Information return methods, devices, electronic devices, readable storage media, and program products

JP7933866B2Active Publication Date: 2026-10-13DOUYIN VISION CO LTD
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Patent Information

Application Number
JP2024514419
Authority / Receiving Office
JP · JP
Patent Type
Patents
Current Assignee / Owner
Priority Date
2021-09-02
Filing Date
2022-08-24
Publication Date
2026-10-13
Estimated Expiration
2042-08-24

AI Technical Summary

Benefits of technology

【0018】 本開示は、情報返信方法、装置、電子機器、可読記憶媒体及びプログラム製品を提供し、ここで、この方法は、第一のマルチメディアコンテンツの作成ページに情報提示ページに入るためのエントリータグを表示し、前記エントリータグに対するトリガー操作に応答して、前記情報提示ページを提示することであって、情報提示ページに一つ又は複数の情報が含まれ、前記情報がそれぞれの対応する第二のマルチメディアコンテンツに返信して得られた情報を含む、情報提示ページにおけるターゲット情報に対するトリガー操作に応答して、第一のマルチメディアコンテンツの作成ページにターゲット情報に対応するステッカーを表示し、第一のマルチメディアコンテンツを介して上記ターゲット情報に返信することと、を含む。第一のマルチメディアコンテンツの作成中に、情報提示ページに入るエントリータグを提供することにより、情報ページ提示によって、ユーザは、その中から返信又はコメントしたいターゲット情報を選択することができ、ユーザ操作の複雑度を低減させ、且つターゲット情報をステッカー形式で第一のマルチメディアコンテンツの作成ページに表示して、第一のマルチメディアコンテンツとターゲット情報とを関連付けることによって、マルチメディア形式でターゲット情報に返信又はコメントすることを実現し、返信方式を豊かにするだけでなく、ユーザがターゲット情報に返信する興味を高めるとともに、ユーザがマルチメディアコンテンツを作成し配信する確率を向上させる。

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Abstract

The present disclosure relates to an information reply method, an apparatus, an electronic device, a readable storage medium and a program product. The method includes: displaying an entry tag for entering an information presentation page on a first multimedia content creation page, and presenting an information presentation page including one or more pieces of information related to a second multimedia content in response to a trigger operation on the entry tag; and displaying a sticker corresponding to the target information on the first multimedia content creation page in response to a trigger operation on the target information, and replying to the target information through the first multimedia content. By providing an entry tag for entering the information presentation page on the first multimedia content creation page, the information presentation page allows a user to select the target information that he / she wants to reply to, thereby reducing the complexity of user operation, and by associating the first multimedia content with the target information through the sticker, replying to the target information in a multimedia format is realized, and the information reply manner is enriched.
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Description

TECHNICAL FIELD

[0001] The present disclosure claims priority to the Chinese patent application filed with the China National Intellectual Property Administration on September 2, 2021, with application number 202111026992.1 and titled "Information Reply Method, Apparatus, Electronic Device, Readable Storage Medium and Program Product", the entire content of which is incorporated into the present disclosure by reference.

[0002] The present disclosure relates to the field of Internet technology, and in particular, to an information reply method, apparatus, electronic device, readable storage medium and program product. BACKGROUND ART

[0003] With the continuous development of Internet technology, when a user uses a client to watch multimedia content, the user often wants to reply to comment information and / or question information of the multimedia content. At present, in order to reply to the comment information and / or question information of the multimedia content, the user needs to first find the multimedia content, display a comment area on the playback interface of the multimedia content, find the comment information and / or question information through the comment area, and then can reply to the comment information and / or question information.

[0004] The above reply method has many operation steps for the user and lacks flexibility, which greatly affects the user's interest in replying. SUMMARY OF THE INVENTION PROBLEMS TO BE SOLVED BY THE INVENTION

[0005] To solve the above technical problem or at least partially solve the above technical problem, the present disclosure provides an information reply method, apparatus, electronic device, readable storage medium and program product. MEANS FOR SOLVING THE PROBLEMS

[0006] According to the first aspect, this disclosure provides an information response method, which is: The creation page for the first multimedia content displays an entry tag for accessing an information presentation page, and in response to a trigger operation on the entry tag, the information presentation page is presented, wherein the information presentation page contains one or more pieces of information, and the information contains information obtained by returning to the corresponding second multimedia content. Receiving a trigger operation on the target information on the aforementioned information display page, This includes, in response to a trigger operation on the target information, displaying a sticker corresponding to the target information on the creation page of the first multimedia content, and responding to the target information via the first multimedia content.

[0007] In some possible embodiments, an entry tag for accessing an information presentation page is displayed on the first multimedia content creation page, and the information presentation page is presented in response to a trigger operation on the entry tag. Receiving a trigger operation for a first entry tag on the shooting page of the first multimedia content, wherein the creation page includes the shooting page, This includes presenting the information presentation page in response to a trigger operation on the first entry tag on the aforementioned shooting page.

[0008] In some possible embodiments, an entry tag for accessing an information presentation page is displayed on the first multimedia content creation page, and the information presentation page is presented in response to a trigger operation on the entry tag. Displaying a sticker page on the editing page of the first multimedia content, wherein the creation page includes the editing page, This includes receiving a trigger operation for a second entry tag on the sticker page and presenting the information presentation page.

[0009] In some possible embodiments, displaying a sticker page on the editing page of the first multimedia content is: Receiving a trigger operation for the third entry tag on the editing page of the first multimedia content, The method includes, in response to a trigger operation on the third entry tag on the editing page, presenting the sticker page containing the second entry tag for entering the information presentation page on the editing page.

[0010] In some possible embodiments, the information display page has the same width for each area corresponding to the information, and displays one or more pieces of information in a two-column arrangement.

[0011] In some possible embodiments, receiving a trigger operation on the target information on the information display page means that This includes receiving trigger operations corresponding to each of the multiple target information on the aforementioned information display page, Displaying a sticker corresponding to the target information on the screen of the first multimedia content in response to a trigger operation on the target information is: This includes displaying a first sticker corresponding to each of the multiple target pieces of information on the first multimedia content creation page in response to a trigger operation corresponding to each of the multiple target pieces of information.

[0012] In some possible embodiments, responding to the target information via the first multimedia content is: Displaying a distribution page corresponding to the first multimedia content, which includes a target link to be displayed on the playback page of the first multimedia content; This includes delivering the first multimedia content and the target link in response to a trigger operation on the delivery control on the delivery page.

[0013] In some possible embodiments, responding to the target information via the first multimedia content is: The method further includes transmitting the first multimedia content and the target information to a service terminal device so that the service terminal device sends a notification message to a client associated with the target information, the notification message being used to notify the associated client that the first multimedia content has been responded to the target information.

[0014] According to a second aspect, the present disclosure provides an information reply device, which is A display module used to display an entry tag for entering an information presentation page on the creation page of a first multimedia content, and to present the information presentation page in response to a trigger operation on the entry tag, wherein the information presentation page contains one or more pieces of information, and the information contains information obtained by replying to the corresponding second multimedia content, and Includes a receiving module used to receive trigger operations on target information on the information display page, The display module is further used to display a sticker corresponding to the target information on the creation page of the first multimedia content in response to a trigger operation on the target information. Includes a reply module used to reply to the target information via the first multimedia content.

[0015] According to a third aspect, the Disclosure provides an electronic device which includes memory, a processor, and computer program instructions. The memory is configured to store the computer program instructions, The processor is configured to execute the computer program instructions to implement the information reply method described in any one of the first embodiments.

[0016] According to a fourth aspect, the Disclosure provides a readable storage medium which includes computer program instructions, and which causes the electronic device to implement the information return method described in any one of the first aspects when the computer program instructions are executed on the electronic device.

[0017] According to the fifth aspect, the present disclosure provides a program product which includes computer program instructions. The computer program instructions are stored in a readable storage medium, and at least one processor of the electronic device reads the computer program instructions from the readable storage medium and executes the computer program instructions to cause the electronic device to implement the information reply method described in any one of the first embodiments. [Effects of the Invention]

[0018] The present disclosure provides an information reply method, apparatus, electronic device, readable storage medium, and program product, wherein the method includes: displaying an entry tag for entering an information presentation page on a creation page of first multimedia content, presenting the information presentation page in response to a trigger operation on the entry tag, where the information presentation page contains one or more pieces of information, and the information includes information obtained by replying to respective corresponding second multimedia content; in response to a trigger operation on target information on the information presentation page, displaying a sticker corresponding to the target information on the creation page of the first multimedia content, and replying to the target information via the first multimedia content. By providing the entry tag for entering the information presentation page during the creation of the first multimedia content, the information presentation page allows the user to select target information that the user intends to reply to or comment on from therein, reducing the complexity of user operations; and by displaying the target information on the creation page of the first multimedia content in the form of a sticker to associate the first multimedia content with the target information, replying to or commenting on the target information in a multimedia format is realized, which not only enriches the reply modes, but also increases the user's interest in replying to the target information, and improves the probability that the user creates and distributes multimedia content. Brief Description of the Drawings

[0019] The drawings herein are incorporated into and constitute a part of the specification, illustrate embodiments consistent with the present disclosure, and are used together with the specification to interpret the principles of the present disclosure.

[0020] To more clearly describe the technical solutions in the embodiments of the present disclosure or the prior art, the drawings that need to be used in the description of the embodiments or the prior art are briefly introduced below. Obviously, those skilled in the art can also obtain other drawings based on these drawings without creative efforts.

[0021] [Figure 1A]This is a schematic diagram of a human-machine interaction interface according to an embodiment of the present disclosure. [Figure 1B] This is a schematic diagram of a human-machine interaction interface according to an embodiment of the present disclosure. [Figure 1C] This is a schematic diagram of a human-machine interaction interface according to an embodiment of the present disclosure. [Figure 1D] This is a schematic diagram of a human-machine interaction interface according to an embodiment of the present disclosure. [Figure 1E] This is a schematic diagram of a human-machine interaction interface according to an embodiment of the present disclosure. [Figure 1F] This is a schematic diagram of a human-machine interaction interface according to an embodiment of the present disclosure. [Figure 1G] This is a schematic diagram of a human-machine interaction interface according to an embodiment of the present disclosure. [Figure 1H] This is a schematic diagram of a human-machine interaction interface according to an embodiment of the present disclosure. [Figure 1I] This is a schematic diagram of a human-machine interaction interface according to an embodiment of the present disclosure. [Figure 1J] This is a schematic diagram of a human-machine interaction interface according to an embodiment of the present disclosure. [Figure 1K] This is a schematic diagram of a human-machine interaction interface according to an embodiment of the present disclosure. [Figure 1L] This is a schematic diagram of a human-machine interaction interface according to an embodiment of the present disclosure. [Figure 1M] This is a schematic diagram of a human-machine interaction interface according to an embodiment of the present disclosure. [Figure 1N] This is a schematic diagram of a human-machine interaction interface according to an embodiment of the present disclosure. [Figure 10] This is a schematic diagram of a human-machine interaction interface according to an embodiment of the present disclosure. [Figure 1P] This is a schematic diagram of a human-machine interaction interface according to an embodiment of the present disclosure. [Figure 1Q] This is a schematic diagram of a human-machine interaction interface according to an embodiment of the present disclosure. [Figure 1R] This is a schematic diagram of a human-machine interaction interface according to an embodiment of the present disclosure. [Figure 2] This is a flowchart of the information reply method according to the embodiments of this disclosure. [Figure 3] This is a schematic diagram of the structure of an information reply device according to an embodiment of the present disclosure. [Figure 4] This is a schematic diagram of the structure of an electronic device according to an embodiment of the present disclosure. [Modes for carrying out the invention]

[0022] To provide a clearer understanding of the above-mentioned objectives, features, and benefits of this disclosure, the embodiments of this disclosure are further described below. It should be noted that, where there is no conflict, the embodiments and features of this disclosure can be combined with each other.

[0023] While the following description includes many specific details to fully understand this disclosure, this disclosure may be implemented in ways other than those described herein, and obviously, the examples in this specification represent only a selection of, not all, examples of the disclosure.

[0024] This disclosure exemplifies an information reply method, apparatus, electronic device, readable storage medium, and program product, wherein the method provides an entry tag for an information presentation page on a first multimedia content creation page, and based on this entry tag, the user can access the information presentation page, and by viewing the information presented on the information presentation page and selecting the target information to reply from there, the complexity of user operation can be reduced, and thereafter the target information is displayed in sticker format on the first multimedia content creation page, associating the first multimedia content with the target information and enabling replying to the target information in multimedia format, thereby enriching the reply method, increasing the user's interest in replying to target information, and improving the probability that the user will create and distribute multimedia content.

[0025] Responding to the target information referred to in this disclosure may include providing answers to the target information, comments on the target information, or questions on the target information.

[0026] Responding to target information in a multimedia format as referred to in this disclosure may be understood as responding to target information by employing multimedia content, or responding to target information by employing multimedia content and links related to target information, or responding to target information by employing multimedia content, links related to target information, and text content. Here, multimedia content as referred to in this disclosure includes, but is not limited to, audio and / or video, and video here may be video already captured or recorded on an electronic device, or video captured in real time by the user at the time of creation.

[0027] Here, the information presentation pages referred to in this disclosure are used to present one or more pieces of information, and the information on the information presentation pages may include information already added to favorites, recommendations, information requesting responses, etc. In the presentation of information pages, each piece of information corresponds to a second multimedia content, and the second multimedia content corresponding to each piece of information may be the same or different, but this disclosure is not limited thereto. The information may also include information such as comments, questions, and replies to existing comments on the relevant second multimedia. According to this disclosure, on information presentation pages, information may be expressed using methods such as text, facial expressions, images, links, videos, symbols, numbers, and time. This disclosure is not limited to the form of presentation or expression of information on information presentation pages.

[0028] The target information referred to in this disclosure relates to each corresponding second multimedia content, and the target information may include information in the form of comments, replies, or questions to each corresponding second multimedia content. In some embodiments, the target information may include comment information, reply information, and / or question information. The target information may be expressed using, for example, text, facial expressions, images, links, videos, symbols, numbers, time, etc. The target information may also be expressed using, for example, statements, questions, exclamations, rhetorical questions, etc. This disclosure is not limited to the form of statement or expression of the target information.

[0029] The creation pages of the first multimedia content referred to in this disclosure may include shooting pages and / or editing pages. Here, the shooting pages are used to obtain image materials for the first multimedia content, and the editing pages are used to clip the image materials to obtain the first multimedia content. This disclosure is not limited to the page layout of the shooting pages and editing pages. Furthermore, this disclosure is not limited to the length, screen scale, resolution, and specific content of the first multimedia content.

[0030] Here, the editing page may be referred to by other names, such as the clipping page or the production page, and this disclosure is not limited to these.

[0031] The information response method described herein may be implemented by electronic devices, or by application programs (APPs), web pages, or other means on electronic devices. Electronic devices may include mobile phones, tablet computers, wearable electronic devices, in-car devices, augmented reality (AR) / virtual reality (VR) devices, laptop computers, ultra-mobile personal computers (UMPCs), netbooks, personal digital assistants (PDAs), smart TVs, smart screens, HDTVs, 4K TVs, smart speakers, smart projectors, and other smart home devices, and this disclosure does not impose any limitations on the specific type of electronic device.

[0032] Herein, this disclosure is not limited to the type of operating system for electronic devices, but includes, for example, Android systems, Linux® systems, Windows systems, iOS systems, etc.

[0033] Based on the above description, the following section will describe in detail the specific implementation method of the information reply method according to the embodiment of this disclosure, using as an example the case where the electronic device is a mobile phone and a video application program (abbreviated as Application 1) is installed on the mobile phone, while linking the schematic diagrams of the human-machine interaction interface shown in Figures 1A to 1R.

[0034] In Figures 1A to 1R, User 2 distributes Video 1, User 3 publishes Comment Information 1 for Video 1, and Sticker 1 is used to display Comment Information 1, User 4 publishes Comment Information 2 for Video 2, and Sticker 2 is used to display Comment Information 2, User 5 publishes Comment Information 3 for Video 1, and Sticker 3 is used to display Comment Information 3, and User 1 has added Comment Information 1, Comment Information 2, and Comment Information 3 to their favorites.

[0035] Based on this, User 1 creates a first multimedia content (hereinafter referred to as Video 0) and replies to one or more of the information from Comment Information 1, Comment Information 2, and Comment Information 3 in multimedia format.

[0036] In this solution, the video 0 creation page may include a shooting page and an editing page. Therefore, stickers corresponding to the target information to be returned based on the entry tags provided by the shooting page and / or editing page are added to return the target information in multimedia format and provide a detailed description.

[0037] Situation 1: Add a sticker corresponding to the target information that should be replied to based on the entry tag provided by the photo page.

[0038] For example, after application 1 is launched, application 1 may display the user interface 11 shown in Figure 1A on the mobile phone, where the user interface 11 is a shooting page, which may include a set of functions, and the shooting page is mainly used to acquire image materials for video 0.

[0039] This disclosure is not limited to the method of acquiring image materials for Video 0. For example, the image materials for Video 0 may be photographs and / or videos taken in real time, or they may be photographs and / or videos already taken and stored in the memory module of a mobile phone.

[0040] For example, as shown in Figure 1A, the user interface 11 includes a shooting control 101. When application 1 receives a shooting start trigger operation (e.g., a click or long press) for the shooting control 101, application 1 can start video recording in response to the trigger operation for the shooting control 101. When the recorded video reaches a preset time length or when application 1 receives a shooting end trigger operation (e.g., a click or release) for the shooting control 101, application 1 terminates video recording, and the recorded video becomes the image material for video 0.

[0041] It should be explained that by triggering the shooting control 101 multiple times, application 1 can record multiple video segments, and these multiple video segments are image materials for video 0.

[0042] This disclosure is not limited to parameters such as the duration, screen scale, time, filter effects, flash effects, and resolution of video images.

[0043] Referring to Figure 1A, the user interface 11 includes an entry tag 102.

[0044] Here, entry tag 102 is used to enter the information presentation page. Entry tag 102 may be presented in the form of an icon, text, symbol, image, or a combination of various forms. This disclosure is not limited to the display parameters such as color and size used in entry tag 102. For example, as shown in Figure 1A, entry tag 102 may be presented in the form of "icon + text (e.g., reply)".

[0045] To connect the above, the information presentation page may display information such as favorites, recommended information, and information on questions for which answers are requested. Below, we will illustrate this by showing examples where the information presentation page displays information that user 1 has added to their favorites, and where the information presentation page also displays favorites, recommended information, and information for which answers are requested.

[0046] In some embodiments, when application 1 receives a trigger operation (e.g., a click operation) on the entry tag 102, application 1 may, in response to the trigger operation on the entry tag 102, exemplary display the user interface 12 shown in Figure 1B on the mobile phone.

[0047] As shown in Figure 1B, the user interface 12 includes an area 103, which is used to display an information presentation page. This disclosure is not limited to display parameters such as the size, color, display position, and display transparency of the area 103. The information presentation page displayed in area 103 may be placed on top of the photographic page so that the user can preferentially view each piece of information on the information presentation page.

[0048] It should be explained that areas other than area 103 in the user interface 12 can display related screens of the shooting page, and when the user views the information presentation page, they can view some of the screens on the shooting page through areas other than area 103.

[0049] In Figure 1B, region 103 may include region 1031, region 1032, and control 1033.

[0050] Area 1031 is used to display the title of the information presentation page, where the title may be presented in the form of an icon, text, numbers, etc. For example, area 1031 may display content such as "Comments already added to favorites + Number of comments already added to favorites" so that the user can clearly understand that this page displays comment information and the number of favorites that the user has already added to favorites. For example, in Figure 1B, "Comments already added to favorites (50)" is used as an example.

[0051] Area 1032 is used to display information already added to favorites. If application 1 has already added multiple pieces of information to favorites, each piece of information already added to favorites may be displayed in area 1032 in the form of a sticker. This disclosure is not limited to display parameters such as size, shape, color, display position, display transparency, and display order of the stickers corresponding to each piece of information in area 1032.

[0052] In some embodiments, the size of the stickers corresponding to each piece of information in area 1032 may be the same and arranged from left to right and from top to bottom. If the size of the area corresponding to each sticker is not large enough to display the relevant content of the comment information, the content of the information may be collapsed. The user can view the relevant content of the information by triggering the corresponding area of ​​the sticker. In this way, more information already added to favorites can be displayed in area 1032.

[0053] In some embodiments, the size of the sticker areas corresponding to each piece of information in area 1032 does not have to be exactly the same. In this way, the area corresponding to each sticker does not need to collapse the information content, and as much of the information's related content as possible can be displayed, allowing the user to directly and clearly obtain the information's related content. Here, the information's related content may include, but is not limited to, the text content of the information distributed by the user, the avatar of the user who distributed the information, the nickname of the user who distributed the information, and whether the information is a reply to multimedia content or comment information distributed by a particular user.

[0054] Connecting this to the description in the aforementioned region 1032, in the information presentation interface, the sticker area corresponding to the information is displayed in multiple columns, for example, in two columns.

[0055] For example, the user interface 12 shown in Figure 1B illustrates that the width and height of the sticker areas corresponding to multiple pieces of information already added to favorites on the information display page are both the same, and they are displayed in two columns, corresponding to each other vertically.

[0056] For example, if User 2's nickname is "bbb", User 3's nickname is "ccc", User 4's nickname is "ddd", and User 5's nickname is "eee", then in area 1032 shown in Figure 1B, stickers 1, 2, and 3 are presented, corresponding to comment information 1, comment information 2, and comment information 3, respectively.

[0057] Referring to Figure 1B, and using Sticker 1 as an example, User 3's avatar and nickname are displayed to the left of the area corresponding to Sticker 1, and the text content "Reply to bbb's comment" is displayed near the top of Sticker 1 to indicate that Sticker 1 is a comment to user "bbb". Below the text content 1, the text content 1 "The scenery here is beautiful!" is displayed, where the text content 1 is the text content of comment information 1 posted by User 3 on Video 1.

[0058] Stickers 2 and 3 are similar to Sticker 1, as can be seen in Figure 1B, and will not be explained further here. What needs to be explained is that the text content 2 corresponding to Sticker 2 is long, and it is not possible to display all of the text content in the area corresponding to Sticker 2, so the text content 2 is collapsed for display.

[0059] In Figure 1B, "xxx" in "Reply to xxx's comment" represents the user's nickname, and the multiple "xxx"s in Figure 1B may represent different users. The multiple "x"s included in the comment information represent the text content of the favorites information, and the number of "x"s indicates that the length of the text content of the comment information differs. Therefore, the text content of the multiple stickers displayed in area 1032 in Figure 1B is not exactly the same, and this merely illustrates the implementation method in which comment information is presented in sticker format on the information presentation page.

[0060] In Figure 1B, the area corresponding to the sticker has the same width and height, and the favorite information is displayed in a manner where two columns are aligned. However, in actual situations, it may be displayed as one column, three columns, or more columns. This disclosure is not limited to the number of columns, and the specific number of columns used to display the information may be associated with the orientation of the mobile phone, such as landscape or portrait mode.

[0061] In some other embodiments, in response to a trigger operation on the first entry tag 102 shown in Figure 1A, Application 1 may exemplary display the user interface 13 shown in Figure 1C on the mobile phone, where the user interface 13 exemplary displays the sticker areas corresponding to multiple pieces of information already added to favorites on the information display page in two columns, with the same width but not exactly the same height, and aligned vertically.

[0062] For example, as shown in Figure 1C, in region 1032, the length and width of the regions corresponding to sticker 1 and sticker 2 are the same, but the region corresponding to sticker 3 is smaller than the regions corresponding to sticker 1 and sticker 2, and the sizes of the regions corresponding to other stickers in region 1032 besides stickers 1 to 3 are also different and are displayed in two rows.

[0063] By adopting the method shown in Figure 1C, the area corresponding to each sticker does not need to collapse the information content, and all related content of the information can be displayed, allowing the user to directly and clearly view all the content of their favorite information.

[0064] In Figure 1C, the areas corresponding to the stickers are shown as an example, with the same width but not exactly the same height, and the favorite information is displayed in a two-column alignment. However, in actual situations, it may be displayed as one, three, or more columns, and this disclosure is not limited to the number of columns. Furthermore, the specific number of columns used to display the information may be associated with the orientation of the mobile phone, such as landscape or portrait mode.

[0065] According to embodiments of this disclosure, the information displayed on the information display page may be arranged and displayed in a predetermined order. For example, in the embodiments shown in Figures 1B and 1C, when favorite information is displayed on the information display page, the sticker corresponding to the most recently added favorite comment information may be closer to the top of area 1032, and the sticker corresponding to the oldest added favorite comment information may be closer to the bottom of area 1032.

[0066] Control 1033 is used to exit the information display page. This disclosure is not limited to the display parameters of control 1033, such as the presentation method, display position, size, and color. For example, control 1033 may be presented in the form of an icon, text, or symbol, and control 1033 may be placed near the vertices of area 103. In the embodiments shown in Figures 1B and 1C, control 1033 is presented by the symbol "×". In response to a trigger operation (e.g., a click operation) on control 1033, application 1 can jump to the user interface 11 shown in Figure 1A.

[0067] In the embodiments shown in Figures 1B and 1C, the information display page shows information that User 1 has saved as favorites. In some embodiments, the information display page may display various types of information, such as favorites information, information for which answers are requested, and more question information. Below, the embodiments shown in Figures 1D and 1E will describe in detail how to implement the display of favorites information, information for which answers are requested, and more question information on the information display page.

[0068] This disclosure allows for the classification and presentation of information by dividing the information to be displayed on the information presentation page into various types and providing entries on the information presentation page that lead to sub-presentation pages corresponding to different types of information. Furthermore, when accessing the information presentation page, a sub-presentation page corresponding to one of the types of information can be displayed by default.

[0069] In the embodiments shown in Figures 1D and 1E, the first type of information includes information requesting answers and more question information, and the second type of information includes favorites information.

[0070] In some embodiments, when application 1 receives a trigger operation (e.g., a click operation) on a first entry tag provided by area 102, application 1 responds to the trigger operation on the first entry tag by displaying an exemplary user interface 14 shown in Figure 1D on the mobile phone. In the user interface 14 shown in Figure 1D, the information presentation page defaults to displaying a sub-presentation page corresponding to a first type of information.

[0071] In Figure 1D, the user interface 14 includes region 14a, region 14b, and region 14c.

[0072] Here, area 14a is used to provide an entry tag that leads to a sub-presentation page corresponding to the first type of information. Area 14b is used to provide an entry tag that leads to a sub-presentation page corresponding to the second type of information. The first type of information includes question information requesting answers and more question information. The second type of information includes favorites information.

[0073] Here, area 14a may present an entry tag that leads to a sub-presentation page corresponding to the first type of information in the form of an icon, character, number, symbol, image, etc. Similarly, area 14b may present an entry tag that leads to a sub-presentation page corresponding to the second type of information in the form of an icon, character, number, symbol, image, etc. For example, as shown in Figure 1D, area 14a displays the text content "Question Information" and area 14b displays the text content "Favorites Information". Figure 1D is merely an example, and in actual applications, areas 14a and 14b may be implemented in other ways, and this disclosure is not limited thereto.

[0074] Area 14c is used to display a sub-presentation page corresponding to the first type of information.

[0075] Here, region 14c includes region 14c1, region 14c2, control 14c3, region 14c4, region 14c5, and control 14c6.

[0076] Here, area 14c1 is used to display title information of a first subtype included in the first type. Area 14c1 may be presented in the form of icons, characters, symbols, images, etc., or in a combination of various forms, and this disclosure is not limited to the presentation method of area 14c1. For example, if the first subtype is information requesting a response, area 14c1 may display text content "Question information requesting your response".

[0077] Region 14c2 is used to present information of the first subtype. Region 14c2 may present information of the first subtype in the form of a sticker. In region 14c2, the size of the sticker areas corresponding to the information may be the same or different. The sticker areas corresponding to the information may display the text content of the question requesting an answer, the avatar or nickname of the user who distributed the question, etc.

[0078] As shown in Figure 1D, in region 14c2, the width of the sticker area corresponding to each piece of information is the same, but the height is different, and they are displayed in two columns aligned horizontally along the upper edge of the sticker area, and all related content of each piece of information is fully displayed within the sticker area.

[0079] Of course, in area 14c2, the sticker areas corresponding to each piece of information may have the same width. The height may also be the same, and if there is a lot of information content, the content may be folded for display. This is similar to the embodiment shown in Figure 1C.

[0080] Control 14c3 is used to display more information of the first subtype. This disclosure is not limited to the presentation method of control 14c3. For example, control 14c3 may be presented in the form of an icon, character, symbol, image, or a combination of various forms. For example, application 1 may receive a trigger operation (e.g., a click operation) on control 14c3, and application 1 may display a predetermined number of first subtype information items in area 14c2. In this case, the size of area 14c2 may be adjusted according to the predetermined number of items to be displayed, and control 14c3 may be displayed below the predetermined number of first subtype information items so that the user can view more information of the first subtype.

[0081] Here, area 14c4 is used to display title information of a second subtype included in the first type. Area 14c4 may be presented in the form of icons, characters, symbols, images, etc., or in a combination of various forms, and the disclosure is not limited to the presentation method of area 14c4. For example, the second subtype is more question information, and more question information includes, for example, information similar to information that the user has added to their favorites, and the disclosure is not limited to the method of how more question information is determined, and area 14c4 may display, for example, text content "We will provide you with more question information".

[0082] Area 14c5 is used to present information of a second subtype. Area 14c5 may present information of a second subtype in the form of a sticker. In area 14c5, the size of the sticker areas corresponding to the information may be the same or different. The sticker areas corresponding to the information may display the text content of the question requesting an answer, the avatar or nickname of the user who distributed the question, etc. In area 14c5, the sticker areas corresponding to the information are displayed in a two-column format.

[0083] As shown in Figure 1D, in region 14c5, the width of the sticker regions corresponding to each piece of information is the same, but their heights are different, and they are displayed in two columns horizontally aligned along the upper edge of the sticker region, and all related content of each piece of information is fully displayed within the sticker region.

[0084] Of course, in area 14c5, the sticker areas corresponding to each piece of information may have the same width. The height may also be the same, and if there is a lot of information content, the content may be folded for display. This is similar to the embodiment shown in Figure 1C.

[0085] In Figure 1D, control 14c6 is used to display information for a larger number of second subtypes. This disclosure is not limited to the presentation method of control 14c6. For example, control 14c6 may be presented in the form of an icon, text, symbol, image, or a combination of various forms. For example, application 1 may receive a trigger operation (e.g., a click operation) on control 14c6, and application 1 may display a predetermined number of second subtype information in area 14c6. In this case, the size of area 14c5 may be adjusted according to the predetermined number of items to be displayed, and control 14c6 may be displayed below the predetermined number of second subtype information so that the user can view more information for the second subtype.

[0086] In Figure 1D, when the first type includes a first subtype and a second subtype, an illustrative implementation method for the sub-presentation page corresponding to the information of the first type is shown. However, in actual situations, the first type may include more subtypes, and implementation methods similar to the first and second subtypes may be adopted. For simplicity, no further explanation is provided here.

[0087] In Figure 1D, the width and height of the area corresponding to the sticker are both the same, and the first type of information is displayed in an aligned two-column configuration. However, in actual situations, it may be displayed in one, three, or more columns. This disclosure is not limited to the number of columns, and the specific number of columns used to display the information may be associated with the orientation of the mobile phone (landscape or portrait).

[0088] In some embodiments, when application 1 receives a trigger operation (e.g., a click operation) on a first entry tag provided by area 102, application 1 responds to the trigger operation on the first entry tag by displaying, exemplarily, the user interface 15 shown in Figure 1E on the mobile phone. In the user interface 15 shown in Figure 1E, the information presentation page defaults to displaying a sub-presentation page corresponding to a second type of information.

[0089] As shown in Figure 1E, the user interface 15 includes region 15a.

[0090] Area 15a is used to display a sub-presentation page corresponding to the second type of information. The presentation and implementation method of area 15a may be similar to the implementation method of area 1032 in the embodiments shown in Figures 1B and 1C above, and for simplicity, it will not be explained further here. Here, Figure 1E illustrates that the sticker areas corresponding to each of the favorite information items are of the same size and are displayed in two columns aligned vertically.

[0091] In actual applications, the entry tags provided by areas 14a and 14b may be used to switch between sub-presentation pages corresponding to the first type of information and sub-presentation pages corresponding to the second type of information.

[0092] In the embodiments shown in Figures 1D and 1E, the information presentation page further includes control 1033, which is used to exit the information presentation page, and the function of control 1033 in Figures 1D and 1E is the same as that of control 1033 in the embodiments shown in Figures 1B and 1C. Refer to the above-mentioned descriptions of the embodiments shown in Figures 1B and 1C.

[0093] In the embodiments shown in Figures 1D and 1E, the information displayed on the information display page may be arranged and displayed in a predetermined order. For example, in Figure 1D, when the information display page displays the first type of information, depending on the delivery time, a sticker corresponding to the most recently delivered question information requesting a response may be displayed near the top of area 14c2, and a sticker corresponding to the oldest delivered question information requesting a response may be displayed at the bottom of area 14c2. Also, for example, in Figure 1E, when the information display page displays favorites information, a sticker corresponding to the most recently added comment information to favorites may be placed closer to the top of area 15a, and a sticker corresponding to the oldest added comment information to favorites may be placed closer to the bottom of area 15a.

[0094] Referring to Figure 1A, the user interface 11 may further include other controls related to the shooting page, such as controls for entering the music library, exiting the shooting page, adjusting the shooting mode, entering the effects presentation page, and entering the filter presentation page. This disclosure is not limited to implementations of these controls related to the shooting page.

[0095] In any one of the embodiments shown in Figures 1B to 1E, it is possible to select one or more target pieces of information to reply with from the information presentation page. Next, the method for replying with information according to this disclosure will be introduced in the embodiment shown in Figure 1B.

[0096] Continuing to refer to the embodiment shown in Figure 1B, when application 1 receives a trigger operation (e.g., a click operation) on sticker 1, in response to the trigger operation on sticker 1, application 1 exemplary displays the user interface 16 shown in Figure 1F on the mobile phone. Referring to the user interface 16 shown in Figure 1F, sticker 1 is already displayed on the shooting page, and sticker 1 does not obstruct the shooting screen, or obstructs it as little as possible. For example, sticker 1 may be displayed near the vertices or sides of the user interface.

[0097] Based on the embodiment shown in Figure 1F, when application 1 receives a trigger operation on sticker 2, in some embodiments, application 1 replaces sticker 1 with sticker 2, and in some embodiments, as shown in the embodiment in Figure 1G, application 1 displays sticker 1 and then displays sticker 1 and sticker 2 on the creation page (i.e., the shooting page).

[0098] In some embodiments, Application 1 jumps from User Interface 16 shown in Figure 1F to User Interface 17 shown in Figure 1G, and upon referring to User Interface 17 shown in Figure 1G, Sticker 2 has already replaced Sticker 1. That is, Application 1 can support replies to a single target information, and because the screen area that a single target information obstructs the video is relatively small, the overall screen in Video 0 is relatively simple after delivering Video 0 and related information about the target information, making it easy for the user to view.

[0099] In some other embodiments, Application 1 jumps from the user interface 16 shown in Figure 1F to the user interface 18 shown in Figure 1H, and upon referring to the user interface 18 shown in Figure 1H, both sticker 1 and sticker 2 are displayed on the shooting page. That is, Application 1 can support replies to multiple comment information, satisfying the user's need to respond to multiple pieces of information simultaneously through the same multimedia content, thereby providing more possibilities for video creation.

[0100] In Figure 1H, sticker 1 corresponding to comment information 1 and sticker 2 corresponding to comment information 2 may be displayed in a single row according to an alignment from top to bottom, and the areas corresponding to sticker 1 and sticker 2 do not obstruct each other. This disclosure is not limited to the display method on the sticker's photo page.

[0101] As shown in Figures 1G and 1H, respectively, the display parameters on the photo pages for sticker 1 and sticker 2 may differ from the display parameters on the information pages for sticker 1 and sticker 2, and these display parameters include, for example, display transparency and font size. For example, the display transparency of sticker 1 and sticker 2 in Figures 1G and 1H may be higher than the display transparency on their respective information pages, and the font size of sticker 1 and sticker 2 in Figures 1G and 1H may be smaller than the font size on their respective information pages. These display parameters may all be set flexibly, and this disclosure is not limited thereto.

[0102] In the embodiments shown in Figures 1G and 1H, stickers 1 and 2 may be displayed near the top or side of the shooting page such that the area corresponding to the sticker does not obstruct the shooting screen, or obstructs it as little as possible.

[0103] In actual applications, when Application 1 supports a user responding to multiple target information via Video 0, it may set a maximum number of target information that can be responded to in order to avoid a situation where the stickers corresponding to each of these target information items obstruct the screen of Video 0 due to the user adding too many stickers corresponding to the target information.

[0104] Illustratively, linking the embodiments shown in Figures 1F and 1H, if Application 1 supports a user responding to N (e.g., N=2) pieces of comment information via a first multimedia content, then when Application 1 receives a trigger operation on Sticker 3, in response to the trigger operation on Sticker 3, Application 1 will illustratively display the user interface 19 shown in Figure 1I on the mobile phone. Referring to the user interface 19 shown in Figure 1I, Application 1 can display presentation information on the user interface 19, which is used to indicate the maximum number of target pieces of information that can currently be responded to in multimedia format.

[0105] In Figure 1I, the user interface 19 includes region 104.

[0106] Area 104 is used to display text content of the information to be presented. For example, in Figure 1I, area 104 may display text content that says "You can reply to up to two comments." Of course, the information to be presented may be implemented using other methods, such as other text content or video effects.

[0107] In some embodiments, region 104 may further include a control 105, which is used to close region 104.

[0108] In some embodiments, region 104 may be closed in other ways. For example, when application 1 receives a trigger operation (e.g., a click operation) at any other location other than region 104, application 1 closes region 104. Alternatively, region 104 may be closed using a countdown method, and application 1 may automatically close region 104 when the display time length of region 104 meets a preset time length. This disclosure is not limited to implementations for closing region 104.

[0109] It should be understood that, based on the embodiment shown in Figure 1I, after closing region 104, application 1 jumps to the user interface 18 shown in Figure 1H.

[0110] In actual situations, the user may first display a sticker on the shooting page corresponding to the target information they wish to reply, linking the methods of the embodiments shown in Figures 1B to 1I above, and then capture the image material for video 0 in real time based on the shooting control 101 in the embodiment shown in Figure 1A, or they may enter the material presentation page via the material presentation entry 106 in Figure 1A and select the desired image material.

[0111] After adding stickers and image materials corresponding to the comment information to be replied to, Application 1 may exemplify the editing page on the mobile phone, clip the editing page, and then redistribute Video 0 and related information of the target information. Then, a sticker for displaying the target information will be displayed on the playback interface of Video 0.

[0112] The distribution of video 0 and related target information will be described in detail in subsequent embodiments.

[0113] Situation 2: The shooting page does not have stickers corresponding to the target information added. Add stickers corresponding to the target information based on the entry tag on the editing page.

[0114] In scenario 2, based on the shooting controls provided by area 101 in the embodiment shown in Figure 1A, image materials for video 0 are captured in real time, or after entering the material presentation page via the material presentation entry 106 in Figure 1A and selecting the desired image material, the application 1 may exemplify the editing page on the mobile phone.

[0115] In other words, in scenario 2, a sticker corresponding to the target information is not added via the first entry tag provided by the shooting page, or a sticker corresponding to the target information cannot be added because the first entry tag is not provided on the shooting page.

[0116] Application 1 may exemplify the user interface 20 shown in Figure 1J on the mobile phone, and as shown in Figure 1J, the user interface 20 is used to display an editing page, and the editing page may include controls or entry tags related to clipping.

[0117] In Figure 1J, the user interface 20 includes a third entry tag 107 for entering the sticker page, and this disclosure is not limited to the implementation of the third entry tag 107. The implementation of the third entry tag 107 is similar to the implementation of the first entry tag, and a detailed description of the first entry tag in the above embodiments can be found; for brevity, no further explanation is given here. For example, in Figure 1J, the third entry tag 107 is represented by the word "sticker".

[0118] When presenting the third entry tag 107 in text format, it may be presented using characters corresponding to other language types, and this disclosure is not limited to this.

[0119] The user interface 20 may also include controls related to clips, such as controls for adding automatic subtitles, controls for entering a filter suggestion page, sound effect controls, controls for adding text, controls for entering a music library, controls for adding subtitles, and recording controls.

[0120] When application 1 receives a trigger operation (e.g., a click operation) on the third entry tag 107, in response to the trigger operation on the third entry tag 1107, application 1 displays the user interface 21 shown in Figure 1K on the mobile phone as an example.

[0121] In Figure 1K, the user interface 21 includes area 108, area 109, and control 110.

[0122] Area 108 contains entry tags for entering the sub-sticker presentation page corresponding to each of the different sticker types. As shown in Figure 1K, area 108 contains a first sticker entry 1081 and a second sticker entry 1082. Here, the first sticker entry 1081 is used to enter the sub-sticker presentation page corresponding to the first sticker type, and the second sticker entry 1082 is used to enter the sub-sticker presentation page corresponding to the second sticker type. Of course, area 108 may further contain entries for sub-sticker presentation pages corresponding to other sticker types, and examples of each are not shown here.

[0123] When Application 1 jumps to User Interface 21, it can be positioned by default to an entry tag corresponding to one of the sticker types contained in Area 108, and Area 109 displays the sticker page corresponding to this default entry tag. For example, if the user interface 21 is positioned by default to the first sticker entry 1081, Area 109 displays the sub-sticker presentation page corresponding to the first sticker type.

[0124] This proposal is not limited to the specific method of categorizing the sticker types described above.

[0125] Control 110 is used to exit the sticker page. When Application 1 receives a trigger operation (e.g., a click operation) on Control 110, Application 1 can jump to the user interface 20 shown in Figure 1J. Control 110 may be implemented in the form of an icon, letters, numbers, etc., and this disclosure is not limited to the implementation method of Control 110.

[0126] Referring to Figure 1K, region 109 contains entry tag 1091.

[0127] The second entry tag 1091 is used to enter an information presentation page, and this disclosure is not limited to specific implementation methods of the second entry tag 1091. For example, the entry tag 1091 may be presented in the form of an icon, text, symbol, image, or a combination of various forms. This disclosure is not limited to display parameters such as color, size, and video effects used in the second entry tag 1091. For example, as shown in Figure 1K, the second entry tag 1091 may be presented in the form of a sticker, and the sticker may be in the shape of a message, with the text "comment information" inside the message shape pattern, so that the user can clearly know from interface 21 which sticker is the entry tag for entering an information presentation page.

[0128] Of course, when the second entry tag 1091 is presented in sticker form, it may take any other shape, such as a right rectangle, a rounded rectangle, or an irregular shape. Figure 1K is for illustrative purposes only.

[0129] The user interface 21 may further include entry tags for accessing sub-sticker presentation pages corresponding to each of several sticker types, such as popular stickers, latest stickers, food stickers, and text stickers.

[0130] When application 1 receives a trigger operation (e.g., a click operation) on the second entry tag 1091, application 1 may, in response to the trigger operation on the second entry tag 1091, exemplify the user interface 22 shown in Figure 1L on the mobile phone.

[0131] As shown in Figure 1L, the user interface 22 includes a region 111, which is used to display an information presentation page. Here, region 111 is similar to the implementation method of the sticker presentation page in Figures 1B to 1E of the previously described embodiment. A detailed description of the embodiment shown in Figures 1B to 1E can be found above, and for brevity, no further explanation is given here.

[0132] Subsequently, Application 1 can display the corresponding sticker on the editing page based on a trigger operation on the sticker corresponding to the target information on the information presentation page shown in Figure 1L. This implementation method is similar to the implementation method of the embodiment shown in Figures 1F to 1I described above, and a detailed description of the embodiment shown in Figures 1F to 1I in the above embodiment can be found; for brevity, no further explanation is provided here.

[0133] Continuing to refer to the embodiment shown in Figure 1J, the user interface 20 further includes a control 112 for entering the distribution page. When application 1 receives a trigger operation (e.g., a click) on control 112, application 1 may, in response to the trigger operation on control 112, exemplify the distribution page on the mobile phone. Here, the specific implementation method for the distribution page of video 0 will be described later. Subsequently, video 0 and related information of the target information are redistributed. Then, a sticker for displaying the target information is displayed on the playback interface of video 0.

[0134] The distribution of video 0 and related target information will be described in detail in subsequent embodiments.

[0135] It should be noted that, before accessing the delivery page via control 112, the editing page already has stickers added corresponding to the target information that needs to be replied to.

[0136] Situation 3: The shooting page already has stickers corresponding to the target information added, and stickers corresponding to the target information are added again based on the entry tags provided by the editing page.

[0137] In scenario 3, the shooting page already has stickers corresponding to one or more target information added to it. For example, in the embodiment shown in Figure 1G, sticker 1 corresponding to comment information 1 has already been added to the shooting page via a first entry tag provided by the shooting page. Based on this, after application 1 jumps to the editing page, sticker 1 corresponding to comment information 1 is displayed on the editing page. Then, stickers corresponding to more comment information may be added based on entry tags provided by the editing page, or sticker 1 corresponding to comment information 1 currently displayed on the editing page may be adjusted.

[0138] Furthermore, in the embodiment shown in Figure 1H, sticker 1 corresponding to comment information 1 and sticker 2 corresponding to comment information 2 have already been added to the shooting page via a first entry tag provided by the shooting page. Based on this, after application 1 jumps to the editing page, both sticker 1 corresponding to comment information 1 and sticker 2 corresponding to comment information 2 are displayed on the editing page. Then, based on the entry tags provided by the editing page, stickers corresponding to more comment information may be added, or sticker 1 corresponding to comment information 1 and / or sticker 2 corresponding to comment information 2 that are currently displayed on the editing page may be adjusted.

[0139] Based on the embodiment shown in Figure 1H, Application 1 exits the information presentation page and enters the clip interface. Exemplarily, Application 1 may display the user interface 23 shown in Figure 1M on the mobile phone. As shown in Figure 1M, the user interface 23 is used to display an editing page, which may include controls or entries related to clipping.

[0140] The user interface 23 shown in Figure 1M, compared to the user interface 20 shown in Figure 1J, includes sticker 1 corresponding to comment information 1 and sticker 2 corresponding to comment information 2, which are added by the user via the first entry tag provided by the shooting page, on the editing page displayed in the user interface 23.

[0141] The user interface 23 may also include controls related to clips, such as a control for adding automatic subtitles, a control for entering a filter suggestion page, a control for changing the audio, a control for adding decorative text, and a control for entering the music library.

[0142] Based on the embodiment shown in Figure 1G, if a sticker 1 corresponding to comment information 1 is added via a first entry tag provided by the shooting page, then after jumping to the editing page, application 1 may display the sticker 1 corresponding to comment information 1 on the editing page.

[0143] Based on the embodiment shown in Figure 1G, since the number of stickers corresponding to the comment information displayed on the editing page does not reach the maximum number of replyable target information supported by Application 1, after jumping to the editing page, it is possible to enter the sticker page via the third entry tag 107 on the editing page, and then enter the information presentation page via the second entry tag 1091 on the sticker page, thereby adding more stickers corresponding to target information to the editing page and enabling replies to multiple target information via Video 0. For a detailed description of the specific implementation method, please refer to the detailed description in Situation 2, and for brevity, it will not be explained further here.

[0144] For example, if Application 1 supports replying to up to two comment pieces of information, and if the implementation method in Scenario 2 adds sticker 1 corresponding to comment piece 1 and sticker 2 corresponding to comment piece 2, Application 1 may exemplary display the user interface 23 shown in Figure 1M on the mobile phone. It should be understood that this disclosure does not limit the maximum number of target pieces of information that can be replied to.

[0145] Furthermore, after adding a sticker corresponding to the comment information on the shooting page or editing page, Application 1 also supports adjusting parameters such as the sticker's position, orientation, and size.

[0146] For example, based on the embodiment shown in Figure 1F, if the location where sticker 1 exists is a first preset location, and application 1 receives a trigger operation (e.g., a drag operation) on sticker 1, it moves sticker 1 from the first preset location to the location indicated by this trigger operation.

[0147] If sticker 1 is currently horizontal and application 1 receives a trigger operation (e.g., a rotation operation) on sticker 1, it will move sticker 1 from the horizontal to the angle indicated by this trigger operation, for example, a 45-degree left rotation or a 45-degree right rotation.

[0148] If sticker 1 is currently at its first size, and application 1 receives a trigger operation (e.g., an enlargement operation) on sticker 1, then sticker 1 will be enlarged from its first size to the second size indicated by the enlargement operation, for example, by 1.5 times.

[0149] Furthermore, after adding a sticker corresponding to comment information on the shooting page or editing page, Application 1 also supports deleting the sticker corresponding to the target information. For example, based on the embodiment shown in Figure 1F, and after exiting the information presentation page, if Application 1 receives a trigger operation (e.g., a long press operation) on sticker 1 on the editing page, in response to this trigger operation, Application 1 may exemplary display the user interface 24 shown in Figure 1N on the mobile phone, and the user interface 24 includes a delete control s1 corresponding to sticker 1. In actual circumstances, the user interface 24 may display one or more other related controls corresponding to sticker 1, and is not limited to the delete control s1. This disclosure is not limited to the function, number, implementation method, etc., of controls related to stickers.

[0150] When application 1 receives a trigger operation (e.g., a click operation) on the delete control s1, in response to the trigger operation on the delete control s1, application 1 deletes the sticker 1 corresponding to the comment information 1 displayed on the photo page, that is, in response to the trigger operation on the delete control s1, application 1 can jump to the user interface 11 shown in Figure 1A.

[0151] It should be explained that when stickers corresponding to multiple comment pieces are added on the shooting page, and stickers corresponding to comment pieces are added on the editing page, the implementation method for deleting stickers corresponding to comment pieces may be similar to that shown in Figure 1N above, and for simplicity, it will not be explained further here. Furthermore, after deleting stickers corresponding to some target pieces, if the number does not exceed the maximum number of replyable target pieces supported by Application 1, stickers corresponding to new target pieces may be added again, and the method of addition is similar to the embodiment described above.

[0152] Continuing with reference to the embodiment shown in Figure 1M, the user interface 23 further includes a control 112, and when application 1 receives a trigger operation (e.g., a click operation) on the control 112, application 1 may, in response to the trigger operation on the control 112, exemplify the display page on the mobile phone.

[0153] The user interface 25 shown in Figure 10 illustrates a schematic diagram of the distribution page.

[0154] In Figure 1O, the user interface 25 is used to display the delivery page. This disclosure is not limited to specific implementation methods of the user interface 25.

[0155] In Figure 1O, the user interface 25 may include area 113 and control 114.

[0156] Region 113 may include regions 1131, 1132, and 1133.

[0157] Area 1131 is used to display a link related to comment information 1, for example, by adopting "reply destination + reply identifier + account nickname of the distributor of comment information 1 (e.g., user 3)" to present the link, and also provides an input window for reply text content, in which the text content of the user's reply may be displayed.

[0158] Area 1132 is used to present the cover of the generated first multimedia content (i.e., video 0), and for example adopts the form of a card to present thumbnails for the playback screen of a frame of the first multimedia content and for stickers displayed on the aforementioned shooting page or editing page, and provides a function to select the cover of the first multimedia content.

[0159] It should be explained that when jumping to the distribution page from the user interface 17 in the embodiment shown in Figure 1G, area 1132 displays the playback screen of a frame containing the first multimedia content and a thumbnail of sticker 1, and provides a function to select the cover of the first multimedia content. When jumping to the distribution page from the embodiment shown in Figure 1M, area 1132 displays the playback screen of a frame containing the first multimedia content, thumbnails of sticker 1 and sticker 2, and provides a function to select the cover of the first multimedia content. The user interface 25 shown in Figure 10 is an example based on the embodiment shown in Figure 1J.

[0160] Area 1133 is used to provide an entry for selecting the topic to which the first multimedia content belongs, so that the topic to which the first multimedia content belongs can be displayed in Area 1131, and to provide an entry for selecting a specific user, so that it is easy to remind a specific user to view the first multimedia content.

[0161] Control 114 is used to deliver information related to the first multimedia content, that is, application 1 may send at least the first multimedia content and links related to comment information 1 to the service terminal device, and may also send related display parameters of sticker 1 and text content replied by the user via the input window to the service terminal device.

[0162] It should be noted that, in addition to area 113 and control 114, the user interface 25 may also be used to provide various entries such as user permissions to view the first multimedia content, user permissions to comment on the first multimedia content, user permissions to edit the first multimedia content, permission to determine whether the first multimedia content is saved to application 1, user permissions to share the first multimedia content, and permission to determine whether the first multimedia content is stored in the drafts box, and this disclosure is not limited to these.

[0163] When application 1 receives a trigger operation (e.g., a click operation) on control 114, application 1 can transmit relevant information about the first multimedia content to the service terminal device.

[0164] As a result, after application 1 receives relevant information about the first multimedia content from the service terminal device, application 1 may display a user interface 26 for displaying the first multimedia content on the mobile phone, as illustrated in Figure 1P. This disclosure is not limited to specific implementations of the user interface 26.

[0165] Specifically, after receiving an operation from a user to reply to comment information 1 in multimedia format, application 1 may retrieve the first multimedia content and display sticker 1 containing comment information 1 on the playback interface of the first multimedia content.

[0166] In Figure 1P, the user interface 26 includes region 115 and region 116.

[0167] Area 115 is used to display a sticker 1 containing comment information 1, and area 115 may further provide entries to reply to comment information 1 in multimedia format. Area 115 may also be used to provide entries for viewing / adding comment information 1 to favorites and / or information related to comment information 1. This disclosure is not limited to specific implementations of area 115.

[0168] For example, when application 1 receives a trigger operation (e.g., a long press operation) on area 115, application 1 may display one or more controls related to sticker 1 (i.e., comment information 1) near the area of ​​sticker 1, such as a view control, a delete control, a favorites control, a reply entry to enter the photo page, etc.

[0169] It should be explained that area 115 may provide entries for replying to comment information 1 in multimedia format, making it easy for the user who delivered this multimedia content to reply to comment information 1 again in multimedia format, and users associated with comment information 1 may reply to comment information 1 based on the entries for replying to comment information 1 in multimedia format provided by area 115, enriching the reply channel and making it advantageous for users to deliver multimedia content.

[0170] Area 116 is used to display the broadcaster of video 0 (i.e., user 1), and may present the broadcaster of video 0 using, for example, "@ + user 1's account nickname". Here, in this disclosure, user 1's account nickname is exemplified as "aaa". Furthermore, after receiving a trigger operation such as the user clicking area 116, application 1 can jump from user interface 26 to user 1's account page.

[0171] Furthermore, in Figure 1P, the user interface 26 may further include area 117 and control 118.

[0172] Area 117 is used to display a link related to comment information 1, which is used to trigger the display of comment information 1. This disclosure is not limited to the method of displaying this link. In some embodiments, the link may be presented using, for example, "Reply to + Reply identifier + Account nickname of the sender of comment information 1 (i.e., user 3)". Here, the reply identifier may be represented using, for example, an icon, symbol, character, image, etc. Furthermore, this disclosure is not limited to a specific implementation method for displaying comment information 1 after this link has been triggered.

[0173] Furthermore, area 117 may be used to display text content that a user replies to comment information 1 in multimedia format.

[0174] Control 118 is used to trigger the display of the comment area of ​​the video 0 playback interface. Here, the comment area of ​​the video 2 playback interface is used to display information in the form of comments, replies, or questions for video 0, and may adopt formats such as characters, symbols, images, or videos. Here, comments, replies, or questions may be made to the video 0 playback interface, the sticker 1 displayed on the video 0 playback interface, the comment information 1, the information in the comment area of ​​the video 0 playback interface, etc., including but not limited to these.

[0175] After the service terminal device obtains the relevant information for video 0 in which the user has replied to comment information 1 from application 1, the service terminal device may send a notification message a to the client associated with comment information 1.

[0176] Here, clients associated with comment information 1 include, but are not limited to, the client that distributed comment information 1, the client that "liked" comment information 1, the client that commented / replied / asked a question about comment information 1, the client that distributed video 1 corresponding to comment information 1, the client that "liked" video 1 corresponding to comment information 1, and the client that commented / replied to video 1 corresponding to comment information 1, as well as the client specified by user 1 on the distribution page.

[0177] The notification message a described above is used to notify the client associated with the comment information 1 that user 1 has already replied to the comment information 1 via video 0. This disclosure is not limited to the specific implementation method of notification message a or how it is displayed on the client.

[0178] Taking the broadcaster of video 1 (i.e., user 2) as an example, after application 1 receives notification message a from the service terminal device, application 1 may display the user interface 27 shown exemplarily in Figure 1Q on the broadcaster of video 1's mobile phone.

[0179] Here, the user interface 27 is used to display a notification page in application 1, and the notification page is used to display notification messages representing types such as received information, favorites, likes, and ratings. This disclosure is not limited to specific implementation methods of the notification page and user interface 27.

[0180] In Figure 1Q, the user interface 27 may include an area 119 for displaying a notification message a on the notification page. If the notification message a indicates that user 1 has created video 0 and replied to comment information 1, the notification message a may be presented in a format such as "user 1's account avatar, user 1's account nickname, reply character identifier, reply time, and notification card." Here, the notification card may include a thumbnail formed by the playback screen of a frame of the first multimedia content and a sticker 1, and the sticker 1 may be displayed floating on top of the aforementioned playback screen.

[0181] In summary, Application 1 may also send a notification message a to the client associated with Comment Information 1 via the server, so that the relevant user can be informed in a timely manner that there is a user (i.e., User 1) who has already replied to Comment Information 1 in multimedia format.

[0182] User interface 27 may further include controls for the user to access the application 1 homepage, a search control, a control to access the photo page, a control to access the notification page, a control to access the personal account page, and so on. These will not be explained in detail here.

[0183] Furthermore, based on the above situations 1 to 3, in some cases there may be no information available to display on the information display page. For example, since application 1 may not include any comment information in favorites, and there may be no information requesting any responses, after entering the information display page based on the first entry tag 102 on the shooting page or the second entry tag 1091 on the editing page, application 1 may exemplify the user interface 28 shown in Figure 1R on the mobile phone.

[0184] In Figure 1R, the user interface 28 includes area 120, which is used to display an information presentation page. Since there is no information that can be displayed on the information presentation page, presentation information may be displayed in area 120. This presentation information is used to indicate that the user can add the comment information to their favorites by long-pressing the comment information. The comment added to favorites is displayed in area 120, and the user can then reply to the comment added to their favorites.

[0185] For example, as shown in Figure 1R, region 120 includes region 1201, region 1202, and control 1203, where region 1201 is similar to region 1031 in region 103, and a detailed description of region 1031 can be referenced, and control 1203 is similar to control 1033, and a detailed description of control 1033 can be referenced.

[0186] Area 1202 is used to display information, and this disclosure is not limited to the method of realizing the information. The information may be presented using a combination of icons and text. For example, in Figure 1R, the corresponding icon, the text content "Press and hold your favorite comment information to display the comment information you have added to your favorites, and then you can reply to this comment information," and the text content "Reply to the comment information you have added to your favorites" may be displayed at the center of area 1202, and these two text contents may use different font sizes and weights.

[0187] It should be noted that the embodiments shown in Figures 1A to 1R are merely examples of the information response method according to this disclosure, and in actual circumstances, the layout of some pages, display parameters, and the implementation methods of controls and entries may be flexibly configured as needed.

[0188] Based on the above description, the following embodiments of this disclosure describe in detail the information response method according to this disclosure, using an application program as an example and linking it with drawings and application situations.

[0189] Referring to Figure 2, Figure 2 is a flowchart of an information response method according to an embodiment of the present disclosure. As shown in Figure 2, the information response method according to the present disclosure may include the following:

[0190] S201 displays an entry tag for accessing an information presentation page on the first multimedia content creation page, and presents the information presentation page in response to a trigger operation on the entry tag.

[0191] As can be seen by linking the above-described embodiments, the creation page may include a shooting page and / or an editing page. In one possible implementation, entry tags may be placed on the shooting page and / or the editing page, and the information presentation page can be accessed via the entry tags. Here, the entry tags may be placed only on the shooting page, only on the editing page, or on both the shooting page and the editing page.

[0192] In one possible implementation, Application 1 receives a trigger operation (e.g., a click operation) on the first entry tag on the shooting page, and Application 1 presents an information presentation page to the electronic device.

[0193] In another possible implementation, Application 1 receives a trigger operation (e.g., a click) on a third entry tag in the editing page, and Application 1 presents a sticker page to the electronic device, where the sticker page includes a second entry tag for entering an information presentation page, and Application 1 receives a trigger operation (e.g., a click) on the second entry tag, and Application 1 presents the information presentation page to the electronic device.

[0194] In summary, based on the entry tag, it is possible to enter the information presentation page directly or indirectly. For example, in the embodiment shown in Figure 1A, it is possible to enter the information presentation page directly via the first entry tag 102 on the shooting page, where the first entry tag 102 is the first entry tag in the above embodiment. Alternatively, for example, in the embodiment shown in Figure 1J, it is possible to enter the sticker page first via the third entry tag 107 on the editing page, and then enter the information presentation page based on the second entry tag 1091 on the sticker page. This method may be understood as entering the information presentation page indirectly, where the third entry tag 107 is the third entry tag in the above embodiment, and the second entry tag 1091 is the second entry tag in the above embodiment.

[0195] Here, an information display page includes one or more pieces of information, and the information on the information display page includes each corresponding piece of information obtained by commenting or replying via one or more second multimedia contents. This disclosure is not limited to specific implementation methods of the information display page. Here, the information on the information display page may include one or more types of information, such as comment information recorded in favorites, reply information recorded in favorites, question information requesting answers, and question information for recommended answers. This disclosure is not limited to methods for determining how each piece of information displayed on the information display page is determined.

[0196] The information display page may also be presented using the method shown in the embodiment in Figure 1B or Figure 1C. For example, on the information display page, the width of the sticker area corresponding to each piece of information may be the same, and it may be displayed in two columns aligned vertically. Of course, more columns may be displayed. For further details, please refer to the detailed description of the embodiment shown in Figures 1B to 1C above.

[0197] Alternatively, the information display page may employ the method shown in Figure 1E or Figure 1F to display different types of information on different sub-display pages, and the information display page may be equipped with entry tags to access sub-display pages corresponding to different types of information, and the width of the sticker area corresponding to each piece of information on each sub-display page may be the same and displayed in two columns aligned vertically, although of course more columns may be displayed. For further details, please refer to the detailed description of the embodiments shown in Figures 1E to 1F above.

[0198] The first multimedia content is used to respond to target information on an information presentation page in multimedia format. The first multimedia content includes, but is not limited to, audio and / or video. The image materials of the first multimedia content may include audio and / or video already captured or recorded on an electronic device (i.e., audio and / or video stored in the memory module of the electronic device), or the image materials of the first multimedia content may include video / photographs captured in real time when creating the first multimedia content. This disclosure is not limited to parameters such as the length of time, screen scale, and sound effects of the first multimedia content.

[0199] S202 receives a trigger operation for target information on the information display page.

[0200] S203, in response to a trigger operation on target information, displays a sticker corresponding to the target information on the first multimedia content creation page.

[0201] The target information may include one or more pieces of information presented on the information display page, and the target information is the information that the user wants to reply with in multimedia format. Connecting the embodiments shown in Figures 1D to 1O above, these stickers 1 (or stickers 1 and 2) displayed on the shooting page and / or editing page are stickers corresponding to the target information.

[0202] In response to a trigger operation on a sticker corresponding to target information on an information display page, Application 1 can display a sticker corresponding to this target information on a creation page (i.e., a shooting page and / or an editing page) to associate the target information with the first multimedia content that has been created.

[0203] In this solution, a sticker corresponding to the target information may be added only via the first entry tag provided by the shooting page, or the sticker page may be accessed only via the third entry tag provided by the editing page, and a sticker corresponding to the target information may be added via the second entry tag provided by the sticker page, or a sticker corresponding to the target information may be added via the entry tags provided by the shooting page and the editing page, respectively. For specific implementation methods, please refer to the detailed descriptions in the embodiments shown in the above-mentioned Circumstances 1 to 3, and for brevity, no further explanation will be given here.

[0204] S204 responds to the target information via the first multimedia content.

[0205] In step S203, a sticker corresponding to the target information is added to bind the first multimedia content with the target information. After creation is complete, the first multimedia content, related information to the first multimedia content, and related information to the target information can be delivered via the delivery controls provided by the delivery page.

[0206] Here, the information related to the first multimedia content may include cover information of the first multimedia content, information about the topic to which the first multimedia content belongs, and information specifying the client to whom the reminder is to be sent, while the information related to the target information may include a link corresponding to the target information, text content to reply to the target information, and display parameters of the target information.

[0207] On the one hand, Application 1 sends the first multimedia content, related information to the first multimedia content, and related information to the target information to the service end device so that the service end device sends a notification message to the clients associated with the target information. Here, clients associated with the target information may include the client that distributed the target information, the client that "liked" the target information, the client that commented / replied / asked a question about the target information, the client that distributed the second multimedia content corresponding to the target information, the client that "liked" the second multimedia content corresponding to the target information, and the client that commented / replied to the second multimedia content corresponding to the target information.

[0208] The service terminal device may send a notification message via one or more clients associated with the target information, and may also display the notification message on the notification page of the client associated with the target information, where the notification page is as shown in Figure 1Q as an example, and of course the notification page may be implemented in other ways, and this disclosure is not limited to specific implementation methods of the notification page.

[0209] On the other hand, Application 1 may acquire the first multimedia content after it has been delivered and play the first multimedia content on an electronic device, and the playback page for the first multimedia content may include a sticker corresponding to the target information. Application 1 may also display other information related to the first multimedia content on the playback page for the first multimedia content, such as the distributor of the first multimedia content, a link related to the target information to trigger the display of the target information, and text content that the distributor of the first multimedia content replied to the target information in multimedia format.

[0210] As can be seen by linking the above-described embodiments, the first multimedia content may be used to respond to multiple target information. Therefore, stickers corresponding to each of the multiple target information may all be displayed on the playback page of the first multimedia content, and related information for each target information may be displayed on the playback page of the first multimedia content according to a predetermined method. The predetermined method is, for example, to display the related information for the target information in order from top to bottom according to the time order in which the target information is added. For specific implementation methods, please refer to the detailed description of the embodiment shown in Figure 1P, and for brevity, no further explanation will be given here.

[0211] The method according to this embodiment provides an entry tag for an information presentation page on the first multimedia content creation page, allowing users to enter the information presentation page based on this entry tag and select target information to reply from the information presentation page, thereby reducing the complexity of user operation. Subsequently, the target information is displayed in sticker format on the first multimedia content creation page, binding the created first multimedia content with the target information, and enabling replies to the target information in multimedia format. This not only enriches the reply method but also increases the user's interest in replying to target information and improves the probability that users will create and distribute multimedia content.

[0212] Figure 3 is a schematic diagram of the structure of an information reply device according to one embodiment of the present disclosure. As shown in Figure 3, the information reply device 300 according to this embodiment includes a display module 301, a receiving module 302, and a reply module 303.

[0213] The display module 301 is used to display an entry tag for entering an information presentation page on the creation page of the first multimedia content, and to present the information presentation page in response to a trigger operation on the entry tag, the information presentation page containing one or more pieces of information, the information containing information obtained by returning to the corresponding second multimedia content.

[0214] The receiving module 302 is used to receive trigger operations for target information on the information presentation page.

[0215] The display module 301 is further used to display a sticker corresponding to the target information on the creation page of the first multimedia content in response to a trigger operation on the target information.

[0216] The reply module 303 is used to reply to the target information via the first multimedia content.

[0217] In some possible embodiments, the receiving module 302 is further used to receive a trigger operation on a first entry tag in the shooting page of the first multimedia content, the creation page includes the shooting page, and the display module 301 is specifically used to present the information presentation page in response to the trigger operation on the first entry tag in the shooting page.

[0218] In some possible embodiments, the display module 301 is further used to display a sticker page on the editing page of a first multimedia content, the creation page includes the editing page, the receiving module 302 is further used to receive a trigger operation on a second entry tag on the sticker page, and the display module 301 is specifically used to present the information presentation page in response to the trigger operation on the second entry tag on the sticker page.

[0219] In some possible embodiments, the receiving module 302 is further used to receive a trigger operation for a third entry tag on the editing page of the first multimedia content, and the display module 301 is further used to, in response to the trigger operation for the third entry tag on the editing page, to present the sticker page on the editing page, which includes the second entry tag for entering the information presentation page.

[0220] In some possible embodiments, the information display page has the same width for each area corresponding to the information, and displays one or more pieces of information in a two-column arrangement.

[0221] In some possible embodiments, the receiving module 302 is further used to receive trigger operations corresponding to each of the multiple target information on the information presentation page. The display module 301 is used to display a first sticker corresponding to each of the multiple target pieces of information on the creation page of the first multimedia content in response to a trigger operation corresponding to each of the multiple target pieces of information.

[0222] In some possible embodiments, the display module 301 is used to display a distribution page corresponding to the first multimedia content, which specifically includes a target link for display on the playback page of the first multimedia content.

[0223] The reply module 303 is further used to deliver the first multimedia content and the target link in response to a trigger operation on the delivery control on the delivery page.

[0224] In some possible embodiments, the reply module 303 is used to specifically transmit first multimedia content and target information to a service end device so that the service end device sends a notification message to a client associated with the target information, the notification message is used to notify the associated client that the first multimedia content has been replied to with the target information.

[0225] The information reply device according to this embodiment may be used to implement the technical proposal of any one of the above-described embodiments, and its implementation principle and technical effect are similar, and a detailed description of the embodiments of the above-described methods can be found; for brevity, no further explanation is provided here.

[0226] Figure 4 is a schematic diagram of the structure of an electronic device according to one embodiment of the present disclosure. As shown in Figure 4, the electronic device 400 according to this embodiment includes a memory 401 and a processor 402.

[0227] Here, the memory 401 is an independent physical unit and may be connected to the processor 402 via the bus 403. The memory 401 and the processor 402 may be integrated and implemented by hardware.

[0228] Memory 401 is used to store program instructions, and processor 402 calls these program instructions and performs the operation of one of the embodiments described above.

[0229] When selectively, some or all of the methods in the above embodiments are implemented by software, the electronic device 400 may include only a processor 402. A memory 401 for storing programs is located outside the electronic device 400, and the processor 402 is connected to the memory via circuits / wires and used to read and execute programs stored in the memory.

[0230] The processor 402 may be a central processing unit (CPU), a network processor (NP), or a combination of a CPU and an NP.

[0231] The processor 402 may further include a hardware chip. The hardware chip may be an application-specific integrated circuit (ASIC), a programmable logic device (PLD), or a combination thereof. The PLD may be a complex programmable logic device (CPLD), a field-programmable gate array (FPGA), a generic array logic (GAL), or any combination thereof.

[0232] The memory 401 may include volatile memory, such as random-access memory (RAM), and the memory may also include non-volatile memory, such as flash memory, hard disk drive (HDD), or solid-state drive (SSD). The memory may further include combinations of the above types of memory.

[0233] This disclosure further provides a computer-readable storage medium (which may also be called a readable storage medium) that contains computer program instructions, and when the computer program instructions are executed by at least one processor of an electronic device, the technical proposal of any one of the above embodiments of the method is implemented.

[0234] This disclosure further provides a program product which includes computer program instructions, the computer program instructions stored in a readable storage medium, at least one processor of the electronic device which can read the computer program instructions from the readable storage medium, and the at least one processor which executes the computer program instructions to cause the electronic device to execute the technical proposal of any one embodiment of the above method.

[0235] It should be noted that, in this specification, relational terms such as “first” and “second” are used solely to distinguish one entity or operation from another, and do not necessarily require or imply that any such actual relationship or order exists between these entities or operations. Furthermore, the terms “include,” “incorporate,” or any other variations thereof are intended to cover the non-exclusive “include,” thereby meaning that a process, method, article, or apparatus that includes a set of elements includes not only those elements, but also other elements not explicitly listed, or further elements specific to such a process, method, article, or apparatus. Unless otherwise specified, an element limited by the phrase “includes one…” does not preclude the existence of another identical element in a process, method, article, or apparatus that includes such element.

[0236] The foregoing describes only specific embodiments of the Disclosure, intended to enable those skilled in the art to understand or implement the Disclosure. Various modifications to these embodiments will be obvious to those skilled in the art, and the general principles defined herein may be implemented in other embodiments without departing from the spirit or scope of the Disclosure. Therefore, the Disclosure is not limited to these embodiments described herein, but should conform to the broadest scope that is consistent with the principles and novel features disclosed herein.

Claims

1. This is a method of responding to information. An entry tag for accessing an information presentation page is displayed on the first multimedia content creation page, and the creation page includes a shooting page, and the entry tag includes the first entry tag on the shooting page, In response to a trigger operation on the first entry tag in the aforementioned shooting page, the information presentation page is presented, wherein the information presentation page contains one or more pieces of information, and the information includes information obtained by responding to the corresponding second multimedia content. Receiving a trigger operation on the target information on the aforementioned information display page, In response to a trigger operation on the target information, a sticker corresponding to the target information is displayed on the creation page of the first multimedia content, This includes responding to the target information via the first multimedia content, Responding to the target information via the first multimedia content is: An information reply method comprising transmitting the first multimedia content and the target information to a service terminal device so that the service terminal device sends a notification message to a client associated with the target information, wherein the notification message is used to notify the client associated with the target information that the first multimedia content has been replied to the target information.

2. The creation page includes an editing page, and the entry tag includes a second entry tag in the editing page. Displaying a sticker page on the editing page of the first multimedia content, The method according to claim 1, further comprising presenting the information presentation page in response to a trigger operation on the second entry tag on the sticker page.

3. Displaying a sticker page on the editing page of the aforementioned first multimedia content is: Receiving a trigger operation for the third entry tag on the editing page of the first multimedia content, The method of claim 2, further comprising: in response to a trigger operation on the third entry tag on the editing page, presenting the sticker page containing the second entry tag for entering the information presentation page on the editing page.

4. The method according to claim 1, wherein the width of the area corresponding to each piece of information is the same on the information display page, and the one or more pieces of information are displayed in a two-column format.

5. Receiving a trigger operation on the target information on the aforementioned information display page means that This includes receiving trigger operations corresponding to each of the multiple target information on the aforementioned information display page, In response to a trigger operation on the target information, displaying a sticker corresponding to the target information on the creation page of the first multimedia content is: The method according to claim 1, further comprising displaying a first sticker corresponding to each of the multiple target pieces of information on the creation page of the first multimedia content in response to a trigger operation corresponding to each of the multiple target pieces of information.

6. Responding to the target information via the first multimedia content is: Displaying a distribution page corresponding to the first multimedia content, which includes a target link to be displayed on the playback page of the first multimedia content; The method according to claim 1, comprising delivering the first multimedia content and the target link in response to a trigger operation on the delivery control on the delivery page.

7. It is an information reply device, A display module used to display an entry tag for entering an information presentation page on a first multimedia content creation page, wherein the creation page includes a shooting page, and the entry tag includes a first entry tag on the shooting page, and in response to a trigger operation on the first entry tag on the shooting page, the display module includes one or more pieces of information, and the information includes information obtained by replying to the corresponding second multimedia content. Includes a receiving module used to receive trigger operations on target information on the information display page, The display module is further used to display a sticker corresponding to the target information on the creation page of the first multimedia content in response to a trigger operation on the target information. The system further includes a reply module used to reply to the target information via the first multimedia content, The aforementioned reply module is, Furthermore, an information reply device that transmits the first multimedia content and the target information to a service terminal device, which is used to send a notification message to a client associated with the target information, the notification message being used to notify the client associated with the target information that the first multimedia content has been replied to the target information.

8. An electronic device, including memory and a processor, The memory is configured to store computer program instructions. The processor is configured to execute the computer program instructions to realize the information reply method described in any one of claims 1 to 6, in an electronic device.

9. A readable storage medium that stores computer program instructions and causes the electronic device to implement the information return method described in any one of claims 1 to 6 when the computer program instructions are executed on the electronic device.

10. A computer program, which includes computer program instructions, A computer program in which the computer program instructions are storeable in a readable storage medium, at least one processor of an electronic device can read the computer program instructions from the readable storage medium, the at least one processor can execute the computer program instructions, and the electronic device implements the information reply method described in any one of claims 1 to 6.

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