Real estate brokerage and local small business advertising platform using digital signage

Abstract

The present invention relates to an advertising platform for real estate agencies and local small business owners utilizing digital signage, which digitizes property listing advertisements of real estate agencies and enables local small business owners to use them as advertising channels. The present invention includes an input unit for a user to input property information or advertising information, a database for storing and managing the input information, an output unit for outputting property information and advertisements through digital signage installed at a real estate agency, and a control unit that controls the entire system and performs functions such as setting the advertising exposure area and time, and determining whether to approve the advertisement.

Description

Technology Field

[0001] The present invention relates to an advertising platform technology utilizing digital signage by digitizing advertisements from real estate agencies. More specifically, the present invention relates to a digital signage advertising platform technology that digitizes and provides real estate listing information, which was previously posted offline by real estate agencies, in real time through digital signage (such as smart TVs or digital display devices), while simultaneously supporting local small business owners in broadcasting advertisements by utilizing the real estate agency's digital signage. Background Technology

[0003] Traditional real estate agencies have primarily provided property listing information offline using paper printouts or printed flyers. This method presented inefficiencies, such as the difficulty of updating information and the need to produce new printed materials whenever a listing changed, which consumed time and costs.

[0004] In addition, since paper advertisements are displayed only in limited spaces, there was a limitation in that buyers or tenants could only check the information by visiting the brokerage office in person.

[0005] Meanwhile, local small business owners are struggling with promotion due to a lack of effective advertising channels. In particular, online advertising is difficult for small business owners to access due to high competition and the burden of advertising costs, while offline advertising faces the problem of limited effectiveness as it is exposed only in specific regions.

[0006] To solve these problems, the present invention provides a digital signage advertising platform that digitizes property advertisements from real estate agencies and enables local small business owners to utilize them as advertising channels.

[0007] By using the platform according to the present invention, real estate agencies can update property listing information in real time by utilizing existing smart TVs or digital displays, and advertisers can broadcast advertisements by selecting digital signage at real estate agencies in their desired areas. Through this, real estate agencies can generate advertising revenue, and small business owners can conduct effective advertising at low cost, thereby overcoming the limitations of existing methods. The problem to be solved

[0009] The objective of the present invention is to provide a digital signage advertising platform that digitizes the property listing advertising methods of real estate agencies, enabling rapid information updates and efficient advertising operations. Through this, real estate agencies can move away from traditional paper-based advertising methods to provide property information in real time using smart TVs or digital displays, and enable the convenient uploading of property photos via mobile devices.

[0010] In addition, another objective of the present invention is to provide a new advertising channel by enabling local small business owners to select a digital signage at a real estate agency in a desired location to broadcast advertisements. Advertisers can directly set the area and time for ad exposure through a web-based management system, and real estate agencies can decide whether to approve the advertisement, thereby ensuring autonomy in media operation.

[0011] In addition, another objective of the present invention is to enable operation using existing smart TVs or set-top boxes without purchasing separate digital signage equipment, thereby allowing both real estate agencies and advertisers to utilize the advertising platform without economic burden. means of solving the problem

[0013] An embodiment of the present invention for achieving the above objective provides an advertising platform for real estate agencies and local small business owners utilizing digital signage, comprising: an input unit that receives property information or advertising information from a user; a database that stores property information or advertising information received from the input unit; an output unit that outputs property information or advertising information through digital signage installed in a real estate agency; and a control unit capable of communicating with the input unit, the database, and the output unit, which analyzes property information received from the input unit and provides it through the digital signage, sets the advertising exposure area and time according to the advertiser's request, outputs the advertisement through the digital signage according to the set conditions, and controls the media owner to determine whether to approve the advertisement. Effects of the invention

[0015] According to the present invention, it is possible to provide the effect of maximizing the advertising efficiency of real estate agencies, expanding advertising opportunities for local small business owners, and ultimately enabling the generation of additional revenue for real estate agencies. Brief explanation of the drawing

[0017] The attached drawings are intended to explain the contents of the present invention in more detail to those skilled in the art, and the technical concept of the present invention is not limited thereto. FIG. 1 is a diagram showing an overview of a real estate brokerage and local small business advertising platform system utilizing digital signage according to the present invention. Specific details for implementing the invention

[0018] Hereinafter, embodiments according to the present invention will be described in detail. Furthermore, terms specifically defined in consideration of the structure and operation of the present invention may vary depending on the intent or convention of the user or operator. The definitions of such terms should be based on the content throughout this specification.

[0019] Furthermore, the concept of the present invention is not limited to the presented embodiments, and those skilled in the art who understand the concept of the present invention may easily implement other embodiments within the scope of the same concept, and it is understood that such embodiments also fall within the scope of the present invention.

[0020] Preferred embodiments of the present invention are described in detail below, but the present invention is not limited or restricted by the embodiments.

[0021] In order to explain the present invention, the operational advantages of the present invention, and the objectives achieved by the implementation of the present invention, preferred embodiments of the present invention are illustrated below and examined with reference thereto.

[0022] First, the terms used in this application are used merely to describe specific embodiments and are not intended to limit the invention; singular expressions may include plural expressions unless the context clearly indicates otherwise. Furthermore, in this application, terms such as "comprising" or "having" are intended to specify the existence of the features, numbers, steps, actions, components, parts, or combinations thereof described in the specification, and should be understood as not precluding the existence or addition of one or more other features, numbers, steps, actions, components, parts, or combinations thereof.

[0023] In describing the present invention, if it is determined that a detailed description of related known components or functions may obscure the essence of the invention, such detailed description is omitted.

[0024] FIG. 1 is a diagram showing an overview of a real estate brokerage and local small business advertising platform system utilizing digital signage according to the present invention.

[0025] The present invention provides an advertising platform for real estate agencies and local small business owners utilizing digital signage, comprising: an input unit for receiving property listing information or advertising information from a user; a database for storing property listing information or advertising information received from the input unit; an output unit for outputting property listing information or advertising information through digital signage installed in a real estate agency; and a control unit capable of communicating with the input unit, the database, and the output unit, analyzing property listing information received from the input unit and providing it through the digital signage, setting an advertising exposure area and time according to an advertiser's request, outputting an advertisement through the digital signage according to set conditions, and controlling the media owner to determine whether to approve the advertisement.

[0026] The advertising platform for real estate agencies and local small business owners utilizing digital signage according to the present invention is composed of an input unit, a database, an output unit, and a control unit, and each component is interconnected to perform the function of providing smooth advertising and property listing information.

[0027] The above input unit includes an interface that allows the user to register property information or advertisement information.

[0028] The above input unit can be implemented through a web-based management system or a mobile application, and supports users in directly uploading property information and advertising content in the form of text, images, videos, etc.

[0029] The above input unit is configured to receive data such as the location, area, price, and type of real estate of a property from a user, convert it into a standardized format, and store it in a database.

[0030] In addition, advertisers can set the ad display region and time, and are provided with the ability to send ad approval requests.

[0031] The above database performs the role of storing and managing property listing information and advertisement information entered from the input section.

[0032] The above database is designed to store property listing information and advertising information in a structured manner to facilitate searching and updating. For example, property listing information may include fields such as property ID, location, price, area, and real estate type, while advertising information may include data such as advertiser ID, advertising content, desired display area, and display time.

[0033] In addition, information such as ad approval status and ad delivery schedules is also stored, enabling the maximization of advertising operational efficiency.

[0034] The above output unit performs the role of outputting property listing information or advertising information through digital signage installed at a real estate agency.

[0035] The above output unit can utilize existing hardware such as smart TVs, digital display devices, and set-top boxes, and is configured to output content in real time by connecting to a central server or cloud-based database via a network without separate additional equipment.

[0036] The above output unit can update listing information at regular intervals and can provide a function to prioritize the display of advertisements at specific times according to the advertiser's settings.

[0037] In addition, the output unit can be designed to split the screen to simultaneously display real estate listing information and advertisements.

[0038] The control unit communicates with the input unit, database, and output unit, and is a component responsible for the overall operation of the system.

[0039] The above control unit analyzes property information input from the input unit, stores it in a database, and controls it to output it in an appropriate manner through digital signage.

[0040] Based on the advertiser's request, it sets the ad display region and time, saves the corresponding setting information to the database, and performs the function of adjusting the output unit so that the ad is displayed at the specified time and location.

[0041] In addition, the control unit transmits an approval request to the media owner (real estate agency operator) so that they can decide whether to approve the advertisement, and manages that only approved advertisements are displayed through the output unit.

[0042] The above control unit can be configured to adjust the exposure frequency of advertisements and set the priority of specific advertisements, thereby maximizing the efficiency of advertising operations.

[0043] Through the system of the present invention, real estate agencies can provide property listing information more quickly and efficiently, and advertisers can broadcast advertisements by utilizing digital signage at real estate agencies in desired locations.

[0044] This enhances the advertising efficiency of real estate agencies, expands advertising opportunities for local small business owners, and ultimately enables the generation of additional revenue for real estate agencies.

[0045] The foregoing description of the present invention is for illustrative purposes only, and those skilled in the art will understand that other specific forms can be easily modified without altering the technical spirit or essential features of the present invention. Therefore, the embodiments described above should be understood as illustrative in all respects and not restrictive.

Claims

Claim 1 An advertising platform for real estate agencies and local small business owners utilizing digital signage, comprising: an input unit for receiving property listing information or advertising information from a user; a database for storing property listing information or advertising information entered from the input unit; an output unit for outputting property listing information or advertising information through digital signage installed in a real estate agency; and a control unit capable of communicating with the input unit, the database, and the output unit, analyzing property listing information entered from the input unit and providing it through the digital signage, setting an advertising exposure area and time according to an advertiser's request, outputting an advertisement through the digital signage according to set conditions, and controlling so that a media owner can decide whether to approve the advertisement.

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