AI-Integrated Augmented Reality Advertisement and Discount Coupon System Linked to QR Codes

Abstract

The present invention relates to a system and method for providing user-customized augmented reality (AR) advertisements and discount coupons by linking QR codes with artificial intelligence (AI). When a user scans a QR code, an AI analysis unit analyzes the user's previous purchase data, preferences, products of interest, or consumption patterns to generate personalized advertising information. An AR advertisement provider displays the advertising information in the AR environment of the user's terminal, and a discount coupon provider provides customized discount coupons for each user based on the results of the AI ​​analysis. Accordingly, users can receive individually customized discount coupons while intuitively experiencing related products or advertising content in the AR environment, and companies can improve consumer satisfaction, purchase conversion potential, and brand loyalty.

Description

Technology Field

[0001] The present invention relates to a system and method for providing user-customized augmented reality (AR) advertisements and discount coupons by utilizing QR codes and artificial intelligence (AI).

[0002] More specifically, the present invention relates to a technology in which, when a user scans a QR code, an AI analyzes the user's previous purchase data, preferences, products of interest, or consumption patterns to generate personalized advertisements, enables the user to intuitively experience related advertisements or products in an AR environment, and provides individually customized discount coupons based on the results of the AI ​​analysis. Background Technology

[0003] Most existing QR code advertisements navigate to a predetermined, fixed ad page when a user scans a QR code. In this method, the same advertisement is easily presented to users who scan the same QR code, making it difficult to provide personalized ads that reflect a user's purchase history, preferences, or product interests.

[0004] Furthermore, conventional discount coupons are often provided in bulk or require specific conditions to be met for use, making it difficult to offer customized promotions that consider individual consumers' product interests or purchasing potential.

[0005] Accordingly, there is a need for a system in which AI analyzes users' interests and consumption patterns via QR code scanning, and provides personalized AR advertisements and discount coupons together based on the analysis results. The problem to be solved

[0006] One objective of the present invention is to provide a system that provides user-customized AR advertisements and discount promotions when a user scans a QR code.

[0007] Another objective of the present invention is to provide a system that provides optimized advertisements and discount coupons through AI analysis immediately upon scanning a QR code.

[0008] Another objective of the present invention is to provide marketing technology that can increase consumer engagement and improve brand loyalty. means of solving the problem

[0009] A QR code-linked AI-based customized AR advertisement and discount coupon provision system (100) according to an embodiment of the present invention for solving the above problem may include: a QR code (110) that a user can scan; a user terminal (120) that scans the QR code (110) and displays an advertisement in an AR environment; a user data storage unit (140) that stores or provides at least one of the user's previous purchase data, preferences, products of interest, or consumption patterns; an AI analysis unit (130) that generates personalized advertisement information by analyzing user-related data stored or provided in the user data storage unit (140); an AR advertisement provision unit (150) that provides an advertisement to the user terminal (120) in an AR environment according to the analysis result of the AI ​​analysis unit (130); and a discount coupon provision unit (160) that provides a customized discount coupon to the user according to the analysis result of the AI ​​analysis unit (130).

[0010] The above user terminal (120) may include a camera unit (121) for capturing or recognizing a QR code (110) and a display unit (122) for displaying an AR advertisement. The above user terminal (120) may be a smartphone, tablet, wearable terminal, or an information processing terminal equipped with a camera and a display unit.

[0011] The AI ​​analysis unit (130) can analyze previous purchase data, preferences, products of interest, or consumption patterns stored or provided in the user data storage unit (140) to produce advertising information suitable for the user.

[0012] The AR advertisement providing unit (150) provides advertisement content viewable in the AR environment of a user terminal (120) based on advertisement information calculated by the AI ​​analysis unit (130). The advertisement content may be displayed so that the user can intuitively experience related products or brands.

[0013] The above discount coupon providing unit (160) generates a user-specific discount coupon based on the analysis results of the above AI analysis unit (130) and provides it to the user. The above discount coupon may be provided together with the AR advertisement or before and after the display of the AR advertisement.

[0014] With the above configuration, AI analysis, personalized ad generation, AR ad display, and personalized discount coupon provision can be performed in conjunction with the scanning of the QR code (110). Effects of the invention

[0015] According to the present invention, consumer satisfaction and purchase conversion potential can be improved through the provision of AI-based customized advertisements.

[0016] According to the present invention, since customized AR advertisements and discount coupons can be provided to users through a single QR code, various promotions and AR advertisements can be effectively operated.

[0017] According to the present invention, discount coupons optimized by brand or user can be provided, which can contribute to securing loyal customers.

[0018] According to the present invention, users can intuitively experience related products or advertising content in an AR environment while simultaneously receiving personalized discount coupons. Brief explanation of the drawing

[0019] FIG. 1 is a block diagram schematically showing the overall configuration of a QR code-linked AI-based customized AR advertisement and discount coupon provision system according to one embodiment of the present invention. FIG. 2 is a flowchart showing the processing flow in which AI analysis, AR advertising provision, and discount coupon provision are performed after scanning a QR code according to an embodiment of the present invention. FIG. 3 is a conceptual diagram showing the data processing configuration when scanning a QR code at a brand store according to one embodiment of the present invention. Specific details for implementing the invention

[0020] Hereinafter, embodiments of the present invention will be described in detail with reference to the attached drawings. The embodiments described below are exemplary forms to aid in understanding the present invention, and the scope of the present invention is not limited to specific embodiments. Each component of the present invention may be implemented in various forms within the scope of performing the function of having an AI analyze user-related data triggered by a QR code scan and providing customized AR advertisements and customized discount coupons to the user based on the analysis results.

[0021] In this specification, the term “QR code” means a code displayed on a store, brand advertisement, or display medium accessible to the user so that the user can scan it using a user terminal (120). The QR code (110) can function as a trigger to initiate an advertising or promotion process, and the act of the user scanning the QR code (110) can act as a trigger to initiate an AI analysis and personalized advertising delivery process.

[0022] In this specification, “user-related data” may include at least one of the user’s previous purchase data, preferences, products of interest, or consumption patterns. The user-related data may be data analyzed by an AI analysis unit (130) to determine personalized advertising information and personalized discount coupons for each user. The present invention is not limited to a specific storage method or collection method of the user-related data, and it is sufficient if the user-related data is available to provide an advertisement or discount coupon suitable for the user after scanning the QR code (110).

[0023] Referring to FIG. 1, a QR code-linked AI-based customized AR advertisement and discount coupon provision system (100) according to one embodiment of the present invention may include a QR code (110), a user terminal (120), an AI analysis unit (130), a user data storage unit (140), an AR advertisement provision unit (150), and a discount coupon provision unit (160). The above components are functionally distinct and may be integrated within a single device or system in actual implementation, or may be distributed and implemented across multiple devices or multiple modules.

[0024] A QR code (110) may be placed in a place or display medium accessible to users. For example, a QR code (110) may be displayed in a brand store, a product display area, an advertisement, a guide sign, or a promotion guide medium. By scanning the QR code (110) using a user terminal (120), a user can initiate an advertisement or promotion procedure corresponding to the QR code (110).

[0025] The user terminal (120) may be an information processing terminal that the user carries or uses. For example, the user terminal (120) may be a smartphone, tablet, wearable terminal, or an information processing terminal equipped with a camera and a display unit. The user terminal (120) may include a camera unit (121) for taking or recognizing a QR code (110) and a display unit (122) for displaying information related to AR advertisements or discount coupons to the user.

[0026] The camera unit (121) can perform the function of photographing or recognizing a QR code (110). When a user positions the user terminal (120) toward the QR code (110), the camera unit (121) recognizes the QR code (110), and the user terminal (120) can process the scanning of the QR code (110) as having been performed. At this time, the scanning of the QR code (110) is not limited to simply moving to a fixed advertisement page, but can lead to a user-customized analysis by the AI ​​analysis unit (130) and a procedure for providing advertisements and coupons based on the analysis results.

[0027] The display unit (122) can display advertising content provided by the AR advertising provider (150) to the user. The display unit (122) can superimpose advertising content onto a screen related to actual video or actual space through the screen of the user terminal (120), or display advertising content in a form that allows the user to intuitively check the advertising content in an AR environment. This allows the user to check related product or brand information in a more experiential way than simply viewing an image or a fixed advertising page.

[0028] The user data storage unit (140) may store or provide user-related data that can be used for analysis by the AI ​​analysis unit (130). The user-related data may be at least one of the user's previous purchase data, preferences, products of interest, or consumption patterns. The user data storage unit (140) is not limited to a specific physical storage device and is sufficient if it performs the function of providing user-related data that the AI ​​analysis unit (130) can refer to in order to determine user-customized advertising information or customized discount coupons.

[0029] Previous purchase data may include information related to products or product families that the user has purchased in the past. For example, previous purchase data may include information related to product families that the user has repeatedly purchased, purchasing trends for specific brands, purchase history for specific products, or past purchasing behavior. Based on this previous purchase data, the AI ​​analysis unit (130) can determine products or advertising targets that the user is likely to be interested in.

[0030] Preferences may include information related to the product, product group, brand, or type of advertisement preferred by the user. Preferences may be used as a criterion for determining suitable advertising content for the user. For example, if the user shows a high preference for a specific product group or a specific brand, the AI ​​analysis unit (130) may generate advertising information that is highly relevant to that product group or brand.

[0031] Products of interest may include products that the user is likely to be interested in, or products that are determined to be relevant in light of the user's purchase history, preferences, or consumption patterns. The AI ​​analysis unit (130) can determine the target of AR advertisements or customized discount coupons to be provided to the user by using information regarding products of interest. Accordingly, the mass provision of advertisements or coupons irrelevant to the user can be reduced, and advertisements and coupons highly relevant to the user's products of interest can be provided.

[0032] Consumption patterns may include a user's purchasing tendencies, interest tendencies by product group, or recurring interest tendencies in specific products. Consumption patterns can be used as a criterion to determine a user's future purchasing potential or to provide advertisements and discount coupons suitable for the user. For example, if the AI ​​analysis unit (130) analyzes a user's consumption pattern and determines that there is high interest in a specific product group, it may provide AR advertisements and discount coupons related to that product group.

[0033] The AI ​​analysis unit (130) can generate personalized advertising information by analyzing user-related data stored in or provided to the user data storage unit (140). The AI ​​analysis unit (130) can determine an advertising target, advertising content, or advertising delivery direction suitable for the user by analyzing one or more of the user's previous purchase data, preferences, products of interest, or consumption patterns. The AI ​​analysis unit (130) of the present invention is not limited to a specific algorithm or a specific analysis method, and is sufficient if it is configured to analyze the relationship between user-related data and the target for advertising or coupon delivery.

[0034] The AI ​​analysis unit (130) can perform analysis of user-related data upon scanning the QR code (110). When a user scans the QR code (110), the AI ​​analysis unit (130) can generate personalized advertising information based on previous purchase data, preferences, products of interest, or consumption patterns related to the user. The analysis can be performed immediately after scanning the QR code (110) and can be carried out in real-time or within a short period of time so that the flow of the user receiving advertisements and coupons is not delayed.

[0035] The personalized advertising information generated by the AI ​​analysis unit (130) may be information for determining the content of the AR advertisement to be provided to the user. For example, the personalized advertising information may include advertisements related to the user's products of interest, product advertisements related to the user's previous purchase history, or brand advertisements related to the user's preferences. The personalized advertising information may be transmitted to the AR advertisement providing unit (150) and displayed in the AR environment of the user terminal (120).

[0036] The AR advertisement providing unit (150) can provide personalized advertisement information to the user terminal (120) based on the analysis results of the AI ​​analysis unit (130). The AR advertisement providing unit (150) enables the user to view advertisement content in an AR environment through the display unit (122) of the user terminal (120). The advertisement content can be displayed in a form that allows the user to intuitively experience or recognize related products or brands.

[0037] The advertising content provided by the AR advertising provider (150) may include product information related to the user's products of interest or previous purchase data. For example, if the user has purchase history or product information of interest regarding a specific product family, the AR advertising provider (150) may provide advertising content of the product family or related brands to the user terminal (120). In this case, the user can view advertisements highly relevant to themselves in an AR environment after scanning the QR code (110).

[0038] The discount coupon providing unit (160) can provide a customized discount coupon to the user based on the analysis results of the AI ​​analysis unit (130). The customized discount coupon may be a discount benefit provided to each user by considering the user's previous purchase data, preferences, products of interest, or consumption patterns. The discount coupon providing unit (160) can provide the customized discount coupon to the user terminal (120) together with the AR advertisement provided by the AR advertisement providing unit (150), or before and after the display of the AR advertisement.

[0039] The discount coupon provider (160) may provide customized discount coupons corresponding to the analysis results of the AI ​​analysis unit (130), rather than providing the same coupon to the user in a uniform manner. For example, if the user's product of interest is determined to be a specific product group, the discount coupon provider (160) may provide the user with a discount coupon related to that product group. In this way, by providing AR advertisements and customized discount coupons in conjunction, the user can receive related discount benefits together after checking the advertisement content.

[0040] Referring to FIG. 2, a processing flow according to one embodiment of the present invention may include a QR code scanning step (S210), a user data analysis step (S220), a personalized advertising information generation step (S230), an AR advertisement provision step (S240), a personalized discount coupon provision step (S250), and an AR advertisement and discount coupon reception step (S260).

[0041] In the QR code scanning step (S210), the user scans the QR code (110) using the camera unit (121) of the user terminal (120). Scanning the QR code (110) may be an action that causes the user terminal (120) to initiate an advertisement or promotion provision procedure. In the above step, the user can enter the customized AR advertisement and discount coupon provision procedure by scanning the QR code (110) without any separate complex procedure.

[0042] In the user data analysis step (S220), the AI ​​analysis unit (130) analyzes user-related data stored in or provided to the user data storage unit (140). The user-related data may include at least one of the user's previous purchase data, preferences, products of interest, or consumption patterns. Based on the user-related data, the AI ​​analysis unit (130) can determine the direction for providing advertisements or coupons suitable for the user.

[0043] In the personalized advertising information generation step (S230), the AI ​​analysis unit (130) generates personalized advertising information based on the analysis results of the user data analysis step (S220). The personalized advertising information may be information intended to advertise products or brands that are highly relevant to the user, and may serve as the basis for advertising content to be provided to the user terminal (120) by the AR advertising provision unit (150).

[0044] In the AR advertisement provision step (S240), the AR advertisement provision unit (150) provides advertisements in the AR environment of the user terminal (120) based on personalized advertisement information generated by the AI ​​analysis unit (130). At this time, the display unit (122) of the user terminal (120) can display advertisement content on a screen related to actual video or actual space, and the user can intuitively check product or brand advertisements that are highly relevant to them.

[0045] In the customized discount coupon provision step (S250), the discount coupon provision unit (160) provides a customized discount coupon to the user based on the analysis results of the AI ​​analysis unit (130). The customized discount coupon may be a discount benefit related to a product related to personalized advertising information or a product of interest to the user. Accordingly, the user may receive a discount coupon related to the advertisement or product of interest along with the AR advertisement while viewing the AR advertisement.

[0046] In the AR advertisement and discount coupon reception step (S260), the user receives an AR advertisement and a customized discount coupon through the user terminal (120). The user can view the AR advertisement through the display unit (122) and view the customized discount coupon through the same user terminal (120). Thus, scanning the QR code (110), AI analysis, providing the AR advertisement, and providing the customized discount coupon can be performed as a single continuous user experience.

[0047] Referring to FIG. 3, according to one embodiment of the present invention, a case in which a user scans a QR code (110) placed in a specific brand store can be described. When the user scans the QR code (110) using a user terminal (120), the AI ​​analysis unit (130) can analyze the user's past purchase history, preferences, products of interest, or consumption patterns based on the user data storage unit (140). As a result, the AR advertisement providing unit (150) can provide advertising content of a product or brand that is highly relevant to the user in an AR environment, and the discount coupon providing unit (160) can provide a customized discount coupon corresponding to the analysis results.

[0048] For example, if a user has a purchase history or information on products of interest regarding a specific brand or product family, the AI ​​analysis unit (130) may determine that an advertisement related to that brand or product family is suitable for the user. In this case, the AR advertisement providing unit (150) may provide advertisements for the relevant product or brand in the AR environment of the user terminal (120), and the discount coupon providing unit (160) may provide customized discount coupons corresponding to the relevant product or brand. With this configuration, the user can simultaneously receive advertisements and discount benefits that are highly relevant to them.

[0049] As another example, even when there is insufficient previous purchase data of the user, the AI ​​analysis unit (130) can determine whether to provide personalized advertising information and personalized discount coupons by analyzing available information among the user's preferences, products of interest, or consumption patterns. That is, the present invention is not necessarily limited to cases where all types of user-related data exist, and can provide AR advertisements and discount coupons suitable for the user by utilizing at least one of previous purchase data, preferences, products of interest, or consumption patterns.

[0050] In the above embodiment, the AI ​​analysis unit (130) is not limited to a specific artificial intelligence algorithm, a specific model structure, or a specific operation method. It is sufficient for the AI ​​analysis unit (130) to be configured to analyze the correlation between user-related data and advertisements or coupons, and to determine advertising information or discount coupons that the user is likely to be interested in. Accordingly, the AI ​​analysis unit (130) can perform the function of determining customized advertisements and discount coupons by analyzing data regarding the user's purchase history, products of interest, preferences, or consumption patterns.

[0051] The system (100) of the present invention does not use the scanning of a QR code (110) merely as a means of accessing an advertising page, but performs the analysis of user data, generation of personalized advertising information, display of AR advertisements, and provision of personalized discount coupons in conjunction. Accordingly, even when the same QR code (110) is scanned, different advertising experiences or discount benefits may be provided depending on the user's purchase history, preferences, products of interest, or consumption patterns.

[0052] The system (100) of the present invention does not provide advertisements and discount coupons to the user as separate procedures, but can provide AR advertisements and customized discount coupons together based on AI analysis results after scanning a QR code (110). Therefore, while the user checks related product or brand advertisements in an AR environment, they can receive discount coupons associated with the advertisement or product of interest simultaneously or sequentially.

[0053] In the present invention, the names of each component are intended to describe their functions and do not limit the actual implementation form. For example, the AI ​​analysis unit (130), user data storage unit (140), AR advertisement providing unit (150), and discount coupon providing unit (160) may be functionally separated and implemented within a single system, or they may be implemented as multiple devices or multiple software modules. However, any implementation form is included within the technical scope of the present invention insofar as it performs the function of providing customized AR advertisements and discount coupons based on AI analysis results triggered by the scanning of a QR code (110).

[0054] In addition, it is sufficient for the user terminal (120) of the present invention to recognize a QR code (110) through a camera unit (121) and display information related to AR advertisements and discount coupons through a display unit (122). The specific type, screen size, display method, or terminal form of the user terminal (120) does not limit the scope of the rights of the present invention.

[0055] The embodiments described above are intended to illustrate the technical concept of the present invention, and the technical concept of the present invention is not limited to the above embodiments. The core of the present invention is that when a user scans a QR code (110), an AI analysis unit (130) analyzes the user's previous purchase data, preferences, products of interest, or consumption patterns, and based on the analysis results, an AR advertisement providing unit (150) provides a customized AR advertisement to the user terminal (120), and a discount coupon providing unit (160) provides a customized discount coupon. Explanation of the symbols

[0056] 100: QR Code-Linked AI-Based Personalized AR Advertising and Discount Coupon Provision System 110: QR code 120: User terminal 121: Camera Department 122: Display unit 130: AI Analysis Department 140: User data storage 150: AR Ad Provider 160: Discount Coupon Provider S210: QR code scanning step S220: User data analysis step S230: Personalized advertising information generation step S240: AR ad delivery stage S250: Customized discount coupon provision step S260: AR Ad and Discount Coupon Reception Step

Claims

Claim 1 A QR code-linked AI-based customized AR advertising and discount coupon provision system comprises: a QR code that a user can scan; a user terminal that scans the QR code and displays an advertisement in an AR environment; an AI analysis unit that generates personalized advertising information by analyzing at least one of the user's previous purchase data, preferences, products of interest, and consumption patterns; an AR advertising provision unit that provides the personalized advertising information to the user terminal in an AR environment according to the analysis result of the AI ​​analysis unit; and a discount coupon provision unit that provides a customized discount coupon to the user according to the analysis result of the AI ​​analysis unit. When the user scans the QR code, the AI ​​analysis unit generates personalized advertising information in real time, and the user terminal is enabled to view the advertisement in an AR environment. The discount coupon provision unit provides a customized discount coupon according to the analysis result of the AI ​​analysis unit. Claim 2 A system according to claim 1, wherein the AI ​​analysis unit analyzes the user's previous purchase data and products of interest to generate personalized advertising information corresponding to related products. Claim 3 A system according to claim 1, wherein the AI ​​analysis unit analyzes the user's preferences or consumption patterns and generates advertising information optimized for each user. Claim 4 A system according to claim 1, wherein the AR advertisement providing unit provides advertising content that enables a user to intuitively experience a related product in an AR environment. Claim 5 A system according to claim 1, wherein the discount coupon providing unit provides an individually customized discount coupon corresponding to the analysis result of the AI ​​analysis unit to the user terminal. Claim 6 A system according to claim 1, wherein the QR code is placed in a specific brand store, and the AI ​​analysis unit analyzes the user's past purchase history to provide AR advertisements for related products and individually customized discount coupons. Claim 7 A system according to claim 1, wherein the user terminal comprises a camera unit for capturing or recognizing the QR code and a display unit for displaying an advertisement in the AR environment. Claim 8 A system according to claim 1, characterized in that the system further comprises a user data storage unit that stores the user's previous purchase data, preferences, products of interest, or consumption patterns. Claim 9 A method for providing personalized AR advertisements and discount coupons based on AI linked to a QR code, comprising: a step in which a user scans a QR code; a step in which an AI analysis unit analyzes at least one of the user's previous purchase data, preferences, products of interest, and consumption patterns; a step in which personalized advertisement information is generated according to the analysis result of the AI ​​analysis unit; a step in which the personalized advertisement information is displayed in an AR environment of a user terminal; and a step in which a personalized discount coupon is provided to the user according to the analysis result of the AI ​​analysis unit. Claim 10 A method according to claim 9, wherein the step of the user scanning a QR code includes the step of scanning a QR code placed in a specific brand store, and the step of generating personalized advertising information includes the step of generating AR advertising information for related products based on the user's past purchase history or products of interest.

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