other vehicles surrounding vehicle 2 (see Figure 1) will change positions. Also, regarding connections to other roads, if a road has connections to other roads, the probability of other vehicles surrounding vehicle 2 changing positions is higher than if the road is a single road with no connections to other roads. Furthermore, if the connection to other roads forms an intersection, the probability of other vehicles surrounding vehicle 2 changing positions increases even further.

[0042] Figure 4 is a diagram illustrating the concept of determining evaluation values ​​by the evaluation value determination means of a vehicle advertising device according to an embodiment of the present invention. a1-3, b1-3, and c1-3 shown in Figure 4 are area identification information set by the area setting means 13. Note that the area setting means 13 sets area identification information for all areas R, but Figure 4 shows only a1-3, b1-3, and c1-3 which are used in the following explanation.

[0043] In the example shown in Figure 4, region R of region identification information a1 is an area where a relatively wide road (for example, a two-lane road) extends, and there are no other connecting roads. Region R in region identification information a2 is a region where a relatively wide road (e.g., a two-lane road) and a relatively narrow road (e.g., a one-lane road) intersect. Region R in region identification information a3 is a region where a relatively wide road (e.g., a two-lane road) is connected to a relatively narrow road (e.g., a one-lane road). Region R in region identification information b1 is a region where a relatively narrow road (for example, a one-lane road) is connected to other relatively narrow roads at multiple points. Region R in region identification information b2 is an area where a relatively wide road (for example, a two-lane road) extends, and there are no other connecting roads. Region R in region identification information b3 is a region where a relatively wide road (for example, a two-lane road) intersects with another relatively wide road. Region R in region identification information c1 is an area where a relatively wide road (for example, a two-lane road) extends, and there are no other connecting roads. Region R in region identification information c2 is a region where a relatively narrow road (e.g., a one-lane road) is connected to a relatively wide road (e.g., a two-lane road). Region R in region identification information c3 is a region where a relatively narrow road (for example, a one-lane road) is connected to another relatively narrow road.

[0044] In the examples shown in Figures 3 and 4, for region R of region identification information a1, the evaluation value determination means 14 determines an evaluation value based on the expected value 3(2+1), assuming that the number of lanes is 2 and there is no connection to other roads. For region R of region identification information a2, the evaluation value determination means 14 determines an evaluation value based on the expected value 5(2+3), assuming that the number of lanes is 2 and there is an intersection with other roads. For region R of region identification information a3, the evaluation value determination means 14 determines an evaluation value based on the expected value 4(2+2), assuming that the number of lanes is 2 and that there is a connection to other roads. For the region R of the region identification information b1, the evaluation value determination means 14 determines an evaluation value based on the expected value 5(1+2×2), assuming that there is 1 lane and 2 connections to other roads. For region R of region identification information b2, the evaluation value determination means 14 determines an evaluation value based on the expected value 3(2+1), assuming that the number of lanes is 2 and there is no connection to other roads. For region R of region identification information b3, the evaluation value determination means 14 determines an evaluation value based on the expected value 5(2+3), assuming that the number of lanes is 2 and there is an intersection with other roads. For the region R of the region identification information c1, the evaluation value determination means 14 determines an evaluation value based on the expected value 3(2+1), assuming that the number of lanes is 2 and there is no connection to other roads. For region R of region identification information c2, the evaluation value determination means 14 determines an evaluation value based on the expected value 4(2+2), assuming that the number of lanes is 2 and that there is a connection to other roads. For region R of region identification information c3, the evaluation value determination means 14 determines an evaluation value based on the expected value 3(1+2), assuming that the number of lanes is 1 and that there is a connection to other roads.

[0045] Furthermore, the memory means 20 stores a people expectation value table that defines the degree of probability that people located around the vehicle 2 (see Figure 1) will change. In this people expectation value table, for example, locations that include places where people are expected to come and go (e.g., train stations, large retail stores, etc.) are defined as having the highest expectation value, and the expectation value decreases as you move away from these locations.

[0046] Furthermore, the memory means 20 stores a correction value table for correcting expected values. This correction value table specifies correction values ​​according to the time of day; for example, larger values ​​are specified during times when there is a lot of vehicle and pedestrian traffic, and smaller values ​​are specified during times when there is little vehicle and pedestrian traffic.

[0047] The evaluation value determination means 14 determines the evaluation value for each time period by referring to a correction value table based on, for example, an expected value table for vehicles and an expected value table for people for each region R. For example, the evaluation value determination means 14 calculates a summation value for each region R by adding the expected value determined based on the expected value table for vehicles and the expected value determined based on the expected value table for people, and for each time period, it multiplies the summation value by a correction value to determine the evaluation value.

[0048] Returning to Figure 2, the location information acquisition means 15 acquires location information of the vehicle terminal 50 (vehicle 2) from the vehicle terminal 50 (vehicle 2) at predetermined intervals (for example, every second or every minute), and stores the acquired location information in the storage means 20, associating it with the date and time of acquisition and the administrator identification information of the vehicle 2 that transmitted the location information.

[0049] Furthermore, the location information acquisition means 15 may acquire from the vehicle terminal 50, along with location information, assurance information indicating that the vehicle terminal 50 is in close proximity to the advertising means 3 (for example, within a distance where communication is possible via short-range communication). In this case, the location information acquisition means 15 may acquire only location information and delete the location information if assurance information cannot be obtained. This prevents the vehicle terminal 50 from determining the effectiveness of the vehicle advertisement even when it is moving separately from the advertising means 3 (for example, when the manager of the vehicle terminal 50 is moving in a vehicle other than the vehicle 2 on which the advertising means 3 is installed).

[0050] The vehicle status information generation means 16 generates vehicle status information indicating the state of the vehicle in area R based on the location information acquired by the location information acquisition means 15, and stores the generated vehicle status information in the storage means 20, associating it with the date and time the location information acquisition means 15 acquired the location information and the administrator identification information of the vehicle 2 that transmitted the location information. Specifically, the vehicle status information generation means 16 determines from the location information which of the multiple areas R (see Figure 1) set by the area setting means 13 is currently passing through.

[0051] Furthermore, the vehicle state information generation means 16 calculates the estimated speed of the vehicle 2 based on position information acquired continuously at predetermined intervals, determines a speed correction value by referring to a speed correction value table that associates speeds and speed correction values ​​stored in the storage means 20, and generates vehicle state information including this speed correction value. For example, the vehicle state information generation means 16 may estimate the speed at which the vehicle 2 traveled through a certain area R based on the number of position information acquired continuously at predetermined intervals in a certain area R, or it may estimate the speed of the vehicle 2 from the travel distance of position information acquired continuously at predetermined intervals. In addition, the vehicle state information may include not only the speed correction value but also other correction values ​​that affect the effectiveness of vehicle advertising.

[0052] For example, the vehicle state information generation means 16 determines a higher speed correction value in a given region R, where the number of acquired position information points is greater (the slower the vehicle 2 is moving). Alternatively, the vehicle state information generation means 16 may determine a higher speed correction value in a given region R, where the calculated speed is slower.

[0053] Returning to Figure 2, the determination means 17 determines the effectiveness of the vehicle advertisement based on the evaluation value determined by the evaluation value determination means 14 and the vehicle state information generated by the vehicle state information generation means 16. Specifically, for a given area R, the determination means 17 calculates an effectiveness value that relatively shows the effectiveness of the vehicle advertisement when passing through a given area R once, by multiplying the evaluation value determined by the evaluation value determination means 14 by the movement speed correction value of the vehicle state information generated by the vehicle state information generation means 16, and stores this value in the storage means 20 in association with the administrator identification information of the vehicle 2 that transmitted the location information. In addition, the evaluation value determination means 14 calculates a combined effectiveness value by summing the effectiveness values ​​over a predetermined combined period (for example, one day) for a given vehicle 2's administrator identification information, and stores this combined effectiveness value in the storage means 20.

[0054] The additional map information generation means 18 generates additional map information by adding evaluation value information indicating evaluation values ​​for each region to the map information. Figure 5 shows an example of a display image based on additional map information generated by a vehicle advertising device according to an embodiment of the present invention. The additional map information generation means 18 generates additional map information for displaying an additional map image, which is created by overlaying an evaluation value display layer on a map display layer that displays map M, with each region R displayed in a display mode corresponding to the magnitude of the evaluation value of each region R. In the example shown in Figure 5, the additional map information generation means 18 generates an evaluation value display layer in which the brightness and transparency of the display mode (filled in the example shown in Figure 5) in each region R decrease as the evaluation value of each region R increases. Note that the display mode corresponding to the magnitude of the evaluation value by the additional map information generation means 18 is not limited to changes in the brightness and transparency of the display mode, but may also be a color corresponding to the magnitude of the evaluation value. Furthermore, the display mode corresponding to the magnitude of the evaluation value by the additional map information generation means 18 is not limited to a mode in which each region R is completely filled, but may also be a heat map mode, for example.

[0055] Furthermore, the additional map information generation means 18 may generate additional map information for displaying an additional map image that overlays a recommended route display layer showing a route RO that passes through a region R with a relatively high evaluation value.

[0056] Returning to Figure 2, the transmission means 19 transmits the additional map information generated by the additional map information generation means 18 and the advertising information set by the advertising setting means 11 to the vehicle terminal 50.

[0057] (Vehicle side) The vehicle terminal 50 is composed of, for example, a smartphone, tablet, or navigation device, and moves together with the vehicle 2 (see Figure 1) which is equipped with advertising means 3, and includes location information acquisition means 51, terminal control means 52, transmission and reception means 53, and input / output means 54.

[0058] The advertising means 3 consists of, for example, stickers, paint, etc., attached to the body of the vehicle 2 to display advertising content; display means (such as digital signage or external displays) connected to the vehicle terminal 50 and controlled by the vehicle terminal 50 to display advertising information; and voice output means (such as speakers or amplifiers) connected to the vehicle terminal 50 and controlled by the vehicle terminal 50 to emit the advertising information as sound.

[0059] Furthermore, advertising means 3 may include a beacon that emits a signal that can be received by a vehicle terminal 50 capable of short-range communication, and may emit a signal.

[0060] The location information acquisition means 51 consists of GPS (Global Positioning Systems) and acquires current location information at predetermined intervals (for example, every second or every minute).

[0061] The terminal control means 52 transmits the location information acquired by the location information acquisition means 51 to the vehicle advertising device 1 via the transmission and reception means 53. Furthermore, when the terminal control means 52 receives a signal transmitted by the advertising means 3, it transmits, along with the location information, assurance information indicating that the vehicle terminal 50 is in close proximity to the advertising means 3 (for example, within a distance where short-range communication is possible).

[0062] Furthermore, when the terminal control means 52 receives additional map information from the vehicle advertising device 1, it displays an additional map image (see Figure 5) based on the received additional map information on the input / output means 54, which is configured as a touch panel, for example.

[0063] Furthermore, when the terminal control means 52 receives advertising information from the vehicle advertising device 1, it causes the advertising means 3 to display an advertisement based on the received advertising information or to emit sound.

[0064] The functional configuration of this system described above is merely an example; a single functional block (database and functional processing unit) may be divided, or multiple functional blocks may be combined into a single functional block. Each functional processing unit is realized by a computer program (for example, core software or applications that cause the CPU to execute the various processes mentioned above) stored in a storage device (storage unit) such as ROM (Read Only Memory), flash memory, SSD (Solid State Drive), or hard disk, which is read by the CPU (Central Processing Unit) built into the device or terminal, and executed by the CPU. In other words, each functional processing unit is realized by this computer program reading and writing necessary data such as tables from a database (DB; Database) stored in the storage device or from a storage area in memory, and, if necessary, controlling related hardware (for example, input / output devices, display devices, communication devices (for example, WiFi-enabled devices compliant with IEEE 802.11, wireless devices compliant with International Telecommunication Union standards such as 3rd, 4th, and 5th generation mobile communication systems)). Furthermore, the database (DB) in the embodiments of the present invention may be a commercial database, but it also means a mere collection of tables and files, and the internal structure of the database itself is not specified.

[0065] [Processing flow] Figure 6 shows the vehicle advertising processing flow performed by a vehicle advertising device according to an embodiment of the present invention.

[0066] In step S1, the advertising setting means 11 sets vehicle advertisements, which are advertisements using the vehicle 2, for multiple vehicles 2 or for the managers of the vehicles 2.

[0067] In step S2, the map information acquisition means 12 acquires map information showing the map M (see Figure 1) of the road that the vehicle 2, which had vehicle advertisements set in step S1, travels on.

[0068] In step S3, the region setting means 13 sets multiple regions R (see Figure 1) on the map M acquired by the map information acquisition means 12 in step S2.

[0069] In step S4, the evaluation value determination means 14 determines the evaluation value for each region R (see Figure 1) set by the region setting means 13 in step S3.

[0070] In step S5, the location information acquisition means 15 acquires location information of the vehicle terminal 50 (vehicle 2) from the vehicle terminal 50 (vehicle 2) at predetermined intervals (for example, every second or every minute).

[0071] In step S6, the vehicle state information generation means 16 generates vehicle state information indicating the state of the vehicle in region R, based on the location information acquired by the location information acquisition means 15 in step S5.

[0072] In step S7, the determination means 17 determines the effectiveness of the vehicle advertisement based on the evaluation value determined by the evaluation value determination means 14 in step S4 and the vehicle status information generated by the vehicle status information generation means 16 in step S6.

[0073] According to this vehicle advertising device 1, multiple regions R are set on the map M, an evaluation value for each region R is determined, and the effectiveness of the vehicle advertisement is determined based on the evaluation value of the region R and vehicle status information indicating the state of the vehicle 2 in that region R. This allows, for example, a higher evaluation value to be set for an area R where a higher advertising effect is expected, and the effectiveness of the vehicle advertisement can be determined based on this evaluation value and vehicle status information indicating the state of vehicle 2 in that area R. Therefore, if vehicle 2 passes through an area R with a higher evaluation value, it can be determined that the advertisement is highly effective. Conversely, if vehicle 2 passes through an area R with a lower evaluation value, it can be determined that the advertisement is less effective. Thus, the effectiveness of the advertisement can be appropriately determined according to the area that vehicle 2 has passed through. Therefore, it is possible to provide a vehicle advertising device that can determine the effectiveness of vehicle advertising, which is advertising that utilizes vehicles.

[0074] Furthermore, the vehicle advertising device 1 determines an evaluation value based on the expected value of other vehicles approaching the vehicle 2 displaying the vehicle advertisement, and the probability of the people who see the advertisement changing (the people who see the vehicle advertisement changing), thus enabling a more accurate determination of the effectiveness of the advertisement.

[0075] Furthermore, the vehicle advertising device 1 can transmit additional map information, which includes evaluation value information indicating evaluation values ​​for each region R, to the vehicle terminal 50 of the vehicle 2 or the driver riding in the vehicle 2. This allows drivers to improve the effectiveness of vehicle advertising by driving vehicle 2 through area R, where the evaluation value of the additional map information is higher.

[0076] <Typical Embodiments> Next, a typical embodiment of the present invention will be described in detail with reference to the attached drawings. In the following, elements similar to those in the basic embodiments described above will be given the same numbers or reference numerals and their descriptions will be omitted.

[0077] [Basic concept / basic configuration] Figure 7 is a diagram illustrating an overview of a vehicle advertising system according to a typical embodiment of the present invention. The vehicle advertising system 1000 of this embodiment includes a vehicle advertising device 10 and a vehicle terminal 50, and can be connected via a network to mobile terminals 60 such as smartphones carried by a large number of people P located in various places.

[0078] In this embodiment, the "effect" of vehicle advertising refers to the possibility that the vehicle advertising was seen or heard by a larger number of people, as well as the influence it had on those who saw or heard the advertisement, such as whether they became interested in the content of the advertisement, and furthermore, whether they visited a store or purchased goods in response to the content of the advertisement.

[0079] In this embodiment, the vehicle advertising device 10 estimates the number of people P who are likely to have recognized the vehicle advertisement, based on a predetermined distance from the vehicle 2, such as within several tens of meters as shown by the dashed line in Figure 7, and determines an evaluation value according to the number of people P who are likely to have recognized the vehicle advertisement. The vehicle advertising device 10 also obtains browsing history information related to the advertisement from the mobile terminal 60 of the person P who is likely to have recognized the vehicle advertisement, based on so-called cookies, and determines an evaluation value according to the browsing history information. Furthermore, the vehicle advertising device 10 obtains terminal identification information for advertising (so-called advertising identifier) ​​from the mobile terminal 60 of the person P who is likely to have recognized the vehicle advertisement, and based on this terminal identification information, collects advertising usage information indicating whether or not a store corresponding to the vehicle advertisement has been visited or goods have been purchased, and determines an evaluation value according to the advertising usage information. For example, the more people who are relatively more likely to have recognized the vehicle advertisement, the higher the evaluation value will be. Also, for example, the more people who have viewed the advertising site corresponding to the vehicle advertisement, or who have visited a store or purchased goods corresponding to the vehicle advertisement, the higher the evaluation value will be.

[0080] The vehicle advertising device 10, similar to the basic embodiment described above, acquires location information of the vehicle 2, and also acquires current location information, advertising terminal identification information, and advertising browsing history information from the mobile terminals 60 of numerous people P located within a predetermined distance of the vehicle 2. The current location information is basically acquired to show the current location of the mobile terminal 60 at the time the vehicle 2 passes by, and is also acquired when a person P visits the store advertised on the vehicle. The advertising terminal identification information and advertising browsing history information are acquired at the time the vehicle 2 passes by, but are also acquired as needed thereafter, and the information acquired retrospectively is mainly used.

[0081] The following technologies are applied to obtain information from the mobile device 60. For example, if a dedicated application is installed on the mobile terminal 60, the dedicated application transmits current location information, terminal identification information, etc., from the mobile terminal 60 to the vehicle advertising device 10 at predetermined time intervals (e.g., every minute). This allows the vehicle advertising device 10 to obtain various types of information from the mobile terminal 60.

[0082] Furthermore, in the case of a mobile terminal 60 that does not have the dedicated app installed, a communication information acquisition device is provided on the vehicle 2 itself or around the road it is scheduled to travel on. This communication information acquisition device acquires communication information emitted by the mobile terminal 60, and based on the acquired communication information, it further acquires location information, MAC address, etc. from the corresponding mobile terminal 60, and transmits this information to the vehicle advertising device 10 via the network. The communication information acquisition device acquires communication information using communication means such as a so-called WiFi packet sensor or Bluetooth (registered trademark). For example, with a WiFi packet sensor, it is possible to acquire WiFi probe requests emitted by the mobile terminal 60 as communication information, and based on these probe requests, it is possible to acquire location information, MAC address, etc. from the mobile terminal 60. As a result, the vehicle advertising device 10 can acquire various types of information from an unspecified number of mobile terminals 60 even if the dedicated app is not installed.

[0083] The vehicle advertising device 10 identifies people P who are within a predetermined distance, such as several tens of meters, from the vehicle 2 based on the acquired location information of the vehicle 2 and the current location information of the mobile terminal 60, and estimates the number of these people P as the number of people who can be recognized by the vehicle advertisement. The estimated number of people who can be recognized in this way is generated as one element of the audience information. Subsequently, the vehicle advertising device 10 generates an advertisement relevance evaluation based on the acquired advertisement viewing history information, indicating whether or not people P who were within the predetermined distance viewed the advertisement site of the vehicle advertisement. The advertisement relevance evaluation is further generated as one element of the audience information. Furthermore, the vehicle advertising device 10 then collects advertisement usage information via the network from the store location or the usage history of the purchase site, etc., based on the acquired terminal identification information and current location information for the advertisement, indicating whether or not people P who were within the predetermined distance visited the store of the vehicle advertisement or purchased goods. The advertisement usage information is also generated as one element of the audience information. For example, the vehicle advertising device 10 generates audience information that shows a higher value the more people who can be recognized, the more people who viewed the vehicle advertisement, and the more people who used the advertisement are.

[0084] The vehicle advertising device 10 then calculates a determination value for the effectiveness of the vehicle advertisement based on the vehicle status information as well as the audience information. In this case, the vehicle advertising device 10 calculates a higher determination value the higher the audience information value is relatively.

[0085] With such a vehicle advertising device 10, for example, after the operation of a vehicle 2 with vehicle advertisements attached, the effectiveness of the vehicle advertisements can be fairly and accurately determined in accordance with the actual operational situation, based on the number of people who can recognize the vehicle advertisements, the number of people who view the vehicle advertisements, and the number of people who use the advertisements. Therefore, it is possible to provide a vehicle advertising device that can fairly and accurately determine the advertising effectiveness of vehicle advertising.

[0086] [Functional Configuration] Figure 8 shows the functional configuration of a vehicle advertising system according to a typical embodiment of the present invention. The vehicle advertising system 1000 comprises a vehicle advertising device 10 and a plurality of vehicle terminals 50 connected to the vehicle advertising device 10 via a network.

[0087] (Vehicle advertising device) The vehicle advertising device 10, similar to the embodiment described above, includes an advertising setting means 11, a map information acquisition means 12, a region setting means 13, an evaluation value determination means 14, a vehicle state information generation means 16, a determination means 17, an additional map information generation means 18, a transmission means 19, and a storage means 20, as well as an information acquisition means 30 and an audience information generation means 31.

[0088] The information acquisition means 30 acquires location information from the vehicle terminal 50 (vehicle 2), and also acquires current location information, advertising terminal identification information, and advertising browsing history information from the mobile terminal 60 (person P), and stores them in the storage means 20 in association with the administrator identification information of vehicle 2.

[0089] The current location information of the mobile terminal 60 is acquired simultaneously with the location information of the vehicle terminal 50. Based on this location information, it may be acquired only from mobile terminals 60 located within the area R described later while the vehicle 2 is traveling, or it may also be acquired from mobile terminals 60 outside of the area R. Terminal identification information for advertising is acquired simultaneously with the current location information. Subsequently, this terminal identification information and browsing history information related to advertising are acquired periodically, for example, by the audience information generation means 31 described later, from mobile terminals 60 estimated to be within a predetermined distance from the passing vehicle 2.

[0090] Furthermore, the information acquisition means 30 acquires advertising usage information from, for example, a mobile terminal 60 corresponding to the acquired advertising terminal identification information, based on the acquired terminal identification information. Note that advertising usage information may also be acquired from external servers providing advertising sites, product purchase sites, etc., based on the terminal identification information.

[0091] The audience information generation means 31 estimates the number of people P within a predetermined distance from the vehicle 2 as the number of people who can recognize the vehicle advertisement, based on the location information of the vehicle terminal 50 and the current location information of the mobile terminal 60, and generates audience information including this number of people who can recognize the advertisement. The audience information is stored in the storage means 20 in association with the corresponding vehicle status information.

[0092] Subsequently, the audience information generation means 31 creates an advertising relevance evaluation based on the browsing history information and advertising usage information, indicating whether there is a browsing history corresponding to the vehicle advertisement and whether there is advertising usage such as visiting a store or purchasing goods, and adds the advertising relevance evaluation to the corresponding audience information. For example, the lowest value is set for an advertising relevance evaluation where there is no browsing history and no advertising usage, a higher value is set for an advertising relevance evaluation where there is a browsing history but no advertising usage, and the highest value is set for an advertising relevance evaluation where there is a browsing history and advertising usage.

[0093] Figure 9 illustrates an example of an expected value table for a vehicle according to a typical embodiment of the present invention. The expected value table for vehicles associates expected values ​​with audience information, including the number of recognizable people and advertising relevance evaluation, in addition to the road conditions information described in the basic embodiment (see Figure 3).

[0094] In the expected value table, the higher the number of recognizable people, the higher the value. Furthermore, in the expected value table, for example, the ad relevance rating of one person with a browsing history is higher than that of simply one recognizable person. Additionally, in the expected value table, for example, the ad relevance rating of one person who has used an ad is higher than that of one person with a browsing history. Note that the values ​​in the expected value table are not limited to these and can be changed or set as appropriate according to the specifications.

[0095] The evaluation value determination means 14 determines an evaluation value for each area R according to the road conditions, and then subsequently determines an evaluation value retrospectively based on audience information. Specifically, the evaluation value determination means 14 determines an evaluation value for each area R by referring to the expected value table stored in the storage means 20 based on the map M (see Figure 10) acquired by the map information acquisition means 12, and then determines the number of people who can be recognized and the value of the advertising relevance evaluation for each area R based on the audience information stored in the storage means 20. In this embodiment, the evaluation value determination means 14 determines an evaluation value based on audience information for each area R, but it is not limited to this, and may determine an evaluation value based on audience information in any manner.

[0096] Figure 10 is a diagram illustrating the concept of determining evaluation values ​​by the evaluation value determination means for a vehicle advertising device according to a typical embodiment of the present invention. Although the evaluation value determination means 14 sets audience information for all areas R, Figure 10 shows only a1-3, b1-3, and c1-3, which are used in the following explanation.

[0097] In the example shown in Figure 10, the region R of region identification information a1~a3, b1, b2 is set to have 0 recognizable people based on audience information. In the region identification information b3, region R is set to have 7 recognizable people based on audience information. Of these, 2 people are set to have a browsing history or have used advertisements, based on the advertisement relevance evaluation. In the figure, the number of recognizable people is indicated by "○" or "●" corresponding to the current location information. In particular, the number of people with a browsing history or who have used advertisements is indicated by "●" corresponding to their current location information. Similarly, the number of recognizable people is indicated by "○" or "●" below. In this example, for illustrative purposes, we assume that 1 person has a browsing history and 1 person has used advertisements. The region R of region identification information c1 is set to have a recognition capacity of 3 people based on audience information. In the region identification information c2, region R is set to have a recognized number of 3 people based on audience information, of which 1 person is set to have a browsing history or has used advertisements. In this example, we will assume that 1 person has a browsing history. The region R in region identification information c3 is set to have a recognition capacity of 1 person based on the audience information.

[0098] In the examples shown in Figures 9 and 10, for region R of region identification information b3, the evaluation value determination means 14 calculates the number of recognizable people as 7 × expected value 3 + number of people with browsing history as 1 × expected value 5 + number of people who used advertisements as 1 × expected value 10, and determines an evaluation value of "36" as the result of this calculation. Similarly, for region R of region identification information c1, the evaluation value determination means 14 calculates the number of recognizable people (3) × expected value (3) based on the number of recognizable people being 3, and determines an evaluation value of "9" as the result of this calculation. Similarly, for region R of region identification information c2, the evaluation value determination means 14 calculates the number of recognizable people as 3 × expected value 3 + the number of people with browsing history as 1 × expected value 5, and determines the evaluation value "14" as the result of this calculation. Similarly, for region R of region identification information c3, the evaluation value determination means 14 calculates the number of recognizable people (1) × expected value (3) based on the fact that the number of recognizable people is 1, and determines an evaluation value of "3" as the result of this calculation. The evaluation values ​​thus determined are stored in the storage means 20 as corresponding to each region R.

[0099] In this way, the evaluation value determination means 14 determines an evaluation value for each region R, for example, based on the expected value table and audience information, according to the route taken by the vehicle 2. The determination means 17 determines the evaluation value determined by the evaluation value determination means 14 as an effect value that relatively indicates the effect of the vehicle advertisement, and stores it in the storage means 20 for each region R, associating it with the manager identification information of the vehicle 2.

[0100] The additional map information generation means 18 generates additional map information in which numerical values ​​indicating the effectiveness of vehicle advertisements are added to the map information for each region R. Figure 11 shows an example of a display image based on additional map information generated by a vehicle advertising device according to a typical embodiment of the present invention. As shown in Figure 11, the additional map information generation means 18 displays numerical values ​​indicating the effectiveness of vehicle advertisements in each region R on the map M. Note that the display method for such effectiveness values ​​is not limited to numerical values; they may also be displayed using colors or heatmaps corresponding to the degree of the numerical value. Furthermore, the effectiveness values ​​include the effect based on the number of recognizable people and the effect based on the advertisement relevance evaluation; these may be displayed separately in a recognizable manner (numerical values, etc.). Additionally, the effectiveness values ​​based on browsing history and the effectiveness values ​​based on advertisement usage may be displayed separately in a recognizable manner (numerical values, etc.).

[0101] (Mobile device) The mobile terminal 60 is, for example, a smartphone and includes a current location acquisition means 61, a terminal control means 62, a storage means 63, a transmission / reception means 64, and an input / output means 65.

[0102] The current location acquisition means 61 consists of GPS (Global Positioning Systems) and acquires current location information at predetermined intervals (for example, every second or every minute).

[0103] The terminal control means 62 transmits the current location information, terminal identification information for advertising, and advertising viewing history information of the mobile terminal 60 to the vehicle advertising device 10 via the transmission / reception means 64. For example, when the terminal control means 62 receives the location information of the vehicle 2, it transmits the current location information to the vehicle advertising device 10. When a store visit is made based on the current location information, or when an operation to purchase goods from a sales site is made via the input / output means 65, the terminal control means 62 transmits advertising usage information indicating this, along with terminal identification information for advertising, to the vehicle advertising device 10. When an advertising site is viewed in response to an operation to select advertising display via the input / output means 65, the terminal control means 62 transmits advertising viewing history information, along with terminal identification information, to the vehicle advertising device 10.

[0104] The memory means 63 stores current location information, as well as terminal identification information for advertising and advertising viewing history information. The terminal identification information for advertising (advertising identifier) ​​is stored, for example, by installing an app with advertisements on the mobile terminal 60, and the viewing history information is stored as a cookie managed by the operating system (OS) of the mobile terminal 60.

[0105] The functional configuration of this system (each functional processing unit) described above is realized by a computer program that can be executed by the CPU, similar to the basic embodiment described earlier. That is, each functional processing unit is realized by this computer program reading and writing necessary data stored in the memory device, and, if necessary, controlling related hardware (e.g., input / output devices, display devices, communication devices).

[0106] [Processing flow] Figure 12 shows the vehicle advertising processing flow performed by a vehicle advertising device according to a typical embodiment of the present invention.

[0107] In step S1, the information acquisition means 30 acquires location information of the vehicle terminal 50 (vehicle 2) from the vehicle terminal 50 (vehicle 2) at predetermined intervals (for example, every second or every minute).

[0108] In step S2, the information acquisition means 30 acquires current location information, terminal identification information for advertising, advertising viewing history information, etc., from a number of mobile terminals 60. Specifically, based on the location information of the vehicle terminal 50 acquired in step S1, the information acquisition means 30 acquires current location information and terminal identification information from mobile terminals 60 located within a predetermined distance of the moving vehicle 2. In addition, based on the terminal identification information acquired earlier, the information acquisition means 30 acquires advertising usage information and advertising viewing history information from the mobile terminal 60 corresponding to the terminal identification information.

[0109] In step S3, the audience information generation means 31 generates audience information mainly based on the various information acquired by the information acquisition means 30 in step S7. Specifically, the audience information generation means 31 determines that people P who are within a predetermined distance from the vehicle 2 are recognizable people P for the vehicle advertisement, based on the location information of the vehicle terminal 50 and the current location information of the mobile terminal 60, and writes the number of these people as the number of recognizable people into the audience information. At this time, the terminal identification information of each person P (mobile terminal 60) that is determined to be recognizable is also written into the corresponding audience information.

[0110] Subsequently, the audience information generation means 31 refers to the advertisement usage information and advertisement viewing history information obtained from the mobile terminal 60 corresponding to the terminal identification information that has been determined to be recognizable, and updates the audience information regarding whether or not advertisements have been used and whether or not there is a viewing history.

[0111] In step S4, the evaluation value determination means 14 determines an evaluation value based on the audience information generated in step S8 by the audience information generation means 31, according to the number of recognizable people, whether or not the advertisement corresponding to the vehicle advertisement was used, and whether or not there is a viewing history of the vehicle advertisement.

[0112] In step S5, the determination means 17 determines the effectiveness of the vehicle advertisement based on the evaluation value determined by the evaluation value determination means 14 in step S9.

[0113] With this vehicle advertising device 10, based on the location information of a moving vehicle 2 and the current location information of a person P located within a predetermined distance from the vehicle 2, it is possible to estimate the number of people P within a predetermined distance as the number of people who can recognize the vehicle advertisement, and the effectiveness of the vehicle advertisement can be determined by an evaluation value corresponding to this number of people who can recognize it. Therefore, the advertising effectiveness of vehicle advertisements can be fairly and accurately determined based on the estimated number of people who recognized the vehicle advertisements.

[0114] Furthermore, with the vehicle advertising device 10, the effectiveness of the advertisement is determined based on the advertising usage information acquired based on the terminal identification information for the advertisement. If the advertising usage information includes information related to the vehicle advertisement, the effectiveness of the advertisement is judged to be relatively high. Therefore, the effectiveness of the vehicle advertisement can be judged fairly and accurately according to the advertising usage trends of people who recognize the vehicle advertisement.

[0115] Furthermore, with the vehicle advertising device 10, the effectiveness of the advertisement is determined according to the advertisement viewing history information obtained from the mobile terminal 60. If the viewing history information includes information related to the vehicle advertisement, the effectiveness of the advertisement is judged to be relatively high. Therefore, the advertising effect of the vehicle advertisement can be judged fairly and accurately according to the advertisement viewing status of people who recognize the vehicle advertisement.

[0116] Although the present invention has been described above using embodiments, it goes without saying that the technical scope of the present invention is not limited to the scope described in the above embodiments. It will be obvious to those skilled in the art that various modifications or improvements can be made to the above embodiments. Furthermore, it is clear from the claims that such modified or improved forms may also be included in the technical scope of the present invention. In the above embodiments, the present invention was described as a product invention, specifically a vehicle advertising device, but the present invention can also be considered as an invention of a method performed by a vehicle advertising device, or a program that causes a vehicle advertising device to function as various parts.

[0117] For example, in the above embodiment, the vehicle advertising device 1 unilaterally acquires various information from the mobile terminal 60. However, as another example, if the mobile terminal 60 of a person P located within a predetermined distance of the vehicle 2 can be identified by the dedicated app or WiFi packet sensor mentioned above, the vehicle advertising device 1 may transmit advertising information related to the advertisement attached to the vehicle 2 (for example, information about the advertised product itself, or information indicating the homepage of the manufacturer providing the product) to the mobile terminal 60.

[0118] Furthermore, for example, in an area where the effectiveness of vehicle advertising needs to be verified, multiple WiFi packet sensors may be pre-installed throughout the area. By identifying mobile terminals 60 located in the area at predetermined intervals via these packet sensors, the approximate number of people in the area can be obtained, as well as the number of people located within a predetermined distance of the vehicle 2 with the vehicle advertisement (number of people near the vehicle). In such a case, the ratio of the number of people near the vehicle to the total number of people in the area (total number of people in the area) can be calculated, and the number of times the vehicle advertisement was estimated to have been shown to the number of people estimated to have seen it based on the number of people near the vehicle (estimated number) through round-trip movement of the vehicle 2 within a predetermined time (average number) can be estimated. The effectiveness of vehicle advertising can then be evaluated overall and statistically based on such ratios and average numbers. [Explanation of Symbols]

[0119] 1.10 Vehicle advertising equipment 2 vehicles 3. Advertising methods 11. Advertising settings 12. Means for acquiring map information 13 Area setting means 14. Means for determining evaluation value 15 Location information acquisition means 16. Vehicle status information generation means 17 Judgment means 18. Means for generating additional map information 19 Transmission means 20 Memory means 30. Information acquisition means (location information acquisition means, terminal information acquisition means) 31 Audience Information Generation Means 50 Vehicle terminals 51 Location information acquisition means 52 Terminal control means 53 Transmission and Reception Means 54 Input / output means 60 Mobile devices (devices) 61. Methods for obtaining current location 100,1000 Vehicle Advertising System

Claims

1. A vehicle terminal that moves with a vehicle and a vehicle advertising device that is connected to the terminal via a network and determines the effectiveness of a vehicle advertisement which is an advertisement using the vehicle, A map information acquisition means that acquires map information showing a map of the road the vehicle travels on, The map includes a region setting means for setting multiple regions, Location information acquisition means for acquiring location information of the vehicle from the vehicle terminal, A terminal information acquisition means that acquires terminal information, including current location information, from the aforementioned terminal, Audience information generation means that identifies the terminals located within a predetermined distance from the vehicle based on the location information and terminal information, estimates the number of people who can recognize the vehicle advertisement based on the number of identified terminals, and generates audience information including information on the number of people, For each of the aforementioned multiple regions, an evaluation value determination means determines an evaluation value based on the road conditions in that region, and further determines the evaluation value based on the number of people included in the spectator information, A determination means for determining the effectiveness of the vehicle advertisement based on the aforementioned evaluation value, A vehicle advertising device characterized by being equipped with the following features.

2. The terminal information acquisition means acquires terminal identification information for advertising along with the current location information as terminal information. The system further includes information acquisition means for acquiring advertising usage information, including the history of store visits or purchases of goods by the person carrying the terminal, from the terminal or an external server, based on the terminal identification information. The vehicle advertising device according to claim 1, characterized in that when the audience information generation means includes information indicating that there has been a visit to a store corresponding to the vehicle advertisement or a purchase of goods, it generates audience information that shows a higher value compared to when such information is not included.

3. The terminal information acquisition means acquires, as terminal information, the current location information along with the browsing history information related to advertisements. The vehicle advertising apparatus according to claim 1 or 2, characterized in that the audience information generating means generates audience information that shows a higher value when the browsing history information includes information indicating that there has been a viewing of an advertising site corresponding to the vehicle advertisement, compared to when such information is not included.

4. A method performed by a vehicle terminal that moves with a vehicle and a vehicle advertising device that is connected to the terminal via a network and determines the effectiveness of a vehicle advertisement which is an advertisement using the vehicle, The steps include: obtaining map information showing a map of the road the vehicle will travel on; The steps include setting multiple regions on the aforementioned map, The steps include obtaining location information of the vehicle from the vehicle terminal, The steps include obtaining terminal information, including current location information, from the aforementioned terminal, The steps include: identifying the terminals located within a predetermined distance from the vehicle based on the location information and terminal information; estimating the number of people who can recognize the vehicle advertisement based on the number of identified terminals; and generating audience information including the number of people. The steps include determining an evaluation value for each of the aforementioned multiple areas based on the road conditions in that area, and further determining the evaluation value based on the number of people included in the spectator information, The steps include determining the effectiveness of the vehicle advertisement based on the aforementioned evaluation values, A vehicle advertising method characterized by including the following.

5. A vehicle terminal that moves with the vehicle and a vehicle advertising device connected to the terminal via a network, which determines the effectiveness of vehicle advertising, which is advertising using the vehicle, Map information acquisition means for acquiring map information showing a map of the road the vehicle will travel on, Area setting means for setting multiple areas on the aforementioned map, Location information acquisition means for acquiring location information of the vehicle from the vehicle terminal, A terminal information acquisition means that acquires terminal information, including current location information, from the aforementioned terminal. Audience information generation means that identifies terminals located within a predetermined distance from the vehicle based on the location information and terminal information, estimates the number of people who can recognize the vehicle advertisement based on the number of identified terminals, and generates audience information including information on the number of people. For each of the aforementioned multiple regions, an evaluation value determination means determines an evaluation value based on the road conditions in that region, and further determines the evaluation value based on the number of people included in the spectator information. A determination means for determining the effectiveness of the vehicle advertisement based on the evaluation value, A computer program that functions as such.

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