Web site top exposure server and method performing thereof

KR103000186B1Active Publication Date: 2026-08-05방진성
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Patent Information

Authority / Receiving Office
KR · KR
Patent Type
Patents
Current Assignee / Owner
방진성
Filing Date
2024-09-24
Publication Date
2026-08-05

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Abstract

A website top exposure intermediary server according to the present invention includes a website creation unit that creates a customized website for a user based on information entered by a user, a keyword optimization unit that derives keywords related to the purpose of the website, an on-page optimization unit that reflects the keywords in the content of the website and specifies that thumbnail images of each web page are displayed, and a monitoring unit that registers the website with a search engine and monitors the ranking of the website exposure in the search engine to update the keywords.
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Description

Technology Field

[0001] The present invention relates to a website top exposure server and a method for executing the same, and more specifically, to a website top exposure server and a method for executing the same that automatically generates a user-customized website and exposes the website at the top of search engines such as Naver to enable effective marketing and advertising. Background Technology

[0003] Today, the Internet has established itself as an essential business tool, and attracting more customers and traffic through websites is emerging as a crucial factor in corporate success.

[0004] In particular, achieving top rankings on search engines like Naver directly contributes to business growth by enabling potential customers to easily discover the website. However, existing methods for achieving such top rankings have several limitations and problems.

[0005] The first problem is the excessive consumption of time and money. Building a website from scratch and optimizing it for search engines is a very complex and labor-intensive process. High rankings in search engines are only possible by properly configuring various SEO elements, such as website structure, content, meta tags, and keyword optimization. Specialized SEO knowledge is essential to successfully perform these tasks.

[0006] However, because most companies and individuals lack this knowledge, they often hire experts or outsource the work. This not only incurs a significant financial burden but also inevitably slows down the pace of the work.

[0007] The second problem is the complexity of search engine algorithms. Search engines like Naver use their own algorithms to determine website rankings, and these algorithms are highly complex and constantly changing.

[0008] This presents a significant challenge for website operators aiming for top search rankings. If the various factors required by the algorithm are not properly reflected, it becomes very difficult to rank highly in search results.

[0009] In particular, since search engines evaluate content quality, the structural completeness of a site, and relationships with external links, SEO work that considers all these factors is necessary. However, because this process is technically very difficult and time-consuming, many websites fail to rank highly in search engines and fall behind in the competition.

[0010] The third issue is the increasing importance of the mobile environment. Modern users are spending increasingly more time using the internet via mobile devices. Therefore, websites must be designed to function perfectly not only on PCs but also on mobile devices.

[0011] Search engines also tend to rate mobile-optimized websites more highly. Mobile-friendly design, fast loading speeds, and easy navigation are important evaluation factors, and satisfying these requires additional website development work. Using traditional manual methods, it is significantly difficult to develop and maintain a website optimized for both mobile and PC.

[0012] Fourth, the importance of visual content is gradually increasing. It has become difficult to sufficiently attract users' attention with text-based search results alone. When visual content such as images and videos are displayed alongside search results, click-through rates increase, leading more users to visit the website.

[0013] In particular, search engines like Naver provide a feature that displays search results along with thumbnail images, and utilizing this enhances website visibility. However, in existing methods, the process of adding and optimizing these visual elements is very complex and requires specialized technical skills.

[0014] Due to these issues, it has become very difficult for small and medium-sized businesses and individual entrepreneurs to achieve top rankings in search engines. Since website ranking is typically done manually, it is time-consuming and costly, and the results are not always satisfactory.

[0015] Moreover, website rankings can drop sharply whenever search engine algorithms change, requiring continuous maintenance and updates; however, performing this is a realistically difficult task for small businesses. The problem to be solved

[0017] The present invention aims to provide a website top exposure server and a method for executing the same, which automatically generates a user-customized website and exposes the website at the top of search engines such as Naver, thereby enabling effective marketing and advertising.

[0018] In addition, the present invention aims to provide a website top ranking server and a method for executing the same, which enables users to expect top rankings in search engines by automatically optimizing a generated website in accordance with the logic of a search engine.

[0019] In addition, the present invention aims to provide a website top exposure server and a method for executing the same, which can increase the user's click-through rate and maximize advertising effects by displaying a thumbnail image along with the website when the website is exposed at the top of search results of a search engine.

[0021] The objects of the present invention are not limited to those mentioned above, and other unmentioned objects and advantages of the present invention may be understood from the following description and will be more clearly understood by the embodiments of the present invention. Furthermore, it will be readily apparent that the objects and advantages of the present invention can be realized by the means and combinations thereof set forth in the claims. means of solving the problem

[0023] A website top exposure intermediary server for achieving these purposes includes a website creation unit that creates a customized website for a user based on information entered by the user, a keyword optimization unit that derives keywords related to the purpose of the website, an on-page optimization unit that reflects the keywords in the content of the website and specifies that thumbnail images of each web page are displayed, and a monitoring unit that registers the website with a search engine and monitors the ranking of the website in the search engine to update the keywords.

[0024] In one embodiment, when the keyword optimization unit needs to derive a new keyword based on the monitoring results by the monitoring unit, it may re-evaluate the keywords used in the existing content and add new keywords or modify existing keywords according to changes in search trends.

[0025] In one embodiment, when a keyword is newly generated by the keyword optimization unit, the on-page optimization unit reflects the new keyword in each of the title, body, heading, and image alt text of an existing page, and also reflects the new keyword in the title tag and meta description of the page so that a search engine can recognize the new keyword.

[0026] In addition, a method for mediating website rankings executed on a website ranking mediation server to achieve this purpose includes the steps of: creating a customized website for a user based on information entered by the user; deriving keywords related to the purpose of the website; reflecting the keywords in the content of the website and specifying that thumbnail images of each web page be displayed; and registering the website with a search engine and monitoring the ranking of the website in the search engine to update the keywords.

[0027] In one embodiment, the website top exposure mediation method may further include the step of re-evaluating keywords used in existing content and adding new keywords or modifying existing keywords according to changes in search trends when a new keyword needs to be derived as a result of monitoring by the monitoring unit.

[0028] In one embodiment, the website top exposure mediation method may further include the step of reflecting the new keyword in each of the title, body, heading, and image alt text of an existing page when a new keyword is generated by the keyword optimization unit, and reflecting the new keyword in the title tag and meta description of the page so that the search engine recognizes the new keyword. Effects of the invention

[0030] According to the present invention as described above, there is an advantage in that it automatically generates a customized website for users and displays the website at the top of search engines such as Naver, thereby enabling effective marketing and advertising.

[0031] In addition, according to the present invention, there is an advantage that users can expect top rankings in search engines by automatically optimizing the generated website to match the logic of search engines.

[0032] In addition, according to the present invention, when a website is displayed at the top of the search results of a search engine, a thumbnail image is displayed together, which has the advantage of increasing the user's click-through rate and maximizing the advertising effect. Brief explanation of the drawing

[0034] FIG. 1 is a network configuration diagram for explaining a website top exposure system according to an embodiment of the present invention. FIG. 2 is a block diagram illustrating the internal structure of a website top exposure server according to the present invention. FIG. 3 is a flowchart illustrating an embodiment of a method for top exposure of a website according to the present invention. Specific details for implementing the invention

[0035] The aforementioned objectives, signatures, and advantages are described in detail below with reference to the attached drawings, thereby enabling those skilled in the art to easily implement the technical concept of the present invention. In describing the present invention, detailed descriptions of known technologies related to the present invention are omitted if it is determined that such descriptions would unnecessarily obscure the essence of the invention. Hereinafter, preferred embodiments according to the present invention will be described in detail with reference to the attached drawings. In the drawings, the same reference numerals are used to indicate the same or similar components.

[0037] FIG. 1 is a network configuration diagram for explaining a website top exposure system according to an embodiment of the present invention.

[0038] Referring to FIG. 1, a website top exposure system includes a website top exposure server (100), a user terminal (200), and a search engine server (300).

[0039] The website top exposure server (100) creates a customized website for the user based on information entered by the user, derives keywords related to the purpose of the website, reflects the said keywords in the content of the website, and specifies that thumbnail images of each web page are displayed. After that, the website top exposure server (100) provides the website to the search engine server (300) to register it with the search engine.

[0040] As described above, the website top exposure server (100) registers the website with the search engine (310) and monitors the ranking in which the website is exposed in the search engine (310) to update the keyword.

[0041] Such a website top exposure server (100) will be described in detail in FIG. 2 below.

[0042] The user terminal (200) has an application installed for accessing a search engine. Therefore, when the application is selected and executed, the user terminal (200) can access the search engine through the application.

[0043] The user terminal (200) can display a web page provided by a search engine through an application. At this time, the web page includes a screen loaded on an electronic device and / or content within the screen, etc., so that it can be immediately displayed on the screen as the user scrolls.

[0044] For example, the entire execution screen of an application that is extended horizontally or vertically and displayed according to the user's scroll while a web page is displayed on an application of a user terminal (200) may be included in the concept of the web page, and the screen that is in camera roll may also be included in the concept of the web page.

[0045] Additionally, the user terminal (200) has an application (e.g., software, neural network model, etc.) installed for analyzing user interests. Accordingly, the user terminal (200) can determine the user's preferences by collecting log records or engagement records and then analyzing the log records or engagement records through the application for analyzing user interests.

[0046] In one embodiment, the user terminal (200) can analyze a log record or an engagement record to extract user behavior information and extract a label to determine the type of content from the user behavior information.

[0047] In another embodiment, the user terminal (200) is equipped with a crawler, a parser, and an indexer to collect web pages viewed by the user and to access text information such as images, item names, and prices included in the web pages to extract a label for determining the type of content.

[0048] For example, a crawler collects data related to item information by gathering a list of web addresses viewed by users and tracking links through websites. At this stage, a parser interprets the web pages collected during the crawling process to extract item information such as images, item prices, and item names included on the pages, while an indexer can index the corresponding locations and meanings.

[0049] The label for determining the type of the above content refers to the meaning of the item based on the content viewed by the user (e.g., web browser) included in the user behavior information, images of content for which a 'like' tag was generated (e.g., social network), and images and text of the homepage viewed by the user.

[0050] User viewing records are stored in the user terminal (200). User viewing records include log records and engagement records. At this time, the log records are generated by the user recording events that occur while the operating system or software of the user terminal (500_1 to 500_N) is running.

[0051] A user terminal (200) stores a label for determining the type of content extracted based on user viewing records. The label for determining the type of content represents the meaning of the corresponding item based on the content viewed by the user (e.g., web browser), the image of the content that generated a like tag (e.g., social network), and the image and text of the homepage viewed by the user, which are included in the user behavior information.

[0053] FIG. 2 is a block diagram illustrating the internal structure of a website top exposure server according to the present invention.

[0054] Referring to FIG. 2, the website top exposure server (100) includes a website creation unit (110), a keyword optimization unit (120), an on-page optimization unit (130), and a monitoring unit (140).

[0055] The website generation unit (110) generates a customized website for the user based on information entered by the user. This website is accessible on both PCs and mobile devices and is structured so that crawlers of search engines such as Naver can easily navigate it. The site structure, meta tags, title, description, etc. are automatically set and developed to be optimized for Naver's search logic.

[0056] The keyword optimization unit (120) optimizes the structure, content, keywords, etc. of a website to display the website at a higher level in search engines. For example, when a user enters a specific search term, the website is optimized to be displayed at a higher rank in the search results of search engines such as Google and Naver.

[0057] First, the keyword optimization unit (120) clearly defines the purpose and business goals of the website. For example, the keyword optimization unit (120) clarifies the goals of the website, such as product sales, information provision, and service reservations. This is because the keywords vary depending on the goals.

[0058] Additionally, the keyword optimization unit (120) identifies potential customers of the website and the customer's search intent. That is, the keyword optimization unit (120) predicts what search terms the customer will use by considering the customer's age, gender, interests, purchasing behavior, etc.

[0059] After that, the keyword optimization unit (120) analyzes the purpose and business goals of the website.

[0060] In one embodiment, the keyword optimization unit (120) analyzes that, when the purpose of the website is to provide information, keywords in the form of questions or keywords that provide solutions to topics are needed. For example, the keyword optimization unit (120) analyzes that keywords such as "effective diet methods," "SEO optimization guide," "car maintenance tips," and "WordPress installation methods" are needed.

[0061] In another embodiment, the keyword optimization unit (120) analyzes that, when the purpose of the website is to sell products, keywords such as product name, product features, price, and reviews are needed. For example, the keyword optimization unit (120) analyzes that keywords such as "affordable smartphone," "best gaming laptop," "buy 4K TV," and "organic skincare product" are needed.

[0062] In another embodiment, the keyword optimization unit (120) analyzes that, when the purpose of the website is to provide a service, keywords reflecting the service name, the region name, and the benefits provided to the customer are needed. For example, the keyword optimization unit (120) analyzes that keywords such as "Seoul area Plumber," "professional lawyer consultation," "moving service comparison," and "digital marketing agency" are needed.

[0063] After that, the keyword optimization unit (120) derives basic keywords based on the core topic of the website, keywords derived from basic keywords, and user behavior.

[0064] In one embodiment, the keyword optimization unit (120) derives basic keywords based on the core topics of products, services, or information provided by the website. For example, if the keyword optimization unit (120) is an electronics sales website, "smartphone," "laptop," "home appliance," etc., may be the core topics.

[0065] In another embodiment, the keyword optimization unit (120) analyzes what problem a target customer is looking to solve by visiting the website. For example, if the website sells health food, the customer may have a goal such as **"health improvement," "weight loss," or "immunity boosting."**

[0066] In another embodiment, the keyword optimization unit (120) derives related keywords that can be derived from a basic keyword. For example, the keyword optimization unit (120) can derive more specific keywords such as 'automatic coffee machine', 'home coffee machine', and 'small cafe coffee machine' from the keyword 'coffee machine'.

[0067] In another embodiment, the keyword optimization unit (120) identifies the search intent based on user behavior information and derives a search term.

[0068] In the above embodiment, the keyword optimization unit (120) analyzes behavior patterns based on user behavior information. First, the keyword optimization unit (120) analyzes the process required for a user to find information by dividing it into steps.

[0069] For example, some users may have a tendency to seek increasingly specific information, such as initially searching for "diet methods" and later searching for more specific "effective diet plans." In such cases, keywords appropriate for each stage can be derived by identifying the flow from the initial stage to the final purchase stage.

[0070] In the above embodiment, the keyword optimization unit (120) identifies the path a user takes starting from a search term. For example, a user starting with the search term 'smartphone' may gradually search for keywords subdivided into 'smartphone reviews' and 'cost-effective smartphones'.

[0071] In the above embodiment, the keyword optimization unit (120) identifies which link the user clicks in the search results and what kind of content (reviews, blogs, shopping malls, etc.) the user is more interested in. Through this, suitable keywords can be selected according to the type of content the user prefers.

[0072] The keyword optimization unit (120) expands the basic keywords based on the user's search intent and patterns analyzed as above.

[0073] In one embodiment, the keyword optimization unit (120) can expand from a general keyword entered by a user into a specific keyword. For example, if there is a general search term such as 'coffee machine', the keyword optimization unit (120) can analyze user behavior data to expand into specific keywords such as 'how to use an automatic coffee machine', 'affordable home coffee machine', and 'how to clean a coffee machine'.

[0074] In one embodiment, the keyword optimization unit (120) differentiates keywords according to the user's search intent. For example, the keyword optimization unit (120) can classify a general keyword such as 'laptop' into 'best gaming laptop' (commercial intent), 'where to buy a laptop' (transactional intent), 'how to extend laptop battery life' (informative intent), etc., according to the user's search intent.

[0075] After that, the keyword optimization unit (120) analyzes the keywords, calculates the value score and relevance score of the keywords, and assigns a priority.

[0076] In one embodiment, the keyword optimization unit (120) can calculate a value score by assigning weights to elements for calculating a value score of a keyword as in [Equation 1].

[0078] [Mathematical Formula 1]

[0079]

[0081] K: Keyword

[0082] V(K): Keyword value score,

[0083] C(K): Cost per click

[0084] T(K): Conversion rate

[0085] E(K): Competition intensity

[0086] S(K): Search volume

[0087] Wc: Weight assigned to cost per click,

[0088] Wt: Weight assigned to conversion rate,

[0089] WE: Weights assigned to competitive intensity,

[0090] SK: Weights assigned to search volume,

[0092] In [Equation 1], the above conversion rate (T(K)) is a factor that evaluates the likelihood that a specific keyword will actually contribute to goals such as sales and customer acquisition. The cost per click (C(K)) is a factor that evaluates the commercial value of the keyword analyzed based on the cost per click on the platform.

[0093] The search volume (S(K)) mentioned above refers to information regarding whether the search volume of a specific keyword fluctuates seasonally or remains constant. For example, it indicates whether keywords like 'Christmas gift' have high search volume only during specific seasons, while keywords like 'diet methods' are searched consistently throughout the year.

[0094] The above competitive intensity (E(K)) refers to the competitive intensity of a keyword; keywords with high search volume have high competitive intensity, while keywords with low search volume have low competitive intensity. In other words, the competitive intensity of a keyword is information regarding whether one can compete with that keyword, based on the keywords, meta tags, and backlink profiles used by competing sites.

[0095] In another embodiment, the keyword optimization unit (120) can calculate a relevance score by assigning weights to elements for calculating the relevance score of the keyword as in [Equation 2].

[0097] [Mathematical Formula 2]

[0098]

[0100] K: Keyword,

[0101] R(K): Relevance score,

[0102] I(K): Match search intent,

[0103] C(K): Compatibility with website content,

[0104] W I : Weights assigned to search intent matches,

[0105] W C : Weights assigned to content suitability,

[0107] Finally, the keyword optimization unit (120) is [Equation 3], and after assigning weights to the value score and relevance score of each keyword, calculates the sum of them.

[0109] [Mathematical Formula 3]

[0110]

[0112] F(K): Final score

[0113] V(K): Keyword value score,

[0114] R(K): Keyword relevance score,

[0115] WV: Weight assigned to value score,

[0116] WR: Relevance score,

[0118] As described above, the keyword optimization unit (120) calculates a final score (F(K)) for all keywords, and then sorts the keywords in descending order based on this score to determine the priority.

[0119] Additionally, when the keyword optimization unit (120) needs to derive new keywords based on the monitoring results by the monitoring unit (140), it re-evaluates the keywords used in the existing content and adds new keywords or modifies existing keywords according to changes in search trends.

[0120] In one embodiment, the keyword optimization unit (120) evaluates the discovered new keywords together with existing keywords and readjusts the priority according to importance. Through this, keywords that have moderate competition in the current search ranking and can induce traffic and conversion are prioritized for targeting.

[0121] The on-page optimization unit (130) optimizes internal elements of the website so that the search engine can easily understand and evaluate the structure and content of pages containing major keywords.

[0122] In one embodiment, the on-page optimization unit (130) includes high-priority keywords in the title tag of each page. For example, it creates an attractive and concise title so that search engines and users can quickly understand the content of the page.

[0123] In another embodiment, the on-page optimization unit (130) makes the URL of each page into a structure that includes short and high-priority keywords.

[0124] In another embodiment, the on-page optimization unit (130) naturally places high-priority main keywords and related keywords in the body of the web page so that the search engine can understand the content of the page well.

[0125] In another embodiment, the on-page optimization unit (130) uses alternative text (Alt text) to describe the content of images within a web page and includes high-priority keywords in the file name. Additionally, the page loading speed is improved by minimizing the image file size.

[0126] In addition, the on-page optimization unit (130) optimizes the website structure and technical elements so that the search engine can crawl and index the website more easily.

[0127] In one embodiment, the on-page optimization unit (130) makes the navigation structure of the website concise and logical. The on-page optimization unit (130) creates a sitemap (XML sitemap) and submits it to a search engine so that search engine bots can easily navigate the site and crawl all pages.

[0128] In another embodiment, the on-page optimization unit (130) speeds up the website loading speed by methods such as image optimization, caching settings, and reducing server response time.

[0129] Additionally, the on-page optimization unit (130) performs off-page optimization that takes place outside the website.

[0130] In one embodiment, the on-page optimization unit (130) obtains backlinks (external links) from other websites. This is because the more backlinks are received from trustworthy and authoritative websites, the more the search engine trusts the site. Backlinks can occur naturally, but they can also be actively built through guest posts, media coverage, collaboration with industry partners, etc.

[0131] In another embodiment, the on-page optimization unit (130) increases brand awareness by sharing content on social media platforms and interacting with users. This is because, although social media does not directly affect search rankings, it can have a positive effect by increasing traffic to the site.

[0132] In another embodiment, the on-page optimization unit (130) manages online reviews and reputation. For example, it manages reviews on platforms such as Google My Business or Naver Place and actively responds to user feedback.

[0133] Additionally, when a new keyword is generated by the keyword optimization unit (120), the on-page optimization unit (130) naturally reflects the new keyword in the title, body, heading, image alt text, etc. of the existing page, and also reflects the new keyword in the title tag and meta description of the page so that the search engine recognizes the new keyword.

[0134] The monitoring unit (140) updates the keyword by monitoring the ranking of the website in the search engine after registering the website with the search engine.

[0135] In one embodiment, the monitoring unit (140) can monitor keyword rankings by continuously checking where the website is located in the search results for major keywords.

[0136] In another embodiment, the monitoring unit (140) tracks the number of visitors to the website, the inflow path, and the behavior of the users, and analyzes whether the traffic entering the website originated from organic search, social media, or external links (referrals).

[0137] In another embodiment, the monitoring unit (140) analyzes indicators such as bounce rate, page dwell time, and page views to determine whether the information desired by the user is being properly provided, such as how the visitor takes action on the page after traffic has entered.

[0138] As in the above embodiment, the monitoring unit (140) checks how many visitors are entering the website from a specific keyword, and if the traffic has decreased, determines that the keyword needs to be updated.

[0139] As in the above embodiment, if the conversion rate (purchase, sign-up, etc.) is low even though there is a lot of traffic, the monitoring unit (140) determines that there is a possibility that keywords not matching the user's intent are being used and determines that it is necessary to update the keywords.

[0140] As in the above embodiment, if the monitoring unit (140) determines that it is necessary to review and update the optimization of a specific keyword if the ranking in the search results of that keyword continues to decline or remains unchanged, it is necessary to review and update the optimization of the keyword.

[0141] As described above, the monitoring unit (140) derives a new keyword through the keyword optimization unit (120).

[0143] FIG. 3 is a flowchart illustrating an embodiment of a method for top exposure of a website according to the present invention.

[0144] Referring to FIG. 3, the website top exposure intermediary server (100) creates a customized website for the user based on information entered by the user (step S310).

[0145] The website top exposure intermediary server (100) derives keywords related to the purpose of the website (step S320).

[0146] The website top exposure intermediary server (100) reflects the above keywords in the content of the website and specifies that thumbnail images of each web page are displayed (step S330).

[0147] The website top exposure intermediary server (100) registers the website with a search engine and monitors the ranking in which the website is exposed in the search engine to update the keyword (step S340).

[0149] Although the present invention has been described by the embodiments and drawings described above, the present invention is not limited to the above embodiments, and various modifications and variations are possible from this description by those skilled in the art to which the present invention pertains. Accordingly, the concept of the present invention should be understood only by the claims set forth below, and all equivalent or analogous variations thereof shall be considered to fall within the scope of the concept of the present invention. Explanation of the symbols

[0151] 100: Top exposure server, 110: Website creation section, 120: Keyword Optimization Department, 130: On-page Optimization Department, 140: Monitoring Department, 200: User terminal, 300: Search engine server

Claims

Claim 1 A website creation unit that generates a customized website for a user based on information entered by the user; a keyword optimization unit that derives keywords related to the purpose of the website; an on-page optimization unit that reflects the keywords in the content of the website and specifies that thumbnail images of each web page are displayed; and a monitoring unit that monitors the ranking of the website's exposure in the search engine after registering the website with the search engine and updates the keywords, wherein the keyword optimization unit re-evaluates keywords used in existing content and adds new keywords or modifies existing keywords according to changes in search trends when new keywords need to be derived as a result of monitoring by the monitoring unit, and the on-page optimization unit performs website on-page and off-page optimization when keywords are newly generated by the keyword optimization unit, wherein as website on-page optimization, the new keywords are reflected in the title, body, heading, and image alt text of each existing page, and the new keywords are also reflected in the page's title tag and meta description so that the search engine recognizes the new keywords, and as off-page optimization, the system obtains external links from external websites, shares content on social media platforms, and manages online reviews and reputation. Server. Claim 2 delete Claim 3 delete Claim 4 A method for mediating a website's top ranking executed on a website's top ranking mediation server, comprising: a step of creating a customized website for a user based on information entered by the user; a step of deriving keywords related to the purpose of the website; a step of reflecting the keywords in the content of the website and specifying that thumbnail images of each web page be displayed; and a step of registering the website with a search engine and monitoring the ranking of the website's exposure in the search engine to update the keywords, wherein if a new keyword needs to be derived as a result of the monitoring, the keywords used in the existing content are re-evaluated, new keywords are added or existing keywords are modified according to changes in search trends, and when a new keyword is generated, website on-page and off-page optimization is performed, wherein as website on-page optimization, the new keywords are reflected in the title, body, heading, and image alt text of each existing page, and the new keywords are also reflected in the page's title tag and meta description so that the search engine recognizes the new keywords, and as off-page optimization, external links are obtained from external websites, content is shared on social media platforms, and online reviews and reputation are managed. Claim 5 delete Claim 6 delete

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