Information processing apparatus and information processing method

Abstract

To appropriately deepen the relationship between the people involved in the region and the local community. [Solution] An information processing device that supports people with connections to a region in deepening their involvement with that region, and includes a control unit that, in each of a plurality of phases that progress according to the depth of the user's involvement with the region, obtains the degree of depth in the current phase based on information showing at least one of the user's actions and reactions regarding events related to the region in which the user participated, and, if the obtained degree belongs to a predetermined level, provides the user with information indicating an offer to participate in an event that will further deepen the degree of depth in the current phase.

Description

Technical Field

[0001] The present invention relates to an information processing apparatus and an information processing method.

Background Art

[0002] Conventionally, there is a regional interest measurement system that measures the degree of a user's connection to a region, wherein the system causes a terminal to output a message related to the region for a user interested in the region, receives predetermined data from the terminal that has received the message, analyzes the behavior of the user who received the message, and measures a score indicating the degree of the user's interest in the region according to the analysis result (see, for example, Patent Document 1).

Prior Art Literature

Patent Literature

[0003]

Patent Document 1

Summary of the Invention

Problem to be Solved by the Invention

[0004] An object of the present disclosure is to provide a technology capable of suitably deepening the connection between the related population and a region.

Means for Solving the Problem

[0005] One aspect of this disclosure is an information processing device that supports a related population in deepening their involvement with a region, and includes a control unit that performs the following actions in each of a plurality of phases that progress according to the depth of the user's involvement with the region: obtaining the degree of the depth in the current phase based on information indicating at least one of the user's actions and reactions regarding an event related to the region in which the user participated; and, if the obtained degree belongs to a predetermined level, providing the user with information indicating an offer to participate in an event that further deepens the degree of the depth in the current phase.

[0006] One aspect of this disclosure is an information processing device that supports people with a connection to a region in deepening their connection to the region, and includes an information processing method that, in each of a plurality of phases progressing according to the depth of the user's connection to the region, obtains the degree of the current phase based on information indicating at least one of the user's actions and reactions regarding events related to the region in which the user participated, and when the obtained degree falls to a predetermined level, provides the user with information indicating an offer to participate in an event that further deepens the degree of the current phase.

[0007] One aspect of this disclosure is a program that causes an information processing device, which supports people with a connection to a region in deepening their involvement with the region, to perform the following actions in each of several phases that progress according to the depth of the user's involvement with the region: to obtain the degree of the current phase based on information indicating at least one of the user's actions and reactions regarding events related to the region in which the user participated; and, if the obtained degree belongs to a predetermined level, to provide the user with information indicating an offer to participate in an event that will further deepen the degree of the current phase.

[0008] One aspect of this disclosure is a terminal used by a user, which is an information processing device that supports the deepening of the relationship between the user and the region, and in each of several phases that progress according to the depth of the user's relationship with the region, events related to the region in which the user participated. The terminal includes a transmitting unit that transmits information indicating at least one of the user's actions and reactions regarding the said, and a receiving unit that receives information from the information processing device indicating an offer to participate in an event that further deepens the degree of depth in the current phase, when the degree of depth in the current phase, obtained based on the transmitted information, belongs to a predetermined level.

[0009] The aspects of this disclosure may include a non-temporary storage medium on which the above-mentioned program is recorded, and an information processing system including the above-mentioned information processing device and terminal. [Effects of the Invention]

[0010] According to this disclosure, it becomes possible to suitably deepen the involvement of the "related population" with the local community. [Brief explanation of the drawing]

[0011] [Figure 1] Figure 1 is an explanatory diagram of the "related population." [Figure 2] Figure 2 is an explanatory diagram of the "related population." [Figure 3] Figures 3A and 3B are explanatory diagrams related to the concept of "related population." [Figure 4] Figure 4 is an overview diagram of the information processing system. [Figure 5] Figure 5 shows an example of an information processing system according to the embodiment. [Figure 6] Figure 6A is a diagram showing an example configuration of an information processing device according to the embodiment, and Figure 6B is a diagram showing an example configuration of a terminal according to the embodiment. [Figure 7] Figure 7 is a diagram illustrating the functions of the server. [Figure 8] Figure 8 is a flowchart showing an example of terminal processing. [Figure 9] FIG. 9 is a flowchart illustrating an example of processing by a server. [Figure 10] FIG. 10 is a flowchart illustrating an example of processing by a terminal. [Figure 11] FIG. 11 is a flowchart illustrating an example of processing by a server. [Figure 12] FIG. 12 is a flowchart illustrating an example of processing by a server. [Figure 13] FIG. 13 is an explanatory diagram of verification of a causal model in respective layers of high and low degrees of causal participation, role, and familiarity. [Figure 14] FIG. 14 is an explanatory diagram of verification of a causal model in respective layers of high and low degrees of causal participation, role, and familiarity. [Figure 15] FIGS. 15A and 15B are explanatory diagrams of verification of correlation in respective layers of high and low degrees of causal participation, role, and familiarity. [Figure 16] FIG. 16 is an explanatory diagram of verification of correlation in respective layers of high and low degrees of causal participation, role, and familiarity. DESCRIPTION OF EMBODIMENTS

[0012] Hereinafter, embodiments of the present disclosure will be described with reference to the drawings. The configuration of the embodiments is an exemplification, and the configuration of the present disclosure is not limited to the configuration of the embodiments.

[0013] Currently, in rural areas, population decline and aging have brought about the problem of a shortage of human resources for community development, and it is expected that human resources from outside the region, called "related population", will become the actors responsible for community development. Related population refers to people who have diverse connections with a region, who are neither "resident population" which is the population of residents (including migrants) in the region, nor "exchange population" which is the population of people who barely have any connection with the region, such as those who only visit the region for tourism. Related population includes people who travel back and forth to the region, people who have roots in the region, and people who have some kind of connection with the region such as having worked, lived or stayed there in the past.

[0014] FIG. 1 is an explanatory diagram of connected population, which shows exchange population, connected population, and settled population as a two-dimensional map using a vertical axis representing "current connection with the region" and a horizontal axis representing "aspirations for connection with the region". The connection and the aspirations for connection are both weak for persons included in the exchange population; when one of the connection and the aspirations for connection becomes strong, the person enters a state of belonging to the connected population; and when both the connection and the aspirations for connection become strong, the person enters a state of belonging to the settled population.

[0015] For the connected population and the settled population, there are a series of actions and changes in thoughts and feelings (journey) along a time axis for deepening connection with the region. FIG. 2 shows an example of a diagram called a "stumbling journey map" (hereinafter referred to as "journey map") that illustrates these changes (Source: Masuda Koichiro, Ueda Kazuaki, Usui Kenta, Kawai Takahito, "Study on Method of Region-Specific Depiction of Barriers to Connected Population and Overcoming Stories", Public Communication Research, Volume 8, No. 1, September 2023, p. 53).

[0016] In FIG. 2, the journey map represents a temporal change in motivation for activities to deepen connection with the region, expressed by a vertical axis of activity motivation and a horizontal time axis. The time axis is further classified into stages called "activity axis" and "interpersonal axis".

[0017] The activity axis can be divided toward the future into "recollection and consideration phase", "action phase (period immediately after starting activities)", and "activity phase (several months to several years after starting activities)". Meanwhile, the interpersonal axis is classified into "self-dissatisfaction phase" corresponding to the recollection and consideration phase, "struggling alone phase" and "community participation phase" corresponding to the action phase, and "community contribution phase" corresponding to the activity phase.

[0018] Furthermore, in terms of consciousness orientation along the time axis, from the period of self-dissatisfaction to the period of struggling alone, there is an orientation of "desire for self-realization," and from the transition period from struggling alone to the period of community participation and during the period of community participation, there is an orientation of "desire for building relationships with others." And in the transition period from the period of community participation to the period of community contribution and during the period of community contribution, the beginnings of a "desire for contributing to the community" can be seen.

[0019] Focusing on the changes in motivation for activity in the journey map, a decline in motivation for activity is observed during the recall and consideration phases (self-dissatisfaction phase) ("stumbling blocks" (stumbling block A)). For example, a user trying to get involved with a region may be dissatisfied because they "cannot balance life and work," "cannot find a place to be involved (a region to get involved with)," "cannot find a base," or "there are no offers for events related to the region that match their preferences." Stumbling block A can be overcome by acquiring a base for activity (regional base: guesthouse, farm, etc.) or by meeting someone who can introduce regional activities (regional producer, etc.) (overcoming 1), thereby improving motivation for activity.

[0020] Next, in the action phase (solitary struggle phase), there are setbacks "due to loneliness" (setback B), and "knowledge A decline in motivation to participate in activities is observed due to stumbling blocks related to "how" (Stumbling Block C). Examples of stumbling blocks B include, "I don't have any friends around me with whom I can talk casually," and "I can't talk to old friends about my problems because I think they will reject my current situation." In addition, during the action phase (community participation phase), a decline in motivation to participate in activities is observed due to stumbling blocks related to "know-how" (Stumbling Block C). Examples of stumbling blocks C include, "I lack knowledge and experience regarding the activity," and "I don't have the trust of the community and am not taken seriously."

[0021] Stumbling blocks B and C can be addressed through consultation and overcome with supportive peers and allies who affirm oneself (overcoming 2), for example, by "receiving feedback on activities (from peers, etc.)", "being recognized by local people", and "building a network of contacts in the community through referrals".

[0022] Furthermore, during the activity phase (community contribution phase), a decline in motivation to participate is observed due to local issues (issue D) and issues of sustainability (issue E). Issue D is, for example, "feeling the local issues." Examples of reasons given include, "I feel the need to revitalize the community," and "I want to have friends from outside the community." Challenge E, for example, is, "I am worried about whether to continue my activities due to changes in my life stage or occupation."

[0023] For challenges D and E, it is thought that motivation to participate will increase by becoming a helper and contributing to their overcoming (Overcoming 3). For example, this could involve expanding one's community network, finding like-minded individuals outside the region through social media, advising younger generations, or arranging opportunities for participation.

[0024] Furthermore, among the related population, those belonging to the recall and consideration phases are referred to as the "latent related population," those belonging to the action phase are referred to as the "manifested related population," and those belonging to the active phase are referred to as the "emergent related population."

[0025] If support can be provided to overcome obstacles A through C in the journey map shown in Figure 2, users can regain their motivation for community activities by overcoming these obstacles, and deepen their connection with the community by continuing these activities. Ultimately, they can grow into individuals (emergent relationship population) who can overcome (solve) challenges on their own.

[0026] Furthermore, as shown in Figure 3A, there is a strong correlation between a person's sense of belonging to the community and their awareness of "participating" in community activities and having a "role" in community activities. Correlation analysis confirmed that there is a positive correlation between the answers to the three questions: "Do you think you have a role to play in the community where you are active?", "Do you think you are participating in community activities?", and "Do you feel like you belong to the community?". In addition, as can be seen from the correlation diagram in Figure 3B, it is understood that a causal relationship of "participation → role → belonging" is formed in relation to a state of belonging to the community.

[0027] In this embodiment, based on the above findings, we will describe an information processing system that allows the "related population" (people who make up the related population (users)) to appropriately deepen their involvement with the region.

[0028] Figure 4 shows an example of an information processing system according to an embodiment. In Figure 3, the information processing system includes a network 1 such as the Internet, and a server 2 and a terminal device (terminal) 3 connected to network 1, respectively. Server 2 is an information processing device (computer) that supports people who are interested in a region to deepen their involvement with the region. Terminal 3 is used by people who want to become interested in a region or who are already interested in a region (users). Terminal 3 communicates with server 2 via network 1 and provides (transmits) various information, including user attribute information, to server 2. Server 2 uses the information received from terminal 3 to perform processing to deepen the user's involvement with the region.

[0029] Figure 5 is a diagram illustrating the overview of a system that supports the development of "related populations" (a system for deepening related populations). Figure 5 illustrates the movements of a user (referred to as Customer A) participating in local activities. The user comes into contact with advertisements that encourage participation in local activities (Figure 5). <1> ). Advertisements include email newsletters, web advertisements, and print media advertisements. For example, a user can use terminal 3 to view advertisements promoting local activities that are published in email newsletters or web advertisements. A user can also use terminal 3 to become a member of an organization that supports local activities through a website provided by server 2 or a dedicated app (however, becoming a member is not mandatory).

[0030] Users purchase digital tickets to participate in or conduct local activities (Figure 5). <2> Digital tickets are digital participation tickets that can be purchased by users who wish to participate in events and experiential programs related to local activities. This can also serve as an incentive for users to register for the system. Digital tickets can be paid or free.

[0031] Users can register their personal information when purchasing a digital ticket. However, purchasing a digital ticket is not a requirement for registering personal information; users can do so at any time they wish. Personal information may include, for example, the following: Contact information such as phone number and email address may also be included in personal information. ·full name ·sex ·date of birth Current address ·Birthplace • Occupation (work style, whether it's a main job or a side job, etc.) • Skills (professional work skills and special abilities) • Areas of interest in community activities • Past experience in community activities (things the person has done or participated in in the past) • Relationship population type classification questions (Diagnostic questions for classifying relationship population types based on the inventor's research)

[0032] Users participate in events, etc., for which they have purchased digital tickets (Figure 5). <3> ). After participation, a survey is conducted to evaluate the event, etc. (Figure 5) <4> The survey collects information from users to calculate their level of participation and role in local activities, as well as their familiarity with the area, attachment to the area, recommendation of the area, and self-happiness. Participation is the degree to which a person feels they are participating in local activities, and can be evaluated on an 11-point scale from 0 to 10. For example, the survey may ask users to provide the following answers regarding their level of participation. • The degree to which one felt they "participated in community development" • Reasons for selecting each degree (using a combination of multiple-choice and free-response options) • Areas for improvement and points of dissatisfaction (using both multiple-choice and free-response options)

[0033] The degree to which a person felt they had a role in community activities can be evaluated on an 11-point scale from 0 to 10. For example, in a survey, users may be asked to provide the following answers regarding their sense of role: The degree to which one felt they had a role to play in that region and a place / area where they could contribute.

[0034] Simultaneously with gathering information on the degree of role, the degree of relationship with the community can be evaluated, for example, on an 11-point scale from 0 to 10. For example, in a questionnaire, users can be asked to provide the following answers: • The degree to which one feels they have become familiar with the local area (level of local familiarity) • The degree to which one feels attachment to their local community (level of local attachment) • The degree to which you would recommend the region to others (region recommendation level) • The degree to which one currently feels happy (self-happiness level)

[0035] The information obtained from the survey results will be used to calculate participation and role levels. Participation is calculated in the first phase of the process, while role levels are calculated in subsequent phases. Furthermore, in subsequent phases, "local familiarity," "local attachment," "local recommendation," and "self-happiness" are also calculated simultaneously and analyzed in relation to role levels, allowing for a more detailed understanding of the user's state. However, surveys and calculations related to participation may also be conducted in subsequent phases. The aforementioned "local familiarity," "local attachment," "local recommendation," and "self-happiness" can be used, for example, to adjust role levels (increase or decrease the numerical value obtained as role level). This allows for a more precise adjustment of role levels. By increasing the degree of participation, it is possible to optimize the selection of the next offer. These four degrees may also be used in a combined analysis with the degree of participation. Note that obtaining "local familiarity," "local attachment," "local recommendation," and "self-happiness" is optional. Furthermore, it is not mandatory to obtain all four of them; at least one of them may be obtained and used in the calculation and analysis of role and participation levels.

[0036] The degree of participation and role (0-10) can be classified into levels 1 to 3, for example. At level 1, users are provided with information and event announcements (support events) to resolve any difficulties they encounter as part of support measures. At level 2, users are provided with different measures (offers such as different events) within the same phase. At level 3, measures for the next phase are implemented.

[0037] Figure 6A is a diagram showing an example configuration of a server (information processing device) 2 according to the embodiment, and Figure 6B is a diagram showing an example configuration of a terminal 3 according to the embodiment. In Figure 6A, the server 2 can be configured using a dedicated or general-purpose information processing device (computer) such as a personal computer (PC), workstation (WS), or server machine. However, the server 2 may be a collection of one or more computers (cloud). The server 2 may be fixed in place, mounted on a mobile device, or be a portable terminal (such as a wireless terminal).

[0038] Server 2 includes a processor 31 (control device, controller: an example of a control unit), a storage device 32, a communication interface 33A (communication IF 33A), an input device 34, and an output device 35, all interconnected via a bus 36.

[0039] The storage device 32 includes main memory and auxiliary storage. The main memory is used as at least one of the following: a program and data storage area, a program deployment area, a program work area, and a communication data buffer area. The main memory consists of RAM (Random Access Memory), or a combination of RAM and ROM (Read Only Memory). The auxiliary storage is used as a data and program storage area. Non-volatile storage media are used for the auxiliary storage. Examples of non-volatile storage media include hard disks, solid state drives (SSDs), flash memory, or EEPROM (Electrically Erasable Programmable Read-Only Memory).

[0040] Communication IF33 is a circuit that performs communication processing. For example, communication IF33 is a network interface card (NIC). Alternatively, communication IF33 may be a wireless communication circuit that performs wireless communication (5G, wireless LAN (Wi-Fi), BLE, etc.). F23 may be a combination of a circuit for wired communication processing and a wireless communication circuit.

[0041] The input device 34 includes keys, buttons, pointing devices, and touch panels, and is used for inputting information. The output device 35 is, for example, a display, and displays information and data. The output device 35 may also include an audio output device such as a speaker.

[0042] The processor 31 performs various processes by executing various programs stored in the memory device 32. The processor is, for example, a Central Processing Unit (CPU). A CPU is also called a Microprocessor Unit (MPU). A processor is a single processor. The processor may be a single-core configuration or a multi-processor configuration. Furthermore, a single physical CPU connected via a single socket may have a multi-core configuration. The processor may include various circuit configurations of arithmetic units such as Digital Signal Processors (DSPs) or Graphics Processing Units (GPUs). The processor may also include integrated circuits (ICs) and other digital components. It may have a configuration that works in conjunction with at least one of the following: a digital circuit and an analog circuit. Integrated circuits include LSIs, Application Specific Integrated Circuits (ASICs), and ProP3s. This includes programmed logic devices (PLDs), etc. PLDs include, for example, CPLDs and Field-Programmable Gate Arrays (FPGAs). Processors include, for example, microcontrollers. This includes what are called MCUs (Microcontrollers), SoCs (System-on-a-chip), system LSIs, or chipsets. The processors, ASICs, PLDs, MCUs, SoCs, and chipsets mentioned above are examples of "circuitry."

[0043] Terminal 3 may be a mobile terminal (wireless terminal) such as a smartphone or tablet, or it may be a fixed terminal such as a PC or workstation as described above. In the example shown in Figure 6B, terminal 3 may include a processor 31, a storage device 32, an input device 34, and an output device 35, which are interconnected via a bus 36, similar to server 2. In the example in Figure 6B, terminal 3 is an example of a wireless terminal and has a wireless communication interface 33B (wireless communication IF33B) instead of a communication IF33A. However, terminal 3 may also be a fixed terminal having a communication IF33A. Terminal 3 may have both a communication IF33A and a wireless communication IF33B. The communication IF33A and wireless communication IF33B are examples of a "transmitter" and a "receiver".

[0044] By having the processor 31 of Server 2 execute a program stored in the storage device 32, Server 2 (information processing device) can operate as a CRM (Customer Relationship Management) system that supports the development of "related population," which are non-residents who have connections with the local community. At this time, as shown in Figure 7, the processor 31 and storage device 32 can operate as a system that supports the deepening of the related population, including a digital ticket sales management unit 101 (management unit 101), an attribute registration unit 102, a behavior history analysis unit 103 (analysis unit 103), a judgment unit 104 (judgment unit 104) based on a psychological model of relationship execution stages, a stumbling block detection and overcoming support unit 105 (support unit 105), an offer / allowance optimization unit 106 (optimization unit 106), and an optimization unit 107 from usage response data. Note that the functional modules indicated by symbols 101 to 107 may be implemented on one computer or distributed across two or more computers.

[0045] The storage device 32 stores a staged psychological model. In this embodiment, for example, the responses to a post-event questionnaire are used as input, and the computer is configured to calculate, predict, and analyze the psychological state of the questionnaire respondent (user) regarding the region. However, there are no restrictions on the input to the model other than the questionnaire responses, as long as it can be used to calculate the user's psychology.

[0046] Furthermore, in this embodiment, as a staged psychological model, psychological models for multiple phases (stages) are stored in the memory device 32. In this embodiment, as an example of multiple phases, a psychological model is stored in which the four phases (stages) explained with reference to Figure 2—the self-dissatisfaction stage, the solitary struggle stage, the community participation stage, and the community development stage—are each designated as Phases 1 to 4. However, the number of phases can be set as appropriate; for example, it may consist of three phases as shown in Figure 2: the recall / consideration stage, the action stage, and the activity stage.

[0047] The psychological model corresponding to the first phase is used to calculate (determine) the level of participation, which indicates the degree of the user's involvement with the region. Inputs for calculating the level of participation include responses to post-event questionnaires, the number of events attended in the current phase (number of participants), or the number of users who actually participated out of the number of people who applied to attend an event in the current phase (participation rate). Based on these inputs, the analysis unit 103 analyzes the user's behavioral history, and the determination unit 104 uses the analysis results and the psychological model to determine (calculate) the level of participation.

[0048] The level of participation can be represented, for example, by a score (level) from "0" to "10". However, the number of possible values ​​for the score is any number of 3 or more. In this embodiment, a level of participation from "0" to "3" (referred to as level 1) indicates that the user is experiencing worries or dissatisfaction. When the level of participation is level 1, the support unit 105 analyzes (detects) the content, type, and cause (stumbling block) of the worries or dissatisfaction, reads information (remedy information) indicating measures to overcome the worries or dissatisfaction from the storage device 32, and provides (transmits) it to the user.

[0049] A participation level of "4" to "7" (referred to as Level 2) indicates that the user is beginning to feel, or somewhat feeling, that they are participating in local revitalization activities. When the participation level is Level 2, events that are expected to further increase the user's participation level are listed as events to offer to the user, and offers selected from the list according to a predetermined priority order are provided to the user.

[0050] A participation level of "8" to "10" (referred to as Level 3) indicates that the user feels sufficiently involved in community revitalization activities. When the participation level is Level 3, the user's psychological state is considered ready to move to the next stage (a state in which the user can build a deeper relationship with the community), and the user is provided with information offering events to be recommended in the next phase, Phase 2 (the phase progresses to the next phase). In this way, the events recommended in each phase differ depending on the depth of the user's involvement with the community in each phase.

[0051] The psychological models in each phase from Phase 2 onward have functions largely similar to those of the psychological model in Phase 1. However, from Phase 2 onward, a role-playing index is calculated to represent the depth of the user's involvement with the local community.

[0052] Inputs for calculating role levels include responses to post-event questionnaires in each phase from the second phase onward, as well as the number of participants in the current phase (number of participants), or the number of users who actually participated out of the number of people who applied to participate in the current phase (participation rate).

[0053] Role level can be represented, for example, by a score (level) from "0" to "10," similar to participation level. However, the number of possible values ​​for the score is any number of 3 or more. In this embodiment, role levels "0" to "3" (referred to as level 1) indicate a user's psychological state of experiencing worries or dissatisfaction. When the role level is level 1, the content, type, and cause of the worries or dissatisfaction are analyzed, and information (remedy information) indicating measures to overcome the worries or dissatisfaction is provided to the user.

[0054] When the role level is between "4" and "7" (referred to as Level 2), it indicates that the user is beginning to feel a role in community revitalization activities, or at least feels one to some extent. When the role level is at Level 2, events that are expected to further improve the role level are listed as recommended events, and the user is offered an opportunity to participate in these events.

[0055] When the role level is between "8" and "10" (referred to as Level 3), it indicates a psychological state in which the user feels they have a significant role to play in community revitalization activities. When the role level is at Level 3, the user's psychological state is considered ready to move to the next stage (a state in which the user can build a deeper relationship with the community), and the user is provided with information offering events that will be recommended to them in the next phase (the phase moves to the next phase). (Proceed). In this way, the events recommended in each phase are different for the user depending on the depth of their engagement with the region in each phase.

[0056] In this embodiment, participation level was used in the first phase to indicate the depth of involvement with the community, and role level was used in each phase from the second phase onward. However, it is also possible that participation level may be used in two or more phases.

[0057] Figure 8 is a flowchart showing an example of processing by terminal 3. Processing by terminal 3 is performed under the control of the processor 31 located within terminal 3. In Figure 6, terminal 3 communicates with server 3 via network 1 according to user operations using input device 34, performs the digital ticket buying and selling procedure, and purchases a digital ticket (step S01). The digital ticket is, for example, a ticket for using the system to support deepening engagement with the local community. The digital ticket buying and selling procedure may also be a procedure in which terminal 3 sends information indicating the user's interest in information promoting local activities, such as emails or advertisements, received by terminal 3, to server 2.

[0058] When a digital ticket is purchased, terminal 3 receives questionnaire information from server 2 for inputting the user's attribute information and information indicating their interest in local activities (step S02). Terminal 3 displays the questionnaire on its display, and the user inputs their attribute information and answers to the questionnaire using input device 34. Terminal 3 transmits the attribute information and questionnaire results to server 2 (step S03).

[0059] Subsequently, terminal 3 receives information from server 2 regarding the user's worries or dissatisfactions, based on attribute information and information indicating interests or concerns (step S04), if server 2 detects such worries or dissatisfactions. For example, the worries or dissatisfactions are, for example, "stumbling block A" as explained using Figure 2, and the information regarding the worries or dissatisfactions is information related to "overcoming 1". This makes it possible for the user to overcome worries or dissatisfactions like stumbling block A. The interaction in step S04 is optional.

[0060] Terminal 3 receives information from Server 2 indicating an offer for an event related to the region (step S05). The offer may be a single offer or a list from which the user can select. Terminal 3 displays the content of the offer on its display and sends the user's response (participate, not participate) to Server 2 via the input device 34 (step S06).

[0061] Alternatively, the process may be carried out using the following procedure instead of the flowchart shown in Figure 8. After the digital ticket purchase procedure is completed, terminal 3 sends the user's attribute information to server 2 in response to a request for user attribute information received from server 2. Terminal 3 receives offers of events related to the region from server 2 that correspond to the attribute information, and sends information about the events the user has selected to participate in to server 2. Terminal 3 receives questionnaire information from server 2 to obtain information indicating the user's interests or concerns regarding the region. Terminal 3 sends the user's answers to the questionnaire to server 3. If server 2 detects any user concerns or dissatisfactions from the questionnaire results, terminal 3 receives information from server 2 regarding solutions to those concerns or dissatisfactions and presents it to the user (displayed on the display).

[0062] Figure 9 is a flowchart showing an example of server 2's processing. Server 2's processing is performed under the control of its processor 31. In Figure 7, the management unit 101 of server 2 performs the digital ticket sales procedure with terminal 3 (step S101). That is, the management unit 101 performs the payment procedure in response to the digital ticket purchase request from terminal 3. To perform such actions.

[0063] In step S102, server 2 sends questionnaire information to terminal 3 for inputting user attribute information and information indicating interest in local activities.

[0064] In step S103, server 2 receives attribute information and questionnaire responses (information indicating interest in or concern for the region) from terminal 3. The attribute registration unit 102 of server 2 registers the attribute information in a predetermined area of ​​the storage device 32.

[0065] In step S04, server 2 analyzes the survey responses to detect the user's worries and dissatisfactions. For example, the storage device 32 stores the survey responses (choices), the worries and dissatisfactions corresponding to those choices (e.g., "stumbling block A"), and methods for overcoming those worries and dissatisfactions (treatment information, e.g., "overcoming 1") in association with each other. Server 2 can detect worries and dissatisfactions by determining whether or not there are worries or dissatisfactions corresponding to the survey responses.

[0066] When Server 2 detects a problem or dissatisfaction, it determines that treatment is necessary (Step S105: Necessary), reads the treatment information stored in association with the problem or dissatisfaction from the storage device 32, and sends it to Terminal 3 (Step S106).

[0067] In step S107, Server 2 reads information about local events to recommend to the user from storage device 32, based on at least one of attribute information and information indicating interest, and sends it to Terminal 3. The event information may be information about a single event or a list of multiple events that the user can participate in. Subsequently, Server 2 receives a response to the offer from Terminal 3 (step S108). In the example in Figure 9, a questionnaire is conducted before sending the offer, but instead of this configuration, a questionnaire may not be conducted before the offer, and if the event that the user will participate in is determined by the response from Terminal 3, a questionnaire to obtain information indicating interest in the region (such as the degree of interest in the region) may be conducted.

[0068] Figure 10 is a flowchart showing an example of processing by terminal 3. After the event in which the user participated is completed, terminal 3 receives survey information regarding the user's participation in the event from server 2 (step S11).

[0069] Terminal 3 displays a questionnaire based on the survey information on its display, accepts the user's input using the input device 34, and transmits the information of the questionnaire response to Server 2 (step S12).

[0070] Subsequently, terminal 3 receives allowance information and information about the next event offer (next offer information) sent from server 2, according to the user's psychological state (level of participation) determined based on the survey responses, etc. (step S13). By referring to the allowance information, the user can overcome (resolve) any worries or dissatisfactions (stumbling blocks) they have with their current situation. The user can then refer to the next offer information and send a response indicating whether they will participate in or not in the event using the terminal (step S14).

[0071] Figure 11 is a flowchart showing an example of server 2's processing. In step S111, if server 2 receives a response from terminal 3 in step S108 indicating that it will participate in the user's event, it enters a state where it is ready to receive information or data indicating the end of the event. If it receives information or data indicating the end (S111, YES), the process proceeds to step S112.

[0072] In step S112, server 2 sends survey information regarding the user's event participation (post-event survey information) to terminal 3. In step S113, server 2 receives the survey responses from terminal 3.

[0073] In step S114, the analysis unit 103 of server 2 analyzes the user's behavior history or user reactions using input such as questionnaire responses. A table or AI can be used to output behavior as an analysis result for input such as questionnaire responses. In step S115, the determination unit 104 of server 2 determines (calculates) the user's psychological state (participation level) using the user's behavior history and a psychological model corresponding to the current phase (e.g., Phase 1). The participation level may be calculated within server 2, or server 2 may provide information for calculating the participation level to a device other than server 2 and receive information indicating the calculated participation level. The same applies to the calculation of the role level shown in Figure 10, which will be described later.

[0074] In step S116, the participation level of Server 2 (score 0-10: levels 1-3) is determined. If the participation level is determined to be level 1, the process proceeds to step S117; if the participation level is determined to be level 2, the process proceeds to step S118; and if the participation level is determined to be level 3, the process proceeds to step S119.

[0075] In step 117, the support unit 105 of server 2 identifies stumbling blocks (content, type, cause, etc. of worries or dissatisfactions) from the user's behavior history, and reads corresponding remedial information from the storage device 32. The storage device 32 stores information indicating the stumbling block (worries, dissatisfactions) and information indicating how to deal with the stumbling block (how to overcome or resolve it) in association with each other. The remedial information is sent to terminal 3. After that, the process proceeds to step S118.

[0076] In step S118, Server 2 may select an event from among the event offers that can be provided to the user in the current phase that could further improve participation, and send information indicating the offer for that event to Terminal 3. Alternatively, after the processing in step S117, Server 2 may select an event from among the event offers that can be provided to the user in the current phase that could help overcome obstacles, and send information indicating the offer for that event to Terminal 3.

[0077] In step S119, Server 2, recognizing that the level of participation has improved to a level where it can proceed to the next phase, selects an event offer that can be provided to the user in the next phase and sends information indicating the offer for that event to Terminal 3. When Terminal 3 receives the offer information sent in step S118 or S119, it performs the processing shown in steps S13 and S14 in Figure 8.

[0078] Furthermore, the selection of offers in steps S118 and S119 may be optimized by the optimization units 106 and 107 based on the user's behavioral history, psychological state, and reactions obtained through questionnaire responses, etc. Optimization can be performed, for example, by accumulating and analyzing past user attributes and the results of measures selected according to the events participated in (allowances, equivalent level measures, in-depth measures).

[0079] Figure 12 is a flowchart showing an example of server 2's processing. The processing shown in Figure 12 is executed after information indicating an offer for the next phase of the event is sent to terminal 3 in the processing shown in Figure 11, and the user responds by saying they will participate in the event. The processing shown in Figure 12 is almost the same as the processing shown in Figure 11, and terminal 3 performs the processing shown in Figure 10 in accordance with the processing shown in Figure 12. However, in step S115 in Figure 12, the participation level is replaced by A role degree is calculated, and steps S117-S119 are executed according to the role degree score (level).

[0080] As shown in Figures 8 to 12, the process allows users to progress through events, reaching level 3 of participation and advancing to phase 2. In phase 2, as users progress through events, their role level reaches level 3, advancing to phase 3. In phase 3, when their role level reaches level 3, they advance to phase 4. In this way, as the phases progress, the depth of the user's involvement with the community deepens, growing into an existing and then an emerging community. Furthermore, by providing users with information to address any stumbling blocks in each phase, it is possible to overcome worries and frustrations and prevent them from dropping out of community activities.

[0081] <Verification of causal models at each layer> This section describes the verification of causal models at different levels of participation, role, and familiarity. The model shown in Figure 3B, i.e., the causal model with the highest participation → role → familiarity path, will be used as the base model.

[0082] Verification of the causal model (1) Figure 13 shows the results of verifying the causal coefficients in the group of users (referred to as the highly involved group) who answered 4 or 5 for sensitivity to participation, role, and familiarity, which was used to verify the first causal model. Each value in Figure 13 represents a path coefficient, similar to Figure 3B (the term "path coefficient" is omitted; the same applies to Figure 14). It was confirmed that the causal relationship of participation → role → deepening familiarity is established even in the highly involved group.

[0083] Figure 14 shows the results of verifying the causal coefficients in the group of users (referred to as the low-involvement group) who answered 1 or 2 for the sensitivity of participation → role → familiarity, which was used to verify the second causal model. It was found that the causal relationship of participation → role → deepening familiarity was established even in the low-involvement group.

[0084] In the low-involvement group, the causal coefficient from the region was not significant, but the causal relationship between participation, role, and familiarity was established. In contrast, in the high-involvement group, all causal paths similar to those in the base model were significantly established. Furthermore, in both the low-involvement and high-involvement groups, the causal coefficient from role to regional factors was not significant. From these results, it can be concluded that the causal relationship from acquiring a role to regional factors is not significant, and in the low-involvement group, the causal relationship from regional factors to participation is also not significant. In addition, while the causal path between participation, role, and familiarity is established in both the low-involvement and high-involvement groups, it was found that the causal relationship with the region is more established in the high-involvement group.

[0085] <Verification of causal models at each layer> Next, we will explain the verification of correlations at each level of causal participation, role, and familiarity. The correlation between "I think I am participating" (participation), "I think I have a role" (role), and "I think I am familiar" (familiarity) (medium to strong correlation) shown in Figure 3A will be used as the base model.

[0086] Analysis of the proportion of respondents who reported familiarity with the system. We asked multiple people to rate their sensitivity to participation, role, and familiarity. Among the group of respondents who answered 1 or 2 for both participation and role sensitivity (referred to as the low-involvement group), among the 131 respondents who answered 1, 2, 4, or 5 for familiarity sensitivity, 109 (=83.2%) answered 1 or 2 for familiarity sensitivity, and 22 (=16.8%) answered 4 or 5 for familiarity sensitivity. In the low-involvement group, those who answered 1 or Those who answered 2 had a significantly higher level of familiarity sensitivity than those who answered 4 or 5.

[0087] In contrast, the group of respondents who answered that both participation and role sensitivity were 4 or 5 (= high-stakes) Among the given group, those who answered 1, 2, 4, or 5 regarding familiarity (respondents) In a group of 161 participants, 2 (1.2%) reported a familiarity sensitivity of 1 or 2, while 159 (98.8%) reported a familiarity sensitivity of 4 or 5. Among the highly involved group, those who reported a familiarity sensitivity of 4 or 5 were significantly more familiar than those who reported a familiarity sensitivity of 1 or 2.

[0088] Correlation verification (1) When we examined the correlation between familiarity sensitivity and participation sensitivity in the group that responded with 1 or 2 for both participation and role sensitivity (low involvement group), we found a moderate to strong correlation with familiarity sensitivity 1 or 2, but no correlation with familiarity sensitivity 4 or 5. Specifically, as shown in Figure 15A, in the low involvement group, participation sensitivity 1 or 2 and familiarity sensitivity 1 or 2 showed a moderate correlation (correlation coefficient 0.53), while role sensitivity 1 or 2 and familiarity sensitivity 1 or 2 showed a strong correlation (correlation coefficient 0.75). Furthermore, as shown in Figure 15B, in the low involvement group, participation sensitivity 1 or 2 and familiarity sensitivity 4 or 5 were uncorrelated (correlation coefficient -0.21), and role sensitivity 1 or 2 and familiarity sensitivity 4 or 5 were also uncorrelated (correlation coefficient -0.21).

[0089] Correlation verification (2) When we examined the correlation between familiarity sensitivity and familiarity sensitivity in the group that responded with both participation sensitivity and role sensitivity as 4 or 5 (high involvement group), a moderate correlation was observed. Specifically, we attempted to examine the correlation coefficient with familiarity sensitivity 1 or 2 in the high involvement group, but this could not be verified due to the small sample size. On the other hand, as shown in Figure 16, in the high involvement group, a moderate correlation (correlation coefficient 0.57) was observed between participation sensitivity 4 or 5 and familiarity sensitivity 4 or 5, while a moderate correlation (correlation coefficient 0.62) was observed between role sensitivity 4 or 5 and familiarity sensitivity 4 or 5.

[0090] Analysis of the proportion of respondents regarding familiarity sensitivity and verification of correlations (1) and (2) revealed that low sensitivity to participation and roles is associated with a low likelihood of forming a state of familiarity and deep engagement with the community. Conversely, high sensitivity to participation and roles is associated with a high likelihood of forming a state of familiarity and deep engagement with the community. Verification of the causal model and verification of correlations logically confirmed that in order to become familiar with and deeply engaged with a community, one must (1) follow a causal path of participation → role → familiarity, and (2) increase the degree of participation and role.

[0091] In this embodiment, the processor 31 (control unit) of the server 2 (information processing device) that supports the deepening of the relationship between the people involved with the region performs the following: Specifically, in each of the multiple phases that progress according to the depth of the user's relationship with the region, the server 2 (processor 31) can acquire (calculate or determine) the degree of depth in the current phase based on information indicating at least one of the user's actions and reactions regarding events related to the region in which the user participated. Furthermore, if the acquired degree belongs to a predetermined level (level 2), the server 2 (processor 31) can provide (transmit) information to the user indicating an offer to participate in an event that will further deepen the degree of depth in the current phase. These actions make it possible to suitably deepen the relationship between the people involved with the region.

[0092] Furthermore, according to this embodiment, when the acquired degree falls to a level (level 1) lower than the predetermined level (level 2), the server 2 (processor 31) can provide (transmit) information to the user to resolve the user's dissatisfaction or concerns regarding their involvement with the local community. This makes it possible to overcome (resolve) the user's concerns and dissatisfaction, and to avoid the user withdrawing from local activities.

[0093] Furthermore, according to this embodiment, if the acquired degree belongs to a level (level 3) higher than a predetermined level (level 2), the server 2 (processor 31) will, from the current phase Information can be provided (sent) to users offering participation in events in the next phase, where their engagement has deepened. This allows for a gradual deepening (growth) of users' engagement with the region, and can cultivate potential engagement into manifest engagement and emergent engagement.

[0094] Furthermore, according to this embodiment, in the first phase of a plurality of phases, the server 2 (processor 31) can provide (transmit) information indicating an offer to participate in an event, based at least on information indicating the user's attributes and information indicating the user's interest in the region.

[0095] In this embodiment, the degree of depth in the first phase (Phase 1) indicates the degree to which users feel they are participating in local revitalization activities (degree of participation), and the degree of depth in subsequent phases (Phase 2 and beyond) indicates the degree to which users feel they have a role in local revitalization activities (degree of role). In this way, the degree of participation and the degree of role can be used to measure the depth of familiarity with the region, and it becomes possible to appropriately cultivate local stakeholders (existing related population, emergent related population).

[0096] Furthermore, in this embodiment, in the phase following the first phase, the server 2 (processor 31) acquires at least one of the following based on information obtained from the user regarding events in which the user participated (e.g., responses to a questionnaire): the degree to which the user felt familiar with the region (regional familiarity), the degree to which the user felt attached to the region (regional attachment), the degree to which the user would recommend the region to others (regional recommendation), and the degree to which the user felt happy at the present time (self-happiness). By using these indicators, it becomes possible to know the details of the user's state. The configuration of the embodiment described above can be modified as appropriate without departing from the purpose of the invention. [Explanation of Symbols]

[0097] 1. Network 2. Server (information processing device) 3. Terminal device (terminal) 31... Processor 32...Storage device

Claims

1. An information processing device that supports people with connections to a region in deepening their involvement with the region, In each of the multiple phases that progress according to the depth of the user's engagement with the region, the degree of the current phase is obtained based on information indicating at least one of the user's actions and reactions regarding the events related to the region in which the user participated, If the acquired degree falls within a predetermined level, the user is provided with information indicating an offer to participate in an event that further deepens the degree of depth in the current phase. Includes a control unit that performs the following: The aforementioned multiple phases consist of four phases: a self-dissatisfaction phase, a solitary struggle phase following the self-dissatisfaction phase, a community participation phase following the solitary struggle phase, and a community development phase following the community participation phase; or three phases: a recollection / examination phase, an action phase following the recollection / examination phase, and an activity phase following the action phase. The current phase is one of the four phases if the plurality of phases are four phases, and one of the three phases if the plurality of phases are three phases. Information processing device.

2. The control unit, when the acquired degree falls below a predetermined level, performs the action of providing the user with information to resolve the user's dissatisfaction or concerns regarding the user's relationship with the region. The information processing apparatus according to claim 1.

3. The information processing apparatus according to claim 1 or 2, wherein the control unit, when the acquired degree belongs to a level higher than the predetermined level, and there is a next phase following the current phase, provides the user with information indicating an offer to participate in an event in the next phase.

4. The control unit, in the first phase of the plurality of phases, provides information indicating an offer to participate in the event, based on information indicating the user's attributes. To do, The first phase is the self-dissatisfaction phase, the solitary struggle phase, or the community participation phase in the four phases, or the recollection / consideration phase or the action phase in the three phases. The information processing apparatus according to claim 1.

5. The degree of depth in the first phase indicates the degree to which the user feels they are participating in the local revitalization activities. The information processing apparatus according to claim 4.

6. The degree of depth in the phases following the first phase indicates the degree to which the user felt they had a role to play in the regional revitalization activities. The information processing apparatus according to claim 5.

7. In the phase following the first phase, the control unit obtains, based on information obtained from the user regarding events in which the user participated, at least one of the following: the degree to which the user felt familiar with the area, the degree to which the user felt attached to the area, the degree to which the user would recommend the area to others, and the degree to which the user felt happy at the present time. The information processing apparatus according to claim 6.

8. An information processing device that supports people with a connection to a region in deepening their involvement with the region acquires the degree of that depth in the current phase based on information indicating at least one of the user's actions and reactions regarding events related to the region in which the user participated, in each of several phases that progress according to the depth of the user's involvement with the region. The information processing device provides the user with information indicating an offer to participate in an event that further deepens the degree of depth in the current phase, when the acquired degree falls within a predetermined level. Includes, The aforementioned multiple phases consist of four phases: a self-dissatisfaction phase, a solitary struggle phase following the self-dissatisfaction phase, a community participation phase following the solitary struggle phase, and a community development phase following the community participation phase; or three phases: a recollection / examination phase, an action phase following the recollection / examination phase, and an activity phase following the action phase. The current phase is one of the four phases if the plurality of phases are four phases, and one of the three phases if the plurality of phases are three phases. Information processing methods.

9. The information processing method according to claim 8, further comprising providing the user with information to resolve the user's dissatisfaction or concerns regarding the user's relationship with the region when the acquired degree falls below a predetermined level.

10. The information processing method according to claim 8 or 9, further comprising providing the user with information indicating an offer to participate in an event in the next phase if the acquired degree is at a level higher than the predetermined level and there is a next phase following the current phase.

11. The information processing device further includes, in the first phase of the plurality of phases, providing information indicating an offer to participate in the event, based on information indicating the user's attributes, The first phase is the self-dissatisfaction phase, the solitary struggle phase, or the community participation phase in the four phases, or the recollection / consideration phase or the action phase in the three phases. The information processing method according to claim 8.

12. The degree of depth in the first phase indicates the degree to which the user feels they are participating in the local revitalization activities. The information processing method according to claim 11.

13. The degree of depth in the phases following the first phase indicates the degree to which the user felt they had a role to play in the regional revitalization activities. The information processing method according to claim 12.

14. In a phase following the first phase, the information processing device obtains, based on information obtained from the user regarding an event in which the user participated, at least one of the following: the degree to which the user felt familiar with the region, the degree to which the user felt attached to the region, the degree to which the user would recommend the region to others, and the degree to which the user felt happy at the present time. The information processing method according to claim 13.

15. An information processing device that supports people with a connection to a region in deepening their involvement with that region acquires the degree of that depth in the current phase, based on information showing at least one of the user's actions and reactions regarding events related to the region in which the user participated, in each of several phases that progress according to the depth of the user's involvement with the region. If the acquired degree falls within a predetermined level, the system provides the user with information indicating an offer to participate in an event that further deepens the degree of depth in the current phase, and performs the following actions: The aforementioned multiple phases consist of four phases: a self-dissatisfaction phase, a solitary struggle phase following the self-dissatisfaction phase, a community participation phase following the solitary struggle phase, and a community development phase following the community participation phase; or three phases: a recollection / examination phase, an action phase following the recollection / examination phase, and an activity phase following the action phase. The current phase is one of the four phases if the plurality of phases are four phases, and one of the three phases if the plurality of phases are three phases. program.

16. The program according to claim 15, further comprising causing the information processing device to provide the user with information to resolve the user's dissatisfaction or concerns regarding the user's relationship with the region, when the acquired degree falls below a predetermined level.

17. The program according to claim 15 or 16, wherein the information processing device is further configured to provide the user with information indicating an offer to participate in an event in the next phase if the acquired degree belongs to a level higher than the predetermined level and there is a next phase following the current phase.

18. The information processing device is further made to, in the first phase of the plurality of phases, provide information indicating an offer to participate in the event, based on information indicating the user's attributes. The first phase is the self-dissatisfaction phase, the solitary struggle phase, or the community participation phase in the four phases, or the recollection phase / examination phase in the three phases. The period for discussion, or the aforementioned period for action. The program according to claim 15.

19. The degree of depth in the first phase indicates the degree to which the user feels they are participating in the local revitalization activities. The program according to claim 18.

20. The degree of depth in the phases following the first phase indicates the degree to which the user felt they had a role to play in the regional revitalization activities. The program according to claim 19.

21. The information processing device is instructed, in a phase following the first phase, to acquire at least one of the following based on information obtained from the user regarding events in which the user participated: the degree to which the user felt familiar with the region, the degree to which the user felt attached to the region, the degree to which the user would recommend the region to others, and the degree to which the user felt happy at the present time. The program according to claim 20.

22. A device used by the user, An information processing device that supports people with connections to a region in deepening their involvement with the region includes a transmission unit that transmits information indicating at least one of the user's actions and reactions regarding events related to the region in which the user participated, in each of several phases that progress according to the depth of the user's involvement with the region. A receiving unit that receives information from the information processing device indicating an offer to participate in an event that further deepens the degree of depth in the current phase, when the degree of depth in the current phase, obtained based on the transmitted information, falls within a predetermined level, The aforementioned multiple phases consist of four phases: a self-dissatisfaction phase, a solitary struggle phase following the self-dissatisfaction phase, a community participation phase following the solitary struggle phase, and a community development phase following the community participation phase; or three phases: a recollection / examination phase, an action phase following the recollection / examination phase, and an activity phase following the action phase. The current phase is one of the four phases if the plurality of phases are four phases, and one of the three phases if the plurality of phases are three phases. Terminal.

23. The receiving unit receives information from the information processing device to resolve the user's dissatisfaction or concerns regarding their relationship with the region when the degree of depth in the current phase falls below a predetermined level. The terminal according to claim 22.

24. The terminal according to claim 22, wherein the receiving unit receives information from the information processing device indicating an offer to participate in an event in the next phase if the degree of depth in the current phase is higher than the predetermined level and there is a next phase following the current phase.

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