Advertising apparatus for telemarketing

Abstract

The present invention relates to an advertising device for telemarketing, comprising: a store terminal that accesses a store account to register a consultation advertisement according to consultation conditions at a store listed on the platform and performs settlement for the use of points; a customer terminal that accesses a customer account to search for a store or a consultation friend, proceeds with a consultation reservation at a store where a consultation advertisement is registered, and receives points; a friend terminal that accesses a consultation friend account to set consultation conditions, recharges points to create a consultation advertisement, receives customer information regarding a customer who has made a consultation reservation, and inputs the consultation results; and a service server that provides a platform to list stores and provide consultation advertisements based on access through the store account, customer account, and consultation friend account, manages customer information and points to proceed with a consultation reservation according to the consultation conditions of a consultation friend, provides points and customer information respectively, settles and pays points, provides points to the customer before the consultation based on the consultation reservation, and provides points to the customer after the consultation when consultation completion information is entered from the friend terminal, and manages points by store so that points provided to a customer who made a consultation reservation through a consultation advertisement at a store where a consultation advertisement is registered can be used at the store where the consultation reservation was made.

Description

Technology Field

[0001] The present invention relates to an advertising device for telemarketing, and more specifically, to an advertising device for telemarketing that allows a store to advertise a consultation friend by registering a consultation advertisement for telemarketing based on consultation conditions at a store on a platform, provides a reward usable at the store to the customer when the customer makes a consultation reservation with a consultation friend through the consultation advertisement registered at the store, and provides the customer's contact information to the consultation friend so that the consultation can take place. Background Technology

[0002] Generally, telemarketing is a marketing method in which knowledgeable agents use communication media (e.g., telephone) to perform various functions, such as providing necessary information to customers, introducing new products (or services), handling inquiries, and conducting market research.

[0003] Telemarketing is classified into outbound (corporate-led), where an agent calls a customer, and inbound (customer-led), where a customer calls an agent, depending on the caller.

[0004] As telemarketing becomes overheated, there is an increasing number of cases where illegally leaked personal information is misused for telemarketing without the customer's consent, and customers are rejecting all telemarketing activities directed at them as spam.

[0005] The background technology of the present invention is disclosed in Korean Patent Publication No. 10-1648180 (published August 12, 2016, method for connecting outbound calls reflecting customer preferences). The problem to be solved

[0006] Meanwhile, a smartphone refers to a multi-functional mobile communication terminal that has enhanced internet connectivity based on mobile communication networks or wireless LANs and can perform various functions by installing various applications (i.e., software) like a computer.

[0007] With the advent of smartphones, functions previously provided by various dedicated devices, such as navigation, music playback, electronic dictionaries, and TV viewing, were integrated into the device. At the same time, users became able to instantly search the internet and obtain the information they desired, regardless of location or time, even without a desktop computer or laptop.

[0008] These capabilities have brought significant changes to the advertising field, leading to the introduction of various advertising platforms based on mobile devices. Advertising agencies develop applications to display advertisements for advertisers' products or services and distribute them to users' mobile devices. When users install and launch the application, it connects to the agency's server to download various advertising content and display it to the user.

[0009] These mobile advertising platforms employ various methods to attract users, one of which is providing users with various rewards, such as redeemable coupons. These platforms are bringing significant changes to the advertising market, which has traditionally been centered around internet portals.

[0010] This is because conventional internet portal advertising platforms operated on a system where advertisers paid a designated amount to the portal operator every time a user viewed an advertisement. For instance, internet portal advertising platforms paid the portal operator a fixed amount per click whenever an advertisement related to a user's search term was placed at the top of the search results page, or furthermore, whenever a user clicked on that advertisement to access the advertiser's homepage.

[0011] However, this method not only naturally caused problems such as fraudulent clicks by users, but also presented a problem for advertisers where advertising costs were incurred without being able to distinguish customers with actual demand.

[0012] The present invention has been devised to improve upon the aforementioned problems. According to one aspect, the objective of the present invention is to provide an advertising device for telemarketing that allows a store to advertise a consultation friend by registering a consultation advertisement for telemarketing based on consultation conditions at a store on a platform, provides a reward usable at the store to the customer when the customer makes a consultation reservation with a consultation friend through the consultation advertisement registered at the store, and provides the customer's contact information to the consultation friend so that the consultation can take place. means of solving the problem

[0013] An advertising device for telemarketing according to one aspect of the present invention comprises: a store terminal that accesses a store account to register a consultation advertisement according to consultation conditions at a store listed on the platform and performs settlement for the use of points; a customer terminal that accesses a customer account to search for a store or a consultation friend, proceeds with a consultation reservation at a store where a consultation advertisement is registered, and receives points; a friend terminal that accesses a consultation friend account to set consultation conditions, recharges points to create a consultation advertisement, receives customer information regarding a customer who has made a consultation reservation, and inputs the consultation results; and a service server that provides a platform to list stores and provides consultation advertisements according to access through the store account, customer account, and consultation friend account, manages customer information and points to proceed with a consultation reservation according to the consultation conditions of a consultation friend, provides points and customer information respectively, settles and pays points, provides points to the customer before the consultation according to the consultation reservation, and provides points to the customer after the consultation when consultation completion information is entered from the friend terminal, and manages points by store so that points provided to a customer who made a consultation reservation through a consultation advertisement at a store where a consultation advertisement is registered can be used at the store where the consultation reservation was made.

[0014] In the present invention, the consultation conditions are characterized by including one or more of the following: the profile of the consultation friend, industry, gender, age group, region, number of consultation requests, available consultation dates and times, points before consultation, and points after consultation.

[0015] In the present invention, the service server is characterized by restricting the search for and consultation reservation of a consultation friend based on the point charging status of the consultation friend.

[0016] In the present invention, the service server is characterized by providing customer information using a secure number that is automatically destroyed after a set period has elapsed. Effects of the invention

[0017] An advertising device for telemarketing according to one aspect of the present invention allows a store on a platform to advertise a consultation friend by registering a consultation advertisement for telemarketing based on consultation conditions, and when a customer makes a consultation reservation with a consultation friend through the consultation advertisement registered on the store, the device provides the customer with a reward that can be used at the store and provides the customer's contact information to the consultation friend so that the consultation can take place. In this way, the consultation friend can save time and costs and increase advertising efficiency through telemarketing suitable for customer characteristics, and the store can achieve self-promotion and marketing by advertising the consultation friend. Brief explanation of the drawing

[0018] FIG. 1 is a block diagram showing an advertising device for telemarketing according to one embodiment of the present invention. FIG. 2 is an example screen for viewing point usage history in an advertising device for telemarketing according to an embodiment of the present invention. FIG. 3 is an example screen for searching for a store in an advertising device for telemarketing according to an embodiment of the present invention. FIG. 4 is an example screen showing how to search for a consultation friend and proceed with a reservation in an advertising device for telemarketing according to an embodiment of the present invention. FIG. 5 is an example screen for charging points for payment in an advertising device for telemarketing according to an embodiment of the present invention. FIG. 6 is an example screen showing the use of points in an advertising device for telemarketing according to an embodiment of the present invention. Specific details for implementing the invention

[0019] Hereinafter, an advertising device for telemarketing according to the present invention will be described with reference to the attached drawings. In this process, the thickness of lines or the size of components depicted in the drawings may be exaggerated for the sake of clarity and convenience of explanation. Furthermore, the terms described below are defined considering their functions in the present invention, and these may vary depending on the intentions or conventions of the user or operator. Therefore, the definitions of these terms should be based on the content throughout this specification.

[0020] FIG. 1 is a block diagram showing an advertising device for telemarketing according to an embodiment of the present invention, FIG. 2 is an example screen for viewing point usage history in an advertising device for telemarketing according to an embodiment of the present invention, FIG. 3 is an example screen for searching for a store in an advertising device for telemarketing according to an embodiment of the present invention, FIG. 4 is an example screen for searching for a consultation friend and making a reservation in an advertising device for telemarketing according to an embodiment of the present invention, FIG. 5 is an example screen for charging to pay points in an advertising device for telemarketing according to an embodiment of the present invention, and FIG. 6 is an example screen for using points in an advertising device for telemarketing according to an embodiment of the present invention.

[0021] As illustrated in FIG. 1, an advertising device for telemarketing according to one embodiment of the present invention may include a store terminal (10), a customer terminal (20), a friend terminal (30), and a service server (40).

[0022] The store terminal (10) can access the service server (40) with a store account to register a consultation advertisement for a consultation friend according to the consultation conditions for a store that has entered the platform and perform settlement for the use of points.

[0023] In the store, even if you visit the offline store, you can be encouraged to access the service server (40) via a QR code so that you can receive a point discount. Depending on the characteristics of the store, you can register a consultation advertisement that is of high interest to customers to advertise a consultation friend, and even if you search for a consultation friend, the store where the consultation advertisement is registered can be searched to advertise the store.

[0024] Here, "consultation friend" refers to advertisers, advertising agencies, counselors, sales representatives, etc., who advertise (promote) for telemarketing purposes.

[0025] In addition, the store terminal (10) can perform settlement by viewing the point usage history, etc., as shown in FIG. 2.

[0026] The customer terminal (20) can access the service server (40) with a customer account, search for a store or a consultation friend, make a consultation reservation through a consultation advertisement at a store where a consultation advertisement is registered, and receive points.

[0027] The customer terminal (20) can search for stores and consultation friends through the homepage provided by the service server (40) as shown in FIG. 3.

[0028] When searching for a store in this manner, as illustrated in FIG. 4, accessing the store's home screen 50 allows you to receive delivery, course application, classroom entry, and community services when purchasing delivery products or courses provided by the store. Alternatively, if you click the "Add Points" item (55) to receive points, you can select the area you wish to consult from the consultation advertisement category (insurance, funeral services, loans, etc.) where consultation friends are registered, as shown in screen 60, and then search for the name of the consultation friend in that consultation advertisement category as shown in screen 65. If you click the consultation advertisement of the consultation friend you wish to consult on screen 65, you can proceed with a consultation reservation with the consultation friend through screen 70, which allows you to proceed with the consultation reservation.

[0029] At this time, you can select a counseling friend through the counseling advertisement category (60) registered in the store, or you can select a counseling friend by searching according to counseling conditions.

[0030] In addition, when making a consultation appointment, you can select a date and time based on the schedule set by your counseling friend, and you can also enter any questions you have during the consultation.

[0031] The friend terminal (30) can access the service server (40) with a consultation friend account, set consultation conditions, charge points to create a consultation advertisement, and receive customer information about the customer who booked the consultation to input the consultation result.

[0032] Here, consultation conditions can be set by including at least one of the following: consultation friend profile, industry, gender, age group, region, number of consultation requests, available consultation dates and times, points before consultation, and points after consultation.

[0033] In this case, the number of consultation requests can be limited to the number of repeated consultations for the same customer, thereby restricting repetitive consultations made solely to receive points.

[0034] Additionally, the friend terminal (30) can charge the cost for point payment as shown in FIG. 5.

[0035] The service server (40) can provide a platform for each store and provide consultation advertisements based on access through the store account, customer account and consultation friend account, manage customer information and points, make a consultation reservation based on the consultation friend's consultation conditions, provide points and customer information respectively, and settle and pay the points.

[0036] At this time, when the service server (40) provides the consultation reservation result, points, and customer information to the customer and the consultation friend, respectively, it can send a notification text message to the customer terminal (20) and the friend terminal (30) to allow them to recognize the progress.

[0037] Here, the service server (40) can restrict the search for counseling friends and counseling reservations based on the point charging status of the counseling friend. Accordingly, the service server (40) can check the charging status and send a notification text message to the friend's terminal (30) if the points are depleted.

[0038] In addition, the service server (40) can provide customer information to a counseling friend using a secure number that is automatically deleted after a set period has elapsed, thereby protecting personal information and allowing the counseling friend to proceed with the reservation with peace of mind.

[0039] And the service server (40) can provide points to the customer after the consultation if the consultation completion information is entered from the friend terminal (30) according to the consultation reservation.

[0040] In this way, the service server (40) manages the points provided to customers who have made a consultation reservation through a consultation advertisement at a store where the consultation advertisement is registered, so that the points can be used at the store where the consultation reservation was made, and allows the payment to be made using the points when making a payment at the store as shown in Fig. 6.

[0041] As described above, according to the advertising device for telemarketing according to an embodiment of the present invention, a consultation advertisement for telemarketing based on consultation conditions is registered in a store on the platform to enable the store to advertise a consultation friend, and when a customer makes a consultation reservation with a consultation friend through the consultation advertisement registered in the store, a reward that can be used at the store is provided to the customer, and the contact information of the customer who made the consultation reservation is provided to the consultation friend so that the consultation can take place, thereby allowing the consultation friend to save time and costs and increase advertising efficiency through telemarketing suitable for customer characteristics, and the store can perform self-promotion and marketing by advertising the consultation friend.

[0042] The implementations described herein may be implemented, for example, as methods or processes, devices, software programs, data streams, or signals. Even if discussed only in the context of a single form of implementation (e.g., discussed only as a method), the implementation of the discussed features may also be implemented in other forms (e.g., devices or programs). Devices may be implemented in appropriate hardware, software, and firmware, etc. Methods may be implemented in devices such as processors, which generally refer to processing devices including, for example, computers, microprocessors, integrated circuits, or programmable logic devices. Processors also include communication devices such as computers, cell phones, portable / personal digital assistants ("PDAs"), and other devices that facilitate the communication of information between end-users.

[0043] Although the present invention has been described with reference to the embodiments illustrated in the drawings, this is merely illustrative, and those skilled in the art will understand that various modifications and equivalent alternative embodiments are possible therefrom.

[0044] Therefore, the true technical scope of protection of the present invention should be determined by the claims below. Explanation of the symbols

[0045] 10 : Store terminal 20 : Customer terminal 30: Friend's terminal 40 : Service Server

Claims

Claim 1 A store terminal that accesses a store account to register a consultation advertisement according to consultation conditions at a store on the platform and performs settlement for point usage; a customer terminal that accesses a customer account to search for the said store or a consultation friend, proceeds with a consultation reservation at the said store where the said consultation advertisement is registered, and receives the said points; a friend terminal that accesses a consultation friend account to set consultation conditions, charges the said points to create the said consultation advertisement, receives customer information regarding the customer who made the consultation reservation, and inputs the consultation results; A service server that provides the platform to allow the store to be listed and provides the consultation advertisement based on access through the store account, the customer account, and the consultation friend account; manages the customer information and points to proceed with the consultation reservation according to the consultation conditions of the consultation friend, provides the points and customer information to the customer and the consultation friend respectively, settles and pays the points, provides pre-consultation points to the customer according to the consultation reservation, and provides post-consultation points to the customer when consultation completion information is entered from the friend terminal, and manages the points provided to the customer who proceeded with the consultation reservation through the consultation advertisement in the store where the consultation advertisement is registered, so that the points provided to the customer can be used in the store where the consultation reservation was made; wherein the consultation conditions include the consultation friend's profile, industry, gender, age group, region, number of consultation requests, available consultation dates and times, pre-consultation points, and post-consultation points; and the service server restricts repetitive consultations of the same customer based on the number of consultation requests in the consultation conditions, restricts the search for the consultation friend and the consultation reservation according to the point charging status of the consultation friend, and automatically when the set period elapses when providing the customer information An advertising device for telemarketing characterized by providing a secure number that is destroyed. Claim 2 delete Claim 3 delete Claim 4 delete

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