Methods and apparatus for live streaming interaction, electronic devices, computer-readable storage media, and computer programs

Abstract

[0009] The present disclosure provides a method and apparatus for live streaming interaction, an electronic device, and a computer-readable storage medium. The method may include: displaying a selection control to support a user in selecting a target participant from a plurality of participants who are participants related to a live streaming event in a live streaming room; displaying a plurality of participant indicators of the plurality of participants in response to receiving a user selection on the selection control; associating a user account of the user with the target participant in response to receiving a user selection of the target participant from the plurality of participants; and displaying the user's user input in association with the target participant in a live streaming interface. [0010] The present disclosure allows a user to select a participant to be directed based on their own preferences, thereby enhancing the user's viewing interest, enriching the interaction method, and improving the user experience.

Description

TECHNICAL FIELD

[0001] [Cross-Reference to Related Applications] This application claims the priority of the Chinese patent with application number 202211407217.5 filed on November 10, 2022, the entire content of which is incorporated into this specification by reference.

[0002] Embodiments of the present disclosure relate to the field of internet technologies, and more specifically, relate to a live streaming interaction method and apparatus, and an electronic device ,Ko and a computer-readable storage medium , and computer programs .

BACKGROUND ART

[0003] With the rapid development of the internet, live streaming has become a new way of information exchange, through which various types of activities such as shopping, entertainment, and learning can be carried out. During the live streaming process, viewers of the live stream can interact with the streamer.

[0004] In conventional live streaming of competitions, for example, live streaming of sports competitions, users can only interact with other users and the streamer through text comments. The conventional interaction form is single, so that users cannot immerse themselves in the atmosphere of the match with a sense of presence. Therefore, an improved competition live streaming solution is needed.

SUMMARY OF THE INVENTION

[0005] Embodiments of the present disclosure provide a live streaming interaction solution.

[0006] A first aspect of this disclosure provides a method for live streaming interaction. The method may include displaying a selection control to support a user in selecting a target participant from a group of participants who are participants in a live streaming event in a live streaming room; displaying a group of participant indicators for the group of participants in response to receiving a user selection for the selection control; associating the user's user account with the target participant in response to receiving a user selection for the target participant among the group of participants; and displaying the user's user input in association with the target participant in the live streaming interface.

[0007] In a second aspect of this disclosure, a device for live streaming interaction is provided, which may include: a first display module configured to display selection controls to help a user select a target participant from a group of participants who are participants related to a live streaming event in a live streaming room; a second display module configured to display a group of participant indicators for the group of participants in response to receiving a user selection for the selection controls; a participant association module configured to associate the user's user account with the target participant in response to receiving a user selection for a target participant among the group of participants; and a third display module configured to display the user's user input in association with the target participant in a live streaming interface.

[0008] A third aspect of the present disclosure provides an electronic device comprising a processor and a memory coupled to the processor, the memory having instructions stored therein, and when an instruction is executed by the processor, causing the electronic device to perform an operation, the operation including displaying a selection control to support a user in selecting a target participant from a group of participants who are participants in a live streaming event in a live streaming room; displaying a group of participant indicators for the group of participants in response to receiving a user selection for the selection control; associating the user's user account with the target participant in response to receiving a user selection for the target participant among the group of participants; and displaying the user's user input in association with the target participant in a live streaming interface.

[0009] A fourth aspect of this disclosure provides a computer program product which includes machine-executable instructions that are physically stored on a computer-readable medium and, when the machine-executable instructions are executed, cause a machine to perform any step of the method according to the first aspect.

[0010] This summary is provided in a simplified form to introduce a selection of concepts, which are further described in the embodiments for carrying out the inventions described below. This summary is not intended to mark any important or main features of the Disclosure, nor is it intended to limit the scope of the Disclosure. [Brief explanation of the drawing]

[0011] The above and other purposes, features and advantages of this disclosure will become clearer by describing exemplary embodiments of this disclosure in more detail with reference to the drawings. Here, in exemplary embodiments of this disclosure, the same or similar reference numerals generally represent the same or similar components. In the drawings, [Figure 1] This is a schematic diagram of an exemplary environment that can realize multiple embodiments of the present disclosure. [Figure 2]This is a flowchart of the process used for live streaming interaction according to the embodiments of this disclosure. [Figure 3A] Figure 3A is a schematic diagram of the user graphical interface of the activity interface according to an embodiment of the present disclosure. [Figure 3B] Figure 3B is a schematic diagram of the user graphical interface of the activity interface according to an embodiment of the present disclosure. [Figure 3C] Figure 3C is a schematic diagram of the user graphical interface of the activity interface according to an embodiment of the present disclosure. [Figure 3D] Figure 3D is a schematic diagram of the user graphical interface of the activity interface according to an embodiment of the present disclosure. [Figure 3E] Figure 3E is a schematic diagram of the user graphical interface of the activity interface according to an embodiment of the present disclosure. [Figure 3F] Figure 3F is a schematic diagram of the user graphical interface of the activity interface according to an embodiment of the present disclosure. [Figure 3G] Figure 3G is a schematic diagram of the user graphical interface of the activity interface according to an embodiment of the present disclosure. [Figure 4A] Figure 4A is a schematic diagram of the user graphical interface of a live streaming interface according to an embodiment of the present disclosure. [Figure 4B] Figure 4B is a schematic diagram of the user graphical interface of a live streaming interface according to an embodiment of the present disclosure. [Figure 4C] Figure 4C is a schematic diagram of the user graphical interface of a live streaming interface according to an embodiment of the present disclosure. [Figure 4D] Figure 4D is a schematic diagram of the user graphical interface of a live streaming interface according to an embodiment of the present disclosure. [Figure 4E]FIG. 4E is a schematic diagram of a user graphical interface of a live streaming interface according to an embodiment of the present disclosure. [Figure 4F] FIG. 4F is a schematic diagram of a user graphical interface of a live streaming interface according to an embodiment of the present disclosure. [Figure 4G] FIG. 4G is a schematic diagram of a user graphical interface of a live streaming interface according to an embodiment of the present disclosure. [Figure 4H] FIG. 4H is a schematic diagram of a user graphical interface of a live streaming interface according to an embodiment of the present disclosure. [Figure 5] This is an overview of an apparatus for live streaming interaction according to an embodiment of the present disclosure. [Figure 6] This is a schematic block diagram of an exemplary apparatus that can be used to implement the embodiments of the present disclosure. [MODE FOR IMPLEMENTING THE INVENTION]

[0012] It can be understood that before using the technical solutions of the respective embodiments in the present disclosure, it is necessary to inform the user of the type, use scope, use scenarios, etc. of the personal information related to the present disclosure in an appropriate form in accordance with relevant laws and regulations, and obtain the user's approval.

[0013] For example, in response to receiving an active request from a user, prompt information is sent to the user to explicitly indicate that the operation requested to be executed needs to acquire and use the user's personal information. Thus, the user can autonomously select whether to provide personal information to the software or hardware such as the electronic device, application, server or storage medium that executes the operation of the technical solution of the present disclosure by themselves according to the prompt information

[0014] As a non-limiting optional implementation, in response to receiving an active request from a user, the form of transmitting prompt information to the user may be, for example, a pop-up window, and the prompt information may be displayed in the form of text in the pop-up window. In addition, the pop-up window may be equipped with a selection control for the user to select "agree" or "disagree" to provide personal information to the electronic device.

[0015] It can be understood that the above-described notification and user approval acquisition procedures are only schematic, do not limit the implementations of the present disclosure, and other forms that meet relevant laws and regulations can also be applied to the implementations of the present disclosure.

[0016] As can be appreciated, the data according to the present technical solution (including but not limited to the data itself, the acquisition or use of the data) shall comply with the requirements of applicable laws, regulations and relevant provisions.

[0017] Hereinafter, the principles of the present disclosure will be described with reference to several exemplary embodiments shown in the drawings.

[0018] In the description of the embodiments of the present disclosure, the term "comprising" and its synonyms are open-ended inclusions, that is, should be understood as "including but not limited to". The term "based on" should be understood as "based at least in part on". The term "one embodiment" or "the embodiment" should be understood as "at least one embodiment". The terms "first", "second" and the like may represent different or the same objects. Other explicit and implicit definitions may also be included below.

[0019] As mentioned above, improved live streaming methods for competitions are needed. In conventional live streaming of competitions, users can only interact with other users and streamers through text comments when watching the live stream. Such a simple live streaming method does not give users a strong sense of experience with the match and fails to create an immersive viewing experience similar to that of an audience member at the venue.

[0020] Embodiments of this disclosure provide a scheme for use in live streaming interaction. This scheme allows a user to select a target participant to support in an interface related to a match activity. After the user has selected a target participant, the live streaming interface can associate various elements of the target participant with user input, thereby increasing user immersion and enhancing the user's awareness and viewing experience of the match. Furthermore, by enriching the interaction methods and improving the user experience, the above-mentioned problems and / or other potential problems can be solved.

[0021] The embodiments of this disclosure will be described in detail below, linked to illustrative scenarios. It should be understood that these are for illustrative purposes only and are not intended to limit the scope of this disclosure in any way.

[0022] Figure 1 shows a schematic diagram of an exemplary environment 100 that can implement several embodiments of the present disclosure. It should be understood that the environment 100 shown in Figure 1 is merely one example of an embodiment of the present disclosure and is not intended to limit the scope of the present disclosure. The embodiments of the present disclosure are similarly suitable for other systems or architectures.

[0023] As shown in Figure 1, the environment 100 may include multiple users 110-1, 110-2 (hereinafter abbreviated as user 110), terminal devices 120-1, 120-2 (hereinafter abbreviated as terminal device 120), and a server 130. The terminal devices 120 and the server 130 are connected via a network, for example, via a wired or wireless network.

[0024] Terminal devices 120 include, but are not limited to, mobile terminals and fixed terminals. For example, mobile terminals include, but are not limited to, smartphones, smartwatches, tablet PCs, laptop computers, smart in-car devices, etc. Fixed terminals include, but are not limited to, desktop PCs, smart TVs, etc.

[0025] Server 130 may be an independent physical server, a server cluster or distributed system consisting of multiple physical servers, or a cloud server providing basic cloud computing services such as cloud services, cloud databases, cloud computing, cloud functions, cloud storage, network services, cloud communications, middleware services, domain name services, security services, and big data and artificial intelligence platforms. The live streaming interaction method of the embodiment of this disclosure may be implemented by terminal device 120, or by cooperation between terminal device 120 and server 130, and this disclosure is not limited thereto.

[0026] The terminal device 120 may be a terminal on which the user's client resides, and is used to display match-related activity interfaces, such as a live streaming interface and a match activity interface. The client may be various programs on various types of terminal devices 120, such as various types of applications on smartphones and tablets, and the application may include applications with video playback functionality, and includes, but is not limited to, short video applications, music applications, friend-making applications, news applications, forum applications, cloud storage applications, etc. The client may also be various software programs on a personal computer, web pages, etc. This disclosure is not limited herein.

[0027] The match activity interface and live streaming interface in the client may include a live streaming screen display area and various controls, which may be buttons that trigger events in response to receiving user input (e.g., clicks, slides, swipes, spatial gesture controls, etc.). Such events may include selecting to join a target participant or jumping to another interface. In some embodiments, a user can join a participant they support by clicking a selection control. In some embodiments, a user can jump to another user interface by clicking a jump control.

[0028] The embodiments of this disclosure will be described from the perspective of a live streaming interaction device, which may be specifically integrated into a server or terminal. For convenience of explanation, the following will be described from the perspective of terminal equipment 120.

[0029] The process of live streaming interaction will be described in detail below with reference to Figure 2. Figure 2 shows a flowchart of process 200 used for live streaming interaction according to an embodiment of this disclosure. In some embodiments, process 200 may be implemented in the terminal device 120 and server 130 shown in Figure 1. The specific examples mentioned in the following description are all illustrative and are not intended to limit the scope of protection of this disclosure.

[0030] In the following description, for the sake of ease of understanding and explanation, we will use a soccer match as an analogy, where participants are, for example, different teams in a soccer match. To make it clear, participants may also be any object related to a live stream. For example, a streamer participating in an online penalty shootout may be considered a participant, a player participating in an audition activity may be considered a participant, or an item participating in a work review may be considered a participant. This disclosure is not limited herein.

[0031] In 210, the terminal device 120 may display selection controls to support the user in selecting a target participant from multiple participants, where the multiple participants are participants related to a live streaming event in a live streaming room. For example, in response to confirming the user's selection to enter a match activity-related interface, the terminal device 120 guides the user to join and support a particular target participant by displaying, for example, a "Join" button or other type of graphical indicator in the interface. This will be explained in more detail below, linking Figures 3 and 4. In this specification, a live streaming event may refer to a live stream in which participants compete against each other, but to make it clear, a live streaming event may also be, for example, post-match interviews with participants, and this disclosure is not limited thereto.

[0032] In 220, terminal device 120 can display multiple participant markers for multiple participants in response to receiving a user selection for a selection control. For example, terminal device 120 confirms that the user has clicked the "Join" button displayed on the user interface and shows the user the team flags (e.g., the flags of the country or region to which each team belongs) and uniforms of multiple participants for further selection. This will be explained in more detail below, linking Figures 3 and 4.

[0033] In step 230, terminal device 120, in response to receiving a user selection for a target participant among multiple participants, associates the user's user account with the target participant. For example, when terminal device 120 confirms that user 110 has selected a target participant, it associates the user ID with the target participant. The target participant may represent a participant that user 110 supports, i.e., the user wants that participant to achieve a higher ranking or score more goals during the match. The association of the user ID with the target participant means, for example, that if a user chooses to support participant A in the activity interface, the user and participant A will also be associated in the live streaming interface. That is, in the client, if a user selects a target participant in one interface, that user will be bound to that target participant in other interfaces. This improves the user experience by eliminating the need for the user to repeatedly select the participant to support in different interfaces. This will be explained in more detail below, linking Figures 3 and 4.

[0034] In 240, terminal device 120 displays the user's input to the live streaming interface in association with the target participant in the live streaming interface. For example, when user 110 selects a target participant, when the user posts a comment in the live streaming room, a badge of the target participant, such as the participant's uniform or team flag, appears near the comment text, thereby indicating to other users which participant the user supports. If certain conditions are met, the user may also send stamps or gifts related to the target participant, such as exclusive stamps or exclusive gifts. To make it clear, the above-described live streaming interaction format allows users to express their feelings at any time while watching the match and to interact with other users who support the same or different participants, which significantly enhances the user's viewing experience and gives them the feeling of being in a real stadium. This will be explained in more detail below, linking Figures 3 and 4.

[0035] The above describes the process by which users select target participants. The following describes how users select target participants in different match activity interfaces, and how users interact with the live streaming interface after selecting target participants, linking Figures 3 and 4. For ease of understanding, the following will refer to a soccer match. For clarity, the match may be of various types, and this disclosure is not limited to such matches.

[0036] Activity Interface Figures 3A to 3G show schematic diagrams of the user graphical interface 321 of the match activity interface according to an embodiment of the present disclosure. In this specification, a smartphone 310 is shown as the terminal device 120, but the terminal device 120 may be other devices, and this disclosure is not limited thereto.

[0037] First, referring to Figure 3A, terminal device 120 displays an initial activity interface in response to user 110 choosing to enter the activity interface and the user not selecting a target participant. The initial activity interface includes a first area 330 and a second area 340. The first area includes an initial participant marker, which may be, for example, a jersey, and the jersey may have various special effects to attract the user. The background of the first area may be a changing room background. To further understand, different clients may support different benefits as functionality differs, and this disclosure is not limited thereto.

[0038] The second area 340 may include selection controls 342 and benefit indicators 341-1, 341-2, 341-3, etc. (hereinafter collectively referred to as benefit indicators 341), where the benefit indicators represent the benefits that the user can obtain after selecting participants. To make it clear, the indicators are not limited to the three benefit indicators shown, but may include other benefits as well, and the user interface supports left and right sliding for the user to check them. Although six participants are shown, it is understood that there may be other numbers of participants, such as 32 participants. Displaying benefit indicators in the initial interface can attract users to participate in the live streaming event and improve the user experience.

[0039] In some embodiments, benefit indicators may include indicators, stamps, gifts, or chat channels associated with the target participant, such as exclusive indicators, exclusive stamps, exclusive gifts, or exclusive chat channels. An exclusive chat channel means that a user can discuss the match with other users who have selected the same target participant during the live streaming of the target participant's match. An exclusive indicator means that a home team badge (e.g., the participant's jersey or team flag) can be attached to comments in the live streaming room. An exclusive gift means that a user can send an exclusive gift during the target participant's match. An exclusive stamp means that a user can send an exclusive stamp during the target participant's match. To make it clear, the benefit indicators 341 displayed on the interface are designed to attract users to join the target participant and increase their sense of participation.

[0040] In some embodiments, the above benefits may further include the ability for the user to acquire resources after selecting a target participant to support, for example, after the target participant scores a goal, the user automatically acquires resources that can be used to switch participants during the match or to redeem prizes after an activity. Resources are described further below.

[0041] Next, referring to Figure 3B, when the terminal device 120 confirms receipt of a user selection for the selection control, it displays multiple participant identifiers 343-1 to 343-6 (hereinafter collectively referred to as participant identifiers 343) and a join confirmation control 344 for multiple participants in the second area 340. Here, the dashed line indicates that selection is not possible, because the user has not yet selected any of the participant identifiers 343.

[0042] Next, refer to Figure 3C. When terminal device 120 confirms that it has received a user selection for a participant marker among several participant markers, it switches to displaying the corresponding participant marker in the first area 330. For example, when the user clicks participant marker 343-5, terminal device 120 switches to displaying participant E's marker in the first area. To make it clear, at this time the join confirmation control 344 changes to a solid line. In Figure 3D, when user 110 further clicks participant marker 343-3, terminal device 120 switches to displaying participant C's marker in the first area. By switching and displaying the target participants' uniforms in the first area, the user can see the details of the team more clearly, making it easier for the user to make a final selection and improving the user experience.

[0043] In Figures 3E and 3F, when user 110 finally clicks participant indicator 343-6, terminal device 120 switches to displaying participant F's indicator in the first area. When the user subsequently clicks the join confirmation control 344, terminal device 120 receives the user's selection as participant F, and at this time, terminal device 120 displays a "Joining Successful" prompt (not shown) in the user interface and associates the user's user account with participant F.

[0044] Next, refer to Figure 3G. After associating the user's user account with participant F, the second area 340 displays at least one of participant F's live streaming event schedule, historical live streaming event data, or historical video. For example, as shown in Figure 3G, terminal device 120 displays participant match schedule 345, historical match results 346, historical match data 347, or match video 348. While the above information is illustrated, for clarity, one or more of these may be displayed, or other information may be displayed, depending on the user's settings, and this disclosure is not limited thereto. Displaying the above information after the user selects a target participant allows the user to easily arrange their viewing, further enhancing the user experience.

[0045] In participant match schedule 345, all match information for Team F is displayed. In some embodiments, when terminal device 120 confirms that participant F is in a match, it displays a live stream entry control, which is used to trigger entry into a live stream room for match playback. For example, the "Live Streaming" control in Figure 3G, when clicked, can open a live stream room playing the match between Team F and Team B. Optionally, in some embodiments, when terminal device 120 confirms that participant F will play against Team A in the future, it displays a "Live Stream Reservation" control. This "Live Stream Reservation" control can be clicked to change to a "Reserved" state, or clicked again to change to a "Cancel Reservation" state. Additionally or optionally, terminal device 120 also displays a "Video Playback" control, along with a view of past matches between participant F and participant A. Displaying the live stream entry allows users to easily jump between different interfaces, reducing the number of user steps and further improving the user experience.

[0046] In the historical match data 347, static data performance of Team F, such as goals, shots, attacks, and ball control rate, may be displayed.

[0047] Match video 348 may display match videos related to Team F. In some embodiments, the video priority displayed by terminal device 120 may be determined based on the following order: popular videos of the current match (i.e., videos related to the live streaming event) > popular videos of past matches > historically popular videos of participant F (or a star player among the participants). In some embodiments, the videos displayed by terminal device 120 may originate from video content in the current match live streaming room or historical videos of past matches.

[0048] To make it clear, when a user selects a target participant to support in the main activity interface of a match, the participant's match schedule displayed in the user interface can help the user better plan their viewing time. Furthermore, historical match results and match data can help the user better analyze the target participant and decide whether to continue supporting that participant or change participants to acquire more resources (e.g., points). The following explains how a user can change the participant they support.

[0049] As shown in Figure 3G, after the user selects a target participant to support, the terminal device 120 displays a switching control 332 in the user interface to support the user in re-selecting a participant, and then the terminal device 120 displays an interface similar to those in Figures 3E and 3F to allow the user to re-select a participant.

[0050] In one example, changing the participant a user supports requires resource consumption. In some embodiments, terminal device 120 receives a user selection for a participant identifier of another participant among multiple participants, and in response that the amount of resources associated with the user account is greater than a threshold resource amount, it associates the user with the other participant. It then updates the amount of resources associated with the user account to the amount of resources minus the threshold resource. After the association, the displayed user interface shows information such as participant match schedules and match results associated with the other participant, as shown in Figure 3G.

[0051] The resources here may be points, for example, when a user-selected participant's performance in a live streaming event meets certain conditions, the user can earn points. For instance, the user might earn 10 points when a target participant scores a goal, or 20 points when a target participant wins a match. The points here are merely illustrative, and the resources may be other virtual or real-world objects, and this disclosure is not limited to them. Updating the amount of resources in a user account based on the performance of a target participant can improve the user experience by increasing the user's sense of engagement.

[0052] Optionally, in some embodiments, terminal device 120 receives a user selection for a participant indicator of another participant among multiple participants, and in response that the resources associated with the user account are less than a threshold resource, displays a prompt indicating that there are insufficient resources for participant re-selection, and terminal device 120 displays an activity to acquire resources and a jump control associated with the activity, the jump control being used to trigger the display of the activity's user interface. To understand this, the activity here refers to an activity that can increase the user account's resources, which may be of various types, and which helps the user acquire resources (points) and better integrate into and participate in the ongoing live streaming event. This can improve the user experience.

[0053] The process for selecting target participants in the main activity interface of a match has been explained above with reference to Figure 3. Now, the process for selecting target participants in the live streaming interface will be explained below with reference to Figure 4.

[0054] Live streaming interface Figures 4A to 4H show schematic diagrams of the user graphical interface 322 of the live streaming interface according to an embodiment of the present disclosure.

[0055] First, referring to Figure 4A, the terminal device 120, in response to the user's selection to enter a live stream, displays a live streaming interface to the user, which includes a live streaming screen display area 350, a comment display area 360, and interaction controls, the interaction controls including a selection control 361 and further including at least one of a comment input control 362, a gift control 363, or a stamp control 364. As can be understood, the comment input control 362, the gift control 363, or the stamp control 364 are similar to the functions in conventional live streaming rooms and will not be explained here.

[0056] As you can see, the selection control 361 is indicated by the default white jersey and plus sign. This indicates that the user has not yet selected any target participants to support. In this case, when the user posts a comment in the live streaming room, the default white jersey will appear in front of the user's icon when they refer to the first line of comments in the comment display area 360.

[0057] Next, referring to Figure 4B, in response to receiving a user selection for the selection control 361, the terminal device 120 displays multiple participant indicators 343 for multiple participants and a "Confirm Join" control in area 370 of the live streaming interface, excluding the live streaming screen display area 350. As can be understood, the process of a user selecting participants is similar to the description of the "main activity page" above. The difference is that dynamic jersey indicators are no longer displayed, which is to avoid interfering with the user's ability to view the match screen during the live stream.

[0058] After the user selects to confirm joining a target participant (e.g., participant F), the terminal device 120 replaces the selection control 361 with the participant F marker, in the figure, participant F's jersey (which may also include participant F's team flag). In some embodiments, in response to receiving a message entered by the user in the comment input control 362, the terminal device 120 displays the target participant marker in the comment display area 360 in association with the message. For example, when referring to the first line of comments in the display area, the default white jersey in front of the user's icon changes to the marker of participant F, i.e., participant F's jersey (or badge).

[0059] Optionally, in some embodiments, the terminal device 120 displays a gift selection area in response to receiving a user selection for the gift control 364. Subsequently, in response to the playback of participant F's match in the live streaming interface, the terminal device 120 displays at least gifts related to participant F, such as exclusive gifts, in the gift selection area. Then, in response to the user's selection for the exclusive gift, a prompt is displayed in the comment display area indicating that the user has sent the exclusive gift. For example, if the terminal device 120 performs a double check, i.e., the user selects team F and the participants in the match in the live streaming room include team F, the terminal device 120 displays an exclusive gift for team F to the user. The user can choose to send the exclusive gift, and as shown in Figure 4D, the message "XXX has sent an exclusive gift" is displayed in the user interface in the form of a barrage of comments. The exclusive gift design significantly enhances user engagement. When a target participant scores a goal, tens of thousands of users in the live streaming room who support Team F (i.e., those who selected Team F as their target participant) will send exclusive gifts, giving users the feeling of being in a real stadium cheering for Team F together.

[0060] Similar to exclusive gifts, users may also send stamps corresponding to the target participant. Additionally or optionally, in some embodiments, terminal device 120 displays a stamp selection area in response to receiving a user selection for stamp control 363. In response to playback of the target participant's match in the live streaming interface, terminal device 120 displays at least a stamp corresponding to the target participant, such as an exclusive stamp, in the stamp selection area. In response to a user selection for an exclusive stamp, terminal device 120 displays a prompt in the comment display area indicating that the user has sent an exclusive gift. As can be seen, the design of exclusive stamps, similar to exclusive gifts, significantly enhances the user's sense of participation and improves their desire to watch, something not present in conventional live streaming.

[0061] In the live streaming interface, a toggle control may be displayed to support the user's re-selection of participants, for example, control 361 in Figure 4D. Designing the selection control and the toggle control as the same control 361 makes it easier for the user to change participants and improves the user experience. As shown in Figures 4G to 4H, the terminal device 120 displays the participant markers for the multiple participants in response to receiving a user selection for the toggle control. As can be seen, when the user's supported team F is frequently breached and scored against by another participant during the live stream, the user may want to change the team they support.

[0062] In some embodiments, terminal device 120 receives a user selection for a participant identifier of another participant among multiple participants, and in response that the resources associated with the user account are greater than a threshold resource, associates the user with the other participant. Terminal device 120 then updates the resources associated with the user account by subtracting the threshold resource from the resources. For example, the number of points in the user account is subtracted from the threshold number of points required to switch target participants.

[0063] Optionally, in some other embodiments, as shown in Figure 4H, terminal device 120 receives a user selection for a participant indicator of another participant among multiple participants, and in response that the resources associated with the user account are less than a threshold resource, displays a prompt indicating that there are insufficient resources for participant re-selection. Terminal device 120 displays an activity to acquire resources and a jump control associated with the activity, which is used to trigger the display of the activity's user interface. As can be understood, the resource design further enhances the user's sense of participation, giving the user the feeling that they themselves are part of the game.

[0064] The above describes the activity interface and the live streaming interface, referring to Figures 3 and 4, respectively. To make it clear, the activity interface and the live streaming interface, or any other match-related interfaces not mentioned above, are interconnected. That is, a user simply selects a target participant in one interface, and unless the user changes the participant themselves, the user's account and that target participant are bound together. To make it even clearer, once a user selects a target participant, resources associated with the user's account will be increased if the target participant's performance during the match meets certain conditions, regardless of whether the user is in the live streaming interface, or if the user is offline or not logged into the client.

[0065] According to embodiments of this disclosure, users can select participants to support in a live-streamed event (e.g., a sports match), which enhances the user's sense of interactivity and participation by increasing their desire to watch. After the user selects a target participant, the message sent will include elements related to that participant, further enhancing interaction between users and between the user and the live-stream room streamer, improving the efficiency of human-machine interaction and providing an immersive live-stream viewing experience.

[0066] Figure 5 shows a schematic diagram of a device 500 used for live streaming interaction according to another embodiment of the present disclosure. The device 500 includes at least a first display module 502 configured to display selection controls to support a user in selecting a target participant from a group of participants, wherein the group of participants are participants associated with a live streaming event in a live streaming room; a second display module 504 configured to display a group of participant indicators for the group of participants in response to receiving a user selection for the selection controls; a participant association module 506 configured to associate the user's user account with the target participant in response to receiving a user selection for a target participant among the group of participants; and a third display module 508 configured to display the user's user input in association with the target participant in the live streaming interface.

[0067] In some embodiments, the first display module 502 may also include an initial activity interface display module configured to display an initial activity interface in response to the user choosing to enter the activity interface and the user not having selected a target participant, wherein the initial activity interface includes a first area and a second area, the first area including an initial participant indicator, and the second area including a selection control and a benefit indicator, the initial participant indicator indicating that the user has not yet selected a participant, and the benefit indicator indicating the benefits the user can obtain after selecting a participant.

[0068] In some embodiments, the second display module 504 may include a participant marker display module configured to display a plurality of participant markers in a second area, and a switching module configured to switch to display the participant marker in the first area in response to receiving a user selection for the participant marker in question from among the plurality of participant markers.

[0069] In some embodiments, the device 500 may further include an information display module configured to display at least one of the target participant's live streaming event schedule, historical live streaming event data, or historical video in a second area after the user's user account has been associated with the target participant.

[0070] In some embodiments, the information module may include a live streaming module configured to display a live streaming entry control in response to confirming that an ongoing live streaming event in a live streaming room is relevant to a target participant, and the live streaming entry control is used to trigger entry into the live streaming room.

[0071] In some embodiments, the benefit may include at least one of the following: a sign, stamp, gift, or chat channel corresponding to the target participant.

[0072] In some embodiments, the first display module 502 may include a live streaming display module configured to display a live streaming interface to the user in response to the user choosing to enter a live streaming room, wherein the live streaming interface includes a live streaming screen display area, a comment display area, and interaction controls, the interaction controls including a selection control and further including at least one of a comment input control, a gift control, or a stamp control.

[0073] In some embodiments, the second display module 504 may include a signage display module configured to display multiple participant signs for multiple participants in an area of ​​the live streaming interface other than the live streaming screen display area, in response to receiving a user selection for a selection control.

[0074] In some embodiments, the third display module 508 may include a comment display module configured to display a target participant indicator in the comment display area in association with the message in response to receiving a message entered by the user to the comment input control.

[0075] In some embodiments, the third display module 508 may include a gift display module configured to display a gift selection area in response to receiving a user selection for a gift control; a gift display module configured to display gifts in the gift selection area that correspond to at least one of the target participants in response to a live streaming event displayed in the live streaming interface being associated with a target participant; and a gift sending module configured to display a prompt in the comment display area that the user has sent a gift in response to a user selection for a gift.

[0076] In some embodiments, the third display module 508 may include a stamp display module configured to display a stamp selection area in response to receiving a user selection for a stamp control; a stamp display module configured to display stamps in the stamp selection area corresponding to at least one target participant in response to a live streaming event displayed in the live streaming interface being associated with a target participant; and a stamp sending module configured to display a prompt in the comment display area in response to a user selection for a stamp, indicating that the user has sent a stamp.

[0077] In some embodiments, the device 500 may further include a resource module configured to increase resources associated with a user account in response to a target participant's performance in a live streaming event meeting predetermined conditions.

[0078] In some embodiments, the device 500 may further include a switching display module configured to display switching controls to support a user's re-selection of participants, and a participant display module configured to display multiple participant indicators for multiple participants in response to receiving a user selection for the switching controls.

[0079] In some embodiments, the device 500 may further include a reassociation module configured to associate the user with another participant in response to receiving a user selection for another participant among a plurality of participants and the resources associated with the user account being greater than a threshold resource, and a resource update module configured to update the amount of resources associated with the user account based on the threshold resource amount.

[0080] In some embodiments, the device 500 may further include a prompt module configured to receive a user selection for another participant among a group of participants and, in response that the resources associated with the user account are less than a threshold resource, to display a prompt indicating that the resources do not satisfy the participant re-selection requirement; and a trigger module configured to display an activity to acquire the resources and a jump control associated with the activity, the jump control being used to trigger the display of the user interface for the activity.

[0081] Figure 6 shows a schematic block diagram of an exemplary device 600 that can be used to carry out embodiments of the present disclosure. For example, the terminal device 120 shown in Figure 1 may be carried out by device 600. As shown in the figure, device 600 includes a central processing unit (CPU) 601 which can perform various appropriate operations and processes based on computer program instructions stored in read-only memory (ROM) 602 or computer program instructions loaded from storage unit 608 into random access memory (RAM) 603. Various programs and data necessary for the operation of device 600 may be further stored in RAM 603. The CPU 601, ROM 602 and RAM 603 are connected to each other via a bus 604. An input / output (I / O) interface 605 is also connected to the bus 604.

[0082] Multiple components in the device 600 are connected to the I / O interface 605 and include, for example, an input unit 606 such as a keyboard or mouse; an output unit 607 such as various types of displays or speakers; a storage unit 608 such as a magnetic disk or optical disk; and a communication unit 609 such as a network card, modem, or wireless communication transceiver. The communication unit 609 enables the device 600 to exchange information / data with other devices via computer networks such as the Internet and / or various telecommunication networks. It should be understood that the output unit 607 can be used to display real-time dynamic change information of user satisfaction, factor indicators for user groups or individual users regarding satisfaction, optimization policy information, and policy implementation effectiveness evaluation information.

[0083] The processing unit 601 may be implemented by one or more processing circuits. The processing unit 601 may be configured to execute each of the processes and operations described above, for example, process 200. For example, in some embodiments, process 200 may be implemented as a computer software program tangibly contained in a machine-readable medium, for example, a storage unit 608. In some embodiments, part or all of the computer program may be loaded and / or installed into the device 600 via ROM 602 and / or communication unit 609. Once the computer program is loaded into RAM 603 and executed by CPU 601, one or more steps in process 200 described above can be executed.

[0084] This disclosure may be a system, method, and / or a computer program product. A computer program product may include a computer-readable storage medium on which computer-readable program instructions for performing each aspect of this disclosure are contained.

[0085] A computer-readable storage medium can be a tangible device capable of holding and storing instructions used by an instruction execution device. Computer-readable storage media include, but are not limited to, electrical storage devices, magnetic storage devices, optical storage devices, electromagnetic storage devices, semiconductor storage devices, or any suitable combination thereof. More specific examples (a non-exhaustive list) of computer-readable storage media include portable computer disks, hard disks, random access memory (RAM), read-only memory (ROM), erasable programmable read-only memory (EPROM or flash memory), static random access memory (SRAM), portable compact disk read-only memory (CD-ROM), digital multipurpose disks (DVDs), memory sticks, floppy disks, mechanical encoding devices such as punch cards or grooved structures containing instructions, and any suitable combination thereof. As used herein, computer-readable storage media are not to be interpreted as transient signals themselves, such as radio waves or other freely propagating electromagnetic waves, electromagnetic waves propagating through waveguides or other transmission media (e.g., optical pulses through fiber optic cables), or electrical signals transmitted through wires.

[0086] The computer-readable program instructions described herein can be downloaded from a computer-readable storage medium to each computing / processing device, or downloaded to an external computer or external storage device via a network, such as a local area network (LAN), wide area network (WAN), and / or wireless network. The network may include copper transmission cables, fiber optic transmission, wireless transmission, routers, firewalls, switches, gateway computers, and / or edge servers. The network adapter card or network interface of each computing / processing device receives computer-readable program instructions from the network and transfers the computer-readable program instructions for storage in the computer-readable storage medium of each computing / processing device.

[0087] Computer program instructions for performing the operations of the Disclosure may be assembly instructions, instruction set architecture (ISA) instructions, machine instructions, machine-related instructions, microcode, firmware instructions, state setting data, or source code or target code composed of any combination of one or more programming languages, wherein the programming languages ​​include object-oriented programming languages ​​such as Smalltalk and C++, and general procedural programming languages ​​such as the "C" language or similar programming languages. Computer-readable program instructions may be executed entirely on a user computer, partially on a user computer, as a standalone software package, partially on a user computer, partially on a remote computer, or fully on a remote computer or server. In the case of a remote computer, it may be connected to the user computer via any type of network, including a local area network (LAN) or a wide area network (WAN), or it may be connected to an external computer (for example, connected via the Internet by an Internet service provider). In some embodiments, each aspect of the present disclosure is achieved by personalizing computer-readable programmable electronic circuits, such as programmable logic circuits, field-programmable gate arrays (FPGAs), or programmable logic arrays (PLAs), by utilizing computer-readable programmable instruction state information.

[0088] The embodiments of this disclosure have been described above with reference to the flowcharts and / or block diagrams of the methods, apparatus (systems) and computer program products according to the embodiments of this disclosure. It should be understood that each block in the flowcharts and / or block diagrams, and each combination of blocks in the flowcharts and / or block diagrams, may be implemented by computer-readable program instructions.

[0089] These computer-readable program instructions are provided to a processing unit of a general-purpose computer, a dedicated computer, or other programmable data processing device, and when the instructions are executed through the processing unit of the computer or other programmable data processing device, it is possible to generate a device that produces a device that performs the functions / operations specified in one or more blocks of a flowchart and / or block diagram. These computer-readable program instructions may be stored in a computer-readable storage medium, and when these instructions operate a computer, a programmable data processing device, and / or other device in a particular manner, the computer-readable medium on which the instructions are stored includes a product which includes instructions that perform each mode of the functions / operations defined in one or more blocks of a flowchart and / or block diagram.

[0090] A computer-readable program instruction is loaded into a computer, another programmable data processing device, or other device, thereby generating a process implemented by the computer by executing a series of operational steps in the computer, another programmable data processing device, or other device, and thus the instruction executed by the computer, another programmable data processing device, or other device implements a function / operation defined in one or more boxes of a flowchart and / or block diagram.

[0091] The flowcharts and block diagrams in the drawings illustrate the feasible architectures, functions, and operations of devices, methods, and computer program products according to various embodiments of this disclosure. In this case, each block in the flowchart or block diagram may represent a module, program segment, or part of an instruction, and such module, program segment, or part of an instruction may contain one or more executable instructions for implementing a given logical function. In some alternative implementations, the functions assigned within a block may occur in a different order than those assigned in the drawings. For example, two consecutive blocks may actually be executed substantially in parallel, or in reverse order depending on the related functions. It should also be noted that each block in the block diagram and / or flowchart, and combinations of blocks in the block diagram and / or flowchart, may be implemented in a dedicated hardware-based system for performing a given function or operation, or in a combination of dedicated hardware and computer instructions.

[0092] According to one or more embodiments of the present disclosure, Example 1, a method for live streaming interaction, comprising: displaying a plurality of participant indicators for a plurality of participants in response to receiving a user selection for the selection control; associating the user's user account with the target participant in response to receiving a user selection for a target participant among the plurality of participants; and displaying the user's user input in association with the target participant in a live streaming interface.

[0093] Example 2, the method according to Example 1, which includes displaying selection controls to support a user in selecting a participant from multiple participants, in response to the user choosing to enter the activity interface and the user not having selected the target participant, wherein the initial activity interface includes a first area and a second area, the first area includes an initial participant indicator, and the second area includes the selection controls and a benefit indicator, the initial participant indicator indicating that the user has not yet selected a participant, and the benefit indicator indicating the benefits the user can obtain after selecting a participant.

[0094] Example 3, the method of Example 2, wherein displaying multiple participant markers of multiple participants in response to receiving a user selection for the selection control includes displaying the multiple participant markers in the second area and switching to displaying the relevant participant marker in the first area in response to receiving a user selection for the relevant participant marker among the multiple participant markers.

[0095] Example 4, the method of Example 2, further comprising, after associating the user account of the user with the target participant, displaying at least one of the target participant's live streaming event schedule, historical live streaming event data, or historical videos in the second area.

[0096] Example 5, the method of Example 4, wherein displaying the live streaming event schedule of the target participant in the second area includes displaying a live streaming entry control in response to confirmation that an ongoing live streaming event in the live streaming room is associated with the target participant, the live streaming entry control being used to trigger entry into the live streaming room.

[0097] Example 6, the method according to Example 2, wherein the benefit includes at least one of the following: a sign, stamp, gift, or chat channel corresponding to the target participant.

[0098] The method according to Example 1, where Example 7, displaying selection controls to support a user in selecting a participant from multiple participants, includes displaying a live streaming interface to the user in response to the user choosing to enter a live streaming room, the live streaming interface including a live streaming screen display area, a comment display area, and interaction controls, the interaction controls including selection controls and further including at least one of a comment input control, a gift control, or a stamp control.

[0099] Example 8, the method of Example 7, wherein displaying multiple participant markers for the multiple participants in response to receiving a user selection for the selection control includes displaying the multiple participant markers for the multiple participants in an area of ​​the live streaming interface other than the live streaming screen display area in response to receiving a user selection for the selection control.

[0100] Example 9, the method of Example 8, wherein displaying user input of the user in association with the target participant in a live streaming interface includes displaying the target participant marker in association with the message in the comment display area in response to receiving a message entered by the user in the comment input control.

[0101] Example 10, the method of Example 8, wherein displaying user input of the user in association with the target participant in a live streaming interface includes displaying a gift selection area in response to receiving a user selection for the gift control, displaying at least gifts corresponding to the target participant in the gift selection area in response to the live streaming event displayed in the live streaming interface being associated with the target participant, and displaying a prompt in the comment display area that the user has sent a gift in response to the user selection for the gift.

[0102] Example 11, The method according to Example 8, wherein displaying user input of the user in association with the target participant in a live streaming interface includes: displaying a stamp selection area in response to receiving a user selection for the stamp control; displaying at least stamps corresponding to the target participant in the stamp selection area in response to the live streaming event displayed in the live streaming interface being associated with the target participant; and displaying a prompt in the comment display area in response to the user selection for the stamp that the user has sent the stamp.

[0103] Example 12, the method according to Example 1, further comprising increasing the amount of resources associated with the user account in response to the target participant's performance in the live streaming event to which it belongs meeting predetermined conditions.

[0104] Example 13, the method of Example 1, further comprising displaying a toggle control to support the user's re-selection of participants, and displaying the participant markers for the plurality of participants in response to receiving a user selection for the toggle control.

[0105] Example 14, the method of Example 13, further comprising: receiving a user selection for another participant among the multiple participants, and in response that the amount of resources associated with the user account is greater than a threshold resource amount, associating the user with the other participant, and updating the amount of resources associated with the user account based on the threshold resource amount.

[0106] Example 15, the method of Example 13, further comprising: receiving a user selection for another participant among the multiple participants, and in response that the amount of resources associated with the user account is less than a threshold amount of resources, displaying a prompt that the amount of resources does not satisfy the participant re-selection requirement; and displaying an activity to retrieve the amount of resources and a jump control associated with the activity, wherein the jump control is used to trigger the display of the user interface for the activity.

[0107] Example 16, a device for live streaming interaction, comprising: a first display module configured to display selection controls to support a user in selecting a target participant from a plurality of participants who are participants related to a live streaming event in a live streaming room; a second display module configured to display a plurality of participant indicators for the plurality of participants in response to receiving a user selection for the selection controls; a participant association module configured to associate the user's user account with the target participant in response to receiving a user selection for a target participant among the plurality of participants; and a third display module configured to display the user's user input in association with the target participant in a live streaming interface.

[0108] Example 17, the apparatus according to Example 16, wherein the first display module includes an initial activity interface display module configured to display an initial activity interface in response to the user choosing to enter the activity interface and the user not having selected the target participant, the initial activity interface including a first area and a second area, the first area including an initial participant indicator, and the second area including the selection control and a benefit indicator, the initial participant indicator indicating that the user has not yet selected a participant, and the benefit indicator indicating the benefits the user can obtain after selecting a participant.

[0109] Example 18, the apparatus according to Example 17, wherein the second display module includes a participant sign display module configured to display the plurality of participant signs in the second area, and a switching module configured to switch to display the relevant participant sign in the first area in response to receiving a user selection for the relevant participant sign among the plurality of participant signs.

[0110] Example 19, the apparatus according to Example 17, further comprising an information display module configured to display at least one of the target participant's live streaming event schedule, historical live streaming event data, or historical video in the second area after associating the user account of the user with the target participant.

[0111] Example 20, the apparatus as in Example 19, comprising an information module configured to display a live streaming entry control in response to confirmation that an ongoing live streaming event in the live streaming room is associated with the target participant, the live streaming entry control being used to trigger entry into the live streaming room.

[0112] Example 21, the apparatus according to Example 17, wherein the benefit includes at least one of a sign, stamp, gift, or chat channel corresponding to the target participant.

[0113] Example 22, the apparatus according to Example 16, wherein the first display module includes a live streaming display module configured to display a live streaming interface to the user in response to the user choosing to enter a live streaming room, the live streaming interface includes a live streaming screen display area, a comment display area, and interaction controls, the interaction controls include a selection control and further include at least one of a comment input control, a gift control, or a stamp control.

[0114] Example 23, the apparatus according to Example 22, wherein the second display module includes a signage display module configured to display the multiple participant signs of the multiple participants in an area of ​​the live streaming interface other than the live streaming screen display area in response to receiving a user selection for the selection control.

[0115] Example 24, the apparatus according to Example 22, wherein the third display module includes a comment display module configured to display the target participant indicator in association with the message in the comment display area in response to receiving a message entered by a user to the comment input control.

[0116] Example 25, the apparatus according to Example 22, wherein the third display module includes a gift display module configured to display a gift selection area in response to receiving a user selection for the gift control; a gift display module configured to display at least gifts corresponding to the target participants in the gift selection area in response to a live streaming event displayed on the live streaming interface being associated with the target participants; and a gift sending module configured to display a prompt in the comment display area in response to a user selection for the gifts, indicating that the user has sent the gifts.

[0117] Example 26, the apparatus according to Example 22, wherein the third display module includes a stamp display module configured to display a stamp selection area in response to receiving a user selection for the stamp control; a stamp display module configured to display at least stamps corresponding to the target participants in the stamp selection area in response to a live streaming event displayed on the live streaming interface being associated with the target participants; and a stamp sending module configured to display a prompt in the comment display area in response to a user selection for the stamps, indicating that the user has sent the stamps.

[0118] Example 27, the apparatus according to Example 16, further comprising a resource amount module configured to increase the amount of resources associated with the user account in response to the target participant's performance in a live streaming event meeting predetermined conditions.

[0119] Example 28, the apparatus according to Example 16, further comprising a toggle display module configured to display toggle controls for supporting a user's re-selection of participants, and a participant display module configured to display the plurality of participant indicators for the plurality of participants in response to receiving a user selection for the toggle controls.

[0120] Example 29, the apparatus according to Example 28, further comprising: a reassociation module configured to associate the user with the other participant in response to receiving a user selection for another participant among the plurality of participants and the amount of resources associated with the user account being greater than a threshold resource amount; and a resource amount update module configured to update the amount of resources associated with the user account based on the threshold resource amount.

[0121] Example 30, the apparatus according to Example 28, further comprising a prompt module configured to display a prompt indicating that the resource amount does not satisfy the participant re-selection requirement, in response to receiving a user selection for another participant among the multiple participants and the resource amount associated with the user account being less than a threshold resource amount; and a trigger module configured to display an activity to acquire resources and a jump control associated with the activity, wherein the jump control is used to trigger the display of the user interface for the activity.

[0122] Example 31, an electronic device comprising a processor and a memory coupled to the processor, wherein the memory has instructions stored therein, and when the instructions are executed by the processor, the electronic device causes the electronic device to perform the method described in any one of Examples 1 to 15.

[0123] Example 32, a computer-readable storage medium that stores a computer program, and when the program is executed by a processor, implements the method described in any one of Examples 1 to 15.

[0124] While various embodiments of this disclosure have been described above, the above description is illustrative, not exhaustive, and not limited to the disclosed embodiments. Many modifications and changes will be apparent to those skilled in the art without departing from the scope and spirit of the illustrated embodiments. The terms used herein have been selected to best describe the principle, practical or market-based improvement of each embodiment, or to enable other those skilled in the art to understand the embodiments disclosed herein.

Claims

1. A method for live streaming interaction, Displaying selection controls to help users select a target participant from multiple participants who are related to the live streaming event in the live streaming room, In response to receiving a user selection for the selection control, the system displays multiple participant markers for the multiple participants. In response to receiving a user selection for a target participant among the aforementioned multiple participants, the user account of the user is associated with the target participant, and the selection control is replaced with the participant indicator of the target participant. A method comprising displaying user input of the user in association with the target participant in a live streaming interface.

2. Displaying selection controls to support users in selecting participants from multiple participants is, The process includes displaying an initial activity interface in response to the user choosing to enter the activity interface and the user not selecting the target participant, The method according to claim 1, wherein the initial activity interface includes a first area and a second area, the first area includes an initial participant indicator, and the second area includes the selection control and a benefit indicator, the initial participant indicator indicating that the user has not yet selected a participant, and the benefit indicator indicating a benefit that the user can obtain after selecting a participant.

3. In response to receiving a user selection for the selection control, displaying multiple participant markers for the multiple participants is: Displaying the multiple participant signs in the second area, The method according to claim 2, further comprising: receiving a user selection for a participant sign among the plurality of participant signs, and switching to displaying the relevant participant sign in the first area.

4. The method according to claim 2, further comprising, after associating the user account of the user with the target participant, displaying at least one of the target participant's live streaming event schedule, historical live streaming event data, or historical videos in the second area.

5. Displaying the live streaming event schedule of the target participants in the second area is: The method according to claim 4, comprising displaying a live streaming entry control in response to confirmation that an ongoing live streaming event in the live streaming room is associated with the target participant, the live streaming entry control being used to trigger entry into the live streaming room.

6. The aforementioned benefit is, The method according to claim 2, comprising at least one of a marker, stamp, gift, or chat channel corresponding to the target participant.

7. Displaying selection controls to support users in selecting participants from multiple participants is, This includes displaying a live streaming interface to the user in response to the user choosing to enter the live streaming room. The method according to claim 1, wherein the live streaming interface includes a live streaming screen display area, a comment display area, and an interaction control, the interaction control includes a selection control and further includes at least one of a comment input control, a gift control, or a stamp control.

8. In response to receiving a user selection for the selection control, displaying multiple participant markers for the multiple participants is: The method according to claim 7, further comprising displaying the plurality of participant markers for the plurality of participants in an area of ​​the live streaming interface other than the live streaming screen display area in response to receiving a user selection for the selection control.

9. Displaying the user's input in association with the target participant in the live streaming interface is, The method according to claim 8, further comprising displaying the participant identifier of the target participant in the comment display area in association with the message in response to receiving a message entered by a user in the comment input control.

10. Displaying the user's input in association with the target participant in the live streaming interface is, In response to receiving a user selection for the aforementioned gift control, the gift selection area is displayed. In response to the live streaming event displayed in the live streaming interface being associated with the target participant, the gift selection area displays at least a gift corresponding to the target participant. The method according to claim 8, further comprising displaying a prompt in the comment display area that the user has sent the gift in response to the user's selection of the gift.

11. Displaying the user's input in association with the target participant in the live streaming interface is, In response to receiving a user selection for the stamp control, the stamp selection area is displayed. In response to the live streaming event displayed in the live streaming interface being associated with the target participant, the stamp selection area displays at least a stamp corresponding to the target participant. The method according to claim 8, further comprising displaying a prompt in the comment display area that the user has sent the stamp in response to the user's selection of the stamp.

12. The method according to claim 1, further comprising updating the amount of resources associated with the user account in response to the target participant's performance in the live streaming event meeting predetermined conditions.

13. To display toggle controls to support the user in re-selecting participants, The method according to claim 1, further comprising displaying the participant identifiers of the plurality of participants in response to receiving a user selection for the switching control.

14. In response to receiving a user selection for another participant among the aforementioned multiple participants, and that the amount of resources associated with the user account is greater than a threshold resource amount, the user is associated with the aforementioned other participant. The method according to claim 13, further comprising updating the amount of resources associated with the user account based on the threshold amount of resources.

15. Having received a user selection for another participant among the aforementioned multiple participants, and in response that the amount of resources associated with the user account is less than the threshold resource amount, a prompt is displayed indicating that the resource amount does not satisfy the participant re-selection requirement. The further includes displaying an activity to acquire a resource and a jump control associated with said activity, The method according to claim 13, wherein the jump control is used to trigger the display of the user interface of the activity.

16. A device for live streaming interaction, A first display module configured to display selection controls to help a user select a target participant from among multiple participants who are participants in a live streaming event in a live streaming room, A second display module is configured to display multiple participant markers for the multiple participants in response to receiving a user selection for the selection control, A participant association module is configured to, in response to receiving a user selection for a target participant among the aforementioned multiple participants, associate the user's user account with the target participant and replace the selection control with the participant indicator of the target participant, A device including a third display module configured to display user input of the user in association with the target participant in a live streaming interface.

17. It is an electronic device, Processor and An electronic device comprising a memory coupled to the processor, wherein the memory has instructions stored therein, and when the instructions are executed by the processor, the electronic device is caused to perform the method according to any one of claims 1 to 15.

18. A computer-readable storage medium that stores a computer program, and when the computer program is executed by a processor, realizes the method according to any one of claims 1 to 15.

19. A computer program, when executed by a computing device, causes the computing device to implement the method according to any one of claims 1 to 15.

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