Business platform system for providing service for creating and sharing of contents and contents creating method utilizing thereof

Abstract

A business platform system for providing a content creation and sharing service comprises: an ad storage server in which ads are stored; and a platform server that communicates with at least one of the ad storage server and a user terminal, creates content to which at least one of the ads stored in the ad storage server is applied, and shares the created content (hereinafter referred to as "created content") with members, wherein the created content for which a viewing request is input from the user terminal among the created content is posted on the screen of the user terminal.

Description

Technology Field

[0001] The present invention relates to a business model that generates revenue by utilizing content creation and sharing services. Background Technology

[0003] With the rapid advancement of communication technology, various types of content are being provided online and shared among numerous users. In particular, as the widespread adoption of mobile devices such as smartphones and tablet PCs, which allow access to communication networks anytime and anywhere, has become commonplace, the speed of content sharing on online servers is accelerating.

[0004] In this context, "content" refers to images or videos produced primarily for the purpose of providing information and advertising, such as content including introductions, recommendations, and event information regarding products (including products and services); content including introductions and recommendations for interiors; content including introductions and trend information regarding the industry; content including introductions and daily information regarding individuals (or brands); content including introductions and recommended itineraries regarding travel destinations; and content regarding cooking recipes including introductions and information on cooking.

[0005] Below, we will explain the conventional creation and sharing of content in more detail, and among these various contents, we intend to explain content related to cooking recipes, that is, food content, as an example.

[0006] Conventional food content provided online is mainly in a simple text format, lacking specificity and being unstructured, so it was difficult to accurately reproduce food using only that food content.

[0007] As part of the technology for providing such food content, Published Patent Application No. 10-2016-0116449 (Application date: March 30, 2015; Publication date: October 10, 2016, 'Cooking Recipe Provision Application System', hereinafter referred to as 'Prior Art') has been disclosed. In this case, the prior art recommends cooking recipes stored in a database as optimal food content based on the ingredients currently possessed by the user, and there is no significant difference from existing cooking recipes that are easily accessible in books or online.

[0008] In addition, in the prior art, a specific user can save their own recipe and share it with other users of the application. However, since the method does not provide a tool that allows anyone to easily create recipe-related content, and production depends on the individual capabilities of the recipe sharer, i.e., the creator, the quality of the cooking recipe-related food content produced by each creator may vary. Furthermore, users who lack the ability to create food content faced the problem of being unable to share their own recipes.

[0009] In addition to the food content mentioned above, various types of content that anyone can easily access online, such as existing social media, blogs, online shopping malls, and applications, are shared for free by publishers (e.g., creators). The present invention aims to resolve the problems of the aforementioned conventional technology while not merely stopping at sharing content, but also to provide creators with a channel to generate additional revenue in addition to earned income. The problem to be solved

[0011] This invention was conceived to solve the aforementioned problems and to provide a technology that enables anyone to easily create their own content while generating revenue simply by sharing the created content. means of solving the problem

[0013] To achieve this purpose, a business platform system for providing a food content production and sharing service according to an embodiment of the present invention comprises: an ad storage server in which advertising advertisements are stored; and a platform server that communicates with at least one of the ad storage server and a user terminal, produces content to which at least one of the advertisements stored in the ad storage server is applied, shares the produced content (hereinafter referred to as "produced content") with members, and posts the produced content for which a viewing request is input from the user terminal on the screen of the user terminal; wherein the platform server comprises: a communication unit that communicates with at least one of the user terminal, the ad storage server, and an external server; a first storage unit that stores an image file (hereinafter referred to as "upload file") uploaded from at least one of the user terminal and the external server; a second storage unit in which ad templates, converted into a template form of at least one of the product image and brand name of the advertisements stored in the ad storage server, are stored by product category; and a content production unit that extracts a specific area to be included in the content from the upload file and produces content by combining the extracted specific area and the ad templates. It may include a content sharing unit that posts content produced by the content production unit above onto a user terminal screen according to pre-set sharing options; and a control unit that controls the above configurations.

[0014] At this time, the content creation unit comprises: an extraction unit that extracts a specific area to be included in the creation content within the uploaded file; a providing unit that provides the advertising templates so that they are posted on the screen of the user terminal; an advertising template input information (hereinafter referred to as 'first advertising template input information') that includes at least one advertising template to be combined with an image corresponding to the specific area among the advertising templates provided through the providing unit and its placement location, and a virtual studio unit that generates a virtual image based on the first advertising template input information; an information editing unit that receives a description of the virtual image and additional information regarding the placement location of the description, and generates an information image based on the additional information and an advertising template input information (hereinafter referred to as 'second advertising template input information') that includes at least one advertising template to be combined with the description of the virtual image among the advertising templates provided through the providing unit and its placement location; and a creation unit that creates creation content by combining at least one of the virtual image and the information image. The control unit communicates with the user terminal and receives information regarding a sharing option for free sharing or paid sharing of the content created through the creation unit, and can control the content sharing unit so that the content created is posted according to the received sharing option.

[0015] In addition, the business platform system for providing content creation and sharing services proposed by the present invention further includes a third storage unit in which at least one of the advertisement images among photos and videos of a product to be advertised is stored in the advertisement storage server; and the control unit can control the content sharing unit so that one of the advertisement images among the advertisement images stored in the third storage unit is randomly exposed in one area of ​​the entire area of ​​the created content posted on the screen of the user terminal.

[0016] Meanwhile, in another embodiment of a business platform system for providing a content creation and sharing service proposed by the present invention, the content creation unit comprises: an extraction part that extracts a target object including at least one of ingredients or food within the uploaded file; a providing part that matches at least one target advertising template associated with the target object among the advertising templates and provides the matched target advertising template to be posted on the screen of the user terminal; a virtual studio part that receives advertising template input information (hereinafter referred to as 'first advertising template input information') including at least one advertising template to be combined with the target object among the target advertising templates provided through the providing part and the placement location thereof, and generates a virtual food image based on the first advertising template input information; and an information editing part that receives a description of the virtual food image and additional information regarding the placement location of the description, and generates a recipe image based on advertising template input information (hereinafter referred to as 'second advertising template input information') including at least one advertising template to be combined with the description of the virtual food image among the target advertising templates provided through the providing part and the placement location thereof, and the additional information. and a production part that produces food content by combining at least one of the virtual food image and the recipe image; wherein the control part communicates with the user terminal and receives information on a sharing option for free sharing or paid sharing of the food content produced through the production part, and can control the content sharing part so that the food content is posted according to the received sharing option.

[0017] Meanwhile, as a method for creating content utilizing a business platform system for providing the aforementioned content creation and sharing service, the method comprises: an upload step of uploading an image file to a platform server via at least one of a user terminal and an external server; an extraction step of extracting a specific area within an image file uploaded in the upload step (hereinafter referred to as the 'upload file'); an advertising template input information (hereinafter referred to as 'first advertising template input information') including at least one advertising template to be combined with an image corresponding to the specific area and its placement location among advertising templates in which at least one of the product images and brand names of advertisements stored in an advertising storage server is converted into a template form, and the placement location thereof, and a virtual image creation step of creating a virtual image based on the first advertising template input information; and an information image editing step of receiving a description of the virtual image and additional information regarding the placement location of the description, and creating an information image based on the additional information and advertising template input information (hereinafter referred to as 'second advertising template input information') including at least one advertising template to be combined with the description of the virtual image among the advertising templates and its placement location thereof. and may include a production step of producing content by combining at least one of the virtual image and the information image.

[0018] Additionally, the above-described content production method may further include: a storage step for storing production content produced in the above-described production step; and a random advertisement posting step for posting production content for which a usage request signal is input by a member among at least one of the production content stored in the above-described storage step on the screen of the user terminal, wherein one of the advertisement images for advertisements stored in the advertisement storage server is randomly exposed in one area of ​​the entire area of ​​the production content posted on the screen of the user terminal. Effects of the invention

[0020] As explained above, according to the present invention, the following effects can be derived.

[0021] First, anyone can easily create their own content by receiving the necessary elements for content creation in the form of templates and combining them.

[0022] Second, the templates available for content creation are ad templates that include advertisements. When content created using these templates is shared, the templates included within the content are naturally exposed to the users. This can lead to increased revenue for advertisers through ad exposure, allow creators to receive compensation from the advertisers of the templates, and enable content users to obtain useful information through the content without any aversion to ad exposure.

[0023] Third, when other members use shared content, not only the advertisements included in the content but also random suggested advertisements may be displayed alongside the content. Users of the advertising platform system are compensated for the ad exposure in the form of points usable within the platform server, while advertisers can receive compensation for the payment of advertising fees through increased sales resulting from continuous ad exposure. Brief explanation of the drawing

[0025] FIG. 1 schematically illustrates a business platform system using a content creation and sharing service according to one embodiment of the present invention. FIG. 2 schematically illustrates a platform server among the business platform systems using a content creation and sharing service according to one embodiment of the present invention. FIG. 3 illustrates one application example of the business platform system using a content creation and sharing service illustrated in FIG. 1 and FIG. 2, and is an example diagram for explaining the food content creation process. FIG. 4 is a flowchart illustrated to explain a method of creating content using a business platform system using a content creation and sharing service according to one embodiment of the present invention. FIG. 5 is a flowchart illustrated to explain a method of creating content using a business platform system using a content creation and sharing service according to another embodiment of the present invention. Specific details for implementing the invention

[0026] Preferred embodiments of the present invention will be described in more detail with reference to the attached drawings, provided that technical parts that are already well known are omitted or compressed for the sake of brevity.

[0028] <콘텐츠 제작 및 공유 서비스를 제공하기 위한 비즈니스 플랫폼 시스템에 관한 설명>

[0029] FIG. 1 schematically illustrates a business platform system (hereinafter referred to as the "business platform system") for providing content creation and sharing services according to an embodiment of the present invention, FIG. 2 schematically illustrates a platform server among the business platform systems according to an embodiment of the present invention, and FIG. 3 illustrates an application example of the business platform system illustrated in FIG. 1 and FIG. 2, and is an example diagram for explaining the food content creation process.

[0031] Referring to FIGS. 1 and 2, a business platform system (10) according to one embodiment of the present invention comprises an advertising storage server (100) and a platform server (200).

[0032] For reference, the business platform system (10) proposed by the present invention can be implemented as a single device, and can also be implemented in the form of an application executable on a user terminal (M), a web server, etc. In this case, the user terminal (M) refers to a device capable of connecting to the business platform system (10) via a wired / wireless communication network, such as a smartphone, tablet PC, laptop, or desktop.

[0034] The ad storage server (100) can store ads to be exposed to users through the platform server (200) described later. The ads stored in the ad storage server (100) consist of paid ads for which a cost (hereinafter referred to as 'advertising fee') for ad exposure has been paid by the advertiser, and free ads for which no advertising fee has been set.

[0035] At this time, the fact that not only paid advertisements but also free advertisements are stored in the advertisement storage server (100) is to account for the difficulty in guaranteeing the quality of the content produced by the creator, as the platform server (200) described later would provide only advertisement templates for paid advertisements if only paid advertisements were stored in the advertisement storage server (100), and the creator would only receive limited advertisement templates when producing content.

[0036] For reference, the advertising fee may be provided to creators who produce and share content through the platform server (200) described later, as well as to users who listen to the advertisement while using the content posted within the platform server (200), according to pre-set reward information. At this time, the payment of the advertising fee may be made only to creators and users who use the content and have agreed to use the service (e.g., members).

[0037] And, the pre-set reward information refers to an amount (hereinafter referred to as 'reward') determined according to the type and frequency of exposure of an advertisement exposed to a user through the platform server (200) described later. At this time, the pre-set reward information is stored in the advertisement storage server (100) and can be provided when the platform server (200) described later requests the information. The reward provided to the member through the reward information can be provided as usable points within the platform server (200).

[0038] For example, regarding the rewards provided to the creator, when content is created and shared, that is, when content is uploaded, points usable within the platform server (200) may be provided as a basic reward. Additionally, if the creator sets the sharing option to paid sharing when uploading content, points paid by users who use this option, along with advertising fees resulting from ad exposure, may be provided as points usable within the platform server (200); provided that, if the creator requests cashing out of the points, they may be converted into cash and paid out. Furthermore, when using any of the content created among the content posted on the user terminal (M), points usable within the platform server (200) may also be provided as a reward to the user who watches the random advertisement displayed on that content.

[0039] For reference, points available within the platform server (200) can be charged by cash or card payment, or obtained as a reward for watching advertisements, creating content including advertisement templates, and sharing created content. The accumulated points can be converted into cash or changed into the form of gift certificates, gifticons, etc., at the user's discretion.

[0040] Such an advertisement storage server (100) may be configured as a cloud storage server or a platform system for storage (e.g., a storage unit), but is not limited thereto.

[0042] The platform server (200) communicates with at least one of the advertisement storage server (100) and the user terminal (M), produces content to which at least one of the advertisements stored in the advertisement storage server (100) is applied, and shares the produced content (hereinafter referred to as 'produced content') with members, and posts the produced content for which a viewing request has been entered from the user terminal among the produced content on the screen of the user terminal.

[0043] That is, the platform server (200) is configured to provide member-based content creation and sharing services.

[0044] The platform server (200) may be configured to include a communication unit (210), a first storage unit (220), a second storage unit (230), a third storage unit (240), a content creation unit (250), a content sharing unit (260), and a control unit (270).

[0045] The communication unit is configured to communicate with at least one of a user terminal (M), an advertisement storage server (100), and an external server (not shown).

[0046] At this time, the term "external server" refers to the server of each affiliate company that has been linked with the platform server (200).

[0047] The first storage unit (220) stores an image file (hereinafter referred to as the ‘upload file’) uploaded from at least one of a user terminal (M) and an external server.

[0048] In the second storage unit (230), advertising templates are stored by product category, in which at least one of the product images and brand names (or logos) of the advertisements stored in the advertising storage server (100) is converted into a template form.

[0049] In this case, the ad template consists of elements necessary for content creation (e.g., interior design, furniture, electronics, food, alcoholic beverages, etc.). For example, the elements included in the ad template may include not only images (including both photos and videos) of the advertised product (including all products, services, etc.) for which the advertising cost has been set by the advertiser, and images of the brand name itself, but also images of products or the brand name itself that are unrelated to the advertising cost setting.

[0050] In the third storage unit (240), at least one advertising image among photos and videos of products to be advertised is stored in the advertisement storage server (100). That is, the third storage unit (240) stores advertising images for all product groups that wish to be advertised within the business platform system (10), that is, products provided by advertisers. At this time, it is preferable that the third storage unit (240) stores only advertising images for advertisements for which the advertising fee has been set by the advertiser.

[0051] For reference, the control unit (270) described below may control the content sharing unit described below so that one of the advertisement images stored in the third storage unit (240) is randomly displayed in one area of ​​the entire area of ​​the production content posted on the user terminal screen. As a specific example, the advertisement image may be applied to pop up in a form (e.g., a banner) that can be displayed on the user terminal (M) screen together with the production content.

[0052] The content production department (250) extracts specific areas to be included in the content to be produced from the uploaded file, and produces content by combining the extracted specific areas and advertising templates.

[0053] At this time, the content production section (250) includes an extraction section (251), a provision section (252), a virtual studio section (253), an editing section (254), and a production section (255).

[0054] The extraction part (251) is configured to extract a specific area to be included in the content created within the uploaded file uploaded by the user. For example, the extraction part (251) can extract only objects excluding the background within the image file uploaded by the user. This extraction part (251) can extract a specific area that meets a pre-set condition (e.g., object extraction) or extract a specific area that meets an extraction area input by the user through the user terminal (M). If the uploaded file is a food image, the extraction part (251) can extract only food as an object, and if it is a tourist attraction image, the extraction part (251) can extract buildings, natural landscapes, etc. of the tourist attraction as objects.

[0055] The providing portion (252) is configured to provide advertising templates stored in the second storage portion (230) so that they are displayed on the screen of the user terminal (M). For example, the providing portion (252) may be pre-configured to provide advertising templates for product fields associated with an image corresponding to a specific area among the advertising templates. As another example, when a category of the desired advertising template is entered by the user, an advertising template for a product field that matches it may be provided.

[0056] At this time, among the advertising templates provided through the provision section (252), the advertising template for paid advertising may be provided along with information regarding the amount of compensation paid to the creator when using the said advertising template. Accordingly, the creator can select an advertising template to apply to the content they create from the virtual studio section (253) and information editing section (254) described later, considering the quality of the content creation and their compensation level, among the advertising templates for which the advertising fee is set or for which it is free.

[0057] For reference, the providing part (252) can receive a list of effects, such as brightness and saturation that can be applied to virtual images and information images, as well as size and angle adjustments for objects or advertising templates and emoticons, from an effect storage part (not shown), which is a sub-component of the control part (270) to be described later, and provide them to the user terminal (M).

[0058] The virtual studio part (253) receives advertising template input information (hereinafter referred to as ‘first advertising template input information’) including at least one advertising template to be combined with an image corresponding to a specific area among the advertising templates provided through the providing part (252) and the placement location thereof, and generates a virtual image based on the first advertising template input information.

[0059] This virtual studio part (253) generates a virtual image by placing advertising templates regarding backgrounds, components, etc., in appropriate places on objects extracted from an uploaded file. In other words, the creator can generate a virtual studio image that is the same as an image produced in a studio simply by uploading an image file containing the subject elements of the content they wish to produce and applying the pre-made advertising templates.

[0060] The information editing section (254) receives advertising template input information (hereinafter referred to as 'second advertising template input information') including at least one advertising template among advertising templates of product fields associated with a virtual image and a placement location thereof, and additional information including a description of the virtual image and a placement location of the description, and generates an information image based on the additional information and the second advertising template input information.

[0061] This information editing section (254) is configured to generate an information image to additionally explain the aforementioned virtual image, and unlike a virtual image composed of objects such as photos or videos, it includes text in addition to an advertising template provided as an image.

[0062] The production part (255) is configured to produce production content by combining at least one of a virtual image and an information image.

[0063] For example, the production section (255) provides drafts for expected production content for adjacent placement positions (e.g., up-down, left-right placement, etc.) between virtual images and information images, and when a final selection from the drafts is entered by the user, production content corresponding to it can be produced.

[0064] For reference, the completed production content can be stored in the production content storage section (not shown), which is a sub-component of the control unit (270).

[0065] After the content is created by the production unit (255), the control unit (270), which will be described later, communicates with the user terminal (M), receives information regarding the free or paid sharing of the content created through the production unit (255), and controls the content sharing unit (260) so that the content is posted according to the pre-set sharing option.

[0066] At this time, the sharing option may be pre-set for each creator through member information entered during sign-up or through member information modification. If the creator's sharing option is not entered after the content production is completed, the control unit (270) can control the content sharing unit (260) so that the content produced is published according to the pre-set sharing option.

[0067] For reference, the sharing option input information for paid sharing settings may further include information regarding the cost associated with the use of the content—that is, the compensation for usage fees—to be provided to the creator by the member using the content.

[0068] At this time, in order for a member to use a production content with a paid sharing option set, payment must be made for the amount of the production content that has already been set. The member can make the payment by a direct payment method through topping up the amount, or by using points accumulated while using the platform server (200).

[0069] To explain these sharing options in more detail, if a creator selects the free sharing option, the final content produced can be freely used even without payment of membership fees, and advertisements can be naturally exposed to members through the ad templates included in the content.

[0070] In other words, members can acquire useful information included in the content while simultaneously receiving recommendations for beneficial products related to the content's topic; through this, some of the advertisements included in the content will lead to increased sales. In this case, even if the creator selects the free sharing option, they can receive advertising fees from the advertisers of the ad templates included in the final content.

[0071] If a creator selects the paid sharing option, the final produced content may be used only by paying members who have paid the usage fee.

[0072] In addition, advertisements can be naturally exposed to users through the ad templates applied to the content. At this time, the creator can receive payment for the advertisements as well as usage fees paid by users of the created content set to paid sharing.

[0073] For reference, separate from the sharing options, creators can, of course, receive compensation as a fee for providing their own information when they produce and share (i.e., upload) content.

[0074] However, the criteria for a creator to receive advertising fees from an advertiser of an ad template included in the content may be based on the number of clicks, rather than the number of usages by members who are not duplicated through at least one of the personal IP, MAC address, and login information of members who accessed the platform server (200).

[0075] The content sharing unit (260) posts the content produced by the content production unit onto the screen of the user terminal (M) according to the pre-set sharing options.

[0076] For example, the content sharing unit (260) can select only content that matches the user member's input keyword and display it on the screen of the user terminal (M), and at the same time, it is also possible to randomly display at least one of the advertisement images stored in the third storage unit (240) (hereinafter referred to as 'random suggestion advertisement').

[0077] At this time, the random suggestion advertisement displayed along with the content that the user intends to use is randomly matched regardless of its relevance to the content, so it may not be of interest to the user; however, if the user watches it, points usable within the platform server (200) may be provided as a reward. Of course, if the user does not wish to watch the random suggestion advertisement, the popup restriction for the random suggestion advertisement can be set by modifying the user information.

[0078] The control unit (270) is configured to control the communication unit (210), the first storage unit (220), the second storage unit (230), the third storage unit (240), the content creation unit (250), and the content sharing unit (260). In addition, the components of the platform server (200) mentioned in this specification may be controlled by the control unit (270).

[0079] At this time, the control unit may additionally store information related to members using the platform server (200), such as personal information of registered members, details of points accumulated through advertising rewards, details of points charged through payment, details of content uploads or content usage, and details of keyword searches within the platform server.

[0081] Additionally, as another embodiment of the present invention, the business platform system (10) proposed by the present invention may be extended to be linked with an affiliate company so that users or members of the affiliate company's server (e.g., an external server) can also easily create content and receive compensation for advertising costs.

[0082] In this case, the server of each affiliate company that has been linked with the platform server (200) communicates with the platform server (200), and the creation and sharing of content in the manner described above can be made possible under the control of the control unit (270). At this time, the list of affiliate companies that has been configured to be linked with the platform server (300) can be continuously updated and stored in the control unit (270), and the business platform system (10) proposed by the present invention can be used only by the linked affiliate companies.

[0083] For reference, these affiliates may be companies that provide websites or applications enabling individual users to upload content posts. Specific examples of such affiliates include social media platforms like Facebook and Instagram, search engines like Naver and Daum, and online shopping malls operated by individuals or companies, but are not limited to specific companies.

[0085] Hereinafter, specific application examples of the business platform system proposed by the present invention will be described with reference to FIG. 3.

[0086] FIG. 3 illustrates one application example of a business platform system using the content creation and sharing service illustrated in FIG. 1 and FIG. 2, and is an example diagram for explaining the food content creation process.

[0088] Referring to FIG. 3, the content production unit (250) can be configured to produce food content containing dishes and cooking methods made by a creator using their own secret recipe. Since this is merely one embodiment, it goes without saying that the content that can be produced is not limited to this. Furthermore, since the technical features of each component of the business platform system (10) proposed by the present invention are identical except for the parts that are additionally explained below, a description that overlaps with this is to be omitted.

[0090] In this case, the content production section (250) includes an extraction section (251), a provision section (252), a virtual studio section (253), an information editing section (254), and a production section (255).

[0091] The extraction part (251) is configured to extract a target object containing at least one of the ingredients or food within the uploaded file (I). More specifically, when a creator provides an image of a dish they made as the uploaded file (I), the extraction part (251) extracts a specific area, namely the food image, from the entire area of ​​the uploaded file (I) as the target object.

[0092] The providing portion (252) matches at least one target ad template associated with a target object among the ad templates stored in the second storage portion (230), and provides the matched target ad template to be displayed on the screen of the user terminal (M).

[0093] At this time, the target ad template may provide elements necessary for creating food content (e.g., interior design, furniture, display props, side menus, kitchenware, alcoholic beverages, ingredients, sauces, etc.).

[0094] For reference, the creator may produce content by selecting advertising content that maximizes their profit generation by considering the advertising fee calculation details among the advertising templates provided from the provision section (252) in the virtual studio section (253) and the information editing section (or recipe editing section (253)), or by producing content using only free advertising content while excluding their profit and considering only the production quality of the content, or by producing content that considers both their profit and the production quality of the content.

[0095] The virtual studio part (253) receives advertising template input information (hereinafter referred to as ‘first advertising template input information’) including at least one advertising template to be combined with a target object among the target advertising templates provided through the providing part (252) and the placement location thereof, and generates a virtual food image (FC-1) based on the first advertising template input information.

[0096] This virtual studio part (253) is configured to extract only the food part from the upload file (I) uploaded by the creator as a target object, place it in a single area, and then produce an image with added elements composed of an ad template selected by the creator from among the target ad templates in the surrounding area. If the creator uploads only the photo of the dish they made, they can create a virtual food image (FC-1) that looks like a photo taken in a studio by applying the ad templates stored in the second storage unit (230).

[0097] That is, the virtual studio part (253) generates a realistic virtual food image (FC-1) by adding an advertising template for the background (e.g., furniture such as a table), tableware, side dishes, etc., of the dish part extracted from the uploaded file.

[0098] At this time, the virtual food image (FC-1) is applied to the final food content (FC) to be produced in the production section (255).

[0099] To explain more specifically, when a creator creates a virtual food image (FC-1) through the virtual studio part (253) and applies an ad template for carbonated beverages, the ad for cola is provided as a paid ad template and the ad for cider is provided as a free ad template. The creator can check the list of ad templates for carbonated beverages and, considering their generated revenue, place and apply the ad template for cola to the virtual food image (FC-1).

[0100] In addition, although the templates required for content production are available in both paid and free advertising templates, if a creator determines that applying free advertising templates results in higher content quality, they can produce content of a certain quality or higher by applying free advertising templates.

[0101] In other words, after checking the list of ad templates, creators can easily produce final content by applying an appropriate template according to their desired production direction, such as maximizing revenue, securing a high level of content quality, or ensuring both revenue and content quality.

[0102] The information editing section (254) receives additional information regarding a description of a virtual food image (FC-1) and a placement location of the description from a user terminal (M), and generates a recipe image (FC-2) based on additional information and an advertisement template input information (hereinafter referred to as 'second advertisement template input information') which includes at least one advertisement template to be combined with a description of the virtual food image (FC-1) among the target advertisement templates provided through the providing section (252) and a placement location thereof.

[0103] That is, the information editing section (254) is configured to apply an advertisement template along with text to create a recipe image (FC-2) with good readability so that anyone can easily understand the creator's cooking description, that is, the cooking recipe provided by the creator.

[0104] The production part (255) creates food content (FC) by combining at least one of a virtual food image (FC-1) and a recipe image (FC-2). At this time, the creator can additionally set a sharing option (free / paid) for the finally produced food content (FC).

[0105] The completed food content can be saved in the content storage section (not in the city).

[0106] The control unit (270) can control each configuration of the business platform system (10) so that the food content can be displayed on the user terminal screen according to the sharing option of the food content, while providing a list of food content that matches the keyword of a member who wants to watch any one of the content stored in the content storage unit.

[0107] In other words, the business platform system for providing food content production and sharing services proposed by the present invention is a service in which an individual (creator) who enjoys home food creates and shares food content containing dishes and cooking methods made with their own secret recipes. In the content creation section, templates for elements necessary for creating food content (space, furniture & table, display props, side menus, kitchenware, alcoholic beverages, ingredients, seasonings, etc.) are proposed, making it possible to easily create one's own food content. At this time, the templates available for use when creating food content are templates that include advertisements. A creator who creates and shares food content using these templates can receive compensation from the advertiser of the corresponding template. Furthermore, when another member uses the shared food content, compensation can be provided from the advertiser of the random suggestion advertisement that is displayed along with the food content, through which both the creator of the food content and the member who viewed the random suggestion advertisement can receive compensation. That is, users of the business platform system (10) are compensated for ad exposure as usable points within the platform server (200), and at the same time, advertisers can receive compensation for the payment of advertising fees through increased sales from continuous ad exposure.

[0109] <콘텐츠 제작 및 공유 서비스를 제공하기 위한 비즈니스 플랫폼 시스템을 활용한 콘텐츠 제작 방법에 관한 설명>

[0111] FIGS. 4 and 5 are flowcharts illustrating a method for creating content using a business platform system that utilizes a content creation and sharing service according to an embodiment of the present invention.

[0113] Hereinafter, with reference to FIGS. 4 and 5, the content creation method proposed by the present invention will be explained. Since the entity performing this is each component of the business platform system (10) described above, a detailed description thereof will be omitted.

[0115] 1. Upload Step <s100>< / s100>

[0116] The upload step (S100) is a step of uploading an image file to the platform server (200) through at least one of the user terminal (M) and an external server.

[0117] To explain more specifically, in the upload step (S100), at least one of the user terminal (M) and the external server communicates with the platform server (200) and provides the platform server (200) with an image file, such as a video or photo, containing the core object of the content that the creator intends to produce, and the provided image file, i.e., the upload file, is stored in the first storage unit (220) of the platform server (200).

[0119] 2. Extraction step <s200>< / s200>

[0120] The extraction step (S200) is a step of extracting a specific area within an image file, that is, an uploaded file, that is, an uploaded file, which was uploaded in the upload step (S100). At this time, the specific area refers to a main object that corresponds to the theme of the content that the creator intends to produce.

[0121] This extraction step (S200) can be performed in the content creation section (250) of the platform server (200), and more specifically, in the extraction section (251).

[0123] 3. Virtual Image Generation Step <s300>< / s300>

[0124] The virtual image generation step (S300) is a step of receiving advertising template input information (hereinafter referred to as ‘first advertising template input information’) including at least one advertising template to be combined with an image corresponding to a specific area among advertising templates in which at least one of the product images and brand names of the advertisements stored in the advertising storage server (100) is converted into a template form, and the placement location thereof, and generating a virtual image based on the first advertising template input information.

[0125] At this time, the advertising templates are stored in the second storage unit (230).

[0126] This virtual image generation step (S300) can be performed in the content creation section (250) of the platform server (200), and more specifically, through the provision section (252) and the virtual studio section (253).

[0128] 4. Information editing stage <s400>< / s400>

[0129] The information editing step (S400) is a step of receiving additional information regarding a description of a virtual image and a placement location of the description, and generating an information image based on additional information and an ad template input information (hereinafter referred to as 'second ad template input information') which includes at least one ad template to be combined as a description of a virtual image among ad templates and a placement location thereof.

[0130] At this time, the advertising templates are stored in the second storage unit (230).

[0131] This information editing step (S400) can be performed in the content creation section (250) of the platform server (200), and more specifically, through the provision section (252) and the information editing section (254).

[0133] 5. Production stage <s500>< / s500>

[0134] The production stage (S500) is a stage of producing production content by combining at least one of a virtual image and an information image.

[0135] This production step (S500) can be performed in the content production section (250) of the platform server (200), and more specifically, through the production section (255).

[0136] For reference, the content production method proposed by the present invention can be provided to members using the platform server (200) by sharing the content produced in the production step (S500) after going through the steps described above, and it is obvious that it may be configured to include additional steps as follows depending on the implementation.

[0138] 6. Storage step <s600>< / s600>

[0139] The storage step (S600) is a step for storing the production content produced in the production step (S500).

[0140] This storage step (S500) can be performed by the content sharing unit (260) and control unit (270) of the platform server (200).

[0142] 7. Random Ad Posting Stage <s700>< / s700>

[0143] The random advertisement posting step (S700) is a step of posting a production content for which a usage request signal is input by a member among at least one production content stored in the storage step (S600) on the screen of a user terminal (M), and randomly exposing one of the advertisement images for advertisements stored in the advertisement storage server (100) in one area of ​​the entire area of ​​the production content posted on the screen of the user terminal (M).

[0144] At this time, the advertisement image for posting random advertisements is stored in the third storage unit (240).

[0145] This random advertisement posting step (S500) can be performed by the content sharing unit (260) and control unit (270) of the platform server (200).

[0147] As explained above, the specific description of the present invention has been made through embodiments with reference to the attached drawings, but since the above-described embodiments are merely preferred examples of the present invention, the present invention should not be understood as being limited only to the above-described embodiments, and the scope of the rights of the present invention should be understood as the claims set forth below and their equivalents. Explanation of the symbols

[0149] 10: Business Platform System 100: Ad Storage Server 200: Platform Server 210: Communication Unit 220: First Storage Unit 230: Second Storage Unit 240: Third Storage Unit 250: Content Creation Unit 251: Extraction Unit 252: Provision Unit 253: Virtual Studio Unit 254: Information Editing Unit 255: Production Unit 260: Content Sharing Unit 270: Control Unit M: User Terminal

Claims

Claim 1 An ad storage server storing pre-configured reward information and advertisements composed of paid advertisements for which costs for ad exposure (hereinafter referred to as "ad fees") have been paid by an advertiser and free advertisements for which no ad fees have been set; and a platform server that communicates with at least one of the ad storage server and a user terminal, produces content to which at least one of the advertisements stored in the ad storage server is applied, shares the produced content (hereinafter referred to as "produced content") with members, and posts the produced content for which a viewing request has been input from the user terminal on the screen of the user terminal; wherein the platform server comprises: a communication unit that communicates with at least one of the user terminal, the ad storage server, and an external server; a first storage unit that stores an image file (hereinafter referred to as "upload file") uploaded from at least one of the user terminal and the external server; and a second storage unit that stores ad templates, converted into a template form of at least one of the product image and brand name of the advertisements stored in the ad storage server, by product category. A business platform system for providing a content creation and sharing service, comprising: a content creation unit that extracts a specific area to be included in the content from the uploaded file and creates content by combining the extracted specific area with the advertising templates; a content sharing unit that posts the content created by the content creation unit onto a user terminal screen according to a pre-set sharing option; and a control unit that controls the above configurations; wherein the advertising templates include paid advertising templates and free advertising templates, the pre-set reward information is provided upon request by the platform server, and the advertising fee is provided as points usable within the platform server to a user who used the paid advertising template and a member who viewed the content created with the paid advertising template according to the pre-set reward information. Claim 2 In claim 1, the content creation unit comprises: an extraction unit that extracts a specific area to be included in the creation content within the uploaded file; a providing unit that provides the advertising templates so that they are posted on the screen of the user terminal; an advertising template input information (hereinafter referred to as 'first advertising template input information') that includes at least one advertising template to be combined with an image corresponding to the specific area among the advertising templates provided through the providing unit and a placement location thereof, and a virtual studio unit that generates a virtual image based on the first advertising template input information; an information editing unit that receives a description of the virtual image and additional information regarding the placement location of the description, and generates an information image based on the additional information and an advertising template input information (hereinafter referred to as 'second advertising template input information') that includes at least one advertising template to be combined with the description of the virtual image among the advertising templates provided through the providing unit and a placement location thereof; and a creation unit that creates creation content by combining at least one of the virtual image and the information image. A business platform system for providing a content creation and sharing service, comprising: a control unit that communicates with the user terminal and receives information regarding a sharing option for free or paid sharing of the content created through the creation unit, and controls the content sharing unit so that the content created is posted according to the received sharing option. Claim 3 A business platform system for providing a content creation and sharing service, wherein, in paragraph 2, it further comprises a third storage unit in which at least one advertising image among photos and videos of a product to be advertised is stored among the advertisements stored in the advertisement storage server; and wherein the control unit controls the content sharing unit so that one advertising image among the advertising images stored in the third storage unit is randomly exposed in one area of ​​the entire area of ​​the created content posted on the screen of the user terminal. Claim 4 In paragraph 2, the content creation unit comprises: an extraction unit that extracts a target object including at least one of ingredients or food within the uploaded file; a providing unit that matches at least one target advertising template associated with the target object among the advertising templates and provides the matched target advertising template to be posted on the screen of the user terminal; a virtual studio unit that receives advertising template input information (hereinafter referred to as 'first advertising template input information') including at least one advertising template to be combined with the target object among the target advertising templates provided through the providing unit and its placement location, and generates a virtual food image based on the first advertising template input information; an information editing unit that receives a description of the virtual food image and additional information regarding the placement location of the description, and generates a recipe image based on advertising template input information (hereinafter referred to as 'second advertising template input information') including at least one advertising template to be combined with the description of the virtual food image among the target advertising templates provided through the providing unit and its placement location, and the additional information; and a creation unit that creates food content by combining at least one of the virtual food image and the recipe image. A business platform system for providing a content creation and sharing service, comprising: a control unit that communicates with the user terminal and receives information regarding a sharing option for free or paid sharing of food content created through the creation unit, and controls the content sharing unit so that the food content is posted according to the received sharing option. Claim 5 A method for creating content using a business platform system for providing content creation and sharing services according to any one of claims 1 to 4, comprising: an upload step of uploading an image file to a platform server through at least one of a user terminal and an external server; an extraction step of extracting a specific area within an image file uploaded in the upload step (hereinafter referred to as the 'upload file'); an advertising template input information (hereinafter referred to as 'first advertising template input information') including at least one advertising template to be combined with an image corresponding to the specific area and its placement location among advertising templates in which at least one of the product images and brand names of advertisements stored in an advertising storage server is converted into a template form, and the placement location thereof, and a virtual image creation step of creating a virtual image based on the first advertising template input information; and an information image editing step of receiving a description of the virtual image and additional information regarding the placement location of the description, and creating an information image based on the additional information and advertising template input information (hereinafter referred to as 'second advertising template input information') including at least one advertising template to be combined with the description of the virtual image among the advertising templates and its placement location thereof. A method for creating content comprising: a production step of producing content by combining at least one of the virtual image and the information image; wherein the advertisements stored in the advertisement storage server consist of paid advertisements for which a cost for advertisement exposure (hereinafter referred to as 'advertisement fee') has been paid by an advertiser and free advertisements for which no advertisement fee has been determined; wherein the advertisement templates include paid advertisement templates and free advertisement templates; wherein, in the virtual image generation step and the information image editing step, information regarding a reward provided to the user when using the paid advertisement template is provided together, wherein the reward is a point usable within the platform server, and the reward is provided from the advertisement fee according to pre-set reward information. Claim 6 A method for creating content according to claim 5, further comprising: a storage step for storing content created in the production step; and a random advertisement posting step for posting content for which a usage request signal is input by a member among at least one content created in the storage step on the screen of the user terminal, wherein any one of the advertisement images for advertisements stored in the advertisement storage server is randomly exposed in one area of ​​the entire area of ​​the content created on the screen of the user terminal.

Images