Delivery platform system and operation method for carbon zero and advertising

Abstract

The present invention relates to a delivery platform system for realizing carbon neutrality and advertising. More specifically, the delivery platform system comprises a platform server that pays points to a delivery person who delivers using a sustainable means of transportation, including walking and bicycles. The platform server is characterized by the following components: a data analysis module that collects location information and sensor data from a delivery person's device and analyzes delivery data including travel distance, travel time, and information on the means of transportation; a carbon reduction amount estimation module that calculates the amount of carbon reduced by using the sustainable means of transportation by comparing it with the carbon emissions expected when using a vehicle using the delivery data; an advertising effect analysis module that collects advertising data displayed through a display-type bag used by the delivery person and quantifies the advertising effect; and a point payment module that pays points to the delivery person according to the carbon reduction amount calculated by the carbon reduction amount estimation module and the advertising effect data calculated by the advertising effect analysis module. Furthermore, the present invention relates to a method for operating a delivery platform for realizing carbon neutrality and advertising, and more specifically, as a method for operating a delivery platform, each step is performed on a platform server that pays points to a delivery person who delivers using a sustainable means of transportation including walking and bicycles, and is characterized by comprising: (1) a data analysis step that collects location information and sensor data from a delivery person device and analyzes delivery data including travel distance, travel time, and information on the means of transportation; (2) a carbon reduction amount estimation step that calculates the amount of carbon reduced by using the sustainable means of transportation by comparing it with the carbon emissions expected when using a vehicle using the delivery data; (3) an advertising effect analysis step that collects advertising data displayed through a display-type bag used by the delivery person and quantifies the advertising effect; and (4) a point payment step that pays points to the delivery person according to the carbon reduction amount calculated in the carbon reduction amount estimation step and the advertising effect data calculated in the advertising effect analysis step. According to the delivery platform system and operation method for realizing carbon neutrality and advertising proposed in the present invention, the amount of carbon reduction resulting from delivery using sustainable means of transportation is estimated using delivery data analyzed from data collected from a delivery device, the effect of an advertisement displayed through a display-type bag used by the delivery person is quantified, and points are awarded to the delivery person based on the amount of carbon reduction and the effect of the advertisement, thereby encouraging the delivery person to deliver using sustainable means of transportation, simultaneously realizing environmental protection and economic benefits, and expanding the environmental contribution of the delivery industry. In addition, according to the delivery platform system and operation method for realizing carbon neutrality and advertising proposed in the present invention, by providing points based on carbon reduction and advertising effects to consumers as well as delivery personnel, economic benefits resulting from the use of sustainable means of transportation can be distributed to stakeholders, and advertisers can check the effectiveness of advertisements using display bags used by delivery personnel in real time, thereby enabling accurate measurement and analysis of advertising effects.

Description

Technology Field

[0001] The present invention relates to a delivery platform system and a method of operation, and more specifically, to a delivery platform system and a method of operation for realizing carbon neutrality and advertising. Background Technology

[0002] The content described in this section merely provides background information regarding an embodiment of the present invention and does not constitute prior art.

[0004] Carbon neutrality is a core challenge for modern industry, and the logistics and delivery industries play a significant role in environmental protection due to their carbon emissions. Since the pandemic, the scope of delivery and shipping has expanded significantly to include groceries, food, and beverages, and during meal times, one can frequently spot vehicles and motorcycles picking up and delivering food on the roads. Consequently, the carbon emissions generated by the delivery of various goods are substantial.

[0006] However, existing delivery platforms are failing to provide systems that reduce carbon emissions during the delivery process or allow delivery personnel and consumers to tangibly experience the benefits of contributing to the environment. Therefore, there is an urgent need to develop technologies that can resolve these issues and contribute to carbon reduction.

[0008] Meanwhile, prior art related to the present invention has been disclosed in Public Patent No. 10-2024-0041673 (Title of invention: Method for calculating carbon emission reduction amount according to operation of electric vehicle, service server and computer-readable medium for performing the same, Date of publication: April 1, 2024).

[0010] The aforementioned background technology is technical information that the inventor possessed for the derivation of the present invention or acquired during the process of deriving the present invention, and it cannot be considered as publicly known technology disclosed to the general public prior to the filing of the present invention. The problem to be solved

[0011] The present invention is proposed to solve the aforementioned problems of previously proposed methods, and aims to provide a delivery platform system and operation method for carbon neutrality realization and advertising that can simultaneously realize environmental protection and economic benefits and expand the environmental contribution of the delivery industry by estimating the amount of carbon reduction resulting from delivery using sustainable means of transportation by analyzing delivery data collected from a delivery device, quantifying the effect of advertisements displayed through a display-type bag used by the delivery person, and awarding points to the delivery person based on the amount of carbon reduction and the effect of the advertisement.

[0013] In addition, another objective of the present invention is to provide a delivery platform system and operation method for realizing carbon neutrality and advertising, which can distribute economic benefits resulting from the use of sustainable means of transportation to stakeholders by providing points based on carbon reduction and advertising effects to both delivery personnel and consumers, and allows advertisers to verify the effectiveness of advertisements using display bags used by delivery personnel in real time, thereby enabling accurate measurement and analysis of advertising effects.

[0015] However, the technical problem that the present invention aims to solve is not limited to the technical problem described above, and other technical problems may exist. It goes without saying that objectives or effects that can be understood from the means of solving the problem or the embodiments, even if not explicitly mentioned, are also included. means of solving the problem

[0016] A delivery platform system for realizing carbon neutrality and advertising according to the features of the present invention for achieving the above-mentioned purpose,

[0017] As a delivery platform system,

[0018] It includes a platform server that awards points to delivery personnel who deliver using sustainable means of transportation, including walking and cycling, and

[0019] The above platform server is,

[0020] A data analysis module that collects location information and sensor data from a delivery device and analyzes delivery data including travel distance, travel time, and means of transportation information;

[0021] A carbon reduction estimation module that calculates the amount of carbon reduced by using the sustainable means of transportation by comparing it with the expected carbon emissions when using a vehicle using the delivery data above;

[0022] An advertising effect analysis module that collects advertising data displayed through a display-type bag used by the above delivery person and quantifies advertising effects; and

[0023] The configuration is characterized by including a point payment module that pays points to the delivery person based on the carbon reduction amount calculated by the carbon reduction amount estimation module and the advertising effect data calculated by the advertising effect analysis module.

[0025] Preferably, the sensor data is,

[0026] It may include at least one of attitude data measured by the IMU sensor of the delivery device and image data captured by the camera.

[0028] Preferably, the data analysis module is,

[0029] The means of transportation used by the delivery person can be automatically analyzed from the above location information and sensor data.

[0031] More preferably, the carbon reduction estimation module is,

[0032] The carbon reduction amount calculated above can be matched with the means of transportation automatically analyzed by the data analysis module to store and analyze the carbon reduction amount for each means of transportation.

[0034] Even more preferably, the point payment module above,

[0035] Weights can be assigned to each mode of transportation using the carbon reduction amount for each mode of transportation mentioned above, and points can be distributed differentially based on the mode of transportation used by the delivery person using the weights for each mode of transportation mentioned above.

[0037] Preferably, the above advertising effect analysis module is,

[0038] By utilizing the exposure frequency of the above advertisement and the delivery data, the advertising effect for each of the above advertisement data can be quantified.

[0040] Preferably, the point payment module is,

[0041] Points may be awarded to the aforementioned consumer based on carbon reduction and advertising effects generated by delivery in response to the consumer's order.

[0043] Preferably, the platform server is,

[0044] It may further include a blockchain-based trading module that allows the above points to be converted into blockchain-based stablecoins or carbon emission rights for trading.

[0046] A method for operating a delivery platform for realizing carbon neutrality and advertising according to the features of the present invention for achieving the above-mentioned purpose is,

[0047] As a method of operating a delivery platform,

[0048] Each step is performed on a platform server that awards points to delivery personnel who deliver using sustainable means of transportation, including walking and cycling, and

[0049] (1) A data analysis step of collecting location information and sensor data from a delivery device and analyzing delivery data including distance traveled, travel time, and means of transport information;

[0050] (2) A carbon reduction estimation step that calculates the amount of carbon reduced by using the sustainable means of transportation by comparing it with the expected carbon emissions when using the vehicle using the delivery data above;

[0051] (3) An advertising effect analysis step for collecting advertising data displayed through a display-type bag used by the delivery person and quantifying the advertising effect; and

[0052] (4) The compositional feature includes a point payment step in which points are paid to the delivery person according to the carbon reduction amount calculated in the carbon reduction amount estimation step and the advertising effect data calculated in the advertising effect analysis step.

[0054] Preferably, the sensor data is,

[0055] It may include at least one of attitude data measured by the IMU sensor of the delivery device and image data captured by the camera.

[0057] Preferably, in the data analysis step above,

[0058] The means of transportation used by the delivery person can be automatically analyzed from the above location information and sensor data.

[0060] More preferably, in the carbon reduction amount estimation step,

[0061] The carbon reduction amount calculated above can be matched with the means of transportation automatically analyzed in the data analysis step to store and analyze the carbon reduction amount for each means of transportation.

[0063] Even more preferably, in the above point payment step,

[0064] Weights can be assigned to each mode of transportation using the carbon reduction amount for each mode of transportation mentioned above, and points can be distributed differentially based on the mode of transportation used by the delivery person using the weights for each mode of transportation mentioned above.

[0066] Preferably, in the above advertising effect analysis step,

[0067] By utilizing the exposure frequency of the above advertisement and the delivery data, the advertising effect for each of the above advertisement data can be quantified.

[0069] Preferably, in the above point payment step,

[0070] Points may be awarded to the aforementioned consumer based on carbon reduction and advertising effects generated by delivery in response to the consumer's order.

[0072] Preferably, after the above point payment step,

[0073] (5) The above points may further include a blockchain-based trading step that allows them to be converted into blockchain-based stablecoins or carbon emission rights for trading. Effects of the invention

[0074] According to the delivery platform system and operation method for realizing carbon neutrality and advertising proposed in the present invention, the amount of carbon reduction resulting from delivery using sustainable means of transportation is estimated using delivery data analyzed from data collected from a delivery device, the effect of an advertisement displayed through a display-type bag used by the delivery person is quantified, and points are awarded to the delivery person based on the amount of carbon reduction and the effect of the advertisement, thereby encouraging the delivery person to deliver using sustainable means of transportation, simultaneously realizing environmental protection and economic benefits, and expanding the environmental contribution of the delivery industry.

[0076] In addition, according to the delivery platform system and operation method for realizing carbon neutrality and advertising proposed in the present invention, by providing points based on carbon reduction and advertising effects to consumers as well as delivery personnel, economic benefits resulting from the use of sustainable means of transportation can be distributed to stakeholders, and advertisers can check the effectiveness of advertisements using display bags used by delivery personnel in real time, thereby enabling accurate measurement and analysis of advertising effects.

[0078] Furthermore, the various and beneficial advantages and effects of the present invention are not limited to those described above and may be more easily understood in the process of explaining specific embodiments of the present invention. Brief explanation of the drawing

[0079] FIG. 1 is a diagram illustrating the configuration of a delivery platform system for carbon neutrality realization and advertising according to an embodiment of the present invention. FIGS. 2 and 3 are drawings illustrating, for example, a display-type bag used by a delivery person in a delivery platform system for carbon neutrality realization and advertising according to an embodiment of the present invention. FIG. 4 is a diagram illustrating the detailed configuration of a platform server in a delivery platform system for carbon neutrality realization and advertising according to an embodiment of the present invention. FIG. 5 is a diagram illustrating a data analysis module of a platform server in a delivery platform system for carbon neutrality realization and advertising according to an embodiment of the present invention. FIG. 6 is a diagram illustrating a carbon reduction amount estimation module of a platform server in a delivery platform system for carbon neutrality realization and advertising according to an embodiment of the present invention. FIG. 7 is a diagram illustrating an advertising effect analysis module of a platform server in a delivery platform system for carbon neutrality realization and advertising according to an embodiment of the present invention. FIG. 8 is a drawing illustrating a point payment module of a platform server in a delivery platform system for carbon neutrality realization and advertising according to an embodiment of the present invention. FIG. 9 is a diagram illustrating the flow of a delivery platform operation method for realizing carbon neutrality and advertising according to an embodiment of the present invention. FIG. 10 is a diagram illustrating a flow including step S140 further in a method for operating a delivery platform for carbon neutrality realization and advertising according to an embodiment of the present invention. Specific details for implementing the invention

[0080] Embodiments of the present invention are described below with reference to the attached drawings so that those skilled in the art can easily implement the invention. However, the present invention may be embodied in various different forms and is not limited to the embodiments described herein. Furthermore, in order to clearly explain the present invention in the drawings, parts unrelated to the explanation have been omitted, and similar parts throughout the specification are denoted by similar reference numerals.

[0082] Throughout the specification, when a part is described as being "connected" to another part, this includes not only cases where they are "directly connected," but also cases where they are "indirectly connected" with other elements interposed between them. Furthermore, terms such as "include," "have," or "have" described below should be interpreted as indicating the existence of the features, numbers, steps, actions, components, parts, or combinations thereof described in the specification, and should be understood as not precluding the existence or addition of one or more other features, numbers, steps, actions, components, parts, or combinations thereof. Additionally, singular expressions used in the present invention include plural expressions unless the context clearly indicates otherwise.

[0084] In addition, each component, process, procedure, or method included in each embodiment of the present invention may be shared within a scope that is not technically contradictory to one another.

[0086] Additionally, terms such as “…part,” “…unit,” and “module” described in the specification refer to a unit that processes at least one function or operation, and this may be implemented in hardware, software, or a combination of hardware and software.

[0088] In addition, some of the operations or functions described as being performed by a terminal, device, or device in the present invention may instead be performed by a server connected to said terminal, device, or device. Likewise, some of the operations or functions described as being performed by a server may also be performed by a terminal, device, or device connected to said server.

[0090] In particular, the means for executing the system according to each embodiment of the present invention may be an application or a web server, and the terminal, which is the means for reading the recording medium on which the application or web server is recorded, may include not only general PCs such as general desktops or laptops, but also mobile terminals such as smartphones and tablet PCs.

[0092] The following examples are detailed descriptions to aid in understanding the present invention and are not intended to limit the scope of the present invention. Accordingly, inventions within the same scope that perform the same function as the present invention will also fall within the scope of the present invention.

[0094] Hereinafter, embodiments of the present invention will be described in detail with reference to the attached drawings.

[0096] FIG. 1 is a diagram illustrating the configuration of a delivery platform system for carbon neutrality realization and advertising according to an embodiment of the present invention. As shown in FIG. 1, the delivery platform system for carbon neutrality realization and advertising according to an embodiment of the present invention may be configured to include a platform server (100) and may further include a delivery device (200) and a consumer device (300).

[0098] In other words, the present invention relates to a delivery platform that provides points to a delivery person who delivers goods using a sustainable means of transportation (walking, bicycle, etc.). When a delivery person reduces carbon emissions through an eco-friendly means of transportation and maximizes advertising effects through a display-type bag (220), mileage or points are awarded based on this, thereby providing economic and environmental benefits to various stakeholders, such as delivery persons, consumers, advertisers, and companies. Here, the sustainable means of transportation may be a means of transportation with no or low carbon emissions, such as walking, bicycles, or electric bicycles.

[0100] Hereinafter, with reference to FIG. 1, each component of a delivery platform system for carbon neutrality realization and advertising according to an embodiment of the present invention will be described in detail.

[0102] The platform server (100) can award points to delivery personnel who deliver using sustainable means of transportation, including walking and bicycles. The platform server (100) operates a delivery platform that connects delivery personnel, i.e., delivery personnel who intend to deliver goods, with consumers who intend to purchase goods and receive delivery, and can settle the delivery fee when the delivery personnel complete the delivery to the consumers. Additionally, the platform server (100) can award points to delivery personnel and consumers by estimating the degree of contribution to carbon neutrality based on the means of transportation used by the delivery personnel for delivery. The detailed configuration of the platform server (100) will be explained in detail later with reference to FIG. 4.

[0104] The delivery device (200) is an electronic device used by a delivery person and may be a portable terminal as shown in FIG. 1, and may include a display-type bag that stores delivery goods and displays advertisements on its exterior. At this time, the delivery device (200) may be equipped with a GPS module, an IMU sensor, a camera, an IoT sensor, etc., to sense location information and various sensor data. Here, the sensor data is data for analyzing the delivery person's travel distance, travel time, means of transportation, etc., and the delivery device (200) can be implemented in various forms if the sensor data can be collected and provided to the platform server (100).

[0106] FIGS. 2 and 3 illustrate, for example, a display-type bag (220) used by a delivery person in a delivery platform system for realizing carbon neutrality and advertising according to an embodiment of the present invention. The display-type bag (220) may be installed on a bicycle, etc., as shown in FIG. 2, or may be in a form that can be carried by a delivery person as shown in FIG. 3. A display panel may be mounted on the outer wall of the display-type bag (220) as shown in FIGS. 2 and 3 to display advertising content. At this time, the display-type bag (220) is waterproof and dustproof so that advertisements can be safely displayed in various environments. This display-type bag (220) may include its own communication module to receive and display advertisements from an advertising platform, but it may also receive and display advertisements from a delivery person's mobile terminal connected via short-range wireless communication, etc. As such, since the delivery person puts delivery goods into the display-type bag (220) and moves to the consumer, the advertisements displayed on the display-type bag (220) may be exposed to others while moving. In a delivery platform system for carbon neutrality realization and advertising according to one embodiment of the present invention, the effect of such advertising can be calculated and used as a basis for calculating points to be paid to the delivery person.

[0108] The consumer device (300) is an electronic device used by the consumer and can use a delivery platform operated by the platform server (100) through a network. The consumer can choose delivery using sustainable means of transportation on the delivery platform, receive points for such sustainable delivery, and can accumulate, verify, and use the points.

[0110] Meanwhile, the electronic device may include at least one of a smartphone, a tablet PC (personal computer), a mobile phone, a video phone, an e-book reader, a desktop PC, a laptop PC, a netbook computer, a workstation, a server, a PDA (personal digital assistant), a media box, a game console, an electronic dictionary, or a wearable device, and the wearable device may include at least one of an accessory type (e.g., a watch, a ring, a bracelet, an anklet, a necklace, glasses, a contact lens, or a head-mounted device (HMD), a fabric or clothing integrated type (e.g., electronic clothing), a body-attached type (e.g., a skin pad or a tattoo), or a bio-implantable circuit. In various embodiments, the electronic device is not limited to the devices described above and may be a combination of two or more of the various devices described above.

[0112] FIG. 4 is a diagram illustrating the detailed configuration of a platform server (100) in a delivery platform system for carbon neutrality realization and advertising according to an embodiment of the present invention. As shown in FIG. 4, the platform server (100) of the delivery platform system for carbon neutrality realization and advertising according to an embodiment of the present invention may be configured to include a data analysis module (110), a carbon reduction amount estimation module (120), an advertising effect analysis module (130), and a point payment module (140), and may further include a blockchain-based transaction module (150).

[0114] The data analysis module (110) can collect location information and sensor data from the delivery device (200) and analyze delivery data including travel distance, travel time, and means of transportation information. Here, the sensor data may include at least one of attitude data measured by the IMU sensor of the delivery device (200) and image data captured by the camera. The data analysis module (110) can automatically analyze the means of transportation used by the delivery person from the location information and sensor data.

[0116] FIG. 5 is a diagram illustrating a data analysis module (110) of a platform server (100) in a delivery platform system for carbon neutrality realization and advertising according to an embodiment of the present invention. As shown in FIG. 5, in a delivery platform system for carbon neutrality realization and advertising according to an embodiment of the present invention, the data analysis module (110) receives location information and sensor data from a delivery device (200) including a delivery person's mobile terminal (210) or a display-type bag (220), analyzes the data, and can generate delivery data including distance traveled, travel time, travel path, means of travel, etc.

[0118] That is, location information and sensor data are data for analyzing the delivery person's travel distance, travel time, and means of transportation, and the data analysis module (110) can analyze delivery data using GPS location information and IoT sensor data. For example, it can receive GPS location information and posture data from an IMU sensor from the delivery person's mobile terminal (210) and analyze what the means of transportation is, such as walking or cycling, based on the delivery person's movement speed and movement characteristics. In addition, it can receive video data from a camera installed in a display-type bag (220) used during delivery and analyze the means of transportation based on the video's shaking characteristics and movement speed.

[0120] The carbon reduction amount estimation module (120) can calculate the amount of carbon reduced by using a sustainable means of transportation by comparing it with the expected carbon emissions when using a vehicle using delivery data. FIG. 6 is a diagram illustrating the carbon reduction amount estimation module (120) of the platform server (100) in a delivery platform system for carbon neutrality realization and advertising according to an embodiment of the present invention. As shown in FIG. 6, the carbon reduction amount estimation module (120) of the delivery platform system for carbon neutrality realization and advertising according to an embodiment of the present invention can estimate the amount of carbon emissions reduced during the process of a delivery person using a sustainable means of transportation, such as walking or a bicycle, by using delivery data such as travel distance, travel time, and means of transportation analyzed by the data analysis module (110). At this time, the amount of carbon reduced can be calculated by comparing it with the expected carbon emissions when traveling the same travel distance and travel time by vehicle.

[0122] Additionally, the carbon reduction amount estimation module (120) can match the calculated carbon reduction amount with the means of transportation automatically analyzed by the data analysis module (110) to store and analyze the carbon reduction amount for each means of transportation. That is, the carbon reduction amount estimation module (120) can store and analyze carbon reduction data, which has accumulated and stored the carbon reduction amount calculated for each means of transportation, on a cloud server to analyze the carbon reduction amount for each means of transportation.

[0124] The advertising effect analysis module (130) can collect advertising data displayed through a display-type bag (220) used by a delivery person and quantify the advertising effect. FIG. 7 is a diagram illustrating the advertising effect analysis module (130) of the platform server (100) in a delivery platform system for carbon neutrality realization and advertising according to an embodiment of the present invention. As shown in FIG. 7, the advertising effect analysis module (130) of the delivery platform system for carbon neutrality realization and advertising according to an embodiment of the present invention can receive information on advertising data displayed through a display-type bag (220) and measure the advertising exposure effect. At this time, the advertising data can be received from a display-type bag (220) equipped with a communication module, a delivery person's mobile terminal (210), an advertising platform, etc., and may include the advertisement displayed on the display-type bag (220) and the exposure time, etc.

[0126] More specifically, the advertising effect analysis module (130) can quantify the advertising effect for each advertising data by using the exposure frequency of the advertisement and delivery data. That is, the advertising effect for each advertising data can be measured by using information such as the exposure time and exposure frequency during which a specific advertisement is displayed on a display-type bag (220), and the distance traveled, time of travel, and travel route based on delivery data. Here, the advertising effect can be precisely calculated using an algorithm that includes Impressions, Click-Through Rate (CTR), Cost Per Action (CPA), and Return on Investment (ROI).

[0128] According to an embodiment, the advertising effect analysis module (130) can calculate the advertising effect by further utilizing local commercial area data and reflecting weights based on the delivery person's travel time and local commercial areas along the travel route. That is, delivery data including the delivery person's travel route, travel distance, and travel time, and local commercial area data (population density, economic revitalization indicators) are reflected as weights, but the weights can be applied differently depending on the means of transportation used by the delivery person. At this time, the advertising effect can be calculated based on the travel route and time of day in conjunction with the characteristics of the commercial area by region.

[0130] Meanwhile, the advertising effect analysis module (130) can generate an ROI report using the calculated advertising effect and provide it to the advertiser. By measuring the advertising effect and providing the report, the advertiser's ROI can be maximized.

[0132] The point payment module (140) can pay points to the delivery person based on the carbon reduction amount calculated by the carbon reduction amount estimation module (120) and the advertising effect data calculated by the advertising effect analysis module (130). That is, mileage or points can be accumulated for the delivery person by integrating the reduced carbon emissions and advertising effect data.

[0134] FIG. 8 is a diagram illustrating a point payment module (140) of a platform server (100) in a delivery platform system for carbon neutrality realization and advertising according to an embodiment of the present invention. As shown in FIG. 8, the point payment module (140) of the delivery platform system for carbon neutrality realization and advertising according to an embodiment of the present invention can pay points to the delivery person by integrating carbon reduction amount and advertising effect data, and can also pay points to the consumer based on carbon reduction and advertising effect generated by delivery in response to the consumer's order. Accordingly, stakeholders including delivery persons and consumers can verify carbon reduction effects and advertising effects through the platform and receive rewards based on these effects, thereby promoting the use of sustainable means of transportation.

[0136] Additionally, the point payment module (140) can assign weights to each mode of transportation using the carbon reduction amount for each mode of transportation, and can pay points differentially according to the mode of transportation used by the delivery person using the weights for each mode of transportation. That is, by assigning weights to each mode of transportation using the carbon reduction amount for each mode of transportation analyzed by the carbon reduction amount estimation module (120), and differentiating the points paid to the delivery person and the consumer according to these weights, it is possible to induce the use of a mode of transportation with excellent carbon reduction effects.

[0138] The points issued by the point payment module (140) can be converted into cash by the delivery person, and can be used by the consumer for things such as discounts on delivery fees. In addition, through the blockchain-based transaction module (150) described in detail below, they can be linked to carbon emission rights trading or converted into blockchain-based coins for use.

[0140] The blockchain-based transaction module (150) can support converting points into blockchain-based stablecoins or carbon emission rights for trading. That is, the blockchain-based transaction module (150) is linked to a global blockchain network to convert points into blockchain-based coins for use in business-to-business (B2B) transactions, peer-to-peer (P2P) transactions, and payments within delivery platforms, and supports stable exchange with real currency through stablecoins, and enables conversion trading into carbon emission rights.

[0142] A delivery platform system for realizing carbon neutrality and advertising according to one embodiment of the present invention can distribute benefits among stakeholder groups by providing points to delivery personnel and consumers based on carbon reduction amounts and advertising effect data, and enabling transactions through a blockchain network. That is, delivery personnel can obtain direct rewards based on environmental contribution and advertising effect, and consumers can check the carbon reduction effect and advertising contribution based on their delivery requests and receive additional points. Advertisers can report real-time advertising effects and strengthen brand value through a display bag (220), and companies can purchase carbon emission rights using carbon reduction data and improve their corporate image.

[0144] FIG. 9 is a diagram illustrating the flow of a delivery platform operation method for realizing carbon neutrality and advertising according to an embodiment of the present invention. As illustrated in FIG. 9, the delivery platform operation method for realizing carbon neutrality and advertising according to an embodiment of the present invention comprises, wherein each step is performed in a platform server (100) that pays points to a delivery person who delivers using a sustainable means of transportation including walking and bicycles; a data analysis step (S110) that collects location information and sensor data from a delivery person device (200) and analyzes delivery data including travel distance, travel time, and means of transportation information; a carbon reduction amount estimation step (S120) that calculates the amount of carbon reduced by using a sustainable means of transportation by comparing it with the expected carbon emissions when using a vehicle using the delivery data; and an advertising effect analysis step (S130) that collects advertising data displayed through a display-type bag (220) used by the delivery person and quantifies the advertising effect. It can be implemented by including a point payment step (S140) that pays points to the delivery person based on the carbon reduction amount calculated in the carbon reduction amount estimation step (S120) and the advertising effect data calculated in the advertising effect analysis step (S130).

[0146] FIG. 10 is a diagram illustrating a flow including step S140 further in a method for operating a delivery platform for realizing carbon neutrality and advertising according to an embodiment of the present invention. As illustrated in FIG. 10, the method for operating a delivery platform for realizing carbon neutrality and advertising according to an embodiment of the present invention may be implemented by further including a blockchain-based transaction step (S150) after the point payment step (S140), in which points can be converted into a blockchain-based stable coin or carbon emission rights and traded.

[0148] Since the details regarding each step have been sufficiently explained above in relation to the delivery platform system for carbon neutrality realization and advertising according to one embodiment of the present invention, a detailed description will be omitted.

[0150] As described above, according to the delivery platform system and operation method for realizing carbon neutrality and advertising proposed in the present invention, the amount of carbon reduction resulting from delivery using a sustainable means of transportation is estimated using delivery data analyzed from data collected from a delivery device (200), the effect of an advertisement displayed through a display-type bag (220) used by the delivery person is quantified, and points are awarded to the delivery person according to the amount of carbon reduction and the advertising effect, thereby encouraging the delivery person to deliver using a sustainable means of transportation, simultaneously realizing environmental protection and economic benefits, and expanding the environmental contribution of the delivery industry. Furthermore, according to the present invention, by awarding points based on carbon reduction and advertising effect not only to the delivery person but also to consumers, economic benefits resulting from the use of a sustainable means of transportation can be distributed to stakeholders, and advertisers can check the effect of the advertisement using the display-type bag (220) used by the delivery person in real time, thereby accurately measuring and analyzing the advertising effect.

[0152] Meanwhile, the present invention is characterized by providing a computer program stored on a computer-readable recording medium to perform operations implemented by various communication terminals. For example, a computer-readable medium may include magnetic media such as a hard disk, a floppy disk, and a magnetic tape; optical recording media such as a CD-ROM and a DVD; magneto-optical media such as a floptical disk; and hardware devices specifically configured to store and execute program instructions such as ROM, RAM, and flash memory.

[0154] Such a computer-readable medium may include program instructions, data files, data structures, etc., either individually or in combination. In this case, the program instructions recorded on the computer-readable medium may be those specifically designed and configured to implement the present invention, or they may be those known and available to those skilled in the art of computer software. For example, they may include not only machine code, such as that generated by a compiler, but also high-level language code that can be executed by a computer using an interpreter, etc.

[0156] The foregoing description of the present invention is for illustrative purposes only, and those skilled in the art will understand that other specific forms can be easily modified without altering the technical spirit or essential features of the present invention. Therefore, the embodiments described above should be understood as illustrative in all respects and not restrictive. For example, each component described as a single unit may be implemented in a distributed manner, and components described as distributed may likewise be implemented in a combined form.

[0158] The scope of the present invention is defined by the claims set forth below rather than by the detailed description above, and all modifications or variations derived from the meaning and scope of the claims and equivalent concepts thereof should be interpreted as being included within the scope of the present invention. Explanation of the symbols

[0159] 100: Platform Server 110: Data Analysis Module 120: Carbon Reduction Estimation Module 130: Advertising Effectiveness Analysis Module 140: Point Payment Module 150: Blockchain-based transaction module 200: Delivery Device 210: Deliveryman's mobile terminal 220: Display type bag 300: Consumer Devices S110: Data analysis step S120: Carbon reduction estimation step S130: Advertising Effectiveness Analysis Step S140: Point Payment Step S150: Blockchain-based transaction steps

Claims

Claim 1 A delivery platform system for carbon neutrality realization and advertising, comprising a platform server (100) that pays points to a delivery person who delivers using a sustainable means of transportation including walking and bicycles, wherein the platform server (100) includes: a data analysis module (110) that collects location information and sensor data from a delivery person device (200) and analyzes delivery data including travel distance, travel time, and means of transportation information; a carbon reduction amount estimation module (120) that calculates the amount of carbon reduced by using the sustainable means of transportation by comparing it with the expected carbon emissions when using a vehicle using the delivery data; an advertising effect analysis module (130) that collects advertising data displayed through a display-type bag (220) used by the delivery person and quantifies the advertising effect; and a point payment module (140) that pays points to the delivery person according to the amount of carbon reduction calculated by the carbon reduction amount estimation module (120) and the advertising effect data calculated by the advertising effect analysis module (130). Claim 2 A delivery platform system for carbon neutrality realization and advertising, wherein, in claim 1, the sensor data comprises at least one of attitude data measured by an IMU sensor of the delivery device (200) and image data captured by a camera. Claim 3 A delivery platform system for carbon neutrality realization and advertising, wherein, in claim 1, the data analysis module (110) automatically analyzes the means of transportation used by the delivery person from the location information and sensor data. Claim 4 A delivery platform system for carbon neutrality realization and advertising, wherein, in paragraph 3, the carbon reduction amount estimation module (120) matches the calculated carbon reduction amount with the means of transportation automatically analyzed by the data analysis module (110), and stores and analyzes the carbon reduction amount for each means of transportation. Claim 5 A delivery platform system for carbon neutrality realization and advertising, wherein, in paragraph 4, the point payment module (140) assigns a weight to each means of transportation using the carbon reduction amount for each means of transportation, and pays points differentially according to the means of transportation used by the delivery person using the weight to each means of transportation. Claim 6 A delivery platform system for carbon neutrality realization and advertising, wherein, in claim 1, the advertising effect analysis module (130) quantifies the advertising effect for each advertising data using the exposure frequency of the advertisement and the delivery data. Claim 7 A delivery platform system for carbon neutrality realization and advertising, wherein, in claim 1, the point payment module (140) is characterized by paying points to the consumer in accordance with carbon reduction and advertising effects generated by delivery in response to the consumer's order. Claim 8 A delivery platform system for carbon neutrality realization and advertising, wherein, in claim 1, the platform server (100) further includes a blockchain-based trading module (150) capable of converting the points into blockchain-based stablecoins or carbon emission rights for trading. Claim 9 A delivery platform operation method for carbon neutrality and advertising, wherein each step is performed in a platform server (100) that pays points to a delivery person who delivers using a sustainable means of transportation including walking and bicycles, and is characterized by including: (1) a data analysis step (S110) that collects location information and sensor data from a delivery person device (200) and analyzes delivery data including travel distance, travel time, and means of transportation information; (2) a carbon reduction amount estimation step (S120) that calculates the amount of carbon reduced by using the sustainable means of transportation by comparing it with the expected carbon emissions when using a vehicle using the delivery data; (3) an advertising effect analysis step (S130) that collects advertising data displayed through a display-type bag (220) used by the delivery person and quantifies the advertising effect; and (4) a point payment step (S140) that pays points to the delivery person according to the carbon reduction amount calculated in the carbon reduction amount estimation step (S120) and the advertising effect data calculated in the advertising effect analysis step (S130). Claim 10 A method for operating a delivery platform for carbon neutrality realization and advertising, wherein, in claim 9, the sensor data comprises at least one of attitude data measured by an IMU sensor of the delivery device (200) and image data captured by a camera. Claim 11 A delivery operation method for carbon neutrality realization and advertising, wherein, in the data analysis step (S110) of claim 9, the means of transportation used by the delivery person is automatically analyzed from the location information and sensor data. Claim 12 A method for operating a delivery platform for carbon neutrality realization and advertising, wherein, in the carbon reduction amount estimation step (S120) above, the calculated carbon reduction amount is matched with the means of transportation automatically analyzed in the data analysis step (S110), and the carbon reduction amount for each means of transportation is stored and analyzed. Claim 13 A method for operating a delivery platform for carbon neutrality realization and advertising, characterized in that, in the point payment step (S140), a weight is assigned to each mode of transportation using the carbon reduction amount for each mode of transportation, and points are paid differentially according to the mode of transportation used by the delivery person using the weight for each mode of transportation. Claim 14 A method for operating a delivery platform for carbon neutrality realization and advertising, wherein, in the advertising effect analysis step (S130) of claim 9, the advertising effect for each advertising data is quantified using the exposure frequency of the advertisement and the delivery data. Claim 15 A method for operating a delivery platform for carbon neutrality realization and advertising, characterized in that, in the point payment step (S140) of claim 9, points are paid to the consumer in accordance with carbon reduction and advertising effects generated by delivery in response to the consumer's order. Claim 16 A method for operating a delivery platform for carbon neutrality realization and advertising, characterized in that, in claim 9, after the point payment step (S140), (5) the points can be converted into a blockchain-based stable coin or carbon emission rights and traded, further comprising a blockchain-based trading step (S150).

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