Apparatus, method and recording medium for displaying benefit information of product

Abstract

The present disclosure proposes an electronic device for displaying benefit information of a product. An electronic device according to one embodiment of the present disclosure comprises: one or more processors; and one or more memories in which instructions to be executed by the one or more processors are stored. When the instructions are executed, the one or more processors may be configured to obtain a user's access request for a product purchase page of a target product of an e-commerce service, identify benefit information that can be provided to the user upon purchase of the target product based on the user's account information, generate first web page information used to output the product purchase page such that the product purchase page includes a first benefit interface in which a discount amount or discount price generated based on the identified benefit information is not displayed, and transmit the first web page information to the user's terminal.

Description

Technology Field

[0001] The present disclosure relates to a technology for displaying benefit information of a product. Specifically, it relates to a technology for displaying benefit information available to a user at the time of purchasing a product. Background Technology

[0002] With the widespread use of the Internet, e-commerce services are expanding rapidly. This phenomenon is occurring in tandem with a decrease in the proportion of product purchases made through traditional offline stores, while the proportion of purchases made via e-commerce platforms using computers or smartphones is rising sharply.

[0003] When selling products on e-commerce services, the original price before discounts and the discounted price or discount amount after discounts have been applied may be displayed on the product purchase page. However, there is a possibility that users may misinterpret the discounted price as the actual value of the product. Furthermore, if it is not clearly explained what benefits resulted from the discounted price or amount, users may find it difficult to accurately understand the benefits they are receiving. This can lead to a failure to adequately convey the various benefits and advantages offered by e-commerce services to users, ultimately causing problems that hinder the factors encouraging users to continue using the service. The problem to be solved

[0004] To address the problem where users mistakenly perceive the actual value of a product as the discounted price due to the display of the discounted price or discount amount, a benefit interface that does not display the discounted price or discount amount can be included on the product purchase page. To this end, benefit information available to the user upon product purchase can be identified, and a benefit interface that does not display the discount amount or discounted price can be generated based on the identified benefit information. Depending on the output of the benefit interface that does not display the discount amount or discounted price, users can easily understand that they can receive additional benefits upon product purchase without mistaking the actual value of the product.

[0005] Furthermore, it is necessary to adequately explain to users which benefits resulted in the discounted price or discount amount. To this end, instead of including an explanation of the benefits available to the user upon purchase on the product purchase page, an additional page containing the explanation of the benefits can be displayed upon user input selecting the benefit interface. This allows users to receive a sufficient explanation regarding which benefits they can receive when purchasing the product. means of solving the problem

[0006] The present disclosure proposes a method for displaying benefit information of a product. A method according to one embodiment of the present disclosure may include: obtaining a user's access request for a product purchase page of a target product of an e-commerce service; identifying benefit information that can be provided to the user upon purchase of the target product based on the user's account information; generating first web page information used to output the product purchase page such that the product purchase page includes a first benefit interface in which a discount amount or discount price generated based on the identified benefit information is not displayed; and transmitting the first web page information to the user's terminal.

[0007] In one embodiment, the target product may be a product sold by a pre-set candidate store among a plurality of stores registered in the e-commerce service.

[0008] In one embodiment, the step of generating the first web page information may include generating the first web page information used to output the product purchase page such that the product purchase page includes a second benefit interface in which a discount amount or discount price generated based on the identified benefit information is displayed.

[0009] In one embodiment, each of the identified benefit information may be classified into a first type of benefit information representing a coupon benefit or accumulation benefit applicable when purchasing the target product, or a second type of benefit information representing a price discount benefit immediately applicable when purchasing the target product.

[0010] In one embodiment, the first benefit interface displays a benefit provision message according to the first type of benefit information, and the second benefit interface may display at least one of a discount amount or a discount price according to the second type of benefit information.

[0011] In one embodiment, if at least one of the first type of benefit information is a benefit provided upon membership registration, a message or icon indicating that it is a benefit provided upon membership registration is displayed on the first benefit interface, and if the second type of benefit information is a benefit provided upon membership registration, a message or icon indicating that it is a benefit provided upon membership registration may be displayed on the second benefit interface.

[0012] In one embodiment, the step of generating the first web page information may include: a step of comparing a discount amount according to any type of benefit information with the base price of the target product; and a step of determining, based on the comparison result, whether to map the any type of benefit information to either the first benefit interface or the second benefit interface.

[0013] In one embodiment, the step of generating the first web page information may include: mapping the benefit information of any type to the first benefit interface when the discount amount according to the benefit information of any type exceeds a threshold ratio of the base price of the target product; and mapping the benefit information of any type to the second benefit interface when the discount amount according to the benefit information of any type does not exceed the threshold ratio of the base price of the target product.

[0014] In one embodiment, the step of generating the first web page information may include generating the first web page information such that when the product purchase page is output on the user's terminal, the time at which the first benefit interface is output and the time at which the second benefit interface is output are different.

[0015] In one embodiment, the step of generating the first web page information may include generating the first web page information such that, in cases where a user account is not subscribed to a membership and additional benefits are provided upon the purchase of the target product upon the user account's membership subscription, the product purchase page includes a membership subscription interface that guides the additional benefits upon membership subscription.

[0016] In one embodiment, the membership subscription interface may represent an interface that outputs a membership subscription page for membership subscription to the user's terminal in response to the reception of user input selecting the membership subscription interface.

[0017] In one embodiment, the membership subscription interface may display a price difference between a first purchase price of the target product when the user account is not subscribed to the membership and a second purchase price of the target product when the user account is subscribed to the membership.

[0018] In one embodiment, the first benefit interface may represent an interface that outputs a detailed benefit page to the user's terminal, which includes a third benefit interface displaying a discount amount according to a coupon benefit included in the first type of benefit information and an accumulation amount according to an accumulation benefit included in the first type of benefit information, in response to the reception of user input selecting the first benefit interface.

[0019] A method according to one embodiment further comprises the step of generating second web page information used to output a detailed benefit page in response to receiving a user input selecting the first benefit interface, wherein the step of generating the second web page information includes, when the identified benefit information includes a plurality of coupons and the plurality of coupons cannot be applied simultaneously, generating the second web page information such that the detailed benefit page includes a third benefit interface to which the coupon with the largest discount amount among the plurality of coupons is preferentially applied, and the detailed benefit page may include an icon for changing the coupon benefit to be applied when purchasing the target product.

[0020] The present disclosure proposes an electronic device for displaying benefit information of a product. An electronic device according to one embodiment of the present disclosure comprises: one or more processors; and one or more memories in which instructions to be executed by the one or more processors are stored. When the instructions are executed, the one or more processors may be configured to obtain a user's access request for a product purchase page of a target product of an e-commerce service, identify benefit information that can be provided to the user upon purchase of the target product based on the user's account information, generate first web page information used to output the product purchase page such that the product purchase page includes a first benefit interface in which a discount amount or discount price generated based on the identified benefit information is not displayed, and transmit the first web page information to the user's terminal.

[0021] The present disclosure proposes a non-transient computer-readable recording medium that records instructions for displaying benefit information of a product. Instructions recorded on a recording medium according to one embodiment of the present disclosure may be instructions to be executed by one or more processors or to be performed on a computer. When executed by one or more processors, the instructions may cause one or more processors to obtain a user's access request for a product purchase page of a target product of an e-commerce service, identify benefit information available to the user upon purchase of the target product based on the user's account information, generate first web page information used to output the product purchase page such that the product purchase page includes a first benefit interface in which a discount amount or discount price generated based on the identified benefit information is not displayed, and transmit the first web page information to the user's terminal. Effects of the invention

[0022] According to at least one embodiment of the present disclosure, benefit information that can be provided to a user upon purchase of a target product may be identified, and a first benefit interface that does not display a discount amount or discount price generated based on the identified benefit information may be output.

[0023] According to at least one embodiment of the present disclosure, a discount amount based on any type of benefit information and a base price of a target product may be compared, and based on the comparison result, it may be determined whether to map any type of benefit information to either a first benefit interface or a second benefit interface.

[0024] According to at least one embodiment of the present disclosure, upon receiving a user input selecting a first benefit interface, a detailed benefit page containing a description of benefit information mapped to the first benefit interface may be displayed on a user terminal.

[0025] The effects according to the technical concept of the present disclosure are not limited to those mentioned above, and other unmentioned effects will be clearly understood by a person skilled in the art from the description in the specification. Brief explanation of the drawing

[0026] FIG. 1 illustrates an environment in which an electronic device according to one embodiment of the present disclosure can be applied. FIG. 2 is a block diagram of an electronic device according to one embodiment of the present disclosure. FIG. 3 is a flowchart schematically illustrating a method for displaying benefit information of a product according to one embodiment of the present disclosure. FIG. 4 is a drawing for explaining the criteria for classifying target products, in which a product purchase page according to one embodiment of the present disclosure includes a first benefit interface. FIG. 5 illustrates an exemplary product purchase page including a first benefit interface and a second benefit interface according to one embodiment. FIG. 6 illustrates an exemplary product purchase page including only a first benefit interface according to one embodiment. FIG. 7 illustrates an exemplary product purchase page including a membership subscription interface according to one embodiment of the present disclosure. FIG. 8 illustrates an exemplary detailed benefit page including a third benefit interface displaying a description of benefit information according to one embodiment of the present disclosure. FIG. 9 illustrates an exemplary product list page including an area where a target product is displayed according to one embodiment of the present disclosure. Specific details for implementing the invention

[0027] The various embodiments described in this disclosure are illustrative for the purpose of clearly explaining the technical concept of this disclosure and are not intended to limit it to specific embodiments. The technical concept of this disclosure includes various modifications, equivalents, alternatives, and embodiments selectively combined from all or part of each embodiment described in this disclosure. Furthermore, the scope of the technical concept of this disclosure is not limited to the various embodiments presented below or the specific descriptions thereof.

[0028] Terms used in this disclosure, including technical or scientific terms, may have the meaning generally understood by those skilled in the art to which this disclosure pertains, unless otherwise defined.

[0029] Expressions used in this disclosure, such as “comprising,” “may compose,” “possessing,” “possessing,” “having,” and “possessing,” mean that the subject feature (e.g., function, operation, or component, etc.) exists and do not exclude the existence of other additional features. That is, such expressions should be understood as open-ended terms implying the possibility of including other embodiments.

[0030] Singular expressions used in this disclosure may include the meaning of the plural form unless otherwise indicated by the context, and this applies likewise to singular expressions described in the claims.

[0031] Expressions such as "first," "second," or "first," "second" used in this document are used to distinguish one object from another when referring to multiple objects of the same kind, unless the context implies otherwise, and do not limit the order or importance of said objects.

[0032] Expressions used in this document such as “A, B, and C”, “A, B, or C”, “A, B, and / or C”, “at least one of A, B, and C”, “at least one of A, B, or C”, “at least one of A, B, and / or C”, etc., may mean each of the listed items or all possible combinations of the listed items. For example, “at least one of A or B” may refer to (1) at least one A, (2) at least one B, and (3) at least one A and at least one B.

[0033] The expression “based on” as used in this disclosure is used to describe one or more factors affecting an act or action of a decision or judgment described in the phrase or sentence containing this expression, and this expression does not exclude additional factors affecting said act or action of a decision or judgment.

[0034] As used in the present disclosure, the expression that a certain component (e.g., a first component) is "connected" or "connected" to another component (e.g., a second component) may mean that the certain component is not only directly connected or connected to the other component, but is also connected or connected through a new other component (e.g., a third component).

[0035] As used in this disclosure, the expression "configured to" may have meanings such as "set to," "capable of," "modified to," "made to," or "capable of." This expression is not limited to the meaning of "specifically designed in hardware." For example, a processor configured to perform a specific operation may mean a generic-purpose processor capable of performing that specific operation by executing software, or a special-purpose computer structured through programming to perform that specific operation.

[0036] Hereinafter, various embodiments described in this disclosure will be explained with reference to the attached drawings. In the attached drawings and the description thereof, identical or substantially equivalent components may be given the same reference numerals. Furthermore, in the description of the various embodiments below, the description of identical or corresponding components may be omitted, but this does not mean that such components are not included in the embodiments.

[0037] FIG. 1 illustrates an environment in which a device according to one embodiment of the present disclosure may be applied. In one embodiment, an electronic device (110) may be connected to a user terminal (120) via a network and may communicate with each other. The electronic device (110) may be an electronic device that provides an e-commerce service. That is, the electronic device (110) may be a device operated under the management of an entity operating the e-commerce service (e.g., an operator).

[0038] In one embodiment, the electronic device (110) may manage information regarding a user using an e-commerce service. The information regarding a user managed by the electronic device (110) may include, for example, user account information, user name information, age information, address information, or contact information. The management of information regarding a user may collectively refer to a series of actions involving control over and processing such information. For example, the management of information regarding a user may include actions such as storing, updating, or modifying such information.

[0039] In one embodiment, the electronic device (110) may manage information regarding goods in an e-commerce service. An e-commerce service may represent a service that provides users with the ability to purchase goods such as items, food, or products, and furthermore, may include a service that mediates the sale of goods by some users to other users. The information regarding goods managed by the electronic device (110) may include, for example, information regarding the identification of the goods, the name of the goods, information regarding the goods, the price of the goods, the capacity of the goods, the size of the goods, the weight of the goods, the attributes of the goods, or information regarding the category or unit price. In this case, the item may be a sales unit of a product, and even in the case of the same product, it may be provided to users as different items. For example, even in the case of the same product, it may be sold as a different item by varying the sales unit quantity and price. Therefore, there may exist different items that share product information. The management of information regarding goods may collectively refer to a series of actions involving having control authority over and processing that information. For example, the management of information regarding goods may include actions such as storing, updating, or modifying that information.

[0040] In one embodiment, the electronic device (110) may manage various information to be provided to a user utilizing an e-commerce service. The electronic device (110) may manage various data necessary to provide an e-commerce service based on requests from an operator operating the e-commerce service or a user utilizing the e-commerce service. For example, it may create, modify, store, or provide to the user data regarding various web pages associated with the e-commerce service, namely, search result web pages, product list web pages, event web pages, product detail web pages (or product detail web pages), product sales web pages, and landing web pages based on the user's access request. Regarding the management method of the electronic device (110), the electronic device (110) may manage information associated with the provision of the e-commerce service based on user input.

[0041] In one embodiment, the electronic device (110) may provide web page information to the user terminal (120) that is used to display a web page related to the e-commerce service based on a request from a user using the e-commerce service. The user terminal (120) may output a web page on a screen using the web page information received from the electronic device (110). Here, the web page may include a web page related to the user logging into the e-commerce service, a web page providing various information about products that the user can purchase, a product list web page providing a list of products searched in various ways requested by the user, a shopping cart web page for purchasing products in a shopping list (e.g., shopping cart), a product detail description web page (or product detail description web page) providing detailed information about individual products, a product sales web page for purchasing individual products, etc. The operation of providing web page information may include an operation of providing at least some of all data generated during the process of the user using the e-commerce service to the user terminal (120).

[0042] In one embodiment, the electronic device (110) may manage transactions regarding e-commerce services provided to a user, that is, transactions regarding online products (e.g., goods or services). That is, the electronic device (110) may manage a series of processes such as enabling the user to search for, select, purchase, and pay for products and request delivery. As such processing, the electronic device (110) may provide information regarding products and delivery to a customer so that the user can search for, select, purchase, and pay for products and request delivery, and may receive the user's purchase, payment, and delivery requests from the user. In addition, regarding operations that the electronic device (110) may perform, it should be noted that even if such operations are not mentioned in this disclosure, if they are general operations that a server providing known e-commerce services may perform, applying the technical concept of this disclosure by referring to such operations is not excluded from the scope of this disclosure.

[0043] The aforementioned electronic device (110) may be implemented as one or more computing servers. For example, all functions of the electronic device (110) may be implemented in a single computing server. As another example, the first function of the electronic device (110) may be implemented in a first computing server, and the second function may be implemented in a second computing server. As yet another example, multiple computing servers may be used, each implementing all functions or specific functions of the electronic device (110). The aforementioned computing server may be a desktop computer, a laptop computer, an application server, a proxy server, or a cloud server, but is not limited thereto, and any type of server equipped with computing functions may be a computing server.

[0044] In one embodiment, the user terminal (120) may be a device for a user to use an e-commerce service. The user terminal (120) may be implemented as a terminal capable of transmitting and receiving various information to and from an electronic device (110) via a network. For example, the user terminal (120) may be one of a desktop computer, a laptop computer, a portable communication terminal (smartphone, etc.), a portable multimedia server, a wearable server, or an HMD. However, the type of user terminal (120) is not limited thereto, and the user terminal (120) may be any server capable of receiving information from a user or outputting information to a user, and communicating with an electronic device (110) or other servers via a network.

[0045] In one embodiment, the user terminal (120) can provide information received from the electronic device (110) to the user and can receive input from the user and transmit it to the electronic device (110). Specifically, the user terminal (120) can obtain input from the user instructing the call of various web pages and generate a command instructing the call of various web pages in response to the obtained input. The user terminal (120) can transmit the command instructing the call of various web pages to the electronic device (110). The input obtained from the user may include various forms of input, such as a click using a mouse, a touch using a touchpad or touch screen, voice recognition, and other electronic inputs. The user terminal (120) can receive information on various web pages from the electronic device (110) and output web pages through the received information on various web pages.

[0046] In one embodiment, the network may serve to connect the electronic device (110) with the user terminal (120) or other external server. For example, the network may provide a connection path so that the user terminal (120) or other external server can be connected to the electronic device (110) and transmit and receive packet data with the electronic device (110). The network may be implemented as any type of wired or wireless network, such as, for example, a Local Area Network (LAN), a Wide Area Network (WAN), a Mobile Radio Communication Network, or a Wibro (Wireless Broadband Internet).

[0047] In one embodiment, the electronic device (110) and the user terminal (120) may operate as a single device. The user terminal (120) may be included in the electronic device (110) as a whole or part of the electronic device (110). In this case, for example, the various information exchanged between the electronic device (110) and the user terminal (120) via a network may be the various information exchanged between each component within a single server.

[0048] FIG. 2 is a block diagram of a server according to one embodiment of the present disclosure. In one embodiment, an electronic device (200) (e.g., the electronic device (110) of FIG. 1) may process information regarding an e-commerce service. The electronic device (200) may include one or more processors (210), one or more memories (220), and a communication interface (230) as components. At least one of the components of the electronic device (200) may be omitted, or other components may be added to the electronic device (200). In one embodiment, additionally or alternatively, some components may be implemented as a single or multiple entities. In the present disclosure, one or more processors (210) may be referred to as processors (210). Unless the context clearly indicates otherwise, the expression processors (210) may mean a set of one or more processors. In the present disclosure, one or more memories (220) may be referred to as memories (220). The expression "memory" (220) may mean a set of one or more memories unless the context clearly indicates otherwise. In one embodiment, at least some of the components inside and outside the electronic device (200) may be connected to each other via a bus, GPIO (General Purpose Input / Output), SPI (Serial Peripheral Interface), or MIPI (Mobile Industry Processor Interface), etc., to exchange information (data, signals, etc.).

[0049] In one embodiment, the processor (210) of the electronic device (200) can control at least one component of the electronic device (200) connected to the processor (210) by running software (e.g., instructions, programs, etc.). Additionally, the processor (210) can perform various operations such as computation, processing, data generation, and processing related to the present disclosure. Additionally, the processor (210) can load data, etc. from memory (220) or store it in memory (220). The processor (210) can control a communication interface (230) to request various information from a user terminal (120) and receive various information from the user terminal (120).

[0050] In one embodiment, the memory (220) of the electronic device (200) may store various information (data). The information stored in the memory (220) may include software (e.g., instructions, programs, etc.) as information acquired, processed, or used by at least one component of the electronic device (200). The memory (220) may include volatile and / or non-volatile memory. In the present disclosure, instructions or programs are software stored in the memory (220) and may include an operating system for controlling the resources of the electronic device (200), an application, and / or middleware that provides various functions to the application so that the application can utilize the resources of the electronic device (200). In one embodiment, the memory (220) may store instructions that cause the processor (210) to perform calculations when executed by the processor (210). The memory (220) may store at least a portion of information received from a database through a communication interface (230) and / or information transmitted to a database through a communication interface (230). Specifically, the memory (220) can store information regarding e-commerce services and instructions executed by the processor (210).

[0051] In one embodiment, the communication interface (230) can perform wireless or wired communication between the electronic device (200) and a database or other external device. For example, the communication interface (230) can perform wireless communication according to methods such as eMBB (enhanced Mobile Broadband), URLLC (Ultra Reliable Low-Latency Communications), MMTC (Massive Machine Type Communications), LTE (Long-Term Evolution), LTE-A (LTE Advance), NR (New Radio), UMTS (Universal Mobile Telecommunications System), GSM (Global System for Mobile communications), CDMA (Code Division Multiple Access), WCDMA (Wideband CDMA), WiBro (Wireless Broadband), WiFi (Wireless Fidelity), Bluetooth, NFC (Near Field Communication), GPS (Global Positioning System), or GNSS (Global Navigation Satellite System). For example, the communication interface (230) can perform wired communication according to methods such as USB (Universal Serial Bus), HDMI (High Definition Multimedia Interface), RS-232 (Recommended Standard-232), or POTS (Plain Old Telephone Service). In one embodiment, the electronic device (200) may be implemented by integrating with another server. In this case, the communication interface (230) may function as a connection circuit or interface connecting the electronic device (200) and the other server.

[0052] A user terminal according to one embodiment of the present disclosure (e.g., the user terminal (120) of FIG. 1) may also include one or more processors, one or more memories, and a communication interface as components. At least one of the components of the user terminal may be omitted, or other components may be added to the user terminal. In one embodiment, additionally or substantially, some components may be implemented as an integrated unit or as a single or multiple entity. One or more processors of the user terminal may control at least one component of the user terminal connected to the processor by running software (e.g., instructions, programs, etc.). One or more memories of the user terminal may store various information (data). The communication interface of the user terminal may perform wireless or wired communication between the user terminal and a database or other external device.

[0053] FIG. 3 is a flowchart schematically illustrating a method for displaying benefit information of a product according to one embodiment of the present disclosure. The method for displaying benefit information of a product according to one embodiment of the present disclosure may include an operation (S310), an operation (S320), an operation (S330), and / or an operation (S340).

[0054] In operation (S310), the electronic device (110) can obtain a user's request to access the product purchase page of the target product of the e-commerce service.

[0055] In one embodiment, the user terminal (120) may transmit a request to access a product purchase page of a target product to the electronic device (110) based on user input. Here, the user input is input by a user to the user terminal (120), and may represent, for example, input by a user touching or tapping at least a portion of the area where a target product included in a product list page is displayed.

[0056] In operation (S320), the electronic device (110) can identify benefit information that can be provided to the user upon purchase of a target product based on the user's account information in response to a connection request received from the user terminal (120). For example, the electronic device (110) can determine whether the user's account (hereinafter referred to as 'user account') has joined a membership of an e-commerce service through the user's account information. If the user account has joined a membership provided by the e-commerce service, the electronic device (110) can identify benefit information that can be provided to the user upon purchase of a target product by considering the membership. On the other hand, if the user account has not joined a membership, the electronic device (110) can identify benefit information that can be provided to the user upon purchase of a target product without considering the membership.

[0057] More specifically, the e-commerce service operated by the electronic device (110) may provide a membership service. Each account registered to the e-commerce service may receive benefits upon joining the membership service. Benefits upon joining the membership may include, for example, price discounts, coupon benefits, reward points, shipping cost discounts, return cost discounts, etc. Additionally, while there may be multiple membership services provided by the e-commerce service, for the sake of convenience of explanation, an example of providing a single membership service will be mainly described below. Furthermore, the electronic device (110) may utilize additional information in addition to whether the user account has joined the membership in order to identify benefit information that can be provided to the user when purchasing a target product. For example, the electronic device (110) may additionally determine whether the user account is a newly registered account through the user's account information.

[0058] In operation (S330), the electronic device (110) may generate web page information (hereinafter referred to as "first web page information") used to output a product purchase page such that the product purchase page includes a first benefit interface in which a discount amount or discount price generated based on identified benefit information is not displayed. Instead of displaying a discount amount or discount price, the first benefit interface may display a benefit provision message indicating that a benefit is provided upon purchase of the target product.

[0059] In one embodiment, the electronic device (110) may generate first web page information used to output a product purchase page so as to additionally include a second benefit interface displaying a discount amount or discount price generated based on identified benefit information. In other words, the product purchase page of the target product may include both the first benefit interface and the second benefit interface, or it may include only the first benefit interface. Alternatively, the product purchase page of the target product may include only the second benefit interface.

[0060] In one embodiment, the electronic device (110) may generate web page information (hereinafter referred to as 'second web page information') used to display a detailed benefit page including a third benefit interface, which displays at least one of a discount amount, a discount price, or an accumulation amount for benefit information mapped to the first benefit interface, in response to the reception of user input selecting a first benefit interface. Additionally, the third benefit interface may display a description of the benefit information mapped to the first benefit interface. The electronic device (110) may transmit the second web page information to a user terminal (120).

[0061] The display of discount amounts or prices may lead users to misunderstand the value of a product as being lower than its actual worth. For example, if a product with a base price of 100,000 won is displayed at a discounted price of 70,000 won, users may mistakenly perceive the product's actual value as 70,000 won. Here, the base price may represent the original price before any discounts are applied. If users mistakenly perceive the product's actual value as the discounted price, it can convey a negative image regarding the product's luxury or quality, and may even negatively impact the reputation of the brand selling the product. Furthermore, the specific benefit resulting from which the discount amount or price was calculated may not be clearly displayed on the product purchase page. In such cases, users may find it difficult to accurately understand the benefits they are receiving when making a purchase. This prevents the e-commerce service from fully communicating its various benefits and advantages to users, ultimately causing problems that hinder the factors encouraging users to continue using the service. Meanwhile, in one embodiment, the first benefit interface included on the product purchase page does not directly display the discount amount or discount price, so the quality image of the product may not be damaged. Additionally, as user input selecting the first benefit interface is provided, a third benefit interface displaying a description of the benefit information mapped to the first benefit interface is output, thereby providing the user with a sufficient explanation of the benefit information.

[0062] In operation (S340), the electronic device (110) can transmit the first web page information to the user terminal (120). The user terminal (120) can receive the first web page information from the electronic device (110). Based on the first web page information, the user terminal (120) can output the first web page on the screen of the user terminal (120).

[0063] FIG. 4 is a drawing for explaining the criteria for classifying target products, in which a product purchase page according to one embodiment of the present disclosure includes a first benefit interface.

[0064] In one embodiment, the electronic device (110) may include a first benefit interface (e.g., a first benefit interface (421)) on the product purchase page of some products sold in an e-commerce service, and may not include the first benefit interface on the product purchase page of other products. Hereinafter, the target product is described as a product that includes the first benefit interface on the corresponding product purchase page.

[0065] In one embodiment, the electronic device (110) may determine a product sold by a pre-set candidate store among a plurality of stores registered in an e-commerce service as a target product. The electronic device (110) may identify the store of the product from information regarding the product. For example, if 'A Brand' (441) is set as a candidate store, the electronic device (110) may determine a product (411) sold by 'A Brand' (441) as a target product. In another embodiment, the electronic device (110) may determine a product classified into a pre-set candidate category among a plurality of categories registered in an e-commerce service as a target product. For example, if the 'Cosmetics' category is set as a candidate category, the electronic device (110) may determine a product (411) classified into the 'Cosmetics' category as a target product. In yet another embodiment, the electronic device (110) may determine a product among products registered in an e-commerce service whose unit price before discounts is greater than or equal to a pre-set price as a target product. For example, if the preset price is 100,000 won, the electronic device (110) may determine a product (411) as a target product in which the unit price before discount is applied (e.g., 180,000 won) is greater than or equal to the preset price (e.g., 100,000 won). However, the criteria for determining the target product are not limited to the examples above, and the target product may be determined by other criteria. Furthermore, the electronic device (110) may determine the target product by combining multiple criteria. For example, the electronic device (110) may determine a product as a target product in which the unit price before discount is applied is greater than or equal to the preset price while being sold by a preset candidate sales outlet.

[0066] In one embodiment, the electronic device (110) may include a first benefit interface (e.g., a first benefit interface (421)) in which a discount amount or discount price is not displayed on the product purchase page of the target product. For example, referring to FIG. 4, the product purchase page (401) of the product (411) determined as the target product may include the first benefit interface (421). The first benefit interface (421) may display a benefit provision message including a user's name (e.g., 'BB') extracted from user account information and a phrase (e.g., 'special benefit') indicating that additional benefits are applied when purchasing the product. As another example, the product purchase page of another product not determined as the target product may not include the first benefit interface. The product purchase page of another product may include a benefit interface in which a final discount amount or final discount price is displayed according to benefit information available to the user when purchasing the other product. Here, the final discount amount may represent the total sum of discount amounts based on discount information provided to the user when purchasing other products, and the final discount price may represent the price obtained by subtracting the final discount amount from the base price of other products.

[0067] FIG. 5 illustrates an exemplary product purchase page including a first benefit interface and a second benefit interface according to one embodiment.

[0068] In one embodiment, the electronic device (110) can identify benefit information that can be provided to the user when purchasing a target product. Each of the identified benefit information may be classified into a first type of benefit information representing a coupon benefit or accumulation benefit applicable when purchasing the target product, or a second type of benefit information representing a price discount benefit immediately applicable when purchasing the target product.

[0069] In one embodiment, a coupon benefit or a point accumulation benefit may be applied when purchasing a product according to the benefit information of the first type. Here, the coupon benefit is a benefit related to a coupon that can be used when purchasing a product, and each coupon may have a valid time of use and a limited scope of use. The point accumulation benefit is a benefit in which a certain percentage of points are accumulated whenever a product is purchased, and the accumulated points can be used when purchasing other products, and specific benefits may be provided using the accumulated points (hereinafter referred to as 'accumulated amount').

[0070] In one embodiment, a price discount benefit may be applied immediately upon product purchase according to the benefit information of the second type. Here, the fact that the price discount benefit is applied immediately upon product purchase may indicate that the price discount benefit is applied automatically regardless of user input. Additionally, the price discount benefit is a discount applied to the sales price of the target product, and may include, for example, a discount of a preset amount (e.g., 10,000 won) or a preset percentage (e.g., 5%). The preset percentage (e.g., 5%) may be applied to the base price of the target product, but is not limited thereto.

[0071] In one embodiment, the electronic device (110) may determine benefit information to be mapped to the first benefit interface (521) and benefit information to be mapped to the second benefit interface (522). For example, the electronic device (110) may map the first type of benefit information to the first benefit interface (521) and the second type of benefit information to the second benefit interface (522). In another example, the electronic device (110) may map both the first type of benefit information and the second type of benefit information to the first benefit interface (521). For example, if any type of benefit information (e.g., first type of benefit information, second type of benefit information) is mapped to the first benefit interface (521), the discount amount or discount price according to the any type of benefit information may not be displayed on the product purchase page. In another example, if any type of benefit information is mapped to the second benefit interface (522), the discount amount or discount price according to the any type of benefit information may be displayed on the product purchase page.

[0072] In the embodiment of FIG. 5, the case in which first type benefit information is mapped to the first benefit interface (521) and second type benefit information is mapped to the second benefit interface (522) is mainly described. At this time, the product purchase page (501) of the target product may include the first benefit interface (521) and the second benefit interface (522). A benefit provision message (531) according to the first type benefit information may be displayed in the first benefit interface (521). The benefit provision message (531) may be composed of a phrase that is not directly related to the first type benefit information (e.g., 'BB's special benefit'). However, it is not limited thereto, and the benefit provision message (531) may be composed of a phrase indicating the first type benefit information (e.g., 'providing coupon benefits and accumulation benefits'). At least one of a discount amount or a discount price according to the second type benefit information may be displayed in the second benefit interface (522). Additionally, the base price (542) of the target product may be further displayed in the second benefit interface (522). Referring to FIG. 5, the discount price (532) according to the second type of benefit information may be displayed in the second benefit interface (522). At this time, the discount price (532) according to the second type of benefit information (e.g., 146,960 won) may represent the price obtained by subtracting the discount amount (e.g., 35,040 won) according to the second type of benefit information from the base price (542) (e.g., 182,000 won) of the target product.

[0073] In one embodiment, if at least one of the first type of benefit information is a benefit provided upon membership registration, a message or icon indicating that it is a benefit upon membership registration may be displayed on the first benefit interface (521). For example, multiple coupons may be applicable when purchasing a target product. If at least one of the multiple coupons is a coupon applicable upon membership registration, the electronic device (110) may display a message or icon indicating that it is a benefit upon membership registration on the first benefit interface (521). As another example, both coupon benefits and accumulation benefits may be applicable when purchasing a target product. If at least one of the coupon benefits or accumulation benefits is a benefit upon membership registration, the electronic device (110) may display a message or icon indicating that it is a benefit upon membership registration on the first benefit interface (521). For example, referring to FIG. 5, an icon (551) including the phrase 'membership' may be displayed on the first benefit interface (521). Similarly, in the second benefit interface (522), if the second type of benefit information is a benefit provided upon membership registration, a message or icon indicating that it is a benefit upon membership registration may be displayed. For example, referring to FIG. 5, a price discount benefit that is immediately applicable upon the purchase of a target product may be a benefit provided only to a user account that has signed up for membership. In this case, a message (552) containing the phrase 'membership' may be displayed in the second benefit interface (522).

[0074] FIG. 6 illustrates an exemplary product purchase page including only a first benefit interface according to one embodiment.

[0075] In the embodiment of FIG. 6, both first type benefit information and second type benefit information may be mapped to the first benefit interface (621). At this time, the product purchase page (601) of the target product may include the first benefit interface (621) and may not include the second benefit interface (e.g., the second benefit interface (522) of FIG. 5). A benefit provision message (631) corresponding to the first type benefit information and the second type benefit information may be displayed on the first benefit interface (621). The benefit provision message (631) may consist of a phrase indicating the first type benefit information and the second type benefit information (e.g., 'provide instant discount benefit, coupon benefit, accumulation benefit'). Additionally, even if the product purchase page (601) of the target product does not include a second benefit interface (e.g., the second benefit interface (522) of FIG. 5) that displays the discount amount or discount price, it may still include an interface (642) that displays the base price (e.g., 182,000 won) of the target product.

[0076] In one embodiment, the electronic device (110) can determine the type of benefit information to be mapped to each benefit interface. The electronic device (110) can compare a discount amount according to any type of benefit information (e.g., first type of benefit information or second type of benefit information) with the base price of the target product (e.g., 182,000 won). Here, the discount amount according to the first type of benefit information may represent the sum of the discount amount according to the coupon benefit and the accumulated amount according to the accumulation benefit, or it may represent only the discount amount according to the coupon benefit. The discount amount according to the second type of benefit information may represent the discount amount according to the price discount benefit. Based on the comparison result, the electronic device (110) can determine whether to map any type of benefit information to the first benefit interface (e.g., the first benefit interface (521) of FIG. 5) and the second benefit interface (e.g., the second benefit interface (522) of FIG. 5).

[0077] In one embodiment, the electronic device (110) may map any type of benefit information to a first benefit interface when the discount amount according to any type of benefit information exceeds a threshold ratio of the base price of the target product. Meanwhile, the electronic device (110) may map any type of benefit information to a second benefit interface when the discount amount according to any type of benefit information does not exceed a threshold ratio of the base price of the target product. For example, the threshold ratio may be 10%, but is not limited thereto. In other words, if the discount amount according to any type of benefit information is excessively large, the electronic device (110) may map any type of benefit information to a first benefit interface to prevent misunderstanding of the actual value of the target product, thereby not directly displaying the discount amount or discount price according to any type of benefit information on the product purchase page. For example, the electronic device (110) can map the second type of benefit information to the first benefit interface when the discount amount (e.g., 35,040 won) according to the second type of benefit information available to the user at the time of purchasing the target product exceeds a threshold ratio (e.g., 10%) of the base price (e.g., 182,000 won) of the target product.

[0078] Returning to Fig. 5, the electronic device (110) can provide a visual effect for the first benefit interface (521) within the product purchase page (501) of the target product to highlight the first benefit interface (521).

[0079] In one embodiment, the electronic device (110) can adjust the timing at which the first benefit interface (521) is displayed. The electronic device (110) can generate first web page information such that when the product purchase page (501) is displayed on the user terminal (120), the timing at which the first benefit interface (521) is displayed and the timing at which the second benefit interface (522) is displayed are different. More specifically, when the product purchase page is displayed on the user terminal (120), the electronic device (110) can generate first web page information such that when the product purchase page is displayed on the user terminal (120), the second benefit interface (522) displaying the base price of the target product is displayed at a first time, and the first benefit interface (521) is displayed at a second time later than the first time. For example, the second time may be a time later than the first time by a preset time, and the preset time may be 1 second.

[0080] In addition, the electronic device (110) can generate a color or brightness of the first benefit interface (521) that is distinct from the color or brightness of the second benefit interface (522). For example, the electronic device (110) can display a benefit provision message (531) included in the first benefit interface (521) in red. Furthermore, the electronic device (110) can generate first web page information so that the first benefit interface (521) is output progressively from the first side to the second side. Here, the second side is the side opposite to the first side, and the first side may represent the left side and the second side the right side.

[0081] FIG. 7 illustrates an exemplary product purchase page including a membership subscription interface according to one embodiment of the present disclosure.

[0082] In one embodiment, the electronic device (110) may generate first web page information such that when a user account is not subscribed to a membership and additional benefits are provided upon the purchase of a target product upon the user account's membership subscription, the product purchase page (701) includes a membership subscription interface (731) that guides additional benefits upon membership subscription. That is, the membership subscription interface (731) may be included in the product purchase page (701) only when the user account is not subscribed to a membership. Furthermore, the provision of additional benefits upon the purchase of a target product upon the user account's membership subscription may indicate that the first purchase price required to purchase the target product when the user account is not subscribed to a membership is smaller than the second purchase price required to purchase the target product when the user account is subscribed to a membership. Referring to FIG. 7, the electronic device (110) may determine from the user account information that the user account is not subscribed to a membership. The product purchase page (701) of the target product may include a second benefit interface (722) and a membership sign-up interface (731). At this time, since the second type of benefit information mapped to the second benefit interface (722) is not a benefit provided upon membership sign-up, a message or icon indicating that it is a benefit upon membership sign-up is not displayed on the second benefit interface (722).

[0083] In one embodiment, the membership subscription interface (731) may represent an interface that outputs a membership subscription page to a user terminal (120) in response to the reception of user input selecting the membership subscription interface (731). In other words, the electronic device (110) may transmit web page information used to output a membership subscription page to a user terminal (120) in response to the reception of user input selecting the membership subscription interface (731). The electronic device (110) may induce membership subscription of a user account by including a membership subscription interface (731) that outputs a membership subscription page on a product purchase page (701) provided to a user account that has not subscribed to membership.

[0084] In one embodiment, a membership benefit message (741) indicating that additional benefits are provided upon the purchase of a target product upon membership registration may be displayed on the membership registration interface (731). The membership benefit message (741) may consist of a phrase indicating a specific type of benefit information that can be additionally provided upon membership registration. For example, if a second type of benefit information (e.g., coupon benefits and point accumulation benefits) can be additionally provided upon the purchase of a target product upon membership registration, the membership benefit message (741) may consist of a phrase indicating the second type of benefit information (e.g., 'additional discount coupons and point accumulation upon membership registration'). The membership benefit message (741) may also consist of a phrase indicating the amount of additional benefits that can be provided upon membership registration. Specifically, the membership sign-up interface (731) may display a price difference (e.g., 10,000 won) between a first purchase price (e.g., 146,960 won) required to purchase the target product when the user account is not a member and a second purchase price (e.g., 136,960 won) required to purchase the target product when the user account is a member. For example, the membership benefit message (741) may consist of a phrase indicating the price difference between the first purchase price and the second purchase price (e.g., '10,000 won additional discount upon membership sign-up').

[0085] FIG. 8 illustrates an exemplary detailed benefit page including a third benefit interface displaying a description of benefit information according to one embodiment of the present disclosure.

[0086] In one embodiment, a product purchase page of a target product (e.g., the product purchase page (501) of FIG. 5 or the product purchase page (601) of FIG. 6) may include a first benefit interface (e.g., the first benefit interface (521) of FIG. 5 or the first benefit interface (621) of FIG. 6). The first benefit interface may represent an interface that outputs a detailed benefit page (801) to a user terminal (120) in response to the reception of a user input selecting the first benefit interface, the detailed benefit page (801) which includes a third benefit interface (811) displaying at least one of a discount amount, a discount price, or an accumulation amount for benefit information mapped to the first benefit interface. For convenience of explanation, the following description mainly describes the case where benefit information of the first type is mapped to the first benefit interface.

[0087] In one embodiment, the first benefit interface may represent an interface that, in response to the reception of user input selecting the first benefit interface, outputs a detailed benefit page (801) to a user terminal (120) that includes a third benefit interface (811) displaying a discount amount according to a coupon benefit included in the first type of benefit information and an accumulation amount according to a accumulation benefit included in the first type of benefit information. In other words, the electronic device (110) may, in response to the reception of user input selecting the first benefit interface, generate and transmit to the user terminal (120) second web page information used to output the detailed benefit page (801). The user terminal may output the detailed benefit page (801) on the screen of the user terminal (120) based on the second web page information. The detailed benefits page (801) can be displayed on the screen of the user terminal (120) in a form that is overlaid on the existing product purchase page (e.g., the product purchase page (501) of FIG. 5 or the product purchase page (601) of FIG. 6).

[0088] In one embodiment, the third benefit interface (811) included in the detailed benefit page (801) may each include an interface (821) that displays a temporary price (e.g., 146,950 won) obtained by subtracting a discount amount (e.g., 35,040 won) based on benefit information (e.g., second type benefit information) mapped to the second benefit interface (e.g., second benefit interface (522) of FIG. 5) from the base price of the target product (e.g., 182,000 won), an interface (831) that displays a discount amount (e.g., 10,000 won) based on a coupon benefit included in the first type benefit information, and an interface (841) that displays an accumulation amount (e.g., 18,200 won) based on an accumulation benefit included in the first type benefit information.

[0089] In one embodiment, the third benefit interface (811) may display the final discount price (850) (e.g., 136,960 won) of the target product, which is calculated by reflecting both the benefit information mapped to the first benefit interface and the benefit information mapped to the second benefit interface. For reference, the final discount price (850) of the target product may be a price in which the shipping cost of the target product is taken into account, and the accumulation benefit among the first type of benefit information is not taken into account. Specifically, the final discount price (850) of the target product may represent an amount (e.g., 136,960 won) obtained by subtracting the discount amount (e.g., 10,000 won) according to the coupon benefit included in the first type of benefit information from the temporary price (e.g., 146,950 won) and adding the shipping cost (e.g., 0 won), but the method of calculating the final discount price (850) of the target product is not limited to this.

[0090] In one embodiment, an interface (831) displaying a discount amount according to a coupon benefit may display a coupon application icon (832) for changing the coupon to be applied when purchasing a target product. Specifically, the coupon application icon (832) may represent an icon that outputs an additional interface (not shown) to a user terminal (120) to determine whether each coupon applicable when purchasing a target product is activated in response to the reception of user input selecting the coupon application icon (832). For example, a first coupon, a second coupon, and a third coupon may be applicable when purchasing a target product. In this case, the user can select the coupon application icon (832) and determine whether each of the first coupon, the second coupon, and the third coupon is activated through the output additional interface. For example, if the user decides not to activate all coupons, the interface (831) displaying the discount amount according to the coupon benefit may be removed from the product detail page (801). The electronic device (110) can determine that a specific coupon was applied when purchasing a target product if payment is performed while a specific coupon is activated from the user terminal (120).

[0091] In one embodiment, the electronic device (110) can identify benefit information that can be provided to the user upon the purchase of a target product, and the identified benefit information may include one or more coupons. At this time, when the user purchases the target product, the electronic device (110) may set the state in which the coupon is activated to the default state to provide the user with a greater discount benefit. However, the identified benefit information may include multiple coupons (e.g., a first coupon, a second coupon), and multiple coupons may not be applied simultaneously upon the purchase of the target product. In such a case, the electronic device (110) may prioritize activating the coupon with the largest discount amount (e.g., a first coupon) among the multiple coupons, and deactivate the remaining coupons (e.g., a second coupon). The electronic device (110) may generate second web page information to include the coupon with the largest discount amount (e.g., a first coupon) and a third benefit interface (811) displaying the discount amount corresponding to the coupon (e.g., a first coupon).

[0092] In one embodiment, the electronic device (110) may determine the accumulated amount (e.g., 18,200 won) based on the accumulation benefit based on the base price of the target product (e.g., 182,000 won). For example, the electronic device (110) may determine the accumulated amount based on a preset accumulation rate (e.g., 10%) of the base price of the target product (e.g., 182,000 won). However, not limited thereto, the electronic device (110) may also determine the amount based on the base price of the target product minus the discount amount based on the benefit information mapped to the second benefit interface (e.g., 146,940 won), rather than the base price of the target product.

[0093] In one embodiment, an interface (831) displaying a discount amount according to a coupon benefit may display a description of the coupon benefit. An interface (831) may display a description of each activated coupon. For example, if a first coupon is activated, the reason for issuing the first coupon (e.g., 'new membership sign-up coupon') may be displayed along with the discount amount according to the first coupon. Furthermore, the interface (831) may also display information such as the usage scope or usage period of each activated coupon.

[0094] In one embodiment, an interface (841) displaying the accumulated amount according to the accumulation benefit may display a description of the accumulation benefit. For example, the interface (841) may display together the method of calculating the accumulated amount according to the accumulation benefit (e.g., accumulation rate) and the reason for providing the accumulation benefit (e.g., 'Accumulation benefit applied due to membership sign-up').

[0095] FIG. 9 illustrates an exemplary product list page including an area where a target product is displayed according to one embodiment of the present disclosure.

[0096] In one embodiment, the electronic device (110) may receive a request for access to a product list page (901) from a user terminal (120) and may generate web page information used to output the product list page (901) and transmit it to the electronic device (110). The product list page (901) may include an area (902) where a target product (911) is displayed.

[0097] In one embodiment, in the area (902) where the target product (911) of the product list page (901) is displayed, a first benefit interface (921) in which a discount amount or discount price is not displayed and a second benefit interface (922) in which a discount amount or discount price is displayed may be displayed. In response to receiving user input selecting the first benefit interface (921), the electronic device (110) may cause a page (e.g., a detailed benefit page) including a third benefit interface in which at least one of a discount amount, a discount price, or an accumulation amount for benefit information (e.g., benefit information of the first type) mapped to the first benefit interface to be displayed on the user terminal (120). The details regarding the first benefit interface (921) and the second benefit interface (922) are the same as the first benefit interface (e.g., the first benefit interface (521) of FIG. 5) and the second benefit interface (e.g., the second benefit interface (522) of FIG. 5) included in the product purchase page (e.g., the product purchase page (501) of FIG. 5) described above, so a detailed description is omitted.

[0098] The methods according to the present disclosure may be computer-implemented methods. The computer may include, for example, a device capable of performing processing. Although each step of the methods in the present disclosure is illustrated and described in a predetermined order, the steps may be performed in any combination according to the present disclosure, in addition to being performed sequentially. In one embodiment, at least some of the steps may be performed in parallel, iteratively, or heuristically. The present disclosure does not exclude variations or modifications to the methods. In one embodiment, at least some of the steps may be omitted, or other steps may be added.

[0099] Various embodiments of the present disclosure may be implemented as software recorded on a machine-readable recording medium. The software may be software for implementing the various embodiments of the present disclosure described above. The software may be inferred from the various embodiments of the present disclosure by programmers skilled in the art to which the present disclosure pertains. For example, the software may be machine-readable instructions (e.g., code or code segments) or a program. The machine may be a device capable of operating according to instructions called from the recording medium, for example, a computer. In one embodiment, the machine may be a device according to the embodiments of the present disclosure. In one embodiment, the processor of the machine may execute the called instructions to cause the components of the machine to perform functions corresponding to those instructions. In one embodiment, the processor may be a processor according to the embodiments of the present disclosure. The recording medium may mean any type of recording medium in which data is stored that can be read by the machine. The recording medium may include, for example, ROM, RAM, CD-ROM, magnetic tape, floppy disk, optical data storage device, etc. In one embodiment, the recording medium may be memory. In one embodiment, the recording medium may be implemented in a distributed form in a networked computer system, etc. Software may be stored and executed in a distributed manner in a computer system, etc. The recording medium may be a non-transitory recording medium. A non-transitory recording medium refers to a tangible medium that exists regardless of whether data is stored semi-permanently or temporarily, and does not include a signal that propagates transitorily.

[0100] Although the technical concept of the present disclosure has been described by various embodiments above, the technical concept of the present disclosure includes various substitutions, modifications, and alterations that can be made within the scope of understanding of those skilled in the art to which the present disclosure pertains. Furthermore, it should be understood that such substitutions, modifications, and alterations may be included within the scope of the appended claims. Embodiments according to the present disclosure may be combined with one another. Each embodiment may be combined in various ways depending on the circumstances, and embodiments created by combining also fall within the scope of the present disclosure.

Claims

Claim 1 A method for displaying benefit information of a product performed by an electronic device, comprising: obtaining a user’s access request for a product purchase page of a target product of an e-commerce service; identifying benefit information that can be provided to the user upon purchase of the target product based on the user’s account information; generating first web page information used to output the product purchase page such that the product purchase page includes a first benefit interface in which a discount amount or discount price generated based on the identified benefit information is not displayed; and transmitting the first web page information to the user’s terminal. Claim 2 A method according to claim 1, wherein the target product is a product sold by a pre-set candidate sales outlet among a plurality of sales outlets registered in the electronic commerce service. Claim 3 A method according to claim 1, wherein the step of generating the first web page information comprises the step of generating the first web page information used to output the product purchase page such that the product purchase page includes a second benefit interface in which a discount amount or discount price generated based on the identified benefit information is displayed. Claim 4 A method in which, in paragraph 3, each of the identified benefit information is classified into a first type of benefit information representing a coupon benefit or accumulation benefit applicable at the time of purchasing the target product, or a second type of benefit information representing a price discount benefit immediately applicable at the time of purchasing the target product. Claim 5 A method according to paragraph 4, wherein the first benefit interface displays a benefit provision message according to the first type of benefit information, and the second benefit interface displays at least one of a discount amount or a discount price according to the second type of benefit information. Claim 6 In paragraph 4, the first benefit interface displays a message or icon indicating that it is a benefit provided upon membership subscription when at least one of the first type of benefit information is a benefit provided upon membership subscription, and the second benefit interface displays a message or icon indicating that it is a benefit provided upon membership subscription when the second type of benefit information is a benefit provided upon membership subscription. Claim 7 A method according to claim 4, wherein the step of generating the first web page information comprises: a step of comparing a discount amount according to any type of benefit information with the base price of the target product; and a step of determining, based on the result of the comparison, whether to map the any type of benefit information to either the first benefit interface or the second benefit interface. Claim 8 A method according to claim 7, wherein the step of generating the first web page information comprises: a step of mapping the arbitrary type of benefit information to the first benefit interface when the discount amount according to the arbitrary type of benefit information exceeds a threshold ratio of the base price of the target product; and a step of mapping the arbitrary type of benefit information to the second benefit interface when the discount amount according to the arbitrary type of benefit information does not exceed the threshold ratio of the base price of the target product. Claim 9 In paragraph 3, the step of generating the first web page information comprises generating the first web page information such that, when the product purchase page is output on the user's terminal, the time at which the first benefit interface is output and the time at which the second benefit interface is output are different. Claim 10 A method according to claim 1, wherein the step of generating the first web page information comprises the step of generating the first web page information such that, in the case where a user account is not subscribed to a membership and additional benefits are provided upon the purchase of the target product upon the user account's membership subscription, the product purchase page includes a membership subscription interface that guides the additional benefits upon membership subscription. Claim 11 In claim 10, the method wherein the membership subscription interface represents an interface that outputs a membership subscription page for membership subscription to the user's terminal in response to the reception of user input selecting the membership subscription interface. Claim 12 A method according to claim 11, wherein the membership subscription interface displays a price difference between the first purchase price of the target product when the user account is not subscribed to the membership and the second purchase price of the target product when the user account is subscribed to the membership. Claim 13 A method according to claim 4, wherein the first benefit interface represents an interface that outputs a detailed benefit page to the user’s terminal, the third benefit interface which displays a discount amount according to a coupon benefit included in the first type of benefit information and an accumulation amount according to an accumulation benefit included in the first type of benefit information, in response to the reception of user input selecting the first benefit interface. Claim 14 In claim 13, the method further comprises the step of generating second web page information used to output a detailed benefit page in response to receiving user input selecting the first benefit interface, wherein the step of generating the second web page information comprises, when the identified benefit information includes a plurality of coupons and the plurality of coupons cannot be applied simultaneously, generating the second web page information such that the detailed benefit page includes a third benefit interface in which the coupon with the largest discount amount among the plurality of coupons is preferentially activated, and the detailed benefit page includes an icon for changing the coupon to be applied when purchasing the target product. Claim 15 An electronic device comprising: one or more processors; and one or more memories storing instructions to be executed by said one or more processors, wherein, upon execution of said instructions, said one or more processors are configured to execute a method according to any one of claims 1 to 14. Claim 16 A non-transient computer-readable recording medium having recorded instructions that cause one or more processors to perform an operation when executed by one or more processors, wherein the instructions are configured to cause the one or more processors to execute a method according to any one of claims 1 to 14.

Images