Automatic Indirect Advertising Management Apparatus, Method for Operating the Same, and System Thereof

Abstract

The present invention relates to an automatic indirect advertising management device, a method for operating the device, and a system. An automatic indirect advertising management device according to an embodiment of the present invention may include a communication interface unit that communicates with an advertiser terminal or an advertiser terminal, and a control unit configured to receive content containing an indirect advertisement from an advertiser terminal device in accordance with the request of an advertiser, execute the content containing the indirect advertisement, automatically register information of the advertiser related to the indirect advertisement as hyperlink information connecting to the advertiser terminal in a user interface area of ​​an external content platform when the content is executed, thereby updating the content metadata, and distribute advertising fees to the advertiser and the producer according to a pre-set contract based on the number of views of the content.

Description

Technology Field

[0001] The present invention relates to an automatic indirect advertising management device, a method of operating the device, and a system. More specifically, it relates to an automatic indirect advertising management device, a method of operating the device, and a system capable of performing indirect advertising by inserting an advertiser's actual advertising text or an image of an advertising sign into a video image on any online content, such as games, YouTube, TV broadcasts, or movies. Background Technology

[0002] With the recent rise of various online content services such as YouTube, gaming, online broadcasting, and streaming platforms, methods of generating revenue through advertising are expanding across the entire content industry. Traditionally, methods primarily used involved inserting separate ad screens during content viewing or pausing the main content for a certain period to forcibly display advertisements. However, these conventional advertising methods not only reduce immersion by artificially interrupting the user's viewing flow but also cause aversion to ad exposure. In particular, the structure where the main content playback is interrupted to watch an advertisement detracts from the user experience and acts as a factor that intensifies negative perceptions of advertising.

[0003] Conventional online advertising systems are based on a structure that separates content and advertisements, relying on methods such as inserting separate ad screens during content playback or switching to ad videos for a certain period of time. As a result, users experience repeated interruptions while watching content, leading to problems such as increased fatigue and avoidance tendencies regarding the advertisements themselves.

[0004] Furthermore, conventional technology has limitations in that advertisements are often forcibly exposed regardless of the content's context, making natural exposure difficult and limiting advertising effectiveness. Moreover, due to a structure where ad exposure and content consumption are separated, there are constraints on precisely managing advertising performance in conjunction with content or automating settlements between advertisers, advertising agencies, and content creators.

[0005] Therefore, there is a growing demand for a new form of indirect advertising management technology that can naturally expose advertisements while maintaining the continuity of content viewing, and simultaneously automatically perform ad insertion, exposure management, and settlement. Prior art literature

[0006] Korean Registered Patent Publication No. 10-0910106 (July 23, 2009) Korean Registered Patent Publication No. 10-1761907 (July 20, 2017) Korean Published Patent Publication No. 10-2013-0056532 (May 30, 2013) The problem to be solved

[0007] The purpose of the embodiments of the present invention is to provide an automatic indirect advertising management device, a method for operating the device, and a system capable of performing indirect advertising by inserting an advertiser's actual advertising text or an image of an advertising sign into a video image on online content, such as in games, YouTube, TV broadcasts, or movies.

[0008] The problems of the present invention are not limited to those mentioned above, and other unmentioned problems will be clearly understood by those skilled in the art from the description below. means of solving the problem

[0009] An automatic indirect advertising management device according to an embodiment of the present invention comprises: a communication interface unit that communicates with an advertiser terminal or an advertising agency terminal; and a control unit configured to receive content containing an indirect advertisement from the advertising agency terminal device in accordance with the request of the advertiser, execute the content containing the indirect advertisement, automatically register information of the advertiser related to the indirect advertisement as hyperlink information connected to the advertiser terminal in a user interface area of ​​an external content platform when the content is executed, thereby updating content metadata, collect views of the content corresponding to hyperlink identification information included in the updated content metadata, and distribute advertising fees to the advertising agency and the producer according to a pre-set contract based on the collected views.

[0010] The above control unit can automatically set view count unit price information corresponding to the advertisement text received from the advertiser terminal by linking with the advertiser terminal, and can generate contract information between the advertiser terminal and the content creator terminal based on the set view count unit price information.

[0011] The control unit may be configured to analyze the video frame of the content to detect a planar area including a building exterior wall, floor, signboard, object, or virtual environment element, and to set the detected planar area as an ad insertion area where the indirect advertisement will be displayed.

[0012] The control unit may be configured to apply a perspective transformation to an advertisement image based on the geometric characteristics of the advertisement insertion area and to composite the transformed advertisement image onto the content video.

[0013] The above control unit may be configured to gradually display an advertisement image by applying alpha blending that changes the transparency or exposure intensity of the advertisement image stepwise over time.

[0014] In addition, the method of operating an automatic indirect advertising management device according to an embodiment of the present invention comprises: a communication interface unit communicating with an advertiser terminal or an advertising agency terminal; and, upon the request of an advertiser, receiving content containing an indirect advertisement from the advertising agency terminal device and executing the content containing the indirect advertisement, and when the content is executed, automatically registering information of the advertiser related to the indirect advertisement as hyperlink information connected to the advertiser terminal in a user interface area of ​​an external content platform to update content metadata, collecting views of the content to correspond to hyperlink identification information included in the updated content metadata, and distributing advertising fees to the advertising agency and the producer according to a pre-set contract based on the collected views.

[0015] The step of executing the content with the aforementioned indirect advertisement inserted may include the step of automatically setting view count unit price information corresponding to the advertisement text received from the advertiser terminal by linking it with the advertiser terminal, and generating contract information between the advertiser terminal and the content creator terminal based on the set view count unit price information.

[0016] The step of executing the content with the indirect advertisement inserted therein may include analyzing the video frames of the content to detect a planar area including a building exterior wall, floor, signboard, object, or virtual environment element, and setting the detected planar area as an ad insertion area where the indirect advertisement will be displayed.

[0017] The step of executing the content with the indirect advertisement inserted therein may include applying a perspective transformation to the advertisement image based on the geometric characteristics of the area where the advertisement can be inserted, and compositing the transformed advertisement image onto the content video.

[0018] The step of executing the content with the aforementioned indirect advertisement inserted may include the step of gradually displaying the advertisement image by applying alpha blending that gradually changes the transparency or exposure intensity of the advertisement image over time.

[0019] Furthermore, the indirect advertising automatic management system according to an embodiment of the present invention includes an indirect advertising automatic management device configured to receive content containing indirect advertising inserted from the advertiser's terminal device in accordance with the advertiser's request, execute the content containing indirect advertising inserted, automatically register information of the advertiser related to the indirect advertising in the user interface area of ​​an external content platform as hyperlink information connecting to the advertiser's terminal when the content is executed, update content metadata, and distribute advertising fees to the advertiser and the producer according to a pre-set contract based on the number of views of the content. Effects of the invention

[0020] According to an embodiment of the present invention, by excluding a structure in which the content is switched to an advertisement screen or playback is interrupted during viewing, as in the prior art, and by naturally inserting an advertisement image within the content screen, advertisements can be displayed to the user without causing interruptions in viewing due to advertisements.

[0021] In addition, in an embodiment of the present invention, an area where an advertisement can be inserted is automatically set by analyzing video frames of the content, an advertisement image is composited onto that area, and the exposure intensity of the advertisement image is controlled in stages so that the advertisement is recognized as part of the content. Accordingly, the user's immersion in the content can be maintained while significantly reducing resistance to the advertisement.

[0022] Furthermore, according to an embodiment of the present invention, advertiser information is automatically registered in the form of a hyperlink in the user interface area of ​​an external content platform, and advertising costs are automatically calculated and distributed based on content views and ad impression information, thereby enabling the integrated automation of ad insertion, performance management, and settlement processes. This improves operational efficiency among advertisers, advertising agencies, and content creators, and allows for the quantitative management of advertising performance.

[0023] Consequently, embodiments of the present invention can implement a new form of indirect advertising management method that deviates from conventional forced advertising exposure methods, provides a natural advertising viewing environment while maintaining the continuity of content viewing, and maximizes advertising effects.

[0024] The effects according to the present invention are not limited to those exemplified above, and various other effects are included in this specification. Brief explanation of the drawing

[0025] FIG. 1 is a block diagram illustrating an example of an overall system configuration in which an advertiser terminal, an advertiser terminal, and a third-party device are connected to an indirect advertising automatic management device through a communication network. FIG. 2a is a screen example illustrating an example in which an indirect advertising image is inserted into building exterior walls, signboards, and object areas within a game content screen. FIG. 2b is a screen example illustrating an example where an indirect advertising image is naturally composited onto a building exterior wall or sign area, etc., in a real-life-based content environment. FIG. 3 is a block diagram illustrating an example of the internal configuration of an automatic indirect advertising management device. FIG. 4 is a block diagram illustrating an example of the functional configuration of the control unit or the indirect advertising automatic management unit of FIG. 3. Figure 5 is a flowchart showing the operation process of the indirect advertising automatic management device illustrated in Figure 1. Specific details for implementing the invention

[0026] The present invention is not limited to the embodiments described below but can be implemented in various different forms. These embodiments are merely illustrative of the content of the invention and are provided to inform those skilled in the art of the scope of the invention in detail. The present invention is defined only by the scope of the claims. Throughout the specification, the same reference numerals refer to the same components.

[0027] The embodiments described herein will be described with reference to cross-sectional and / or plan views, which are exemplary illustrations of the invention. In the drawings, the illustrated regions are depicted for the effective description of the technical content. Accordingly, the regions illustrated in the drawings are schematic in nature, and the shapes of the regions illustrated in the drawings are intended to illustrate specific forms of the device regions and are not intended to limit the scope of the invention. Although terms such as first, second, third, etc., have been used to describe various components in the various embodiments of this specification, these components should not be limited by such terms. These terms are used merely to distinguish one component from another. The embodiments described and illustrated herein also include their complementary embodiments.

[0028] The terms used herein are for describing embodiments and are not intended to limit the invention. In this specification, the singular form includes the plural form unless specifically stated otherwise in the text. As used herein, "comprises" and / or "comprising" do not exclude the presence or addition of one or more other components, steps, actions, and / or elements to the mentioned components, steps, actions, and / or elements.

[0029] Unless otherwise defined, all terms used in this specification (including technical and scientific terms) may be used in a meaning commonly understood by those skilled in the art to which the present invention pertains. Additionally, terms defined in commonly used dictionaries are not to be interpreted ideally or excessively unless explicitly and specifically defined otherwise.

[0030] Hereinafter, the concept of the present invention and embodiments according thereto will be described in detail with reference to the drawings.

[0031] FIG. 1 is a block diagram illustrating an example of an overall system configuration in which an advertiser terminal, an advertiser terminal, and a third-party device are connected to an automatic indirect advertising management device through a communication network; FIG. 2a is a screen example illustrating an example in which an indirect advertising image is inserted into a building exterior wall, a signboard, and an object area within a game content screen; and FIG. 2b is a screen example illustrating an example in which an indirect advertising image is naturally composited into a building exterior wall or a signboard area in a real-life-based content environment.

[0032] As illustrated in FIG. 1, an indirect advertising automatic management system (90) according to an embodiment of the present invention includes some or all of an advertiser terminal device (100), a communication network (110), an indirect advertising automatic management device (120), and a third-party device (130).

[0033] Here, "including some or all" means that some components, such as a third-party device (130), may be omitted to configure the indirect advertising automatic management system (90) of FIG. 1, or that some or all of the components constituting the indirect advertising automatic management device (120) may be integrated into a network device (e.g., wireless switching device, gateway, etc.) constituting the communication network (110), and to facilitate a sufficient understanding of the invention, it is described as including all.

[0034] The advertiser terminal device (100) is a user terminal for connecting to the indirect advertising automatic management system (90) according to an embodiment of the present invention to register an advertiser's advertising request and to provide advertising information to be used for indirect advertising, and may be, for example, a smartphone, tablet PC, laptop, desktop computer, or a similar information processing device. The advertiser terminal device (100) is connected to the indirect advertising automatic management device (120) through a communication network (110) and can transmit and receive data using at least one of wired or wireless communication methods.

[0035] An advertiser may input at least one of an advertisement text, an advertisement image, visual information in the form of an advertisement signboard, or descriptive information regarding the product or service to be advertised using an advertiser terminal device (100), and the input advertisement information is transmitted to an indirect advertisement automatic management device (120) and subsequently utilized in the process of inserting and managing indirect advertisements. Additionally, the advertiser terminal device (100) may be configured to set various advertisement condition information, such as the unit price per view for each advertisement text, the advertisement exposure period, the type of content to be advertised, and the region or time of day for advertisement execution.

[0036] In one embodiment, the advertiser terminal device (100) provides a user interface for inputting or modifying information on the unit price per view count for each ad phrase, and the information on the unit price per view count can be linked with the advertiser terminal and the indirect advertising automatic management device (120) to be reflected in the setting of advertising contract conditions. Accordingly, the advertiser can define the advertising cost structure in advance through the advertiser terminal device (100) and flexibly adjust the advertising execution strategy.

[0037] Additionally, the advertiser terminal device (100) can provide hyperlink destination information linked to content containing indirect advertising, and the hyperlink destination information is automatically registered in the user interface area of ​​an external content platform so that the content viewer can be directly connected to the advertiser terminal device (100) or a web page, product purchase page, or service guide page designated by the advertiser. Through this, the advertiser can not only provide simple exposure but also induce the content viewer to make an actual purchase or inquiry.

[0038] Furthermore, the advertiser terminal device (100) can receive and display on the screen advertising exposure information, content view count information, click information, and advertising cost settlement results provided by the indirect advertising automatic management device (120). Through this, the advertiser can check advertising performance by content in real-time or periodically, and can reset advertising text, view count unit price, advertising target content, or hyperlink destination based on the confirmed performance information.

[0039] That is, the advertiser terminal device (100) is configured to enable the advertiser to remotely manage the entire process from planning to execution, performance analysis, and cost management of indirect advertising by integrally performing functions such as registering an advertisement request, providing advertisement text and images, setting a unit price for views, managing advertisement conditions, specifying a hyperlink destination, and verifying advertisement performance and settlement results. Accordingly, in an embodiment of the present invention, the advertiser can efficiently perform the overall operation of indirect advertising using only the advertiser terminal device (100) without a separate specialized system.

[0040] The communication network (110) is a communication infrastructure that relays data transmission and reception between an advertiser terminal device (100), an advertiser terminal device, a content creator terminal device, a third-party device (130), and an indirect advertising automatic management device (120) in an indirect advertising automatic management system (90) according to an embodiment of the present invention, and may be composed of a wired communication network, a wireless communication network, or a combination thereof.

[0041] The communication network (110) may include, for example, the internet, a mobile communication network (LTE, 5G, 6G, etc.), a short-range wireless communication network (Wi-Fi, Bluetooth, etc.), a dedicated network, or a combination thereof, and may support a TCP / IP-based packet communication method or various communication protocols equivalent thereto. Accordingly, each terminal device and server can transmit and receive advertising information, content information, contract condition information, advertising exposure information and view count information, etc., through the communication network (110) in a real-time or non-real-time manner.

[0042] Additionally, the communication network (110) can function as a backbone network connecting the indirect advertising automatic management device (120) to external content platform servers, such as broadcasting station servers, video streaming servers, game servers, and advertising brokerage servers. Accordingly, the indirect advertising automatic management device (120) can receive content with inserted indirect advertising from external content platforms or collect view counts and exposure information based on the results of content execution.

[0043] In one embodiment, the communication network (110) may be configured to include an authentication server, a gateway, a load balancer, or an edge node, thereby distributing and processing multiple requests flowing in from the advertiser terminal device (100) and the advertiser terminal device, and alleviating the load on the indirect advertising automatic management device (120). Additionally, the communication network (110) can safely transmit sensitive data, such as advertising information, contract information, and settlement information, by supporting encrypted communication, user authentication, and access control functions.

[0044] Furthermore, the communication network (110) can be configured to be linked with a cloud environment or a distributed computing environment, and even when the indirect advertising automatic management device (120) is distributed across multiple servers, continuous data flow between each component can be guaranteed. Accordingly, in the embodiment of the present invention, the indirect advertising automatic management system (90) is not limited to a specific network structure and can operate flexibly in various communication environments.

[0045] That is, the communication network (110) functions as a core communication infrastructure that integrally supports the data flow of the entire process, from registering an advertisement request, delivering advertisement information, providing content, registering hyperlink information, collecting view count and exposure information, and delivering the result of the advertisement fee settlement.

[0046] The indirect advertising automatic management device (120) is a central management device that automatically performs the insertion of indirect advertisements, exposure management, and advertising fee settlement, by being connected via a communication network (110) to an advertiser terminal device (100), an advertiser terminal device, a content creator terminal device, and an external content platform server according to an embodiment of the present invention. The indirect advertising automatic management device (120) may be implemented in the form of a single server, or it may be configured to operate in a cloud environment by being distributed across multiple servers.

[0047] The indirect advertising automatic management device (120) receives advertising condition information, such as the unit price of views per advertising phrase, the advertising exposure period, and the type of advertising target content, along with visual information in the form of advertising text, advertising images, or advertising signboards from the advertiser terminal device. In addition, the indirect advertising automatic management device (120) generates contract information based on the unit price of views by linking with the advertiser terminal device and the content creator terminal device, and stores and manages the generated contract information.

[0048] Additionally, the automatic product placement management device (120) may receive and execute content with product placement inserted from an advertiser's terminal device or an external content platform server at the request of an advertiser, or provide it via streaming. At this time, the content is pre-generated by an advertiser or a content creator, and the automatic product placement management device (120) performs the product placement management function on the already generated content.

[0049] The indirect advertising automatic management device (120) analyzes the screen information of the provided content to set an area including a building exterior wall, floor, signboard, object, or virtual environment element as an area where an advertisement can be inserted, and composites an advertisement image onto that area. In this process, the indirect advertising automatic management device (120) applies a perspective transformation to the advertisement image based on the geometric characteristics of the advertisement insertion area and controls the transparency or exposure intensity of the advertisement image to change gradually over time so that the advertisement image is displayed naturally on the content screen.

[0050] Additionally, the indirect advertising automatic management device (120) can extract a content type or keyword using video, audio, or metadata information included in the content, and select an advertising image by matching an advertising category corresponding to the extracted content type or keyword. Through this, an advertisement suitable for the context of the content can be automatically inserted.

[0051] Meanwhile, the product placement automatic management device (120) updates the content metadata by automatically registering information about the advertiser related to the product placement as hyperlink information connected to the advertiser's terminal in the user interface area of ​​the external content platform when the content is executed. Accordingly, the content viewer can recognize the product placement within the video and simultaneously move directly to a web page, product purchase page, or service guide page provided by the advertiser through the platform interface.

[0052] More specifically, the indirect advertising automatic management device (120) updates content metadata by automatically registering information about an advertiser related to indirect advertising as hyperlink information connected to an advertiser terminal in the user interface area of ​​an external content platform when the content is executed. At this time, the hyperlink information may be dynamically generated based on at least one of an advertising phrase, a content type, an advertised product or service, a user access environment, or regional information, and may be set to have different destination addresses for each content and each advertising phrase.

[0053] In addition, the indirect advertising automatic management device (120) can collect user click events occurring through the hyperlink and track advertising conversion performance by storing the collected click information in conjunction with content views and advertising exposure information. Furthermore, the indirect advertising automatic management device (120) can automatically select or change a destination that connects to at least one of a web page, a product purchase page, or a service guide page designated by the advertiser based on the collected click information.

[0054] Accordingly, even if the same advertisement image is inserted into the content, different hyperlinks may be provided depending on the content type or user response, and the indirect advertising automatic management device (120) can reflect this hyperlink performance data in the analysis of advertising performance and subsequent resetting of advertising conditions. As a result, in the embodiment of the present invention, indirect advertising exposure and user clicks are organically linked so that the advertising effect can be continuously optimized.

[0055] Furthermore, the indirect advertising automatic management device (120) collects the number of views, the time of exposure to the advertisement, and click information of the content with the advertisement inserted, and automatically calculates the advertising fee by linking the collected information with pre-set contract conditions. The calculated advertising fee is automatically distributed to the advertiser and the content creator, and the settlement result can be provided to the advertiser terminal device and the advertiser terminal device.

[0056] Additionally, the indirect advertising automatic management device (120) provides advertising performance information to the advertiser's terminal device, enabling the advertiser to reset the advertising text, view count unit price, advertising target content, or hyperlink destination. Accordingly, the advertiser can repeatedly adjust advertising conditions based on advertising effectiveness, and the indirect advertising automatic management device (120) reflects these changes and automatically applies them to the subsequent advertising insertion and settlement process.

[0057] As a result, the product placement automatic management device (120) provides an automatic product placement management environment that can maximize advertising effects without interrupting the content viewing flow by integrally performing the registration of advertising requests, setting of unit prices for each ad phrase, generation of contract information, execution of content, insertion of natural advertisements, linking of platform user interfaces, collection of advertising performance, and automatic settlement.

[0058] Additionally, FIGS. 2a and 2b illustrate specific embodiments in which an advertisement image is inserted into a content screen by an indirect advertising automatic management device (120). As shown in FIG. 2a, in a game content environment, a building exterior wall, a signboard, or an object area is set as an advertisement insertion area (201 to 205), and an advertisement image is composited in the area using perspective conversion and alpha blending methods so that it can be displayed naturally without interfering with the flow of gameplay. Meanwhile, as shown in FIG. 2b, in a real-life-based content environment, a street landscape, a building exterior wall, a signboard area, etc., is set as an advertisement insertion area (206), and an advertisement image is composited in the area according to the perspective and lighting conditions of the content video so that it can be expressed as part of the actual environment. According to these embodiments, the indirect advertising automatic management device (120) can naturally expose advertisements while maintaining the continuity of content viewing by applying different advertisement insertion methods depending on the content type.

[0059] In addition, the indirect advertising automatic management device (120) according to the embodiment of the present invention is configured to insert advertising images into various objects or areas without being limited to the type of content or environment. For example, in TV broadcast content, an advertising image may be composited onto at least one of a building exterior wall, a signboard, a road surface, or a background structure, and in game content, an advertising image may be inserted onto at least one of a leaf, an object on a character's movement path, a virtual vehicle, an in-game store screen, or an environment object. In addition, in the case of online video content such as YouTube, advertising images may be placed at multiple locations within the screen during scenes of travel, movement, or daily life filming, and such advertisements are naturally composited so as not to disrupt the flow of the content. Accordingly, the embodiment of the present invention is not limited to a specific advertising location or content type, and since various visual elements within any content environment can be utilized as advertising media, virtually infinite expansion of advertising expression is possible.

[0060] A third-party device (130) refers to an external device that is linked to an indirect advertising automatic management system (90) according to an embodiment of the present invention and is involved in the production, provision, or mediation of advertising content, and may include, for example, at least one of an advertising company terminal device, a content creator terminal device, a broadcasting station server, a video streaming server, a game server, or an advertising mediation server.

[0061] A third-party device (130) is connected to an indirect advertising automatic management device (120) via a communication network (110) and can transmit or receive at least one of advertising content, content metadata, contract-related information, content execution information, or advertising exposure results. In particular, an advertiser terminal device or a content creator terminal device can provide content with inserted indirect advertising to the indirect advertising automatic management device (120), or provide an interface for checking the application results of advertising text and advertising images.

[0062] In one embodiment, a third-party device (130) may produce indirect advertising content based on contract information generated based on the unit price information for views per advertising phrase, and may transmit the produced content to an indirect advertising automatic management device (120) or an external content platform server. At this time, the content may include at least one of video, game screen, virtual environment, or real-life-based content.

[0063] Additionally, the third-party device (130) can receive advertising exposure information, content view count information, and advertising cost settlement results from the indirect advertising automatic management device (120), and through this, can check the results of advertising execution or adjust the content production strategy.

[0064] Furthermore, when the third-party device (130) is implemented in the form of an external content platform server, it can be linked with the indirect advertising automatic management device (120) to provide a content execution environment and support metadata updates for displaying hyperlink information in the content viewer interface area.

[0065] That is, the third-party device (130) is an external linkage device that performs content provision, advertising content production, or advertising brokerage functions under the control of the indirect advertising automatic management device (120), and functions as a component that constitutes a content-based indirect advertising ecosystem between the advertiser terminal device (100) and the indirect advertising automatic management device (120).

[0066] In addition to the above, details regarding the advertiser terminal device (100), communication network (110), indirect advertising automatic management device (120), and third-party device (130) of FIG. 1 will continue to be covered later, so the details will be replaced by those details.

[0067] FIG. 3 is a block diagram illustrating an example of the internal configuration of an automatic indirect advertising management device shown in FIG. 1.

[0068] As illustrated in FIG. 3, the indirect advertising automatic management device (120) of FIG. 1 according to an embodiment of the present invention includes a communication interface unit (300), a control unit (310), an indirect advertising automatic management unit (320), and a storage unit (330), in part or all of them.

[0069] Here, "including some or all" means that some components, such as the storage unit (330), may be omitted to form the indirect advertising automatic management device (120) of FIG. 1, or that some components, such as the indirect advertising automatic management unit (320), may be integrated into other components, such as the control unit (310). To facilitate a sufficient understanding of the invention, it is explained as including all components.

[0070] The communication interface unit (300) is a communication module for the indirect advertising automatic management device (120) according to an embodiment of the present invention to transmit and receive data through a communication network (110) with an advertiser terminal device (100), an advertiser terminal device, a content creator terminal device, a third-party device (130), and an external content platform server.

[0071] The communication interface unit (300) can support wired communication methods, wireless communication methods, or a combination thereof, and can be connected to external devices using at least one of, for example, internet-based packet communication, a mobile communication network (LTE, 5G, 6G, etc.), short-range wireless communication (Wi-Fi, Bluetooth, etc.), or a dedicated network.

[0072] The communication interface unit (300) receives advertising text, advertising images, view count unit price information, advertising exposure conditions, and hyperlink destination information from an advertiser terminal device, and transmits the received information to the internal processing flow of the indirect advertising automatic management device (120). In addition, the communication interface unit (300) can receive content with inserted indirect advertising, content metadata, or contract-related information from an advertiser terminal device or a content creator terminal device.

[0073] In addition, the communication interface unit (300) is linked with an external content platform server to receive information necessary for content execution, content view count information, ad exposure information and user click information, and can transmit the ad fee settlement result calculated by the indirect ad automatic management device (120), ad performance information or hyperlink registration information back to an external device.

[0074] In one embodiment, the communication interface unit (300) can perform session management, packet splitting and reassembly, and data buffering functions to process requests received simultaneously from a plurality of terminal devices and a server, and can safely transmit sensitive data such as advertising information, contract information, and settlement information by supporting authentication information exchange, encrypted communication, and access control functions.

[0075] In addition, the communication interface unit (300) can be configured to support data synchronization between each server even when the indirect advertising automatic management device (120) is distributed across multiple servers, so that advertising information, content information, and settlement information are maintained consistently.

[0076] That is, the communication interface unit (300) functions as a core communication component that relays the data flow of the entire process, from registering an advertisement request, providing advertisement content, collecting content execution results, registering hyperlink information, delivering advertisement performance results, and delivering advertisement fee settlement results.

[0077] The control unit (310) is a core processing unit that controls the overall operation of the indirect advertising automatic management device (120) according to an embodiment of the present invention, and may be configured as a single chip in the form of an IC chip including one or more processors such as a CPU, MCU, or DSP, and memory such as RAM, ROM, or cache memory. The control unit (310) can integrally control the operation of each component of the indirect advertising automatic management device (120) by loading and executing a program mounted on the indirect advertising automatic management unit (320) into memory.

[0078] In one embodiment, the control unit (310) processes the advertising request information, advertising text, view count unit price information, advertising condition information, and hyperlink destination information of an advertiser terminal device received through the communication interface unit (300), and the content information, contract information, and content execution information received from a third-party device, thereby controlling the operation of the indirect advertising automatic management unit (320).

[0079] The control unit (310) controls the indirect advertising automatic management unit (320) to generate contract information between the advertiser terminal device and the content creator terminal device based on the advertising text and view count unit price information received from the advertiser terminal device, and can control the generated contract information to be recorded in the storage unit. Additionally, the control unit (310) controls the indirect advertising automatic management unit (320) to execute content containing indirect advertising provided at the request of the advertiser or to provide it in a streaming manner.

[0080] Furthermore, the control unit (310) controls the entire processing flow so that during the content execution process, the indirect advertising automatic management unit (320) sets an area where an advertisement can be inserted within the content screen, composites an advertisement image onto that area, and controls the transparency or exposure intensity of the advertisement image in stages. Additionally, the control unit (310) can control the indirect advertising automatic management unit (320) to automatically register hyperlink information connecting to an advertiser terminal in the user interface area of ​​an external content platform.

[0081] In addition, the control unit (310) controls the indirect advertising automatic management unit (320) to collect content views, ad exposure information, and user click information, and controls the overall settlement flow to automatically calculate and distribute advertising costs by linking the collected information with pre-set contract conditions. Furthermore, the control unit (310) supports the repeated updating of advertising conditions by controlling the provision of advertising performance information to the advertiser terminal device and the advertiser terminal device.

[0082] That is, the control unit (310) coordinates the data flow and processing order between the communication interface unit (300), the indirect advertising automatic management unit (320), and the storage unit, and performs the role of integrally controlling the entire process from the registration of advertising requests, creation of contracts, execution of content, insertion of natural advertisements, linkage with platform interfaces, collection of advertising performance, and automatic settlement.

[0083] The indirect advertising automatic management unit (320) is a functional block that performs actual indirect advertising processing logic within the indirect advertising automatic management device (120) according to an embodiment of the present invention, and performs the entire process including receiving an advertising request, setting advertising conditions, analyzing content, synthesizing advertising images, linking with a platform interface, collecting advertising performance, and automatically settling advertising costs.

[0084] The indirect advertising automatic management unit (320) sets advertising execution conditions based on advertising text, advertising images, view count unit price information, advertising exposure conditions, and hyperlink destination information received from the advertiser terminal device, and generates and manages contract information based on the view count unit price information by linking with the advertiser terminal device and the content creator terminal device. Accordingly, the cost structure for each advertising text is automatically defined and subsequently applied consistently to the advertising insertion and settlement process.

[0085] Additionally, the indirect advertising automatic management unit (320) receives content containing indirect advertising provided at the request of an advertiser from an advertiser's terminal device or an external content platform server, executes it, or provides it via streaming. At this time, the content is content that has been created in advance by an advertiser or a content creator, and the indirect advertising automatic management unit (320) performs an indirect advertising management function on the already created content.

[0086] The indirect advertising automatic management unit (320) analyzes video frames of the content during the content execution process and sets an area including building exterior walls, floors, signboards, objects, or virtual environment elements as an area where advertisements can be inserted. Subsequently, the indirect advertising automatic management unit (320) applies a perspective transformation to the advertisement image based on the geometric characteristics of the area where advertisements can be inserted, and composites the transformed advertisement image onto the content video. In addition, by applying alpha blending that gradually changes the transparency or exposure intensity of the advertisement image over time, the advertisement image is controlled to be displayed naturally on the content screen.

[0087] Furthermore, the indirect advertising automatic management unit (320) can extract content types or keywords from video, audio, or metadata included in the content, and select an advertising image by matching an advertising category corresponding to the extracted content types or keywords. Through this, an advertisement suitable for the context of the content is automatically inserted, and even for content from the same advertiser, different advertising expressions can be applied depending on the content type.

[0088] Additionally, the indirect advertising automatic management unit (320) updates the content metadata by automatically registering information about the advertiser related to the indirect advertisement as hyperlink information connected to the advertiser's terminal in the user interface area of ​​the external content platform when the content is executed. At this time, the hyperlink may be dynamically generated based on at least one of the advertising phrase, content type, user access environment, or regional information, and may be set to have different destination addresses for each content or advertising phrase.

[0089] The indirect advertising automatic management unit (320) collects user click events generated through the hyperlink and stores the collected click information in conjunction with content view counts and ad exposure information. Additionally, based on the click information, it can automatically select or change a destination that connects to at least one of a web page, a product purchase page, or a service guide page designated by the advertiser.

[0090] Meanwhile, the indirect advertising automatic management unit (320) collects the number of views, the time of exposure to the advertisement, and user click information of the content with the advertisement inserted, and automatically calculates the advertising fee by linking the collected information with pre-set contract conditions. The calculated advertising fee is automatically distributed to the advertiser and the content creator, and the settlement result is provided to the advertiser terminal device and the advertiser terminal device.

[0091] In addition, the indirect advertising automatic management unit (320) supports resetting the ad text, view count unit price, ad target content, or hyperlink destination based on advertising performance information, and automatically reflects these changes in the subsequent ad insertion and settlement process so that the advertising effect is repeatedly optimized.

[0092] As a result, the product placement automatic management unit (320) integrates the registration of ad requests, setting of unit prices for each ad phrase, generation of contract information, execution of content, insertion of natural ads, linking of platform user interfaces, collection of ad performance, and automatic settlement of ad costs, thereby implementing an product placement automatic management environment that can maximize the effect of ads without interrupting the flow of content viewing.

[0093] The storage unit (330) is provided within the indirect advertising automatic management device (120) according to an embodiment of the present invention and is a memory area for temporarily storing or caching data generated or processed during the operation of the indirect advertising automatic management unit (320) and the control unit (310). The storage unit (330) may be implemented, for example, in the form of RAM, cache memory, or high-speed buffer memory, and is used to improve the real-time processing performance of the indirect advertising automatic management device (120).

[0094] In one embodiment, the storage unit (330) may temporarily store data required for current processing among the ad text, ad image, view count unit price information, ad exposure conditions, and hyperlink destination information received from the advertiser terminal device. Additionally, the storage unit (330) may temporarily store content containing indirect advertising, content frame information, content metadata, or content execution status information provided by the advertiser terminal device or an external content platform server, thereby supporting the indirect advertising automatic management unit (320) to immediately reference them.

[0095] Additionally, the storage unit (330) can temporarily maintain data during execution, such as intermediate ad synthesis results, perspective transformation parameters, alpha blending coefficients, information on ad insertion possible areas, and user click events generated during the ad insertion process. Furthermore, the storage unit (330) can store raw data prior to the settlement calculation stage, such as content views, ad exposure time, and user click information, and utilize it in the subsequent ad cost calculation process.

[0096] Meanwhile, the storage unit (330) is a temporary storage area that supports the internal processing flow of the indirect advertising automatic management device (120), and data subject to permanent storage, such as advertising contract information, advertising performance information, and settlement results, is stored and managed in the external database (120a) shown in FIG. 1. That is, the roles can be separated so that the storage unit (330) handles execution data requiring real-time processing and high-speed access, and the database (120a) handles permanent data requiring long-term storage and history management.

[0097] Additionally, the storage unit (330) can be utilized as a buffer area for data exchange between servers when the indirect advertising automatic management device (120) is distributed across multiple servers, thereby enabling the continuous execution of advertising insertion processing, advertising performance collection, and settlement processing.

[0098] That is, the storage unit (330) temporarily stores and manages execution data generated throughout the entire process, from processing ad requests, executing content, synthesizing ads, registering hyperlinks, collecting ad performance, and calculating ad costs, thereby playing a role in stably supporting the entire processing flow of the indirect ad automatic management device (120).

[0099] In addition to the above, the communication interface unit (300), control unit (310), indirect advertising automatic management unit (320), and storage unit (330) of FIG. 3 can perform various operations, and other details have been sufficiently explained above, so they will be replaced with those details.

[0100] Meanwhile, the communication interface unit (300), control unit (310), indirect advertising automatic management unit (320), and storage unit (330) of FIG. 3 according to an embodiment of the present invention are composed of hardware modules that are physically separated from each other, but each module may store software for performing the above operations internally and execute it. However, since the software is a set of software modules and each module can be formed as hardware, the configuration will not be specifically limited to software or hardware. For example, the storage unit (330) may be storage or memory which is hardware. However, since it is also possible to store information in a software repository, the above content will not be specifically limited.

[0101] In addition, as another embodiment of the present invention, the control unit (310) may include a CPU and memory and may be formed as a single chip. The CPU includes a control circuit, an arithmetic logic unit (ALU), an instruction interpretation unit, and a registry, and the memory may include RAM. The control circuit may perform control operations, the arithmetic logic unit may perform operations on binary bit information, and the instruction interpretation unit may include an interpreter or a compiler to perform operations that convert high-level language into machine language and machine language into high-level language, and the registry may be involved in software data storage. According to the above configuration, for example, at the beginning of operation of the indirect advertising automatic management device (120) of FIG. 1, the data operation processing speed can be rapidly increased by copying the program stored in the indirect advertising automatic management unit (320), loading it into memory, i.e., RAM, and then executing it. In the case of a deep learning model, it may be loaded into GPU memory instead of RAM and executed by using the GPU to accelerate the execution speed.

[0102] FIG. 4 is a block diagram illustrating an example of the functional configuration of the control unit or the indirect advertising automatic management unit of FIG. 3.

[0103] As illustrated in FIG. 4, at least one of the control unit (310) and the indirect advertising automatic management unit (320) of FIG. 3 includes some or all of the content analysis unit (400), the ad matching unit (410), the ad insertion unit (420), the exposure information collection unit (430), and the settlement control unit (440). Since the meaning of "including some or all" is not significantly different from the preceding meaning, we intend to substitute it with the contents thereof.

[0104] The content analysis unit (400) is a functional block that analyzes content provided by an indirect advertising automatic management device according to an embodiment of the present invention and generates environmental information necessary for advertising insertion, and performs the role of setting an area where advertising can be inserted within the content screen and extracting content characteristic information.

[0105] The content analysis unit (400) receives video content, game screen, or virtual environment content provided from an advertiser terminal device or an external content platform server as input and can analyze the screen in units of consecutive frames. At this time, the content analysis unit (400) detects a flat area including at least one of a building exterior wall, floor, signboard, object, or virtual environment element included in the content, and sets the detected flat area as an area where advertisements can be inserted.

[0106] In one embodiment, the content analysis unit (400) can recognize structural elements within the content screen using at least one of edge detection, feature point extraction, object recognition, or depth estimation techniques. For example, the content analysis unit (400) can automatically calculate an area where an advertisement image can be naturally placed by analyzing location information of building shapes, road patterns, signboard outlines, or virtual environment objects.

[0107] Additionally, the content analysis unit (400) calculates the geometric characteristics of the ad insertion area, such as the slope of the plane, the perspective direction, the size ratio, and the position coordinates, and provides relevant parameters so that a perspective transformation can be applied to the ad image in the ad insertion unit.

[0108] Furthermore, the content analysis unit (400) can analyze video information, audio information, or metadata included in the content to extract content types or keywords. For example, it can identify content categories such as travel, games, sports, daily vlogs, etc., or derive specific place names, product names, or situation information in the form of keywords. This content characteristic information is subsequently used by the ad matching unit to select an advertisement suitable for the content context.

[0109] Additionally, the content analysis unit (400) can analyze the brightness, color distribution, lighting conditions, or movement patterns of the content to generate visual reference information so that the advertisement image is not excessively highlighted or does not interfere with the viewing flow. Through this, the advertisement insertion unit can adjust the transparency, color correction, or exposure intensity of the advertisement image to match the content environment.

[0110] In addition, the content analysis unit (400) tracks information regarding screen changes, camera movements, or object movements that occur during content playback, and can reflect such changes even when the area where an advertisement can be inserted changes over time. Accordingly, the advertisement image can be controlled to move naturally along with the content even in moving scenes or dynamic scenes.

[0111] That is, the content analysis unit (400) simultaneously analyzes spatial structure information of the content screen and semantic characteristic information of the content to generate comprehensive analysis data necessary for ad insertion, and the generated analysis results are used as basic data for the operation of the ad matching unit, ad insertion unit, exposure information collection unit, and settlement control unit.

[0112] The ad matching unit (410) is a functional block that selects an ad to be inserted into the content and determines ad execution conditions based on the content analysis results provided by the content analysis unit (400). The ad matching unit (410) comprehensively considers the type of content, keywords, screen structure information, and information on areas where ads can be inserted, and matches at least one of the ad information provided by the advertiser terminal device to correspond to the content.

[0113] In one embodiment, the ad matching unit (410) can compare the content type or keyword extracted from the content analysis unit (400) with the ad category, target product, or service information registered from the advertiser terminal device to preferentially select an ad with high relevance. For example, content context-based ad selection can be performed by matching accommodation or food-related ads to travel content, and game item or related product ads to game content.

[0114] In addition, the ad matching unit (410) can select the optimal ad among multiple ad candidates by considering ad condition information such as ad unit price information per ad phrase, ad exposure period, and ad execution region or time zone. At this time, the ad matching unit (410) can determine the ad matching result by comprehensively reflecting not only simple keyword matching but also ad unit price, contract status, remaining ad budget, and advertiser's priority conditions.

[0115] Furthermore, the ad matching unit (410) can select an ad based on a pre-set weighting rule or performance-based priority when multiple ad candidates exist for the same content. For example, it can give priority to ads with high past click-through rates, conversion rates, or exposure effects, or adjust the matching order by reflecting priority exposure conditions specified by the advertiser.

[0116] Additionally, the ad matching unit (410) can select different forms or expression methods for ad images depending on the screen structure information of the content and the size or location of the ad insertion area. For example, it can automatically select ad assets suitable for the ad insertion environment, such as matching a large ad image to a wide exterior wall area and matching a simplified logo-shaped ad to a small signboard area.

[0117] Meanwhile, the ad matching unit (410) can analyze ad performance by referring to ad exposure information, click information, and content view count information collected during the ad execution process, and can reflect the analysis results in the subsequent ad matching process. Accordingly, the ad matching unit (410) can gradually improve the ad effect by prioritizing high-performance ads during the repetitive ad execution process or by automatically adjusting the exposure frequency of low-performance ads.

[0118] That is, the ad matching unit (410) calculates the degree of suitability between the content and the ad based on the content analysis results and ad condition information, and automatically selects the ad based on the calculated degree of suitability, thereby enabling the maximization of the ad effect while maintaining the content viewing flow.

[0119] The advertisement insertion unit (420) is a functional block that composites an advertisement image selected by the advertisement matching unit (410) onto the content screen based on the analysis results provided by the content analysis unit (400). The advertisement insertion unit (420) places the advertisement image by referencing the advertisement insertion area on a video frame basis of the content, and performs visual processing so that the advertisement image naturally blends with the content environment.

[0120] The advertisement insertion section (420) applies a perspective transformation to the advertisement image based on the geometric characteristics of the advertisement insertion area, such as the slope of the plane, the perspective direction, the size ratio, and the position coordinates. Through this, the advertisement image can be represented as if it were attached to the surface of a real building exterior wall, signboard, floor, or virtual environment object.

[0121] Additionally, the ad insertion section (420) controls the ad image so that it is displayed gradually in accordance with the flow of content rather than appearing suddenly by applying alpha blending, which changes the transparency or exposure intensity of the ad image in stages over time. Accordingly, the content viewer can naturally perceive the ad without feeling alienated by the ad.

[0122] Furthermore, the advertisement insertion unit (420) can perform color correction, brightness adjustment, or contrast adjustment of the advertisement image by reflecting brightness information, color distribution, and lighting conditions provided by the content analysis unit (400). Through this, the advertisement image is visually harmonized with the surrounding environment, and excessive emphasis or unnatural expression is prevented.

[0123] Additionally, the advertisement insertion unit (420) can track camera movement, screen transitions, or object movement occurring during content playback to update the position and size of the advertisement image on a frame-by-frame basis. Accordingly, the advertisement image can move naturally along with the content elements and be maintained even in moving scenes or dynamic scenes.

[0124] In addition, the ad insertion section (420) can adjust the timing of ad exposure by placing or emphasizing an ad image in a specific section of the content, for example, immediately after a screen transition, at the time a major object appears, or in an area where the user's gaze is focused. Through this, an exposure strategy can be implemented that enhances the effect of the ad without disrupting the flow of content viewing.

[0125] That is, the advertisement insertion section (420) is implemented so that the advertisement is perceived as part of the content by integrally performing spatial alignment, temporal control, and visual correction of the advertisement image, and is configured to provide indirect advertising while maintaining the continuity of content viewing, unlike the existing method of forced advertisement exposure.

[0126] The exposure information collection unit (430) is a functional block that monitors the exposure status of an advertisement image composited on a content screen by the advertisement insertion unit (420) and collects various exposure-related data necessary for calculating advertisement performance. The exposure information collection unit (430) tracks the entire process from the time the advertisement is displayed on the actual content screen until the end time and generates information that can quantitatively evaluate the advertising effect.

[0127] The exposure information collection unit (430) can receive view count information of content with inserted advertisements from an external content platform server or an indirect advertising automatic management device and aggregate view counts by advertisement phrase or by content. In addition, the exposure information collection unit (430) can calculate detailed exposure indicators such as the time the advertisement image is displayed on the screen, the ratio of the screen area occupied by the advertisement, or the number of frames in which the advertisement is displayed.

[0128] In one embodiment, the exposure information collection unit (430) detects the section where the advertisement image is actually displayed during the content playback time and calculates the duration of the advertisement exposure, and can quantify the intensity of the advertisement exposure based on the size of the area where the advertisement image is located within the content screen. Accordingly, even for the same advertisement, different exposure effects can be reflected depending on the content, scene, or location.

[0129] Additionally, the exposure information collection unit (430) can collect user click events that occur through hyperlinks registered in the user interface area of ​​an external content platform, and the collected click information is stored in conjunction with content views and ad exposure information. Through this, it becomes possible to analyze ad performance based on actual user reactions as well as simple exposure.

[0130] Furthermore, the exposure information collection unit (430) can derive performance characteristics for each advertisement by analyzing exposure patterns based on content type, advertisement image type, or user access environment. For example, it can quantify differences in ad response between game content and real-life content, differences in click-through rates based on ad location, or differences in exposure effects based on time of day.

[0131] The collected exposure information is subsequently provided to the settlement control unit (440) and used as basic data for calculating advertising costs linked to the unit price of views per ad phrase and contract conditions. In addition, the exposure information collection unit (430) feeds back the accumulated advertising performance data to the ad matching unit and the ad insertion unit, thereby supporting the repeated optimization of the ad selection and insertion methods thereafter.

[0132] That is, the exposure information collection unit (430) comprehensively collects and analyzes the display status of advertisements, user reactions, and content consumption behaviors to quantify the advertising effect, and functions as a core component that enables automatic settlement and advertising optimization based on this.

[0133] The settlement control unit (440) is a function block that calculates advertising costs based on advertising exposure information, content view count information, and user click information provided by the exposure information collection unit (430), and automatically distributes the calculated advertising costs to advertisers and content creators. The settlement control unit (440) converts the results of advertising execution into a monetary amount by referring to pre-set view count unit price information and contract conditions for each ad phrase.

[0134] The settlement control unit (440) can calculate the effective exposure value for each advertisement by comprehensively considering at least one of the number of views of the content with the advertisement inserted, the duration of the advertisement exposure, the screen share, and the click event. For example, even if the number of views is the same, it can distinguish between cases where the advertisement is exposed for a long time and cases where it is exposed for a short time, or apply different weights depending on the ratio of the screen area occupied by the advertisement.

[0135] In one embodiment, the settlement control unit (440) can calculate the final advertising fee by applying the unit price of views per ad phrase as a base unit price and additionally reflecting weights based on the ad exposure time, click-through rate, or ad location. In addition, the calculated advertising fee can be automatically divided and allocated to each entity according to a predefined revenue sharing ratio between the advertiser, the advertising agency, and the content creator.

[0136] Additionally, the settlement control unit (440) may limit the range of advertising cost calculation by considering the remaining advertising budget, the advertising exposure period, or the contract validity period, and may provide a control signal to the indirect advertising automatic management unit to stop the exposure of the relevant advertisement when the advertising budget is exhausted or the contract period ends.

[0137] Furthermore, the settlement control unit (440) provides the settlement results to the advertiser terminal device, the advertiser terminal device, and the content creator terminal device, enabling each entity to verify the advertising execution performance and settlement details. Accordingly, transparency in the advertising cost calculation process is ensured, and the advertiser and the advertiser can adjust subsequent advertising conditions based on the advertising performance.

[0138] In addition, the settlement control unit (440) can record accumulated settlement data in a storage unit and an external database to be used for advertising history management and statistical analysis, and supports the repeated improvement of advertising execution strategies by feeding the data to an advertising matching unit and an advertising insertion unit.

[0139] That is, the settlement control unit (440) functions as a key component that enables data-based operation to maximize advertising effects and electronically manages the cost flow of the entire indirect advertising execution by quantifying the results of the advertisement exposure, converting them into monetary value, and automatically distributing them.

[0140] In addition to the above, the content analysis unit (400), ad matching unit (410), ad insertion unit (420), exposure information collection unit (430), and settlement control unit (440) of FIG. 4 can perform various operations, and other details have been sufficiently explained above, so they will be replaced by those details.

[0141] Figure 5 is a flowchart showing the operation process of the indirect advertising automatic management device illustrated in Figure 1.

[0142] For convenience of explanation, referring to FIG. 5 together with FIG. 1, the indirect advertising automatic management device (120) of FIG. 1 according to an embodiment of the present invention establishes a connection with an advertiser terminal or an advertiser terminal through a communication network (110) and transmits and receives initial data necessary for indirect advertising processing. Specifically, the indirect advertising automatic management device (120) can receive advertising request information, advertising text, advertising image, view count unit price information, and advertising condition information from the advertiser terminal or the advertiser terminal (S500).

[0143] In addition, the indirect advertising automatic management device (120) can verify the validity of the advertising execution entity by creating a communication session with the terminal and exchanging user authentication information or access authority information. This ensures that the advertising insertion and settlement operations performed in subsequent steps are carried out based on legitimate requests.

[0144] Furthermore, the indirect advertising automatic management device (120) converts the advertising information received at step S500 into an internal processing format and organizes the unit price of views per advertising phrase, advertising exposure conditions, and hyperlink destination information, etc., so that they can be referenced in the subsequent process of inserting advertisements and calculating advertising costs.

[0145] In addition, the indirect advertising automatic management device (120) receives identification information or content provision path information regarding the target content to which indirect advertising is to be inserted from the advertiser terminal, and can set a communication path to receive the content in a subsequent stage.

[0146] That is, step S500 is a step in which the indirect advertising automatic management device (120) establishes a communication connection with the advertiser terminal or the advertiser terminal, collects advertising request information and content-related information, and configures an initial environment for the indirect advertising processing operation of the subsequent step.

[0147] In addition, the indirect advertising automatic management device (120) according to an embodiment of the present invention receives content with indirect advertising inserted from an advertiser terminal device in accordance with the request of an advertiser and executes the content with indirect advertising inserted, and when the content is executed, automatically registers the advertiser's information related to the indirect advertising as hyperlink information connected to the advertiser terminal in the user interface area of ​​an external content platform to update the content metadata, and can distribute advertising fees to the advertiser and the producer according to a pre-set contract based on the number of views of the content (S510).

[0148] More specifically, in step S510, the indirect advertising automatic management device (120) receives and executes content containing indirect advertising from an advertiser terminal device in accordance with the advertiser's request, and provides the indirect advertising included in the executed content to the user. At this time, the indirect advertising automatic management device (120) naturally displays the advertisement image inserted within the content screen in conjunction with the content playback process.

[0149] Additionally, the indirect advertising automatic management device (120) automatically registers information of an advertiser corresponding to the indirect advertisement in the user interface area of ​​an external content platform while the content is being executed. Specifically, the indirect advertising automatic management device (120) inserts hyperlink information connected to an advertiser terminal into at least one of a comment area, a description area, or a metadata area, thereby enabling the user to immediately move to an advertiser terminal or an external page designated by the advertiser after recognizing the advertisement image.

[0150] Furthermore, the indirect advertising automatic management device (120) obtains view count information generated during content execution through an external content platform server or its own collection path, and comprehensively aggregates the playback count of content with inserted advertisements, the duration of ad exposure, or user click information.

[0151] The indirect advertising automatic management device (120) automatically calculates advertising costs by linking collected view count information and advertising exposure information with pre-set contract conditions. At this time, the indirect advertising automatic management device (120) can calculate the final advertising costs by reflecting the view count unit price per advertising phrase, the advertising exposure period, and the advertising execution conditions.

[0152] In addition, the indirect advertising automatic management device (120) automatically distributes the calculated advertising costs to advertisers and content creators according to a pre-set distribution ratio, and provides the distribution results to advertiser terminals or advertiser terminals to support checking the advertising execution performance.

[0153] That is, step S510 is a key step in which the indirect advertising automatic management device (120) integrally performs content execution, advertising information hyperlink registration, and advertising cost calculation and automatic distribution based on views, thereby enabling advertising execution and settlement to occur simultaneously while maintaining the content viewing flow.

[0154] In addition, the indirect advertising automatic management device (120) can continuously monitor the advertising exposure status during content execution and dynamically adjust the display position, size, or exposure intensity of the advertising image according to the content flow. For example, even when content changes occur, such as screen transitions, camera movements, or the appearance of key objects, the advertising expression can be automatically corrected so that the advertising image visually matches the content environment.

[0155] In addition, the indirect advertising automatic management device (120) accumulates and stores information on advertising exposure results and user response, and can automatically adjust the selection of advertising text, advertising location, or exposure strategy when executing advertisements based on the accumulated data. Accordingly, even when the same advertisement is provided repeatedly, the advertising effect can be gradually improved.

[0156] In addition, the indirect advertising automatic management device (120) can stop the exposure of advertisements or update the advertising conditions by reflecting in real time whether the advertising budget has been exhausted, whether the contract period has expired, or changes requested by the advertiser, and the changed conditions are immediately reflected in the content execution and settlement process.

[0157] That is, the indirect advertising automatic management device (120) according to an embodiment of the present invention receives advertising request information through communication with an advertiser terminal or an advertising agency terminal (S500), and while executing content with an inserted indirect advertisement, it integrally performs the registration of hyperlinks of advertiser information, calculation of advertising costs based on views, and automatic distribution (S510), and is configured to automatically manage the overall execution of advertising while maintaining the content viewing flow by continuously reflecting the advertising exposure status and advertising performance.

[0158] In addition to the above, the automatic indirect advertising management device (120) of FIG. 1 can perform various operations, and other details have been sufficiently explained above, so they will be replaced with those details.

[0159] Although all components constituting an embodiment of the present invention have been described as being combined or operating as a single unit, the present invention is not necessarily limited to such an embodiment. That is, within the scope of the purpose of the present invention, all components may be selectively combined and operated in one or more ways. Furthermore, while all components may each be implemented as a single independent piece of hardware, some or all of the components may be selectively combined to form a computer program having a program module that performs some or all of the combined functions on one or more pieces of hardware. The codes and code segments constituting the computer program can be easily inferred by those skilled in the art of the present invention. An embodiment of the present invention may be implemented by storing such a computer program on a non-transitory computer-readable medium, reading it, and executing it by a computer.

[0160] Here, a non-transient readable recording medium refers to a medium that stores data semi-permanently and can be read by a device, rather than a medium that stores data for a short period of time, such as a register, cache, or memory. Specifically, the programs described above may be stored and provided on non-transient readable recording media such as CDs, DVDs, hard disks, Blu-ray discs, USBs, memory cards, and ROMs.

[0161] Although preferred embodiments of the present invention have been illustrated and described above, the present invention is not limited to the specific embodiments described above. It is understood that various modifications can be made by those skilled in the art without departing from the essence of the invention as claimed in the claims, and such modifications should not be understood individually from the technical spirit or perspective of the present invention. Explanation of the symbols

[0162] 100: Advertiser terminal device 110: Communication network 120: Automatic product placement management device 130: Third-party device 300: Communication interface unit 310: Control unit 320: Product placement automatic management unit 330: Storage unit

Claims

Claim 1 Advertiser terminal device or advertiser terminal device and A communication interface unit that communicates; and, in accordance with the request of an advertiser, receives content with an indirect advertisement inserted from the advertiser terminal device and executes the content with the indirect advertisement inserted, and when the content is executed, the advertiser terminal in the user interface area of ​​an external content platform provides information of the advertiser related to the indirect advertisement. with the device A control unit configured to automatically register connected hyperlink information to update content metadata, collect views of the content corresponding to hyperlink identification information included in the updated content metadata, and distribute advertising fees to advertisers and creators according to a pre-set contract based on the collected views; The control unit collects user click events generated through the hyperlink identification information, and automatically selects or changes a destination connected to a web page, product purchase page, or service guide page designated by an advertiser based on the click information of the collected click events. The above control unit provides different hyperlinks depending on the content type or user response, even for content with the same advertisement image inserted, and reflects hyperlink performance data in advertisement performance analysis and the resetting of advertisement conditions after analysis. Automatic product placement management device. Claim 2 In paragraph 1, the control unit is an advertiser terminal device View count unit price information corresponding to the ad text received from the advertiser terminal device and It is automatically configured through integration, and based on the configured view count unit price information, the advertiser's terminal device and Automatic indirect advertising management device that generates contract information between content creator terminals. Claim 3 An automatic indirect advertising management device according to claim 1, wherein the control unit is configured to analyze the video frame of the content to detect a planar area including a building exterior wall, floor, signboard, object, or virtual environment element, and to set the detected planar area as an ad insertion area where the indirect advertisement is to be displayed. Claim 4 Paragraph 3 In the above, the control unit is configured to apply a perspective transformation to an advertisement image based on the geometric characteristics of the advertisement insertion area and to composite the transformed advertisement image onto the content image, thereby forming an automatic indirect advertisement management device. Claim 5 An automatic indirect advertising management device according to claim 1, wherein the control unit is configured to gradually display an advertisement image by applying alpha blending that changes the transparency or exposure intensity of the advertisement image stepwise over time. Claim 6 Communication interface section, Advertiser terminal device or advertiser terminal device and Communicating step; and The control unit, In accordance with the request of an advertiser, content containing indirect advertising is provided from the advertiser terminal device, and the content containing indirect advertising is executed; and when the content is executed, the advertiser terminal, which contains information about the advertiser related to the indirect advertising in the user interface area of ​​an external content platform. with the device The method includes the step of automatically registering connected hyperlink information to update content metadata, collecting views of the content to correspond to hyperlink identification information included in the updated content metadata, and distributing advertising fees to advertisers and creators according to a pre-set contract based on the collected views; The control unit collects user click events generated through the hyperlink identification information, and automatically selects or changes a destination connected to a web page, product purchase page, or service guide page designated by an advertiser based on the click information of the collected click events; and The above control unit provides different hyperlinks depending on the content type or user response, even if the content has the same advertisement image inserted, and reflects hyperlink performance data in the advertisement performance analysis and the resetting of advertisement conditions after the analysis; Including more Method of operating an automatic indirect advertising management device. Claim 7 In paragraph 6, the step of executing the content into which the indirect advertisement is inserted is an advertiser's terminal device View count unit price information corresponding to the ad text received from the advertiser terminal device and It is automatically configured through integration, and based on the configured view count unit price information, the advertiser's terminal device and A method for operating an automatic indirect advertising management device, comprising the step of generating contract information between content creator terminals. Claim 8 In claim 6, the step of executing the content into which the indirect advertisement is inserted comprises analyzing the video frame of the content to detect a planar area including a building exterior wall, floor, signboard, object, or virtual environment element, and setting the detected planar area as an ad insertion area where the indirect advertisement is to be displayed, a method for operating an automatic indirect advertisement management device. Claim 9 Article 8 A method for operating an automatic indirect advertising management device, wherein the step of executing the content in which the indirect advertisement is inserted comprises applying a perspective transformation to an advertisement image based on the geometric characteristics of the area where the advertisement can be inserted, and compositing the transformed advertisement image onto the content image. Claim 10 In claim 6, the step of executing the content into which the indirect advertisement is inserted comprises a method of operating an automatic indirect advertisement management device that includes a step of gradually displaying an advertisement image by applying alpha blending that gradually changes the transparency or exposure intensity of the advertisement image over time. Claim 11 A terminal device of an advertiser or an advertising agency; and, upon the request of the advertiser, receiving content with inserted indirect advertising from the advertising agency's terminal device and executing the content with inserted indirect advertising, and when the content is executed, the advertiser's information related to the indirect advertising in the user interface area of ​​an external content platform. as a terminal device An automatic indirect advertising management device configured to automatically register connected hyperlink information to update content metadata and to distribute advertising fees to advertisers and creators according to a pre-set contract based on the number of views of the content; The above-mentioned automatic indirect advertising management device collects user click events generated through the above-mentioned hyperlink identification information, and based on the click information of the collected click events, automatically selects or changes a destination connected to a web page, product purchase page, or service guide page designated by the advertiser. The above-mentioned automatic indirect advertising management device provides different hyperlinks depending on the content type or user response, even for content with the same advertising image inserted, and reflects hyperlink performance data in advertising performance analysis and subsequent resetting of advertising conditions. Automated product placement management system.

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