System for mediating advertisement based on applyment of influencer

Abstract

The present invention relates to an advertising brokerage system based on influencer support, and the problem to be solved is to broker an online matching between an influencer and an advertiser by having an advertiser register advertising model recruitment information based on advertising product information including a mission, having an influencer in each country check the advertising model recruitment information and request job application support for the advertising model, and having the advertiser select the influencer who applied. For example, an advertising brokerage system based on influencer support is disclosed, comprising: an advertiser terminal that provides advertising product information including missions, selects an influencer advertising model for each advertising product based on the influencer's SNS information, and pays advertising activity costs; an influencer terminal that supports an influencer advertising model according to the advertising product information and receives settlement of activity costs for product advertising activities and product sales activities when selected as an advertising model; and a brokerage server that mediates between the influencer recruitment of the advertiser terminal and the advertising model job search of the influencer terminal, and pays the influencer's activity costs with the difference after deducting a brokerage fee from the paid advertising activity costs.

Description

Technology Field

[0001] An embodiment of the present invention relates to an advertising brokerage system based on influencer support. Background Technology

[0002] With the advent of the Internet era, technologies for forming and providing content through image information instead of text information, and through video information instead of image information, are rapidly developing.

[0003] Driven by this trend, influencers have begun to emerge in the video platform sector as well. Influencers are producing and creating their own content, taking shape as one-person or multi-person broadcasting stations, and interest is increasing in everything related to influencers, such as the products they use, the places they enjoy, their hobbies, and special skills.

[0004] Therefore, in the current situation where interest in one-person broadcasting is growing, there is an active movement among influencers to create content about their interests themselves and communicate with the public.

[0005] 'Live commerce broadcast (Labang)' is a term combining 'Live Streaming,' which means real-time broadcasting, and 'e-Commerce,' which refers to electronic commerce. It describes a broadcast in which celebrities or professional presenters communicate interactively to induce purchases.

[0006] As distribution flows shift from media-based channels to mobile-centric live broadcasting, live commerce—which introduces and sells products through online live broadcasts—is emerging as a key trend. Portal operators such as Naver and Kakao, e-commerce businesses, retailers, and home shopping companies are focusing on the live media commerce market.

[0007] It was predicted that the size of the domestic live commerce market would increase about sevenfold, from 400 billion won last year to approximately 2.8 trillion won this year.

[0008] With consumers' viewing habits shifting from media such as TV to mobile, the live commerce market is expected to grow even faster. Furthermore, analysis suggests that as video-based social media platforms like Instagram, YouTube, and TikTok have become widespread, mobile viewing habits have become linked to new consumption habits. The potential for growth is considered even greater as the contactless consumption culture driven by COVID-19 spreads.

[0009] To simultaneously target the MZ generation and differentiate themselves, live commerce companies are focusing on recruiting celebrities and influencers rather than hiring professional show hosts. This is because it is a "profitable marketing strategy" that allows them to leverage the two-way communication that is a key advantage of live commerce.

[0010] While celebrities and live commerce share the commonality of attracting viewers based on their fandoms, they differ in the sense of empathy and usage perceived by consumers. Celebrities are viewed with admiration, whereas influencers are seen as figures of familiarity.

[0011] Because celebrities possess slightly greater public influence than influencers, they have the advantage of targeting not only the MZ generation but all generations, and their credibility is even more solid. The know-how accumulated through various broadcasting activities also allows them to lead live broadcasts with fluid execution.

[0012] Influencers with powerful fan bases convey vicarious experiences to consumers through their own personal lives. This is a strategy to build credibility in the digital age by providing indirect experiences. Furthermore, while celebrities target familiarity and trust, influencers aim for more specialized areas. This involves selecting beauty-specialized influencers when selling cosmetics, or camping-specialized influencers when selling camping gear.

[0013] However, since it is difficult for advertisers to analyze numerous influencers to find those suitable for their advertisements, and it is also difficult for micro-influencers to contact advertisers personally to negotiate, a system is needed to connect influencers and advertisers through MCN (Multi-Channel Network) companies. Prior art literature

[0014] Published Patent Application No. 10-2022-0051479 (Publication Date: April 26, 2022) Published Patent Application No. 10-2023-0094126 (Publication Date: June 27, 2023) Published Patent Application No. 10-2022-0014228 (Publication Date: February 4, 2022) Registered Patent Application No. 10-2666980 (Registration Date: May 13, 2024) The problem to be solved

[0015] An embodiment of the present invention provides an influencer support-based advertising brokerage system that mediates online matching between an influencer and an advertiser by having an advertiser register advertising model recruitment information based on advertising product information including a mission, having an influencer in each country check the advertising model recruitment information and request job application support for the advertising model, and having the advertiser select the influencer who applied. means of solving the problem

[0016] An advertising brokerage system based on influencer support according to an embodiment of the present invention comprises: an advertiser terminal that provides advertising product information including a mission, selects an influencer advertising model for each advertising product based on the influencer's SNS information, and settles advertising activity costs; an influencer terminal that supports an influencer advertising model according to the advertising product information and receives settlement of activity costs for product advertising activities and product sales activities when selected as an advertising model; and a brokerage server that mediates between the influencer recruitment of the advertiser terminal and the advertising model job search of the influencer terminal, and pays the influencer's activity costs as the difference after deducting a brokerage fee from the settled advertising activity costs.

[0017] Additionally, the advertiser terminal may include: an advertising product information upload unit for uploading advertising product information received from the advertiser; an influencer advertising model support information verification unit for receiving and verifying influencer advertising model support information from the intermediary server; an influencer advertising model selection unit for selecting an influencer advertising model based on the provided influencer advertising model support information and requesting advertising model registration; and an advertising activity cost payment unit for paying the advertising activity costs of the selected influencer.

[0018] Additionally, the influencer terminal may include: an influencer SNS information upload unit for uploading influencer SNS information received from the influencer; an advertising product information verification unit for receiving and verifying advertising product information from the intermediary server; an influencer advertising model support unit for receiving at least one of the provided advertising product information and supporting an influencer advertising model for the selected advertising product information; an influencer advertising activity verification unit for proving broadcast information or posts regarding the advertising product as advertising activity materials when selecting an influencer advertising model; and an influencer advertising activity settlement unit for settling costs incurred due to the influencer's advertising activities.

[0019] Additionally, the above-mentioned intermediary server may include: an advertising product information registration unit that registers advertising product information uploaded from the advertiser terminal; an influencer SNS information registration unit that registers influencer SNS information uploaded from the influencer terminal; an influencer SNS information provision unit that receives an advertising model from the influencer terminal and provides the corresponding influencer SNS information to the advertiser terminal; an advertising model contract mediation unit that mediates an advertising model contract between the advertiser terminal and the influencer terminal based on influencer advertising model information selected through the advertiser terminal; and a cost integration settlement unit that settles the influencer's advertising activity costs and brokerage fees based on advertising activity costs paid through the advertiser terminal.

[0020] Additionally, the intermediary server includes an online voting service providing unit that provides a URL for conducting online voting and provides an advertising model classification code based on the voting results to the influencer terminal; and the influencer terminal includes an online voting processing unit that conducts an online vote via a URL targeting the influencer's followers or subscribers regarding which type of advertising product is suitable for the influencer, and reports the voting results to the intermediary server, provided that the results are reported under voting conditions where the influencer's total number of followers or subscribers is M or more, and N% or more of the total number of voters vote, and the voting result of the first place differs from the second place by K% or more, and if the voting conditions are not satisfied, the voting results are not reported to the intermediary server. The system may include an influencer advertising model support unit that receives at least one of advertising product information and supports an influencer advertising model for the selected advertising product information, and supports an influencer advertising model according to the advertising product information by inputting the advertising model classification code assigned by the intermediary server; the intermediary server may include: a support qualification requirement review unit that reviews the support qualification requirements through verification of the advertising model classification code for the influencer advertising model support received from the influencer terminal; and an advertising model classification code management unit that assigns the advertising model classification code and issues it to the influencer terminal according to the result of the review of the support qualification requirements by the support qualification requirement review unit, and performs an update on the advertising model classification code, wherein if at least one of the total number of followers or subscribers, the voting rate of the first place, or the difference in voting rate between the first place and the second place voting results increases based on the update criteria, the advertising model classification code assigns a weight to the corresponding advertising model classification code and updates it. Effects of the invention

[0021] According to the present invention, an advertising brokerage system based on influencer support can be provided, which mediates online matching between an influencer and an advertiser by allowing an advertiser to register advertising model recruitment information based on advertising product information including a mission, an influencer in each country to check the advertising model recruitment information and request job application support for the advertising model, and the advertiser to select the influencer who applied. Brief explanation of the drawing

[0022] FIG. 1 is a schematic diagram showing the overall configuration of an advertising brokerage system based on influencer support according to an embodiment of the present invention. FIG. 2 is a block diagram showing the configuration of an advertiser terminal according to an embodiment of the present invention. FIG. 3 is a block diagram showing the configuration of an influencer terminal according to an embodiment of the present invention. FIG. 4 is a diagram exemplarily showing advertising product information that can be checked in the advertising product information checking unit of an influencer terminal according to an embodiment of the present invention. FIG. 5 is a diagram briefly illustrating an online voting processing process for an influencer to obtain an advertising model classification code through an online voting processing unit of an influencer terminal according to an embodiment of the present invention. FIG. 6 is a flowchart illustrating the conditions for reporting online voting results through an online voting processing unit of an influencer terminal according to an embodiment of the present invention. FIG. 7 is a diagram illustrating an exemplary advertising activity of a beauty influencer according to an embodiment of the present invention. FIG. 8 is a block diagram showing the configuration of a mediation server according to an embodiment of the present invention. Specific details for implementing the invention

[0023] The terms used in this specification will be briefly explained, and the invention will be described in detail.

[0024] The terms used in this invention have been selected based on currently widely used general terms, taking into account their functions within the invention; however, these terms may vary depending on the intent of those skilled in the art, case law, the emergence of new technologies, etc. Additionally, in specific cases, terms have been arbitrarily selected by the applicant, and in such cases, their meanings will be described in detail in the relevant description of the invention. Therefore, the terms used in this invention should be defined not merely by their names, but based on their meanings and the overall content of the invention.

[0025] When a part of a specification is described as "comprising" a certain component, this means that, unless specifically stated otherwise, it does not exclude other components but may include additional components. Furthermore, terms such as "...part" or "module" as used in the specification refer to a unit that processes at least one function or operation, and this may be implemented in hardware or software, or as a combination of hardware and software.

[0026] Embodiments of the present invention are described below with reference to the attached drawings so that those skilled in the art can easily implement them. However, the present invention may be embodied in various different forms and is not limited to the embodiments described herein. Furthermore, in order to clearly explain the present invention in the drawings, parts unrelated to the explanation have been omitted, and similar parts throughout the specification are denoted by similar reference numerals.

[0027] FIG. 1 is a schematic diagram showing the overall configuration of an advertising brokerage system based on influencer support according to an embodiment of the present invention; FIG. 2 is a block diagram showing the configuration of an advertiser terminal according to an embodiment of the present invention; FIG. 3 is a block diagram showing the configuration of an influencer terminal according to an embodiment of the present invention; FIG. 4 is a diagram exemplarily showing advertising product information that can be checked in the advertising product information verification unit of an influencer terminal according to an embodiment of the present invention; FIG. 5 is a diagram briefly showing the online voting processing process for an influencer to obtain an advertising model classification code through the online voting processing unit of an influencer terminal according to an embodiment of the present invention; FIG. 6 is a flowchart showing the reporting conditions of online voting results through the online voting processing unit of an influencer terminal according to an embodiment of the present invention; FIG. 7 is a diagram exemplarily showing the advertising activities of a beauty influencer according to an embodiment of the present invention; and FIG. 8 is a block diagram showing the configuration of a brokerage server according to an embodiment of the present invention.

[0028] Referring to FIG. 1, an advertising brokerage system (1000) based on influencer support according to an embodiment of the present invention may include at least one of an advertiser terminal (100), an influencer terminal (200), and a brokerage server (300).

[0029] The above advertiser terminal (100) can provide advertising product information including missions, select an influencer advertising model for each advertising product based on the influencer's SNS information, and pay advertising activity costs.

[0030] To this end, the advertiser terminal (100) may include at least one of an advertising product information upload unit (110), an advertising model support information verification unit (120), an influencer advertising model selection unit (130), and an advertising activity cost payment unit (140), as shown in FIG. 2.

[0031] The above-mentioned advertising product information upload unit (110) can upload advertising product information received from an advertiser. The advertising product information may include an advertising product classification code (e.g., beauty, health functional food, etc.), product images, and detailed product information (e.g., ingredients, efficacy, usage, dosage, etc.), as well as mission information required when an influencer advertises through their SNS account. Here, the mission information may include missions regarding the direction or concept of advertising or promotion, missions to test whether the influencer is suitable for advertising activities as an advertising model, etc., but the specific mission content is not limited in this embodiment.

[0032] The above-mentioned advertising model support information verification unit (120) is provided with and verifies influencer advertising model support information from the intermediary server (300). This advertising model support information verification unit (120) can process and organize the influencer advertising model support information requested by the influencer terminal (200) according to certain criteria and provide it as a list. At this time, certain criteria may include whether a mission has been performed, the influencer's appearance, age, gender, field, reputation, number of followers or subscribers, the number of posts by the influencer, number of likes, number of views, etc., and the information of the advertising supporter (influencer) may be classified or sorted and displayed according to the criteria value set by the advertiser. In addition, SNS information (ID, SNS address, name, age, account, contact information, post URL, etc.) can be verified for each advertising supporter (influencer).

[0033] The influencer advertising model selection unit (130) can select an influencer advertising model based on the provided influencer advertising model support information and request registration of the advertising model. The influencer advertising model selection unit (130) can select an advertising applicant (influencer) desired by the advertiser as an advertising model after verifying the advertising model support information provided through the advertising model support information verification unit (120). When an advertising model is selected, the fact of selection as an advertising model can be announced via DM (Direct Message) or contact information based on the influencer's SNS information.

[0034] The above advertising activity cost payment unit (140) can pay the advertising activity costs of an influencer selected through the influencer advertising model selection unit (130). That is, after the contract and advertising activities with the selected advertising model (influencer), the corresponding advertising fees can be paid to the intermediary server (300). The advertising activity costs paid in this way can be used as the intermediary commission of the intermediary server (300) and the advertising model fee of the influencer.

[0035] The advertiser terminal (100) according to the present embodiment may be implemented in a form that applies the hardware configuration of a computing device such as a smartphone, smartpad, tablet PC, PCS (Personal Communication System), GSM (Global System for Mobile communications), PDC (Personal Digital Cellular), PHS (Personal Handyphone System), PDA (Personal Digital Assistant), IMT (International Mobile Telecommunication)-2000, CDMA (Code Division Multiple Access)-2000, W-CDMA (W-Code Division Multiple Access), Wibro (Wireless Broadband Internet) terminal, and may be implemented in a form that has installed a dedicated program (or dedicated application) capable of executing at least one of the above-mentioned advertising product information upload unit (110), advertising model support information verification unit (120), influencer advertising model selection unit (130), and advertising activity cost payment unit (140).

[0036] The above influencer terminal (200) supports an influencer advertising model based on advertising product information, and when selected as an advertising model, can receive settlement of activity costs for product advertising activities and product sales activities.

[0037] To this end, the influencer terminal (200) may include at least one of an influencer SNS information upload unit (210), an advertising product information verification unit (220), an online voting processing unit (230), an influencer advertising model support unit (240), an influencer advertising activity proof unit (250), and an influencer advertising activity settlement unit (260), as shown in FIG. 3.

[0038] The above influencer SNS information upload unit (210) can upload influencer SNS information (ID, SNS address, name, age, account, contact information, post URL, etc.) received from the influencer to the intermediary server (300).

[0039] The above advertising product information verification unit (220) can receive and verify advertising product information from the intermediary server (300). The advertising product information may include an advertising product classification code (e.g., beauty, health functional food, etc.), product image, and detailed product information (e.g., ingredients, efficacy, usage, dosage, etc.), as well as mission information required when an influencer advertises through their SNS account. Here, the mission information may include missions regarding the direction or concept of advertising or promotion, missions to test whether the influencer is suitable for advertising activities as an advertising model, etc., but the specific mission content is not limited in this embodiment.

[0040] For example, as shown in Fig. 4, the advertising product information allows you to check information related to beauty products such as the 'Selenein Whitening Line', 'Epione Regeneration Line', and 'Facial Care Line' uploaded by a specific advertiser, and by selecting the information block, you can check more detailed advertising product information, such as missions registered by the advertiser.

[0041] The above online voting processing unit (230) conducts an online vote via a URL to the followers or subscribers of the influencer regarding what type of advertising product is suitable for the influencer, and reports the voting results to the intermediary server (300). The report is made under voting conditions where the total number of followers or subscribers of the influencer is M or more, and N% or more of the total number of voters vote, and the first-ranked voting result differs from the second-ranked result by K% or more. If the above voting conditions are not satisfied, the voting results are not reported to the intermediary server (300).

[0042] In this embodiment, the values ​​of M, N, and K may be arbitrarily set by the system (1000) or by the advertiser, and for the sake of understanding, this embodiment is explained by assuming that M is set to 10,000 people, N to 50%, and K to 15%.

[0043] For example, regarding the online voting processing process under these settings with reference to Fig. 6, when an advertising supporter (influencer) who has 15,000 followers or subscribers (a state where the conditions for starting voting are met) receives a URL for a specific advertising product and requests an online vote from their followers or subscribers, the followers or subscribers can use the URL to vote on a specific web page regarding which product A, product B, and product C are suitable as advertising models. As a result of this vote, if the total number of voters is 5,000, product A is 55%, product B is 35%, and product C is 10%, then product A, which is ranked 1st, is 55%, so the criterion of N% (50%) is satisfied. Also, since the difference between product A, which is ranked 1st, is 55% (k1) and product B, which is ranked 2nd, is 35% (k2), it is 20%, so 'k1-k2>K' is satisfied. Therefore, the voting result is reported to the intermediary server (300), and an advertising model classification code for product A, which is ranked 1st, can be assigned.

[0044] In contrast, if, with other voting results, out of a total of 4,000 voters, Product A received 38%, Product B received 32%, and Product C received 30%, then the first-place products A and B did not satisfy the criterion of N% (50%). Even if it were assumed that they did, the difference between the first-place product A (35%, k1) and the second-place product B (32%, k2) is 6%, so 'k1-k2>K' is not satisfied, and thus the voting result is not reported. However, at the request of the advertiser, the voting result that was not reported to the ad supporter can be received and verified in bulk, but the voting result is stored without being reported to the system, and a re-vote can be conducted at the request of the ad supporter (influencer).

[0045] The influencer advertising model support unit (240) receives at least one of the provided advertising product information and supports an influencer advertising model for the selected advertising product information, and can support an influencer advertising model according to the advertising product information by inputting an advertising model classification code assigned by the intermediary server (300). The advertising model classification code according to this embodiment includes not only the judgment of followers or subscribers regarding which advertisement the advertising supporter (influencer) is suitable for, but can also be utilized as unique identification information proving that the conditions as an advertising model for a specific product group are satisfied.

[0046] The above influencer advertising activity proof section (250) can prove broadcast information or posts regarding the advertising product as advertising activity materials when selecting an influencer advertising model. For example, as shown in FIG. 7, the advertising model (influencer) can create materials such as screenshots, recorded videos, and posts of beauty influencer advertising activities through their SNS account, or submit advertising activity materials in the form of URLs so that they can be verified online.

[0047] Meanwhile, the influencer terminal (200) according to the present embodiment may execute shopping mall functions such as sales, orders, payments, and distribution (delivery) of the currently advertised product by using its own SNS or a web page linked separately with the influencer’s SNS account and the advertiser terminal (100) during advertising activities.

[0048] The above influencer advertising activity settlement unit (260) can receive settlements for costs incurred from the influencer's advertising activities. Of course, in principle, the advertising model fee according to the contract is paid, but if sales performance exceeds the standard sales performance or if more advertising activities are performed than stipulated in the contract, an incentive-type fee may be paid.

[0049] The influencer terminal (200) according to the present embodiment may be implemented in a form in which the hardware configuration of a computing device such as a smartphone, smartpad, tablet PC, PCS (Personal Communication System), GSM (Global System for Mobile communications), PDC (Personal Digital Cellular), PHS (Personal Handyphone System), PDA (Personal Digital Assistant), IMT (International Mobile Telecommunication)-2000, CDMA (Code Division Multiple Access)-2000, W-CDMA (W-Code Division Multiple Access), or Wibro (Wireless Broadband Internet) terminal is applied, and may be installed with a dedicated program (or dedicated application) capable of executing at least one of the above-mentioned influencer SNS information upload unit (210), advertising product information verification unit (220), online voting processing unit (230), influencer advertising model support unit (240), influencer advertising activity proof unit (250), and influencer advertising activity settlement unit (260). It can be implemented.

[0050] The above-mentioned intermediary server (300) can mediate between the recruitment of an influencer by the advertiser terminal (100) and the job search for an advertising model by the influencer terminal (200), and pay the influencer's activity fee with the difference after deducting the intermediary fee from the paid advertising activity fee.

[0051] To this end, the intermediary server (300) may include at least one of an advertising product information registration unit (310), an influencer SNS information registration unit (320), an influencer SNS information provision unit (330), an online voting service provision unit (340), an applicant eligibility screening unit (350), an advertising model classification code management unit (360), an advertising model contract intermediary unit (370), and a cost integration settlement unit (380), as illustrated in FIG. 8.

[0052] The above advertising product information registration unit (310) can register advertising product information uploaded from the advertiser terminal (100) and provide the registered advertising product information to the influencer terminal (200).

[0053] The above influencer SNS information registration unit (320) can register influencer SNS information uploaded from the influencer terminal (200) in the database.

[0054] The above influencer SNS information provision unit (330) can receive an advertising model from the influencer terminal (200) and provide the influencer SNS information to the advertiser terminal (100). That is, when advertising support occurs, it can be provided so that the advertiser terminal (100) that requested the advertising support can verify it, or it can be provided even if there is a separate request from the advertiser.

[0055] The above online voting service provider (340) may provide a URL for conducting online voting and provide an advertising model classification code based on the voting results to the influencer terminal (200). The advertising model classification code according to this embodiment may not only include the judgment of followers or subscribers regarding which advertisement the advertising applicant (influencer) is suitable for, but may also be utilized as unique identification information proving that the applicant satisfies the conditions as an advertising model for a specific product group.

[0056] The above-mentioned applicant eligibility screening unit (350) can screen the applicant eligibility requirements for an influencer advertising model application received from an influencer terminal (200) by verifying the advertising model classification code. That is, if an influencer can apply as an advertising model for a specific advertiser or a specific advertising product but does not enter the advertising model classification code, they may be at a disadvantage in the applicant eligibility screening. Even if multiple advertising applicants (influencers) present the same advertising model classification code, the screening of the advertising applicants can be conducted by secondarily considering the weighting based on the voting results matched with the advertising model classification code.

[0057] The above-mentioned advertising model classification code management unit (360) assigns an advertising model classification code based on the results of the eligibility requirements review of the applicant eligibility requirements of the applicant eligibility requirements review unit (350) and issues it to the influencer terminal (200), and performs an update on the issued advertising model classification code, wherein if at least one of the total number of followers or subscribers, the voting rate of the first rank, or the difference in voting rate between the first and second rank voting results increases as an update criterion, the corresponding advertising model classification code may be updated by assigning a weight to it. As described above, this weight can be used as a secondary basis for judgment during the review when multiple advertising applicants (influencers) present the same advertising model classification code.

[0058] The above advertising model contract brokerage unit (370) can broker an advertising model contract between an advertiser terminal (100) and an influencer terminal (200) based on influencer advertising model information selected through the advertiser terminal.

[0059] The above cost integration settlement unit (380) can settle the influencer's advertising activity costs and brokerage fees based on the advertising activity costs paid through the advertiser terminal (100).

[0060] The intermediary server (300) according to the present embodiment may include program modules that perform various functions by being implemented in software using various forms of languages ​​such as C, C++, Java, Visual Basic, Visual C, etc., and may be implemented using web server programs provided on general server hardware according to operating systems such as DOS, Windows, Linux, Unix, Macintosh, Android, and iOS.

[0061] Such an intermediary server (300) can be connected between an advertiser terminal (100) and an influencer terminal (200) via a network communication system, wherein the network communication system refers to a connection structure capable of exchanging information between each node, and includes, but is not limited to, a 3GPP (3rd Generation Partnership Project) network, an LTE (Long Term Evolution) network, a WIMAX (World Interoperability for Microwave Access) network, the Internet, a LAN (Local Area Network), a Wireless LAN (Wireless Local Area Network), a WAN (Wide Area Network), a PAN (Personal Area Network), a Bluetooth network, a satellite broadcasting network, an analog broadcasting network, a DMB (Digital Multimedia Broadcasting) network, etc.

[0062] The above description is merely one embodiment for implementing a global advertising brokerage system based on influencer support according to the present invention. The present invention is not limited to the above embodiment, and the technical spirit of the present invention extends to the scope in which various modifications can be made by anyone with ordinary knowledge in the field to which the invention belongs, without departing from the gist of the invention as claimed in the following patent claims. Explanation of the symbols

[0063] 1000: A global advertising brokerage system based on influencer support 100: Advertiser's terminal 110: Ad Product Information Upload Section 120: Ad Model Support Information Verification Section 130: Influencer Advertising Model Selection Department 140: Advertising Activity Cost Payment Department 200: Influencer Terminal 210: Influencer Social Media Information Upload Section 220: Advertising Product Information Confirmation Section 230: Online Voting Processing Unit 240: Influencer Advertising Model Support Department 250: Influencer Advertising Activity Proof Documentation 260: Influencer Advertising Activity Settlement Department 300: Intermediary Server 310: Advertising Product Information Register 320: Influencer Social Media Information Register 330: Influencer Social Media Information Provider 340: Online Voting Service Provider 350: Eligibility Review Department 360: Ad Model Classification Code Management Department 370: Advertising Model Contract Brokerage Department 380: Consolidated Expense Settlement Department

Claims

Claim 1 An advertising brokerage system based on influencer support, characterized by comprising: an advertiser terminal that provides advertising product information including missions, selects influencer advertising models for each advertising product based on the influencer's SNS information, and settles advertising activity costs; an influencer terminal that supports influencer advertising models according to the advertising product information and receives settlement of activity costs for product advertising activities and product sales activities when selected as an advertising model; and a brokerage server that mediates between the influencer recruitment of the advertiser terminal and the advertising model job search of the influencer terminal, and pays the influencer's activity costs with the difference after deducting a brokerage fee from the paid advertising activity costs. Claim 2 An advertising brokerage system based on influencer support according to claim 1, wherein the advertiser terminal comprises: an advertising product information upload unit for uploading advertising product information received from an advertiser; an influencer advertising model support information verification unit for receiving and verifying influencer advertising model support information from the brokerage server; an influencer advertising model selection unit for selecting an influencer advertising model based on the provided influencer advertising model support information and requesting advertising model registration; and an advertising activity cost payment unit for paying the advertising activity costs of the selected influencer. Claim 3 In claim 2, the influencer terminal comprises: an influencer SNS information upload unit for uploading influencer SNS information received from an influencer; an advertising product information verification unit for receiving and verifying advertising product information from the intermediary server; an influencer advertising model support unit for receiving at least one of the provided advertising product information and supporting an influencer advertising model for the selected advertising product information; an influencer advertising activity verification unit for proving broadcast information or posts regarding the advertising product as advertising activity materials when selecting an influencer advertising model; and an influencer advertising activity settlement unit for settling costs incurred in the influencer's advertising activities, characterized in that the influencer support-based advertising intermediary system is characterized by including Claim 4 In claim 3, the mediation server comprises: an advertising product information registration unit for registering advertising product information uploaded from the advertiser terminal; an influencer SNS information registration unit for registering influencer SNS information uploaded from the influencer terminal; an influencer SNS information provision unit for receiving an advertising model from the influencer terminal and providing the influencer SNS information to the advertiser terminal; an advertising model contract mediation unit for mediating an advertising model contract between the advertiser terminal and the influencer terminal based on influencer advertising model information selected through the advertiser terminal; and a cost integration settlement unit for settling the influencer's advertising activity costs and brokerage fees based on advertising activity costs paid through the advertiser terminal.

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